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EX-5.1 - China Electronics Holdings, Inc.e611259_ex5-1.htm
EX-21.1 - China Electronics Holdings, Inc.e611259_ex21-1.htm
 
As filed with the Securities and Exchange Commission on August 23, 2013

Registration No. 333-169968

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

AMENDMENT NO. 7
TO
FORM S-1
REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

CHINA ELECTRONICS HOLDINGS, INC.
(Exact name of registrant as specified in its charter)

Nevada
0273
98-0550385
(State or other jurisdiction of
incorporation or organization)
(Primary Standard Industrial
Classification Code Number)
(I.R.S. Employer
Identification Number)

Building 3, Binhe District, Longhe East Road, Lu’an City
 Anhui Province, PRC 237000
011-86-564-3224888
(Address, including zip code, and telephone number,
including area code, of registrant’s principal executive offices)

Hailong Liu
President and Chief Executive Officer
Building 3, Binhe District, Longhe East Road, Lu’an City
 Anhui Province, PRC 237000
011-86-564-3224888

(Name, address, including zip code, and telephone number, including area code, of agent for service)

Copies to:
China Financial Services, Inc.
 87 Dennis Street
Garden City Park, NY 11040
(212) 240-0707

Approximate date of commencement of proposed sale to public: as soon as practicable after this Registration Statement is declared effective.

If any of the securities being registered on this form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box.   x

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.   o  __________

 If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.   o _________

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier registration statement for the same offering.   o  __________
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer
¨
 
Accelerated filer
¨
Non-accelerated filer 
¨
 
Smaller reporting company 
x
 (Do not check if a smaller reporting company)
       
 
CALCULATION OF REGISTRATION FEE
   
Title of each class of
securities to be
registered
 
Amount to be
registered (1)
   
Proposed maximum
offering price per
unit
   
Proposed
maximum
aggregate offering
price
   
Amount of 
registration fee
(2)
 
                         
Common Stock, par value $.0001 per share
   
2,767,246
   
$
0.08
(3)
 
$
221,379.68
   
$
30.20
 
Common Stock, par value $.0001 per share, underlying Series A Warrants
   
314,285
(4)
 
$
2.19
   
$
688,286
   
$
49
 
Common Stock, par value $.0001 per share, underlying Series B Warrants
   
314,285
(5)
 
$
2.63
   
$
826,572
   
$
59
 
Common Stock, par value $.0001 per share, underlying Series C Warrants
   
  497,303
(6)
 
$
3.70
   
$
1,840,021
   
$
131
 
Common Stock, par value $.0001 per share, underlying Series D Warrants
   
497,303
(7)
 
$
4.75
   
$
2,362,189
   
$
168
 
Common Stock, par value $.0001 per share, underlying Series E Warrants
   
1,000,000
(8)
 
$
0.25
   
$
250,000
   
$
18
 
                                 
Total
   
5,390,422 
                   
$
455.20
 
   
 
 
(1)
Pursuant to Rule 416 promulgated under the Securities Act of 1933, as amended, there are also registered hereunder such indeterminate number of additional shares as may be issued to the selling stockholders to prevent dilution resulting from stock splits, stock dividends or similar transactions.

 
(2)
The registration fee is calculated pursuant to Rule 457(g).

 
(3)
The registration fee is calculated pursuant to Rule 457(c). As of the date of this prospectus, our Common Stock is quoted under the symbol "CEHD.OB" on the Over-the-Counter Bulletin Board (the “OTCBB”). The last reported sale price of our Common Stock as of May 7, 2013  was $0.08.
 
 
(4)
Consists of shares of Common Stock underlying three year Series A warrants to purchase an aggregate of 314,285 shares of Common Stock with an exercise price of $2.19 per share.

 
(5)
Consists of shares of Common Stock underlying three year Series B warrants to purchase an aggregate of 314,285 shares of Common Stock with an exercise price of $2.63 per share.

 
(6)
Consists of shares of Common Stock underlying three year Series C warrants to purchase an aggregate of 497,303 shares of Common Stock with an exercise price of $3.70 per share.

 
(7)
Consists of shares of Common Stock underlying three year Series D warrants to purchase an aggregate of 497,303 shares of Common Stock with an exercise price of $4.75 per share.

 
(8)
Consists of shares of Common Stock underlying five year Series E warrants to purchase an aggregate of 1,000,000 shares of Common Stock with an exercise price of $0.25 per share.

The Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the Registration Statement shall become effective on such date as the Commission, acting pursuant to Section 8(a), may determine.
 
 
 

 
 
5,390,422 Shares of Common Stock

CHINA ELECTRONICS HOLDINGS, INC.

Common Stock

PROSPECTUS

__________, 2013
 
The information in this prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities and it is not soliciting offers to buy these securities in any state where the offer is not permitted.
 
SUBJECT TO COMPLETION, DATED JANUARY 23, 2013

PRELIMINARY PROSPECTUS

5,390,422 Shares

China Electronics Holdings, Inc.

Common Stock

This prospectus relates to the resale by the Selling Stockholders of up to 5,390,422 shares of our Common Stock, $.0001 par value (“Common Stock”), including an aggregate of  778,035 shares issued to 5  Selling Stockholders pursuant to or in connection with a Share Exchange Agreement dated as of July  9, 2010 (the “Share Exchange Agreement”), an aggregate of 1,628,570 shares of common stock issuable to 5 Selling Stockholders upon exercise of warrants to purchase our Common Stock issued pursuant to the Share Exchange Agreement,  an aggregate of 1,989,211 shares of our Common Stock issued  to 105  Selling Stockholders issued in a series of private placements (the “Private Placements”) pursuant to a Subscription Agreement dated as of July 9, 2010 (the “Purchase Agreement”) and an aggregate of  994,606 shares of common stock issuable to 105  Selling Stockholders upon exercise of warrants to purchase our Common Stock issued in the Private Placements.

All of such shares may be sold by the Selling Stockholders. It is anticipated that the Selling Stockholders will sell these shares of Common Stock from time to time in one or more transactions, in negotiated transactions or otherwise, at prevailing market prices or at prices otherwise negotiated (see “Plan of Distribution”). We will not receive any proceeds from the sales by the Selling Stockholders.  Under the terms of the warrants, cashless exercise is permitted in certain circumstances. We will not receive any proceeds from any cashless exercise of the warrants, but will receive the exercise price of warrants exercised on a cash basis. If all of the warrants covered by this prospectus are exercised for cash, the Company would receive aggregate gross proceeds of $5,967,069.  We will pay all of the registration expenses incurred in connection with this offering, but the Selling Stockholders will pay any selling commissions, brokerage fees and related expenses.

There is a limited market for our Common Stock. The shares are being offered by the Selling Stockholders in anticipation of the continued development of a secondary trading market in our Common Stock. We cannot give you any assurance that an active trading market for our Common Stock will develop, or if an active market does develop, that it will continue.

Our Common Stock is quoted on OTCQB and trades under the symbol CEHD.QB.  On March 31, 2012, the closing sale price of our Common Stock was $0.20 per share.

Investing in our Common Stock involves risks. See “Risk Factors” beginning on page 8.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

The date of this prospectus is ______, 2013
 
 
 

 
 
TABLE OF CONTENTS

 
Page
   
Prospectus Summary
4
Risk Factors
8
Cautionary Note Regarding Forward-Looking Statements
15
Use of Proceeds
16
Market for Common Equity and Related Stockholder Matters
17
Management’s Discussion and Analysis of Financial Condition and Results of Operations
18
Organizational History of the Company and its Subsidiaries
31
Business
32
Description of Property
39
Directors, Executive Officers, Promoters and Control Persons
39
Transactions With Related Persons, Promoters And Control Persons; Corporate Governance
41
Legal Proceedings
41
Security Ownership of Certain Beneficial Owners and Management
41
Selling Stockholders
43
Description of Securities
52
Shares Eligible for Future Sale
55
Material United States Federal Income Tax Considerations
55
Material PRC Income Tax Considerations
58
Plan of Distribution
60
Legal Matters
61
Experts
61
Changes in and Disagreements With Accountants
62
Where You Can Find More Information
62
Index to Financial Statements
F-1
 
 
 

 
 
ABOUT THIS PROSPECTUS
 
You should rely only on the information contained in this prospectus and any free writing prospectus prepared by or on behalf of us or to which we have referred you. We have not authorized anyone to provide you with information that is different. This document may only be used where it is legal to offer or sell these securities. This prospectus does not constitute an offer to sell or the solicitation of an offer to buy these securities in any jurisdiction in which such offer or solicitation may not be legally made.  If any other information or representation is given or made, such information or representation may not be relied upon as having been authorized by us or the underwriter, and neither we nor the underwriter accept any liability in relation thereto.
 
We obtained statistical data, market data and other industry data and forecasts used throughout, or incorporated by reference in, this prospectus from market research, publicly available information and industry publications. Industry publications generally state that they obtain their information from sources that they believe to be reliable, but they do not guarantee the accuracy and completeness of the information.  While we believe that the statistical data, industry data and forecasts and market research are reliable, we have not independently verified the data. We have not sought the consent of the sources to refer to their reports appearing or incorporated by reference in this prospectus.
 
PROSPECTUS SUMMARY
 
This summary highlights information contained elsewhere in this prospectus.  This summary does not contain all of the information you should consider before investing in our common stock. You should read this entire prospectus carefully, especially the “Risk Factors” section and our consolidated financial statements and the related notes appearing at the end of this prospectus, before making an investment decision.  Unless the context otherwise requires, the "Company", "we," "us," and "our," refer collectively  to (i) China Electronics Holdings, Inc., a Nevada corporation (“China Electronics”), (ii) China Electronic Holdings, Inc., a Delaware corporation (“CEH Delaware”), and (iii) Lu’an Guoying Electronic Sales Co., Ltd., a wholly foreign enterprise (“WOFE”), under the laws of the People’s Republic of China (“Guoying”).
 
 
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Overview

We are a significant retailer of consumer electronics and appliances in certain rural markets in the People’s Republic of China (the “PRC” or “China”).  Our retail stores operate under the Guoying brand name. Such stores include locations that are owned and operated by us as well as locations that we exclusively franchise pursuant to cooperation agreements that franchisees sign with us.  Both our Company-owned stores and our exclusive franchise stores only sell merchandise that we provide to them as their exclusive wholesaler, and such merchandise includes Guoying branded products as well as products from major wholesalers such as Sony, Samsung and LG.  In addition to our Company-owned stores and our exclusive franchise stores, we provide Guoying branded merchandise as a wholesaler or distributor to other stores to which we are a non-exclusive wholesaler of consumer electronics and appliances.
 
As of August 23, 2012:

 
o
We were the exclusive wholesaler to 306 exclusive franchise stores operating under the Guoying brand name and provide merchandise to 296 stores in total located in Anhui province;

 
o
We provided Guoying branded merchandise as well as merchandise from well known companies including Sony, Samsung and LG to 176 non-exclusive stores; and

 
o
We owned 2 stores both of which operate in Lu’An City, Anhui Province, that operate under the Guoying brand name and to which we are the exclusive wholesaler and distributor.

We are the exclusive distributor for Guoying branded refrigerators.  We are also a wholesaler in the Lu’an area for products under the brand names, Sony, LG, Samsung, Tsinghua Tongfang, Haier, Shanghai Shangling, Chigo, Huayang and Huangming.  Guoying is a general sales agency of Sino-Japan Sanyo electronic products, such as Sanyo televisions, air conditioners, washing machines and micro-wave ovens.  Currently, our products are supplied to us by large distributors, including the brand names Sony, Samsung, LG, Tsinghua Tongfang, Haier. Guoying has partnered with Huangming and Huayang, the two largest manufacturers of solar thermal products in China, to be their exclusive retail outlet in Lu’an. Some of their energy efficient, “green” products include solar thermal water heaters, solar panels (photovoltaic) and energy saving glass.
 
Our sales market currently mainly targets customers in county, township and villages (the third, fourth and fifth tiers of markets) in Anhui Province of China. Our distribution and sales network currently covers twelve districts and counties in Anhui province, namely Shou County, Shu City, Jin An, Yu An, Huo Shan, Jinn Sai, Huo Qiu, Gu Shi , Ye Ji, Fei West, Fei East, and Huai Nan Districts.

In August, 2011, our Board decided to terminate our exclusive and non-exclusive franchise agreements with a number of carriers in order to strengthen and grow the Company’s business in the long term after concluding that the rapid growth of the company’s number of stores and aggressive business expansion had caused deficiencies in the company’s internal control and management.  The following criteria has been used to determine which stores (“Disqualified Exclusive Stores” and “Disqualified Non-Exclusive Stores”) to close (i) exclusive franchise stores that sold merchandise supplied by other wholesalers in breach of the exclusive franchise agreement; (ii) exclusive and non-exclusive franchise stores that failed to obey the Company’s pricing and resulting in lower profit margins; (iii) stores located remotely Lu An City that result in higher transportation and  logistics expenses to us; (iv) stores that sold brand of merchandise that not supplied by us and therefore terminate its franchise agreement with us. During the year ended December 31, 2011 and the quarter ended September 30, 2012, we have closed 1 company-owned store, terminated our contracts with 364 exclusive franchise stores, and terminated our contracts with 560 non-exclusive franchise stores. We do not expect to terminate our franchise contracts with a significant number of non-exclusive stores during the remainder of 2012. We estimate that we may terminate franchise contracts with about 100 exclusive stores if they cannot reach our standards by the end of 2012.
 
Industry

According to the 2010 PRC Census, more than 50% of China’s population resides in rural areas of China and rural purchasers are the largest consumer group in China. After many years of economic reforms, the average income of people living in China’s rural areas has gradually increased, and according to the National Bureau of Statistics of China, the per capita net income of rural residents increased 10.9% in 2010. Based on this increase in average income, we believe that such area has significant growth potential, and it does not appear that many of the urban chains have expanded into the rural communities.
 
First, according to information published by China Economic News dated December 9, 2010, the central government has increased the income of the rural population by reducing the amount of taxes paid by farmers.  As a result of this increase in income, such people have more disposable income for discretionary spending.
 
Second, the Chinese government has initiated a rural home appliance and electronics rebate program, called the “Rural Consumer Electronics” plan. This plan (a) provides that the maximum sales price of electronics is fixed at a price which is usually equal to the market price of the same products in urban areas and (b) grants rural consumers a 13% rebate from the government on their purchases of electronics.
 
 
5

 
 
Third, the current consumer electronics and appliances markets in big PRC cities like Beijing, Shanghai, and Shenzhen are already saturated by electronics stores, which results in limited margins. While we have some competitors in the rural markets, we believe that the retail chains that exist in larger cities have not established any significant name recognition in the rural markets.  Therefore, we believe that such stores’ success in larger cities will not necessarily result in success in the rural areas where we operate.  We believe that significant opportunity remains due to the increased per capita income of rural residents.

Our Competitive Strengths

We believe that the following strengths differentiate us from our competitors and enable us to maintain a leading position as a rural retailer and wholesale distributor of electronics and consumer appliances in China:

 
o
We are a wholesaler in the Lu’an area for products under the brand name Sony, LG, Samsung, Tsinghua Tongfang, Haier, Shanghai Shangling;

 
o
We are a rural based business and we understand the preferences of a rural customers; and

 
o
We are the exclusive retail seller in the Lu’an area for Huangming and Huayang, each are well-regarded PRC companies that manufacture solar-powered products for consumer usage.

Our Strategy

Our goal is to become the dominant rural retailer and wholesale distributor of electronics and consumer appliances with nationwide distribution and sales network in China.  The principal components of the business strategy we plan to implement to attain our goals include the following:

 
o
Open new company-owned stores and develop growth of business of Company-Owned Stores;
 
 
o
Establish logistic centers in Lu An City to provide transportation and delivery services of merchandises to Anhui , Hubei and Henan provinces;
 
 
o
Close disqualified Exclusive Franchise Stores in Anhui province; open new Exclusive Franchise Stores in Anhui, Hunan and Hubei provinces; maintain and grow business with existing profitable Exclusive Franchise Stores;

 
o
Close disqualified Non-Exclusive Franchise stores in Anhui province; open new Non-Exclusive Franchise Stores in Anhui, Hunan and Hubei provinces; maintain and grow business with existing profitable Non-Exclusive Franchise stores;

 
o
Be the Exclusive Rural Distributor for Well-Known Electronic and Consumer Appliance Manufactures; and
 
 
Risks and Challenges

We believe that the following are some of the major risks and uncertainties that may materially and adversely affect our business, financial condition, results of operations and prospects:

 
o
Poor performance or sales by our exclusive franchise stores or non-exclusive stores;

 
o
Our dependence on a limited number of suppliers for our wholesale business;

 
o
Our ability to manage the growth and expansion of our operations;

 
o
Demand for electronics and consumer appliances in China may not continue to grow;

 
o
Our ability to develop new exclusive franchise stores; and

 
o
Adverse changes in the Chinese economy.
 
See “Risk Factors” beginning on page 8 and other information contained in this prospectus for a detailed discussion of these risks and uncertainties.
 
 
6

 
 
Our Corporate Structure

Our current structure is set forth in the diagram below:



Our principal executive offices are located at Building G-08, Guangcai Market, Foziling West Road, Lu’an City, Anhui Province, PRC 237001, and our telephone number is 011-86-564-3224888.

THE OFFERING

Between three months and 2 ½ years prior to the consummation of the Share Exchange Agreement, dated as of July 9, 2010 (the “Share Exchange Agreement”), CEH Delaware sold shares of common stock and warrants to investors in transactions pursuant to Section 4(2) of the Securities Act of 1933 and Rule 506 of Regulation D promulgated thereunder.  On July 15, 2010 we consummated the Share Exchange Agreement with certain Selling Stockholders. Pursuant to the Share Exchange Agreement, on July 15, 2010, 10 former stockholders of our subsidiary, CEH Delaware, transferred to us 100% of the outstanding shares of common stock and preferred stock of CEH Delaware and 100% of the warrants to purchase common stock of CEH Delaware held by them, in exchange for an aggregate of 13,785,902 newly issued shares of our Common Stock (including 13,665,902 shares of common stock issued pursuant to the Share Exchange Agreement dated July 22, 2010, and 120,000 shares of common stock issued to consultants related to their professional services) and warrants to purchase an aggregate of 1,628,570 shares of our Common Stock.  CEH Delaware’s outstanding Series A warrants were exchanged on a one-for-one basis for Series A warrants of the Company to purchase an aggregate of 314,285 shares of Common Stock, with an exercise price of $2.19 per share.  CEH Delaware’s outstanding Series B warrants were exchanged on a one-for-one basis for Series B warrants of the Company to purchase an aggregate of 314,285 shares of Common Stock, with an exercise price of $2.63 per share.  CEH Delaware’s outstanding $1.00 warrants were exchanged on a one-for-one basis for Series E warrants of the Company to purchase an aggregate of 1,000,000 shares of Common Stock, with an exercise price of $0.25 per share.  Pursuant to the terms of the Series A, B and E warrants, the Company is required to register as many shares as permitted of Common Stock issuable upon the exercise of the warrants.
 
 
7

 

 
On July 15, 2010 we also consummated a Private Placement made pursuant to a Subscription Agreement dated as of July 9, 2010 (the “Purchase Agreement”) with certain of the Selling Stockholders, pursuant to which we sold units (the “Units”) to such Selling Stockholders.  Each Unit consists of four shares of our Common Stock, a warrant to purchase one share of Common Stock at an exercise price of $3.70 per share (a “Series C Warrant”) and a warrant  to purchase one share of Common Stock at an exercise price of $4.75 per share (a “Series D Warrant”).  Additional Private Placements were consummated on July 26, 2010 and August 17, 2010. The aggregate gross proceeds from the sale of the Units was $5,251,548 and in such Private Placements, an aggregate of (a) 1,989,211 shares of our Common Stock, (b) Series C Warrants to purchase an aggregate of 497,303 shares of our Common Stock and (c) Series D Warrants to purchase an aggregate of 497,303 shares of our Common Stock was sold.  Pursuant to Section 9(d) of the Purchase Agreement, the Company is required to register all of the shares of Common Stock and shares of Common Stock underlying the warrants that were issued in the Private Placement.  Under Section 8 of the warrants issued by the Company, as many shares as permitted of Common Stock issuable upon exercise of the warrants are required to be registered pursuant to Section 9(d) of the Purchase Agreement.
 
The below table sets forth gross proceeds paid to the Company in the Private Placements, fees paid by the Company in connection with the Private Placements and the resulting net proceeds to the Company:   
 
Gross Proceeds
   
Fees
   
Net Proceeds
 
               
$ 5,251,548    
$
525,155
(1)
 
$
4,726,393
 
 
(1) Represents an aggregate of success fees paid to Hunter Wise Securities, LLC and American Capital Partners, LLC in connection with the offering.  As additional consideration, Hunter Wise Securities, LLC received a Series F(i) warrant to purchase 31,429 shares of Common Stock at an exercise price of $1.75 per share, a Series F(ii) warrant to purchase 94,329 shares of Common Stock at an exercise price of $2.64 per share and 180,000 shares of Common Stock.  American Capital Partners, LLC received a Series F(iii) warrant to purchase 104,592 shares of Common Stock at an exercise price of $2.64 per share.
 
This prospectus relates to the resale of the 5,390,422 shares of our Common Stock issued to the Selling Stockholders and issuable to the Selling Stockholders upon exercise of all of the warrants referred to in the preceding paragraphs.
 
Issuer
 
China Electronics Holdings, Inc.
     
Common Stock outstanding prior to the Offering
 
16,775,113 shares
     
Common Stock offered by the Selling Stockholders
 
5,390,422 shares
     
Total shares of Common Stock to be outstanding after the Offering assuming exercise of all outstanding warrants
 
19,402,489 shares
     
Use of Proceeds
 
We will not receive any proceeds from the sale of the shares of Common Stock.
     
Our OTCQB Trading Symbol
 
CEHD.QB
     
Risk Factors
 
You should read the “Risk Factors” section of this prospectus for a discussion of factors to consider carefully before deciding to invest in shares of our Common Stock.

The number of shares of our Common Stock that will be outstanding after this offering is based on 16,775,113 shares of our Common Stock outstanding as of April 18, 2012, and gives effect to the issuance of an aggregate of 2,627,376 shares of Common Stock to the Selling Stockholders upon exercise of all warrants outstanding to purchase our Common Stock.  We are not required to register the shares of Common Stock issuable upon exercise of our Series F and Series G warrants at this time and we cannot estimate when or whether we will be required to register such shares.
 
 
8

 
 
RISK FACTORS
 
An investment in our Common Stock involves a high degree of risk. You should carefully consider the risks described below, together with all of the other information included in this prospectus, before making an investment decision. If any of the following risks actually occurs, our business, financial condition or results of operations could suffer. In that case, the trading price of our common stock could decline, and you may lose all or part of your investment.
 
RISKS RELATED TO OUR BUSINESS

Our sales revenues are derived primarily from our exclusive franchise stores and non-exclusive stores, and should any of them perform poorly or cease purchasing wholesale merchandise from us, our sales results, revenues, net income, reputation and competitive position would suffer.

We sell most of our products through exclusive franchise stores and non-exclusive stores.  Though our sales persons visit the stores regularly, third party store managers make decisions about order quantities and are responsible for the daily operations of the stores. If factors either in or out of a store manager’s control cause harm to a store’s business, the store’s income could decrease, which would negatively impact our sales.  If an exclusive franchise store bearing our brand name performs poorly or is run improperly by such third party store managers, our reputation could be adversely affected.  Additionally, if a large number of exclusive franchise stores and non-exclusive franchise stores choose to cease purchasing products from us, we could experience a material decrease in revenues and net income.  There is no termination provision in, or expiration of the term of, the exclusive franchise agreements.
 
 
We depend heavily on large suppliers and if any of our largest suppliers cease to provide products to us, our business could be adversely affected.

All of the products purchased by the Company during the fiscal year ended December 31, 2011 were provided by twelve vendors with three major vendors, Shandong Huangming, Haier Hefei Ririshun Sales Co., and Shenzhen Tongfang Multi-Media Technology Co., Ltd.,  accounting for 45%, 10% and 9% of our total purchases, respectively. All of the products purchased by the Company during the fiscal year ended December 31, 2010 were provided by twelve vendors, with three major vendors, Shandong Huangming, Jiangsu Huayang Solar Power Sales Co. and Ynagzhou Huiyin Co.,Ltd. accounting for 43.5%, 16.5% and 12.6% of our total purchases, respectively. If any of these vendors cease doing business with us, we will experience significant reductions in our sales and income.

We may not be able to effectively control and manage our growth, and a failure to do so could adversely affect our operations and financial condition.

We also plan to expand our company-owned stores and develop manufacturing capabilities for our new LED business. Planned expenditures for the stores and manufacturing capabilities are $8-10 million.  Even if we are able to secure the funds necessary to implement our growth strategies (of which there can be no assurance), we will face management, resource and other challenges in expanding our current facilities, integrating acquired assets or businesses with our own, and managing expanding product offerings. Failure to effectively deal with increased demands on our resources could interrupt or adversely affect our operations and cause production backlogs, longer product development time frames and administrative inefficiencies. Other challenges involved with expansion, acquisitions and operation include:

 
o
unanticipated costs;
 
 
o
the diversion of management’s attention for unanticipated business concerns;
 
 
o
potential adverse effects on existing business relationships with suppliers and customers;
 
 
o
obtaining sufficient working capital to support expansion;
 
 
o
expanding our product offerings and maintaining the high quality of our products;
 
 
o
maintaining adequate control of our expenses and accounting systems;

 
o
successfully integrating any future acquisitions;
 
 
o
anticipating and adapting to changing conditions in the electronics retail industry, whether from changes in government regulations, mergers and acquisitions involving our competitors, technological developments or other economic, competitive or market dynamics; and
 
 
o
outsourcing the manufacture and production of our refrigerators to OEM manufacturers may not give us sufficient control over the quality of those products.
 
 
9

 
 
Even if we do experience increased sales due to expansion, there may be a lag between the time when the expenses associated with an expansion or acquisition are incurred and the time when we recognize such benefits, which would affect our earnings.
 
  We may not be able to hire and retain qualified personnel to support our growth and if we are unable to do so, our ability to implement our business objectives could be limited. Difficulties with hiring, employee training and other labor issues could disrupt our operations.

Our operations depend on the work of our sales persons and other employees. We may not be able to retain those employees, successfully hire and train new employees or integrate new employees into the Company. Any such difficulties would reduce our operating efficiency and increase our costs of operations, and could harm our overall financial condition.
 
  Our operations also depend in significant part upon the continued contributions of our key technical and senior management personnel, including Mr. Hailong Liu, and upon our ability to attract and retain additional qualified management, technical, marketing and sales and support personnel for our operations.  If one or more of our senior executives or other key personnel are unable or unwilling to continue in their present positions, we may not be able to replace them within a reasonable time, which could result in disruption of our business and an adverse effect on our financial condition and results of operations. None of our senior management personnel have signed employment agreements.  Significant turnover in our senior management could significantly deplete the institutional knowledge held by our existing senior management team.  We depend on the skills and abilities of these key employees in managing the technical, marketing and sales aspects of our business, which could be harmed by turnover in the future.  Competition for senior management and personnel is intense, the pool of qualified candidates is very limited, and we may not be able to retain the services of our senior executives or senior personnel, or attract and retain high-quality senior executives or senior personnel in the future. This failure could limit our future growth and reduce the value of our common stock.

The consumer electronics and appliances retail industry in the PRC is competitive and, unless we are able to compete effectively with competitor retailers, our profits could suffer.

The consumer electronics and appliances retail industry in the PRC has become highly and increasingly competitive. Large national retailers such as Suning Appliance and Guomei Appliance have expanded, and local and regional competition has increased. Some of these companies have substantially greater financial, marketing, personnel and other resources than we do.

Our competitors could adapt more quickly to evolving consumer preferences or market trends, have greater success in their marketing efforts, control supply costs and operating expenses more effectively, or do a better job in formulating and executing expansion plans. Increased competition may also lead to price wars, counterfeit products or negative brand advertising, all of which may adversely affect our market share and profit margins. Existing or new competitors could receive contracts for which we compete due to events and factors beyond our control, and expansion of large retailers into new locations may limit the locations into which we may profitably expand. To the extent that our competitors are able to take advantage of any of these factors, our competitive position and operating results may suffer.

Because we face intense competition, we must anticipate and quickly respond to changing consumer demands more effectively than our competitors. In order to succeed in implementing our business plan, we must achieve and maintain favorable recognition of our private label brands (i.e. our Guoying branded products, company-owned stores and exclusive franchise stores operating under our brand name), effectively market our products to consumers, competitively price our products, and maintain and enhance a perception of value for consumers. We must also source and distribute our merchandise efficiently. Failure to accomplish these objectives could impair our ability to compete with larger retailers and could adversely affect our growth and profitability.

We do not maintain product liability insurance or business interruption insurance, and our property and equipment insurance does not cover the full value of our property and equipment.

We currently do not carry any product liability or other similar insurance or business interruption insurance. If product liability litigation becomes more commonplace in the PRC, we could be exposed to additional liability. Moreover, we may have increased product liability exposure as we expand our sales into international markets, like the United States, where product liability claims are more prevalent.
  
We may be required from time to time to recall products entirely or from specific markets or batches.  We do not maintain recall insurance. Additionally, our property and equipment insurance does not cover the full value of our property and equipment.  In the event we do experience product liability claims or a product recall, or suffer from a natural or other unexpected disaster, business or government litigation, or any uncovered risks of operation, our financial condition and business operations could be materially adversely affected.
 
 
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As all of our operations and personnel are in the PRC, we may have difficulty establishing adequate western style management, legal and financial controls.

The PRC has not adopted a Western style of management and financial reporting concepts and practices. We may have difficulty in hiring and retaining a sufficient number of qualified employees to work in the PRC. As a result, we may experience difficulty in establishing accounting and financial controls, collecting financial data, budgeting, managing our funds and preparing financial statements, books and records and instituting business practices that meet Western standards.

We currently do not have in house accounting personnel that have adequate knowledge of U.S. generally accepted accounting principles.  Instead, we rely on the expertise and knowledge of external financial advisors in US GAAP conversion who help us prepare and review the consolidated financial statements. Our lack of familiarity with Western practices generally and Section 404 specifically may unduly divert management’s time and resources, which could have a material adverse effect on our operating results. As a result of our lack of U.S. GAAP trained personnel and our lack of familiarity with U.S. GAAP, our internal control over financial reporting may be deficient. If material weaknesses in our internal controls over financial reporting are identified, this could result in a loss of investor confidence in our financial reports, have an adverse effect on our stock price and/or subject us to sanctions or investigation by regulatory authorities.
 
We do not presently have a Chief Financial Officer with U.S. public company experience.
 
We do not presently have a Chief Financial Officer that is familiar with the accounting and reporting requirements of a U.S. publicly-listed company.  Currently we do not have sufficient in-house expertise in US GAAP reporting.  Instead, we rely on the expertise and knowledge of external financial advisors in US GAAP conversion who help us prepare and review the consolidated financial statements. Thus no assurance can be given that there are no material errors or weaknesses existing with our financial reporting or internal controls. In addition, we do not believe we have sufficient documentation with our existing financial process, risk assessment and internal controls. The position of Chief Financial Officer of a U.S. publicly-listed company is critical to the operations of such a company, and our failure to fill this position in a timely and effective manner will negatively impact our business.

We recently closed significant number of exclusive and non-exclusive stores, mainly during the fourth quarter of 2011 and first quarter of 2012
 
Our success depends in part upon retaining our contracts with exclusive and non-exclusive franchise stores. We face the risk of losing customers as a result of the expiration or termination of their contracts with us, or selection by our customers of other distributors and wholesalers of electronic consumer products of other brands. We generate a significant portion of our revenues from contracted exclusive and non-exclusive stores. Although we do not expect to terminate our contracts with a more significant number of stores in 2012, we cannot assure you that we will be able to retain contracts with all or a substantial portion of our long-term stores or develop relationships with new significant number of stores in the future.
 
We may not possess all the licenses required to operate our business, or may fail to maintain the licenses we currently hold. This could subject us to fines and other penalties, which could have a material adverse effect on our results of operations.
 
We are required to hold a variety of permits, licenses and certificates to conduct our business in China and we may not possess all of the permits, licenses and certificates required for our business.  We entered into a Land Use Right Agreement with Pingqiao Industrial Park Committee, Lu An City, under which the People’s Government of Yu An District will grant us a land use right covering the land of 164,983 square meters (approximately 300 Chinese acres).  Although we have received a land use right certificate issued by People’s Government of Yu An District on April 16, 2012 with a validation term of 50 years until 2062 for 38,449 square meters, including 19,200 square meters where our four warehouses are built on, and have obtained construction permit issued by Housing and Urban-Rural Development Bureau of Yu An District, Lu An City on October 28, 2011 on Pingqiao Land, due to burdensome and repetitive approval procedures, we have not been granted land use right certificate for the rest of land.  Therefore, pursuant to applicable PRC law, we are not permitted to operate our manufacturing facility without such certificate and as a result, there is a risk that the PRC government may declare our Land Use Right Agreement invalid. The government may not remove our facilities from the land which we have obtained the land use right certificate but could remove any future constructions that we build on the land which we have not obtained land use right certificate.
 
We are currently negotiating with the local government to obtain a Land Use Right Certificate for rest of the land. Until we obtain the Land Use Right Certificate, the PRC government may evict our personnel from the premises and remove our manufacturing facilities that we built on the premises.  Such action would have a very significant and negative impact on our operations and business. Further, we are obligated to pay the Pingqiao Committee an additional $3.7 million when the People’s Government of Yu An District is ready to transfer to us the land use right certificate. We may not have sufficient cash to pay for the remaining balance of land purchase price in an immediate short term of time if we cannot generate sufficient cash from our operations in 2012.
 
In addition, there may be other circumstances under which the approvals, permits, licenses or certificates granted by the governmental agencies are subject to change without substantial advance notice, and it is possible that we could fail to obtain the approvals, permits, licenses or certificates that are required to expand our business as we intend.  If we fail to obtain or to maintain such permits, licenses or certificates, or renewals are granted with onerous conditions, we could be subject to fines and other penalties and be limited in the number or the quality of the products that we would be able to offer.  As a result, our business, result of operations and financial condition could be materially and adversely affected.
 
 
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We will have to change the name of one of the brands and stores which sell those products if our principal stockholder does not extend the license to use the name Guiying beyond December 31, 2014, which is likely to have a disruptive and materially adverse effect on our business.

We sell certain of our products under the brand Guiying under a trademark license granted by Hailong Liu, our Chairman, CEO and principal stockholder which expires at the end of 2014. If the license is not extended when it expires, we will have to rebrand the products we sell under the Guiying name and change the name and associated signage of our Guiying stores. The rebranding is likely to have a disruptive and materially adverse effect on our business.

 
RISKS RELATED TO DOING BUSINESS IN CHINA
 
The Company faces the risk that changes in the policies of the PRC government could have a significant impact upon the business that the Company may be able to conduct in the PRC and the profitability of such business.

The PRC economy is in a transition from a planned economy to a market oriented economy subject to five-year and annual plans adopted by the government that set national economic development goals. Policies of the PRC government can have significant effects on the economic conditions of the PRC. The PRC government has confirmed that economic development will follow the model of a market economy, but there can be no assurance that this will be the case.  A change in policies by the PRC government could adversely affect the Company’s interests due to factors such as changes in laws, regulations or the interpretation thereof, confiscatory taxation, restrictions on currency conversion, imports or sources of supplies, or the expropriation or nationalization of private enterprises. There can be no assurance that the government will continue to pursue economic reform policies or that such policies may not be significantly altered, especially in the event of a change in leadership, social or political disruption, or other circumstances affecting the PRC political, economic and social life.
 
The PRC laws and regulations governing the Company’s business operations are sometimes vague and uncertain. Any changes in such PRC laws and regulations may have a material and adverse effect on the Company’s business.

There are substantial uncertainties regarding the interpretation and application of PRC laws and regulations, including but not limited to the laws and regulations governing the Company’s business, or the enforcement and performance of the Company’s arrangements with customers in the event of the imposition of statutory liens, death, bankruptcy and criminal proceedings. The Company and any future subsidiaries are considered foreign persons or foreign funded enterprises under PRC laws, and as a result, the Company is required to comply with PRC laws and regulations. These laws and regulations are sometimes vague and may be subject to future changes, and their official interpretation and enforcement may involve substantial uncertainty.

The effectiveness of newly enacted laws, regulations or amendments may be delayed, resulting in detrimental reliance by foreign investors. New laws and regulations that affect existing and proposed future businesses may also be applied retroactively. The Company cannot predict what effect the interpretation of existing or new PRC laws or regulations may have on the Company’s businesses.

New labor laws in the PRC may adversely affect our results of operations.

On January 1, 2008, the PRC government promulgated the Labor Contract Law of the PRC, or the New Labor Contract Law.  The New Labor Contract Law imposes greater liabilities on employers and significantly impacts the cost of an employer’s decision to reduce its workforce.  Further, it requires certain terminations to be based upon seniority and not merit. In the event we decide to significantly change or decrease our workforce, the New Labor Contract Law could adversely affect our ability to enact such changes in a manner that is most advantageous to our business or in a timely and cost effective manner, thus materially and adversely affecting our financial condition and results of operations.
 
A slowdown or other adverse developments in the PRC economy may materially and adversely affect the Company’s customers, demand for the Company’s products and the Company’s business.

All of the Company’s operations are conducted in the PRC and all of its revenue is generated from sales in the PRC and we cannot assure you that our historic growth will continue.  In addition, the PRC government exercises significant control over PRC economic growth through the allocation of resources, controlling payment of foreign currency-denominated obligations, setting monetary policy and providing preferential treatment to particular industries or companies.  Efforts by the PRC government to slow the pace of growth of the PRC economy could result in reduced demand for our products.  A slowdown in overall economic growth, an economic downturn or recession or other adverse economic developments in the PRC may materially reduce the demand for our products and materially and adversely affect our business.
 
 
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Inflation in the PRC could negatively affect our profitability and growth.

In recent years, the Chinese economy has experienced periods of rapid expansion and highly fluctuating rates of inflation.  During the past ten years, the rate of inflation in China has been as high as 20.7% and as low as -2.2%.  These factors have led to the adoption by the Chinese government, from time to time, of various corrective measures designed to restrict the availability of credit or regulate growth and contain inflation.  High inflation may in the future cause the Chinese government to impose controls on credit and/or prices, or to take other action, which could inhibit economic activity in China, reduce demand, materially increase our costs, and harm the market for our products and our Company.

Governmental control of currency conversion may affect the value of an investment in the Company and may limit our ability to receive and use our revenues effectively.

At the present time, the Renminbi, the currency of the PRC, is not a freely convertible currency.  We receive all of our revenue in Renminbi, which may need to be converted to other currencies, primarily U.S. dollars, in order to be remitted outside of the PRC.  The PRC government imposes controls on the convertibility of Renminbi into foreign currencies and, in certain cases, the remittance of currency out of the PRC. Any future restrictions on currency exchanges may limit our ability to use revenue generated in Renminbi to fund any future business activities outside China or to make dividend or other payments in U.S. dollars.
 
Effective July 1, 1996, foreign currency “current account” transactions by foreign investment enterprises are no longer subject to the approval of State Administration of Foreign Exchange (“SAFE,” formerly, “State Administration of Exchange Control”), but need only a ministerial review, according to the Administration of the Settlement, Sale and Payment of Foreign Exchange Provisions promulgated in 1996 (the “FX regulations”).  “Current account” items include international commercial transactions, which occur on a regular basis, such as those relating to trade and provision of services.  Distributions to joint venture parties also are considered “current account transactions.”  Non-current account items, including direct investments and loans, known as “capital account” items, remain subject to SAFE approval and companies are required to open and maintain separate foreign exchange accounts for capital account items.  There are other significant restrictions on the convertibility of Renminbi, including that foreign-invested enterprises may only buy, sell or remit foreign currencies after providing valid commercial documents, at those banks in China authorized to conduct foreign exchange business. Under current regulations, we can obtain foreign currency in exchange for Renminbi from swap centers authorized by the government.  While we do not anticipate problems in obtaining foreign currency to satisfy our requirements, we cannot be certain that foreign currency shortages or changes in currency exchange laws and regulations by the PRC government will not restrict us from freely converting Renminbi in a timely manner.

The fluctuation of the Renminbi may materially and adversely affect investments in the Company and the value of our securities.

As the Company relies principally on revenues earned in the PRC, any significant revaluation of the Renminbi may materially and adversely affect the Company’s cash flows, revenues and financial condition, and the price of our common stock may be harmed.  The value of the Renminbi depends to a large extent on PRC government policies and the PRC’s domestic and international economic and political developments, as well as supply and demand in the local market. Since 1994, the official exchange rate for the conversion of Renminbi to the U.S. dollar had generally been stable and the Renminbi had appreciated slightly against the U.S. dollar.  However, on July 21, 2005, the PRC government changed its policy of pegging the value of Renminbi to the U.S. dollar.  Under the new policy, Renminbi may fluctuate within a narrow and managed band against a basket of certain foreign currencies. It is possible that the PRC government could adopt a more flexible currency policy, which could result in more significant fluctuation of Renminbi against the U.S. dollar.  We can offer no assurance that Chinese Renminbi will be stable against the U.S. dollar or any other foreign currency.

For example, to the extent that the Company needs to convert U.S. dollars it receives from an offering of its securities into Renminbi for the Company’s operations, appreciation of the Renminbi against the U.S. dollar could have a material adverse effect on the Company’s business, financial condition and results of operations. Conversely, if the Company decides to convert its Renminbi into U.S. dollars for the purpose of making payments for dividends on its common stock or for other business purposes and the U.S. dollar appreciates against the Renminbi, the U.S. dollar equivalent of the Renminbi that the Company converts would be reduced. In addition, the depreciation of significant U.S. dollar denominated assets could result in a charge to the Company’s income statement and a reduction in the value of these assets.
 
The application of Chinese regulations relating to the overseas listing of Chinese domestic companies is uncertain, and we may be subject to penalties for failing to request approval of the Chinese authorities prior to listing our shares in the U.S.

On August 8, 2006, six Chinese government agencies, namely, the Ministry of Commerce, or MOFCOM, the State Administration for Industry and Commerce, or SAIC, the China Securities Regulatory Commission, or CSRC, the State Administration of Foreign Exchange, or SAFE, the State Assets Supervision and Administration Commission, or SASAC, and the State Administration for Taxation, or SAT, jointly issued the Regulations on Mergers and Acquisitions of Domestic Enterprises by Foreign Investors, which we refer to as the “New M&A Rules”, which became effective on September 8, 2006. The New M&A Rules purport, among other things, to require offshore “special purpose vehicles,” that are (1) formed for the purpose of overseas listing of the equity interests of Chinese companies via acquisition and (2) are controlled directly or indirectly by Chinese companies and/or Chinese individuals, to obtain the approval of the CSRC prior to the listing and trading of their securities on overseas stock exchanges.  The Company has not sought any approvals under the New M&A Rules.
 
 
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There are substantial uncertainties regarding the interpretation, application and enforcement of the New M&A Rules and CSRC has yet to promulgate any written provisions or formally declare or state whether the overseas listing of a China-related company structured similar to ours is subject to the approval of CSRC. Any violation of these rules could result in fines and other penalties on our operations in China, restrictions or limitations on remitting dividends outside of China, and other forms of sanctions that may cause a material and adverse effect to our business, operations and financial conditions.
 
The new mergers and acquisitions regulations also established additional procedures and requirements that are expected to make merger and acquisition activities by foreign investors more time-consuming and complex, including requirements in some instances that the Ministry of Commerce be notified in advance of any change-of-control transaction in which a foreign investor takes control of a Chinese domestic enterprise that owns well-known trademarks or China’s traditional brands. We may grow our business in part by acquiring other businesses. Complying with the requirements of the new mergers and acquisitions regulations in completing this type of transactions could be time-consuming, and any required approval processes, including CSRC approval, may delay or inhibit our ability to complete such transactions, which could affect our ability to expand our business or maintain our market share.

PRC regulations relating to the establishment of offshore special purpose companies by PRC residents may subject our PRC resident shareholders or our PRC subsidiary to penalties, limit our ability to distribute capital to our PRC subsidiary, limit our Chinese subsidiary’s ability to distribute funds to us, or otherwise adversely affect us.

The PRC State Administration of Foreign Exchange (“SAFE”) issued a public notice in October 2005, or the SAFE Circular No. 75, requiring PRC residents to register with the local SAFE branch before establishing or controlling any company outside of China for the purpose of capital financing with assets or equities of PRC companies, referred to in the SAFE Circular No. 75 as special purpose vehicles, or SPVs. PRC residents who are shareholders of SPVs established before November 1, 2005 were required to register with the local SAFE branch before June 30, 2006. Further, PRC residents are required to file amendments to their registrations with the local SAFE branch if their SPVs undergo a material event involving changes in capital, such as changes in share capital, mergers and acquisitions, share transfers or exchanges, spin-off transactions or long-term equity or debt investments.
 
  Our current shareholders and/or beneficial owners may fall within the ambit of the SAFE notice and be required to register with the local SAFE branch as required under the SAFE notice. If so required, and if such shareholders and/or beneficial owners fail to timely register their SAFE registrations pursuant to the SAFE notice, or if future shareholders and/or beneficial owners of our company who are PRC residents fail to comply with the registration procedures set forth in the SAFE notice, this may subject such shareholders, beneficial owners and/or our PRC subsidiary to fines and legal sanctions and may also limit our ability to contribute additional capital to our PRC subsidiary, limit our PRC subsidiary’s ability to distribute dividends to our company, or otherwise adversely affect our business.  To date, our current shareholders and beneficial owners have not made any filings with the applicable SAFE branch.
 
 We face uncertainty from the Circular on Strengthening the Administration of Enterprise Income Tax on Non-resident Enterprises’ Share Transfer, or Circular 698, released in December 2009 by China’s State Administration of Taxation, or the SAT, effective as of January 1, 2010.
 
Pursuant to the Circular 698, where a foreign investor transfers the equity interests of a Chinese resident enterprise indirectly via disposing of the equity interests of an overseas holding company, which we refer to as an Indirect Transfer, and such overseas holding company is located in a tax jurisdiction that: (i) has an effective tax rate less than 12.5% or (ii) does not tax foreign income of its residents, the foreign investor shall report such Indirect Transfer to the competent tax authority of the Chinese resident enterprise. The Chinese tax authority will examine the true nature of the Indirect Transfer, and if the tax authority considers that the foreign investor has adopted an abusive arrangement in order to avoid Chinese tax, they will disregard the existence of the overseas holding company and re-characterize the Indirect Transfer and as a result, gains derived from such Indirect Transfer may be subject to Chinese withholding tax at the rate of up to 10%. Circular 698 also provides that, where a non-Chinese resident enterprise transfers its equity interests in a Chinese resident enterprise to its related parties at a price lower than the fair market value, the competent tax authority has the power to make a reasonable adjustment to the taxable income of the transaction.

Since Circular 698 became effective on January 1, 2010, we cannot assure you that our reorganization will not be subject to examination by Chinese tax authorities or that any direct or indirect transfer of our equity interests in our Chinese subsidiary via our overseas holding companies will not be subject to a withholding tax of 10%.
 
We may be exposed to liabilities under the Foreign Corrupt Practices Act, and any determination that we violated the Foreign Corrupt Practices Act could harm our business.

Although we are currently not subject to these regulations, we anticipate that we will be subject to the United States Foreign Corrupt Practices Act, or FCPA, and other laws that prohibit U.S. companies from engaging in bribery or other prohibited payments to foreign officials for the purpose of obtaining or retaining business. Our activities in China create the risk of unauthorized payments or offers of payments by one of the employees, consultants, sales agents or distributors of our Company, even though these parties are not always subject to our control. It is our policy to implement safeguards to discourage these practices by our employees. However, our existing safeguards and any future improvements may prove ineffective, and the employees, consultants, sales agents or distributors of our Company may engage in conduct for which we might be held responsible. Violations of the FCPA may result in severe criminal or civil sanctions, and we may be subject to other liabilities, which could adversely impact our business, operating results and financial condition.
 
 
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Because the Company’s principal assets are located outside of the United States and the Company’s officers and directors reside outside of the United States, it may be difficult for investors to enforce their rights in the U.S. based on U.S. federal securities laws against the Company and the Company’s officers and directors or to enforce U.S. court judgments against the Company or them in the PRC.

The Company is located in the PRC and substantially all of its assets are located outside of the United States.  The PRC does not have a treaty with United States providing for the reciprocal recognition and enforcement of judgments of courts.  It may therefore be difficult for investors in the United States to enforce their legal rights based on the civil liability provisions of the United States federal securities laws against us in the courts of either the United States or the PRC and, even if civil judgments are obtained in courts of the United States, to enforce such judgments in PRC courts.  Further, it is unclear if extradition treaties now in effect between the United States and the PRC would permit effective enforcement against us or our officers and directors of criminal penalties, under the United States federal securities laws or otherwise.
  
There are substantial uncertainties regarding the interpretation and application of PRC laws and regulations governing the validity and legality of  call options which are held by our Chairman and others and there can be no assurance that the call options are not in breach of such laws and regulations.
 
Under a call option agreement with our Chairman Hailong Liu, Sherry Li, the holder of 11,556,288 shares of our Common Stock, has granted to Mr. Liu an option to purchase all of her shares over the course of two years in installments upon achievement of certain performance milestones by the Company. While we believe that this arrangement is not governed by PRC laws and regulations, there are substantial uncertainties regarding the interpretation and application of current or future PRC laws and regulations, including regulations governing the validity and legality of call options. Accordingly, we cannot assure you that PRC government authorities will not determine that the call option agreement is subject to PRC laws and regulations. If the call option agreement is deemed to be governed by PRC laws and regulations, our Chairman may be required to register with the local SAFE branch for his overseas direct investment in the Company. Failure to make such SAFE registration may subject our Chairman to fines and legal sanctions, and may also limit his ability to receive dividends from our PRC subsidiary and remit his proceeds from their overseas investment into the PRC as a result of foreign exchange control under PRC laws and regulations. 
 
  The cessation of tax exemptions and deductions by the Chinese government may affect our profitability.
 
On March 16, 2007, the National People’s Congress of China enacted a new tax law, or the New Tax Law, whereby both foreign investment enterprises, or FIEs, and domestic companies will be subject to a uniform income tax rate of 25%. On November 28 2007,  the State Council of China promulgated the Implementation Rules of the New Tax Law, the “Implementation Rules”. Both the New Tax Law and the Implementation Rules have become effective on January 1, 2008. Both the New Tax Law and the Implementation Rules provide that companies not entitled to tax exemption or relevant preferential tax treatment shall be subject to 17% value added tax. The Company recognizes its revenues net of value-added taxes (“VAT”).  The Company is subject to VAT which is levied at a fixed annual amount. Currently, the Company is charged at a fixed annual amount of approximately $1,200 to cover all types of taxes including income taxes and VATs. This is approved by the PRC tax department. In the future, if the relevant tax authorities determine that the Company is not eligible for preferential treatment of VAT, loss of such preferential treatment may materially and adversely affect our profits, business and financial performance.
 
RISKS RELATED TO OUR COMMON STOCK AND THIS OFFERING
 
Our common stock is quoted on the OTCQB which may have an unfavorable impact on our stock price and liquidity.

Our common stock is quoted on the OTCQB.  The OTCQB is a significantly more limited market than the New York Stock Exchange or NASDAQ.  The quotation of our shares on the OTCQB may result in a less liquid market for our common stock, could depress the trading price of our common stock, could cause high volatility and price fluctuations, and could have a long-term adverse impact on our ability to raise capital in the future.

There is a limited trading market for our common stock.

There is currently a limited trading market on the OTCQB for our common stock, and there can be no assurance that more active limited trading market will develop or be sustained.
 
 
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Certain of our existing stockholders will control the outcome of matters requiring stockholder approval, and their interests may not be aligned with the interests of our other stockholders.

Sherry Li is our majority stockholder, holding 11,556,288 shares of our Common Stock (approximately 68.9 % of the outstanding shares of Common Stock as of August 16, 2012. As more particularly described in footnote (3) and (4) to the table contained in “Security Ownership of Certain Beneficial Owners and Management,” Ms. Li has entered into a voting trust agreement with, and granted options to, our Chairman, Hailong Liu, to vote or purchase all 11,556,288 of her shares. As a result, Mr. Liu will have the ability  to control the election of our directors and the outcome of corporate actions requiring stockholder approval, such as changes to our articles of incorporation and by-laws and a merger or a sale of our company or a sale of all or substantially all of our assets. This concentration of voting power and control could have a significant effect in delaying, deferring or preventing an action that might otherwise be beneficial to our other stockholders and be disadvantageous to our stockholders with interests different from those of our officers, directors and affiliates. Additionally, this significant concentration of share ownership may adversely affect the trading price for our Common Stock because investors often perceive disadvantages in owning stock in companies with controlling stockholders.
 
 The elimination of monetary liability of the Company’s directors and officers under Nevada law and the existence of indemnification rights of the Company’s directors, officers and employees may result in substantial expenditures by the Company and may discourage lawsuits against the Company’s directors and officers.

Under Nevada law, a corporation may indemnify its directors, officers, employees and agents under certain circumstances, including indemnification of such persons against liability under the Securities Act of 1933, as amended (the “Securities Act”). In addition, a corporation may purchase or maintain insurance on behalf of its directors, officers, employees or agents for any liability incurred by him in such capacity, whether or not the corporation has the authority to indemnify such person.  We do not currently maintain such insurance.

These provisions may eliminate the rights of the Company and its stockholders (through stockholder’s derivative suits on behalf of the Company) to recover monetary damages against a director, officer, employee or agent for breach of fiduciary duty. Insofar as indemnification for liabilities arising under the Securities Act may be provided for directors, officers, employees, agents or persons controlling an issuer pursuant to the foregoing provisions, the opinion of the Commission is that such indemnification is against public policy as expressed in the Securities Act, and is therefore unenforceable. 
 
  Shares eligible for future sale may adversely affect the market price of our common stock, as the future sale of a substantial amount of outstanding stock in the public marketplace could reduce the price of our common stock.

As of April 16, 2012, there were issued and outstanding (i) 16,775,113 shares of our Common Stock, and (ii) immediately exercisable warrants to purchase an aggregate of 2,903,528 shares of our Common Stock. We currently have obligation to register the resale of an aggregate of 2,623,178 shares of our Common Stock, including shares issuable upon exercise of warrants. Future sales of substantial amounts of our Common Stock in the trading market could adversely affect the market price of our Common Stock.

Our holding company structure may limit the payment of dividends.

We have no direct business operations, other than ownership of our subsidiaries.  While we have no current intention of paying dividends, should we decide to do so in the future, as a holding company, our ability to pay dividends and meet other obligations depends upon the receipt of dividends or other payments from our operating subsidiaries and other holdings and investments.  In addition, our operating subsidiaries may be subject to restrictions on their ability to make distributions to us, including restrictions resulting from restrictive covenants in loan agreements, restrictions on the conversion of local currency into U.S. dollars or other hard currency and other regulatory restrictions discussed below.  If future dividends are paid in RMB, fluctuations in the exchange rate for the conversion of RMB into U.S. dollars may reduce the amount received by U.S. stockholders upon conversion of the dividend payment into U.S. dollars.

 The Wholly-Foreign Owned Enterprise Law (1986), as amended, the Wholly-Foreign Owned Enterprise Law Implementing Rules (1990), as amended and the Company Law of China (2006) contain the principal regulations governing dividend distributions by wholly foreign-owned enterprises. Under these regulations, wholly foreign-owned enterprises may pay dividends only out of their accumulated profits, if any, determined in accordance with Chinese accounting standards and regulations. Our subsidiary in China is also required to set aside a certain amount of its accumulated profits each year, if any, to fund certain reserve funds. These reserves are not distributable as cash dividends except in the event of liquidation and cannot be used for working capital purposes. The Chinese government also imposes controls on the conversion of RMB into foreign currencies and the remittance of currencies out of China. We may experience difficulties in completing the administrative procedures necessary to obtain and remit foreign currency for the payment of dividends from the profits of our subsidiary in China.
 
Furthermore, if our subsidiary in China incur debt in the future, the instruments governing the debt may restrict its ability to pay dividends or make other payments.  If we are unable to receive all of the revenues from our operations through these contractual or dividend arrangements, we may be unable to pay dividends on our common stock.  In addition, under current PRC law, we must retain a reserve equal to 10 percent of net income after taxes each year, with the total amount of the reserve not to exceed 50 percent of registered capital.  Accordingly, this reserve will not be available to be distributed as dividends to our shareholders.
 
 
16

 
 
Provisions in our Articles of Incorporation could prevent or delay stockholders’ attempts to replace or remove current management or otherwise adversely affect the rights of the holders of our Common Stock.

Under our Articles of Incorporation, our Board of Directors is authorized to issue “blank check” preferred stock, with any designations, rights and preferences they may determine. Any shares of preferred stock that are issued are likely to have priority over our common stock with respect to dividend or liquidation rights.  If issued, preferred stock could be used under certain circumstances as a method of discouraging, delaying or preventing a change in control, which could have discourage bids to acquire us and thereby prevent shareholders from receiving the maximum value for their shares.  Though we have no present intention to issue any additional shares of preferred stock, there can be no assurance that preferred stock will not be issued at some time in the future.
  
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
 
This prospectus contains certain forward-looking statements (as such term is defined in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934).  The statements herein which are not historical reflect our current expectations and projections about the Company’s future results, performance, liquidity, financial condition, prospects and opportunities and are based upon information currently available to us and our management and our interpretation of what we believe to be significant factors affecting our business, including many assumptions about future events.  Such forward-looking statements include statements regarding, among other things:  

 
o
our ability to produce, market and generate sales of our private label products;
 
 
o
our ability to market and generate sales of the products that we sell as a wholesaler;
 
 
o
our ability to develop, acquire and/or introduce new products;
 
 
o
our projected future sales, profitability and other financial metrics;
 
 
o
our future financing plans;
 
 
o
our plans for expansion of our stores and manufacturing facilities;
 
 
o
our anticipated needs for working capital;
 
 
o
the anticipated trends in our industry;

 
o
our ability to expand our sales and marketing capability;
 
 
o
acquisitions of other companies or assets that we might undertake in the future;
 
 
o
our operations in China and the regulatory, economic and political conditions in China;
 
 
o
our ability as a U.S. company to operate our business in China through our subsidiary, Guoying; and
 
 
o
competition existing today or that will likely arise in the future.

Forward-looking statements are generally identifiable by use of the words “may,” “should,” “will,” “plan,” “could,” “target,” “contemplate,” “predict,” “potential,” “continue,” “expect,” “anticipate,” “estimate,” “believe,” “intend,” “seek,” or “project” or the negative of these words or other variations on these or similar words.  Actual results, performance, liquidity, financial condition and results of operations, prospects and opportunities could differ materially from those expressed in, or implied by, forward-looking statements as a result of various risks, uncertainties and other factors, including the ability to raise sufficient capital to continue the Company’s operations.  These statements may be found under the sections of this prospectus entitled “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Business,” as well as elsewhere in this prospectus generally.  Actual events or results may differ materially from those discussed in forward-looking statements as a result of various factors, including, without limitation, the risks outlined under “Risk Factors” and matters described in this prospectus generally.  In light of these risks and uncertainties, there can be no assurance that the forward-looking statements contained in this prospectus will in fact occur.

Potential investors should not place undue reliance on any forward-looking statements. Except as expressly required by the federal securities laws, there is no undertaking to publicly update or revise any forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason.

The forward-looking statements in this prospectus represent our views as of the date of this prospectus.  Such statements are presented only as a guide about future possibilities and do not represent assured events, and we anticipate that subsequent events and developments will cause our views to change.  You should, therefore, not rely on these forward-looking statements as representing our views as of any date after the date of this prospectus. 
 
 
17

 
 
 This prospectus also contains estimates and other statistical data prepared by independent parties and by us relating to market size and growth and other data about our industry. These estimates and data involve a number of assumptions and limitations, and potential investors are cautioned not to give undue weight to these estimates and data. We have not independently verified the statistical and other industry data generated by independent parties and contained in this prospectus. In addition, projections, assumptions and estimates of our future performance and the future performance of the industries in which we operate are necessarily subject to a high degree of uncertainty and risk.
 
            Potential investors should not make an investment decision based solely on our projections, estimates or expectations.
 
USE OF PROCEEDS
 
We will not receive any proceeds from the sale of the shares of Common Stock. To the extent the warrants are exercised for cash, if they are exercised at all, the Company will receive the exercise price for those warrants. Under the terms of the warrants, cashless exercise is permitted in certain circumstances. The Company intends to use any proceeds received from the exercise of warrants for working capital and other general corporate purposes. The Company cannot make assurances that any of the warrants will ever be exercised for cash or at all. If all of the warrants covered by this prospectus are exercised for cash, the Company would receive aggregate gross proceeds of $ $5,967,069.
 
MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
 
Market Information

Our Common Stock is quoted on the OTCQB under the symbol “CEHD.QB.”

The following table sets forth the high and low sales prices, without retail mark-up, mark-down or commission, of our Common Stock during each calendar quarter in the fiscal year ending December 31, 2011, the four quarters ending  December 31,2012, the one quarter ending March 31, 2013 and may not represent actual transactions.


   
High
   
Low
 
Fiscal Year 2011
               
First quarter
 
$
4.95
   
$
1.46
 
Second quarter
 
$
2.75
   
$
0.6
 
Third quarter
 
$
1.32
   
$
0.25
 
Fourth quarter
 
$
0.51
   
$
0.17
 
                 
Fiscal Year 2012
               
First quarter
 
$
0.07
   
$
0.06
 
Second quarter
   
0.11
     
0.06
 
Third quarter
 
$
0.12
   
$
0.05
 
Fourth quarter
 
$
0.06
   
$
0.03
 
                 
Fiscal Year 2013
               
First quarter
 
$
0.15
   
$
0.03
 

As of March 31, 2013, there were 16,775,113 shares of our Common Stock outstanding. Our shares of Common Stock are held by approximately 96 stockholders of record. The number of record holders was determined based on the records of our transfer agent and does not include beneficial owners of Common Stock whose shares are held in the names of various securities brokers, dealers, and registered clearing agencies.

Securities Authorized for Issuance under Equity Compensation Plans

We do not have any equity compensation plans.

Dividend Policy

There are no restrictions in our Articles of Incorporation or By-laws that prevent us from declaring dividends.  The Nevada Revised Statutes, however, prohibit us from declaring dividends where after giving effect to the distribution of the dividend:  

1.
we would not be able to pay our debts as they become due in the usual course of business, or
 
2.
our total assets would be less than the sum of our total liabilities plus the amount that would be needed to satisfy the rights of shareholders who have preferential rights superior to those receiving the distribution.
 
 
18

 
 
Because we are a holding company, we rely entirely on dividend payments from our direct wholly owned subsidiary, CEH Delaware, and in turn, the various direct and indirect subsidiaries of CEH Delaware, who may, from time to time, be subject to certain additional restrictions on its ability to make distributions to us. PRC accounting standards and regulations currently permit payment of dividends only out of accumulated profits, a portion of which must be set aside to fund certain reserve funds. Our inability to receive all of the revenues from our subsidiaries’ operations may create an additional obstacle to our ability to pay dividends on our Common Stock in the future. Additionally, because the PRC government imposes controls on the convertibility of RMB into foreign currencies and, in certain cases, the remittance of currency out of the PRC, shortages in the availability of foreign currency may occur, which could restrict our ability to remit sufficient foreign currency to pay dividends.
 
  We currently intend to retain any future earnings to finance the development and growth of our business and do not anticipate paying cash dividends on our Common Stock in the foreseeable future, but will review this policy as circumstances dictate. If in the future we are able to pay dividends and determine it is in our best interest to do so, such dividends will be paid at the discretion of the Board of Directors after taking into account various factors, including our financial condition, operating results, capital requirements, restrictions contained in any future financing instruments and other factors the Board of Directors deems relevant.  

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of financial condition and results of operations relates to the operations and financial condition reported in the three months financial statements of the Company as of March 31,2013 and audited consolidated financial statements of the Company for the fiscal years ended December 31, 2012 and 2011, and should be read in conjunction with such consolidated financial statements and related notes included in this registration statement. Those statements in the following discussion that are not historical in nature should be considered to be forward looking statements that are inherently uncertain. Actual results and the timing of the events may differ materially from those contained in these forward looking statements due to a number of factors, including those discussed in the “Cautionary Note on Forward Looking Statements” set forth elsewhere in this registration statement.

Overview

China Electronics Holdings, Inc (the “Company”, “we”, “our”, “us”), formerly named Buyonate, Inc., was incorporated in the State of Nevada on July 9, 2007 to engage in developing user-friendly/child friendly interactive digital software for children. The Company was in the development stage through December 31, 2008. The year 2009 was the first year the Company was considered an operating company, engaging in retail and wholesale distribution of consumer electronics and appliances in certain rural markets in the People’s Republic of China.
 
China Electronic Holdings, Inc. (“CEH Delaware”) was organized on November 15, 2007, as a Delaware corporation. Prior to February 10, 2010, CEH Delaware was a development stage company attempting to manufacture and sell carbon and graphite electrodes and planning to manufacture and sell electronic products in the People’s Republic of China through its own stores and franchise stores.
 
Lu’an Guoying Electronic Sales Co., Ltd., a PRC corporation, (“Guoying”) was established on January 4, 2002. Guoying sells electronic products in the PRC through its company-owned stores and to exclusive franchise stores and non-exclusive stores.
 
In August 2012, Guoying contributed $945,054 to the capital of Lu An Guoying Opto-Electronics Technology Co., Ltd. (“Opto-Electronics”) which is 99% owned by Guoying. Mr. Hailong Liu, the CFO and Chairman of Guoying, contributed $9,630 to the capital of and owns 1% of Opto-Electronics.
 
Pursuant to a Share Transfer Agreement entered into on December 26, 2008 (the “2008 Share Transfer Agreement”) between the shareholders of Guoying (the “Guoying Shareholders”) and CEH Delaware, CEH Delaware agreed to acquire 40% of the outstanding equity securities of Guoying (the “Guoying Shares”) from the Guoying Shareholders in consideration for RMB 400,000. Pursuant to a Share Transfer Agreement entered into on December 31, 2009 (the “2009 December Share Transfer Agreement”) between Guoying Shareholders and CEH Delaware, CEH Delaware agreed to acquire the remaining Guoying Shares from Guoying Shareholders in consideration for RMB 600,000. The amount of RMB400, 000 was paid in February 2010 by CEH Delaware. As a result of the transaction, Guoying became a wholly foreign-owned subsidiary (“WFOE”) of CEH Delaware.
 
On July 9, 2010 we consummated a Share Exchange Agreement with certain Selling Stockholders. Pursuant to the Share Exchange Agreement, 10 former stockholders of our subsidiary, CEH Delaware, transferred to us 100% of the outstanding shares of common stock and preferred stock of CEH Delaware and 100% of the warrants to purchase common stock of CEH Delaware held by them, in exchange for an aggregate of 13,785,902 newly issued shares of our Common Stock and warrants to purchase an aggregate of 1,628,570 shares of our Common Stock. CEH Delaware’s outstanding Series A warrants were exchanged on a one-for-one basis for Series A warrants of the Company to purchase an aggregate of 314,285 shares of Common Stock, with an exercise price of $2.19 per share. CEH Delaware’s outstanding Series B warrants were exchanged on a one-for-one basis for Series B warrants of the Company to purchase an aggregate of 314,285 shares of Common Stock, with an exercise price of $2.63 per share. CEH Delaware’s outstanding $1.00 warrants were exchanged on a one-for-one basis for Series E warrants of the Company to purchase an aggregate of 1,000,000 shares of Common Stock, with an exercise price of $0.25 per share. Subsequent to the consummation of the Share Exchange through a merger with a wholly owned subsidiary, Buyonate, Inc. changed its name to China Electronics Holdings, Inc. The merger and name change were approved by the Financial Industry Regulatory Authority (“FINRA”) and the Common Stock began trading under the symbol “CEHD.OB” on August 23, 2010.
 
 
19

 
 
Results of Operations
 
Wholesale and Retail of Consumer Electronics Appliances
 

We operated 2 company-owned stores as of March 31, 2013. We opened our headquarters company-owned store located in Guangcai Big Market in the second quarter of 2011.
 
As of March 31, 2013, we have exclusive franchise agreements with 306 exclusive franchise stores operated under the Guoying brand name (the “Exclusive Franchise Stores”). We entered into franchise agreements with 247, 61, 93, 91 and 0 new exclusive franchise stores in 2009, 2010, 2011, 2012 and first quarter of 2013, respectively. We terminated our exclusive franchise agreement with 47, 0, 233, 131 and 0 exclusive franchise stores in 2009, 2010, 2011, 2012 and first quarter of 2013, respectively. Both our Company-owned stores and our exclusive franchise stores only sell merchandise that we provide as their exclusive wholesaler, and such merchandise includes Guoying branded products as well as products from major wholesalers and manufacturers, such as Sony, Samsung and LG. 
 
As of March 31, 2013, we have non-exclusive franchise agreements with 176 stores (the “Non-Exclusive Franchise Stores”) to which we provide Guoying branded merchandise on a non-exclusive wholesale basis. We entered into franchise agreements with 111, 557, 1, 20and 0 non-exclusive franchise stores in 2009, 2010, 2011, 2012 and first quarter of 2013, respectively. We terminated our non-exclusive franchise agreements with 15, 18, 362, 198and 0 non-exclusive franchise stores in 2009, 2010, 2011, 2012 and first quarter of 2013, respectively.
 
We currently target customers in county, township and villages (the third, fourth and fifth tiers of markets) in rural areas in Anhui Province of China. Our distribution and sales network currently covers twelve districts and counties in Anhui province, namely Shou County, Shu City, Jin An, Yu An, Huo Shan, Jinn Sai, HuoQiu, Gu Shi, Ye Ji, Fei West, Fei East, and Huai Nan Districts.
 
In August 2011, our Board decided to terminate our exclusive and non-exclusive franchise agreements with a number of stores in order to strengthen and grow the Company’s business after concluding that the rapid growth of the number of stores serviced by the Company and aggressive business expansion had caused deficiencies in the Company’s internal controls and management. The following criteria was used to determine which stores (“Disqualified Exclusive Stores” and “Disqualified Non-Exclusive Stores”) to close (i) exclusive franchise stores that sold merchandise supplied by other wholesalers in breach of the exclusive franchise agreement; (ii) exclusive and non-exclusive franchise stores that failed to obey the Company’s pricing and resulting in lower profit margins; and (iii) stores located remotely Lu An City that result in higher transportation and logistics expenses to us. During the year ended December 31, 2012, we closed 0 company-owned stores, terminated our contracts with 131 exclusive franchise stores, and terminated our contracts with 198 non-exclusive franchise stores.  During the three months ended March 31, 2013, we closed 0 company-owned stores, terminated our contracts with 0 exclusive franchise stores, and terminated our contracts with 0 non-exclusive franchise stores. We will continue to evaluate and decide if we need to terminate any more stores in 2013.

When we use the terms "open" or "opened" in referring to an exclusive or non-exclusive franchise store, we mean that we had entered into a franchise agreement with such store and that it was in operation.  When we use the terms "close," "closed" or "terminated" in reference to an exclusive or non-exclusive franchise store we mean that we had terminated our agreement with such store.
 
Logistics and Transportations
 

We entered into a Land Investment Agreement for 300 Chinese acres (164,983 square meters) land with Pingqiao Industrial Park. We originally planned to build our LED manufacturing facility on the land.  We filed a proposal to obtain permission to enter into the LED manufacturing business with the Reform and Development Commission of Yu An District, Lu An City on May 13, 2011. We obtained a construction permit issued by the Housing and Urban-Rural Development Bureau of Yu An District, Lu An City on October 28, 2011 to build an LED manufacturing facility on the Pingqiao Land.  Due to a change in the Company’s business plans, we determined to build logistic centers on 38,449 square meters of the land.Our plan was  to construct four warehouses/logistics centers to provide distribution channels and logistics transportation services to deliver merchandise and Guoying branded products to counties, townships and villages in Hubei, Henan and Anhui provinces. We have started construction of four warehouses located on the Pingqiao land since October 2011. Each warehouse is 4,800 square meters. We currently stopped the construction of four logistics centers due to lack of sufficient capital.
 
 
20

 
 
The Company will continue focusing on becoming a significant retailer and wholesaler of consumer electronics and appliances to rural markets with a goal of having a national distribution network throughout China. The Company’s working capital will continue to be used to develop wholesale and retail business. The Company does not have sufficient capital to build an LED manufacturing and logistics centers at this time. Thus the Company will continue its electronics distribution business while it moves slowly on the development of its LED business and the construction of its logistics centers by seeking business opportunities, partners and financing.


Three months ended March 31, 2013 Compared with Three months ended March 31, 2012

Revenues

Our net revenue for the three months ended March 31, 2013 was $5,504,260, a decrease of 59.2%, or $7,994,236, from $13,498,496 for the three months ended March 31, 2012.

For the three months ended March 31, 2013, net revenue from exclusive franchise stores was $3,909,069, a decrease of 60.0%, or $5,871,901, from $9,780,970 for the three months ended March 31, 2012. There were 306 exclusive franchise stores as of March 31, 2013, same as the 306 exclusive franchise stores as of December 31, 2012. The Company entered into franchise agreements with 0 exclusive stores and terminated its agreement with 0 exclusive stores in the first quarter of 2013.
 
For the three months ended March 31, 2013, net revenue from non-exclusive stores was $401,690, a decrease of 86.9%, or $2,655,538, from $3,057,228 for the three months ended March 31, 2012. There were 176 non-exclusive stores as of March 31, 2013, same as the 176 non-exclusive stores as of December 31, 2012. The Company entered into a non-exclusive franchise agreement with 0 non-exclusive stores and terminated its agreement with 0 non-exclusive stores in the first quarter of 2013.
 
For the three months ended March 31, 2013, net revenue from company owned stores was $1,193,501, an increase of 80.8%, or $533,203, from $660,298 for the three months ended March 31, 2012. The increased revenue from company-owned stores was mainly because Company enhanced management for Company-owned stores. The Company hired specialists to improve products placements in stores, increased staff training of products knowledge, improved store image, continued promotion activities, and improved after sales customer service.
 
Revenue Classified by Store Type

Our disaggregation of revenue and cost of sales by each store type in the three months ended March 31, 2013 and 2012 are as follows:

Three Months-Ended 3/31/2012
 
Non-Exclusive
Franchise Stores
   
Exclusive Franchise
Stores
   
Company-Owned Stores
   
Total
 
Revenue
 
$
3,057,228
   
$
9,780,970
   
$
660,298
   
$
13,498,496
 
Cost of Sales
 
$
2,854,158
   
$
9,130,330
   
$
605,830
   
$
12,590,318
 
Gross Profit
 
$
203,070
   
$
650,640
   
$
54,468
   
$
908,178
 

Three Months-Ended 3/31/2013
 
Non-Exclusive
Franchise Stores
   
Exclusive Franchise
Stores
   
Company-Owned Stores
   
Total
 
Revenue
 
$
401,690
   
$
3,909,069
   
$
1,193,501
   
$
5,504,260
 
Cost of Sales
 
$
368,957
   
$
3,584,331
   
$
1,067,230
   
$
5,020,518
 
Gross Profit
 
$
32,733
   
$
324,738
   
$
126,271
   
$
483,742
 

Sales and Average Per Store Sales of Same Stores

Same Stores are defined as stores that we opened or entered into franchise agreements with prior to 2012 and that have been in continuous operation as of March 31, 2013 and excludes stores that were newly opened or closed or with which we entered into or terminated franchise agreements in 2012 or 2013. Same Store Sales are defined as sales from the Same Stores.

Same Stores Sales in three months ended March 31, 2012 and 2013, and the increase or decrease experienced as a percentage of Same Store Sales are as follows:

Same Store Sales
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
392,570
   
$
-
   
$
392,570
     
100
%
Exclusive Franchise Stores
 
$
2,480,539
   
$
274,626
   
$
2,205,913
     
803
%
Company-Owned Stores
 
$
1,193,501
   
$
660,298
   
$
533,203
     
81
%
Total
 
$
4,066,610
   
$
934,924
   
$
3,131,686
     
335
%
 
 
21

 
 
The primary reason for the increase in Same Stores Sales was the increase in sales from exclusive stores (“Same Exclusive Franchise Stores”), increase in sales from non-exclusive stores (“Same Non-Exclusive Franchise Stores”), and increase in sales from company-owned stores (“Same Company-Owned Stores”). The increase in our sales in Same Exclusive Franchise stores is a result of the company’s many efforts in assisting such stores. For example, the Company increased support to long-term customers of Exclusive stores with good credits. For example, the Company provided promotion activities, conduct customer surveys and marketing analysis, and provide advisory services in terms of sales and pricing strategies as well as post sale service to its long term customers with good credentials.
 
The number of Same Stores included in the calculation of average sales of per-store Same Stores is as follows:
 
Number of Same Stores
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
 
Non-Exclusive Franchise Stores
   
156
     
156
 
Exclusive Franchise Stores
   
217
     
217
 
Company-Owned Stores
   
2
     
2
 
 
 
The average sales per-store of Same Stores and its trend up or down are as follows:

Average Per-Store Same Store Sales
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
2,516
   
$
-
   
$
2,516
     
100
%
Exclusive Franchise Stores
 
$
11,431
   
$
1,266
   
$
10,165
     
803
%
Company-Owned Stores
 
$
596,751
   
$
330,149
   
$
266,602
     
81
%
 
Sales and Average Per Store Sales of New Stores

New Stores are defined as stores that were newly opened or with which we entered into a franchise agreement in either 2013 or 2012 that are in existence under normal business operations as of March 31, 2013 and excluding stores that closed in 2013 or 2012 (“New Stores”). New Store Sales are defined as sales from the New Stores. 2012 New Store Sales refer to the sales from New Stores opened or with which we entered into a franchise agreement in 2012 and not closed in 2013. 2013 New Store Sales refer to the sales generated in 2013 from both New Stores opened or with which we entered into a franchise agreement in 2012 and 2013 that have not closed as of the end of March 31, 2013.
 
New Stores Sales operating in both 2012 and 2013, and the increase experiences at a percentage are as follows:

New Store Sales
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
9,120
   
$
-
   
$
9,120
     
100
%
Exclusive Franchise Stores
 
$
1,402,116
   
$
1,447,260
   
$
(45,144
   
(3
)%
Company-Owned Stores
 
$
-
   
$
-
   
$
-
     
-
%
Total
 
$
1,411,236
   
$
1,447,260
   
$
(36,024
   
(2
)%

The primary reason for the decrease in New Stores Sales was the decrease of sales from new exclusive franchise stores (the “New Exclusive Franchise Stores”), offset by the increase in sales from new Non-Exclusive franchise stores (the “New Non-Exclusive Franchise Stores). The increase of sales from New Non-Exclusive Franchise Stores is due to the fact that the Company had 20 New Non-Exclusive Franchise Stores had sales in the three months ended March 31, 2013and only 1 in the three months ended March 31, 2012. The decrease of sales from exclusive stores is because of the decreased per stores sales for new exclusive franchise stores due to less sales to new stores in 2013 compared to 2012.

The number of new stores included in the calculation of average per store sales of New Stores is as follows:

Number of New Stores
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
 
Non-Exclusive Franchise Stores
   
20
     
1
 
Exclusive Franchise Stores
   
91
     
75
 
Company-Owned Stores
   
-
     
-
 
 
 
22

 
 
The average sales per-store of New Stores and its trend as a percentage of New Store Sales are as follows:

Average Per-Store New Store Sales
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
456
   
$
-
   
$
456
     
100
%
Exclusive Franchise Stores
 
$
15,408
   
$
19,297
   
$
(3,889
)
   
(20
)%
Company-Owned Stores
 
$
-
   
$
-
   
$
-
     
-
%
 
Sales and Average Per Store Sales of Closed Stores

Closed Stores are defined as stores that were closed or with which the Company terminated its agreement in either 2013 or 2012 (the “Closed Stores”). Closed Store Sales are defined as sales from the Closed Stores. 2012 Closed Store Sales refer to sales generated in 2012 from stores whose franchise agreements were terminated or which closed in 2012 or 2013. 2013 Closed Store Sales refer to sales generated in 2013 from stores whose franchise agreements were terminated or which closed in 2013.
 
Closed Store Sales in 2012 and 2013, and the change experienced as a percentage are as follows:

Closed Store Sales
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
3,057,228
   
$
(3,057,228
   
(100
)%
Exclusive Franchise Stores
 
$
26,414
   
$
8,059,084
   
$
(8,032,670
   
(99.7
)%
Company-Owned Stores
 
$
-
   
$
-
   
$
-
     
-
%
Total
 
$
26,414
   
$
11,116,312
   
$
(11,089,898
   
(99.8
)%

The decrease in Closed Store Sales results from the fact that Stores whose franchise agreements were terminated or which closed in 2012 generated no sales for the Company in the three months ended March 31, 2013. The Company resolved to close (i) exclusive franchise stores that sold merchandise supplied by other wholesalers in breach of the exclusive franchise agreement; (ii) exclusive and non-exclusive franchise stores that failed to obey the Company’s pricing strategies, resulting in lower profit margins; (iii) stores located remotely from Lu An City that resulted in higher transportation and logistics expenses to us; and (iv) stores that sold brands of merchandise not supplied by us. The Company closed two Company-owned stores to concentrate its resources in managing Company-owned stores.

The number of closed stores included in the calculation of average per-store sales of Closed Stores is as follows:

Number of Closed Stores
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/202
 
Non-Exclusive Franchise Stores
   
-
     
198
 
Exclusive Franchise Stores
   
-
     
131
 
Company-Owned Stores
   
-
     
-
 

The average per-store sales of Closed Stores and its trend of increase or decrease are as follows:

Average Per-Store Closed Store Sales
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
15,441
   
$
(15,441
   
(100
)%
Exclusive Franchise Stores
 
$
-
   
$
61,520
   
$
(61,520
   
(100
)%
Company-Owned Stores
 
$
-
   
$
-
   
$
-
     
-
%
 
 
Other information

The following is a summary of revenue by product line for the three months ended March 31, 2013 and 2012:

   
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
 
Solar Power Products
 
$
738,771
   
$
6,045,658
 
Air Conditioner
 
$
1,542,936
   
$
2,198,022
 
Refrigerator
 
$
389,491
   
$
1,745,284
 
TV
 
$
1,421,471
   
$
2,601,700
 
Washer
 
$
969,349
   
$
765,257
 
Others
 
$
442,242
   
$
142,575
 
Total
 
$
5,504,260
   
$
13,498,496
 
 
 
23

 
 
The decrease of revenue for the three months ended March 31, 2013 compared to the same period last year is mainly due to the decreased sales from Solar-powered products. Solar-powered products sales decreased by $5,306,887, or 87.8%, from $6,045,658 in the three months ended March 31, 2012 to $738,771 in the same period in 2013. The decrease is mainly due to decreased solar-powered products sales of Huayang Brand. The decrease is due to increased market competition of solar-powered products, fulfilled market, and Huayang’s failure to increase its sales in the market.
   
Cost of Goods Sold

Our cost of goods sold for the three months ended March 31, 2013 was $5,020,518, a decrease of $7,569,800, or 60.1%, compared to 12,590,318 for the three months ended March 31, 2012. The decrease was mainly due to the decrease in sales.
 
   
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
 
             
Cost of goods sold from non-exclusive stores
 
$
368,957
   
$
2,854,158
 
Cost of goods sold from exclusive franchise stores
   
3,584,331
     
9,130,330
 
Cost of goods sold from company-owned stores
   
1,067,230
     
605,830
 
Cost of goods sold
 
$
5,020,518
   
$
12,590,318
 
 
For the three months ended March 31, 2013, cost of goods sold from non-exclusive stores was $368,957, a decrease of 87.1%, or $2,485,201, from $2,854,158for the three months ended March 31, 2012. The decrease was in line with the decrease in sales from non-exclusive stores.

For the three months ended March 31, 2013, cost of goods sold from company-owned stores was $1,067,230, an increase of 76.2%, or $461,400, from $605,830 for the three months ended March 31, 2012. The increase was in line with the increase in sales from company-owned stores.

For the three months ended March 31, 2013, cost of goods sold from exclusive franchise stores was $3,584,331, a decrease of 60.7%, or $5,545,999, from $9,130,330 for the three months ended March 31, 2012. The decrease was in line with the decrease in sales from exclusive stores.
 
Cost of goods sold and Average Per Store Cost of goods sold of Same Stores
 
Same Store Cost of Goods Sold
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
360,583
   
$
-
   
$
360,583
     
100
%
Exclusive Franchise Stores
 
$
2,275,502
   
$
256,156
   
$
2,019,346
     
788
%
Company-Owned Stores
 
$
1,067,231
   
$
604,439
   
$
462,791
     
77
%
Total
 
$
3,703,316
   
$
860,595
   
$
2,842,721
     
330
%
 
The average cost of goods sold per-store of same Stores and its trend as a percentage of Same Store Cost of goods sold are as follows:
 
Average Per-Store Same Store Cost of Goods Sold
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
2,311
   
$
-
   
$
2,311
     
100
%
Exclusive Franchise Stores
 
$
10,486
   
$
1,180
   
$
9,306
     
788
%
Company-Owned Stores
 
$
533,615
   
$
302,220
   
$
231,395
     
77
%
 
Cost of goods sold and Average Per Store Cost of goods sold of New Stores
 
New Store Cost of Goods Sold
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
8,373
   
$
-
   
$
8,373
     
100
%
Exclusive Franchise Stores
 
$
1,284,813
   
$
1,349,017
   
$
(64,204
   
(5
)%
Company-Owned Stores
 
$
-
   
$
-
   
$
-
     
-
%
Total
 
$
1,293,186
   
$
1,349,017
   
$
(55,831
)
   
(4
)%
 
The average cost of goods sold per-store of New Stores and its trend as a percentage of New Store cost of goods sold are as follows:
 
Average Per-Store New Store Cost of Goods Sold
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
419
   
$
-
   
$
419
     
100
%
Exclusive Franchise Stores
 
$
14,119
   
$
17,987
   
$
(3,868
   
(22
)%
Company-Owned Stores
 
$
-
   
$
-
   
$
-
     
-
%
 
 
24

 
 
Cost of goods sold and Average Per Store Cost of goods sold of Closed Stores
 
Closed Store Cost of Goods Sold
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
2,854,158
   
$
(2,854,158
   
(100
)%
Exclusive Franchise Stores
 
$
24,016
   
$
7,525,157
   
$
(7,501,140
   
(99.7
)%
Company-Owned Stores
 
$
-
   
$
1,391
   
$
(1,391
   
(100
)%
Total
 
$
24,016
   
$
10,380,706
   
$
(10,356,689
   
(99.8
)%
 
The average cost of goods sold per-store of Closed Stores and its trend as a percentage of Closed Store cost of goods sold are as follows:
 
Average Per-Store Closed Store Cost of Goods Sold
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
14,415
   
$
(14,415
   
(100
)%
Exclusive Franchise Stores
 
$
-
   
$
57,444
   
$
(57,444
)
   
(100
)%
Company-Owned Stores
 
$
-
   
$
-
   
$
-
     
-
 
 
 
Other information

The following is a summary of cost of goods sold by product line for the three months ended March 31, 2013 and 2012:

   
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
 
Solar Power Products
 
$
681,169
   
$
5,463,232
 
Air Conditioner
 
$
1,397,260
   
$
2,049,376
 
Refrigerator
 
$
353,194
   
$
1,624,610
 
TV
 
$
1,301,785
   
$
2,424,812
 
Washer
 
$
880,593
   
$
713,826
 
Others
 
$
406,517
   
$
134,462
 
Total
 
$
5,020,518
   
$
12,590,318
 

Gross Profit

Gross profit for the three months ended March 31, 2013 was $483,742, a decrease of $424,436, or approximately 46.7%, compared to $908,178 for the three months ended March 31, 2012.

For the three months ended March 31, 2013, gross profit for non-exclusive stores was $32,733, a decrease of 83.9%, or $170,337, from $203,070 for the three months ended March 31, 2012. The decrease was mainly due to the decreased sales from non-exclusive stores.

For the three months ended March 31, 2013, gross profit for exclusive franchise stores was $324,738, a decrease of 50.1%, or $325,902, from $650,640 for the three months ended March 31, 2012. The decrease was mainly due to the decreased sales from exclusive franchise stores.
 
For the three months ended March 31, 2013, gross profit for company-owned stores was $126,271, an increase of 131.8%, or $71,803, from $54,468 for the three months ended March 31, 2012. The increase was mainly due to increased sales from company-owned stores.
 
Gross profit and Average Per Store Gross Profit of Same Stores
 
Same Store Gross Profit
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
31,987
   
$
-
   
$
31,987
     
100
%
Exclusive Franchise Stores
 
$
205,037
   
$
18,469
   
$
186,568
     
1,010
%
Company-Owned Stores
 
$
126,271
   
$
55,859
   
$
70,412
     
126
%
Total
 
$
363,295
   
$
74,328
   
$
288,967
     
389
%
 
 
25

 
 
The average gross profit per-store of same Stores and its trend as a percentage of Same Store gross profit are as follows:
 
Average Per-Store Same Store Gross Profit
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
205
   
$
-
   
$
205
     
100
%
Exclusive Franchise Stores
 
$
945
   
$
85
   
$
860
     
1,010
%
Company-Owned Stores
 
$
63,135
   
$
27,929
   
$
35,206
     
126
%
 
Gross Profit and Average Per Store Gross Profit of New Stores
 
New Store Gross Profit
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
746
   
$
-
   
$
746
     
100
%
Exclusive Franchise Stores
 
$
117,303
   
$
98,243
   
$
19,060
  
   
19
%
Company-Owned Stores
 
$
-
   
$
-
   
$
-
     
-
%
Total
 
$
118,049
   
$
98,243
   
$
19,806
     
20
%
 
The average cost of gross profit per-store of New Stores and its trend as a percentage of New Store gross profit are as follows:
 
Average Per-Store New Store Gross Profit
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
37
   
$
-
   
$
37
     
100
%
Exclusive Franchise Stores
 
$
1,289
   
$
1,310
   
$
(21
)
   
(2
)%
Company-Owned Stores
 
$
-
   
$
-
   
$
-
     
-
%
 
Gross Profit and Average Per Store Gross Profit of Closed Stores
 
Closed Store Gross Profit
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
203,070
   
$
(203,070
   
(100
)%
Exclusive Franchise Stores
 
$
2,398
   
$
533,928
   
$
(531,530
   
(99.6
)%
Company-Owned Stores
 
$
-
   
$
(1,391
 
$
1,391
     
(100
)%
Total
 
$
2,398
   
$
735,607
   
$
(733,209
   
(99.7
)%
 
The average gross profit per-store of Closed Stores and its trend as a percentage of Closed Store gross profit are as follows:
 
Average Per-Store Closed Store Gross Profit
 
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
1,026
   
$
(1,026
   
(100
)%
Exclusive Franchise Stores
 
$
-
   
$
4,076
   
$
(4,076
)
   
(100
)%
Company-Owned Stores
 
$
-
   
$
-
   
$
-
     
-
%
 
Other information
The following is a summary of gross profit by product line for the three months ended March 31, 2013 and 2012:

   
Three Months-Ended 3/31/2013
   
Three Months-Ended 3/31/2012
 
Solar Power Products
 
$
57,602
   
$
402,426
 
Air Conditioner
 
$
145,676
   
$
148,646
 
Refrigerator
 
$
36,297
   
$
120,674
 
TV
 
$
119,686
   
$
176,888
 
Washer
 
$
88,756
   
$
51,431
 
Others
 
$
35,725
   
$
8,113
 
Total
 
$
483,742
   
$
908,178
 
  
Gross Profit Rate

Gross profit rate for the three months ended March 31, 2013 was 8.79%, an increase of approximately 30.6%, compared to 6.73% for the three months ended March 31, 2012. The increase of gross profit rate is because the change of product portfolios in our sales during the three months ended March 31, 2013 compared to the same period last year. We sold less low margin solar-powered products during the three months ended March 31, 2013 compared to the same period last year. The Company continues to improve managing its sales network as well as products offered, which continuously requires us to review pricing on existing products and existing sales channels. We expect that our pricing strategies will continue to evolve to market conditions and expect improvements to have a marginalizing effect on the noted increase in gross profit rates at exclusive franchise stores as changes in product offerings mature along with their related pricing strategies.
 
 
26

 
 
For the three months ended March 31, 2013, gross profit rate for exclusive franchise stores was 8.31%, an increase of 24.9% compared to 6.65% for the three months ended March 31, 2012. The increase of gross profit rate is because the change of product portfolios in our sales during the three months ended March 31, 2013 compared to the same period last year.

For the three months ended March 31, 2013, gross profit rate for non-exclusive stores was 8.15%, an increase of 22.7%, compared to 6.64% for the three months ended March 31, 2012. The increase of gross profit rate is because the change of product mix in our sales during the three months ended March 31, 2013 compared to the same period last year.

For the three months ended March 31, 2013, gross profit rate for company-owned stores was 10.58%, an increase of 28.3%, compared to 8.25% for the three months ended March 31, 2012. The increase of gross profit rate is because the change of product mix in our sales during the three months ended March 31, 2013 compared to the same period last year. In the three months ended March 31, 2013, the Company decreased the sales of low margin solar-powered products due to less demand from the market.

Operating Expenses

Operating expenses for the three months ended March 31, 2013 were $736,135, a decrease of $265,131, or 26.5%, from $1,001,266 for the three months ended March 31, 2012.

Selling expenses for the three months ended March 31, 2013 were $356,565, a decrease of $127,209, or 26.3%, from $483,774 for the three months ended March 31, 2012. The decrease of selling expenses relates primarily to decreased shipping and handling and decreased sales commission expenses due to decreased sales.

General and administrative expenses for the three months ended March 31, 2013 were $459,888, a decrease of $57,604, or 11.1%, from $517,492 for three months ended March 31, 2012. The decrease is mainly due to decreased consulting expenses offset by increased amortization expenses.
 
During the three months ended March 31, 2013 and 2012, recovery of debt expenses of $80,318 and $0 were recorded as a reduction of operating expenses.

Net Operating Loss

Our net operating loss for the three months ended March 31, 2013 was $252,393, an increase of $159,305, or 171.1%, from $93,088 for the same period in 2012. The increase was mainly due to sales and gross profit decreased more than operating expenses decreased.
 
 
Other Income (Expense)
 
Our net other income for the three months ended March 31, 2013 was $260,989, an increase of $261,804, or 32,123.2%, from net other expense $815 for the same period in 2012. The increase of other income was mainly due to increase in interest income of $261,791 during the three months ended March 31, 2013.
 
Year Ended December 31, 2012 Compared with Year Ended December 31, 2011

Revenues

Our net revenue for the year ended December 31, 2012 was $58,082,897, a decrease of 44.3%, or $46,132,506, from $104,215,403 for the year ended December 31, 2011.

For the 2012 year, net revenue from exclusive franchise stores was $34,256,697, a decrease of 27.5%, or $12,965,105, from $47,221,802 for the year 2011. There were 306 exclusive franchise stores as of December 31, 2012, 40 or 12%, fewer than the 346 exclusive franchise stores as of December 31, 2011. The Company entered into franchise agreements with 91 exclusive stores and terminated its agreement with 131 exclusive stores in 2012.
 
For the 2012 year, net revenue from non-exclusive stores was $16,147,112, a decrease of 65.8%, or $31,025,160, from $47,172,272 for the year 2011. There were 176 non-exclusive stores as of December 31, 2012, 178 or 50% fewer than the 354 non-exclusive stores as of December 31, 2011. The Company entered into a non-exclusive franchise agreement with 20 non-exclusive stores and terminated its agreement with 198 non-exclusive stores in 2012.
 
 
27

 
 
For the 2012 year, net revenue from company owned stores was $7,679,088, a decrease of 21.8%, or $2,142,241, from $9,821,329 for the year, 2011. The decreased revenue from company-owned stores was mainly because the Company opened zero and closed zero store in the year ended December 31, 2012.
 
Revenue Classified by Store Type

Our disaggregation of revenue and cost of sales by each store type in the past two years as of December 31, 2012 and 2011 are as follows:

2011
Presentation
 
Non-Exclusive
Franchise Stores
   
Exclusive Franchise
Stores
   
Company-Owned Stores
   
Total
 
Revenue
 
$
47,172,272
   
$
47,221,802
   
$
9,821,329
   
$
104,215,403
 
Cost of Sales
 
$
40,051,142
   
$
40,356,299
   
$
8,115,988
   
$
88,523,429
 
Gross Profit
 
$
7,121,130
   
$
6,865,503
   
$
1,705,341
   
$
15,691,974
 

2012
Presentation
 
Non-Exclusive
Franchise Stores
   
Exclusive Franchise
Stores
   
Company-Owned Stores
   
Total
 
Revenue
 
$
16,147,112
   
$
34,256,697
   
$
7,679,088
   
$
58,082,897
 
Cost of Sales
 
$
14,940,751
   
$
31,656,380
   
$
6,883,229
   
$
53,480,360
 
Gross Profit
 
$
1,206,361
   
$
2,600,317
   
$
795,859
   
$
4,602,537
 

Sales and Average Per Store Sales of Same Stores

Same Stores are defined as stores that we opened or entered into franchise agreements with prior to 2011 and that have been in continuous operation as of December 31, 2012 and excludes stores that were newly opened or closed or with which we entered into or terminated franchise agreements in 2011 or 2012. Same Store Sales are defined as sales from the Same Stores.

Same Stores Sales in 2011 and 2012, and the increase or decrease experienced as a percentage of Same Store Sales are as follows:

Same Store Sales
 
2012 Sales
   
2011 Sales
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
14,314,243
   
$
14,914,465
   
$
(600,222
   
(4
)%
Exclusive Franchise Stores
 
$
23,970,376
   
$
11,216,190
   
$
12,754,186
     
114
%
Company-Owned Stores
 
$
580,099
   
$
2,087,171
   
$
(1,507,072
   
(72
)%
Total
 
$
38,864,718
   
$
28,217,826
   
$
10,646,892
     
38
%
 
The primary reason for the increase in Same Stores Sales was the increase in sales from exclusive stores (“Same Exclusive Franchise Stores”) offset by the decrease in sales from non-exclusive franchise stores (“Same Non-Exclusive Franchise Stores”) and decrease in sales from company-owned stores (“Same Company-Owned Stores”). The increase in our sales in Same Exclusive Franchise stores is a result of the company’s many efforts in assisting such stores to increase their sales of Company supplied products. For example, the Company increased promotion and marketing for its brands in media with broader coverage, providing more support to such stores. The decrease in our sales in Same Non-Exclusive Franchise Stores is because of the decreased per store sales for Same Non-Exclusive Franchise Stores due to the decreased solar-powered products sales.  

The number of Same Stores included in the calculation of average sales of per-store Same Stores is as follows:
 
Number of Same Stores
 
2012
   
2011
 
Non-Exclusive Franchise Stores
   
155
     
155
 
Exclusive Franchise Stores
   
161
     
161
 
Company-Owned Stores
   
1
     
1
 

The average sales per-store of Same Stores and its trend up or down are as follows:

Average Per-Store Same Store Sales
 
2012 Sales
   
2011Sales
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
92,350
   
$
96,222
   
$
(3,872
   
(4
)%
Exclusive Franchise Stores
 
$
148,884
   
$
69,666
   
$
79,218
     
114
%
Company-Owned Stores
 
$
580,099
   
$
2,087,171
   
$
(1,507,072
   
(72
)%
 
Sales and Average Per Store Sales of New Stores

New Stores are defined as stores that were newly opened or with which we entered into a franchise agreement in either 2012 or 2011 that are in existence under normal business operations as of December 31, 2012 and excluding stores that closed in 2012 or 2011 (“New Stores”). New Store Sales are defined as sales from the New Stores. 2011 New Store Sales refer to the sales from New Stores opened or with which we entered into a franchise agreement in 2011 and not closed in 2012. 2012 New Store Sales refer to the sales generated in 2012 from both New Stores opened or with which we entered into a franchise agreement in 2011 and 2012 that have not closed as of the end of 2012.
 
 
28

 
 
New Stores Sales operating in both 2011 and 2012, and the increase experiences at a percentage are as follows:

New Store Sales
 
2012 Sales
   
2011 Sales
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
1,832,869
   
$
114,215
   
$
1,718,654
     
1,505
%
Exclusive Franchise Stores
 
$
8,019,846
   
$
12,292,162
   
$
(4,272,316
   
(35
)%
Company-Owned Stores
 
$
7,098,989
   
$
5,386,411
   
$
1,712,578
     
32
%
Total
 
$
16,951,704
   
$
17,792,788
   
$
(841,084
   
(5
)%

The primary reason for the decrease in New Stores Sales was the decrease of sales from new exclusive franchise stores (the “New Exclusive Franchise Stores”), offset by the increase in sales from new Exclusive franchise stores (the “New Exclusive Franchise Stores) and increase in sales from company-owned stores (the “New Company-Owned Stores”). The increase of sales from New Non-Exclusive Stores is due to the fact that the Company entered into franchise agreements with 1 New Non-Exclusive Stores in 2011 and 20 in 2012. The decrease of sales from exclusive stores is because of the decreased per stores sales for new exclusive stores due to less successful marketing to new stores in 2012 compared to 2011. The increase in sales for the New Company Owned Stores is due to increased marketing and promotion in 2012 compared to 2011.. Further, the Company closed 0 Company-Owned Stores, 131 Exclusive Franchise Stores and 198 Non-Exclusive Franchise Stores, in 2012.
  
The number of new stores included in the calculation of average per store sales of New Stores is as follows:

Number of New Stores
 
2012
   
2011
 
Non-Exclusive Franchise Stores
   
21
     
1
 
Exclusive Franchise Stores
   
147
     
56
 
Company-Owned Stores
   
1
     
1
 

The average sales per-store of New Stores and its trend as a percentage of New Store Sales are as follows:

Average Per-Store New Store Sales
 
2012 Sales
   
2011 Sales
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
87,279
   
$
114,215
   
$
(26,936
   
(24
)%
Exclusive Franchise Stores
 
$
54,557
   
$
219,503
   
$
(164,946
)
   
(75
)%
Company-Owned Stores
 
$
7,098,990
   
$
5,386,411
   
$
1,712,579
     
32
%
 
 
Sales and Average Per Store Sales of Closed Stores

Closed Stores are defined as stores that were closed or with which the Company terminated its agreement in either 2012 or 2011 (the “Closed Stores”). Closed Store Sales are defined as sales from the Closed Stores. 2011 Closed Store Sales refer to sales generated in 2011 from stores whose franchise agreements were terminated or which closed in 2011 or 2012. 2012 Closed Store Sales refer to sales generated in 2012 from stores whose franchise agreements were terminated or which closed in 2012.
 
Closed Store Sales in 2011 and 2012, and the change experienced as a percentage are as follows:

Closed Store Sales
 
2012 Sales
   
2011 Sales
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
32,143,592
   
$
(32,143,592
   
(100
)%
Exclusive Franchise Stores
 
$
2,266,475
   
$
23,713,451
   
$
(21,446,976
   
(90
)%
Company-Owned Stores
 
$
-
   
$
2,347,746
   
$
(2,347,746
   
(100
)%
Total
 
$
2,266,475
   
$
58,204,789
   
$
(55,938,314
   
(96
)%

The decrease in Closed Store Sales results from the fact that Stores whose franchise agreements were terminated or which closed in 2011generated no sales for the Company in 2012. The Company resolved to close (i) exclusive franchise stores that sold merchandise supplied by other wholesalers in breach of the exclusive franchise agreement; (ii) exclusive and non-exclusive franchise stores that failed to obey the Company’s pricing strategies, resulting in lower profit margins; (iii) stores located remotely from Lu An City that resulted in higher transportation and logistics expenses to us; and (iv) stores that sold brands of merchandise not supplied by us. The Company closed two Company-owned stores to concentrate its resources in managing Company-owned stores.
 
 
29

 
 
The number of closed stores included in the calculation of average per-store sales of Closed Stores is as follows:

Number of Closed Stores
 
2012
   
2011
 
Non-Exclusive Franchise Stores
   
198
     
560
 
Exclusive Franchise Stores
   
131
     
364
 
Company-Owned Stores
   
-
     
2
 

The average per-store sales of Closed Stores and its trend of increase or decrease are as follows:

Average Per-Store Closed Store Sales
 
2012 Sales
   
2011Sales
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
57,399
   
$
(57,399
   
(100
)%
Exclusive Franchise Stores
 
$
17,301
   
$
65,147
   
$
(47,846
   
(73
)%
Company-Owned Stores
 
$
-
   
$
1,173,873
   
$
(1,173,873
   
(100
)%
 
Other information

The following is a summary of revenue by product line for the years ended December 31, 2012 and 2011:

   
2012 Sales
   
2011 Sales
 
Solar Power Products
 
$
8,010,810
   
$
52,819,154
 
Air Conditioner
 
$
21,816,999
   
$
9,885,963
 
Refrigerator
 
$
7,412,664
   
$
12,942,196
 
TV
 
$
17,044,581
   
$
24,613,695
 
DVD
 
$
-
   
$
58,207
 
Washer
 
$
2,911,735
   
$
2,981,337
 
Others
 
$
886,108
   
$
914,851
 
Total
 
$
58,082,897
   
$
104,215,403
 

The increased revenue from new product lines carried in 2012 was $14,984,747, of this amount our exclusive franchise stores, non-exclusive stores and company-owned stores increased revenue from new product lines by $8,278,487, $4,166,286 and $2,539,974, respectively. New products lines carried in the year ended December 31, 2012 but not in the same period last year includes Oulin appliances, Gree Air Conditioner, Skyworth TV and Meiling Washer.
 
 The increased revenue in 2012 from new exclusive franchise stores whose franchise agreements were executed or which opened in 2012 was $8,018,846. The increased revenue in 2012 from new non-exclusive stores whose franchise agreements were executed or which opened in 2012 was $1,832,869. The increased revenue from new company-owned stores opened in 2012 was $0 for the year ended December 31, 2012.

The increase in sales of air conditioners is due to increased sales of Zhigao air conditioner (approximately $5.2 million), AUX Air Conditioner (approximately $5.3 million) and Gree Air Conditioner (approximately $7.3 million)  offset by the decrease in sales of Haier Tongshuai Air Conditioner(approximately $3.2 million) in 2012 as compared to 2011.T Our sales of solar power products decreased in 2012 because of increased market competition and decreased market demands for solar power products.

Solar-powered products sales decreased by $44,808,344, or 84.8%, from $52,819,154, in 2011 to $8,010,810 in 2012. The decrease is mainly due to decreased solar-powered products sales of Huayang Brand. The decrease is due to increased market competition of solar-powered products and Huayang’s failure to increase its sales in the market.
  
Cost of Goods Sold

Our cost of goods sold for the year ended December 31, 2012 was $53,480,360, a decrease of $35,043,069, or 39.6%, compared to $88,523,429 for the year ended December 31, 2011. The decrease was mainly due to the decrease in sales.
 
   
2012
   
2011
 
             
Cost of goods sold from non-exclusive stores
 
$
14,940,751
   
$
40,051,142
 
Cost of goods sold from exclusive franchise stores
   
31,656,380
     
40,356,299
 
Cost of goods sold from company-owned stores
   
6,883,229
     
8,115,988
 
Cost of goods sold
 
$
53,480,360
   
$
88,523,429
 
 
For the year 2012, cost of goods sold from non-exclusive stores was $14,940,751, a decrease of 62.7%, or $25,110,391, from $40,051,142for the year 2011. The decrease was in line with the decrease in revenue.
 
For the year 2012, cost of goods sold from company-owned stores was $6,883,229, a decrease of 15.2%, or $1,232,759, from $8,115,988 for the year 2011. The decrease was in line with the decrease in sales from company-owned stores.

For the year 2012, cost of goods sold from exclusive franchise stores was $31,656,380, a decrease of 21.6%, or $8,699,919, from $40,356,299 for the year 2011. The decrease was in line with the decrease in revenue.
 
 
30

 
 
Cost of goods sold and Average Per Store Cost of goods sold of Same Stores
 
Same Store Cost of Goods Sold
 
2012 Sales Cost
   
2011 Sales Cost
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
13,249,508
   
$
12,219,504
   
$
1,030,004
     
8
%
Exclusive Franchise Stores
 
$
22,192,512
   
$
9,607,049
   
$
12,585,463
     
131
%
Company-Owned Stores
 
$
530,596
   
$
1,707,811
   
$
(1,177,215
   
(69
)%
Total
 
$
35,972,616
   
$
23,534,364
   
$
12,438,252
     
53
%
 
 
The average cost of goods sold per-store of same Stores and its trend as a percentage of Same Store Cost of goods sold are as follows:
 
Average Per-Store Same Store Cost of Goods Sold
 
2012 Sales Cost
   
2011 Sales Cost
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
85,481
   
$
78,836
   
$
6,645
     
8
%
Exclusive Franchise Stores
 
$
137,842
   
$
59,671
   
$
78,171
     
131
%
Company-Owned Stores
 
$
530,596
   
$
1,707,811
   
$
(1,177,215
   
(69
)%
 
Cost of goods sold and Average Per Store Cost of goods sold of New Stores
 
New Store Cost of Goods Sold
 
2012 Sales Cost
   
2011 Sales Cost
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
1,691,243
   
$
96,584
   
$
1,594,659
     
1,651
%
Exclusive Franchise Stores
 
$
7,358,519
   
$
10,694,942
   
$
(3,336,423
   
(31
)%
Company-Owned Stores
 
$
6,352,633
   
$
4,462,562
   
$
1,890,071
     
42
%
Total
 
$
15,402,395
   
$
15,254,088
   
$
148,307
     
1
%
 
The average cost of goods sold per-store of New Stores and its trend as a percentage of New Store cost of goods sold are as follows:
 
Average Per-Store New Store Cost of Goods Sold
 
2012 Sales Cost
   
2011 Sales Cost
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
80,535
   
$
96,584
   
$
(16,049
   
(17
)%
Exclusive Franchise Stores
 
$
50,058
   
$
190,981
   
$
(140,923
   
(74
)%
Company-Owned Stores
 
$
6,352,633
   
$
4,462,562
   
$
1,890,071
     
42
%
 
Cost of goods sold and Average Per Store Cost of goods sold of Closed Stores
 
Closed Store Cost of Goods Sold
 
2012 Sales Cost
   
2011 Sales Cost
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
27,735,054
   
$
(27,735,054
   
(100
)%
Exclusive Franchise Stores
 
$
2,105,349
   
$
20,054,308
   
$
(17,948,959
   
(90
)%
Company-Owned Stores
 
$
-
   
$
1,945,615
   
$
(1,945,615
   
(100
)%
Total
 
$
2,105,349
   
$
49,734,977
   
$
(47,629,628
   
(96
)%
 
The average cost of goods sold per-store of Closed Stores and its trend as a percentage of Closed Store cost of goods sold are as follows:
 
Average Per-Store Closed Store Cost of Goods Sold
 
2012 Sales Cost
   
2011 Sales Cost
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
49,527
   
$
(49,527
   
(100
)%
Exclusive Franchise Stores
 
$
16,071
   
$
55,094
   
$
(39,023
)
   
(71
)%
Company-Owned Stores
 
$
-
   
$
972,807
   
$
(972,807
   
(100
)%
 
Other information

The increased cost of goods sold resulting from new product lines carried in 2012 was $13,725,646 For the year  2012, the increased cost of goods sold from new product lines carried by exclusive franchise stores, non-exclusive stores and company-owned stores was $7,603,835, $3,838,939 and $2,282,871, respectively.

The increased cost of goods sold resulting from new exclusive franchise stores opened in 2012 was $7,358,519. The increased cost of goods sold resulting from new non-exclusive stores opened in 2011 was $1,691,244. The increased cost of goods sold resulting from new company-owned stores opened in 2012 was $0.
 
 
31

 
  
Gross Profit

Gross profit for the year 2012 was $4,602,537, a decrease of $11,089,437, or approximately 70.7%, compared to $15,691,974 for the year 2011.

For the year 2012, gross profit for non-exclusive stores was $1,206,361, a decrease of 83.1%, or $5,914,769, from $7,121,131for the year 2011. The decrease was mainly due to the decreased sales from non-exclusive stores.

For the year 2012, gross profit for exclusive franchise stores was $2,600,317, a decrease of 62.1%, or $4,265,186, from $6,865,502 for the year ended December 31, 2011. The decrease was mainly due to the decreased sales from exclusive franchise stores.

For the year 2012, gross profit for company-owned stores was $795,859, a decrease of 53.3%, or $909,482, from $1,705,341 for the year 2011. The decrease was mainly due to decreased sales.

Gross profit and Average Per Store Gross Profit of Same Stores
 
Same Store Gross Profit
 
2012 Gross Profit
   
2011 Gross Profit
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
1,064,736
   
$
2,694,961
   
$
(1,630,225
   
(60
)%
Exclusive Franchise Stores
 
$
1,777,863
   
$
1,609,140
   
$
168,723
     
10
%
Company-Owned Stores
 
$
49,503
   
$
379,361
   
$
(329,857
   
(87
)%
Total
 
$
2,892,102
   
$
4,683,462
   
$
(1,791,360
   
(38
)%
 
The average gross profit per-store of same Stores and its trend as a percentage of Same Store gross profit are as follows:
 
Average Per-Store Same Store Gross Profit
 
2012 Gross Profit
   
2011 Gross Profit
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
6,869
   
$
17,387
   
$
(10,518
   
(60
)%
Exclusive Franchise Stores
 
$
11,043
   
$
9,995
   
$
1,048
     
10
%
Company-Owned Stores
 
$
49,503
   
$
379,361
   
$
(329,857
   
(87
)%


Gross Profit and Average Per Store Gross Profit of New Stores
 
New Store Gross Profit
 
2012 Gross Profit
   
2011 Gross Profit
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
141,625
   
$
17,632
   
$
123,993
     
703
%
Exclusive Franchise Stores
 
$
661,328
   
$
1,597,219
   
$
(935,891
   
(59
)%
Company-Owned Stores
 
$
746,357
   
$
923,849
   
$
(177,492
   
(19
)%
Total
 
$
1,549,310
   
$
2,538,700
   
$
(989,390
   
(39
)%
 
The average cost of gross profit per-store of New Stores and its trend as a percentage of New Store gross profit are as follows:
 
Average Per-Store New Store Gross Profit
 
2012 Gross Profit
   
2011 Gross Profit
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
6,744
   
$
17,631
   
$
(10,887
   
(62
)%
Exclusive Franchise Stores
 
$
4,499
   
$
28,522
   
$
(24,023
)
   
(84
)%
Company-Owned Stores
 
$
746,357
   
$
923,849
   
$
(177,492
   
(19
)%
 
Gross Profit and Average Per Store Gross Profit of Closed Stores
 
Closed Store Gross Profit
 
2012 Gross Profit
   
2011 Gross Profit
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
4,408,538
   
$
(4,408,538
   
(100
)%
Exclusive Franchise Stores
 
$
161,126
   
$
3,659,143
   
$
(3,498,017
   
(96
)%
Company-Owned Stores
 
$
-
   
$
402,131
   
$
(402,131
   
(100
)%
Total
 
$
161,126
   
$
8,469,812
   
$
(8,308,686
   
(98
)%
 
The average gross profit per-store of Closed Stores and its trend as a percentage of Closed Store gross profit are as follows:
 
Average Per-Store Closed Store Gross Profit
 
2012 Gross Profit
   
2011 Gross Profit
   
Difference
   
Change
 
Non-Exclusive Franchise Stores
 
$
-
   
$
7,872
   
$
(7,872
   
(100
)%
Exclusive Franchise Stores
 
$
1,230
   
$
10,053
   
$
(8,823
)
   
(-88
)%
Company-Owned Stores
 
$
-
   
$
201,066
   
$
(201,066
   
(100
)%
 
 
32

 
 
Other information

The increased gross profit from new product lines carried in 2012 was $1,259,102. For the year 2012, the increased gross profit from new product lines carried by exclusive franchise stores, non-exclusive stores and company-owned stores was$674,652, $327,347 and $257,103, respectively.
 
 The increased gross profit for 2012 from products sold by new exclusive franchise stores opened or with which we entered into agreements in 2012 was $661,327. The increased gross profit for 2012 from products sold by new non-exclusive stores opened or with which we entered into an agreement in 2012 was $141,625. The increased gross profit for 2012 from products sold by new company-owned stores opened in 2012 was $0.

Gross Profit Rate

Gross profit rate for 2012 was 7.92%, a decrease of approximately 47.4%, compared to 15.06% for the year 2011 due to less market demand and strong industry competition.

For the year 2012, gross profit rate for exclusive franchise stores was 7.59%, a decrease of 47.8% compared to 14.54% for the year 2011. The decrease in gross profit rates was mainly due to the fact that in 2012, we sold more products with higher cost and lower markups compared to 2011. The Company continues to improve managing its sales network as well as products offered, which continuously requires us to review pricing on existing products and existing sales channels. We expect that our pricing strategies will continue to evolve to market conditions and expect improvements to have a marginalizing effect on the noted increase in gross profit rates at exclusive franchise stores as changes in product offerings mature along with their related pricing strategies.
 
For the year ended December 31, 2012, gross profit rate for non-exclusive stores was 7.47%, a decrease of 50.5%, compared to 15.10% for the year ended December 31, 2011. The decrease in gross profit rates was mainly due to the fact that in 2012, we sold more products with higher cost and lower markups compared to 2011.

For the year ended December 31, 2012, gross profit rate for company-owned stores was 10.36%, a decrease of 40.3%, compared to 17.36% for the year ended December 31, 2011. The decrease was due to the fact that in 2012, we sold more products with higher cost and lower markups compared to 2011.

Gross profit rate in 2012 from new product lines carried in 2012 was 8.4%. Gross profit rate in 2012 from new product lines carried in 2012 sold by exclusive franchise stores was 8.1%. Gross profit rate in 2012 from new product lines carried in 2012 sold by non-exclusive stores was approximately 7.9%. Gross profit rate in 2012 from new product lines carried in 2012 sold by company-owned stores was 10.1%.

Gross profit rate in 2012 from new stores opened in 2012 was 8.1%. Gross profit rate in 2012 from new exclusive franchise stores opened in 2012 was 8.2%. Gross profit rate in 2012from new non-exclusive stores opened in 2012 was 7.7% for the year ended December 31, 2012. Gross profit rate from new company-owned stores opened in 2012 was 0.0%.
 
Operating Expenses

Operating expenses for the year ended December 31, 2012 were $6,524,216, an increase of $6,978,126, or 1,537.3%, from $(453,910) for the year ended December 31, 2011.

Selling expenses for the year ended December 31, 2012 were $2,086,788, a decrease of $1,539,094, or 42.4%, from $3,625,882 for the year ended December 31, 2011. The decrease of selling expenses relates primarily to decreased sales commission and decreased advertising expenses due to decreased sales. The Company did not use TV commercial for the year ended December 31, 2012 and lowered the advertising expenses.

General and administrative expenses for the year ended December 31, 2012 were $2,969,909, an increase of $446,701, or 17.7%, from $2,523,208 for the year ended December 31, 2011. The increase is due to increased amortization expense, audit fees and attorneys’ fees.

Bad debt allowance expense- for other receivable were $2,214,245 and $0 for the year ended December 31, 2012 and 2011, respectively.

Bad debt allowance expense for due from a related party were $1,109,500 and $0 for the year ended December 31, 2012 and 2011, respectively.
 
 
33

 
 
During the year ended December 31, 2012 and 2011, recovery of debt expenses of $1,856,226 and $6,603,000 were recorded as a reduction of operating expenses. During the year ended December 31, 2011, we received $6,603,000 from the collection of a past due receivable from Pengpai that was written off in 2009 as we determined that the receivable was not collectible at that time. 
 
Net Operating Income (Loss)

Our net operating loss for the year ended December 31, 2012 was $1,921,679, a decrease of $18,067,563, or 111.9%, from net operating income of $16,145,884 for the same period in 2011. The decrease was mainly due to decreased sales and gross profit and increased operating expenses.

Other Income (Expense)

Our net other income for the year ended December 31, 2012 was $820,626, an increase of $834,885, or 5,855.1%, from net other expense of $14,259 for the same period in 2011. The increase of other income was mainly due to increase in other income of $917,358 of gain from disposal of intangible and biological assets and offset by $203,865 paid to closed stores as compensation during the year ended December 31, 2012. The compensation serves the purpose to compensate the potential loss of future sales of those 2011 closed stores. As a result of terminating our franchise contracts with those 2011 closed stores that have affected their future sales and revenue after our termination, the Company agreed to pay to the 2011 closed stores a compensation for losses for previous investment by those stores and losing potential future sales. The compensation was given to stores that we closed in 2011 and therefore did not have transactions with the Company and we generated no revenue or incurred no operating expenses from those stores during the year ended December 31, 2012, thus the Company included the compensation in other expenses to clearly present the nature of the compensation.

Net Income (Loss)

Our net loss for the year ended December 31, 2012 was $1,101,341, a decrease of $17,231,711, or 106.8%, from net income of $16,130,370 for the same period in 2011. The decrease was mainly due to the decrease in sales, increased operating expenses, and decreased net other income for the reason set forth above.

Income Taxes Expense

Under the Income Tax Laws of the PRC, the Company’s subsidiaries are generally subject to an Enterprise Income Tax (EIT) at a standard rate of 25% on income reported in the statutory financial statements after appropriate tax adjustments. The State Tax Bureau of Lu’An City, Anhui province issued an income tax benefit approval to Guoying on December 10, 2011 providing that Guoying is subject to income tax and VAT benefit treatment out of a reduced rate of RMB 7,500 tax payment per year (including income tax and VAT) valid from December 1, 2011 until December 31, 2013 subject to Guoying's option to pay more in taxes should it elect to do so. Therefore, currently, Guoying is charged at a fixed annual reduced tax rate no less than RMB7, 500 per year that changes every year to cover all types of taxes including income taxes. The income tax expenses for the years ended December 31, 2012 and 2011 were $288 and $1,255, respectively. There were no significant book and tax basis differences.
 
Off-Balance Sheet Arrangements

There were no off-balance sheet arrangements during the year ended December 31, 2012 or during the year ended December 31, 2011 that have, or are reasonably likely to have, a current or future material effect on our financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.

Liquidity and Capital Resources

As of December 31, 2012, we had cash and cash equivalents of $9,465, decreased from $171,838 as of December 31, 2011. We have historically funded our working capital needs with amounts from operations, advance payments from customers, bank borrowings, and capital from shareholders. Our working capital requirements are influenced by the level of our operations, and the timing of accounts receivable collections.
 
 
34

 
 
The following table sets forth a summary of our cash flows for the periods indicated:

   
December 31,
2012
   
December 31,
2011
 
Net cash provided by operating activities
 
$
147,765
   
$
1,353,575
 
Net cash used in investing activities
   
(2,228,109
)
   
(5,388,620
)
Net cash provided by financing activities
   
1,904,771
     
2,902,172
 
Effect of rate changes on cash  
   
13,200
     
78,610
 
Decrease in cash and cash equivalents  
   
(162,373
   
(1,054,263
Cash and cash equivalents, beginning of period  
   
171,838
     
1,226,101
 
Cash and cash equivalents, end of period  
 
$
9,465
   
$
171,838
 
 
 
Net cash provided by operating activities was $147,765 for the year ended December 31, 2012, compared to net cash provided by operating activities was $1,353,575 for the year ended December 31, 2011, a decrease of $1,205,810. The decrease of net cash provided by operating activities was primarily due to decreased net income, increased other receivable, decreased other payable, offset by decrease in accounts receivable, decrease in advances made to suppliers, increase in customer deposit, increase in accounts payable and accrued expenses in 2012 compared to 2011.

The Company received a land use right certificate issued by People’s Government of Yu An District on April 16, 2012 with a validation term of 50 years until 2062 for 38,449 square meters, including 19,200 square meters where the four warehouses are built on. We are waiting to receive the land use right certificate for the remaining 126,534 square meters of Pingqiao land. The government may not remove our facilities from the land which we have obtained the land use right certificate but could remove any future constructions that we build on the land which we have not obtained land use right certificate. We are not obligated to pay to Pingqiao Committee approximately $3.7 million until People’s Government of Yu An District is ready to issue us the land use right certificate for the rest of land. Due to burdensome and repetitive approval procedures, we have not been granted land use right certificate for the rest of land.  We are currently negotiating with the local government to obtain a Land Use Right Certificate for rest of the land but we are not certain when such land use right certificate will be granted to us. If we cannot generate sufficient cash from our operations to pay for the remaining balance of land purchase price in an immediate short term of time when Yu An District Government completes its approval procedures to issue us the land use right certificate for rest of the land, the PRC government may evict our personnel from the premises and remove our manufacturing facilities we built on the land which we have not obtained land use right certificate.  Such action would have a very significant and negative impact on our operations and business.  Please refer to risk factors on page 13.

Growth Strategies

We funded our growth strategy from our working capital and below are a summary of approximately how much we have spent in year 2012 to achieve our growth strategies:
 
Growth Strategies
 
Estimate of 3rd and 4th quarter of 2013
   
Spent as of June 2013
   
Spent in 2012
                 
Develop new company-owned stores in Anhui Province
  $ 2,300,000     $ 0       472,200  
                         
Develop new exclusive franchise stores in Anhui, Hunan and Hubei Provinces       
  $ 0-     $ -0       629,600  
                         
Develop new non-exclusive stores in Anhui, Hunan and Hubei Provinces
  $ 0-     $ -0       1,574,000  
                         
Constructions for logistics centers
  $ 0-     $ -0       7,870,000  
 
We purchased 300 Chinese acres land with Pingqiao Industrial Park. The land was originally to be used to build our LED manufactures and due to change of our business plan, portion of which was used to build our logistics centers located in Lu An City to establish distribution channels and logistics transportation services to deliver merchandise and Guoying branded products to counties, townships and villages in Hubei, Henan and Anhui provinces. We have started construction of four warehouses located on Pingqiao land since October 2011. Each logistics center is 4,800 square meters and total is 19,200 square meters. The Company currently stops construction of four logistic centers due to insufficiency of capital.
 
In August 2012, Guoying invested $945,054 to establish Opto-Electronics which is 99% owned by Guoying. Mr. Hailong Liu, the CEO and Chairman of Guoying, invested $9,630 and owned 1% of Opto-Electronics. We filed a proposal to seek approval to enter into the LED manufacturing business with the Reform and Development Commission of Yu An District, Lu An City on May 13, 2011 and we obtained planning permit for the project and land construction issued by Housing and Urban-Rural Development Bureau of Yu An District, Lu An City on October 28, 2011. We have obtained permits to build LED manufactures on Pingqiao land. We are seeking business partners and financing to further continue the LED manufacturing and wholesale business.
 
Investing Activities

Net cash used in investing activities was $2,228,109 for the year ended December 31, 2012, compared $5,388,620 used in investing activities for the year ended December 31, 2011, a decrease of $3,160,511, or 58.7%. The decrease of net cash used in investing activities was primarily due to less investment in construction in progress in the year ended December 31, 2012 compared to the same period 2011.
 
 
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Financing Activities
 
Net cash provided by financing activities was $1,904,771 for the year ended December 31, 2012, compared to $2,902,172 for the year ended December 31, 2011. The decrease was mainly due to decreased related party payable offset by increased proceeds from short term loan in the year ended December 31, 2012 compared to the same period 2011.
 
Inflation and Changing Prices

While inflation has increased in China over the past two years, such inflation has caused increased market price of consumer electronics and appliances but has not had a material effect on the Company’s net revenues because the Rural Consumer Electronics Plan grants a government-sponsored rebate to our rural customers. Pursuant to the terms of the policy, our prices are competitive with the prices of the same goods in urban areas, however our customers are not required to pay a market driven price. As a result of this rebate, the actual cost incurred by our customers has not materially increased despite inflation.
 
Contractual Obligations
 
Our significant contractual obligations as of March 29, 2013 are as follows:

The Company incurred rent expenses of $160,349 and $143,743 for the year ended December 31, 2012 and 2011 respectively.
 
The lease expenses for the next five years are estimated to be as follows:

2013
 
$
136,632
 
2014
   
41,083
 
2015
   
12,553
 
2016
   
12,553
 
2017
   
8,369
 
Thereafter
   
-
 
Total
 
$
211,191
 
 
 
Obligations for Land Use Rights

The Company entered into a Land Purchase Agreement on October 28, 2010 and a supplemental Deposit Agreement on December 28, 2010 ( together referred to as "land Investment Agreement") with the management committee of Pingqiao Industrial Park (the “Pingqiao Committee”), under which the Pingqiao Committee is obligated to assist the Company to obtain a land use right for 300 Chinese acres to be issued by local peoples government. At first we decided to use the land to build our LED manufacturing facility. Then due to the shrink of LED market and demand we decide to use the land to build our logistics centers located in Lu An City to establish distribution channels and logistics transportation services to deliver merchandise and Guoying branded products to counties, townships and villages in Hubei, Henan and Anhui provinces. We have started construction of four warehouses located on Pingqiao land since October 2011. Each logistics center is 4,800 square meters and total is 19,200 square meters. We currently do not have sufficient capital to continue the construction at this time and the Company will continue its electronics distribution business while it moves slowly on the development of construction of logistic center by seeking business partners and financing. The Company paid RMB 100 million (approximately $15.74 million) of the purchase price as of December 31, 2010. The Company is not obligated to pay the remaining $3.7 million until it receive the land use right certificate issued by relevant PRC government pursuant to the Land Investment. The Company received a land use right certificate issued by peoples government of Yu An District on April 16, 2012 with a validation term of 50 years until 2062 for 38,449 square meters where the four warehouses are built on. The Company has not received land use right certificate for the remaining parcel of land. The Company believes that if the land use right certificate is not granted to the Company by the local government, the Company will get a refund of the retainer from Pingqiao Committee pursuant to its contractual rights as set forth in Section 8 of Investment Agreement between Ping Bridge Industrial Park and Lu’an Guoying Electronics Sales Co. The government may not remove our facilities from the land which we have obtained the land use right certificate but could remove any future constructions that we build on the land which we have not obtained land use right certificate.”
 
Application of Critical Accounting Policies

Our financial statements and accompanying notes are prepared in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”). Preparing financial statements requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, and expenses. These estimates and assumptions are affected by management’s application of accounting policies. Critical accounting policies for us include revenue recognition, contingencies, income taxes, and stock-based compensation.
 
 
36

 
 
See Note 2, Summary of Significant Accounting Policies, to the Notes to Consolidated Financial Statements for a complete discussion of related accounting policies.
 
Revenue Recognition – Product Sales

The Company receives revenue from sale of electronic products. The Company's revenue recognition policies are in compliance with ASC 605 (previously Staff Accounting Bulletin 104). The Company recognizes all product sales revenue at the date of shipment to customers, when a formal arrangement exists, the price is fixed or determinable, the delivery is completed, no other significant obligations of the Company exist and collectability is reasonably assured. The Company recognizes product sales revenue from exclusive franchise stores and non-exclusive franchise stores when the products are delivered to the respective store. Product sales to all franchise stores are recorded at the gross amount billed to the store as we have determined that we are principal to the transaction because we are the primary obligor in the arrangement.

No return rights are granted to franchise stores if they are unable to sell purchased inventories to end users. Additionally, our product sales from company-owned stores are covered by the respective manufacturers’ return and warranty policies and we receive full reimbursement for any costs associated with returns and warranty payments. As such, we do not estimate deductions or allowance for sales returns.

Our sales are covered by the manufacturers’ return and warranty policies and we receive a full reimbursement for costs associated with returns and warranty payments. Therefore, we do not estimate deductions or allowance for sales returns. The Company’s revenue from sales is presented as gross revenue. Payments received before all of the relevant criteria for revenue recognition are satisfied are recorded as customer deposit.

Our products delivered to customers are checked on site by the customers and, once the products are accepted by customers, they sign the acceptance notice. Rewards or incentives given to our customers are an adjustment of the selling prices of our products; therefore, the consideration is characterized as a reduction of revenue in our income statement.
 
 
The Company recognizes its revenues net of value-added taxes (“VAT”). 
 
Revenue Recognition – Franchise Fees

Franchise fees, including area development and initial franchise fees, continuing fees, and royalties (collectively referred to as “franchise fees”) received from exclusive franchise stores and non-exclusive franchise stores for the right to establish new stores and royalties are charged to franchisees based on a percentage of a franchised store’s sales.

Franchise fees are accrued as unearned franchise revenue when received and are recognized as revenue when the respective franchised store opens, which is generally when we have fulfilled all significant obligations to the franchisee. Continuing fees and royalties are recognized in the period earned.

Currently, in connection with promotional efforts aimed at network growth, the Company has ceased charging franchise fees, continuing fees and royalties to our franchisees.

Legal and Other Contingencies

The outcomes of legal proceedings and claims brought against us are subject to significant uncertainty. An estimated loss from a loss contingency such as a legal proceeding or claim is accrued by a charge to income if it is probable that an asset has been impaired or a liability has been incurred and the amount of the loss can be reasonably estimated. Disclosure of a contingency is required if there is at least a reasonable possibility that a loss has been incurred. In determining whether a loss should be accrued we evaluate, among other factors, the degree of probability of an unfavorable outcome and the ability to make a reasonable estimate of the amount of loss. Changes in these factors could materially impact our financial statements.
 
Income Taxes

The objectives of accounting for income taxes are to recognize the amount of taxes payable or refundable for the current year and deferred tax liabilities and assets for the future tax consequences of events that have been recognized in an entity’s financial statements or tax returns. We recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such a position should be measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. Accounting literature also provides guidance on recognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, accounting for interest and penalties associated with tax positions, and income tax disclosures. Judgment is required in assessing the future tax consequences of events that have been recognized in our financial statements or tax returns. Variations in the actual outcome of these future tax consequences could materially impact our financial statements.
 
 
37

 
 
Stock-Based Compensation

Stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as expense over the requisite service period. Determining the fair value of stock-based awards at the grant date requires judgment, including estimating expected dividends. In addition, judgment is also required in estimating the amount of stock-based awards that are expected to be forfeited. If actual results differ significantly from these estimates, stock-based compensation expense and our results of operations could be impacted.

Recent Accounting Pronouncements
 
In February 2013, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") 2013-02, which requires entities to present information about significant items reclassified out of accumulated other comprehensive income (loss) by component either on the face of the statement where net income is presented or as a separate disclosure in the notes to the financial statements. This ASU is effective for the Company in the first quarter of fiscal 2014. We do not expect the adoption will have a significant impact on our consolidated financial statements.
 
In July 2012, the FASB issued ASU 2012-02, which amends how companies test for impairment of indefinite-lived intangible assets. The new guidance permits a company to assess qualitative factors to determine whether it is more likely than not that the fair value of an indefinite-lived intangible asset is less than its carrying amount as a basis for determining whether it is necessary to perform the annual impairment test. The ASU is effective for the Company in the first quarter of fiscal 2014. We do not expect the adoption will have a significant impact on our consolidated financial statements.

ORGANIZATIONAL HISTORY OF THE COMPANY AND ITS SUBSIDIARIES
 
China Electronics Holdings, Inc (the “Company”, “we”, “our”, “us”), formerly named Buyonate, Inc., was incorporated in the State of Nevada on July 9, 2007 to engage in developing user-friendly/child friendly interactive digital software for children between the ages of 5 to 12 years old. The Company was in the development stage through December 31, 2008. The year 2009 was the first year the Company was considered an operating company, no longer in the development stage.

China Electronic Holdings, Inc. (“CEH Delaware”) was organized on November 15, 2007, as a Delaware corporation. Prior to February 10, 2010, CEHD Delaware was a development stage company attempting to manufacture and sell carbon and graphite electrodes and planning to manufacture and sell electronic products in the People’s Republic of China (“PRC”) through its own stores and franchise stores.

Lu’an Guoying Electronic Sales Co., Ltd., a PRC corporation (“Guoying”), was established on January 4, 2002 with share capital of RMB 1,000,000 (approximately $137,100). Guoying sells electronic products in the PRC through its company-owned stores and to exclusive franchise stores and non-exclusive stores.

In August 2012, Guoying contributed $945,054 to the capital of Lu An Guoying Opto-Electronics Technology Co., Ltd. (“Opto-Electronics”) which is 99% owned by Guoying. Mr. Hailong Liu, the CEO and Chairman of the Company, contributed $9,546to the capital of Opto-Electronics and owns the remaining 1% of the company.
 
Pursuant to Share Transfer Agreements entered into in 2008 and 2009 among the shareholders of Guoying (the “Guoying Shareholders”) and CEH Delaware, the Guoying Shareholders sold 100% of the shares of Guoying Electronic Group Co, Ltd. to CEH Delaware in exchange for an aggregate of  1,000,000RMB (the “Purchase Price”) and constituting 96.6% of issued and outstanding shares of CEH Delaware. As a result of the 2008 and 2009 Share Transfers, Guoying became a wholly foreign-owned subsidiary (“WFOE”) of CEH Delaware.

Prior to the consummation of the Share Transfer Agreements, in February 2010, CEH Delaware issued an aggregate of 13,213,268 shares of its common stock in the name of Ms. Sherry Li subject to Call Options in favor of the Guoying Shareholders whereby each of the Guoying shareholders could acquire from Ms. Li for nominal consideration, a number of shares of CEH Delaware equal to the number of shares he or she owned in Guoying. Thus, upon consummation of the Share Transfer Agreements each of the former shareholders of Guoying had the right to acquire from Ms. Li, who was effectively their nominee, an equivalent number of shares of CEH Delaware.  This structure was utilized by the shareholders of Guoying because they believed that by using this structure they would not have to obtain the prior consent of the China Securities Regulatory Commission to the transaction whereby Guoying became owned by a foreign entity.On July 9, 2010 we consummated the Share Exchange Agreement with certain Selling Stockholders. Pursuant to the Share Exchange Agreement, the former stockholders of CEH Delaware transferred to us 100% of the outstanding shares of common stock and preferred stock of CEH Delaware and 100% of the warrants to purchase common stock of CEH Delaware held by them, in exchange for an aggregate of 13,785,902 newly issued shares of our Common Stock and warrants to purchase an aggregate of 1,628,570 shares of our Common Stock.  Thus, CEH Delaware’s outstanding 314,285 Series A warrants were exchanged on a one-for-one basis for Series A warrants to purchase an aggregate of 314,285 shares of our Common Stock, with an exercise price of $2.19 per share.  CEH Delaware’s outstanding 314,285 Series B warrants were exchanged on a one-for-one basis for Series B warrants to purchase an aggregate of 314,285 shares of our Common Stock, with an exercise price of $2.63 per share.  CEH Delaware’s outstanding 1,000,000 $1.00 warrants were exchanged on a one-for-one basis for Series E warrants to purchase an aggregate of 1,000,000 shares of our Common Stock, with an exercise price of $0.25 per share.  Subsequent to the consummation of the Share Exchange Agreement,  Buyonate, Inc.,  through a merger with a wholly-owned subsidiary, changed its name to China Electronics Holdings, Inc. The merger and name change were approved by the Financial Industry Regulatory Authority (“FINRA”) and the Common Stock began trading under the symbol “CEHD.OB” on August 23, 2010.
 
 
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During the period from July 15, 2010 to August 17, 2010 we consummated a series of Private Placements of our Common Stock and warrants to purchase our Common Stock pursuant to a Subscription Agreement dated as of July 9, 2010 (the “Purchase Agreement”). Pursuant to the Purchase Agreement we sold to 105 investors for an aggregate gross purchase price of $5,251,548 an aggregate of (a) 1,989,211 shares of our Common Stock, (b) three year Series C Warrants to purchase an aggregate of 497,303 shares of our Common Stock for $3.70 per share and (c) three year Series D Warrants to purchase an aggregate of 497,303 shares of our Common Stock for $4.75 per share.

Our Corporate Structure

As set forth in the following diagram, following our acquisition of CEH Delaware, CEH Delaware became and currently is our direct, wholly-owned subsidiary.

 
 
39

 
 
BUSINESS
 
Overview

Through our subsidiary, Guoying, we are engaged in the wholesale and retail sale of consumer electronics and appliances in the People’s Republic of China (the “PRC”), such as solar heaters, refrigerators, air conditioners, televisions, and similar items. We sell such products in certain rural markets in Anhui province.
 
We started selling consumer electronics and appliances in China in 2002. For the 2012 year, approximately 13.8% of our revenue was due to the sale of solar energy products, approximately 12.8% of our revenue was due to the sale of refrigerators, approximately 29.3% of our revenue was due to the sale of televisions and approximately 37.6% of our revenue was due to the sale of air conditioners.
 
We distribute merchandise through company-owned stores and to exclusive franchise stores and non-exclusive franchise stores. As of March 31, 2013, and today, we own and operate two stores under the Guoying brand name at which we sell only merchandise that we provide. Exclusive franchise stores are stores that sell merchandise we provide as their exclusive wholesaler pursuant to cooperation franchise agreements.  The merchandise we provide includes Guoying branded products as well as products from major manufacturers such as Sony, Samsung and LG. Non-exclusive franchise stores are stores to which we provide Guoying branded merchandise as a wholesaler or distributor and  which also sell consumer electronics and appliances supplied by others. During the first quarter of 2013, approximately 21.6% of our revenue was from sales by company-owned stores, approximately 71.1% was from sales to exclusive franchise stores and approximately -7.3% of our 2012 revenue was from sales to non-exclusive stores.

March 31, 2013, we operated two company-owned stores, both of which are located in Lu’an City, Anhui Province. During 2011, we closed two company-owned stores, Longhe and Guangcai, and opened our new headquarters store in G-8 Guangcai Big Market. As of March 31, 2013, we had 306 exclusive franchise stores operating under the Guoying brand name pursuant to cooperation agreements and 176 stores non-exclusive franchise stores (the “Non-Exclusive Franchise Stores”) to which we provide Guoying branded merchandise. Set forth below are the number of exclusives and non-exclusive franchise stores opened or closed by us in each of the years indicted:
 
   
Exclusive Franchise Store
   
Non-exclusive Franchise Store
 
Year
 
Opened
   
Closed
   
Opened
   
Closed
 
2009
   
247
     
47
     
111
     
15
 
2010
   
61
     
0
     
557
     
18
 
2011
   
93
     
233
     
1
     
362
 
2012
   
91
     
131
     
20
     
198
 
March 31, 2013
   
0
     
0
     
0
     
0
 

When we use the terms “open” or “opened” in referring to an exclusive or non exclusive franchise store, we mean that we entered into a franchise agreement with such store and that it was in operation.  When we use the terms “close,” “closed” or “terminated” in reference to an exclusive or non-exclusive franchise store we mean that we terminated our agreement with such store.

In August, 2011, our Board decided to terminate our exclusive and non-exclusive franchise agreements with a number of stores in order to strengthen and grow the Company’s business after concluding that the rapid growth of the number of stores and aggressive business expansion had caused deficiencies in the company’s internal controls and management.  The following criteria was used to determine which stores (“Disqualified Exclusive Stores” and “Disqualified Non-Exclusive Stores”) to close (i) exclusive franchise stores that sold merchandise supplied by other wholesalers in breach of the exclusive franchise agreement; (ii) exclusive and non-exclusive franchise stores that failed to obey the Company’s pricing and resulting in lower profit margins; and (iii) stores located remotely Lu An City that result in higher transportation and  logistics expenses to us We do not expect to terminate our franchise contracts with a significant number of non-exclusive stores in the immediate future.

We currently targets customers in counties, townships and villages (the third, fourth and fifth tiers of the market) in Anhui Province, China. Our distribution and sales network currently covers twelve districts and counties in Anhui province, namely Shou County, Shu City, Jin An, Yu An, Huo Shan, Jinn Sai, Huo Qiu, Gu Shi , Ye Ji, Fei West, Fei East, and Huai Nan Districts.

We purchase consumer electronics and appliances from well-known manufacturers or large distributors and sell them through company-owned stores and to the exclusive franchise stores and non-exclusive stores. Guoying is a wholesaler in the Lu’an area for products under the brand names, Sony, LG, Samsung, Shanghai Shangling, Tsinghua Tongfng, Chigo, Huayang, Huangming and Oulin. Guoying is a general sales agency for electronic products of Sino-Japan Sanyo, such as Sanyo televisions, air conditioners, washing machines and micro-wave ovens. Guoying has teamed up with Huangming and Huayang, the two largest manufacturers of solar thermal products in China, to be their large retail outlet in Lu’an. Their energy efficient, “green” products include solar thermal water heaters, solar panels (photovoltaic) and energy saving glass.
 
 
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In addition to providing wholesale merchandise purchased from manufacturers or distributors, we provided refrigerators manufactured by an original equipment manufacturer (“OEM”), Shanghai Pengbai Electronic Co., Ltd. (“Pengbai”), under the Company’s trademark “Guoying”. Guoying refrigerators have “3C” quality national authentication certificates, which are mandatory in PRC for the sale of refrigerators. We entered into an OEM agreement with Pengbai in August 2007, pursuant to which Pengbai agreed to manufacture our private label brand refrigerators and Guoying agreed to provide loan to Pengbai in amount of RMB 80 million (approximately $12.12 million) in four installments of RMB 20 million from 2006 to 2010. Pengbai agreed to repay the loan by October 2017, with payments in four equal installments of RMB 20 million (approximately $2.9 million) beginning in October 2013. The loan is secured by all the assets of Pengbai and is interest free. Guoying actually loaned Pengbai RMB63 million (approximately $9.8million) as of December 2009 and RMB42.6 million (approximately $6.63 million) has been received from Pengbai as of December 2011. We terminated our OEM agreement with Pengbai and stopped manufacturing “Guoying” brand refrigerators in 2011.

We purchased 164,983 square meters (approximately 300 Chinese acres) of land in Pingqiao Industrial Park, in Lu An City, on which we originally planned to build an LED manufacturing facility.   Also as part of our plan to become an LED manufacturer, we have reserved the company name “Lu An Guoying Opto-Electronics Technology Co., Ltd.” with the Lu An Administration of Industry and Commerce on September 5, 2011 and filed a proposal to seek approval to enter into the LED manufacturing business with the Reform and Development Commission of Yu An District, Lu An City, on May 13, 2011 and a planning permit for the project and land construction was issued to us by the Housing and Urban-Rural Development Bureau of Yu An District, Lu An City on October 28, 2011.   Due to a change in our plans we are currently not going ahead with our plans to manufacturer LEDs and, instead, are building logistics centers on a portion of the land. We intend to use these facilities to provide logistics and transportation services to deliver merchandise and Guoying branded products to counties, townships and villages in Hubei, Henan and Anhui provinces. We have started construction of four warehouses in Pingqiao Industrial Park since October 2011. Each logistics center is 4,800 square meters, 19,200 square meters iin the aggregate.  We currently do not have sufficient working capital to continue building the warehouses and are seeking business partners and financing to continue the project.

We will continue to focus on becoming a significant retailer and wholesaler of consumer electronics and appliances to rural markets in China with a goal of having a national distribution network throughout China. Our working capital will continue to be used to develop wholesale and retail business and we are seeking business partners and financing to enter into the LED manufacturing and wholesale business.

We entered into a lease agreement with Yumin Village Committee in January 2011 to rent 387 Chinese acres of land and 116 Chinese acres of slope land located in Yumin Village, Sun Gang County, Jin An District for 20 years, and 5,006 Chinese acres land located in Yumin Village, Sun Gang County, Jin An District, for 30 years, to grow agricultural and forestry products, mainly oil-tea camellia plants. We have purchased saplings and young plants and employed local farmers to grow the plants. It generally takes seven to eight years to grow oil-tea camellia plants
 
On January 1, 2011, the Company leased a land use right of 503 Chinese acres of land with a two years term of year 2010 and 2011 for the company’s agricultural and forestry business with a cost of approximately $189,000. On December 9, 2012, the Company sold the plants on the leased land to Lu’an Senyuan Ecological Park Ltd. (“Senyuan”), a company controlled and owned by the father and ex-wife of the CEO of Guoying.

On August 31, 2011, the Company leased 5,006 Chinese acres of land located in Yumin Village, Sun Gang County, Jin An District with a thirty years term from January 2011 to December 31, 2040 with a cost of approximately $961,000 per year, as Guoying agricultural and forestry land to grow oil-tea camellia plants. On December 9, 2012, the Company transferred the lease right and the plants on the leased land to Senyuan with the 503 Chinese acres of land as mentioned above for approximately $1,123,500, due by October 2015. The Company has fully reserved bad debt expenses for the related party receivable from Senyuan due to the uncertainty of the collection.  In the meantime, Guoying hasn’t made the land use right payment for 2012 which is $964,156 as of December 31, 2012. According to the sale contract with Senyuan, Guoying will make this payment just of sales price to be received from Senyuan.

Retail Operations

The various types of stores are described below:
 
Company-owned stores

As of March 31, 2013, and today, we own and operate 2 company-owned stores. We owned and operated 3 company-owned stores as of December 2010. Our company-owned stores focus on the sale of solar thermal products, refrigerators, air conditioners, televisions and consumer electronics and appliances. Our administrative offices are located on the second floor of our new headquarters store. We renewed our lease for our Haomen Store and entered into a new lease for our Guangcai Market Store with Mr. Haibo Liu, a director of our company in 2011, in each case the lease is for a three year term subject to renewal upon both parties’ consent.  The number of company-owned stores opened or closed in every year from 2009 through 2012 is as follows:
 
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Year
 
Total Company-Owned Stores
(year end)
   
Company Owned
Stores Opened
   
Company Owned
Stores Closed
 
Total 2/31/2008
   
1
             
                     
Total 12/31/2009
   
1
     
  0
     
  0
 
                         
Total 12/31/2010
   
3
     
2
     
0
 
                         
Total 12/31/2011
   
2
     
  1
     
  2
 
                         
Total 12/31/2012
   
2
     
  0
     
  0
 
Total 03/31/2012
   
2
     
0
     
0
 
 
Exclusive Franchise Stores

As of March 31, 2013, there were 306 exclusive franchise stores operating under the Guoying brand name pursuant to cooperation agreements with us. The exclusive franchise stores are owned by third parties and operate under our brand name pursuant to cooperation agreements with the Company. Such stores sell both Guoying branded products and other products that we provide as the exclusive wholesaler. Guoying is the only wholesaler providing products to our exclusive franchise stores. The exclusive franchise stores are located in rural areas around Lu’an City, Anhui Province, and the primary customers of these stores are residents of the local towns and villages. The store owners own or lease the operating space for the exclusive franchise stores. Guoying makes deliveries to each store and upon delivery, the stores pay in cash the wholesale price of the products provided. After receiving orders from such stores we are generally able to deliver the merchandise within two to three hours to stores located in or near Lu’an City or within three days to stores that are further away. Due to the PRC “Rural consumer electronics and appliances” plan, which is available to some of our stores, Guoying is able to offer the exclusive franchise stores certain discounts based on the quantity of their purchases.
 
We have signed cooperation agreements with each exclusive franchise store with a term ranging from 1 year to 3 years, subject to renewals.  The average remaining term under most of the cooperation agreements is less than 1 year, as most of the agreements were renewed in November 2010. Pursuant to the cooperation agreements, we provide loans to store owners to facilitate the establishment of the exclusive franchise stores. The loans are interest free, unsecured loans, and are payable in a single installment no later than three years from the date of the loan. Each loan is made in the form of cash and products, generally in an amount of up to 40% of the cost of establishing the store. The average amount of each loan is approximately RMB 58,286 (approximately $8,967). However, the specific amount of each loan varies depending on factors including location of the store and the economy of the area, the consumption capacity of the store and the size of the store.  The average value of products provided to store owners in connection with the loans ranges from RMB 201,744 to RMB 341,548 (approximately $20,000 to $50,000) and varies based on the factors discussed above and the total amount of the loan.  As of December 31, 2012, the total outstanding amount of such loans was approximately RMB23, 377, 341.30. It is in consideration of these loans that the owners of exclusive franchise stores agree to exclusively purchase products from Guoying.  

Set forth below is the number of exclusive franchise stores opened or closed in every quarter from 2009 to the through 2012 and the number of exclusive franchise stores in operation as of the end of each of every quarter and year:
 
   
Number of
Exclusive Franchise
Stores In Operation
   
Exclusive Franchise
Stores Opened
   
Exclusive Franchise
Stores Closed
 
12/31/2008
   
225
             
                     
Quarter-Ended 3/31/2009
   
178
     
0
     
47
 
Quarter-Ended 6/30/2009
   
208
     
30
     
0
 
Quarter-Ended 9/30/2009
   
288
     
80
     
0
 
Quarter-Ended 12/31/2009
   
425
     
137
     
0
 
Total 12/31/2009 
   
425
     
247
     
47
 
                         
Quarter-Ended 3/31/2010
   
425
     
0
     
0
 
Quarter-Ended 6/30/2010
   
425
     
0
     
0
 
Quarter-Ended 9/30/2010
   
425
     
0
     
0
 
Quarter-Ended 12/31/2010
   
486
     
61
     
0
 
Total 12/31/2010
   
486
     
61
     
0
 
                         
Quarter-Ended 3/31/2011
   
557
     
71
     
0
 
Quarter-Ended 6/20/2011
   
559
     
2
     
0
 
Quarter-Ended 9/30/2011
   
552
     
13
     
20
 
Quarter-Ended 12/31/2011
   
346
     
7
     
213
 
Total 12/31/2011
   
346
     
93
     
233
 
                         
Quarter-Ended 03/31/2012
   
276
     
5
     
75
 
Quarter-Ended 06/30/2012
   
324
     
76
     
28
 
Quarter-Ended 09/30/2012
   
296
     
0
     
28
 
Quarter Ended 12/31/12
   
306
     
10
     
0
 
Quarter Ended 03/31/2013
   
306
     
0
     
0
 
Total 03/31/2013
   
306
      91       131  
 
 
42

 
 
Non-exclusive stores

As of March 31, 2013, we provided merchandise to 176 non-exclusive stores as a wholesaler. Such stores are owned and operated by third parties and are located in the rural areas around Lu’an City, Anhui province. These stores sell both Guoying branded merchandise and merchandise distributed by other companies. Our merchandise is sold to the stores by the Company pursuant to franchise agreements and sales agreements between the operators of the stares and the Company. The non-exclusive stores pay the Company cash upon the Company’s delivery of products, or Guoying extends unsecured credit to such stores in the ordinary course of business but mitigates the associated risks by performing credit checks and actively pursuing past due accounts.  Under the franchise agreements, each non-exclusive store was obligated to pay Guoying an annual fee of RMB 5,000 (approximately $735). We have not collected annual fees since 2009.
 
Set forth below is the number of non-exclusive franchise stores opened or closed in every quarter from 2009 to the through 2012 and the number of non-exclusive franchise stores to which we distributed products as of the end of each of every quarter and year:

   
Number of Non-Exclusive Franchise Stores
   
Non-Exclusive Franchise Stores Opened
   
Non-Exclusive Franchise
Stores Closed
 
12/31/2008
   
80
             
                     
Quarter-Ended 3/31/2009
   
104
     
27
     
3
 
Quarter-Ended 6/30/2009
   
98
     
2
     
8
 
Quarter-Ended 9/30/2009
   
131
     
36
     
3
 
Quarter-Ended 12/31/2009
   
176
     
46
     
1
 
Total 12/31/2009 
   
176
     
111
     
15
 
                         
Quarter-Ended 3/31/2010
   
265
     
91
     
2
 
Quarter-Ended 6/30/2010
   
362
     
100
     
3
 
Quarter-Ended 9/30/2010
   
553
     
199
     
8
 
Quarter-Ended 12/31/2010
   
715
     
167
     
5
 
Total 12/31/2010
   
715
     
557
     
18
 
                         
Quarter-Ended 3/31/2011
   
715
     
0
     
0
 
Quarter-Ended 6/30/2010
   
716
     
1
     
0
 
Quarter-Ended 9/30/2011
   
686
     
0
     
30
 
Quarter-Ended 12/31/2011
   
354
     
0
     
332
 
Total 12/31/2011
   
354
     
1
     
362
 
                         
Quarter-Ended 03/31/2012
   
196
     
0
     
158
 
Quarter-Ended 06/30/2012
   
175
     
19
     
40
 
Quarter-Ended 09/30/2012
   
175
     
0
     
0
 
Quarter Ended 12/31/12
   
                      176
     
1
     
198
 
Quarter Ended 03/31/2013
   
176
     
0
     
0
 
Total
   
176
     
0
     
0
 
 
Our Leases

Warehouse Leases

We currently distribute products to company-owned stores, exclusive franchise stores and non-exclusive stores from two warehouses located within Lu’an city, which are leased by Guoying.  We engage third parties to transport the products from our warehouses to the stores.  We entered into a lease agreement with Youbang Pharmaceuticals Co., Ltd. on April 1, 2010 to lease the warehouse located in the development zone of east road of Jing Er, Foziling Road for one year and renewed the lease for another two years valid from April 1, 2011 to April 1, 2013. The rent for the lease is RMB138,000 per year. We entered into a lease agreement with Mr. Haibo Liu on January 1, 2008 for the Wangpai warehouse of 808 square meters located in Liu Fo Road to store Huangming solar products. The term of the lease was from January 1, 2008 to December 31, 2012 and the rent is RMB 6, 464 per year (RMB 8 per square meters). We started the construction of four warehouses, 4,800 square meters each, on land in Pingqiao Industrial Park in October 2011. We currently do not have sufficient working capital to continue the Pingqiao construction and are seeking business partners and financing to continue the project.  
 
 
43

 
 
Company-Owned Stores Leases

We currently lease both of our two company-owned stores. We entered into a lease agreement for our Guangcai Big Market Store on October 30, 2008 for 3 years at a rent of RMB20, 882 per year and renewed the lease on April 1, 2011 for another 3 years until March 31, 2014 at a rent of RMB 720,000 per year.  We entered into a lease agreement with Mr. Haibo Liu in 2010 for our Hao Men store for one year and renewed the lease on March 15, 2011 for another 3 years until March 15, 2014 at a rent of RMB 68,000 per year.

For additional information concerning the location, area and terms of each of the Company’s self-owned stores and warehouse see “Item 2. Property” herein.
 
Land Use Right

Pingqiao Industrial Park Land
 
We entered into a Land Use Right Purchase Agreement on October 28, 2010 and a supplemental Deposit Agreement on December 28 (together referred to as “Investment Agreement”), 2010 with the management committee of Pingqiao Industrial Park (the “Pingqiao Committee”), under which the Pingqiao Committee granted us a land use right for 164,983 square meters (approximately 300 Chinese acres).  120 Chinese acres of this land is for commercial use and 180 Chinese acres of this land is for industrial use. We paid RMB 100 million (approximately $15.74 million) of the purchase price as of December 31, 2010. 
 
We are not obligated to pay the remaining $3.7 million until we receive the land use right certificate to be issued by relevant PRC government pursuant to the Land Use Right Purchase Agreement.  The Company received a land use right certificate issued by Pingqiao Industrial Park on April 16, 2012 with a term of 50 years until 2062 for a 38,449 square meter portion of the land which has been collaterized for a loan of RMB 10 million to a bank, including the 19,200 square meters where the four warehouses are built. We are waiting to receive the land use right certificate for the remaining 126,534 square meters of Pingqiao land. The government may not remove our facilities from the land which we have obtained the land use right certificate but could remove any future constructions that we build on the land which we have not obtained land use right certificate. Due to burdensome and repetitive approval procedures, we have not been granted land use right certificate for the rest of land.  We are currently negotiating with the local government to obtain a Land Use Right Certificate for rest of the land but we are not certain when such land use right certificate will be granted to us. The Company believes that if the land use right certificate for the balance of the land is not granted to the Company by the appropriate authority, the Company will get a refund of the down payment from the Pingqiao Committee in accordance with the terms set forth in Section 8 of Investment Agreement between Ping Bridge Industrial Park and Lu’an Guoying Electronics Sales Co.

If we cannot generate sufficient cash from our operations to pay for the remaining balance of land purchase price in an immediate short term of time when Yu An District Government completes its approval procedures to issue us the land use right certificate for rest of the land, the PRC government may evict our personnel from the premises and remove our manufacturing facilities we built on the land which we have not obtained land use right certificate.  Such action would have a very significant and negative impact on our operations and business. 

Youbang Warehouse Land

We entered into a Land Use Right Purchase Agreement in 2010 with Youbang Pharmaceuticals Co., Ltd., under which Youbang Pharmaceuticals granted us a land use right for 200 Chinese acres for commercial use where Guoying department building and logistics center will be built. We paid RMB40 million (approximately $6,296,000) of the purchase price as of December 2010 and Youbang is obligated to deliver the land use right certificate and real estate property certificate by December 31, 2011 or no later than December 31, 2012.  It was agreed in 2011 that the land use right certificate for this parcel of land could not be transferred due to change of local zoning regulations, the agreement was canceled. $6,296,000 due from Youbang was returned to you as of September 30, 2012.
 
Guoying Agricultural and Forestry Land
 
On January 1, 2011, the Company leased a land use right of 503 Chinese acres of land with a two years term of year 2010 and 2011 for the company’s agricultural and forestry business with a cost of approximately $189,000. On December 9, 2012, the Company sold the plants on the leased land to Lu’an Senyuan Ecological Park Ltd. (“Senyuan”), a company controlled and owned by the father and ex-wife of the CEO of Guoying.
 
 
44

 

 
On August 31, 2011, the Company leased 5,006 Chinese acres of land located in Yumin Village, Sun Gang County, Jin An District with a thirty years term from January 2011 to December 31, 2040 with a cost of approximately $961,000 per year, as Guoying agricultural and forestry land to grow oil-tea camellia plants. On December 9, 2012, the Company transferred the lease right and the plants on the leased land to Senyuan with the 503 Chinese acres of land as mentioned above for approximately $1,123,500, due by October 2015. The Company has fully reserved bad debt expenses for the related party receivable from Senyuan due to the uncertainty of the collection.  In the meantime, Guoying hasn’t made the land use right payment for 2012 which is $964,156 as of December 31,2012,  according to the sale contract with Senyuan, Guoying will make this payment just of sales price to be received from Senyuan.

For additional information concerning the location, area and terms of our lease agreements for agricultural and forestry land, see “Description of Property” below.
 
Our Private Label Brands

We entered into an OEM agreement with Pengbai in August 2007, pursuant to which Pengbai agreed to manufacture refrigerators to be sold under our brand.

Pursuant to the OEM agreement, Guoying agreed to provide loans to Pengbai in amount of RMB 80 million (approximately $12.12 million) in four installments of RMB 20 million each from 2006 to 2010. Pengbai agreed to repay the loan by October 2017, with payments in four equal installments of RMB 20 million (approximately $2.9 million) beginning in October 2013. The loan is secured by all the assets of Pengbai and is interest free. Guoying actually loaned Pengbai RMB63 million (approximately $9.8 million) as of December 2009 and a payment of RMB42.6 million (approximately $6.63 million) has been received from Pengbai as of December 2011. In 2011 the agreement was terminated and Pengbai stopped manufacturing “Guoying” brand refrigerators in 2011.

Industry Background

According to the 2010 PRC Census, more than 50% of China’s population resides in rural areas of China and they comprise the largest consumer group in China. After many years of economic reforms, the average income of people living in China’s rural areas has gradually increased, and according to the National Bureau of Statistics of China, the per capita net income of rural residents increased 10.9% in 2010. We believe that this segment of the population has significant growth potential and that they are not served by many of the urban chains of electronics distributors which have not expanded into the rural communities.

We believe that there are several reasons why the distribution of consumer electronics and appliances in rural markets can be profitable.

China Economic News reported on December 9, 2010, the central government had increased the disposable income of the rural population by reducing the tax rate paid by farmers. We believe that this tax relief combined with continuing improvements in the power network, transportation, and communications in rural areas makes the rural market more accessibleto home appliances and electronics.
 
The Chinese government has initiated a rural home appliance and electronics rebate program, called the “Rural Consumer Electronics” plan. The plan provides that the maximum sales price of electronics in rural areas is fixed at a price which is usually equal to the market price of the same products in urban areas, and allows rural consumers to receive a 13% rebate from the government on their purchases of electronics.
 
In addition, the current consumer electronics and appliances markets in big PRC cities like Beijing, Shanghai, and Shenzhen are already saturated by electronics stores, which results in limited margins. While we have some competitors in the rural markets, we believe that the retail chains that exist in larger cities have not established any significant name recognition in the rural markets.  Therefore, we believe that such stores’ success in larger cities will not necessarily result in success in the rural areas where we operate.  
 
Our Growth Strategies

The following are some of the steps we currently intend to take in an effort to grow our business:

o
Partnering with well-known electric appliance manufacturers. We will negotiate with well-known brands in order to act as a wholesaler of these brands. We currently sell Samsung washing machines and Sony LCD televisions. We are negotiating with other companies with well-known brands to sell their consumer electronics and appliances in rural markets.
 
o
Exclusive Franchise Stores and Non-Exclusive Stores. Close disqualified Exclusive and Non-Exclusive Franchise Stores in Anhui province; open new Exclusive and Non-Exclusive Franchise Stores in Anhui, Hunan and Hubei provinces; maintain and grow our business with existing profitable Exclusive Franchise Stores;
 
 
45

 
 
o
Company-Owned Stores. We closed two of our company-owned stores, Longhe and Guangcai, in 2010 and opened our new headquarters store in the center business district of Lu’an City in 2011.  This store focuses on the sale of solar thermal products, refrigerators, air conditioners, televisions and other products.
 
o
Establishing Logistic Center Construct warehouses and establish logistic centers in Lu An City to provide transportation and delivery services for our merchandise sold in Anhui, Hubei and Henan provinces;
 
o
LED Wholesale and Manufacturing Business Currently seeking business partner and financing to develop LED wholesale and manufacturing business

We funded our growth strategy from our working capital and below are a summary of approximately how much we have spent in year 2012 and estimates for 2013 to achieve our growth strategies:

Growth Strategies
 
Estimate of 3rd and 4th quarter of 2013
   
Spent as of June 2013
   
Spent in 2012
 
                   
Develop new company-owned stores in Anhui Province
  $ 2,300,000     $ 0       472,200  
                         
Develop new exclusive franchise stores in Anhui, Hunan and Hubei Provinces       
  $ 0-     $ -0       629,600  
                         
Develop new non-exclusive stores in Anhui, Hunan and Hubei Provinces
  $ 0-     $ -0       1,574,000  
                         
Constructions for logistics centers
  $ 0-     $ -0       7,870,000  
 
We purchased 300 Chinese acres land with Pingqiao Industrial Park. The land was originally to be used to build our LED manufactures and due to change of our business plan, portion of which was used to build our logistics centers located in Lu An City to establish distribution channels and logistics transportation services to deliver merchandise and Guoying branded products to counties, townships and villages in Hubei, Henan and Anhui provinces. We have started construction of four warehouses located on Pingqiao land since October 2011. Each logistics center is 4,800 square meters and total is 19,200 square meters. The Company currently stops construction of four logistic centers.
 
In August 2012, Guoying invested $945,054 to establish Opto-Electronics which is 99% owned by Guoying. Mr. Hailong Liu, the CEO and Chairman of Guoying, invested $9,546 and owned 1% of Opto-Electronics. We filed a proposal to seek approval to enter into the LED manufacturing business with the Reform and Development Commission of Yu An District, Lu An City on May 13, 2011 and we obtained planning permit for the project and land construction issued by Housing and Urban-Rural Development Bureau of Yu An District, Lu An City on October 28, 2011. We have obtained permits to build LED manufactures on Pingqiao land. We are seeking business partners and financing to further continue the LED manufacturing and wholesale business.
 

Raw Materials and Suppliers

Approximately 95% of the cost of sales is the purchase price of products.

Our principal suppliers of merchandise in 2012, in terms of cost to us, were:
 
Name of Supplier
Type of Products
Guangdong Zhigao Air Conditioner Sales Co.
Air Conditioner
Lu An Zhong Zing Commercial Trade Co.
Televisions, refrigerators, air conditioners
   
Shenzhen Tongfang Multimedia Technology Company
LCD Televisions
Shenzhen Chuangwei RGB Electronics Sales Co., Anhui Branch
 
Televisions, refrigerators, washing machines, air conditioners
 
Shanghai Shangling Electronic Appliances Manufacturing Ltd.
 
 
46

 
 
Our principal suppliers of merchandise in 2011, in terms of cost to us, were:

Name of Supplier
Type of Products
Shangdong Huangming Solar Power Sales Co.
Solar Heaters
Haier Hefei Ririshun Sales Co.
Shanghai Shangling Electric Appliance Manufacturing Co., Ltd.
Televisions, refrigerators, washing machines, air conditioners
Shangling Refrigerator and washing machines
Shenzhen Tongfang Multimedia Technology Company
LCD Televisions
Jiangshu Huayang Solar Power Sales Co.
Solar Heaters

Our principal suppliers of merchandise in 2010, in terms of cost to us, were:

Name of Supplier
Type of Products
Shandong Huangming Solar Power Sales Co.
Huangming Solar Power
Jiangsu Huayang Solar Power Sales Co.
Huayang Solar Power
Yangzhou Huiyin Co.,Ltd.
SONY LCD
 
We receive all of our merchandise from our suppliers, which are often the manufacturers, through deliveries to our two warehouses located within Lu’an city.

Marketing, Sales, and Distribution

We have a staff of 27 employees who take orders and provide customer service to each exclusive franchise store and non-exclusive store in assigned geographical areas. We advertise in many ways, including using television advertisements, advertisements on buses and walls, fliers distributed on the streets by our promotion personnel and general promotions, including discounts. We base our advertising on our analysis of the market and our competitors. We are responsible for the cost of marketing of our Guoying brand products and promoting our Guoying franchise brand. Under contracts we have with our suppliers, our suppliers are responsible for the costs of all discounts and promotions of sales and distribution of products sold from the suppliers to us.

Customers and Pricing

Our customers pay different prices for our products depending on where they live.
 
In general, most of the products sold in the franchise stores are subject to the national “Rural Consumer Electronics” plan.   The plan provides that the maximum sales price of electronics in rural areas is fixed at a price which is usually equal to the market price of the same products in urban areas.  The plan allows rural consumers to receive a 13% rebate from the government on their purchases of electronics.
   
Some of the products sold by our company-owned stores to the residents in Lu’an city are sold at the market price for urban areas.
 
Most customers pay for their purchases in cash.

In recent years, the pricing of our merchandise has changed as the price charged by our vendors has changed. For example, due to inflation in recent years, the market price of consumer electronics and appliances has risen. Due to the Rural Consumer Electronics Plan which grants a grovernment-sponsored rebate to our rural customers, our rural customers are not affected by such inflation as greatly as urban customers.  However, the selling prices of some older models of products have decreased since such models are being discontinued.
 
 Employees

As of March 31, 2013, Guoying had 66  full-time employees, including 12 management and supervisory personnel, 23 sales and marketing personnel and 6 after sale support personnel.
 
Seasonality

Approximately 30% of our sales of products are made in the first quarter of the year as the Chinese Spring Festival, the traditional shopping period occurs during the first quarter. The fourth quarter is our second busiest season.
 
 
47

 
 
Competition

We believe our main competitor is Hefei Ri Ri Shun Sales Corp(“Ri Ri Shun”) and  Guosheng Electronic (“Guosheng”), which is a state-owned enterprise in Anhui Province. Ri Ri Shun is the second largest retrailer and Guosheng is the third largest retailer of consumer electronics and appliances in Anhui Province and runs several franchise stores in small cities and towns. Guosheng also has stores in Lu’an city.

We compete on the basis of price and the quality of the products we distribute. Both Ri Ri Shun and Guosheng have greater financial resources and brand recognition than us. In order for us to succeed we will need to focus our efforts on the rural markets not targeted byRi Ri Shun and  Guosheng, promote our brand name and operate efficiently. There is no guarantee we will be able to achieve our goals.

Compared to Guosheng, our competitive disadvantages are:

Funding. We need more capital than larger wholesalers in order to expand.  As a state-owned enterprise, it is easier for Guosheng to obtain bank loans.
   
Exclusive Representative Rights. Currently we are smaller than Guosheng and it is easier for Guosheng to be the exclusive representative of certain major brands because it is larger.

Brand Recognition. As a smaller wholesaler, we need to invest more in advertising in order to make our brand as competitive as larger wholesalers such as Guosheng.

Compared to Guosheng, our competitive advantages are:

Rural Market.  We have relationships with hundreds of exclusive franchise stores and non-exclusive stores in rural markets, which are markets that have a high potential volume of sales, but which markets are ignored by the big retail chain stores.
   
Flexibility. We make deliveries quickly and consistently. After receiving an order, we are able to deliver products within 2 hours to stores within or close to Lu’an city. Large state-owned retail stores, such as Guosheng, typically take 2-3 days to deliver products after the receipt of orders.
 
Sales Networking. We have 27 sales persons visiting the exclusive franchise stores and non-exclusive stores each week, which allows us to maintain good relationships with the stores.
 
Intellectual Property

Mr. Hailong Liu, our CEO, owns the following trademarks:
 
(i)
Trademark Registration No:
5307764
 
Owned Trademark:
GUOYING(国鹰)
 
Clarification No:
11
 
Term:
May 7, 2009 to May 6, 2019
 
Issued by:
Trademark Office, State Administration for Industry and Commerce
     
(ii)
Trademark Registration No:
5307765
 
Owned Trademark:
GUOYING(国鹰)
 
Clarification No:
7
 
Term:
April 28, 2009 to April 27 2019
 
Issued by:
Trademark Office, State Administration for Industry and Commerce
 
Mr. Liu has granted Guoying the right to use all of the trademarks listed above from January 1, 2008 to December 31, 2012.  Our right to use such marks without charge was renewed and the grant was extended to December 31, 2014

Regulation

We are subject to a wide range of regulations covering every aspect of our business. The most significant of these regulations are set forth below.  Management believes it is in material compliance with applicable regulations.
 
Chain Stores Management

In March 1997, the Domestic Trade Ministry issued the Standard Opinions on the Operation and Management of Chain Stores  (the “Opinions”), to regulate and administrate the forms, management models, composition, business area and other requirements of chain stores. The Opinions discuss three forms of chain stores: regular chain, franchise chain and voluntary chain. The Opinions stipulate that franchise chain and voluntary chain stores must execute relevant cooperation contracts with their suppliers and that the contracts must contain certain clauses including but not limited to clauses relate to the use of trademarks, product quality management, centralized purchase and sales promotion policies.
 
 
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In May 1997, the State Administration of Industry and Commerce issued the Circular of the Relevant Issues for the Administration of Registration of Chain Stores, which provides the conditions for the establishment of chain stores and branches, the procedures and documents for application for registration with the administration of industry and commerce, and the names of chain stores, to regulate registration issues relating to chain stores.

Regulations relating to consumer protection

On October 31, 1993, the Standing Committee of the National People’s Congress issued the Law on the Protection of the Rights and Interests of Consumers, or the Consumer Protection Law, revised in 2009. The State Administration of Industry and Commerce also issued the notice regarding “Handling of Acts of Infringement of Rights of Consumers” or the Notice in March 2004. Under the Consumer Protection Law and the Notice, a business operator providing a commodity or service to a consumer undertakes certain responsibilities relating to products. These liabilities include restoring the consumer’s reputation, eliminating the adverse effects suffered by the consumer, and offering an apology and compensation for any losses incurred. The following penalties may also be imposed upon business operators for the infraction of these obligations: issuance of a warning, confiscation of any illegal income, imposition of a fine, an order to cease business operation, revocation of its business license or imposition of criminal liabilities under circumstances that are specified in laws and statutory regulations.

Regulations on commercial franchising

On May 1, 2007, the State Council issued the Regulations for Administration of Commercial Franchising, to supervise franchising activities. The Regulations for Administration of Commercial Franchising were later supplemented by the Administrative Measures for Archival Filing of Commercial Franchise and the Administrative Measures for Information Disclosure of Commercial Franchise, both of which were issued by the Ministry of Commerce. Under these regulations, Franchisors are required to file franchise contracts with the Ministry of Commerce or its local counterparts; and franchise contracts shall include certain provisions, such as terms, termination rights and payments. Franchisors are also required to satisfy certain requirements including, without limitation, having mature business models and the capacity to provide operation guidance, technical support and training to franchisees. Franchisors engaged in franchising activities without satisfying the above requirements may be subject to administrative penalties. 
 
Regulations on trademarks

The State Council issued the PRC Trademark Law in 1982, revised in 2001, and the Implementation Regulation of the PRC Trademark Law in 2002, to protect the owners of registered trademarks and trade names. The Trademark Office handles trademark registrations and grants a term of ten years to registered trademarks. Trademark license agreements must be filed with the Trademark Office or its regional counterpart.

Home appliance sales on the rural market

On April 16, 2009, the Ministry of Commerce, the Ministry Of Finance, the Industry and Information Technology, National Development and Reform Committee, the Ministry of Environmental Protection, State Administration of Industry and Commerce and State Administration of Quality Supervision promulgated the  Implementation Rules of Home Appliance Sales on the Rural Market,  or the   Implementation Rules   to stimulate domestic demand and promote economic development. According to the Implementation Rules, the local government authority would make its decision concerning the qualification of home appliance selling enterprises based on the process of public bidding and tendering. Such enterprises shall satisfy certain requirements, including having measures on dispatching, price management, after-sale service and sales channels. Such enterprises are also required to file with the local commerce bureau for sale of home appliances and shall provide good service. The qualification of sales enterprises to sell home appliances in rural areas may be cancelled in the event of any serious violation of commitments or duties as set forth in the Implementation Rules.
 
PRC M&A Rule
    
On August 8, 2006, six Chinese government agencies, namely, the Ministry of Commerce, or MOFCOM, the State Administration for Industry and Commerce, or SAIC, the China Securities Regulatory Commission, or CSRC, the State Administration of Foreign Exchange, or SAFE, the State Assets Supervision and Administration Commission, or SASAC, and the State Administration for Taxation, or SAT, jointly issued the Regulations on Mergers and Acquisitions of Domestic Enterprises by Foreign Investors, referred to as the “New M&A Rules”, which became effective on September 8, 2006. The New M&A Rules purport, among other things, to require offshore “special purpose vehicles,” that are (1) formed for the purpose of overseas listing of the equity interests of Chinese companies via acquisition and (2) are controlled directly or indirectly by Chinese companies and/or Chinese individuals, to obtain the approval of the CSRC prior to the listing and trading of their securities on overseas stock exchanges.
 
 
49

 
 
DESCRIPTION OF PROPERTY
 

Set forth below is a table containing certain information concerning the location and area of our company-owned stores and warehouses and the terms under which such properties are leased.

 
 
Name
 
Area
(Square Meters)
 
 
 
Location
 
 
 
Landlord
 
Lease
Commencement
Date
 
Term
(years)
 
Rent per Year ($)
                         
Guangcai Big Market Lease (Guangcai Big Market Store)
 
528
1,166
 
Foziling West Road, Lu’an City, Anhui Province
 
Haibo Liu
 
October 30, 2008
Renewed April 1, 2011
 
 
3 years
3 years
 
$3,315
$114,286
Haomen Garden Lease (Hao Men Store)
 
     
Hao Men Garden road, Lu’an city, Anhui province
 
Haibo Liu
 
June 2010
Renewed March 15, 2011
 
1 year
3 years subject to renewal
 
$10,794
Development Zone Warehouse Lease
 
1437.50
 
Development Zone, East of Jing Er Road, North of Foziling Road, Lu’An City, Anhui Province
 
 
Benjun Zhang
Youbang Pharmaceuticals Co., Ltd.
 
April 1, 2010
Renewed April 1 2011
 
1 year
2 years
 
$3,221
$21,905
Wangpai Warehouse
 
808
 
Liu Fo Road, Lu’An City, Anhui province
 
Haibo Liu
 
Jan 2008 to December 2012
 
3 years
 
$1,026
 
Set forth below is a table containing certain information concerning the land use right we leased and the terms of the land use right agreement we entered into.
 
Land
 
Area (Chinese Acres)
 
 Location
 
 Owner
 
Term
 
Total
Lease
Price
 
 
Lease Payments 
 
                         
Pingqiao Industrial Park (Commercial Use)
 
 
120
 
Pingqiao Road South, Yu An District
 
Pingqiao Management Committee
 
40 years
 
$ 19.35 million
 
  $15.74 million
Guoying Agricultural and Forestry Land
 
5006 (barren mountain)
 
Yumin Village, Sun Gang County, Jin An District
 
 
Yumin Village Committee
 
30 years
 
RMB 1,200/
Chinese Acre
 
  $961,000 (1)
   
387 (barren mountain)
 
116(slope land)
         
20 years
 
RMB1,200/ Chinese Acre
 
RMB1,600/
Chinese Acre
 
  $189,000
(2)
 
 We believe that the foregoing properties are adequate for our present needs.

(1) and (2) Guoying has sold the land use right and transferred the lease to Senyuan in December 2012.
 
 
50

 
 
DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS
 

Directors and Executive Officers

The following table sets forth the name and position of each of our current executive officers and directors.
 
Name
 
Age
 
Position
         
Hailong Liu
 
41
 
Chairman, President, CEO and CFO
         
Haibo Liu
 
38
 
Director and Vice President
 
Hailong Liu became our Chairman, President, CEO and CFO on July 15, 2010. Mr. Liu has been the CEO of Lu’an Guoying Electronic Sales Co., Ltd. since May 2007. From 2004 to 2007, Mr. Liu was the general manager of Guoying (Formerly named as Lu’an Dongshen Electronic Sales Co., Ltd.). From 2001 to 2003, Mr. Liu was the general manager of Lu’an Xianglong Electronic Sales Co., Ltd. From 1997 to 2001, Mr. Liu was the associate manager of Operation Department of Lu’an Xianglong Electronic Sales. From 1994 to 1996, Mr.Liu was the manager of Nanjing Branch of Shanghai Kaili Company. From 1990 to 1994, Mr. Liu was the manager of Shenzhen Branch of Shanghai Kaili Company.  Mr. Liu got his Executive MBA Degree on Marketing and Sales from Beijing University in 2005.  He is currently studying for his Ph.D. degree in economics at Tsinghua University in China. We believe his knowledge of our company and years of experience in our industry give him the ability to guide our company as a director and executive officer.

Haibo Liu became our Director and Vice President on July 15, 2010. Mr.Liu has been the general manager of sales of Lu’an Guoying Electronic Sales Co., Ltd. since September 2007. From January 2004 to September 2007, Mr. Liu was the shareholder and general manager of Guoying. From 2000 to 2003, Mr. Liu was the general manager of Lu’an Shengtang Sales Co., Ltd. From 1992 to 1999, Mr. Liu established Lu’an Haifeng Sales Operation Department.  Haibo Liu and Hailong Liu are brothers. Mr. Liu has been enrolled as a part-time student in Shenzhen Jucheng Business School since October 2007, majoring in marketing and sales. We believe we can benefit from his intimate knowledge of the business and operations of Guoying and his leadership skills.

Family Relationships

Hailong Liu and Haibo Liu are brothers.

The legal representative of CEH is Chuan Fa Liu, who is Hailong Liu,’s Father.

Board Committees

We currently do not have standing audit, nominating or compensation committees.  Currently, our entire board of directors is responsible for the functions that would otherwise be handled by these committees.  We intend, however, to establish an audit committee, a nominating committee and a compensation committee of the board of directors as soon as practicable.  We envision that the audit committee will be primarily responsible for reviewing the services performed by our independent auditors, evaluating our accounting policies and our system of internal controls.  The nominating committee would be primarily responsible for nominating directors and setting policies and procedures for the nomination of directors.  The nominating committee would also be responsible for overseeing the creation and implementation of our corporate governance policies and procedures.  The compensation committee will be primarily responsible for reviewing and approving our salary and benefit policies (including stock options), including compensation of executive officers.

Our board of directors has not made a determination as to whether any member of our board of directors is an audit committee financial expert. Upon the establishment of an audit committee, the board will determine whether any of the directors qualify as an audit committee financial expert.
 
Director Compensation

The Company did not have any non-executive directors during 2012. The Company does not pay any compensation to its non-officer directors.

Employment Agreements

We have not entered into employment agreements with any of our officers or other key employees.
 
 
51

 
 
Compensation of Officers and Directors

Our current executive officers do not receive any compensation for serving as executive officers of China Electronics; however, they are compensated by and through Guoying.  The following table sets forth information concerning cash and non-cash compensation paid by Guoying to our Hailong Liu, our chief executive officer, for services rendered in all capacities, during the periods indicated.  None of our executive officers received compensation in excess of $100,000 for either of those two years.
 
Name and
Principal
Position 
 
Year
Ended
 
Salary
($)
   
Bonus
($)
   
Stock
Awards
($)
   
Option
Awards
($)
   
Non-
Equity
Incentive
Plan
Compensation
($)
   
Non-
Qualified
Deferred
Compensation
Earnings
($)
   
All
Other
Compensation
($)
   
Total
 ($)
 
Hailong Liu,
 
2012
 
$
48,530
                                       
$
48,530
 
Chairman, President, CEO and CFO
 
2011
 
$
48,530
     
     
     
     
     
     
   
$
48,530
 
 
 Equity Compensation Plans

The Company does not have any equity compensation plans.
 
Employment Agreements

We have not entered into employment agreements with any of our officers or other key employees.
 
 
TRANSACTIONS WITH RELATED PERSONS, PROMOTERS AND CONTROL PERSONS;
CORPORATE GOVERNANCE
 
Transactions with related persons


On July 9, 2010, Hailong Liu (“Mr. Liu”), our Chairman, President, Chief Executive Officer and Chief Financial Officer, entered into a Call Option Agreement with Sherry Li (the “Ms. Li”), the holder of 11,556,288 shares of our Common Stock (the “Option Shares”).  Under the Call Option Agreement, the Mr. Liu shall have right and option to acquire 50% of Option Shares upon first filing of a quarterly report on Form 10-Q with the SEC on August 23, 2010 following the execution of the Share Exchange Agreement and 50% of the remaining Option Shares 2 years after such filing by August 23, 2012. Pursuant to the terms of the Call Option Agreement, Sherry Li transferred to Mr. Liu 5,778,144 Option Shares in August 2010.
 
We entered into a lease agreement with Mr. Haibo Liu on January 1, 2008 to rent Wangpai warehouse of 808 square meters located in Liu Fo Road to storage Huangming solar products. The term of the lease is from 2008 to 2011 and the rent is RMB 6, 464 per year (RMB 8 per square meters).

We currently lease for our two company-owned stores. We entered into a lease agreement with Mr. Haibo Liu to rent first floor for our Guangcai Big Market Store on October 30, 2008 for 3 years until 2011 at a rent of RMB 20, 882 per year. We renewed the lease to rent all four floors for our Guangcai Big Market Store on April 1, 2011 for another 3 years until 2014 subject to renewal at a rent of RMB 720,000 per year.  We entered into a lease agreement with Mr. Haibo Liu in 2010 for our Hao Men store for one year and renewed our lease on March 15, 2011 for another 3 years until 2014 subject to renewal at a rent of RMB 68,000 per year.
 
We entered into a loan agreement with the CEO in amount of $838,865 for operating advances and the loan is with 10% interest rate, collateralized with the CEO's personal property, and from August 28, 2012 to May 27, 2013.
 
We entered into a lease agreement with Yumin Village Committee in January 2011 to rent 387 Chinese acres of land at RMB 1,200 per Chinese acre and 116 Chinese acres of slope land at RMB 1,600 per Chinese acre. The 387 acrs and 116 acres are located in Yumin Village, Sun Gang County, Jin An District.  We intend to grow mainly oil-tea camellia plants on the property. The term of the lease is 20 years. We have advanced approximately $189, 000 for leasing the land as of January 2011. We have purchased saplings and young plants and employed local farmers to grow the plants. It generally takes seven to eight years to grow oil-tea camellia plants and we do not expect a return on our investment for 7-8 years. On December 9, 2012, the Company sold the plants on the leased land to Lu’an Senyuan Ecological Park Ltd. (“Senyuan”), a company controlled and owned by the father and ex-wife of the CEO of Guoying.
 
 
52

 
 
We entered into another lease agreement with Yumin Village Committee in August 2011 to rent 5,006 Chinese acres land located in Yumin Villageon which we also intend to grow oil-tea camellia plants. The term of the lease is 30 years and the rent is RMB 1,200 per Chinese acre. We have advanced approximately $961,000 as of December 2011. On December 9, 2012, the Company transferred the lease right and the plants on the leased land to Senyuan with the 503 Chinese acres of land as mentioned above for approximately $1,123,500 , due by October 2015. The Company has fully reserved bad debt expenses allowance for the related party receivable from Senyuan due to the uncertainty of the collection.  In the meantime, Guoying hasn’t made the land use right payment for 2012 which is $946,156 as of December 31,2012,  According to the contract, Guoying will make this payment out of sales price to be received from Senyuan.

Director Independence

We currently do not have any independent directors, as the term “independent” is defined by the Rule 5605(a)(2) of the Marketplace Rules of the NASDAQ Stock Market.

Board Composition and Committees

Our board of directors is currently composed of two members, Hailong Liu and Haibo Liu.

We currently do not have standing audit, nominating or compensation committees.  Currently, our entire board of directors is responsible for the functions that would otherwise be handled by these committees.  We intend, however, to establish an audit committee, a nominating committee and a compensation committee of the board of directors as soon as practicable.  We envision that the audit committee will be primarily responsible for reviewing the services performed by our independent auditors, evaluating our accounting policies and our system of internal controls.  The nominating committee would be primarily responsible for nominating directors and setting policies and procedures for the nomination of directors.  The nominating committee would also be responsible for overseeing the creation and implementation of our corporate governance policies and procedures.  The compensation committee will be primarily responsible for reviewing and approving our salary and benefit policies (including stock options), including compensation of executive officers.

Our board of directors has not made a determination as to whether any member of our board of directors is an audit committee financial expert. Upon the establishment of an audit committee, the board will determine whether any of the directors qualify as an audit committee financial expert.
 
 
Code of Ethics

Our board of directors has adopted a code of ethics that applies to all of our directors, officers and employees, including our principal executive officer, principal financial officer and principal accounting officer. The code will address, among other things, honesty and ethical conduct, conflicts of interest, compliance with laws, regulations and policies, including disclosure requirements under the federal securities laws, confidentiality, trading on inside information, and reporting of violations of the code.
 
LEGAL PROCEEDINGS
 
From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business.  However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business.  We are currently not aware of any such material legal proceedings or claims that we believe will have a material adverse affect on our business, financial condition or operating results.
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 

The following table sets forth information regarding beneficial ownership of our Common Stock as of March 31, 2013 (i) by each person who is known by us to beneficially own more than 5% of our Common Stock; (ii) by each of the officers and directors of the Company and (iii) by all of officers and directors of the Company as a group. Beneficial Ownership is determined in accordance with the rules of the Securities and Exchange Commission (the “SEC” or the “Commission”) and generally includes voting or investment power with respect to securities. The percent of class has also been determined in accordance with rules of the Commission. For purposes of computing such percentage, as of March 31, 2013, there were 16,775,113 shares of our Common Stock outstanding. Unless otherwise provided, the address of each person is G-8, Guangcai Big Market, Foziling West Road, Lu’An City, Anhui Province, 237001.
 
Name of
Beneficial Owner 
 
Positions with the
Company
 
Amount and
Nature
of Beneficial
 Ownership
   
Percent of
Class
 Directors and Officers :
                 
Hailong Liu (1)(2)(3)
 
 
Chairman, CEO, President and CFO
   
11,556,288
     
68.9
%
 
Haibo Liu
 
 
Director and Vice President
   
0
     
--
   
All officers and directors
as a group (2 persons
named above)
       
11,556,288
     
68.9
%
 
 
Owners of More than 5% of Shares:
                     
Professional Capital Partners, Ltd.
1400 Old Country Road
Suite 206,
Westbury NY 11590
       
1,463,750
(4)
   
8.7
%
 
__
(1)   Hailong Liu is the Voting Trustee under a Voting Trust Agreement dated as of July 9, 2010 between Sherry Li and Hailong Liu pursuant to which Hailong has the right to vote an aggregate of 11,556,288 shares of Common Stock which were issued to Sherry Li.

(2)   Ms. Sherry Li is the nominee shareholder on behalf of Mr. Hailong Liu. Pursuant to that certain Call Option Agreement between Ms. Sherry Li and Hailong Liu, Hailong Liu has been granted an option to purchase from Ms. Li for $0.0001 per share, up to 11,556,288 shares of our Common Stock held by Ms. Li. As of March 31, 2013,
11,556,288 Option Shares have been assigned to Mr. Liu from Sherry Li.

(3)  Under a Stock Option Agreement dated as of July 9, 2010, Hailong Liu has granted to American Capital Partners, LLC an option to purchase an aggregate of 757,576 shares of Common Stock at an exercise price of $2.64 per share. The option becomes exercisable in two installments of 378,788 shares each, the first installment of which is exercisable from October 9, 2010 to April 8, 2011 and the second installment of which is exercisable from April 9, 2011 to October 8, 2011.  To date, no options have been exercised under the Stock Option Agreement.

(4)  Includes 1,000,000 shares issuable upon exercise of currently exercisable warrants.

Changes in Control

Except for the Call Option Agreement described in footnote (4) to the table contained in the section of this prospectus entitled “Security Ownership of Certain Beneficial Owners and Management,” there are currently no arrangements that may result in a change in control of the Company.
 
SELLING STOCKHOLDERS
 
This prospectus relates to the offering by the Selling Stockholders of shares of our Common Stock held by and/or issuable to the Selling Stockholders identified in the table below.

During the period from July 15, 2010 to August 17, 2010 we entered into and consummated the Purchase Agreement with certain of the Selling Stockholders, pursuant to which we issued to certain of the Selling Stockholders for aggregate gross proceeds of $5,251,548  (a) an aggregate of 1,989,211 shares of our Common Stock, (b) Series C Warrants to purchase an aggregate of 497,303 shares of Common Stock for $3.70 per share and (c) Series D Warrants to purchase an aggregate of 497,303 shares of Common Stock for $4.75 per share.

At the time they acquired the securities pursuant to the Purchase Agreement, all of the Selling Stockholders were “accredited investor” within the meaning of Rule 501 of Regulation D promulgated under the Securities Act.
 
 
53

 
 
The table set forth below lists the names of the Selling Stockholders as well as the number of shares of Common Stock which are being offered by the Selling Stockholders hereby.  None of the Selling Stockholders is a broker-dealer or an affiliate of a broker-dealer.  None of the Selling Stockholders has or has had within the past three years any position, office, or other material relationship with the Company or any of its predecessors or affiliates.

Each Selling Stockholder may offer for sale all or part of the shares from time to time. The table below assumes that the Selling Stockholders will sell all of the shares offered for sale. A selling stockholder is under no obligation, however, to sell any shares immediately pursuant to this prospectus, nor is a selling stockholder obligated to sell all or any portion of its shares at any time.
 
Name of Selling
Stockholder
 
Total Number and Percentage of
Shares of Common Stock Beneficially
Owned Prior to the Offering (1) (2)
   
Maximum
Number of
Shares to
be Sold
   
Total Number
and
Percentage of
Shares
Beneficially
Owned After the
Offering (2)(3)
 
Chestnut Ridge Partners, LP (4)
   
170,454
(5)
   
1.0
%
   
170,454
     
0
     
0
 
Silver Rock II Limited (6)
   
428,571
(7)
   
2.7
%
   
428,571
     
0
     
0
 
The Bosphorous Group, Inc. (8)
   
85,731
(9)
   
*
     
85,731
     
0
     
0
 
Jayhawk Private Equity Fund II, L.P. (10)
   
342,858
(11)
   
2.0
%
   
342,858
     
0
     
0
 
Professional Capital Partners, Ltd. (12)
   
1,463,750
(13)
   
8.7
%
   
1,643,750
     
0
     
0
 
John Baldwin
   
28,410
(14)
   
*
     
28,410
     
0
     
0
 
DNST Properties, LLC (15)
   
56,820
(16)
   
*
     
56,820
     
0
     
0
 
The Burke Family Trust (17)
   
143,533
(18)
   
*
     
143,533
     
0
     
0
 
SEL Private Trust Co. FAO JM Smucker Co. Master Trust (19)
   
284,094
(20)
   
1.7
%
   
284,094
     
0
     
0
 
Coronado Capital Partners LP (21)
   
85,230
(22)
   
*
     
85,230
     
0
     
0
 
Lazy Bear, LLC (23)
   
22,728
(24)
   
*
     
22,728
     
0
     
0
 
Lazy Bear I, LLC (25)
   
71,022
(26)
   
*
     
71,022
     
0
     
0
 
Joseph R. Lee
   
198,864
(27)
   
1.2
     
198,864
     
0
     
0
 
Chris Clayton
   
34,092
(28)
   
*
     
34,092
     
0
     
0
 
Bear Marsh, LLC (29)
   
14,202
(30)
   
*
     
14,202
     
0
     
0
 
Harry Unger Jr.
   
12,000
(31)
   
*
     
12,000
     
0
     
0
 
Denise Scarpelli
   
12,000
(32)
   
*
     
12,000
     
0
     
0
 
Thomas H. Burke
   
60,000
(33)
   
*
     
60,000
     
0
     
0
 
RBC Capital Markets, Custodian for Bruce R. Schafer IRA (34)
   
16,800
(35)
   
*
     
16,800
     
0
     
0
 
Randall M. Toig Family Posterity Trust (36)
   
90,000
(37)
   
*
     
90,000
     
0
     
0
 
Arthur A. Mitchell, Jr.
   
12,000
(38)
   
*
     
12,000
     
0
     
0
 
Scott Sammis
   
30,000
(39)
   
*
     
30,000
     
0
     
0
 
Craig Sherlock
   
60,000
(40)
   
*
     
60,000
     
0
     
0
 
Frank P. Cutrone
   
30,000
(41)
   
*
     
30,000
     
0
     
0
 
John W. Trone
   
60,000
(42)
   
*
     
60,000
     
0
     
0
 
Gregory T. Jones
   
24,000
(43)
   
*
     
24,000
     
0
     
0
 
Randy Hyland
   
15,000
(44)
   
*
     
15,000
     
0
     
0
 
John J. DiLorenzo
   
12,000
(45)
   
*
     
12,000
     
0
     
0
 
Norman J. Ferenz
   
6,000
(46)
   
*
     
6,000
     
0
     
0
 
Barry A. Morguelan
   
30,000
(47)
   
*
     
30,000
     
0
     
0
 
William M. Rogers
   
6,000
(48)
   
*
     
6,000
     
0
     
0
 
Mark L. Bumler
   
30,000
(49)
   
*
     
30,000
     
0
     
0
 
Stanley & Suzanne Dorf
   
12,000
(50)
   
*
     
12,000
     
0
     
0
 
Susan Hardesty
   
6,000
(51)
   
*
     
6,000
     
0
     
0
 
 Lawrence R. Clarke, M.D.
   
15,000
(52)
   
*
     
15,000
     
0
     
0
 
Thomas Scott Deal
   
24,000
(53)
   
*
     
24,000
     
0
     
0
 
George Eilers Living Trust (54)
   
30,000
(55)
   
*
     
30,000
     
0
     
0
 
Joseph Tolliver
   
18,000
(56)
   
*
     
18,000
     
0
     
0
 
Jan Dauer
   
6,000
(57)
   
*
     
6,000
     
0
     
0
 
Dean N. Browning
   
18,000
(58)
   
*
     
18,000
     
0
     
0
 
Larry & Diane Zimmerman
   
12,000
(59)
   
*
     
12,000
     
0
     
0
 
Steven Hribar
   
60,000
(60)
   
*
     
60,000
     
0
     
0
 
Frank Krawiecki Profit Sharing Plan (61)
   
60,000
(62)
   
*
     
60,000
     
0
     
0
 
A. Sam Coury
   
15,000
(63)
   
*
     
15,000
     
0
     
0
 
Miles Blacksberg
   
30,000
(64)
   
*
     
30,000
     
0
     
0
 
 
 
54

 
 
Henry & Trisha Ihnfeldt
   
12,000
(65)
   
*
     
12,000
     
0
     
0
 
John M. Grenfell
   
15,000
(66)
   
*
     
15,000
     
0
     
0
 
David Sutherlan
   
6,000
(67)
   
*
     
6,000
     
0
     
0
 
Matt Kinchen
   
12,000
(68)
   
*
     
12,000
     
0
     
0
 
Arthur Goldstein
   
15,000
(69)
   
*
     
15,000
     
0
     
0
 
Barney Evangelista
   
6,000
(70)
   
*
     
6,000
     
0
     
0
 
Ron Dilks
   
30,000
(71)
   
*
     
30,000
     
0
     
0
 
Anthony R. Bartolo
   
12,000
(72)
   
*
     
12,000
     
0
     
0
 
Phil & Denise Fortuna
   
15,000
(73)
   
*
     
15,000
     
0
     
0
 
John Hubbard (74)
   
30,000
(75)
   
*
     
30,000
     
0
     
0
 
Jeffrey Webster
   
6,000
(76)
   
*
     
6,000
     
0
     
0
 
Wade M. Harris and Tracy L. Harris JTWROS
   
60,000
(77)
   
*
     
60,000
     
0
     
0
 
Daniel W. Gottlieb
   
60,000
(78)
   
*
     
60,000
     
0
     
0
 
David L. Erickson
   
6,000
(79)
   
*
     
6,000
     
0
     
0
 
Bill Campbell and Edda Campbell JTWROS
   
18,000
(80)
   
*
     
18,000
     
0
     
0
 
Daniel & Deborah Gibson
   
30,000
(81)
   
*
     
30,000
     
0
     
0
 
James J. Roberts
   
12,000
(82)
   
*
     
12,000
     
0
     
0
 
Walter French
   
6,000
(83)
   
*
     
6,000
     
0
     
0
 
LJW Partnership (84)
   
18,000
(85)
   
*
     
18,000
     
0
     
0
 
John S. Harris
   
18,000
(86)
   
*
     
18,000
     
0
     
0
 
William Lurie
   
25,200
(87)
   
*
     
25,200
     
0
     
0
 
David J. Beyer
   
18,000
(88)
   
*
     
18,000
     
0
     
0
 
James E. Mattutat
   
6,000
(89)
   
*
     
6,000
     
0
     
0
 
Neil T. Gutekunst
   
21,600
(90)
   
*
     
21,600
     
0
     
0
 
Dale Cripps
   
30,000
(91)
   
*
     
30,000
     
0
     
0
 
Troy Stubbs
   
144,000
(92)
   
*
     
144,000
     
0
     
0
 
Steven Stubbs
   
31,800
(93)
   
*
     
31,800
     
0
     
0
 
Vincent Cafici
   
6,000
(94)
   
*
     
6,000
     
0
     
0
 
Paul Sipple
   
6,000
(95)
   
*
     
6,000
     
0
     
0
 
Andrew Pace
   
6,000
(96)
   
*
     
6,000
     
0
     
0
 
Bhajan Singh
   
6,000
(97)
   
*
     
6,000
     
0
     
0
 
Byron D. Winans
   
6,000
(98)
   
*
     
6,000
     
0
     
0
 
Charles Landrum
   
6,000
(99)
   
*
     
6,000
     
0
     
0
 
Dean Krutty and Marion Krutty, JTWROS
   
6,000
(100)
   
*
     
6,000
     
0
     
0
 
Derek Polk
   
18,000
(101)
   
*
     
18,000
     
0
     
0
 
Garry Blandford
   
18,000
(102)
   
*
     
18,000
     
0
     
0
 
Gary L. Olshansky and Jeanie H. Olshansky JTWROS
   
6,000
(103)
   
*
     
6,000
     
0
     
0
 
Giuseppe Surace
   
6,000
(104)
   
*
     
6,000
     
0
     
0
 
Greg Kromminga
   
30,000
(105)
   
*
     
30,000
     
0
     
0
 
Howard R. Adrian and Debora J. Adrian JTWROS
   
6,000
(106)
   
*
     
6,000
     
0
     
0
 
Howard Reinsch
   
12,000
(107)
   
*
     
12,000
     
0
     
0
 
ISSC Management (108)
   
9,000
(109)
   
*
     
9,000
     
0
     
0
 
James A. Quesenberry
   
12,000
(110)
   
*
     
12,000
     
0
     
0
 
Jeffrey & Tessa Fitzgerald
   
18,000
(111)
   
*
     
18,000
     
0
     
0
 
Jeffrey Jutras
   
5,682
(112)
   
*
     
5,682
     
0
     
0
 
Jerry D. Daugherty
   
6,000
(113)
   
*
     
6,000
     
0
     
0
 
Jonathan Belding
   
12,000
(114)
   
*
     
12,000
     
0
     
0
 
Kevin Bell
   
6,000
(115)
   
*
     
6,000
     
0
     
0
 
Larry V. Coleman
   
6,000
(116)
   
*
     
6,000
     
0
     
0
 
Mark G. Mann
   
60,000
(117)
   
*
     
60,000
     
0
     
0
 
Mark Timmerman
   
18,000
(118)
   
*
     
18,000
     
0
     
0
 
Michael E. Miner
   
15,000
(119)
   
*
     
15,000
     
0
     
0
 
Michael Kearns
   
12,000
(120)
   
*
     
12,000
     
0
     
0
 
Patrick O’Keefe
   
6,000
(121)
   
*
     
6,000
     
0
     
0
 
Phillip Gendelman
   
6,000
(122)
   
*
     
6,000
     
0
     
0
 
Phillip Larue
   
6,000
(123)
   
*
     
6,000
     
0
     
0
 
Raymond Oakley
   
6,000
(124)
   
*
     
6,000
     
0
     
0
 
Richmond Capital LP (125)
   
60,000
(126)
   
*
     
60,000
     
0
     
0
 
Robert Oetter
   
18,000
(127)
   
*
     
18,000
     
0
     
0
 
Robert S. & Diana Moskowitz
   
30,000
(128)
   
*
     
30,000
     
0
     
0
 
Stephen Bircher
   
12,000
(129)
   
*
     
12,000
     
0
     
0
 
Thomas Leslie
   
6,000
(130)
   
*
     
6,000
     
0
     
0
 
Todd Guest
   
6,000
(131)
   
*
     
6,000
     
0
     
0
 
Troy Palmer
   
12,000
(132)
   
*
     
12,000
     
0
     
0
 
 
* Less than 1%
 
 
55

 
 
(1) As of May 7, 2013, there were 16,775,113 shares of our Common Stock outstanding. Under applicable Commission rules, a person is deemed to beneficially own securities which he has the right to acquire within 60 days through the exercise of any option or warrant or through the conversion of another security, and also is deemed to be the beneficial owner of a security with regard to which he directly or indirectly has or shares (a) voting power (which includes the power to vote or direct the voting of the security), or (b) investment power (which includes the power to dispose, or direct the disposition, of the security), in each case irrespective of the person’s economic interest in the security. Each Selling Stockholder has the sole investment and voting power with respect to all shares of Common Stock shown as beneficially owned by such Selling Stockholder, except as otherwise indicated in the table.

(2) In determining the percent of Common Stock beneficially owned by a Selling Stockholder on May 7, 2013 , (a) the numerator is the number of shares of Common Stock beneficially owned by such Selling Stockholder, including shares the beneficial ownership of which may be acquired within 60 days through the conversion of convertible securities and the exercise of warrants, if any, held by that Selling Stockholder, and (b) the denominator is the sum of (i) the 16,775,113 shares of Common Stock outstanding on May 7, 2013 , and (ii) the aggregate number of shares of Common Stock that may be acquired by such Selling Stockholder within 60 days upon the conversion of convertible securities and the exercise of warrants held by the Selling Stockholder.

(3) Assumes the sale of all shares offered by the Selling Stockholders.

(4) Kenneth Pasternak has the voting and investment power as the managing member of Chestnut Ridge Capital, LLC, the General Partner of Chestnut Ridge Partners, LP.

(5) Includes 28,409 shares of Common Stock which may be issued upon exercise of Class C Warrants and 28,409 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(6) Ezzat Jalladhas the voting and investment power over Silver Rock II Limited.

(7)  Includes 142,857 shares of Common Stock which may be issued upon exercise of Class A Warrants and 142,857 shares of Common Stock which may be issued upon exercise of Class B Warrants.
 
(8)  Daniel J. McCloryhas the voting and investment power over all of the shares held by The Bosphorous Group, Inc.

(9)  Includes 28,571 shares of Common Stock which may be issued upon exercise of Class A Warrants and 28,571 shares of Common Stock which may be issued upon exercise of Class B Warrants.

(10) Kent McCarthy controls Jayhawk Private Equity, LLC, the general partner of Jayhawk Private Equity GP II, LP, which has the voting and investment power as the general partner of Jayhawk Private Equity Fund II, L.P.

(11)  Includes 114,286 shares of Common Stock which may be issued upon exercise of Class A Warrants and 114,286 shares of Common Stock which may be issued upon exercise of Class B Warrants.

(12) Greg Goldberg has the voting and investment power over Professional Capital Partners, Ltd.
 
(13)  Includes 1,000,000 shares of Common Stock which may be issued upon exercise of Class E Warrants.

(14)  Includes 4,735 shares of Common Stock which may be issued upon exercise of Class C Warrants and 4,735 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(15)  David Aufrecht has the voting and investment power as President of Directional Managing Co., which is the manger of DNST Properties, LLC.
 
(16)  Includes 9,470 shares of Common Stock which may be issued upon exercise of Class C Warrants and 9,470 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(17)  Peter Burke, as the settlor and trustee, has the voting and investment power over Burke Family Trust.

(18)  Includes 28,571 shares of Common Stock which may be issued upon exercise of Class A Warrants, 28,571 shares of Common Stock which may be issued upon exercise of Class B Warrants, 9,470 shares of Common Stock which may be issued upon exercise of Class C Warrants and 9,470 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
 
56

 
 
(19)  Zach Easton has the voting and investment power over SEL Private Trust Co. FAO JM Smucker Co. Master Trust.

(20)  Includes 47,349 shares of Common Stock which may be issued upon exercise of Class C Warrants and 47,349 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(21)  Zach Easton has the voting and investment power over Coronado Capital Partners LP.

(22)  Includes 14,205 shares of Common Stock which may be issued upon exercise of Class C Warrants and 14,205 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(23) Scott B. Gann controls Oso Capital, which has the voting and investment power over Lazy Bear, LLC.

(24)  Includes 3,788 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,788 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(25)  Scott B. Gann controls Oso Capital, member of Lazy Bear, LLC, which has the voting and investment power over Lazy Bear I, LLC.

(26)  Includes 11,837 shares of Common Stock which may be issued upon exercise of Class C Warrants and 11,837 shares of Common Stock which may be issued upon exercise of Class D Warrants.
  
(27)  Includes 33,144 shares of Common Stock which may be issued upon exercise of Class C Warrants and 33,144 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(28)  Includes 5,682 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,682 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(29) Kevin Marsh has the voting and investment power over Bear Marsh, LLC.

(30)  Includes 2,367 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,367 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(31)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
(32)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(33)  Includes 10,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 10,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(34)  Bruce R. Schafer has the voting and investment power over all of the shares held by RBC Capital Markets as Custodian for Bruce R. Schafer IRA.

(35)  Includes 2,800 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,800 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(36)  Randall M Toig has the voting and investment power over Randall M Toig Family Posterity Trust.

(37)  Includes 15,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 15,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(38)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
(39)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(40)  Includes 10,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 10,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
 
57

 
 
(41)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(42)  Includes 10,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 10,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(43)  Includes 4,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 4,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(44)  Includes 2,500 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,500 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(45)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
(46)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(47)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(48)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(49)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(50)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(51)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(52)  Includes 2,500 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,500 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(53)  Includes 4,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 4,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(54)  George C. Eilers Sr has the voting and investment power over George Eilers Living Trust.

(55)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(56)  Includes 3,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(57)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(58)  Includes 3,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(59)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
  
(60)  Includes 10,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 10,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(61)  Frank Krawiecki has the voting and investment power over Frank Krawiecki Profit Sharing Plan.

(62)  Includes 10,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 10,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
 
58

 
 
(63)  Includes 2,500 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,500 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(64)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
  
(65)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(66)  Includes 2,500 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,500 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(67)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(68)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(69)  Includes 2,500 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,500 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(70)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(71)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(72)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(73)  Includes 2,500 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,500 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(74)  John J Hubbard has the voting and investment power over all of the shares held by Atlas Tubular LP.

(75)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(76)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(77)  Includes 10,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 10,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(78)  Includes 10,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 10,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(79)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(80)  Includes 3,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(81)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
  
(82)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(83)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
 
59

 
 
(84)  Bob Lucas has the voting and investment power over  LJW Partnership.

(85)  Includes 3,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(86)  Includes 3,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(87)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(88)  Includes 3,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(89)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(90)  Includes 3,600 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,600 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(91)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(92)  Includes 24,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 24,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(93)  Includes 10,600 shares of Common Stock which may be issued upon exercise of Class C Warrants and 10,600 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(94)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(95)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(96)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(97)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(98)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(99)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(100)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(101)  Includes 3,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(102)  Includes 3,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(103)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(104)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
 
60

 
 
(105)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
(106)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(107)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
(108) Carl Nelson has the voting and investment power as the President, Chairman and CEO of ISSC Management.

(109)  Includes 1,500 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,500 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(110)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(111)  Includes 3,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(112)  Includes 947 shares of Common Stock which may be issued upon exercise of Class C Warrants and 947 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(113)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(114)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(115)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(116)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(117)  Includes 10,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 10,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(118)  Includes 3,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(119)  Includes 2,500 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,500 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(120)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(121)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
  
(122)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(123)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(124)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
(125)  David Kass has the voting and investment power as the Managing Member of DBK LLC , the General Partner of Richmond Capital LP.

(126)  Includes 10,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 10,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
 
61

 
 
(127)  Includes 3,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 3,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(128)  Includes 5,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 5,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(129)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(130)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(131)  Includes 1,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 1,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.

(132)  Includes 2,000 shares of Common Stock which may be issued upon exercise of Class C Warrants and 2,000 shares of Common Stock which may be issued upon exercise of Class D Warrants.
 
DESCRIPTION OF SECURITIES
 
Our authorized capital stock consists of 100,000,000 shares of Common Stock, with a par value of $0.0001 per share, and 50,000,000 shares of preferred stock, with a par value of $0.0001 per share. As of May 7, 2013, there were 16,775,113 shares of our Common Stock issued and outstanding and no shares of our Preferred Stock outstanding.  As of today, our shares of Common Stock are held by 96 stockholders of record.

Common Stock

Our Common Stock is entitled to one vote per share on all matters submitted to a vote of the stockholders, including the election of directors. Except as otherwise required by law or provided in any resolution adopted by our board of directors with respect to any series of preferred stock, the holders of our Common Stock will possess all voting power. Generally, all matters to be voted on by stockholders must be approved by a majority (or, in the case of election of directors, by a plurality) of the votes entitled to be cast by all shares of our Common Stock that are present in person or represented by proxy, subject to any voting rights granted to holders of any preferred stock. Holders of our Common Stock representing fifty percent (50%) of our capital stock issued, outstanding and entitled to vote, represented in person or by proxy, are necessary to constitute a quorum at any meeting of our stockholders.  A vote by the holders of a majority of our outstanding shares is required to effectuate certain fundamental corporate changes such as liquidation, merger or an amendment to our Articles of Incorporation. Our Articles of Incorporation do not provide for cumulative voting in the election of directors.
 
Subject to any preferential rights of any outstanding series of preferred stock created by  our board of directors from time to time, the holders of shares of our Common Stock will be entitled to such cash dividends as may be declared from time to time by our board of directors from funds available therefore.

Subject to any preferential rights of any outstanding series of preferred stock created from time to time by our board of directors, upon liquidation, dissolution or winding up, the holders of shares of our Common Stock will be entitled to receive pro rata all assets available for distribution to such holders.

In the event of any merger or consolidation with or into another company in connection with which shares of our Common Stock are converted into or exchangeable for shares of stock, other securities or property (including cash), all holders of our Common Stock will be entitled to receive the same kind and amount of shares of stock and other securities and property (including cash). Holders of our Common Stock have no pre-emptive rights, no conversion rights and there are no redemption provisions applicable to our Common Stock.
 
Preferred Stock

Our board of directors is authorized by our Articles of Incorporation to issue the authorized shares of our preferred stock in one or more series. Our board of directors is authorized, within any limitations prescribed by law and our Articles of Incorporation, to fix and determine the designations, rights, qualifications, preferences, limitations and terms of the shares of any series of preferred stock including, but not limited to, the following:
 
 
1.
The number of shares constituting that series and the distinctive designation of that series;
 
 
2.
The dividend rate on the shares of that series, the conditions and time upon which such dividends shall be payable, and whether dividends will be cumulative or non-cumulative;
 
 
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3.
Whether that series will have voting rights, in addition to the voting rights provided by law, and, if so, the terms of such voting rights;
 
 
4.
Whether that series will have conversion privileges, and, if so, the terms and conditions of such conversion, including provision for adjustment of the conversion rate in such events as the Board of Directors determines;
 
 
5.
Whether or not the shares of that series will be redeemable, and, if so, the terms and conditions of such redemption;
 
 
6.
Whether that series will have a sinking fund for the redemption or purchase of shares of that series, and, if so, the terms and amount of such sinking fund;
 
 
7.
The rights of the shares of that series in the event of voluntary or involuntary liquidation, dissolution or winding up of the corporation, and the relative rights of priority, if any, of payment of shares of that series;
 
 
8.
Any other relative rights, preferences and limitations of that series.
 
 
Provisions in Our Articles of Incorporation and By-Laws That Would Delay, Defer or Prevent a Change in Control

Our Articles of Incorporation authorize our board of directors to issue a class of preferred stock commonly known as a “blank check” preferred stock. Specifically, the preferred stock may be issued from time to time by the board of directors as shares of one (1) or more classes or series. Our board of directors, subject to the provisions of our Articles of Incorporation and limitations imposed by law, is authorized to adopt resolutions; to issue the shares; to fix the number of shares; to change the number of shares constituting any series; and to provide for or change the following: the voting powers; designations; preferences; and relative, participating, optional or other special rights, qualifications, limitations or restrictions, including the following: dividend rights, including whether dividends are cumulative; dividend rates; terms of redemption, including sinking fund provisions; redemption prices; conversion rights and liquidation preferences of the shares constituting any class or series of the preferred stock.

 In each such case, we will not need any further action or vote by our shareholders. One of the effects of undesignated preferred stock may be to enable the board of directors to render more difficult or to discourage an attempt to obtain control of us by means of a tender offer, proxy contest, merger or otherwise, and thereby to protect the continuity of our management. The issuance of shares of preferred stock pursuant to the board of director’s authority described above may adversely affect the rights of holders of Common Stock. For example, preferred stock issued by us may rank prior to the Common Stock as to dividend rights, liquidation preference or both, may have full or limited voting rights and may be convertible into shares of Common Stock. Accordingly, the issuance of shares of preferred stock may discourage bids for the Common Stock at a premium or may otherwise adversely affect the market price of the Common Stock.

Dividend Policy

We currently intend to retain future earnings, if any, to finance the expansion of our business. As a result, we do not anticipate paying any cash dividends in the foreseeable future.
 
Common Stock Purchase Warrants

During the period from July 15, 2010 to August 17, 2010 we issued three –year warrants to purchase our Common Stock at various exercise prices as set forth below:
  
Title of Warrant
 
Exercise Price
   
Total Number of Shares of
Common Stock Subject to
Issuance Upon Exercise
 
Series A
 
$
2.19
     
314,285(1)
 
Series B
 
$
2.63
     
314,285(1)
 
Series C
 
$
3.70
     
 497,302(2)
 
Series D
 
$
4.75
     
 497,302(2)
 
Series E
 
$
0.25
     
1,000,000(1)
 
Series F(i)
 
$
1.75
     
31,429(3)
 
Series F(ii)
 
$
2.64
     
94,329(3)
 
Series F(iii)
 
$
2.64
     
104,592(3)
 
Series G
 
$
2.64
     
50,000(4)
 
 
 
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(1)
Series A, B and E Warrants were issued to 5 Selling Stockholders pursuant to or in connection with a Share Exchange Agreement dated as of July 9, 2010.
 
(2)
Series C and D Warrants were issued to 105 Selling Stockholders in a series of private placements pursuant to Subscription Agreement dated between July 9, 2010 and August 17, 2010.
 
(3)
Series F Warrants were issued to private placement agents in connection with the private placements dated July 9, 2010 and August 17, 2010, including 31,429 shares of Common Stock issuable to Hunter Wise upon exercise of Series F(i) Warrants at exercise price of $1.75 per share, 94,329 shares of Common Stock issuable to Hunter Wise upon exercise of Series F(ii) Warrants at exercise price of $2.64 per share, and 104,592 shares of Common Stock issuable to American Capital Partners upon exercise of Series F(iii) Warrants at exercise price of $2.64 per share.
 
(4)
On July 9, 2010, the Company issued Series G warrants to purchase 50,000 shares of Common Stock with an exercise price of $2.64 to Guzov Ofsink, LLC, the Company’s prior counsel.  The Series F warrants were issued pursuant to the terms of advisory agreements between the Company and the placement agents.
 
All of the above warrants contain the following provisions:
 
Cashless Exercise.  Subject to certain exceptions, the holders may make a cashless exercise if a registration statement covering the resale of the shares of Common Stock issuable upon exercise of the Warrants is not in effect on February 13, 2011.

Maximum Exercise; 9.9% Limitation. The holder is not permitted to exercise the warrant to the extent that on the date of exercise the exercise would result in beneficial ownership by the holder and its affiliates of more than 9.9% of the outstanding shares of Common Stock on such date.
 
Adjustment for Stock Splits, Stock Dividends, Recapitalizations, Etc. The exercise price of the warrants and the number of shares of common stock issuable on exercise of the warrants will be appropriately adjusted to reflect any stock dividend, stock split, stock distribution, combination of shares, reverse split, reclassification, recapitalization or other similar event affecting the number of outstanding shares.
 
Adjustment for Reorganization, Consolidation, Merger, Etc. If we merge or consolidate with or into any other person, or are a party to certain other corporate reorganizations, then, in each case, the holder of the warrant (on exercise at any time after the consummation of such transaction) will be entitled to receive, the stock and other securities and property (including cash) which the holder would have been entitled to receive if the holder had exercised the warrant immediately prior to the effectiveness of the transaction.

 Options

We have not issued and do not have outstanding any options to purchase shares of our Common Stock.

Convertible Securities

We  have not issued and do not have outstanding any securities convertible into shares of our Common Stock or any rights convertible or exchangeable into shares of our Common Stock.

Nevada Anti-Takeover Laws

Nevada Revised Statutes sections 78.378 to 78.379 provide state regulation over the acquisition of a controlling interest in certain Nevada corporations unless the articles of incorporation or bylaws of the corporation provide that the provisions of these sections do not apply.  Our Articles of Incorporation and By-laws do not state that these provisions do not apply.  The statute creates a number of restrictions on the ability of a person or entity to acquire control of a Nevada company by setting down certain rules of conduct and voting restrictions in any acquisition attempt, among other things. The statute is limited to corporations that are organized in the state of Nevada and that have 200 or more stockholders, at least 100 of whom are stockholders of record and residents of the State of Nevada; and does business in the State of Nevada directly or through an affiliated corporation. Because of these conditions, the statute currently does not apply to our company.
  
Transfer Agent and Registrar
 
The registrar and transfer agent for the Company’s capital stock is Empire Stock Transfer, Inc., 1859 Whitney Mesa Drive, Henderson, Nevada 89014 and its main telephone number is 702-818-5898.
 
 
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SHARES ELIGIBLE FOR FUTURE SALE
 
As of April 18, 2012, there were issued and outstanding (i) 16,775,113 shares of our Common Stock and (ii) warrants to purchase an aggregate of 2,907,726 shares of our Common Stock.  We currently have obligation to register for resale by the holders thereof an aggregate of the 2,627,376 shares of our Common Stock issuable upon exercise of warrants.  We are not required to register 280,350 shares of Common Stock issuable upon exercise of the Series F and Series G warrants at this time.

Shares Covered by this Prospectus

All of the 5,390,422 shares being registered in this offering may be sold without restriction under the Securities Act, so long as the registration statement of which this prospectus is a part is, and remains, effective.

Rule 144

Under Rule 144, a person who has beneficially owned restricted shares of our Common Stock or warrants for at least six months and at least twelve months from the date the Company filed Form 10 information to cease to be a “shell company” is entitled to sell its securities provided that (1) such person is not deemed to have been one of our affiliates at the time of, or at any time during the three months preceding, a sale, (2) we are subject to the reporting requirements under the Exchange Act for at least 90 days before the sale and (3) if the sale occurs prior to satisfaction of a one-year holding period, we provide current information at the time of sale.

Persons who have beneficially owned restricted shares of our Common Stock or warrants for at least at least six months and at least twelve months from the date the Company filed Form 10 information to cease to be a “shell company”, but who are our affiliates at the time of, or at any time during the three months preceding, a sale, would be subject to additional restrictions, by which such person would be entitled to sell within any three-month period only a number of securities that does not exceed the greater of:

 
o
1% of the total number of securities of the same class then outstanding, which will equal approximately 167,751 shares immediately after this offering; or

 
o
the average weekly trading volume of such securities during the four calendar weeks preceding the filing of a notice on Form 144 with respect to such sale;
 
provided, in each case, that we are subject to the Exchange Act periodic reporting requirements for at least three months before the sale.

Such sales by affiliates must also comply with the manner of sale, current public information and notice provisions of Rule 144. The selling stockholders will not be governed by the foregoing restrictions when selling their shares pursuant to this prospectus.
 
MATERIAL UNITED STATES FEDERAL INCOME TAX CONSIDERATIONS
 
General
 
The following is a general summary of certain material U.S. federal income tax consequences to an investor of the acquisition, ownership and disposition of the Common Stock purchased by the investor pursuant to this offering. As used in this discussion, “we”, “our” and “us” refers to China Electronics Holdings, Inc. This discussion assumes that an investor will hold each share of our Common Stock issued and purchased pursuant to this offering as a “capital asset” within the meaning of Section 1221 of the Internal Revenue Code of 1986, as amended (the “Code”). This discussion does not address all aspects of U.S. federal income taxation that may be relevant to an investor in light of that investor’s particular circumstances. In addition, this discussion does not address (a) U.S. federal non-income tax laws, such as estate or gift tax laws, (b) state, local or non-U.S. tax consequences, or (c) the special tax rules that may apply to certain investors, including, without limitation, banks, insurance companies, financial institutions, broker-dealers, taxpayers that have elected mark-to-market accounting, taxpayers subject to the alternative minimum tax provisions of the Code, tax-exempt entities, governments or agencies or instrumentalities thereof, regulated investment companies, real estate investment trusts, persons whose functional currency is not the U.S. dollar, U.S. expatriates or former long-term residents of the United States, or investors that acquire, hold, or dispose of our common stock as part of a straddle, hedge, wash sale, constructive sale or conversion transaction or other integrated transaction. Additionally, this discussion does not consider the tax treatment of entities treated as partnerships or other pass-through entities for U.S. federal income tax purposes or of persons who hold our common stock through such entities. The tax treatment of a partnership and each partner thereof will generally depend upon the status and activities of the partnership and such partner. Thus, partnerships, other pass-through entities and persons holding our common stock through such entities should consult their own tax advisors.
 
 
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This discussion is based on current provisions of the Code, its legislative history, U.S. Treasury regulations promulgated under the Code, judicial opinions, and published rulings and procedures of the U.S. Internal Revenue Service (“IRS”), all as in effect on the date of this prospectus. These authorities are subject to differing interpretations or to change, possibly with retroactive effect. We have not sought, and will not seek, any ruling from the IRS or any opinion of counsel with respect to the tax consequences discussed below, and there can be no assurance that the IRS will not take a position contrary to the tax consequences discussed below or that any position taken by the IRS would not be sustained.
 
As used in this discussion, the term “U.S. person” means a person that is, for U.S. federal income tax purposes, (i) an individual citizen or resident of the United States, (ii) a corporation (or other entity treated as a corporation for U.S. federal income tax purposes) created or organized (or treated as created or organized) in or under the laws of the United States or of any state thereof or the District of Columbia, (iii) an estate the income of which is subject to U.S. federal income taxation regardless of its source, or (iv) a trust if (A) a court within the United States is able to exercise primary supervision over the administration of the trust and one or more U.S. persons have the authority to control all substantial decisions of the trust, or (B) it has in effect a valid election to be treated as a U.S. person under applicable U.S. Treasury regulations. As used in this discussion, the term “U.S. holder” means a beneficial owner of our common stock that is a U.S. person, and the term “non-U.S. holder” means a beneficial owner of our common stock (other than an entity that is treated as a partnership or other pass-through entity for U.S. federal income tax purposes) that is not a U.S. person.

THIS DISCUSSION IS ONLY A SUMMARY OF CERTAIN MATERIAL U.S. FEDERAL INCOME TAX CONSEQUENCES OF THE ACQUISITION, OWNERSHIP AND DISPOSITION OF OUR COMMON STOCK. IT IS NOT TAX ADVICE. EACH PROSPECTIVE INVESTOR IN OUR COMMON STOCK IS URGED TO CONSULT ITS OWN TAX ADVISOR WITH RESPECT TO THE PARTICULAR TAX CONSEQUENCES TO SUCH INVESTOR OF THE ACQUISITION, OWNERSHIP AND DISPOSITION OF OUR COMMON STOCK, INCLUDING THE APPLICABILITY AND EFFECT OF ANY STATE, LOCAL, AND NON-U.S. TAX LAWS, AS WELL AS U.S. FEDERAL TAX LAWS, AND ANY APPLICABLE TAX TREATY.
 
U.S. Holders
 
Taxation of Distributions
 
A U.S. holder will be required to include in gross income as ordinary income the amount of any dividend paid on the shares of our Common Stock. A distribution on such shares will be treated as a dividend for U.S. federal income tax purposes to the extent paid from our current or accumulated earnings and profits, as determined under U.S. federal income tax principles. Distributions in excess of current and accumulated earnings and profits generally will constitute a return of capital that will be applied against and reduce (but not below zero) the U.S. holder’s adjusted tax basis in our common stock. Any remaining excess generally will be treated as gain from the sale or other disposition of the common stock and will be treated as described under “Gain or Loss on Sale, Taxable Exchange or Other Taxable Disposition of Common Stock” below.
  
Any dividends we pay to a U.S. holder that is treated as a taxable corporation for U.S. federal income tax purposes generally will qualify for the dividends-received deduction if the applicable holding period and other requirements are satisfied. With certain exceptions, if the applicable holding period and other requirements are satisfied, dividends we pay to a non-corporate U.S. holder generally will constitute “qualified dividends” that will be subject to tax at the maximum tax rate accorded to long-term capital gains for tax years beginning on or before December 31, 2010, after which the tax rate applicable to dividends is scheduled to return to the tax rate generally applicable to ordinary income.
 
If PRC taxes apply to any dividends paid to a U.S. holder on our common stock, such taxes may be treated as foreign taxes eligible for credit against such holder’s U.S. federal income tax liability (subject to certain limitations), and such U.S. holder may be entitled to certain benefits under the income tax treaty between the United States and the PRC. U.S. holders should consult their own tax advisors regarding the creditability of any such PRC tax and their eligibility for the benefits of the income tax treaty between the United States and the PRC.
 
Gain or Loss on Sale, Taxable Exchange or Other Taxable Disposition of Common Stock
 
In general, a U.S. holder must treat any gain or loss recognized upon a sale, taxable exchange, or other taxable disposition of our common stock as capital gain or loss. Any such capital gain or loss will be long-term capital gain or loss if the U.S. holder’s holding period for the common stock so disposed of exceeds one year. In general, a U.S. holder will recognize gain or loss in an amount equal to the difference between (i) the sum of the amount of cash and the fair market value of any property received in such disposition and (ii) the U.S. holder’s adjusted tax basis in the common stock so disposed of. Long-term capital gain recognized by a non-corporate U.S. holder generally will be subject to a maximum tax rate of 15 percent for tax years beginning on or before December 31, 2010, after which the maximum long-term capital gains tax rate is scheduled to increase to 20 percent. The deduction of capital losses is subject to various limitations.
 
If PRC taxes apply to any gain from the disposition of our common stock by a U.S. holder, such taxes may be treated as foreign taxes eligible for credit against such holder’s U.S. federal income tax liability (subject to certain limitations), and such U.S. holder may be entitled to certain benefits under the income tax treaty between the United States and the PRC. U.S. holders should consult their own tax advisors regarding the creditability of any such PRC tax and their eligibility for the benefits of the income tax treaty between the United States and the PRC.
 
 
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Non-U.S. Holders
 
Taxation of Distributions
 
In general, any distribution we make to a non-U.S. holder of shares of our common stock, to the extent paid out of our current or accumulated earnings and profits (as determined under U.S. federal income tax principles), will constitute a dividend for U.S. federal income tax purposes. Unless we are treated as an “80/20 company” for U.S. federal income tax purposes, as described below, any dividend paid to a non-U.S. holder with respect to shares of our common stock that is not effectively connected with the non-U.S. holder’s conduct of a trade or business within the United States, as described below, generally will be subject to U.S. federal withholding tax at a rate of 30 percent of the gross amount of the dividend, unless such non-U.S. holder is eligible for a reduced rate of withholding tax under an applicable income tax treaty and provides proper certification of its eligibility for such reduced rate (usually on an IRS Form W-8BEN). Any distribution not constituting a dividend will be treated first as reducing the non-U.S. holder’s adjusted tax basis in its shares of our common stock (but not below zero) and, to the extent such distribution exceeds the non-U.S. holder’s adjusted tax basis, as gain from the sale or other disposition of the common stock, which will be treated as described under “Gain on Sale, Taxable Exchange or Other Taxable Disposition of Common Stock” below.
 
There is a possibility that we may qualify as an “80/20 company” for U.S. federal income tax purposes. In general, a U.S. corporation is an 80/20 company if at least 80 percent of its gross income earned directly or from subsidiaries during an applicable testing period is “active foreign business income.” The 80 percent test is applied on a periodic basis. If we qualify as an 80/20 company, a percentage of any dividend paid by us generally will not be subject to U.S. federal withholding tax. You should consult with your own tax advisors regarding the amount of any such dividend subject to withholding tax in this circumstance.
 
 Dividends we pay to a non-U.S. holder that are effectively connected with such non-U.S. holder’s conduct of a trade or business within the United States (and, if certain income tax treaties apply, are attributable to a U.S. permanent establishment or fixed base maintained by the non-U.S. holder) generally will not be subject to U.S. withholding tax, provided such non-U.S. holder complies with certain certification and disclosure requirements (usually by providing an IRS Form W-8ECI). Instead, such dividends generally will be subject to U.S. federal income tax, net of certain deductions, at the same graduated individual or corporate tax rates applicable to U.S. persons. If the non-U.S. holder is a corporation, dividends that are effectively connected income may also be subject to a “branch profits tax” at a rate of 30 percent (or such lower rate as may be specified by an applicable income tax treaty).
 
Gain on Sale, Taxable Exchange or Other Taxable Disposition of Common Stock
 
A non-U.S. holder generally will not be subject to U.S. federal income tax in respect of gain recognized on a sale, exchange or other disposition of common stock, unless:
 
 
o
the gain is effectively connected with the conduct of a trade or business by the non-U.S. holder within the United States (and, under certain income tax treaties, is attributable to a U.S. permanent establishment or fixed base maintained by the non-U.S. holder);
 
 
o
the non-U.S. holder is an individual who is present in the United States for 183 days or more in the taxable year of disposition and certain other conditions are met; or
 
 
o
we are or have been a “United States real property holding corporation” (“USRPHC”) for U.S. federal income tax purposes at any time during the shorter of the five year period ending on the date of disposition or the non-U.S. holder’s holding period for the common stock disposed of, and, generally, in the case where our common stock is regularly traded on an established securities market, the non-U.S. holder has owned, directly or indirectly, more than 5 percent of the common stock disposed of, at any time during the shorter of the five year period ending on the date of disposition or the non-U.S. holder’s holding period for the common stock disposed of. There can be no assurance that our common stock will be treated as regularly traded on an established securities market for this purpose.

Unless an applicable tax treaty provides otherwise, gain described in the first and third bullet points above generally will be subject to U.S. federal income tax, net of certain deductions, at the same tax rates applicable to U.S. persons. Any gains described in the first bullet point above of a non-U.S. holder that is a foreign corporation may also be subject to an additional “branch profits tax” at a 30 percent rate (or a lower applicable tax treaty rate). Any U.S. source capital gain of a non-U.S. holder described in the second bullet point above (which may be offset by U.S. source capital losses during the taxable year of the disposition) generally will be subject to a flat 30 percent U.S. federal income tax (or a lower applicable tax treaty rate).
  
In connection with the third bullet point above, we generally will be classified as a USRPHC if the fair market value of our “United States real property interests” equals or exceeds 50 percent of the sum of the fair market value of our worldwide real property interests plus our other assets used or held for use in a trade or business, as determined for U.S. federal income tax purposes. We believe that we currently are not a USRPHC, and we do not anticipate becoming a USRPHC (although no assurance can be given that we will not become a USRPHC in the future).
 
 
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Information Reporting and Backup Withholding
 
We generally must report annually to the IRS and to each holder the amount of dividends and certain other distributions we pay to such holder on our common stock and the amount of tax, if any, withheld with respect to those distributions. In the case of a non-U.S. holder, copies of the information returns reporting those distributions and withholding may also be made available to the tax authorities in the country in which the non-U.S. holder is a resident under the provisions of an applicable income tax treaty or agreement. Information reporting is also generally required with respect to proceeds from the sales and other dispositions of our common stock to or through the U.S. office (and in certain cases, the foreign office) of a broker.
  
In addition, backup withholding of U.S. federal income tax, currently at a rate of 28 percent, generally will apply to distributions made on our common stock to, and the proceeds from sales and other dispositions of our common stock by, a non-corporate U.S. holder who:
 
 
o
fails to provide an accurate taxpayer identification number;
 
 
o
is notified by the IRS that backup withholding is required; or
 
 
o
in certain circumstances, fails to comply with applicable certification requirements.
 
A non-U.S. holder generally may eliminate the requirement for information reporting (other than with respect to distributions, as described above) and backup withholding by providing certification of its foreign status, under penalties of perjury, on a duly executed applicable IRS Form W-8 or by otherwise establishing an exemption.
 
Backup withholding is not an additional tax. Rather, the amount of any backup withholding will be allowed as a credit against a U.S. holder’s or a non-U.S. holder’s U.S. federal income tax liability and may entitle such holder to a refund, provided that certain required information is timely furnished to the IRS. Holders are urged to consult their own tax advisors regarding the application of backup withholding and the availability of and procedure for obtaining an exemption from backup withholding in their particular circumstances.
 
MATERIAL PRC INCOME TAX CONSIDERATIONS
 
The following discussion summarizes the material PRC income tax considerations relating to the ownership of our Common Stock following the consummation of this offering.
 
Resident Enterprise Treatment
 
On March 16, 2007, the Fifth Session of the Tenth National People’s Congress passed the Enterprise Income Tax Law of the PRC (“EIT Law”), which became effective on January 1, 2008. Under the EIT Law, enterprises are classified as “resident enterprises” and “non-resident enterprises.” Pursuant to the EIT Law and its implementing rules, enterprises established outside China whose “de facto management bodies” are located in China are considered “resident enterprises” and subject to the uniform 25% enterprise income tax rate on global income. According to the implementing rules of the EIT Law, “de facto management body” refers to a managing body that in practice exercises overall management control over the production and business, personnel, accounting and assets of an enterprise.

 The EIT Law and the interpretation of many of its provisions, including the definition of “resident enterprise,” are unclear. It is also uncertain how the PRC tax authorities would interpret and implement the EIT Law and its implementing rules. Our management is substantially based in the PRC and expected to be based in the PRC in the future, although two of our executive officers and one of our directors are not PRC nationals. It remains uncertain whether the PRC tax authorities would determine that we are a “resident enterprise” or a “non-resident enterprise.”
 
Given the short history of the EIT Law and lack of applicable legal precedent, it remains unclear how the PRC tax authorities will determine the PRC tax resident treatment of a non-PRC company such as us. If the PRC tax authorities determine that we are a “resident enterprise” for PRC enterprise income tax purposes, a number of tax consequences could follow. First, we could be subject to the enterprise income tax at a rate of 25% on our global taxable income. Second, the EIT Law provides that dividend income between “qualified resident enterprises” is exempt from income tax. It is unclear whether the dividends we receive would constitute dividend income between “qualified resident enterprises” and would therefore qualify for tax exemption.
 
 As of the date of this prospectus, there has not been a definitive determination as to the “resident enterprise” or “non-resident enterprise” status of us. However, since it is not anticipated that we would receive dividends or generate other income in the near future, we are not expected to have any income that would be subject to the 25% enterprise income tax on global income in the near future. We will consult with the PRC tax authorities and make any necessary tax payment if we (based on future clarifying guidance issued by the PRC), or the PRC tax authorities, determine that we are a resident enterprise under the EIT Law, and if we were to have income in the future.
 
 
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Dividends From PRC Operating Companies
 
If we are not treated as resident enterprises under the EIT Law, then dividends that we receive may be subject to PRC withholding tax. The EIT Law and the implementing rules of the EIT Law provide that (A) an income tax rate of 25% will normally be applicable to investors that are “non-resident enterprises,” or non-resident investors, which (i) have establishments or premises of business inside the PRC, and (ii) the income in connection with their establishment or premises of business is sourced from the PRC or the income is earned outside the PRC but has actual connection with their establishments or places of business inside the PRC, and (B) an income tax rate of 10% will normally be applicable to dividends payable to investors that are “non-resident enterprises,” or non-resident investors, which (i) do not have an establishment or place of business in the PRC or (ii) have an establishment or place of business in the PRC, but the relevant income is not effectively connected with the establishment or place of business, to the extent such dividends are derived from sources within the PRC.
 
As described above, the PRC tax authorities may determine the resident enterprise status of entities organized under the laws of foreign jurisdictions, on a case-by-case basis. We are a holding company and substantially all of our income may be derived from dividends. Thus, if we are considered as a “non-resident enterprise” under the EIT Law and the dividends paid to us are considered income sourced within the PRC, such dividends received may be subject to the income tax described in the foregoing paragraph.
 
As of the date of this prospectus, there has not been a definitive determination as to the “resident enterprise” or “non-resident enterprise” status of us. As indicated above, however, we are not expected to be paid any dividends in the near future. We will consult with the PRC tax authorities and make any necessary tax withholding if, in the future, we were to be paid any dividends and we (based on future clarifying guidance issued by the PRC), or the PRC tax authorities, determine that we are a non-resident enterprise under the EIT Law.
 
Dividends that Non-PRC Resident Investors Receive From Us; Gain on the Sale or Transfer of Our Common Stock
 
If dividends payable to (or gains recognized by) our non-resident investors are treated as income derived from sources within the PRC, then the dividends that non-resident investors receive from us and any such gain on the sale or transfer of our common stock, may be subject to taxes under PRC tax laws.

 Under the EIT Law and the implementing rules of the EIT Law, PRC income tax at the rate of 10% is applicable to dividends payable to investors that are “non-resident enterprises,” or non-resident investors, which (i) do not have an establishment or place of business in the PRC or (ii) have an establishment or place of business in the PRC but the relevant income is not effectively connected with the establishment or place of business, to the extent that such dividends have their sources within the PRC. Similarly, any gain realized on the transfer of common stock by such investors is also subject to 10% PRC income tax if such gain is regarded as income derived from sources within the PRC.
  
The dividends paid by us to non-resident investors with respect to our Common Stock, or gain non-resident investors may realize from sale or the transfer of our common stock, may be treated as PRC-sourced income and, as a result, may be subject to PRC tax at a rate of 10%. In such event, we also may be required to withhold a 10% PRC tax on any dividends paid to non-resident investors. In addition, non-resident investors in our common stock may be responsible for paying PRC tax at a rate of 10% on any gain realized from the sale or transfer of our common stock after the consummation of the offering if such non-resident investors and the gain satisfy the requirements under the EIT Law and its implementing rules. However, under the EIT Law and its implementing rules, we would not have an obligation to withhold income tax in respect of the gains that non-resident investors (including U.S. investors) may realize from the sale or transfer of our common stock from and after the consummation of this offering.
 
If we were to pay any dividends in the future, we would again consult with the PRC tax authorities and if we (based on future clarifying guidance issued by the PRC), or the PRC tax authorities, determine that we must withhold PRC tax on any dividends payable by us under the EIT Law, we will make any necessary tax withholding on dividends payable to our non-resident investors. If non-resident investors as described under the EIT Law (including U.S. investors) realized any gain from the sale or transfer of our common stock and if such gain were considered as PRC-sourced income, such non-resident investors would be responsible for paying 10% PRC income tax on the gain from the sale or transfer of our common stock. As indicated above, under the EIT Law and its implementing rules, we would not have an obligation to withhold PRC income tax in respect of the gains that non-resident investors (including U.S. investors) may realize from the sale or transfer of our common stock from and after the consummation of this offering.
  
Penalties for Failure to Pay Applicable PRC Income Tax
 
Non-resident investors in us may be responsible for paying PRC tax at a rate of 10% on any gain realized from the sale or transfer of our common stock after the consummation of this offering if such non-resident investors and the gain satisfy the requirements under the EIT Law and its implementing rules, as described above.
 
 
69

 
 
According to the EIT Law and its implementing rules, the PRC Tax Administration Law (the “Tax Administration Law”) and its implementing rules, the Provisional Measures for the Administration of Withholding of Enterprise Income Tax for Non-resident Enterprises (the “Administration Measures”) and other applicable PRC laws or regulations (collectively the “Tax Related Laws”), where any gain derived by non-resident investors from the sale or transfer of our common stock is subject to any income tax in the PRC, and such non-resident investors fail to file any tax return or pay tax in this regard pursuant to the Tax Related Laws, they may be subject to certain fines, penalties or punishments, including without limitation: (1) if a non-resident investor fails to file a tax return and present the relevant information in connection with tax payments, the competent tax authorities shall order it to do so within the prescribed time limit and may impose a fine up to RMB 2,000, and in egregious cases, may impose a fine ranging from RMB 2,000 to RMB 10,000; (2) if a non-resident investor fails to file a tax return or fails to pay all or part of the amount of tax payable, the non-resident investor shall be required to pay the unpaid tax amount payable, a surcharge on overdue tax payments (the daily surcharge is 0.05% of the overdue amount, beginning from the day the deferral begins), and a fine ranging from 50% to 500% of the unpaid amount of the tax payable; (3) if a non-resident investor fails to file a tax return or pay the tax within the prescribed time limit according to the order by the PRC tax authorities, the PRC tax authorities may collect and check information about the income items of the non-resident investor in the PRC and other payers (the “Other Payers”) who will pay amounts to such non-resident investor, and send a “Notice of Tax Issues” to the Other Payers to collect and recover the tax payable and impose overdue fines on such non-resident investor from the amounts otherwise payable to such non-resident investor by the Other Payers; (4) if a non-resident investor fails to pay the tax payable within the prescribed time limit as ordered by the PRC tax authorities, a fine may be imposed on the non-resident investor ranging from 50% to 500% of the unpaid tax payable; and the PRC tax authorities may, upon approval by the director of the tax bureau (or sub-bureau) of, or higher than, the county level, take the following compulsory measures: (i) notify in writing the non-resident investor’s bank or other financial institution to withhold from the account thereof for payment of the amount of tax payable, and (ii) detain, seal off, or sell by auction or on the market the non-resident investor’s commodities, goods or other property in a value equivalent to the amount of tax payable; or (5) if the non-resident investor fails to pay all or part of the amount of tax payable or surcharge for overdue tax payment, and cannot provide a guarantee to the tax authorities, the tax authorities may notify the frontier authorities to prevent the non-resident investor or their legal representative from leaving the PRC.
 
 
PLAN OF DISTRIBUTION
 
The Selling Stockholders identified in this prospectus may offer and sell up to an aggregate of 5,390,422 shares of our Common Stock. The Selling Stockholders may sell all or a portion of their shares through public or private transactions at prevailing market prices or at privately negotiated prices.
 
The Selling Stockholders may sell all or a portion of the shares of Common Stock beneficially owned by them and offered hereby from time to time directly or through one or more underwriters, broker-dealers or agents. If the shares of Common Stock are sold through underwriters or broker-dealers, the Selling Stockholders will be responsible for underwriting discounts or commissions or agent’s commissions. The shares of Common Stock may be sold in one or more transactions at fixed prices, at prevailing market prices at the time of the sale, at varying prices determined at the time of sale, or at negotiated prices. These sales may be effected in transactions, which may involve crosses or block transactions:
 
 
·
on any national securities exchange or quotation service on which the securities may be listed or quoted at the time of sale;

 
·
in the over-the-counter market;

 
·
in transactions otherwise than on these exchanges or systems or in the over-the-counter market;

 
·
through the writing of options, whether such options are listed on an options exchange or otherwise;

 
·
ordinary brokerage transactions and transactions in which the broker-dealer solicits purchasers;

 
·
block trades in which the broker-dealer will attempt to sell the shares as agent but may position and resell a portion of the block as principal to facilitate the transaction;

 
·
purchases by a broker-dealer as principal and resale by the broker-dealer for its account;
  
 
·
an exchange distribution in accordance with the rules of the applicable exchange;

 
·
privately negotiated transactions;

 
·
short sales;

 
·
sales pursuant to Rule 144;

 
·
broker-dealers may agree with the selling security holders to sell a specified number of such shares at a stipulated price per share; and

 
·
a combination of any such methods of sale.
 
 
70

 
  
If the Selling Stockholders effect such transactions by selling shares of Common Stock to or through underwriters, broker-dealers or agents, such underwriters, broker-dealers or agents may receive commissions in the form of discounts, concessions or commissions from the Selling Stockholders or commissions from purchasers of the shares of common stock for whom they may act as agent or to whom they may sell as principal (which discounts, concessions or commissions as to particular underwriters, broker-dealers or agents may be in excess of those customary in the types of transactions involved). In connection with sales of the shares of common stock or otherwise, the Selling Stockholders may enter into hedging transactions with broker-dealers, which may in turn engage in short sales of the shares of common stock in the course of hedging in positions they assume. The Selling Stockholders may also sell shares of Common Stock short and deliver shares of Common Stock covered by this prospectus to close out short positions and to return borrowed shares in connection with such short sales. The Selling Stockholders may also loan or pledge shares of Common Stock to broker-dealers that in turn may sell such shares.
 
The Selling Stockholders and any broker-dealer participating in the distribution of the shares of Common Stock may be deemed to be “underwriters” within the meaning of the Securities Act, and any commission paid, or any discounts or concessions allowed to, any such broker-dealer may be deemed to be underwriting commissions or discounts under the Securities Act. At the time a particular offering of the shares of Common Stock is made, a prospectus supplement, if required, will be distributed which will set forth the aggregate amount of shares of common stock being offered and the terms of the offering, including the name or names of any broker-dealers or agents, any discounts, commissions and other terms constituting compensation from the Selling Stockholders and any discounts, commissions or concessions allowed or re-allowed or paid to broker-dealers.
 
Under the securities laws of some states, the shares of Common Stock may be sold in such states only through registered or licensed brokers or dealers. In addition, in some states the shares of Common Stock may not be sold unless such shares have been registered or qualified for sale in such state or an exemption from registration or qualification is available and is complied with.
 
There can be no assurance that any Selling Stockholder will sell any or all of the shares of Common Stock registered pursuant to the shelf registration statement of which this prospectus is a part.
 
The Selling Stockholders and any other person participating in such distribution will be subject to applicable provisions of the Exchange Act and the rules and regulations thereunder, including, without limitation, Regulation M of the Exchange Act, which may limit the timing of purchases and sales of any of the shares of common stock by the Selling Stockholders and any other participating person. Regulation M may also restrict the ability of any person engaged in the distribution of the shares of common stock to engage in market-making activities with respect to the shares of common stock. All of the foregoing may affect the marketability of the shares of Common Stock and the ability of any person or entity to engage in market-making activities with respect to the shares of Common Stock.
 
We have agreed to pay all expenses of the registration of the shares of common stock including, without limitation, Commission filing fees and expenses of compliance with state securities or “blue sky” laws; provided, however, that a Selling Stockholder will pay all underwriting discounts and selling commissions, if any. We will indemnify the Selling Stockholders against liabilities, including some liabilities under the Securities Act, in accordance with our agreement to register the shares, or the Selling Stockholders will be entitled to contribution. We may be indemnified by the Selling Stockholders against civil liabilities, including liabilities under the Securities Act that may arise from any written information furnished to us by the Selling Stockholder specifically for use in this prospectus, in accordance with the related registration rights agreements, or we may be entitled to contribution.
 
Once sold under the registration statement of which this prospectus is a part, the shares of common stock will be freely tradable in the hands of persons other than our affiliates.    
    
LEGAL MATTERS
 
The validity of the shares of Common Stock offered by this prospectus will be passed upon for us by Eaton & Van Winkle LLP, New York, New York.
 
EXPERTS
 
The financial statements appearing in this prospectus and registration statement have been audited by Kabani & Company, Inc., an independent registered public accounting firm, as set forth in its report thereon appearing elsewhere herein, and are included in reliance upon such reports given on the authority of such firm as an expert in accounting and auditing.
 
 
71

 
 
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
 
We changed our independent registered public accounting firm effective September 29, 2010 from GBH CPAs, PC (“GBH”) to Kabani & Company, Inc. (“Kabani”). Information regarding the change in the independent registered public accounting firm was disclosed in our Current Report on Form 8-K filed with the Commission on October 4, 2010.  There were no disagreements with GBH, or any reportable events requiring disclosure under Item 304(b) of Regulation S-K.
 
WHERE YOU CAN FIND MORE INFORMATION
 
We have filed with the Commission a registration statement on Form S-1 (File No. 333-169968) under the Securities Act, as amended, with respect to the shares of Common Stock being offered by this prospectus. This prospectus does not contain all of the information included in the registration statement. For further information pertaining to us and our Common Stock, you should refer to the registration statement and the exhibits and schedules filed with the registration statement. Whenever we make reference in this prospectus to any of our contracts, agreements or other documents, the references are not necessarily complete, and you should refer to the exhibits attached to the registration statement for copies of the actual contract, agreement or other document.
 
The registration statement and any other material we may file with the Commission may be read and copied at the Commission’s Public Reference Room at 100 F Street, NE, Washington, D.C. 20549, on official business days during the hours of 10:00 am to 3:00 pm. The public may obtain information on the operation of the Public Reference Room by calling the Commission at 1-800-SEC-0330. The Commission maintains a web site (HTTP://WWW.SEC.GOV) that contains the registration statements, reports, proxy and information statements and other information regarding registrants that file electronically with the Commission such as us.
 
We file periodic reports (Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K) with the Commission. We are not required to file proxy statements or information statements with the Commission or to deliver an annual report to security holders and we do not undertake to voluntarily send annual reports to our security holders.

You may read and copy any reports, statements or other information that we have filed with the Commission at the addresses indicated above and you may also access them electronically at the web site set forth above. These Commission filings are also available to the public from commercial document retrieval services.
 
 
72

 
 
CHINA ELECTRONICS HOLDINGS, INC AND SUBSIDIARIES
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
   
Page
 
         
Consolidated Balance Sheets as of  March 31, 2013 and December 31, 2012(unaudited)
   
F-2
 
         
Consolidated Statements of Income and Comprehensive Income for the Three Months Ended March 31, 2013 and 2012
   
F-3
 
         
Consolidated Statements of Cash Flows for the Three Months Ended March 31, 2013 and 2012
   
F-4
 
 
 
F-1

 
 
CHINA ELECTRONICS HOLDINGS, INC AND SUBSIDIARIES
CONSOLIDATED CONDENSED BALANCE SHEETS
AS OF MARCH 31, 2013 AND DECEMBER 31, 2012
(UNAUDITED)
 

             
   
MARCH 31,
   
DECEMBER 31,
 
   
2013
   
2012
 
   
(UNAUDITED)
       
Assets
           
Current assets
           
Cash and cash equivalents
 
$
183,042
   
$
9,465
 
Trade accounts receivable, net of allowance for doubtful accounts of $363,144 and $362,016, respectively
   
172,986
     
2,331,713
 
Other receivable, net
   
117,195
     
593,850
 
Related party receivable, net
   
681,567
     
642,000
 
Advances
   
20,061,302
     
17,532,739
 
Inventories, net
   
2,616,937
     
956,779
 
Total current assets
   
23,833,029
     
22,066,546
 
                 
Noncurrent assets
               
Property, plant and equipment, net
   
323,851
     
342,705
 
Construction in progress
   
8,221,538
     
8,196,005
 
Advances - Long term
   
13,772,262
     
13,954,191
 
Prepaid expense - Long term
   
112,700
     
-
 
Intangible assets
   
15,295,000
     
15,381,250
 
Total noncurrent assets
   
37,725,351
     
37,874,151
 
                 
Total assets
 
$
61,558,379
   
$
59,940,697
 
                 
Liabilities and Stockholders' Equity
               
Current liabilities :
               
Accounts payable and accrued expenses
 
$
235,321
   
$
224,884
 
Short term bank loans
   
1,610,000
     
1,605,000
 
Other payable
   
3,522,945
     
3,512,045
 
Due to Related party
   
967,159
     
964,156
 
Unearned revenue
   
1,844,224
     
430,833
 
Tax Payable
   
206
     
103
 
Total current liabilities
   
8,179,855
     
6,737,021
 
                 
Total liabilities
   
8,179,855
     
6,737,021
 
                 
Equity
               
Stockholders' equity
               
Preferred stock, $0.0001 par value; 50,000,000 shares authorized; 0 shares issued and outstanding as of March 31, 2013 and December 31, 2012
   
-
     
-
 
Common stock, $0.0001 par value; 150,000,000 shares authorized; 16,775,113 shares and 16,775,113 issued and outstanding as of March 31, 2013 and December 31, 2012, respectively
   
1,678
     
1,678
 
Additional paid in capital
   
15,341,710
     
15,341,710
 
Retained earnings
   
29,618,187
     
29,609,970
 
Statutary reserve
   
3,849,684
     
3,849,684
 
Accumulated other comprehensive income
   
4,557,225
     
4,391,004
 
Total stockholders' equity
   
53,368,484
     
53,194,046
 
                 
    Non controlling interest
   
10,040
     
9,630
 
    Total equity
   
53,378,524
     
53,203,676
 
Total liabilities and stockholders' equity
 
$
61,558,379
   
$
59,940,697
 
                 
The accompanying notes are an integral part of this unaudited consolidated condensed financial statement.
 
 
 
F-2

 
 
CHINA ELECTRONICS HOLDINGS, INC AND SUBSIDIARIES
CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME STATEMENTS
FOR THE THREE MONTHS ENDED MARCH 31, 2013 AND 2012
(UNAUDITED)
 
   
FOR THE THREE MONTHS ENDED MARCH 31,
 
   
2013
   
2012
 
             
Net revenue from exclusive franchise stores
 
$
3,909,069
   
$
9,780,970
 
Net revenue from non-exclusive franchise stores
   
401,690
     
3,057,228
 
Net revenue from company owned stores
   
1,193,501
     
660,298
 
Net Revenue
   
5,504,260
     
13,498,496
 
                 
Cost of goods sold from exclusive franchise stores
   
3,584,331
     
9,130,330
 
Cost of goods sold from non-exclusive franchise stores
   
368,957
     
2,854,158
 
Cost of goods sold from company owned stores
   
1,067,230
     
605,830
 
Cost of goods sold
   
5,020,518
     
12,590,318
 
                 
Gross profit
   
483,742
     
908,178
 
Operating expenses:
               
Selling expense
   
356,565
     
483,774
 
General and administrative expenses
   
459,888
     
517,492
 
Bad debt recovery for due from related party
   
(80,318
)
   
0
 
Total Operating Expenses
   
736,135
     
1,001,266
 
                 
Net operating loss
   
(252,393
)
   
(93,088
)
                 
Other income (expense):
               
Financial income (expense)
   
261,791
     
(815
)
Other expense
   
(802
)
   
-
 
Other income
   
-
     
-
 
Total other (expense) income
   
260,989
     
(815
)
                 
Net (loss) income before provisions for income taxes
   
8,596
     
(93,903
)
                 
Provision for income taxes
   
-
     
-
 
                 
Net income (loss)
   
8,596
     
(93,903
)
Netincome (loss)  attributable to non-controlling interest in subsidiaries
   
375
     
-
 
Net income (loss) attributable to China Electronics Holdings, Inc.
   
8,221
     
(93,903
)
                 
                 
Other Comprehensive Income:
               
Foreign currency translation adjustment
   
166,221
     
480,807
 
                 
Comprehensive income
 
$
174,816
   
$
386,904
 
Comprehensive income attributable to non-controlling interest
   
682
     
-
 
Comprehensive income attributable to China Electronics Holdings Inc.
 
$
174,134
   
$
386,904
 
Earnings (loss) per share - basic
 
$
0.00
   
$
(0.01
)
Earnings (loss) per share - diluted
 
$
0.00
   
$
(0.01
)
                 
Basic weighted average shares outstanding
   
16,775,113
     
16,775,113
 
                 
Diluted weighted average shares outstanding
   
16,775,113
     
16,775,113
 
                 
The accompanying notes are an integral part of this unaudited consolidated condensed financial statement.
 
 
 
F-3

 
 
CHINA ELECTRONICS HOLDINGS, INC AND SUBSIDIARIES
CONSOLIDATED CONDENSED  STATEMENTS OF CASH FLOWS
FOR THE THREE MONTHS ENDED MARCH 31, 2013 AND 2012
(UNAUDITED)
 
   
FOR THE THREE MONTHS ENDED MARCH 31,
 
   
2013
   
2012
 
             
Net income (loss)
 
$
8,221
   
$
(93,903
)
Adjustments to reconcile net income (loss) to net cash used in operations:
               
    Net income attributable to non-controlling interest in subsidiary
   
375
     
-
 
Amortization
   
133,917
     
157,951
 
Bad debt recovery
   
(80,318
)
   
-
 
Depreciation
   
20,690
     
4,026
 
Changes in operating liabilities and assets:
               
Trade accounts receivable
   
2,161,955
     
(1,411,082
)
Advances
   
(2,356,844
)
   
3,032,449
 
Inventories
   
(1,654,090
)
   
(496,683
)
Other receivables
   
477,613
     
5,832
 
Other payables
   
-
     
(1,411,521
)
Unearned revenue
   
1,409,418
     
457,531
 
Accounts payable and accrued expenses
   
10,272
     
1,250
 
Net cash provided by operating activities
   
131,208
     
245,850
 
                 
Cash flows from investing activities:
               
Property, plant and equipment additions
   
(805
)
   
(31,367
)
Construction in Progress
   
-
     
(347,937
)
Net cash used in investing activities
   
(805
)
   
(379,304
)
                 
Cash flows from financing activities
               
Related party receivable
   
42,751
     
-
 
Related party payable
   
-
     
-
 
Net cash used in financing activities
   
42,751
     
-
 
                 
Effect of rate changes on cash
   
423
     
1,235
 
                 
Increase (decrease) in cash and cash equivalents
   
173,577
     
(132,219
)
Cash and cash equivalents, beginning of period
   
9,465
     
171,838
 
Cash and cash equivalents, end of period
 
$
183,042
   
$
39,619
 
                 
Supplemental disclosures of cash flow information:
               
Interest paid in cash
 
$
47,222
   
$
-
 
Income taxes paid in cash
 
$
-
   
$
-
 
 
The accompanying notes are an integral part of this unaudited consolidated condensed financial statement.
 
 
F-4

 
 
CHINA ELECTRONIC HOLDINGS, INC AND SUBSIDIARIES
NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
March 31, 2013
(Unaudited)

1.
Nature of Operations

China Electronics Holdings, Inc (the “Company” or “CEHD Nevada”), formerly named Buyonate, Inc., was a development stage company incorporated in the State of Nevada on July 9, 2007. Upon consummation of Share Transfer and Share Exchange transactions, the Company currently engages in wholesale and retail business of consumer electronics and appliances in certain rural markets in the People’s Republic of China.
 
In August 2012, Guoying contributed $945,054 registered capital to Lu An GuoyingOpto-Electronics Technology Co., Ltd. (“Opto-Electronics”) which is 99% owned by Guoying. Mr. Hailong Liu, the CEO and Chairman of the Company, contributed $9,546 registered capital in cash and owned 1% of Opto-Electronics.
 
The consolidated condensed interim financial statements included herein have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission.  Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures are adequate to make the information presented not misleading.
 
These statements reflect all adjustments, consisting of normal recurring adjustments, which, in the opinion of management, are necessary for fair presentation of the information contained therein.  It is suggested that these consolidated condensed financial statements be read in conjunction with the financial statements and notes thereto included in the Company’s annual report on Form 10-K for the year ended December 31, 2012. The Company follows the same accounting policies in preparation of interim reports.  Results of operations for the interim periods are not indicative of annual results.
 
2008 and 2009 Share Transfer Agreements
 
China Electronic Holdings, Inc (“CEH Delaware”) was organized on November 15, 2007 in Delaware as a development stage company.
 
Lu’anGuoying Electronic Sales Co., Ltd., a domestic PRC corporation, (“Guoying”) was established on January 4, 2002 to engage in wholesale and retail of electronics consumer products to rural areas in An Hui province. Mr. Hailong Liu is the CEO and Chairman of Guoying. Pursuant to the Share Transfer Agreement entered into on December 26, 2008 (the “2008 Share Transfer Agreement”) between the shareholders of Guoying (the “Guoying Shareholders”) and CEH Delaware, CEH Delaware agreed to acquire 40% of the outstanding equity securities of Guoying (the “Guoying Shares”) from Guoying Shareholders in consideration for RMB 400,000 contribution of registered capital from CEH Delaware to Guoying. Pursuant to the Share Transfer Agreement entered into on December 31, 2009 (the “2009 Share Transfer Agreement”) between Guoying Shareholders and CEH Delaware, CEH Delaware agreed to acquire the remaining 60% of Guoying Shares from Guoying Shareholders in consideration for RMB 600,000 contribution of registered capital from CEH Delaware to Guoying. The amount of RMB400, 000 was paid in February 2010 and the amount of RMB 600,000 was paid in July 2010 by CEH.   As a result of the transactions, Guoying became a wholly foreign-owned subsidiary (“WFOE”) of CEH Delaware with registered capital of RMB 1,000,000 and subsequently increased its paid-in capital to $2,838,653 in 2010 subsequent to the 2010 PIPE financing. The transaction was approved by Ministry of Commerce of Anhui Province and registered with Administration and Industry of Commerce of Lu An City.
 
The exchange of shares pursuant to the 2008 and 2009 Share Transfers was accounted for as a reverse acquisition at historical costs since the Guoying Shareholders obtained control of CEH Delaware and the management of Guoying became the management of CEH Delaware with the appointment of Mr. Hailong Liu (Chief Executive Officer of Guoying) as CEH Delaware’s sole director and officer. Accordingly, the merger of Guoying into CEH Delaware was recorded as a recapitalization of Guoying, with Guoying being treated as the continuing entity.  The historical financial statements presented are the financial statements of Guoying.
 
2008 and 2010 Bridge Financings
 
On January 30, 2008, CEH Delaware consummated a bridge financing in amount of $275,000 made pursuant to a Securities Purchase Agreement with a bridge investor, pursuant to which it sold 343,750 Series A Convertible Preferred Stock par value $0.00001 per share and common stock Warrant E to purchase one million shares of common stock (“CEH Delaware Shares”) at $1 per share. On January 5, 2010, CEH Delaware consummated a second bridge financing in amount of $550,000 made pursuant to Securities Purchase Agreements with four bridge investors (together collectively referred to as “Bridge Investors”), pursuant to which it sold 314,285 shares of CEH Delaware Shares, 314,285 common stock underlying Warrant A and 314,285 common stock underlying Warrant B. Upon consummation of 2008 and 2010 bridge financings, the Bridge Investors constitute 8.58% of issued and outstanding shares of CEH Delaware. Guoying Shareholders, Bridge Investors, China Financial Services and its affiliates are together referred to as CEH Delaware Shareholders.
 
 
F-5

 
 
2010 Share Exchange between CEH Delaware and CEHD Nevada
 
The Company entered into a Share Exchange Agreement, dated as of July 9, 2010 (the “Share Exchange Agreement”) with CEH Delaware and CEH Delaware Stockholders.  Pursuant to the Share Exchange Agreement, on July 15, 2010, 10 CEH Delaware Stockholders transferred 100% of the outstanding shares of common stock and preferred stock and 100% of the warrants to purchase common stock of CEH Delaware held by them, in exchange for an aggregate of 13,785,902   newly issued shares of the Company’s Common Stock  (including 13,665,902 shares of common stock issued pursuant to the Share Exchange Agreement dated July 22, 2010, and 120,000 shares of common stock issued to consultants related to their professional services) and warrants to purchase an aggregate of 1,628,570 shares of our Common Stock. The shares of the Company’s common stock acquired by the CEH Delaware Stockholders in such transactions constitute approximately 82.2% of the Company’s issued and outstanding Common Stock (including 68.9% owned by Guoying Shareholders through Ms. Sherry Li”) giving effect to the share and warrant exchange and the sale of the Company’s Common Stock pursuant to the Subscription Agreement, but not including any outstanding purchase warrants to purchase shares of the Company’s common stock, including the warrants issued pursuant to the Subscription Agreement. In connection with the closing of the Share Exchange Agreement, CEH Delaware purchased from the former principal stockholder of Buyonate an aggregate of 4 million shares of our common stock and then agreed to the cancellation of such shares.
 
The Share Exchange resulted in (i) a change in our control with a shareholder of CEH Delaware owning approximately 82.2% of issued and outstanding shares of the Company’s common stock, including the shares of common stock sold to PIPE investors pursuant to the Subscription Agreement, (ii) CEH Delaware becoming our wholly-owned subsidiary, and (iii) appointment of Mr. Hailong Liu as the Company’s sole director, Chief Executive Officer, Chief Financial Officer, Secretary and Treasurer.
 
2010 PIPE Transaction
 
On July 15, 2010 we consummated a Private Placement made pursuant to a Subscription Agreement dated as of July 9, 2010 (the “Purchase Agreement”) with certain of the Selling Stockholders, pursuant to which we sold units (the “Units”) to such Selling Stockholders.  Each Unit consists of four shares of our Common Stock, a warrant to purchase one share of Common Stock at an exercise price of $3.70 per share (a “Series C Warrant”) and a warrant to purchase one share of Common Stock at an exercise price of $4.75 per share (a “Series D Warrant”).  Additional Private Placements were consummated on July 26, 2010 and August 17, 2010. The aggregate gross proceeds from the sale of the Units was $5,251,548 and in such Private Placements, an aggregate of (a) 1,989,211 shares of our Common Stock, (b) Series C Warrants to purchase an aggregate of 497,303 shares of our Common Stock and (c) Series D Warrants to purchase an aggregate of 497,303 shares of our Common Stock was sold. 
 
Call Option Agreement and Reverse Acquisition
 
Mr. Hailong Liu is the CEO and chairman of Guoying. Mr. Liu is also CEO and Chairman of CEH Delaware upon consummation of 2008 and 2009 Share Transfer and CEO and Chairman of CEHD Nevada upon consummation of 2010 Share Exchange. Ms. Sherry Li serves as nominee shareholder to hold our Common Stock on behalf of Mr. Hailong Liu who served as a nominee shareholder for Guoying Shareholders to be in compliance with the PRC M&A rules and regulations.

Mr. Hailong Liu entered into a call option agreement (the “2010 February Call Option Agreement”) and voting trust agreement (the “2010 February Voting Trust Agreement) with Sherry Li dated February 10, 2010.  Pursuant to the 2010 February Call Option and Voting Trust Agreement, Ms. Sherry Li agreed to serve as nominee shareholder for Mr. Liu and grant Mr. Hailong Liu the voting power and call option to acquire 13,213,268 CEH Delaware shares held by Ms. Sherry Li.  Mr. Hailong Liu served as nominee shareholder for Guoying Shareholders. In February 2010, CEHD Delaware issued 13,213,268 CEH Delaware Shares, constituting 96.6% of issued and outstanding shares of CEH Delaware to Mr. Hailong Liu under the name of Sherry Li concurrent with the 2008 and 2009 Shares Transfers. Mr. Hailong Liu entered into a call option agreement (the “2010 July Call Option Agreement”) and voting trust agreement (the “2010 July Voting Trust Agreement”) with Sherry Li, dated July 9, 2010. Pursuant to the 2010 July Call Option Agreements, Mr. Liu received two-year options exercisable for 11,556,288 shares of common stock (the Option Shares) from Sherry Li concurrent with the 2010 July Share Exchange and Mr. Liu shall have right and option to acquire 50% of Option Shares upon first filing of a quarterly report on Form 10-Q with the SEC on August 23, 2010 following the execution of the Share Exchange Agreement and 50% of the remaining Option Shares 2 years after such filing by August 23, 2012. The Voting Trust Agreements provide that Ms. Sherry Li shall not vote or dispose of the respective portion of the shares of common stock without Mr. Liu’s prior written consent and is obligated to transfer Option Shares to Mr. Liu at nominal consideration of $0.001 per share par value. The Voting Trust Agreements further provides that, Sherry Li, the nominee shareholder, has no decision power to vote or dispose of the Option Shares without Mr. Liu’s consent.

Pursuant to the terms of the Call Option Agreement, Mr. Liu received 5,778,144 shares in August 2010 and 5,778,144 shares in January 2013 from Ms. Sherry Liu pursuant to the vesting schedule set forth in the Call Option Agreement. Upon exercise of the options, Mr. Liu purchased each share for $0.001 and upon Mr. Liu’s exercises of all of his options, he owned a majority of the Company’s outstanding shares of Common Stock. 
 
 
F-6

 
 
The 2008 and 2009 Share Transfer Transaction was accounted for as a reverse acquisition at historical costs since Guoying Shareholders obtained control of 96.6% of outstanding CEH Delaware Shares through Sherry Li as nominee shareholder and Guoying management, Mr. Hailong Liu, became the management of CEH Delaware. Accordingly, the merger of Guoying into CEH Delaware was recorded as a recapitalization of Guoying, with Guoying being treated as the continuing entity.  The historical financial statements presented are the financial statements of Guoying.
 
The exchange of shares pursuant to the July 10, 2010 Share Exchange was accounted for as a reverse acquisition at historical cost since CEH Delaware Shareholders obtained control of 82.2% of outstanding shares of the Company, including 68.9% of outstanding shares of the Company owned by Guoying Shareholders, and the management of CEH Delaware, Mr. Hailong Liu, became the management of the Company. Mr, Liu, who maintained control of Guoying prior to the mergers and subsequently, obtained control of CEH Delaware pursuant to 2009 Share Transfer, effectively obtained control of the Company upon completion of 2010 Share Exchange subject to the Voting Trust Agreement and Call Option Agreement. Accordingly, the merger of CEH Delaware into the Company was recorded as a recapitalization of CEH Delaware, with CEH Delaware being treated as the continuing entity.  The historical financial statements presented are the financial statements of CEH Delaware which are in essence the financial statements of Guoying.

2.
Summary of Significant Accounting Policies

Construction in Progress
 
Construction in progress at March 31, 2013 amounted to $8,221,538. During 2011, the Company started construction of four buildings, 4,800 square meters each and 19,200 square meters in total, on Pingqiao land to be used as warehouses to build the Company’s logistic center. The Company does not have sufficient capital to continue building the construction and will continue focusing on its electronics distribution business while it moves slowly on this construction by seeking business partners and financing.

Basis of Presentation

In the opinion of management, the accompanying balance sheets and related interim statements of income and comprehensive income, and cash flows include all adjustments, consisting only of normal recurring items, necessary for their fair presentation in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”). All significant inter-company transactions and accounts have been eliminated in the consolidation. The functional currency is the Chinese Renminbi (“RMB”); however the accompanying financial statements have been translated and presented in United States Dollars (“USD”). Interim results are not necessarily indicative of results for a full year. The information included in this Form 10-Q should be read in conjunction with information included in the Company’s 2012 Form 10-K filed on April 16, 2013 with the U.S. Securities and Exchange Commission.
 
Economic and Political Risks
 
The Company faces a number of risks and challenges as a result of having primary operations and marketing in the PRC. Changing political climates in the PRC could have a significant effect on the Company’s business.
 
Principles of Consolidation

The consolidated financial statements include the financial statements of the company, its wholly owned subsidiary CEH Delaware, and its wholly owned subsidiary Guoying. The financial statements of co-operative stores (exclusive franchise stores and non-exclusive franchise stores) are not consolidated as these stores are independently managed and they have no right to return their purchased goods.
 
All significant inter-company balances and transactions have been eliminated in consolidation.

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosures of contingent assets and liabilities, at the date of the financial statements and the reported amounts of income and expenses during the reporting period. Actual results could differ from those estimates.

Cash and Cash Equivalents

For purposes of the statements of cash flows, cash and cash equivalents includes cash on hand and cash in time deposits, certificates of deposit and all highly liquid debt instruments with original maturities of three months or less. Deposits held in financial institutions in the PRC are not insured by any government entity or agency. The Company issues acceptance bills to its suppliers through Chinese banks from time to time. Acceptance bills are in the form of notes payables that are written promises to pay stated sums of money at future dates. Standard practice in China requires Companies to maintain restricted deposits at those banks that issue acceptance bills to suppliers of the Company to ensure sufficient payment on demand.
 
 
F-7

 
 
Trade Accounts Receivable

The Company extends unsecured credit to its customers in the ordinary course of business but mitigates the associated risks by performing credit checks and actively pursuing past due accounts. Trade accounts receivable are recognized and carried at original invoice amount less an allowance for any uncollectible amounts. An allowance for doubtful accounts is established and determined based on management’s regular assessment of known requirements, aging of receivables, payment history, the customer’s current credit worthiness and the economic environment. These factors continuously change, and can have an impact on collections and the Company’s estimation process. These impacts may be material. Management reviews and maintains an allowance for doubtful accounts that reflects the management’s best estimate of potentially uncollectible trade receivables. Certain accounts receivable amounts are charged off against allowances after a designated period of collection efforts. Subsequent cash recoveries are recognized as income in the period when they occur. Allowance for doubtful debts amounted for accounts receivable to $363,144 and $362,016 as of March 31, 2013 and December 31, 2012, respectively. We do not set a specific date for payments from customers. The Company reviews the balance periodically and decides the collection time based on the market condition, the Company’s cash position, the potential purpose from the customers, the amount of the sales, and other conditions.
 
   
Beginning
balance
   
Cost
charged to
expense
   
Reduction
from
reverses
   
Ending
balance
 
December 31, 2012
 
$
2,198,376
   
$
43,288
   
$
1,897,648
   
$
362,016
 
March 31, 2013
 
$
362,016
   
$
1,128
   
$
-
   
$
363,144
 
 
The follow table shows the composition of trade accounts receivable by exclusive and non-exclusive franchise stores as of March 31, 2013 and December 31, 2012:

   
March 31, 2013
   
December 31, 2012
 
Exclusive franchise stores
 
$
536,130
   
$
2,693,729
 
Non-exclusive franchise stores
   
-
     
-
 
     
536,130
     
2,693,729
 
Allowance for doubtful accounts
   
(363,144
)
   
(362,016
)
 Accounts receivable, net
 
$
172,986
   
$
2,331,713
 
 
Advances

As is customary in the PRC, the Company makes advances to its suppliers for inventory and property and equipment.  Advances are classified as current assets when the advances relates to the purchase of inventory.  The Company also makes advances to suppliers for construction of its property and equipment.  Such advances are classified as long-term since the assets to which the advances relate are long-term assets. If the Company determines that the products for which it prepaid will not be delivered then an impairment charge is taken.
 
Inventories
 
Inventories are stated at the lower of cost, determined on a weighted average basis, and net realizable value. The cost of the inventory includes that costs of acquiring electronic products sold plus freight in costs incurred acquiring the inventory.  The freight costs are allocated to the individual products purchased.  Net realizable value is the estimated selling price, in the ordinary course of business, less estimated costs to complete and dispose. Inventories consist of the following:
 
   
March 31,
2013
   
December 31,
2012
 
Electronic products
 
$
2,616,937
   
$
956,779
 

Property, Plant and Equipment

Property, plant and equipment are carried at cost less accumulated depreciation. Depreciation is computed using the straight-line method over the useful lives of the assets. Major renewals are capitalized and depreciated; maintenance and repairs that do not extend the life of the respective assets are charged to expense as incurred. Upon disposal of assets, the cost and related accumulated depreciation are removed from the accounts and any gain or loss is included in income. Depreciation related to manufacturing is reported in cost of revenues. Depreciation not related to manufacturing is reported in selling, general and administrative expenses. Property, plant and equipment are depreciated over their estimated useful lives as follows:
 
 
F-8

 
 
Furniture and office equipment
5 years
Motor vehicles
10 years

Impairment of Long-Lived and Intangible Assets

Long-lived assets of the Company are reviewed annually to assess whether the carrying value has become impaired according to the guidelines established in FASB Codification (ASC) 360. The Company considers assets to be impaired if the carrying value exceeds the future projected cash flows from related operations. The Company also re-evaluates the periods of depreciation to determine whether subsequent events and circumstances warrant revised estimates of useful lives. As of March 31, 2013, the Company expects these assets to be fully recoverable. No impairment of assets was recorded in the periods reported.
 
Revenue Recognition – Product Sales

The Company receives revenue from sale of electronic products. The Company's revenue recognition policies are in compliance with ASC 605 (previously Staff Accounting Bulletin 104). The Company recognizes all product sales revenue at the date of shipment to customers, when a formal arrangement exists, the price is fixed or determinable, the delivery is completed, no other significant obligations of the Company exist and collectability is reasonably assured. The Company recognizes product sales revenue from our sales to exclusive franchise stores and non-exclusive franchise stores when the products are delivered to the respective store. Product sales to all co-operative stores are recorded at the gross amount billed to the store as we have determined that we are principal to the transaction because we are the primary obligor in the arrangement.
  
No return rights are granted to co-operative stores if they are unable to sell their purchased inventories to the end users. Additionally, our product sales from company-owned stores are covered by the respective manufacturers’ return and warranty policies and we receive full reimbursement for any costs associated with returns and warranty payments. As such, we do not estimate deductions or allowance for sales returns. The Company’s revenue from sales is presented as gross revenue. Payments received before all of the relevant criteria for revenue recognition are satisfied are recorded as unearned revenue. Unearned revenue amounted to $1,844,224 and $430,833 as of March 31, 2013 and December 31, 2012, respectively.

Our products delivered to franchise stores would be checked on site by such stores and, once the products are accepted by such stores, they will sign the acceptance notice. Rewards or incentives given to our retail franchise stores are an adjustment of the selling prices of our products sold to our customers; therefore, the consideration is characterized as a reduction of revenue when recognized in our income statement.
 
The Company recognizes its revenues net of value-added taxes (“VAT”). Currently, the Company is subject to beneficial treatment of income tax and VAT approved by the local Government and hence, a reduced fixed annual tax rate in amount of no more than approximately $1,200 cover income tax and value added taxes. 

Revenue Recognition – Franchise Fees

Franchise fees, including area development and initial franchise fees, continuing fees, and royalties (collectively referred to as “franchise fees”) received from co-operative stores (exclusive franchise stores and non-exclusive franchise stores) for the purpose of establishing new stores and royalties are charged to franchisees based on a percentage of a franchised store’s sales.

Franchise fees are accrued as unearned franchise revenue when received and are recognized as revenue when the respective franchised store opens, which is generally when we have fulfilled all significant obligations to the franchisee. Continuing fees and royalties are recognized in the period earned.

Currently, in connection with promotional efforts aimed at network growth, the Company has ceased charging franchise fees, continuing fees and royalties to our exclusive stores. Currently, in connection with promotional efforts aimed at network growth, the Company has ceased charging franchise fees, continuing fees and royalties to our exclusive store. As such, total franchise fees for the three months ended March 31, 2013 and March 31, 2012 were $0.
 
Cost of Goods Sold

Cost of goods sold consists primarily of the costs of the products sold, including freight in charges on those goods.
 
 
F-9

 
 
Selling Expenses

Selling expenses include costs incurred in connection with performing general selling activities, such as sales commissions, freight-out charges, marketing and advertisement costs, shipping and handling costs, and sales salaries.

General and Administrative Expenses

General and administrative expenses include the costs of non-selling related salaries and related employee benefits, professional service fees, rent and depreciation, warehousing costs, office supplies, bad debts expense, and amortization of intangible assets (land).
 
Shipping and Handling Costs

ASC 605-45-20 (formerly EITF No. 00-10, “Accounting for Shipping and Handling Fees and Costs” ) establishes standards for the classification of shipping and handling costs. Shipping and Handling costs include shipping and handling costs related to shipping and handling our products from our warehouses to buyers’ designated locations at our exclusive or non-exclusive franchise stores, and company owned stores (collectively referred to as the “Stores”). Shipping and handling costs that are billed to Stores are classified as revenue, while those costs not billed to Stores are classified as selling expenses. Shipping and handling costs billed to customers and included within revenue for the three months ended March 31, 2013 and 2012 were $0 because the Company did not charge any shipping and handling expenses from Stores. Shipping and handling costs not billed to Stores and included within selling expenses for the three months ended March 31, 2013 and 2012 were $75,800 and $189,972, respectively.

Advertising Costs

The Company expenses advertising costs as incurred. Advertising costs of $51,926 and $25,593 are included in selling expenses for the three months ended March 31, 2013 and 2012, respectively.

Foreign Currency and Comprehensive Income

The accompanying financial statements are presented in US dollars. The functional currency is the Renminbi (“RMB”) of the PRC. The financial statements are translated into US dollars from RMB at period-end exchange rates for assets and liabilities, and weighted average exchange rates for revenues and expenses. Capital accounts are translated at their historical exchange rates when the capital transactions occurred.
 
RMB is not freely convertible into the currency of other nations. All such exchange transactions must take place through authorized institutions. There is no guarantee the RMB amounts could have been, or could be, converted into US dollars at rates used in translation. At March 31, 2013 and December 31, 2012, the cumulative translation adjustment of $4,557,225 and $4,391,004, respectively, was classified as an item of other comprehensive income in the stockholders’ equity section of the consolidated balance sheet. For the three months ended March 31, 2013 and 2012, translation adjustment was $166,221and $480,807, respectively.
 
Income Taxes
 
The Company accounts for income taxes in accordance with ASC 740 (formerly SFAS 109, “Accounting for Income Taxes.”) Under the asset and liability method as required by ASC 740, deferred income taxes are recognized for the tax consequences of temporary differences by applying enacted statutory tax rates applicable to future years to differences between the financial statement carrying amounts and the tax bases of existing assets and liabilities. Under ASC 740, the effect on deferred income taxes of a change in tax rates is recognized in income in the period that includes the enactment date. A valuation allowance is recognized if it is more likely than not that some portion, or all of, a deferred tax asset will not be realized. As of March 31, 2013 and December 31, 2012, the Company did not have any deferred tax assets or liabilities, and as such, no valuation allowances were recorded at March 31, 2013 and December 31, 2012.
  
ASC 740 clarifies the accounting and disclosure for uncertain tax positions and prescribes a recognition threshold and measurement attribute for recognition and measurement of a tax position taken or expected to be taken in a tax return. ASC 740 also provides guidance on de-recognition, classification, interest and penalties, accounting in interim periods, disclosure and transition.
 
Under ASC 740, evaluation of a tax position is a two-step process. The first step is to determine whether it is more-likely-than-not that a tax position will be sustained upon examination, including the resolution of any related appeals or litigation based on the technical merits of that position. The second step is to measure a tax position that meets the more-likely-than-not threshold to determine the amount of benefit to be recognized in the financial statements. A tax position is measured at the largest amount of benefit that is greater than 50 percent likely of being realized upon ultimate settlement. Tax positions that previously failed to meet the more-likely-than-not recognition threshold should be recognized in the first subsequent period in which the threshold is met. Previously recognized tax positions that no longer meet the more-likely-than-not criteria should be de-recognized in the first subsequent financial reporting period in which the threshold is no longer met.

The Company’s operations are subject to income and transaction taxes in the United States and the PRC jurisdictions. Significant estimates and judgments are required in determining the Company’s worldwide provision for income taxes. Some of these estimates are based on interpretations of existing tax laws or regulations, and as a result the ultimate amount of tax liability may be uncertain. However, the Company does not anticipate any events that would lead to changes to these uncertainties.
 
 
F-10

 
 
Restrictions on Transfer of Assets Out of the PRC

Dividend payments by the Company are limited by certain statutory regulations in the PRC. No dividends may be paid by the Company without first receiving prior approval from the Foreign Currency Exchange Management Bureau. However, no such restrictions exist with respect to loans and advances.

Financial Instruments

ASC 825 (formerly SFAS 107, “Disclosures about Fair Value of Financial Instruments”) defines financial instruments and requires disclosure of the fair value of those instruments. ASC 820 (formerly SFAS 157, “Fair Value Measurements”), adopted July 1, 2008, defines fair value, establishes a three-level valuation hierarchy for disclosures of fair value measurement and enhances disclosure requirements for fair value measures. The carrying amounts reported in the balance sheets for current receivables and payables, including short-term loans, qualify as financial instruments and are a reasonable estimate of fair value because of the short period of time between the origination of such instruments, their expected realization and, if applicable, the stated rate of interest is equivalent to rates currently available. The three levels are defined as follows: 

 
·
Level 1: inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.

 
·
Level 2: inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, and inputs that are observable for the assets or liability, either directly or indirectly, for substantially the full term of the financial instruments.

 
·
Level 3: inputs to the valuation methodology are unobservable and significant to the fair value.
 
The Company did not identify any assets or liabilities that are required to be presented on the balance sheet at fair value in accordance with ASC 820.
 
Stock-Based Compensation

The Company records stock-based compensation expense pursuant to ASC 718 (formerly SFAS 123R, “Share Based Payment.”) The Company uses the Black-Scholes option pricing model which requires the input of highly complex and subjective variables including the expected life of options granted and the Company’s expected stock price volatility over a period equal to or greater than the expected life of the options. Because changes in the subjective assumptions can materially affect the estimated value of the Company’s employee stock options, it is management’s opinion that the Black-Scholes option pricing model may not provide an accurate measure of the fair value of the Company’s employee stock options. Although the fair value of employee stock options is determined in accordance with ASC 718 using an option pricing model, that value may not be indicative of the fair value observed in a willing buyer/willing seller market transaction.
 
Stock-based compensation expense is recognized based on awards expected to vest, and there were no estimated forfeitures as the Company has a short history of issuing options. ASC 718 (formerly SFAS 123R) requires forfeitures to be estimated at the time of grant and revised in subsequent periods, if necessary, if actual forfeitures differ from those estimates.

There was no stock based compensation for the three months ended March 31, 2013 and 2012.

Statement of Cash Flows

In accordance with ASC 230 (formerly SFAS No. 95 “Statement of Cash Flows”) cash flows from the Company's operations is calculated based upon the local currencies. As a result, amounts related to assets and liabilities reported on the statement of cash flows may not necessarily agree with changes in the corresponding balances on the balance sheet.
 
Segment Reporting

ASC 280 (formerly SFAS No. 131, “Disclosure about Segments of an Enterprise and Related Information”) requires use of the management approach model for segment reporting. The Company uses the management approach model for segment reporting, which is based on the way a company's management organizes segments within the company for making operating decisions and assessing performance. Reportable segments are based on products and services, geography, legal structure, management structure, or any other manner in which management disaggregates a company. The Company has determined that its operations consist of three reportable business segments as all revenue is derived from customers in the People’s Republic of China (PRC) and all of the Company’s assets are located in PRC.
 
 
F-11

 
 
Recent Accounting Pronouncements

The Company has reviewed all recently issued, but not yet effective, accounting pronouncements and does not believe the future adoption of any such pronouncements may be expected to cause a material impact on its financial condition or the results of its operations.
 
In February 2013, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") 2013-02, which requires entities to present information about significant items reclassified out of accumulated other comprehensive income (loss) by component either on the face of the statement where net income is presented or as a separate disclosure in the notes to the financial statements. This ASU is effective for the Company in the first quarter of fiscal 2014. We do not expect the adoption will have a significant impact on our consolidated financial statements.
  
In July 2012, the FASB issued ASU 2012-02, which amends how companies test for impairment of indefinite-lived intangible assets. The new guidance permits a company to assess qualitative factors to determine whether it is more likely than not that the fair value of an indefinite-lived intangible asset is less than its carrying amount as a basis for determining whether it is necessary to perform the annual impairment test. The ASU is effective for the Company in the first quarter of fiscal 2014. We do not expect the adoption will have a significant impact on our consolidated financial statements.
 
3.
Basic and Diluted Earnings Per Share

Basic and Diluted Earnings Per Share

Basic earnings per share excludes dilution and is computed by dividing income available to common stockholders by the weighted average common shares outstanding during the period. Diluted earnings per share takes into account the potential dilution that could occur if securities or other contracts to issue common stock were exercised and converted into common stock. Under this method, options and warrants are assumed to be exercised at the beginning of the period (or at the time of issuance, if later), and as if funds obtained thereby were used to purchase common stock at the average market price during the period. At March 31, 2013 and December 31, 2012, the Company had 0 and 0 warrants outstanding that were anti-dilutive.
 
  The following is a reconciliation of the basic and diluted earnings per share:
 
   
For the three months ended March 31,
   
2013
   
2012
 
Net income (loss) for earnings per share
 
$
8,221
   
$
(93,903
                 
Weighted average shares used in basic computation
   
16,775,113
     
16,775,113
 
                 
Diluted effect of warrants
   
-
     
-
 
                 
Weighted average shares used in diluted computation
   
16,775,113
     
16,775,113
 
                 
Earnings (loss)per share, basic
 
$
0.00
   
$
(0.01
                 
Earnings (loss)per share, diluted
 
$
0.00
   
$
(0.01
 
4.
Property and Equipment
 
  Property and equipment consisted of the following:

   
March 31, 2013
   
December 31, 2012
 
Vehicle
 
$
74,154
   
$
73,924
 
Furniture and office equipment
   
367,091
     
365,147
 
Other assets
   
-
     
-
 
Total property and equipment
   
441,245
     
439,071
 
Accumulated depreciation
   
(117,394
)
   
(96,366
)
Net property and equipment
 
$
323,851
   
$
342,705
 
 
Depreciation expense included in selling, general and administrative expenses for the three months ended March 31, 2013 and 2012 was $20,690 and $4,026, respectively.
 
 
F-12

 
 
5.
Other Receivables
 
Other receivables consisted of the following:

   
March 31, 2013
   
December 31, 2012
 
Hongrong Real Estate Company
 
 $
2,249,170
   
$
2,242,185
 
Deposit for office rent
   
32,200
     
32,100
 
Others
   
84,995
     
561,750
 
Subtotal
   
2,366,365
     
2,836,035
 
Allowance of other receivable
   
(2,249,170
)
   
(2,242,185
Total
 
 $
117,195
   
$
593,850
 

The Company loaned $2,249,170 to Hongrong Real Estate Company (“Hongrong”), an unrelated party, on August 20, 2012. The loan is due on August 19, 2013 and secured by a building owned by Hongrong as a collateral. An allowance of $2,249,170 was reserved due to the uncertainty of the collection as of March 31, 2013.
 
An allowance for loans receivable is recorded when circumstances indicate that collection of all or a portion of a specific balance is unrecoverable. The Company provides for allowances on other accounts receivable on a specific identification basis. Certain other loans receivable amounts are charged off against the allowance after a sufficient period of collection efforts. Subsequent cash recoveries are recognized as other income in the period when they occur. $2,249,170and $2,242,185 were reserved as bad debt expenses for other receivable as of March 31, 2013 and December 31, 2012, respectively.
 
6.
Related parties
 
Related party receivable amounted to $681,567 and $642,000 as of March 31, 2013 and December 31, 2012, respectively. Related party receivable is company loans with 10% annual interest rate  to the CEO for operating advances collateralized with the CEO's personal property. The term of the loan is from August 28, 2012 to May 27, 2013.

On January 3, 2011, the Company leased a land use right of 503 Chinese acres of land with twenty years term from Yumin Village, Sun Gang County, Jin An District (“Yumin Village”) for the company’s agricultural and forestry business at an annual rent of approximately $94,500. The Company paid approximately $94,500 and $94,500 rent for the years ended December 31, 2011 and 2012, respectively.
 
On January 1, 2011, the Company leased 5,006 Chinese acres of land from Yumin Village for thirty years at an annual rent of approximately $961,000 (RMB 6,007,200). The Company paid approximately $961,000 and $0 rent for the years ended December 31, 2011 and 2012, respectively. 

On December 9, 2012, the Company transferred land use right of the 5,006 and 503 Chinese acres of land together with plants grown on the leased land to Lu’an Senyuan Ecological Park Ltd. (“Senyuan”), an affiliated company controlled and owned by the father and ex-wife of the CEO of Guoying, for approximately $1,123,500, due by October 2015. Guoying will make payment of the unpaid rent of $964,156 (RMB 6,007,200) of the 5,006 Chinese acres of land for year 2012 due to Yumin Village from the receivable due from Senyuan.
 
 
In the three months ended March 31, 2013, Senyuan paid $37,527 (RMB499,800) to the Company and the payment was booked as reduction of operating expenses.The Company has fully reserved bad debt expenses allowance for the balance of related party receivable from Senyuan due to the uncertainty of the collection. 
 
7.
Advances
 
The current advances to suppliers amounted to $20,061,302and $17,532,739 as of March 31, 2013 and December 31, 2012, respectively. The Company initially booked all advances for construction of property and equipment as construction in progress. The Company then adjusts the amount that has not been used in construction in progress to long term advances for construction of property and equipment based on percentage of completion. 

Long term advances related to construction amounted to $13,772,262 and $13,954,191 as of March 31, 2013 and December 31, 2012, respectively. The advances to suppliers for construction of its property and equipment are classified as long-term since the assets to which the advances relate are long-term assets. If the Company determines that the products for which it prepaid will not be delivered then an impairment charge is taken. The Company transfers long term advances related to construction to construction in progress once used in construction.
 
 
F-13

 
 
8.
Intangible Assets

Intangible assets amounted to $15,295,000 and $15,381,250 as of March 31, 2013 and December 31, 2012, respectively. Intangible assets consisted of the following:

   
March 31, 2013
   
December 31, 2012
 
Trade mark
 
$
1,352
   
$
1,348
 
Land use rights
   
16,100,000
     
17,215,013
 
Less accumulated amortization
   
(806,352
)
   
(1,835,111
)
Land use rights, net
 
$
15,295,000
   
$
15,381,250
 

The Chinese government owns all land in the PRC. However, the government grants "land use rights" for terms ranging from 20 to 50 years. The Company is amortizing the cost of land use rights over the usage terms of 30 years. Intangible assets are reviewed at least annually and more often if circumstances dictate, to determine whether their carrying value has become impaired. The Company considers assets to be impaired if the carrying value exceeds the future projected cash flows from related operations. The Company also re-evaluates the periods of amortization to determine whether subsequent events and circumstances warrant revised estimates of useful lives. As of March 31, 2013, the Company determined that there had been no impairment.

Approximately $15,740,000 was paid to an unrelated party - Pingqiao Industrial Park in Luan city, Anhui Province, China for acquiring land use rights. The Company intends to construct a factory, research and development center and a commercial center on this land.

Approximately $6,296,000 was paid to Youbang Pharmaceuticals Co., Ltd., an unrelated party for acquiring land use rights as of December 31, 2010. The Company intended to build a warehouse and distribution center on this land. $6,296,000 was returned to the Company as of December 31, 2012. The agreement was canceled due to the seller’s failure to provide land use right certificate.
 
On January 3, 2011, the Company leased a land use right of 503 Chinese acres of land with twenty years term from Yumin Village, Sun Gang County, Jin An District (“Yumin Village”) for the company’s agricultural and forestry business at an annual rent of approximately $94,500. The Company paid approximately $94,500 and $94,500 rent for the years ended December 31, 2011 and 2012, respectively.
 
On January 1, 2011, the Company leased 5,006 Chinese acres of land from Yumin Village for thirty years at an annual rent of approximately $961,000 (RMB 6,007,200). The Company paid approximately $961,000 and $0 rent for the years ended December 31, 2011 and 2012, respectively. 

On December 9, 2012, the Company transferred land use right of the 5,006 and 503 Chinese acres of land together with plants grown on the leased land to Lu’an Senyuan Ecological Park Ltd. (“Senyuan”), an affiliated company controlled and owned by the father and ex-wife of the CEO of Guoying, for approximately $1,123,500, due by October 2015.  Guoying will make payment of the unpaid rent of $964,156 (RMB 6,007,200) of the 5,006 Chinese acres of land for year 2012 due to Yumin Village from the receivable due from Senyuan.

The Company has fully reserved bad debt expenses allowance for the related party receivable from Senyuan due to the uncertainty of the collection. 

Amortization expenses amounted $133,917 and $157,951 for the three months ended March 31, 2013 and 2012, respectively.

The Company amortizes Pingqiao Industrial Park land use right over 30 years as the Company estimates that it will use the land use right for the construction purpose for a period of 30 years. The Company has amortized land use right for a portion of the Pingqiao land for the period before it received a land use right certificate because the Company has advanced a down payment for the land, built constructions on the land, and received the land use right for a parcel of the land. The Company will amortize land use right for the remaining parcel of Pingqiao land when the Company pays the remaining $3.7 million land use right and builds constructions on such land. The government may not remove our facilities from the land which we have obtained the land use right certificate but could remove any future constructions that we build on the land which we have not obtained land use right certificate.”
 
9.
Accounts Payable and Accrued Expenses

Accounts payable and accrued expenses consisted of the following:
   
   
March 31, 2013
   
December 31, 2012
 
Accounts payable
 
$
-
   
$
-
 
Accrued payroll
   
90,012
     
79,576
 
Claimed unpaid legal fee in dispute
   
145,309
     
145,308
 
Total
   
235,321
     
224,884
 
 
 
F-14

 
 
10.
Short Term Bank Loan
 
As of March 31, 2013, the Company has a short term bank loans of $1,610,000 collaterized with land use right.
 
One loan is from Rural Credit Cooperatives Of Luan, amounting to $805,000 as of March 31, 2013 , starting on April 28, 2012 and due on April 28, 2013, with an interest rate of 11.808% per annual, and collateralized with land use right.
 
The other loan is from Rural Credit Cooperatives of Luan, amounting to $805,000 as of March 31, 2013, starting on August 17, 2012 and due on August 17, 2013, with an interest rate of 11.7% per annual, and guaranteed by Anhui Juneng Guarantee Company.
  
Additional loan might be obtained to fund operating activities by the Company in the future.

11.
Other Payables

Other payables at March 31, 2013 and December 31, 2012 consisted of the following:
 
   
March 31, 2013
   
December 31, 2012
 
HaiFeng Trading Co.
 
$
3,284,400
   
$
3,274,200
 
Others
   
238,545
     
237,845
 
 Total
 
$
3,522,945
   
$
3,512,045
 
 
12.
Stockholders’ Equity

Pursuant to Share Transfer Agreements dated December 2008 and 2009, Guoying Shareholders transferred 100% of shares of Guoying Electronic Group Co, Ltd. to CEH Delaware in exchange for an aggregate of 13,213,268   CEH Delaware Shares held by Sherry Li who served as nominee shareholder through 2010 February Voting Trust and Call Option Agreements for Mr. Hailong Liu who served as nominee shareholder for Guoying Shareholders , constituting 96.6% of issued and outstanding shares of CEH Delaware and for a consideration of RMB 1,000,000 (the “Purchase Price”).   Guoying became a wholly foreign-owned subsidiary (“WFOE”) of CEH Delaware.

The Company entered into a Share Exchange Agreement, dated as of July 9, 2010 (the “Share Exchange Agreement”) with CEH Delaware and certain stockholders and warrant holders of CEH Delaware (the “CEH Delaware Stockholders”).  Pursuant to the Share Exchange Agreement, on July 15, 2010, 10 CEH Delaware Stockholders transferred 100% of the outstanding shares of common stock and preferred stock and 100% of the warrants to purchase common stock of CEH Delaware held by them, in exchange for an aggregate of 13,785,902   newly issued shares of the Company’s Common Stock  (including 13,665,902 shares of common stock issued pursuant to the Share Exchange Agreement dated July 22, 2010, and 120,000 shares of common stock issued to consultants related to their professional services) and warrants to purchase an aggregate of 1,628,570 shares of our Common Stock. The shares of the Company’s common stock acquired by the CEH Delaware Stockholders in such transactions constitute approximately 82.2% of the Company’s issued and outstanding Common Stock giving effect to the share and warrant exchange and the sale of the Company’s Common Stock pursuant to the Subscription Agreement, but not including any outstanding purchase warrants to purchase shares of the Company’s common stock, including the warrants issued pursuant to the Subscription Agreement. In connection with the closing of the Share Exchange Agreement, CEH Delaware purchased from the former principal stockholder of Buyonate an aggregate of 4 million shares of our common stock and then agreed to the cancellation of such shares.

The Share Exchange resulted in (i) a change in our control with a shareholder of CEH Delaware owning approximately 82.2%of issued and outstanding shares of the Company’s common stock, including the shares of common stock sold to PIPE investors pursuant to the Subscription Agreement, (ii) CEH Delaware becoming our wholly-owned subsidiary, and (iii) appointment of Mr. Hailong Liu as the Company’s sole director, Chief Executive Officer, Chief Financial Officer, Secretary and Treasurer.
 
The exchange of shares pursuant to the July 10, 2010 Share Exchange was accounted for as a reverse acquisition at historical cost since the controlling stockholder and beneficial owner of CEH Delaware obtained control of the Company and the management of CEH Delaware became the management of the Company. Mr., Liu, who maintained control of Guoying prior to the mergers and subsequently, obtained control of CEH Delaware pursuant to 2009 Share Transfer, effectively obtained control of the Company upon completion of Share Exchange subject to the Voting Trust Agreement and Call Option Agreement.
 
Shares issued for cash

There was no issuance of common stock for cash during the three months ended March 31, 2013.  
 
 
F-15

 
 
Warrants

On July 9, 2010, in connection with the Share Exchange Agreement between the Company and CEH Delaware, the Company issued 314,285 series A warrants to CEH Delaware shareholders. The series A warrants carry an exercise price of $2.19 and a 3-year term. The Company also issued 314,285 series B warrants to CEH Delaware shareholders. The series B warrants carry an exercise price of $2.63 and a 3-year term. The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

On July 9, 2010, in connection with the Share Subscription, the Company issued 497,303 series C warrants with an exercise price of $3.70 and a 3-year term to investors. The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

On July 9, 2010, in connection with the Share Purchase Agreement, the Company issued 497,303series D warrants with an exercise price of $4.75 and a 3-year term to a professional who held warrants with CEH Delaware. The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

On July 9, 2010, in connection with the Share Exchange Agreement between the Company and CEH Delaware, the Company issued 1,000,000 series E warrants with an exercise price of $0.25. The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

On July 13, 2010, in connection with the Share Subscription Agreement, the Company issued to Hunter Wise, a placement agent series F(i) warrants to purchase 31,429 shares of Common Stock exercisable for a period of five years at an exercise price of $1.75 per share and series F(ii) warrants to purchase 94,329 shares of Common Stock exercisable for a period of five years at an exercise price of $2.64 per share. In connection with the subscription, the Company issued to American Capital Partners, a placement agent series F(iii) warrants to purchase 104,592 shares of Common Stock exercisable for a period of five years at an exercise price $2.64 per share.

On July 9, 2010, in connection with share issuance, the Company issued 50,000 series G warrants with an exercise price of $2.64 and a 3-year term to a professional firm. The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.
  
The Company is not required to register the shares of Common Stock issuable upon exercise of our Series F and Series G warrants at this time and the Company cannot estimate when or whether it will be required to register such shares.

The fair value of the Series C and Series D warrants that were issued as part of the Company’s July 2010 private placements were $393,592 and $113,680, respectively.  The fair value of the Series E and Series F warrants that were issued to the placement agent in July 2010 were $4,119,275 and $435,901, respectively.  The fair value of the Series G warrants that were issued to a professional firm in July 2010 was $87,538. The total fair value of the warrant issued was $5,149,986, however, all of these warrants were issued to investors in the private placement, the placement agent or a professional firm that performed services directly related to the private placement.  The recording of the value of these warrants had no impact in the financial statements as the entry was to debit and credit additional paid in capital for the value of the warrants of $5,149,986.
 
Warrants consisted of the following:

   
Warrants
Outstanding
   
Warrants
Exercisable
   
Weighted
Average
Exercise
Price
   
Average
Remaining
Contractual
Life
   
Intrinsic
Value
 
Outstanding, December 31, 2011
   
2,903,526
     
2,903,526
   
2.30
     
2.41
   
 $
-
 
Granted
   
-
     
-
     
-
     
-
     
-
 
Forfeited
   
-
     
-
     
-
     
-
     
-
 
Exercised
   
-
     
-
     
-
     
-
     
-
 
Outstanding, December 31, 2012
   
2,903,526
     
2,903,526
     
2.30
     
1.41
     
-
 
Granted
   
-
     
-
     
-
     
-
     
-
 
Forfeited
   
-
     
-
     
-
     
-
     
-
 
Exercised
   
-
     
-
     
-
     
-
     
-
 
Outstanding, March 31, 2013
   
2,903,526
     
2,903,526
   
$
2.30
     
1.16
   
$
-
 
 
 
F-16

 
 
Warrants referred to in the preceding paragraphs do not trade in an active securities market, and as such, the Company estimates the fair value of these warrants using the Black-Scholes option pricing model using the following assumptions:
 
   
March 31, 2013
   
December 31, 2012
 
Series A, B, C, D, G
               
Annual dividend yield
   
-
     
-
 
Expected life (years)
   
0.75
     
1.00
 
Risk-free interest rate
   
0.30
%
   
0.30
%
Expected volatility
   
12
%
   
12
%
 
   
March 31, 2013
   
December 
31, 2012
 
Series E, F
               
Annual dividend yield
   
-
     
-
 
Expected life (years)
   
2.75
     
3.00
 
Risk-free interest rate
   
0.30
%
   
0.30
%
Expected volatility
   
12
%
   
12
%
 
13.
Statutory Reserve Fund

The laws and regulations of the PRC require that before a Sino-foreign cooperative joint venture enterprise distributes profits to its partners, it must first satisfy all tax liabilities, provide for losses in previous years, and make allocations in proportions determined at the discretion of the board of directors, after the statutory reserves. The statutory reserves include the surplus reserve fund, the common welfare fund, and the enterprise fund. These statutory reserves represent restricted retained earnings.
 
The Company is required to transfer 10% of its net income, as determined in accordance with the PRC’s accounting rules and regulations, to a statutory surplus reserve fund until such reserve balance reaches 50% of the Company’s registered capital.
 
The transfer to this reserve must be made before distribution of any dividends to shareholders. For the three months ended March 31, 2013 and 2012, the Company transferred $0and $0, respectively, to this reserve. The surplus reserve fund is non-distributable other than during liquidation and can be used to fund previous years’ losses, if any, and may be utilized for business expansion or converted into share capital by issuing new shares to existing shareholders in proportion to their shareholding or by increasing the par value of the shares currently held by them, provided that the remaining reserve balance after such issue is not less than 25% of the registered capital.
 
Enterprise fund
 
The enterprise fund may be used to acquire fixed assets or to increase the working capital to expand production and operations of the Company. No minimum contribution is required and the Company has not made any contribution to this fund. For the three months ended March 31, 2013 and 2012, the Company transferred $0 and $0, respectively, to this reserve.
 
14.
Employee Welfare Plan

The Company has established its own employee welfare plan in accordance with Chinese law and regulations. The Company makes contributions to an employee welfare plan. The total expense for the above plan was $34,678 and $31,809 for the three months ended March 31, 2013 and 2012, respectively.

15.
Other Income (Expense)
 
Other income for the three months ended March 31, 2013 amounted to $260,989. Other expense for the three months ended March 31, 2012 amounted to $815. Other income includes mainly $261,791interest income. Other expense for the three months ended March 31, 2013 and 2012 are as follows:
 
   
For the three months ended March 31,
 
   
2013
   
2012
 
Other expense:
           
Financial Income (expense)
 
$
261,791
   
$
(815
)
Other income
   
-
     
-
 
Other expense
   
(802
)
   
-
 
Total other income (expense)
 
$
260,989
   
$
(815
)
 
 
F-17

 
 
16.
Income Tax
 
The Company is registered in the State of Nevada and has operations in primarily two tax jurisdictions – the People’s Republic of China and the United States. For operation in the US, the Company has incurred net accumulated operating losses for income tax purposes. The Company believes that it is more likely than not that these net accumulated operating losses will not be utilized in the future. Therefore, the Company has provided full valuation allowance for the deferred tax assets arising from the losses at these locations as of March 31, 2013. Accordingly, the Company has no net deferred tax assets.
 
Our effective tax rates were approximately 0% and 0% for the three months ended March 31, 2013 and 2012, respectively. Currently the local government and central government tax benefit will expire on March 31, 2013 and December 31, 2013, respectively. Our effective tax rate was lower than the U.S. federal statutory rate due to the fact that our operations are carried out in foreign jurisdictions, which are subject to lower income tax rates.

The following table reconciles the U.S. statutory rates to the Company’s effective tax rate for the three months ended March 31, 2013 and 2012:

   
2013
   
2012
 
             
U.S. Statutory rates
   
34.00
%
   
34.00
%
                 
Foreign income not recognized in USA
   
(34.00
)
   
(34.00
)
                 
China income taxes
   
25.00
     
25.00
 
                 
China income tax exemption
   
(25.00
)
   
(25.00
)
                 
Total provision for income taxes
   
0.00
%
   
0.00
%
 
The provision for income taxes from continuing operations on income consists of the following for the three months ended March 31, 2013 and 2012:
 
   
For the three months ended March 31
 
   
2013
   
2012
 
US current income tax expense (benefit)
           
Federal
 
$
   
$
 
State
 
$
   
$
 
PRC current income tax expense (benefit)
 
$
   
$
 
Total provision for income tax
 
$
   
$
 
 
United States of America
 
As of March 31, 2013, the Company in the United States had approximately $2,378,190 in net operating loss carry forwards available to offset future taxable income. Federal net operating losses can generally be carried forward 20 years. The deferred tax assets for the United States entities at March 31, 2013 consists mainly of net operating loss incurred in 2011 and were fully reserved as the management believes it is more likely than not that these assets will not be realized in the future.
 
 
The following table sets forth the significant components of the net deferred tax assets for operation in the US as of March 31, 2013 and December 31, 2012.
 
   
March 31, 2013
   
December 31, 2012
 
Net operation loss carry forward
 
$
(2,378,190
)
 
$
(2,378,190
)
Total deferred tax assets
   
784,803
     
784,803
 
Less: valuation allowance
   
(784,803
)
   
(784,803
)
Net deferred tax assets
   
     
 
Change in valuation allowance
 
$
   
$
 
 
People’s Republic of China (PRC)

Under the Income Tax Laws of the PRC, the Company’s subsidiaries are generally subject to an Enterprise Income Tax (EIT) at a standard rate of 25% on income reported in the statutory financial statements after appropriate tax adjustments. The State Tax Bureau of Lu’An City, Anhui province issued an income tax benefit approval to Guoying on September 2, 2007 providing that Guoying is subject to income tax and VAT benefit treatment of reduced rate of RMB 7,500 tax payment per year (including income tax and VAT) valid from October 1, 2007 until December 31, 2010. The State Tax Bureau of Lu’An City, Anhui province issued an income tax benefit approval to Guoying on December 10, 2011 providing that Guoying is subject to income tax and VAT benefit treatment of reduced rate of RMB 7,500 tax payment per year (including income tax and VAT) valid from December 1, 2011 until December 31, 2013. However, according to the approval, Guoying has option to pay more tax per year at its discretion. Therefore, currently, Guoyingis charged at a fixed annual amount of reduced tax rate of no less than RMB7, 500 per year that changes every year to cover all types of taxes including income taxes. The income tax expenses for the three months ended March 31, 2013 and 2012 are $0 and $0, respectively. There were no significant book and tax basis differences.
 
 
F-18

 
 
17.
Concentration of Credit Risks and Uncertainties and Commitments and Contingencies

Credit Risk

The Company’s practical operations are all carried out in the PRC. Accordingly, the Company’s business, financial condition, and results of operations may be influenced by the political, economic and legal environments in the PRC, and by the general state of the PRC's economy.
 
The Company’s operations in the PRC are subject to specific considerations and significant risks not typically associated with companies in North America and Western Europe. These include risks associated with, among others, the political, economic and legal environments and foreign currency exchange. The Company’s results may be adversely affected by changes in governmental policies with respect to laws and regulations, anti-inflationary measures, currency conversion and remittance abroad, and rates and methods of taxation, among other things.

Concentration of credit risk exists when changes in economic, industry or geographic factors similarly affect groups of counter parties whose aggregate credit exposure is material in relation to the Company’s total credit exposure.

For the three months ended March 31, 2013 and 2012, there is no major customer that individually comprised more than 10% of the Company’s total sales.
 
There are four major vendors accounting for over 10% of the Company’s total purchases for the three months ended March 31, 2013, with ShangdongHuangming Solar Power Sales Co. accounting for 29%, Lu’AnZhongxing Trade Co. accounting for 16%, Shenzhen Skyworth · RGB Electronics Co. Anhui Branch accounting for 14%, Ningbo HailuElectric Appliance Co., Ltd. accounting for 11%. The accounts payable balance as of March 31, 2013 for these four vendors was $0. There are two major vendors each accounting for over 10% of the Company’s total purchases for the year ended March 31, 2012, with ShangdongHuangming Solar Power Sales Co. accounting for 44%, Guangdong Zhigao air conditioners Co. accounting for 10%. T he accounts payable balance as of March 31, 2012 for these two vendors was $0.

The Company’s exposure to foreign currency exchange rate risk primarily relates to cash and cash equivalents and short-term investments, denominated in the U.S. dollar. Any significant revaluation of RMB may materially and adversely affect the cash flows, revenues, earnings and financial position of the Company.

Contingency

The Company is in litigation with its prior attorney, who commenced an action against the company in the Supreme Court of the State of New York County of New York on February 2011 for approximately $145,308.14 plus accrued interest for legal services provided to China Financial Services, a financial advisory firm, on behalf of the Company. The Company intends to contest this action and believes that there are defenses available to the Company. This amount has been accrued as of March 31, 2013 and is included in accrued expenses.
 
In connection with our private placement in July and August 2010, we entered into a Subscription Agreement with the investors which set forth the rights of the investors to have the registrable shares registered with the SEC for public resale.  Pursuant to the registration rights provisions, we agreed to file the registration statement pursuant to the Subscription Agreement to be declared effective by the Securities and Exchange Commission (the “Commission”) by the date (the “Required Effectiveness Date”) which is not later than the earlier of (x) one hundred eighty (180) calendar days after the final closing date of the Offerings dated July 9, 2010, or (y) ten (10) business days after oral or written notice to the Company or its counsel from the Commission that it may be declared effective.  The registration statement has not been declared effective before the Required Effectiveness Date (the “Required Effectiveness Failure”). As liquidated damages (“Liquidated Damages”), the Company shall deliver to the Subscribers, as on a pro-rata basis an amount equal to one-half percent (0.5%) of the aggregate Issue Price of the Purchased Securities owned of record by such Subscribers on the first business day after the Non-Registration Event and for each subsequent thirty (30) day period. The maximum aggregate Liquidated Damages payable to the Subscriber under this Agreement shall be five percent (5%) of the aggregate Issue Price paid by the Subscribers. The registration statement was not declared effective by Required Effectiveness Date, as such an Effectiveness Failure occurred and the Company made an estimate of the probable amount in year 2012 that it would pay in damages and accrued $262,500. 
 
 
F-19

 
 
In connection with our private placement in July and August 2010, the Company entered into an Amended and Restated Settlement Agreement with investor representatives and certain investors dated July 18, 2012, wherein the Company has paid $179,020.51 as of June 30, 2012 and it agreed to pay additional $50,000 by July 31, 2012 and the remaining $33,479.49 by August 31, 2012. As of September 30, 2012, the Company has made payment of Liquidated Damages in full amount of $262,500.  In consideration of full payment of liquidated damages, the investors forever releases and discharges the Company, its shareholders, subsidiaries, affiliates, successors, and assigns (collectively, the "Releasees") from any and all claims, demands, causes of action, and liabilities of any kind whatsoever arising out of or in connection with the Subscription Agreements and Share Exchange Agreement, and the failure of the Company to perform any of its obligations thereunder up to the execution date of the Amended Settlement Agreement. In particular, the investors agreed to waive their rights to claim any more liquidated damages and declare any future Event of Default under Section 7(o) “Further Registration Statements”, Section 7(r) “Uplisting” and Section 9(d) “Non-Registration Events” of their Subscription Agreements.  

Further, pursuant to Section 7(d) of the Subscription Agreement, the Company has right to terminate or suspend registration statement or its reporting and filing obligations, unless relevant securities laws and regulations provide otherwise, until the later to occur of (i) two (2) years after the Final Closing Date by August 2012, or (ii) the Purchased Securities can be resold or transferred by the Subscribers pursuant to Rule 144(b)(1)(i) since August 2011.  
 
Operating Leases
 
The Company leases various facilities under operating leases that terminate on various dates.
 
The Company incurred rent expenses of $40,384 and $40,087 for the three months ended March 31, 2013 and 2012 respectively.
 
The lease expenses for the next five years are estimated to be as follows:  

2014
 
$
130,253
 
2015
   
12,727
 
2016
   
12,727
 
2017
   
12,727
 
2018
   
5,303
 
Thereafter
   
-
 
Total
 
$
173,737
 
 
Obligations for Land Use Rights
 
The Company entered into a Land Investment Agreement on October 28, 2010 and a supplemental Deposit Agreement on December 28, 2010 with the management committee of Pingqiao Industrial Park (the “Pingqiao Committee”), under which the Pingqiao Committee is obligated to assist the Company to obtain a land use right for 164,983 square meters (approximately 300 Chinese acres) to be issued by local people's government where our construction and investment project will be built.  The Land Use Right Certificate is to be approved and issued by People’s Government of Yu An District and Pingqiao Committee is the management committee in charge of project investment on this parcel of land. 120 Chinese acres of this land is for commercial use and 180 Chinese acres of this land is for industrial use. The Company paid RMB 100 million (approximately $15.74 million) of the purchase price as of December 31, 2010. The Company is not obligated to pay the remaining $3.7 million until it receives the land use right certificate issued by relevant PRC government pursuant to the Land Investment Agreement. The Company believes that if the land use right certificate is not granted to the Company by the local government, the Company will get a refund of the retainer from Pingqiao Committee pursuant to its contractual rights.
  
18.
Segment information
 
ASC 280 requires use of the “management approach” model for segment reporting. The management approach model is based on the way a company’s management organizes segments within the company for making operating decisions and assessing performance. Reportable segments are based on products and services, geography, legal structure, management structure, or any other manner in which management disaggregates a company.
 
The Company was organized into three main business segments: (1) Exclusive franchise stores, (2) Non-exclusive franchise stores, and (3) Company owned stores. The following table presents a summary of operating information for the three months ended March 31, 2013 and 2012, and certain year-end balance sheet information as of March 31, 2013 and December 31, 2012, respectively.
 
 
F-20

 
 
   
For the three months ended March 31,
 
   
2013
   
2012
 
Revenues from unaffiliated customers:
           
Exclusive franchise stores
 
$
3,909,069
   
$
9,780,970
 
Non-exclusive stores
   
401,690
     
3,057,228
 
Company owned stores
   
1,193,501
     
660,298
 
Consolidated
 
$
5,504,260
   
$
13,498,496
 
Gross Profit:
               
Exclusive franchise stores
 
$
324,738
   
$
650,640
 
Non-exclusive stores
   
32,733
     
203,070
 
Company owned stores
   
126,271
     
54,468
 
Consolidated
 
$
483,742
   
$
908,178
 
                 
Depreciation and amortization:
               
Exclusive franchise stores
 
$
-
   
$
-
 
Non-exclusive stores
   
-
     
-
 
Company owned stores
   
-
     
-
 
Corporate
   
154,607
     
161,976
 
Consolidated
 
$
154,607
   
$
161,976
 
Capital expenditures:
               
Exclusive franchise stores
 
$
-
   
$
-
 
Non-exclusive stores
   
-
     
-
 
Company owned stores
   
-
     
-
 
Corporate
 
805
   
379,304 
 
Consolidated
 
$
805
   
$ 379,304 
 
 
Identifiable assets:
 
As of March
31, 2013
   
As of December
31, 2012
 
Exclusive franchise stores
 
$
-
   
$
-
 
Non-exclusive stores
   
-
     
-
 
Company owned stores
   
-
     
-
 
Corporate
   
61,558,379
     
59,940,697
 
Consolidated
 
$
61,558,379
   
$
59,940,697
 
 
 
19.
Subsequent Events
 
Related party receivable of $681,567 as of March 31, 2013 was due from the CEO of Guoying by May 27, 2013. The CEO of Guoying paid the related party receivable in full in May 2013.
 
 
F-21

 
 
CHINA ELECTRONICS HOLDINGS, INC AND SUBSIDIARIES
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
   
Page
 
Report of Independent Registered Public Accounting Firm
   
F-2
 
         
Consolidated Balance Sheets as at December 31, 2012 and December 31, 2011
   
F-3
 
         
Consolidated Statements of Income for the years ended as at December 31, 2012 and 2011
   
F-4
 
         
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2012 and 2011
   
F-5
 
         
Consolidated Statements of Cash Flows for the years ended as at December 31, 2012 and 2011
   
F-6
 
         
Notes to Consolidated Financial Statements
   
F-7
 
 
 
F-1

 
 
Report of Independent Registered Public Accounting Firm
 
Board of Directors and Stockholders of                                                                  
China Electronics Holdings, Inc. and Subsidiaries
 
We have audited the accompanying balance sheets of China Electronics Holdings, Inc. and Subsidiaries as of December 31, 2012 and 2011, and the related statements of income, stockholders' equity, and cash flows for the two years period ended December 31, 2012. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits.
 
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
 
In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of China Electronics Holdings, Inc. and Subsidiaries as of December 31, 2012 and 2011, and the results of their operations and their cash flows for the two years period ended December 31, 2012, in conformity with U.S. generally accepted accounting principles.

As discussed in note 21, the Company restated its financial statements for the year ended December 31, 2012.
 
/s/ Kabani & Company, Inc.
 
Certified Public Accountants

Los Angeles, California
April 16, 2013 except for note 6, 8 and 21 which are as of May 22, 2013
 
 
F-2

 
 
CHINA ELECTRONICS HOLDINGS, INC AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31, 2012 AND 2011
 
   
DECEMBER 31,
 
   
2012
   
2011
 
             
Assets
           
Current assets
           
Cash and cash equivalents
 
$
9,465
   
$
171,838
 
Trade accounts receivable, net of allowance for doubtful accounts of $362,016 and $2,198,376, respectively
   
2,331,713
     
9,431,556
 
Other receivable, net
   
593,850
     
4,753,480
 
Related party receivable, net
   
642,000
     
-
 
Advances
   
17,532,739
     
6,722,052
 
Inventories, net
   
956,779
     
1,804,870
 
Total current assets
   
22,066,546
     
22,883,796
 
   
 
         
Noncurrent assets
 
 
         
Property, plant and equipment, net
   
342,705
     
531,107
 
Construction in progress
   
8,196,005
     
5,704,347
 
Advances - Long term
   
13,954,191
     
13,464,311
 
Intangible assets
   
15,381,250
     
15,711,584
 
Total noncurrent assets
   
37,874,151
     
35,411,349
 
                 
Total assets
 
$
59,940,697
   
$
58,295,145
 
                 
Liabilities and Stockholders' Equity
               
Current liabilities :
               
Accounts payable and accrued expenses
 
$
224,884
   
$
237,482
 
Short term bank loans
   
1,605,000
     
-
 
Other payable
   
3,512,045
     
4,806,278
 
Due to Related Party (restated)
   
964,156
         
Customer deposit
   
430,833
     
-
 
Tax Payable
   
103
     
-
 
Total current liabilities (restated)
   
6,737,021
     
5,043,760
 
                 
Total liabilities (restated)
   
6,737,021
     
5,043,760
 
                 
Equity
               
Stockholders' equity
               
Preferred stock, $0.0001 par value; 50,000,000 shares authorized; 0 shares issued and outstanding as of December 31, 2012 and December 31, 2011
   
-
     
-
 
Common stock, $0.0001 par value; 150,000,000 shares authorized; 16,775,113 shares and 16,775,113 issued and outstanding as of December 31, 2012 and December 31, 2011, respectively
   
1,678
     
1,678
 
Additional paid in capital
   
15,341,710
     
15,341,710
 
Retained earnings
   
29,609,970
     
30,602,014
 
Statutary reserve
   
3,849,684
     
3,958,981
 
Accumulated other comprehensive income (restated)
   
4,391,004
     
3,347,001
 
Total stockholders' equity (restated)
   
53,194,046
     
53,251,385
 
                 
Non-controlling interest
   
9,630
     
-
 
Total equity (restated)
   
53,203,676
     
53,251,385
 
Total liabilities and stockholders' equity
 
$
59,940,697
   
$
58,295,145
 
 
The accompanying notes are an integral part of this consolidated financial statement.
 
 
F-3

 
 
CHINA ELECTRONICS HOLDINGS, INC AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)
FOR THE YEARS ENDED DECEMBER 31, 2012 AND 2011
 
   
FOR THE YEARS ENDED DECEMBER 31,
 
   
2012
   
2011
 
             
Net revenue from exclusive franchise stores
 
$
34,256,697
   
$
47,221,802
 
Net revenue from non-exclusive franchise stores
   
16,147,112
     
47,172,272
 
Net revenue from company owned stores
   
7,679,088
     
9,821,329
 
Net Revenue
   
58,082,897
     
104,215,403
 
                 
Cost of goods sold from exclusive franchise stores
   
31,656,380
     
40,356,299
 
Cost of goods sold from non-exclusive franchise stores
   
14,940,751
     
40,051,142
 
Cost of goods sold from company owned stores
   
6,883,229
     
8,115,988
 
Cost of goods sold
   
53,480,360
     
88,523,429
 
                 
Gross profit
   
4,602,537
     
15,691,974
 
                 
Operating expenses:
               
Selling expense
   
2,086,788
     
3,625,882
 
General and administrative expenses
   
2,969,909
     
2,523,208
 
Bad debt allowance expense for other receivable
   
2,214,245
         
Bad debt allowance expense for due from related party
   
1,109,500
         
Bad debt recovery for accounts receivable
   
(1,856,226
)
   
(6,603,000
)
Total Operating Expenses
   
6,524,216
     
(453,910
)
                 
Net operating (loss) income
   
(1,921,679
)
   
16,145,884
 
                 
Other income (expense):
               
Financial income (expense)
   
107,132
     
(12,122
)
Other expense
   
(203,865
)
   
(2,137
)
Other income
   
917,359
     
-
 
Total other income (expense)
   
820,626
     
(14,259
)
                 
Net (loss) income before provisions for income taxes
   
(1,101,054
)
   
16,131,625
 
                 
Provision for income taxes
   
288
     
1,255
 
                 
Net (loss) income
   
(1,101,341
)
   
16,130,370
 
                 
Foreign currency translation adjustment (restated)
   
1,044,003
     
1,581,337
 
                 
Comprehensive income (restated)
 
$
(57,338)
   
$
17,711,707
 
                 
Earnings (loss) per share - basic
 
$
(0.07
)
 
$
0.96
 
                 
Earnings (loss) per share - diluted
 
$
(0.07
)
 
$
0.92
 
                 
Basic weighted average shares outstanding
   
16,775,113
     
16,775,113
 
                 
Diluted weighted average shares outstanding
   
16,775,113
     
17,589,677
 
 
The accompanying notes are an integral part of this consolidated financial statement.
 
 
F-4

 

 
CHINA ELECTRONICS HOLDINGS, INC AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
FOR THE YEARS ENDED DECEMBER 31, 2012 AND 2011
 
   
Preferred Stock
   
Common Stock
         
Retained Earnings
             
   
Number
   
Amount
   
Number
   
Amount
   
Additional Paid
In Capital
   
Unrestricted
   
Statutory
Reserve
   
Accumulated Other
Comprehensive
Income
   
Total
Stockholders' equity (deficit)
 
   
 
         
 
         
 
   
 
         
 
   
 
 
                                                       
Balance: December 31, 2010
   
0
   
$
-
     
16,775,113
   
$
1,678
   
$
15,341,710
   
$
16,128,307
   
$
2,302,318
   
$
1,765,664
   
$
35,539,678
 
                                                                         
Net income
   
-
     
-
     
-
     
-
     
-
     
16,130,370
             
-
     
16,130,370
 
                                                                         
Allocation to statutory reserve
   
-
     
-
     
-
     
-
     
-
     
(1,656,663
)
   
1,656,663
     
-
     
-
 
                                                                         
Foreign currency translation adjustment
   
-
     
-
     
-
     
-
     
-
     
-
     
-
     
1,581,337
     
1,581,337
 
                                                                         
Balance: December 31, 2011
   
0
     
-
     
16,775,113
     
1,678
     
15,341,710
     
30,602,014
     
3,958,981
     
3,347,001
     
53,251,385
 
                                                                         
Net loss
   
-
     
-
     
-
     
-
     
-
     
(1,101,341
)
           
-
     
(1,101,341
)
                                                                         
Allocation to statutory reserve
   
-
     
-
     
-
     
-
     
-
     
109,297
     
(109,297
)
   
-
     
-
 
                                                                         
Foreign currency translation adjustment (restated)
   
-
     
-
     
-
     
-
     
-
     
-
     
-
     
1,044,003
     
1,044,003
 
                                                                         
Balance: December 31, 2012 (restated)
   
0
   
$
-
     
16,775,113
   
$
1,678
   
$
15,341,710
   
$
29,609,970
   
$
3,849,684
   
$
4,391,004
   
$
53,194,046
 
 
The accompanying notes are an integral part of this consolidated financial statement.
 
 
F-5

 
 
CHINA ELECTRONICS HOLDINGS, INC AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31, 2012 AND 2011
 
   
DECEMBER 31,
 
   
2012
   
2011
 
             
Net income (loss)
 
$
(1,101,341
)
 
$
16,130,370
 
Adjustments to reconcile net income (loss) to net cash used in operations:
               
Amortization
   
631,802
     
1,161,901
 
Bad debt expense (recovery)
   
1,467,519
     
(6,603,000
)
Loss from disposal of property, plant and equipment
   
1,048
     
-
 
Depreciation
   
73,783
     
11,467
 
Changes in operating liabilities and assets:
 
 
         
Trade accounts receivable
   
9,051,037
     
(863,925
)
Advances
   
(10,767,133
)
   
(15,763,004
)
Inventories
   
868,626
     
(350,384
)
Other receivables
   
882,614
     
11,138,440
 
Other payables
   
(1,371,508
)
   
992,514
 
Customer deposit
   
425,465
     
(1,690,319
)
Accounts payable and accrued expenses
   
(14,148
)
   
(2,810,485
)
Net cash provided by operating activities
   
147,765
     
1,353,575
 
                 
Cash flows from investing activities:
               
Property, plant and equipment additions
   
119,778
     
(490,838
)
Proceeds from disposal of property, plant and equipment
   
1,775
     
-
 
Construction in Progress
   
(2,349,662
)
   
(5,617,368
)
Restricted cash
   
-
     
77,500
 
Reduction of intangible assets
   
-
     
1,590,004
 
Acquisation of intangible assets
   
-
     
(947,918
)
Net cash used in investing activities
   
(2,228,109
)
   
(5,388,620
)
                 
Cash flows from financing activities
               
Proceeds from short term loans
   
1,585,000
     
-
 
Related party receivable
   
(642,000
)
   
65,255
 
Related party payable
   
952,141
     
2,836,917
 
Contribution from non-controlling interests
   
9,630
     
-
 
Net cash provided by financing activities
   
1,904,771
     
2,902,172
 
                 
Effect of rate changes on cash
   
13,200
     
78,610
 
   
 
         
Decrease in cash and cash equivalents
   
(162,373
)
   
(1,054,263
)
Cash and cash equivalents, beginning of period
   
171,838
     
1,226,101
 
Cash and cash equivalents, end of period
 
$
9,465
   
$
171,838
 
                 
Supplemental disclosures of cash flow information:
               
Interest paid in cash
 
$
94,059
   
$
-
 
Income taxes paid in cash
 
$
288
   
$
1,255
 
                 
SUPPLEMENTARY SCHEDULE OF NONCASH INVESTING AND FINANCIAL ACTIVITIES:
               
Refund due from purchase of land use rights (intangible asset) included in other receivables:
 
$
-
   
$
4,722,000
 
During the years ended December 31, 2012 and 2011,  the Company made advanced construction payment by incurring other payable in the amount of:
 
$
-
   
$
3,100,000
 
 
The accompanying notes are an integral part of this consolidated financial statement.
 
 
F-6

 
 
CHINA ELECTRONIC HOLDINGS, INC AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
December 31, 2012 and 2011
 
1.
Nature of Operations

China Electronics Holdings, Inc (the “Company” or “CEHD Nevada”), formerly named Buyonate, Inc., was a development stage company incorporated in the State of Nevada on July 9, 2007. Upon consummation of Share Transfer and Share Exchange transactions, the Company currently engages in wholesale and retail business of consumer electronics and appliances in certain rural markets in the People’s Republic of China.
 
In August 2012, Guoying contributed $945,054 registered capital to Lu An Guoying Opto-Electronics Technology Co., Ltd. (“Opto-Electronics”) which is 99% owned by Guoying. Mr. Hailong Liu, the CEO and Chairman of the Company, contributed $9,546 registered capital in cash and owned 1% of Opto-Electronics.
 
2008 and 2009 Share Transfer Agreements
 
China Electronic Holdings, Inc (“CEH Delaware”) was organized on November 15, 2007 in Delaware as a development stage company.
 
Lu’an Guoying Electronic Sales Co., Ltd., a domestic PRC corporation, (“Guoying”) was established on January 4, 2002 to engage in wholesale and retail of electronics consumer products to rural areas in An Hui province. Mr. Hailong Liu is the CEO and Chairman of Guoying. Pursuant to the Share Transfer Agreement entered into on December 26, 2008 (the “2008 Share Transfer Agreement”) between the shareholders of Guoying (the “Guoying Shareholders”) and CEH Delaware, CEH Delaware agreed to acquire 40% of the outstanding equity securities of Guoying (the “Guoying Shares”) from Guoying Shareholders in consideration for RMB 400,000 contribution of registered capital from CEH Delaware to Guoying. Pursuant to the Share Transfer Agreement entered into on December 31, 2009 (the “2009 Share Transfer Agreement”) between Guoying Shareholders and CEH Delaware, CEH Delaware agreed to acquire the remaining 60% of Guoying Shares from Guoying Shareholders in consideration for RMB 600,000 contribution of registered capital from CEH Delaware to Guoying. The amount of RMB400, 000 was paid in February 2010 and the amount of RMB 600,000 was paid in July 2010 by CEH.   As a result of the transactions, Guoying became a wholly foreign-owned subsidiary (“WFOE”) of CEH Delaware with registered capital of RMB 1,000,000 and subsequently increased its paid-in capital to $2,838,653 in 2010 subsequent to the 2010 PIPE financing. The transaction was approved by Ministry of Commerce of Anhui Province and registered with Administration and Industry of Commerce of Lu An City.
 
 
F-7

 
 
The exchange of shares pursuant to the 2008 and 2009 Share Transfers was accounted for as a reverse acquisition at historical costs since the Guoying Shareholders obtained control of CEH Delaware and the management of Guoying became the management of CEH Delaware with the appointment of Mr. Hailong Liu (Chief Executive Officer of Guoying) as CEH Delaware’s sole director and officer. Accordingly, the merger of Guoying into CEH Delaware was recorded as a recapitalization of Guoying, with Guoying being treated as the continuing entity.  The historical financial statements presented are the financial statements of Guoying.
 
2008 and 2010 Bridge Financings
 
On January 30, 2008, CEH Delaware consummated a bridge financing in amount of $275,000 made pursuant to a Securities Purchase Agreement with a bridge investor, pursuant to which it sold 343,750 Series A Convertible Preferred Stock par value $0.00001 per share and common stock Warrant E to purchase one million shares of common stock (“CEH Delaware Shares”) at $1 per share. On January 5, 2010, CEH Delaware consummated a second bridge financing in amount of $550,000 made pursuant to Securities Purchase Agreements with four bridge investors (together collectively referred to as “Bridge Investors”), pursuant to which it sold 314,285 shares of CEH Delaware Shares, 314,285 common stock underlying Warrant A and 314,285 common stock underlying Warrant B. Upon consummation of 2008 and 2010 bridge financings, the Bridge Investors constitute 8.58% of issued and outstanding shares of CEH Delaware. Guoying Shareholders, Bridge Investors, China Financial Services and its affiliates are together referred to as CEH Delaware Shareholders.
 
2010 Share Exchange between CEH Delaware and CEHD Nevada
 
The Company entered into a Share Exchange Agreement, dated as of July 9, 2010 (the “Share Exchange Agreement”) with CEH Delaware and CEH Delaware Stockholders.  Pursuant to the Share Exchange Agreement, on July 15, 2010, 10 CEH Delaware Stockholders transferred 100% of the outstanding shares of common stock and preferred stock and 100% of the warrants to purchase common stock of CEH Delaware held by them, in exchange for an aggregate of 13,785,902   newly issued shares of the Company’s Common Stock  (including 13,665,902 shares of common stock issued pursuant to the Share Exchange Agreement dated July 22, 2010, and 120,000 shares of common stock issued to consultants related to their professional services) and warrants to purchase an aggregate of 1,628,570 shares of our Common Stock. The shares of the Company’s common stock acquired by the CEH Delaware Stockholders in such transactions constitute approximately 82.2% of the Company’s issued and outstanding Common Stock (including 68.9% owned by Guoying Shareholders through Ms. Sherry Li”) giving effect to the share and warrant exchange and the sale of the Company’s Common Stock pursuant to the Subscription Agreement, but not including any outstanding purchase warrants to purchase shares of the Company’s common stock, including the warrants issued pursuant to the Subscription Agreement. In connection with the closing of the Share Exchange Agreement, CEH Delaware purchased from the former principal stockholder of Buyonate an aggregate of 4 million shares of our common stock and then agreed to the cancellation of such shares.
 
The Share Exchange resulted in (i) a change in our control with a shareholder of CEH Delaware owning approximately 82.2% of issued and outstanding shares of the Company’s common stock, including the shares of common stock sold to PIPE investors pursuant to the Subscription Agreement, (ii) CEH Delaware becoming our wholly-owned subsidiary, and (iii) appointment of Mr. Hailong Liu as the Company’s sole director, Chief Executive Officer, Chief Financial Officer, Secretary and Treasurer.
 
2010 PIPE Transaction
 
On July 15, 2010 we consummated a Private Placement made pursuant to a Subscription Agreement dated as of July 9, 2010 (the “Purchase Agreement”) with certain of the Selling Stockholders, pursuant to which we sold units (the “Units”) to such Selling Stockholders.  Each Unit consists of four shares of our Common Stock, a warrant to purchase one share of Common Stock at an exercise price of $3.70 per share (a “Series C Warrant”) and a warrant  to purchase one share of Common Stock at an exercise price of $4.75 per share (a “Series D Warrant”).  Additional Private Placements were consummated on July 26, 2010 and August 17, 2010. The aggregate gross proceeds from the sale of the Units was $5,251,548 and in such Private Placements, an aggregate of (a) 1,989,211 shares of our Common Stock, (b) Series C Warrants to purchase an aggregate of 497,303 shares of our Common Stock and (c) Series D Warrants to purchase an aggregate of 497,303 shares of our Common Stock was sold. 
 
Call Option Agreement and Reverse Acquisition
 
Mr. Hailong Liu is the CEO and chairman of Guoying. Mr. Liu is also CEO and Chairman of CEH Delaware upon consummation of 2008 and 2009 Share Transfer and CEO and Chairman of CEHD Nevada upon consummation of 2010 Share Exchange. Ms. Sherry Li serves as nominee shareholder to hold our Common Stock on behalf of Mr. Hailong Liu who served as a nominee shareholder for Guoying Shareholders to be in compliance with the PRC M&A rules and regulations.
 
 
F-8

 
 
Mr. Hailong Liu entered into a call option agreement (the “2010 February Call Option Agreement”) and voting trust agreement (the “2010 February Voting Trust Agreement) with Sherry Li dated February 10, 2010.  Pursuant to the 2010 February Call Option and Voting Trust Agreement, Ms. Sherry Li agreed to serve as nominee shareholder for Mr. Liu and grant Mr. Hailong Liu the voting power and call option to acquire 13,213,268 CEH Delaware shares held by Ms. Sherry Li.  Mr. Hailong Liu served as nominee shareholder for Guoying Shareholders. In February 2010, CEHD Delaware issued 13,213,268  CEH Delaware Shares, constituting 96.6% of issued and outstanding shares of CEH Delaware to Mr. Hailong Liu under the name of Sherry Li concurrent with the 2008 and 2009 Shares Transfers. Mr. Hailong Liu entered into a call option agreement (the “2010 July Call Option Agreement”) and voting trust agreement (the “2010 July Voting Trust Agreement”) with Sherry Li, dated July 9, 2010. Pursuant to the 2010 July Call Option Agreements, Mr. Liu received two-year options exercisable for 11,556,288 shares of common stock (the Option Shares) from Sherry Li concurrent with the 2010 July Share Exchange and Mr. Liu shall have right and option to acquire 50% of Option Shares upon first filing of a quarterly report on Form 10-Q with the SEC on August 23, 2010 following the execution of the Share Exchange Agreement and 50% of the remaining Option Shares 2 years after such filing by August 23, 2012. The Voting Trust Agreements provide that Ms. Sherry Li shall not vote or dispose of the respective portion of the shares of common stock without Mr. Liu’s prior written consent and is obligated to transfer Option Shares to Mr. Liu at nominal consideration of $0.001 per share par value. The Voting Trust Agreements further provides that, Sherry Li, the nominee shareholder, has no decision power to vote or dispose of the Option Shares without Mr. Liu’s consent.
 
Pursuant to the terms of the Call Option Agreement, Mr. Liu received 5,778,144 shares in August 2010 and the remaining 5,778,144 shares in January 2013 from Ms. Sherry Liu pursuant to the vesting schedule set forth in the Call Option Agreement. Upon exercise of the options, Mr. Liu purchased each share for $0.001 and upon Mr. Liu’s exercises of all of his options, he owned a majority of the Company’s outstanding shares of Common Stock. 

The 2008 and 2009 Share Transfer Transaction was accounted for as a reverse acquisition at historical costs since Guoying Shareholders obtained control of 96.6% of outstanding CEH Delaware Shares through Sherry Li as nominee shareholder and Guoying management, Mr. Hailong Liu, became the management of CEH Delaware. Accordingly, the merger of Guoying into CEH Delaware was recorded as a recapitalization of Guoying, with Guoying being treated as the continuing entity.  The historical financial statements presented are the financial statements of Guoying.
 
The exchange of shares pursuant to the July 10, 2010 Share Exchange was accounted for as a reverse acquisition at historical cost since CEH Delaware Shareholders obtained control of 82.2% of outstanding shares of the Company, including 68.9% of outstanding shares of the Company owned by Guoying Shareholders, and the management of CEH Delaware, Mr. Hailong Liu, became the management of the Company. Mr, Liu, who maintained control of Guoying prior to the mergers and subsequently, obtained control of CEH Delaware pursuant to 2009 Share Transfer, effectively obtained control of the Company upon completion of 2010 Share Exchange subject to the Voting Trust Agreement and Call Option Agreement. Accordingly, the merger of CEH Delaware into the Company was recorded as a recapitalization of CEH Delaware, with CEH Delaware being treated as the continuing entity.  The historical financial statements presented are the financial statements of CEH Delaware which are in essence the financial statements of Guoying.

2.
Summary of Significant Accounting Policies

Construction in Progress
 
Construction in progress at December 31, 2012 amounted to $8,196,005. During 2011, the Company started construction of four buildings, 4,800 square meters each and 19,200 square meters in total, on Pingqiao land to be used as warehouses to build the Company’s logistic center. The Company does not have sufficient capital to continue building the construction and will continue focusing on its electronics distribution business while it moves slowly on this construction by seeking business partners and financing.

Basis of Presentation

In the opinion of management, the accompanying balance sheets and related interim statements of income and comprehensive income, and cash flows include all adjustments, consisting only of normal recurring items, necessary for their fair presentation in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”). All significant inter-company transactions and accounts have been eliminated in the consolidation. The functional currency is the Chinese Renminbi (“RMB”); however the accompanying financial statements have been translated and presented in United States Dollars (“USD”).
 
Economic and Political Risks
 
The Company faces a number of risks and challenges as a result of having primary operations and marketing in the PRC. Changing political climates in the PRC could have a significant effect on the Company’s business.

Principles of Consolidation

The consolidated financial statements include the financial statements of the company, its wholly owned subsidiary CEH Delaware, and its wholly owned subsidiary Guoying. The financial statements of co-operative stores (exclusive franchise stores and non-exclusive franchise stores) are not consolidated as these stores are independently managed and they have no right to return their purchased goods.
 
All significant inter-company balances and transactions have been eliminated in consolidation.
 
 
F-9

 
 
Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosures of contingent assets and liabilities, at the date of the financial statements and the reported amounts of income and expenses during the reporting period. Actual results could differ from those estimates.

Cash and Cash Equivalents

For purposes of the statements of cash flows, cash and cash equivalents includes cash on hand and cash in time deposits, certificates of deposit and all highly liquid debt instruments with original maturities of three months or less. Deposits held in financial institutions in the PRC are not insured by any government entity or agency. The restricted cash of $0 represents amount deposited by the company against issuance of acceptance bill to its supplier. The Company issues acceptance bills to its suppliers through Chinese banks from time to time. Acceptance bills are in the form of notes payables that are written promises to pay stated sums of money at future dates. Standard practice in China requires Companies to maintain restricted deposits at those banks that issue acceptance bills to suppliers of the Company to ensure sufficient payment on demand.
 
Trade Accounts Receivable

The Company extends unsecured credit to its customers in the ordinary course of business but mitigates the associated risks by performing credit checks and actively pursuing past due accounts. Trade accounts receivable are recognized and carried at original invoice amount less an allowance for any uncollectible amounts. An allowance for doubtful accounts is established and determined based on management’s regular assessment of known requirements, aging of receivables, payment history, the customer’s current credit worthiness and the economic environment. These factors continuously change, and can have an impact on collections and the Company’s estimation process. These impacts may be material. Management reviews and maintains an allowance for doubtful accounts that reflects the management’s best estimate of potentially uncollectible trade receivables. Certain accounts receivable amounts are charged off against allowances after a designated period of collection efforts. Subsequent cash recoveries are recognized as income in the period when they occur. Allowance for doubtful debts amounted for accounts receivable to $362,016 and $2,198,376 as of December 31, 2012 and December 31, 2011, respectively. We do not set a specific date for payments from customers. The Company reviews the balance periodically and decides the collection time based on the market condition, the Company’s cash position, the potential purpose from the customers, the amount of the sales, and other conditions.
 
   
Beginning
balance
   
Cost
charged to
expense
   
Reduction
from
reverses
   
Ending
balance
 
December 31, 2011
 
$
2,065,683
   
$
132,693
   
$
-
   
$
2,198,376
 
December 31, 2012
 
$
2,198,376
   
$
43,288
   
$
1,897,648
   
$
362,016
 
 
The follow table shows the composition of trade accounts receivable by exclusive and non-exclusive franchise stores as of December 31, 2012 and 2011:

   
December 31,
 
   
2012
   
2011
 
Exclusive franchise stores
 
$
2,693,729
   
$
8,484,086
 
Non-exclusive franchise stores
   
-
     
3,145,846
 
     
2,693,729
     
11,629,932
 
Allowance for doubtful accounts
   
(362,016
)
   
(2,198,376
)
 Accounts Receivable, net
 
$
2,331,713
   
$
9,431,556
 
 
Advances

As is customary in the PRC, the Company makes advances to its suppliers for inventory and property and equipment.  Advances are classified as current assets when the advances relates to the purchase of inventory.  The Company also makes advances to suppliers for construction of its property and equipment.  Such advances are classified as long-term since the assets to which the advances relate are long-term assets. If the Company determines that the products for which it prepaid will not be delivered then an impairment charge is taken. Company transfers long term advances related to construction to construction in progress once used in construction.
 
 
F-10

 
 
Inventories
 
Inventories are stated at the lower of cost, determined on a weighted average basis, and net realizable value. The cost of the inventory includes that costs of acquiring electronic products sold plus freight in costs incurred acquiring the inventory.  The freight costs are allocated to the individual products purchased.  Net realizable value is the estimated selling price, in the ordinary course of business, less estimated costs to complete and dispose. Inventories consist of the following:
 
   
December 31,
2012
   
December 31,
2011
 
Electronic products
 
$
956,779
   
$
1,804,870
 

Property, Plant and Equipment

Property, plant and equipment are carried at cost less accumulated depreciation. Depreciation is computed using the straight-line method over the useful lives of the assets. Major renewals are capitalized and depreciated; maintenance and repairs that do not extend the life of the respective assets are charged to expense as incurred. Upon disposal of assets, the cost and related accumulated depreciation are removed from the accounts and any gain or loss is included in income. Depreciation related to manufacturing is reported in cost of revenues. Depreciation not related to manufacturing is reported in selling, general and administrative expenses. Property, plant and equipment are depreciated over their estimated useful lives as follows:
 
Furniture and office equipment
5 years
Motor vehicles
10 years

Impairment of Long-Lived and Intangible Assets

Long-lived assets of the Company are reviewed annually to assess whether the carrying value has become impaired according to the guidelines established in FASB Codification (ASC) 360. The Company considers assets to be impaired if the carrying value exceeds the future projected cash flows from related operations. The Company also re-evaluates the periods of depreciation to determine whether subsequent events and circumstances warrant revised estimates of useful lives. As of December 31, 2012, the Company expects these assets to be fully recoverable. No impairment of assets was recorded in the periods reported.
 
 Revenue Recognition – Product Sales

The Company receives revenue from sale of electronic products. The Company's revenue recognition policies are in compliance with ASC 605 (previously Staff Accounting Bulletin 104). The Company recognizes all product sales revenue at the date of shipment to customers, when a formal arrangement exists, the price is fixed or determinable, the delivery is completed, no other significant obligations of the Company exist and collectability is reasonably assured. The Company recognizes product sales revenue from our sales to exclusive franchise stores and non-exclusive franchise stores when the products are delivered to the respective store. Product sales to all co-operative stores are recorded at the gross amount billed to the store as we have determined that we are principal to the transaction because we are the primary obligor in the arrangement.
  
No return rights are granted to co-operative stores if they are unable to sell their purchased inventories to the end users. Additionally, our product sales from company-owned stores are covered by the respective manufacturers’ return and warranty policies and we receive full reimbursement for any costs associated with returns and warranty payments. As such, we do not estimate deductions or allowance for sales returns. The Company’s revenue from sales is presented as gross revenue. Payments received before all of the relevant criteria for revenue recognition are satisfied are recorded as unearned revenue. Unearned revenue amounted to $0 as of December 31, 2012 and 2011.

Our products delivered to franchise stores would be checked on site by such stores and, once the products are accepted by such stores, they will sign the acceptance notice. Rewards or incentives given to our retail franchise stores are an adjustment of the selling prices of our products sold to our customers; therefore, the consideration is characterized as a reduction of revenue when recognized in our income statement.
 
The Company recognizes its revenues net of value-added taxes (“VAT”). Currently, the Company is subject to beneficial treatment of income tax and VAT approved by the local Government and hence, a reduced fixed annual tax rate in amount of no more than approximately $1,200 cover income tax and value added taxes. 

Revenue Recognition – Franchise Fees

Franchise fees, including area development and initial franchise fees, continuing fees, and royalties (collectively referred to as “franchise fees”) received from co-operative stores (exclusive franchise stores and non-exclusive franchise stores) for the purpose of establishing new stores and royalties are charged to franchisees based on a percentage of a franchised store’s sales.

Franchise fees are accrued as unearned franchise revenue when received and are recognized as revenue when the respective franchised store opens, which is generally when we have fulfilled all significant obligations to the franchisee. Continuing fees and royalties are recognized in the period earned.
 
 
F-11

 
 
Currently, in connection with promotional efforts aimed at network growth, the Company has ceased charging franchise fees, continuing fees and royalties to our exclusive store. As such, total franchise fees for the years-ended December 31, 2012 and 2011 were 0.
 
Cost of Goods Sold

Cost of goods sold consists primarily of the costs of the products sold, including freight in charges on those goods.
 
Selling Expenses

Selling expenses include costs incurred in connection with performing general selling activities, such as sales commissions, freight-out charges, marketing and advertisement costs, shipping and handling costs, and sales salaries.

General and Administrative Expenses

General and administrative expenses include the costs of non-selling related salaries and related employee benefits, professional service fees, rent and depreciation, warehousing costs, office supplies, bad debts expense, and amortization of intangible assets (land).
 
Shipping and Handling Costs

ASC 605-45-20 (formerly EITF No. 00-10, “Accounting for Shipping and Handling Fees and Costs” ) establishes standards for the classification of shipping and handling costs. Shipping and Handling costs include shipping and handling costs related to shipping and handling our products from our warehouses to buyers’ designated locations at our exclusive or non-exclusive franchise stores, and company owned stores (collectively referred to as the “Stores”). Shipping and handling costs that are billed to Stores are classified as revenue, while those costs not billed to Stores are classified as selling expenses. Shipping and handling costs billed to customers and included within revenue for the years ended December 31, 2012 and 2011 were $0 because the Company did not charge any shipping and handling expenses from Stores. Shipping and handling costs not billed to Stores and included within selling expenses for the years ended December 31, 2012 and 2011 were $863,798 and $849,850, respectively.

Advertising Costs

The Company expenses advertising costs as incurred. Advertising costs of $107,323 and $654,410 are included in selling expenses for the years ended December 31, 2012 and 2011, respectively.

Foreign Currency and Comprehensive Income

The accompanying financial statements are presented in US dollars. The functional currency is the Renminbi (“RMB”) of the PRC. The financial statements are translated into US dollars from RMB at period-end exchange rates for assets and liabilities, and weighted average exchange rates for revenues and expenses. Capital accounts are translated at their historical exchange rates when the capital transactions occurred.
 
RMB is not freely convertible into the currency of other nations. All such exchange transactions must take place through authorized institutions. There is no guarantee the RMB amounts could have been, or could be, converted into US dollars at rates used in translation. At December 31, 2012 and 2011, the cumulative translation adjustment of $4,391,004 and $3,347,001, respectively, was classified as an item of other comprehensive income in the stockholders’ equity section of the consolidated balance sheet. For the years ended December 31, 2012 and 2011, translation adjustment was $1,044,003 and $1,581,337, respectively.
 
Income Taxes
 
The Company accounts for income taxes in accordance with ASC 740 (formerly SFAS 109, “Accounting for Income Taxes.”) Under the asset and liability method as required by ASC 740, deferred income taxes are recognized for the tax consequences of temporary differences by applying enacted statutory tax rates applicable to future years to differences between the financial statement carrying amounts and the tax bases of existing assets and liabilities. Under ASC 740, the effect on deferred income taxes of a change in tax rates is recognized in income in the period that includes the enactment date. A valuation allowance is recognized if it is more likely than not that some portion, or all of, a deferred tax asset will not be realized. As of December 31, 2012 and 2011, the Company did not have any deferred tax assets or liabilities, and as such, no valuation allowances were recorded at December 31, 2012 and 2011.
 
ASC 740 clarifies the accounting and disclosure for uncertain tax positions and prescribes a recognition threshold and measurement attribute for recognition and measurement of a tax position taken or expected to be taken in a tax return. ASC 740 also provides guidance on de-recognition, classification, interest and penalties, accounting in interim periods, disclosure and transition.
 
 
F-12

 
 
Under ASC 740, evaluation of a tax position is a two-step process. The first step is to determine whether it is more-likely-than-not that a tax position will be sustained upon examination, including the resolution of any related appeals or litigation based on the technical merits of that position. The second step is to measure a tax position that meets the more-likely-than-not threshold to determine the amount of benefit to be recognized in the financial statements. A tax position is measured at the largest amount of benefit that is greater than 50 percent likely of being realized upon ultimate settlement. Tax positions that previously failed to meet the more-likely-than-not recognition threshold should be recognized in the first subsequent period in which the threshold is met. Previously recognized tax positions that no longer meet the more-likely-than-not criteria should be de-recognized in the first subsequent financial reporting period in which the threshold is no longer met.

The Company’s operations are subject to income and transaction taxes in the United States and the PRC jurisdictions. Significant estimates and judgments are required in determining the Company’s worldwide provision for income taxes. Some of these estimates are based on interpretations of existing tax laws or regulations, and as a result the ultimate amount of tax liability may be uncertain. However, the Company does not anticipate any events that would lead to changes to these uncertainties.
 
Restrictions on Transfer of Assets Out of the PRC

Dividend payments by the Company are limited by certain statutory regulations in the PRC. No dividends may be paid by the Company without first receiving prior approval from the Foreign Currency Exchange Management Bureau. However, no such restrictions exist with respect to loans and advances.

Financial Instruments

ASC 825 (formerly SFAS 107, “Disclosures about Fair Value of Financial Instruments”) defines financial instruments and requires disclosure of the fair value of those instruments. ASC 820 (formerly SFAS 157, “Fair Value Measurements”), adopted July 1, 2008, defines fair value, establishes a three-level valuation hierarchy for disclosures of fair value measurement and enhances disclosure requirements for fair value measures. The carrying amounts reported in the balance sheets for current receivables and payables, including short-term loans, qualify as financial instruments and are a reasonable estimate of fair value because of the short period of time between the origination of such instruments, their expected realization and, if applicable, the stated rate of interest is equivalent to rates currently available. The three levels are defined as follows: 

 
·
Level 1: inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.

 
·
Level 2: inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, and inputs that are observable for the assets or liability, either directly or indirectly, for substantially the full term of the financial instruments.

 
·
Level 3: inputs to the valuation methodology are unobservable and significant to the fair value.
 
The Company did not identify any assets or liabilities that are required to be presented on the balance sheet at fair value in accordance with ASC 820.
 
Stock-Based Compensation

The Company records stock-based compensation expense pursuant to ASC 718 (formerly SFAS 123R, “Share Based Payment.”) The Company uses the Black-Scholes option pricing model which requires the input of highly complex and subjective variables including the expected life of options granted and the Company’s expected stock price volatility over a period equal to or greater than the expected life of the options. Because changes in the subjective assumptions can materially affect the estimated value of the Company’s employee stock options, it is management’s opinion that the Black-Scholes option pricing model may not provide an accurate measure of the fair value of the Company’s employee stock options. Although the fair value of employee stock options is determined in accordance with ASC 718 using an option pricing model, that value may not be indicative of the fair value observed in a willing buyer/willing seller market transaction.
 
  Stock-based compensation expense is recognized based on awards expected to vest, and there were no estimated forfeitures as the Company has a short history of issuing options. ASC 718 (formerly SFAS 123R) requires forfeitures to be estimated at the time of grant and revised in subsequent periods, if necessary, if actual forfeitures differ from those estimates.

There was no stock based compensation for the years ended December 31, 2012 and 2011.

Statement of Cash Flows

In accordance with ASC 230 (formerly SFAS No. 95 “Statement of Cash Flows”) cash flows from the Company's operations is calculated based upon the local currencies. As a result, amounts related to assets and liabilities reported on the statement of cash flows may not necessarily agree with changes in the corresponding balances on the balance sheet.
 
 
F-13

 
 
Segment Reporting

ASC 280 (formerly SFAS No. 131, “Disclosure about Segments of an Enterprise and Related Information”) requires use of the management approach model for segment reporting. The Company uses the management approach model for segment reporting, which is based on the way a company's management organizes segments within the company for making operating decisions and assessing performance. Reportable segments are based on products and services, geography, legal structure, management structure, or any other manner in which management disaggregates a company. The Company has determined that its operations consist of three reportable business segments as all revenue is derived from customers in the People’s Republic of China (PRC) and all of the Company’s assets are located in PRC.

Recent Accounting Pronouncements

The Company has reviewed all recently issued, but not yet effective, accounting pronouncements and does not believe the future adoption of any such pronouncements may be expected to cause a material impact on its financial condition or the results of its operations.
 
In February 2013, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") 2013-02, which requires entities to present information about significant items reclassified out of accumulated other comprehensive income (loss) by component either on the face of the statement where net income is presented or as a separate disclosure in the notes to the financial statements. This ASU is effective for the Company in the first quarter of fiscal 2014. We do not expect the adoption will have a significant impact on our consolidated financial statements.
 
In July 2012, the FASB issued ASU 2012-02, which amends how companies test for impairment of indefinite-lived intangible assets. The new guidance permits a company to assess qualitative factors to determine whether it is more likely than not that the fair value of an indefinite-lived intangible asset is less than its carrying amount as a basis for determining whether it is necessary to perform the annual impairment test. The ASU is effective for the Company in the first quarter of fiscal 2014. We do not expect the adoption will have a significant impact on our consolidated financial statements.
 
3.
Basic and Diluted Earnings Per Share

Basic and Diluted Earnings Per Share

Basic earnings per share excludes dilution and is computed by dividing income available to common stockholders by the weighted average common shares outstanding during the period. Diluted earnings per share takes into account the potential dilution that could occur if securities or other contracts to issue common stock were exercised and converted into common stock. Under this method, options and warrants are assumed to be exercised at the beginning of the period (or at the time of issuance, if later), and as if funds obtained thereby were used to purchase common stock at the average market price during the period. At December 31, 2012 and 2011, the Company had 0 and 1,903,526 warrants outstanding that were anti-dilutive.
 
  The following is a reconciliation of the basic and diluted earnings per share:
 
   
For the year ended December 31,
   
2012
   
2011
 
Net income (loss) for earnings per share
 
$
(1,101,341
 
$
16,130,370
 
                 
Weighted average shares used in basic computation
   
16,775,113
     
16,775,113
 
                 
Diluted effect of warrants
   
-
     
814,564
 
                 
Weighted average shares used in diluted computation
   
16,775,113
     
17,589,677
 
                 
Earnings (loss) per share, basic
 
$
(0.07
 
$
0.96
 
                 
Earnings (loss) per share, diluted
 
$
(0.07
 
$
0.92
 
 
 
F-14

 
 
4.
Property and Equipment
 
  Property and equipment consisted of the following:

   
December 31, 2012
   
December 31, 2011
 
Vehicle
 
$
73,924
   
$
57,465
 
Furniture and office equipment
   
365,147
     
353,651
 
Other assets
   
-
     
143,458
 
Total property and equipment
   
439,071
     
554,574
 
Accumulated depreciation
   
(96,366
)
   
(23,467
)
Net property and equipment
 
$
342,705
   
$
531,107
 

Depreciation expense included in selling, general and administrative expenses for the years ended December 31, 2012 and 2011 was $15,783 and $11,467, respectively.

5.
Other Receivables
 
Other receivables consisted of the following:

   
December 31, 2012
   
December 31, 2011
 
Youbang Pharmaceutical
 
$
-
   
$
4,722,000
 
Hongrong Real Estate Company
   
2,242,185
     
-
 
Deposit for office rent
   
32,100
     
31,480
 
Others
   
561,750
     
-
 
Subtotal
   
2,836,035
     
4,753,480
 
Allowance of other receivable
   
(2,242,185
)
   
-
 
Total
 
  $
593,850
   
$
4,753,480
 

The Company loaned $2,242,185 to Hongrong Real Estate Company (“Hongrong”), an unrelated party, on August 20, 2012. The loan is due on August 19, 2013 and secured by a building owned by Hongrong as a collateral. An allowance of $2,242,185 was reserved due to the uncertainty of the collection as of December 31, 2012.
 
An allowance for loans receivable is recorded when circumstances indicate that collection of all or a portion of a specific balance is unrecoverable. The Company provides for allowances on other accounts receivable on a specific identification basis. Certain other loans receivable amounts are charged off against the allowance after a sufficient period of collection efforts. Subsequent cash recoveries are recognized as other income in the period when they occur. $2,242,185 and $0 were reserved as bad debt expenses for other receivable as of December 31, 2012 and 2011, respectively.
 
6.
Related parties
 
Related party receivable amounted to $642,000 and $0 as of December 31, 2012 and 2011, respectively. Related party receivable is fund lent to the CEO for operating advances and is with 10% interest rate, collateralized with the CEO's personal property, and are from August 28, 2012 to May 27, 2013.

On January 1, 2011, the Company leased a land use right of 503 Chinese acres of land with twenty years term for the company’s agricultural and forestry business and we have advanced approximately $189,000 as of December 31, 2012 for lease of 2010 and 2011. On December 9, 2012 the Company transferred the plants on the leased land to Lu’an Senyuan Ecological Park Ltd. (“Senyuan”), a company controlled and owned by the father and ex-wife of the CEO of Guoying.

On August 31, 2011, the Company leased 5,006 Chinese acres of land located in Yumin Village, Sun Gang County, Jin An District with a thirty years term and we have advanced approximately $961,000 as of December 31, 2011 for one year lease, as Guoying agricultural and forestry land to grow oil-tea camellia plants.

On December 9, 2012, the Company transferred the lease right and the plants on the leased land to Senyuan with the 503 Chinese acres of land as mentioned above for approximately $1,123,500, due by October 2015.

The Company has fully reserved bad debt expenses allowance for the related party receivable from Senyuan due to the uncertainty of the collection.  In the meantime, Guoying hasn’t made the land use right payment for 2012 which is $946,156 as of December 31,2012,  according to the contract with Senyuan, Guoying will make this payment out of sales price to be received from Senyuan.

7.
Advances
 
The current advances to suppliers amounted to $17,532,739 and $6,722,052 as of December 31, 2012 and 2011, respectively. The Company initially booked all advances for construction of property and equipment as construction in progress. The Company then adjusts the amount that has not been used in construction in progress to long term advances for construction of property and equipment based on percentage of completion. As of December 31, 2012, the Company advanced approximately $6.9 million to Zhong Zing trading Co. to obtain the authorization to sell Ge Li brand air conditioners and advanced approximately $3.4 million to Huang Ming solar Co.
 
 
F-15

 
 
Long term advances related to construction amounted to $13,954,191 and $13,464,311 as of December 31, 2012 and 2011, respectively. The advances to suppliers for construction of its property and equipment are classified as long-term since the assets to which the advances relate are long-term assets. If the Company determines that the products for which it prepaid will not be delivered then an impairment charge is taken. The Company transfers long term advances related to construction to construction in progress once used in construction.

8.
Intangible Assets

Intangible assets amounted to $15,381,250 and $15,711,584 as of December 31, 2012 and December 31, 2011, respectively. Intangible assets consisted of the following:

   
December 31, 2012
   
December 31, 2011
 
Trade mark
 
$
1,348
   
$
1,322
 
Land use rights
   
17,215,013
     
16,890,153
 
Less accumulated amortization
   
(1,835,111
)
   
(1,179,891
)
Land use rights, net
 
$
15,381,250
   
$
15,711,584
 

The Chinese government owns all land in the PRC. However, the government grants "land use rights" for terms ranging from 20 to 50 years. The Company is amortizing the cost of land use rights over the usage terms of 30 years. Intangible assets are reviewed at least annually and more often if circumstances dictate, to determine whether their carrying value has become impaired. The Company considers assets to be impaired if the carrying value exceeds the future projected cash flows from related operations. The Company also re-evaluates the periods of amortization to determine whether subsequent events and circumstances warrant revised estimates of useful lives. As of December 31, 2012, the Company determined that there had been no impairment.

Approximately $15,740,000 was paid to an unrelated party – Pingqiao Committee in Luan city, Anhui Province, China for acquiring land use rights. The Company intends to construct a factory, research and development center and a commercial center on this land.

Approximately $6,296,000 was paid to Youbang Pharmaceuticals Co., Ltd., an unrelated party for acquiring land use rights as of December 31, 2010. The Company intended to build a warehouse and distribution center on this land. $6,296,000 was returned to the Company as of December 31, 2012. The agreement was canceled due to the seller’s failure to provide land use right certificate.
 
On January 3, 2011, the Company leased a land use right of 503 Chinese acres of land with a twenty years term from Yumin Village, Sun Gang County, Jin An District (“Yumin Village”) for the company’s agricultural and forestry business at a annual rent of approximately $94,500. The Company paid approximately $94,500 and $94,500 rent for the years ended December 31, 2011, and 2012 respectively.
 
On January 1, 2011, the Company leased 5,006 Chinese acres of land from Yumin Village for thirty years at an annual rent of approximately $961,000 (RMB 6,007,200). The Company paid approximately $961,000 and $0 rent for the years ended December 31, 2011 and 2012, respectively. 

On December 9, 2012, the Company transferred land use right of the 5,006 and 503 Chinese acres of land together with plants grown on the leased land to Lu’an Senyuan Ecological Park Ltd. (“Senyuan”), an affiliated company controlled and owned by the father and ex-wife of the CEO of Guoying, for approximately $1,123,500, due by October 2015.  Guoying will make payment of the unpaid rent of $964,156 (RMB 6,007,200) of the 5,006 Chinese acres of land for year 2012 due to Yumin Village from the receivable due from Senyuan.

The Company has fully reserved bad debt expenses allowance for the related party receivable from Senyuan due to the uncertainty of the collection. 
 
Amortization expenses amounted $631,802 and $1,161,901 for the years ended December 31, 2012 and 2011, respectively. The Company does not have amortization expenses for the year ended December 31, 2010 because in 2010 the land use right are advances for land use right for the year ended December 31, 2010.

The Company amortizes Pingqiao Industrial Park land use right over 30 years as the Company estimates that it will use the land use right for the construction purpose for a period of 30 years. The Company has amortized land use right for a portion of the Pingqiao land for the period before it received a land use right certificate because the Company has advanced a down payment for the land, built constructions on the land, and received the land use right for a parcel of the land. The Company will amortize land use right for the remaining parcel of Pingqiao land when the Company pays the remaining $3.7 million land use right and builds constructions on such land.
 
 
F-16

 
 
9.
Accounts Payable and Accrued Expenses

Accounts payable and accrued expenses consisted of the following:
   
   
December 31, 2012
   
December 31, 2011
 
Accounts payable
 
$
-
   
$
-
 
Accrued payroll
   
79,576
     
94,482
 
Claimed unpaid legal fee in dispute
   
145,308
     
143,000
 
Total
   
224,884
     
237,482
 

10.
Short Term Bank Loan
 
As of December 31, 2012, the Company has a short term bank loans of $1,605,000 collaterized with land use right.
 
One loan is from Rural Credit Cooperatives Of Luan, amounting to $802,500 as of December 31, 2012, starting on April 28, 2012 and due on April 28, 2013, with an interest rate of 11.808% per annual, and collateralized with land use right.
 
The other loan is from Rural Credit Cooperatives Of Luan, amounting to $802,500 as of December 31, 2012, starting on August 17, 2012 and due on August 17, 2013, with an interest rate of 11.7% per annual, and guaranteed by Anhui Juneng Guarantee Company.
 
Additional loan might be obtained to fund operating activities by the Company in the future.

11.
Other Payables

Other payables at December 31, 2012 and 2011 consisted of the following:
 
   
December 31, 2012
   
December 31, 2011
 
Hai Feng Trading Co.
 
$
3,274,200
   
$
3,210,960
 
Others
   
237,845
     
1,595,318
 
 Total
 
$
3,512,045
   
$
4,806,278
 
 
12.
Stockholders’ Equity

Pursuant to Share Transfer Agreements dated December 2008 and 2009, Guoying Shareholders transferred 100% of shares of Guoying Electronic Group Co, Ltd. to CEH Delaware in exchange for an aggregate of 13,213,268  CEH Delaware Shares held by Sherry Li who served as nominee shareholder through 2010 February Voting Trust and Call Option Agreements for Mr. Hailong Liu who served as nominee shareholder for Guoying Shareholders , constituting 96.6% of issued and outstanding shares of CEH Delaware and for a consideration of RMB 1,000,000 (the “Purchase Price”).   Guoying became a wholly foreign-owned subsidiary (“WFOE”) of CEH Delaware.

The Company entered into a Share Exchange Agreement, dated as of July 9, 2010 (the “Share Exchange Agreement”) with CEH Delaware and certain stockholders and warrant holders of CEH Delaware (the “CEH Delaware Stockholders”).  Pursuant to the Share Exchange Agreement, on July 15, 2010, 10 CEH Delaware Stockholders transferred 100% of the outstanding shares of common stock and preferred stock and 100% of the warrants to purchase common stock of CEH Delaware held by them, in exchange for an aggregate of 13,785,902   newly issued shares of the Company’s Common Stock  (including 13,665,902 shares of common stock issued pursuant to the Share Exchange Agreement dated July 22, 2010, and 120,000 shares of common stock issued to consultants related to their professional services) and warrants to purchase an aggregate of 1,628,570 shares of our Common Stock. The shares of the Company’s common stock acquired by the CEH Delaware Stockholders in such transactions constitute approximately 82.2% of the Company’s issued and outstanding Common Stock giving effect to the share and warrant exchange and the sale of the Company’s Common Stock pursuant to the Subscription Agreement, but not including any outstanding purchase warrants to purchase shares of the Company’s common stock, including the warrants issued pursuant to the Subscription Agreement. In connection with the closing of the Share Exchange Agreement, CEH Delaware purchased from the former principal stockholder of Buyonate an aggregate of 4 million shares of our common stock and then agreed to the cancellation of such shares.

The Share Exchange resulted in (i) a change in our control with a shareholder of CEH Delaware owning approximately 82.2%of issued and outstanding shares of the Company’s common stock, including the shares of common stock sold to PIPE investors pursuant to the Subscription Agreement, (ii) CEH Delaware becoming our wholly-owned subsidiary, and (iii) appointment of Mr. Hailong Liu as the Company’s sole director, Chief Executive Officer, Chief Financial Officer, Secretary and Treasurer.
 
The exchange of shares pursuant to the July 10, 2010 Share Exchange was accounted for as a reverse acquisition at historical cost since the controlling stockholder and beneficial owner of CEH Delaware obtained control of the Company and the management of CEH Delaware became the management of the Company. Mr., Liu, who maintained control of Guoying prior to the mergers and subsequently, obtained control of CEH Delaware pursuant to 2009 Share Transfer, effectively obtained control of the Company upon completion of Share Exchange subject to the Voting Trust Agreement and Call Option Agreement.
 
 
F-17

 
 
Shares issued for cash

There was no issuance of common stock for cash during the year ended December 31, 2012.  
 
Warrants

On July 9, 2010, in connection with the Share Exchange Agreement between the Company and CEH Delaware, the Company issued 314,285 series A warrants to CEH Delaware shareholders. The series A warrants carry an exercise price of $2.19 and a 3-year term. The Company also issued 314,285 series B warrants to CEH Delaware shareholders. The series B warrants carry an exercise price of $2.63 and a 3-year term. The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.
 
On July 9, 2010, in connection with the Share Subscription, the Company issued 497,303 series C warrants with an exercise price of $3.70 and a 3-year term to investors. The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

On July 9, 2010, in connection with the Share Purchase Agreement, the Company issued 497,303series D warrants with an exercise price of $4.75 and a 3-year term to a professional who held warrants with CEH Delaware. The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

On July 9, 2010, in connection with the Share Exchange Agreement between the Company and CEH Delaware, the Company issued 1,000,000 series E warrants with an exercise price of $0.25. The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

On July 13, 2010, in connection with the Share Subscription Agreement, the Company issued to Hunter Wise, a placement agent series F(i) warrants to purchase 31,429 shares of Common Stock exercisable for a period of five years at an exercise price of $1.75 per share and series F(ii) warrants to purchase 94,329 shares of Common Stock exercisable for a period of five years at an exercise price of $2.64 per share. In connection with the subscription, the Company issued to American Capital Partners, a placement agent series F(iii) warrants to purchase 104,592 shares of Common Stock exercisable for a period of five years at an exercise price $2.64 per share.

On July 9, 2010, in connection with share issuance, the Company issued 50,000 series G warrants with an exercise price of $2.64 and a 3-year term to a professional firm. The Warrants contain standard adjustment provisions upon stock dividend, stock split, stock combination, recapitalization, and a change of control transaction.

The Company is not required to register the shares of Common Stock issuable upon exercise of our Series F and Series G warrants at this time and the Company cannot estimate when or whether it will be required to register such shares.

The fair value of the Series C and Series D warrants that were issued as part of the Company’s July 2010 private placements were $393,592 and $113,680, respectively.  The fair value of the Series E and Series F warrants that were issued to the placement agent in July 2010 were $4,119,275 and $435,901, respectively.  The fair value of the Series G warrants that were issued to a professional firm in July 2010 was $87,538. The total fair value of the warrant issued was $5,149,986, however, all of these warrants were issued to investors in the private placement, the placement agent or a professional firm that performed services directly related to the private placement.  The recording of the value of these warrants had no impact in the financial statements as the entry was to debit and credit additional paid in capital for the value of the warrants of $5,149,986.
 
Warrants consisted of the following:

   
Warrants
Outstanding
   
Warrants
Exercisable
   
Weighted
Average
Exercise
Price
   
Average
Remaining
Contractual
Life
   
Intrinsic
Value
 
Outstanding, December 31, 2010
   
2,903,526
     
2,903,526
   
$
2.30
     
3.41
   
$
-
 
Granted
   
-
     
-
     
-
     
-
     
-
 
Forfeited
   
-
     
-
     
-
     
-
     
-
 
Exercised
   
-
     
-
     
-
     
-
     
-
 
Outstanding, December 31, 2011
   
2,903,526
     
2,903,526
     
2.30
     
2.41
     
-
 
Granted
   
-
     
-
     
-
     
-
     
-
 
Forfeited
   
-
     
-
     
-
     
-
     
-
 
Exercised
   
-
     
-
     
-
     
-
     
-
 
Outstanding, December 31, 2012
   
2,903,526
     
2,903,526
   
$
2.30
     
1.41
   
$
-
 
 
 
F-18

 
 
Warrants referred to in the preceding paragraphs do not trade in an active securities market, and as such, the Company estimates the fair value of these warrants using the Black-Scholes option pricing model using the following assumptions:
 
   
December 31, 2012
   
December 31, 2011
 
Series A, B, C, D, G
               
Annual dividend yield
   
-
     
-
 
Expected life (years)
   
1.00
     
2.00
 
Risk-free interest rate
   
0.30
%
   
0.30
%
Expected volatility
   
12
%
   
12
%
 
   
December 31, 2012
   
December 
31, 2011
 
Series E, F
               
Annual dividend yield
   
-
     
-
 
Expected life (years)
   
3.00
     
4.00
 
Risk-free interest rate
   
0.30
%
   
0.30
%
Expected volatility
   
12
%
   
12
%
 
13.
Statutory Reserve Fund

The laws and regulations of the PRC require that before a Sino-foreign cooperative joint venture enterprise distributes profits to its partners, it must first satisfy all tax liabilities, provide for losses in previous years, and make allocations in proportions determined at the discretion of the board of directors, after the statutory reserves. The statutory reserves include the surplus reserve fund, the common welfare fund, and the enterprise fund. These statutory reserves represent restricted retained earnings.
 
The Company is required to transfer 10% of its net income, as determined in accordance with the PRC’s accounting rules and regulations, to a statutory surplus reserve fund until such reserve balance reaches 50% of the Company’s registered capital.
 
The transfer to this reserve must be made before distribution of any dividends to shareholders. For the years ended December 31, 2012 and 2011, the Company transferred $(109,297) and $1,656,663, respectively, to this reserve. The surplus reserve fund is non-distributable other than during liquidation and can be used to fund previous years’ losses, if any, and may be utilized for business expansion or converted into share capital by issuing new shares to existing shareholders in proportion to their shareholding or by increasing the par value of the shares currently held by them, provided that the remaining reserve balance after such issue is not less than 25% of the registered capital.
 
Enterprise fund
 
The enterprise fund may be used to acquire fixed assets or to increase the working capital to expand production and operations of the Company. No minimum contribution is required and the Company has not made any contribution to this fund. For the years ended December 31, 2012 and 2011, the Company transferred $0 and $0, respectively, to this reserve.
 
14.
Employee Welfare Plan

The Company has established its own employee welfare plan in accordance with Chinese law and regulations. The Company makes contributions to an employee welfare plan. The total expense for the above plan was $74,490 and $36,419 for the years ended December 31, 2012 and 2011, respectively.

15.
Other Income (Expense)
 
Other income for the year ended December 31, 2012 amounted to $820,626. Other expense for the year ended December 31, 2011 amounted to $14,259. Other income includes mainly $917,359 gain from disposal of intangible and Biological assets and $203,865 paid to closed stores. Other expense for the years ended December 31, 2012 and 2011 are as follows:
 
 
F-19

 
 
   
For the years ended December 31,
 
   
2012
   
2011
 
Other expense:
           
Financial expense
 
$
107,132
   
$
(12,122
)
Other income
   
917,359
     
-
 
Other expense
   
(203,865
)
   
(2,137
)
Total other income (expense)
 
$
820,626
   
$
(14,259)
 

16.
Income Tax
 
The Company is registered in the State of Nevada and has operations in primarily two tax jurisdictions – the People’s Republic of China and the United States. For operation in the US, the Company has incurred net accumulated operating losses for income tax purposes. The Company believes that it is more likely than not that these net accumulated operating losses will not be utilized in the future. Therefore, the Company has provided full valuation allowance for the deferred tax assets arising from the losses at these locations as of December 31, 2012. Accordingly, the Company has no net deferred tax assets.
 
Our effective tax rates were approximately 0% and 0% for the years ended December 31, 2012 and 2011, respectively. Currently the local government and central government tax benefit will expire on December 31, 2012 and December 31, 2013, respectively. Our effective tax rate was lower than the U.S. federal statutory rate due to the fact that our operations are carried out in foreign jurisdictions, which are subject to lower income tax rates.

The following table reconciles the U.S. statutory rates to the Company’s effective tax rate for the years ended December 31, 2012 and 2011:

   
2012
   
2011
 
             
U.S. Statutory rates
   
34.00
%
   
34.00
%
                 
Foreign income not recognized in USA
   
(34.00
)
   
(34.00
)
                 
China income taxes
   
25.00
     
25.00
 
                 
China income tax exemption
   
(25.00
)
   
(25.00
)
                 
Total provision for income taxes
   
0.00
%
   
0.00
%
 
The provision for income taxes from continuing operations on income consists of the following for the years ended December 31, 2012 and 2011:
 
   
For the years ended December 31
 
   
2012
   
2011
 
US current income tax expense (benefit)
           
Federal
 
$
   
$
 
State
 
$
   
$
 
PRC current income tax expense (benefit)
 
$
   
$
 
Total provision for income tax
 
$
   
$
 
 
United States of America
 
As of December 31, 2012, the Company in the United States had approximately $2,378,190 in net operating loss carry forwards available to offset future taxable income. Federal net operating losses can generally be carried forward 20 years. The deferred tax assets for the United States entities at December 31, 2012 consists mainly of net operating loss incurred in 2011 and were fully reserved as the management believes it is more likely than not that these assets will not be realized in the future.
 
The following table sets forth the significant components of the net deferred tax assets for operation in the US as of December 31, 2012 and December 31, 2011.
 
   
As of December 31
 
   
2012
   
2011
 
Net operation loss carry forward
 
$
(2,378,190
)
 
$
(1,754,741
)
Total deferred tax assets
   
784,803
     
579,065
 
Less: valuation allowance
   
(784,803
)
   
(579,065
)
Net deferred tax assets
   
     
 
Change in valuation allowance
 
$
   
$
 
 
 
 
F-20

 
People’s Republic of China (PRC)

Under the Income Tax Laws of the PRC, the Company’s subsidiaries are generally subject to an Enterprise Income Tax (EIT) at a standard rate of 25% on income reported in the statutory financial statements after appropriate tax adjustments. The State Tax Bureau of Lu’An City, Anhui province issued an income tax benefit approval to Guoying on September 2, 2007 providing that Guoying is subject to income tax and VAT benefit treatment of reduced rate of RMB 7,500 tax payment per year (including income tax and VAT) valid from October 1, 2007 until December 31, 2010. The State Tax Bureau of Lu’An City, Anhui province issued an income tax benefit approval to Guoying on December 10, 2011 providing that Guoying is subject to income tax and VAT benefit treatment of reduced rate of RMB 7,500 tax payment per year (including income tax and VAT) valid from December 1, 2011 until December 31, 2013. However, according to the approval, Guoying has option to pay more tax per year at its discretion. Therefore, currently, Guoying is charged at a fixed annual amount of reduced tax rate of no less than RMB7, 500 per year that changes every year to cover all types of taxes including income taxes. The income tax expenses for the years ended December 31, 2012 and 2011 are $288 and $1,255, respectively. There were no significant book and tax basis differences.
 
17.
Concentration of Credit Risks and Uncertainties and Commitments and Contingencies

Credit Risk

The Company’s practical operations are all carried out in the PRC. Accordingly, the Company’s business, financial condition, and results of operations may be influenced by the political, economic and legal environments in the PRC, and by the general state of the PRC's economy.
 
The Company’s operations in the PRC are subject to specific considerations and significant risks not typically associated with companies in North America and Western Europe. These include risks associated with, among others, the political, economic and legal environments and foreign currency exchange. The Company’s results may be adversely affected by changes in governmental policies with respect to laws and regulations, anti-inflationary measures, currency conversion and remittance abroad, and rates and methods of taxation, among other things.

Concentration of credit risk exists when changes in economic, industry or geographic factors similarly affect groups of counter parties whose aggregate credit exposure is material in relation to the Company’s total credit exposure.

For the years ended December 31, 2012 and 2011, there is no major customer that individually comprised more than 10% of the Company’s total sales.

There are five major vendors accounting for over 10% of the Company’s total purchases for the year ended December 31, 2012, with Shenzhen Tongfang Multimedia Technology Co. accounting for 12%, Guangdong Zhigao air conditioners Co. accounting for 14%, Lu’An Zhongxing Trade Co. accounting for 13%, Shenzhen Skyworth·RGB Electronics Co. Anhui Branch accounting for 12%, Shanghai Shangling Electric Appliance Manufacturing Co., Ltd. accounting for 12%. The accounts payable balance as of December 31, 2012 for these two vendors was $0. There are two major vendors each accounting for over 10% of the Company’s total purchases for the year ended December 31, 2011, with Shangdong Huangming Solar Power Sales Co. accounting for 45%, Hefei Ririshun Sales Co. accounting for 10%. T he accounts payable balance as of December 31, 2011 for these two vendors was $0.

The Company’s exposure to foreign currency exchange rate risk primarily relates to cash and cash equivalents and short-term investments, denominated in the U.S. dollar. Any significant revaluation of RMB may materially and adversely affect the cash flows, revenues, earnings and financial position of the Company.
    
Contingency

The Company is in litigation with its prior attorney, who commenced an action against the company in the Supreme Court of the State of New York County of New York on February 2011 for approximately $145,308.14 plus accrued interest for legal services provided to China Financial Services, a financial advisory firm, on behalf of the Company. The Company intends to contest this action and believes that there are defenses available to the Company. This amount has been accrued as of December 31, 2012 and is included in accrued expenses.
 
In connection with our private placement in July and August 2010, we entered into a Subscription Agreement with the investors which set forth the rights of the investors to have the registrable shares registered with the SEC for public resale.  Pursuant to the registration rights provisions, we agreed to file the registration statement pursuant to the Subscription Agreement to be declared effective by the Securities and Exchange Commission (the “Commission”) by the date (the “Required Effectiveness Date”)  which is not later than the earlier of (x) one hundred eighty (180) calendar days after the final closing date of the Offerings dated July 9, 2010, or (y) ten (10) business days after oral or written notice to the Company or its counsel from the Commission that it may be declared effective.  The registration statement has not been declared effective before the Required Effectiveness Date (the “Required Effectiveness Failure”). As liquidated damages (“Liquidated Damages”), the Company shall deliver to the Subscribers, as on a pro-rata basis an amount equal to one-half percent (0.5%) of the aggregate Issue Price of the Purchased Securities owned of record by such Subscribers on the first business day after the Non-Registration Event and for each subsequent thirty (30) day period. The maximum aggregate Liquidated Damages payable to the Subscriber under this Agreement shall be five percent (5%) of the aggregate Issue Price paid by the Subscribers. The registration statement was not declared effective by Required Effectiveness Date, as such an Effectiveness Failure occurred and the Company made an estimate of the probable amount in year 2012 that it would pay in damages and accrued $262,500. 
 
 
F-21

 
 
In connection with our private placement in July and August 2010, the Company entered into an Amended and Restated Settlement Agreement with investor representatives and certain investors dated July 18, 2012, wherein the Company has paid $179,020.51 as of June 30, 2012 and it agreed to pay additional $50,000 by July 31, 2012 and the remaining $33,479.49 by August 31, 2012. As of September 30, 2012, the Company has made payment of Liquidated Damages in full amount of $262,500.  In consideration of full payment of liquidated damages, the investors forever releases and discharges the Company, its shareholders, subsidiaries, affiliates, successors, and assigns (collectively, the "Releasees") from any and all claims, demands, causes of action, and liabilities of any kind whatsoever arising out of or in connection with the Subscription Agreements and Share Exchange Agreement, and the failure of the Company to perform any of its obligations thereunder up to the execution date of the Amended Settlement Agreement. In particular, the investors agreed to waive their rights to claim any more liquidated damages and declare any future Event of Default under Section 7(o) “Further Registration Statements”, Section 7(r) “Uplisting” and Section 9(d) “Non-Registration Events” of their Subscription Agreements.  

Further, pursuant to Section 7(d) of the Subscription Agreement, the Company has right to terminate or suspend registration statement or its reporting and filing obligations, unless relevant securities laws and regulations provide otherwise, until the later to occur of (i) two (2) years after the Final Closing Date by August 2012, or (ii) the Purchased Securities can be resold or transferred by the Subscribers pursuant to Rule 144(b)(1)(i) since August 2011.  

Operating Leases
 
The Company leases various facilities under operating leases that terminate on various dates.
 
The Company incurred rent expenses of $160,349 and $143,743 for the years ended December 31, 2012 and 2011 respectively.
 
The lease expenses for the next five years are estimated to be as follows:  

2013
 
$
136,632
 
2014
   
41,083
 
2015
   
12,553
 
2016
   
12,553
 
2017
   
8,369
 
Thereafter
   
-
 
Total
 
$
211,191
 
 
Obligations for Land Use Rights
 
The Company entered into a Land Investment  Agreement on October 28, 2010 and a supplemental Deposit Agreement on December 28, 2010 with the management committee of Pingqiao Industrial Park (the “Pingqiao Committee”), under which the Pingqiao Committee is obligated to assist the Company to obtain a land use right for 164,983 square meters (approximately 300 Chinese acres) to be issued by local people's government where our construction and investment project will be built.  The Land Use Right Certificate is to be approved and issued by People’s Government of Yu An District and Pingqiao Committee is the management committee in charge of project investment on this parcel of land. 120 Chinese acres of this land is for commercial use and 180 Chinese acres of this land is for industrial use. The Company paid RMB 100 million (approximately $15.74 million) of the purchase price as of December 31, 2010. The Company is not obligated to pay the remaining $3.7 million until it receives the land use right certificate issued by relevant PRC government pursuant to the Land Investment Agreement.  The Company received a land use right certificate issued by Yu An people’s government on April 16, 2012 with a term of 50 years until 2062 for a 38,449 square meter portion of the land which has been collaterized for a loan of RMB 10 million to a bank, including the 19,200 square meters where the four warehouses are built. We are waiting to receive the land use right certificate for the remaining 126,534 square meters of Pingqiao land. The government may not remove our facilities from the land which we have obtained the land use right certificate but could remove any future constructions that we build on the land which we have not obtained land use right certificate. Due to burdensome and repetitive approval procedures, we have not been granted land use right certificate for the rest of land.  We are currently negotiating with the local government to obtain a Land Use Right Certificate for rest of the land but we are not certain when such land use right certificate will be granted to us. The Company believes that if the land use right certificate is not granted to the Company by the local government, the Company will get a refund of the retainer from Pingqiao Committee pursuant to its contractual rights.
 
 
F-22

 
 
18.
China Electronics Holdings, Inc (Parent Company)

Under PRC regulations, the Company’s operating subsidiary, Guoying, may pay dividends only out of its accumulated profits, if any, determined in accordance with the accounting standards and regulations prevailing in the PRC (“PRC GAAP”). In addition, Guoying is required to set aside at least 10% of its accumulated profits each year, if any, to fund the statutory general reserve until the balance of the reserve reaches 50% of its registered capital. The amount in excess of 10% of income tax to be contributed to the statutory general reserve is at Guoying’s discretion. The statutory general reserve is not distributable in the form of cash dividends to the Company and can be used to make up cumulative prior year losses, if any, and may be converted into share capital by the issue of new shares to shareholders in proportion to their existing shareholdings, or by increasing the par value of the shares currently held by them, provided that the reserve balance after such issue is not less than 25% of the registered capital. Further, Guoying is also required to allocate 5% of the profit after tax, determined in accordance with PRC GAAP, to the statutory public welfare fund which is restricted to be used for capital expenditures for staff welfare facilities owned by the Company. The statutory public welfare fund is not available for distribution to equity owners (except in liquidation) and may not be transferred in the form of loans, advances, or cash dividends. As of December 31, 2012, an aggregate amount of $4,185,764 has been appropriated from retained earnings and set aside for statutory general reserve and public welfare fund, by Guoying.
 
As of December 31, 2012, the amount of restricted net assets of Guoying, which may not be transferred to the Company in the form of loans, advances or cash dividends by the subsidiaries without the consent of a third party, was approximately 7.43% of the Company’s consolidated net assets as discussed above. In addition, the current foreign exchange control policies applicable in the PRC also restrict the transfer of assets or dividends outside the PRC.
 
The following presents condensed unaudited unconsolidated financial information of the Parent Company only.

Condensed unaudited Balance Sheet as of December 31, 2012 and 2011

   
December 31, 2012
   
December 31, 2011
 
Current assets
 
$
3,333,144
   
$
3,339,253
 
                 
Current liabilities
 
$
145,308
   
$
143,000
 
Total stockholders' equity
   
3,187,836
     
3,196,253
 
Total liabilities and shareholders’ equity
 
$
3,333,144
   
$
3,339,253
 
 
Condensed unaudited Statements of Operations (For the years ended December 31, 2012 and 2011)

   
2012
   
2011
 
Revenues
 
$
-
   
$
-
 
General and administrative expenses
   
8,417
     
436,465
 
Loss before equity in undistributed earnings of subsidiaries
   
(8,417
)
   
(436,465
)
Equity in earnings of subsidiaries
   
(1,092,924
   
18,622,270
 
Net income
 
$
(1,101,341
 
$
18,185,805
 
 
Condensed unaudited Statement of Cash Flows (For the year ended December 31, 2012 and 2011)

   
2012
   
2011
 
Net Income
 
$
(1,101,341
 
$
16,130,370
 
Adjustments to reconcile net income to net cash provided by (used in) operations:
               
Equity in earnings of subsidiaries
   
1,092,924
     
(16,566,631
)
Changes in operating liabilities and assets:
               
Trade accounts payable
   
-
     
-
 
Other receivable
   
-
     
226,896
 
Other payable
   
8,417
     
150,758
 
Net cash provided by (used in) operating activities
   
-
     
-
 
                 
Cash flows from financing activities
               
Share issued for cash
   
-
     
-
 
Net cash provided by financing activities
   
-
     
-
 
                 
Effect of rate changes on cash
   
-
     
-
 
                 
Increase in cash and cash equivalents
   
-
     
-
 
Cash and cash equivalents, beginning of period
   
-
     
-
 
Cash and cash equivalents, end of period
 
$
-
   
$
-
 
 
 
F-23

 
 
19.
Segment information
 
ASC 280 requires use of the “management approach” model for segment reporting. The management approach model is based on the way a company’s management organizes segments within the company for making operating decisions and assessing performance. Reportable segments are based on products and services, geography, legal structure, management structure, or any other manner in which management disaggregates a company.
 
During 2011 and 2010, the Company was organized into three main business segments: (1) Exclusive franchise stores, (2) Non-exclusive franchise stores, and (3) Company owned stores. The following table presents a summary of operating information and certain year-end balance sheet information as of December 31, 2012 and 2011, respectively.
 
   
For the years ended December 31,
 
   
2012
   
2011
 
Revenues from unaffiliated customers:
           
Exclusive franchise stores
 
$
34,256,697
   
$
47,221,802
 
Non-exclusive stores
   
16,147,112
     
47,172,272
 
Company owned stores
   
7,679,088
     
9,821,329
 
Consolidated
 
$
58,082,897
   
$
104,215,403
 
Gross Profit:
               
Exclusive franchise stores
 
$
2,600,317
   
$
6,865,503
 
Non-exclusive stores
   
1,206,361
     
7,121,130
 
Company owned stores
   
795,859
     
1,705,341
 
Consolidated
 
$
4,602,537
   
$
15,691,974
 
                 
Depreciation and amortization:
               
Exclusive franchise stores
 
$
-
   
$
-
 
Non-exclusive stores
   
-
     
-
 
Company owned stores
   
-
     
-
 
Corporate
   
705,585
     
1,173,368
 
Consolidated
 
$
705,585
   
$
1,173,368
 
Capital expenditures:
               
Exclusive franchise stores
 
$
-
   
$
-
 
Non-exclusive stores
   
-
     
-
 
Company owned stores
   
-
     
-
 
Corporate
 
2,228,109
   
5,388,620  
 
Consolidated
 
$
2,228,109
   
$ 5,388,620  
 
 
Identifiable assets:
 
As of December
31, 2012
   
As of December
31, 2011
 
Exclusive franchise stores
 
$
-
   
$
-
 
Non-exclusive stores
   
-
     
-
 
Company owned stores
   
-
     
-
 
Corporate
   
59,940,697
     
58,295,145
 
Consolidated
 
$
59,940,697
   
$
58,295,145
 
 
20.  
GOING CONCERN

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern.  During the year ended December 31, 2012, the Company incurred a loss of $1,101,341.   If the Company is unable to generate profits and is unable to continue to obtain financing for its working capital requirements, it may have to curtail its business sharply or cease business altogether.
 
The Company's continuation as a going concern is dependent upon its ability to generate sufficient cash flow to meet its obligations on a timely basis, to retain its current financing, to obtain additional financing, and ultimately to attain profitability.

The accompanying consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern. The consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that could result from the outcome of this uncertainty
 
 
F-24

 

 
21  RESTATEMENT OF FINANCIAL STATEMENTS
 
On May 15, 2013, the management of China Electronics Holdings, Inc. (the “Company”) concluded, that the previously issued financial statements contained in the Company's annual Report on Form 10-K for the year ended December 31, 2012 required restatement due primarily to certain inaccuracies in presentation of due to a related party and accumulated other comprehensive income in the statement of consolidated  balance sheet, foreign currency translation adjustment and comprehensive income (loss) in the statement of consolidated statements of operations and comprehensive income (loss).
 
Below is a comparative presentation of the balance sheet and income statement as of and for the year ended December 31, 2012 as restated in this report and as reported in the Company’s Reports on Form 10K previously filed with the Securities and Exchange Commission.
 
 
   
As Reported
12/31/2012
   
As Restated
12/31/2012
 
BALANCE SHEET:
           
Due to a related party
 
$
-
   
$
964,156
 
Total current liabilities
   
5,772,865
     
6,737,021
 
Total liabilities
   
5,772,865
     
6,737,021
 
Accumulated other comprehensive loss
   
5,355,160
     
4,391,004
 
Total stockholders’ equity
   
54,158,202
     
53,194,046
 
Total equity
   
54,167,832
     
53,203,676
 
STATEMENT OF OPERATIONGS AND COMPREHENSIVE INCOME (LOSS):
               
                 
Foreign currency translation adjustment
   
2,008,159
     
1,044,003
 
Comprehensive income (loss)
 
$
906,817
   
$
(57,338
)
  
 
F-25

 
 
Part II
 
INFORMATION NOT REQUIRED IN PROSPECTUS
 
Item 13.  Other Expenses of Issuance and Distribution.
 
The expenses payable by us in connection with this offering are as follows:
 
   
Amount
 
Securities and Exchange Commission Registration fee
 
$
1,711
 
Accountants’ fees and expenses
 
$
  10,000 
 
Legal fees and expenses
 
$
363,109 
 
Blue Sky fees and expenses
 
$
5,000 
 
Transfer Agent’s fees and expenses
 
$
1,000 
 
Total Expenses
 
$
380,820 
 
 
All expenses are estimated except for the Securities and Exchange Commission fee. None of the expenses from the offering will be borne by the selling stockholders.
 
Item 14.  Indemnification of Directors and Officers.
 
Nevada law allows us to indemnify our directors, officers, employees, and agents, under certain circumstances, against attorney's fees and other expenses incurred by them in any litigation to which they become a party arising from their association with or activities on our behalf, and under certain circumstances to advance the expenses of such litigation upon securing their promise to repay us if it is ultimately determined that indemnification will not be allowed to an individual in that litigation.
 
Our By-laws provide that every person who was or is a party or is threatened to be made a party to or is involved in any action, suit or proceeding, whether civil, criminal, administrative or investigative, by reason of the fact that he or a person of whom he is the legal representative is or was a director or officer of the corporation or is or was serving at the request of the corporation or for its benefit as a director or officer of another corporation, or as its representative in a partnership, joint venture, trust or other enterprise, shall be indemnified and held harmless to the fullest extent legally permissible under the law of the State of Nevada from time to time against all expenses, liability and loss (including attorneys' fees, judgments, fines and amounts paid or to be paid in settlement) reasonably incurred in defending a civil or criminal action, suit or proceeding. The indemnification must be paid by us as the expenses are incurred and in advance of the final disposition of the action, suit or proceeding upon receipt of an undertaking by or on behalf of the director or officer to repay the amount if it is ultimately determined by a court of competent jurisdiction that he is not entitled to be indemnified by the corporation. Such right of indemnification shall be a contract right which may be enforced in any manner desired by such person. Such right of indemnification shall not be exclusive of any other right which such directors, officers or representatives may have or hereafter acquire and, without limiting the generality of such statement, they shall be entitled to their respective rights of indemnification under any bylaw, agreement, vote of stockholders, provision of law or otherwise, as well as their rights under the By-laws.
 
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to our directors, officers and controlling persons, pursuant to the foregoing provisions or otherwise, we have been advised that in the opinion of the Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by us of expenses incurred or paid by a director, officer or controlling person in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, we will, unless in the opinion of our counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by us is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.
 
 Item 15.  Recent Sales of Unregistered Securities.

On July 15, 2010, we consummated a Share Exchange Agreement with 10 stockholders and warrant holders of CEH Delaware (the “CEH Stockholders”) (the “Share Exchange Agreement”).  Pursuant to the Share Exchange Agreement, the CEH Stockholders transferred to us 100% of the outstanding shares of common stock of CEH Delaware and 100% of the warrants to purchase shares of common stock of CEH Delaware held by them, in exchange for an aggregate of 13,785,902 newly issued shares of our Common Stock (including 13,665,902 shares of common stock issued pursuant to the Share Exchange Agreement dated July 22, 2010, and 120,000 shares of common stock issued to consultants related to their professional services) and warrants to purchase an aggregate of  1,628,572  shares of our Common Stock.  CEH Delaware’s outstanding Series A warrants were exchanged on a one-for-one basis for Series A warrants of the Company to purchase an aggregate of 314,285 shares of Common Stock, with an exercise price of $2.19 per share.  CEH Delaware’s outstanding Series B warrants were exchanged on a one-for-one basis for Series B warrants of the Company to purchase an aggregate of 314,285 shares of Common Stock, with an exercise price of $2.63 per share.  CEH Delaware’s outstanding $1.00 warrants were exchanged on a one-for-one basis for Series E warrants of the Company to purchase an aggregate of 1,000,000 shares of Common Stock, with an exercise price of $0.25 per share.
 
 
F-26

 
 
The shares of our Common Stock and warrants to purchase our Common Stock were issued in accordance with a safe harbor from the registration requirements of the Securities Act under Regulation S thereunder because they were issued to investors who were not U.S. Persons and the sale occurred outside of the U.S. or were issued pursuant to an exemption from the registration requirements of the Securities Act under Section 4(2) by virtue of compliance with the provisions of Regulation D under the Securities Act because all of the persons acquiring the securities were accredited investors and the securities were not offered or sold by means of general advertising or other general solicitation and a Form D pertaining to such transaction was filed with the Commission.

On July 15, 2010, July 26, 2010 and August 17, 2010, we also consummated Private Placements made pursuant to a Subscription Agreement dated as of July 9, 2010 (the “Purchase Agreement”) with 105 of the Selling Stockholders, pursuant to which we sold units (the “Units”) to such Selling Stockholders.  Each Unit consists of four shares of our Common Stock, a warrant to purchase one share of Common Stock at an exercise price of $3.70 per share (a “Series C Warrant”) and a warrant  to purchase one share of Common Stock at an exercise price of $4.75 per share (a “Series D Warrant”).  The aggregate gross proceeds for the sale of the Units was $5,251,548 and in such private placements, an aggregate of (a) 1,989,211 shares of our Common Stock, (b) Series C Warrants to purchase an aggregate of 497,303shares of our Common Stock and (c) Series D Warrants to purchase an aggregate of 497,303shares of our Common Stock was sold.

The shares of Common Stock, Series C Warrants and Series D Warrants were either issued in accordance with (i) a safe harbor from the registration requirements of the Securities Act under Regulation S because they were purchased by investors who were not U.S. Persons and the sale occurred outside of the U.S. or (ii) an exemption from the registration requirements of the Securities Act under Section 4(2) by virtue of compliance with the provisions of Regulation D under the Securities Act.  Such exemption was available because all of the investors were accredited investors, the securities were not offered or sold by means of general advertising or other general solicitation and a Form D pertaining to such offering was filed with the Commission.

On August 17, 2010, in connection with the Private Placement, we issued to Hunter Wise Financial Group, LLC Series F warrants to purchase 31,429 shares of Common Stock at an exercise price of $1.75 per share and Series F warrants to purchase 94,329 shares of Common Stock at an exercise price of $2.64 per share. On August 17, 2010 in connection with the Private Placement, we issued to American Capital Partners Series F warrants to purchase 104,592 shares of Common Stock at an exercise price of $2.64 per share.  On July 9, 2010, the Company issued Series G warrants to purchase 50,000 shares of Common Stock with an exercise price of $2.64 to Guzov Ofsink, LLC, the Company’s prior counsel.  The Series F warrants were issued pursuant to the terms of advisory agreements between the Company and the placement agents.
 
 
The Series F warrants and Series G warrants were either issued in accordance with (i) a safe harbor from the registration requirements of the Securities Act under Regulation S because they were purchased by investors who were not U.S. Persons and the sale occurred outside of the U.S. or (ii) an exemption from the registration requirements of the Securities Act under Section 4(2) by virtue of compliance with the provisions of Regulation D under the Securities Act.  Such exemption was available because all of the investors were accredited investors, the securities were not offered or sold by means of general advertising or other general solicitation and a Form D pertaining to such offering was filed with the Commission.
 
Item 16.    Exhibits and Financial Statement Schedules.
 
 
(a)
Exhibits.
 
The exhibits to the registration statement are listed in the Exhibit Index to this registration statement and are incorporated herein by reference.
 
Item 17.   Undertakings.
 

The undersigned registrant hereby undertakes:
 
(1)         To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:

(i)          To include any prospectus required by Section 10(a)(3) of the Securities Act of 1933;

(ii)         To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement.  Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than 20 percent change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” table in the effective registration statement; and
 
 
F-27

 
 
(iii)        To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement;

(2)         That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial   bona fide   offering thereof;

(3)         To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering;

(4)         Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the registrant pursuant to the provisions described in this registration statement, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue ;
 
(5)         That, for the purpose of determining liability under the Securities Act of 1933 to any purchaser, each prospectus filed pursuant to Rule 424(b) as part of a registration statement relating to an offering, other than registration statements relying on Rule 430B or other than prospectuses filed in reliance on Rule 430A, shall be deemed to be part of and included in the registration statement as of the date it is first used after effectiveness. Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such first use, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such date of first use.  
 
 
F-28

 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Act of 1933, the registrant has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the city of Lu’an, PRC on this 10th day of May 14, 2013.


 
   
CHINA ELECTRONICS HOLDINGS, INC.
     
 
By:
/s/ Hailong Liu
   
Hailong Liu
   
Chief Executive Officer (Principal Executive
   
Officer) and Director
 
Pursuant to the requirements of the Securities Act of 1933, this registration statement was signed by the following persons in the capacities and on the dates indicated.
 
Name and Title
 
Date
     
/s/ Hailong Liu
 
August 23,  2013
     
Hailong Liu
   
Chief Executive Officer, Chairman, Chief Financial
   
Officer and Director
   
(Principal Executive Officer, Principal Financial
   
Officer and Principal Accounting Officer)
   
     
/s/ Hailong Liu
 
August 23, 2013
     
Haibo Liu, Vice President and Director
   
 
 
F-29

 
 
Exhibit Index

Number
 
Description
     
2.1
 
Share Transfer Agreement between Guoying Shareholders and CEH Delaware dated December 26, 2008.
     
2.2
 
 Share Transfer Agreement between Guoying Shareholders and CEH Delaware dated December 31, 2009. Incorporated by reference to Exhibit 2.2 to our annual report on Form 10-K filed with the Commission on April 16, 2013 (the “2012 10-K”).
     
2.3
 
Share Exchange Agreement by and among China Electronics Holdings, Inc. (formerly, Buyonate, Inc.), and the CEH Stockholders dated as of July 9, 2010. Incorporated by reference to Exhibit 2.1 to our Current Report on Form 8-K filed with the Commission on July 22, 2010 (the “July 2010 8-K”).
     
3.1
 
Articles of Incorporation of the Company. Incorporated by reference to Exhibit 3.1 to our Registration Statement on Form S-1 (File No. 333-152535) filed on July 25, 2008 (the “2008 S-1”).
     
3.2
 
By-laws of the Company. Incorporated by reference to Exhibit 3.2 to the 2008 S-1.
     
3.3
 
Amendment to the Articles of Incorporation of the Company. Incorporated by reference to Exhibit 3.1 to our Current Report on Form 8-K filed with the Commission on August 9, 2010.
     
4.1
 
Subscription Agreement between among China Electronics Holdings, Inc. (formerly, Buyonate, Inc.) and certain investors, dated as of July 9, 2010. Incorporated by reference to Exhibit 4.1 to the July 2010 8-K.
     
4.2
 
Form of Warrant of China Electronics Holdings, Inc. (formerly, Buyonate, Inc.) issued on July 15, 2010. Incorporated by reference to Exhibit 4.2 to the July 2010 8-K.
     
4.3
 
Chairman Lock-up Agreement between China Electronics Holdings, Inc. (formerly, Buyonate, Inc.) and Hailong Liu, dated July 9, 2010.  Incorporated by reference to Exhibit 4.3 to the July 2010 8-K.
     
4.4
 
 
Specimen of Common Stock certificate.  Incorporated by reference to Exhibit 4.4 to our Registration Statement on Form S-1 (File No. 333-169968) filed on October 15, 2010.
     
4.5
 
 
Securities Purchase Agreement between CEH Delaware and a bridge investor dated January 30, 2008;
     
4.6
 
Securities Purchase Agreement between CEH Delaware and bridge investors dated January 5, 2010;
     
5.1
 
Opinion of Eaton & Van Winkle LLP.*
     
10.1
 
Call Option Agreement between Sherry Li and Hailong Liu, dated February 10, 2010.  Incorporated by reference to Exhibit 10.1 to 2012 10-K.
     
10.2
 
Call Option Agreement between Sherry Li and Hailong Liu, dated as July 9, 2010. Incorporated by reference to Exhibit 10.1 to the July 2010 8-K.
 
10.3
 
 
Voting Trust Agreement between Sherry Li and Hailong Liu, dated February 10, 2010. Incorporated by reference to Exhibit 10.3 to 2012 10-K.
     
10.4
 
Voting Trust Agreement between Sherry Li and Hailong Liu, dated as July 9, 2010. Incorporated by reference to Exhibit 10.2 to the July 2010 8-K.
     
10.5
 
OEM Agreement between Lu’an Guoying Electronic Sales Co., Ltd. and Shanghai Pengbai Electronic Co., Ltd., dated July 2, 2010. Incorporated by reference to Exhibit 10.3 to our Registration Statement on Form S-1 (File No. 333-169968) filed on April 23, 2012.
 
 
F-30

 
 
10.6
 
Loan Agreement between Lu’an Guoying Electronic Sales Co., Ltd. and Shanghai Pengbai Electronic Co., Ltd., dated October 2, 2006. Incorporated by reference to Exhibit 10.4 to our Registration Statement on Form S-1 (File No. 333-169968) filed on April 23, 2012.
     
10.7
 
Investment Agreement between the Management Committee of Ping Bridge Industrial Park and Lu'an Guoying Electronic Sales Co., Ltd., dated October 28, 2010, and supplemental agreement, dated December 28, 2010. Incorporated by reference to Exhibit 10.5 to our Registration Statement on Form S-1 (File No. 333-169968) filed on April 23, 2012.
     
21.1
 
List of the Company’s subsidiaries*
     
23.1
 
Consent of Eaton & Van Winkle (contained in Exhibit 5.1)

*Filed herewith
**To be filed by subsequent amendment