Wall Street Media Co, Inc. - FORM 10-Q

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EXCEL - IDEA: XBRL DOCUMENT - Wall Street Media Co, Inc.	Financial_Report.xls
EX-32.2 - CERTIFICATION - Wall Street Media Co, Inc.	mycg_ex32z2.htm
EX-31.1 - CERTIFICATION - Wall Street Media Co, Inc.	mycg_ex31z1.htm
EX-32.1 - CERTIFICATION - Wall Street Media Co, Inc.	mycg_ex32z1.htm
EX-31.2 - CERTIFICATION - Wall Street Media Co, Inc.	mycg_ex31z2.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

þ	Quarterly Report Under Section 13 or 15(d) of the Securities Exchange Act of 1934
	For the quarterly period ended March 31, 2012

o	Transition Report Under Section 13 or 15(d) of the Securities Exchange Act of 1934
	For the transition period from _______ to _______

MY CATALOGS ONLINE, INC.

(Exact name of registrant as specified in its charter)



Nevada	5961	26-4170100
(State or other jurisdiction of incorporation or organization)	(Primary standard industrial classification code number)	(IRS employer identification number)

6301 NW 5th Way, Suite 1400

Fort Lauderdale, FL 33309

(954) 740-2288

(Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)

(Name, address, including zip code, and telephone number, including area code, of agent for service)

Copies to:

Dan O Meara, Esq.

7339 So. Tamarac Court

Centennial Colo. 80112

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).Yes þ No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):


Large accelerated filer	o . .	Accelerated filer	o
Non-accelerated filer	o . .	Smaller reporting company	þ.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).Yes  No þ

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Class		Outstanding at May 11, 2012
Common stock, $0.001 par value		13,712,800

TABLE OF CONTENTS


	Page
Part I. Financial Information	1

Item 1. Unaudited Condensed Consolidated Financial Statements	1

(a) Condensed Consolidated Balance Sheets at March 31, 2012 (unaudited) and September 30, 2011	1

(b) Condensed Consolidated Statements of Operations for the Three and Six Months Ended March 31, 2012 and 2011 (unaudited)	2

(c) Condensed Consolidated Statements of Cash Flows for the Six Months Ended March 31, 2012 and 2011 (unaudited)	3

(d) Notes to Condensed Consolidated Financial Statements (unaudited)	4

Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations	9

Item 3. Quantitative and Qualitative Disclosures About Market Risk	11

Item 4. Controls and Procedures	11

Part II. Other Information

Item 1. Legal Proceedings	12

Item 1A. Risk Factors	12

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	12

Item 3. Defaults Upon Senior Securities	12

Item 4. Mine Safety Disclosure	12

Item 5. Other Information	12

Item 6. Exhibits	12

Signatures	13

PART I - FINANCIAL INFORMATION

Item 1. Unaudited Condensed Consolidated Financial Statements

MY CATALOGS ONLINE, INC. AND SUBSIDIARY

Condensed Consolidated Balance Sheets

	March 31,			September 30,
	2012			2011
	(Unaudited)
ASSETS

Current Assets
Cash	$	4,227		$	1,622
Accounts receivable		-			9,154
Prepaid expenses		12,500			37,500
Total current assets		16,727			48,276


Total Assets	$	16,727		$	48,276

LIABILITIES AND STOCKHOLDERS’ DEFICIT

Current Liabilities
Accrued expenses	$	5,762		$	3,000
Accrued expenses - related parties		69,205			60,415
Accrued salary promissory notes		163,750			104,750
Convertible promissory notes - related parties		203,442			203,442
Total current liabilities		442,159			371,607

Commitments and Contingencies (Note 7)

Stockholders’ Deficit
Common stock, $0.001 par value; 200,000,000 shares authorized; 13,712,800 and 13,512,800 issued, issuable and outstanding at March 31, 2012 and September 30, 2011, respectively.		13,713			13,513
Additional paid-in capital		581,789			571,989
Accumulated Deficit		(1,020,934	)		(908,833	)
Total stockholders’ deficit		(425,432	)		(323,331	)

Total Liabilities and Stockholders’ Deficit	$	16,727		$	48,276

The accompanying unaudited notes are an integral part of these condensed consolidated unaudited financial statements

MY CATALOGS ONLINE, INC. AND SUBSIDIARY

Condensed Consolidated Statements of Operations

(Unaudited)

	For the six			For the six
	months ended			months ended
	March 31, 2012			March 31, 2011

Revenues:
Affiliate Commissions	$	186		$	141
Website Development services		26,834			8,490
Total Revenues		27,020			8,631

Operating Expenses:
Internet & hosting services		341			967
Programming & development		11,984			12,650
Advertising & marketing		117			400
Domain names		2,428			3,252
Office and administrative		8,259			14,419
Professional fees		40,002			39,916
Salaries		60,000			60,000
Rent - related party		3,750			3,000
Total Operating Expenses		126,881			134,604

Loss From Operations		(99,861	)		(125,973	)

Other Income (Expense)
Interest expense		(12,240	)		(7,275	)
Total Other Expense		(12,240	)		(7,275


Net loss	$	(112,101	)	$	(133,248	)

Net loss per share - basic and diluted	$	(0.01	)	$	(0.01	)
Weighted average number of common shares - Basic and Diluted		13,541,215			12,914,660

The accompanying unaudited notes are an integral part of these condensed consolidated unaudited financial statements

MY CATALOGS ONLINE, INC. AND SUBSIDIARY

Condensed Consolidated Statements of Operations - Continued

(Unaudited)

	For the three			For the three
	months ended			months ended
	March 31, 2012			March 31, 2011

Revenues:
Affiliate Commissions	$	150		$	11
Website Development services		15,144			6,990
Total Revenues		15,294			7,001

Operating Expenses:
Internet & Hosting services		161			484
Programming & development		8,740			10,040
Advertising & marketing		117			400
Domain names		2,075			1,508
Office and administrative		6,204			9,666
Professional fees		17,655			20,700
Salaries		30,000			30,000
Rent - related party		2,250			1,500
Total Operating Expenses		67,202			74,298

Loss From Operations		(51,908	)		(67,297	)

Other Income (Expense)
Interest expense		(6,086	)		(3,265	)
Total Other Expense		(6,086	)		(3,265


Net loss	$	(57,994	)	$	(70,562	)

Net loss per share - basic and diluted	$	(0.01	)	$	(0.01	)
Weighted average number of common shares - Basic and Diluted		13,569,943			13,162,800

The accompanying unaudited notes are an integral part of these condensed consolidated unaudited financial statements

MY CATALOGS ONLINE, INC. AND SUBSIDIARY

Condensed Consolidated Statements of Cash Flows

(Unaudited)

	For the six			For the six
	months ended			months ended
	March 31, 2012			March 31, 2011
Cash flows from Operating Activities:
Net loss	$	(112,101	)	$	(133,248	)
Adjustments to reconcile net loss to net cash used in operating activities:
Amortization of prepaid stock for services		25,000			-
Impairment of website development costs		-			2,610
Contributed capital		-			30,000
Changes in operating assets and liabilities:
Decrease in accounts receivable		9,154			2,000
Increase in accrued salary promissory notes		59,000			30,000
Increase in accrued expenses		11,552			8,920
Net cash used in operating activities		(7,395	)		(59,718	)

Cash flows from Investing Activities:
Website development costs		-			(2,610	)
Net cash used in investing activities		-			(2,610	)

Cash flows from Financing Activities:
Proceeds from sale of common stock		10,000			131,860
Payments on notes payable - related parties		-			(56,500	)
Net cash provided by financing activities		10,000			75,360

Increase in cash during the period		2,605			13,032

Cash, beginning of the period		1,622			19,816

Cash, end of the period	$	4,227		$	32,848

SUPPLEMENTAL CASH FLOW INFORMATION:

Cash paid for interest	$	-		$	-
Cash paid for income taxes	$	-		$	-

The accompanying unaudited notes are an integral part of these condensed consolidated unaudited financial statements

My Catalogs Online, Inc. and Subsidiary

Notes to condensed consolidated financial statements

March 31, 2012

(Unaudited)

Note 1 - Nature of Operations, Significant Accounting Policies and Basis of Presentation

Nature of Operations and Business Organization

My Catalogs Online, Inc. (the “Company” “we” “us” “our”) was organized as Mycatalogsonline.com, Inc. in the state of Nevada on January 26, 2009. The Company holds the domain names to various catalog shopping web sites and provides a master web link to these sites. In April 2009, the Company changed its name to My Catalogs Online, Inc., however, the Company maintains the web domain of Mycatalogsonline.com and does business under that name.

The Company owns 100% of the outstanding common stock of Catalog Enterprises, Inc., which was formed in March 2009, for the purpose of acquiring and maintaining domain names for future use within the Company’s business model and for providing website development services for other companies.

Basis of Presentation

The interim unaudited condensed consolidated financial statements included herein have been prepared by the Company, pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). In the opinion of the Company’s management, all adjustments (consisting of normal recurring adjustments and reclassifications and non-recurring adjustments) necessary to present fairly the consolidated results of operations and cash flows for the three and six months ended March 31, 2012, and the financial position as of March 31, 2012, have been made. The results of operations for such interim periods are not necessarily indicative of the operating results to be expected for the full year.

Certain information and disclosures normally included in the notes to the annual consolidated financial statements have been condensed or omitted from these interim condensed consolidated financial statements. Accordingly, these interim condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in our Report on Form 10-K as filed with the Securities and Exchange Commission on December 23, 2011. The September 30, 2011 balance sheet is derived from those financial statements.

Principles of Consolidation

The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary Catalog Enterprises, Inc. All material inter-company transactions and accounts have been eliminated in consolidation.

Recently Issued Accounting Pronouncements

The Company reviews new accounting standards as issued. No new standards had any material effect on these unaudited condensed consolidated financial statements. The accounting pronouncements issued subsequent to the date of these unaudited condensed consolidated financial statements that were considered significant by management were evaluated for the potential effect on these unaudited condensed consolidated financial statements. Management does not believe any of the subsequent pronouncements will have a material effect on these unaudited condensed consolidated financial statements

My Catalogs Online, Inc. and Subsidiary

Notes to condensed consolidated financial statements

March 31, 2012

(Unaudited)

Use of Estimates

Our unaudited condensed consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States (“GAAP”). These accounting principles require us to make certain estimates, judgments and assumptions. We believe that the estimates, judgments and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments and assumptions are made. These estimates, judgments and assumptions can affect the reported amounts of assets and liabilities as of the date of our unaudited condensed consolidated financial statements as well as the reported amounts of revenues and expenses during the periods presented. Our unaudited condensed consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management’s judgment in its application. There are also areas in which management’s judgment in selecting any available alternative would not produce a materially different result. Significant estimates include the estimate for the allowance for doubtful accounts, valuation of intangible assets, valuation of equity based transactions and the valuation allowance on deferred tax assets.

Fair Value Measurements

We measure our financial assets and liabilities in accordance with accounting principles generally accepted in the United States of America. For certain of our financial instruments, including cash, and accrued expenses, the carrying amounts approximate fair value due to their short maturities. Amounts recorded for notes payable, also approximate fair value because current interest rates available to us for debt with similar terms and maturities are substantially the same.

Effective upon inception, we adopted accounting guidance for financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.

Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.

My Catalogs Online, Inc. and Subsidiary

Notes to condensed consolidated financial statements

March 31, 2012

(Unaudited)

Upon inception, we adopted a newly issued accounting standard for fair value measurements of all non-financial assets and liabilities not recognized or disclosed at fair value in the consolidated financial statements on a recurring basis. No such assets or liabilities were present during the three months ended March 31, 2012.

Basic and Diluted Net Loss Per Common Share

Basic net loss per share is computed by dividing the net loss by the weighted average number of common shares outstanding during the period. Diluted net loss per common share is computed by dividing the net loss by the weighted average number of common shares outstanding for the period and, if dilutive, potential common shares outstanding during the period. Potentially dilutive securities consist of the incremental common shares issuable upon exercise of common stock equivalents such as stock options and convertible debt instruments. Potentially dilutive securities are excluded from the computation if their effect is anti-dilutive. As a result, the basic and diluted per share amounts for all periods presented are identical. As of March 31, 2012, there were 5,086,050, potentially dilutive securities related to a convertible notes payable which were excluded from the computation.

Note 2 - Going Concern

As reflected in the accompanying unaudited condensed consolidated financial statements for the six months ended March 31, 2012, the Company had a net loss of $112,101 and cash used in operations of $7,395. At March 31, 2012, the Company had a working capital deficit of $425,432, a stockholders' deficit of $425,432, and an accumulated deficit of $1,020,934. In addition, the Company has had minimal revenue generating activities in fiscal 2012. These matters raise substantial doubt about the Company's ability to continue as a going concern. The unaudited condensed consolidated financial statements do not include any adjustments relating to the recovery of the recorded assets or the classification of the liabilities that might be necessary should the Company be unable to implement its business plan and continue as a going concern. Management plans to continue to pursue contracts to develop websites in efforts to generate additional revenue. In addition, the Company is actively seeking investor funding.

Note 3 – Accrued Expenses - Related Party

The major components of accrued expenses - related party are summarized as follows:

	March 31, 2012		September 30, 2011
Accrued rent - related party	$	18,750	$	15,000
Accrued interest - related party		50,455		38,215
Other accrued expenses - related party		-		7,200
Total accrued expenses - related party	$	69,205	$	60,415

Note 4 – Convertible Promissory Notes Related Parties

On July 25, 2011, the Company exchanged 50% of the accrued salary due each officer (see Note 5) into convertible notes payable. The amounts exchanged were $83,750 and $21,000 respectively. Additionally, the officers exchanged 100% of their previously issued promissory notes for convertible notes totaling $63,500 and $35,192 respectively. Total newly issued convertible notes amount to $147,250 and $56,192 respectively. The exchange was accounted for as a debt extinguishment and new issuance of debt due to the addition of the conversion feature in accordance with ASC 470. The beneficial conversion feature was evaluated and the Company recorded a debt discount for the beneficial conversion value of $203,442, however, the notes were due on demand so this was immediately charged to interest expense with a credit to APIC as embedded conversion based effective interest. The new terms of the convertible debt are as follows: interest at 12%, unsecured, due on demand and convertible into shares at a fixed price of $0.04. The total outstanding convertible promissory note balance as of March 31, 2012 was $203,442. Accrued interest due under these notes was $50,455 at March 31, 2012 and is included in accrued expenses related parties in the accompanying unaudited consolidated balance sheet.

My Catalogs Online, Inc. and Subsidiary

Notes to condensed consolidated financial statements

March 31, 2012

(Unaudited)

Note 5 – Related Party Transactions

The Company has loans outstanding to its officers, (see Note 4) and accrued expenses due to related parties (see Note 3).

Two officers of the Company previously agreed to defer their salaries until the Company generates sufficient revenues to be able to pay them. As a result, the Company executed deferral agreements in the form of non-interest bearing promissory notes totaling $10,000 per month in the aggregate. On April 1, 2010, both officers agreed to waive any further salary accrual until such time the Company is financially able. The company recorded contributed capital for services performed without compensation for the period from April 1, 2010 through the year ended September 30, 2010 of $60,000 and $30,000 for the year ended September 30, 2011. Contributed capital amounts were computed based on the previous employment agreements. Effective January 1, 2011, the officers, by written consent of the directors, re-instated the prior employment agreements. On July 25, 2011, the officers agreed, to convert 50% of their accrued salaries to convertible notes payable, convertible at a price of $0.04 per share. Accrued salaries at March 31, 2012 was $163,750 (after giving effect to the convertible note exchange).

The Company sub-leases office space from a company which is affiliated with an officer of the company. The lease agreement provides for monthly rental of $750, on a month to month basis, and payable in cash or common stock. Accrued rent, which is included in accrued expenses related party in the accompanying unaudited consolidated balance sheet, at March 31, 2012 was $18,750.

The Company, from time to time, conducts business with an affiliated Company where the CEO of My Catalogs Online, is also the CEO. The Company incurred and paid $3,750 of expense to this affiliated Company during fiscal 2012 for website development services. (see Note 3)

Note 6 – Stockholders Deficit

Common stock issued for cash:

In March of 2012, the Company received executed subscription agreements for a total of 200,000 shares of common stock at $0.05 per share for total proceeds of $10,000. These shares had not been issued by the transfer agent as of March 31, 2012.

Note 7 – Commitments and Contingencies

From time to time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. As of March 31, 2012, there were no pending or threatened lawsuits that could reasonably be expected to have a material effect on our results of operations.

Note 8 – Concentration

The Company is currently producing revenue primarily from one revenue stream, website development services. One customer accounted for 88% of the total revenue for the six months ended March 31, 2012.

Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations

FORWARD LOOKING STATEMENTS

There are statements in this Form 10-Q statement that are not historical facts. These "forward-looking statements" can be identified by use of terminology such as "believe", "hope", "may", "anticipate", "should", "intend", "plan", "will", "expect", "estimate", "project", "positioned", "strategy", and similar expressions. Although management believes that the assumptions underlying the forward-looking statements included in this Report are reasonable, they do not guarantee our future performance, and are subject to certain risks, uncertainties and assumptions that are difficult to predict; therefore, actual results and outcomes may differ materially from what is expressed or forecasted in any such forward-looking statements.

OVERVIEW

My Catalogs Online, Inc. (the “Company” "we" "us" "our") was organized as Mycatalogsonline.com, Inc. in the state of Nevada on January 26, 2009. The Company holds the domain names to various catalog shopping web sites and provides a master web link to these sites. In April 2009, the Company changed its name to My Catalogs Online, Inc., however, the Company maintains the web domain of Mycatalogsonline.com and does business under that name.

The Company owns 100% of the outstanding common stock of Catalog Enterprises, Inc. which was formed in March 2009, for the purpose of acquiring and maintaining domain names for future use within the Company’s business model and for providing website development services for other companies.

CRITICAL ACCOUNTING ESTIMATES

In response to the SEC’s financial reporting release, FR-60, Cautionary Advice Regarding Disclosure About Critical Accounting Policies, the Company has selected its more subjective accounting estimation processes for purposes of explaining the methodology used in calculating the estimate, in addition to the inherent uncertainties pertaining to the estimate and the possible effects on the Company’s financial condition. These accounting estimates are discussed below. These estimates involve certain assumptions that if incorrect could create a material adverse impact on the Company’s results of operations and financial condition.

Revenue Recognition

Revenue is recognized when persuasive evidence of an arrangement exists, products are delivered to and accepted by the customer, economic risk of loss has passed to the customer, the price is fixed or determinable, collection is reasonably assured, and any future obligations of the Company are insignificant.

Revenue can be derived from five primary streams as follows: affiliate marketing commissions, website development services, advertising, infomediary data, and catalog conversion further defined below:

Affiliate Marketing Commissions: By bringing buyers and sellers together to facilitate transactions, affiliate partner commissions are paid by online merchants. When a customer clicks on an image of a product they wish to purchase, the order will be processed by the "affiliate” partner that then handles fulfillment of the customer‘s order. In other words, MyCatalogsOnline.com does not stock or ship any product that is purchased. The customers orders are filled by the actual vendor and the Company receives a commission for driving the customer to the vendor. This Model is currently in use by the Company. Revenue is recognized when the order is filled by the vendor.

Website Development Services: As the Company continues to develop its core business, the company leverages its expertise and team of design and development resources, to build and optimize websites for other Companies, generating additional revenues. This model is currently in use by the Company. Revenue is recognized when services are rendered.

Advertising: Charging companies to advertise their products to our site visitors, by means such as banner advertising, email campaigns and text message marketing. This Model is not currently being used by the Company at this time, but is under consideration and being marketed at this time. Revenue related to advertising sales will be recognized at the time the advertisement is displayed.

Infomediary Data: Selling data collected from site users, including product preferences, to companies that wish to understand a market better. Data will be derived from TheBigBuzz.com social shopping site, and MyCatalog user shopping and browsing behavior. This Model is not currently being used by the Company at this time, but is under consideration. Revenue will be recognized upon the sale and delivery of the data.

Catalog Conversion: Through the Company’s Green initiative, the Company intends to utilize its custom conversion tool to assist its customers in the conversion from print to digital media for a fee. This Model is not currently being used by the Company at this time, but is under consideration. Revenue will be recognized when the services have been rendered.

RESULTS OF OPERATIONS

FOR THE THREE MONTHS ENDED MARCH 31, 2012 COMPARED TO THE THREE MONTHS ENDED MARCH 31, 2011

Revenue: The Company's revenues increased approximately 118% from $7,001 during the three months ended March 31, 2011 as compared to $15,294 for the three months ended March 31, 2012 due to an increase in services provided for website development and affiliate commissions.

Operating Expenses: The Company's operating expenses decreased approximately 10% from $74,298 during the three months ended March 31, 2011 as compared to $67,202 for the three months ended March 31, 2012 due to a decrease in professional fees, decrease in office and administrative expense, and a decrease in programming and development costs.

Interest Expense: The Company's interest expense increased approximately 86% from $3,265 during the three months ended March 31, 2011 as compared to $6,086 for the three months ended March 31, 2012 primarily due to a larger principal balance on the notes payable.

Net loss from operations: The Company's net loss from operations decreased approximately 23% from $67,297 during the three months ended March 31, 2011 as compared to $51,908 for the three months ended March 31, 2012. The primary reason for this was due to an increase in website development services income.

FOR THE SIX MONTHS ENDED MARCH 31, 2012 COMPARED TO THE SIX MONTHS ENDED MARCH 31, 2011

Revenue: The Company's revenue increased approximately 213% from $8,631 during the six months ended March 31, 2011 as compared to $27,020 for the six months ended March 31, 2012 due to an increase in services provided for website development and affiliate commissions.

Operating Expenses: The Company's operating expenses decreased approximately 6% from $134,604 during the six months ended March 31, 2011 as compared to $126,881 for the six months ended March 31, 2012 primarily due to a decrease in office and administrative expense.

Interest Expense: The Company's interest expense increased approximately 68% from $7,275 during the six months ended March 31, 2011 as compared to $12,240 for the six months ended March 31, 2012 primarily due to a larger principal balance on the notes payable.

Net loss from operations: The Company's net loss from operations decreased approximately 21% from $125,973 during the six months ended March 31, 2011 as compared to $99,861 for the six months ended March 31, 2012. The primary reason for this was due to an increase in website development services income.

LIQUIDITY AND CAPITAL RESOURCES

Net cash used in operating activities was $7,395 for the six months ended March 31, 2012 as compared to $59,718 for the six months ended March 31, 2011, due to a decrease in prepaid expenses and a decrease in net loss for the period.

Net cash used in investing activities was $0 for the six months ended March 31, 2012 as compared to $2,610 for the six months ended March 31, 2011, due to a decrease in website development costs.

Net cash provided by financing activities was $10,000 for the six months ended March 31, 2012 as compared to $75,360 for the six months ended March 31, 2011, primarily due to a decrease in proceeds from the sale of common stock.

As of May 1, 2012, the Company had approximately $4,000 in cash. The Company has incurred losses from operations, and such losses are expected to continue. The Company’s auditors have included a "Going Concern Qualification" in their report for the year ended September 30, 2011. In addition, the Company has a working capital deficit with minimal revenues as of March 31, 2012. The foregoing raises substantial doubt about the Company's ability to continue as a going concern. The Company plans to fund ongoing operations by continuing to pursue contracts to develop websites in efforts to generate additional revenue. In addition, the Company is actively seeking investor funding. There can be no assurance that the level of funding needed will be acquired or that the Company will generate sufficient revenues to sustain operations. The unaudited condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty. The "Going Concern Qualification" might make it substantially more difficult to raise capital.

RELATED PERSON TRANSACTIONS

For information on related party transactions and their financial impact, see Note 5 to the unaudited condensed consolidated financial statements.

RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS

For information on recently issued accounting pronouncements, see Note 1 to the unaudited condensed consolidated financial statements if applicable.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources, that is material to investors.

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

Not applicable to smaller reporting companies.

Item 4. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures: An evaluation was conducted by the registrant’s president of the effectiveness of the design and operation of the registrant’s disclosure controls and procedures as of March 31, 2012.

Based on that evaluation, the president concluded that the registrant’s controls and procedures were effective as of such date to ensure that information required to be disclosed in the reports that the registrant files or submits under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms. If the registrant develops new business or engages or hires a chief financial officer or similar financial expert, the registrant intends to review its disclosure controls and procedures.

Management is aware that there is a lack of segregation of duties due to the small number of employees dealing with general administrative and financial matters. However, at this time management has decided that considering the abilities of the employees now involved and the control procedures in place, the risk associated with such lack of segregation is low and the potential benefits of adding employees to clearly segregate duties do not justify the substantial expenses associated with such increases. Management may reevaluate this situation as circumstances dictate.

Changes in Internal Control Over Financial Reporting: The was no change in the registrant's internal control over financial reporting identified in connection with the evaluation required by paragraph (d) of Rule 13a–15 or Rule 15d–15 under the Securities Exchange Act of 1934 that occurred during the registrant's last fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting.

PART II - OTHER INFORMATION

Item 1. Legal Proceedings.

None

Item 1A. Risk Factors.

Not applicable to smaller reporting companies.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

In March 2012, the Company sold 200,000 shares of common stock at $0.05 per share resulting in proceeds of $10,000 to the Company.

Item 3. Defaults upon Senior Securities.

None

Item 4. Mine Safety Disclosure.

Not applicable.

Item 5. Other Information.

None.

Item 6. Exhibits

(a) Exhibits

EXHIBIT NO.	DESCRIPTION
31.1	Section 302 Certification of Chief Executive Officer
31.2	Section 302 Certification of Chief Financial Officer
32.1	Section 906 Certification
32.2	Section 906 Certification

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	My Catalogs Online, Inc.

Date: May 15, 2012		By: /s/ Ronald Teblum
		Ronald Teblum
		CEO (Principal Executive Officer), President

Wall Street Media Co, Inc. - FORM 10-Q - May 15, 2012

Attached files

Wall Street Media Co, Inc. Reports