Exhibit 31.1

Chief Executive Officer Certification of the Type Described in Rule 13a-14(a) and Rule 15d-14(a)

Chief Executive Officer Certification of the Annual Financial Statements

I, Lawrence J. Rogers, certify that:

1.                                      I have reviewed this Amendment No. 1 to the Annual Report on Form 10-K for the fiscal year ended December 2, 2012 of Sealy Corporation;

2.                                      Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report.