ALASKA AIR GROUP, INC. - FORM 8-K - EX-99.2 - ANCILLARY REVENUE RECLASSIFICATION - May 17, 2012

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EX-99.1 - MAY 18, 2012 INVESTOR UPDATE - ALASKA AIR GROUP, INC.alkex-991investorupdate051.htm
8-K - ALASKA AIR GROUP FORM 8-K - ALASKA AIR GROUP, INC.alk8-kinvestorupdate051820.htm



 Exhibit 99.2
 
Reclassification of Ancillary Revenues - May 18, 2012

We have historically reported many ancillary revenues within Passenger Revenue in our consolidated statement of operations. We have, however, analyzed the SEC filings of our competitors and decided to include ancillary revenues in Other-net Revenue in the consolidated statement of operations so that our passenger revenues, passenger revenue per available seat mile (PRASM), and yield are comparable to others in our industry and to help facilitate better analysis among our peers. We have reclassified ancillary revenues in the current period and all prior periods, with the reclassification having no impact on total revenue for any of the respective periods. The tables below show the effects on Mainline and Consolidated PRASM.

ALASKA AIRLINES - MAINLINE
 
2010
 
2011
 
2012
 
Reported
 
Revised
 
Reported
 
Revised
 
Reported
 
Revised
 
Reported Growth
 
Revised Growth
January
9.77

 
9.12

 
10.32

 
9.66

 
10.87

 
10.25

 
5.3
%
 
6.1
%
February
10.48

 
9.84

 
10.70

 
9.96

 
11.16

 
10.57

 
4.3
%
 
6.1
%
March
11.50

 
10.83

 
12.07

 
11.43

 
12.72

 
12.10

 
5.4
%
 
5.9
%
Q1
10.59

 
9.95

 
11.06

 
10.38

 
11.62

 
11.00

 
5.1
%
 
6.0
%
April
11.29

 
10.64

 
11.81

 
11.15

 
 
 
 
 
 
 
 
May
11.13

 
10.50

 
12.05

 
11.37

 
 
 
 
 
 
 
 
June
12.01

 
11.29

 
12.81

 
12.10

 
 
 
 
 
 
 
 
Q2
11.49

 
10.82

 
12.23

 
11.55

 
 
 
 
 
 
 
 
July
12.40

 
11.61

 
13.30

 
12.54

 
 
 
 
 
 
 
 
August
12.30

 
11.53

 
13.15

 
12.39

 
 
 
 
 
 
 
 
September
10.91

 
10.17

 
11.83

 
11.11

 
 
 
 
 
 
 
 
Q3
11.91

 
11.14

 
12.79

 
12.05

 
 
 
 
 
 
 
 
October
10.51

 
9.85

 
11.04

 
10.40

 
 
 
 
 
 
 
 
November
11.19

 
10.54

 
11.94

 
11.33

 
 
 
 
 
 
 
 
December
11.70

 
11.00

 
12.26

 
11.63

 
 
 
 
 
 
 
 
Q4
11.14

 
10.47

 
11.75

 
11.12

 
 
 
 
 
 
 
 
Full Year
11.31

 
10.62

 
11.98

 
11.29

 
 
 
 
 
 
 
 





AIR GROUP - CONSOLIDATED
 
2010
 
2011
 
2012
 
Reported
 
Revised
 
Reported
 
Revised
 
Reported
 
Revised
 
Reported Growth
 
Revised Growth
January
10.99

 
10.24

 
11.52

 
10.74

 
12.14

 
11.38

 
5.4
%
 
6.0
%
February
11.76

 
11.02

 
12.03

 
11.15

 
12.49

 
11.78

 
3.8
%
 
5.7
%
March
12.76

 
11.98

 
13.44

 
12.65

 
14.10

 
13.35

 
4.9
%
 
5.5
%
Q1
11.85

 
11.09

 
12.36

 
11.54

 
12.94

 
12.20

 
4.7
%
 
5.7
%
April
12.46

 
11.72

 
13.07

 
12.29

 
 
 
 
 
 
 
 
May
12.34

 
11.59

 
13.42

 
12.62

 
 
 
 
 
 
 
 
June
13.30

 
12.48

 
14.21

 
13.35

 
 
 
 
 
 
 
 
Q2
12.72

 
11.94

 
13.58

 
12.76

 
 
 
 
 
 
 
 
July
13.70

 
12.79

 
14.68

 
13.77

 
 
 
 
 
 
 
 
August
13.67

 
12.77

 
14.62

 
13.71

 
 
 
 
 
 
 
 
September
12.14

 
11.30

 
13.22

 
12.37

 
 
 
 
 
 
 
 
Q3
13.22

 
12.33

 
14.21

 
13.32

 
 
 
 
 
 
 
 
October
11.74

 
10.99

 
12.41

 
11.65

 
 
 
 
 
 
 
 
November
12.50

 
11.74

 
13.34

 
12.62

 
 
 
 
 
 
 
 
December
13.02

 
12.20

 
13.55

 
12.78

 
 
 
 
 
 
 
 
Q4
12.42

 
11.65

 
13.11

 
12.36

 
 
 
 
 
 
 
 
Full Year
12.58

 
11.78

 
13.33

 
12.51

 
 
 
 
 
 
 
 



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