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EX-5.1 - EXHIBITS 5.1 AND 23.2 ATTORNEY OPINION AND CONSENT - GAIN CITIES LTDs1a022515_ex5z1.htm
EX-23.1 - EXHIBIT 23.1 AUDITOR'S CONSENT - GAIN CITIES LTDs1a022515_ex23z1.htm

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549


FORM S-1/PRE-EFFECTIVE AMENDMENT NO. 1

REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933


REMOVE-BY-YOU, INC.

(Exact name of registrant as specified in its charter)


NEVADA

(State or other jurisdiction of incorporation or organization)


5130

(Primary Standard Industrial Classification Code Number)


47-2548484

(I.R.S. Employer Identification Number)


128 Walnut Hill Road, Bethel, CT 06801

203-648-6478

(Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)


The Corporate Place, Inc., 601 E. Charleston Street, Suite 100, Las Vegas, NV, 89104

801-885-0113

(Name, address, including zip code, and telephone number, including area code, of agent of service)


Copies of communications to:

Blair Krueger, Esq.

Krueger LLP

7486 La Jolla Boulevard

La Jolla, California 92037

(858) 405-7385


From time to time after the effective date of this Registration Statement

(Approximate date of commencement of proposed sale to the public)


If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933 check the following box:  X .


If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.      .


If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.      .


If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.      .


Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act (Check One):


Large accelerated filer

      .

Accelerated filer

      .

Non-accelerated filer

      . (Do not check if a smaller reporting company)

Smaller reporting company

  X .








CALCULATION OF REGISTRATION FEE


Title of Each Class of Securities to be Registered

 

Amount to be Registered

 

Proposed Maximum Offering Price Per Share 1

 

Proposed Maximum Aggregate Offering Price 1

 

Amount of Registration Fee

 

 

 

 

 

 

 

 

 

Common stock, $ .001 par value per share

 

4,000,000 shares

$

.01

$

40,000

$

4.65


The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the registration statement shall become effective on such date as the Securities and Exchange Commission (the “SEC” or the “Commission”), acting pursuant to Section 8(a), may determine.


_______________

1 Estimated solely for purposed of calculating the registration fee under Rule 457(a) and (o) of the Securities Act.



2






The information contained in this preliminary prospectus is not complete and may be changed. These securities may not be sold until the registration statement filed with the Securities and Exchange Commission is effective. This preliminary prospectus is not an offer to sell these securities and it is not soliciting an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.


Subject to completion February 25, 2015


4,000,000 SHARES


COMMON STOCK


REMOVE-BY-YOU, INC.


Remove-By-You, Inc. (“RBY”, the “Company” or the “Registrant”) is offering for sale a maximum of 4,000,000 shares of its common stock at a fixed price of $.01 per share (this “Offering”). There is no minimum number of shares that must be sold by us for this Offering to close, and we will retain all the proceeds from the sale of any of the offered shares that are sold. This Offering is being conducted on a self-underwritten, direct primary basis, which means our president and chief executive officer, Mr. Kyle Markward, will attempt to sell the shares himself. This prospectus will permit our president and chief executive officer to sell the shares in this Offering directly to the public, with no commission or other remuneration payable to him for any shares he may sell. Mr. Markward will sell the shares and intends to offer them to friends, family members and other business acquaintances. In offering the securities on our behalf, he will rely on the safe harbor from broker-dealer registration set out in Rule 3a4-1 under the Securities and Exchange Act of 1934. The intended methods of communication include, without limitations, telephone, email and personal contact. For more information, see the section of this prospectus entitled “Plan of Distribution.”


The proceeds from the sale of the shares in this Offering will be payable to Krueger LLP - Attorney-Client Trust Account. All subscription funds will be held in a noninterest-bearing account pending the completion of this Offering. This Offering will be completed 180 days from the effective date of this prospectus, unless extended by our board of directors for an additional 180 days. There is no minimum number of shares that must be sold. All subscription agreements and checks for payment of shares are irrevocable (except as to any states that require a statutory cooling-off period or provide for rescission rights). For more information, see the section of this prospectus entitled “Plan of Distribution.”


There is currently no public or established market for our shares. Consequently, our shareholders will not be able to sell their shares in an organized market place and may be limited to selling their shares privately. Accordingly, an investment in our Company is considered an illiquid investment. We are an “emerging growth company” under applicable federal securities laws and will be subject to reduced public company reporting requirements. See “Risk Factors” beginning on page 8.


THIS INVESTMENT INVOLVES A HIGH DEGREE OF RISK. YOU SHOULD PURCHASE ONLY IF YOU CAN AFFORD A COMPLETE LOSS OF YOUR INVESTMENT. SEE “RISK FACTORS” BEGINNING ON PAGE 8

 

Number of Shares

 

Offering Price

 

Underwriting Discounts & Commissions

 

Proceeds to the Company

 

 

 

 

 

 

 

 

 

Per Share

 

1

$

0.01

$

0.00

$

0.01

Total

 

4,000,000

$

40,000

$

0.00

$

40,000


This prospectus is not an offer to sell these securities, and it is not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.


Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed upon the adequacy or accuracy of the prospectus. Any representation to the contrary is a criminal offense.


The date of this prospectus is February 25, 2015.



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PROSPECTUS SUMMARY


About Remove-By-You, Inc.


Remove-By-You, Inc. was incorporated under the laws of the State of Nevada on November 25, 2014, at which time it acquired a proprietary formula to be used with a regimen of micro-needle devices to remove unwanted tattoos through a DIY, or “do-it-yourself program”, created by Mr. Kyle Markward. As of February 25, 2015, we had one employee, our founder and president, Kyle Markward. During the period November 25, 2014 (date of inception) through February 25, 2015, Mr. Markward has devoted a minimum of five (5) hours per week to in excess of thirty (30) hours per week as necessary for the business of the Company and its development. For calendar year 2015, Mr. Markward has committed to provide at least fifteen (15) hours a week to us, but may increase that number as necessary to continue to develop the business of the Company. As of this date and throughout calendar year 2015, Mr. Markward will continue to provide these services at no cost to the Company. Mr. Markward currently provides his services to another unrelated business for which he is compensated through a monthly paycheck.


The Company issued 3,000,000 shares of its common stock to Mr. Markward at inception in exchange for organizational services incurred upon incorporation. These services were valued at $3,000. Following our formation, we issued an additional 1,000,000 shares of our common stock to Mr. Markward, in exchange for a system that he developed over the prior 12 months which consists of a specific regimen of techniques utilizing readily available micro-needle devices in preparing a person’s tattoo covered skin for accelerated absorption of our proprietary formula. This proprietary formula is a unique combination of oils and other natural products that help aid the body’s lymphatic system in removing foreign material, an unwanted tattoo. The cost of the formula development and micro-needle regimen created by Mr. Markward was approximately $1,000 which is the value we placed upon the shares issued to Mr. Markward. The Company as of this date believes that its proprietary formula and micro-needle regimen is a safe alternative to laser-tattoo removal and/or harsh caustic chemical-type formulas that are available on the market to remove unwanted tattoos.


Remove-By-You, Inc. is an early stage company (“development stage”) and has no financial resources. We have not established or attempted to establish a source of equity or debt financing. Our auditors included an explanatory paragraph in their report on our financial statements that states that “the Company’s losses from operations raise substantial doubt about its ability to continue as a going concern.”


Most if not all (69%, or $27,500, of the maximum Offering proceeds of $40,000) of the proceeds of this Offering will be applied to costs and fees associated with this Offering. Moreover, in the event the Company is unable to raise the maximum proceeds under this Offering, the implementation of the business plan will be extremely difficult, if not impossible. Estimated costs to develop intended products and services could very well be in excess of $150,000. The Company will need at least an additional $75,000 to $125,000 (beyond the maximum Offering proceeds) to purchase raw materials for inventory and introduce marketing and advertising programs.


The Company has no plans or intention to be acquired or merge with an operating business entity nor does the Company or any of its shareholders have any plans to enter into any change of control or similar types of transactions.


At the time of this filing, we are a “shell company” as such term is defined by Rule 405 of the Securities Act and Rule 12b-2 of the Exchange Act.


RBY is in the business of developing, manufacturing, marketing and selling its proprietary formulas to be used with a regimen of micro-needle devices to remove unwanted tattoos through a DIY, or “do-it-yourself”, program for certain consumer types who regret their permanent tattoos. Specifically, RBY has developed what it calls its ‘Remove-By-You’ system, a proprietary cosmeceutical formula that makes up the main component of the system which utilizes readily available retail micro-needle devices. RBY owns certain property that it believes to be intellectual in nature that is comprised of suggested usage (or procedures) of micro-needle devices in connection with its proprietary formula which assists the body with its own healing process in removing unwanted tattoos. This system we believe works in a symbiotic manner with the body’s natural healing process and the removal of foreign materials through the lymphatic system. The Company does not own any patents or rights to intellectual property that would be protected under patent and/or trademark protection afforded in the United States.


The Company is currently developing and testing its products through the skills of Mr. Markward. As well as through the engagement of discussions with potential suppliers, vendors, and/or distributors who may help sell our products into the marketplace, through direct-sales, tattoo parlors, and wellness centers that promote good skin health. To date, no saleable product or sales have been generated from these development efforts.



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Professional skin needling is considered a safe skin treatment when performed by a medical aesthetician, nurse, or physician. Home-care micro-needling devices are designed specifically for in-home use and are largely unregulated due to the size of the needles and design. Our system suggests the use of only home-care micro-needling devices. Specially designed home-care models with short, fine needles of approximately 0.2-mm depth may be used two to three times per week to reduce pore size, oil production, fine lines, and enhance delivery and effectiveness of topical agents such as our proprietary formula to promote tattoo removal. The quality of the needles is of the utmost importance, as there are many products sold on the Internet with poor-quality needles. To date, we have used the brand Derma Roller™ in our tests. We do not, however, advocate one brand over another.


Micro-needling at home can be done three times per week combined with our proprietary formula on the tattooed area, as well non-tattooed areas. The first micro-needle device was invented in Germany by an entrepreneur as a drum-shaped hand-roller. It is a handheld device that uses two hundred fine needles to create micro channels in the skin, and usually offers a range of five needle sizes from 0.5 mm to 2.5 mm. We have found when the handheld micro-needle device is used with a topical serum or particularly our proprietary formula, the skin’s absorption of the formula is enhanced. The repair process begins almost immediately. In approximately one to two hours after the application of the micro-needle device, these micro-channels fully close through the body’s natural healing process, and the user’s normal routine can be resumed.


With use of natural products in the ‘Remove-By-You’ system (and the proper use of micro-needles) the macrophage skin cell is activated with treatment and gradually starts to fade the tattoo granules of color or pigments naturally. Breaking down the tiny ink particles the macrophage skin cell begins to remove the foreign objects naturally and the skin with the assistance of our proprietary formula heals naturally. The unwanted tattoo will then fade over a series of treatments and the ink (granules of color or pigment) is carried away by the body's natural lymphatic system. Our initial observations based on limited product development and product testing in Fairfield County, Connecticut and New York City have shown these effects. However, we cannot guarantee that our product system, once fully developed, will have these qualities or generate such positive results on a widespread basis or otherwise.


We believe that our ‘Remove-By-You’ system and proprietary process utilize a unique blend of cosmeceutical lotions made of essential oils, botanicals and other natural ingredients which provide nourishment to the skin and assist the body in ridding itself of unwanted tattoo ink. Through trial and error we established a system utilizing an unscientific methodology of micro-needle techniques in connection with our proprietary formula used on the outer skin during and after (the techniques) for proper lymphatic removal. This system we believe rapidly penetrates the skin delivering essential nutrients to below the top layer of skin which the body uses in its natural process of collagen regeneration as well as lymphatic removal of unwanted foreign bodies, commonly known as microphages or tattoo ink. Anecdotal stories from trial and error efforts have described a dramatic decrease in tattoo appearance after regular use of our ‘Remove-By-You’ system. As a result, the user we believe will achieve an appearance of natural unblemished skin or lessened tattoo presence.


Our executive offices are located at 128 Walnut Hill Road, Bethel Connecticut, 06801, and our telephone number is (203) 648-6478. We may refer to ourselves throughout this prospectus as “RBY,” the “Company,” “we” and/or “us.”


This Offering


RBY is offering for sale a maximum of 4,000,000 shares of common stock at a fixed price of $0.01 per share. There is no minimum number of shares that must be sold by us for this Offering to close, and we will retain the proceeds from the sale of any of the offered shares that are sold. This Offering is being conducted on a self-underwritten, direct primary basis, which means our president and chief executive officer, Mr. Markward, will attempt to sell the shares. This prospectus will permit our president and chief executive officer to sell the shares directly to the public, with no commission or other remuneration payable to his for any shares he may sell. Mr. Markward will sell the shares and intends to offer them to friends, family members and other business acquaintances. In offering the securities on our behalf, he will rely on the safe harbor from broker-dealer registration set out in Rule 3a4-1 under the Securities and Exchange Act of 1934 (the “Exchange Act”). The intended methods of communication include, without limitations, telephone and personal contact.


The proceeds from the sale of the shares in this Offering will be made payable to Krueger LLP – Attorney-Client Trust Account, RBY’s escrow agent. Krueger LLP acts as legal counsel for RBY and, therefore, may not be considered an independent third party. All subscription agreements and checks are irrevocable and should be delivered to Krueger LLP at the address provided on the Subscription Agreement (see Exhibit 99.1).


All subscription funds will be held in a noninterest-bearing account pending the completion of this Offering. This Offering will be completed 180 days from the effective date of this prospectus, unless extended by our board of directors for an additional 180 days. There is no minimum number of shares that must be sold. All subscription agreements and checks for payment of shares are irrevocable (except as to any states that require a statutory cooling-off period or provide for rescission rights).



5






The Company will deliver stock certificates attributable to the common stock purchased directly by the purchasers within 30 days of the close of this Offering or as soon thereafter as practicable.


This Offering price of the common stock has been determined arbitrarily and bears no relationship to any objective criterion of value. The price does not bear any relationship to our assets, book value, historical earnings (if any), or net worth.


Shares of common stock offered by us

A maximum of 4,000,000 shares. There is no minimum number of shares that must be sold by us for this Offering to close.


Use of proceeds

RBY will use the proceeds from this Offering to pay for professional fees and other general expenses. Total estimated costs of this Offering ($27,500) is less than the maximum amount of offering proceeds ($40,000), leaving the Company with $12,500.


Termination of this Offering

This Offering will conclude when all 4,000,000 shares of common stock have been sold, or 180 days after this registration statement becomes effective with the Securities and Exchange Commission. RBY may at its discretion extend this Offering for an additional 180 days.


Risk factors

The purchase of our common stock involves a high degree of risk. The common stock offered in this Prospectus is for investment purposes only and currently no market for our common stock exists. Please refer to the sections entitled “Risk Factors” and “Dilution” before making an investment in our common stock.


Trading market

None. While a market maker has been approached to file a Rule 211 application with the Financial Industry Regulatory Authority (“FINRA”) in order to apply for the inclusion of our common stock for quotation on the Over-the-Counter Bulletin Board (“OTCBB”), such efforts may not be successful and our shares may never be quoted and therefore owners of our common stock may not have a market in which to sell their shares. Also, no estimate may be given as to the time that this application process will require.


Even if RBY's common stock is quoted or granted a listing on a stock exchange, a market for the common shares may never develop.



6






SUMMARY FINANCIAL DATA


The following summary financial data should be read in conjunction with the financial statements and the notes thereto included elsewhere in this prospectus.


Balance Sheet Data:

 

 

 

 

As of

November 30, 2014

 

 

 

 

 

 

Current assets

$

 

 

 

Other Assets

$

 

 

 

Current liabilities

$

3,010

 

 

 

Stockholders equity (deficit)

$

(3,010)



Operating:

 

 

 

 

For the Period November 25, 2014 (inception) to November 30, 2014

 

 

 

Net revenues

$

Operating expenses

$

7,010

Net (loss)

$

(7,010)

Net (loss) per common share basic and diluted

$

(0.00)

Weighted average number of shares outstanding - basic and diluted

 

4,000,000




7






RISK FACTORS


You should be aware there are various risks to an investment in our common stock. You should carefully consider these risk factors, together with all of the other information included in this prospectus, before you decide to invest in shares of our common stock.


If any of the following risks develop into actual events, then our business, financial condition, results of operations or prospects could be materially adversely affected. If that happens, the market price of our common stock, if any, could decline, and investors may lose all or part of their investment.


Risks Related to the Business


1.

RBY has virtually no financial resources. Our independent registered auditors’ report includes an explanatory paragraph stating that there is substantial doubt about our ability to continue as a going concern.


RBY is an early stage company and has virtually no financial resources. As of November 30, 2014, we have negative working capital of $3,010 and stockholders’ deficit of $3,010. Our independent registered auditors included an explanatory paragraph in their opinion on our financial statements as of and for the period ended November 30, 2014 that the Company’s losses from operations raise substantial doubt about our ability to continue as a going concern. No assurances can be given that we will generate sufficient revenue or obtain necessary financing to continue as a going concern.


2.

RBY is and will continue to be completely dependent on the services of our founder and president, Kyle Markward, the loss of whose services may cause our business operations to cease. In addition, the lack of industry specific experience by our founder and president may be insufficient for our success.


RBY’s operations and business strategy are completely dependent upon the knowledge and business connections of Mr. Markward. He is under no contractual obligation to remain employed by us. If he should choose to leave us for any reason or if he becomes ill and is unable to work for an extended period of time before we have hired additional personnel, our operations could fail. Even if we are able to find additional personnel, it is uncertain whether we could find someone who could develop our business along the lines described in this prospectus. We could fail without the services of Mr. Markward or an appropriate replacement(s).


We intend to acquire key-man life insurance on the life of Mr. Markward naming us as the beneficiary when and if we obtain the resources to do so and if he is insurable. We have not yet procured such insurance, and there is no guarantee that we will be able to obtain such insurance in the future.


Our founder, Mr. Markward, despite his experience in the corporate world has limited experience in the skincare industry as well as no prior experience in the public marketplace, financial reporting or with the registration process (financial markets). The Company has enlisted the aid of two consultants that work in the skincare industry and are readily available to the Company as it grows in its development of products and services. Mr. Markward has identified this lack of experience in both industry and the financial markets as an area the Company needs to enhance in the near-term future.  There can be no assurance that the Company will be able to overcome the lack of experience by Mr. Markward and achieve its business objectives.


3.

RBY will need to engage and retain qualified employees and consultants. No assurance can be given that we will be able to attract these employees or consultants when needed.


The interruption of services of Kyle Markward would have a material adverse effect on the Company's future operations, potential profits and development, if suitable replacements are not promptly obtained. There can be no assurance that such key personnel would accept compensation other than cash for their services in the future. In addition, the Company's success depends, in part, upon its ability to attract and retain other talented personnel. There can be no assurance that the Company will be able to attract and retain such personnel necessary for the development of the Company’s business.


4.

Because we have only recently commenced business operations, we face a high risk of business failure.


We were formed in November 2014. All of our efforts to date have been related to developing our business plan, creating and modifying a proprietary formula to be used with a regimen of micro-needle devices to remove unwanted tattoos through a DIY or “do-it-yourself” program, beginning our business activities and the pursuit of this Offering. Through November 30, 2014, we had no operating revenues and have limited the distribution of sample products or “system” to potential customers or end-users. We face a high risk of business failure.



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5.

Because we will be dependent on advertising and marketing firms, we will be at a competitive disadvantage to companies having greater resources to pay larger fees.


We will require aggressive efforts in placing quality advertisements for our budgeted price that will reach the expected number of consumers. We do not know if we will be able to obtain optimal advertising placement within our projected budget or if we will even find advertising placement.


6.

We have had no product sales to date, and we can give no assurance that there will ever be any sales in the future.


Our product, the proposed ‘Remove-By-You’ system, is still being developed and tested, and we have not generated any revenues. There is no guarantee that we will ever develop a commercially viable product. To become profitable, we will have to successfully develop, manufacture, market and sell a number of ‘Remove-By-You’ systems and its proprietary formula derived products. There can be no assurance that our product development efforts will be successfully completed, that we will be able to manufacture at an acceptable cost and with acceptable quality, or that it can be successfully marketed in the future. We currently do not expect to receive revenues until sometime late in 2015.


7.

There is no guarantee that our products will be accepted by consumers.


We have not yet commercially released any of our proposed products, the ‘Remove-By-You’ system and derivations of it thereon. The market acceptance of skincare and cosmetic products (which we consider the ‘Remove-By-You’ system to be) varies significantly and cannot be predicted. Factors that may cause a skincare and cosmetic product to be accepted or rejected by consumers include price, quality of ingredients, effectiveness, packaging, availability, advertising, and numerous other intangible factors. Consumer demand for our proposed products also may be affected by word of mouth testimonials, fads, and general consumer trends. Since we have not consumer-test marketed our proposed products, we are not certain if any of our products will appeal to our target consumer market. While we have tested samples of our proprietary formula and the use of micro-needle devices, the targeted consumer market could be quite different from the end-users that have used our proprietary formula and micro-needle regimen to date. There can be no assurance that any of our products will gain broad acceptance among consumers. Unless we can achieve a sufficient following of consumers who may purchase our proposed products, we will not operate profitably and may have to cease our operations. No assurance can be given that any of our proposed products will achieve sufficient consumer acceptance.


8.

Fluctuations in our financial results make quarterly comparisons and financial forecasting difficult.


Any revenues and operating results are likely to vary significantly from quarter-to-quarter because our industry experiences seasonal fluctuations, which reflect seasonal trends for health and beauty products. We expect that our results will vary significantly in the future because of a number of reasons, including:


·

Our ability to establish acceptance and usage of our products,

·

Our ability to contract with competent manufactures and appropriate wholesalers and retailers,

·

Costs related to future growth and capital investment,

·

Results of strategic agreements with companies that may supply and produce our products,

·

Our ability to attract, retain and motivate qualified personnel.


We have not started revenue-producing activities so we have no direct experience with seasonality. We understand that other businesses in the skincare industry have experienced seasonal impacts. Many skin products sell better during the summer months because of the impact on skin from the exposure to sun and others during the winter months because of the dryness associated with winter weather. This may affect us with the proposed products which include our ‘Remove-By-You’ system, which consists of a proprietary formula and suggested regimen of micro-needling techniques.


Because of these fluctuations and uncertainties, our operating results may fail to meet the expectations of investors. If this happens, any trading price of our common stock would almost certainly be materially adversely affected.


9.

We will be dependent on independent operators and other operators of retail outlets for the ultimate sale of our products.


The success of our planned marketing and distribution program is totally dependent on signing license agreements with owner-operators or distribution agreements with other operators, including those who operate tattoo parlors and other tattoo removal service providers. We do not know the likelihood of entering into agreements with retailers or the timing that it will take to do so. There is also uncertainty about the sales success of retailers, if any, that do agree to sell our products.



9






10.

Regulatory and legal uncertainties could harm our business.


We believe that our business is not subject to material regulation under the laws of the United States or any of the states in which we plan to sell our products. Laws and regulations often differ materially between states and within individual states such laws and regulations are subject to amendment and reinterpretation by the agencies charged with their enforcement. If we become subject to any licensing or regulatory requirements, the failure to comply with any such requirements could lead to a revocation, suspension or loss of licensing status, termination of contracts and legal and administrative enforcement actions. We cannot be sure that a review of our current and proposed operations will not result in a determination that could materially and adversely affect our business, results of operations or financial condition. Moreover, regulatory requirements are subject to change from time to time and may in the future become more restrictive, thereby making compliance more difficult or expensive or otherwise affecting or restricting our ability to conduct our business as now conducted or proposed to be conducted.


11.

We will be dependent on programs designed by independent advertising and marketing firms.


RBY will require aggressive efforts in placing quality advertisements that will reach our target audience of potential consumers. We do not know if we will be able to obtain optimal advertising placement given the likelihood of an extremely limited budget. Our ability to obtain prime advertising slots in various forms of media (online, print, radio, television, etc.) will be reliant upon the expertise and capabilities of the advertising and marketing firms that we may work with, as well as what our available budget is to initiate a marketing campaign.


There are also no assurances that we will obtain sufficient financing or resources to enter into agreements with advertising or marketing firms.


12.

We will be subject to competition from numerous companies, including a number of multi-national companies that have significantly greater financial and other resources.


The skincare products business is highly competitive. As a tattoo removal business, we believe this segment of the skincare products business is in its infancy. There are an estimated 15,000 tattoo parlors operating in the United States. Tattooing is the sixth-fastest growing retail business. The American Society of Dermatological Surgery Association believes that around 50 percent of the millions of tattooed consumers will eventually want their tattoo removed. Laser assisted procedures for tattoo removal has become one of the fastest growth areas of the dermatology industry. The market for non-laser removal is growing fast as well.


In the skincare business we will also compete with hundreds of large and small skincare product companies, which we believe to include such multi-national companies as L’Oreal S.A., Procter & Gamble Company, Estée Lauder Companies Inc. and others. While these businesses are global and varied, their skincare products could be thought of as competition in providing regenerative or healing properties that our formula provides. Nonetheless, they would not develop a system to remove tattoos or be associated with tattoo removal.


Most /large competitor products are well known and trusted by the consumer marketplace. Since virtually all of these competitors have significantly greater financial and other resources than we do, our competitors have the ability to spend more aggressively on advertising and marketing, as well as product development and testing, and have more flexibility than we do to respond to changing business and economic conditions. Competition in the skincare business is based on pricing of products, the quality of the products, innovation, perceived value, promotional activities, advertising, new product introductions, name recognition, and other factors. It is difficult for us to predict how we will be able to effectively compete with our competitors’ actions in these areas.


13.

We will have to rely on third parties to manufacture our products who may not perform to our standards or timeline.


Our business plan assumes that we will have our skincare products manufactured by one or more third-party manufacturing companies on a contract basis. No contractual arrangement is currently in place. We will seek to enter into agreements with third-party manufacturers to manufacture both ingredients and containers for our products. We will be dependent on the timeliness and effectiveness of their efforts.



10






Failure or lack of reliability in the manufacture of our products is likely to result in loss of business. Among other risks:


·

Our products may fail to provide or achieve expected results;

·

We may experience limited availability of ingredients for manufacturing;

·

We may experience poor or inadequate manufacturing quality;

·

Our products may have new competition from companies attempting to duplicate our formula and DIY system utilizing standard micro-needle devices; and

·

Our customers could experience results which are significantly different than our test results.


There are no assurances that we will obtain sufficient financing or resources to enter into agreements with manufacturers. There are no assurances that the standard in-home use micro-needle devices will maintain their level of quality and work with our product formula, or that we will need to suggest the use of surgical-grade micro-needle devices that required additional scrutiny and regulation.  


14.

We have no patent protection and may not be able to protect proprietary rights when needed.


Our ability to compete successfully will depend, in part, on the quality and uniqueness of our products. We intend to file for trademark protection on our ‘Remove-By-You’ system. Currently we have no trademark protection, nor product patent protection on any of our proposed products , proposed compound of ingredients that we may use in products or our manufacturing process. We intend to protect our proprietary rights with product formulas and operations through contractual obligations with consultants and vendors which we may be limited. While we have no patent protection on our proposed products or processes, other companies can and will attempt to compete with us by imitating our products. We cannot guarantee the adequacy of the protections we intend to take in the future to protect our proprietary rights, or that competitors will not independently develop or produce products that are substantially equivalent or superior to our products when available for sale.


15.

We may be subject to product liability claims.


The development, manufacture and sale of skincare products expose us to the risk of damage from product liability or other consumer claims. Although our proposed product along with the proposed use with (standard) micro-needle devices will be subject to industry accepted product testing in order to reduce the likelihood of any successful product liability claims against us, no assurance can be given that we will not be subject to product liability claims for the future. We intend to obtain and maintain product liability insurance for liabilities when we enter the marketplace assuming that we have sufficient funds. Additionally, we intend to use manufacturers for our products that maintain appropriate levels of liability insurance. If we are unable to locate or engage manufacturers for our products that maintain or will agree to maintain appropriate levels of liability insurance, we may be at risk for product liability claims while not covered or have limited coverage. A successful claim in excess of our products liability coverage , when obtained, if any, could have a materially adverse effect on our business, financial condition and results of operations for the future.


16.

There are significant potential conflicts of interest


Our key personnel are required to commit time to our affairs and, accordingly, these individual(s) (particularly our president) may have conflicts of interest in allocating management time among various business activities. In the course of other business activities, certain key personnel (particularly our president) may become aware of business opportu­nities which may be appropriate for presenta­tion to us, as well as the other entities with which they are affiliated. As such, they may have con­flicts of interest in determining to which entity a particular business opportunity should be presented.


In an effort to resolve such potential conflicts of interest, we entered into a written agreement with our president, Mr. Markward, specifying that any business opportunities that he may become aware of independently or directly through his association with us (as opposed to disclosure to his of such business opportunities by management or consultants associated with other entities) would be presented by his solely to us. A copy of this agreement is filed as Exhibit 10.2 to our Registration Statement, of which this prospectus is a part of.


We cannot provide assurances that our efforts to eliminate the potential impact of conflicts of interest will be effective.



11






17.

Because we have nominal assets and no revenue, we are considered a “shell company” and will be subject to more stringent reporting requirements.


The Securities and Exchange Commission (“SEC”) adopted Rule 405 of the Securities Act and Exchange Act Rule 12b-2 which defines a shell company as a registrant that has no or nominal operations, and either (a) no or nominal assets; (b) assets consisting solely of cash and cash equivalents; or (c) assets consisting of any amount of cash and cash equivalents and nominal other assets. Our balance sheet reflects that we have no cash or any other tangible assets and, therefore, we are defined as a shell company. The new rules prohibit shell companies from using a Form S-8 to register securities pursuant to employee compensation plans. However, the new rules do not prevent us from registering securities pursuant to S-1 registration statements. Additionally, the new rule regarding Form 8-K requires shell companies to provide more detailed disclosure upon completion of a transaction that causes it to cease being a shell company. If an acquisition is undertaken (of which we have no current intention of doing), we must file a current report on Form 8-K containing the information required pursuant to Regulation S-K within four business days following completion of the transaction together with financial information of the acquired entity. In order to assist the SEC in the identification of shell companies, we are also required to check a box on Form 10-Q and Form 10-K indicating that we are a shell company. To the extent that we are required to comply with additional disclosure because we are a shell company, we may be delayed in executing any mergers or acquiring other assets that would cause us to cease being a shell company. The SEC adopted a new Rule 144 effective February 15, 2008, which makes resale of restricted securities by shareholders of a shell company more difficult to accomplish.


18.

We intend to become subject to the periodic reporting requirements of the Exchange Act that will require us to incur audit fees and legal fees in connection with the preparation of such reports. These additional costs could reduce or eliminate our ability to earn a profit.


Following the effective date of our registration statement of which this prospectus is a part, we will be required to file periodic reports with the SEC pursuant to the Exchange Act and the rules and regulations promulgated thereunder. In order to comply with these requirements, our independent registered public accounting firm will have to review our financial statements on a quarterly basis and audit our financial statements on an annual basis. Moreover, our legal counsel will have to review and assist in the preparation of such reports. The costs charged by these professionals for such services cannot be accurately predicted at this time because factors such as the number and type of transactions that we engage in and the complexity of our reports cannot be determined at this time and will have a major effect on the amount of time to be spent by our auditors and attorneys. We currently estimate the annual maintenance and compliance costs of the periodic reporting requirements to be in the range of up to $75,000 per annum. The incurrence of such costs will obviously be an expense to our operations and thus will have a negative effect on our ability to meet our overhead requirements and earn a profit. We may be exposed to potential risks resulting from any new requirements under Section 404. If we cannot provide reliable financial reports or prevent the occurrence of fraud, our business and operating results could be harmed, investors could lose confidence in our reported financial information, and the trading price of our common stock, if a market ever develops, could drop significantly. However, for as long as we remain an “emerging growth company” as defined in the Jumpstart Our Business Startups Act of 2012, or JOBS Act, we may take advantage of certain exemptions from various reporting requirements that are applicable to other public companies that are not “emerging growth companies” including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements, and exemptions from the requirements of holding an annual nonbinding advisory vote on executive compensation and seeking nonbinding stockholder approval of any golden parachute payments not previously approved. We may take advantage of these reporting exemptions until we are no longer an “emerging growth company.”


We will remain an “emerging growth company” for up to five years, although we would cease to be an “emerging growth company” prior to such time if we have more than $1.0 billion in annual revenue, more than $700 million in market value of our common stock is held by non-affiliates or we issue more than $1.0 billion of non-convertible debt over a three-year period.


19.

Our internal controls may become inadequate as we grow, which could cause our financial reporting to be unreliable and lead to misinformation being disseminated to the public.


Our management is responsible for establishing and maintaining adequate internal control over financial reporting. As defined in Exchange Act Rule 13a-15(f), internal control over financial reporting is a process designed by, or under the supervision of, the principal executive and principal financial officer and effected by the board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles and includes those policies and procedures that:



12






·

pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of the Company;

·

provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the Company are being made only in accordance with authorizations of management and/or directors of the Company; and

·

provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company's assets that could have a material effect on the financial statements.


We will rely on the use of outside professionals to assist us in maintaining our internal controls. With growth or unmanageable increases in our business plan objectives, our internal controls may become inadequate or ineffective, which could cause our financial reporting to be unreliable and lead to misinformation being disseminated to the public. Investors relying upon this misinformation may make an uninformed investment decision with regards to an investment in our common stock.


In order to mitigate the risks associated with maintaining internal controls if and when the Company grows, we will engage qualified professionals on an independent contractor basis to assist in reviewing and recording transactions. When and if finances permit, we will hire an experienced financial professional to oversee our reporting and control functions.


Failure to achieve and maintain an effective internal control environment could cause us to face regulatory action and also cause investors to lose confidence in our reported financial information, either of which could have a material adverse effect on the Company’s business, financial condition, results of operations and future prospects.


However, our auditors will not be required to formally attest to the effectiveness of our internal control over financial reporting pursuant to Section 404 until we are no longer an “emerging growth company” as defined in the JOBS Act if we take advantage of the exemptions available to us through the JOBS Act.


20.

The costs of being a public company could result in us being unable to continue as a going concern.


As a public company, we will have to comply with numerous financial reporting and legal requirements, including those pertaining to audits and internal control. The costs of maintaining the public company requirements could be significant and may preclude us from seeking financing or equity investment on acceptable terms. We estimate these costs will range up to $75,000 per year and may be higher if our business volume and activity ever increases. Our estimate of costs do not include the necessary compliance, documentation and reporting requirements for Section 404 as we will not be subject to the full reporting requirements of Section 404 until we exceed $75 million in market capitalization if we decide to opt-out of the “emerging growth company” as defined in the JOBS Act to take advantage of the exemptions available to us through the JOBS Act or we have been public for more than five years. If our revenues are insufficient or non-existent, and/or we cannot satisfy many of these costs through the issuance of our shares, we may be unable to satisfy these costs in the normal course of business which would result in our being unable to continue as a going concern.


21.

Having only one director limits our ability to establish effective independent corporate governance procedures and increases the control of our president.


We have only one director who also serves as the Company’s President. Accordingly, we cannot establish board committees comprised of independent members to oversee functions like compensation or audit issues. In addition, a vote of the board members is decided in favor of our chairman, which gives him significant control over all corporate issues.


Until we have a larger board of directors that would include some independent members, if ever, there will be limited oversight of our president’s decisions and activities and little ability for minority shareholders to challenge or reverse those activities and decisions, even if they are not in the best interests of minority shareholders.



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Risks Related to Our Common Stock


22.

We are an “emerging growth company” and we cannot be certain whether the reduced disclosure requirements applicable to emerging growth companies will make our common stock less attractive to investors.


We are an “emerging growth company,” as defined in the JOBS Act, and we may take advantage of certain exemptions from various reporting requirements that are applicable to other public companies that are not “emerging growth companies” including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements, and exemptions from the requirements of holding an annual non-binding advisory vote on executive compensation and nonbinding stockholder approval of any golden parachute payments not previously approved. We cannot predict if investors will find our common stock less attractive because we will rely on these exemptions. If some investors find our common stock less attractive as a result, there may be a less active trading market for our common stock and our stock price may be more volatile.


In addition, Section 107 of the JOBS Act provides that an “emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an “emerging growth company” can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. However, we are choosing to “opt out” of such extended transition period, and as a result, we will comply with new or revised accounting standards on the relevant dates on which adoption of such standards is required for non-emerging growth companies. Section 107 of the JOBS Act provides that our decision to opt out of the extended transition period for complying with new or revised accounting standards is irrevocable.


23.

The Company is selling the shares offered in this prospectus without an underwriter and may not be able to sell all or any of the shares offered herein.


The common shares are being offered on our behalf by Mr. Markward, our president, on a direct primary basis. No broker-dealer has been retained as an underwriter and no broker-dealer is under any obligation to purchase any common shares. There are no firm commitments to purchase any of the shares in this offering. Consequently, there is no guarantee that the Company, through its president, is capable of selling all, or any, of the common shares offered hereby. The sale of just a small number of shares increases the likelihood of no market ever developing for our shares.


24.

Since there is no minimum for our Offering, if only a few persons purchase shares they will lose their money without us being even able to develop a market for our shares.


Since there is no minimum with respect to the number of shares to be sold directly by the Company in its Offering, if only a few shares are sold, we will be unable to even attempt to create a public market of any kind for our shares. Without a public market for our shares, the limited number of shares that we may be able to sell will be highly illiquid or unable to be sold to any other potential investor(s). In such an event, it is highly likely that the entire investment by an investor in our common stock would be lost.


The Offering price of our common stock has been determined arbitrarily.


The price of our common stock in this Offering has not been determined by any independent financial evaluation, market mechanism or by our auditors, and is therefore, to a large extent, arbitrary. Our audit firm has not reviewed management's valuation and, therefore, expresses no opinion as to the fairness of this Offering price as determined by management. As a result, the price of the common stock in this offering may not reflect the value perceived by the market. There can be no assurance that the shares offered hereby are worth the price for which they are offered and investors may, therefore, lose a portion or all of their investment.


26.

Shareholders may be diluted significantly through our efforts to obtain financing and satisfy obligations through issuance of additional shares of our common stock.


We have no committed source of financing. Wherever possible, our board of directors will attempt to use non-cash consideration to satisfy obligations. In many instances, we believe that the non-cash consideration will consist of restricted shares of our common stock. Our board of directors has authority, without action or vote of the shareholders, to issue all or part of the authorized (100,000,000) shares but unissued (92,000,000) shares assuming the sale of 4,000,000 shares in this offering. In addition, if a trading market develops for our common stock, we may attempt to raise capital by selling shares of our common stock, possibly at a discount to market. These actions will certainly result in dilution of the ownership interests of existing shareholders, further dilute common stock book value, and that this dilution may be material.



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27.

The proceeds of this Offering are less than the estimated costs, so the Company will receive little economic benefit from the completion of this Offering. Beyond this Offering we may not be able to raise sufficient financing or resources to develop, manufacture and market our products.


The proposed maximum aggregate proceeds of this Offering ($40,000) are greater than the proposed costs to complete this Offering ($27,500). Approximately 69% of the proceeds will be used as payment for costs associated directly with this Offering. Approximately 31%, or $12,500 (maximum Offering proceeds) will be available for operational costs, such as inventory or other production/development costs. We will, therefore, receive little financial benefit from the completion of this Offering .


Beyond this Offering we may not be able to raise sufficient financing or resources to develop, manufacture and market our products. We currently have no commitments for any funds. If we are unable to raise sufficient financing or resources to develop, manufacture and market our products, our business will fail and investors will lose their entire investment.


28.

The interests of shareholders may be hurt because we can issue shares of our common stock to individuals or entities that support existing management with such issuances serving to enhance existing management’s ability to maintain control of our company.


Our board of directors has authority, without action or vote of the shareholders, to issue all or part of the authorized but unissued common shares. Such issuances may be issued to parties or entities committed to supporting existing management and the interests of existing management which may not be the same as the interests of other shareholders. Our ability to issue shares without shareholder approval serves to enhance existing management’s ability to maintain control of our company.


29.

Our articles of incorporation provide for indemnification of officers and directors at our expense and limit their liability that may result in a major cost to us and hurt the interests of our shareholders because corporate resources may be expended for the benefit of officers and/or directors.


Our Articles of Incorporation at Article XI provide for indemnification as follows: “No director or officer of the Corporation shall be personally liable to the Corporation or any of its stockholders for damages for breach of fiduciary duty as a director or officer; provided, however, that the foregoing provision shall not eliminate or limit the liability of a director or officer: (i) for acts or omissions which involve intentional misconduct, fraud or knowing violation of law; or (ii) the payment of dividends in violation of Section 78.300 of the Nevada Revised Statutes. Any repeal or modification of an Article by the stockholders of the Corporation shall be prospective only, and shall not adversely affect any limitation of the personal liability of a director or officer of the Corporation for acts or omissions prior to such repeal or modification.”


We have been advised that, in the opinion of the SEC, indemnification for liabilities arising under federal securities laws is against public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable. In the event that a claim for indemnification for liabilities arising under federal securities laws, other than the payment by us of expenses incurred or paid by a director, officer or controlling person in the successful defense of any action, suit or proceeding, is asserted by a director, officer or controlling person in connection with our activities, we will (unless in the opinion of our counsel, the matter has been settled by controlling precedent) submit to a court of appropriate jurisdiction, the question whether indemnification by us is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue. The legal process relating to this matter if it were to occur is likely to be very costly and may result in us receiving negative publicity, either of which factors is likely to materially reduce the market and price for our shares, if such a market ever develops.


30.

Currently, there is no established public market for our securities, and there can be no assurances that any established public market will ever develop or that our common stock will be quoted for trading and, even if quoted, it is likely to be subject to significant price fluctuations.


Prior to the date of this prospectus, there has not been any established trading market for our common stock, and there is currently no established public market whatsoever for our securities. A market maker has been approached to file an application with FINRA on our behalf so as to be able to quote the shares of our common stock on the OTCBB maintained by FINRA commencing upon the effectiveness of our registration statement of which this prospectus is a part and the subsequent closing of this offering. There can be no assurance that the market maker’s application when filed will be accepted by FINRA nor can we estimate as to the time period that the application will require. We are not permitted to file such application on our own behalf. If the application is accepted, there can be no assurances as to whether



15






(i)

any market for our shares will develop;

(ii)

the prices at which our common stock will trade; or

(iii)

the extent to which investor interest in us will lead to the development of an active, liquid trading market. Active trading markets generally result in lower price volatility and more efficient execution of buy and sell orders for investors.


If we become able to have our shares of common stock quoted on the OTCBB, we will then try, through a broker-dealer and its clearing firm, to become eligible with the Depository Trust Company (“DTC”) to permit our shares to trade electronically. If an issuer is not “DTC-eligible,” then its shares cannot be electronically transferred between brokerage accounts, which, based on the realities of the marketplace as it exists today (especially the OTCBB), means that shares of a company will not be traded (technically the shares can be traded manually between accounts, but this takes days and is not a realistic option for companies relying on broker dealers for stock transactions - like all companies on the OTCBB). What this boils down to is that while DTC-eligibility is not a requirement to trade on the OTCBB, it is a necessity to process trades on the OTCBB if a company’s stock is going to trade with any volume. There are no assurances that our shares will ever become DTC-eligible or, if they do, how long it will take.


In addition, our common stock is unlikely to be followed by any market analysts, and there may be few institutions acting as market makers for our common stock. Either of these factors could adversely affect the liquidity and trading price of our common stock. Until our common stock is fully distributed and an orderly market develops in our common stock, if ever, the price at which it trades is likely to fluctuate significantly. Prices for our common stock will be determined in the marketplace and may be influenced by many factors, including the depth and liquidity of the market for shares of our common stock, developments affecting our business, including the impact of the factors referred to elsewhere in these Risk Factors, investor perception of RBY and general economic and market conditions. No assurances can be given that an orderly or liquid market will ever develop for the shares of our common stock.

Because of the anticipated low price of the securities being registered, many brokerage firms may not be willing to effect transactions in these securities. Purchasers of our securities should be aware that any market that develops in our stock will be subject to the penny stock restrictions. See “Plan of Distribution” and Risk Factor Number 32 below.


31.

Any market that develops in shares of our common stock will be subject to the penny stock regulations and restrictions pertaining to low priced stocks that will create a lack of liquidity and make trading difficult or impossible.


The trading of our securities, if any, will be in the over-the-counter market which is commonly referred to as the OTCBB as maintained by FINRA. As a result, an investor may find it difficult to dispose of, or to obtain accurate quotations as to the price of, our securities.


Rule 3a51-1 of the Exchange Act establishes the definition of a “penny stock,” for purposes relevant to us, as any equity security that has a minimum bid price of less than $5.00 per share or with an exercise price of less than $5.00 per share, subject to a limited number of exceptions which are not available to us. It is likely that our shares will be considered to be penny stocks for the immediately foreseeable future. This classification severely and adversely affects any market liquidity for our common stock.


For any transaction involving a penny stock, unless exempt, the penny stock rules require that a broker or dealer approve a person's account for transactions in penny stocks and the broker or dealer receive from the investor a written agreement to the transaction setting forth the identity and quantity of the penny stock to be purchased. In order to approve a person's account for transactions in penny stocks, the broker or dealer must obtain financial information and investment experience and objectives of the person and make a reasonable determination that the transactions in penny stocks are suitable for that person and that that person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.


The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prepared by the SEC relating to the penny stock market, which, in highlight form, sets forth:


·

the basis on which the broker or dealer made the suitability determination, and

·

that the broker or dealer received a signed, written agreement from the investor prior to the transaction.


Disclosure also has to be made about the risks of investing in penny stock in both public offerings and in secondary trading and the commissions payable to both the broker-dealer and the registered representative, current quotations for the securities and the rights and remedies available to an investor in cases of fraud in penny stock transactions. Additionally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.



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Because of these regulations, broker-dealers may not wish to engage in the above-referenced necessary paperwork and disclosures and/or may encounter difficulties in their attempt to sell shares of our common stock, which may affect the ability of selling shareholders or other holders to sell their shares in any secondary market and have the effect of reducing the level of trading activity in any secondary market. These additional sales practice and disclosure requirements could impede the sale of our securities, if and when our securities become publicly traded. In addition, the liquidity for our securities may decrease, with a corresponding decrease in the price of our securities. Our shares, in all probability, will be subject to such penny stock rules for the foreseeable future and our shareholders will, in all likelihood, find it difficult to sell their securities.


32.

The market for penny stocks has experienced numerous frauds and abuses that could adversely impact investors in our stock.


Company management believes that the market for penny stocks has suffered from patterns of fraud and abuse. Such patterns include:


·

Control of the market for the security by one or a few broker-dealers that are often related to the promoter or issuer;

·

Manipulation of prices through prearranged matching of purchases and sales and false and misleading press releases;

·

“Boiler room” practices involving high pressure sales tactics and unrealistic price projections by sales persons;

·

Excessive and undisclosed bid-ask differentials and markups by selling broker-dealers; and

·

Wholesale dumping of the same securities by promoters and broker-dealers after prices have been manipulated to a desired level, along with the inevitable collapse of those prices with consequent investor losses.


33.

Any trading market that may develop may be restricted by virtue of state securities “Blue Sky” laws that prohibit trading absent compliance with individual state laws. These restrictions may make it difficult or impossible to sell shares in those states.


There is currently no established public market for our common stock, and there can be no assurance that any established public market will develop in the foreseeable future. Transfer of our common stock may also be restricted under the securities or securities regulations laws promulgated by various states and foreign jurisdictions, commonly referred to as “Blue Sky” laws. Absent compliance with such individual state laws, our common stock may not be traded in such jurisdictions. Because the securities registered hereunder have not been registered for resale under the blue sky laws of any state, the holders of such shares and persons who desire to purchase them in any trading market that might develop in the future, should be aware that there may be significant state blue sky law restrictions upon the ability of investors to sell the securities and of purchasers to purchase the securities. These restrictions prohibit the secondary trading of our common stock. We currently do not intend to and may not be able to qualify securities for resale in at least 17 states which do not offer manual exemptions (or may offer manual exemptions but may not offer one to us if we are considered to be a shell company at the time of application) and require shares to be qualified before they can be resold by our shareholders. Accordingly, investors should consider the secondary market for our securities to be a limited one. See also “Plan of Distribution-State Securities-Blue Sky Laws.”


34.

Our board of directors (consisting of one person, our President) has the authority, without stockholder approval, to issue preferred stock with terms that may not be beneficial to common stockholders and with the ability to affect adversely stockholder voting power and perpetuate their control over us.


Our articles of incorporation allow us to issue shares of preferred stock without any vote or further action by our stockholders. Our board of directors has the authority to fix and determine the relative rights and preferences of preferred stock. Our board of directors has the authority to issue preferred stock without further stockholder approval, including large blocks of preferred stock. As a result, our board of directors could authorize the issuance of a series of preferred stock that would grant holders the preferred right to our assets upon liquidation, the right to receive dividend payments before dividends are distributed to the holders of common stock and the right to the redemption of the shares, together with a premium, prior to the redemption of our common stock.


35.

The ability of our president to control our business may limit or eliminate minority shareholders’ ability to influence corporate affairs.


Upon the completion of this offering, our president will beneficially own an aggregate of 50% of our outstanding common stock assuming the sale of all shares being registered. Because of his beneficial stock ownership, our president will be in a position to continue to elect our board of directors, decide all matters requiring stockholder approval and determine our policies. The interests of our president may differ from the interests of other shareholders with respect to the issuance of shares, business transactions with or sales to other companies, selection of officers and directors and other business decisions. The minority shareholders would have no way of overriding decisions made by our president. This level of control may also have an adverse impact on the market value of our shares because our president may institute or undertake transactions, policies or programs that may result in losses, may not take any steps to increase our visibility in the financial community and/or may sell sufficient numbers of shares to significantly decrease our price per share.



17






36.

All of our presently issued and outstanding common shares are restricted under Rule 144 of the Securities Act, as amended. When the restriction on any or all of these shares is lifted, and the shares are sold in the open market, the price of our common stock could be adversely affected.


All of the presently outstanding shares of common stock (4,000,000 shares) are “restricted securities” as defined under Rule 144 promulgated under the Securities Act and may only be sold pursuant to an effective registration statement or an exemption from registration, if available. Rule 144 provides in essence that a person who is not an affiliate and has held restricted securities for a prescribed period of at least six (6) months if purchased from a reporting issuer or twelve (12) months (as is the case herein) if purchased from a non-reporting company, may, under certain conditions, sell all or any of his shares without volume limitation, in brokerage transactions. Affiliates, however, may not sell shares in excess of 1% of the Company’s outstanding common stock each three months. As a result of revisions to Rule 144 which became effective on February 15, 2008, there is no limit on the amount of restricted securities that may be sold by a non-affiliate (i.e., a stockholder who has not been an officer, director or control person for at least 90 consecutive days) after the restricted securities have been held by the owner for the aforementioned prescribed period of time. A sale under Rule 144 or under any other exemption from the Act, if available, or pursuant to registration of shares of common stock of present stockholders, may have a depressive effect upon the price of the common stock in any market that may develop.


All 4,000,000 issued and outstanding shares of our common stock are owned by our president which consists of 3,000,000 shares issued for organizational expenses and 1,000,000 shares issued for intangible assets and may be sold commencing one year from the date the Company is no longer considered a “shell company.” See “Market for Securities.”


37.

We do not expect to pay cash dividends in the foreseeable future.


We have never paid cash dividends on our common stock. We do not expect to pay cash dividends on our common stock at any time in the foreseeable future. The future payment of dividends directly depends upon our future earnings, capital requirements, financial requirements and other factors that our board of directors will consider. Since we do not anticipate paying cash dividends on our common stock, return on your investment, if any, will depend solely on an increase, if any, in the market value of our common stock.


38.

Because we are not subject to compliance with rules requiring the adoption of certain corporate governance measures, our stockholders have limited protection against interested director transactions, conflicts of interest and similar matters.


Sarbanes-Oxley Act of 2002, as well as rule changes proposed and enacted by the SEC, the New York and American Stock Exchanges and the Nasdaq Stock Market, as a result of Sarbanes-Oxley, require the implementation of various measures relating to corporate governance. These measures are designed to enhance the integrity of corporate management and the securities markets and apply to securities that are listed on those exchanges or the Nasdaq Stock Market. Because we are not presently required to comply with many of the corporate governance provisions and because we chose to avoid incurring the substantial additional costs associated with such compliance any sooner than legally required, we have not yet adopted these measures.


Because none of our directors (currently one person) are independent directors, we do not currently have independent audit or compensation committees. As a result, these directors have the ability, among other things, to determine their own level of compensation. Until we comply with such corporate governance measures, regardless of whether such compliance is required, the absence of such standards of corporate governance may leave our stockholders without protections against interested director transactions, conflicts of interest, if any, and similar matters and investors may be reluctant to provide us with funds necessary to expand our operations.


We intend to comply with all corporate governance measures relating to director independence as and when required. However, we may find it very difficult or be unable to attract and retain qualified officers, directors and members of board committees required to provide for our effective management as a result of Sarbanes-Oxley Act of 2002. The enactment of the Sarbanes-Oxley Act of 2002 has resulted in a series of rules and regulations by the SEC that increase responsibilities and liabilities of directors and executive officers. The perceived increased personal risk associated with these recent changes may make it more costly or deter qualified individuals from accepting these roles. Some of these corporate governance measures have been metered by the JOBS Act of 2012. See Risk Factor Number 22 above.



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39.

You may have limited access to information regarding our business because our obligations to file periodic reports with the SEC could be automatically suspended under certain circumstances.


As of the effective date of our registration statement of which this prospectus is a part, we will become subject to certain informational requirements of the Exchange Act, as amended and we will be required to file periodic reports (i.e., annual, quarterly and material events) with the SEC which will be immediately available to the public for inspection and copying. Except during the year that our registration statement becomes effective, these reporting obligations may (in our sole discretion) be automatically suspended under Section 15(d) of the Exchange Act if we have less than 500 shareholders and do not file a registration statement on Form 8A (of which we have no current plans to file). If this occurs after the year in which our registration statement becomes effective, we will no longer be obligated to file periodic reports with the SEC and your access to our business information would then be even more restricted. After this registration statement on Form S-1 becomes effective, we may be required to deliver periodic reports to security holders. However, we will not be required to furnish proxy statements to security holders and our directors, officers and principal beneficial owners will not be required to report their beneficial ownership of securities to the SEC pursuant to Section 16 of the Exchange Act. Previously, a company with more than 500 shareholders of record and $10 million in assets had to register under the Exchange Act. However, the JOBS Act raises the minimum shareholder threshold from 500 to either 2,000 persons or 500 persons who are not “accredited investors” (or 2,000 persons in the case of banks and bank holding companies). The JOBS Act excludes securities received by employees pursuant to employee stock incentive plans for purposes of calculating the shareholder threshold. This means that access to information regarding our business and operations will be limited.


USE OF PROCEEDS


RBY will apply the proceeds from the Offering to pay for accounting fees, legal and professional fees associated with this Offering. Total estimated costs of this Offering ($27,500) does not exceed the maximum amount of offering proceeds ($40,000), therefore, providing us approximately $12,500 in available funds to use working capital. The costs of this Offering, which principally relate to professional costs, are estimated to consist of:


SEC Registration fee

$

4.65

NASD filing fee

 

100.00

Accounting fees and expenses

 

6,000.00

Transfer agent fees

 

1,500.00

Blue Sky fees and expenses

 

2,500.00

Miscellaneous expenses

 

2,395.35

Legal fees and expenses

 

15,000.00

 

 

 

Total

$

27,500.00


As funds are obtained from the sale of shares, offering costs will be paid in the sequence listed in the table regardless of the amount of dollars collected. If all of the registered shares are sold, all costs will be paid for in full including our legal fees which currently amount to $15,000. From the maximum offering proceeds we will pay for the expenses associated with this Offering which include SEC registration fee, NASD filing fees, accounting and auditing fee, transfer agent fees, blue sky fees, and miscellaneous expenses which amount to approximately $12,500, leaving an estimated $12,500 cash on hand left for general operating expenses, materials and supplies for our business operations.


Upon starting preparation of the Form S-1, we paid our legal counsel $5,000 as partial payment to our estimated legal fees. Our legal counsel has informally agreed to defer a portion of its fees until after this Offering becomes effective and is, in fact, through the deferral of these fees may be asserted as financing. Our plans will not change regardless of whether the maximum proceeds are raised, except to the extent indicated in MD&A “Liquidity” section, first paragraph.



19






THIS OFFERING


RBY will spend substantially more in costs on this Offering and its public reporting requirements than it will receive in proceeds if the maximum offering amount is achieved. The Company will incur ongoing continuous costs to meet the reporting requirements of a public company. These costs will exceed our current or anticipated revenues. However, RBY believes that the risks are worth taking because management believes, based on its own observations which are not based on any formal studies, that potential vendors, consultants and manufacturers will have a higher regard for a public company than a small, privately-held startup company. Management’s belief is based solely on advice and informal consultation with various professionals who are known to us and have public company experience. These discussions have led us to believe that being a public company may afford the business (management and its shareholders) with a higher degree of recognition than would be typically attained as a small private (or non-public) company and may increase its ability and/or options to obtain financing for growth. In addition, by being a public company we believe increases our future opportunities to raise funds or to pay vendors by issuing restricted common stock rather than cash. We cannot predict the likelihood that our observations and conclusions about the benefits of being a public company will prove accurate or beneficial to us.


RBY is offering for sale a maximum of 4,000,000 shares of common stock at a fixed price of $0.01 per share. There is no minimum number of shares that must be sold by us for this Offering to close, and we will retain and use the proceeds from the sale of any of the offered shares that are sold to pay a portion of the costs of this Offering. There are no circumstances under which any offering proceeds will be released to parties other than RBY (except for proceeds refunded to investors whose subscriptions are rejected by us within 48 hours of receipt). All of the proceeds of this Offering will be applied to the costs and fees associated with this Offering. Moreover, in the event the Company is unable to raise the maximum proceeds under this Offering, the implementation of the business plan will be extremely difficult, if not possible. This Offering is being conducted on a self-underwritten, direct primary basis, which means our president and chief executive officer, Mr. Markward, will attempt to sell these shares. This prospectus permits our president and chief executive officer to sell the shares directly to the public, with no commission or other remuneration payable to him for any shares that he may sell. Mr. Markward will sell the shares and intends to offer them to friends, family members and business acquaintances. In offering the securities on our behalf, he will rely on the safe harbor provision from broker-dealer registration set out in Rule 3a4-1 under the Securities and Exchange Act of 1934. The intended methods of communication include, without limitation, telephone and personal contacts. Mr. Markward intends to sell the Offering shares according to the following plan of distribution:


·

Offering shares will be offered to friends, family and other associates (business and otherwise) of Mr. Markward’s through personal contacts; there will be no direct mail or advertising associated with this Offering by Mr. Markward; and

·

Offering shares will be offered to individuals who have expressed a direct interest to Mr. Markward in regards to investing in a start-up venture, which the Company is.


In connection with RBY’s selling efforts in this Offering, Mr. Markward will not register as a broker-dealer pursuant to Section 15 of the Exchange Act, but rather will rely upon the “safe harbor” provisions of SEC Rule 3a4-1, promulgated under the Exchange Act. Generally speaking, Rule 3a4-1 provides an exemption from the broker-dealer registration requirements of the Exchange Act for persons associated with an issuer that participate in an offering of the issuer’s securities. Mr. Markward is not subject to any statutory disqualification, as that term is defined in Section 3(a)(39) of the Exchange Act. Mr. Markward will not be compensated in connection with his participation in this Offering by the payment of commissions or other remuneration based either directly or indirectly on transactions in our securities. Mr. Markward is not, nor has he been within the past 12 months, a broker or dealer, and he is not, nor has he been within the past 12 months, an associated person of a broker or dealer. At the end of this Offering, Mr. Markward will continue to primarily perform duties for the Company or on its behalf otherwise than in connection with transactions in securities. Mr. Markward will not participate in selling an offering of securities for any issuer more than once every 12 months other than in reliance on Exchange Act Rule 3a4-1(a)(4)(i) or (iii).


The proceeds from the sale of the shares in this Offering will be made payable to Krueger LLP - Attorney-Client Trust Account, RBY’s escrow agent. Krueger LLP acts as legal counsel for RBY and, therefore, may not be considered an independent third party. In this case, the escrow agent holds the closing documents and funds in a transfer of money for shares of common stock of the Company, acting for both parties pursuant to their instructions. Therefore, we have selected Krueger LLP to act as our escrow agent for the Offering to hold both documents and funds pursuant to the terms of the Escrow Agreement. All subscription agreements and checks are irrevocable and should be delivered to Krueger LLP at the address provided on the Subscription Agreement. As the escrow agent, Krueger LLP will hold all funds until the maximum proceeds are received or management determines that this Offering is complete and accepts receipt of subscription agreements and monies for less than the maximum amount of this Offering. The Company believes that this arrangement is beneficial and efficient for both management and investors in that the escrow agent oversees the intake of the Offering proceeds, the approval of subscriptions by the Company, issuance of shares of common stock, and the distribution of proceeds to the Company in an orderly manner. The escrow agent holds all funds received in payment of the Subscription Price in a segregated account, and distributes this Offering’s proceeds to the Company once this Offering is completed, withdrawn or terminated.



20






We will receive all proceeds from the sale of up to 4,000,000 shares being offered. No proceeds will be received by any other entity other than the Company. The price per share is fixed at $0.01 for the duration of this Offering.


All subscription funds will be held in a non-interest-bearing account pending the completion of this Offering. This Offering will be completed 180 days from the effective date of this prospectus (or such earlier date when all 4,000,000 shares are sold), unless extended by our board of directors for an additional 180 days. There is no minimum number of shares that must be sold. All subscription agreements and checks for payment of shares are irrevocable (except as to any states that require a statutory cooling-off period or provide for rescission rights).


The Company will deliver stock certificates attributable to the shares purchased by the investors within 30 days of the close of this Offering or as soon thereafter as practicable.


We have the right to accept or reject subscriptions in whole or in part, for any reason or for no reason. All monies from rejected subscriptions will be returned immediately by us to the subscriber, without interest or deductions. Subscriptions for securities will be accepted or rejected within 48 hours after we receive them.


This Offering may terminate on the earlier of:


i.

the date when the sale of all 4,000,000 shares is completed; or

ii.

180 days after the effective date of this S-1 Registration Statement or any extension thereto.


The Offering price of the common stock has been determined arbitrarily and bears no relationship to any objective criterion of value. The price does not bear any relationship to our assets, book value, historical earnings or net worth.


The purchase of the common stock in this Offering involves a high degree of risk. The common stock offered in this prospectus is for investment purposes only, and currently no market for our common stock exists. While a market maker has agreed to file a Rule 211 application with FINRA in order to apply for the inclusion of our common stock in the OTCBB, such efforts may not be successful, and our shares may never be quoted and owners of our common stock may not have a market in which to sell the shares. Also, no estimate may be given as to the time that this application process will require.


If we become able to have our shares of common stock quoted on the OTCBB, we will then try, through a broker-dealer and its clearing firm, to become eligible with the DTC to permit our shares to trade electronically. If an issuer is not “DTC-eligible,” then its shares cannot be electronically transferred between brokerage accounts, which, based on the realities of the marketplace as it exists today (especially the OTCBB), means that shares of a company will not be traded (technically the shares can be traded manually between accounts, but this takes days and is not a realistic option for companies relying on broker dealers for stock transactions - like all the companies on the OTCBB). What this boils down to is that while DTC-eligibility is not a requirement to trade on the OTCBB, it is a necessity to process trades on the OTCBB if a company’s stock is going to trade with any volume. There are no assurances that our shares will ever become DTC-eligible or, if they do, how long it will take.


Please refer to the sections of this prospectus entitled “Risk Factors” and “Dilution” before making an investment in this stock.


DETERMINATION OF OFFERING PRICE


This Offering price of the common stock has been arbitrarily determined and bears no relationship to any objective criterion of value. The price does not bear any relationship to our assets, book value, any historical earnings or net worth. In determining this Offering price, management considered such factors as the prospects, if any, for similar companies, anticipated results of operations, present financial resources and the likelihood of acceptance of this offering. No valuation or appraisal has been prepared for our business. We cannot assure you that a public market for our securities will develop or continue or that the securities will ever trade at a price higher than this Offering price.



21






DILUTION


“Dilution” represents the difference between this Offering price of the shares of common stock hereby being offered and the net book value per share of common stock immediately after completion of this Offering. “Net book value” is the amount that results from subtracting total liabilities from total assets. In this Offering, the level of dilution is increased as a result of the relatively low net book value of our issued and outstanding common stock and because the proceeds of this Offering are slightly more than our estimated costs. Assuming all of the shares of common stock offered herein are sold, the purchasers in this Offering will lose $0.0088 per share, or 88% of their shares purchased in that each purchased share will have a net book value of $0.0012. Net book value of existing shareholders’ shares will increase from $(0.0008) to $0.0012 because net proceeds received from the maximum offering exceed estimated costs by approximately $12,500.


The following table illustrates the dilution to the purchasers of the common stock in this Offering:


 

 

Assuming the sale of:

 

 

1,000,000 shares (25% of the maximum offering)

 

2,000,000 shares (50% of the maximum offering)

 

3,000,000 shares (75% of the maximum offering)

 

4,000,000 shares (maximum offering)

 

 

 

 

 

 

 

 

 

Offering Price Per Share

$

0.01

$

0.01

$

0.01

$

 0.01

 

 

 

 

 

 

 

 

 

Book Value Per Share Before this Offering

$

(0.0008)

$

(0.0008)

$

(0.0008)

$

(0.0008)

 

 

 

 

 

 

 

 

 

Book Value Per Share After this Offering

$

(0.0041)

$

(0.0018)

$

(0.0001)

$

0.0012

 

 

 

 

 

 

 

 

 

Net Increase (Decrease) to Original Shareholders

$

(0.0034)

$

(0.0010)

$

0.0007

$

0.0019

 

 

 

 

 

 

 

 

 

Decrease in Investment to New Shareholders

$

(0.0141)

$

(0.0118)

$

(0.0100)

$

(0.0088)

 

 

 

 

 

 

 

 

 

Dilution to New Shareholders (%)

 

100%

 

100%

 

100%

 

88%


The following table summarizes the number and percentage of shares purchased the amount and percentage of consideration paid and the average price per Share paid by our existing stockholders and by new investors in this Offering:


 

 

Price Per Share

 

Number of Shares Held

 

Percentage of Ownership

 

Consideration Paid

4,000,000 shares sold

 

 

 

 

 

 

 

 

Existing shareholders

$

0.001

 

4,000,000

 

50.00%

$

4,000

Investors in this offering

$

0.01

 

4,000,000

 

50.00%

$

40,000

 

 

 

 

 

 

 

 

 

3,000,000 shares sold

 

 

 

 

 

 

 

 

Existing shareholders

$

0.001

 

4,000,000

 

57.14%

$

4,000

Investors in this offering

$

0.01

 

3,000,000

 

42.86%

$

30,000

 

 

 

 

 

 

 

 

 

2,000,000 shares sold

 

 

 

 

 

 

 

 

Existing shareholders

$

0.001

 

4,000,000

 

66.67%

$

4,000

Investors in this offering

$

0.01

 

2,000,000

 

33.33%

$

20,000

 

 

 

 

 

 

 

 

 

1,000,000 shares sold

 

 

 

 

 

 

 

 

Existing shareholders

$

0.001

 

4,000,000

 

80.00%

$

4,000

Investors in this offering

$

0.01

 

1,000,000

 

20.00%

$

10,000




22






DIVIDEND POLICY


We have never paid cash or any other form of dividend on our common stock, and we do not anticipate paying cash dividends in the foreseeable future. Moreover, any future credit facilities might contain restrictions on our ability to declare and pay dividends on our common stock. We plan to retain all earnings, if any, for the foreseeable future for use in the operation of our business and to fund the pursuit of future growth. Future dividends, if any, will depend on, among other things, our results of operations, capital requirements and on such other factors as our board of directors, in its discretion, may consider relevant.


MARKET FOR SECURITIES


There is no established public market for our common stock, and a public market may never develop. A market maker has agreed to file an application with FINRA so as to be able to quote the shares of our common stock on the OTCBB maintained by FINRA commencing upon the effectiveness of our registration statement of which this prospectus is a part and the subsequent closing of this Offering. There can be no assurance as to whether such market maker’s application will be accepted by FINRA nor can we estimate the time period that will be required for the application process. Even if our common stock were quoted in a market, there may never be substantial activity in such market. If there is substantial activity, such activity may not be maintained, and no prediction can be made as to what prices may prevail in such market.


If we become able to have our shares of common stock quoted on the OTCBB, we will then try, through a broker-dealer and its clearing firm, to become eligible with the DTC to permit our shares to trade electronically. If an issuer is not “DTC-eligible,” its shares cannot be electronically transferred between brokerage accounts, which, based on the realities of the marketplace as it exists today (especially the OTCBB), means that shares of a company will not be traded (technically the shares can be traded manually between accounts, but this takes days and is not a realistic option for companies relying on broker dealers for stock transactions - like all the companies on the OTCBB). What this boils down to is that while DTC-eligibility is not a requirement to trade on the OTCBB, it is a necessity to process trades on the OTCBB if a company’s stock is going to trade with any volume. There are no assurances that our shares will ever become DTC-eligible or, if they do, how long it will take.


The Company does not have common stock or equity subject to outstanding options or warrants to purchase or securities convertible into our common stock or equity. Also, all current shares of our outstanding common stock are held by Mr. Markward, our president (4,000,000 shares). In general, under Rule 144, a holder of restricted common shares who is an affiliate at the time of the sale or any time during the three months preceding the sale can resell shares, subject to the restrictions described below.


If we become a public reporting company under the Exchange Act for at least 90 days immediately before the sale, then at least six months must have elapsed since the shares were acquired from us or an affiliate, and we must remain current in our filings for an additional period of one year; in all other cases, at least one year must have elapsed since the shares were acquired from us or an affiliate.


The number of shares sold by such person within any three-month period cannot exceed the greater of:


·

1% of the total number of our common shares then outstanding; or

·

The average weekly trading volume of our common shares during the four calendar weeks preceding the date on which notice on Form 144 with respect to the sale is filed with the SEC (or, if Form 144 is not required to be filed, the four calendar weeks preceding the date the selling broker receives the sell order). This condition is not currently available to the Company because its securities do not trade on a recognized exchange.


Conditions relating to the manner of sale, notice requirements (filing of Form 144 with the SEC) and the availability of public information about us must also be satisfied.


All of the presently outstanding shares of our common stock are “restricted securities” as defined under Rule 144 promulgated under the Securities Act and may only be sold pursuant to an effective registration statement or an exemption from registration, if available. The SEC has adopted final rules amending Rule 144 which have become effective on February 15, 2008. Pursuant to the new Rule 144, one year must elapse from the time a “shell company,” as defined in Rule 405 of the Securities Act and Rule 12b-2 of the Exchange Act, ceases to be a “shell company” and files a Form 8-K addressing Item 5.06 with such information as may be required in a Form 10 Registration Statement with the SEC, before a restricted shareholder can resell their holdings in reliance on Rule 144. The Form 10 information or disclosure is equivalent to the information that a company would be required to file if it were registering a class of securities on Form 10 under the Exchange Act. Under amended Rule 144, restricted or unrestricted securities, initially issued by a reporting or non-reporting shell company or a company that was at any time previously a reporting or non-reporting shell company, can only be resold in reliance on Rule 144 if the following conditions are met:



23







1)

the issuer of the securities that was formerly a reporting or non-reporting shell company has ceased to be a shell company;

2)

the issuer of the securities is subject to the reporting requirements of Section 13 or 15(d) of the Exchange Act;

3)

the issuer of the securities has filed all reports and material required to be filed under Section 13 or 15(d) of the Exchange Act, as applicable, during the preceding twelve months (or shorter period that the Issuer was required to file such reports and materials), other than Form 8-K reports; and

4)

at least one year has elapsed from the time the issuer filed the current Form 10 type information with the SEC reflecting its status as an entity that is not a shell company.


At the present time, we are classified as a “shell company” under Rule 405 of the Securities Act Rule 12b-2 of the Exchange Act. As such, all restricted securities presently held by our sole stockholder may not be resold in reliance on Rule 144 until: (1) we file a Form 8-K addressing Item 5.06 with such information as may be required in a Form 10 Registration Statement with the SEC when we cease to be a “shell company”; (2) we have filed all reports as required by Section 13 and 15(d) of the Securities Act for twelve consecutive months; and (3) one year has elapsed from the time we file the Form 8-K with the SEC reflecting our status that we are no longer a shell company.


Current Public Information


In general, for sales by affiliates and non-affiliates, the satisfaction of the current public information requirement depends on whether we are a public reporting company under the Exchange Act:


·

If we have been a public reporting company for at least 90 days immediately prior to the sale, then the current public information requirement is satisfied if we have filed all our periodic reports (other than Form 8-K) required to be filed under the Exchange Act during the 12 months immediately prior to the sale (or such shorter period as we have been required to file).

·

If we have not been a public reporting company for at least 90 days immediately prior to the sale, then the requirement is satisfied if specific types of basic information about us (including our business, management and our financial condition and results of operations) is made publicly available.


However, no assurance can be given as to:


·

the likelihood of a market for our common shares developing,

·

the liquidity of any such market,

·

the ability of the shareholders to sell the shares, or

·

the prices that shareholders may obtain for any of the shares.


No prediction can be made as to the effect, if any, that future sales of shares or the availability of shares for future sale will have on the market price prevailing from time to time. Sales of substantial amounts of our common shares, or the perception that such sales could occur, may adversely affect prevailing market prices of the common shares.



24






NOTE REGARDING FORWARD-LOOKING STATEMENTS


Certain matters discussed herein are forward-looking statements. Such forward-looking statements contained in this prospectus which is a part of our registration statement involve risks and uncertainties, including statements as to:


·

our future operating results;

·

our business prospects;

·

any contractual arrangements and relationships with third parties;

·

the dependence of our future success on the general economy;

·

any possible financings; and

·

the adequacy of our cash resources and working capital.


These forward-looking statements can generally be identified as such because the context of the statement will include words such as we “believe,” “anticipate,” “expect,” “estimate” or words of similar meaning. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which are described in close proximity to such statements and which could cause actual results to differ materially from those anticipated as of the date of this prospectus. Shareholders, potential investors and other readers are urged to consider these factors in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included herein are only made as of the date of this prospectus, and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.


MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION


Operations


We were incorporated on November 25, 2014 and acquired a proprietary formula to be used with a regimen of micro-needle devices to remove unwanted tattoos through a DIY or do-it-yourself program on November 25, 2014. All of the activity through February 25, 2015 involved incorporation efforts, planning and acquisition of the proprietary formulas and DIY regimen utilizing the micro-needle devices in tattoo removal, as well as preparation for this Offering.


We are a development stage company and have extremely limited financial resources. We have not established a source of equity or debt financing. Our independent registered public accounting firm has included an explanatory paragraph in their report emphasizing the uncertainty of our ability to remain a going concern. At the time of this filing, we are a “shell company” as such term is defined by Rule 405 of the Securities Act and Rule 12b-2 of the Exchange Act.


RBY is in the business of developing, then marketing and ultimately selling a DIY system for effective tattoo removal that is easy to do and removed by you. Every day, thousands of people suffer from skin damage because of painful, risky and expensive abrasion and laser procedures to remove their tattoo(s). RBY owns the rights to its intellectual property, the ‘Remove-By-You’ system, which we believe is a safe and effective process.


RBY intends to improve development of its simple ‘Remove-By-You’ system tattoo solution, that provides a user with the ability to: 1) cease worrying about covering their unwanted tattoos with clothing or camouflage tattoo concealer; 2) stop feeling self-conscious about others staring at their embarrassing unwanted tattoos; 3) say goodbye to unwanted names once and for all that were inked “4-ever” on their bodies; and 4) look professional and achieve your dreams’ work without fear of being stigmatized for being “inked.” In addition, the RBY system provides the market consumer with a tattoo removal product that does not contain potentially dangerous chemicals.


We believe that the ‘Remove-By-You’ system (a unique do-it-yourself program), derived from our intellectual property, provides consumers with a unique formula made of essential oils and other natural ingredients that nourishes the skin and works on the macrophage. With tattoos, insoluble pigments are buried within the inner layers of the skin under a microscope this appears as tiny granules of color or pigment. These granules of color or pigment are located within a skin cell known as the macrophage. Macrophages normally remove foreign objects such as bacteria and other invaders from the body. The granules of color or pigment that is the basis for the tattoo ‘freezes’ the macrophage cell so that it cannot remove foreign objects that it normally would do on its own. As a result, the granules of color or pigment remain in the skin and the tattoo becomes permanent. With use of natural products in the ‘Remove-By-You’ system (and use of micro-needles), the macrophage skin cell is activated with treatment and gradually starts to fade the tattoo granules of color or pigments naturally. By breaking them down into tiny ink particles the macrophage begins to remove the foreign objects naturally and the skin cells with the assistance of essential oils and other natural ingredients heals naturally. The unwanted tattoo will then fade over a series of treatments and the ink (granules of color or pigment) is carried away by the body's natural lymphatic system.



25






Our plan to continue as a going concern is to reach the point where we begin generating revenue from our ‘Remove-By-You’ system to meet our obligations on a timely basis. In the early stages of our operations, we will keep costs to a minimum, and we intend to introduce products and services gradually, beginning in summer 2015; however there can be no assurance that we will be successful in achieving or adhering to this schedule. The cost to develop the various products and services could very well be in excess of $150,000. We will need at least an additional $75,000 to $125,000 to purchase raw materials for formula inventory and introduce effective and stylish marketing and advertising programs that will educate and excite our customer demographics.


Our only source of capital at this time is investment by others in this Offering. There are no circumstances under which the Company will remit any remuneration to Mr. Markward for services from the Offering proceeds. Mr. Markward, the Company believes has received sufficient compensation from the initial issuance of common stock of the Company as organizational services. The Company must raise additional capital or debt financing in order to implement its business strategy. Upon becoming a public company, we will contact private equity funds, angel investors and others known to our president and various industry professionals with whom we deal with in order to raise the necessary financing. As stated throughout this prospectus, in order to fully develop our products and services, the Company will need to seek additional capital through debt or equity. The Company believes that if we can raise at least 50% or more of its financing requirements, we will be able to move forward with the first phase of our business plan.


Management believes that if we are successful in raising the necessary funds, of which there can be no assurances, we may generate sales revenue within 12 months of receiving those funds. However, while we hope that we will be successful in these efforts, additional equity financing may not be available to us on acceptable terms, or at all, and thus we could fail to satisfy our future cash requirements.


In order for us to execute plan, we must complete this Offering and seek additional financing. Even if we receive 75%, 50%, or 25% of this Offering amount (as outlined in the dilution table), our plans to execute the business plan are limited until we seek sufficient additional financing. The maximum proceeds from this Offering are a necessary step in execution, however critical to the following timeline is the necessity to seek and secure additional financing. If and when we obtain the required financing, we should be able to undertake our business plan through the following phases. We will seek to hire employees or engage outside consultants to enhance the skills and services of our founder in the execution of the Company‘s business plan. As mentioned above, these costs could very well be in excess of $150,000 and will be critically needed as payment for certain services and costs projected over the next 18 months as we move forward with our business plan.


Stage 1 (5-6 months in duration; $20,000 est. costs)


·

initial product program combined with local (grass roots) promotional efforts, simple but effective methods of getting product out to consumers

·

e-commerce offering static content and “brochure-ware” to support advertising, promotion and marketing communications efforts

·

simple feedback mechanisms, typically using email or product surveys from consumers who participate in testing of our ‘Remove-By-You’ system

·

market prospecting and outside sales training


Stage 2 (5-6 months in duration; $20,000 est. costs)


·

sophisticated interactive e-commerce applications for real-time content capture and delivery

·

leverage product development from existing and potential:

·

sources – ‘end’ users

·

manufacturing –world class efforts and QC

·

clients, prospects, suppliers, partners

·

a collaborative framework focused on community interest


Stage 3 (5-6 months in duration; $40,000 est. costs)


·

develop transaction-based system to enhance sales and target marketing

·

consumer profiling, using geographic, demographic, psychographic, and behavior data to pinpoint the ‘ideal customer’

·

targeted delivery with prospective retail operations using specialized distributors

·

integrated information and communications environments, combining voice, image, and data to assist with sales and target marketing

·

simple system-to-system exchanges for routine transactions



26






Stage 4 (5-6 months in duration; $45,000 est. costs)


·

real-time dynamic consumer information exchange building psychodynamic consumer profiles and ‘world class’ product development and acceptance

·

advanced system-to-system exchanges for all transactions

·

real-time performance support systems – sales, production, and marketing


We believe that our products may begin to generate limited revenues through selective placement and grass roots marketing efforts after we have completed the Offering and receive additional financing. Product placement and marketing efforts are conditional upon us receiving additional financing as our current financial resources are insufficient to pursue these actions.


The above time-line estimates (or stages of development) are predicated upon the Company obtaining the necessary financing either through equity or debt. If we are not able to obtain the necessary levels of financing as determined by the above stages, we will likely not be able to meet or achieve our time-line objectives according to the schedule set forth above. If we complete 75%, 50% or even 25% of our additional financing objectives, we will not be able to pursue any of our time-line goals or action steps due to the fact that we will not be able to hire or obtain the necessary resources to carry out each phase of development, and will have to defer pursing the next stage of business or consider an alternative means to accomplish each stage of development, which will take longer than initially planned. In that case, the Company will be forced to proceed on a piecemeal basis using primarily the services of our president and chief executive officer and limited use of outside contractors when and if limited funds are obtained. Our president and chief executive officer on average will devote in excess of 20 hours a week to our continued business efforts. There is no realistic way to predict the timing or completion of our business plan based upon those scenarios.


In the event we are unable to raise additional funds above the Offering’s proceeds, we will not be able to pursue our business plan or its time-line objectives, and the Company may fail entirely.


It is our plan to seek financing from either equity financing or through debt instruments. This effort will occur after this Offering is complete and the proceeds have been received. Our management will, through relationships with professionals throughout the industry, continue to work on and refine the product formulas as well as other skincare products that may be necessary for tattoo removal. Completing these tasks will require hiring employees and/or outside consultants. With the sophistication and precision expertise that our founder has, as well as other professionals that he knows, the Company should make progress in its product development and eventually achieve sales of the these products, but currently no timeframe can be provided. Most if not all of these actions will be predicated on the Company obtaining the necessary financing to accomplish these steps. If financing is not available on terms reasonable to the Company and our shareholders, then the progression steps for this business plan will not occur as planned and may never occur.


We currently have no sources of financing and no commitments for financing. We will seek to obtain the necessary financing by contacting potential funding sources known to the professional and business contacts of our president. There are no assurances that we will obtain sufficient financing or resources to enter into agreements with product manufacturers, developers or sales/marketing firms. We do not have any cash or other resources to commence the use of outside consultants. If we do not receive funding or financing, including from this Offering, we believe our business could be maintained with limited operations for at least 12 months because our president has agreed to provide his services without compensation (accrued or otherwise) and rely on short-term loans from friends and family members. However, failure to obtain financing from this Offering or from any other sources would severely impair our ability to implement our plans and likely result in the Company ceasing operations. We do not currently have a formal agreement in place with our president covering this period; however, our president’s plan and business philosophy is to provide substantially all of our administrative and planning work, as well as basic product formulation/production and marketing work, on his own without cash compensation while he seeks other sources of funding. We do not have any plans to accrue compensation for services and our president, who is also management of the Company, agrees with that action while we will seek other sources of financing. We do not have any formal plans or agreements in place to receive short term financing from our president, his friends or family members. To date, this financing has been as needed for working capital purposes.



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Other


As a corporate policy, we will not incur any cash obligations that we cannot satisfy with known resources, of which there are currently none except for our legal fees which will become due and payable upon completion of this Offering. See “Liquidity” below. We will not incur any significant obligations that need to be satisfied with cash payments in the short-term unless we have a secure funding source to pay the obligations when due. We believe that the perception that many people have of a public company may make it more likely that they will accept restricted securities from a public company as consideration for indebtedness owed to them than they would from a private company. We have not performed any studies of this matter. Management’s belief is based solely on advice and informal consultation with various professionals who are known to us and have public company experience. These discussions have led us to believe that being a public company may afford the business (management and its shareholders) with a higher degree of recognition than would be typically attained as a small private (or non-public) company and may increase its ability and/or options to obtain financing for growth. In addition, by being a public company we believe increases our future opportunities to raise funds or to pay vendors by issuing restricted common stock rather than cash.


However, there can be no assurances that we will be successful in any of those efforts even if we are a public entity. Additionally, issuance of restricted shares would necessarily dilute the percentage of ownership interest of our stockholders.


Liquidity


All amounts received from this Offering will be used to pay expenses associated with this Offering. RBY will pay all costs relating to this Offering currently estimated at $27,500. Any excess will be used for working capital. These amounts will be paid when due and payable (upon proper submission to management) or otherwise accrued on the books and records of RBY until we are able to pay the amounts in full either from revenues or from loans that may be obtained from related or nonrelated third parties. Our obligations for these expenses, when recorded as liabilities for lengthy periods of time, could preclude us from receiving financial assistance from other sources, or at a minimum, make further financing difficult.


On December 8, 2014, we entered into a legal representation agreement with our legal counsel, Krueger LLP. The agreement provides for a legal fee of up to $20,000, payable in the form of $5,000 upon initiation and the remainder from the maximum offering proceeds. Of the $20,000 we estimate that $15,000 represents the legal fees directly attributed to this Offering and the remainder to other legal representation. Other legal representation may include business, tax, and general contract legal advice.


Since acquiring certain proprietary formulas to be used with a regimen of micro-needle devices to remove unwanted tattoos through a DIY or do-it-yourself program, most of our resources and effort have been devoted to planning our business, implementing various systems and controls for growth, and completing our registration statement. When those procedures are done, which we believe will occur over the next four to six months, we will continue to work on updating and improving DIY system, and the enhance the development of unique packaging and marketing for our intended products and services, such as the DIY system. We will then need to commence production and marketing efforts to provide for the initial sales of our products through various retail channels which include tattoo parlors, skincare establishments, and aesthetic and spa-type salons. We believe that the work needed to complete our product and services, stock inventory, and initiate our marketing and advertising plans, including the development of a comprehensive ecommerce website, will range from $100,000 to $200,000 if outside contractors and experts are used. Based on conversations we have had to date with various distributors in beauty care products (both here in the US and abroad), we believe we can obtain funding to outsource these procedures. Although there can be no assurances whatsoever that we will obtain this funding, we believe that if we do we can commence the launch of our product line to the public beginning in mid-2015, while there is no assurance that this time frame will be met, or that we will ever be able to commence the launch of our product line even if funding is obtained. If we have to use our internal resources only, the process will take much longer and our launch may be limited to a much smaller target market and produce less sales than anticipated. If we are unable to raise any funds, the cash costs may have to be provided by our president to the extent that he is capable and willing to provide such funds. We do not currently have any oral or written agreements to raise any funds in place with our president and founder or any third parties and cannot provide any assurances that we will obtain any funds. Our goal would be to have sufficient inventory (of both the proprietary formulas and the micro-needle devices) and a distribution channel (direct-to-consumer or retail (such as tattoo parlors, etc.) up and running within one year, but there is no way of estimating what the likelihood of achieving that goal would be.


Private capital, if sought, will most likely be sought from business associates of our founder or private investors referred to us by business associates. To date, we have not sought any funding source, other than the investors that have previously provided loans to the Company, and have not authorized any person or entity to seek out funding on our behalf. If a market for our shares ever develops, of which there can be no assurances, we may use restricted shares of our common stock to compensate employees/consultants and independent contractors wherever possible. We cannot predict the likelihood or source of raising capital or funds that may be needed to complete our planned business operations from the product and services that we have acquired.



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We have embarked upon an effort to become a public company and, by doing so, have incurred and will continue to incur additional significant expenses for legal, accounting and related services. Once we become a public entity, subject to the reporting requirements of the Exchange Act of '34, we will incur ongoing expenses associated with professional fees for accounting, legal and a host of other expenses including annual reports and proxy statements, if required. We estimate that these costs will range up to $75,000 per year for the next few years and will be higher if our business volume and activity increases but lower during the first year of being public because our overall business volume will be lower, and we will not yet be subject to the requirements of Section 404 until we exceed $75 million in market capitalization, if we decide to opt-out of the “emerging growth company” qualification as defined in the JOBS Act to take advantage of the exemptions available to us through the JOBS Act or five years has resulted from us being a public company. These obligations will reduce our ability and resources to expand our business. We hope to be able to use our status as a public company to increase our ability to use noncash means of settling obligations (i.e. issuance of restricted shares of our common stock) and compensate independent contractors who provide professional services to us, although there can be no assurances that we will be successful in any of those efforts. We will reduce compensation levels paid to management (if and when we do compensate management which for the foreseeable future is very limited) if there is insufficient cash generated from operations to satisfy these costs.


There are no current plans to seek private investment. We do not have any current plans to raise funds through the sale of securities except as set forth herein. We hope to be able to use our status as a public company to enable us to use non-cash means of settling obligations and compensate persons and/or firms providing services to us, although there can be no assurances that we will be successful in any of those efforts. We believe that the perception that many people have of a public company make it more likely that they will accept restricted securities from a public company as consideration for indebtedness to them than they would from a private company. We have not performed any studies of this matter. Our conclusion is based on our own beliefs. Issuing shares of our common stock to such persons instead of paying cash to them may increase our chances to establish and expand our business. Having shares of our common stock may also give persons a greater feeling of identity with us which may result in referrals. However, these actions, if successful, will result in dilution of the ownership interests of existing shareholders, may further dilute common stock book value, and that dilution may be material. Such issuances may also serve to enhance existing management’s ability to maintain control of RBY because the shares may be issued to parties or entities committed to supporting existing management. RBY may offer shares of its common stock to settle a portion of the professional fees incurred in connection with its registration statement. No negotiations have taken place with any professional and no assurances can be made as to the likelihood that any professional will accept shares in settlement of obligations due them.


As of November 30, 2014, we owed $3,010 in connection with organizational costs, product development and other expenses associated with this Offering. We have not entered into any formal agreements, written or oral, with any vendors or providers for payment of services or expenses. There are no other significant liabilities as of November 30, 2014.


As of the date of this prospectus (February 25, 2015), we owed $12,000 in connection with an interest-free demand loan from a nonrelated party. The proceeds were primarily used as payment towards our legal counsel and our PCAOB registered accountants.


Recently Issued Accounting Pronouncements


The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.


Critical Accounting Policies


The preparation of financial statements and related notes requires us to make judgments, estimates, and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities.


An accounting policy is considered to be critical if it requires an accounting estimate to be made based on assumptions about matters that are highly uncertain at the time the estimate is made, and if different estimates that reasonably could have been used, or changes in the accounting estimates that are reasonably likely to occur periodically, could materially impact the financial statements.


Financial Reporting Release No. 60 requires all companies to include a discussion of critical accounting policies or methods used in the preparation of financial statements. There are no critical policies or decisions that rely on judgments that are based on assumptions about matters that are highly uncertain at the time the estimate is made. Note 2 to the financial statements, included elsewhere in this prospectus, includes a summary of the significant accounting policies and methods used in the preparation of our financial statements.



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Seasonality


We have not begun to generate any revenue producing activities so we have no direct experience with seasonality. However, we understand that other business entities in the general cosmetics industry have experienced seasonal impacts. Many products (particularly skin products) sell better during the summer months because of the impact on skin from the exposure to sun and others during the winter months because of the dryness associated with winter weather. This should be a minor factor in comparison to our customers need to remove their unwanted tattoos or ink.


Off-Balance Sheet Arrangements


We have no off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of Regulation S-K, obligations under any guarantee contracts or contingent obligations. We also have no other commitments, other than the costs of being a public company that will increase our operating costs or cash requirements in the future.


BUSINESS


RBY was incorporated under the laws of the State of Nevada on November 25, 2014, at which time it acquired certain proprietary formulas to be used with a regimen of micro-needle devices to remove unwanted tattoos through a DIY or do-it-yourself program from our president. The Company at this time believes that these formulas can be used to develop a distinct product category, an all-natural tattoo removal product. At February 25, 2015, we had one employee, our founder and president, Kyle Markward. During the period November 25, 2014 (date of inception) through February 25, 2015, Mr. Markward has devoted a minimum of 5 hours per week to in excess of 30 hours per week as necessary for the business and its development. For calendar year 2015, Mr. Markward will commit to providing at least 15 hours a week to us but may increase that number as necessary to continue to develop the Company’s business. As of this date and through calendar year 2015, Mr. Markward will continue to provide his services at no cost to the Company. It is expected that Mr. Markward will devote as much time as necessary as we begin to near product launch.


At the time of this filing, RBY is a “shell company” as such term is defined by Rule 405 of the Securities Act and Rule 12b-2 of the Exchange Act.


The Company issued 3,000,000 shares of its common stock to Mr. Markward at inception in exchange for organizational services incurred upon incorporation. Following our formation, we issued an additional 1,000,000 shares of our common stock to Mr. Markward, in exchange for certain proprietary formulas to be used with a regimen of micro-needle devices to remove unwanted tattoos through a DIY or do-it-yourself program. (See “Certain Relationships and Related Transactions”, and Note 1 to the Company’s financial statements.).


RBY is a development stage company and has no financial resources. We have not established or attempted to establish a source of equity or debt financing. Our independent registered public accounting firm has included an explanatory paragraph in their report emphasizing the uncertainty of our ability to remain a going concern.


As of November 30, 2014, we had limited assets which consisted of; intangible assets relating to products and services for DIY tattoo removal valued at $1,000, net of accumulated amortization of $1,000. In order to fund the development of our DIY tattoo removal business and working capital needs over the next 12 months, we intend to attempt to secure additional funding from the sale of common stock or debt financing either through third-party investors and/or distributors / manufactures involved in the skincare product industry. We have begun such limited conversations with distributors and manufacturers and, while the conversations have been initially fruitful, there can be no assurance that we will be able to obtain any funds or that such funds will be offered on terms acceptable to us.


We are developing a DIY tattoo removal system which does not include laser assisted techniques or complicated, abrasive and sometimes very caustic methods to remove unwanted tattoos. Our chief executive officer, Mr. Markward, has limited professional and industry experience in developing these types of product and services, with a near-term goal to develop these products and services with the help of independent contractors. After our DIY tattoo removal system been fully developed and readied for the retail market, we will arrange for various parts or pieces of the system to be manufactured for us by third-party commercial manufacturers. We do not intend to manufacture our own products . We will identify, through our executive officer or other professionals in the skincare business, manufacturers that may be willing to engage in the manufacture and packaging of new skincare products through a sole-source manufacturing agreement or through contract manufacturing based on initial limited quantities. We will seek the assistance of consultants to develop packaging for our initial product. We currently anticipate that our DIY removal, will be available for the retail market during late 2015 although no assurances can be given that we will achieve or come close to achieving that goal.



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Retail market sale of our DIY tattoo removal system will be dependent upon us achieving additional financing as well as completing the development, formulation and production. This will consist initially of a DIY tattoo removal system that will consist of our proprietary formula and a regimen of specifically designed procedures using hand-held micro-needle devices , safe for home-use. While we continue to have discussions we have not identified any distributors, or industry professionals in the tattoo business that may be able refer us their clientele when our DIY system becomes available ; no commitments have been made as of the date of this prospectus.


While we have just started our business operations, discussions have been limited to advice and direction from other industry professionals. Any discussions that we may have cannot be formulated into a firm or even oral agreement for services until we have completed our Offering and pursued other financing sources or alternatives. Our intent is to further our discussions with these independent contractors, manufacturers, and distributors or other industry professionals, beyond just the casual stage of information sharing.


In order to be able to implement the foregoing plan of operations, we anticipate that we will need to secure minimal financing of between $75,000 and $125,000 before the end of third quarter calendar year 2015. If we are not successful in raising this initial financing, we will not be able to proceed with our business plan. Our plan of operations requires us to complete this Offering and establish sources of financing in order to be able to fulfill our capital needs to develop, produce and furnish finished products (DIY tattoo removal system) for commercial markets and ultimately generate sales. Upon successful completion of this Offering, we will pursue along with development of our product line, obtaining a source of financing as well as establishing a public market for our common stock, which may then allow us to seek access to financing from sources that would not be available to us as a private company. This may then allow us to negotiate with strength in pursuing financing or strategic agreements with vendors, manufacturers, and financial institutions. We cannot predict the likelihood or timing of success in this area.


The Company has no current plans to be acquired or to merge with any other entity; nor does the Company or any of its shareholders have any plans to enter into a change of control or similar transaction.


Business


Our goal is to develop a targeted business based on a series of an all-natural branded skincare product utilizing a regimen of micro-needle device procedures marketed under the “Remove-By-You” brand names. Our goal is to develop, manufacture and market a line of quality products which includes our DIY tattoo removal system and other support products.


We will ultimately use independent marketing professionals to gain introduction to our targeted market. Our target market will consist of men and women who are seeking an all-natural product with the ability and predictability to remove their unwanted tattoo without harm to them. Nearly 40 million people in the United States sport tattoos and it is believed that up to half of them will end up regretting getting their tattoo as reported in a survey conducted by the American Society of Dermatological Surgery Association. As a result, laser procedures for tattoo removal have become one of the fastest growing areas of the dermatology industry. Approximately 20 percent of laser procedures performed over the past year were for tattoo removal. We believe we can provide a safe and all-natural alternative to laser procedures as well as caustic chemical processes.


We have not entered into any contract nor approached any industry or marketing consultants or independent contractors to assist us in this target market. We currently have no sources of financing and no commitments for financing. There are no assurances that we will obtain sufficient financing or resources to enter into agreements with independent contractors, manufacturers, distributors or marketing firms.


Products


We are developing a new line of skincare products targeted at the tattoo wearing public that later regrets their decision to get a tattoo. We hired an independent cosmetics formulator for the purpose of assisting in the development of our proprietary formula which consists of a complex blend of 15 different raw materials, which became the foundation of the products that we will develop. These materials contain anti-oxidant properties that are believed by many to help fight free radical damage caused by sunlight, stress and other environmental factors, as well as assisting with the body’s natural healing process. We hired a practicing acupuncture professional to assist with designing the specific procedures or regimen that employ the use of the micro-needle devices in the preparation of the skin and the macrophage. Micro-needling procedures and our proprietary formula was selected for their combined efficacy in helping to correct existing skin damage, caused by tattoos, as well as age-related signs (such as wrinkles, reduced firmness and poor elasticity). Our goal is to develop a line of skincare products that use natural, renewable ingredients that are desired by our target market consumers and ultimately incorporated into their skincare regimen.



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Our discussions with the independent cosmetics formulator and practicing acupuncture professional have been limited, and we currently do not have a legally-binding or any other formal agreement with either of them. If an agreement is reached with either of them in the future, we believe that they will provide for their services to be billed hourly.


Manufacturing


We do not intend to manufacture our products in our own facilities. Rather, we intend to outsource the manufacture of our products to one or more independent manufacturers that also manufacture skincare products for a number of other skincare businesses. The manufacturer will be expected to test our product formulations and conduct quality control in all aspects of manufacturing. During this testing, we expect to be making further adjustments to our formulations. While we believe that we may be able to contract or engage a manufacturer to perform these functions, we may not be able to do so. As discussed above (in Proposed Products), we will modify our plan of operations in a manner consistent with our at-that-time financial situation.


We currently have no arrangements with any manufacturer.


Marketing and Distribution


We intend to seek arrangements, at least initially, with tattoo parlors or other skincare retailers in the U.S. for the initial sale of our products. We intend to pursue exclusive relationships as a product provider that is all-natural and safe for tattoo removal. These efforts will be undertaken with the assistance of marketing professionals. We currently have no arrangements with any marketing professional; however, we have had discussions with a limited number of distributors of consumer goods and other skincare products. We will need to determine product differentiation, placement terms and pricing, anticipated order quantities, and labeling requirements.


We anticipate that we will have completed our initial manufacturing and packaging of products late in 2015 (i.e. December 2015) or early in 2016, provided that we obtain the necessary financing. There are no assurances that we will be successful in obtaining financing or in completing the development of our products within this timeframe or otherwise.


Industry


Making tattoos disappear is a multi-billion dollar business and growing. As unemployment continues to plague the United States economy and job hunters are required to be competitive, covering-up or removing tattoos is essential. Adding to this, among those already working, many are forced to hide their permanent colorful skin decorations as a way to maintain a professional image. Others who are tattooed are not motivated by professional concerns, but by personal taste. They may have simply fallen out-of-love with their tattoos or out-of-love with the name of the person indelibly inked on their skin (seemingly forever it is not).


Employees who choose to display their tattoos at work and still love them are finding that the rules of the workplace are gradually and regretfully, becoming more strict when it comes to appearance. Businesses are indirectly forcing employees to hide their tattoos with clothing, bandages or even cover-ups. For example, at Pier-1 Imports, Bath & Body Works, employees can be terminated for exposing their tattoos while on the job.


Legal firms, accounting firms, investment banks and even upscale retailers might not want their employees to flaunt their ink; this is even the case when it comes to more untraditional professions such as cheerleading or dance where style and policy has reversed towards a natural skin image. A famous football cheerleading squad required their cheerleaders have an "official cover-up" for their tattoos – for which they used a temporary product called SmartCover™ to help while performing.


Tattoo removal is the focus, the ‘Remove-By-You’ System is our passion to the industry and its needs. Consumer demand requires expertise and is willing to pay for it. Tattoo removal businesses are at the forefront of an exploding industry ranging from laser removal, to chemical (caustic) removal, to alternative methods consisting of various lotions and creams with devices that are meant to accelerate the body’s lymphatic system like the ‘Remove-By-You’ System.



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According to an online poll of 2,016 United States citizens conducted in 2012 by the Harris Poll currently one in five adults has at least one tattoo (21%) which is up from the 16% and 14% who reported having a tattoo when this question was asked in 2003 and 2008, respectively. That’s 45 million people bearing ink. A more recent poll on behalf of NBC News and The Wall Street Journal found that 20 percent of respondents reported having a tattoo and, in a companion survey, 40 percent said someone in their household had a tattoo, up from 21 percent in 1999. The trend seems to be most prevalent in the Western United States -26% of adults in that region report having at least one-compared to fewer in the Eastern United States (21%), Midwest (21%) and Southern United States (18%). Adults aged 30-39 are most likely to have a tattoo (38%) compared to both those younger (30% of those 25-29 and 22% of those 18-24) and older (27% of those 40-49, 11% of those 50-64 and just 5% of those 65 and older). Women are slightly more likely than men, for the first time since this question was first asked, to have a tattoo (now 23% versus 19%). (Source: The Harris Poll®, Number 22, February 23, 2012)


Among those with a tattoo, most have never regretted getting a tattoo (86%) and three in ten say it makes them feel more sexy (30%). One-quarter say having a tattoo makes them feel rebellious (25%), 21% say both it makes them feel attractive or strong, 16% say it makes them feel spiritual and fewer say it makes them feel more healthy (9%), intelligent (8%) or athletic (5%).


However, among those without tattoos the opinions differ:


·

At least two in five say that people with tattoos are less attractive (45%) or sexy (39%);

·

One-quarter say that people with tattoos are less intelligent (27%), healthy (25%) or spiritual (25%);

·

However, having a tattoo seems to make little difference in non-tattooed people's perceptions regarding strength and athleticism (82% say it makes no difference); yet,

·

Half of those without a tattoo say people with tattoos are more rebellious (50%).


This idea connecting tattoos with rebelliousness is not new, however, it may be waning. In 2008 among all adults (whether or not they had a tattoo) almost three in ten said that people with tattoos are more likely to do something most people consider deviant (29%) while 2% said people with tattoos were less likely to do something deviant and 69% said it made no difference. Today, the number of people who say adults with tattoos are more likely to do something most people consider deviant has dropped to 24%, and the number of people who say it makes no difference has gone up, to 74%.


Looking at some other forms of body art or expression, currently 49% of adults have pierced ears, which is consistent with the 50% who reported having pierced ears in 2008. Although ear piercing is fairly common, other piercings are not: only 7% say they have a piercing elsewhere on their body and 4% report having a facial piercing not on the ear. Only 1% of adults say that they currently have a henna, or non-permanent, tattoo.


Although tattoos may be gaining popularity (or at least frequency of) among adults, the majority think that one should be an adult before being able to get a tattoo-84% of adults say that young people should be between 18 and 21 years of age before they are able to get a tattoo without parental permission. 8% think those 16 or 17 should be allowed to get tattoos and 6% say that the age limit should be 22 years or older.


Tattoos have long been a hobby for some, and with the recent proliferation of tattoo-related television shows, it seems interest in them may be broadening. Today 21% of adults report having a tattoo which is up from previous years. It seems that with the increasing number of adults with tattoos this permanent body art is becoming more accepted - fewer people think it is related to deviant behavior than before - yet among those without tattoos there are still several negative stigmas associated with having tattoos. It will be interesting to see how these trends evolve in the future - if more people continue to get tattoos will the negative connotations decline, or will the percentage of Americans with tattoos begin to stagnate or wane and the stigmas hold? Either way every year millions of adults are added to the rolls of tattooing wearing users.



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Table 1 – Who Has Tattoos? (Sample): All Adults


 

 

2003

 

2008

 

2012

 

 

%

 

%

 

%

All Adults

 

16

 

14

 

21

Region

 

 

 

 

 

 

East

 

14

 

12

 

21

Midwest

 

14

 

10

 

21

South

 

15

 

13

 

18

West

 

20

 

20

 

26

Age

 

 

 

 

 

 

18 - 24

 

13

 

9

 

22

25 - 29

 

36

 

32

 

30

30 - 39

 

28

 

25

 

38

40 - 49

 

14

 

12

 

27

50 - 64

 

10

 

8

 

11

65 +

 

7

 

9

 

5

Sex

 

 

 

 

 

 

Male

 

16

 

15

 

19

Female

 

15

 

13

 

23


Table 2 – Regret Having A Tattoo? (Sample): Currently Have a Tattoo.


 

 

2003

 

2008

 

2012

 

 

%

 

%

 

%

Yes

 

17

 

16

 

14

No

 

83

 

84

 

86


Indeed, an estimated 1 in 4 of all 18 to 29-year-olds have at least one tattoo. The biggest complaint among tattoo wearers, according to the Food and Drug Administration, is dissatisfaction with their tattoo or their decision to get their tattoo, usually at a turning point in their life. "We've had a big increase across the board in people seeking tattoo removal," says one physician who removes tattoos with laser assisted devices in the Mid-Atlantic region. "…we … see more women than men." Nearly 40 million adults sport tattoos and almost half end up regretting it according to a survey conducted by the American Society of Dermatological Surgery Association (despite Harris Poll results which state that 86% of respondents with tattoos do not have any regrets). As a result, laser assisted procedures for tattoo removal is becoming one of the fastest growing areas of the dermatology industry. With alternatives (both medical device assisted and non-medical device assisted) to laser assisted procedure removed tattoo services coming in a close second without the myriad of federal and state regulatory compliance and oversight in the use of laser assisted devices in order to remove those unwanted tattoos.


Approximately 20 percent of all laser assisted procedures performed over the past 24 months were for tattoo removal, according to the American Society of Dermatological Surgery Association. We believe these statistics are equally representative of the rest of the global market, albeit we are focused primarily on the North American market for the time being.


Competition


The tattoo removal business has grown quickly from 2007 (according to IBISWorld) with revenues expanding at an average annual rate of more than 20% to $65.6 million in annual revenues in 2012. Increased social acceptability of and interest in tattoos has driven the demand, which ultimately increased the pool of potential customers (i.e., tattoo removal consumers) who may regret their initial decision and want their tattoos removed. Further pushing growth has been the post-2007 recession, says IBISWorld industry analyst Justin Molavi, with “heightened unemployment increasing demand from job seekers who wanted to cover up tattoos to improve their job prospects.” At the same time, the recession caused disposable income to decline, which mitigated overall growth because it limited consumers' ability to pay for their tattoo removal. (Source: IBISWorld®, Tattoo Removal Practitioners in the US, January 28, 2012).



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Innovation has been a key focus in the tattoo removal business, with increasing use of Q-switching laser technology to remove tattoos, which allows less patient evasiveness and scarring. According to Molavi, “This move has not only resulted in higher demand for tattoo removal since consumers generally prefer this method, but also supported demand for tattoos because people now see how relatively easy it is to remove them with this method (in comparison to other methods used by the industry).” Industry players purchased this technology at accelerating rates to meet demand from customers who demanded tattoo removal.


Management believes that the industry will continue to grow over the next five years, albeit at a slower rate. Although demand will still be high, given the ease of removal with laser assisted technology, the boost in demand that resulted from high unemployment will fade as the United States economy gains steam and unemployment declines. The absence of the high growth experienced during the recent past will result in fewer new entrants. Although existing companies, such as MEDermis Laser Clinic, LaserAway and the Dr. Tattoff franchise business, only comprise a small share of the tattoo removal business revenue, they continue to increase market share through geographical expansion. It is believed that most ‘tattoo removal’ business will come from the Southeastern, Western and Mid-Atlantic regions of the United States due to their higher population densities and the presence of major metropolitan areas. While we are not a laser assisted technology tattoo removal business, we consider them our direct competitors, along with the large skincare manufacturers due to our all natural ingredient proprietary formula.


We will compete using our contacts to develop opportunities to meet prospective distributors that we will partner with as quickly as our limited resources will permit. These opportunities will come from contacts and referrals that we make through our independent consultants and our president. The ability to take advantage of these opportunities will depend upon our ability to secure sufficient funding for our product development and manufacturing and marketing and advertising professionals. However, we cannot predict the likelihood or timing for our success. No assurances can be given that our competitive strategy will have any success.


Intellectual Property


We have no patents or trademarks or applications pending.


Government Regulation and Industry Standards


We believe that our business is not subject to material regulation under the laws of the United States or any of the states in which we plan to sell our products, our ‘Remove-By-You’ system. Laws and regulations often differ materially between states and within individual states such laws and regulations are subject to amendment and reinterpretation by the agencies charged with their enforcement. If we become subject to any licensing or regulatory requirements, the failure to comply with any such requirements could lead to a revocation, suspension or loss of licensing status, termination of contracts and legal and administrative enforcement actions. We cannot be sure that a review of our current and proposed operations will not result in a determination that could materially and adversely affect our business, results of operations and financial condition. Moreover, regulatory requirements are subject to change from time to time and may in the future become more restrictive, thereby making compliance more difficult or expensive or otherwise affecting or restricting our ability to conduct our business as now conducted or proposed to be conducted.


Employees


As of February 25, 2015, we had one employee, our founder and president, Mr. Markward. During the period November 25, 2014 (date of inception) through February 25, 2015 (the date of this prospectus), Mr. Markward has devoted a minimum of 5 hours per week to in excess of 30 hours per week as necessary for the business and its development. For the remainder of calendar year 2015, Mr. Markward will commit to providing at least 15 hours a week to us but may increase that number as necessary to continue to develop the business. As of this date and throughout calendar year 2015, Mr. Markward will continue to provide these services at no cost to the Company. We have no plans to compensate Mr. Markward for his efforts. For the immediate future, we intend to use independent contractors and consultants to assist in many aspects of our business on an as needed basis pending financial resources being available. We may use independent contractors and consultants once we receive sufficient funding to hire additional employees. Even then, we will principally rely on independent contractors for substantially all of our technical and manufacturing needs.


There is no written employment contract or agreement. Currently, we are not actively seeking additional employees or engaging any consultants through a formal written agreement or contract. Services are provided on an as-needed basis to date. This may change in the event that we are able to secure financing through equity or loans to the Company.



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Property


Our office and mailing address is 128 Walnut Hill Road, Bethel, Connecticut 06801. The space is provided to us for free by Mr. Markward. The space is located in a part of Mr. Markward’s personal residence and the Company believes satisfactory and sufficient for the near-term as we grow our business. Mr. Markward incurs no incremental costs as a result of our using the space. There is no written lease agreement.


Litigation


We are not party to any pending or, to our knowledge, threatened litigation of any type.


DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS


Our management consists of:


Name

 

Age

 

Title

Kyle Markward

 

28

 

President, CEO, principal executive officer, treasurer, chairman, principal financial officer and principal accounting officer


Kyle Markward – founded the Company in November 2014. Mr. Markward with the assistance of two local outside consultants developed an all-natural tattoo removal system that is the basis for Remove-By-You, Inc.’s business. Upon graduating from Western Connecticut State University with a Bachelor’s Degree in Science – Mathematics (2008), Mr. Markward began to see first-hand how fellow graduates experienced significant difficulty in landing permanent jobs in the professional and business world with exposed tattoos. That experience propelled Mr. Markward to develop a program using micro-needle devices (for home use only) and an all-natural formula to remove unwanted tattoos for ink-wearing users located in the Tri-state region, which consists of New York, New Jersey and Connecticut. Mr. Markward upon graduation in 2008 began his employment as a highly skilled Production Planner with ASML, a subsidiary of ASML Holding, NV located in Wilton, Connecticut. Mr. Markward continues to work with ASML and has consistently increased and improved upon his management skills and responsibility, proving to be on an accelerated growth path with them. Mr. Markward has not held any senior positions in a public company nor does Mr. Markward have any accounting, financial reporting or legal education or experience that would be deemed necessary as the business grows in size and strength. Mr. Markward received awards in both Organic Chemistry and Product Planning which are the basis for the Company’s attention to detail and efficiency in developing new products.


Mr. Markward despite his experience in the corporate world post-graduation has limited experience in the skincare market as well as no prior experience with the public marketplace, financial reporting and the registration process. Mr. Markward has no current or past affiliations with any public registrant whether currently reporting with the Commission or dormant. Mr. Markward has enlisted the aid of two outside consultants that work in the skincare industry and are readily available to Mr. Markward and the Company as it grows in its development of products and services. Mr. Markward has identified this lack of experience in both industry and the financial markets as an area the Company needs to enhance in the near-term future.  


Possible Potential Conflicts


We plan to have our shares of common stock quoted on the OTCBB, which does not currently have any independent director requirements.


No member of management will be required by us to work on a full-time basis. Accordingly, certain conflicts of interest may arise between us and our officer(s) and director(s) in that they may have other business interests in the future to which they devote their attention, and they may be expected to continue to do so although management time must also be devoted to our business. As a result, conflicts of interest may arise that can be resolved only through their exercise of such judgment as is consistent with each officer's understanding of his/her fiduciary duties to us.


Currently we have only one officer and one director (both of whom are the same person), and will seek to add additional officer(s) and/or director(s) as and when the appropriate personnel are located and terms of employment are mutually negotiated and agreed, and we have sufficient capital resources and cash flow to make such offers.


In an effort to resolve potential conflicts of interest, we have entered into a written agreement with Mr. Markward specifying that any business opportunities that he may become aware of independently or directly through his association with us (as opposed to disclosure to his of such business opportunities by management or consultants associated with other entities) would be presented by his solely to us.



36






We cannot provide assurances that our efforts to eliminate the potential impact of conflicts of interest will be effective.


Code of Business Conduct and Ethics


In December 2014, we adopted a Code of Ethics and Business Conduct which is applicable to our future employees and which also includes a Code of Ethics for our chief executive and principal financial officers and any persons performing similar functions. A code of ethics is a written standard designed to deter wrongdoing and to promote:


·

honest and ethical conduct,

·

full, fair, accurate, timely and understandable disclosure in regulatory filings and public statements,

·

compliance with various applicable laws, rules and regulations,

·

the prompt reporting of violations of the code, as well as

·

adherence to the code and accountability.


A copy of our Code of Business Conduct and Ethics has been filed with the Securities and Exchange Commission as Exhibit 14.1 to our Registration Statement of which this prospectus is a part.


Board of Directors


All directors hold office until the completion of their term of office, which is not longer than one year, or until their successors have been elected. Our current directors’ term of office expires on November 30, 2015. All officers are appointed annually by the board of directors, subject to existing employment agreements (of which there are currently none) and serve at the discretion of the board. Currently, directors receive no compensation for their role as directors but may receive compensation for their role as officers.


As long as we have no additional directors besides our Chief Executive Officer and Chairman, all votes on issues are resolved in favor of the chairman’s vote.


Involvement in Certain Legal Proceedings


Except as described below, during the past ten years, no present director, executive officer or person nominated to become a director or an executive officer of RBY:


1.

had a petition under the federal bankruptcy laws or any state insolvency law filed by or against, or a receiver, fiscal agent or similar officer appointed by a court for the business or property of such person, or any partnership in which he was a general partner at or within two years before the time of such filing, or any corporation or business association of which he was an executive officer at or within two years before the time of such filing;


2.

was convicted in a criminal proceeding or subject to a pending criminal proceeding (excluding traffic violations and other minor offenses);


3.

was subject to any order, judgment or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining his from or otherwise limiting his involvement in any of the following activities:


i.

acting as a futures commission merchant, introducing broker, commodity trading advisor commodity pool operator, floor broker, leverage transaction merchant, any other person regulated by the Commodity Futures Trading Commission, or an associated person of any of the foregoing, or as an investment adviser, underwriter, broker or dealer in securities, or as an affiliated person, director or employee of any investment company, bank, savings and loan association or insurance company, or engaging in or continuing any conduct or practice in connection with such activity;


ii.

engaging in any type of business practice; or


iii.

engaging in any activity in connection with the purchase or sale of any security or commodity or in connection with any violation of federal or state securities laws or federal commodities laws; or



37






4.

was the subject of any order, judgment or decree, not subsequently reversed, suspended or vacated, of an federal or state authority barring, suspending or otherwise limiting for more than 60 days the right of such person to engage in any activity described in paragraph (3)(i), above, or to be associated with persons engaged in any such activity; or


5.

found by a court of competent jurisdiction (in a civil action), the Securities and Exchange Commission or the Commodity Futures Trading Commission to have violated a federal or state securities or commodities law, and for which the judgment has not been reversed, suspended or vacated.


Committees of the Board of Directors


Concurrent with having sufficient members and resources, the RBY board of directors will establish an audit committee and a compensation committee. We believe we will need a minimum of five directors to have an effective committee system. The audit committee (when established, if ever) will review the results and scope of the audit and other services provided by the independent auditors and review and evaluate the system of internal controls. The compensation committee (when established, if ever) will manage any stock option plan we may establish and review and recommend compensation arrangements for the officers. No determination has yet been made as to the membership requirements for participants of these committees or when we will have sufficient members to establish such committees. See “Executive Compensation” hereinafter.


All directors will be reimbursed by RBY for any expenses incurred in attending directors' meetings provided that RBY has the resources to pay these fees. RBY will consider applying for officers and directors liability insurance at such time when it has the resources to do so.


Summary Executive Compensation Table


The following table shows, for the period from November 25, 2014 (inception) to November 30, 2014, compensation awarded to or paid to, or earned by, our Chief Executive Officer (the “Named Executive Officer”).


SUMMARY COMPENSATION TABLE

Name and

 

Salary

Bonus

Stock Awards

Option Awards

Non-Equity Incentive Plan Compensation

Nonqualified Deferred Compensation Earnings

All Other Compensation

Total

principal position

Year

($)

($)

($)

($)

($)

($)

($)

($)

(a)

(b)

(c)

(d)

(e)

(f)

(g)

(h)

(i)

(j)

1 Kyle Markward

2014

3,000

3,000

CEO, CFO and Director

 

 

 

 

 

 

 

 

 


There is no formal employment agreement or arrangement with Mr. Markward at this time. Mr. Markward’s compensation (through the issuance of common stock for organizational services) has not been fixed or based on any percentage calculation. Mr. Markward makes all decisions determining the amount and timing of his compensation and, for the immediate future, will not receive any compensation for his services. Mr. Markward’s compensation for the future may be formalized if and when his services are considered full-time in nature, i.e. in excess of 2080 hours per year and the Company has the necessary finances in order to pay him.


1

Mr. Markward received 3,000,000 shares of common stock of the Company for organizational services which was valued at $3,000. The Company does not intend on issuing any additional shares to Mr. Markward for further organizational services or for his activities as an officer or director in the near term


Grants of Plan-Based Awards Table


None of our named executive officers received any grants of stock, option awards or other plan-based awards during the period ended November 30, 2014. The Company had no activity with respect to these awards.


Options Exercised and Stock Vested Table


None of our named executive officers exercised any stock options, and no restricted stock units if any, held by our named executive officers vested during the period ended November 30, 2014. The Company had no activity with respect to these awards.



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Outstanding Equity Awards at Fiscal Year-End Table


None of our named executive officers had any outstanding stock or option awards as of November 30, 2014 that would be compensatory to the officer. The Company has not issued any awards to its named executive officers. The Company and its Board of Directors may grant awards as it sees fit to its employees as well as key consultants.


PRINCIPAL SHAREHOLDERS


As of February 25, 2015, we had 4,000,000 shares of common stock outstanding which are held by one shareholder. The chart below sets forth the ownership, or claimed ownership, of certain individuals and entities. This chart discloses those persons known by the board of directors to have, or claim to have, beneficial ownership of more than 5% of the outstanding shares of our common stock as of February 25, 2015; of all directors and executive officers of RBY; and of our directors and officers as a group.


 

 

 

 

Amount of

 

Percent of Class

Title Of Class

 

Name, Title and Address of Beneficial Owner of Shares(a)

 

Beneficial Ownership(b)

 

Before Offering

 

After Offering(d)

Common

 

Kyle Markward (c)

 

4,000,000

 

100.00%

 

50.00%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

All Directors and Officers as a group (1 person)

 

4,000,000

 

 100.00%

 

50.00%


(a)

The address for purposes of this table is the Company’s address which is 128 Walnut Hill Road, Bethel, Connecticut, 06801.

(b)

Unless otherwise indicated, RBY believes that all persons named in the table have sole voting and investment power with respect to all shares of the common stock beneficially owned by them. A person is deemed to be the beneficial owner of securities which may be acquired by such person within 60 days from the date indicated above upon the exercise of options, warrants or convertible securities. Each beneficial owner’s percentage ownership is determined by assuming that options, warrants or convertible securities that are held by such person (but not those held by any other person) and which are exercisable within 60 days of the date indicated above, have been exercised.

(c)

Mr. Markward received 1,000,000 shares for selling a business plan, along with certain formulas and processes to remove tattoos through a regimen of all natural products to the Company on November 25, 2014. These processes, product formulas and micro-needling techniques are critical to our business.

(d)

Assumes the sale of the maximum amount of this Offering (4,000,000 shares of common stock). The aggregate amount of shares to be issued and outstanding after this Offering will be 8,000,000 based upon such assumption.


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS


The only promoters of the Company would be Mr. Markward, founder, President, and Chief Executive Officer, and Chief Financial Officer. The Company retained the services of Krueger LLP as legal counsel on December 9, 2014. Our agreement with legal counsel provides for a fee of up to $20,000, $5,000 payable upon the start of the engagement and the remainder of the amount due for the preparation of the Registration Statement (which is estimated to be $15,000) from the maximum proceeds of this Offering.


Our office and mailing address is 128 Walnut Hill Road, Bethel, Connecticut 06801. The space is provided to us for free by Mr. Markward. The space is located in a part of Mr. Markward’s personal residence and the Company believes satisfactory and sufficient for the near-term as we grow our business. Mr. Markward incurs no incremental costs as a result of our using the space. Therefore, he does not charge us for its use. There is no written lease agreement.


The Company issued 3,000,000 shares of its common stock to its President, Chief Executive Officer and Chief Financial Officer in exchange for organizational services incurred upon incorporation in November 2014. These services were valued at $3,000.


Mr. Markward developed our tattoo removal product and program. Mr. Markward received 1,000,000 shares of our common stock for selling a proprietary formulas to be used with a regimen of micro-needle devices to remove unwanted tattoos through a DIY or do-it-yourself program to us. The value of the tattoo removal product and program we purchased was $1,000 which approximates the cost incurred by Mr. Markward in developing the proprietary formulas, the regimen of micro-needle device program to remove unwanted tattoos through what we believe to be an effective DIY or do-it-yourself program.



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DESCRIPTION OF CAPITAL STOCK


Introduction


We were incorporated under the laws of the State of Nevada on November 25, 2014. RBY is authorized to issue 100,000,000 shares of common stock and 1,000,000 shares of preferred stock.


Preferred Stock


Our certificate of incorporation authorizes the issuance of 1,000,000 shares of preferred stock with designations, rights and preferences determined from time to time by our board of directors. No shares of preferred stock have been designated, issued or are outstanding. Accordingly, our board of directors is empowered, without stockholder approval, to issue up to 1,000,000 shares of preferred stock with voting, liquidation, conversion, or other rights that could adversely affect the rights of the holders of the common stock. Although we have no present intention to issue any shares of preferred stock, there can be no assurance that we will not do so in the future.


Among other rights, our board of directors may determine, without further vote or action by our stockholders:


·

the number of shares and the designation of the series;

·

whether to pay dividends on the series and, if so, the dividend rate, whether dividends will be cumulative and, if so, from which date or dates, and the relative rights of priority of payment of dividends on shares of the series;

·

whether the series will have voting rights in addition to the voting rights provided by law and, if so, the terms of the voting rights;

·

whether the series will be convertible into or exchangeable for shares of any other class or series of stock and, if so, the terms and conditions of conversion or exchange;

·

whether or not the shares of the series will be redeemable and, if so, the dates, terms and conditions of redemption and whether there will be a sinking fund for the redemption of that series and, if so, the terms and amount of the sinking fund; and

·

the rights of the shares of the series in the event of our voluntary or involuntary liquidation, dissolution or winding up and the relative rights or priority, if any, of payment of shares of the series.


We presently do not have plans to issue any shares of preferred stock. However, preferred stock could be used to dilute a potential hostile acquirer. Accordingly, any future issuance of preferred stock or any rights to purchase preferred shares may have the effect of making it more difficult for a third party to acquire control of us. This may delay, defer or prevent a change of control in our Company or an unsolicited acquisition proposal. The issuance of preferred stock also could decrease the amount of earnings attributable to, and assets available for distribution to, the holders of our common stock and could adversely affect the rights and powers, including voting rights, of the holders of our common stock.


Common Stock


Our certificate of incorporation authorizes the issuance of 100,000,000 shares of common stock. There are 4,000,000 shares of our common stock issued and outstanding at November 30, 2014 held by one shareholder, our President. Holders of our common stock:


·

have equal ratable rights to dividends from funds legally available for payment of dividends when, as and if declared by the board of directors;

·

are entitled to share ratably in all of the assets available for distribution to holders of common stock upon liquidation, dissolution or winding up of our affairs;

·

do not have preemptive, subscription or conversion rights, or redemption or access to any sinking fund; and

·

are entitled to one non-cumulative vote per share on all matters submitted to stockholders for a vote at any meeting of stockholders.


See also Plan of Distribution regarding negative implications of being classified as a “Penny Stock.”



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Authorized but Un-issued Capital Stock


Nevada law does not require stockholder approval for any issuance of authorized shares. These additional shares may be used for a variety of corporate purposes, including future public offerings to raise additional capital or to facilitate corporate acquisitions.


One of the effects of the existence of un-issued and unreserved common stock (and/or preferred stock) may be to enable our board of directors to issue shares to persons friendly to current management, which issuance could render more difficult or discourage an attempt to obtain control of our board by means of a merger, tender offer, proxy contest or otherwise, and thereby protect the continuity of our management and possibly deprive the stockholders of opportunities to sell their shares of our common stock at prices higher than prevailing market prices.


Shareholder Matters


As an issuer of “penny stock” the protection provided by the federal securities laws relating to forward looking statements does not apply to us if our shares are considered to be penny stocks which they currently are and probably will be for the foreseeable future. Although the federal securities law provide a safe harbor for forward-looking statements made by a public company that files reports under the federal securities laws, this safe harbor is not available to issuers of penny stocks. As a result, we will not have the benefit of this safe harbor protection in the event of any claim that the material provided by us, including this prospectus, contained a material misstatement of fact or was misleading in any material respect because of our failure to include any statements necessary to make the statements not misleading.


As a Nevada corporation, we are subject to the Nevada Revised Statutes (“NRS” or “Nevada law”). Certain provisions of Nevada law described below create rights that might be deemed material to our shareholders. Other provisions might delay or make more difficult acquisitions of our stock or changes in our control or might also have the effect of preventing changes in our management or might make it more difficult to accomplish transactions that some of our shareholders may believe to be in their best interests.


Directors' Duties. Section 78.138 of the Nevada law allows our directors and officers, in exercising their powers to further our interests, to consider the interests of our employees, suppliers, creditors and customers. They can also consider the economy of the state and the nation, the interests of the community and of society and our long-term and short-term interests and shareholders, including the possibility that these interests may be best served by our continued independence. Our directors may resist a change or potential change in control if they, by a majority vote of a quorum, determine that the change or potential change is opposed to or not in our best interest. Our board of directors may consider these interests or have reasonable grounds to believe that, within a reasonable time, any debt which might be created as a result of the change in control would cause our assets to be less than our liabilities, render us insolvent, or cause us to file for bankruptcy protection


Dissenters' Rights. Among the rights granted under Nevada law which might be considered material is the right for shareholders to dissent from certain corporate actions and obtain payment for their shares (see Nevada Revised Statutes (“NRS”) 92A.380-390). This right is subject to exceptions, summarized below, and arises in the event of mergers or plans of exchange. This right normally applies if shareholder approval of the corporate action is required either by Nevada law or by the terms of the articles of incorporation.


A shareholder does not have the right to dissent with respect to any plan of merger or exchange, if the shares held by the shareholder are part of a class of shares which are:


·

listed on a national securities exchange,

·

included in the national market system by the Financial Industry Regulator Authority (FINRA), or

·

held of record by not less than 2,000 holders.

·

This exception notwithstanding, a shareholder will still have a right of dissent if it is provided for in the articles of incorporation or if the shareholders are required under the plan of merger or exchange to accept anything but cash or owner's interests, or a combination of the two, in the surviving or acquiring entity, or in any other entity falling in any of the three categories described above in this paragraph.



41






Inspection Rights. Nevada law also specifies that shareholders are to have the right to inspect company records (see NRS 78.105). This right extends to any person who has been a shareholder of record for at least six months immediately preceding his or her demand. It also extends to any person holding, or authorized in writing by the holders of, at least 5% of outstanding shares. Shareholders having this right are to be granted inspection rights upon five days' written notice. The records covered by this right include official copies of:


i.

the articles of incorporation, and all amendments thereto,

ii.

bylaws and all amendments thereto; and

iii.

a stock ledger or a duplicate stock ledger, revised annually, containing the names, alphabetically arranged, of all persons who are stockholders of the corporation, showing their places of residence, if known, and the number of shares held by them, respectively.


In lieu of the stock ledger or duplicate stock ledger, Nevada law provides that the corporation may keep a statement setting out the name of the custodian of the stock ledger or duplicate stock ledger, and the present and complete post office address, including street and number, if any, where the stock ledger or duplicate stock ledger specified in this section is kept.


Control Share Acquisitions. Sections 78.378 to 78.3793 of Nevada law contain provisions that may prevent any person acquiring a controlling interest in a Nevada-registered company from exercising voting rights. To the extent that these rights support the voting power of minority shareholders, these rights may also be deemed material. These provisions will be applicable to us as soon as we have 200 shareholders of record with at least 100 of these having addresses in Nevada as reflected on our stock ledger. While we do not yet have the required number of shareholders in Nevada or elsewhere, it is possible that at some future point we will reach these numbers and, accordingly, these provisions will become applicable. We do not intend to notify shareholders when we have reached the number of shareholders specified under these provisions of Nevada law. Shareholders can learn this information pursuant to the inspection rights described above and can see the approximate number of our shareholders by checking under Item 5 of our annual reports on Form 10-K. This form is filed with the Securities and Exchange Commission within 90 days after the close of each fiscal year hereafter. You can view these and our other filings at www.sec.gov in the “EDGAR” database.


Under NRS Sections 78.378 to 78.3793, an acquiring person who acquires a controlling interest in company shares may not exercise voting rights on any of these shares unless these voting rights are granted by a majority vote of our disinterested shareholders at a special shareholders' meeting held upon the request and at the expense of the acquiring person. If the acquiring person's shares are accorded full voting rights and the acquiring person acquires control shares with a majority or more of all the voting power, any shareholder, other than the acquiring person, who does not vote for authorizing voting rights for the control shares, is entitled to demand payment for the fair value of their shares, and we must comply with the demand. An “acquiring person” means any person who, individually or acting with others, acquires or offers to acquire, directly or indirectly, a controlling interest in our shares. “Controlling interest” means the ownership of our outstanding voting shares sufficient to enable the acquiring person, individually or acting with others, directly or indirectly, to exercise one-fifth or more but less than one-third, one-third or more but less than a majority, or a majority or more of the voting power of our shares in the election of our directors. Voting rights must be given by a majority of our disinterested shareholders as each threshold is reached or exceeded. “Control shares” means the company's outstanding voting shares that an acquiring person acquires or offers to acquire in an acquisition or within 90 days immediately preceding the date when the acquiring person becomes an acquiring person.


These Nevada statutes do not apply if a company's articles of incorporation or bylaws in effect on the tenth day following the acquisition of a controlling interest by an acquiring person provide that these provisions do not apply.


According to NRS 78.378, the provisions referred to above will not restrict our directors from taking action to protect the interests of our Company and its shareholders, including without limitation, adopting or executing plans, arrangements or instruments that deny rights, privileges, power or authority to a holder of a specified number of shares or percentage of share ownership or voting power. Likewise, these provisions do not prevent directors or shareholders from including stricter requirements in our articles of incorporation or bylaws relating to the acquisition of a controlling interest in the Company.


Our articles of incorporation and bylaws do not exclude us from the restrictions imposed by NRS 78.378 to 78.3793, nor do they impose any more stringent requirements.



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Certain Business Combinations. Sections 78.411 to 78.444 of the Nevada law may restrict our ability to engage in a wide variety of transactions with an “interested shareholder.” As was discussed above in connection with NRS 78.378 to 78.3793, these provisions could be considered material to our shareholders, particularly to minority shareholders. They might also have the effect of delaying or making more difficult acquisitions of our stock or changes in our control. These sections of NRS are applicable to any Nevada company with 200 or more stockholders of record and that has a class of securities registered under Section 12 of the 1934 Securities Exchange Act, unless the company's articles of incorporation provide otherwise. By this registration statement, we are not registering our common stock under Section 12(g) of the Exchange Act. Accordingly, upon the effectiveness of this registration statement on Form S-1 we will not be subject to these statutes.


These provisions of Nevada law prohibit us from engaging in any “combination” with an interested stockholder for three years after the interested stockholder acquired the shares that cause him/her to become an interested shareholder, unless he had prior approval of our board of directors. The term “combination” is described in NRS 78.416 and includes, among other things, mergers, sales or purchases of assets, and issuances or reclassifications of securities. If the combination did not have prior approval, the interested shareholder may proceed after the three-year period only if the shareholder receives approval from a majority of our disinterested shares or the offer meets the requirements for fairness that are specified in NRS 78.441-42. For the above provisions, “resident domestic-corporation” means a Nevada corporation that has 200 or more shareholders. An “interested stockholder” is defined in NSR 78.423 as someone who is either:


·

the beneficial owner, directly or indirectly, of 10% or more of the voting power of our outstanding voting shares; or

·

our affiliate or associate and who within three years immediately before the date in question, was the beneficial owner, directly or indirectly, of 10% or more of the voting power of our outstanding shares at that time.


Amendments to Bylaws – Our articles of incorporation provide that the power to adopt, alter, amend, or repeal our bylaws is vested exclusively with the board of directors. In exercising this discretion, our board of directors could conceivably alter our bylaws in ways that would affect the rights of our shareholders and the ability of any shareholder or group to effect a change in our control; however, the board would not have the right to do so in a way that would violate law or the applicable terms of our articles of incorporation.


Transfer Agent


The transfer agent for our common stock is Action Stock Transfer Company, 2469 E. Fort Union Blvd, Suite 214, Salt Lake City, Utah 84121. Its telephone number is (801) 274-1088.


PLAN OF DISTRIBUTION


There is no public market for our common stock. Our common stock is currently held by one shareholder. Therefore, the current and potential market for our common stock is limited and the liquidity of our shares may be severely limited. While a market maker has agreed to file an application on our behalf with FINRA so as to be able to quote the shares of our common stock on the OTCBB maintained by FINRA commencing upon the effectiveness of our registration statement of which this prospectus is a part and the subsequent closing of this offering, we do not have a formal or written agreement in place with them. There can be no assurance as to whether such market maker’s application will be accepted by FINRA nor can we estimate the time period that will be required for the application process. In the absence of quotation or listing, no market is available for investors in our common stock to sell their shares. We cannot provide any assurance that a meaningful trading market will ever develop or that our common stock will ever be quoted or listed for trading.


If the shares of our common stock ever become tradable, the trading price of our common stock could be subject to wide fluctuations in response to various events or factors, many of which are beyond our control. As a result, investors may be unable to sell their shares at or greater than the price at which they are being offered.


This Offering will be conducted on a direct primary basis utilizing the efforts of Mr. Markward, president of the Company. Potential investors include, but are not limited to, family, friends and acquaintances of Mr. Markward. The intended methods of communication include, without limitation, telephone calls and personal contacts. In his endeavors to sell this Offering, Mr. Markward will not use any mass advertising methods such as the internet or print media.



43






Funds received in connection with the sale of our securities will be transmitted immediately into an escrow account with our legal counsel, Krueger LLP. There can be no assurance that all, or any, of the shares will be sold.


Mr. Markward will not receive commissions for any sales originated on our behalf. We believe that Mr. Markward is exempt from registration as a broker-dealer under the provisions of Rule 3a4-1 promulgated under the Exchange Act. In particular, Mr. Markward:


1.

Is not subject to a statutory disqualification, as that term is defined in Section 3(a) 39 of the Act, at the time of his participation;


a.

Is not to be compensated in connection with his participation by the payment of commissions or other remuneration based either directly or indirectly on transactions in securities;


b.

Is not an associated person of a broker or dealer; and


c.

Meets the conditions of the following:


i.

Primarily performs, or is intended primarily to perform at the end of this Offering, substantial duties for or on behalf of the issuer otherwise than in connection with transactions in securities;


ii.

Was not a broker or dealer, or associated persons of a broker or dealer, within the preceding 12 months; and


iii.

Did not participate in selling an offering of securities for any issuer more than once every 12 months other than in reliance on paragraphs within this section, except that for securities issued pursuant to Rule 415 under the Securities Act of 1933, the 12 months shall begin with the last sale of any security included within a Rule 415 registration


No officers or directors of the Company may purchase any securities in this Offering.


There can be no assurance that all, or any, of the shares will be sold. As of this date, we have not entered into any agreements or arrangements for the sale of the shares with any broker, dealer or sales agent. However, if we were to enter into such arrangements, we will file a post-effective amendment to disclose those arrangements because any broker/dealer participating in this Offering would be acting as an underwriter and would have to be so named herein. In order to comply with the applicable securities laws of certain states, the securities may not be offered or sold unless they have been registered or qualified for sale in such states or an exemption from such registration or qualification requirement is available and with which we have complied. The purchasers in this Offering and in any subsequent trading market must be residents of such states where the shares have been registered or qualified for sale or an exemption from such registration or qualification requirement is available. As of this date, we have not identified the specific states where this Offering will be sold.


The proceeds from the sale of the shares in this Offering will be payable to Krueger LLP – Attorney-Client Trust (“Escrow Account”) and will be deposited in a noninterest-bearing account until the subscription agreements are accepted by the Company. Failure to do so will result in checks being returned to the investor who submitted the check. No interest will be paid to any shareholder or the Company. All subscription agreements and checks are irrevocable (except as to any states that require a statutory cooling-off period or provide for rescission rights). All subscription funds will be held in the Escrow Account pending acceptance of the subscription by the Company, and funds shall be released to RBY as received and cleared from the Escrow Account, until the maximum offering is fully subscribed for, or this Offering is closed, withdrawn or terminated. Thereafter, the escrow agreement shall terminate.


Investors can purchase common stock in this Offering by completing a Subscription Agreement, a copy of which is filed as Exhibit 99.1 to the registration statement of which this prospectus is a part, and sending it together with payment in full. All payments must be made in United States currency either by personal check, bank draft, or cashier check. There is no minimum subscription requirement. All subscription agreements and checks are irrevocable. The Company expressly reserves the right to either accept or reject any subscription. Any subscription rejected will be returned to the subscriber within five business days of the rejection date which is 48 hours from the date the subscription and funds are received in the Escrow Account. Furthermore, once a subscription agreement is accepted, it will be executed without reconfirmation to or from the subscriber. Once we accept a subscription, the subscriber cannot withdraw it.



44






Any purchasers of our securities should be aware that any market that develops in our common stock will be subject to “penny stock” restrictions. We will pay all expenses incident to the registration, offering and sale of the shares other than commissions or discounts to underwriters, broker-dealers or agents.


Insofar as indemnification for liabilities arising under the Securities Act may be permitted to our directors, officers and controlling persons, we have been advised that in the opinion of the SEC such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable.


The trading of our securities, if any, will be in the over-the-counter markets which are commonly referred to as the OTCBB as maintained by FINRA (if and when quoting thereon has occurred). As a result, an investor may find it difficult to dispose of, or to obtain accurate quotations as to the price of, our securities.


OTCBB Considerations


OTCBB securities are not listed and traded on the floor of an organized national or regional stock exchange. Instead, OTCBB securities transactions are conducted through a telephone and computer network connecting dealers in stocks. OTCBB stocks are traditionally smaller companies that do not meet the financial and other listing requirements of a regional or national stock exchange.


To be quoted on the OTCBB, a market maker must file an application on our behalf in order to make a market for our common stock. We are not permitted to file such application on our own behalf. A market maker has agreed to file an application with FINRA on our behalf so as to be able to quote the shares of our common stock on the OTCBB maintained by FINRA commencing upon the effectiveness of our registration statement of which this prospectus is a part. There can be no assurance that the market maker’s application will be accepted by FINRA, nor can we estimate as to the time period that the application will require.


The OTCBB is separate and distinct from the NASDAQ stock market. NASDAQ has no business relationship with issuers of securities quoted on the OTCBB. The SEC’s order handling rules, which apply to NASDAQ-listed securities, do not apply to securities quoted on the OTCBB.


Although the NASDAQ stock market has rigorous listing standards to ensure the high quality of its issuers, and can delist issuers for not meeting those standards, the OTCBB has no listing standards. Rather, it is the market maker who chooses to quote a security on the system, files the application, and is obligated to comply with keeping information about the issuer in its files. FINRA cannot deny an application by a market maker to quote the stock of a company assuming all FINRA questions relating to its Rule 211 process are answered accurately and satisfactorily. The only requirement for ongoing inclusion in the OTCBB is that the issuer be current in its reporting requirements with the SEC.


Although we anticipate that quotation on the OTCBB will increase liquidity for our stock, investors may have difficulty in getting orders filled because trading activity on the OTCBB in general is not conducted as efficiently and effectively as with NASDAQ-listed securities. As a result, investors’ orders may be filled at a price much different than expected when an order is placed.


Investors usually must contact a broker-dealer to trade OTCBB securities. Investors for the most part do not have direct access to the bulletin board service, even with some trading services that investors have available to them. For bulletin board securities, there only has to be one market maker.


OTCBB transactions are sometimes conducted manually within the broker-dealer network. Because there are limited automated systems for negotiating trades on some OTCBB securities, they are sometimes conducted via telephone or other antiquated services. In times of heavy market volume, the limitations of this process may result in a significant increase in the time it takes to execute investor orders. Therefore, when investors place market orders - an order to buy or sell a specific number of shares at the current market price - it is possible for the price of a stock to go up or down significantly during the lapse of time between placing a market order and getting execution.


If we become able to have our shares of common stock quoted on the OTCBB, we will then try, through a broker-dealer and its clearing firm, to become eligible with the DTC to permit our shares to trade electronically. If an issuer is not “DTC-eligible,” then its shares cannot be electronically transferred between brokerage accounts, which, based on the realities of the marketplace as it exists today (especially the OTCBB), means that shares of a company will not be traded (technically the shares can be traded manually between accounts, but this takes days and is not a realistic option for companies relying on broker dealers for stock transactions - like all the companies on the OTCBB). What this boils down to is that while DTC-eligibility is not a requirement to trade on the OTCBB, it is a necessity to process trades on the OTCBB if a company’s stock is going to trade with any volume. There are no assurances that our shares will ever become DTC-eligible or, if they do, how long it will take.



45






Because OTCBB stocks are usually not followed by analysts, there may be lower trading volume than for NASDAQ-listed securities.


Section 15(g) of the Exchange Act


Our shares will be covered by Section 15(g) of the Exchange Act, and Rules 15g-1 through 15g-6 promulgated thereunder. They impose additional sales practice requirements on broker-dealers who sell our securities to persons other than established customers and accredited investors (generally institutions with assets in excess of $5,000,000 or individuals with net worth in excess of $1,000,000 or annual income exceeding $200,000 or $300,000 jointly with their spouses).


Rule 15g-1 exempts a number of specific transactions from the scope of the penny stock rules (but is not applicable to us).


Rule 15g-2 declares unlawful broker-dealer transactions in penny stocks unless the broker-dealer has first provided to the customer a standardized disclosure document.


Rule 15g-3 provides that it is unlawful for a broker-dealer to engage in a penny stock transaction unless the broker-dealer first discloses and subsequently confirms to the customer current quotation prices or similar market information concerning the penny stock in question.


Rule 15g-4 prohibits broker-dealers from completing penny stock transactions for a customer unless the broker-dealer first discloses to the customer the amount of compensation or other remuneration received as a result of the penny stock transaction.


Rule 15g-5 requires that a broker-dealer executing a penny stock transaction, other than one exempt under Rule 15g-1, disclose to its customer, at the time of or prior to the transaction, information about the sales persons compensation.


Rule 15g-6 requires broker-dealers selling penny stocks to provide their customers with monthly account statements.


Rule 3a51-1 of the Exchange Act establishes the definition of a “penny stock,” for purposes relevant to us, as any equity security that has a minimum bid price of less than $5.00 per share or with an exercise price of less than $5.00 per share, subject to a limited number of exceptions. It is likely that our shares will be considered to be penny stocks for the immediately foreseeable future. For any transaction involving a penny stock, unless exempt, the penny stock rules require that a broker or dealer approve a person's account for transactions in penny stocks and the broker or dealer receive from the investor a written agreement to the transaction setting forth the identity and quantity of the penny stock to be purchased.


In order to approve a person's account for transactions in penny stocks, the broker or dealer must obtain financial information and investment experience and objectives of the person and make a reasonable determination that the transactions in penny stocks are suitable for that person and that that person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.


The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prepared by the SEC relating to the penny stock market, which, in highlight form, sets forth:


·

the basis on which the broker or dealer made the suitability determination, and

·

that the broker or dealer received a signed, written agreement from the investor prior to the transaction


Disclosure also has to be made about the risks of investing in penny stock in both public offerings and in secondary trading and commissions’ payable to both the broker-dealer and the registered representative, current quotations for the securities and the rights and remedies available to an investor in cases of fraud in penny stock transactions. Additionally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.


Many brokers have decided not to trade penny stocks because of the requirements of the penny stock rules and, as a result, the number of broker-dealers willing to act as market makers in such securities is limited. If the Company remains subject to the penny stock rules for any significant period, which is likely, it could have an adverse effect on the market, if any, for the Company’s securities. If the Company’s securities are subject to the penny stock rules, investors will find it difficult to dispose of the Company’s securities.



46






State Securities – Blue Sky Laws


There is no established public market for our common stock, and there can be no assurance that any market will develop in the foreseeable future. Transfer of our common stock may also be restricted under the securities or securities regulations laws promulgated by various states and foreign jurisdictions, commonly referred to as “Blue Sky” laws. Absent compliance with such individual state laws, our common stock may not be traded in such jurisdictions. Because the securities registered hereunder have not been registered for resale under the blue sky laws of any state, the holders of such shares and persons who desire to purchase them in any trading market that might develop in the future, should be aware that there may be significant state blue-sky law restrictions upon the ability of investors to sell the securities and of purchasers to purchase the securities. Accordingly, investors may not be able to liquidate their investments and should be prepared to hold the common stock for an indefinite period of time.


We will consider applying for a listing in Mergent, Inc., a leading provider of business and financial information on publicly listed companies, which, once published, will provide RBY with “manual” exemptions in approximately 33 states as indicated in CCH Blue Sky Law Desk Reference at Section 6301 entitled “Standard Manuals Exemptions.” However, we may not be accepted for listing in Mergent or similar services designed to obtain manual exemptions if we are considered to be a “shell company” at the time of application.


33 states have what is commonly referred to as a “manual exemption” for secondary trading of securities such as those to be resold by selling stockholders. In these states, so long as we obtain and maintain a listing in Mergent, Inc. or Standard and Poor's Corporate Manual, secondary trading of our common stock can occur without any filing, review or approval by state regulatory authorities in these states. These states are: Alaska, Arizona, Arkansas, Colorado, Connecticut, District of Columbia, Florida, Hawaii, Idaho, Indiana, Iowa, Kansas, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Carolina, Texas, Utah, Washington, West Virginia and Wyoming. We cannot secure this listing, and thus this qualification, until after our registration statement is declared effective. Once we secure this listing (assuming that being a development stage and shell company is not a bar to such listing), secondary trading can occur in these states without further action.


Upon effectiveness of this Prospectus, the Company intends to consider (but may not) becoming a “reporting issuer” under Section 12(g) of the Exchange Act, as amended, by way of filing a Form 8-A with the SEC. A Form 8-A is a “short form” of registration whereby information about the Company will be incorporated by reference to the Registration Statement on Form S-1, of which this prospectus is a part. Upon filing of the Form 8-A, if done, the Company’s shares of common stock will become “covered securities,” or “federally covered securities” as described in some states’ laws, which means that unless you are an “underwriter” or “dealer,” you will have a “secondary trading” exemption under the laws of most states (and the District of Columbia, Guam, the Virgin Islands and Puerto Rico) to resell the shares of common stock you purchase in this Offering. However, four states do impose filing requirements on the Company: Michigan, New Hampshire, Texas and Vermont. The Company may, at its own cost, make the required notice filings in Michigan, New Hampshire, Texas and Vermont immediately after filing its Form 8-A with the SEC.


We currently do not intend to and may not be able to qualify securities for resale in other states which require shares to be qualified before they can be resold by our shareholders.


Limitations Imposed by Regulation M


Under applicable rules and regulations under the Exchange Act, any person engaged in the distribution of the shares may not simultaneously engage in market making activities with respect to our common stock for a period of two business days prior to the commencement of such distribution.


LEGAL MATTERS


The validity of the issuance of the shares of common stock offered hereby will be passed upon for us by Krueger LLP, La Jolla, California 92037.


EXPERTS


The financial statements of RBY as of November 30, 2014 and for the period November 25, 2014 (inception) to November 30, 2014 included in this prospectus have been audited by independent registered public accountants and have been so included in reliance upon the report of PLS CPA, a Professional Corporation given on the authority of such firm as experts in accounting and auditing.



47






WHERE YOU CAN FIND MORE INFORMATION


We have filed with the Securities and Exchange Commission a registration statement on Form S-1, including exhibits, schedules and amendments, under the Securities Act with respect to the shares of common stock to be sold in this Offering. This prospectus does not contain all the information included in the registration statement. For further information about us and the shares of our common stock to be sold in this Offering, please refer to our registration statement.


As of the effective date of our registration statement of which this prospectus is a part, we will become subject to certain informational requirements of the Exchange Act, as amended, and we will be required to file periodic reports (i.e., annual, quarterly and material events) with the SEC which will be immediately available to the public for inspection and copying. Except during the year that our registration statement becomes effective, these reporting obligations may (in our sole discretion) be automatically suspended under Section 15(d) of the Exchange Act if we have less than 500 or more security holders and $10 million in assets and do not file a registration statement on Form 8-A (of which we have no current plans to file). If this occurs after the year in which our registration statement becomes effective, we will no longer be obligated to file such periodic reports with the SEC and your access to our business information would then be even more restricted. After this registration statement on Form S-1 becomes effective, we may be required to deliver periodic reports to security holders as proscribed by the Exchange Act, as amended. However, we will not be required to furnish proxy statements to security holders and our directors, officers and principal beneficial owners will not be required to report their beneficial ownership of securities to the SEC pursuant to Section 16 of the Exchange Act. Previously, a company with more than 500 shareholders of record and $10 million in assets had to register under the Exchange Act. However, the JOBS Act raises the minimum shareholder threshold from 500 to either 2,000 persons or 500 persons who are not “accredited investors” (or 2,000 persons in the case of banks and bank holding companies). The Act excludes securities received by employees pursuant to employee stock incentive plans for purposes of calculating the shareholder threshold. This means that access to information regarding our business and operations will be limited.


You may read and copy any document we file at the SEC's public reference room at 100 F Street, N. E., Washington, D.C. 20549. You should call the SEC at 1-800-SEC-0330 for further information on the public reference rooms. Our SEC filings will also be available to the public at the SEC's web site at “http:/www.sec.gov.”


You may request, and we will voluntarily provide, a copy of our filings, including our annual report which will contain audited financial statements, at no cost to you, by writing or telephoning us at the following address:


Remove-By-You, Inc.

128 Walnut Hill Road

Bethel, Connecticut 06801

203-648-6478




48




REMOVE-BY-YOU, INC.

(a Development Stage Company)

November 30, 2014


INDEX TO FINANCIAL STATEMENTS


Contents

 

Page(s)

 

 

 

Report of Independent Registered Public Accounting Firm

 

F-1

 

 

 

Balance Sheet at November 30, 2014

 

F-2

 

 

 

Statement of Operations for the Period November 25, 2014 (inception) to November 30, 2014

 

F-3

 

 

 

Statement of Stockholders’ Equity for the Period November 25, 2014 (inception) to November 30, 2014

 

F-4

 

 

 

Statement of Cash Flows for the Period November 25, 2014 (inception) to November 30, 2014

 

F-5

 

 

 

Notes to the Financial Statements

 

F-6











PLS CPA, A PROFESSIONAL CORPORATION

t4725 MERCURY STREET #210 t SAN DIEGO t CALIFORNIA 92111t

t TELEPHONE (858)722-5953 t FAX (858) 761-0341  t FAX (858) 433-2979

t E-MAIL changgpark@gmail.com t




Report of Independent Registered Public Accounting Firm


To the Board of Directors and Stockholders

Remove-By-You, Inc.



We have audited the accompanying balance sheet of Remove-By-You, Inc. (A Development Stage “Company”) as of November 30, 2014 and the related statements of operations, changes in shareholders’ equity and cash flows for the period from November 25, 2014 (inception) to November 30, 2014. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.


We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statements presentation. We believe that our audit provides a reasonable basis for our opinion.


In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Remove-By-You, Inc. as of November 30, 2014, and the result of its operations and its cash flows for the period from November 25, 2014 (inception) to November 30, 2014 in conformity with U.S. generally accepted accounting principles.


The financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 3 to the financial statements, the Company’s losses from operations raise substantial doubt about its ability to continue as a going concern. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.




/s/ PLS CPA


PLS CPA, A Professional Corp.

January 7, 2015

San Diego, CA. 92111



Registered with the Public Company Accounting Oversight Board



F-1






Remove-By-You, Inc.

(a Development Stage Company)

Balance Sheets


 

 

November 30, 2014

ASSETS

 

 

 

 

 

CURRENT ASSETS:

 

 

Cash

$

Total Current Assets

 

 

 

 

TOTAL ASSETS

$

 

 

 

LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT)

 

 

 

 

 

CURRENT LIABILITIES:

 

 

Accounts payable

$

2,400

Loans nonrelated party

 

610

TOTAL LIABILITIES

 

3,010

 

 

 

STOCKHOLDERS EQUITY (DEFICIT):

 

 

Preferred stock, $0.001 par value; 1,000,000 shares authorized; none issued or outstanding

 

Common stock, $0.001 par value; 100,000,000 shares authorized; 4,000,000 shares issued and outstanding

 

4,000

Additional paid in capital

 

Deficit accumulated during development stage

 

(7,010)

TOTAL STOCKHOLDERS EQUITY (DEFICIT)

 

(3,010)

 

 

 

TOTAL LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT)

$


See notes to the financial statements.



F-2






Remove-By-You, Inc.

(a Development Stage Company)

Statements of Operations


 

 

For the period November 25, 2014 (inception) through November 30, 2014

 

 

 

 

 

 

Product revenue

$

 

 

 

Expenses:

 

 

Consulting services and other

 

2,510

Amortization expense

 

1,000

Organizational expenses

 

3,500

Loss before provision for income tax

 

7,010

 

 

 

Provision for income tax

 

 

 

 

Net loss

$

(7,010)

 

 

 

Basic and diluted loss per share

$

(0.00)

 

 

 

Weighted average common shares outstanding - basic and diluted

 

4,000,000


See notes to the financial statements.



F-3






Remove-By-You, Inc.

(a Development Stage Company)

Statement of Stockholders’ Equity (Deficit)


 

 

Common Stock

 

Common Stock Amount

 

Additional Paid-in-capital

 

Retained Deficit

 

Total

Balance - November 25, 2014 (inception) Shares issued for organization costs

 

3,000,000

$

3,000

$

$

$

3,000

Shares issued for intangible asset (business plan) November 25, 2014

 

1,000,000

 

1,000

 

 

 

1,000

Net loss

 

 

 

 

(7,010)

 

(7,010)

 

 

 

 

 

 

 

 

 

 

 

Balance November 30, 2014

 

4,000,000

$

4,000

$

$

(7,010)

$

(3,010)


See notes to the financial statements.



F-4






Remove-By-You, Inc.

(a Development Stage Company)

Statements of Cash Flows


 

 

For the period November 25, 2014 (inception) through November 30, 2014

 

 

 

CASH FLOW FROM OPERATING ACTIVITIES:

 

 

Net loss

$

(7,010)

Amortization

 

1,000

Shares issued for organizational expense - services

 

3,000

Adjustments to reconcile net loss to cash (used in) operating activities:

 

 

Change in accounts payable

 

2,400

Net Cash (Used in) Operating Activities

 

(610)

 

 

 

CASH FLOW FROM INVESTING ACTIVITIES

 

 

 

 

CASH FLOW FROM FINANCING ACTIVITIES:

 

 

Loans from nonrelated party

 

610

Repayment of loans to nonrelated party

 

Net Cash Provided by Financing Activities

 

610

 

 

 

CHANGE IN CASH

 

CASH AT BEGINNING OF PERIOD

 

CASH AT END OF PERIOD

$

 

 

 

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION

 

 

Cash paid for:

 

 

Interest

$

Income taxes

$

 

 

 

Non-cash investing and financing activities:

 

 

Stock issued for intangible asset business plan

$

1,000


See notes to the financial statements.



F-5






Remove-By-You, Inc.

(a Development Stage Company)

Notes to the Financial Statements

November 30, 2014


NOTE 1 – ORGANIZATION


Remove-By-You, Inc. (the Company) was incorporated under the laws of the State of Nevada on November 25, 2014. The Company issued 3,000,000 shares of common stock to its founder at inception in exchange for organizational costs which consisted of services. Following its formation, the Company issued 1,000,000 shares of common stock to our founder, as consideration for the purchase of a business plan along with several formulas and assorted selection of micro-needle devices for use in our proprietary tattoo removal business. Our founder paid approximately $1,000 for product formula, along with the micro-needle devices with which he personally developed the process and results. The acquisition was valued at $1,000.


The Company has not generated revenues from its planned principal operations and is considered a development stage company as that term is defined by Financial Accounting Standard Board (FASB) Accounting Standards Codification (ASC) 915, Development Stage Entities.


The Company’s product formulas and tattoo removal service will use proprietary technology that will enable the user to safely remove his or her tattoo with minimal effort and discomfort. The Company’s product formula along with the micro-needle device program will safely remove the ink and design and allow the body to heal naturally without scarring.


NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


a.

Basis of Accounting


The Company’s financial statements are prepared using the accrual method of accounting. The Company elected a November 30th, year-end.


b.

Cash Equivalents


For purposes of the balance sheet and statement of cash flows, the Company considers all liquid instruments with maturity of three months or less at the time of issuance to be cash equivalents.


c.

Stock-based Compensation


The Company follows ASC 718-10, Stock Compensation, which addresses the accounting for transactions in which an entity exchanges its equity instruments for goods or services, with a primary focus on transactions in which an entity obtains employee services in share-based payment transactions. ASC 718-10 requires measurement of the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with limited exceptions). Incremental compensation costs arising from subsequent modifications of awards after the grant date must be recognized. The Company has not adopted a stock option plan and has not granted any stock options.


d.

Use of Estimates and Assumptions


Preparation of the financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates.


e.

Earnings (Loss) per Share


The basic earnings (loss) per share is calculated by dividing the Company’s net income available to common shareholders by the weighted average number of common shares during the period. The diluted earnings (loss) per share is calculated by dividing the Company’s net income (loss) available to common shareholders by the diluted weighted average number of shares outstanding during the period. The diluted weighted average number of shares outstanding is the basic weighted number of shares adjusted for any potentially dilutive debt or equity. Diluted earnings (loss) per share are the same as basic earnings (loss) per share due to the lack of dilutive items in the Company.



F-6






f.

Income Taxes


Income taxes are provided in accordance with ASC 740, Income Taxes. A deferred tax asset or liability is recorded for all temporary differences between financial and tax reporting and net operating loss carry forwards. Deferred tax expense (benefit) results from the net change during the year of deferred tax assets and liabilities.


Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of enactment.


No provision was made for Federal income tax.


g.

Intangible Assets


Intangible assets with finite lives are amortized over their estimated useful life. The Company monitors conditions related to these assets to determine whether events and circumstances warrant a revision to the remaining amortization period. The Company tests its intangible assets with finite lives for potential impairment whenever management concludes events or changes in circumstances indicate that the carrying amount may not be recoverable. The original estimate of an asset's useful life and the impact of an event or circumstance on either an asset's useful life or carrying value involve significant judgment. For the period November 25, 2014 (inception) through November 30, 2014 we recognized $1,000 in amortization expense. On November 25, 2014 we purchased a business plan from our founder along with product formulas and commercially available micro-needle devices.


h.

Recently Issued Accounting Pronouncements


The Company implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.


NOTE 3 – GOING CONCERN


The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As reflected in the accompanying financial statements, the Company had negative working capital of $3,010 and a deficit accumulated during the development stage of $7,010 at November 30, 2014. As of November 30, 2014, the Company had not generated revenues and had no committed sources of capital or financing.


While the Company will attempt to generate revenues from services and products when developed, the Company’s cash position may not be significant enough to support the Company’s daily operations. Management believes that implementing its business plan will provide the opportunity for the Company to continue as a going concern. While the Company believes in the viability of its strategy and in its ability to raise additional funds, there can be no assurances that it will accomplish either. The Company’s ability to continue as a going concern is dependent upon its ability to achieve profitable operations or obtain adequate financing.


The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.


NOTE 4 – SHARE CAPITAL


The Company is authorized to issue 100,000,000 shares of common stock ($0.001 par value) and 1,000,000 shares of preferred stock ($0.001 par value). The Company issued 3,000,000 shares of its common stock to its incorporator (chief executive officer and president), for organization services. These services and direct costs were valued at $3,000. Following its formation, the Company issued 1,000,000 shares of common stock to its incorporator, as consideration for the purchase of a business plan along with product formulas and commercially available micro-needle devices. Our incorporator, incurred approximately $1,000 in costs and or payments to develop and refine the tattoo removal process utilizing the product formulas and the micro-needle devices. The acquisition of the business plan along with the devices and product formula was valued at $1,000.


At November 30, 2014, there are 4,000,000 shares of common stock issued and outstanding.



F-7






NOTE 5 – LOANS - NONRELATED PARTY


As of November 30, 2014 the Company received $610 in loan proceeds from a nonrelated party. Through this nonrelated party we secured this interest free loan in order to fund working capital expenses. The Company does not expect to repay this loan anytime soon. This loan is unsecured and carries no interest rate or repayment terms.


NOTE 6 – INCOME TAXES


As of November 30, 2014, the Company had net operating loss carry forward of $7,010. This amount may be available to reduce future years’ taxable income.


 

 

As of

November 30, 2014

 

 

 

Deferred tax asset:

 

 

Net operating tax carry-forward

$

2,453

Other

 

Gross deferred tax asset

 

2,453

Valuation allowance

 

(2,453)

 

 

 

Net deferred tax asset

$


Realization of deferred tax asset is dependent upon sufficient future taxable income during the period that deductible temporary differences and carry-forward is expected to be available to reduce taxable income. As the achievement of required future taxable income is uncertain, the Company recorded a valuation allowance.


NOTE 7 – SUBSEQUENT EVENTS


The Company evaluated all events that occurred after the balance sheet date of November 30, 2014 through January 7, 2014, the date these financial statements were available. On December 8, 2014 the Company received $9,000 in loans – nonrelated party to fund working capital expenditures. These loans are unsecured and carry no interest rate and are due and payable upon demand.




F-8






This prospectus is part of a registration statement we filed with the SEC. You should rely only on the information or representations provided in this prospectus. We have authorized no one to provide you with different information. We are not making an offer of these securities in any state where the offer is not permitted. You should not assume that the information in this prospectus is accurate as of any date other than the date on the front of the document.


No one (including any salesman or broker) is authorized to provide oral or written information about this offering that is not included in this prospectus.


The information contained in this prospectus is correct only as of the date set forth on the cover page, regardless of the time of the delivery of this prospectus.


Until _______________, 2015 (90 days after the commencement of this Offering), all dealers that effect transactions in these securities, whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to the dealers' obligation to deliver a prospectus when acting as underwriters and with respect to their unsold allotments or subscriptions.


4,000,000 Shares

Remove-By-You, Inc.

Common Stock


PROSPECTUS

___________ __, 2015








TABLE OF CONTENTS


SUMMARY FINANCIAL DATA

 

7

RISK FACTORS

 

8

USE OF PROCEEDS

 

19

THIS OFFERING

 

20

DETERMINATION OF OFFERING PRICE

 

21

DILUTION

 

22

DIVIDEND POLICY

 

23

MARKET FOR SECURITIES

 

23

NOTE REGARDING FORWARD LOOKING STATEMENTS

 

25

MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

 

25

BUSINESS

 

30

DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS

 

36

PRINCIPAL SHAREHOLDERS

 

39

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

 

39

DESCRIPTION OF CAPITAL STOCK

 

40

PLAN OF DISTRIBUTION

 

43

LEGAL MATTERS

 

47

EXPERTS

 

47

WHERE YOU CAN FIND MORE INFORMATION

 

48










Part II


INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 13 OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION


The Registrant is bearing all expenses in connection with this registration statement other than sales commissions, underwriting discounts and underwriter's expense allowances designated as such. Estimated expenses payable by the Registrant in connection with the registration and distribution of the Common Stock registered hereby are as follows:


SEC Registration fee

$

4.65

NASD filing fee

 

100.00

*Accounting fees and expenses

 

6,000.00

*Legal fees and expenses

 

15,000.00

*Transfer agent fees

 

1,500.00

*Blue Sky fees and expenses

 

2,500.00

*Miscellaneous expenses

 

2,395.35

 

 

 

Total

$

27,500.00


* Indicates expenses that have been estimated for filing purposes.


RBY will pay for all costs and fees associated with this Offering in the following manner: (i) incidental fees and costs associated with this Offering, which include all expenses and fees outlined above and (ii) legal fees due and owing to our securities counsel may be deferred and paid when available if we do not achieve the maximum offering amount. We anticipate that we will be able to pay the full amount due from proceeds of this Offering if the maximum offering proceeds amount is achieved.


ITEM 14 INDEMNIFICATION OF DIRECTORS AND OFFICERS


The Company has a provision in its Certificate of Incorporation at Article XI thereof providing for indemnification of its officers and directors as follows.


Our Articles of Incorporation at Article XI provide for indemnification as follows: “No director or officer of the Corporation shall be personally liable to the Corporation or any of its stockholders for damages for breach of fiduciary duty as a director or officer; provided, however, that the foregoing provision shall not eliminate or limit the liability of a director or officer: (i) for acts or omissions which involve intentional misconduct, fraud or knowing violation of law; or (ii) the payment of dividends in violation of Section 78.300 of the Nevada Revised Statutes. Any repeal or modification of an Article by the stockholders of the Corporation shall be prospective only, and shall not adversely affect any limitation of the personal liability of a director or officer of the Corporation for acts or omissions prior to such repeal or modification.”


Insofar as indemnification for liabilities arising under the Securities Act of 1933, as amended, may be permitted to directors officers and controlling persons of the Company pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Company of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any such action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the Registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue.



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ITEM 15 RECENT SALES OF UNREGISTERED SECURITIES


During the three years preceding the filing of this Form S-1, the Registrant issued securities without registration under the Securities Act on terms and circumstances described in the following paragraphs.


Of the 4,000,000 outstanding shares, 3,000,000 were issued to Mr. Markward, the Company’s president, upon our incorporation in Nevada in November 2014 in exchange for organizational services incurred upon incorporation. Following its formation, the Company issued 1,000,000 shares of its common stock to Mr. Markward, as consideration for certain proprietary formulas to be used with a regimen of micro-needle devices to remove unwanted tattoos through a DIY or do-it-yourself program.


The foregoing issuances of securities were affected in reliance upon the exemption from registration provided by section 4(2) under the Securities Act of 1933, (the “Act”) as amended.


Notwithstanding being accredited all security holders were provided with a final pre-filing copy of the Company’s Registration Statement and acknowledged having read and reviewed same and having no further questions with respect to their respective investments.


ITEM 16 EXHIBITS


3.1*

Articles of Incorporation

3.2*

Bylaws of Remove-By-You, Inc.

5.1

Opinion of Krueger LLP

10.2*

Conflict of Interest Agreement

14.1*

Code of Ethics of Remove-By-You, Inc.

23.1

Consent of PLS CPA, a professional corporation

23.2

Consent of Krueger LLP (included in Exhibit 5.1)

99.1*

Subscription Agreement

99.2*

Escrow Agreement


* Filed with initial filing on Form S-1, January 20, 2015.


Exhibits are not part of the prospectus and will not be distributed with the prospectus.



II-2





ITEM 17 UNDERTAKINGS


The undersigned registrant hereby undertakes:


1.

To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:


i.

To include any prospectus required by section 10(a)(3) of the Securities Act of 1933;


ii.

To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than 20% change in the maximum aggregate offering price set forth in the "Calculation of Registration Fee" table in the effective registration statement.


iii.

To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement;


2.

That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and this Offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.


3.

To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of this Offering.


4.

Not used.


5.

Not used.


6.

That, for the purpose of determining liability of the registrant under the Securities Act of 1933 to any purchaser in the initial distribution of the securities: The undersigned registrant undertakes that in a primary offering of securities of the undersigned registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications, the undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:


i.

Any preliminary prospectus or prospectus of the undersigned registrant relating to this Offering required to be filed pursuant to Rule 424;


ii.

Any free writing prospectus relating to this Offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;


iii.

The portion of any other free writing prospectus relating to this Offering containing material information about the undersigned registrant or its securities provided by or on behalf of the undersigned registrant; and


iv.

Any other communication that is an offer in this Offering made by the undersigned registrant to the purchaser.



II-3






Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue.




II-4






SIGNATURES


Pursuant to the requirements of the Securities Act of 1933, the registrant has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the city of Bethel, the State of Connecticut on the 25th day of February, 2015.


 

REMOVE-BY-YOU, INC.

 

 

 

/s/ Kyle Markward

 

By: Kyle Markward, President, CEO, Principal Executive Officer, Treasurer, Chairman, Principal Financial Officer and Principal Accounting Officer



Pursuant to the requirements of the Securities Act of 1933, this Registration Statement has been signed below by the following persons in the capacities and on the date indicated.



Signature(s)

 

Title(s)

 

Date

 

 

 

 

 

/s/ Kyle Markward

 

 

 

February 25, 2015

By: Kyle Markward

Chief Executive Officer

 

President, CEO, Principal Executive Officer, Treasurer, Chairman, Principal Financial Officer and Principal Accounting Officer

 

 




II-5