Attached files

file filename
S-1/A - S-1/A AMENDMENT #2 - Annie's, Inc.d261388ds1a.htm
EX-23.3 - CONSENT OF DIRECTOR NOMINEE - Annie's, Inc.d261388dex233.htm
EX-10.27 - WAREHOUSING OF GOODS AGREEMENT - Annie's, Inc.d261388dex1027.htm

Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the use in this Amendment No. 2 to Registration Statement on Form S-1 of our report dated December 1, 2011 relating to the financial statements of Annie’s, Inc., which appears in such Registration Statement. We also consent to the reference to us under the heading “Experts” in such Registration Statement.

/s/ PricewaterhouseCoopers LLP

San Francisco, California

February 1, 2012