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Q2 Fiscal Year 2013
Earnings Presentation, Commentary
& Financial Results Supplement
January 31, 2013
Exhibit 99.2


This document is Vistaprint’s second quarter fiscal year 2013 earnings commentary.  This document contains slides and accompanying comments in the
“notes”
section below each slide.


Safe Harbor Statement
2
This presentation and the accompanying notes contain statements about our future expectations, plans and prospects of
our business that constitute forward-looking statements for purposes of the safe harbor provisions under the Private
Securities Litigation Reform Act of 1995, including but not limited to our financial guidance, outlook, expectations, and
investment areas for the third quarter and fiscal year 2013; our
planned investments in our business and the anticipated
effects of those investments; our operational growth strategy, our 2016 financial targets, and the anticipated development
of our business and financial results in response to our strategy; and the anticipated growth and development of our
business and markets, especially in Europe. Forward-looking projections and expectations are inherently uncertain, are
based on assumptions and judgments by management, and may turn out to be wrong. Our actual results may differ
materially from those indicated by these forward-looking statements as a result of various important factors, including but
not limited to flaws in the assumptions and judgments upon which
our projections and guidance are based; our failure to
execute our strategy; our failure to make the investments in our
business that we plan to make or the failure of those
investments to have the effects that we expect; our failure to identify and address the causes of our revenue weakness in
Europe; our failure to acquire new customers and enter new markets, retain our current customers, and sell more
products to current and new customers; the willingness of purchasers of marketing services and products to shop online;
currency fluctuations that affect our revenues and costs; costs and disruptions caused by acquisitions; the failure of our
acquired businesses to perform as expected; difficulties or higher than anticipated costs in integrating the systems and
operations of our acquired businesses into our systems and operations; unanticipated changes in our market, customers
or business; our failure to promote and strengthen our brand; the failure of our current and new marketing channels to
attract customers; our failure to manage the growth, changes, and complexity of our business and expand our operations;
competitive pressures; our failure to maintain compliance with the financial covenants in our revolving credit facility or to
pay our debts when due; costs and judgments resulting from litigation; changes in the laws and regulations or in the
interpretations of laws or regulations to which we are subject, including tax laws, or the institution of new laws or
regulations that affect our business; and general economic conditions. You can also find other factors described in our
Form
10-Q for the fiscal quarter ended September 30, 2012 and the other documents we periodically file with the U.S.
Securities and Exchange Commission.


Please read the above safe harbor statement.  Additionally, a detailed reconciliation of GAAP and non-GAAP measures is posted in the appendix of the Q2 fiscal 2013 earnings
presentation that accompanies these remarks.


Presentation Organization & Call Details
3
Presentation Organization:
Quarterly review and update
on initiatives
Q2 FY13 operating and
financial results
Looking ahead to Q3 and
remainder of fiscal year
Long-term outlook commentary
Supplementary information
Reconciliation of GAAP to
Non-GAAP results
Live Q&A Session:
5:15 p.m. Eastern
Link from the IR section of
www.vistaprint.com
Hosted by:
Robert Keane
President & CEO
Ernst Teunissen
EVP & CFO


This presentation is organized into the categories shown on the left hand of this slide.
Robert Keane, CEO, and Ernst Teunissen, CFO, will host a live question and answer conference call at 5:15 p.m. US Eastern time
which you can access through a link on the investor relations section of www.vistaprint.com.


Quarterly Financial Results
4
* Per diluted share
Consolidated
$0.51
$0.32
$0.19
$0.82
$0.01
$0.10
$(0.05)
$0.66
$0.63
$0.43
$0.31
$0.97
$0.29
$0.40
$0.25
$1.02
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
GAAP EPS*
Non-GAAP EPS*
$204
$209
$212
$300
$258
$250
$251
$348
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Webs revenue (millions)
Albumprinter revenue (millions)
Organic revenue (millions)
Revenue
and
EPS
results
for
the
consolidated
business,
including
Albumprinter
and
Webs
results
since
October
31,
2011
and
December
28,
2011
(dates of purchase, respectively).
Non-GAAP adjusted net income per diluted share for all periods presented excludes the impact of share-based compensation expense and its
related tax effect, amortization of acquired intangible assets and a tax charge related to the alignment of Webs IP with our global structure. Please
see reconciliation to GAAP net income (loss) at the end of this presentation.


Our consolidated revenue in the second quarter of fiscal 2013 was above the midpoint of the range we set three months ago.  Revenue grew 17% on a
consolidated constant currency basis, to $348 million, including revenue from our Albumprinter and Webs acquisitions.  On an organic constant currency basis,
revenue grew 14% globally.
Earnings per share for the quarter was above our expectations at $0.66, due primarily to strong gross margin performance and one-time favorability in our tax
rate.  We are on track and committed to delivering EPS in line with the annual guidance we provided at the beginning of the year.
We are pleased with the progress we have made in many of our strategic initiatives, but we remain disappointed with our European marketing performance.  As
we described last quarter, we are working hard to overcome the growth challenges we have faced in Europe in recent quarters but a sustainable turn-around in
Europe will take time.  We believe the year-over-year uptick in our European growth rate from last quarter was largely due to our seasonal consumer and
holiday business, which will not be a major part of our revenue in the back half of the year.


Operational Performance:
Reinvigorate Growth in the Core Business
5
Strategy Element
Description
Long-Term Goals
Q2 FY13 Results/Examples
Major improvements to customer
experience, satisfaction and loyalty
Change success metrics from
short-term transaction-focused
value to longer-term life time value
and achieve higher life time value
per customer
Continued improvements in net
promoter score, a leading
retention indicator
Tested changes to pricing
transparency, simplicity and
consistency
Packaging improvements
Invest more deeply into selected
traditional Vistaprint marketing
channels and expand in relatively
new channels such as broadcast
with higher than average COCA,
but excellent longer term ROI
Accelerate new customer
acquisition
Reach offline audiences not
currently looking to online suppliers
Tested new TV broadcast
creative in NA including holiday
products
Improved efficiency in NA
channels
Continued testing into new
channels in Europe and APAC
18 months of experience in this
initiative will enable optimization
based on historical data trends
Accelerate investment in production
process improvements, employee
training, supply chain management
and manufacturing-related
engineering
Step function changes in quality
and reliability
Significantly lower unit
manufacturing costs
New product launch: iPhone
cases
Continued efforts in improving
manufacturing operating metrics
(quality, speed, delivery, cost,
reliability)
Customer Value
Proposition
Improvements
Life Time Value
Based Marketing
World Class
Manufacturing


During the quarter, we made progress in each of our strategic initiatives that are designed to reinvigorate growth in our organic business.  In terms of improving our
customer value proposition, we introduced better substrates for many of our products, we increased the exposure of our service telephone numbers, and we tested ways
to increase pricing simplicity, clarity and consistency.  In our LTV-based advertising initiatives, we launched a North American broadcast test that incorporated home and
family holiday products as part of the message, and we rolled out new broadcast creative in several European markets.  With 18 months of increased LTV advertising under
our belts, we are starting to be able to measure historical results relative to our original expectations, and we believe that over the coming year we will be able to use such
data to improve the quality of our ad spend based on forecasted net present value. Our manufacturing investments led to lower cost of goods sold and increased delivery
performance and product quality, and enabled new product launches and upgraded substrate quality.


Regional Strategy Execution Update
6
Product quality improvements
Manufacturing process investments
Customer service expansion
Enhanced site experience
Increased advertising spend
Customer research
Advertising consistent with brand values
Integrated cross-channel advertising
Pricing methodology improvements
Improved creative treatments
Deeper & broader marketing leadership
Have not progressed as needed on the above
NA strengths
Product and creative not as localized as in
North America
17 markets; 14 languages
Organizational, leadership and process
changes required
Common Strategy
in North America and Europe
Additional NA Strengths
European Challenges


As you know, we made some structural and management changes in our marketing organization at the beginning of FY13.  Six months have passed, and we
continue to improve our understanding of the factors that have led to our diverging performance in our North American and European businesses.
Some of our strategic investments have been common to both North America and Europe, and we are seeing early indicators of success in many of these
investments in both regions.  Examples of common strategic progress include improvements in product quality, manufacturing processes, customer service, and
site experience, as well as increased advertising spend and customer research.  Results have included increased customer satisfaction scores for product quality
and customer service availability, as well as improved net promoter scores across both regions. 
However we have also experienced important differences by region that we believe have influenced the relative performances of North America and Europe.  As
an example of some of these differences:
In North America we have been able to more effectively evolve our sales and marketing methods in line with our overall strategic move to be more
customer-centric.  Examples are advertising messaging and tactics that speak to our brand values rather than our traditional deep discount direct marketing,
integration of common messaging across advertising channels and campaigns, enhancements to our pricing methodology through greater simplicity and
clarity, and improvements to our creative treatments. In North America we have also benefitted from a more seasoned and experienced marketing
executive team that has very effectively managed and improved our quarter-to-quarter marketing tactics.
In Europe, we have struggled to move as quickly in each of the above areas that have been strengths in North America.  We also have more work to do to
localize our product formats, services and creative content for European customers.  Of course, these are more difficult challenges for a region serving 17
countries in 14 languages, but we believe we can do better. As discussed in recent earnings calls, we have been making organizational and leadership
changes in Europe to address these and related challenges.  We are working hard to make improvements, but expect a turnaround in European
performance will be a long-term effort.
Our success in North America gives us confidence that our key strategy themes will enable our efforts to improve European performance over the longer term.


Operational Performance:
Build Foundations for Future Growth
7
Strategy Element
Description
Long-Term Goals
Q2 FY13 Results/Examples
Digital small business marketing
offerings (websites, email
marketing, social media)
Lay foundations for continued rapid
growth five and more years in the
future
Seek M&A opportunities of firms that
possess technology, market
presence and/or expertise in target
areas
Continued digital subscriber adds in
Q2 with continued increase in ARPU
Continued with Webs integration and
technology investments including
offer enhancements
Enable customers to share and
preserve memories through
personalized products for home
and family use
Strong holiday results globally
Rolled out Albumprinter photo books
to Vistaprint’s EU customer base
Continued Albumprinter
manufacturing process
improvements based upon work with
Vistaprint manufacturing
Expand to markets beyond
Europe and North America
Current focus on building
foundation for future growth in
Asia
Continued organizational building of
Singapore leadership team
Opened India production & service
operations, initial site launch
Ops planning, recruitment, cross-
training & process development for
China minority interest
Digital Marketing
Home & Family
Geographic Expansion


In addition to our initiatives impacting our organic business, efforts in our adjacencies continued, with the objective of building foundations for future growth. 
Our Vistaprint-branded digital subscriber base reached 357,000 customers with continued improvement in monthly revenue per customer.  In addition, our
Webs-branded business continued to grow in line with expectations and we continued progress toward technology integration.  In the home and family market,
we had very good results in our core holiday business around the world, and our Albumprinter team continued to integrate with European countries and
streamline manufacturing and production.  Finally, we continued to build out our teams in Singapore, India and, via our indirect minority investment, China. 
These and other emerging markets will not have any significant impact on our revenue in the near term, but we remain confident that that they offer attractive
long term growth opportunities for Vistaprint.


Q2 FY 2013 Operating
and Financial Results
8


Q2 FY 2013: Key Financial Metrics*
9
*
Financial metrics for the consolidated business, including Albumprinter results since October 31, 2011 and Webs results since December 28,
2011 (dates of purchase).
**
Non-GAAP adjusted net income and non-GAAP adjusted EPS exclude share-based compensation expense and its related tax effect,
amortization of acquired intangible assets, and charges related to the alignment of Webs IP with our global operations. Please see
reconciliation to GAAP net income (loss) and EPS at the end of this presentation.
Quarter Ended 12/31/2012
YTD Period Ending 12/31/2012
Revenue
$348.3 million
16% y/y growth
17% y/y constant currency growth
14% y/y organic constant currency
(ex-acquisitions)
$599.7 million
17% y/y growth
19% y/y constant currency growth
14% y/y organic constant currency
(ex-acquisitions)
GAAP Net
Income (Loss)
$23.0 million
6.6% net margin vs. 10.6% last year
decrease of 28% y/y
$0.66 Diluted EPS
decrease of 20% y/y
$21.3 million
3.6% net margin vs. 7.8% last year
decrease of 47% y/y
$0.61 Diluted EPS
decrease of 38% y/y
Non-GAAP
Adjusted Net
Income**
$35.9 million
10.3% net margin vs. 12.6% last
year
decrease of 5% y/y
$1.02 Non-GAAP Diluted EPS
increase of 5% y/y
$44.8 million
7.5% net margin vs. 9.9% last year
decrease of 12% y/y
$1.26 Non-GAAP Diluted EPS
increase of 1% y/y
Consolidated


Turning to financials, and as noted above, Vistaprint generated revenue of $348 million in the second quarter, reflecting a 16% year over year increase.  In organic constant-
currency terms, excluding Albumprinter and Webs, this reflected 14% year over year growth for the business, at the midpoint of the constant-currency expectations we set
three months ago. 
GAAP net income for the second quarter was $23.0 million, or 6.6% of revenue, reflecting a 28% decrease year over year.  GAAP EPS in the second quarter was $0.66,
reflecting a decrease of 20% year over year.  We expected GAAP net income and EPS to decline year over year due to the dilutive impact of the Webs and Albumprinter
acquisitions, as well as several differences in below-the-line items compared with Q2 2012:
Non-GAAP adjusted net income in the second quarter was $35.9 million, or 10.3% of revenue, reflecting a decrease of 5% year over year.  Non-GAAP adjusted net income
declined less than GAAP net income primarily due to higher stock-based compensation from our acquisitions and the accounting timing impact of our recent premium price
stock option grants for our executive officers, of which the most significant portion has an accelerated expense profile versus traditional stock options and RSUs.  Non-GAAP
adjusted EPS was $1.02 in the second quarter of fiscal 2013, which is up 5% year over year, due to the effect of our share repurchases over the past year.
Q2 13
Q2 12
Comments
GAAP Operating income
$33.0M
$32.5M
Interest income (expense),
net
($1.3)M
($0.4)M
Borrowings from share repurchases and acquisitions
Other income (expense)
($0.3)M
$2.4M
Q2 12 gain from currency transactions related to Albumprinter
acquisition
Income tax provision
$8.2M
$2.9M
Q2 12 rate favorability due to currency revaluations on inter-
company  loan for Albumprinter acquisition; Q2 13 higher cost base
and  acquisition-related tax partially offset by one-time tax benefit
Earnings in equity interests
($0.3)M
-
Q2 13 losses from equity interest in China
GAAP Net Income
$23.0M
$31.7M


Cash Flow & ROIC Highlights*
Quarterly cash flows and investments (in millions)
Q2FY13
Q2FY12
Cash flow from operations
$88.5
$81.1
Free cash flow**
$58.7
$66.4
Capital expenditures
$27.6
$13.4
as % of revenue
7.9%
4.5%
Trailing Twelve Month Return on Invested Capital*** (GAAP)
7%
26%
Trailing Twelve Month Return on Invested Capital*** (Non-GAAP)
17%
34%
10
Share repurchase program
Q2FY13
Shares purchased
827,346
Average cost per share
$29.94
Total purchase spend, inclusive of transaction costs, in millions
$24.8
Balance sheet  (in millions, as of December 31, 2012)
Cash and cash equivalents
$64.7
Consolidated
*
Financial results for the consolidated business, including Albumprinter and Webs results
**
FCF = Cash Flow from Operations – Capital Expenditures – Purchases of Intangible assets not related to acquisitions – 
Capitalized Software Expenses
*** 
ROIC = NOPAT / (Debt + Equity – Excess Cash)
Net operating profit after taxes (NOPAT)
Excess cash is cash and investments of 5% of last twelve month revenues
Operating leases have not been converted to debt
Non-GAAP TTM ROIC excludes share-based compensation expense and its related tax effect, amortization of acquired
intangibles, and charges related to the alignment of Webs IP with our global structure on NOPAT
Excess cash definition updated in period ending 12/31/2012 and for prior periods.


Cash and cash equivalents were approximately $64.7 million as of
December 31, 2012. During the quarter, Vistaprint generated
$88.5 million in cash from operations, compared with $81.1 million in the second quarter of fiscal 2012.  Free cash flow was $58.7
million in the second quarter, down from $66.4 million in the second quarter of fiscal 2012. 
On a trailing twelve-month basis, return on invested capital (or ROIC) as of December
31, 2012 declined due to the planned
reduced profitability in our business during the fiscal year.  Including share based compensation expense, it was approximately
7%, and excluding share based compensation expense, it was approximately 17%.  We expect ROIC to improve significantly over
time, as we expect our FY12 and FY13 investments to bear fruit later in FY14 and beyond.
The company repurchased 827,346 shares during the quarter at an average cost per share of $29.94. We have approximately
375,000 shares left under the repurchase authorization approved by our shareholders in November 2011 and under the
Supervisory Board approval of February 2012.  We also received shareholder authorization to repurchase up to an additional 6.8
million of our outstanding shares at our November 2012 annual general meeting, but our Supervisory Board has not yet approved
any repurchase program pursuant to this shareholder authority.  We sought this approval for flexibility, and any decision to make
additional repurchases will be weighed carefully by our Supervisory Board and Management Board, and will depend upon many
factors.


Geographic Segment Revenue -
Quarterly
(millions)
North America:
48% of total revenue
20% y/y growth
20% y/y constant currency
growth including Webs
18% y/y organic constant
currency growth
Europe:
46% of total revenue
11% y/y growth
14% y/y constant currency
growth including Albumprinter
9% y/y organic constant
currency growth
Asia Pacific:
6% of total revenue
26% y/y growth
24% y/y constant currency
growth
Q2 FY2013
11
$115.5
$119.2
$118.7
$139.8
$139.7
$140.9
$141.6
$164.7
$2.3
$2.5
$2.6
$2.8
$77.7
$77.8
$80.0
$127.3
$88.4
$79.1
$74.3
$136.5
$15.7
$11.8
$12.9
$15.4
$22.8
$10.5
$11.8
$13.7
$17.0
$15.4
$15.1
$17.5
$21.5
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Asia-Pacific
Albumprinter (inc. in Europe)
Europe
Webs (inc. in North America)
North America
Consolidated
Revenue results for the consolidated business, including Albumprinter and Webs results since respective acquisition dates. All Albumprinter revenue
included in European segment.  All Webs revenue included in NA segment.
Note: Constant currency basis is estimated by translating all non-U.S. Dollar denominated revenue generated in the current period using the prior year
period’s average exchange rate for each currency to the U.S. Dollar and excludes the impact of gains and losses on effective foreign currency hedges
recognized in revenue.
Please see reconciliation to reported revenue growth rates at the end of this presentation.  


For the second quarter, revenue performance by geography, inclusive of Albumprinter and Webs revenues, was as follows:
North American revenue was $167.5 million, reflecting 20% growth year over year in both reported and constant currency terms.  This revenue is inclusive of the $2.8 million of revenue from
the Webs acquisition.  Excluding Webs, our North American business grew 18% year over year in constant currency.  We saw continued strength in our results in North America, which we
attribute largely to solid execution against the key strategy initiatives we launched 18 months ago.  Within the North American business, the US growth rate remained steady, while the Canadian
growth rate slowed slightly due to pricing tests we rolled out since last year which are intended to test enhancements to our pricing methodology, including greater simplicity and clarity beyond
what we have already implemented in the US market.
European revenue was $159.3 million, reflecting 14% growth year over year in constant currency and 11% growth year over year as reported.  This revenue is inclusive of the $22.8 million of
revenue from the Albumprinter acquisition.  Excluding Albumprinter, our European business grew 9% year over year in constant currency.  Even during the seasonally strong consumer quarter
for Europe, this growth was lower than what we believe is possible longer term in Europe. In addition to the operational issues we have discussed above and in the past, we believe it is possible
that the macroeconomic environment in Europe is having an impact on us, but we can’t quantify it.  Instead we are focusing on our own value proposition and marketing execution in Europe,
both of which we are working to improve.
Asia-Pacific revenue was $21.5 million, reflecting 26% growth year over year in reported terms and 24% growth year over year in constant currency.  This remains our fastest growing geography.
That being said, we expect growth rates here to decline further for the foreseeable future as we reach relative maturity in the Australian and New Zealand markets, which currently constitute
the vast majority of our revenue in this region. Similar to Canada, we implemented changes to pricing and the presentation of our offers as part of our commitment to improving our customer
value proposition.  We believe these changes negatively impacted our growth rate in the region in the second quarter and are likely to continue to impact the growth rate near term. But we
believe that these are the right marketing practices for improving our longer-term customer loyalty. 
Currency exchange rates in the quarter had a slightly negative impact on revenue growth year over year.  The Euro weakened against the U.S. dollar since Q2 2012, partially offset by a strengthened
British pound, Canadian Dollar and Australian Dollar.  The net result of currency movements year over year in Q2 was a negative impact of approximately $2 million on a consolidated basis.
Sequentially, the Euro, Canadian dollar and Pound strengthened against the U.S. dollar, while the Australian Dollar remained flat.  The net effect of all currencies on revenue was a benefit of
approximately $4 million versus first quarter rates.  Compared to the currency rates we assumed when we gave guidance in October, the currency impact was neutral. 


Operational Metrics
(Excludes Albumprinter and Webs)
12
Organic
$34.79
$34.56
$34.69
$36.17
$36.03
$37.75
$36.38
$34.61
$35.38
$36.73
$36.78
$36.25
FY10
FY10
FY11
FY11
FY11
FY11
FY12
FY12
FY12
FY12
FY13
FY13
Average Order Value
4.8
4.8
5.0
6.5
5.8
5.6
5.9
8.3
7.0
6.4
6.5
9.0
FY10
FY10
FY11
FY11
FY11
FY11
FY12
FY12
FY12
FY12
FY13
FY13
Orders (M)
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2


Vistaprint’s organic business metrics, excluding Albumprinter and Webs, were as follows:
Total orders processed in the quarter were approximately 9.0 million reflecting growth of 8% year over year.
Average order value was $36.25, up from an average order value of $34.61 in Q2 of last fiscal year.  AOV was up year over year in North America, yet down
slightly in Europe and Asia Pacific. Currency had a slightly negative impact in Europe year over year.
These metrics should be viewed together and not individually, as factors such as currency, product mix, marketing campaigns, partner performance, seasonality,
and the like, can impact them.


Operational Metrics
(Excludes Albumprinter and Webs)
13
3.2
Organic
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
0%
5%
10%
15%
20%
25%
30%
35%
$21
$22
$23
$24
$24
$26
$27
$26
$26
$25
$28
$27
0 $
5 $
10 $
15 $
20 $
25 $
30 $
35 $
20%
21%
21%
22%
21%
23%
24%
27%
26%
24%
26%
27%
New Customers
(million)
Advertising as
% of Revenue
Implied COCA


Additional customer metrics for the organic business for the period ending December 31, 2012, were as follows:
Quarterly new customer additions excluding Albumprinter and Webs were approximately 3.2 million, reflecting 10% year over year growth over the approximately 2.9
million new customer adds in Q2 of last fiscal year.   This quarter, we passed the anniversary of two initiatives that helped us accelerate new customer growth last year: our
increased advertising expense as a percentage of revenue, and our partnership with Staples.  We continue to expect new customer growth as a part of our efforts to extend
our reach, but we don’t believe we will see 30% growth this fiscal year like we did last year.  In addition, our European new customer add growth rate was weaker than the
North American growth rate and slowed from last quarter.
Vistaprint uses the term “implied cost of customer acquisition” or “implied COCA” to describe total advertising expense in a period divided by the number of unique first
time customers in that period.  The second chart illustrates our implied COCA, which was down from Q1 to Q2 at approximately $27 but is higher than the prior fiscal year
second quarter due to our planned increased investment in advertising over time.
Advertising costs for the organic business were $87.3 million, or 27.0% of organic revenue in the quarter.  As part of our strategic investments, we expected this increase
versus years past. 


Historical Revenue Driver Metrics
(Quarterly)
14
11.1
11.4
11.9
*trailing twelve month at period end
12.9
Organic
13.8
14.4
14.9
15.4
3.9
4.0
4.2
4.5
4.8
5.0
5.2
5.4
7.2
7.4
7.7
8.4
9.0
9.4
9.7
10.0
FY11
FY11
FY12
FY12
FY12
FY12
FY13
FY13
New Customers Aquired in Period
Customers Repeating from Prior Periods
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
FY11
FY11
FY12
FY12
FY12
FY12
FY13
FY13
TTM Unique Customers (M)
11.1
11.4
11.9
12.9
13.8
14.4
14.9
15.4
TTM New
Customers (M)
7.2
7.4
7.7
8.4
9.0
9.4
9.7
10.0
TTM Repeating
Customers (M)
3.9
4.0
4.2
4.5
4.8
5.0
5.2
5.4
As % of Unique
Customers
TTM New Customers
65%
65%
65%
65%
65%
65%
65%
65%
TTM Repeating Customers
35%
35%
35%
35%
35%
35%
35%
35%
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Y/Y
Growth
TTM Unique Customers
21%
19%
19%
22%
24%
26%
25%
19%
TTM New
Customers
16%
16%
17%
20%
25%
27%
26%
19%
TTM Repeating
Customers
30%
25%
24%
25%
23%
25%
24%
20%
Implied
Retention**
42%
42%
42%
42%
43%
44%
44%
42%
**TTM repeating customers as % of year
ago unique customers
TTM* Unique Customers (M)


Our unique customer metrics for the organic business on a trailing twelve month basis were as follows:
As we have described in the past, many of the changes we have made since the beginning of FY12 are impacting our metrics in different ways.  While one of
our long-term objectives is to increase retained customers as a percent of the prior year’s total unique customer count, we previously noted that this metric
repeat order activity due in part to some of our customer value proposition changes (which influences the numerator of this metric).  For example, excluding
the impact of retail partners, the percentage of repeating customers from prior periods would have been flat sequentially.
could decline in FY13 due to the significant acceleration of new customers we added in FY12 (the denominator of this metric), as well as some slowing of
On a TTM basis for the period ending December 31, 2012, unique customer count was 15.4 million, reflecting 19% year over year growth of unique 
customers.
First-time unique customers in the TTM period ending December 31, 2012 grew 19% year over year while unique customers transacting from prior periods 
grew 20% year over year.


Historical Revenue Driver Metrics
15
Average Customer Spend:
Organic
Q3
FY11
Q4
FY11
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
$99
$100
$102
$100
$100
$99
$99
$97
Average Spend Per Unique
Customer (USD)
$70
$72
$73
$71
$69
$68
$67
$67
$54
$55
$55
$53
$52
$51
$50
$50
Q3
FY11
Q4
FY11
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Average
Spend per Unique
Customer
$70
$72
$73
$71
$69
$68
$67
$67
Average Spend per New
Customer
$54
$55
$55
$53
$52
$51
$50
$50
Average Spend per Repeat
Customer
$99
$100
$102
$100
$100
$99
$99
$97
Y/Y
Growth
Average
Spend per Unique
Customer
4%
1%
(1%)
(6%)
(8%)
(6%)
Average Spend
per New
Customer
2%
(2%)
(4%)
(7%)
(9%)
(6%)
Average Spend
per Repeat
Customer
3%
2%
1%
(1%)
(3%)
(3%)
FY11-FY16, long-term
target of  low-
to mid-
single digit growth in bookings per
unique customer.
New
Repeat
Total


Average spend per unique customer for the organic business on a trailing twelve month basis for the period ended
December 31, 2012 developed as follows:
Average spend per unique customer during the TTM period ending
December 31, 2012 was $67, reflecting a 6%
decline year over year. We believe this decline was due to several factors, including: 
The near-term drag created by changes we made in FY12 to drive long-term customer retention, such as
reduced in-transaction cross sell.  This was most apparent in the European TTM average spend per unique
customer, which continued to decline and created a drag on the average.  This was due to lower growth of
average spend for both unique new and repeat customers in the TTM period; 
The impact of our success with wholesale partnerships such as FedEx Office and Staples, for which we
receive wholesale revenue per order that is on average lower than our direct-to-customer business; and 
A year-over-year negative impact of currency movements, which impacts this metric, as well as the sub-
metrics below.
Average spend per new customer acquired in the TTM period was $50, reflecting a 6% decline year over year.
Average spend per customer transacting in prior periods during
the TTM period was $97, reflecting a 3% decline
year over year.


Looking Ahead
16


FY13 Outlook Commentary
17
Revenue guidance midpoint reduced by $30M
o
Operational performance: underperformance of European
business plus reduction in advertising expense (adjusted down
by about $35M)
o
Currency outlook (adjusted up by about $5M)
EPS guidance unchanged
o
Positives: continued GM strength, H2 reductions to advertising
expense, Q2 tax rate favorability, reduced share count
o
Negatives: reduced revenue outlook, some one-time expenses
related to changes in our European business, additional
interest expense from recent share repurchases


With the first half of the fiscal year behind us, we are adjusting our full fiscal year 13 guidance as follows:
Revenue
We are lowering our revenue guidance range by $30M at the guidance range midpoint.  This reflects two primary factors:
Our expectations for revenue have been lowered by about $35M for the full year, reflecting European weakness and a decision to trim advertising expense, which will
further reduce revenue.
Currency has moved in our favor since we gave guidance in October.  We are adjusting our expectations to reflect an expected $5M benefit for the year.
Though our Q2 European growth rate was an improvement from the 1% we delivered in Q1 of this fiscal year, we believe this was largely due to some success in our
holiday and consumer business in Europe, which will not repeat in the back half of the year.  Given the execution challenges we have experienced in Europe, we believe it
is prudent to expect that the shift from our Q2 holiday-oriented focus to our small-business-oriented focus in the third and fourth quarters will be even more challenging
than it has been historically.  Our new revenue range incorporates a range of second half outcomes for Europe, including very little growth at the low end of the range, to
modest growth similar to our first half constant currency growth of 6% at the high end of the range.
Our expectation is that we can continue to deliver strong growth in North America for the remainder of the fiscal year, in line with our recent performance ranges.  In
Asia-Pacific, we expect some deceleration in growth rates year-over-year primarily due to customer-value-oriented pricing and offer changes described earlier.
 
EPS
We remain confident in our ability to deliver EPS in line with our previously announced annual guidance. As a result, we are narrowing our FY13 EPS guidance range to
the upper part of our prior guidance range.  There are several positives and negatives influencing this number relative to past guidance, which net out to roughly no
change.


Financial Guidance*
(as of October 25, 2012)
The
Company
is
providing
the
following
assumptions
to
facilitate
non-GAAP
adjusted
net
income
per
diluted
share
comparisons
that
exclude
share-
based compensation related expenses, amortization of acquired intangible assets and tax charges related to the alignment of IP with our global
operations:
FY13
ending 06/30/2013
Q3 FY13
ending 3/31/2013
Revenue
$1,145 -
$1,175
$275 -
$290
Revenue growth from FY 2012 period
12% -
15%
7% -
13%
Organic constant currency revenue growth estimate
10% -
13%
5% -
11%
GAAP EPS
$0.50 -
$0.70
EPS decline from FY 2012 period
(56%) -
(38%)
GAAP share count
34.6 million
FY13
ending 06/30/2013
Non-GAAP adjusted EPS
$1.79 -
$1.99
EPS decline from FY 2012 period
(8%) –
2%
Non-GAAP share count
35.2 million
Non-GAAP exclusions
$45.3
* Millions, except share and per share amounts and as noted
18
Consolidated


The table above is Vistaprint’s financial guidance as of January 31, 2013.  This guidance reflects our expected market opportunity and planned investments for growth and
competitive advantage.  Vistaprint specifically disclaims any obligation to update any forward-looking statements, which should not be relied upon as representing our
expectations or beliefs as of any date subsequent to January 31, 2013, the date of this presentation.
Our expectations for the full fiscal year ending June 30, 2013 are as follows: 
For full year revenue, our organic constant-currency growth expectations are 10% to 13% growth, and consolidated constant-currency growth expectations are 12% to
15%.  If exchange rates stay the same as they were for the 30-day average in mid-January 2013, we would expect consolidated revenue to be $1,145 million to $1,175
million, an increase of 12% to 15% year over year in U.S. dollars.  Of course, actual revenue will depend in part on currency exchange rate development throughout the
remainder of the fiscal year.   
Full fiscal year GAAP EPS, on a diluted basis, is expected to be between $0.50 and $0.70 based on about 34.6 million weighted average shares outstanding.
Our consolidated revenue expectations for the quarter ending March 31, 2013, the third quarter of fiscal year 2013, are expected to be in the range of $275 million to $290
million, an increase of 7% to 13% in U.S. dollars, and 6% to 12% in constant currencies.  We expect organic constant-currency growth of 5% to 11% year over year.


Financial Guidance*
(as of October 25, 2012)
The
Company
is
providing
the
following
assumptions
to
facilitate
non-GAAP
adjusted
net
income
per
diluted
share
comparisons
that
exclude
share-
based compensation related expenses, amortization of acquired intangible assets and tax charges related to the alignment of IP with our global
operations:
FY13
ending 06/30/2013
Q3 FY13
ending 3/31/2013
Revenue
$1,145 -
$1,175
$275 -
$290
Revenue growth from FY 2012 period
12% -
15%
7% -
13%
Organic constant currency revenue growth estimate
10% -
13%
5% -
11%
GAAP EPS
$0.50 -
$0.70
EPS decline from FY 2012 period
(56%) -
(38%)
GAAP share count
34.6 million
FY13
ending 06/30/2013
Non-GAAP adjusted EPS
$1.79 -
$1.99
EPS decline from FY 2012 period
(8%) –
2%
Non-GAAP share count
35.2 million
Non-GAAP exclusions
$45.3
* Millions, except share and per share amounts and as noted
19
Consolidated


We are providing the assumptions noted on our guidance slide to facilitate comparisons with non-GAAP adjusted net income per diluted
share. 
Based on these assumptions, for the full fiscal year 2013, non-GAAP adjusted EPS is expected to be between $1.79 and $1.99, and
excludes expected acquisition-related amortization of intangible assets of approximately $8.4 million; share-based compensation
expense and its related tax effect of approximately $34.6 million; charges related to the alignment of acquisition-related intellectual
property with global operations of approximately $2.4 million; and 35.2 million shares outstanding.
We expect these expenses which are excluded from non-GAAP results to be fairly evenly distributed throughout the fiscal year, with the
exception of the alignment of the acquisition-related intellectual property which is recorded based on the timing of how the profits
come in on a quarterly basis.


Capital Expenditures Guidance
(as of January 31, 2013)
Expressed as percent of revenue
FY 2013 Guidance:
Actuals
Guidance
$63M
$63M
$76M
$95M
$85M
$101M
$37M
20
Consolidated
$46M
25%
16%
15%
5%
8%
15%
5%
7%
14%
6%
6%
3%
2%
2%
2%
2%
8%
7%
7%
9%
2%
2%
4%
3%
3%
3%
2%
3%
1%
1%
2%
2%
FY 2007
FY 2008
FY 2009
FY 2010
FY 2011
FY 2012
FY 2013
-
High
FY 2013
-
Low
Other
Land and Facilities
Manufacturing &
Automation Equipment
7% -
8% of revenue
guidance midpoint
$85M -
$95M


This chart shows capital expenditures in dollars and as a percentage of revenue for the past several years, and also shows our
expectations for fiscal 2013 at the midpoint of our revenue guidance range. We expect capital expenditures as a percentage of revenue
and in absolute dollars to increase in fiscal 2013 over 2012.   For FY 2013, we have narrowed our previous guidance range and now
expect capital expenditures of $85 to $95 million, or 7% to 8% of our revenue guidance midpoint.  This guidance includes the
expansion of our Venlo production facility, capital expenditures
to create a small production facility in India, and other IT and
manufacturing equipment requirements to support our growth plans.


Commentary on Revenue and EPS Seasonality
21
As previously noted, no longer provide quarterly EPS guidance
Expect our typical seasonality trends to continue
We have already delivered majority of annual GAAP EPS in 
our second fiscal quarter
o
In line with recent years
Will provide quarterly revenue guidance
o
Quarterly updates on our annual revenue and EPS guidance


Our business is seasonal.  We want to provide some color on the expected trends in the business through the year:
We expect the seasonal revenue trends in our business to continue, notwithstanding recent weakness in Europe, which typically has a higher percentage of
home and family oriented revenue than other regions.  The addition of Albumprinter increases the seasonal nature of our business.  Now that our seasonally
strong second fiscal quarter is behind us, we expect lower revenue and profits in the back half of the year.
We expect our recent trend of delivering a majority of annual GAAP earnings during our second fiscal quarter to continue in FY 2013. Given our year-to-date
FY 13 EPS of $0.66, and our full fiscal year guidance range of $0.50 to $0.70, it is possible that we will lose money in the second half of the fiscal year, as we
did in Q1.
We will continue to provide annual revenue and EPS guidance, with quarterly updates.  We will also provide quarterly revenue guidance. 


Commentary on Long-Term Outlook
22
Continue to believe scale matters and
market opportunity is large
Continue to target $2B in annual revenue
and beyond as we strive to create
enduring transformational business
institution
Current reality of disappointing revenue
results in Europe means we are likely to
reach $2B later than the FY16 mark that
we originally targeted
Despite weaker revenue outlook, we
believe we have multiple levers for profit
growth
Still targeting FY16 net income goal
We believe we have opportunity to               
achieve this through mix of execution
of strategic plan and careful investment
trade-offs
Per our usual annual cycle, we will take
remainder of FY13 to plan for these
trade-offs, but our current FY14 view is
that we expect revenue growth to be
subsidiary to building strong foundations
in our business and to profit growth
Revenue
Profit


Before closing, we’d like to comment on our long-term outlook.  In the past we have described publicly our 2016 financial targets as part of our long-term strategy and investment approach.  As a growing
business, we regularly make investment trade-off decisions that we anticipate will have near- and long-term impacts to revenue and profitability.  As our performance and anticipated investment returns
evolve over time, it may be prudent for us to make adjustments to our plans that we believe will best position us to achieve our strategic and financial objectives.
As an example, the continuing weakness of our performance in Europe in recent quarters has put significant pressure on our ability to achieve our 2016 financial targets.  We continue to believe that scale
drives competitive advantage in this business and that our market opportunity is large.  We also continue to target at least $2B in annual organic revenue in the future.  However, based on our most
recent outlook in light of our performance to-date in FY13, we now believe it is unlikely that we will achieve $2B in annual organic revenue in FY16 as we had originally targeted.
On the profit side, we believe we have many levers to help us minimize the impact of our weaker revenue outlook.  We continue to target our FY16 goal of $220 million of net income, plus or minus 10%,
and over the next six months, we will work on evolving our plans to achieve this profit goal in light of our new revenue outlook.  In FY12 and FY13, our focus has been to deemphasize near-term profits in
order to fund significant investments targeting long-term revenue growth.  In FY14 through FY16, as described previously, we expect to continue to invest for the long term, but we will also seek to drive
margin improvements that make our long-term profit objective feasible.  We believe we can achieve profit growth through a mix of the expected benefits of our strategy execution (such as improved
gross margin due to manufacturing efficiencies) combined with a series of investment tradeoffs, improvements to our organizational effectiveness, advertising optimization and expense management. 
Not only do we believe such improvements and investment trade-offs will support near-term profitability, but we will seek to take actions consistent with our goal of long-term value creation.
We have described in this presentation a mixed picture of our recent performance: 
On the positive side, we believe that many of our strategic initiatives are gaining traction, and we are proud of what we have accomplished so far in areas like product quality improvements, our
North American marketing improvements and revenue results, manufacturing, software development, customer service, digital products, the European photo book market, and APAC. 
Conversely, our results in Europe have not been nearly what we had planned, and we believe our revenue challenges there will persist through at least the remainder of FY13.  This creates significant
ripple effects for the entire business. 
As discussed in slide 5, we now have 18 months of historical data relating to our LTV based advertising investments, and we expect to make NPV-based optimization decisions as a result. Choosing to
reduce our advertising as a percent of revenue in FY14 would likely impact our revenue growth negatively, but should improve our operating margins and the NPV of our still-substantial advertising
budget.
We have a varied set of similar inputs for our planning process for FY14 and beyond.  Our current view of FY14 is that while we expect revenue growth will remain important during this time, it will be
subsidiary to our goals of building solid operational and management foundations designed to address the shortcomings we have seen to date in certain parts of our business, and to building toward our
2016 profit objectives.  As an example, depending on the options we choose to manage through our European challenges, we could decide to accept continued low revenue growth in Europe in FY14 as
we focus on our efforts to become more customer centric and improve our execution and profitability there.  As our team looks at the opportunities ahead of us, we want to focus on creating the best
possible plan, and we will take the remainder of FY13 to do so, as we typically do in every annual planning cycle.


Investor Day Update
23
Investor Day will be postponed to August 6, 2013 to align
with our annual planning sequence
We expect a higher quality event at that time as we will
have completed our FY14 planning process and can
provide more concrete insight into our investment
decisions and their impact to our long-term outlook


Finally, as our shareholders know, we had been planning to host an Investor Day on February 7, 2013.  We have
decided to postpone this event until after our Q4 2013 earnings announcement.  The new date will be August 6, 2013. 
We believe that moving the date to the beginning of the new fiscal year, after we have completed our strategic and
financial planning process for FY14, will give us the chance to provide our investors more concrete insight into our
investment plans for FY14 and the impact we expect them to have on our longer-term revenue and earnings results. 
We apologize for any inconvenience caused by this decision, but expect our shareholders will find the postponed event
to include a higher-quality discussion of our plans and outlook.  Going forward, we would expect to continue to hold
our annual Investor Day around the same time in August each year.


Summary
Solid revenue results relative to guidance, with continued
mixed execution:
o
Stronger NA marketing execution
o
Weaker EU marketing execution
Strong progress in other parts of the business
o
Value proposition, LTV advertising, manufacturing
o
Foundations for future in digital,  Asia & EU photo books
Believe we have the right strategy to drive
o
Long-term revenue and profit growth
o
Competitive advantage
o
Significant value for long-term shareholders
24


In summary, our second fiscal quarter revenue results were solid
relative to the expectations we set three months ago,
but tracking below our longer-term aspirations largely due to continued challenges in our European business.  We are
working hard to address this issue, but believe this will not be
a short-term turnaround. 
We are making good progress relative to our objectives in other areas, including improving our customer value
proposition, investing in life time value based advertising, improving our manufacturing and supply chain capabilities,
expanding our technology resources and laying foundations for future growth in digital, Asia and the European photo
book market. 
We remain confident in the overall approach we are taking to drive long-term revenue and profit growth worldwide, and
in our ability to respond flexibly to changing circumstances we might face in the future.  We intend to continue to
leverage the benefits of our scale and core capabilities, and believe that we are building toward a solid future of growth,
competitive advantage and value for our long-term shareholders.


Q&A Session
Please go to the
Investor Relations section of www.vistaprint.com
for the live Q&A call at
5:15 pm EDT on January 31, 2013


Q2 Fiscal Year 2013
Financial and Operating Results Supplement


Total Company Organic Growth Rates
(Excludes Albumprinter and Webs)
Note: Constant currency basis is estimated by translating all non-U.S. Dollar denominated revenue generated in the current period
using
the
prior
year
period’s
average
exchange
rate
for
each
currency
to
the
U.S.
Dollar
and
excludes
the
impact
of
gains
and
losses
on
effective foreign currency hedges recognized in revenue.
Please see reconciliation to reported revenue growth rates at the end of this presentation. 
14%
reported
14%
constant-currency
FY10
28% constant-currency growth
27
FY11
22% constant-currency growth
FY12
20% constant-currency growth
YTD FY13
14% constant-currency growth
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Q3 FY10
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Constant-Currency
Reported
Organic


Segment Revenue Growth Rates
Constant Currency Organic
28
Organic
10%
20%
30%
40%
50%
60%
70%
APAC
10%
20%
30%
40%
50%
60%
70%
Europe
10%
20%
30%
40%
50%
60%
70%
North America
58%
45%
36%
43%
35%
39%
45%
37%
40%
33%
29%
24%
38%
28%
27%
30%
21%
22%
21%
22%
18%
11%
1%
9%
17%
18%
15%
16%
21%
18%
17%
20%
21%
18%
19%
18%
0%
0%
0%


Gross Margin and Gross Profit
29
FY10  64.2%
FY11  64.8%
FY12  65.2%
FY13 YTD  66.3%
Gross Profit (millions)
GM %
$234
64.1%
63.6%
63.1%
66.3%
65.3%
63.9%
63.2%
66.8%
65.5%
64.6%
65.0%
67.2%
$106
$105
$108
$155
$133
$133
$134
$200
$169
$162
$163
Q3 FY10
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Consolidated


GAAP Net Income (Loss) and Net Margin
30
FY10  $68
FY11  $82
FY12  $44
FY13 YTD  $21
Consolidated
GAAP Net Income (loss), in millions
GAAP Net Margin
9.7%
7.1%
6.3%
14.5%
11.3%
6.9%
3.8%
10.6%
0.1%
1.5%
-0.7%
6.6%
5.0%
0.0%
5.0%
10.0%
15.0%
-
Q3 FY10
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
$(2)
$16
$12
$11
$34
$23
$14
$8
$32
$0
$4
$23


Non-GAAP Adjusted Net Income*
and Adjusted Net Margin
*Non-GAAP adjusted net income for all periods presented excludes the impact of share-based
compensation
expense
and
its
related
tax
effect,
amortization
of
acquired
intangibles,
and
charges
related
to the alignment of Webs IP with our global structure.  Please see reconciliation to GAAP net income at the
end of this presentation.
31
FY10  $91
FY11  $105
FY12  $77
FY13 YTD  $45
Consolidated
Non-GAAP Adjusted Net Income (millions)
Non-GAAP Adjusted Net Margin
12.9%
10.5%
9.6%
17.3%
13.8%
9.4%
6.1%
12.6%
4.4%
3.5%
10.3%
5.9%
$21
$17
$16
$40
$28
$20
$13
$38
$11
$15
$9
$36
Q3 FY10
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13


Q2 Income Statement Comparison to Prior Year
(as a percentage of revenue)
32
Consolidated
9.5%
10.9%
7.6%
9.1%
11.5%
9.9%
38.6%
36.9%
32.8%
33.2%
Q2 FY2013
Q2 FY2012
Cost of revenue
Marketing and selling
Technology and development
General and administrative
Income from operations


Q2 Income Statement Comparison to Prior Quarter
(as a percentage of revenue)
33
Consolidated
9.5%
0.1%
7.6%
10.1%
11.5%
15.0%
38.6%
39.8%
32.8%
35.0%
Q2 FY2013
Q1 FY2013
Cost of revenue
Marketing and selling
Technology and development
General and administrative
Income from operations


Share-Based Compensation* (millions)
*      Share-based compensation (SBC) expense includes SBC-related tax adjustment.
34
FY10  $23.2
FY11  $22.4
FY12 $26.1
Consolidated
$5.3
$5.7
$5.6
$6.4
$5.3
$5.1
$4.9
$5.0
$7.6
$8.6
$8.4
$8.5
Q3 FY10
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13


Revenue Seasonality
(Excludes Albumprinter and Webs)
* Home and family revenue is calculated using a product format-based approach
35
Organic
$166
$164
$170
$234
$204
$209
$212
$284
$244
$235
$233
$323
Q3 FY10
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Small Business Marketing
Home and Family*


Q2 FY 2013 Bookings by Marketing Channel
(excludes Albumprinter and Webs bookings)
~3.2 million new customers in Q2 FY2013
Paid
Search
Other
Channels
and Partners
3   Party Permission-
Based email
Direct URL Type-In
Paid
Search
Other
Channels and
Partners
Our Own
Permission-Based
email
Direct URL Type-
In
First-time Order Bookings: 32%
Repeat Order Bookings: 68%
Our Own
Permission-Based
email
36
Organic
rd


Balance Sheet Highlights
Balance Sheet highlights, in millions, at period end
12/31/12
09/30/12
06/30/12
3/31/12
12/31/11
Total assets
$653.7
$620.5
$592.4
$588.0
$590.3
Cash and cash equivalents
$64.7
$59.3
$62.2
$52.1
$67.5
Total current assets
$132.3
$114.6
$115.6
$103.5
$123.7
Goodwill and intangible assets
$179.2
$179.5
$180.7
$192.0
$196.6
Total liabilities
$443.8
$421.3
$403.1
$306.0
$322.5
Current liabilities
$182.4
$129.4
$142.0
$148.1
$166.2
Long-term debt
$230.5
$259.3
$229.0
$126.5
$140.5
Shareholders’
Equity
$209.9
$199.2
$189.3
$281.9
$267.8
Treasury shares  (in millions)
16.4
15.7
15.8
13.0
13.1
37
Consolidated


Long-Term Debt
Availability under our credit facility
12/31/12
Maximum aggregate available borrowing amounts
$387.5M
Outstanding borrowings of credit facility
($230.5M)
Remaining amount
$157.0M
Limitations to borrowing due to debt covenants and other obligations*
($31.9M)
Amount available for borrowing as of December 31, 2012
$125.1M
38
Consolidated
Credit facility in place with aggregate loan commitments of $387.5M
Interest
rate
is
LIBOR
plus
1.25%
-
1.50%
Currently in compliance with all covenants.  Key covenants are:
Senior leverage ratio not to exceed 2.75x TTM EBITDA
Total leverage ratio not to exceed 3.5x TTM EBITDA
Interest coverage ratio of at least 3.0
Total cash/debt use for share repurchases of $400M since inception of credit facility (10/21/2011)
* Our borrowing ability can be limited by our debt covenants each quarter. These covenants may limit our borrowing
capacity depending on our leverage, other indebtedness, such as installment obligations and letters of credit, and
other factors that are outlined in the credit agreement filed as
an exhibit in our Form 8-K filed on October 26, 2011.


Q2 FY13 Capital Expenditure Breakdown
Q2 CapEx: $27.6M
1
3
2
1     Land,
building
and
construction,
leasehold
improvements,
and
furniture
and
fixtures
2
3     IT infrastructure, software and office equipment
39
Consolidated
52%
32%
17%
Land/Facilities
Mfg & Automation Equipment
Other
equipment, pre-press and post-press equipment such as cutters, and automation equipment
All
manufacturing
and
automation
equipment,
including
offset
and
digital
print
lines,
other
printing


Appendix
Including a Reconciliation of
GAAP to Non-GAAP Financial
Measures


About
non-GAAP financial measures
To supplement Vistaprint’s consolidated financial statements presented in accordance with
U.S. generally accepted
accounting principles, or GAAP, Vistaprint has used the following measures defined as non-GAAP financial measures by
Securities and Exchange Commission, or SEC, rules: non-GAAP adjusted net income, non-GAAP adjusted net income
per diluted share, free cash flow, constant-currency revenue growth, and constant-currency organic revenue growth. The
items excluded from the non-GAAP adjusted net income measurements are share-based compensation expense and its
related tax effect, amortization of acquisition-related intangibles, and tax charges related to the alignment of
acquisition-
related intellectual property with global operations.  Free cash
flow is defined as net cash provided by operating activities
less purchases of property, plant and equipment, purchases of intangible assets, and capitalization of software and
website development costs.  Constant-currency revenue growth is estimated by translating all non-U.S. dollar
denominated revenue generated in the current period using the prior year period’s average exchange rate for each
currency to the U.S. dollar and excludes the impact of gains and
losses on effective foreign currency hedges recognized
in revenue.  Constant-currency organic revenue growth excludes the impact of currency as defined above and revenue
from acquired companies.  
The presentation of non-GAAP financial information is not intended to be considered in isolation or as a substitute for the
financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP
financial
measures,
please
see
the
tables
captioned
“Reconciliations
of
Non-GAAP
Financial
Measures”
included
at
the
end of this release. The tables have more details on the GAAP financial measures that are most directly comparable to
non-GAAP financial measures and the related reconciliation between these financial measures.
(continued on next page)
41


About
non-GAAP financial measures
continued…
Vistaprint’s management believes that these non-GAAP financial measures provide meaningful supplemental
information in assessing our performance and when forecasting and analyzing future periods. These non-GAAP
financial measures also have facilitated management’s internal comparisons to Vistaprint’s historical performance and
our competitors’
operating results. 
Management provides these non-GAAP financial measures as a courtesy to investors.  However, to
gain a more
complete understanding of the company’s financial performance, management does (and investors should) rely upon
GAAP statements of operations and cash flow.
42


Reconciliation: GAAP to Non-GAAP Results
FY 2003
FY 2004
FY 2005*
FY 2006
FY 2007
FY 2008
FY 2009
FY2010
FY2011
FY2012
GAAP Net Income
$473
$3,440
($16,218)
$19,234
$27,143
$39,831
$55,686
$67,741
$82,109
$43,994
Share-based
compensation and
related tax effect
$0
$0
$0
$4,850
$8,765
$15,275
$20,177
$23,156
$22,400
$26,060
Amortization of
acquired intangible
assets
-
-
-
-
-
-
-
-
-
$5,754
Webs IP transfer
-
-
-
-
-
-
-
-
-
$1,235
Non-GAAP
Adjusted Net Income
$473
$3,440
$4,782
$23,146
$35,908
$55,106
$75,863
$90,897
$104,509
$77,043
Net Income –
Annual
($ in thousands)
*Fiscal 2005 non-GAAP results exclude a contract termination payment of $21mm
Note: share-based compensation expense includes tax effects
43


Reconciliation: GAAP to Non-GAAP Results
.
Fiscal Year 2010
Fiscal Year 2011
Fiscal Year 2012
Fiscal Year 2013
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
GAAP Net Income
$16,167
$11,650
$10,781
$34,014
$22,917
$14,397
$8,172
$31,697
$274
$3,851
$(1,696)
$22,960
Share-based
compensation and
related tax effect
$5,315
$5,662
$5,550
$6,435
$5,285
$5,129
$4,876
$5,021
$7,566
$8,596
$8,445
$8,540
Amortization of
acquired
intangible assets
-
-
-
-
-
-
-
$1,148
$2,381
$2,225
$2,178
$2,243
Webs IP Transfer
-
-
-
-
-
-
-
-
$1,017
$218
-
$2,164
Non-GAAP
Adjusted Net
Income
$21,482
$17,312
$16,331
$40,449
$28,202
$19,526
$13,048
$37,866
$11,238
$14,890
$8,927
$35,907
Net Income (Loss) –
Quarterly
($ in thousands)
44


Diluted Earnings Per Share -
Annual
Reconciliation: GAAP to Non-GAAP Results
45
FY 2006
FY 2007
FY 2008
FY 2009
FY2010
FY2011
FY2012
GAAP Net Income Per Share
$0.45
$0.60
$0.87
$1.25
$1.49
$1.83
$1.13
Share-based Compensation
Per Share*
$0.09
$0.18
$0.31
$0.43
$0.49
$0.47
$0.65
Amortization of acquired
intangible assets
-
-
-
-
-
-
$0.14
Webs IP Transfer
-
-
-
-
-
-
$0.03
Non-GAAP Adjusted Net
Income Per Share
$0.54
$0.78
$1.18
$1.68
$1.98
$2.30
$1.95
Weighted average shares
used in computing Non-
GAAP EPS
(millions)
42.651
45.825
46.780
45.099
45.989
45.448
39.426
*Note: share-based compensation expense includes tax effects


Reconciliation: GAAP to Non-GAAP Results
.
Fiscal Year 2010
Fiscal Year 2011
Fiscal Year 2012
Fiscal Year 2013
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
GAAP Net Income Per
Share
$0.35
$0.26
$0.24
$0.75
$0.51
$0.32
$0.19
$0.82
$0.01
$0.10
$(0.05)
$0.66
Share-based Compensation
Per Share*
$0.11
$0.12
$0.12
$0.14
$0.12
$0.11
$0.12
$0.12
$0.20
$0.23
$0.24
$0.24
Amortization of acquired
intangible assets
-
-
-
-
-
-
-
$0.03
$0.06
$0.06
$0.06
$0.06
Webs IP Transfer
-
-
-
-
-
-
-
-
$0.02
$0.01
-
$0.06
Non-GAAP Adjusted Net
Income Per Share
$0.46
$0.38
$0.36
$0.89
$0.63
$0.43
$0.31
$0.97
$0.29
$0.40
$0.25
$1.02
Weighted average shares
used in computing Non-
GAAP EPS
(millions)
46.231
46.136
45.704
45.625
45.079
45.156
42.569
39.041
38.346
37.620
35.793
35.156
Earnings Per Diluted Share -
Quarterly
*Note: share-based compensation expense includes tax effects
46


Reconciliation: Free Cash Flow
(in thousands)
47
Three Months Ended
Six Months Ended
December 31,
December 31
2012
2011
2012
2011
Net cash provided by operating activities
$         88,533
$          81,138
$           95,183
$          111,680
Purchases of property, plant and equipment
(27,609)
(13,447)
(55,368)
(24,445)
Purchases of intangibles assets
(361)
(42)
(370)
(131)
Capitalization of software and website
development costs
(1,839)
(1,209)
(3,140)
(2,891)
Free cash flow
$        58,724
$          66,441
$          36,305
$          84,213


Reconciliation:
Constant-Currency Revenue Growth Rates
Quarterly
48
Q3 FY10
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Reported revenue growth
30%
22%
18%
20%
23%
27%
25%
28%
26%
20%
18%
16%
Currency impact
(5%)
0%
2%
3%
(1%)
(7%)
(5%)
0%
2%
5%
5%
1%
Revenue growth in constant
currency
25%
22%
20%
23%
22%
20%
20%
28%
28%
25%
23%
17%
Impact of acquisitions to growth in
constant currency
(7%)
(7%)
(8%)
(10%)
(3%)
Revenue growth rate, ex
acquisitions, in constant currency
25%
22%
20%
23%
22%
20%
20%
21%
21%
17%
13%
14%
Note: Constant currency basis is estimated by translating all non-U.S. Dollar denominated revenue generated in the current period using the prior year period’s average
exchange rate for each currency to the U.S. Dollar and excludes the impact of gains and losses on effective foreign currency hedges recognized in revenue.


Reconciliation:
Constant-Currency Revenue Growth Rates
Annual
49
FY2009
FY2010
FY2011
FY2012
Reported revenue growth
29%
30%
22%
25%
Currency impact
7%
(2%)
-
0%
Revenue growth in constant currency
36%
28%
22%
25%
Impact of acquisitions to growth in constant currency
-
-
-
(5%)
Revenue growth rate, ex acquisitions, in constant currency
36%
28%
22%
20%
Note: Constant currency basis is estimated by translating all non-U.S. Dollar denominated revenue generated in the current period using the prior year period’s average
exchange rate for each currency to the U.S. Dollar and excludes the impact of gains and losses on effective foreign currency hedges recognized in revenue.


Reconciliation:
Geographic Segment Constant-Currency Revenue Growth
Rates and Reported Growth Rates
50
Q2 FY2013
North America
Europe
Asia-Pacific
Total
Company
Reported revenue growth
20%
11%
26%
16%
Currency impact
-%
3%
(2%)
1%
Revenue growth in constant currency
20%
14%
24%
17%
Impact of acquisitions to growth in
constant currency
(2%)
(5%)
-
(3%)
Revenue growth rate, ex acquisitions, in
constant currency
18%
9%
24%
14%
Note: Constant currency basis is estimated by translating all non-U.S. Dollar denominated revenue generated in the current period using the
prior
year
period’s
average
exchange
rate
for
each
currency
to
the
U.S.
Dollar
and
excludes
the
impact
of
gains
and
losses
on
effective
foreign
currency hedges recognized in revenue.