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EXHIBIT 99.2
30DC, INC., ANNOUNCES THE RELEASE OF MAGCAST VERSION 6
POWERFUL NEW FEATURES DRIVE DIGITAL COMMERCE
New York, NY, July 8, 2014, 30DC, Inc. (OTCQB: TDCH), a provider of web-based
tools for the monetization of digital content, today announced the release of
version 6 of the MAGCAST Digital Publishing Platform (MagCast), the first
version of MagCast enabling "in the moment" purchasing of digital downloadable
products and available on both iOS and Android. MagCast publishers using version
6 are now able to sell downloadable products to app users immersed in a reading
experience with one click using Apple and Google's massive reservoir of
customers with payment details on file (dynamic in-app purchasing).
MagCast is a complete business system that enables users to make money selling
content on mobile devices. The platform facilitates the creation and delivery of
content in digital magazine format and contains unique marketing features to
optimize downloads and subscriptions. Since the platform launched in mid-June
2012, over 1,200 digital magazines have successfully published using MagCast,
accounting for approximately 10% of Newsstand apps globally. There are more than
10 million customers for these apps, seven million of them during the past
twelve months.
Here are some of the important new features in MagCast 6:
o Dynamic in-app purchasing
o Expansion to the Android platform
o Native Facebook, Twitter and Google Plus sharing
o Email sharing
o Deep links that permit publishers to send push notifications to
specific pages
o Survey funnel that allows creation of surveys; answers are displayed
in the survey marketing tools section
o Bonus code time periods
o Facebook app event tracking that facilitates building custom audiences
The in-app purchasing feature of MagCast 6 takes full advantage of iOS 8, which
for the first time equips marketers to track sources, conversions and in-app
purchases. Instead of sending MagCast publication readers to a web site to buy
related downloadable products while reading an article, a pop-up would permit
them to buy products "in the moment" within the app. Studies have shown that
lengthy checkout processes are a significant cause of shopping cart abandonment.
According to Apple, 93% of App Store revenues are in-app purchases.
Expansion to the Android platform gives MagCast 6 publishers the ability to
reach a vast new audience of mobile users. There are one billion activated users
on Android devices and 800 million users on iOS devices.
MagCast 6 allows digital publishers and marketers to benefit from the last few
years' rapid evolution in the way people find and consume information. Daily
time spent on mobile devices has now outpaced TV. According to EMARKETER, this
year U.S. advertisers are expected to increase spending on tablets and
smartphones by 83% versus 2013, because consumers are moving to mobile as their
primary screen of use.
Ed Dale 30DC's CEO commented, "The `Mag' part of the name `MagCast' stands for
`magazines'. We are taking the best part of magazines, the subscriber business
model where people pay for a monthly delivery. `Cast' acknowledges the
increasing proliferation of podcasts that has arisen thanks to the mobile
explosion. With MagCast you can push new written, video and audio content to
Apple Newsstand and the Google Play Store in an instant."
Dale elaborated further, "The new ability to measure and manage app purchases in
iOS 8 is a key turning point in Internet marketing. You need to have an app
strategy as your customers are clearly going mobile, or you will be usurped by a
competitor who creates an incredible app experience. MagCast gives you the
ability to quickly create and distribute an app to bring your business to mobile
devices."
ABOUT 30DC, INC. 30DC provides web-based tools for the monetization of digital
content. For addition information on 30DC, please download a corporate fact
sheet: http://30dcinc.com/investors/news.
30DC INVESTOR RELATIONS MAGAZINE
30DC Investor Relations Magazine is a free publication available in the Google
Play Store and on Apple Newsstand by subscription only. The latest issue can be
downloaded now via the following links:
Google:
https://play.google.com/store/apps/details?id=com.bdidfeidjj.ibbbdidfeidjj
Apple Newsstand: https://itunes.apple.com/us/app/30dcir-mag/id737655178?mt=8
This press release contains "forward-looking statements" within the meaning of
various provisions of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, commonly identified by such terms as "believes,"
"looking ahead," "anticipates," "estimates" and other terms with similar
meaning. Specifically, statements about the Company's plans for accelerated
growth, improved profitability, future business partners, M&A activity, new
service offerings and pursuit of new markets are forward looking statements.
Although the company believes that the assumptions upon which its
forward-looking statements are based are reasonable, it can give no assurance
that these assumptions will prove to be correct. Such forward-looking statements
should not be construed as fact. The information contained in such statements is
beyond the ability of the Company to control, and in many cases the Company
cannot predict what factors would cause results to differ materially from those
indicated in such statements. All forward-looking statements in the press
release are expressly qualified by these cautionary statements and by reference
to the underlying assumptions.
For additional information:
Greg Laborde.
30DC, Inc.
Phone: 212-962-4400 Ext 82
E-mail: greg.laborde@30dcinc.com or visit http://www.30dcinc.com
Source: 30DC, Inc
