Item 1.01                                           Entry into a Material Definitive Agreement.

On September 18, 2014, Fantex, Inc., a Delaware corporation (the “Company”), entered into a Brand Agreement (the “brand contract”) with Alshon Jeffery and Ben and Jeffery Inc., a professional services company affiliated with Alshon Jeffery (together, “Alshon Jeffery”), pursuant to which the Company will acquire a minority interest equal to 13% of the income that Alshon Jeffery receives from and after September 18, 2014, or in the case of income received under his NFL player contract, from and after September 7, 2014, subject to the terms and exceptions specified in such brand contract, contingent upon the Company obtaining financing to pay the $7.94 million purchase price to Alshon Jeffery.

The brand contract is intended to remain in effect indefinitely and, except as set forth below, may be terminated only upon mutual agreement of the Company and Alshon Jeffery. Either party may terminate the brand contract on or after January 31, 2015 if the Company does not obtain the financing necessary to pay the $7.94 million purchase price to Alshon Jeffery. If Alshon Jeffery resigns from his employment as a professional football player in the National Football League (“NFL”) within two years of the date of any such financing for any reason other than a “good reason,” the Company may elect in its sole discretion to terminate the brand contract and Alshon Jeffery will be required to pay to the Company approximately $8.36 million (net of any amounts previously paid to the Company by him pursuant to the brand contract).

“Good reason” means Alshon Jeffery’s resignation from his employment as a professional football player in the NFL for any of the following reasons:

(a)                                 he suffers or sustains a major injury which renders him incapable of performing as a professional football player; or

(b)                                 he suffers or sustains a major injury after the consummation of the offering of a Company tracking stock linked to the value of the brand contract and a qualified medical doctor (depending on the nature of the major injury) advises Alshon Jeffery that as a result thereof he is putting his physical health at substantial risk (i.e., a risk that is substantially greater than simply by virtue of his participation as a professional football player) by continuing to perform as a professional football player.

In addition, the brand contract contains terms, conditions, events of defaults and covenants customary for each of the Company’s brand contracts, including an obligation of the Company to indemnify Alshon Jeffery (and his heirs and assigns) against any third-party lawsuit arising from Alshon Jeffery being a party to the brand contract, including claims relating to (a) any breach of the Company’s representations and warranties in the brand contract, (b) any violation of law by the Company and (c) certain matters in connection with some financing methods the Company may use to obtain financing relating to the brand contract, other than, in each case, those arising out of or relating to any breach of the brand contract by Alshon Jeffery.

A copy of the Company’s press release announcing the foregoing is furnished as Exhibit 99.1 and is incorporated by reference into this Item 1.01.

Item 9.01.                                        Financial Statements and Exhibits.

(d)                       Exhibits.

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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: September 18, 2014

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INDEX TO EXHIBITS FILED WITH

THE CURRENT REPORT ON FORM 8-K DATED SEPTEMBER 18, 2014

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