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NEW YORK, July 24, 2013 /PRNewswire/ -- 30DC, Inc. (TDCH), a provider of
web-based tools for the monetization of digital content, today announced the
release of Version 4 of the MagCast Digital Publishing Platform which gives
MagCasters the ability to provide readers a text-based version of their magazine
optimized for viewing on an iPhone and iPod Touch. Version 4 also includes some
helpful new features for MagCasters to connect with their readers and to make
the magazine production process more efficient.
The enhanced features of MagCast 4 include:
iPhone and iPod Touch Mobile-Optimized Text Version
MagCast now enables publishers to greatly increase their potential distribution
by offering mobile-optimized iPhone and iPod Touch App versions of their
magazines. The mobile-optimized text version scales perfectly for the iPhone and
iPod Touch and contains video and web links for readers to access digital
magazine features. Readers can maneuver through the magazine with one-handed
operation; shifting between articles and scrolling up and down simply entails
moving thumbs left and right. MagCasters can now offer both the fully
interactive iPad and/or the mobile-optimized version.
30DC believes the new text version will provide an excellent delivery platform
for newsletters and information-heavy Apps and act as a viable substitute for a
blog. Anyone with a regular blog should consider converting it to a text based
MagCast which takes advantage of the trend showing that consumers are spending
increased amounts of time viewing on mobile devices and offers a number of
advantages including push notifications. Users of mobile devices spend less time
surfing and more time using Apps which provide the type of convenient access
offered by MagCast.
In beta tests, the new iPhone and iTouch version has proven quite popular. Even
though this feature was only available for a two month test period, test results
show that the mobile-optimized version was responsible 33% of digital
publishers' total App downloads and user sessions during the current calendar
year. The majority of iOS users are doing so via iPhones and iPods, and
management believes that the new version of MagCast can expand publishers' reach
to this large market of potential new readers. For those readers who own
multiple devices, they can view the mobile-optimized version on their iPhone or
iPod Touch and the full version on their iPad.
Flurry Advertising Integration Feature
Flurry helps companies build, measure, advertise and monetize mobile
applications in the new App economy. Flurry's comprehensive measurement and
advertising platform reaches over 700 million monthly unique smartphone and
tablet devices across iOS, Android and other platforms. MagCasters can use the
Flurry advertising network - which is integrated into MagCast's marketing
features - to track and receive detailed analytics, to advertise in untapped
traffic sources to reach potential customers and to post advertisements which
earn revenue when clicked on.
Welcome Letter Marketing Feature
A Welcome Letter Marketing feature has now been integrated into MagCast to help
MagCasters facilitate and establish a relationship with the initial Magazine
users or people using the App on a regular basis. Whenever a new MagCast
publication is launched, a landing page appears with whatever text or video the
MagCaster intends as a call to action for the targeted customer to take. The
Welcome letter's page has special links that MagCasters can use to guide readers
to internal pages, subscription links and so on. MagCasters can customize this
Welcome Letter page so a user can subscribe immediately to a magazine or
purchase a specific magazine issue. Apple Newsstand requires a two-step process,
downloading an App and then downloading specific content. Management believes
the Welcome Letter feature should increase conversion of App downloads to
content purchases by inserting a direct call to specific action in a
friendly-inviting format that simplifies the purchasing process for the user.
Magazine Production "Favorites" Page Selection and Save Feature
MagCast Version 4 enables publishers to save favorite pages to be added to
future or past issues by simply clicking on VIEW FAVORITES and selecting the
pages to be added. Certain pages can be templated so they will appear in all
issues, and this option even works retroactively, giving MagCasters the ability
to insert favorite saved pages in back issues. This feature was created based on
feedback from MagCasters and will be a time saver as well as allow for easy
insertion of repeated ads, subscription solicitations and promotion of back
issues that are ongoing and recurring in each magazine issue.
About 30DC, Inc.
30DC provides web-based tools for the monetization of digital content. For
addition information on 30DC, please download a corporate fact sheet:
http://30dcinc.com/investors/news.
This press release contains "forward-looking statements" within the meaning of
various provisions of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, commonly identified by such terms as "believes,"
"looking ahead," "anticipates," "estimates" and other terms with similar
meaning. Specifically, statements about the Company's plans for accelerated
growth, improved profitability, future business partners, M&A activity, new
service offerings and pursuit of new markets are forward looking statements.
Although the company believes that the assumptions upon which its
forward-looking statements are based are reasonable, it can give no assurance
that these assumptions will prove to be correct. Such forward-looking statements
should not be construed as fact. The information contained in such statements is
beyond the ability of the Company to control, and in many cases the Company
cannot predict what factors would cause results to differ materially from those
indicated in such statements. All forward-looking statements in the press
release are expressly qualified by these cautionary statements and by reference
to the underlying assumptions
