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Exhibit 99.1

Kellogg Company News

 

LOGO

 

  For release:   October 30, 2014   
  Analyst Contact:   Simon Burton, CFA    (269) 961-6636
  Media Contact:   Kris Charles    (269) 961-3799

 

 

KELLOGG COMPANY REPORTS THIRD-QUARTER 2014 RESULTS; REITERATES

FULL-YEAR, CURRENCY-NEUTRAL GUIDANCE

BATTLE CREEK, Mich. – Kellogg Company (NYSE: K) today announced third-quarter results for operating profit and earnings per share that were slightly greater than the company’s expectations. Third-quarter 2014 reported net sales decreased by 2.1 percent to $3.6 billion. Internal net sales,* which exclude the effects of foreign currency translation, acquisitions, dispositions, and integration costs, decreased by 1.7 percent over the same period. Third-quarter 2014 operating profit was $365 million, a reported decrease of 27.5 percent; this decrease was driven primarily by costs associated with Project K, the company’s four-year efficiency and effectiveness program, the impact of mark-to-market accounting, and lower sales. Underlying internal operating profit,* which excludes the effects of foreign currency translation, acquisitions, dispositions, mark-to-market accounting, integration costs, and costs associated with Project K, decreased by 1.8 percent. The decline in underlying internal operating profit was largely the result of lower sales.

 

* Internal sales growth, underlying internal operating profit growth, comparable earnings, underlying effective tax rate and cash flow are all non-GAAP financial measures. See the tables herein for important information regarding these measures and a full reconciliation to the most comparable GAAP measure.

 

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Reported earnings for the third quarter 2014 were $224 million, or $0.62 per diluted share, a decrease of 31 percent from the $0.90 per diluted share reported in the third quarter of last year. This quarter’s reported earnings per share included an impact from mark-to-market of $0.11 per share, $0.19 per share of costs associated with Project K, and approximately $0.02 per share of integration costs related to the acquisition of Pringles. Excluding these items, comparable third quarter 2014 earnings* were $0.94 per share, slightly greater than anticipated by the company.

“We are pleased to have announced results for quarterly operating profit and earnings per share that were ahead of our expectations. Our international business did well in the quarter, although we continued to face the challenges in developed regions and categories that we’ve seen all year,” said John Bryant, Kellogg Company’s chairman and chief executive officer. “We have been working hard on our plans for 2015 and we have both good brand-building activities and new-product introductions planned for the first quarter, and the balance of the year. We also continue to execute the largest restructuring program in our history, which will enable us to invest back in our business and drive sustainable growth.”

North America

Net sales posted by Kellogg North America were $2.3 billion in the third quarter, a reported decrease of 4.2 percent; internal net sales decreased by 3.9 percent. The U.S. Morning Foods segment posted an internal net sales decline of 4.7 percent. Internal net sales in the U.S. Snacks segment decreased by 4.2 percent. The U.S. Specialty Channels segment posted a 4.1 percent internal net sales decline in the quarter and the North America Other segment, which is comprised of the U.S. Frozen Foods and Canadian businesses, posted a 1.1 percent decrease in internal net sales. Reported operating profit in North America decreased by 19.8 percent; underlying internal operating profit declined by 9.1 percent, as the result of lower sales.

 

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International

Reported net sales decreased by 0.6 percent in Europe in the quarter; internal net sales also decreased by 0.6 percent. In Latin America, reported net sales increased by 6.2 percent and internal net sales increased by 7.3 percent. Reported net sales in Asia Pacific increased by 4.8 percent and internal net sales increased by 5.0 percent.

Interest and Tax

Kellogg’s interest expense was $54 million in the third quarter. The underlying tax rate* in the third quarter of 2014 was 28.5 percent.

Cash flow

Cash flow,* a non-GAAP measure defined as cash from operating activities less capital expenditures, was $822 million for the first three quarters of the year. The company continues to anticipate that cash flow for the year will be at the low end of the range between $1 billion and $1.1 billion.

Year-to-date, Kellogg has repurchased $690 million of shares, far exceeding option proceeds of $151 million. The company remains on-track with its share repurchase program for the full year.

Kellogg Retains Currency-Neutral, Full-Year 2014 Guidance

The company reiterated its currency-neutral guidance for the full year of 2014. Internal net sales are expected to decline by between one and two percent. Underlying internal operating profit growth is expected to decline by between one and three percent. Currency-neutral comparable earnings per share are expected to be in a range between a decline of one percent and an increase of

 

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one percent. Integration costs associated with the acquisition of the Pringles business are still expected to be in a range between $0.07 and $0.09 per share. Costs associated with Project K are still expected to be in a range between $0.60 and $0.65 per share. As a result, earnings excluding the impact of mark-to-market accounting, integration costs, Project K and other items impacting comparability are anticipated to be between $3.81 and $3.89 per share. This year’s 53rd week is still expected to add approximately $0.07 per share to earnings and currency translation is now expected to have no impact on earnings. As a result, the company expects a full-year earnings range including the impact of the 53rd week and currency translation of between $3.88 and $3.96 per share.

Conference Call / Webcast

Kellogg will host a conference call to discuss these results on Thursday, October 30, 2014 at 9:30 a.m. Eastern Time. The conference call and accompanying presentation slides will be broadcast live over the Internet at http://investor.kelloggs.com. Analysts and institutional investors may participate in the Q&A session by dialing (877) 270-2148 in the U.S., and (412) 902-6510 outside of the U.S. Members of the media and the public are invited to attend in a listen-only mode. Rebroadcast information is available at http://investor.kelloggs.com.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of approximately $14.8 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies and crackers; a leading

 

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producer of savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

Use of Non-GAAP Financial Measures

Certain financial measures have been provided on a non-GAAP (Generally Accepted Accounting Principles) basis. Management believes the use of such non-GAAP measures provides increased transparency and assists investors in understanding the underlying operating performance of the company and its segments and in the analysis of ongoing operating trends. All non-GAAP financial measures have been reconciled with the most directly comparable GAAP financial measures in the attachments provided with the release.

Forward-Looking Statements Disclosure

This news release contains, or incorporates by reference, “forward-looking statements” with projections concerning, among other things, the Company’s efficiency-and-effectiveness program (Project K), the integration of the Pringles® business, the Company’s strategy, and the Company’s sales, earnings, margin, operating profit, costs and expenditures, interest expense, tax rate, capital expenditure, dividends, cash flow, debt reduction, share repurchases, costs, charges, rates of return,

 

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brand building, ROIC, working capital, growth, new products, innovation, cost reduction projects, workforce reductions, savings, and competitive pressures. Forward-looking statements include predictions of future results or activities and may contain the words “expects,” “believes,” “should,” “will,” “anticipates,” “projects,” “estimates,” “implies,” “can,” or words or phrases of similar meaning.

The Company’s actual results or activities may differ materially from these predictions. The Company’s future results could also be affected by a variety of factors, including the ability to implement Project K as planned, whether the expected amount of costs associated with Project K will differ from forecasts, whether the Company will be able to realize the anticipated benefits from Project K in the amounts and times expected, the ability to realize the anticipated benefits and synergies from the Pringles acquisition in the amounts and at the times expected, the impact of competitive conditions; the effectiveness of pricing, advertising, and promotional programs; the success of innovation, renovation and new product introductions; the recoverability of the carrying value of goodwill and other intangibles; the success of productivity improvements and business transitions; commodity and energy prices; labor costs; disruptions or inefficiencies in supply chain; the availability of and interest rates on short-term and long-term financing; actual market performance of benefit plan trust investments; the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs; changes in consumer behavior and preferences; the effect of U.S. and foreign economic conditions on items such as interest rates, statutory tax rates, currency conversion and availability; legal and regulatory factors including changes in food safety, advertising and labeling laws and regulations; the ultimate impact of product recalls; business disruption or other losses from war, terrorist acts or political unrest; and other items.

 

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Forward-looking statements speak only as of the date they were made, and the Company undertakes no obligation to update them publicly.

[Kellogg Company Financial News]

 

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Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF INCOME

(millions, except per share data)

 

     Quarter ended     Year-to-date period ended  

(Results are unaudited)

   September 27,
2014
    September 28,
2013
    September 27,
2014
    September 28,
2013
 

Net sales

   $ 3,639      $ 3,716      $ 11,066      $ 11,291   

Cost of goods sold

     2,347      $ 2,266        6,859      $ 6,971   

Selling, general and administrative expense

     927        946        2,761        2,743   
  

 

 

   

 

 

   

 

 

   

 

 

 

Operating profit

     365        504        1,446        1,577   

Interest expense

     54        56        156        177   

Other income (expense), net

     1        4        14        (8
  

 

 

   

 

 

   

 

 

   

 

 

 

Income before income taxes

     312        452        1,304        1,392   

Income taxes

     86        124        373        398   

Earnings (loss) from joint ventures

     (1     (2     (5     (5
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income

   $ 225      $ 326      $ 926      $ 989   
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income (loss) attributable to noncontrolling interests

     1        —          1        —     
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income attributable to Kellogg Company

   $ 224      $ 326      $ 925      $ 989   
  

 

 

   

 

 

   

 

 

   

 

 

 

Per share amounts:

        

Basic

   $ .63      $ .90      $ 2.58      $ 2.72   

Diluted

   $ .62      $ .90      $ 2.56      $ 2.70   

Dividends per share

   $ 0.49      $ 0.46      $ 1.41      $ 1.34   
  

 

 

   

 

 

   

 

 

   

 

 

 

Average shares outstanding:

        

Basic

     358        362        359        363   
  

 

 

   

 

 

   

 

 

   

 

 

 

Diluted

     360        364        361        366   
  

 

 

   

 

 

   

 

 

   

 

 

 

Actual shares outstanding at period end

         355        362   
      

 

 

   

 

 

 

 

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Kellogg Company and Subsidiaries

SELECTED OPERATING SEGMENT DATA

(millions)

 

     Quarter ended     Year-to-date period ended  

(Results are unaudited)

   September 27,
2014
    September 28,
2013
    September 27,
2014
     September 28,
2013
 

Net sales

         

U.S. Morning Foods

   $ 841      $ 883      $ 2,522       $ 2,657   

U.S. Snacks

     849        886        2,645         2,704   

U.S. Specialty

     270        281        918         932   

North America Other

     369        382        1,111         1,173   

Europe

     726        729        2,206         2,144   

Latin America

     320        302        918         914   

Asia Pacific

     264        253        746         767   
  

 

 

   

 

 

   

 

 

    

 

 

 

Consolidated

   $ 3,639      $ 3,716      $ 11,066       $ 11,291   
  

 

 

   

 

 

   

 

 

    

 

 

 

Operating profit

         

U.S. Morning Foods

   $ 118      $ 132      $ 389       $ 475   

U.S. Snacks

     67        105        292         341   

U.S. Specialty

     59        70        209         210   

North America Other

     58        70        192         223   

Europe

     61        74        181         220   

Latin America

     50        39        145         129   

Asia Pacific

     16        25        32         63   
  

 

 

   

 

 

   

 

 

    

 

 

 

Total Reportable Segments

     429        515        1,440         1,661   

Corporate

     (64     (11     6         (84
  

 

 

   

 

 

   

 

 

    

 

 

 

Consolidated

   $ 365      $ 504      $ 1,446       $ 1,577   
  

 

 

   

 

 

   

 

 

    

 

 

 

 

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Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF CASH FLOWS

(millions)

 

     Year-to-date period ended  

(unaudited)

   September 27,
2014
    September 28,
2013
 

Operating activities

    

Net income

   $ 926      $ 989   

Adjustments to reconcile net income to operating cash flows:

    

Depreciation and amortization

     375        340   

Postretirement benefit plan expense (benefit)

     (73     (10

Deferred income taxes

     2        (27

Other

     0        73   

Postretirement benefit plan contributions

     (44     (42

Changes in operating assets and liabilities, net of acquisitions

     (9     66   
  

 

 

   

 

 

 

Net cash provided by (used in) operating activities

     1,177        1,389   
  

 

 

   

 

 

 

Investing activities

    

Additions to properties

     (355     (363

Other

     7        (1
  

 

 

   

 

 

 

Net cash provided by (used in) investing activities

     (348     (364
  

 

 

   

 

 

 

Financing activities

    

Net issuances (reductions) of notes payable

     339        (309

Issuances of long-term debt

     952        645   

Reductions of long-term debt

     (959     (761

Net issuances of common stock

     164        450   

Common stock repurchases

     (690     (544

Cash dividends

     (506     (486

Other

     12        23   
  

 

 

   

 

 

 

Net cash provided by (used in) financing activities

     (688     (982
  

 

 

   

 

 

 

Effect of exchange rate changes on cash and cash equivalents

     12        (24
  

 

 

   

 

 

 

Increase (decrease) in cash and cash equivalents

     153        19   

Cash and cash equivalents at beginning of period

     273        281   
  

 

 

   

 

 

 

Cash and cash equivalents at end of period

   $ 426      $ 300   
  

 

 

   

 

 

 

Supplemental financial data:

    

Net cash provided by (used in) operating activities

   $ 1,177      $ 1,389   

Additions to properties

     (355     (363
  

 

 

   

 

 

 

Cash Flow (operating cash flow less property additions) (a)

   $ 822      $ 1,026   
  

 

 

   

 

 

 

 

(a) We use this non-GAAP measure of cash flow to focus management and investors on the amount of cash available for debt reduction, dividend distributions, acquisition opportunities, and share repurchase.

 

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Kellogg Company and Subsidiaries

CONSOLIDATED BALANCE SHEET

(millions, except per share data)

 

     September 27,
2014

(unaudited)
    December 28,
2013
*
 

Current assets

    

Cash and cash equivalents

   $ 426      $ 273   

Accounts receivable, net

     1,565        1,424   

Inventories:

    

Raw materials and supplies

     348        319   

Finished goods and materials in process

     860        929   

Deferred income taxes

     207        195   

Other prepaid assets

     166        127   
  

 

 

   

 

 

 

Total current assets

     3,572        3,267   

Property, net of accumulated depreciation of $5,717 and $5,501

     3,790        3,856   

Goodwill

     5,021        5,051   

Other intangibles, net of accumulated amortization of $40 and $34

     2,327        2,367   

Pension

     512        419   

Other assets

     550        514   
  

 

 

   

 

 

 

Total assets

   $ 15,772      $ 15,474   
  

 

 

   

 

 

 

Current liabilities

    

Current maturities of long-term debt

   $ 607      $ 289   

Notes payable

     1,079        739   

Accounts payable

     1,466        1,432   

Accrued advertising and promotion

     497        476   

Accrued income taxes

     56        69   

Accrued salaries and wages

     293        327   

Other current liabilities

     664        503   
  

 

 

   

 

 

 

Total current liabilities

     4,662        3,835   

Long-term debt

     5,963        6,330   

Deferred income taxes

     943        928   

Pension liability

     267        277   

Nonpension postretirement benefits

     62        68   

Other liabilities

     430        429   

Commitments and contingencies

    

Equity

    

Common stock, $.25 par value

     105        105   

Capital in excess of par value

     656        626   

Retained earnings

     7,161        6,749   

Treasury stock, at cost

     (3,523     (2,999

Accumulated other comprehensive income (loss)

     (1,016     (936
  

 

 

   

 

 

 

Total Kellogg Company equity

     3,383        3,545   

Noncontrolling interests

     62        62   
  

 

 

   

 

 

 

Total equity

     3,445        3,607   
  

 

 

   

 

 

 

Total liabilities and equity

   $ 15,772      $ 15,474   
  

 

 

   

 

 

 

 

* Condensed from audited financial statements.

 

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Kellogg Company and Subsidiaries

Analysis of net sales and operating profit performance

Third Quarter of 2014 versus 2013

 

(dollars in millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corp-
orate
    Consoli-
dated
 

2014 net sales

  $ 841      $ 849      $ 270      $ 369      $ 2,329      $ 726      $ 320      $ 264      $ 0      $ 3,639   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2013 net sales

  $ 883      $ 886      $ 281      $ 382      $ 2,432      $ 729      $ 302      $ 253      $ 0      $ 3,716   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2014 vs. 2013:

                   

As Reported

    -4.7     -4.2     -4.1     -3.5     -4.2     -0.6     6.2     4.8     0.0     -2.1

Acquisitions/Divestitures

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0

Integration impact (a)

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.6     0.0     0.0

Foreign currency impact

    0.0     0.0     0.0     -2.4     -0.3     0.0     -1.1     -0.8     0.0     -0.4

Subtotal - internal business (b)

    -4.7     -4.2     -4.1     -1.1     -3.9     -0.6     7.3     5.0     0.0     -1.7

Volume (tonnage) (c)

            -2.3     -0.1     -5.1     1.8     0.0     -1.9

Pricing/mix

            -1.6     -0.5     12.4     3.2     0.0     0.2

(dollars in millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corp-
orate
    Consoli-
dated
 

2014 operating profit

  $ 118      $ 67      $ 59      $ 58      $ 302      $ 61      $ 50      $ 16      ($ 64   $ 365   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2013 operating profit

  $ 132      $ 105      $ 70      $ 70      $ 377      $ 74      $ 39      $ 25      ($ 11   $ 504   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2014 vs. 2013:

                   

As Reported

    -10.5     -36.2     -14.2     -18.2     -19.8     -17.4     29.5     -32.1     -512.6     -27.5

Acquisitions/Divestitures

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0

Integration impact (a)

    0.0     0.0     0.0     0.3     0.0     0.8     0.9     3.8     -27.4     0.5

Foreign currency impact

    -0.1     0.0     0.0     -2.6     -0.5     0.6     -0.8     -1.4     16.1     -0.3

Mark-to-market (d)

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0     -611.6     -13.1

Restructuring and cost reduction activities (e)

    -6.7     -26.3     0.2     -2.7     -10.2     -22.6     9.6     -39.8     -149.3     -12.8
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Underlying internal (f)

    -3.7     -9.9     -14.4     -13.2     -9.1     3.8     19.8     5.3     259.6     -1.8
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes impact of integration costs associated with the Pringles acquisition.
(b) Internal net sales growth for 2014 excludes the impact of acquisitions, divestitures, integration costs and impact of foreign currency translation. Internal net sales growth is a non-GAAP financial measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within these tables.
(c) We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.
(d) Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2013 and 2012. These amounts have been recognized in the first quarter of 2014 and 2013, respectively. During the third quarter of 2014, we remeasured the benefit obligation for an impacted other nonpension postretirement plan. The remeasurement resulted in a mark-to-market loss of $7 million primarily due to a lower discount rate. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(e) Costs incurred related primarily to the execution of Project K, a global four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. The 2013 periods presented have been recast to exclude all restructuring and cost reduction activities from underlying and comparable results. Previously, only costs associated with Project K were excluded from underlying and comparable results.
(f) Underlying internal operating profit growth excludes the impact of foreign currency translation, pension plans and commodity contracts mark-to-market adjustments, costs related to restructuring and cost reduction activities, and if applicable, acquisitions, dispositions, and integration costs associated with the acquisition of Pringles. We believe the use of this non-GAAP measure provides increased transparency and assists in understanding underlying operating performance. This non-GAAP measure is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.

 

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Kellogg Company and Subsidiaries

Analysis of net sales and operating profit performance

Year-to-date 2014 versus 2013

 

    U.S.     U.S.     U.S.     N. America     North           Latin     Asia     Corp-     Consoli-  

(dollars in millions)

  Morning Foods     Snacks     Specialty     Other     America     Europe     America     Pacific     orate     dated  

2014 net sales

  $ 2,522      $ 2,645      $ 918      $ 1,111      $ 7,196      $ 2,206      $ 918      $ 746      $ 0      $ 11,066   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2013 net sales

  $ 2,657      $ 2,704      $ 932      $ 1,173      $ 7,466      $ 2,144      $ 914      $ 767      $ 0      $ 11,291   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2014 vs. 2013:

                   

As Reported

    -5.0     -2.2     -1.5     -5.3     -3.6     2.9     0.5     -2.6     0.0     -2.0

Acquisitions/Divestitures

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     -0.1     0.0     0.0

Integration impact (a)

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.4     0.0     0.0

Foreign currency impact

    0.0     0.0     0.0     -2.6     -0.4     3.4     -2.4     -4.2     0.0     -0.1

Subtotal - internal business (b)

    -5.0     -2.2     -1.5     -2.7     -3.2     -0.5     2.9     1.3     0.0     -1.9

Volume (tonnage) (c)

            -3.1     -0.1     -6.9     0.4     0.0     -2.6

Pricing/mix

            -0.1     -0.4     9.8     0.9     0.0     0.7
    U.S.     U.S.     U.S.     N. America     North           Latin     Asia     Corp-     Consoli-  

(dollars in millions)

  Morning Foods     Snacks     Specialty     Other     America     Europe     America     Pacific     orate     dated  

2014 operating profit

  $ 389      $ 292      $ 209      $ 192      $ 1,082      $ 181      $ 145      $ 32      $ 6      $ 1,446   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2013 operating profit

  $ 475      $ 341      $ 210      $ 223      $ 1,249      $ 220      $ 129      $ 63      ($ 84   $ 1,577   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2014 vs. 2013:

                   

As Reported

    -18.1     -14.6     -0.1     -14.2     -13.4     -17.9     12.3     -48.6     107.5     -8.3

Acquisitions/Divestitures

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     1.2     0.0     0.1

Integration impact (a)

    0.0     2.9     0.0     0.4     0.9     -0.5     0.6     5.2     -18.2     1.2

Foreign currency impact

    0.0     0.0     0.0     -3.0     -0.6     5.2     2.0     -3.3     27.2     0.4

Mark-to-market (d)

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0     80.6     5.7

Restructuring and cost reduction activities (e)

    -6.6     -9.5     0.2     -4.4     -5.8     -25.6     -1.5     -26.1     -97.7     -10.8
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Underlying internal (f)

    -11.5     -8.0     -0.3     -7.2     -7.9     3.0     11.2     -25.6     115.6     -4.9
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes impact of integration costs associated with the Pringles acquisition.
(b) Internal net sales growth for 2014 excludes the impact of acquisitions, divestitures, integration costs and impact of foreign currency translation. Internal net sales growth is a non-GAAP financial measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within these tables.
(c) We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.
(d) Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2013 and 2012. These amounts have been recognized in the first quarter of 2014 and 2013, respectively. During the third quarter of 2014, we remeasured the benefit obligation for an impacted other nonpension postretirement plan. The remeasurement resulted in a mark-to-market loss of $7 million primarily due to a lower discount rate. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(e) Costs incurred related primarily to the execution of Project K, a global four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. The 2013 periods presented have been recast to exclude all restructuring and cost reduction activities from underlying and comparable results. Previously, only costs associated with Project K were excluded from underlying and comparable results.
(f) Underlying internal operating profit growth excludes the impact of foreign currency translation, pension plans and commodity contracts mark-to-market adjustments, costs related to restructuring and cost reduction activities, and if applicable, acquisitions, dispositions, and integration costs associated with the acquisition of Pringles. We believe the use of this non-GAAP measure provides increased transparency and assists in understanding underlying operating performance. This non-GAAP measure is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.

 

- more -

- 13 -


Kellogg Company and Subsidiaries

Restructuring and cost reduction activities

(millions)

 

     Quarter ended September 27, 2014     Year-to-date period ended September 27, 2014  
     Cost of goods
sold
    Selling, general and
administrative
expense
    Total     Cost of goods
sold
    Selling, general and
administrative
expense
    Total  

2014

            

U.S. Morning Foods

   $ 12      $ 3      $ 15      $ 36      $ 5      $ 41   

U.S. Snacks

     30        2        32        39        3        42   

U.S. Specialty

     —          1        1        1        1        2   

North America Other

     2        —          2        8        3        11   

Europe

     21        2        23        30        33        63   

Latin America

     1        —          1        1        5        6   

Asia Pacific

     11        —          11        17        5        22   

Corporate

     (13     20        7        (12     49        37   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

   $ 64      $ 28      $ 92      $ 120      $ 104      $ 224   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
     Quarter ended September 28, 2013     Year-to-date period ended September 28, 2013  
     Cost of goods
sold
    Selling, general and
administrative
expense
    Total     Cost of goods
sold
    Selling, general and
administrative
expense
    Total  

2013

            

U.S. Morning Foods

   $ 5      $ 2      $ 7      $ 7      $ 5      $ 12   

U.S. Snacks

     2        2        4        4        6        10   

U.S. Specialty

     —          1        1        1        2        3   

North America Other

     —          —          —          —          1        1   

Europe

     3        3        6        3        3        6   

Latin America

     1        2        3        1        2        3   

Asia Pacific

     1        —          1        7        —          7   

Corporate

     —          7        7        —          7        7   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

   $ 12      $ 17      $ 29      $ 23      $ 26      $ 49   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2014 Variance - better(worse) than 2013

            

U.S. Morning Foods

   $ (7   $ (1   $ (8   $ (29   $ —        $ (29

U.S. Snacks

     (28     —          (28     (35     3        (32

U.S. Specialty

     —          —          —          —          1        1   

North America Other

     (2     —          (2     (8     (2     (10

Europe

     (18     1        (17     (27     (30     (57

Latin America

     —          2        2        —          (3     (3

Asia Pacific

     (10     —          (10     (10     (5     (15

Corporate

     13        (13     —          12        (42     (30
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

   $ (52   $ (11   $ (63   $ (97   $ (78   $ (175
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

- more -

- 14 -


Kellogg Company and Subsidiaries

Integration Costs*

(millions)

 

     Quarter ended September 27, 2014      Year-to-date period ended September 27, 2014  
     Net Sales      Cost of goods
sold
    Selling, general and
administrative
expense
     Total      Net Sales      Cost of goods
sold
    Selling, general and
administrative
expense
     Total  

2014

                     

U.S. Snacks

   $ —         $ —        $ —         $ —         $ —         $ —        $ —         $ —     

North America Other

     —           —          —           —           —           —          —           —     

Europe

     —           5        2         7         —           14        7         21   

Latin America

     —           —          —           —           —           —          —           —     

Asia Pacific

     —           1        —           1         —           2        1         3   

Corporate

     —           —          —           —           —           —          1         1   
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

    

 

 

   

 

 

    

 

 

 

Total

   $ —         $ 6      $ 2       $ 8       $ —         $ 16      $ 9       $ 25   
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

    

 

 

   

 

 

    

 

 

 
     Quarter ended September 28, 2013      Year-to-date period ended September 28, 2013  
     Net Sales      Cost of goods
sold
    Selling, general and
administrative
expense
     Total      Net Sales      Cost of goods
sold
    Selling, general and
administrative
expense
     Total  

2013

                     

U.S. Snacks

   $ —         $ —        $ —         $ —         $ —         $ 1      $ 10       $ 11   

North America Other

     —           —          —           —           1         —          —           1   

Europe

     —           3        4         7         —           7        11         18   

Latin America

     —           —          1         1         —           —          1         1   

Asia Pacific

     2         —          1         3         4         1        6         11   

Corporate

     —           —          1         1         —           —          6         6   
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

    

 

 

   

 

 

    

 

 

 

Total

   $ 2       $ 3      $ 7       $ 12       $ 5       $ 9      $ 34       $ 48   
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

    

 

 

   

 

 

    

 

 

 

2014 Variance - better(worse) than 2013

                     

U.S. Snacks

   $ —         $ —        $ —         $ —         $ —         $ 1      $ 10       $ 11   

North America Other

     —           —          —           —           1         —          —           1   

Europe

     —           (2     2         —           —           (7     4         (3

Latin America

     —           —          1         1         —           —          1         1   

Asia Pacific

     2         (1     1         2         4         (1     5         8   

Corporate

     —           —          1         1         —           —          5         5   
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

    

 

 

   

 

 

    

 

 

 

Total

   $ 2       $ (3   $ 5       $ 4       $ 5       $ (7   $ 25       $ 23   
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

    

 

 

   

 

 

    

 

 

 

 

* Integration costs are charges incurred by the Company as a direct result of the work performed for the acquisition of the Pringles business.

 

- more -

- 15 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Operating Profit

to Comparable Operating Profit

Quarter ended September 27, 2014

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

  $ 118      $ 67      $ 59      $ 58      $ 61      $ 50      $ 16      $ (64   $ 365   

Mark-to-market (a)

    —          —          —          —          —          —          —          (66     (66

Restructuring and cost reduction activities (b)

    (15     (32     (1     (2     (23     (1     (11     (7     (92
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Underlying Operating Profit (c)

  $ 133      $ 99      $ 60      $ 60      $ 84      $ 51      $ 27      $ 9      $ 523   

Pringles integration costs

    —          —          —          —          (7     —          (1     —          (8
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating Profit (d)

  $ 133      $ 99      $ 60      $ 60      $ 91      $ 51      $ 28      $ 9      $ 531   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Quarter ended September 28, 2013

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

  $ 132      $ 105      $ 70      $ 70      $ 74      $ 39      $ 25      $ (11   $ 504   

Mark-to-market (a)

    —          —          —          —          —          —          —          2        2   

Restructuring and cost reduction activities (b)

    (7     (4     (1     —          (6     (3     (1     (7     (29
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Underlying Operating Profit (c)

  $ 139      $ 109      $ 71      $ 70      $ 80      $ 42      $ 26      $ (6   $ 531   

Pringles integration costs

    —          —          —          —          (7     (1     (3     (1     (12
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating Profit (d)

  $ 139      $ 109      $ 71      $ 70      $ 87      $ 43      $ 29      $ (5   $ 543   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2013 and 2012. These amounts have been recognized in the first quarter of 2014 and 2013, respectively. During the third quarter of 2014, we remeasured the benefit obligation for an impacted other nonpension postretirement plan. The remeasurement resulted in a mark-to-market loss of $7 million primarily due to a lower discount rate. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(b) Costs incurred related primarily to the execution of Project K, a global four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. The 2013 periods presented have been recast to exclude all restructuring and cost reduction activities from underlying and comparable results. Previously, only costs associated with Project K were excluded from underlying and comparable results.
(c) Underlying Operating Profit excludes the impact of pension plans and commodity contracts mark-to-market adjustments and costs related to restructuring and cost reduction activities. The Company believes the use of this non-GAAP measure provides increased transparency and assists in understanding underlying operating performance. This non-GAAP measure is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. Underlying operating profit for the quarters ended September 27, 2014 and September 28, 2013 includes postretirement benefit plan expense (income) of ($23) million and ($2) million, respectively.
(d) Comparable Operating Profit is a non-GAAP measure that excludes the impact of mark-to-market adjustments on pension plans and commodity contracts, the impact of restructuring and cost reduction activities and the impact of integration costs related to the acquisition of the Pringles business.

 

- more -

- 16 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Operating Profit

to Comparable Operating Profit

Year-to-date period ended September 27, 2014

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

  $ 389      $ 292      $ 209      $ 192      $ 181      $ 145      $ 32      $ 6      $ 1,446   

Mark-to-market (a)

    —          —          —          —          —          —          —          38        38   

Restructuring and cost reduction activities (b)

    (41     (42     (2     (11     (63     (6     (22     (37     (224
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Underlying Operating Profit (c)

  $ 430      $ 334      $ 211      $ 203      $ 244      $ 151      $ 54      $ 5      $ 1,632   

Pringles integration costs

    —          —          —          —          (21     —          (3     (1     (25
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating Profit (d)

  $ 430      $ 334      $ 211      $ 203      $ 265      $ 151      $ 57      $ 6      $ 1,657   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Year-to-date period ended September 28, 2013

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    N. America
Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

  $ 475      $ 341      $ 210      $ 223      $ 220      $ 129      $ 63      $ (84   $ 1,577   

Mark-to-market (a)

    —          —          —          —          —          —          —          (59     (59

Restructuring and cost reduction activities (b)

    (12     (10     (3     (1     (6     (3     (7     (7     (49
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Underlying Operating Profit (c)

  $ 487      $ 351      $ 213      $ 224      $ 226      $ 132      $ 70      $ (18   $ 1,685   

Pringles integration costs

    —          (11     —          (1     (18     (1     (11     (6     (48
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating Profit (d)

  $ 487      $ 362      $ 213      $ 225      $ 244      $ 133      $ 81      $ (12   $ 1,733   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2013 and 2012. These amounts have been recognized in the first quarter of 2014 and 2013, respectively. During the third quarter of 2014, we remeasured the benefit obligation for an impacted other nonpension postretirement plan. The remeasurement resulted in a mark-to-market loss of $7 million primarily due to a lower discount rate. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(b) Costs incurred related primarily to the execution of Project K, a global four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. The 2013 periods presented have been recast to exclude all restructuring and cost reduction activities from underlying and comparable results. Previously, only costs associated with Project K were excluded from underlying and comparable results.
(c) Underlying Operating Profit excludes the impact of pension plans and commodity contracts mark-to-market adjustments and costs related to restructuring and cost reduction activities. The Company believes the use of this non-GAAP measure provides increased transparency and assists in understanding underlying operating performance. This non-GAAP measure is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. Underlying operating profit for the year-to-date period ended September 27, 2014 and September 28, 2013 includes postretirement benefit plan expense (income) of ($68) million and ($10) million, respectively.
(d) Comparable Operating Profit is a non-GAAP measure that excludes the impact of mark-to-market adjustments on pension plans and commodity contracts, the impact of restructuring and cost reduction activities and the impact of integration costs related to the acquisition of the Pringles business.

 

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Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported EPS to Comparable EPS

 

     Quarter ended     Year-to-date period ended  
     September 27, 2014     September 28,
2013
    September 27,
2014
    September 28,
2013
 

Reported EPS

   $ 0.62      $ 0.90      $ 2.56      $ 2.70   

Mark-to-market(a)

     (0.11     0.00        0.08        (0.12

Restructuring and cost reduction activities(b)

     (0.19     (0.05     (0.45     (0.09

Pringles Integration costs

     (0.02     (0.02     (0.05     (0.09
  

 

 

   

 

 

   

 

 

   

 

 

 

Comparable EPS(c)

   $ 0.94      $ 0.97      $ 2.98      $ 3.00   
  

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2013 and 2012. These amounts have been recognized in the first quarter of 2014 and 2013, respectively. During the third quarter of 2014, we remeasured the benefit obligation for an impacted other nonpension postretirement plan. The remeasurement resulted in a mark-to-market loss of $7 million primarily due to a lower discount rate. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(b) Costs incurred related primarily to the execution of Project K, a global four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories. The 2013 periods presented have been recast to exclude all restructuring and cost reduction activities from underlying and comparable results. Previously, only costs associated with Project K were excluded from underlying and comparable results.
(c) Comparable EPS is a non-GAAP measure that excludes the impact of mark-to-market adjustments on pension plans and commodity contracts, the impact of costs related to restructuring and cost reduction activities, and the impact of integration costs related to the acquisition of the Pringles business.

 

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Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Effective

Tax Rate to Underlying Effective Tax Rate

 

     Quarter ended     Year-to-date period
ended
 
     September 27, 2014     September 27, 2014  

Reported Effective Tax Rate

     27.7     28.6

Mark-to-market (a)

     -1.3     -0.3

Restructuring and cost reduction activities (b)

     0.5     0.2
  

 

 

   

 

 

 

Underlying Reported Effective Tax Rate (c)

     28.5     28.7
  

 

 

   

 

 

 

 

(a) Mark-to-market adjustments, in general, were incurred in jurisdictions with tax rates higher than our reported effective tax rate during the quarter and year-to-date period ended September 27, 2014.
(b) Costs incurred related to the execution of restructuring and cost reduction activities, in general, were incurred in jurisdictions with tax rates lower than our effective tax rate during the quarter and year-to-date period ended September 27, 2014.
(c) Underlying reported effective tax rate is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.

 

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