Delaware
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20-2908277
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(State or other jurisdiction of
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(IRS Employer
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incorporation)
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Identification No.)
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[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
On March 30, 2012, Stephen R. Collins, Chief Financial Officer and Chief Innovation Officer of the Company, adopted a pre-arranged stock trading plan in accordance with guidelines specified under Rule 10b5-1 of the Securities and Exchange Act of 1934 and the Company's policies regarding stock transactions. This plan was adopted to enable Mr. Collins to sell a portion of his Company stock over time as part of Mr. Collins' long-term strategy for asset diversification and liquidity. The transactions under the plan will be disclosed publicly through Form 4 filings with the Securities and Exchange Commission. Utilizing this type of plan, Mr. Collins can gradually diversify his investment portfolio, spreading stock trades over an extended period of time and reducing market impact. In addition, as a result of being established well in advance of a potential trade, the plan helps avoid concerns as to whether Mr. Collins had material, non-public information when a decision is made to sell stock.
Bazaarvoice, Inc.
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Date: April 03, 2012
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By:
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/s/ Bryan C. Barksdale
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Bryan C. Barksdale
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General Counsel and Secretary
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