Exhibit 99.1

Reynolds American Inc.

P.O. Box 2990

Winston-Salem, NC 27102-2990

RAI delivers strong first-quarter results;

Company reaffirms full-year EPS guidance

WINSTON-SALEM, N.C. – April 23, 2013

1

Reynolds American Inc. (NYSE: RAI) today announced first-quarter 2013 adjusted EPS of $0.72, up 14.3 percent from the prior-year quarter, as higher pricing and lower MSA expense more than offset cigarette volume declines and additional investments in innovations and brand-equity building. Adjusted EPS excludes $0.21 for the 2013 MSA payment credit and $0.01 for implementation cost.

RAI reaffirmed 2013 adjusted EPS guidance in the range of $3.15 to $3.30, up 6 percent to 11 percent from 2012’s adjusted EPS of $2.97. This guidance excludes the above-referenced 2013 MSA payment credit and implementation cost.

2

MANAGEMENT’S PERSPECTIVE

Overview

“The first quarter reflected strong growth in RAI’s earnings and margins, and I’m particularly pleased to report that our operating companies’ four key brands performed extremely well in the competitive marketplace,” said Daniel M. Delen, president and chief executive officer.

In addition to gains in market share, all of RAI’s reportable business segments – RJR Tobacco, American Snuff and Santa Fe – generated higher first-quarter operating income and margin. Delen noted that RJR Tobacco benefitted from the partial resolution of the Master Settlement Agreement (MSA) NPM disputes.

“Overall, the external environment remained challenging,” Delen said. “Industry cigarette volumes were negatively impacted by higher energy prices, the expiration of the payroll-tax holiday and fewer shipping days,” he said. “However, our operating companies’ initiatives to strengthen the equity of their key brands are paying off, and this is helping to carve out new areas of growth in their traditional tobacco businesses.”

Investment in innovative new products to meet the changing preferences of adult tobacco consumers continued in the quarter, and these investments will increase as the company moves through the year.

Delen said that R.J. Reynolds Vapor Company is making great progress on the development of its highly differentiated Vuse e-cigarette. “You’ll be hearing more about Vuse’s exciting expansion plans soon,” he said. Delen also noted that Niconovum USA’s Zonnic nicotine replacement therapy gum has been generating valuable feedback since it went into its first market of Des Moines, Iowa, late last year.

Delen said that RAI’s operating companies have consistently demonstrated their ability to manage through difficult environments, while remaining focused on productivity improvements and building their platforms for sustainable growth.

“As a result of this performance, and taking into account the challenges and opportunities that lie ahead this year, RAI today reaffirmed full-year adjusted EPS growth in the range of 6 percent to 11 percent over 2012’s adjusted results,” Delen said.

This guidance excludes the credit against the April 2013 MSA payment and other special items as detailed in Schedule 2.

3

RJR Tobacco

RJR Tobacco’s first-quarter adjusted operating income increased 9.2 percent from the prior-year quarter, to $563 million, as higher pricing, productivity gains and the favorable impact of the partial resolution of the MSA NPM disputes more than offset declines in cigarette volume. Adjusted results exclude the 2013 MSA payment credit of $202 million, as well as charges of $4 million for implementation cost and $3 million for Engle progeny cases.

RJR Tobacco’s first-quarter adjusted operating margin increased 4.4 percentage points to 36.0 percent, again reflecting the company’s ongoing balance between profitability and market share.

Higher gas prices and the expiration of the payroll-tax holiday reduced consumers’ disposable income in the first quarter. These factors, combined with two fewer shipping days, negatively impacted the company’s cigarette volumes. Wholesale cigarette inventories remained relatively stable.

RJR Tobacco’s first-quarter cigarette shipments declined 8.7 percent from the prior-year quarter, while industry volume declined 6.2 percent. However, after adjusting for the two fewer shipping days, RJR Tobacco estimates its volume declined by about 5.6 percent.

The company’s total first-quarter cigarette market share declined 0.6 percentage points from the prior-year quarter, to 26.1 percent. This decline was driven by the company’s Doral value brand, which was down 0.5 percentage points.

Camel and Pall Mall, RJR Tobacco’s growth brands, performed extremely well in the first quarter, given significant competitive activity. Their combined market share increased 0.6 percentage points from the prior-year quarter, to 17.5 percent. These brands now represent more than two-thirds of the company’s total market share.

Strong consumer interest in Camel’s innovative premium menthol styles drove an increase of 0.1 percentage points in the brand’s first-quarter market share, to 8.5 percent. These menthol styles increased their first-quarter market share by 0.5 percentage points from the prior-year quarter, to 3.3 percent, and now account for almost 40 percent of Camel’s total share.

Camel SNUS continued to lead the growing U.S. snus category with a share of nearly 80 percent in the first quarter. Camel SNUS introduced Fresh Seal packaging in February, helping to keep this premium product fresh and flavorful without refrigeration, from the first pouch to the last.

Pall Mall, RJR Tobacco’s other growth brand, made a strong start to the year, gaining 0.5 percentage points in the first quarter, to 9.0 percent, despite continued competitive pressure. The recent expansion of its menthol portfolio is providing incremental growth to the brand.

4

American Snuff

American Snuff’s first-quarter operating income increased 10.3 percent from the prior-year quarter, to $93 million, driven by continued strong performance in the company’s flagship Grizzly brand.

The company’s first-quarter operating margin benefited from higher moist-snuff volume and pricing, increasing 2.5 percentage points from the prior-year quarter, to 55.7 percent.

American Snuff’s first-quarter moist-snuff volume increased 1.1 percent from the prior-year quarter, while the company’s moist-snuff market share increased 0.8 percentage points, to 33.0 percent.

Grizzly, the nation’s best-selling moist-snuff brand, increased first-quarter shipment volume by 2.1 percent. This performance was negatively impacted by two fewer shipping days in the quarter and the timing of promotional shipments in the prior-year quarter. However, the brand’s market share continued to grow, gaining 1.1 percentage points, to 29.8 percent.

Grizzly’s pouch sales continued to be a performance highlight of the quarter, with shipments increasing by more than 30 percent.

Santa Fe

Santa Fe increased first-quarter adjusted operating income by 15.5 percent from the prior-year quarter, to $52 million, as the company’s undiscounted Natural American Spirit super-premium brand continued to build momentum on its 100 percent additive-free tobacco products and styles made with organic tobacco. Adjusted results exclude the 2013 MSA payment credit of $2 million.

The company’s first-quarter adjusted operating margin increased 0.2 percentage points from the prior-year quarter, to 45.2 percent.

Natural American Spirit again delivered substantial gains in the quarter. The brand’s volume rose by 14.7 percent compared with the prior-year quarter, and was up 16.6 percent when adjusted for the two fewer shipping days. The brand’s market share was up 0.2 percentage points from the prior-year quarter, at 1.3 percent.

FINANCIAL UPDATE

Reynolds American’s first-quarter adjusted EPS was $0.72, up 14.3 percent from the prior-year quarter on higher pricing, productivity improvements, the impact of the share repurchase program and lower MSA cost. Adjusted EPS excludes $0.21 for the 2013 MSA payment credit for the 2012 volume year and $0.01 for implementation cost.

5

On a reported basis, first-quarter EPS was $0.92, up 95.7 percent from the prior-year quarter.

RAI’s first-quarter adjusted operating margin increased 3.7 percentage points, to 36.6 percent.

RAI continued to make progress on its $2.5 billion share repurchase program during the quarter, purchasing 6.8 million shares for $300 million. That brought total repurchases under the program to 38.6 million shares for $1.6 billion.

The company ended the first quarter with $2.8 billion in cash balances. In mid-April, R.J. Reynolds satisfied its MSA obligation of $1.84 billion, which was reduced by a credit of $202 million from the partial resolution of the NPM disputes, resulting in a net payment of $1.64 billion. This payment included a deposit of approximately $460 million into the Disputed Payments Account, principally for the 2010 NPM Adjustment. Separately, the company deposited $419 million in the Disputed Payments Account for the 2006 NPM Adjustment, an amount that had been previously withheld.

RAI borrowed $500 million on April 10 under its previously announced term-loan agreement.

“I’m very pleased with the first quarter’s achievements by RAI and its operating companies, and this strong performance allows us to reaffirm our expectations for 2013 adjusted EPS in the range of $3.15 to $3.30,” said Thomas R. Adams, RAI’s chief financial officer.

This guidance excludes the credit against the April 2013 MSA payment and other special items as detailed in Schedule 2. Guidance also reflects significant investments to support expansion of the Vuse e-cigarette and other innovations, as well as initiatives that continue to build the equity of RAI’s operating companies’ four key brands.

CONFERENCE CALL WEBCAST TODAY

Reynolds American will webcast a conference call to discuss first-quarter 2013 results at 9:00 a.m. Eastern Time on Tuesday, April 23, 2013. The call will be available live online on a listen-only basis. To register for the call, please go to http://www.reynoldsamerican.com/events.cfm. A replay of the call will be available on the site. Investors, analysts and members of the news media can also listen to the live call by phone, by dialing (877) 390-5533 (toll free) or (678) 894-3969 (international). Remarks made during the conference call will be current at the time of the call and will not be updated to reflect subsequent material developments. Although news media representatives will not be permitted to ask questions during the call, they are welcome to monitor the remarks on a listen-only basis. Following the call, media representatives may direct inquiries to Jane Seccombe at (336) 741-5068.

6

WEB DISCLOSURE

RAI’s website, www.reynoldsamerican.com, is the primary source of publicly disclosed news about RAI and its operating companies. We use the website as our primary means of distributing quarterly earnings and other company news. We encourage investors and others to register at www.reynoldsamerican.com to receive alerts when news about the company has been posted.

RISK FACTORS

Statements included in this news release that are not historical in nature are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements regarding future events or the future performance or results of RAI and its subsidiaries inherently are subject to a variety of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements.

These risks and uncertainties include:

7

8

Due to these risks and uncertainties, you are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this news release. Except as provided by federal securities laws, RAI is not required to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

ABOUT US

Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds Tobacco Company; American Snuff Company, LLC; Santa Fe Natural Tobacco Company, Inc.; and Niconovum AB.

Copies of RAI’s news releases, annual reports, SEC filings and other financial materials, including risk factors containing forward-looking information, are available at www.reynoldsamerican.com. To learn more about how Reynolds American and its operating companies are transforming the tobacco industry, visit http://TransformingTobacco.com.

(financial and volume schedules follow)

9

Schedule 1

REYNOLDS AMERICAN INC.

Condensed Consolidated Statements of Income—GAAP

(Dollars in Millions, Except Per Share Amounts)

(Unaudited)

Schedule 2

REYNOLDS AMERICAN INC.

Reconciliation of GAAP to Adjusted Results

(Dollars in Millions)

(Unaudited)

RAI management uses “adjusted” (non-GAAP) measurements to set performance goals and to measure the performance of the overall company, and believes that investors’ understanding of the underlying performance of the company’s continuing operations is enhanced through the disclosure of these metrics. “Adjusted” (non-GAAP) results are not, and should not be viewed as, substitutes for “reported” (GAAP) results.

Condensed Consolidated Balance Sheets

(Dollars in Millions)

(Unaudited)

Schedule 3

REYNOLDS AMERICAN INC.

Reconciliation of GAAP to Adjusted Operating Income by Segment

The R.J. Reynolds segment consists of the primary operations of R.J. Reynolds Tobacco Company, the second-largest tobacco company in the United States and which also manages a contract manufacturing business.

The American Snuff segment consists of the primary operations of American Snuff Company, LLC, the second-largest smokeless tobacco products manufacturer in the United States.

The Santa Fe segment consists of the primary operations of Santa Fe Natural Tobacco Company, Inc., which manufactures Natural American Spirit cigarettes and other additive-free tobacco products.

Management uses “adjusted” (non-GAAP) measurements to set performance goals and to measure the performance of the company, and believes that investors’ understanding of the underlying performance of the company’s continuing operations is enhanced through the disclosure of these metrics.

Schedule 4

R.J. REYNOLDS CIGARETTE VOLUMES AND RETAIL SHARE OF MARKET

VOLUME (in billions):

RETAIL SHARE OF MARKET:

Amounts are rounded on an individual basis and, accordingly, may not sum in the aggregate.

Industry volume data based on information from Management Science Associates, Inc.

Retail shares of market are as reported by SymphonyIRI Group, Inc. and Capstone Research Inc.

Schedule 5

AMERICAN SNUFF MOIST-SNUFF VOLUMES AND RETAIL SHARE OF MARKET

VOLUME (in millions of cans):

RETAIL SHARE OF MARKET:

SANTA FE CIGARETTE VOLUMES AND RETAIL SHARE OF MARKET

VOLUME (in billions):

RETAIL SHARE OF MARKET:

Amounts are rounded on an individual basis and, accordingly, may not sum in the aggregate.

Retail shares of market are as reported by SymphonyIRI Group, Inc. and Capstone Research Inc.