EDIETS COM INC - FORM 8-K - EX-99.1 - January 11, 2012

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8-K - FORM 8-KT - EDIETS COM INCd280840d8k.htm
Meal Delivery Model Illustration
Target
Average Net Weekly Selling Price
$131
Average Length of Stay -
# of Weeks
6.9
Average Revenue per Customer
$904
Cost of Goods Sold
$470
Gross Margin
$434
Gross Margin Target %
48%
Customer Acquisition Cost
$180
Advertising Efficiency Target % (CAC/Revenue)
20%
Call Center Cost
$79
Cash Contribution to Overhead & Profit
$175
Four
Key
Factors
To
Success
Key Comparative Metrics
Meal Delivery Gross Margin 9-Months 2011: 44%
Meal Delivery Advertising Efficiency 9-Months 2011: 29%
Copyright 2012 eDiets.com,
Inc. All Rights Reserved
Exhibit 99.1

EDIETS COM INC Reports