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EXCEL - IDEA: XBRL DOCUMENT - MARTHA STEWART LIVING OMNIMEDIA INCFinancial_Report.xls
EX-32 - EXHIBIT - CERTIFICATION OF CEO & CFO - MARTHA STEWART LIVING OMNIMEDIA INCmso-12312014ex32.htm
EX-21 - EXHIBIT - LIST OF SUBSIDIARIES - MARTHA STEWART LIVING OMNIMEDIA INCmso-12312014ex21.htm
EX-31.2 - EXHIBIT - CERTIFICATION OF CFO - MARTHA STEWART LIVING OMNIMEDIA INCmso-12312014ex312.htm
EX-31.1 - EXHIBIT - CERTIFICATION OF CEO - MARTHA STEWART LIVING OMNIMEDIA INCmso-12312014ex311.htm
EX-10.30 - EXHIBIT - EMPLOYMENT AGREEMENT - MARTHA STEWART LIVING OMNIMEDIA INCmso-12312014ex1030.htm
EX-23.1 - EXHIBIT - CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM - MARTHA STEWART LIVING OMNIMEDIA INCmso-12312014ex231.htm

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Form 10-K
þ
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2014
OR
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from              to             
Commission file number 001-15395 
MARTHA STEWART LIVING OMNIMEDIA, INC.
(Exact Name of Registrant as Specified in Its Charter)
Delaware
52-2187059
(State or Other Jurisdiction of
Incorporation or Organization)
(I.R.S. Employer
Identification No.)
 
 
601 West 26th Street, New York, New York
10001
(Address of Principal Executive Offices)
(Zip Code)
Registrant’s telephone number, including area code: (212) 827-8000
Securities Registered Pursuant to Section 12(b) of the Act:
Title of Each Class
Name of Each Exchange on Which Registered
Class A Common Stock, Par Value $0.01 Per Share
New York Stock Exchange
Securities Registered Pursuant to Section 12(g) of the Act:
None
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  ¨    No  þ
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 of Section 15(d) of the Act.    Yes  ¨    No  þ
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  þ    No  ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  þ    No  ¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer
¨
Accelerated filer
þ
 
 
 
 
Non-accelerated filer
¨ (Do not check if a smaller reporting company)
Smaller reporting company
¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes  ¨    No  þ
The aggregate market value of the voting stock held by non-affiliates of the registrant, computed by reference to the number of shares outstanding and using the price at which the stock was last sold on June 30, 2014, was $142,197,246.*
*
Excludes 1,327,726 shares of our Class A Common Stock, and 25,484,625 shares of our Class B Common Stock, held by directors, officers and 10% stockholders, as of June 30, 2014. Exclusion of shares held by any person should not be construed to indicate that such person possesses the power, direct or indirect, to direct or cause the direction of the management or policies of the Company, or that such person controls, is controlled by or under common control with the Company.
Number of Shares Outstanding As of March 4, 2015
32,236,549 shares of Class A Common Stock
24,984,625 shares of Class B Common Stock
 
Documents Incorporated by Reference.
Portions of Martha Stewart Living Omnimedia, Inc.’s Proxy Statement for
Its 2015 Annual Meeting of Stockholders are Incorporated
by Reference into Part III of This Report.



TABLE OF CONTENTS
 
PART I
 
PART II
 
PART III
 
PART IV
 

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Exhibit Index
 


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In this Annual Report on Form 10-K, unless otherwise noted, the terms “we,” “us,” “our,” “MSO” and the “Company” refer to Martha Stewart Living Omnimedia, Inc. and its subsidiaries. References to other companies may include their trademarks, which are the property of their respective owners.
FORWARD-LOOKING STATEMENTS
All statements in this Annual Report on Form 10-K, except to the extent describing historical facts, are “forward-looking statements,” as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by the use of statements that include phrases such as "may," "will," "should," "could," "expects," "intends," "plans," "anticipates," "believes," "estimates," "potential" or "continue" or other similar references to future periods or the negative of these terms. Examples of forward-looking statements include, but are not limited to, statements we make regarding future financial performance, potential opportunities, expected product line changes, future acceptability of our content and our businesses, the success of our strategic initiatives and our anticipated growth. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. Important factors that could cause actual results to differ materially from those in the forward-looking statements include economic, business, competitive, national or global political, market and regulatory conditions and the other factors discussed in “Risk Factors” in Item 1A of this Annual Report on Form 10-K and those discussed in the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Item 7, as well as other factors. Therefore, we caution you against relying on any forward-looking statements. Any forward-looking statement made by us in this Annual Report on Form 10-K speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future development or otherwise, except as required by law. You are advised, however, to consult any further disclosures we make on related subjects in the reports we file with the Securities and Exchange Commission (the “SEC”).
PART I
Item 1. Business.
OVERVIEW
Martha Stewart Living Omnimedia, Inc. is a globally recognized lifestyle company committed to providing consumers with inspiring content and well-designed, high quality products. Since Martha Stewart published her first book, Entertaining, in 1982, our brand has been a pioneering voice in cooking and entertaining, home decorating, weddings, holidays and celebrations, pets, crafting, gardening and outdoor living and home and office organization. As a result of our efforts, our customers look to us as the authoritative expert from whom they can gain inspiration as well as learn the skills necessary to turn inspiration into reality in their own homes and lives.
Our core strategy is to enhance the value and reach of our brand and our content to accelerate our growth in a manner that provides value to our shareholders. We hope to grow our merchandising business by capitalizing on our brand equity and diversifying into new categories, distribution channels and markets. Specifically, we aim to negotiate new partnerships that fully reward us for the value of our brands and our active role in product development and design. Further, we aim to continue to create inspirational content, appealing to our loyal customers, to be distributed and monetized through our owned and operated social platforms and across our licensed publishing partners’ platforms. Similar to our commitment to provide designs for high quality products to our merchandising partners, with our recent partnership with Meredith Corporation, we are in a position to focus on our core strength as a Company: creating and licensing award-winning and inspirational content.
Although substantially all of our assets are located within the United States, we continue to grow our presence internationally. In 2015, we expanded our partnership with Macy’s to ensure that our exclusive products sold at Macy’s are available in Canada and are working vigorously to expand our brand into growing markets, such as Asia. Our future growth is dependent on our ability to distribute our content and make our branded products available to consumers throughout the world.
As of March 2, 2015, we had approximately 260 full time-employees and 14 part-time employees.
We were incorporated in 1999 under the laws of the State of Delaware and our common stock is listed on the New York Stock Exchange under the symbol “MSO.”

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BUSINESS SEGMENTS
Our business is currently organized into three segments: Publishing, Merchandising and Broadcasting. Total revenues were $141.9 million, $160.7 million and $197.6 million in 2014, 2013 and 2012, respectively. Our revenues from domestic sources were $137.9 million, $153.3 million and $187.4 million in 2014, 2013 and 2012, respectively. Our revenues from foreign sources (primarily from Canada) were $4.0 million, $7.4 million and $10.2 million in 2014, 2013 and 2012, respectively, which principally consisted of international licensing of television and print content. For further detail of our segment results refer to Note 16, Industry Segments, in the Notes to Consolidated Financial Statements of this Annual Report on Form 10-K, which information is incorporated herein by reference. Further details on our business segments are below.
PUBLISHING
The Publishing segment has historically been our largest business segment accounting for 58% of our total revenues in 2014, and consists of operations related to magazine and book publishing and digital distribution of our content, principally through our website, marthastewart.com. Revenues from magazine and digital advertising represented approximately 66% of the segment’s revenues in 2014, while circulation revenues represented approximately 26% of the segment’s revenues.
Over the past several years, our Publishing segment has undergone significant changes. In 2012, we implemented several restructuring actions in our Publishing segment ("2012 Publishing Restructuring"), which included the transition of the print publication Everyday Food from a stand-alone title to a digital-focused brand distributed across multiple platforms. Everyday Food ceased publication as a stand-alone title with its December 2012 issue and was offered as an occasional supplement to Martha Stewart Living subscribers through December 2013, after which its content was integrated into the pages of Martha Stewart Living and distributed via daily instructional cooking videos through our website. In addition, we discontinued publication of Whole Living with the January/February 2013 issue, and sold the related subscriber list in January 2013. Subsequent to the announcement of our 2012 Publishing Restructuring, we also reduced the frequency of Martha Stewart Living, starting in 2013, from twelve to ten issues per year. During December 2013, we underwent a further restructuring primarily in our Publishing segment in an effort to realign our business to focus on efficient content creation and other operational efficiencies.
In October 2014, we entered into a Magazine, Content Creation and Licensing Agreement (the “MS Living Agreement”) with Meredith Corporation (“Meredith”) and, effective November 1, 2014, we discontinued publication of Martha Stewart Living and our digital operations. Pursuant to the MS Living Agreement, Meredith assumed control of advertising sales, circulation and production of Martha Stewart Living and hosting, operating, maintaining, and providing advertising sales and related functions for marthastewart.com and marthastewartweddings.com, and our related digital assets. We will continue to own our underlying intellectual property, and create and provide all editorial content for Martha Stewart Living, marthastewart.com and marthastewartweddings.com. Under this arrangement, (1) Meredith pays us for content for Martha Stewart Living; (2) Meredith pays us a share of the digital advertising revenues, including video advertising revenues, it receives; and (3) Meredith will pay us a share of the annual operating profit, if any, from producing and distributing Martha Stewart Living.
Concurrently with the MS Living Agreement, the parties also entered into the Magazine Publishing Agreement (the “MS Weddings Agreement”). Pursuant to the MS Weddings Agreement, Meredith assumed responsibility for advertising sales, circulation and production of Martha Stewart Weddings and related special interest publications, including Martha Stewart’s Real Weddings, in the United States and Canada. We will continue to own our underlying intellectual property, and create and provide all editorial content for Martha Stewart Weddings and related special interest publications. The MS Weddings Agreement provides that Meredith will provide these services on a cost-plus basis.
As a result of the MS Living Agreement, we expect a significant impact on certain Publishing segment revenues and expenses, which is described in further detail in the Notes to Consolidated Financial Statements in this Annual Report on Form 10-K, specifically Note 2, Summary of Significant Accounting Policies. Specifically, with the elimination of Martha Stewart Living advertising and circulation revenues that began with the February 2015 issue and the digital advertising revenue share arrangement that began November 1, 2014, we expect total advertising and circulation revenues to decline. These revenue declines will be partially offset by the recognition of licensing revenue for print and digital editorial content that we provide to Meredith, which began November 1, 2014. We also expect our Publishing segment expenses to significantly decline due to the elimination of almost all of our non-editorial related expenses for Martha Stewart Living and our digital assets, including our websites. With respect to the MS Weddings Agreement, we will continue to record advertising and circulation revenue generated by Meredith on our behalf for Martha Stewart Weddings and related special interest publications, as well as all costs associated with these magazines, including our editorial expenses and Meredith's expenses for production, selling and distribution services that are provided to us on a cost-plus basis.


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Magazines
Martha Stewart Living, our flagship magazine, is the leading publication for the Martha Stewart brand. The magazine content targets primarily the college-educated woman between the ages of 25 and 54 who owns her principal residence. Martha Stewart Living offers lifestyle inspirations and original how-to information in a highly visual, upscale editorial environment. The magazine has won numerous prestigious industry awards. In 2015, the American Society of Magazine Editors recognized Martha Stewart Living as a finalist for a National Magazine Award in the General Excellence category for Service and Lifestyle magazines. Martha Stewart Living generated a majority of our magazine revenues, largely from advertising and circulation. We published ten issues of Martha Stewart Living in 2014 with a rate base of 2.05 million. Pursuant to the MS Living Agreement, Meredith began publishing Martha Stewart Living with the delivery of the February 2015 issue of the magazine.
Martha Stewart Weddings, a quarterly publication, targets the upscale bride and offers advice, ideas, inspiration and planning tools for brides. The magazine serves as an important vehicle for introducing young women to our brands. Martha Stewart Weddings is distributed primarily through newsstands. Pursuant to the MS Weddings Agreement, Meredith began delivering editions starting with the Winter 2015 issue of Martha Stewart Weddings.
Special Interest Publications. In addition to our periodic magazines, we occasionally publish special interest magazine editions. Our special interest publications provide in-depth advice and ideas around a particular topic in one of our core content areas, allowing us to leverage our distribution network to generate additional revenues. Our special interest publications are sold at newsstands and may include advertising. In 2014, we published two special interest publications: Martha Stewart Weddings Real Weddings Spring and Martha Stewart Weddings Real Weddings Fall. In 2013, we published four special interest publications: The Best of Martha Stewart Living Cakes and Cupcakes; Martha Stewart Halloween 2013; Martha Stewart Weddings Real Weddings Spring; and Martha Stewart Weddings Real Weddings Fall.
Magazine Production, Distribution and Fulfillment. Through November 1, 2014, we printed our domestic magazines under an agreement with R.R. Donnelly. From January to October 2014, we purchased paper through R.R. Donnelly, at slightly lower rates than during 2013. We use no other significant raw materials in our businesses. The vast majority of subscription copies of our magazines were delivered by the U.S. Postal Service. Postage rates for periodicals have been increasing since 2011, with the most recent increase of approximately 6% occurring in January 2014. Prior to November 1, 2014, we used Time Inc. Retail Sales and Marketing, an affiliate of Time Inc., for the sales and marketing of the magazines to retailers; Curtis Circulation Company for billing, collection and distribution services for retail sales of the magazines; and Time Customer Service, another affiliate of Time Inc., for subscription fulfillment services for the magazines. In connection with our partnership with Meredith, we no longer purchase or consume paper for our magazine operations, sell or market our magazines to retailers, distribute our magazines or acquire or fulfill subscriptions.
Digital
Websites
Marthastewart.com, our award-winning website, offers a vast quantity of continually updated articles, recipes and videos developed from several Martha Stewart brands, including our magazine content. The website provides engaging experiences in several lifestyle categories: food, entertaining, holidays, home and crafts. The website also serves as a gateway to our other digital properties, including marthastewartweddings.com, emerils.com and our American Made digital content. In 2013, we invested in a redesign of our website that allows for additional functionality. This, along with other enhancements such as a responsive website design, allows for improved user engagement and expanded advertising inventory, including optimized access from smartphones and tablets. We also completed, in 2013, the conversion of over 2,600 hours of archived television shows featuring Martha Stewart, Emeril and other talent into digital format, making this content available for us to serve on our websites and thereby significantly expanding our online video library. In 2014, our unique visitors to our collective website properties were flat compared to 2013. However, for the three months ended December 31, 2014, we saw double digit growth in our unique visitors, as compared to the similar period in 2013. Effective November 1, 2014, Meredith assumed responsibility of our websites’ digital operations, except for content creation. We maintain and control distribution and marketing with respect to our social media platforms and our third-party video distribution partners.
Digital Editions and Apps
Martha Stewart Living and Martha Stewart Weddings and related special interest publications are available on multiple digital platforms. Digital editions are available through Barnes & Noble's Nook, Amazon's Kindle Fire and through the Zinio platform. iPad versions of our magazines are available for sale as subscriptions or as single issues through a custom storefront in Apple's iTunes store. In 2014, digital editions, including iPad versions, accounted for approximately 4% of all our circulation. In addition to the digital editions of our magazines, we also produce numerous mobile and tablet applications to further distribution of our magazines and provide our content through creative, accessible platforms to accommodate the

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growing popularity of smartphones and tablet devices. Effective November 1, 2014, Meredith assumed control for all distribution of our digital editions and apps.
Video Distribution
In 2014, we continued to expand our video distribution footprint through our video distribution partners. We distribute our long-form content through an agreement with Hulu, and distribute our short-form content through agreements with AOL, Yahoo, Blinkx Networks and UVidi. Through these partnerships, we create and expand our branded channels, including Martha Stewart, Emeril and Everyday Food, on these websites, and increase the distribution of our video archive. Pursuant to the MS Living Agreement with Meredith, these video distribution revenues are subject to the revenue share arrangement.
Books
We have a multi-year, multi-book agreement with The Crown Publishing Group to publish Martha Stewart branded books under the Clarkson Potter, Potter Style or Potter Craft imprints. In 2014, we published One Pot and Clean Slate: A Cookbook and Guide.
We also publish books featuring chef Emeril Lagasse. In 2013, we published Emeril's Cooking with Power through HarperCollins Publishers, under the HarperStudio imprint. In June 2014, we terminated our agreement with HarperCollins and in July 2014, we entered into a new publishing agreement with Time Home Entertainment, Inc. (“THEI”), under the Oxmoor imprint, for one Emeril Lagasse branded book and two additional bookazines. THEI has the exclusive option to acquire the next full-length cookbook to be written by Emeril Lagasse.
Through our efforts in the books business and the rights we acquired related to Emeril’s book backlist, we now have a library of 100 published books.
Competition
Publishing is a highly competitive business in an industry undergoing rapid change. Our magazines, books, websites and digital apps compete not only with other similar products, but also with other mass media, websites and many other types of leisure-time activities. Competition for advertising dollars in magazine operations is primarily based on advertising rates, as well as editorial and aesthetic quality, the desirability of the magazine’s demographic, reader response to advertisers’ products and services and the effectiveness of the advertising sales staff. In addition, as a result of a shift from print to digital media, our magazines and books also increasingly face competition for audience and advertising from a wide variety of digital alternatives, including blogs and other do-it-yourself websites and digital applications, social media sites, digital advertising networks and exchanges, real-time bidding and other programmatic buying channels, and other new media formats. Martha Stewart Living competes for readers and advertising dollars with decorating, cooking and women's lifestyle magazines and websites. Martha Stewart Weddings competes for readers and advertising dollars primarily with wedding service magazines and websites. Our special interest publications can compete with a variety of magazines and special interest publications depending on the focus of the particular issue. Capturing advertising sales for our digital properties is highly competitive as well. Our website marthastewart.com competes with other do-it-yourself and how-to, food and lifestyle websites. Competition for digital advertising is based on the number of unique users we attract each month, the demographic profile of that audience and the number of pages they view on our site and audience response to advertisers' products and services and our challenge is to attract and retain users through an easy-to-use and content-relevant website.
As a result of our partnership with Meredith, our exposure to competitive pressures in our Publishing segment, specifically with respect to obtaining advertising dollars for our magazines and websites, have significantly decreased as we are able to take advantage of economies of scale that were previously unavailable to us. However, our ability to achieve certain financial milestones and realize the full economic benefit of our partnership with Meredith is dependent upon their successful sale of both print and digital advertising. Therefore, given our revenue sharing arrangements with Meredith, our publishing operations are still affected by our publications' and websites' ability to compete for advertising dollars. 
Seasonality
Our Publishing segment has historically experienced fluctuations in quarterly performance due to variations in the publication schedule from quarter to quarter and from year to year, timing of direct mail marketing efforts, delivery and acceptance of books under our long-term book contracts and variability of audience and traffic on marthastewart.com, as well as other seasonal factors. Advertising revenue in our magazines and on marthastewart.com is typically highest in the fourth quarter of the year due to higher consumer demand for our holiday content, and corresponding higher advertiser demand to reach our audience with their marketing messages. Certain newsstand costs vary from quarter to quarter, particularly newsstand marketing costs associated with the distribution of our magazines. Given our revenue sharing arrangements with Meredith,

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specifically with respect to digital advertising revenues, the quarterly performance of our Publishing segment will continue to be affected by seasonal fluctuations.
MERCHANDISING
Our Merchandising segment contributed 40% of our total revenues in 2014. The segment consists of operations related to the design of merchandise and related packaging, collateral and advertising materials, and the licensing of various proprietary trademarks in connection with retail programs conducted through a number of retailers and manufacturers. Pursuant to agreements with our retail and manufacturing partners, we are typically responsible for the design of all merchandise and/or related packaging, signage, advertising and collateral materials. Our retail partners source products through a manufacturer base and are mainly responsible for promotion of Martha Stewart branded products. Our manufacturing partners source and/or produce Martha Stewart branded products along with other product lines they make or sell. Our licensing agreements do not require us to maintain any inventory nor incur any significant expenses other than employee compensation and related overhead expenses. We regularly evaluate, with our licensing partners, the optimal assortment of product offerings. We own all trademarks for each of our branded merchandising programs and generally retain all intellectual property rights related to the designs of the merchandise, packaging, signage and collateral materials developed for the various programs. We also derive revenue from the licensing of talent services for television programming produced by or on behalf of third parties and include such revenue in the Merchandising segment.
Select Retail Licensees
The Home Depot
In January 2010, we launched the Martha Stewart Living product line at The Home Depot. The Martha Stewart Living product line is currently available at all of The Home Depot’s stores in the United States and Canada, as well as on www.homedepot.com and the Home Decorators Collection catalog and website. The line encompasses a broad range of seasonal holiday decor, kitchen cabinetry and countertops, storage and organization products, outdoor furniture, home decor and window treatments. In 2014, The Home Depot discontinued sales of our paint product line, but provided us with the rights to license paint product lines with another partner.
Macy’s
In September 2007, we introduced the Martha Stewart Collection at Macy’s. Most of the Martha Stewart Collection offerings are currently available at the nearly 650 Macy’s stores in the United States that offer home products, as well on www.macys.com and, beginning in 2015, Macy's will be sourcing, selling and distributing the Martha Stewart Collection in Canada. The Martha Stewart Collection line encompasses a broad range of home goods, including bed and bath textiles, housewares, food preparation, furniture, tabletop and holiday decor. Following the settlement of our lawsuit with Macy's, we have worked with Macy's to rebuild and grow our partnership. In December 2014, we launched "Whim," an exclusive bedding and dinnerware line as part of the Martha Stewart Collection at Macy's.
J.C. Penney
In December 2011, we entered into a strategic alliance with J.C. Penney Corporation, Inc., the principal operating subsidiary of J.C. Penney Company, Inc., (“J.C. Penney”) to launch certain home products in J.C. Penney department stores throughout the United States and through www.jcp.com. On October 21, 2013, we entered into an amendment to the initial agreement with J.C. Penney, which reduced the licensed product categories manufactured and sold by J.C. Penney and reduced the term of the agreement to end on June 30, 2017. The line at J.C. Penney currently includes hard and soft window products. For further information regarding our relationship with J.C. Penney, see Note 9, Shareholders' Equity, in the Notes to Consolidated Financial Statements of this Annual Report on Form 10-K.
PetSmart
In July 2010, we launched the Martha Stewart Pets line, developed in partnership with Age Group Ltd. and sold at PetSmart stores. The program consists of a wide range of pet accessories, including apparel, collars, leashes, bedding, grooming supplies and toys. Our licensing agreement with Age Group expired December 31, 2013. Effective January 1, 2014, the Martha Stewart Pets line is licensed directly with PetSmart through January 31, 2017.

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Select Manufacturing Licensees
Martha Stewart Crafts
In May 2007, we launched Martha Stewart Crafts, a paper-based crafting program with our manufacturing partner, Wilton Properties Inc. (formerly UCG Paper Crafts Properties Inc. and EK Success), at Michaels stores throughout the United States. The program consists of tools, embellishments, paper/albums, and other seasonal products. Distribution for this program has expanded to include multiple specialty and independent craft chains in the United States and internationally.
In 2011, we further expanded our Martha Stewart Crafts portfolio by introducing a line of craft paints with Plaid Enterprises and a line of yarns and looms with Orchard Yarn and Thread, Inc. (d/b/a Lion Brand Yarn).
Martha Stewart Home Office
In December 2011, we began shipping products for Martha Stewart Home Office with Avery and in February 2012, we launched the line. The Martha Stewart Home Office line is sold at Staples in the United States and the United Kingdom, on www.staples.com, and at Officeworks in Australia. The line encompasses a range of home office products, including desk organization, journals and portable filing. In February 2014, we amended our agreement with Avery to terminate the agreement as of December 31, 2014, and we are currently in a sell-off period with Avery until June 30, 2015. We are currently in discussions with a replacement partner for our home office line.
Emeril Lagasse
Our Emeril Lagasse licensing agreements are primarily associated with partnerships with various food and kitchen preparation manufacturers that produce products under the Emeril Lagasse brand, a select few of which are described below. Emeril Lagasse also provides various television services for us. In 2014 and 2013, Emeril Lagasse hosted Emeril's Florida on the Cooking Channel, returned as a co-host on Top Chef and continued providing talent services as the recurring Food Correspondent for Good Morning America. Additionally, in 2014, Emeril Lagasse co-hosted a show on TNT called On The Menu.
Emerilware
Introduced in August 2000, Emerilware by All-Clad consists of lines of high-quality, gourmet cookware. The Emerilware products are available at department stores and specialty retail outlets across the United States.
Emeril’s Original
In September 2000, Emeril Lagasse introduced with B&G Foods, Emeril’s Original, a signature line of seasonings, mustards, pasta sauces, spice rubs, cooking sprays and stocks available at supermarkets and specialty markets across the United States.
Emeril’s Gourmet Coffee
Launched in September 2007, Emeril’s Gourmet Coffee by Keurig Green Mountain is a single-cup coffee program comprised of flavored coffees inspired by Emeril Lagasse. The program is available in department and specialty stores nationwide, as well as in certain national hotel chains.
In addition to the stores where Emerilware, Emeril's Original and Emeril's Gourmet Coffee are available, these product lines were also sold through QVC.
Emeril Cutlery
In January 2014, we entered into a licensing agreement with Essex Manufacturing to produce cutlery and cutting boards under the Emeril brand. These products are sold through QVC and other retailers.
Competition
The retail business is highly competitive and the principal competition for all of our merchandising lines consists of mass-market, home improvement and department stores that compete with similar stores in which our Merchandising segment products are sold. Our merchandising lines also compete within the mass-market, home improvement and department stores that carry our product lines with other products offered by these stores in the respective product categories, including with products sold under our partners' private labels. We also compete with the e-commerce businesses of these stores and other

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websites that sell similar retail goods. Competitive factors include numbers and locations of stores, brand awareness, quality and price.
Seasonality
Revenues from the Merchandising segment can vary significantly from quarter to quarter due to changes in product mix, new product launches and the performance of certain seasonal product lines.
BROADCASTING
Our Broadcasting business segment accounted for 2% of our total revenues in 2014. The segment consists of operations relating to the production of television programming, the domestic and international distribution of our library of programming in existing and repurposed formats and the operations of our satellite radio channel. Certain revenue derived from the provision of talent services for television programming produced by or on behalf of third parties is recorded in our Merchandising segment. We generally own the copyrights in the programs we produce for television and radio distribution.
In 2012, we significantly restructured the operations of our Broadcasting segment, which included the termination of our live audience television production operations. Subsequent to the restructuring, the Broadcasting segment consists of our limited television production operations, television content library licensing and satellite radio operations. While future revenues and assets from these operations are not expected to be significant, we reported activities under the Broadcasting segment in 2014 to provide historical context.
In 2014, Martha Stewart's Cooking School seasons 3 and 4 and Martha Bakes season 3 aired on PBS. Revenues related to these television programs consisted of sponsorship revenues. New episodes of Martha Bakes season 4 began to air in January 2015, with related sponsorship revenue and production costs to be recognized during the three months ended March 31, 2015.
On January 31, 2013, we entered into a two-year agreement with Sirius XM Radio to produce original programming each week. This agreement with Sirius XM Radio replaced our historical Martha Stewart Living Radio channel with a daily radio show hosted by Martha Stewart, and other MSLO talent, on SiriusXM Stars. Our agreement with Sirius ended in February 2015.
Competition
Broadcasting is a highly competitive business. Overall competitive factors in this segment include programming content, quality and distribution, as well as the demographic appeal of the programming. In addition, we compete to secure sponsorship dollars in order to support new programming content. Our television programs compete directly for viewers, distribution and/or advertising dollars with other lifestyle and how-to television programs, as well as with general programming on other television stations and all other competing forms of media.
Seasonality
Our Broadcasting segment experiences fluctuations in quarterly performance due to, among other things, the timing of our television seasons on PBS and the timing of international television licensing sales.
INTELLECTUAL PROPERTY
We use multiple trademarks to distinguish our various brands and publications, including Martha Stewart Living, Martha Stewart Collection, Martha Stewart Pets, Martha Stewart Crafts, Martha Stewart Weddings, Everyday Food and Emeril. These and numerous other trademarks are the subject of registrations and pending applications filed by us for use with a variety of products and other content, both domestically and internationally, and we continue to expand our worldwide usage and registration of related trademarks. We also register, both offensively and defensively, key domain names containing our trademarks, such as www.marthastewart.com, www.marthastewartweddings.com, www.emerils.com and www.everydayfood.com.
We regularly file copyrights regarding our proprietary designs and editorial content. We have also applied for, and in some instances are now the owners of, domestic and international design and utility patents covering certain of our Martha Stewart Crafts paper punches.
We regard our rights in and to our trademarks, proprietary designs and editorial content as valuable assets in the marketing of our products. Accordingly, we vigorously police and protect our trademarks against infringement and denigration by third parties. We also work with our licensees to assure that our trademarks are used properly. We own and license the

10


perpetual rights to the “Martha Stewart” portion of our marks pursuant to an agreement between us and Ms. Stewart, the description of which is incorporated by reference into Item 13 of this Annual Report on Form 10-K.
AVAILABLE INFORMATION
Our flagship website can be found at www.marthastewart.com. Our proxy statements, Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K and any amendments to these reports, as well as certain other forms we file with or furnish to the SEC, can be viewed and downloaded free of charge as soon as reasonably practicable after they have been filed with, or furnished to, the SEC by accessing www.sec.gov, or by visiting www.marthastewart.com and clicking on Investor Relations and SEC Filings. Please note that information on, or that can be accessed through, our website is not deemed “filed” with the SEC and is not incorporated by reference into any of our filings under the Securities Act of 1933, as amended (the “Securities Act”), or the Securities Exchange Act of 1934, as amended (the “Exchange Act”), irrespective of any general incorporation language contained in such filings.
Item 1A. Risk Factors
Our operations and financial results are subject to various risks and uncertainties, including those described below, which could adversely affect our business, financial condition, results of operations, prospects, cash flows and the trading price of our common stock. Although the risks and uncertainties listed below are those that we consider significant, material risks and uncertainties that are not presently known to us may also adversely affect our operations.
Our success depends in part on the continued success of our brands and the reputation and popularity of Martha Stewart and Emeril Lagasse. Any adverse reactions to publicity relating to Ms. Stewart or Mr. Lagasse, or the loss of either of their services, could adversely affect our revenues, results of operations and our ability to maintain or generate a consumer base.
The brand identity that we have developed has significantly contributed to the success of our business. Maintaining and enhancing the Martha Stewart Living brand is critical to expanding our base of media and merchandise consumers and merchandising and licensing partners. Our brand may be negatively impacted by a number of factors, including the reputation of our content and products, our ability to adapt to technological changes, the uniqueness and relevance of our content, and the reputation and popularity of Martha Stewart. Maintaining and enhancing the Martha Stewart Living brand will depend largely on our ability to be a leader in providing life-style content and high quality products, which we may not do successfully. If we fail to maintain and enhance our brand, or if we incur excessive expenses in this effort, our business, operating results, and financial condition will be materially and adversely affected.
Further, while we believe there has been significant consumer acceptance for our products and services as stand-alone brands, the image, reputation, popularity and talent of Martha Stewart and Emeril Lagasse remain important factors of our success.
Ms. Stewart’s efforts, personality and leadership, including her services as an officer and director of MSO, have been, and continue to be, critical to our success. While in the past we have managed our business without her daily participation, an extended or permanent loss of her services due to disability, death or some other cause, or any repeated or sustained negative shifts in public or industry perceptions of her, could have a material adverse effect on our business.
In addition, in 2008 we acquired the assets relating to Emeril Lagasse’s businesses other than his restaurants and foundation (the “Emeril Assets”). The value of the Emeril Assets is largely related to the ongoing popularity and participation of Mr. Lagasse in the activities related to exploiting these assets. If Mr. Lagasse were to lose popularity with the public or be unable to participate in our business for any reason, the continued value of the Emeril Assets could be materially adversely affected. Any material disruption in Mr. Lagasse’s popularity or ability to participate in our business could potentially force us to further write-down a significant amount of the value we paid for these assets. See the Notes to Consolidated Financial Statements in this Annual Report on Form 10-K, specifically Note 2, Summary of Significant Accounting Policies, for a description of our intangible asset and goodwill impairment charge related to our Emeril Lagasse business.
We may not be able to successfully implement our anticipated growth strategies.
As part of our strategy for growth, we seek to expand our brands and merchandise categories domestically as well as grow the international presence of our merchandise programs and publications. Such endeavors involve significant risks and uncertainties, including distraction of management from current operations and increased short-term costs without any current revenue, which may be dilutive to our earnings in the short term. Although we believe that our strategy will lead to long-term growth in revenue and profitability, we may not realize, in full or in part, the anticipated benefits. The failure to realize benefits, which may be due to our inability to execute plans, global or local economic conditions, competition, changes in the industries

11


in which we operate and the other risks described herein, could have a material adverse effect on our business, financial condition and results of operations.
We continue to expand our merchandising and licensing programs into new products and categories, the failure of which could diminish the perceived value of our brand, impair our ability to grow and adversely affect our prospects.
Our growth depends to a significant degree upon our ability to develop new or expand existing merchandising and licensing programs, both domestically and internationally. In recent years, we have entered into several merchandising and licensing agreements, some of which include exclusivity provisions and a long-term duration. We are not able to ensure that our expansion into new business areas will be met with approval from consumers nor can we guarantee that these programs will be fully implemented, or, if implemented, that they will be successful. We may be prohibited from seeking different channels for our products due to the exclusivity provisions and multi-year terms of these agreements and the lack of financial viability of our existing partners or disputes with new or existing licensees may arise that could hinder our ability to grow or expand our product lines as well as prevent or delay our ability to collect the licensing revenue that we expect from our licensing or merchandising partners. We also may not be able to successfully promote our brand and merchandise internationally nor find suitable partners in certain geographies to expand our international licensing and merchandising programs.
Further, while we contractually require that our merchandising partners and licensees maintain the quality of our respective brands, we cannot be certain that our partners, or their manufacturers and distributors, will honor their contractual obligations or that they will not take other actions that will diminish the value of our brands. If such developments occur or our merchandising programs are otherwise not successful, the value and recognition of our brands, as well as our business, financial condition and prospects, could be materially adversely affected.
Our continued growth is dependent on continuously developing and offering new products and services to our existing merchandising partners.
The continued growth of our business will depend in part on our ability to develop and offer new products and services to our existing merchandising partners that successfully gain market acceptance by addressing the needs of our current and future customers and remain consistent with the look and feel of our brands. Although we devote significant resources to meet this goal, there can be no assurance as to our continued ability to develop, launch and market successful new products or variants of existing products, nor can we guarantee that these products will be successful or profitable. In addition, both the launch and ongoing success of new products are costly and inherently uncertain, especially as to their appeal to consumers. Our failure to successfully launch new products could decrease demand for our existing products by negatively affecting consumer perception of our brands, as well have an adverse effect on our profitability from year to year based on the number and timing of new product launches.
If we are unable to predict, respond to and influence trends in what the public finds appealing, our brands and business will be adversely affected.
The success of our brands and our business depends on our ability to originate product trends and to provide creative, useful and attractive ideas, information, concepts, programming and content that strongly appeal to a large number of consumers. Our content and products are subject to changing consumer preferences that cannot be predicted with certainty. If we are unable to respond quickly and effectively to changes in consumer tastes and trends for ideas, information, concepts, programming, technology, content and products or if our new content or products are not accepted by our consumers, our competitors could introduce similar content or products in a more timely fashion which could hurt the strength of our brand and our business. Further, even if we are successful in anticipating shifts in consumer tastes and trends, we cannot be sure that our new ideas and content will have the appeal and garner the acceptance that they have in the past. Our failure to effectively predict, respond to or introduce new content or products that are accepted by consumers could result could have a material adverse effect on our financial condition.
We are dependent on our partnership with Meredith for ongoing publication, distribution and monetization of Martha Stewart Living, our flagship magazine, as well as hosting, advertising and other services related to marthastewart.com, and a disruption in our relationship with Meredith could have a material adverse effect on our business and results of operation.
In October 2014, we entered into a strategic relationship with Meredith pursuant to which we discontinued publication of Martha Stewart Living and our digital operations. Effective November 1, 2014, Meredith assumed responsibility for advertising sales, circulation and production of Martha Stewart Living and Martha Stewart Weddings and related special interest publications, including Martha Stewart’s Real Weddings, in the United States and Canada. Meredith will also host, operate, maintain and provide advertising sales and related functions for our websites. Pursuant to this relationship, we will continue to own our underlying intellectual property and will produce all editorial content for our magazines and websites and Meredith

12


will license such intellectual property and content from us. Our agreement with Meredith gives Meredith the responsibility to generate revenues for our magazines and websites and our ability to realize the full strategic and financial benefits of our relationship with Meredith depends significantly on Meredith’s ability to successfully market and sell our magazines and websites. With respect to Martha Stewart Living, our agreement provides that Meredith will pay for content it requests from us at a per page rate and is obligated to pay us a portion of any related operating profit upon achievement of certain financial milestones. With respect to our digital properties, Meredith is obligated to pay us a share of all digital advertising revenue. If Meredith’s operations are seriously disrupted for any reason, and Meredith is unable to provide the services to us, it could adversely affect our business and our profitability. Further, if Meredith (1) fails to execute our strategy for video distribution, (2) fails to generate digital advertising revenue, or diverts its priorities to obtaining print advertising rather than digital advertising, or (3) discontinues selling our websites directly and instead sells the websites as a bundle with its other brands, therefore reducing our digital advertising rates, then the share of digital advertising revenue we could receive under our agreement would decrease and we would be unable to realize the full financial benefits of the partnership. With respect to Martha Stewart Weddings, as Meredith is providing services to us on a cost-plus basis, we also continue to be exposed to fluctuations in postage, paper, distribution and other circulation-related expenses.
Further, while our agreement with Meredith has a ten-year term, Meredith has the right to terminate our agreement without cause after the second anniversary of the agreement. Upon a termination of our agreement, we would have the right to purchase (i) any or all of the assets, rights, properties and business of our print publications and/or (ii) the websites and digital properties and related traffic and consumer data. If we do not exercise this right, any transition of operations related to publishing, distributing, advertising and marketing our print publications and hosting, operating and providing advertising sales and related functions for our digital properties internally would divert management attention and expose us to significant costs. In particular, any transfer of print operations from Meredith to us would require us to rebuild our historic volume of advertising as well as to reacquire our historic number of subscribers. In addition, although we receive a backup of our digital content, the technology used by Meredith to host and maintain the websites and digital properties differs from ours and any transition of digital operations from Meredith could require us to rebuild our technology infrastructure, which could result in significant costs to us. Our inability to effectively and efficiently transition these operations internally could have a material adverse effect on our business, financial condition and results of operations. 
Additionally, our business and brand depends, in part, on the ongoing publication of our magazines and websites at high-quality levels and any failure to successfully promote the magazines or websites or any deviation from our historic high-quality levels of production may decrease the value of our brand and our business.
We operate in highly competitive industries which subject us to competitive pressures and other uncertainties.
We compete in industries that are highly competitive. With respect to our original and unique content, our current and potential competitors vary by size, offerings and geographic region and range from blogs and other do-it-yourself websites and digital applications that compete with discrete content offerings to large media conglomerations that offer, or may be planning to offer, content and publications broadly competitive with what our content offerings. Increased competition for our print and digital content may reduce our market share and brand recognition and decrease our ability to obtain advertising dollars. Further, we cannot guarantee that we will be able to create the variety and types of content, products and interactive experiences that meet rapidly changing consumer demand in a timely manner, if at all. Any such failure to do so could adversely affect user and customer experiences.
Our Merchandising segment competitors consist of mass-market, home improvement and department stores that compete with similar stores in which our products are sold. Our merchandising lines also compete within the mass-market, home improvement and department stores that carry our product lines with other products offered by these stores in the same product categories we sell in, including with products sold under our partners' private labels. We also compete with the internet businesses of these stores and other websites that sell similar retail goods. In general, competitive factors include quality, price, style, name recognition and service.
Our failure to meet competitive pressures could negatively impact our results of operations and financial condition.
Our business has been, and will continue to be, affected by worldwide economic conditions and a failure of the economy to sustain its recovery or a renewed decline in consumer spending could materially adversely affect the value of our assets, our revenues and the results of our operations.
Many economic and other factors outside of our control, including consumer credit availability, increased unemployment, a downturn in housing sales and remodels and declines in consumer confidence and consumer spending, particularly discretionary spending, have had an adverse impact on our revenues and results of operations. In our Merchandising segment, economic weakness and unfavorable consumer spending trends continue to impact spending on general merchandise and homes and home improvement projects-categories in which we license our brands-resulting in weaker revenues from our

13


licensed products. If our merchandising partners experience declining revenues or other financial difficulties as a result of global economic conditions, this could result in their unwillingness to continue to sell our products, their inability to timely meet their royalty payment obligations to us, extended payment terms, reduced cash flows, greater expense associated with collection efforts, and increased bad debt expense. Further, if our merchandising partners experience severe financial difficulty, some may become insolvent and cease business operations, which would reduce the availability of our licensed products to consumers. We cannot predict the future health and viability of the companies with which we do business and upon which we depend for royalty revenues, advertising dollars and credit.
The Company’s success depends largely on the continued service and availability of key personnel and our ability to retain or motivate our key personnel.
We rely on the continued availability and service of our senior management, including our Chief Executive Officer, members of our executive team and other key employees. The loss of the services of any key individual could harm us. Our future success also depends on our ability to identify, attract and retain additional qualified personnel. Competition in our industry for qualified employees is intense, and certain of our competitors have directly targeted our employees. Our continued ability to compete effectively depends on our ability to attract new employees and to retain and motivate our existing employees.
We may record future intangible asset impairment charges, which could materially adversely impact our results of operations.
We perform our annual impairment test for intangible assets on October 1st of each year, or more frequently if indicators are present or changes in circumstances suggest that impairment may exist. In evaluating the potential for impairment we make assumptions regarding revenue projections, growth rates, cash flows, tax rates, and discount rates. These assumptions are uncertain and by nature may vary from actual results. A significant reduction in the estimated fair values of our intangible assets could result in impairment charges that could materially affect our results of operations. See the Notes to Consolidated Financial Statements in this Annual Report on Form 10-K, specifically Note 2, Summary of Significant Accounting Policies, for a description of our intangible asset and goodwill impairment charge related to our Emeril Lagasse business.
Electronically stored data is subject to the risk of unauthorized access and if our data is compromised in spite of our attempts at protecting this data, we may incur significant costs, lost opportunities and damage to our reputation.
We maintain information necessary to conduct our business, including confidential, proprietary and personal information in digital form. Data maintained in digital form is subject to the risk of intrusion, tampering and theft. We develop and maintain systems to prevent this from occurring, but the development and maintenance of these systems is costly and requires ongoing monitoring and updating as technologies change and efforts to overcome security measures become more sophisticated. Moreover, despite our efforts, the possibility of intrusion, tampering and theft cannot be eliminated entirely, and risks associated with each of these remain. If our data systems are compromised or if the proprietary information of our customers or employees is misappropriated, our ability to conduct our business may be impaired, our reputation with our customers and employees may be injured resulting in loss of business or morale and we could be exposed to a risk of loss due to business interruption, or litigation.
Martha Stewart controls our Company through her stock ownership. As a result, Ms. Stewart has the ability to elect most of our board of directors, prevent or cause a change of control, or approve, prevent or influence certain actions by us.
As of February 28, 2015, Ms. Stewart beneficially owns, directly or indirectly, shares of the Company’s Class A Common Stock (with one vote per share) and Class B Common Stock (with 10 votes per share) having approximately 89.0% of the outstanding voting power of our Common Stock and Ms. Stewart is our Chief Creative Officer and the Non-Executive Chairman of our Board. As a result of her stock ownership and position at the Company, Ms. Stewart has the ability to exercise significant control and influence over our business, including, without limitation, all matters requiring stockholder approval, including the election of directors, amendments to the certificate of incorporation and significant corporate transactions, such as a merger or other sale of our Company or its assets, for the foreseeable future. Moreover, Ms. Stewart’s concentrated control could, among other things, discourage others from initiating any potential merger, takeover or other change of control transaction that may otherwise be beneficial to our businesses and stockholders.
Our intellectual property may be infringed upon or others may accuse us of infringing on their intellectual property, either of which could adversely affect our financial condition and our results of operations.
Our business is highly dependent upon our creativity, valuable brands, content and the resulting intellectual property. We believe our proprietary trademarks and other intellectual property rights are valuable to our continued success and our

14


competitive position. We are susceptible to others imitating our products and infringing our intellectual property rights and imitation of our products or infringement of our intellectual property rights could diminish the value of our brands and assets or otherwise adversely affect our revenues and our business. Although we vigorously defend our intellectual property rights, we may not be able to successfully protect our proprietary rights especially in foreign countries where the laws do not protect intellectual property rights to the same extent the laws of the United States do. Further, if we are alleged to have infringed the intellectual property rights of another party, any resulting litigation could be costly and could damage our reputation. Litigation also diverts the time and resources of management, regardless of the merits of the claim. There can be no assurance that we would prevail in any litigation relating to our intellectual property. If we were to lose such a case, and be required to cease the sale of certain products or the use of certain technology or if we were forced to pay monetary damages, the results could adversely affect our financial condition and our results of operations.
Item 1B. Unresolved Staff Comments.
None.
Item 2. Properties.
Information concerning the location, use and approximate square footage of our principal facilities as of December 31, 2014, all of which are leased, is set forth below: 
Location
Use
Approximate Area
in Square Feet
601 West 26th Street
New York, NY
Publishing segment editorial and video production offices, product design facilities, photography studio, test kitchens, property storage, principal executive and administrative offices and corporate offices
176,550

 
 
 
Satellite Sales Offices in Illinois and California
Advertising sales offices *
5,286

* In connection with our Meredith partnership, effective November 1, 2014, we vacated our satellite offices in Illinois and California. Both satellite offices were subleased in early 2015.
The leases for our offices and facilities expire between 2015 and 2018; some of these leases are subject to our renewal.
We also have certain property rights under an intangible asset agreement covering our use of various residences owned by Martha Stewart for our editorial, creative and product development processes. These living laboratories allow us to experiment with new designs and new products, such as garden layouts, help generate ideas for new content available to all of our media outlets and serve as locations for photo spreads and video segments. The description of this intangible asset agreement is incorporated by reference into Item 13 and disclosed in the related party transaction disclosure in Note 12, Related Party Transactions, in the Notes to Consolidated Financial Statements of this Annual Report on Form 10-K.
We believe that our existing facilities are well maintained and in good operating condition.
Item 3. Legal Proceedings
We are party to legal proceedings in the ordinary course of business, including product liability claims for which we are indemnified by our licensees. None of these proceedings is deemed material.
Item 4. Mine Safety Disclosures.
Not applicable.

15


PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
Market for the Common Stock
Our Class A Common Stock is listed and traded on The New York Stock Exchange (the “NYSE”). Our Class B Common Stock is not listed or traded on any exchange, but is convertible into Class A Common Stock at the option of its owner on a share-for-share basis. The following table sets forth the high and low sales price of our Class A Common Stock as reported by the NYSE for each of the periods listed. 
 
Q1
2013
 
Q2
2013
 
Q3
2013
 
Q4
2013
 
Q1
2014
 
Q2
2014
 
Q3
2014
 
Q4
2014
High Sales Price
$
3.1

 
$
2.67

 
$
2.67

 
$
4.47

 
$
5.50

 
$
4.81

 
$
4.92

 
$
4.74

Low Sales Price
$
2.43

 
$
2.28

 
$
2.26

 
$
2.2

 
$
3.80

 
$
3.76

 
$
3.5

 
$
3.40

As of February 28, 2015, there were 7,350 record holders of our Class A Common Stock and one record holder of our Class B Common Stock. This does not include the number of persons whose stock is in nominee or “street name” accounts through brokers.
Dividends
Although we have paid dividends in prior periods, we do not pay regular quarterly dividends and there can be no assurances that dividends will be paid in the future.
Recent Sales of Unregistered Securities and Use of Proceeds
None.
Issuer Purchases of Equity Securities
None.

16


PERFORMANCE GRAPH
The following graph compares the performance of our Class A Common Stock during the period commencing on January 1, 2010 and ending on December 31, 2014, with that of the Standard & Poor's SmallCap 600 Index ("S&P SmallCap 600 Index") and with a peer group of companies engaged in multimedia and licensing businesses similar to ours ("Peer Group").
The S&P SmallCap 600 Index is comprised of 600 domestic (United States) companies with a market capitalization in the range of $300 million to $1.4 billion in the financial, information technology, consumer discretionary and industrials sectors covering approximately 3% of the domestic equities market and is weighted by market capitalization. The Peer Group selected by us, which is also weighted by market capitalization, is comprised of Gannett Co. Inc., Iconix Brand Group, Inc., The E.W. Scripps Company, Lifetime Brands, Inc., Meredith Corporation, Scholastic Corp. and XO Group Inc.
The graph assumes that $100 was invested in each of our Class A Common Stock, the S&P SmallCap 600 Index and the Peer Group at the closing prices on December 31, 2009 and assumes reinvestment of dividends. The performance shown in the graph represents past performance and should not be considered an indication of future performance.

17


Item 6. Selected Financial Data.
The information set forth below for the five years ended December 31, 2014 is not necessarily indicative of results of future operations, and should be read in conjunction with Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the consolidated financial statements and related notes thereto incorporated by reference into Item 8 of this Annual Report on Form 10-K. The Notes to Selected Financial Data below include certain factors that may affect the comparability of the information presented below (in thousands, except share per share amounts). 
 
2014
 
2013
 
2012
 
2011
 
2010
INCOME STATEMENT DATA REVENUES
 
 
 
 
 
 
 
 
 
Publishing
$
82,139

 
$
96,493

 
$
122,540

 
$
140,857

 
$
145,573

Merchandising
57,371

 
59,992

 
57,574

 
48,614

 
42,806

Broadcasting
2,406

 
4,190

 
17,513

 
31,962

 
42,434

Total revenues
141,916

 
160,675

 
197,627

 
221,433

 
230,813

Operating loss
(7,832
)
 
(1,897
)
 
(56,396
)
 
(18,594
)
 
(8,663
)
Net loss
$
(5,058
)
 
$
(1,772
)
 
$
(56,085
)
 
$
(15,519
)
 
$
(9,596
)
PER SHARE DATA
 
 
 
 
 
 
 
 
 
Loss per share:
 
 
 
 
 
 
 
 
 
Basic and diluted—Net loss
$
(0.09
)
 
$
(0.03
)
 
$
(0.83
)
 
$
(0.28
)
 
$
(0.18
)
Weighted average common shares outstanding:
 
 
 
 
 
 
 
 
 
Basic and diluted
56,953,958

 
64,912,368

 
67,231,463

 
55,880,896

 
54,440,490

Dividends per common share
$

 
$

 
$

 
$
0.25

 
$

FINANCIAL POSITION
 
 
 
 
 
 
 
 
 
Cash and cash equivalents
$
11,439

 
$
21,884

 
$
19,925

 
$
38,453

 
$
23,204

Short-term investments
36,816

 
19,268

 
29,182

 
11,051

 
10,091

Restricted cash and investments

 
5,072

 

 

 

Total assets
121,479

 
148,367

 
154,260

 
216,120

 
222,314

Long-term obligations

 

 

 

 
7,500

Shareholders’ equity
68,685

 
70,475

 
95,516

 
147,947

 
139,033

OTHER FINANCIAL DATA
 
 
 
 
 
 
 
 
 
Cash flow provided by / (used in) operating activities
$
2,706

 
$
(1,495
)
 
$
396

 
$
(2,142
)
 
$
2,332

Cash flow (used in) / provided by investing activities
(14,428
)
 
4,378

 
(18,918
)
 
6,886

 
153

Cash flow provided by / (used in) financing activities
1,277

 
(924
)
 
(6
)
 
10,505

 
(4,665
)
NOTES TO SELECTED FINANCIAL DATA
Loss from continuing operations
2014 results included a non-cash intangible asset and goodwill impairment charge of $11.4 million in our Merchandising segment and restructuring charges of $3.6 million.
2013 results included restructuring charges of $3.4 million.
2012 results included a non-cash goodwill impairment charge of $44.3 million in our Publishing segment and restructuring charges of $4.8 million.
2011 results include restructuring charges of $5.1 million.
2010 results include the recognition of substantially all of the license fee of approximately $5.0 million from Hallmark Channel for a significant portion of our library of programming, as well as licensing revenue for other new programming delivered to Hallmark Channel.

18


Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
The following discussion and analysis of our financial condition and results of operations should be read together with our consolidated financial statements and related notes under Item 8 of this Annual Report on Form 10-K.
EXECUTIVE SUMMARY
Martha Stewart Living Omnimedia, Inc. is a globally recognized lifestyle company committed to providing consumers with inspiring content and well-designed, high quality products.
Our core strategy is to enhance the value and reach of our brand and our content to accelerate our growth in a manner that provides value to our shareholders. We hope to grow our merchandising business by capitalizing on our brand equity and diversifying into new categories, distribution channels and markets. Specifically, we aim to negotiate new partnerships that fully reward us for the value of our brands and our active role in product development and design. Further, we aim to continue to create inspirational content, appealing to our loyal customers, to be distributed and monetized through our owned and operated social platforms and across our licensed publishing partners’ platforms. Similar to our commitment to provide designs for high quality products to our merchandising partners, with our recent partnership with Meredith Corporation, we are in a position to focus on our core strength as a Company: creating and licensing award-winning and inspirational content.
We are currently organized into three business segments: Publishing, Merchandising and Broadcasting. Summarized below are our consolidated operating results for years ended December 31, 2014, 2013 and 2012. 
(in thousands)
2014
 
2013
 
2012
 
Total Revenues
$
141,916

 
$
160,675

 
$
197,627

 
Total Operating Costs and Expenses
(149,748
)
*
(165,296
)
 
(254,023
)
**
Gain on Sale of Subscriber List, net

 
2,724

 

 
Total Operating Loss
$
(7,832
)
 
$
(1,897
)
 
$
(56,396
)
 
* Merchandising segment operating costs and expenses for 2014 included a non-cash intangible asset and goodwill impairment charge of $11.4 million.
** Publishing segment operating costs and expenses for 2012 included a non-cash goodwill impairment charge of $44.3 million.
We generate revenue from various sources such as licensing partners, advertising customers and magazine circulation. Publishing segment revenues during 2014 were comprised of advertising sales, magazine subscriptions and newsstand sales of Martha Stewart Living, Martha Stewart Weddings and related special issue publications, as well as royalties from our book business. Publishing segment revenue during 2014 also included advertising revenue generated from our digital properties, primarily marthastewart.com, as well as revenue derived from the digital distribution of our video content. Merchandising segment revenues are generated from the licensing of our trademarks and designs for a variety of products sold at multiple price points through a wide range of distribution channels. Our retail partnerships include our programs at The Home Depot, Macy's, J.C. Penney and PetSmart. Our wholesale partnerships include Avery, through December 2014, for our Martha Stewart Home Office line (sold at Staples) and Wilton Properties, Plaid Enterprises and Orchard Yarn and Thread, Inc. (d/b/a Lion Brand Yarn) for our Martha Stewart Crafts program (currently sold at Michaels and other crafts stores), as well as with a variety of wholesale partnerships to produce products under the Emeril Lagasse brand. Merchandising segment revenues are also derived from the licensing of talent services for television programming produced by or on behalf of third parties. Broadcasting segment revenues during 2014 were generated from our limited television production operations, television content library licensing and satellite radio operations.
Our expenses across all of our segments primarily consist of compensation and related charges. In addition, we have incurred expenses in our Publishing segment related to the physical costs associated with producing and distributing magazines, the selling and promotion costs that support our advertising, marketing, circulation marketing and research efforts and the technology costs associated with our digital properties. We also incurred and will continue to incur editorial costs associated with creating content across our media platforms and the costs associated with producing our video programming. We also incur general overhead costs, including facilities and related expenses.
On October 14, 2014, we entered into the MS Living Agreement with Meredith and, effective November 1, 2014, we discontinued publication of Martha Stewart Living and our digital operations. Pursuant to the MS Living Agreement, Meredith assumed control of advertising sales, circulation and production of Martha Stewart Living and hosting, operating, maintaining, and providing advertising sales and related functions for marthastewart.com and marthastewartweddings.com, and our related digital assets. We will continue to own our underlying intellectual property, and create and provide all editorial content for

19


Martha Stewart Living, marthastewart.com and marthastewartweddings.com. Concurrently with the MS Living Agreement, we also entered into the MS Weddings Agreement with Meredith. Pursuant to the MS Weddings Agreement, Meredith assumed responsibility for advertising sales, circulation and production of Martha Stewart Weddings and related special interest publications, including Martha Stewart’s Real Weddings, in the United States and Canada. We will continue to own our underlying intellectual property, and create and provide all editorial content for Martha Stewart Weddings and related special interest publications. The MS Weddings Agreement provides that Meredith will provide these services on a cost-plus basis. Meredith began delivering editions starting with the February 2015 issue of Martha Stewart Living and the Winter 2015 issue of Martha Stewart Weddings. In connection with entering into our partnership with Meredith, we incurred restructuring charges of $2.7 million, principally related to severance and contract termination fees.
As a result of our partnership with Meredith, we expect a significant impact on certain Publishing segment revenues and expenses, which is described in further detail in the Notes to Consolidated Financial Statements in this Annual Report on Form 10-K, specifically Note 2, Summary of Significant Accounting Policies. Specifically, with the elimination of Martha Stewart Living advertising and circulation revenues that began with the February 2015 issue and the digital advertising revenue share arrangement that began November 1, 2014, we expect total advertising and circulation revenues to decline. These revenue declines will be partially offset by the recognition of licensing revenue for print and digital editorial content that we provide to Meredith, which began November 1, 2014. We also expect our Publishing segment expenses to significantly decline due to the elimination of almost all of our non-editorial related expenses for Martha Stewart Living and our digital assets, including our websites. With respect to Martha Stewart Weddings, we will continue to record advertising and circulation revenue generated by Meredith on our behalf for Martha Stewart Weddings and related special interest publications, as well as all costs associated with these magazines, including our editorial expenses and Meredith's expenses for production, selling and distribution services that are provided to us on a cost-plus basis.
Detailed segment operating results for 2014, 2013 and 2012 are summarized below. 
(in thousands)
2014
 
2013
 
2012
 
Segment Revenues:
 
 
 
 
 
 
Publishing
$
82,139

 
$
96,493

 
$
122,540

 
Merchandising
57,371

 
59,992

 
57,574

 
Broadcasting
2,406

 
4,190

 
17,513

 
TOTAL REVENUES
141,916

 
160,675

 
197,627

 
Segment Operating Costs and Expenses:
 
 
 
 
 
 
Publishing
(89,722
)
 
(113,998
)
 
(184,569
)
**
Merchandising
(26,952
)
*
(19,480
)
 
(18,097
)
 
Broadcasting
(2,279
)
 
(2,035
)
 
(15,159
)
 
TOTAL OPERATING COSTS AND EXPENSES Before Corporate Expenses
(118,953
)
 
(135,513
)
 
(217,825
)
 
Publishing - Gain on sale of subscriber list, net

 
2,724

 

 
Operating Income / (Loss):
 
 
 
 
 
 
Publishing
(7,583
)
 
(14,781
)
 
(62,029
)
 
Merchandising
30,419

 
40,512

 
39,477

 
Broadcasting
127

 
2,155

 
2,354

 
Total Segment Operating Income / (Loss) Before Corporate Expenses
22,963

 
27,886

 
(20,198
)
 
Corporate Expenses ***
(30,795
)
 
(29,783
)
 
(36,198
)
 
TOTAL OPERATING LOSS
$
(7,832
)
 
$
(1,897
)
 
$
(56,396
)
 
* Merchandising segment operating costs and expenses included a non-cash intangible asset and goodwill impairment charge of $11.4 million.
** Publishing segment operating costs and expenses for 2012 included a non-cash goodwill impairment charge of $44.3 million.
*** Corporate expenses include unallocated costs of items such as compensation and related costs for certain departments, such as executive (including Martha Stewart, our Founder and Chief Creative Officer), finance, legal, human resources, corporate communications, office services and information technology, as well as allocated portions of rent and related expenses for these departments that reflect current utilization of office space. Unallocated Corporate expenses are directed and controlled by central management and not by our segment management, and therefore are not included as part of our segment operating performance.

20


2014 Operating Results Compared to 2013 Operating Results
In 2014, total revenues decreased 12% from 2013 primarily due to lower print advertising, newsstand and subscription revenues. A portion of the decrease in print advertising and circulation revenues was attributable to revenues earned during 2013 from the special interest publications, Cakes and Cupcakes and Martha Stewart Halloween, the final issue of Whole Living and several Everyday Food supplements, with no comparable revenue in 2014. Digital advertising revenues were impacted by the revenue share arrangement with Meredith for November and December 2014. Total revenues also declined due to lower Merchandising segment royalty revenues and lower Broadcasting segment licensing and sponsorship revenues. These declines were partially offset by higher Publishing segment licensing revenue as the result of our partnership with Meredith and higher books revenue.
During 2014, our operating costs and expenses before Corporate expenses included a non-cash intangible asset and goodwill impairment charge of $11.4 million in the Merchandising segment related to the Emeril Lagasse business. Excluding this impairment charge, our operating costs and expenses before Corporate expenses decreased $27.9 million or 21% from 2013, primarily due to lower production, distribution and editorial costs in our Publishing segment, which included savings from four print publications (Cakes and Cupcakes, Martha Stewart Halloween, Whole Living and Everyday Food supplements) that were not produced during 2014. Additionally, there were savings from lower editorial headcount as a result of 2013 restructuring activities, as well as lower costs associated with producing and distributing Martha Stewart Living. Publishing segment costs also decreased in 2014 from significantly lower selling and promotion expenses due to 2013 restructuring activities, as well as the impact of our partnership with Meredith, which, effective November 1, 2014, eliminated most of our advertising sales and marketing costs, as well as certain subscriber acquisition and fulfillment costs and newsstand expenses. Merchandising segment operating costs and expenses, excluding the $11.4 million non-cash impairment charge, were also lower primarily due to decreased compensation related costs.
Corporate expenses increased 3% from 2013, due to higher compensation costs, which included bonus expenses in 2014, partially offset by lower professional fees and general cost savings. Corporate expenses in 2014 also included the non-recurring accelerated amortization of leasehold improvements related to vacating 21% of our primary office space during February 2014. The company-wide decrease in rent expense attributable to this office consolidation was allocated to our business segments based on current utilization of office space.
2013 Operating Results Compared to 2012 Operating Results
In 2013, total revenues decreased 19% from 2012 primarily due to the impact from the restructuring activities in our Publishing and Broadcasting segments, as well as the negative impact on magazine circulation revenues from the change in frequency of Martha Stewart Living. Additionally, Broadcasting revenues declined from lower radio licensing fees and the inclusion in 2012 of television licensing revenue from programming on the Hallmark Channel featuring Emeril Lagasse, with no comparable revenue in 2013. These declines were partially offset by royalty revenue from J.C. Penney, with no comparable revenue in the prior year and higher digital advertising revenue.
Our operating costs and expenses before Corporate expenses included a non-cash goodwill impairment charge of $44.3 million in 2012 and included the net gain on the sale of the Whole Living subscriber list of $2.7 million in 2013, both in our Publishing segment. Excluding these two items, our operating costs and expenses before Corporate expenses in 2013 decreased $37.9 million or 22% from 2012. This decrease was due to the savings achieved from the restructuring activities in our Publishing and Broadcasting segments, partially offset by costs associated with producing and distributing short-form video programming for our digital properties, as well as higher selling and promotion costs associated with the increase in digital advertising revenues.
Corporate expenses decreased 18% in 2013 as compared 2012, primarily due to reduced compensation related to executive management and lower headcount, as well as general cost savings. Corporate expenses were also lower due to a partial reimbursement from our insurance carrier associated with certain Macy's litigation costs.
Liquidity
During 2014, our overall cash, cash equivalents, short-term investments and restricted cash and investments increased $2.0 million from $46.2 million at December 31, 2013 to $48.2 million at December 31, 2014. The increase was generated by our cash from operating activities, primarily due to the collection of receivables from royalties and advertising, partially offset by cash used for capital expenditures. We had no borrowings against our $5.0 million line of credit with Bank of America, N.A., as of December 31, 2014 or 2013.


21


RESULTS OF OPERATIONS
Comparison of years ended December 31, 2014 to 2013.
PUBLISHING SEGMENT
(in thousands)
2014
 
2013
 
Better / (Worse)
Publishing Segment Revenues
 
 
 
 
 
Print Advertising
$
33,790

 
$
44,128

 
$
(10,338
)
Digital Advertising
19,947

 
23,355

 
(3,408
)
Circulation
21,203

 
25,541

 
(4,338
)
Books
2,512

 
1,463

 
1,049

Licensing and other
4,687

 
2,006

 
2,681

Total Publishing Segment Revenues
$
82,139

 
$
96,493

 
$
(14,354
)
 
 
 
 
 
 
Production, distribution and editorial
(49,553
)
 
(61,454
)
 
11,901

Selling and promotion
(31,483
)
 
(42,940
)
 
11,457

General and administrative
(5,515
)
 
(6,656
)
 
1,141

Depreciation and amortization
(469
)
 
(944
)
 
475

Restructuring charges
(2,702
)
 
(2,004
)
 
(698
)
Gain on sale of subscriber list, net

 
2,724

 
(2,724
)
 Publishing Segment Operating Loss
$
(7,583
)
 
$
(14,781
)
 
$
7,198

Our Publishing segment results for 2014 were impacted by our partnership with Meredith. Specifically, as a result of the MS Living Agreement, effective November 1, 2014: (i) digital advertising revenue, from November 1, 2014 through December 31, 2014, was recognized only for our share of total digital advertising revenue, net of commissions and certain third-party expenses; (ii) licensing revenue included approximately $2 million for the delivery of paid subscribers to Meredith on November 1, 2014, as well as licensing revenue associated with the delivery of print and digital editorial content to Meredith during November and December 2014; (iii) selling and promotion expenses benefited from the elimination, as of November 1, 2014, of most of our advertising sales and marketing costs, as well as certain subscriber acquisition and fulfillment costs and newsstand expenses; and (iv) restructuring charges were incurred primarily from employee severance costs, as well as contract termination fees and other related expenses. Although the effective date of the MS Living Agreement was November 1, 2014, Meredith began publishing Martha Stewart Living with the February 2015 issue, which had an on-sale date of January 2015. Accordingly, print advertising and circulation revenues from Martha Stewart Living in 2014, as well as related expenses, were not impacted by the MS Living Agreement. The MS Weddings Agreement, with respect to 2014, also had no impact to revenues and expenses associated with Martha Stewart Weddings and related special interest publications. See the Notes to Consolidated Financial Statements in this Annual Report on Form 10-K, specifically Note 2, Summary of Significant Accounting Policies, for further discussion of our revenue recognition policies with respect to our partnership with Meredith.
Publishing segment revenues decreased 15% in 2014 from 2013. Print advertising revenue decreased $10.3 million primarily due to fewer advertising pages sold at lower rates for both Martha Stewart Living and Martha Stewart Weddings. In addition, 2013 included $1.0 million of advertising revenue from the final issue of Whole Living and several Everyday Food supplements, with no comparable revenue in 2014. Digital advertising revenue decreased $3.4 million due to our digital revenue share arrangement with Meredith, which began November 1, 2014. Circulation revenue decreased $4.3 million partially due to $2.2 million of prior year newsstand revenue from the special interest publications, Cakes and Cupcakes and Martha Stewart Halloween, and newsstand and subscription revenues from the final issue of Whole Living, with no comparable revenues during 2014. In addition, subscription revenue from Martha Stewart Living decreased due to an average lower rate per copy. Royalties from Martha Stewart branded books published under our multi-book agreement with The Crown Publishing Group (Clarkson Potter) increased $1.0 million due to the delivery of higher-value manuscripts in 2014 as compared to 2013. Additionally, we recorded a non-recurring benefit in 2014 from the early termination of our agreement with HarperCollins Publishers related to Emeril Lagasse-branded books, which was replaced with an agreement with THEI. Licensing and other revenue in our Publishing segment increased $2.7 million in 2014 compared to 2013 primarily due to the recognition of $2.0 million from the delivery of our subscriber list to Meredith on November 1, 2014, as well as license fees received in connection with the delivery of print and digital editorial content to Meredith.
Production, distribution and editorial expenses decreased $11.9 million in 2014 due to $3.1 million in costs in 2013 related to publishing the special interest publications, Cakes and Cupcakes and Martha Stewart Halloween, as well as several

22


Everyday Food supplements and the final issue of Whole Living, with no comparable expenses during 2014. Physical magazine costs associated with producing and distributing Martha Stewart Living were also lower during the current-year period due to fewer advertising and editorial pages. In addition, editorial expenses decreased as a result of lower editorial headcount from 2013 restructuring activities. Selling and promotion expenses decreased $11.5 million due to lower advertising sales and marketing headcount and lower commissions on decreased advertising revenues. Selling and promotion expenses also decreased from the impact of our partnership with Meredith, which, effective November 1, 2014, eliminated most of our advertising sales and marketing costs, as well as certain subscriber acquisition and fulfillment costs and newsstand expenses. In addition, the costs associated with the advertising and marketing event, American Made by Martha Stewart, were lower in 2014 as compared to 2013. General and administrative expenses decreased $1.1 million primarily due to lower allocated rent expense of $1.1 million, which was offset by an increase in the rent allocated within Corporate expenses to reflect current utilization of office space.
Restructuring charges of $2.7 million were incurred during 2014 in connection with entering into our partnership with Meredith, which resulted primarily from employee severance costs, as well as contract termination fees and other related expenses. Restructuring charges in 2013 of $2.0 million represented employee severance costs related to our efforts to realign our business to focus on efficient content creation and other operational efficiencies, which were realized through cost reductions in 2014 as described above.
During 2013, we sold our Whole Living subscriber list for an aggregate net gain of $2.7 million, with no comparable gain in 2014. Pursuant to this sale, the subscription contracts for the print and digital editions of Whole Living, as well as the rights and benefits of the subscribers, were transferred to the buyer in exchange for cash. As a result of selling the Whole Living subscriber list, and thus transferring the subscription liability fulfillment obligation to the buyer, we also recognized the remaining deferred subscription revenue.


23


MERCHANDISING SEGMENT 
(in thousands)
2014
 
2013
 
Better / (Worse)
Merchandising Segment Revenues
 
 
 
 
 
Royalty and other
$
57,371

 
$
59,992

 
$
(2,621
)
Total Merchandising Segment Revenues
$
57,371

 
$
59,992

 
$
(2,621
)
 
 
 
 
 
 
Production, distribution and editorial
(7,185
)
 
(9,783
)
 
2,598

Selling and promotion
(1,837
)
 
(2,071
)
 
234

General and administrative
(6,065
)
 
(6,993
)
 
928

Depreciation and amortization
(51
)
 
(50
)
 
(1
)
Restructuring charges
(464
)
 
(583
)
 
119

Impairment of trademark and goodwill
(11,350
)
 

 
(11,350
)
Merchandising Segment Operating Income
$
30,419

 
$
40,512

 
$
(10,093
)
Merchandising segment revenues decreased 4% in 2014 from 2013. Royalty and other revenues decreased $2.6 million primarily due to: (i) lower royalties and design fees from J.C. Penney reflecting fewer licensed categories sold at J.C. Penney; (ii) the impact of certain expired partnerships, including our home office product line with Avery; (iii) lower sales at The Home Depot; (iv) the timing of shipments during 2013 from Age Group with respect to our Martha Stewart Pets line as compared to our direct license relationship with PetSmart during 2014; and (v) lower royalties related to our Emeril Lagasse brand. These revenue declines were partially offset by the pro rata recognition of non-cash revenue of $6.7 million that resulted from the return of 11 million shares of our Class A Common Stock from J.C. Penney, with only $1.3 million of such non-cash revenue recognized in 2013. The return of those shares was the result of the October 21, 2013 amendment to our agreement with J.C. Penney, which resulted in an initial increase to deferred revenue of approximately $25 million that is being recognized ratably as non-cash revenue through June 30, 2017. In addition, 2014 included higher revenues related to television talent services provided by Martha Stewart.
Production, distribution and editorial expenses decreased $2.6 million in 2014 from 2013 primarily due to a decrease in compensation-related costs, including a reduction in the number of employees who had supported J.C. Penney design efforts in 2013. General and administrative expenses decreased $0.9 million partially due to a charge of $0.4 million recorded in 2013 related to certain Macy's royalties, with no comparable expense during 2014. General and administrative expenses also decreased $0.5 million from lower allocated rent expense, which was offset by an increase in the rent allocated within Corporate expenses to reflect current utilization of office space. Restructuring charges in 2014 and 2013 consisted of employee severance costs. During the three months ended September 30, 2014, we performed an interim review of our indefinite-lived intangible asset and goodwill associated with the Emeril Lagasse business. As a result of this review, we recorded an aggregate non-cash impairment charge of $11.4 million to write down the value of these assets to fair value. For further details on this intangible asset and goodwill impairment charge, see the Notes to Consolidated Financial Statements in this 2014 Form 10-K, specifically Note 2, Summary of Significant Accounting Policies.

24


BROADCASTING SEGMENT 
(in thousands)
2014
 
2013
 
Better / (Worse)
Broadcasting Segment Revenues
 
 
 
 
 
Advertising
$
1,620

 
$
2,303

 
$
(683
)
Licensing and other
786

 
1,887

 
(1,101
)
Total Broadcasting Segment Revenues
$
2,406

 
$
4,190

 
$
(1,784
)
 
 
 
 
 
 
Production, distribution and editorial
(1,982
)
 
(1,884
)
 
(98
)
Selling and promotion
(245
)
 
(22
)
 
(223
)
General and administrative
(48
)
 
(102
)
 
54

Depreciation and amortization
(4
)
 
(27
)
 
23

Broadcasting Segment Operating Income
$
127

 
$
2,155

 
$
(2,028
)
Broadcasting segment revenues decreased 43% in 2014 from 2013. Advertising revenue decreased $0.7 million due to lower sponsorship revenue related to our PBS shows, Martha Stewart's Cooking School and Martha Bakes. Licensing and other revenue decreased $1.1 million in 2014 primarily due to the inclusion in 2013 of cable retransmission royalties associated with the historical distribution rights to air The Martha Stewart Show, as well as lower international television licensing revenue in 2014.
Selling and promotion expenses increased $0.2 million due to the inclusion of headcount to support advertising sales efforts.

25


CORPORATE 
(in thousands)
2014
 
2013
 
Better / (Worse)
 
 
 
 
 
 
General and administrative
$
(26,494
)
 
$
(26,194
)
 
$
(300
)
Depreciation and amortization
(3,830
)
 
(2,737
)
 
(1,093
)
Restructuring charges
(471
)
 
(852
)
 
381

Total Corporate Operating Costs and Expenses
$
(30,795
)
 
$
(29,783
)
 
$
(1,012
)
Corporate operating costs and expenses increased 3% in 2014 from 2013. General and administrative expenses increased $0.3 million primarily due to higher compensation costs, which included bonus expenses in 2014, with no comparable expenses in 2013. The increase in compensation costs were partially offset by lower professional fees and general cost savings. Professional fees in 2013 included legal costs related to the then ongoing litigation with Macy's, which were partially offset by a reimbursement of certain legal costs from our insurance carrier during 2013, with no comparable benefit in 2014. Total company-wide rent expense decreased $1.6 million due to savings from vacating approximately 21% of our primary office space in February 2014. However, for Corporate, these rent savings were offset by $1.6 million in higher allocated rent expense to Corporate from the reallocation of rent charged to our business segments to reflect current utilization of office space. The increase in rent allocated to Corporate was offset by a decrease in our Publishing and Merchandising segment rent allocation, as discussed above. Depreciation and amortization increased $1.1 million largely due to the non-recurring accelerated amortization of leasehold improvements of $2.1 million related to vacating 21% of our primary office space, partially offset by lower depreciation expense for the remainder of the year on fewer assets. Restructuring charges in 2014 and 2013 primarily consisted of employee severance costs.
OTHER ITEMS
INCOME TAX BENEFIT. Our 2014 results included a net tax benefit that resulted from the non-cash impairment of an indefinite-lived intangible asset and goodwill in our Merchandising segment associated with the Emeril Lagasse business. In addition, there was a non-recurring tax benefit to revalue deferred tax liabilities as a result of the change in a state rate for which deferred taxes are measured. The income tax provision in 2013 of $(0.1) million was net of a non-recurring tax benefit of $1.3 million, which was attributable to the 2012 impairment of goodwill, for which all tax basis had been previously amortized.
NET LOSS. Net loss was $(5.1) million for 2014, compared to a net loss of $(1.8) million for 2013, as a result of the factors described above.

26


RESULTS OF OPERATIONS
Comparison of years ended December 31, 2013 to 2012.
In 2012, we implemented several restructuring actions in our Publishing segment ("2012 Publishing Restructuring"), which included the transition of the print publication Everyday Food from a stand-alone title to a digital-focused brand distributed across multiple platforms. Everyday Food ceased publication as a stand-alone title with its December 2012 issue, and was issued as an occasional supplement to Martha Stewart Living subscribers in 2013. In addition, we discontinued publication of Whole Living with the January/February 2013 issue, and sold the related subscriber list in January 2013. We also significantly restructured the Broadcasting segment in 2012 ("Broadcasting Restructuring"), which included the termination of our live audience television production operations. While future revenues and assets from these operations are not expected to be significant, we reported activities under the Broadcasting segment during 2013 to provide historical context.
These 2012 restructuring initiatives in both segments impacted the comparability of the results for 2013 from the prior year. In particular, the 2012 Publishing Restructuring impacted the comparability of the Publishing segment's print advertising and circulation revenues, as well as production, distribution and editorial costs and selling and promotion expenses. Some of the cost savings achieved from the 2012 Publishing Restructuring have been partially offset by continued investment in our digital properties. The Broadcasting Restructuring impacted the comparability of the Broadcasting segment's advertising revenue, as well as all costs and expenses in the Broadcasting segment.
PUBLISHING SEGMENT
(in thousands)
2013
 
2012
 
Better / (Worse)
Publishing Segment Revenues
 
 
 
 
 
Print Advertising
$
44,128

 
$
56,763

 
$
(12,635
)
Digital Advertising
23,355

 
20,752

 
2,603

Circulation
25,541

 
41,620

 
(16,079
)
Books
1,463

 
1,475

 
(12
)
Other
2,006

 
1,930

 
76

Total Publishing Segment Revenues
$
96,493

 
$
122,540

 
$
(26,047
)
 
 
 
 
 
 
Production, distribution and editorial
(61,454
)
 
(79,548
)
 
18,094

Selling and promotion
(42,940
)
 
(49,797
)
 
6,857

General and administrative
(6,656
)
 
(8,254
)
 
1,598

Depreciation and amortization
(944
)
 
(742
)
 
(202
)
Restructuring charges
(2,004
)
 
(1,971
)
 
(33
)
Goodwill impairment

 
(44,257
)
 
44,257

Gain on sale of subscriber list, net
2,724

 

 
2,724

 Publishing Segment Operating Loss
$
(14,781
)
 
$
(62,029
)
 
$
47,248

The comparability of the Publishing segment results for 2013, as compared to 2012, was significantly impacted by the 2012 Publishing Restructuring, as well as the reduction in the frequency of Martha Stewart Living from twelve to ten issues per year, starting with the July/August 2013 issue. The impact of this frequency change of Martha Stewart Living resulted in two fewer issues during 2013, as compared to the prior year, which specifically impacted comparability of circulation revenues, as well as the physical costs associated with producing and distributing Martha Stewart Living.
Publishing segment revenues decreased 21% in 2013 from 2012. Print advertising revenue decreased $12.6 million primarily due to a $11.5 million impact from the 2012 Publishing Restructuring. Additionally, print advertising revenue declined due to lower advertising page rates for Martha Stewart Living. Despite the frequency change of Martha Stewart Living, total advertising pages for the ten issues in 2013 were equal to total advertising pages for the twelve issues of Martha Stewart Living in 2012. For Martha Stewart Weddings, advertising pages increased modestly in 2013 compared to 2012, fully offset by a decrease in advertising page rates. Digital advertising revenue increased $2.6 million in 2013 from 2012 due to a significant increase in video advertising units sold and modestly higher display advertising units sold, partially offset by lower rates for display advertising. Circulation revenue decreased $16.1 million due to a $10.5 million impact from the 2012 Publishing Restructuring. Additionally, the frequency change of Martha Stewart Living caused a negative impact of approximately $4.0 million. The remaining decline in circulation revenue was primarily due to lower newsstand unit sales of our special interest publications, Cakes and Cupcakes and Halloween, as compared to the special interest publications,

27


Organizing and Halloween, sold during 2012, as well as softness in newsstand sales of Martha Stewart Weddings and Martha Stewart Living.
Production, distribution and editorial expenses decreased $18.1 million in 2013 from 2012 primarily due to the 2012 Publishing Restructuring, which eliminated approximately $16.7 million of physical costs and editorial expenses. Additionally, physical costs associated with producing and distributing Martha Stewart Living declined due to the frequency change of the magazine. The decreases from the 2012 Publishing Restructuring were partially offset primarily by higher expenses associated with our investment in producing short-form video programming for our digital properties and higher editorial staff and story costs. Selling and promotion expenses decreased $6.9 million in 2013 from 2012 primarily due to the 2012 Publishing Restructuring, which eliminated approximately $10.5 million of magazine circulation-related costs and advertising and marketing expenses. Additionally, selling and promotion expenses decreased due to lower magazine circulation costs for Martha Stewart Living, which benefited from the 2012 Publishing Restructuring as we redirected prior Everyday Food subscribers to Martha Stewart Living, thus reducing subscriber acquisition costs during 2013. These decreases in selling and promotion expenses were partially offset by higher selling and commission costs, as well as an increase in headcount, associated with the increase in digital revenues and higher costs for market research. General and administrative expenses decreased $1.6 million due to lower allocated rent expense, which was offset by an equal increase in our Merchandising segment and Corporate rent allocation. Rent expense is charged to our segments to reflect utilization of office space. The reallocation of rent expense was the result of the 2012 Publishing Restructuring, reflecting the lower overall headcount of the restructured Publishing segment. Restructuring charges in 2013 represented employee severance costs related to our efforts to realign our business to focus on efficient content creation and other operational efficiencies. These 2013 restructuring charges were largely incurred in December 2013 and did not impact any of the operating costs and expenses described above, as the benefit from lower compensation expense was first realized in 2014. Restructuring charges in 2012 represented employee severance costs associated with the 2012 Publishing Restructuring.
During 2012, we incurred a non-cash goodwill impairment charge of $44.3 million, which was the result of the Publishing segment experiencing slower than anticipated growth in advertising.
The net gain on the sale of Whole Living subscriber list was $2.7 million in 2013 with no comparable gain in the prior-year period. Pursuant to this sale, the subscription contracts for the print and digital editions of Whole Living, as well as the rights and benefits of the subscribers, were transferred to the buyer in exchange for cash. As a result of selling the Whole Living subscriber list, and thus transferring the subscription liability fulfillment obligation to the buyer, we also recognized the remaining deferred subscription revenue. See Note 15, Gain on Sale of Subscriber List, net in the Notes to Consolidated Financial Statements in this Annual Report on Form 10-K for further details.


28


MERCHANDISING SEGMENT 
(in thousands)
2013
 
2012
 
Better / (Worse)
Merchandising Segment Revenues
 
 
 
 
 
Royalty and other
$
59,992

 
$
57,574

 
$
2,418

Total Merchandising Segment Revenues
$
59,992

 
$
57,574

 
$
2,418

 
 
 
 
 
 
Production, distribution and editorial
(9,783
)
 
(11,251
)
 
1,468

Selling and promotion
(2,071
)
 
(2,143
)
 
72

General and administrative
(6,993
)
 
(4,570
)
 
(2,423
)
Depreciation and amortization
(50
)
 
(52
)
 
2

Restructuring charges
(583
)
 
(81
)
 
(502
)
Merchandising Segment Operating Income
$
40,512

 
$
39,477

 
$
1,035

Merchandising segment revenues increased 4% in 2013 from 2012. Royalty and other revenues increased $2.4 million primarily due to the recognition of royalty revenue from our commercial agreement with J.C. Penney, with no comparable royalty revenue from J.C. Penney in the prior-year period. Also included in royalty and other revenues is the pro rata recognition of non-cash revenue that resulted from the value assigned to the 11 million shares of our Class A Common Stock returned from J.C. Penney. In addition, royalty revenues increased due to higher shipments of our pets products and our then new vitamin products, Martha Stewart Essentials. The increases in royalty and other revenues were partially offset by lower royalties from The Home Depot (reflecting fewer styles offered of our patio products and lower sales of soft flooring), lower design fees from J.C. Penney, as well as the impact of certain expired partnerships and certain non-recurring prior-year period benefits with no comparable revenue during 2013.
Production, distribution and editorial expenses decreased $1.5 million in 2013 from 2012 due to a decrease in compensation related costs, primarily from the reduction in the number of employees who had supported J.C. Penney design efforts in 2012. General and administrative expenses increased $2.4 million due to higher allocated compensation expenses of $0.9 million associated with Emeril Lagasse for television programming produced by third parties that was previously recorded in the Broadcasting segment during 2012, as well as a reserve of $0.4 million for the collection of certain Macy's royalties. In addition, general and administrative expenses increased due to higher allocated rent expense of $1.0 million from the reallocation of rent charged to the Merchandising segment to reflect current utilization of office space. The increase in our Merchandising segment rent allocation was offset by a decrease in our Publishing segment rent allocation, as discussed above. Restructuring charges of $0.6 million for 2013 represented employee severance costs.


29


BROADCASTING SEGMENT 
(in thousands)
2013
 
2012
 
Better / (Worse)
Broadcasting Segment Revenues
 
 
 
 
 
Advertising
$
2,303

 
$
9,908

 
$
(7,605
)
Licensing and other
1,887

 
7,605

 
(5,718
)
Total Broadcasting Segment Revenues
$
4,190

 
$
17,513

 
$
(13,323
)
 
 
 
 
 
 
Production, distribution and editorial
(1,884
)
 
(12,548
)
 
10,664

Selling and promotion
(22
)
 
(513
)
 
491

General and administrative
(102
)
 
(894
)
 
792

Depreciation and amortization
(27
)
 
(388
)
 
361

Restructuring charges

 
(816
)
 
816

Broadcasting Segment Operating Income
$
2,155

 
$
2,354

 
$
(199
)
Broadcasting segment revenues decreased 76% in 2013 from 2012. Advertising revenue decreased $7.6 million primarily due to a $7.3 million impact from the Broadcasting Restructuring. In addition, in accordance with our accounting policy, we released $1.3 million in 2012 that had been previously reserved for audience underdelivery related to seasons 5 and prior of the The Martha Stewart Show under our syndication agreement with NBC. Partially offsetting these declines in advertising revenue was sponsorship revenue in 2013 related to Martha Stewart's Cooking School and Martha Bakes, each of which aired on PBS. Licensing and other revenue decreased $5.7 million primarily due to the inclusion of licensing revenues during 2012 associated with television programming on the Hallmark Channel featuring Emeril Lagasse, with no comparable revenue in the current year. In addition, licensing and other revenue reflected reduced radio licensing fees from our then new agreement with Sirius XM, as well as lower international television licensing revenue.
Production, distribution and editorial expenses decreased $10.7 million in 2013 from 2012 primarily due to a $12.5 million impact from the Broadcasting Restructuring. During 2013, we incurred production, distribution and editorial expenses of $1.9 million primarily related to television production costs associated with Martha Stewart's Cooking School and Martha Bakes, as well as distribution and other fees associated with our television programming on PBS. In addition, we incurred costs related to our reduced radio programming. Selling and promotion expenses, as well as general and administrative expenses and depreciation and amortization, decreased due to the Broadcasting Restructuring. General and administrative expenses primarily consist of overhead costs associated with the production of our reduced radio programming. Restructuring charges of $0.8 million during 2012 primarily included employee severance costs related to the Broadcasting Restructuring.


30


CORPORATE 
(in thousands)
2013
 
2012
 
Better / (Worse)
 
 
 
 
 
 
General and administrative
$
(26,194
)
 
$
(31,430
)
 
$
5,236

Depreciation and amortization
(2,737
)
 
(2,825
)
 
88

Restructuring charges
(852
)
 
(1,943
)
 
1,091

Total Corporate Operating Costs and Expenses
$
(29,783
)
 
$
(36,198
)
 
$
6,415

Corporate operating costs and expenses decreased 18% in 2013 from 2012. General and administrative expenses decreased $5.2 million due to reduced compensation related to executive management and lower headcount. In addition, general and administrative expenses decreased due to lower executive recruiting costs and general cost savings including reduced travel and entertainment expenses and lower utilities costs. General and administrative expenses also declined due to a partial reimbursement from our insurance carrier associated with certain Macy's litigation costs. Corporate general and administrative expenses included higher allocated rent expense of $0.7 million from the reallocation of rent charged to reflect current utilization of office space. The increase in rent allocated to Corporate was offset by a decrease in our Publishing segment rent allocation, as discussed above. Restructuring charges in 2013 of $0.9 million represented employee severance costs. Restructuring charges in 2012 primarily included the costs associated with the departure of our former President and Chief Executive Officer, as well as other employee severance costs.
OTHER ITEMS
OTHER (EXPENSE) / INCOME, NET. Other expense, net, in 2013 included the net realized losses on certain of our short-term investments. Other income, net, included a gain on the sale of cost-based investments of $1.2 million for 2012 with no comparable gain in the current-year period.
INCOME TAX PROVISION. The income tax provision in 2013 of $(0.1) million was net of a non-recurring tax benefit of $1.3 million, which was attributable to the prior year impairment of goodwill, for which all tax basis had been previously amortized. We concluded that this adjustment was immaterial.
NET LOSS. Net loss was $(1.8) million for 2013, compared to a net loss of $(56.1) million for 2012, as a result of the factors described above.


31


LIQUIDITY AND CAPITAL RESOURCES
Overview
During 2014, our overall cash, cash equivalents, short-term investments and restricted cash and investments increased $2.0 million from $46.2 million at December 31, 2013 to $48.2 million at December 31, 2014. The increase was generated by our cash from operating activities, primarily due to the collection of receivables from royalties and advertising, partially offset by cash used for capital expenditures.
On May 19, 2014, we entered into an Amendment to the Amended and Restated Loan Agreement between the Company and Bank of America, N.A., dated February 14, 2012, (the "Amended Credit Agreement"), which provides for the continued arrangement for a line of credit with Bank of America, N.A. of $5.0 million. Borrowings under this line of credit are available for investment opportunities, working capital, and the issuance of letters of credit. Through 2014 and 2013, we had no borrowings against our line of credit.
We believe that our available cash and cash equivalent balances and short-term investments, along with our line of credit, will be sufficient to meet our cash needs for working capital and capital expenditures for at least the next 12 months.
Operating Activities
Our cash inflows from operating activities are generated by our business segments from revenues, as described previously, which include cash from licensing partners and advertising and magazine customers. Operating cash outflows have generally included: employee and related costs; costs associated with producing and distributing magazines; editorial costs associated with creating content across our media platforms; selling and promotion costs that support our advertising, marketing, circulation marketing and research efforts; technology costs associated with our digital properties; costs associated with producing and distributing our video programming; and costs of facilities. Effective November 1, 2014, cash inflows, related to our Publishing segment, include cash from Meredith, pursuant to the MS Living and MS Weddings Agreements related to the delivery of our content and digital advertising revenue. Additionally, our cash outflows from operating activities are expected to be significantly reduced as Meredith has assumed the costs of producing and distributing Martha Stewart Living, selling and promotion costs, including circulation marketing and research efforts, and costs of operating our digital properties.
Cash provided by and (used in) operating activities was $2.7 million, $(1.5) million and $0.4 million in 2014, 2013 and 2012, respectively. Despite our operating loss of $(7.8) million during 2014, we generated cash flow from operating activities through the collection of receivables related to royalties and advertising, as well as through the liquidation of our paper inventory. Also, our operating loss included an $11.4 million non-cash intangible asset and goodwill impairment charge in our Merchandising segment associated with the Emeril Lagasse business, as well as depreciation and amortization expense of $4.4 million, which included the non-recurring accelerated amortization of leasehold improvements related to vacating 21% of our primary office space. However, partially offsetting these items were the inclusion in our operating loss of non-cash revenue and the recognition of certain royalty, subscription and advertising revenues during 2014, which had been collected as of December 31, 2013. Cash was also used to pay certain payroll and related liabilities, including severance payments, which were expensed during 2013.
In 2013, operating activities included the recognition of certain deferred subscription liabilities, which reflected cash collected in prior periods. The recognition of these liabilities was largely due to the impact of the 2012 Publishing Restructuring, which allowed us to redirect prior Everyday Food subscribers to Martha Stewart Living. In addition, the gain on the sale of the Whole Living subscriber list in January 2013 included the release of $2.2 million of related deferred subscription liability. Cash from operating activities also decreased due to our operating loss, as discussed earlier. Partially offsetting these decreases to cash from operating activities was the collection of cash from J.C. Penney, which represented an advance of 2014 minimum royalties and thereby increased our deferred revenue as of December 31, 2013.
In 2012, cash from operating activities increased slightly, despite our operating loss, due to the collection of receivables from advertising and television license fees recorded in 2011, as well as a decrease in the amount of paper inventory. Additionally, our operating loss in 2012 included a goodwill impairment charge of $44.3 million in our Publishing segment that had no impact on our cash from operating activities. Cash provided by operating activities was partially offset by cash used to pay fees associated with the syndicated distribution of seasons 4 and 5 of The Martha Stewart Show. The other reductions in our accounts payable and accrued liabilities reflect the significant changes from the 2012 Publishing Restructuring and Broadcasting Restructuring.


32


Investing Activities
Our cash inflows from investing activities generally include proceeds from the sale of short-term investments. Investing cash outflows generally include purchases of short-term investments and additions to property and equipment.
Cash (used in) and provided by investing activities was $(14.4) million, $4.4 million, $(18.9) million in 2014, 2013 and 2012, respectively. In 2014, cash used in investing activities primarily consisted of net purchases of short-term investments. We also used $0.5 million in cash for incremental capital improvements to our information technology infrastructure and to our corporate office space.
In 2013, cash provided by investing activities predominantly consisted of the net proceeds from the sales of short-term investments, as well as the cash portion associated with the sale of the Whole Living subscriber list during January 2013. Partially offsetting the cash provided by investing activities were amounts used for incremental capital improvements to our information technology infrastructure and to our corporate office space.
In 2012, cash used in investing activities predominantly consisted of amounts used to purchase short-term corporate obligations and international bank securities, as well as for capital improvements to our information technology infrastructure. Partially offsetting the cash used in investing activities were the proceeds from the sales of short-term investments and from the sales of Ziplist and pingg common stock for aggregate cash consideration of $1.2 million.
Financing Activities
Cash flows provided by and (used in) financing activities were $1.2 million, $(0.9) million and $(6) thousand in 2014, 2013 and 2012, respectively. In 2014, cash provided by financing activities represented proceeds from the exercise of stock options for our Class A Common Stock issued under our equity incentive plans. Additionally, in connection with the Amended Credit Agreement, we are no longer obligated to secure our line of credit with cash or investment collateral and therefore we released the restricted cash and investments that had been presented as a component of current assets on the consolidated balance sheets. Partially offsetting the cash provided by financing activities was cash used to pay employee tax obligations in connection with vesting of employee restricted stock unit awards.
In 2013, cash used in financing activities was primarily the result of securing our line of credit pursuant to the terms of our Amended Credit Agreement and cash used to pay employee tax obligations in connection with vesting of employee restricted stock unit awards.
In 2012, cash used for payment of employee tax obligations in connection with vesting of employee restricted stock unit awards was fully offset by proceeds from the exercise of stock options for our Class A Common Stock issued under our equity incentive plans.
Debt
Borrowings under our $5.0 million line of credit, pursuant to the Amended Credit Agreement, are available for investment opportunities, working capital, and the issuance of letters of credit. The annual interest rate on outstanding amounts is equal to a floating rate of 1-month London Interbank Offered Rate (“LIBOR”) Daily Floating Rate plus 1.85%. The annual unused commitment fee is equal to 0.25%.
Prior to the Amended Credit Agreement, our line of credit was required to be secured by cash or investment collateral of at least $5.0 million. Accordingly, as of December 31, 2013, we maintained restricted investments of $4.5 million and restricted cash of $0.6 million. The aggregate of these amounts was included in the line item "Restricted cash and investments," a component of current assets, on the consolidated balance sheets as of December 31, 2013.
Pursuant to the Amended Credit Agreement, the line of credit is no longer secured by cash or investment collateral; instead we must maintain unencumbered liquid assets having an aggregate market value of not less than 100% of any outstanding principal amounts, in addition to the aggregate standby letters of credit issued, under the facility.
The Amended Credit Agreement expires on June 30, 2015, at which time outstanding amounts borrowed under the agreement, if any, become due and payable. As of December 31, 2014 and December 31, 2013, we had no outstanding borrowings against our line of credit, but had outstanding letters of credit of $1.0 million and $1.6 million, respectively.

33


Cash Requirements
Our commitments consist primarily of leases for office facilities under operating lease agreements. Future minimum payments under our operating leases are summarized in the table below. See the Notes to Consolidated Financial Statements in this Annual Report on Form 10-K, specifically Note 13, Commitments and Contingencies, for further discussion. 
(in thousands)
Total - As of December 31, 2014
Contractual Obligations
Total
 
Less than
1 year
 
1-3 years
 
3-5 years
Operating Lease Obligations (1)
$
24,204

 
$
8,024

 
$
15,626

 
$
554

 
 
 
 
 
 
 
 
Total
$
24,204

 
$
8,024

 
$
15,626

 
$
554

(1)
Operating lease obligations are shown net of sublease income in this table. See the Notes to Consolidated Financial Statements in this Annual Report on Form 10-K, specifically Note 13, Commitments and Contingencies, for further discussion of operating leases.
In addition to our contractual obligations, we expect to use less than $2.0 million in cash in 2015 for capital expenditures, primarily for continued upgrades to our corporate information technology and leasehold improvements to our office space.
Seasonality and Quarterly Fluctuations
Our businesses can experience fluctuations in quarterly performance. Our Publishing segment results can vary from quarter to quarter, and year over year, due to publication schedules (see chart below) and seasonality of certain types of advertising. With respect to Martha Stewart Living and Martha Stewart Weddings, we expect the magazine publication schedule in 2015, under the partnership with Meredith, to be similar to 2014. In addition, advertising revenue on marthastewart.com and our other websites is tied to traffic, among other key factors, and is typically highest in the fourth quarter of the year. Given our revenue sharing arrangements with Meredith, specifically with respect to digital advertising revenues, the quarterly performance of our Publishing segment will continue to be affected by seasonal fluctuations. Certain newsstand costs vary from quarter to quarter, particularly newsstand marketing costs associated with the distribution of our magazines. Revenues from our Merchandising segment can vary significantly from quarter to quarter due to changes in product mix, new product launches and the performance of certain seasonal product lines.
Magazine Publication Schedule
Year ended December 31,
2014 *
 
2013 *
 
2012 *
Martha Stewart Living *
10 Issues
 
10 Issues
 
12 Issues
Martha Stewart Weddings
4 Issues
 
4 Issues
 
4 Issues
Special Interest Publications
2 Issues
 
4 Issues
 
4 Issues
* As part of the 2012 Publishing Restructuring, we transitioned the print publication Everyday Food from a stand-alone title to a digital-focused brand distributed across multiple platforms. In addition, we discontinued publication of Whole Living with the January/February 2013 issue, and sold the related subscriber list in January 2013. We also reduced the frequency of Martha Stewart Living from twelve to ten issues per year, starting with the July/August 2013 issue.
OFF-BALANCE SHEET ARRANGEMENTS
None.
RELATED PARTY TRANSACTIONS
See the Notes to Consolidated Financial Statements in this Annual Report on Form 10-K, specifically Note 12, Related Party Transactions, for a description of transactions with related parties.

34


CRITICAL ACCOUNTING POLICIES AND ESTIMATES
General
Our discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements, which have been prepared in accordance with United States generally accepted accounting principles (“GAAP”). The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates, including those related to allowances for doubtful accounts, intangible assets, multiple-deliverable revenue arrangements, long-lived assets and non-cash equity compensation. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.
We believe that, of our significant accounting policies disclosed in Note 2, Summary of Significant Accounting Policies, in the Notes to Consolidated Financial Statements of this Annual Report on Form 10-K, the following may involve the highest degree of judgment and complexity.
Revenue Recognition
We recognize revenues when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable and collection is probable. Revenues and associated accounts receivable are recorded net of provisions for estimated future returns, doubtful accounts and other allowances. For example, newsstand revenues are initially recognized based on estimates with respect to future returns, net of brokerage, and net of estimates of newsstand-related fees. Allowances for uncollectible receivables are estimated based upon a combination of write-off history, aging analysis, and any specific, known troubled accounts. If the financial condition of our customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances might be required. Revenues and related allowances that rely on estimates are based on our historical experiences and current market conditions.
We participate in certain arrangements containing multiple deliverables. These arrangements generally consist of custom-created advertising programs delivered on multiple media platforms, as well as licensing programs which may also be supported by various promotional plans. Examples of significant program deliverables include print advertising pages in our publications, custom-created video content and integration on our websites, as well as advertising impressions delivered on our and partner websites.
Consistent with Financial Accounting Standards Board (“FASB”) Accounting Standards Update No. 09-13, Revenue Recognition (Topic 605): Multiple-Deliverable Revenue Arrangements (a consensus of the FASB Emerging Issues Task Force) (“ASU 09-13”), we are required to examine separate contracts with the same entity or related parties that are entered into simultaneously or near the same time to determine if the arrangements should be considered a single arrangement in the determination of units of accounting. Our significant program deliverables generally meet the separation criteria under ASU 09-13. We are then required to allocate revenue based on the relative selling price of each deliverable which qualifies as a unit of accounting, even if such deliverables are not sold separately by us or other vendors. Determination of selling price is a judgmental process which requires numerous assumptions. The fixed and determinable arrangement consideration is allocated at the inception of the arrangement to all deliverables based upon their relative selling prices. Selling prices for deliverables that qualify as separate units of accounting are determined using a hierarchy of: (1) vendor-specific objective evidence (“VSOE”), (2) third-party evidence, and (3) best estimate of selling price. In most instances we have allocated consideration based upon our best estimate of selling price. Our deliverables generally are priced with a wide range of discounts or premiums as the result of a variety of factors including the size of the advertiser and the volume and placement of advertising sold to the advertiser. Our best estimate of selling price is intended to represent the price at which it would sell the deliverable if we were to sell the item regularly on a standalone basis. Our estimates consider market conditions, such as competitor pricing pressures, as well as entity-specific factors that are consistent with normal pricing practices, such as the recent history of the selling prices of similar products when sold on a standalone basis, the impact of the cost of customization, the size of the transaction, and other factors contemplated in negotiating the arrangement with the customer. The fixed and determinable arrangement consideration is recognized as revenue as the earnings process is completed, generally at the time each unit of accounting is fulfilled (i.e., when magazines are on sale or when the digital impressions are served).
With respect to revenue recognition under our partnership with Meredith, we concluded that the MS Living Agreement and the MS Weddings Agreement are considered separate arrangements in accordance with ASU 09-13. The MS Living Agreement is a multiple-deliverable revenue arrangement that contains three separate units of accounting: 1) delivery of paid subscribers of Martha Stewart Living; 2) delivery of print editorial content for Martha Stewart Living; and 3) delivery of digital editorial content for inclusion on our websites, primarily marthastewart.com. We allocated the fixed and determinable

35


arrangement consideration to these three units of accounting based on their relative selling prices, using our best estimate of selling price as provided for under ASU 09-13. The fixed and determinable arrangement consideration, as of November 1, 2014, included deferred subscription revenue of approximately $8 million, which represented outstanding Martha Stewart Living subscription contracts that we were no longer obligated to fulfill. The allocation of the fixed and determinable arrangement consideration required us to make judgments and estimates with respect to establishing the best estimate of selling price for each of the units of accounting listed above. Changes to our estimates and assumptions could materially impact the timing and allocation of revenue recognition with respect to the MS Living Agreement.
Indefinite-Lived Intangible Assets
We review our trademarks, which are classified as intangible assets with indefinite useful lives within the Merchandising segment, for impairment by applying a fair-value based test annually or more frequently if events or changes in circumstances warrant, in accordance with ASC 350. We perform the impairment test by comparing the fair value of an intangible asset with its carrying amount. If the carrying amount of an intangible asset exceeds its fair value, an impairment loss must be recognized in an amount equal to that excess. We estimate fair values based on the future expected cash flows, revenues, earnings and other factors, which consider reporting unit level historical results, current trends, and operating and cash flow projections. Significant judgments inherent in this analysis include estimating the amount of and timing of future cash flows and the selection of appropriate discount rates and long-term growth rate assumptions. Our estimates are subject to uncertainty, and may be affected by a number of factors outside our control, including general economic conditions, the competitive market and regulatory changes. If actual results differ from our estimate of future cash flows, revenues, earnings and other factors, we may record additional impairment charges in the future.
During the three months ended September 30, 2014, we performed an interim review of the indefinite-lived intangible asset and goodwill in our Merchandising segment associated with the Emeril Lagasse business. As a result, during the three months ended September 30, 2014, the Company recorded an aggregate non-cash impairment charge of $11.4 million to write down the value of these assets to their fair value. Significant judgments inherent in the interim review included estimating the amount of, and timing of, future cash flows and the selection of appropriate discount rates and long-term growth rate assumptions. Our estimates, which were Level 3 unobservable inputs, were based on historical results and current economic and market trends, which drive key assumptions of revenue growth rates and operating margins, and therefore, are subject to uncertainty. Although we considered all current information in calculating the amount of the impairment charge, future changes in events or circumstances could result in further decreases in the fair value of its indefinite-lived intangible asset. If actual results differ from our estimate of future cash flows, revenues, earnings and other factors, we may record additional impairment charges in the future.
With respect to our annual test of our trademarks on October 1, 2014, we determined that the fair value of $34.7 million of our trademarks established as of September 30, 2014 was also the fair value as of October 1, 2014. In addition, the financial results of the Emeril Lagasse business for the three months ended December 31, 2014 were in line with our expectations. Accordingly, the Company concluded that no further impairment charges were deemed necessary as of October 1, 2014 and through December 31, 2014. For further information, see the Notes to Consolidated Financial Statements in this Annual Report on Form 10-K, specifically Note 2, Summary of Significant Accounting Policies.
Changes to our estimates and assumptions associated with the annual testing of our trademarks within our Merchandising segment could materially affect the determination of fair value and could result in an impairment charge, which could be material to our financial position and results of operations. Increasing the discount or terminal rates or lowering future projected financial information would have resulted in the carrying value exceeding the fair value for the trademarks within the Merchandising segment, as the trademarks were adjusted to fair value as of September 30, 2014.
Deferred Income Tax Asset Valuation Allowance
We record a valuation allowance to reduce our deferred income tax assets to the amount that is more likely than not to be realized. In evaluating our ability to recover our deferred income tax assets, we consider all available positive and negative evidence, including our operating results, ongoing tax planning and forecasts of future taxable income on a jurisdiction by jurisdiction basis. Our cumulative pre-tax loss in recent years represents sufficient negative evidence for us to determine that the establishment of a full valuation allowance against the deferred tax asset is appropriate. This valuation allowance offsets net deferred tax assets associated with future tax deductions, as well as carryforward items. In the event we were to determine that we would be able to realize our deferred income tax assets in the future in excess of their net recorded amount, we would make an adjustment to the valuation allowance which would reduce the provision for income taxes. See Note 11, Income Taxes, in the Notes to Consolidated Financial Statements of this Annual Report on Form 10-K for further discussion of income taxes.


36


Non-Cash Equity Compensation
We currently have a stock incentive plan that permits us to grant various types of stock-based incentives to key employees, directors and consultants. The primary types of incentives that have been granted under the plan are restricted shares of common stock, restricted stock unit awards and stock options. Restricted shares granted to employees are valued at the market value of traded shares on the date of grant. Service-based option awards are valued using a Black-Scholes option pricing model. We apply variable accounting to non-employee price-based restricted stock unit awards in accordance with the provisions of Accounting Standards Codification Topic 718, Compensation—Stock Compensation. The Black-Scholes option pricing model requires numerous assumptions, including expected volatility of our Class A Common Stock price and expected life of the option. Price-based options and price-based restricted stock unit awards are valued using the Monte Carlo Simulation method which takes into account assumptions such as expected volatility of our Class A Common Stock, the risk-free interest rate based on the contractual term of the award, expected dividend yield, vesting schedule, and the probability that the market conditions of the award will be achieved. If factors change and we employ different assumptions for estimating stock-based compensation expense in future periods or if we adopt a different valuation model, the future period calculations of stock-based compensation expense may differ significantly from what we have recorded in the current period and could materially affect our financial statements.
Item 7A. Quantitative and Qualitative Disclosure about Market Risk.
We are exposed to market rate risk for changes in interest rates as those rates relate to our investment portfolio. The primary objective of our investment activities is to preserve principal while at the same time maximizing yields without significantly increasing risk. We attempt to protect and preserve our invested funds by limiting default, market and reinvestment risk. To achieve this objective, we invest our excess cash in debt instruments of the United States Government and its agencies and in high-quality corporate issuers (including bank instruments and money market funds) and, by internal policy, limit both the term and amount of credit exposure to any one issuer. As of December 31, 2014, net unrealized gains and losses on these investments were not material. In 2014, we recorded approximately $0.2 million in interest income. Our future investment income may fluctuate due to changes in interest rates and levels of cash balances, or we may suffer losses in principal if forced to sell securities that have declined in market value due to changes in interest rates before their maturity.
Item 8. Financial Statements and Supplementary Data.
The information required by this Item is set forth on pages F-1 through F-33 of this Annual Report on Form 10-K and is incorporated by reference herein.
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.
None.

37


Item 9A. Controls and Procedures.
Evaluation of Disclosure Controls and Procedures
Under the supervision and with the participation of our management, including our chief executive officer and our chief financial officer, we evaluated the effectiveness of our disclosure controls and procedures (as defined in the Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) required by Exchange Act Rules 13a-15(b) or 15d-15(b), as of December 31, 2014. Based upon that evaluation, our chief executive officer and chief financial officer concluded that our disclosure controls and procedures were effective as of December 31, 2014 to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms, and include controls and procedures designed to ensure that information required to be disclosed by us in such reports is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate to allow timely decisions regarding required disclosure.
Management’s Report on Internal Control Over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Under the supervision and with the participation of our management, including our chief executive officer and chief financial officer, we assessed the effectiveness of our internal control over financial reporting as of December 31, 2014 based on the framework in Internal Control—Integrated Framework (2013 Framework) issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on that assessment, our chief executive officer and chief financial officer concluded that our internal control over financial reporting was effective as of December 31, 2014 to provide reasonable assurance regarding the reliability of our financial reporting and the preparation of our financial statements for external purposes in accordance with United States generally accepted accounting principles.
The effectiveness of our internal control over financial reporting as of December 31, 2014, has been audited by Ernst & Young LLP, an independent registered public accounting firm, as stated in its report, which is included herein.
Evaluation of Changes in Internal Control Over Financial Reporting
Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we have determined that, during the fourth quarter of 2014, there were no changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
Limitations on Effectiveness of Controls and Procedures
In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.












38


Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders of Martha Stewart Living Omnimedia, Inc.

We have audited Martha Stewart Living Omnimedia, Inc.’s internal control over financial reporting as of December 31, 2014, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 Framework) (the COSO criteria). Martha Stewart Living Omnimedia, Inc.’s management is responsible for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Martha Stewart Living Omnimedia, Inc. maintained, in all material respects, effective internal control over financial reporting as of December 31, 2014, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheets of Martha Stewart Living Omnimedia, Inc. as of December 31, 2014 and 2013, and the related consolidated statements of operations, comprehensive loss, shareholders’ equity and cash flows for each of the three years in the period ended December 31, 2014 of Martha Stewart Living Omnimedia, Inc. and our report dated March 6, 2015 expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP


New York, New York
March 6, 2015


39


Item 9B. Other Information.
None.
PART III
Item 10. Directors, Executive Officers and Corporate Governance.
The information required by this Item is set forth in our Proxy Statement for our 2015 annual meeting of stockholders (our “Proxy Statement”) under the captions “PROPOSAL 1—ELECTION OF DIRECTORS—Information Concerning Nominees,” “INFORMATION CONCERNING EXECUTIVE OFFICERS,” “MEETINGS AND COMMITTEES OF THE BOARD—Code of Ethics” and “—Audit Committee,” and “SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE” and is hereby incorporated herein by reference.
Item 11. Executive Compensation.
The information required by this Item is set forth in our Proxy Statement under the captions “MEETINGS AND COMMITTEES OF THE BOARD—Compensation Committee Interlocks and Insider Participation,” “COMPENSATION OF OUTSIDE DIRECTORS,” “DIRECTOR COMPENSATION TABLE,” “COMPENSATION COMMITTEE REPORT,” “COMPENSATION DISCUSSION AND ANALYSIS,” “SUMMARY COMPENSATION TABLE,” “GRANTS OF PLAN-BASED AWARDS IN 2014,” “EXECUTIVE COMPENSATION AGREEMENTS,” “OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END 2014,” “OPTION EXERCISES AND STOCK VESTED DURING 2014,” and “POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE IN CONTROL” and is hereby incorporated herein by reference.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
The information required by this Item regarding beneficial ownership of our equity securities is set forth in our Proxy Statement under the caption “SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT” and is hereby incorporated herein by reference.
Equity Compensation Plan Information
The following table sets forth certain information regarding our equity compensation plans as of December 31, 2014.
EQUITY COMPENSATION PLAN INFORMATION 
Plan Category
Number of Securities to be Issued
upon Exercise of Outstanding
Options, Warrants and Rights
(a)
 
 
 
Weighted-Exercise Price of
Outstanding Options,
Warrants and Rights
(b)
 
Number of Securities Remaining
Available for Future Issuance Under
Equity Compensation Plans (Excluding
Securities Reflected in Column (a)
(c)
 
 
Equity Compensation plans approved by security holders:
5,798,149

 
(1)
 
$
4.41

 
6,327,129

 
(2)
Equity Compensation plans not approved by security holders:

 
 
 
$

 
N/A

 
  
Total
5,798,149

 
  
 
N/A

 
6,327,129

 
  
(1)
Includes 543,984 shares subject to awards the vesting of which are tied to service periods; and 1,102,500 shares subject to awards the vesting of which are tied to the satisfaction of pricing levels in respect of our Class A Common Stock. The weighted average exercise price reported in column (b) does not take these awards into account.
(2)
Represents shares available for grant under the Martha Stewart Living Omnimedia, Inc. Omnibus Stock and Option Compensation Plan.
Item 13. Certain Relationships and Related Transactions, and Director Independence.
The information required by this Item is set forth in our Proxy Statement under the caption “CERTAIN RELATIONSHIPS AND RELATED PERSON TRANSACTIONS” and “MEETING AND COMMITTEES OF THE BOARD—Corporate Governance” and is hereby incorporated herein by reference.

40


Item 14. Principal Accountant Fees and Services.
The information required by this Item is set forth in our Proxy Statement under the caption “INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM” and is hereby incorporated herein by reference.

41


PART IV
Item 15. Exhibits and Financial Statement Schedules.
(a) (1) Financial Statements and (2) the Financial Statement Schedule. See page F-1 of this Annual Report on Form 10-K.
(3) Exhibits: 
Exhibit
Number
  
Exhibit Title
3.1
Martha Stewart Living Omnimedia, Inc. Certificate of Incorporation (incorporated by reference to Exhibit 3.1 to our Registration Statement on Form S-1, as amended, file number 333-84001 (the “Registration Statement”)).
 
 
 
3.2
Fourth Amended and Restated By-Laws of Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 3.2 of our Current Report on Form 8-K (file number 001-15395) filed on October 21, 2013).
 
 
 
4.1
Warrant to purchase shares of Class A Common Stock, dated August 11, 2006 (incorporated by reference to Exhibit 4.2 to our Quarterly Report on Form 10-Q (file number 001-15395) for the quarter ended September 30, 2006 (the “September 2006 10-Q”)).
 
 
 
10.1†
1999 Stock Incentive Plan (incorporated by reference to Exhibit 10.2 to the Registration Statement), as amended by Exhibits 10.1.1, 10.1.2 and 10.1.3.
 
 
 
10.1.1†
Amendment No. 1 to the 1999 Stock Incentive Plan, dated as of March 9, 2000 (incorporated by reference to Exhibit 10.2.1 to our Annual Report on Form 10-K (file number 001-15395) for the year ended December 31, 1999 (the “1999 10-K”)).
 
 
 
10.1.2†
Amendment No. 2 to the Amended and Restated 1999 Stock Incentive Plan, dated as of May 11, 2000 (incorporated by reference to Exhibit 10.2.2 to our Quarterly Report on Form 10-Q (file number 001-15395) for the quarter ended June 30, 2000).
 
 
 
10.1.3†
Amendment No. 3 to the Amended and Restated 1999 Stock Incentive Plan (incorporated by reference to our Current Report on Form 8-K (file number 001-15395) filed on May 17, 2005 (the “May 17, 2005 8-K”)).
 
 
 
10.2†
1999 Non-Employee Director Stock and Option Compensation Plan (incorporated by reference to Exhibit 10.3 to the Registration Statement) as amended by Exhibit 10.2.1.
 
 
 
10.2.1†
Amendment No. 1 to the Martha Stewart Living Omnimedia, Inc. Non-Employee Director Stock and Option Compensation Plan (incorporated by reference to Exhibit 10.2 to the May 17, 2005 8-K).
 
 
 
10.3
Form of Intellectual Property License and Preservation Agreement, dated as of October 22, 1999, by and between Martha Stewart Living Omnimedia, Inc. and Martha Stewart (incorporated by reference to Exhibit 10.8 to the Registration Statement).
 
 
 
10.4†
Director Compensation Program (incorporated by reference to Exhibit 10.4 of our Annual Report on Form 10-K (file number 001-15395) for the year ended December 31, 2011 (the “2011 10-K”)).
 
 
 
10.5
Lease, dated August 20, 1999, between 601 West Associates LLC and Martha Stewart Living Omnimedia LLC (incorporated by reference to Exhibit 10.12 to the Registration Statement) as amended by Exhibits 10.6.1 and 10.6.2.
 
 
 
10.5.1
First Lease Modification Agreement, dated December 24, 1999, between 601 West Associates LLC and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 10.12.1 to our 1999 10-K).
 
 
 
10.5.2
Sixth Lease Modification Agreement, dated as of June 14, 2007, between 601 West Associates LLC and Martha Stewart Living Omnimedia, Inc (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q (file number 001-15395) for the quarter ended March 31, 2008 (“March 2008 10-Q”)).
 
 
 
10.5.3
Tenth Lease Modification Agreement, dated as of February 6, 2014, between RXR SL Owner LLC and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 10.5.3 to our Annual Report on Form 10-K (file number 001-15395) for the year ended December 31, 2013 (the "2013 10-K")).


42


Exhibit
Number
  
Exhibit Title
10.6
Second Amendment, dated February 6, 2014, to the written agreement of lease dated as of February 2004, between RXR SL Owner LLC and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 10.6 to our 2013 10-K).
 
 
 
10.7†
Amended and Restated Employment Agreement, dated as of April 1, 2009, between Martha Stewart Living Omnimedia, Inc. and Martha Stewart (incorporated by reference to Exhibit 10.2 to our Quarterly Report on Form 10-Q (file number 001-15395) for the Quarter ended March 31, 2009 (“March 2009 10-Q”)).
 
 
 
10.7.1†
Letter Agreement, dated as of March 30, 2012, between Martha Stewart Living Omnimedia, Inc. and Martha Stewart (incorporated by reference to Exhibit 10.3 to our Quarterly Report on Form 10-Q (file number 001-15395) for the quarter ended March 31, 2012 (“March 2012 10-Q”)).
 
 
 
10.7.2†
Letter Agreement, dated as of July 9, 2012, between Martha Stewart Living Omnimedia, Inc., Martha Stewart and MS Real Estate Management Company (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q (file number 001-15395) for the quarter ended September 30, 2012 (“September 2012 10-Q”)).
 
 
 
10.7.3†
Letter Agreement, dated as of July 2, 2013, between Martha Stewart Living Omnimedia, Inc., Martha Stewart and Lifestyle Research Center LLC (incorporated by reference to Exhibit 99.1 to our Current Report on Form 8-K (file number 001-15395) filed on July 3, 2013).
 
 
 
10.8
Intangible Asset License Agreement, dated as of June 13, 2008, between Martha Stewart Living Omnimedia, Inc. and MS Real Estate Management Company (incorporated by reference to Exhibit 10.9 to our Quarterly Report on Form 10-Q (file number 001-15395) for the quarter ended June 30, 2008), as amended by Exhibits 10.10.1 and 10.10.2.
 
 
 
10.8.1
First Amendment, dated as of December, 2008, to the Intangible Asset License Agreement between MS Real Estate Management Company and Martha Stewart Living Omnimedia, Inc. dated as of June 13, 2008 (incorporated by reference to Exhibit 10.11.1 to our Annual Report on Form 10-K (file number 001-15395) for the year ended December 31, 2009 (the “2009 10-K”)).
 
 
 
10.8.2
Second Amendment, dated as of February 8, 2010, to the Intangible Asset License Agreement between MS Real Estate Management Company and Martha Stewart Living Omnimedia, Inc. dated as of June 13, 2008, as amended (incorporated by reference to Exhibit 10.11.2 to the 2009 10-K).
 
 
 
10.8.3
Letter Agreement, dated as of July 9, 2012, between Martha Stewart Living Omnimedia, Inc. and MS Real Estate Management Company (incorporated by reference to Exhibit 10.1 to our September 2012 10-Q).
 
 
 
10.9†
Form of Restricted Stock Award Agreement for use under the Martha Stewart Living Omnimedia, Inc. Amended and Restated 1999 Stock Incentive Plan (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K (file number 001-15395) filed on January 14, 2005).
 
 
 
10.10
Publicity Rights Agreement, dated as of April 2, 2008, by and among Martha Stewart Living Omnimedia, Inc., MSLO Shared IP Sub LLC and Emeril J. Lagasse, III (incorporated by reference to Exhibit 10.4 to our March 2008 10-Q).
 
 
 
10.11
Amended and Restated Loan Agreement, dated as of February 14, 2012, between Bank of America, N.A. and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 10.1 to our March 2012 10-Q).
 
 
 
10.11.1
Amendment, dated January 11, 2013 to the Amended and Restated Loan Agreement, dated as of February 14, 2012, between Bank of America, N.A. and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 10.17.2 to our Annual Report on form 10-K (file number 001-15395) for the year ended December 31, 2012).
 
 
 
10.11.2
Amendment, dated May 9, 2013 to the Amended and Restated Loan Agreement, dated as of February 14, 2012, as amended, between Bank of America, N.A. and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q (file number 001-15395) for the quarter ended June 30, 2013).
 
 
 
10.11.3
Amendment, dated May 19, 2014 to the Amended and Restated Loan Agreement, dated as of February 14, 2012, as amended, between Bank of America, N.A. and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q (file number 001-15395) for the quarter ended June 30, 2014).

43


Exhibit
Number
  
Exhibit Title
10.12
Security Agreement, dated as of July 31, 2008, among Martha Stewart Living Omnimedia, Inc., MSLO Emeril Acquisition Sub LLC, and Bank of America, N.A. (incorporated by reference to Exhibit 10.1 to our September 2008 10-Q), as amended by Exhibits 10.18.1, 10.18.2, and 10.17.1.
 
 
 
10.12.1
Waiver and Omnibus Amendment No. 1, dated as of June 18, 2009, to Loan Agreement dated as of April 4, 2008 by and among Bank of America, N.A., MSLO Emeril Acquisition Sub LLC and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q (file number 001-15395) for the quarter ended June 30, 2009).
 
 
 
10.12.2
Amendment No. 2, dated as of August 7, 2009, to Security Agreement dated as of July 31, 2008 among Martha Stewart Living Omnimedia, Inc., Emeril Acquisition Sub LLC and Bank of America, (incorporated by reference to Exhibit 10.2 to our September 2009 10-Q).
 
 
 
10.13
Continuing and Unconditional Guaranty dated as of April 4, 2008 executed by Martha Stewart Living Omnimedia, Inc., MSO IP Holdings, Inc., Martha Stewart, Inc., Body and Soul Omnimedia, Inc., MSLO Productions, Inc., MSLO Productions-Home, Inc., MSLO Productions-EDF, Inc. and Flour Productions, Inc. (incorporated by reference to Exhibit 10.8 to our March 2008 10-Q), as reaffirmed by Exhibit 10.22.1.
 
 
 
10.13.1
Reaffirmation of Guaranty, dated as of August 7, 2009, executed by Martha Stewart Living Omnimedia, Inc., MSO IP Holdings, Inc., Martha Stewart, Inc., Body and Soul Omnimedia, Inc., MSLO Productions, Inc. MSLO Productions Home, Inc. MSLO Productions-EDF, Inc and Flour Productions, Inc. (incorporated by reference to Exhibit 10.3 to our September 2009 10-Q).
 
 
 
10.14
Registration Rights Agreement, dated as of April 2, 2008, by and among Martha Stewart Living Omnimedia, Inc., Emeril's Food of Love Productions, L.L.C., emerils.com, LLC and Emeril J. Lagasse, III (incorporated by reference to Exhibit 10.9 to our March 2008 10-Q).
 
 
 
10.15†
Martha Stewart Living Omnimedia, Inc. Director Deferral Plan (incorporated by reference to Exhibit 10.46 to our Annual Report on Form 10-K (file number 001-15395) for the year ended December 31, 2008 (the “2008 10-K”)).
 
 
 
10.16†
Martha Stewart Living Omnimedia, Inc. Omnibus Stock and Option Compensation Plan (incorporated by reference to Exhibit 99.1 to our Current Report on Form 8-K (file number 001-15395) filed on May 20, 2008 (“May 20, 2008 8-K”)).
 
 
 
10.17†
Form of Martha Stewart Living Omnimedia, Inc. Omnibus Stock and Option Compensation Plan Stock Option Agreement and forms of related Notices (incorporated by reference to Exhibit 99.2 to our May 20, 2008 8-K).
 
 
 
10.18†
Form of Martha Stewart Living Omnimedia, Inc. Omnibus Stock and Option Compensation Plan Restricted Stock Unit Agreement (incorporated by reference to Exhibit 10.1 to our March 2011 10-Q).
 
 
 
10.19†
Form of Martha Stewart Living Omnimedia, Inc. Omnibus Stock and Option Compensation Plan Restricted Stock Unit Agreement for Directors (incorporated by reference to Exhibit 10.2 to our March 2011 10-Q).
 
 
 
10.20†
Form of Martha Stewart Living Omnimedia, Inc. Omnibus Stock and Option Compensation Plan Restricted Stock Grant Agreement (incorporated by reference to Exhibit 99.4 to our
May 20, 2008 8-K).
 
 
 
10.21†
Form of Martha Stewart Living Omnimedia, Inc. Omnibus Stock and Option Compensation Plan Stock Appreciation Right Agreement and form of related Notice (incorporated by reference to Exhibit 99.5 to our May 20, 2008 8-K).
 
 
 
10.22†
Form of Martha Stewart Living Omnimedia, Inc. Omnibus Stock and Option Compensation Plan Stock Grant Agreement and form of related Acknowledgement (incorporated by reference to Exhibit 99.6 to our May 20, 2008 8-K).
 
 
 
10.23†
Form of Performance-Based Restricted Stock Unit Agreement pursuant to the Martha Stewart Living Omnimedia, Inc. Omnibus Stock and Option Compensation Plan (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K (file number 001-15395) filed on February 12, 2009).
 
 
 
10.24†
Martha Stewart Living Omnimedia, Inc. Annual Incentive Plan (incorporated by reference to the Company's proxy statement filed in respect of its 2005 annual meeting of stockholders, dated as of April 7, 2005).

44


Exhibit
Number
  
Exhibit Title
10.25†
Form of Martha Stewart Living Omnimedia, Inc. Indemnification Agreement for Directors (incorporated by reference to Exhibit 10.1 to our June 2011 10-Q).
 
 
 
10.27†
Employment Agreement, dated as of September 6, 2011, between Martha Stewart Living Omnimedia, Inc. and Kenneth P. West (incorporated by reference to Exhibit 10.4 to our September 2011 10-Q).
 
 
 
10.27.1†
Amendment No. 1 to Employment Agreement, dated as of September 7, 2014, between Martha Stewart Living Omnimedia, Inc. and Kenneth P. West (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K (file number 001-15395) filed on September 10, 2014.
 
 
 
10.29†
Employment Agreement, dated as of October 25, 2013, between Martha Stewart Living Omnimedia, Inc. and Daniel W. Dienst (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q (file number 001-15395) for the quarter ended September 30, 2013).
 
 
 
10.30†*
Employment Agreement, dated as of October 16, 2014, between Martha Stewart Living Omnimedia, Inc. and Allison Hoffman.
 
 
 
10.32+
JCP/MSLO Agreement, dated as of December 6, 2011, by and between J.C. Penney Corporation, Inc. and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 10.39 to our 2011 10-K), as amended by Exhibits 10.39.1 and 10.39.2.
 
 
 
10.32.1
First Amendment, dated as of January 4, 2012, to the JCP/MSLO Agreement, dated as of December 6, 2011, by and between J.C. Penney Corporation, Inc. and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 10.39.1 of our 2011 10-K).
 
 
 
10.32.2
Second Amendment, dated as of July 11, 2012, to the JCP/MSLO Agreement, dated as of December 6, 2011, by and between J. C. Penney Corporation, Inc. and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 10.2 to our September 2012 10-Q).
 
 
 
10.32.3+
Third Amendment, dated as of October 21, 2013, to the JCP/MSLO Agreement, dated as of December 6, 2011, by and between J.C. Penney Corporation, Inc. and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 1.1 to our Current Report on Form 8-K (file number 001-15395) filed on October 21, 2013.
 
 
 
10.32.4
Mutual Release of Claims, dated as of October 21, 2013, by and between J.C. Penney Corporation, Inc. and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 1.2 to our Current Report on Form 8-K (file number 001-15395) filed on October 21, 2013.
 
 
 
10.33+
Magazine, Content Creation and License Agreement, dated as of November 1, 2014, by and between Meredith Corporation and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 1.1 to our Current Report on Form 8-K (file number 001-15395) filed on October 14, 2014).
 
 
 
10.34+
Magazine Publishing Agreement dated as of November 1, 2014, by and between Meredith Corporation and Martha Stewart Living Omnimedia, Inc. (incorporated by reference to Exhibit 1.2 to our Current Report on Form 8-K (file number 001-15395) filed on October 14, 2014).

45


Exhibit
Number
  
Exhibit Title
21*
List of Subsidiaries.
 
 
 
23.1*
Consent of Independent Registered Public Accounting Firm.
 
 
 
31.1*
Certification of Principal Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
 
 
31.2*
Certification of Principal Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
 
 
32*
Certification of Principal Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 
 
 
101.INS
XBRL Instance Document
 
 
 
101.SCH
XBRL Taxonomy Extension Schema Document
 
 
 
101.CAL
XBRL Taxonomy Extension Calculation Linkbase Document
 
 
 
101.DEF
XBRL Taxonomy Extension Definition Linkbase Document
 
 
 
101.LAB
XBRL Taxonomy Extension Label Linkbase Document
 
 
 
101.PRE
XBRL Taxonomy Extension Presentation Linkbase Document
† Indicates management contracts and compensatory plans.
+ Indicates that confidential treatment has been requested as to certain portions of this exhibit pursuant to Rule 24b-2 of the Securities Exchange Act of 1934, as amended.
* Indicates filed herewith.

46


SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Dated: March 6, 2015
 
 
MARTHA STEWART LIVING OMNIMEDIA, INC.
 
 
 
 
By:
/s/     DANIEL W. DIENST        
 
 
Daniel W. Dienst
 
 
Chief Executive Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the date indicated.
 
Signature
 
Capacity
 
 
 
/s/    DANIEL W. DIENST
 
Chief Executive Officer (Principal Executive Officer)
Daniel W. Dienst
 
 
 
 
 
/s/    KENNETH P. WEST        

 
Chief Financial Officer (Principal Financial Officer)
Kenneth P. West
 
 
 
 
 
/s/    ALLISON JACQUES        

 
Controller (Principal Accounting Officer)
Allison Jacques
 
 
 
 
 
/s/    ARLEN KANTARIAN        

 
Director
Arlen Kantarian
 
 
 
 
 
/s/    WILLIAM A. ROSKIN        

 
Director
William A. Roskin
 
 
 
 
 
/s/    MARGARET M. SMYTH        

 
Director
Margaret M. Smyth
 
 
 
 
 
/s/    MARTHA STEWART        

 
Director
Martha Stewart
 
 
 
 
 
/s/    PIERRE DEVILLEMEJANE 

 
Director
Pierre deVillemajane
 
 
Each of the above signatures is affixed as of March 6, 2015


47


INDEX TO CONSOLIDATED FINANCIAL STATEMENTS,
FINANCIAL STATEMENT SCHEDULE AND OTHER
FINANCIAL INFORMATION
 
All other schedules are omitted because they are not applicable or the required information is shown in the Consolidated Financial Statements or Notes thereto.


F-1


Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders of Martha Stewart Living Omnimedia, Inc.

We have audited the accompanying consolidated balance sheets of Martha Stewart Living Omnimedia, Inc. as of December 31, 2014 and 2013, and the related consolidated statements of operations, comprehensive loss, shareholders' equity and cash flows for each of the three years in the period ended December 31, 2014. Our audits also included the financial statement schedule listed in the Index on page F-1 of this Annual Report on Form 10-K. These financial statements and schedule are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements and schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Martha Stewart Living Omnimedia, Inc. at December 31, 2014 and 2013, and the consolidated results of its operations and its cash flows for each of the three years in the period ended December 31, 2014, in conformity with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the information set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Martha Stewart Living Omnimedia Inc.’s internal control over financial reporting as of December 31, 2014, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 Framework) and our report dated March 6, 2015 expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP

New York, New York
March 6, 2015



F-2


MARTHA STEWART LIVING OMNIMEDIA, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
For the Years Ended December 31, 2014, 2013 and 2012
(in thousands except share and per share data)
 
 
2014
 
2013
 
2012
REVENUES
 
 
 
 
 
Publishing
$
82,139

 
$
96,493

 
$
122,540

Merchandising
57,371

 
59,992

 
57,574

Broadcasting
2,406

 
4,190

 
17,513

Total revenues
141,916

 
160,675

 
197,627

Production, distribution and editorial
(58,720
)
 
(73,121
)
 
(103,347
)
Selling and promotion
(33,565
)
 
(45,033
)
 
(52,453
)
General and administrative
(38,122
)
 
(39,945
)
 
(45,148
)
Depreciation and amortization
(4,354
)
 
(3,758
)
 
(4,007
)
Restructuring charges
(3,637
)
 
(3,439
)
 
(4,811
)
Impairment of trademark and goodwill
(11,350
)
 

 
(44,257
)
Gain on sale of subscriber list, net

 
2,724

 

OPERATING LOSS
(7,832
)
 
(1,897
)
 
(56,396
)
Interest (expense) / income and other, net
(435
)
 
209

 
1,913

LOSS BEFORE INCOME TAXES
(8,267
)
 
(1,688
)
 
(54,483
)
Income tax benefit / (provision)
3,209

 
(84
)
 
(1,602
)
NET LOSS
$
(5,058
)
 
$
(1,772
)
 
$
(56,085
)
LOSS PER SHARE—BASIC AND DILUTED
 
 
 
 
 
Net loss
$
(0.09
)
 
$
(0.03
)
 
$
(0.83
)
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING
 
 
 
 
 
Basic and diluted
56,953,958

 
64,912,368

 
67,231,463

























The accompanying notes are an integral part of these consolidated financial statements.

F-3


MARTHA STEWART LIVING OMNIMEDIA, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
For the Years Ended December 31, 2014, 2013 and 2012
(in thousands)

 
2014
 
2013
 
2012
Net loss
$
(5,058
)
 
$
(1,772
)
 
$
(56,085
)
Other comprehensive income / (loss):
 
 
 
 
 
Amounts reclassified for net realized losses on available-for-sale securities included in net loss
496

 
423

 
320

Net unrealized losses on available-for-sale securities occurring during the period
(41
)
 
(464
)
 
(592
)
Other comprehensive income / (loss)
455

 
(41
)
 
(272
)
Total comprehensive loss
$
(4,603
)
 
$
(1,813
)
 
$
(56,357
)








































The accompanying notes are an integral part of these consolidated financial statements.

F-4


MARTHA STEWART LIVING OMNIMEDIA, INC.
CONSOLIDATED BALANCE SHEETS
at December 31, 2014 and 2013
(in thousands except share and per share data)
 
2014
 
2013
ASSETS
 
 
 
CURRENT ASSETS
 
 
 
Cash and cash equivalents
$
11,439

 
$
21,884

Short-term investments
36,816

 
19,268

Restricted cash and investments

 
5,072

Accounts receivable, net
30,319

 
39,694

Paper inventory

 
2,901

Other current assets
3,108

 
3,876

Total current assets
81,682

 
92,695

PROPERTY AND EQUIPMENT, net
4,106

 
7,961

GOODWILL, net

 
850

OTHER INTANGIBLE ASSETS, net
34,700

 
45,200

OTHER NONCURRENT ASSETS
991

 
1,661

Total assets
$
121,479

 
$
148,367

LIABILITIES AND SHAREHOLDERS’ EQUITY
 
 
 
CURRENT LIABILITIES
 
 
 
Accounts payable and accrued liabilities
$
14,753

 
$
12,464

Accrued payroll and related costs
5,706

 
8,665

Current portion of deferred subscription revenue
22

 
7,632

Current portion of deferred revenue
16,068

 
17,227

Total current liabilities
36,549

 
45,988

DEFERRED SUBSCRIPTION REVENUE
4

 
3,587

DEFERRED REVENUE
10,115

 
17,307

DEFERRED INCOME TAX LIABILITY
3,755

 
7,094

OTHER NONCURRENT LIABILITIES
2,371

 
3,916

Total liabilities
52,794

 
77,892

COMMITMENTS AND CONTINGENCIES

 

SHAREHOLDERS’ EQUITY
 
 
 
Class A Common Stock, $0.01 par value, 350,000,000 shares authorized; 32,260,936 and 30,704,491 shares issued in 2014 and 2013, respectively; 32,201,536 and 30,645,091 shares outstanding in 2014 and 2013, respectively
322

 
307

Class B Common Stock, $0.01 par value, 150,000,000 shares authorized; 24,984,625 and 25,984,625 shares issued and outstanding in 2014 and 2013
250

 
260

Capital in excess of par value
345,021

 
342,213

Accumulated deficit
(276,109
)
 
(271,051
)
Accumulated other comprehensive loss
(24
)
 
(479
)
 
69,460

 
71,250

Less: Class A treasury stock—59,400 shares at cost
(775
)
 
(775
)
Total shareholders’ equity
68,685

 
70,475

Total liabilities and shareholders’ equity
$
121,479

 
$
148,367

The accompanying notes are an integral part of these consolidated financial statements.

F-5


MARTHA STEWART LIVING OMNIMEDIA, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
For the Years Ended December 31, 2014, 2013 and 2012
(in thousands)

 
Class A
Common Stock
 
Class B
Common Stock
 
Capital in
excess of
par value
 
Accumulated
Deficit
 
Accumulated
Other
Comprehensive
Loss
 
Class A
Treasury Stock
 
Total
 
Shares
 
Amount
 
Shares
 
Amount
 
 
 
 
 
 
 
Shares
 
Amount
 
 
Balance at December 31, 2011
40,954

 
$
409

 
25,985

 
$
260

 
$
336,661

 
$
(188,442
)
 
$
(166
)
 
(59
)
 
$
(775
)
 
$
147,947

 
 
 
 
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