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| 8-K - FORM 8-K - ARBITRON INC | d315932d8k.htm |
 Arbitron Inc.
Providing Integrated Measures of the Media
Experience and Its Impact on Consumer Behavior
March 12, 2012
NYSE:
ARB
©
2012
Arbitron
Inc.
Exhibit 99.1 |
 Forward-Looking Statements
Statements made in this presentation that are not historical in nature,
particularly regarding expected performance in 2012 and future years, are
forward-looking statements. These forward-looking statements are
based on our current expectations and assumptions and involve various risks
and uncertainties that could cause actual results to differ materially from
those expressed in such forward-looking statements.
Important factors known by the company that could cause such material differences
include those referenced or discussed from time to time in our filings with
the SEC, including those referenced
under
the
heading
“ITEM
1A
–
Risk Factors”
in our Annual Report on Form 10-K for
the year ended December 31, 2011, and elsewhere, and any subsequent periodic or
current reports filed by us with the SEC.
In addition, any forward-looking statements contained in this presentation
represent our estimates only as of the date hereof and should not be relied
upon as representing our estimates as of any subsequent date. While we may
elect to update forward-looking statements
at
some
point
in
the
future,
we
specifically
disclaim
any obligation to do so, even if
our estimates change.
©
2012
Arbitron
Inc.
2 |
 2011
Revenue Profile FY ending 12/31/2011
©
2012
Arbitron
Inc.
81
%
PPM radio
Other local radio
Network/National
57%
20%
4%
Consumer, retail
& media profiles
8
%
Software
8
%
International, mobile,
Audience ratings
3
%
cross-
platform & custom
3 |
 ©
2012
Arbitron
Inc.
Arbitron Marketplace Priorities
1.
Maintain our PPM and Diary radio
ratings as the gold standard
by enhancing research quality
and improving service utility
2.
Expand our services to include
digital radio
3.
Pursue opportunities
in cross-
platform
and
mobile
by
leveraging
PPM services and enhancing
Internet & mobile measurement
capabilities
4 |
 Digital Radio Audience Measurement
Over-the-Air Radio
Over-the-Air and Pure-Play
Internet Radio
©
2012
Arbitron
Inc.
Future
Server-side streaming
data and PPM-measured
digital audiences
Current
Diary and PPM-measured
radio audiences
5 |
 Cross-Platform
©
2012
Arbitron
Inc.
6 |
 Arbitron Cross-Platform Strengths
Television & radio ratings: PPM
technology
Smartphone measurement: IMMI
and Zokem Technology
PC measurement: IMMI technology
69,000-person PPM panel in
the US
Reputation for quality measurement
and research
Existing customer relationships with
advertisers, media companies, and
ad agencies
Current Capabilities
Emerging Capabilities
Mobile
Online
TV
Radio
©
2012
Arbitron
Inc.
7 |
 3-screen (TV + PC + mobile) audience
data from ARB cross-platform pilot
delivered for Nov 2011 to Jan 2012.
CIMM evaluating results on the
aggregate level and for the 25
individual CIMM projects in the pilot
A+E Networks •
AT&T
•
Belo
•
Carat
•
CBS
•
Comcast
•
ConAgra Discovery
•
Gannett
•
GroupM
•
Hearst
•
Interpublic
•
Microsoft NBC Universal
•
News Corporation
•
Omnicom
Media
•
P&G PepsiCo
•
Publicis Groupe
•
Scripps Interactive
•
Time Warner Unilever
•
Viacom
•
Walt Disney
Arbitron Cross-Platform Progress
©
2012
Arbitron
Inc.
8 |
 Arbitron Cross-Platform Progress
Acquisition of Arbitron Mobile
CIMM:
Turner Networks:
CNN, Headline News, TNT,
and TBS
Turner/CBS:
ESPN:
ESPN:
©
2012
Arbitron
Inc.
4Q
2011
pilot
successful
OOH
TV
for
NFL
and
NCAA
football
TV + radio + satellite radio
NCAA basketball
on TV + radio
for Mike and Mike
OOH TV for 2012
9 |
 Arbitron Mobile: Smartphone Metering
Mobile Internet
Media & Music
Applications
Device
Life Patterns
Movements
& Places
Communications
Opt-in panelists selectively
recruited to represent
smartphone users
Online and offline usage,
device and network
performance
360°view
of
consumer
usage and behavior
©
2012
Arbitron
Inc.
10 |
 Arbitron Mobile: Progress
Syndicated panels in
United Kingdom, France,
and Germany
Custom panels and
technology licenses in
a dozen countries
©
2012
Arbitron
Inc.
11 |
 2012
Full-Year Guidance* Revenue Growth:
+5% to
+7%
vs. $422.3 million in 2011
Earnings per Share:
$2.15 to
$2.30 (diluted)
vs. $2.00** (diluted) in 2011
**Excluding $0.07 impairment
charge in 4Q11
* The 2012 guidance is as of February 14, 2012, and is not being
updated as of the date of this presentation.
©
2012
Arbitron
Inc.
12 |
 Arbitron Inc.
Providing Integrated Measures of the Media
Experience and Its Impact on Consumer Behavior
NYSE:
ARB
3/12 INV-12-07759
©
2012
Arbitron
Inc. |