Attached files
file | filename |
---|---|
8-K - CURRENT REPORT - Function(x) Inc. | vggl_8k.htm |
©2012 Confidential and proprietary. All rights reserved.
An Introduction to Viggle
May 2013
©2012 Confidential and proprietary. All rights reserved.
©2012 Confidential and proprietary. All rights reserved.
Viggle: the Indispensable Companion App for TV
Viggle: the Indispensable Companion App for TV
Discover New Shows
Play Along , Socialize
, & Earn Points While
Watching
, & Earn Points While
Watching
Get Rewarded
©2012 Confidential and proprietary. All rights reserved.
4
How Viggle Works
How Viggle Works
Check In
Tap the app to
check-in using our
ACR technology
and start earning
points
check-in using our
ACR technology
and start earning
points
Play Along
Interact
Chat with Friends
Use your Points
Get bonus points for
playing trivia games
and fantasy sports
playing trivia games
and fantasy sports
Learn more about
the show you are
watching with
Facebook, Twitter,
or IMDB
the show you are
watching with
Facebook, Twitter,
or IMDB
Talk to your friends
or other fans about
the show you are
watching
or other fans about
the show you are
watching
Redeem your points
for real rewards
for real rewards
©2012 Confidential and proprietary. All rights reserved.
5
How to Earn Points
How to Earn Points
Video Ads
Users can earn points in five different ways
1 point per minute while
checked in to any show
checked in to any show
Bonuses for watching
promoted shows
promoted shows
Points for playing trivia
games and fantasy sports,
based on how well you play
games and fantasy sports,
based on how well you play
Extra points for watching a
series of shows that are
promoted together
series of shows that are
promoted together
Additional points for each
completed video view
completed video view
©2012 Confidential and proprietary. All rights reserved.
Viggle at a Glance
Viggle at a Glance
2.6 MM
registered users (1)
registered users (1)
8.4 days active per active
member per month (2)
member per month (2)
56 minutes
per user session (3)
per user session (3)
228 MM
TV program check-ins (4)
TV program check-ins (4)
1.7 MM
rewards redeemed (4)
rewards redeemed (4)
56
min
Notes: (1) Represents net number of users who have registered for our app, less deactivated accounts as of May 12, 2013; (2) Derived by dividing the number of days that all active users were active in the month by the number of active users in the
month for the month of April, 2013; (3) Active time per session calculated by Google Analytics for month ended February 28, 2013. (4) Represents Viggle user activity through May 12, 2013
month for the month of April, 2013; (3) Active time per session calculated by Google Analytics for month ended February 28, 2013. (4) Represents Viggle user activity through May 12, 2013
Launched in January 2012, Viggle has built a large & highly engaged audience
©2012 Confidential and proprietary. All rights reserved.
7
Advertiser Value Proposition
Advertiser Value Proposition
Targeted Impressions
Action
Notes: (1) Calculated using data reported from ADTECH, our ad serving provider, this is calculated as the number of completed ad engagements (e.g. a video view) divided by the total number of ad impressions the users had available to engage
with. The calculation excludes non-interactive ad units (typically in png or jpg image format) and Viggle Live events launched via the ad server but which are not actually ads;
with. The calculation excludes non-interactive ad units (typically in png or jpg image format) and Viggle Live events launched via the ad server but which are not actually ads;
Deliver completed video views against a targeted and verified TV audience
10% completed engagements & ad impressions (1)
Consistent lift in key marketing funnel metrics as measured by 3rd party effectiveness studies
10% completed engagements & ad impressions (1)
Consistent lift in key marketing funnel metrics as measured by 3rd party effectiveness studies
©2012 Confidential and proprietary. All rights reserved.
Second screen applications can counteract the distraction of a mobile device, and use it to enhance
the TV viewing experience
the TV viewing experience
The Second Screen can Complement TV Content
The Second Screen can Complement TV Content
Trivia
Gaming
Commercial Recall
Social
©2012 Confidential and proprietary. All rights reserved.
32% of users who watched the Golden Globes with Viggle checked into a Target commercial during
the Golden Globe Awards on January 13th
the Golden Globe Awards on January 13th
It can also Enhance TV Advertisements
It can also Enhance TV Advertisements
In addition, 8% of users who checked-in to the commercial clicked through to the Target
website
website
©2012 Confidential and proprietary. All rights reserved.
10
Our Advertisers
Our Advertisers
We have run successful campaigns with over 50 brand advertisers
©2012 Confidential and proprietary. All rights reserved.
Drive and measure viewership of series &
season premieres
season premieres
•Video promos
•Reminders
•Incentivized tune-ins
•Audio verified check-ins
TV Network Value Proposition
TV Network Value Proposition
Deliver synchronized experiences to
enhance live viewing
enhance live viewing
•Polls & trivia
•Fantasy sports
•Network-provided show apps and content
Keep viewers over the course of the TV
season and reward them for their loyalty
season and reward them for their loyalty
•Streaks
•Quests
•Show-related rewards
Help networks drive discovery, tune-in, engagement and loyalty for their shows
©2012 Confidential and proprietary. All rights reserved.
TV Network Case Study: The Bible
TV Network Case Study: The Bible
• Incentivized tune-ins with bonus
points for audio-verified check-ins
points for audio-verified check-ins
• Polls and trivia synchronized to what
was happening on TV during live
airings
was happening on TV during live
airings
• Streak bonus for sustained
viewership throughout the season
viewership throughout the season
The Bible Promotion
©2012 Confidential and proprietary. All rights reserved.
Ellen Partnership
Ellen Partnership
• Ellen + Viggle are partnering during May sweeps to award $100K to five Viggle users in
month long Watch & Win contest
month long Watch & Win contest
• Each week, someone will be on stage receiving a $20k check from Viggle.
• In addition to Ellen's on-air mentions, other promotional channels includes custom
graphical plugs, :15 on-air custom promos, digital video, .com and social promotion
graphical plugs, :15 on-air custom promos, digital video, .com and social promotion
• Viggle will exclusively host the new Ellen App for a period of 6 weeks
13
©2012 Confidential and proprietary. All rights reserved.
Database Marketing
Reach over 2MM registered users with
targeted email messaging
targeted email messaging
Retailer Value Proposition
Retailer Value Proposition
Real-time Rewards
Target coupons and offers to active Viggle
users based on demographics and the
shows they watch
users based on demographics and the
shows they watch
Retail Catalog
Leverage placement in the retail catalog to
deliver gift cards and merchandise to Viggle
users
deliver gift cards and merchandise to Viggle
users
Leverage Viggle to drive in store traffic and increase basket size
©2012 Confidential and proprietary. All rights reserved.
Retailer Value: Enhanced Rewards Catalog
Retailer Value: Enhanced Rewards Catalog
Over 180 new deals to choose from, 50 will go
live at the launch of new Rewards and we
receive new offers every day!
live at the launch of new Rewards and we
receive new offers every day!
Access Deals
Cool New Stuff
New merchandise to be added alongside the
Kindle Fire HD and Viggle Merch!
Kindle Fire HD and Viggle Merch!
Apple® iPod Nano
16GB, all colors
15
©2012 Confidential and proprietary. All rights reserved.
16
Partnering for Scale
Partnering for Scale
Additional Relationships
©2012 Confidential and proprietary. All rights reserved.
Financial Summary
17
©2012 Confidential and proprietary. All rights reserved.
New Registrations
Registered Users
Registered user growth by month
Registered user growth by month
18
©2012 Confidential and proprietary. All rights reserved.
Monthly Active Users
Average Daily Active Users
Active user growth by month
Active user growth by month
19
©2012 Confidential and proprietary. All rights reserved.
User Engagement by month
User Engagement by month
20
Check-ins
Points Earned & Redeemed
©2012 Confidential and proprietary. All rights reserved.
21
Advertiser Growth
Advertiser Growth
F2012-2013 Booked
Revenue by Advertiser
Category
Revenue by Advertiser
Category
No. of Advertisers by Level
of F2012-13 Booked
Revenue
of F2012-13 Booked
Revenue
Notes: * “Other”includes the following six categories: Internet Services, Auto, Alcohol, Travel, Entertainment, Consumer Electronics
5
1
4
4
Repeat
Advertisers
1
4
4
1
4
4
©2012 Confidential and proprietary. All rights reserved.
• Makes TV more rewarding for Viewers
• Delivers completed video views against a targeted and
verified TV audience for Brands
verified TV audience for Brands
• Drives discovery, tune-in, engagement and loyalty for TV
Networks
Networks
• Drives store traffic and increased basket size for Retailers
2.6 MM
registered users and
growing
registered users and
growing
©2012 Confidential and proprietary. All rights reserved.
Thank You