For Immediate Release
Crumbs Holdings LLC Names Wesolowski
as Chief Operating Officer
New York, New York. November 28, 2012 –
Crumbs Bake Shop, Inc. (the “Company”) (NASDAQ: CRMB) announces that its subsidiary, Crumbs Holdings LLC (“Crumbs”),
the largest cupcake specialty store chain in the U.S., has named Eric Wesolowski as its Chief Operating Officer. Mr. Wesolowski
comes to Crumbs with years of experience in the retail industry and considerable experience in the specialty store business. Most
recently, Mr. Wesolowski served as Chief Operating Officer/President of Ecko Direct where his primary responsibility was directing
the Retail Division of Marc Ecko Enterprises. Prior to his time at Marc Ecko, Mr. Wesolwoski was with Aeropostale for 16 years
holding various management positions including Senior Vice President, Operations.
The Company concurrently announces that
Jason Bauer and Mia Bauer, the co-founders of Crumbs, have left the Company and Crumbs effective November 28, 2012 to pursue other
personal interests and business ventures. Jason Bauer has also resigned as a director of the Company and as a manager of Crumbs.
Julian R. Geiger, President and Chief Executive
Officer of the Company and Crumbs said, “We are thrilled that Eric has joined the Crumbs team and are confident that he will
make a substantial contribution to our operation.” Mr. Geiger also acknowledged that, “The Bauers’ vision and
passion for the business will be an enduring legacy for Crumbs and we wish Jason and Mia the best of luck in their future endeavors.”
Jason Bauer stated, “It’s been
almost 10 years since Mia and I co-founded Crumbs. We are delighted that the business we started together in 2003 has attained
the size and reputation that it enjoys today. We believe that Crumbs is in very capable hands and, as such, feel the time is right
for us to return to our entrepreneurial roots to conceive and create new and exciting ventures. While we will no longer be a part
of running the company, Crumbs will always have a special place in our hearts.”
About Crumbs Bake Shop, Inc.
The first Crumbs bake shop opened in March
2003 on the Upper West Side of Manhattan. The Company is well known for its innovative and oversized gourmet cupcakes. The Company
currently has 58 locations, including 36 locations in the New York Metro area, six locations on the West Coast, five locations
in Washington, D.C., two locations in Virginia, six locations in Chicago, Illinois, three locations in Boston, Massachusetts, and
one location in Delaware.
Investor Relations Contact:
Tom Ryan/Raphael Gross of ICR
Media Relations Contact:
Quinn Solomon of Crumbs
firstname.lastname@example.org / 212-221-7105