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EX-99.2 - EXHIBIT 99.2 - Vitacost.com, Inc.v306074_ex99-2.htm
EX-99.1 - EXHIBIT 99.1 - Vitacost.com, Inc.v306074_ex99-1.htm

 

united states
SECURITIES AND EXCHANGE COMMISSION

 

Washington, D.C. 20549

 

 

 

FORM 8-K

 

 

 

CURRENT REPORT 

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report: March 15, 2012
(Date of earliest event reported)

 

 

 

VITACOST.COM, INC. 

(Exact name of registrant as specified in its charter)

 

 

  

Delaware   001-34468   37-1333024
(State or other jurisdiction of incorporation)   (Commission File No.)   (IRS Employer Identification No.)

 

5400 Broken Sound Blvd. NW – Suite 500

Boca Raton, Florida 33487-3521
(Address of Principal Executive Offices)

 

(561) 982-4180
(Registrant’s telephone number, including area code)

 

Not Applicable
(Former name or former address, if changed since last report)

 

 

 Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

£Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

£Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

£Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

£Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 
 

 

Item 2.02Results of Operations and Financial Condition.

 

On March 15, 2012, Vitacost.com, Inc. (the “Company”) issued a press release containing its results of operations and financial condition for the three months and fiscal year ended December 31, 2011. The press release is furnished as Exhibit 99.1 to this Form 8-K.

 

The information under Item 2.02 and in Exhibit 99.1 in this Form 8-K is being furnished and shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section. The information under Item 2.02 and in Exhibit 99.1 in this Form 8-K shall not be incorporated by reference into any registration statement or other document pursuant to the Securities Act of 1933, as amended.

 

Item 7.01Regulation FD Disclosure.

 

On March 15, 2012, the Company issued a press release announcing its updated growth initiatives and long-term financial goals. The press release is furnished as Exhibit 99.2 to this Form 8-K.

 

The information under Item 7.01 and in Exhibit 99.2 in this Form 8-K is being furnished and shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section. The information under Item 7.01 and in Exhibit 99.2 in this Form 8-K shall not be incorporated by reference into any registration statement or other document pursuant to the Securities Act of 1933, as amended.

 

Item 9.01Financial Statements and Exhibits

 

(d)Exhibits

 

99.1 Press Release dated March 15, 2012, announcing results of operations and financial condition for the three months and fiscal year ended December 31, 2011.

 

99.2 Press Release dated March 15, 2012, announcing updated growth initiatives and long-term financial goals.

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Dated: March 15, 2012

 

  VITACOST.COM, INC.
   
  By: /s/ Mary L. Marbach
  Name: Mary L. Marbach
  Title:

General Counsel and Corporate

Secretary