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Exhibit 99.1
January 22, 2014

Fellow Shareholders,

We ended 2013 with over 44 million members. We had higher domestic net additions than in 2012, growing international success, and an impressive first slate of original series. We expect to end Q1 with 48 million members.
 
Our summary results, and forecast for Q1, are below.



 (in millions except per share data)
Q4 '12
Q1 '13
Q2 '13
Q3 '13
Q4 '13
Q1 '14 Forecast
Domestic:
 
 
 
 
 
 
Net Additions
2.05

2.03

0.63

1.29

2.33

2.25

Total Members
27.15

29.17

29.81

31.09

33.42

35.67

Paid Members
25.47

27.91

28.62

29.93

31.71

34.26

Revenue
$
589

$
639

$
671

$
701

$
741

$
796

Contribution Profit
$
113

$
131

$
151

$
166

$
174

$
198

Contribution Margin
19.2
 %
20.6
 %
22.5
 %
23.7
 %
23.4
 %
24.9
 %
 
 
 
 
 
 
 
International:
 
 
 
 
 
 
Net Additions
1.81

1.02

0.61

1.44

1.74

1.60

Total Members
6.12

7.14

7.75

9.19

10.93

12.53

Paid Members
4.89

6.33

7.01

8.08

9.72

11.52

Revenue
$
101

$
142

$
166

$
183

$
221

$
267

Contribution Profit (Loss)
$
(105
)
$
(77
)
$
(66
)
$
(74
)
$
(57
)
$
(42
)
Contribution Margin
-103.2
 %
-54.2
 %
-39.7
 %
-40.6
 %
-25.9
 %
-15.7
 %
 
 
 
 
 
 
 
Total (including DVD):
 
 
 
 
 
 
Revenue
$
945

$
1,024

$
1,069

$
1,106

$
1,175

 
Operating Income
$
20

$
32

$
57

$
57

$
82

 
Net Income
$
8

$
3

$
29

$
32

$
48

$
48

EPS
$
0.13

$
0.05

$
0.49

$
0.52

$
0.79

$
0.78

 
 
 
 
 
 
 
Free Cash Flow
$
(51
)
$
(42
)
$
13

$
7

$
5

 
Shares (FD)
59.1

60.1

60.6

61.0

61.3

 


 
                                                                                                                                       1


Domestic
Domestic net additions in Q4 of 2.33 million were 14% higher than prior year Q4 at 2.05 million. The healthy y/y growth in net additions was likely fueled by our service improvements, marketing effectiveness, and sales of Internet connected devices.

We expect this momentum to continue in Q1 with net additions of 2.25 million to exceed the prior year by about 11%. Running equal to, or slightly above, prior year net additions is a great outcome because it implies that at 33 million domestic members we’re still in the middle section of the S curve of consumer adoption, with years of member growth ahead of us.

Our US contribution margin during the quarter increased 420 basis points y/y to 23.4%, as we continued to grow membership and revenue faster than content expense. Over the past 8 quarters since we first broke out the streaming segment, our contribution margin has expanded significantly from the 12.2% posted in Q4’11.

Our strong results indicate that a 30% quarterly contribution margin may start being achievable in 2015. At 30%, we’d re-evaluate the right margin growth target, given conditions at that time. To the extent our contribution margin climbs above 30%, it will get harder to keep it growing at 400 basis points per year.

Last April we introduced a 4-concurrent stream $11.99 option to begin our evaluation of plan tiering. Since late last year, we have also been testing 1-stream and 3-stream variants, as well as SD/HD variations, at various price points. Eventually, we hope to be able to offer new members a selection of three simple options to fit everyone’s taste.

If we do make pricing changes for new members, existing members would get generous grandfathering of their existing plans and prices, so there would be no material near-term revenue increase from moving to this potential broader set of options. We are in no rush to implement such new member plans and are still researching the best way to proceed.

As a reminder, Q2 net additions will typically be less than the prior year, even in a year where total net additions are up, due to increased seasonality that comes with a bigger member base. (See the very end of our Q1 2012 earnings letter1 for an explanation.) In addition, in Q2 2013 we launched Arrested Development, which had a strong established brand and passionate fan base, generating a small boost in membership, making Q2 2014 a tougher than normal comp period.

Our domestic growth is very strong, much of which should be attributed to the tailwind of Internet video growth in general. Hulu had 3 CEOs in 2013, and yet grew paid subscribers an impressive 65%. We think YouTube, Amazon Instant Video, iTunes video and BBC iPlayer are also growing fast.






____________________
1http://files.shareholder.com/downloads/NFLX/2531040512x0x562104/9ebb887b-6b9b-4c86-aeff-107c1fb85ca5/Investor%20Letter%20Q1%202012.pdf


 
                                                                                                                                       2


In the traditional MVPD sector, there is lots of activity that may affect us on the margin. Verizon is buying the Intel Internet MVPD system and recently bought a CDN (EdgeCast) and streaming software firm (UpLynk). These are big investments, so they clearly have big plans. Sony announced they are launching an Internet MVPD system this year. Finally, depending on the decision of the Supreme Court, Aereo will either have to pay for the broadcast content like MVPDs, or the MVPDs will no longer be obliged to pay. Within the MVPD ecosystem, there are potentially big shake ups. In contrast, we continue licensing and producing more exclusive content for our direct-to-consumer business, and are relatively unaffected by the big bundle questions.
International
We’re making great progress internationally, with strong member growth and contribution profit/loss improving sequentially in all of our markets (with the exception of the Netherlands as it had its first full quarter of operations and thus loss in Q4). We saw healthy growth in net additions of 1.74 million in Q4 to end the year at 10.93 million members, slightly above our guidance. As anticipated, Q4 net additions were down slightly from the prior year Q4, as we launched four Nordic markets in Q4 2012 versus the relatively smaller Netherlands launch in Q3 2013.

In Q1 of 2014, we are forecasting an almost 60% increase in net additions from the prior year, from 1.02 million to 1.60 million. We’ve seen increases in consumer brand awareness and likelihood to recommend across markets as our content offering builds and marketing messages are honed, factors that help drive the y/y growth in net additions.

Throughout 2013 we made substantial progress in improving our contribution losses - a 30% improvement over FY 2012 - while also launching a small market. In Q1, we expect to continue this progress and expect a contribution loss of ($42) million, a $15 million sequential improvement.

In Ireland, on January 10th, we increased our monthly subscription price for new members by one Euro from €6.99 to €7.99, bringing Ireland pricing in line with our other Euro-zone countries. Existing members in Ireland received two-year grandfathering of their existing €6.99 pricing. Because of this grandfathering, there will be no material revenue impact from this change in 2014. It’s too early to tell if this change will materially affect our growth in Ireland.

We plan later this year to embark on a substantial European expansion. Our success this year in international net additions and shrinking contribution losses confirms our belief that there is a big international opportunity for Netflix.
Content
We continued to expand our original content offerings in the quarter, launching a second season of Lilyhammer starring Steven Van Zandt, the first five episodes of our first original animated series for kids, Turbo F.A.S.T., from DreamWorks Animation, original standup comedy specials featuring Aziz Ansari and Russell Peters and the original documentary The Short Game.

So far, Netflix original series have received over 80 major award nominations and wins, including Emmy and Golden Globe recognition of House of Cards, Orange is the New Black, Arrested Development and Hemlock Grove. House of Cards and Orange is the New Black were also included in the American Film Institute’s list of the best 10 TV series of the year. Our recently launched original documentary The Square was also just nominated for an Academy Award for Best Documentary Feature. We could not be more pleased with -- and proud of -- our first slate of original content.


 
                                                                                                                                       3


Timed for family viewing over the holidays, Turbo F.A.S.T has been very popular with kids around the world, performing especially strong throughout Latin America. As we had hoped, the global theatrical and home video release of the DreamWorks Animation film based on the same characters helped position the series for success. Though just launched, Turbo F.A.S.T. is on track to become one of the most popular kids series ever on Netflix.

The second season of Lilyhammer was our first ever for a Netflix original series. The show is finding a broader audience, as we have introduced new English speaking characters and more global storylines. Season 3 has recently begun production in Norway and the creators again plan to add characters that will further broaden the appeal of this already very international show.
 
In 2014, we anticipate building on our tremendous momentum with new seasons of House of Cards (Feb. 14th), Derek, Hemlock Grove, Orange is the New Black, Lilyhammer, and a fully exclusive, final season of The Killing; as well as additional episodes of Turbo F.A.S.T., and premiere launches of our first original animated series for adults, BoJack Horseman, and an epic series based on the adventures of Marco Polo from The Weinstein Co., and additional new kids series from DreamWorks Animation.

We’re also thrilled to continue to bring high quality documentaries exclusively to our members. In addition to The Square, later this week we’ll globally release MITT, the Gala premiere opening film at the Sundance Film Festival this year.

Looking into early 2015, we anticipate the release of the first season of Sense8 from the Wachowski siblings and J. Michael Straczynski, the as-yet unnamed project from the creators of Damages, and Daredevil, the first series from our recently announced deal with Marvel Television.

Beyond our fully original series, Netflix will exclusively premiere new episodes of Better Call Saul, the hotly anticipated spin-off of Breaking Bad in the UK and Ireland, throughout Latin America, the Nordics and the Netherlands. Those episodes will premiere in North America on Netflix following their run on AMC. As part of that deal, we expanded and extended our exclusive deal for the entire Breaking Bad series to all of our territories. The final 8 episodes of the now iconic show will hit Netflix in North America on Feb. 24th. Breaking Bad has proven to be a global success for us and we expect Better Call Saul to be very popular with our members as well.
Marketing
In the US we launched in late November a new holiday campaign called “It Just Might Bring Everyone Together2”. The ad is simple and timely and positions Netflix as a part of the holiday/family experience.

We made steady progress in our international marketing efforts this quarter. We launched a new campaign in Brazil3 introducing Netflix to a broader audience with positive results in terms of brand awareness and familiarity of the attributes of our service. We also launched a new advertising campaign in Canada4 over the holidays that played into the deep Canadian affection for hockey.



____________________
2https://www.youtube.com/watch?v=kYzTeWf3nOQ&feature=youtu.be
3https://www.youtube.com/watch?v=LCubpAgAzrQ&feature=youtu.be
4https://www.youtube.com/watch?v=ZDLY5zEs8ak


 
                                                                                                                                       4



Product
We ended 2013 with our best product ever and one substantially better than a year ago. Notably during Q4, we rolled out our new user-interface for TV devices, a material step forward not only objectively in terms of engagement metrics, but in terms of press and public attention. This user interface is coupled with our new technology platform for TV devices, which has a smaller footprint and is higher performing, allowing us to reach lower-powered devices and enabling future growth into new areas.

During the quarter, we also completed the roll out of the Netflix streaming application into Virgin Media’s set-top box for UK members and have been quite pleased with the implementation and reception. We followed up with two similar platforms based on the same technology, Denmark’s Waoo! which went live in Q4, and Com Hem in Sweden, which was just recently launched. We anticipate rolling out our first domestic MVPD integrations soon with some of the smaller MVPDs.

At CES this year, we promoted Ultra High Definition (UHD) 4K technology with several key consumer electronics partners, announcing that House of Cards season 2 will be in 4K as well as all 5 seasons of Breaking Bad, and our future original series. 4K streams are encoded at 15.6Mbps, well within reach of a significant minority of our members, and the reach of capable 20Mbps broadband connections will continue to grow. Since the number of 4K displays sold in 2014 and the number of available hours of 4K content both will be relatively modest, the short-term impact of 4K is mainly on consumer perception of Netflix as a leader in Internet TV.

We continue to invest in personalization for content discovery, which adds value to our content catalogs by presenting more relevant content to each user, driving more hours of viewing and better retention. In January, we received our second Emmy Award for Technical Achievement in recognition of our personalization technology.

Net Neutrality
Unfortunately, Verizon successfully challenged the U.S. net neutrality rules. In principle, a domestic ISP now can legally impede the video streams that members request from Netflix, degrading the experience we jointly provide. The motivation could be to get Netflix to pay fees to stop this degradation. Were this draconian scenario to unfold with some ISP, we would vigorously protest and encourage our members to demand the open Internet they are paying their ISP to deliver.

The most likely case, however, is that ISPs will avoid this consumer-unfriendly path of discrimination. ISPs are generally aware of the broad public support for net neutrality and don’t want to galvanize government action.

Moreover, ISPs have very profitable broadband businesses they want to expand. Consumers purchase higher bandwidth packages mostly for one reason: high-quality streaming video. ISPs appear to recognize this and many of them are working closely with us and other streaming video services to enable the ISPs subscribers to more consistently get the high-quality streaming video consumers desire.

In the long-term, we think Netflix and consumers are best served by strong network neutrality across all networks, including wireless. To the degree that ISPs adhere to a meaningful voluntary code of conduct, less regulation is warranted. To the degree that some aggressive ISPs start impeding specific data flows, more regulation would clearly be needed.

 
                                                                                                                                       5


DVD
6.9 million DVD members continue to value the tremendous selection we offer on DVD.

Contribution profit was roughly stable at $110 million. We expect $98 million in contribution profit for Q1, which reflects the postal rate increase implemented this month and higher seasonal usage.
 
In the coming months, we’ll begin using dvd.netflix.com on our envelopes and on the DVD web pages. The dvd.netflix.com logo will feature our iconic envelope in a nod to our DVD-by-mail heritage, representing the huge selection that DVD offers; nearly every movie ever made.
Free Cash Flow and Capital
Free cash flow was $5 million in Q4 compared to $48 million of net income, mostly due to cash spending on content being higher than P&L expense. While our cash and equivalents has risen to $1.2 billion, we anticipate embarking on substantially more international expansion and originals funding over the next few years. Given the current favorable interest rate environment, we think a prudent step in Q1 is to raise an additional $400 million of long-term debt on terms similar to our $500 million raise last year. At $900 million of total long term debt, we will have an extremely modest debt to equity ratio.
Business Outlook
Starting this quarter we are providing you our internal forecast numbers for the quarter in the table at the beginning of this letter. This internal forecast is based upon the first few weeks of the quarter, the historical pattern and other factors. This is our raw internal best-guess forecast, so we should land above it sometimes and below it sometimes.

Our goal in this modest change of communication is to increase transparency and to simplify our message.
Summary
It’s been a good year for Netflix. People around the world want what we offer: consumer-in-control Internet television.



 
                                                                                                                                       6



Sincerely,
 
Reed Hastings, CEO
David Wells, CFO

Fourth Quarter 2013 Earnings Interview
Reed Hastings, David Wells and Ted Sarandos will participate in a live video interview at 2 p.m. Pacific Time at youtube.com/netflixir. The interview will be conducted by Rich Greenfield, BTIG Research and Doug Anmuth, JP Morgan. Questions that investors would like to see asked should be sent to rgreenfield@btig.com or douglas.anmuth@jpmorgan.com.




IR Contact:
PR Contact:
Erin Kasenchak

Jonathan Friedland

Director, Investor Relations

Chief Communications Officer

408 540-3691

310 734-2958


 
                                                                                                                                       7



Use of Non-GAAP Measures
This shareholder letter and its attachments include reference to the non-GAAP financial measures of free cash flow. Management believes that free cash flow is an important liquidity metric because it measures, during a given period, the amount of cash generated that is available to repay debt obligations, make investments and for certain other activities. However, this non-GAAP measure should be considered in addition to, not as a substitute for or superior to, net income, operating income, diluted earnings per share and net cash provided by operating activities, or other financial measures prepared in accordance with GAAP. Reconciliation to the GAAP equivalent of this non-GAAP measure is contained in tabular form on the attached unaudited financial statements.
 
Forward-Looking Statements
This shareholder letter contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding domestic contribution margin targets; pricing structure and changes; expansion into new geographic markets and the impact of international expansion; investments in content and content offerings, including original content; impact of technology developments such as 4K and growth of high speed broadband connections; impacts relating to net neutrality; business outlook for our DVD segment, including contribution profit; obtaining additional capital; member growth domestically and internationally, including net, total and paid; revenue, contribution profit (loss) and contribution margin for both domestic (streaming and DVD) and international operations, as well as consolidated net income and earnings per share for the first quarter of 2014. The forward-looking statements in this letter are subject to risks and uncertainties that could cause actual results and events to differ, including, without limitation: our ability to attract new members and retain existing members; our ability to compete effectively; maintenance and expansion of device platforms for instant streaming; fluctuations in consumer usage of our service; disruption in service on our website and systems or with third-party computer systems that help us operate our service; competition; and, widespread consumer adoption of different modes of viewing in-home filmed entertainment. A detailed discussion of these and other risks and uncertainties that could cause actual results and events to differ materially from such forward-looking statements is included in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 1, 2013. The Company provides internal forecast numbers. Investors should anticipate that actual performance will vary from these forecast numbers based on risks and uncertainties discussed above and in our Annual Report on Form 10-K. We undertake no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this shareholder letter.













 
                                                                                                                                       8



Netflix, Inc.
Consolidated Statements of Operations
(unaudited)
(in thousands, except per share data)
 
 
Three Months Ended
 
Years Ended
 
December 31,
2013
 
September 30,
2013
 
December 31,
2012 (1)
 
December 31,
2013
 
December 31,
2012 (1)
Revenues
$
1,175,230

 
$
1,105,999

 
$
945,239

 
$
4,374,562

 
$
3,609,282

Cost of revenues
811,849

 
791,019

 
695,867

 
3,083,256

 
2,625,866

Marketing
136,845

 
116,109

 
113,060

 
503,889

 
465,400

Technology and development
98,128

 
95,540

 
82,139

 
378,769

 
329,008

General and administrative
46,120

 
46,211

 
34,535

 
180,301

 
139,016

Operating income
82,288

 
57,120

 
19,638

 
228,347

 
49,992

Other income (expense):
 
 
 
 
 
 
 
 
 
Interest expense
(7,438
)
 
(7,436
)
 
(5,016
)
 
(29,142
)
 
(19,986
)
Interest and other income (expense)
(846
)
 
(193
)
 
282

 
(3,002
)
 
474

Loss on extinguishment of debt

 

 

 
(25,129
)
 

Income before income taxes
74,004

 
49,491

 
14,904

 
171,074

 
30,480

Provision for income taxes
25,583

 
17,669

 
7,007

 
58,671

 
13,328

Net income
$
48,421

 
$
31,822

 
$
7,897

 
$
112,403

 
$
17,152

Earnings per share:
 
 
 
 
 
 
 
 
 
Basic
$
0.81

 
$
0.54

 
$
0.14

 
$
1.93

 
$
0.31

Diluted
$
0.79

 
$
0.52

 
$
0.13

 
$
1.85

 
$
0.29

Weighted average common shares outstanding:
 
 
 
 
 
 
 
 
 
Basic
59,470

 
59,108

 
55,562

 
58,198

 
55,521

Diluted
61,304

 
60,990

 
59,129

 
60,761

 
58,904

 
(1) Certain prior period amounts have been reclassified from "Marketing" to "General and administrative" to conform to current period presentation.





 
                                                                                                                                       9




Netflix, Inc.
Consolidated Balance Sheets
(unaudited)
(in thousands, except share and par value data)
 
 
As of
 
December 31,
2013
 
December 31,
2012
Assets
 
 
 
Current assets:
 
 
 
Cash and cash equivalents
$
604,965

 
$
290,291

Short-term investments
595,440

 
457,787

Current content library, net
1,706,421

 
1,368,162

Other current assets
151,937

 
124,551

Total current assets
3,058,763

 
2,240,791

Non-current content library, net
2,091,071

 
1,506,008

Property and equipment, net
133,605

 
131,681

Other non-current assets
129,124

 
89,410

Total assets
$
5,412,563

 
$
3,967,890

Liabilities and Stockholders' Equity
 
 
 
Current liabilities:
 
 
 
Current content liabilities
$
1,775,983

 
$
1,366,847

Accounts payable
108,435

 
86,468

Accrued expenses
54,018

 
53,139

Deferred revenue
215,767

 
169,472

Total current liabilities
2,154,203

 
1,675,926

Non-current content liabilities
1,345,590

 
1,076,622

Long-term debt
500,000

 
200,000

Long-term debt due to related party

 
200,000

Other non-current liabilities
79,209

 
70,669

Total liabilities
4,079,002

 
3,223,217

Stockholders' equity:
 
 
 
Common stock, $0.001 par value; 160,000,000 shares authorized at December 31, 2013 and December 31, 2012; 59,607,001 and 55,587,167 issued and outstanding at December 31, 2013 and December 31, 2012, respectively
60

 
56

Additional paid-in capital
777,441

 
301,616

Accumulated other comprehensive income
3,575

 
2,919

Retained earnings
552,485

 
440,082

Total stockholders' equity
1,333,561

 
744,673

Total liabilities and stockholders' equity
$
5,412,563

 
$
3,967,890

 

 
                                                                                                                                       10



Netflix, Inc.
Consolidated Statements of Cash Flows
(unaudited)
(in thousands)
 
 
Three Months Ended
 
Years Ended
 
December 31,
2013
 
September 30,
2013
 
December 31,
2012
 
December 31,
2013
 
December 31,
2012
Cash flows from operating activities:
 
 
 
 
 
 
 
 
 
Net income
$
48,421

 
$
31,822

 
$
7,897

 
$
112,403

 
$
17,152

Adjustments to reconcile net income to net cash provided by (used in)operating activities:
 
 
 
 
 
 
 
 
 
Additions to streaming content library
(986,049
)
 
(878,314
)
 
(631,647
)
 
(3,049,758
)
 
(2,515,506
)
Change in streaming content liabilities
346,610

 
310,191

 
130,287

 
673,785

 
762,089

Amortization of streaming content library
572,597

 
553,394

 
464,538

 
2,121,981

 
1,591,218

Amortization of DVD content library
17,833

 
17,546

 
15,914

 
71,325

 
65,396

Depreciation and amortization of property, equipment and intangibles
12,845

 
11,452

 
11,963

 
48,374

 
45,469

Stock-based compensation expense
18,922

 
18,477

 
17,694

 
73,100

 
73,948

Excess tax benefits from stock-based compensation
(29,188
)
 
(20,492
)
 
(370
)
 
(81,663
)
 
(4,543
)
Other non-cash items
400

 
1,994

 
(3,216
)
 
5,332

 
(8,392
)
Deferred taxes
(10,832
)
 
(2,424
)
 
(3,622
)
 
(22,044
)
 
(30,071
)
Loss on extinguishment of debt

 

 

 
25,129

 

Changes in operating assets and liabilities:
 
 
 
 
 
 
 
 
 
Other current assets
24,279

 
9,920

 
(28,475
)
 
62,234

 
(5,432
)
Accounts payable
12,370

 
(5,877
)
 
6,224

 
18,374

 
(4,943
)
Accrued expenses
7,030

 
(11,451
)
 
(14,125
)
 
1,941

 
9,806

Deferred revenue
19,944

 
9,252

 
14,326

 
46,295

 
20,676

Other non-current assets and liabilities
(13,737
)
 
(10,797
)
 
(1,393
)
 
(8,977
)
 
4,719

Net cash provided by (used in) operating activities
41,445

 
34,693

 
(14,005
)
 
97,831

 
21,586

Cash flows from investing activities:
 
 
 
 
 
 
 
 
 
Acquisition of DVD content library
(15,240
)
 
(15,471
)
 
(18,149
)
 
(65,927
)
 
(48,275
)
Purchases of property and equipment
(23,109
)
 
(10,828
)
 
(21,345
)
 
(54,143
)
 
(40,278
)
Other assets
2,131

 
(1,329
)
 
2,493

 
5,939

 
8,816

Purchases of short-term investments
(52,475
)
 
(116,116
)
 
(46,772
)
 
(550,264
)
 
(477,321
)
Proceeds from sale of short-term investments
151,110

 
81,185

 
10,273

 
347,502

 
282,953

Proceeds from maturities of short-term investments
2,205

 
48,890

 
5,680

 
60,925

 
29,365

Net cash provided by (used in) investing activities
64,622

 
(13,669
)
 
(67,820
)
 
(255,968
)
 
(244,740
)
Cash flows from financing activities:
 
 
 
 
 
 
 
 
 
Proceeds from issuance of common stock
31,004

 
25,561

 
2,058

 
124,557

 
4,124

Proceeds from public offering of common stock, net of issuance costs

 

 

 

 
(464
)
Proceeds from issuance of debt, net of issuance costs

 

 

 
490,586

 
(295
)
Redemption of debt

 

 

 
(219,362
)
 

Excess tax benefits from stock-based compensation
29,188

 
20,492

 
370

 
81,663

 
4,543

Principal payments of lease financing obligations
(264
)
 
(258
)
 
(596
)
 
(1,180
)
 
(2,319
)
Net cash provided by financing activities
59,928

 
45,795

 
1,832

 
476,264

 
5,589

 Effect of exchange rate changes on cash and cash equivalents
(86
)
 
1,559

 
(14
)
 
(3,453
)
 
(197
)
 Net increase (decrease) in cash and cash equivalents
165,909

 
68,378

 
(80,007
)
 
314,674

 
(217,762
)
 Cash and cash equivalents, beginning of period
439,056

 
370,678

 
370,298

 
290,291

 
508,053

 Cash and cash equivalents, end of period
$
604,965

 
$
439,056

 
$
290,291

 
$
604,965

 
$
290,291

 
 
 
 
 
 
 
 
 
 
 
Three Months Ended
 
Years Ended
 
December 31,
2013
 
September 30,
2013
 
December 31,
2012
 
December 31,
2013
 
December 31,
2012
Non-GAAP free cash flow reconciliation:
 
 
 
 
 
 
 
 
 
Net cash provided by (used in) operating activities
$
41,445

 
$
34,693

 
$
(14,005
)
 
$
97,831

 
$
21,586

Acquisitions of DVD content library
(15,240
)
 
(15,471
)
 
(18,149
)
 
(65,927
)
 
(48,275
)
Purchases of property and equipment
(23,109
)
 
(10,828
)
 
(21,345
)
 
(54,143
)
 
(40,278
)
Other assets
2,131

 
(1,329
)
 
2,493

 
5,939

 
8,816

Non-GAAP free cash flow
$
5,227

 
$
7,065

 
$
(51,006
)
 
$
(16,300
)
 
$
(58,151
)

 
                                                                                                                                       11



Netflix, Inc.
Segment Information
(unaudited)
(in thousands)
 
As of / Three Months Ended
 
As of/ Years Ended
 
December 31,
2013
 
September 30,
2013
 
December 31,
 2012 (1)
 
December 31,
2013
 
December 31,
2012 (1)
Domestic Streaming
 
 
 
 
 
 
 
 
 
Total members at end of period
33,420

 
31,092

 
27,146

 
33,420

 
27,146

Paid members at end of period
31,712

 
29,925

 
25,471

 
31,712

 
25,471

 
 
 
 
 
 
 
 
 
 
Revenues
$
740,554

 
$
701,083

 
$
589,471

 
$
2,751,375

 
$
2,184,868

Cost of revenues
492,544

 
470,631

 
420,390

 
1,849,154

 
1,558,864

Marketing
74,388

 
63,971

 
55,661

 
279,454

 
256,995

Contribution profit
173,622

 
166,481

 
113,420

 
622,767

 
369,009

 
 
 
 
 
 
 
 
 
 
International Streaming
 
 
 
 
 
 
 
 
 
Total members at end of period
10,930

 
9,188

 
6,121

 
10,930

 
6,121

Paid members at end of period
9,722

 
8,084

 
4,892

 
9,722

 
4,892

 
 
 
 
 
 
 
 
 
 
Revenues
$
221,418

 
$
183,051

 
$
101,400

 
$
712,390

 
$
287,542

Cost of revenues
218,855

 
207,989

 
151,238

 
774,753

 
475,570

Marketing
59,845

 
49,359

 
54,818

 
211,969

 
201,115

Contribution profit (loss)
(57,282
)
 
(74,297
)
 
(104,656
)
 
(274,332
)
 
(389,143
)
 
 
 
 
 
 
 
 
 
 
Domestic DVD
 
 
 
 
 
 
 
 
 
Total members at end of period
6,930

 
7,148

 
8,224

 
6,930

 
8,224

Paid members at end of period
6,765

 
7,014

 
8,049

 
6,765

 
8,049

 
 
 
 
 
 
 
 
 
 
Revenues
$
213,258

 
$
221,865

 
$
254,368

 
$
910,797

 
$
1,136,872

Cost of revenues
100,450

 
112,399

 
124,239

 
459,349

 
591,432

Marketing
2,612

 
2,779

 
2,581

 
12,466

 
7,290

Contribution profit
110,196

 
106,687

 
127,548

 
438,982

 
538,150

 
 
 
 
 
 
 
 
 
 
Consolidated
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues
$
1,175,230

 
$
1,105,999

 
$
945,239

 
$
4,374,562

 
$
3,609,282

Cost of revenues
811,849

 
791,019

 
695,867

 
3,083,256

 
2,625,866

Marketing
136,845

 
116,109

 
113,060

 
503,889

 
465,400

Contribution profit
226,536

 
198,871

 
136,312

 
787,417

 
518,016

Other operating expenses
144,248

 
141,751

 
116,674

 
559,070

 
468,024

Operating income
82,288

 
57,120

 
19,638

 
228,347

 
49,992

Other income (expense)
(8,284
)
 
(7,629
)
 
(4,734
)
 
(32,144
)
 
(19,512
)
Loss on extinguishment of debt

 

 

 
(25,129
)
 

Provision for income taxes
25,583

 
17,669

 
7,007

 
58,671

 
13,328

Net income
$
48,421

 
$
31,822

 
$
7,897

 
$
112,403

 
$
17,152


(1) Certain prior period amounts have been reclassified from "Marketing" to "General and administrative" to conform to current period presentation.


 
                                                                                                                                       12