Exhibit 99.1

KRAFT FOODS GROUP REPORTS SECOND QUARTER 2014 RESULTS

NORTHFIELD, Ill. – July 30, 2014 – Kraft Foods Group, Inc. (NASDAQ: KRFT) today announced financial results for the second quarter of 2014 that reflected the expected benefit from a shift in Easter-related shipments as well as the impacts of significant pricing actions in response to rising input costs.

“We continue to execute our playbook and are on track to deliver another solid year of growth in earnings and cash flow,” said Kraft CEO Tony Vernon. “However, there’s no question that economic and consumer trends are creating top-line growth challenges for the food and beverage industry, Kraft included. Our focus remains on driving profitable growth through brand renovation, innovation, impactful marketing and total cost management.”

Q2 2014 FINANCIAL SUMMARY

Net revenues in the second quarter increased 0.7 percent to $4.7 billion.

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Operating income in the second quarter decreased 37.5 percent to $0.9 billion.

Earnings per share in the second quarter were $0.80.

Free Cash Flow through six months was up 13.8 percent to $454 million.

SECOND QUARTER BUSINESS SEGMENT HIGHLIGHTS

Cheese:

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Refrigerated Meals:

Beverages:

Meals & Desserts:

Enhancers & Snack Nuts:

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Canada:

Other Businesses:

CONFERENCE CALL

Kraft will host a conference call to discuss its second quarter 2014 results today at 4 p.m. Central time.

The call will be hosted by:

Live Event Dial-in Details:

United States Dial-In: 1-888-350-0137

International Dial-In: 1-970-315-0478

Access code: 24944255

To ensure timely access, participants should dial in approximately 10 minutes before the call starts. A listen-only webcast with accompanying presentation will be available in the Investor Center section of Kraft’s Web site at ir.kraftfoodsgroup.com, under “Events & Presentations.”

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A replay of the conference call will be available until August 9, 2014, by calling 855-859-2056 from the United States and Canada or 404-537-3406 from other locations. The access code for the replay is 24944255. An archive of the webcast will be available for one year following the conference call on Kraft’s Web site.

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company’s iconic brands include Kraft, Oscar Mayer, Velveeta, Planters, Philadelphia, Maxwell House, Lunchables, Capri Sun, Kool-Aid and JELL-O. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

FORWARD-LOOKING STATEMENTS

This press release contains a number of forward-looking statements. Words such as “focus,” “create,” “execute,” “deliver,” “drive,” “will,” and variations of such words and similar expressions are intended to identify forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements regarding Kraft’s growth, progress, total cost management and investments. These forward-looking statements are not guarantees of future performance and are subject to a number of risks and uncertainties, many of which are beyond Kraft’s control. Important factors that affect Kraft’s business and operations and that may cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, increased competition; Kraft’s ability to maintain, extend and expand its reputation and brand image; Kraft’s ability to differentiate its products from other brands; increasing consolidation of retail customers; changes in relationships with significant customers and suppliers; Kraft’s ability to predict, identify and interpret changes in consumer preferences and demand; Kraft’s ability to drive revenue growth in its key product categories, increase its market share, or add products; volatility in commodity, energy and other input costs; changes in Kraft’s management team or other key personnel; Kraft’s geographic focus in North America; changes in regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; Kraft’s ability to complete or realize the benefits from potential acquisitions, alliances, divestitures or joint ventures; Kraft’s indebtedness and ability to pay such indebtedness; disruptions in information technology networks and systems; Kraft’s inability to protect intellectual property rights; weak economic conditions; tax law changes; the tax treatment of Kraft’s spin-off from Mondelēz

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International, Inc.; volatility of market-based impacts to post-employment benefit plans; pricing actions; and other factors. For additional information on these and other factors that could affect Kraft’s forward-looking statements, see Kraft’s risk factors, as they may be amended from time to time, set forth in its filings with the Securities and Exchange Commission, including its most recently filed Annual Report on Form 10-K and subsequent reports on Form 10-Q and Form 8-K. Kraft disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.

NON-GAAP AND OTHER FINANCIAL MEASURES

To supplement Kraft’s financial statements presented in accordance with generally accepted accounting principles in the United States of America (“GAAP”), Kraft presents Organic Net Revenues and Free Cash Flow, both of which are considered non-GAAP financial measures. The presentations of Organic Net Revenues and Free Cash Flow are intended to supplement investors’ understanding of Kraft’s operating results and liquidity. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, Kraft’s results prepared in accordance with GAAP. In addition, the non-GAAP measures Kraft uses may differ from non-GAAP measures used by other companies, and other companies may not define the non-GAAP measures Kraft uses in the same way.

Kraft currently defines Organic Net Revenues as net revenues excluding the impact of transactions with Mondelēz International, acquisitions, divestitures (including the termination of a full line of business due to the loss of a licensing or distribution arrangement, and the complete exit of business out of a foreign country), currency and the 53rd week of shipments when it occurs. Management believes that presenting Organic Net Revenues is useful to investors because it (i) provides investors meaningful supplemental information regarding financial performance by excluding certain items, (ii) permits investors to view Kraft’s performance using the same tools that management uses to budget, make operating and strategic decisions, and evaluate Kraft’s historical performance, and (iii) otherwise provides supplemental information that may be useful to investors in evaluating Kraft.

Kraft defines Free Cash Flow as cash flow from operations less capital expenditures. Management believes that Free Cash Flow is useful to investors because it reflects Kraft’s cash available for uses including investments in growth and product development and it reflects Kraft’s ability to generate cash while maintaining its fixed assets.

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See the attached schedules for supplemental financial data and corresponding reconciliations of Organic Net Revenues to net revenues for the three and six months ended June 28, 2014 and June 29, 2013 and Free Cash Flow to operating cash flow for the six months ended June 28, 2014 and June 29, 2013.

As previously announced, beginning in 2013, Kraft adopted a mark-to-market accounting policy for Kraft’s post-employment benefit obligations. Kraft discloses market-based impacts in order to provide better transparency to investors in evaluating Kraft. Management currently defines market-based impacts to post-employment benefit plans as the costs or benefits resulting from the change in discount rates, the difference between Kraft’s estimated and actual return on trust assets, and other assumption changes driven by changes in the law or other external factors.

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Schedule 1

Kraft Foods Group, Inc.

Condensed Consolidated Statements of Earnings

For the Three Months Ended

(in millions of dollars, except per share data) (Unaudited)

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Schedule 2

Kraft Foods Group, Inc.

Reconciliation of GAAP to Non-GAAP Information

Net Revenues

For the Three Months Ended

(in millions of dollars) (Unaudited)

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Schedule 3

Kraft Foods Group, Inc.

Operating Income

For the Three Months Ended

(in millions of dollars) (Unaudited)

Note: In the second quarter of 2014, Kraft recorded net expenses of $21 million related to cost savings initiatives within segment operating income and general corporate expenses as follows: expenses in Cheese ($3 million); expenses in Refrigerated Meals ($4 million); expenses in Beverages ($3 million); expenses in Meals & Desserts ($2 million); expenses in Enhancers & Snack Nuts ($10 million); expenses in Canada ($1 million); expenses in Other Businesses ($1 million); and income in General corporate expenses ($3 million). In the second quarter of 2013, Kraft recorded expenses of $82 million related to cost savings initiatives within segment operating income and general corporate expenses as follows: Cheese ($29 million); Refrigerated Meals ($11 million); Beverages ($10 million); Meals & Desserts ($7 million); Enhancers & Snack Nuts ($7 million); Canada ($2 million); Other Businesses ($6 million) and General corporate expenses ($10 million). There were no post-employment benefit plan remeasurements in the second quarter of 2014. In the second quarter of 2013, Kraft recorded $604 million of income related to market-based impacts to certain post-employment benefit plans.

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Schedule 4

Kraft Foods Group, Inc.

Condensed Consolidated Statements of Earnings

For the Six Months Ended

(in millions of dollars, except per share data) (Unaudited)

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Schedule 5

Kraft Foods Group, Inc.

Reconciliation of GAAP to Non-GAAP Information

Net Revenues

For the Six Months Ended

(in millions of dollars) (Unaudited)

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Schedule 6

Kraft Foods Group, Inc.

Operating Income

For the Six Months Ended

(in millions of dollars) (Unaudited)

Note: In the first six months of 2014, Kraft recorded expenses of $35 million related to cost savings initiatives within segment operating income and general corporate expenses as follows: Cheese ($7 million); Refrigerated Meals ($6 million); Beverages ($2 million); Meals & Desserts ($2 million); Enhancers & Snack Nuts ($14 million); Canada ($1 million); Other Businesses ($1 million); and General corporate expenses ($2 million). In the first six months of 2013, Kraft recorded expenses of $201 million related to cost savings initiatives within segment operating income and general corporate expenses as follows: Cheese ($63 million); Refrigerated Meals ($26 million); Beverages ($32 million); Meals & Desserts ($20 million); Enhancers & Snack Nuts ($17 million); Canada ($6 million); Other Businesses ($14 million); and General corporate expenses ($23 million). In the first six months of 2014, Kraft recorded $49 million of income related to market-based impacts to certain post-employment benefit plans, while in the first six months of 2013, Kraft recorded $604 million of income related to market-based impacts to certain post-employment benefit plans.

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Schedule 7

Kraft Foods Group, Inc.

Condensed Consolidated Balance Sheets

(in millions of dollars) (Unaudited)

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Schedule 8

Kraft Foods Group, Inc.

Reconciliation of GAAP to Non-GAAP Information

Free Cash Flows

For the Six Months Ended

(in millions of dollars) (Unaudited)

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