Attached files
EXHIBIT 99.1
30 DC ANNOUNCES WORLDWIDE LAUNCH OF MAGCAST - DIGITAL PUBLISHING PLATFORM FOR
APPLE NEWSSTAND
MAGCAST'S PLATFORM PUTS THE POWER OF PUBLISHING IN THE HANDS OF EVERY MAN.
New York, NY, June 18, 2012 - 30 DC, Inc., (Pink Sheets: TDCH), founder of the
online Internet marketing course THE CHALLENGE, announced today the official
launch of MagCast, a digital magazine publishing platform which recently
completed a highly successful test launch during which 93% of test subscribers
gave permission for Apple Newsstand to share user data with 30 DC, Inc. MagCast
is now available to the public under a one-year license for a single payment of
$1,997 or three payments of $897 at www.magcast.co.
Included in this price is MagCast's turnkey template designer, publishing tool,
and WYSIWIG editor, along with a full MagCast educational course on everything
necessary to launch a successful magazine, including selecting a magazine niche,
creating quality content, and how to deliver a magazine app on Apple's
Newsstand. Buyers also receive a complimentary three-month subscription to 30
DC's Internet marketing program, Immediate Edge. This program, normally priced
at $97 per month, is created to help publishers learn techniques for marketing
their magazines.
The MagCast publishing platform brings niche digital magazine publishing to the
public at an affordable price. MagCast makes it possible for anyone to publish
on Newsstand, providing rich, engaging and branded content that can be accessed
with just a swipe of the fingertips.
Newsstand is a standard feature on all Apple products that run iOS 5 or above,
and is a mobile digital publishing and reading device. Apple's Senior Vice
President, Scott Forstall, announced at the Worldwide Developers Conference on
June 12, 2012 that Apple has sold 365 million iOS devices to date, 80% of which
run iOS 5. This means that Newsstand's reach is at a staggering high and is
consistently growing. Currently, Apple has approximately 3,000 titles on
Newsstand, but these are generally limited to household names, such as VOGUE,
GQ, and COSMOPOLITAN.
Until this time, large conglomerates and existing big name publishers have
dominated Newsstand, mainly due to the fact that the cost to develop and
maintain a monthly magazine was beyond the budget of smaller companies. However,
MagCast's budget friendly pricing structure will essentially allow anyone with a
message to create a digital magazine and utilize the distribution power and
reach of Newsstand. Apple requires Newsstand customers to authorize release of
their contact information. 93% authorized this during the MagCast platform test,
enabling publishers to utilize the distribution of Newsstand while still
creating connection with their readers. During MagCast's limited release and
test, a total of six magazines were launched on the MagCast platform and are now
selling on Newsstand, including: DM MAGAZINE (Digital Marketer Magazine), LD
MAGAZINE (Lifestyle Design Magazine), GUITARSKILLS, HAPPY TO SURVIVE, DRUM
LESSON ACADEMY, and GO SOCIAL FILM MAGAZINE. Of these initial testers, DM
MAGAZINE, which is created and produced by 30 DC, is currently #10 in the "Top
Grossing Business Magazines" category on Newsstand. LD MAGAZINE and GUITARSKILLS
have also been recently featured in the "What's Hot" section of Newsstand. In
addition, approximately 100 of 30 DC's preferred customers have already
purchased MagCast during the pre-launch.
Using MagCast's turnkey platform for publishing, it takes the typical magazine
approximately four weeks to enter the Newsstand marketplace, with the majority
of that time spent awaiting approval from Apple. Accordingly, MagCast
anticipates that a large number of its customers' magazines will appear on
Newsstand within just a few weeks' time. When asked why publishers are so eager
to partner with MagCast, Edward Dale, CEO of 30 DC, replied, "The online
Newsstand marketplace is currently underserved. We see an enormous near-term
opportunity for niche content creators worldwide who wish to establish a
presence on Newsstand. Just to give you an example, there are 600,000 apps
available in the Apple App store, with only 3,000 magazines available on
Newsstand."
Page 1 of 2
Mr. Dale added, "MagCast is `magazine publishing for the rest of us,' allowing
anyone with a niche to leverage Newsstand's exponential growth to build an
audience, gain potential sales leads, and reach their customers through the use
of interactive content. MagCast allows the publisher to embed videos, photos,
newsletter sign up forms, surveys, social media functionality, and even product
offers directly right within their text, making the entire experience
streamlined and easy."
MagCast is a collaboration of 30DC and Netbloo Media Ltd., who jointly developed
the concept and design of the platform. More information about the MagCast
publishing platform can be found at www.magcast.co.
ABOUT 30DC, INC. (http://www.30dcinc.com)
30DC, Inc. was created in 2005 by Edward Dale to build, acquire and manage
international web-based sales and marketing companies. 30DC offers the Challenge
(formerly the 30 Day Challenge) -- a free module-based training program designed
for individuals to learn about internet marketing at their own pace and also for
anyone looking to make money online, including novices which can be accessed
online at http://www.challenge.co/. To date the education program has schooled
more than 175,000 individuals, and currently has approximately 100,000 active
online members. 30DC also offers the Immediate Edge -- a membership program
designed for hardcore Internet marketers to stay up-to-date with the latest
industry trends on Internet Marketing and learn the most innovative ways of
making money online. The Immediate Edge offers a blog, courses, training,
newsletters, a library, tools, and a private forum; more information can be
found at http://www.immediateedge.com.
ABOUT NETBLOO MEDIA LTD (http://www.marketpromax.com)
Netbloo Media Ltd is a Digital Marketing agency based in Asia Pacific with
clients around the world. Netbloo Media Ltd helps online startups as well as big
corporate players by providing custom Digital Marketing solutions including
product Launch consulting, mobile Apps development, targeted web applications
and media campaigns. Netbloo Media Ltd is responsible for some of the most "game
changing" products including, Market Pro Max and The MagCast Publishing
Platform.
This press release contains "forward-looking statements" within the meaning of
various provisions of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, commonly identified by such terms as "believes,"
"looking ahead," "anticipates," "estimates" and other terms with similar
meaning. Specifically, statements about the Company's plans for accelerated
growth, improved profitability, future business partners, M&A activity, new
service offerings and pursuit of new markets are forward looking statements.
Although the company believes that the assumptions upon which its
forward-looking statements are based are reasonable, it can give no assurance
that these assumptions will prove to be correct. Such forward-looking statements
should not be construed as fact. The information contained in such statements is
beyond the ability of the Company to control, and in many cases the Company
cannot predict what factors would cause results to differ materiall y from those
indicated in such statements. All forward-looking statements in the press
release are expressly qualified by these cautionary statements and by reference
to the underlying assumptions.
FOR ADDITIONAL:
Ted Greenberg, CFO
30DC, Inc.
Phone: 917-670-6678
E-mail: ted.greenberg@30dcinc.com
Or visit http://www.30dcinc.com
Page 2 of
