UNITED STATES 

SECURITIES AND  EXCHANGE  COMMISSION  WASHINGTON, D.C.    20549 

FORM  10-Q 

x QUARTERLY  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES  EXCHANGE  ACT  OF  1934 

For the  quarterly  period  ended  June  30,  2014 

¨  TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES  EXCHANGE  ACT  OF  1934  For  the  transition  period  from     to 

Commission File  No.  333-176684 

                                                                         NUZEE, INC.                                                                   

(exactname of registrant as specified in its charter)                                 

                              Nevada                                                                                 38-3849791                     

(Stateor other jurisdiction of incorporation or organization)             (I.R.S.Employer Identification Number) 

                                10815 Rancho Bernardo Road, Suite 250, San  Diego,  CA  92127                              

(Address of  principal  executive  offices)      (zip  code) 

                                            (858) 549-6893  or toll  free  (855)  936-8933                                              

(Registrant’s telephone  number,  including  area  code)  Securities  registered  pursuant  to  Section  12(b)  of  the  Act: 

                              Titles of  each class                                                    Name of  each exchange  on  which  registered                 

None                                                                                             N/A                

Indicate by  check  mark  whether  the  registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934  during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing  requirements  for  the  past  90  days.   Yes    ¨ No  x

Indicate by  check  mark  whether  the  registrant  has  submitted  electronically  and  posted  on  its  corporate  Web  site,  if  any,  every  Interactive  Data  File  required  to  be  submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T  (§232.405  of  this  chapter)  during  the  preceding  12  months  (or  for  such 

Item 2.         Unregistered Sales  of  Equity  Securities  and  Use  of  Proceeds 

Item 3.         Defaults  Upon  Senior  Securities 

Item 4.         Mine  Safety  Disclosures 

Item 5.         Other Information 

Item 6.         Exhibits 

FORWARD-LOOKING INFORMATION 

This Quarterly  Report  on  Form  10-Q  of  NuZee,  Inc. contains  “forward-looking  statements”  that  may  state  our  management’s  plans,  future  events,  objectives,  current  expectations,  estimates, forecasts,  assumptions  or  projections  about  the  company  and  its  business.    Any  statement  in  this  report  that  is  not  a  statement  of  historical  fact  is  a  forward-looking  statement,  and in  some  cases,  words  such  as  “believes,”  “estimates,”  “projects,”  “expects,”  “intends,”  “may,”  “anticipates,”  “plans,”  “seeks,”  and  similar  expressions  identify  forward-looking  statements.    Forward-looking  statements  involve  risks  and  uncertainties  that  could  cause  actual  outcomes  and  results  to  differ  materially  from the  anticipated  outcomes  or  results.   These  statements  are  not  guarantees  of  future  performance,  and  undue  reliance  should  not  be  placed  on  these  statements.    It  is  important  to  note  that  our  actual  results  could      differ  materially  from  what is  expressed  in  our  forward-looking  statements  due  to  the  risk  factors  described  in  the  section  of  our  Form  10-K  filed  on  January  14,  2014  entitled  “Risk  Factors.” 

We undertake  no  obligation  to  update  publicly  any  forward-looking  statements,  whether  as  a  result  of  new  information,  future  events  or  otherwise. 

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Item 1.    Financial  Statements. 

PART I. 

F-1

F-2

Nuzee, Inc. 

NOTES   TO  CONSOLIDATED    FINANCIAL  STATEMENTS 

(Unaudited)  

June 30,  2014 

1.      BASIS  OF  PRESENTATION  AND  SUMMARY OF  SIGNIFICANT  ACCOUNTING  POLICIES 

The accompanying  unaudited  interim  financial  statements  of  Nuzee,  Inc.  have  been  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  of  America  and  rules  of  the  Securities  and  Exchange  Commission,  and  should  be  read  in  conjunction  with  the  audited  financial  statements  and  notes  thereto  contained  in  the  Company’s  annual  report  on  Form  10-K  for  the  initial  period  ended  September  30,  2013  as  filed  with  the  SEC.  In  the  opinion  of  management,  all  adjustments,  consisting  of  normal  recurring  adjustments,  necessary  for  a  fair  presentation  of  financial  position  and  the  results  of  operations  for  the  interim  periods  presented  have  been  reflected  herein.  The  results  of  operations  for  interim  periods  are  not  necessarily  indicative  of  the  results  to  be  expected  for  the  full  year.  Notes  to  the  consolidated  financial  statements  which  would  substantially  duplicate  the  disclosure  contained  in  the  audited  financial  statements  as  reported  in  the  annual  report  on  Form  10-K  have  been  omitted. 

In the quarter ended June 30, 2014, the Company has elected to early adopt Accounting Standards Update No. 2014-10, Development Stage Entities (Topic 915): Elimination of Certain Financial Reporting Requirements. The adoption of this ASU allows the company to remove the inception to date information and all references to development stage.

Going Concern 

The accompanying  financial  statements  have  been  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  of  America,  which  contemplates  continuation  of  the   Company  as  a  going  concern.  The  Company has  had  recurring  losses,  large  accumulated deficits,  is  dependent  on  the  shareholder  to  provide  additional  funding  for  operating  expenses  and  has  no  recurring  revenues.  These  items  raise  substantial  doubt  about  the  Company’s  ability  to  continue  as  a  going  concern. 

Equity based  payments 

The Company  accounts  for  equity  instruments  issued  to  employees  in  accordance  with  ASC  718  "Stock  Compensation".  Under  this  guidance,  stock  compensation  expense  is  measured  at  the  grant  date,  based  on  the  fair  value  of  the  award,  and  is  recognized  as  an  expense  over  the  estimated  service  period  (generally  the  vesting  period)  on  the  straight-line  attribute  method. 

2.          RELATED  PARTY  TRANSACTIONS 

During October  2013,  the  Company  entered  into  a  Compromise  Agreement  with  the  Company’s  majority  shareholder  to  settle  the  related  party  receivable.  In  consideration  of  the  compromises  contained  in  the  agreement  the  Company’s  majority  shareholder  agreed  to  forgive  a  note  in  the  amount  of  $50,000,  cancel  8,966,100 shares,  and the  Company  forgave  the  related  party  receivable  of  $139,661. 

3.         COMMON  STOCK 

During March  2014,  the  Company  sold  613,667  shares  at  $0.60  per  share,  for  an aggregate  purchase  price  of  $368,200. 

During April to June 2014,  the  Company  sold 450,000 shares at $0.60 per share, for an aggregate purchase price of $270,000.

4.    STOCK  OPTIONS 

During October  2013  the  Company  granted  3,471,665  options  to  employee.  The  right  to  exercise  these  options  shall  vest  and  become  25%  exercisable  on  the  first  anniversary  of  when  granted,  with  the  exception  that  100%  of  options  issued  to  one  employee  vested  immediately.  The  remaining  options  shall  vest  and  become  exercisable  ratably  over  the  next  36  months,  with  the  exception  that  options  issued  to  2  employees  shall  vest  and  become  exercisable  over  18  months  and  option  issued  to  one  employee  shall vest  and  become  exercisable  as  of  the  effective  date  of  the  Option  Agreement.  The  exercise  price  is  $0.48  per  share  and  will  expire  ten  years  from  the  grant  date,  unless  terminated  earlier  as  provided  by  the  Option  Agreements. 

The fair  value  of  each  option  award  was  estimated  on  the  date  of  grant  using  the  Black-Scholes  option  valuation  model  using  the  assumptions  noted  as  follows: expected  volatility  was  based  on  historical  trading  in  the  company's  stock.  The  expected  term  of  options  granted  was  determined  using  the  simplified  method  under  SAB  107  and  represents  one-half  the  exercise  period.  The  risk-free  rate  is  calculated  using  the  U.S.  Treasury  yield  curve,  and  is  based on  the  expected  term  of  the  option.  The  Company  has  estimated  there  will  be  no  forfeitures. 

The Black-Scholes  option  pricing  model  was  used  with  the  following  weighted  average  assumptions  for  options  granted  during  the  nine  months  ended  June 30,  2014: 

Risk-free interest  rate  1%  -  2%  Expected  option  life  5 years Expected  volatility  300%   

Expected dividend  yield  0.0% 

At June 30,  2014,  2,535,902  options  are  exercisable  and  the  Company  recognized  $1,480,480  of  stock  options  expenses  during  the  nine  months  ended  June 30,  2014. 

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5.    STOCK WARRANTS

During nine months ended June 30, 2014, the Company granted 100,000 warrants to advisors.  The right to exercise these warrants shall vest in equal eight quarterly installments over the twenty-four (24) months following the date their vesting begins, subject to their continued engagement as a service provider though each such date. The  exercise  price  equal to the current fair market value per  share on the date of grant and  will  expire  ten  years  from  the  grant  date,  unless  terminated  earlier  as  provided  by  the  Warrant Agreements.   

The Black-Scholes  warrant  pricing  model  was  used  with  the  following  weighted  average  assumptions  for  options  granted  during  the  nine  months  ended  June 30,  2014: 

Risk-free interest  rate  2.53% 

Expected  life  10 years

Expected  volatility  300%   

Expected dividend  yield   0.0% 

At June 30,  2014,  12,500  warrants are  exercisable  and  the  Company  recognized  $7,500  of  warrant  expenses  during  the  nine  months  ended  June 30,  2014. 

6.    SUBSEQUENT  EVENTS 

During July  2014,  the  Company  sold  113,847  shares  at  $0.60  per  share,  for  an aggregate  purchase  price  of  $68,308.  

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Item 2.    Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations. 

The following  plan  of  operation  provides  information  which  management  believes  is  relevant  to  an assessment  and  understanding  of  our  results  of  operations  and  financial  condition.   The  discussion  should  be  read along  with  our  financial  statements  and  notes  thereto.    This  section  includes  a  number  of  forward-looking  statements  that  reflect  our  current  views  with  respect  to  future  events  and  financial  performance.    Forward-looking  statements  are  often  identified  by  words  like  believe,  expect,  estimate, anticipate,  intend,  project  and  similar  expressions,  or  words  which,  by  their  nature,  refer  to  future  events.    You  should  not  place  undue  certainty  on  these  forward-  looking  statements.    These  forward-looking  statements  are  subject  to  certain  risk  s and  uncertainties  that  could  cause  actual  results  to  differ  materially  from  our  predictions. 

Plan of  Operations 

Short Term  Goals  (12  Months)  Market  Awareness,  Growth Expansion 

Based on the initial commercial launch and availability of the product,  the  Company’s  growth  plans  include  continuing  efforts  to: 

·   Launch  distributors  in  Asia  to  introduce  and  distribute  Coffee  Blenders  family  of  products  as  market  awareness  and  interest  in  functional  beverages  is  well  understood. 

·   Build  a  targeted  distribution  network  in the United States for  our  Coffee  Blenders  functional  beverages  by  signing  retailers  that  serve  the  mass consumer K-cup  and  Coffee  replenishment  channels; 

·   Increase  awareness  for  Coffee  Blenders  through  direct communications  and  sampling  programs; 

In April  2014,  we  officially  launched  the  Coffee  Blenders  products  through  international  press  announcement  and  began  stocking  product  for  resell  on  Coffee  Blenders.com  and Amazon.com.  In the most recent quarter we augmented our direct efforts and started to supply product to regional and national coffee distributors. 

Furthermore, the Company plans to pursue direct and indirect distribution to select retailers nationwide. As a result, the Company invested in a new formula and product development effort in order to achieve retail channel price points.  In addition, the Company hired a new VP of Business Development and Sales with significant experience in the retail and beverage channels to accelerate our launch.  We are very encouraged by the initial interest and traction received from retailers and expect Coffee Blenders to be available for purchase in regional specialty chains by the end of the year that focus on premium quality coffee offerings for their customers.  Product availability is pending for national and regional chain with announcements to follow. 

We embarked  on  researching  and  building  brand  and  product  awareness  through  editor/blogger  outreach,  digital advertising campaigns and  product sampling  at  local  universities,  functions,  events, etc.    The initial results are encouraging and the Company plans to continue to selectively participate in events.  In the current quarter we also explored  co-marketing  programs  with Fitness and Health associations (e.g. health professionals and wellness organizations) and believe they also provide a solid opportunity to build brand and product awareness among their based of clients.  Joint sponsorship programs with companies are in development.  The Company hopes to announce sponsors in the coming months. 

We saw mixed results from our search  engine  marketing  (SEM) and social outreach programs.  As a result, we will continue to invest in digital marketing only where it provides a return on investment that covers the shipping expenses associated with sampling the product. 

For each of the above initiatives, we continue to measure overall results using  a  host  of  costing  parameters  not  limited  to  the  following:  product  slotting  fees,  overall  margin  requirements,  retail activation costs, market development  fees,  return  allowances,  broadcast  advertising  and  promotional  marketing  plans,  in-store  and  channel  detailing,  product  sampling  and  customer  demoing  as  well  as  transportation  and  logistics  cost, cross dock  fees,  shelf-life  expiration  swaps,  and initial  and  recurring  inventory  loading  levels in order to

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The Company  plans  going  forward  include  the  following  milestones: 

If we  are  unable  to  receive  funding  our  plans  will  be  dramatically  and  negatively  impacted  such  that  we  will  prioritize  go  to  market  strategies  based  on  reduced  operations  and  available  capital. 

Long Term  Goals  (Five  Years) 

The Company  believes  that  there  will be  significant  expansion  opportunities  in  existing  markets  through  new  products  as  well  as  in  new  regions  outside  of  the  United  States  in  a  combination  of  market  development  and  product  licensing. 

The Company  believes  that  our  limited  resources  may  pose  a  challenge  to  our  expansion  goals  and  therefore  anticipates  that  it  may  require  additional  capital  in future  years  to  fund  expansion.  There  can be  no  assurance that  our  expansion  strategy  will  be  accretive  to  our  earnings  within  a  reasonable  period  of  time.  However,  the  Company  believes  that  it  can improve  its  operational  efficiencies  and  reduce  the  need  for  new  capital  by  carefully  managing  the  business  based  on  the  following  economic  fundamentals  within  accretive  margin  and  cost  contribution  modeling. 

Results of  Operations 

Comparison of the three months ended June 30, 2014 and 2013

For the three months ended June 30, 2014 we have earned revenues of $59,159 from the launch of Coffee Blenders products through international press announcement and began stocking product for resell on coffeeblenders.com and amazon.com.  For the three months ended June 30, 2013 revenues of $48,208 were from the sale of discontinued operations of skin products, Torque energy drinks and New Zealand bottled water.

Operating expenses increased $311,421 or 104% from approximately $299,684 in the third quarter of 2013 to approximately $618,605 in the third quarter of 2014 due to stock compensation expenses, marketing expenses and personnel costs.

Comparison of the nine month ended June 30, 2014 and 2013

For the nine month ended June 30, 2014 we have earned revenues of $59,471 from the launch of Coffee Blenders products through international press announcement and began stocking product for resell on coffeeblenders.com and amazon.com.  For the nine month ended June 30, 2013 revenues of $105,419 were from the sale of discontinued operations of skin products, Torque energy drinks and New Zealand bottled water.  Some of the products were sold at a significant discount in order to eliminate inventory.

Operating expenses increased $1,950,598 or 268% from approximately $727,022 in the nine month ended 2013 to approximately $2,677,620 in the nine month ended 2014 due to research and preparation of coffee blenders products, stock compensation expenses, marketing expenses, and personnel costs.

We are presently in the initial commercial launch of the Coffee Blenders products and we can provide no assurance that we will be able to attain profitability.

We expect sales growth in 2014 from our new products through a combination of direct to consumer through our website portal, product awareness as well as through affiliate online stores and distribution to select retailers nationwide.

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There have  been no  changes  to  our  risk  factors  from  those  disclosed  in  our  Form  10-K  filed  on  January  14,  2014.  Item 2.    Unregistered  Sales  of  Equity  Securities  and  Use  of  Proceeds 

There were  no  unregistered  Sales  of  Equity  Securities  during  the  quarter  ending  June 30,  2014. 

Item 3.    Defaults  Upon  Senior  Securities  None. 

Item 4.    Mine  Safety  Disclosures  Not  applicable. 

Item 5.    Other  Information 

On March  17,  2014,  the  Company  held  the  Annual  Meeting  of  the  Shareholders  of  the  Corporation  at  16955  Via  Del  Campo,  San  Diego,  California,  92127.    The  shareholders  unanimously  approved  the  directors  nominated  as directors  of  the  Corporation,  reappointment  of  Malone  &  Bailey  as external  audit  firm  of  the  Corporation  for  the  fiscal  year  ended  September  30,  2014,  and  the  Nuzee,  Inc.  2013  Stock  Incentive  Plan.