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8-K - FORM 8-K - DEX ONE Corpd400108d8k.htm
EX-99.1 - JOINT PRESS RELEASE, DATED AUGUST 21, 2012. - DEX ONE Corpd400108dex991.htm
EX-99.3 - LETTER TO EMPLOYEES. - DEX ONE Corpd400108dex993.htm
The Trusted Marketing
Consultants to Local Businesses
August 21, 2012
1
Exhibit 99.2


Important Information For
Investors And Security Holders
2
This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval. 
The proposed merger transaction between SuperMedia Inc. (“SuperMedia”) and Dex One Corporation (“Dex”) will be submitted to the respective
stockholders of SuperMedia and Dex.  In connection with the proposed transaction, Newdex, Inc., a subsidiary of Dex (“Newdex”), will file with the
Securities and Exchange Commission (“SEC”) a registration statement on Form S-4 that will include a joint proxy statement/prospectus to be used
by SuperMedia and Dex to solicit the required approval of their stockholders and that also constitutes a prospectus of Newdex.  INVESTORS AND
SECURITY HOLDERS OF SUPERMEDIA AND DEX ARE ADVISED TO CAREFULLY READ THE REGISTRATION STATEMENT AND JOINT
PROXY STATEMENT/PROSPECTUS (INCLUDING ALL AMENDMENTS AND SUPPLEMENTS) AND OTHER RELEVANT DOCUMENTS FILED
WITH THE SEC WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE
TRANSACTION, THE PARTIES TO THE TRANSACTION AND THE RISKS ASSOCIATED WITH THE TRANSACTION.  A definitive joint proxy
statement/prospectus will be sent to security holders of SuperMedia and Dex seeking their approval of the proposed transaction. Investors and
security holders may obtain a free copy of the joint proxy statement/prospectus (when available) and other relevant documents filed by
SuperMedia and Dex with the SEC from the SEC’s website at www.sec.gov.  Copies of the documents filed by SuperMedia with the SEC will be
available free of charge on SuperMedia’s website at www.supermedia.com under the tab “Investors” or by contacting SuperMedia’s Investor
Relations Department at (877) 343-3272.  Copies of the documents filed by Dex with the SEC will be available free of charge on Dex’s website at
www.dexone.com under the tab “Investors” or by contacting Dex’s Investor Relations Department at (800) 497-6329.
SuperMedia and Dex and their respective directors, executive officers and certain other members of management may be deemed to be
participants in the solicitation of proxies from their respective security holders with respect to the transaction.  Information about these persons is
set forth in SuperMedia’s proxy statement relating to its 2012 Annual Meeting of Shareholders and Dex’s proxy statement relating to its 2012
Annual Meeting of Stockholders, as filed with the SEC on April 11, 2012 and March 22, 2012, respectively, and subsequent statements of changes
in beneficial ownership on file with the SEC.  These documents can be obtained free of charge from the sources described above.  Security
holders and investors may obtain additional information regarding the interests of such persons, which may be different than those of the
respective companies’ security holders generally, by reading the joint proxy statement/prospectus and other relevant documents regarding the
transaction (when available), which will be filed with the SEC.
Basis of Presentation and Non-GAAP Financial Measures
For the readers' convenience, the financial information accompanying this release provides a reconciliation of GAAP to non-GAAP and adjusted
non-GAAP measures.  SuperMedia and Dex One believe that the use of non-GAAP financial measures provides useful information to investors to
gain an overall understanding of its current and expected financial performance. Specifically, both companies believe the non-GAAP results
provide useful information to both management and investors by excluding certain expenses, gains and losses that the companies believe are not
indicative of their core operating results. In addition, non-GAAP financial measures are used by each company’s management for budgeting and
forecasting as well as subsequently measuring each company’s performance and both companies believe that they are providing investors with
financial measures that most closely align to their internal measurement processes.


Forward-Looking Statements
3
Certain statements contained in this document are "forward-looking statements" subject to the safe harbor created by the Private Securities Litigation Reform Act
of 1995, including but not limited to, statements about the benefits of the proposed transaction and combined company, including future financial and operating
results and synergies, plans, objectives, expectations and intentions and other statements relating to the proposed transaction and the combined company that are
not historical facts.  Where possible, the words "believe," "expect," "anticipate," "intend," "should," "will," "would," "planned," "estimated," "potential," "goal,"
"outlook," "may," "predicts," "could," or the negative of such terms, or other comparable expressions, as they relate to Dex, SuperMedia, the combined company or
their respective management, have been used to identify such forward-looking statements. All forward-looking statements reflect only Dex’s and SuperMedia’s
current beliefs and assumptions with respect to future business plans, prospects, decisions and results, and are based on information currently available to Dex
and SuperMedia. Accordingly, the statements are subject to significant risks, uncertainties and contingencies, which could cause Dex’s, SuperMedia’s or the
combined company’s actual operating results, performance or business plans or prospects to differ materially from those expressed in, or implied by, these
statements.
Factors that could cause actual results to differ materially from current expectations include risks and other factors described in Dex’s and SuperMedia’s publicly
available reports filed with the SEC, which contain discussions of various factors that may affect the business or financial results of Dex, SuperMedia or the
combined company. Such risks and other factors, which in some instances are beyond either company’s control, include: the continuing decline in the use of print
directories; increased competition, particularly from existing and emerging digital technologies; ongoing weak economic conditions and continued decline in
advertising sales; the companies’ ability to collect trade receivables from customers to whom they extend credit; the companies’ ability to generate sufficient cash
to service their debt; the companies’ ability to comply with the financial covenants contained in their debt agreements and the potential impact to operations and
liquidity as a result of restrictive covenants in such debt agreements; the companies’ ability to refinance or restructure their debt on reasonable terms and
conditions as might be necessary from time to time; increasing interest rates; changes in the companies’ and the companies’ subsidiaries credit ratings; changes
in accounting standards; regulatory changes and judicial rulings impacting the companies’ businesses; adverse results from litigation, governmental investigations
or tax related proceedings or audits; the effect of labor strikes, lock-outs and negotiations; successful realization of the expected benefits of acquisitions,
divestitures and joint ventures; the companies’ ability to maintain agreements with major Internet search and local media companies; the companies’ reliance on
third-party vendors for various services; and other events beyond their control that may result in unexpected adverse operating results.
With respect to the proposed merger, important factors could cause actual results to differ materially from those indicated by forward-looking statements included
herein, including, but not limited to, the ability of Dex and SuperMedia to consummate the transaction on the terms set forth in the merger agreement; the risk that
anticipated cost savings, growth opportunities  and other financial and operating benefits as a result of the transaction may not be realized or may take longer to
realize than expected; the risk that benefits from the transaction may be significantly offset by costs incurred in integrating the companies; potential adverse
impacts or delay in completing the transaction as a result of obtaining consents from lenders to Dex or SuperMedia; failure to receive the approval of the
stockholders of either Dex or SuperMedia for the transaction; and difficulties in connection with the process of integrating Dex and SuperMedia, including:
coordinating geographically separate organizations; integrating business cultures, which could prove to be incompatible; difficulties and costs of integrating
information technology systems; and the potential difficulty in retaining key officers and personnel.  These risks, as well as other risks associated with the merger,
will be more fully discussed in the proxy statement/prospectus included in the registration statement on Form S-4 that Newdex intends to file with the SEC in
connection with the proposed transaction.
None of Dex, SuperMedia or the combined company is responsible for updating the information contained in this document beyond the publication date, or for
changes made to this document by wire services or Internet service providers.


Alan Schultz
Chairman of the Board of Directors
Dex One
Chairman of the Board of Directors –
Designate
Dex Media
4


Transaction Objective:
Accelerate the Transformation of the Companies
Improve Positioning for Growth
National scope
Greater market share
Improve Quality and Productivity
Capture marketing consultant expertise and best practices
Achieve a complete suite of social, mobile and local solutions
Apply best technology systems and platforms, operating
processes and tools and client care techniques
Improve Capacity to Reduce Debt
Expense synergies
Efficient use of tax assets
Enhance cash flow
5


Peter McDonald
President and CEO
SuperMedia
CEO –
Designate
Dex Media
6


Transaction Summary
Structure and
Consideration
7
Stock-for-stock merger establishing Dex
Media
as
the
merged
company
name
Dex One shareholders are expected to own
approximately 60 percent and SuperMedia
shareholders are expected to own
approximately 40 percent
Dex One shareholders will receive 0.200
shares of Dex Media for each Dex One
share they own; SuperMedia shareholders
will receive 0.4386 shares for each
SuperMedia share they own


Transaction Summary
8
Governance
Dex One Chairman Alan Schultz becomes
Dex Media Chairman
Board of Directors will include: 5 members
from Dex One, 5 from SuperMedia and 1
new independent director selected by the
Dex Media board
SuperMedia CEO Peter McDonald
becomes Dex Media CEO
SuperMedia CFO Samuel (Dee) Jones
becomes Dex Media CFO


Transaction Summary
9
Conditions
and Closing
Approval of credit amendments by Dex One
and SuperMedia lenders
Approval by Dex One and SuperMedia
shareholders
Expected close prior to year end 2012


10
Consumers
In charge and
experimenting
Media
Trying to keep up with
consumers across
platforms
Local Businesses
Confused and
challenged to keep pace
The Marketplace


11
Combining to Create a National Provider of
Social, Local and Mobile Marketing Solutions
The Trusted Marketing Consultants to Local Businesses
Simplifying Marketing, Building Long Term
Relationships and Delivering Results


National Presence: Increased  Scale & Scope
More Than 3,100 Marketing Consultants Building Trusted Relationships and
Delivering Results to Over 700,000 Local Businesses


Social, Local, Mobile Solutions
13


Deliver Results
Value = Relationships + Solutions + Results + Service
14


Alfred Mockett
CEO
Dex One
15


An Ideal Partnership
Brings together two highly complementary businesses to create a
stronger, national provider of social, local and mobile marketing
solutions
Both companies build one-on-one personal relationships as trusted
marketing consultants to local business owners, and offer a full
suite of
marketing solutions providing local presence and promotion which
deliver results and help our clients retain and add customers
The merger creates significant operational and financial benefits for
shareholders and lenders
Enhanced scale and scope establishes a powerful platform to penetrate
more of the market and improve growth opportunities
16


Dex One and SuperMedia
17
Pro Forma Revenue
2011 Actual
June 2012 YTD
Non-GAAP Adjusted EBITDA
Outstanding Debt
Dex One       SuperMedia
$1,481
$1,642
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$679
$712
$0
$500
$1,000
$1,500
$629
$608
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$291
$295
$0
$100
$200
$300
$400
$500
$600
$700
$2,510
$1,745
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$2,069
$1,511
$0
$1,000
$2,000
$3,000
$4,000


Principal Synergy Drivers:
Consolidation of G&A functions
Elimination of duplicative activities
Rationalization of markets, products and solutions
Adopting the most cost-effective operating practices,
technology platforms and systems
Expense Synergies
$150MM -
$175MM of Expected Cost Synergies Achieved by 2015
18


Tax Efficiency Provides for
Enhanced Cash Flow
Company expects to preserve access to Dex
One’s tax attributes and generate future
attributes for approximately $1.8 billion in total to
offset income attributable to the combined
company following close
Consolidated entity tax payments are expected
to be nominal for 2014 and 2015
19


Merger Benefits
Creates national presence and a team of more than 3,100 local
marketing consultants who will have relationships with more than
700,000 businesses from day one, delivering a full suite of social, local
and mobile solutions
Significant incremental cash flow from synergies and preservation of tax
attributes
Provides additional runway to increase digital market penetration and
stabilize revenues
Improves the ability to reduce indebtedness and strengthen the
company’s balance sheet
20


Q&A
21