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EX-32.1 - CERTIFICATION PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT - NewEra Technology Development Co., LTDf10q0911ex32i_chinanewgreen.htm
EXCEL - IDEA: XBRL DOCUMENT - NewEra Technology Development Co., LTDFinancial_Report.xls
EX-31.1 - CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT - NewEra Technology Development Co., LTDf10q0911ex31i_chinanewgreen.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
_____________________
 
FORM 10-Q
_____________________
 
x   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended September 30, 2011
 
o  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 For the transition period from ______to______.
 
China New Greenfood Company Ltd.
 (Exact name of registrant as specified in the Charter)
 
Nevada
 
000-53775
 
46-0522277
(State or other jurisdiction of incorporation or organization)
 
(Commission File No.)
 
(IRS Employee Identification No.)

c/o Hunan Xiangmei Food Co, Ltd.
200 Taozhu Road, Wuxi Town
Qiyang County, Yongzhou City
Hunan Province, China
 (Address of Principal Executive Offices) (Zip Code)

 (86) 746-3269-828
 (Registrants Telephone number, including area code)
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the issuer was required to file such reports), and (2)has been subject to such filing requirements for the past 90 days.
Yesx          No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes x       No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.  See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer
o
Accelerated filer
o
Non-accelerated filer
o
Smaller reporting company
x
(Do not check if a smaller reporting company)
     

Indicate by check mark whether the registrant is a shell company as defined in Rule 12b-2 of the Exchange Act. 
Yes o            No x
 
State the number of shares outstanding of each of the issuer’s classes of common equity, as of November 11, 2011: 11,057,450 shares of common stock, par value $0.001 per share, issued and outstanding.
 
 
 

 
 
CHINA NEW GREENFOOD COMPANY LTD.
FORM 10-Q
September 30, 2011
 
TABLE OF CONTENTS
 
PART I— FINANCIAL INFORMATION
 
     
Item 1.
Financial Statements
   1
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
   19
Item 3.
Quantitative and Qualitative Disclosures About Market Risk
   26
Item 4.
Controls and Procedures
   26
     
PART II— OTHER INFORMATION
 
     
Item 1.
Legal Proceedings
   27
Item 1A.
Risk Factors
   27
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
   27
Item 3.
Defaults Upon Senior Securities
   27
Item 4.
(Removed and Reserved)
   27
Item 5.
Other Information
   27
Item 6.
Exhibits
   27
     
SIGNATURES
   28
 
 
 
 

 
 
CAUTIONARY STATEMENT ON FORWARD-LOOKING INFORMATION
 
This Quarterly Report on Form 10-Q contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Forward-looking statements discuss matters that are not historical facts. Because they discuss future events or conditions, forward-looking statements may include words such as “anticipate,” “believe,” “estimate,” “intend,” “could,” “should,” “would,” “may,” “seek,” “plan,” “might,” “will,” “expect,” “anticipate,” “predict,” “project,” “forecast,” “potential,” “continue” negatives thereof or similar expressions. Forward-looking statements speak only as of the date they are made, are based on various underlying assumptions and current expectations about the future and are not guarantees. Such statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, level of activity, performance or achievement to be materially different from the results of operations or plans expressed or implied by such forward-looking statements.

We cannot predict all of the risks and uncertainties. Accordingly, such information should not be regarded as representations that the results or conditions described in such statements or that our objectives and plans will be achieved and we do not assume any responsibility for the accuracy or completeness of any of these forward-looking statements. These forward-looking statements are found at various places throughout this Quarterly Report on Form 10-Q and include information concerning possible or assumed future results of our operations, including statements about potential acquisition or merger targets; business strategies; future cash flows; financing plans; plans and objectives of management; any other statements regarding future acquisitions, future cash needs, future operations, business plans and future financial results, and any other statements that are not historical facts.

These forward-looking statements represent our intentions, plans, expectations, assumptions and beliefs about future events and are subject to risks, uncertainties and other factors. Many of those factors are outside of our control and could cause actual results to differ materially from the results expressed or implied by those forward-looking statements. In light of these risks, uncertainties and assumptions, the events described in the forward-looking statements might not occur or might occur to a different extent or at a different time than we have described. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of the Quarterly Report on Form 10-Q. All subsequent written and oral forward-looking statements concerning other matters addressed in this Quarterly Report on Form 10-Q and attributable to us or any person acting on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in this Quarterly Report on Form 10-Q.

Except to the extent required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, a change in events, conditions, circumstances or assumptions underlying such statements, or otherwise.
 
 
 
i

 
 
PART 1 - FINANCIAL INFORMATION
 
Item 1. 
Financial Statements
 
CHINA NEW GREENFOOD CO., LTD & SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
INDEX TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
CONTENTS
 
Unaudited Condensed Consolidated Financial Statements:
 
   
Condensed Consolidated Balance Sheets - As of September 30, 2011 and June 30, 2011 (Unaudited)
2
   
Condensed Consolidated Statements of Income - For the Three Months ended September 30, 2011 and 2010 (Unaudited)
3
   
Condensed Consolidated Statements of Comprehensive income - For the Three Months ended September 30, 2011 and 2010 (Unaudited)
4
   
Condensed Consolidated Statements of Cash Flows - For the Three months ended September 30, 2011 and 2010 (Unaudited)
5
   
Notes to Condensed Consolidated Financial Statements (Unaudited)
6 to 18

 
 
1

 
 
CHINA NEW GREENFOOD CO., LTD AND SUBSIDIARIES
 
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD.)
 
CONDENSED CONSOLIDATED BALANCE SHEETS
 
(Unaudited)
 
       
   
September 30, 2011
   
June 30, 2011
 
ASSETS
           
             
CURRENT ASSETS:
           
    Cash and cash equivalents
  $ 847,527     $ 668,199  
    Restricted cash
    124,017       459,978  
    Accounts receivable
    1,405,561       968,680  
    Inventories
    19,542,470       12,541,965  
    Advances to suppliers and other prepaid expenses
    869,042       780,971  
        Total Current Assets
    22,788,617       15,419,793  
                 
Property, plant and equipment, net
    17,839,778       17,511,399  
Farmland development costs, net
    14,235,353       14,490,299  
Land use rights under capital lease, net
    196,245       195,467  
Deposit on land use rights
    187,447       185,644  
                 
        Total Assets
  $ 55,247,440     $ 47,802,602  
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
               
                 
CURRENT LIABILITIES:
               
    Short-term loans payable
  $ 6,935,549     $ 3,094,059  
    Obligation under capital lease from related parties
    729       962  
    Accounts payable and accrued expenses
    9,059,759       6,967,374  
    Advances from customers
    882,134       -  
    Taxes payable
    312,710       428,856  
    Due to related parties
    729,316       436,543  
                 
        Total Current Liabilities
    17,920,197       10,927,794  
                 
Long-term loans payable
    3,545,878       5,522,896  
Obligation under capital lease from related parties, less current portion
    215,721       213,645  
Warrants liability
    358,594       321,432  
                 
        Total Liabilities
    22,040,390       16,985,767  
                 
COMMITMENTS
               
                 
STOCKHOLDERS' EQUITY:
               
   Common stock, $0.001 par value, 100,000,000 shares authorized;  11,057,450 shares issued and outstanding at September 30, 2011 and June 30, 2011
    11,057       11,057  
    Additional paid in capital
    7,203,946       7,203,946  
    Retained earnings
    23,235,944       21,151,336  
    Statutory reserve
    704,289       704,289  
    Accumulated other comprehensive income -
    2,051,814       1,746,207  
            Total Stockholders' Equity
    33,207,050       30,816,835  
                 
        Total Liabilities and Stockholders' Equity
  $ 55,247,440     $ 47,802,602  
 
The accompanying footnotes are an integral part of these condensed consolidated financial statements
 
 
2

 

CHINA NEW GREENFOOD COMPANY LTD
 
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD.)
 
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
 
(Unaudited)
 
             
   
For the three months Ended
 
   
September 30,
 
   
2011
   
2010
 
             
             
NET REVENUES
  $ 8,025,853     $ 7,523,433  
COST OF REVENUES
    5,103,295       5,447,965  
GROSS PROFIT
    2,922,558       2,075,468  
                 
OPERATING EXPENSES:
               
     Selling and marketing expenses
    416,383       245,660  
     General and administrative expenses
   
306,473
      212,456  
        Total Operating Expenses
   
722,856
      458,116  
                 
INCOME FROM OPERATIONS
    2,199,702       1,617,352  
                 
OTHER (EXPENSE) INCOME:
               
     Interest income
    1,454       -  
     Interest expense
    (141,616 )     (96,814 )
     Non-operational income
    62,230       14,749  
     Change in fair value of warrants liability
    (37,162 )     -  
        Total Other (Expense) Income
    (115,094 )     (82,065 )
      -          
INCOME BEFORE INCOME TAXES
    2,084,608       1,535,287  
INCOME TAXES
    -       -  
NET INCOME
  $ 2,084,608     $ 1,535,287  
                 
                 
                 
BASIC AND DILUTED INCOME PER COMMON SHARE
  $ 0.19     $ 0.17  
                 
BASIC WEIGHTED AVERAGE COMMON SHARES OUTSTANDING
    11,057,450       9,200,000  
DILUTED WEIGHTED AVERAGE COMMON SHARES OUTSTANDING
    11,057,450       9,200,000  

The accompanying footnotes are an integral part of these condensed consolidated financial statements

 
3

 

CHINA NEW GREENFOOD COMPANY LTD
 
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD.)
 
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
 
(Unaudited)
 
             
   
For the three months Ended
 
   
September 30,
 
   
2011
   
2010
 
             
             
COMPREHENSIVE INCOME:
           
      Net Income
  $ 2,084,608     $ 1,535,287  
      Other Comprehensive Income:
               
          Foreign currency translation gain
    305,607       265,884  
TOTAL COMPREHENSIVE INCOME
  $ 2,390,215     $ 1,801,171  
 
The accompanying footnotes are an integral part of these condensed consolidated financial statements
 
 
4

 
 
CHINA NEW GREENFOOD CO., LTD AND SUBSIDIARIES
 
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD.)
 
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
 
(Unaudited)
 
   
For the three months Ended
 
   
September 30,
 
   
2011
   
2010
 
             
CASH FLOWS FROM OPERATING ACTIVITIES:
           
Net income
  $ 2,084,608     $ 1,535,287  
Adjustments to reconcile net income from operations to net cash
               
used in operating activities:
               
Depreciation
    180,353       158,926  
Amortization-farmland development cost
    394,424       153,241  
Amortization-land use rights under capital lease from related parties
    1,118       1,059  
Change of fair value of warrants liability
    37,162       -  
Changes in assets and liabilities:
               
Restricted cash
    339,304       (132,737 )
Accounts receivable
    (426,055 )     (2,192,527 )
Inventories
    (6,855,890 )     (430,512 )
Advances to suppliers and other prepaid expenses
    (80,972 )     (17,240 )
Accounts payable and accrued expenses
    2,018,713       598,226  
Advance from customers
    879,215       166,341  
Taxes payable
    (119,915 )     59,042  
Due to related parties
    (3,184 )     3,283  
NET CASH USED IN OPERATING ACTIVITIES
    (1,551,119 )     (97,611 )
                 
CASH FLOWS FROM INVESTING ACTIVITIES:
               
Purchase of property and equipment
    (338,068 )     (20,542 )
                 
NET CASH USED IN INVESTING ACTIVITIES
    (338,068 )     (20,542 )
                 
CASH FLOWS FROM FINANCING ACTIVITIES:
               
Proceeds of short-term loans payable
    3,331,725       3,362,032  
Repayment of short-term loans
    (1,556,867 )     (1,658,573 )
Proceeds of loans from related party
    290,519       -  
                 
NET CASH PROVIDED BY FINANCING ACTIVITIES
    2,605,377       1,703,459  
                 
EFFECT OF EXCHANGE RATE ON CASH AND CASH EQUIVALENTS
    3,138      
45,218
 
                 
NET INCREASE IN CASH AND CASH EQUIVALENTS
    179,329      
1,630,524
 
                 
CASH AND CASH EQUILAVENTS - beginning of period
    668,199       1,561,275  
                 
CASH AND CASH EQUIVALENTS - end of period
  $ 847,527     $
3,191,799
 
                 
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
               
Cash paid for:
               
Interest
  $ 146,645     $ 93,369  
                 
NON-CASH FINANCING ACTIVITIES:
               
Accrual of capital lease payments to related party
  $ 242     $ 201  

The accompanying footnotes are an integral part of these condensed consolidated financial statements

 
5

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE 1 – ORGANIZATION AND BASIS OF PRESENTATION
 
Organization

China New Greenfood Co. Ltd. (the “Company”), formerly known as Newera Technology Development Co., Ltd was incorporated in Delaware on April 17, 2009 under the name of Newera Technology Development Co., Ltd.

On January 28, 2011, the Company entered into a Share Exchange Agreement with Grain Wealth Limited, a British Virgin Islands company (“Grain Wealth”) and acquired all of the outstanding capital stock of Grain Wealth.

In connection with the Share Exchange Agreement, the Company issued to Grain Wealth an aggregate of 9,200,000 shares of the common stock of the Company, at par value of $0.001 per share, so that upon completion of the Share Exchange, the shareholder of Grain Wealth own approximately 92% of the fully diluted outstanding shares of the Company prior to the issuance of the shares to the investors. Accordingly, Grain Wealth became the wholly owned subsidiary of the Company.

Immediately prior to the Share Exchange, the Company had 1,000,000 shares of our Common Stock issued and outstanding. On January 28, 2011, in connection with the closing of the Share Exchange, the Company’s then chief executive officer and principal accounting officer Zengxing Chen cancelled 700,000 shares of the Common Stock that he owned, and resigned from our board of directors (the “Board”) and all officer positions that he held. The Company  appointed Taiping Zhou as the Chairman of the Board and Xiaohui Wu and Jiling Zhou as members of the Board, and the Company also appointed Taiping Zhou as their Chief Executive Officer and Jiling Zhou as President.

In connection with the Share Exchange Agreement. The Company issued an aggregate of 500,000 shares of the Common Stock as compensation for legal and consulting services rendered. The issuance of such securities was exempt from registration pursuant to Section 4(2) of, and Regulation D and/or Regulation S promulgated under the Securities Act of 1933, as amended (the “Securities Act”).

Immediately after the  Share Exchange, the Company entered into a securities purchase agreement (the “Purchase Agreement”) with four investors (the “Investors”) for the issuance and sale in a private placement of shares of Common Stock, for aggregate gross proceeds of $3,782,393 (including sales commission of $264,663) at a per share purchase price of $3.5769 (the “Private Placement”). 

In connection with the private placement and pursuant to the Securities Purchase Agreement, the placement agent and advisors received the following compensation: (i) 7% of the gross proceeds received from the sale of the Securities of $264,663 as a placement commission; (ii) warrants to purchase up to 105,745 shares of Common Stock with the same term of the warrants issued to investors.

Subsequently, on April 1, 2011, the Company’s name  was changed from “Newera Technology Development Co., Ltd” to Chine New Greenfood Co., Ltd” in order to more effectively reflect the Company’s business and communicate the Company’s brand identity to customers.

 The above mentioned merger transaction has been accounted for as a reverse merger under the purchase method of accounting since there was a change of control. Accordingly, Grain Wealth is treated as the continuing entity for accounting purposes.

Grain Wealth Limited is a limited liability company organized under the laws of the British Virgin Island (the “Grain Wealth”) on September 8, 2010.  Grain Wealth owns 100% of the issued and outstanding capital stock of Qiyang County Xiangmei Food Technical Research and Development Co., Ltd. (“Xiangmei Food”), a wholly foreign-owned enterprise (“WFOE”) with limited liability, incorporated under the People’s Republic of China (the “PRC”) on December 23, 2010.  Xiangmei Food has entered into a series of contractual agreements with the owner of Hunan Xiangmei Food Co., Ltd. (“Hunan Xiangmei”).
 
 
 
6

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE 1 – ORGANIZATION AND BASIS OF PRESENTATION (Continued)

Hunan Xiangmei is a limited liability company formed under laws of the PRC on March 27, 2006, with a total registered capital of RMB 10 million (approximate to $1.2 million), contributed by two individual shareholders, Mr. Wu YaoTian and Mr. Zhou Taiping. On December 24, 2009, Mr. Wu YaoTian transferred all of his ownership interest to Mr. Zhou Taiping, the Chairman of Hunan Xiangmei, and Mr. Zhou became the sole owner of Hunan Xiangmei, which is engaged in the business of growing, processing and distributing glutinous rice and other consumer food products such as frozen stuffed dumplings and ice cream products in the PRC.

On December 23, 2010, Xiangmei Food entered into a series of contractual arrangements with Hunan Xiangmei.  These contractual agreements require the pledge of Mr. Zhou’s equity interests in Hunan Xiangmei to Xiangmei Food. At any time during the agreement period, Xiangmei Food has exclusive rights to acquire any portion of the equity interests of Hunan Xiangmei. In addition, Xiangmei Food has sole discretion to appoint directors of Hunan Xiangmei and is entitled to certain management fees from Hunan Xiangmei.

Under these contractual arrangements, which obligate Xiangmei Food to absorb a majority of the risk of loss from Hunan Xiangmei’s activities and entitle it to receive a majority of its residual returns, Xiangmei Food has gained effective control over Hunan Xiangmei. Through these contractual arrangements, Xiangmei Food now holds the variable interests of Hunan Xiangmei, and Xiangmei Food becomes the primary beneficiary of Hunan Xiangmei. Based on these contractual arrangements, Hunan Xiangmei is considered as a Variable Interest Entity (“VIE”)  under ASC 810, "Consolidation ", because the equity investor in Hunan Xiangmei no longer has the characteristics of a controlling financial interest. Accordingly, Hunan Xiangmei is consolidated under ASC 810.

On March 23, 2011, Xiangmei Food entered into a Share Exchange Agreement with Qiyang Honghui Agricultural Technoloical and Development Co., Ltd. ("Honghui") to purchase 100% of shares of Honghui for a price of $15,225 (RMB100,000).  As a result of the Share Exchange, Honghui is a 100% owned subsidiary of Xiangmei Food.

On June 30, 2011, Zhou Taiping entered into a Share Transfer Agreement to transfer 100% of his shares in Hunan Xiangmei to Honghui for free. As a result of the transfer agreement, Hunan Xiangmei became 100% owned by Honghui.

On August 1, 2011, Qiyang Honghui completed the registration of the equity change of Hunan Xiangmei with local administration for industry and commerce for the closing of the Transaction. As a result of the Transaction, Qiyang Honghui became a sole shareholder of Hunan Xiangmei, and therefore also a wholly owned subsidiary of the Company.

On September 27, 2011, Xiangmei Food (WFOE), Hunan Xiangmei and its shareholder agreed to terminate a series of contractual agreements dated December 23, 2010.  Pursuant to these termination agreements, Hunan Xiangmei is no longer a variable interest entity. The termination agreements have no effect on the consolidated financial statements since Hunan Xiangmei became a wholly-owned subsidiary of Qiyang Honghui.
 
Basis of presentation

The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles of the United States (“US GAAP”). Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of the management, all adjustments (consisting only of normal recurring entries) considered necessary for a fair presentation have been included. These condensed consolidated financial statements and notes should be read in conjunction with the audited consolidated June 30, 2011 and 2010 financial statements and notes included in the Form 10-k and Form 8-K/A filed with the Securities and Exchange Commission (“SEC”) on September 28, 2011 and on April 28, 2011, respectively. Operating results for the three months ended September 30, 2011 may not be necessarily indicative of the results that may be expected for the full year.
 
Principal of Consolidation

The unaudited condensed consolidated financial statements include the financial statements of China New Greenfood, Grain Wealth, Xiangmei Food and its 100% owned subsidiary Honghui and its 100% owned subsidiary Hunan Xiangmei (collectively, “the Company”). All significant inter-company balances and transactions are eliminated upon consolidation. 
 
 
7

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE 2 –SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Use of estimates

The preparation of the financial statements in conformity with accounting principles generally accepted in the U.S. requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, expenses, and the related disclosures at the date of the financial statements and during the reporting period. Actual results could materially differ from these estimates. Significant estimates in the three months ended September 30, 2011 and 2010 include the allowance for doubtful accounts, the reserve for slow moving or perishable inventory, the useful life of property and equipment and intangible assets, and assumptions used in assessing impairment of long-term assets.

Fair value of financial instruments

The Company adopted the guidance of Accounting Standards Codification (“ASC”) 820 for fair value measurements which clarifies the definition of fair value, prescribes methods for measuring fair value, and establishes a fair value hierarchy to classify the inputs used in measuring fair value as follows:

Level 1-Inputs are unadjusted quoted prices in active markets for identical assets or liabilities available at the measurement date.
 
Level 2-Inputs are unadjusted quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets and liabilities in markets that are not active, inputs other then quoted prices that are observable, and inputs derived from or corroborated by observable market data.
 
Level 3-Inputs are unobservable inputs which reflect the reporting entity’s own assumptions on what assumptions the market participants would use in pricing the asset or liability based on the best available information.

The carrying amounts reported in the balance sheets for cash, accounts receivable, advances to suppliers, accounts payable, advance from customer accrued expenses and short-term loans, and due to related parties approximate their fair market value based on the short-term maturity of these instruments.

The fair value of the long-term loans as of September 30, 2011 and 2010 also approximated its recorded value because the interest rates are not substantially different than current interest rates.

The Company evaluated the fair value of the capital lease obligation – related parties, net of current portion at the balance sheet dates and determined that the book value of equipment loans payable approximated the fair market value based on level 3 inputs.

The Company estimated the fair value of the warrants liability based on the level 3 inputs (See Note 16.)

Cash and cash equivalents
 
For purposes of the statements of cash flows, the Company considers all highly liquid instruments purchased with an original maturity of three months or less and money market accounts to be cash equivalents. The Company maintains cash and cash equivalents with various financial institutions in the PRC. Balances in banks in the PRC are uninsured. 
 
Restricted cash

In order to secure its loan, banks in China often require certain deposits to be held as a percentage of loans in a separate bank’s account. Usually the Company is prohibited from using the deposit without authorization from the banks.  The required deposit is reported as restricted cash in the accompanying balance sheets.

Concentrations of credit risk

The Company's operations are carried out in the PRC. Accordingly, the Company's business, financial condition and results of operations may be influenced by the political, economic and legal environment in the PRC, and by the general state of the PRC's economy. The Company's operations in the PRC are subject to specific considerations and significant risks not typically associated with companies in North America. The Company's results may be adversely affected by changes in governmental policies with respect to laws and regulations, anti-inflationary measures, currency conversion and remittance abroad, and rates and methods of taxation, among other things.

Financial instruments which potentially subject the Company to concentrations of credit risk consist principally of cash and trade accounts receivable. All of the Company’s cash is maintained with state-owned banks within the People’s Republic of China of which no deposits are covered by insurance. The Company has not experienced any losses in such accounts and believes it is not exposed to any risks on its cash in bank accounts. A significant portion of the Company's sales are credit sales which are primarily to customers whose ability to pay is dependent upon the industry economics prevailing in these areas; however, concentrations of credit risk with respect to trade accounts receivables is limited due to generally short payment terms.  The Company also performs ongoing credit evaluations of its customers to help further reduce credit risk.
 
 
 
8

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE 2 –SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
 
Inventories

Inventories, consisting of raw materials, work in process and finished goods related to the Company’s products are stated at the lower of cost or market utilizing the weighted average method. An allowance is established when management determines that certain inventories may not be saleable. If inventory costs exceed expected market value due to obsolescence or quantities in excess of expected demand, the Company will record reserves for the difference between the cost and the market value. The Company maintains a reasonable balance of frozen foods inventory on hand throughout the year and has not experienced any slow moving or perishable items. In 2011, the Company switched to a different sale strategy for agricultural crops such as glutinous rice in expectation of continuous market price rise. The majority of the Company’s inventory as of September 30 and June 30, 2011 consisted of the crops or growing crops ready for or close to sale in the market.

Prepayments for growing crops, considered work in process,  are mainly costs incurred to grow the crops. The costs included direct cost such as seed selection, fertilizer, labor costs and contract fee that are spent in growing glutinous rice, peanuts and sesame on the contracted farmland and indirect cost which includes amortization of farmland development cost. All the costs are accumulated until the time of harvest and then allocated to glutinous rice, peanuts and sesame based on usage of the farmland in July and October, the harvest seasons of glutinous rice, and August, the harvest season of peanuts and sesame.

Property, plant and equipment

Property and equipment is carried at cost and depreciated on a straight-line basis over the estimated useful lives of the assets. The cost of repairs and maintenance is expensed as incurred; major replacements and improvements are capitalized.  When assets are retired or disposed of, the cost and accumulated depreciation are removed from the accounts, and any resulting gains or losses are included in income in the year of disposition. The Company evaluates property and equipment for impairment when events or changes in circumstances reflect the possibility that their recorded value may not be recoverable. No events or condition occured during the period ended September 30, 2011 that required the Company to record an impairment.

Income taxes

The Company accounts for income taxes under the provisions of ASC740 “Income Taxes”, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of the events that have been included in the financial statements or tax returns. Deferred income taxes are recognized for all significant temporary differences between tax and financial statement basis of assets and liabilities. Valuation allowances are established against net deferred tax assets when it is more likely than not that some portion or all of the deferred tax asset will not be realized.
 

 
9

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE 2 –SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Advances from customers

Advances from customers consist of prepayments from customers for merchandise that had not yet been shipped. The Company recognizes the deposits as revenue as customers take delivery of the goods, in accordance with its revenue recognition policy.  

Revenue recognition

The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred or services have been rendered, the purchase price is fixed or determinable and collectability is reasonably assured. The Company recognizes revenues from the sale of glutinous rice and other consumer food upon shipment and transfer of title.

Shipping costs

Shipping costs are included in selling expenses and totaled $202,826 and $159,182for the three months ended September 30, 2011 and 2010, respectively.

Advertising

Advertising is expensed as incurred and is included in selling expenses on the accompanying statement of operations. For the three months ended September 30, 2011 and 2010, advertising expense amounted to $42,974 and $5,876, respectively.

Foreign currency translation

The reporting currency of the Company is the U.S. dollar. The functional currency of the Company is the local currency, the Chinese Renminbi (“RMB”). Results of operations and cash flows are translated at average exchange rates during the period, assets and liabilities are translated at the unified exchange rate at the end of the period, and equity is translated at historical exchange rates. Translation adjustments resulting from the process of translating the local currency financial statements into U.S. dollars are included in determining comprehensive income.  Transactions denominated in foreign currencies are translated into the functional currency at the exchange rates prevailing on the transaction dates. Assets and liabilities denominated in foreign currencies are translated into the functional currency at the exchange rates prevailing at the balance sheet date with any transaction gains and losses, if any, that arise from exchange rate fluctuations on transactions denominated in a currency other than the functional currency are included in the results of operations as incurred. All of the Company’s revenue transactions are transacted in the functional currency.

Asset and liability accounts at September 30, 2011 and June 30, 2011 were translated at 6.4018RMB to $1.00 and at 6.4640RMB to $1.00, respectively. Equity accounts were stated at their historical rate. The average translation rates applied to the statements of income for the three months ended September 30, 2011 and 2010 were 6.4231RMB and 6.7803RMB to $1.00, respectively. Cash flows from the Company’s operations are calculated based upon the local currencies using the average translation rate. As a result, amounts related to assets and liabilities reported on the statement of cash flows will not necessarily agree with changes in the corresponding balances on the balance sheets.

 
 
10

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE 2 –SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Earnings per share (EPS)

Earnings per share is calculated in accordance with the ASC 260. Basic net earnings per share is based upon the weighted average number of common shares outstanding.  Diluted earnings per share is based on the assumption that all dilutive convertible shares and stock options were converted or exercised. Dilution is computed by applying the treasury stock method. Under this method, options and warrants are assumed to be exercised at the beginning of the period (or at the time of issuance, if later), and as if funds obtained thereby were used to purchase common stock at the average market price during the period.

 NOTE 3 – INVENTORIES

Inventories consist of the following:
 
   
September 30, 2011
   
June 30, 2011
 
Raw materials
 
$
883,272
   
$
  1,199,350
 
Work in process
   
6,979,247
     
11,176,341
 
Finished goods
   
11,679,951
     
     166,274
 
                 
Total
 
$
19,542,470
   
$
12,541,965
 

NOTE 4 – PROPERTY, PLANTAND EQUIPMENT

 Property,plant and equipment consist of the following:

 
Useful Life
 
September 30, 2011
   
June 30, 2011
 
Office equipment and furniture
5 Years
 
$
45,508
   
$
     45,069
 
Manufacturing equipments
5-10 Years
   
4,140,339
     
4,100,499
 
Vehicles
5 Years
   
287,073
     
   145,584
 
Building and building improvements
5-30 Years
   
6,581,147
     
6,517,821
 
Less: accumulated depreciation
     
(2,645,027
)
   
(2,440,365
)
Construction-in-progress
     
9,430,738
     
9,142,791
 
Property and equipment, net
   
$
17,839,778
   
$
17,511,399
 
 
For the three months ended September 30, 2011 and 2010, depreciation expense amounted to $180,353  and $158,926, of which $107,163 and $98,078 is included in cost of sales, $6,377 and $7,932 included in selling expense, and $66,813 and $52,916 is included in general and administrative expenses, respectively.

 
 
11

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE 5 – FARMLAND DEVELOPMENT COSTS

Since 2006, the Company has entered into several land developing agreements with a number of farming cooperatives. The farmland development costs are the costs to develop the farmland, which include water distribution systems and drainage tile. The Company also hires labor to grow and harvest glutinous rice, peanuts and sesame on its leased landf. The agreements have terms of 10 years expiring on various dates.
 
The Company uses the straight-line method to amortize the long-term prepayments over the life of the contracts. As of September 30, 2011 and June 30, 2011, the Company has unamortized farmland development costs in the amount of $14,235,353 and $14,490,299, respectively.

Farmland development costs as of September 30, 2011 and June 30, 2011 are as follows:
 
   
September 30, 2011
   
June 30, 2011
 
Farmland development costs
 
15,829,345
   
15,677,027
 
                 
Less: accumulated amortization
   
(1,593,992
)
   
(1,186,728
)
                 
Farmland development costs, Net  
 
$
14,235,353
   
$
14,490,299
 
 
Amortization of Farmland Development Costs attributable to future periods is as follows:

Twelve months ending September 30:
     
2012
 
$
1,582,935
 
2013
   
1,582,935
 
2014
   
1,582,935
 
2015
   
1,582,935
 
2016
   
1,582,935
 
Thereafter
   
6,320,678
 
   
$
14,235,353
 

NOTE 6 – DEPOSIT ON LAND USE RIGHTS

There is no private ownership of land in China. Land is owned by the government and the government grants land use rights for specified terms. As of September 30, 2011, the Company paid deposits of 1,200,000 RMB ($187,447) for the land use right of 100 acres in the Hunan QiYang Industry Development Zone. The land use rights will have a 50 year terms upon delivery of certificate of land use rights title from the local government in the PRC. As of September 30, 2011, the Company has been constructing buildings on the land. However, the land use title has not been issued to the Company until the construction is completed. The Company records no amortization until the construction is complete.
 
 
 
12

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

NOTE 7 – SHORT-TERM LOANS

At September 30, 2011 and June 30, 2011, short-term loans payable consisted of the following:

   
September 30, 2011
   
June 30, 2011
 
Loans payable to Agriculture Development Bank of China (“ADBC”), due on September 16, 2011 with annual interest of 5.31%. The outstanding balance was repaid on September, 16, 2011.
 
$
-
   
$
1,547,029
 
                 
Loan payable to Industrial and Commercial Bank of China, due on November 14, 2011 with annual interest of 5.31% and guaranteed by Yongzhou Small to Mid-size Company Credit  Guarantee Co. Ltd.
   
781,030
     
773,515
 
                 
Loan payable to Industrial and Commercial Bank of China, due on April 18, 2012 with annual interest of 6.66%
   
781,030
     
773,515
 
                 
Loans payable to ADBC, due on August 31, 2012 with annual interest rates of 5.85%
   
2,030,678
     
-
 
                 
Loans payable to ADBC, due on August 31, 2012 with annual interest rates of 6.56%secured by the frozen food production lines of the Company
   
687,308
     
-
 
                 
Loans payable to ADBC, due on June 18, 2012 with annual interest rates of 6.56%
   
2,655,503
     
 
                 
Total
 
$
6,935,549
   
$
3,094,059
 

The weighted average short term loan balance was $5,405,609 and $7,696,367 as of September 30, 2011 and June 30, 2011. The weighted average interest rate for short term loan was 5.82% and 5.50% for the three month ended September 30, 2011 and 2010 respectively.
 
NOTE 8 – LONG-TERM LOANS

At September 30, 2011 and June 30, 2011, long-term loans consisted of the following:
 
   
September 30, 2011
 
June 30, 2011
 
Loan payable to ADBC, due on April 28, 2013, with annual interest rate of 6.65%, and secured by commercial real estate owned by the Company.*
  $ 656,065     $ 649,752  
                 
Loan payable to ADBC, due on August 31, 2012, with annual interest rate of 5.85%**
    -       2,011,139  
                 
Loan payable to ADBC, due on April 23, 2013, with annual interest rate of 6.31%, and secured by the Company’s buildings and land use rights owned by Zhou Taiping and Zhou Jiling, ***
    2,124,403       2,103,960  
                 
Loan payable to Village Bank of Qiyang County, due on March 31, 2013, with annual interest rate of 10.665%.****
    765,410       758,045  
Total
  $ 3,545,878     $ 5,522,896  

* At April 29, 2008, the Company borrowed $758,045 (RMB 5,000,000) from Agriculture Development Bank of China (ADBC).The loan was utilized in purchasing glutinous rice powder product line and constructing warehouses. On February 12, 2011, the Company repaid approximately $119,350 (RMB 800,000). ADBC has approved extension of all the remaining principle repayments, a total of $656,065 (RMB 4,200,000) to April 28, 2013.

**The loan borrowed on May 19, 2011 was utilized specifically for purchase of glutinous rice from local farmers. The principle amount of $781,030 (RMB 5,000,000) and $1,249,649 (RMB 8,000,000) are due on July 31, 2012 and August 31, 2012, respectively. ADBC requires the Company to collect at least 50% of its sales. Otherwise, ADBC is granted the right to demand early repayment of the loans.

*** The loan borrowed on June 27, 2011 was utilized specifically for raw material purchases. The principal amounts of $781,030 (RMB 5,000,000), $781,030 (RMB 5,000,000) and $562,343 (RMB 3,600,000) are due on February 28, 2013, March 30, 2013 and April 20, 2013, respectively. ADBC requires the Company to collect at least 50% of its sales. Otherwise, ADBC is granted the right to demand early repayments of the loans.

**** On March 30, 2011, the Company borrowed $765,410 (RMB 4,900,000) from Village Bank of Qiyang County, due on March 30, 2013, with annual interest rate of 10.665%. The loan was used for working capital purpose.
 
All long-term loans are due within the twelve months ending September 30, 2012.
 

 
13

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

NOTE 9 - OBLIGATIONS UNDER CAPITAL LEASES FROM RELATED PARTIES

The Company leases a total of 7,529 square meters of land at its manufacturing site from Mr. Zhou Jiling and Mr. Zhou Taiping CEO and Director of the Company respectively. The annual lease payment commenced in April 2006 for a total of RMB 94,861 (approximately $14,202). The lease expires on December 30, 2055. The present value of the total lease payments at inception was RMB 1,414,260 (approximately $214,574), which was calculated with a discount rate of 6.39%, a prevailing PRC long-term borrowing rate in April, 2006.

Future rental payments applicable to the above capital leases with remaining terms in excess of one year were as follows:

Twelve months ending September 30,
 
Capital lease
payments
 
2012
  $ 14,818  
2013
    14,818  
2014
    14,818  
2015
    14,818  
2016
    14,818  
Thereafter
    574,619  
Total minimum lease payments
    648,709  
Less amount representing interest
    432,259  
Present value of net minimum lease payments
    216,450  
Less current obligation
    729  
Long-term obligations
  $ 215,721  

NOTE 10 – INCOME TAXES
 
As of September 30, 2011, the Company is governed by the Income Tax Law of the U.S.,  the PRC and British Virgin Islands. However, pretax earnings of a foreign subsidiary are only subject to U.S. taxation when effectively repatriated. Since the Company intends to indefinitely reinvest all pretax earnings from its foreign subsidiaries, no earnings are taxable for United States income tax purpose.
 
 
14

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE 10 – INCOME TAXES (continued)

The Company is incorporated in the United States. It had incurred a net operating losses for the three months ended September 30, 2011 for United States income tax purposes totaling $118,970 which may be available to reduce future years’ taxable income. These carryforwards will expire, if not utilized by 2031. Management believes that the realization of the benefits arising from this loss appears to be uncertain due to the Company’s limited operating history and continuing losses for U.S. income tax purposes. Accordingly, the Company has provided a 100% valuation allowance at September 30, 2011. The valuation allowance at September 30, 2011 was $40,450. The Company’s management reviews this valuation allowance periodically and makes adjustments as necessary.
 

According to China State Administration of Taxation in Qiyang County in Hunan Province, from September 1, 2006 to December 24, 2009, Hunan Xiangmei, the Company’s Chinese operating subsidiary was considered a foreign invested joint venture, which is entitled to a tax holiday of full (100%) income tax exemption for five years following by a 50% reduction in income tax for additional three years. In December 2009, Hunan Xiangmei was awarded as “a Leading Agricultural Enterprise in Hunan Province”, which entitles Hunan Xiangmei a full income tax exemption as long as the entity is in existence and the favorable tax policy to encourage agricultural-related business is in effect. As a result, Hunan Xiangmei had not incurred any income tax since its inception. All tax years since inception remain subject to examination by the tax authorities.

Xiangmei Food, established on December 23, 2010, also receives full income tax exemption from local tax authority of PRC as agricultural enterprise effectively on March 29, 2011 and will continue receive the income tax exemption as long as the favorable tax policy remains unchanged. Grain Wealth was incorporated in the British Virgin Islands. Under the current laws of the British Virgin Islands, this entity is not subject to income taxes.

Value Added Tax
 
The Company is subject to value added tax (“VAT”) for manufacturing products including frozen foods and ice-cream. The applicable VAT tax rate is 17% for products sold in the PRC. The Company is exempt from paying VAT for sale of crops including glutinous rice, sesame and peanuts cultivated by the Company itself in accordance with VAT regulation in PRC. VAT payable in the PRC is charged on an aggregated basis at a rate of 17% on the full price collected for the goods sold or, in the case of taxable services provided, at a rate of 17% on the charges for the taxable services provided, but excluding, in respect of goods, any amount paid in respect of VAT included in the price or charges, and less any deductible VAT already paid by the taxpayer on purchases of goods in the same financial year.

NOTE 11 – DUE TO RELATED PARTIES                                                                           

On September 30 2011, the Company owed principal of $288,981 (RMB 1,850,000) to Taiping Zhou which was recorded under Due to related parties on the condensed consolidated balance sheets, CEO of the Company. From time to time, Taiping Zhou provided advances to the Company for working capital purpose. The advances were usually short-term in nature and bore interest similar to popular bank interest rate in the same period.

As discussed in Note 9, the Company leases a total of 7,529 square meter of land as its manufacturing site from Zhou Taiping Zhou and Jiling Zhou, CEO and President of the Company respectively. As of September 30 and June 30, 2011, the Company owed to Taiping Zhou and Jiling Zhou respectively, a current incurred capital lease obligation and interest expense of $81,498 and $77,045, respectively.

On March 23, 2011, Qiyang Xiangmei Food Technical and Development Co., Ltd ("Xiangmei Food") entered into a Share Exchange Agreement with Qiyang Honghui Agricultural Technoloical and Development Co., Ltd. ("Honghui") to purchase 100% of shares of Honghui for a price of RMB 100,000 from Mr.  Taiping Zhou and Jiling Zhou.  As of September 30, 2011, the Company has not paid off the balance and therefore owed Taiping Zhou and Jiling Zhou a total of $15,621.

The Company leased two houses located adjacent to the Company as staff dormitory from Taiping Zhou and Jiling Zhou, the lease is effective from March 1, 2008 to February 28. 2018. The annual rent is approximately $10,190 (RMB 67,626). The Company paid $2,632 rent expense to Taiping Zhou and Jiling Zhou for three months ended September 30, 2011.
 
As of September 30 and June 30, 2011, $420,248 and $410,298 accrued interest payable to Taiping Zhou and Jiling Zhou were included in the due to related parties balance respectively.

NOTE 12 – COMMITMENTS

On September 23, 2009, the Company signed a contract with the Management Committee of Qiyang Industrial Development Zone to purchase land use rights as discussed in Note 6. Based on the contract, the Company is required to make investments worth at least RMB 50, 000,000 (approximately $7.7 million), including equipment and construction of a building on the land within two years of the contract date.  If the Company’s total investments are below RMB 50,000,000, the Company is required make payments of additional RMB 80,000 per chinese acre, totaling approximately four million RMB (approximately $0.6 million). As of September 30, 2011, the Company has spent approximately RMB 60,373,699 (approximately $9.4 million) to construct the plant and install the equipment. The construction is expected to be completed by early 2012.

The Company entered into annual land lease agreements with farming cooperatives to cultivate various crops. As discussed in Note 5, the Company also entered in farmland development agreements with these farming cooperatives, which automatically extend the land lease term to 10 years. The annual land lease fee is RMB 150 yuan ($23) per Chinese acre for glutinous rice and peanut and RMB 140 yaun ($22) for Sesame. As of September 30, 2011, future lease payments related to the land lease agreement are as follows:

 
 
15

 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE 12 – COMMITMENTS (continued)
 
Twelve months ending September 30,
 
Land lease payments
 
2012
 
$
2,395,178
 
2013
   
2,395,178
 
2014
   
2,395,178
 
2015
   
2,395,178
 
2016
   
2,395,178
 
Thereafter
   
9,456,248
 
Total future lease payments
 
$
21,432,138
 
 
In addition to self-cultivated farmland, the Company also signed contracts with local farmers to purchase crops including glutinous rice, peanuts and sesame planted in their farmland.  These contracts are usually effective for one calendar year. The Company is obligated to purchase all the crops at the higher of fixed minimum prices or market price.

In the fiscal year 2011, the Company has signed contracts to purchase glutinous rice grain yielded from 13,730 Chinese acres of glutinous rice farmlands at the higher of a fixed price of $0.46 (RMB 3) per kg per Chinese acre or the market price. Expected yield per chinese acre is approximately 400 kg per season and glutinous rice is harvested twice a year. As of September 30, 2011, the Company is committed to pay at least $5,097,772 for the expected glutinous rice grain output.

In the fiscal year 2011, the Company has signed contract to purchase peanuts yielded from 1,456 Chinese acres of peanuts farmlands at the higher of a fixed price of $1.55 (RMB 10) per kg and the market price. Expected output per Chinese acre is approximately 140 kg and peanut is harvested once a year. As of September 30, 2011, the Company is committed to pay at least $315,347  for the expected peanuts.
 
In the fiscal year 2011, the Company has signed contracts to purchase sesame yielded from 5,222 Chinese acres of sesames farmland at the higher of a fixed price of $2.01(RMB 13) per kg and the market price. Expected output per Chinese acre is approximately 70 kg and sesame is harvested twice a year. As of September 30, 2011, the Company is committed to pay at least $735,095 for the expected sesame.

On February 3, 2011, the Company entered into a consulting agreement with its Chinese legal counsel. Pursuant to the agreement, the Company is obligated to pay a legal fee of approximately $62,482 (RMB 400,000) if listed in any major US Stock Exchange in the future.
 
As disclosed in Note 11, the Company leased two houses located adjacent to the Company as staff dormitory from Taiping Zhou and Jinling Zhou. As of June 30, 2011, the future lease payments are as follows:

Twelve months ending September 30,
 
House lease payments
 
2012
 
$
10,190
 
2013
   
10,190
 
2014
   
10,190
 
2015
   
10,190
 
2016
   
10,190
 
Thereafter
   
21,909
 
Total future payments
 
$
72,859
 
 
NOTE 13 – CONCENTRATION OF CREDIT RISKS

One customer accounted for approximately 12.8% of the total sales for the three months ended September 30, 2011 and 2010. 

NOTE 14 – EARNINGS PER SHARE
 
The Company computes the weighted-average number of common shares outstanding in accordance with ASC 805. The pronouncement states that in calculating the weighted average shares when a reverse merger took place in the middle of the year, the number of common shares outstanding from the beginning of that period to the acquisition date shall be computed on the basis of the weighted-average number of common shares of the legal acquiree (the accounting acquirer) outstanding during the period multiplied by the exchange ratio established in the merger agreement. The number of common shares outstanding from the acquisition date to the end of that period will be the actual number of common shares of the legal acquirer (the accounting acquiree) outstanding during that period.
 
As of September 30, 2011, the Company had outstanding warrants to acquire 105,745 shares of common stock, with an exercise price of $4.29. As of September 30, 2011, all the outstanding warrants were considered anti-dilutive and were not included in the weighted average shares-diluted calculation using the treasury stock method.
 
16

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE 15 – STATUTORY RESERVES:

The Company’s Chinese subsidiaries are required to make appropriations to reserve funds, comprising the statutory surplus reserve, statutory public welfare fund and discretionary surplus reserve, based on after-tax net income determined in accordance with generally accepted accounting principles of the PRC (the “PRC GAAP”). Appropriation to the statutory surplus reserve should be at least 10% of the after tax net income determined in accordance with the PRC GAAP until the reserve is equal to 50% of the entities’ registered capital. Hunan Xiangmei’s registered capital is $1,207,729 (RMB10,000,000). Hunan Xiangmei reserved up to 50% of the entities’ register capital (in RMB) as of September 30, 2011 and June 30, 2011.
 
NOTE 16 – WARRANTS LIABILITY
 
On January 28, 2011, in connection with the private placement and pursuant to the Securities Purchase Agreement, the Company issued warrants to the exclusive placement agent to purchase up to 105,745 shares of common stock, with an exercise price of $4.29 per share, exercisable within 5 years of the date of issue.
 
The Company has determined that the warrants do not meet the conditions for equity classification pursuant to ASC 815, “Derivatives and Hedging”. Therefore, these warrants were classified as a liability. The exercise price of the warrant is subject to adjustments under certain circumstances. The fair value of the warrants was calculated using the Black-Scholes options pricing model using the following assumptions: volatility 176.39%, risk free interest rate 0.96% and expected term of five years. The fair value of those warrants at the grant date was calculated at $313,005 which was recorded and reduced additional paid in capital. The change in fair value of these warrants was $37,162 for the three months ended September 30, 2011.
 
Following is a summary of the status of warrants activities as of September 30, 2011:
 
   
 Number
   
Weighted
   
Average
       
   
of
   
Average
   
Remaining Life
   
Aggregate
 
   
Warrants
   
Exercise Price
   
in Years
   
Intrinsic Value
 
Outstanding, July 1, 2011
   
105,745
   
4.29
     
4.25
     
-
 
Granted
   
-
   
$
-
     
     
-
 
Exercised
   
-
     
-
     
-
     
-
 
Outstanding, September 30, 2011
   
105,745
   
$
4.29
     
4.25
     
-
 
Exercisable, September 30, 2011
   
 105,745
   
$
 4.29
     
 4.25
     
 -
 
 
NOTE 17 – PRODUCT LINE INFORMATION

Based on qualitative and quantitative criteria established by the accounting standard, “Disclosures about Segments of an Enterprise and Related Information”, the Company considers itself to be operating within one reportable segment.

The Company’s net revenue and cost of goods sold by product lines for the three months ended September 30, 2011 and 2010 are as follows:

Three months ended
September 30, 2011
 
Glutinous Rice and Glutinous Rice Grain
   
Frozen Rice Dumplings
   
Frozen Dumplings
   
Frozen Pasta
   
Ice Cream
   
Peanut and Sesame
   
Total
 
Net Revenues
   
997,567
     
1,562,900
     
879,972
     
439,996
     
1,663,505
     
2,481,913
   
$
8,025,853
 
                                                         
Cost of Sales
   
506,068
     
1,035,055
     
610,576
     
237,984
     
990,280
     
1,723,332
     
5,103,295
 
                                                         
Gross Profit
   
491,499
     
527,845
     
269,396
     
202,012
     
673,225
     
758,581
     
2,922,558
 
                                                         
Gross Profit %      49 %     34  %     31  %     46  %      40  %     31  %     36  %
 
 
17

 
 
CHINA NEW GREENFOOD CO. LTD. AND SUBSIDIARIES
(FORMERLY NEWERA TECHNOLOGY DEVELOPMENT CO., LTD)
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE 17 – PRODUCT LINE INFORMATION (Continued)
 
Three months ended
September 30, 2010
 
Glutinous Rice and Glutinous Rice Grain
   
Frozen Rice Dumplings
   
Frozen Dumplings
   
Frozen Pasta
   
Ice Cream
   
Peanut and Sesame
   
Total
 
Net Revenues
    1,661,098       646,346       383,690       271,794       1,813,927       2,746,577       7,523,433  
                                                         
Cost of Sales
    1,500,751       353,305       175,544       143,834       960,570       2,313,961       5,447,965  
                                                         
Gross Profit
    160,347       293,041       208,146       127,960       853,358       432,616       2,075,468  
                                                         
Gross Profit %       10     45 %       54     47     47     16     28

 
 
18

 

Item 2.     Management’s Discussion and Analysis of Financial Condition and Results of Operation
    
The following discussion of the financial condition and results of operation of China New Greenfood Co., Ltd for the three months ended September 31, 2011 and 2010 should be read in conjunction with the accompanying condensed consolidated financial statements and the notes thereto. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth under the Risk Factors, Cautionary Notice Regarding Forward-Looking Statements and Business sections. We use words such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” and similar expressions to identify forward-looking statements.
 
COMPANY OVERVIEW
 
China New Greenfood Co. Ltd. (the “Company”), formerly known as Newera Technology Development Co., Ltd, was incorporated in Nevada on April 17, 2009 under the name of Newera Technology Development Co., Ltd.

On January 28, 2011, the Company entered into a Share Exchange Agreement with Grain Wealth Limited, a British Virgin Islands company (“Grain Wealth”) and acquired all of the outstanding capital stock of Grain Wealth.

In connection with the Share Exchange Agreement, the Company issued to Grain Wealth an aggregate of 9,200,000 shares of the common stock of the Company, at par value of $0.001 per share, so that upon completion of the Share Exchange, the shareholder of Grain Wealth owned approximately 92% of the fully diluted outstanding shares of the Company prior to the issuance of the shares to the investors. Accordingly, Grain Wealth became the wholly owned subsidiary of the Company.

Immediately prior to the Share Exchange, the Company had 1,000,000 shares of our Common Stock issued and outstanding. On January 28, 2011, In connection with the closing of the Share Exchange, the Company’s then Chief Executive Officer and Principal Accounting Officer Zengxing Chen cancelled 700,000 shares of the Common Stock that he owned, and resigned from our board of directors (the “Board”) and all officer positions that he held. Following such resignation, the Company appointed Taiping Zhou as the Chairman of the Board and Xiaohui Wu and Jiling Zhou as members of the Board, and the Company also appointed Taiping Zhou as their Chief Executive Officer.
 
In connection with the Share Exchange Agreement. The Company issued an aggregated of 500,000 shares of the their Common Stock as compensation for legal and consulting services rendered. The issuance of such securities was exempt from registration pursuant to Section 4(2) of, and Regulation D and/or Regulation S promulgated under the Securities Act of 1933, as amended (the “Securities Act”).

Immediately after the  Share Exchange, the Company entered into a securities purchase agreement (the “Purchase Agreement”) with four investors (the “Investors”) for the issuance and sale in a private placement of shares of Common Stock, for aggregate gross proceeds of $3,782,393 at a per share purchase price of $3.5769 (the “Private Placement”). 
 
In connection with the private placement and pursuant to the Securities Purchase Agreement, the placement agent and advisors received the following compensation: (i) 7% of the gross proceeds received from the sale of the Securities $264,663 as a placement commission; (ii) warrants to purchase up to 105,745 shares of Common Stock with the same term of the warrants issued to investors.
 
Subsequently, on April 1, 2011, the Company’s name  was changed from “Newera Technology Development Co., Ltd” to Chine New Greenfood Co., Ltd” in order to more effectively reflect the Company’s business and communicate the Company’s brand identity to customers.

The above mentioned merger transaction has been accounted for as a reverse merger under the purchase method of accounting since there was a change of control. Accordingly, Grain Wealth is treated as the continuing entity for accounting purposes.

Grain Wealth Limited is a limited liability company organized under the laws of the British Virgin Island (the “Grain Wealth”) on September 8, 2010.  Grain Wealth owns 100% of the issued and outstanding capital stock of Qiyang County Xiangmei Food Technical Research and Development Co., Ltd. (“Xiangmei Food”), a wholly foreign-owned enterprise (“WFOE”) with limited liability, incorporated under the People’s Republic of China (the “PRC”) on December 23, 2010.  Xiangmei Food has entered into a series of contractual agreements with the owner of Hunan Xiangmei Food Co., Ltd. (“Hunan Xiangmei”).

 Hunan Xiangmei is a limited liability company formed under laws of the PRC on March 27, 2006, with a total registered capital of RMB 10 million (approximate to $1.2 million), contributed by two individual shareholders, Mr. Wu YaoTian and Mr. Zhou Taiping. On December 24, 2009, Mr. Wu YaoTian transferred all of his ownership interest to Mr. Zhou Taiping, the Chairman of Hunan Xiangmei, and Mr. Zhou became the sole owner of Hunan Xiangmei, which is engaged in the business of growing, processing and distributing glutinous rice and other consumer food products such as frozen stuffed dumplings and ice cream products in the PRC.
 
 
 
19

 
 
On December 23, 2010, Xiangmei Food entered into a series of contractual arrangements with Hunan Xiangmei.  These contractual agreements require the pledge of Mr. Zhou’s equity interests in Hunan Xiangmei to Xiangmei Food. At any time during the agreement period, Xiangmei Food has exclusive rights to acquire any portion of the equity interests of Hunan Xiangmei. In addition, Xiangmei Food has sole discretion to appoint directors of Hunan Xiangmei and is entitled to certain management fees from Hunan Xiangmei.

Under these contractual arrangements, which obligate Xiangmei Food to absorb a majority of the risk of loss from Hunan Xiangmei’s activities and entitle it to receive a majority of its residual returns, Xiangmei Food has gained effective control over Hunan Xiangmei. Through these contractual arrangements, Xiangmei Food now holds the variable interests of Hunan Xiangmei, and Xiangmei Food becomes the primary beneficiary of Hunan Xiangmei. Based on these contractual arrangements, Hunan Xiangmei is considered as a Variable Interest Entity (“VIE”)  under ASC 810, "Consolidation of Variable Interest Entities, an Interpretation of ARB No.51", because the equity investor in Hunan Xiangmei no longer has the characteristics of a controlling financial interest. Accordingly, Hunan Xiangmei isconsolidated under ASC 810.

On March 23, 2011, Qiyang Xiangmei Food Technical and Development Co., Ltd ("Xiangmei Food") entered into a Share Exchange Agreement with Qiyang Honghui Agricultural Technoloical and Development Co., Ltd. ("Honghui") to purchase 100% of shares of Honghui for a price of $15,225(R MB100,000).  As a result of the Share Exchange, Honghui is a 100% owned subsidiary of Xiangmei Food.

On August 1, 2011, Qiyang Honghui completed the registration of the equity change of Hunan Xiangmei with local administration for industry and commerce for the closing of the Transaction. As a result of the Transaction, Qiyang Honghui became a sole shareholder of Hunan Xiangmei, and therefore also a wholly owned subsidiary of the Company.

On September 27, 2011, Xiangmei Food (WFOE), Hunan Xiangmei and its shareholder agreed to terminate a series of contractual agreements dated December 23, 2010.  Pursuant to these termination agreements, Hunan Xiangmei is no longer a variable interest entity. The termination agreements have no effect on the consolidated financial statements since Hunan Xiangmei is a wholly-owned subsidiary of Qiyang Honghui.
 
CRITICAL ACCOUNTING POLICIES AND ESTIMATES
 
There have been no material change in our critical accounting policies and estimates from those disclosed in item 7 of our annual report on Form 10K for the year ended June 30, 2011.
 

 
20

 
 
RESULTS OF OPERATIONS
 
Results of Operations for the three months ended September 30, 2011 Compared to the three months ended September 30, 2010
 
The following tables set forth key variances in our results of operations for the periods indicated, in dollars and percents, and key components of our revenue for the period indicated, in dollars.

Revenues. For the three months ended September 30, 2011, we had net revenues of $8,025,853, as compared to net revenues of $7,523,433 for the three months ended September 30, 2010, an increase of approximately 6.7%. The increase in net revenue was mainly attributable to rising sale prices, strong demand, increased yield and continuous marketing efforts as further explained below.
 
Revenues by product line are as follows:
 
Sales Revenue
 
For the Three months
   
For the Three months
   
Increase
   
Percentage
 
   
ended September
   
ended September
   
(Decrease)
   
Change
 
   
30, 2011
   
30, 2010
             
Frozen Rice Dumplings
 
$
1,562,900
   
$
646,346
   
$
916,554
     
141.81
%
Frozen Dumplings
   
879,972
     
383,690
     
496,282
     
129.34
%
Frozen Pasta
   
439,996
     
271,794
     
168,202
   
61.89
%
Ice Cream
   
1,663,505
     
1,813,927
     
(150,423)
     
-8.3
%
Sesame
   
1,186,220
     
842,165
     
344,055
     
40.9
%
Peanuts
   
1,295,693
     
1,904,413
     
(608,720)
     
-32.0
%
Glutinous Rice
   
-
     
1,560,512
     
(1,560,512)
     
-100.0
%
Glutinous Rice Grain
   
997,567
     
100,586
     
896,981
     
891.8
%
Total net revenues
 
$
8,025,853
   
$
7,523,433
   
$
502,420
     
6.7
%
 
The increase in revenues from the sale of frozen rice dumplings was mainly attributable to both our substantial increase in sales volume and increase in sales prices. For the three months ended September 30, 2011, the sales volume is approximately 1,083,326 kg, as compared to the sale volume of approximately 634,885 kg for the three months ended September 30, 2010, an increase of approximately 70.6%. The increase in sale volume was mainly attributable to increasing production capacity and consistent marketing efforts. We purchased glutinous rice directly from local farmers at prices based on the purchase contracts signed at the beginning of a year. The glutinous rice was usually processed to make glutinous rice flour, which was the major raw material used in producing rice dumpling. Being able to supply our own major raw material is a great advantage to other competitors in the market as glutinous rice flour prices and qualities vary from time to time. The Company made consistent efforts in marketing frozen rice dumplings. In order to meet increasing market demand, we hired more labor to work several shifts a day to keep the production up with the market demand. In addition, the increasing unit sales price also contributed to the sales increase. Starting from January 2011, we raised our sales prices in response to continuously increasing raw material cost. The unit sales price increased to approximately $1.44 per kg for the three months ended September 30, 2011 from $1.12 per kg for the three months ended September 30, 2010.
 
The increase in revenues from the sale of frozen dumplings was mainly attributable to our substantial increase in sales volume. For the three months ended September 30, 2011, the sales volume is approximately 660,874 kg, as compared to the sale volume of approximately 279,503 kg for the three months ended September 30, 2010, an increase of approximately 136.4%. The increase in sale volume was attributable to sustained marketing efforts. Starting from January 2011, we raised our sales prices in response to continuously growing raw material cost. However, due to the addition of a new line of low-priced dumplings, the average sale price only increased moderately. The unit sales price increased to approximately $1.33 per kg for the three months ended September 30, 2011 from $1.16 per kg for the three months ended September 30, 2010.

Frozen pasta mainly includes frozen steamed bread and noodles. The increase in revenues from the sale of frozen pasta was attributable to increase in sales prices. Starting from January 2011, we raised our sales prices in response to continuously growing raw material cost. The unit sales price increased 53.0% to approximately $1.60 per kg for the three months ended September 30, 2011 from $1.05 per kg for the three months ended September 30, 2010. For the three months ended September 30, 2011, the sales volume is approximately 274,409 kg, as compared to the sale volume of approximately 257,202 kg for the three months ended September 30, 2010, an increase of approximately 6.7%. As alternative of frozen pasta is widely available in the market, we expect a slow to moderate sale volume growth in the future.
 
 
 
21

 
 
The decrease in revenues from the sale of ice cream was mainly attributable to decrease in sales volume, offset by increase in average sales price. In preparation for potential cold weather, we stopped producing ice cream in late August, 2011. For the three months ended September 30, 2011, the sales volume is approximately 1,889,008 kg, as compared to the sale volume of approximately 3,049,603 kg for the three months ended September 30, 2010, a decrease of approximately 38.1%. Starting from January 2011, we began to implement stricter quality control on ice cream production and incurred higher cost. The raw material cost also continued to grow. In response to higher quality control cost and increasing raw material cost, we raised our sale price in the three months ended September 30, 2011. In addition, we introduced several upper-grade products that sell at higher unit price. As a result, the unit sales price increased 48.1% to approximately $0.88 per kg for the three months ended September 30, 2011 from 0.59 per kg for the three months ended September 30, 2010.

We cultivate glutinous rice, sesame and peanuts. Each year, we lease farmland by signing contracts with local farmers. We then selects seeds, purchases fertilizers, makes improvements on the farmland, hires labor, and harvests glutinous rice, sesame and peanuts by ourselves.

In the three months ended September 30, 2011, we sold only glutinous rice grain to meet customers’ demands as compared to the sale of both glutinous rice and glutinous rice grain in the three months ended September 30, 2010. As a result, the sale revenue of glutinous rice decreased, while the sale revenue of glutinous rice grain increased dramatically. For the three months ended September 30, 2011, we have no sales of glutinous rice, as compared to the sale volume of approximately 3,206,295 kg for the three months ended September 30, 2010. For the three months ended September 30, 2011, the sales volume of glutinous rice grain is approximately 1,804,267 kg, as compared to the sale volume of 341,002 kg for the three months ended September 30, 2010, an increase of 1,463,265 kg. Usually we are able to obtain approximately 0.65 kilogram of glutinous rice by threshing a kilogram of glutinous rice grain.  On the other side, glutinous rice yield grew dramatically as a result of leasing more farmland from local farmers. In Calendar Year 2011, we leased glutinous rice farmland of approximately 78,845 Acres, as compared with approximately 32,864 Acres in Calendar Year 2010. In 2011, in order to maximize our profit in expectation with the continuous inflation of agricultural crops in China, instead of immediate sales after harvest, we started storing and selling glutinous rice proportionally throughout the year. As a result, the glutinous rice grain sold (if converted to grain rice by 1:0.65) in the three months ended September 30, 2011 is less than the total of the grain rice and grain rice grain sold (if converted to grain rice by 1:0.65) in the same period in 2010. In addition, we were able to raise the sale price of glutinous rice and glutinous rice grain significantly due to favorable market in China. The glutinous rice grain unit sales price increased 87.4% to approximately $0.55 per kg for the three months ended September 30, 2011 from $0.29 per kg for the three months ended September 30, 2010.
 
The increase in revenues from the sale of sesame was mainly attributable to both our substantial increase in capacity and sale prices from the three months ended September 30, 2010 to the three months ended September 30, 2011. For the three months ended September 30, 2011, the sales volume is approximately 544,225 kg, as compared to the sale volume of approximately 478,245 kg for the three months ended September 30, 2010, an increase of approximately 13.8%. The increase in sale volume is mainly attributable to increasing yield as a result of leasing more sesame farmland from local farmers. In addition, in 2011, we were able to raise sale price due to favorable market. In The unit sales price increased 23.8% to approximately $2.18 per kg for the three months ended September 30, 2011 from $1.76 per kg for the three months ended September 30, 2010. This also accounted for the large increase in finished goods inventory.

The decrease in revenues from the sale of peanuts was mainly led by our decrease in sale volume, offset by increase in prices from the three months ended September 30, 2010 to the three months ended September 30, 2011. For the three months ended September 30, 2011, the sales volume is approximately 924,700 kg, as compared to the sale volume of approximately 1,719,136 kg for the three months ended September 30, 2010, a decrease of approximately 46.2%. Although we have higher yield as a result of leasing more peanuts farmland from local farmer, we tend to sell more proportionally throughout the year in expectation of rising sale price. In 2011, we were able to raise sale price due to favorable market. The unit sales price increased 26.5% to approximately $1.40 per kg for the three months ended September 30, 2011 from $1.11 per kg for the three months ended September 30, 2010.
 
 
 
22

 
 
Cost of sales. Cost of sales decreased by $344,670, or 6.3%, from $5,447,965 for the three months ended September 30, 2010 to $5,103,295 for the three months ended September 30, 2011. The slight decrease in cost of goods sold is mainly attributed to both the decrease in sales volume of glutinous rice due to the change of our marketing strategy, as described in the above, offset by increase of sales volume in other products and increase in raw material cost. As described in the above, in 2011, in order to maximize out profit in expectation of the continuous inflation of agricultural crops in China, instead of immediate sales after harvest, we started storing and selling glutinous rice proportionally throughout the year. The sales volume of glutinous rice, as converted from glutinous rice grain by 1:0.65, decreased by approximately 27.9% from the three months ended September 30, 2010 to the same period in 2011, while the total cost of cultivation only increased approximately 3.4% period over period. As a result, the cost of the glutinous rice declined dramatically from the three months ended September 30, 2010 to the same period in 2011.
 
Gross profit and gross margin. Our gross profit was $2,922,558 for the three months ended September 30, 2011 as compared to $2,075,468 for the three months ended September 30, 2010 representing gross margins of 36.4% and 27.6%, respectively. The increase is mainly attributable to sesame, peanuts and glutinous rice, offset by decreases in frozen foods. The decrease in our gross profit margin percentage of our frozen food was mainly attributable to faster increase in raw material costs than sales prices. In contrast, the increase in our gross profit margin percentage of our crops such as glutinous rice was mainly attributable to favorable market.

Gross margin percentages by product line are as follows:
 
   
For the Three months
September 30, 2011
   
For the Three months
September 30, 2010
 
Frozen Rice Dumplings
   
33.8
%
   
45.3
%
Frozen Dumplings
   
30.6
%
   
54.2
%
Frozen Pasta
   
45.9
%
   
46.6
%
Ice Cream
   
40.5
%
   
47.0
%
Sesame
   
30.9
%
   
18.9
%
Peanuts
   
30.3
%
   
14.4
%
Glutinous Rice
   
N/A
     
9.8
%
Glutinous Rice Grain
   
49.3
%
   
8.0
%
   
               
Overall gross profit %  
   
36.4
%
   
27.6
%
 
The gross profit margin percentage of frozen rice dumplings decreased to 33.8% for the three months ended September 30, 2011 from 45.3% for the three months ended September 30, 2010. The price of raw material used in producing rice dumplings such as glutinous rice flour and sugar experienced continuous rise. Although we were able to pass some of our increasing cost to consumers, we could not raise our sales price as fast as our costs during the three months ended September 30, 2011.
 
The gross profit margin percentage of frozen dumplings decreased to 30.6% for the three months ended September 30, 2011 from 54.2% for the three months ended September 30, 2010. The price of raw material used in producing rice dumplings such as flour and pork experienced continuous rise. Although we were able to pass some of our increasing cost to consumers, we could not raise its sales price as fast as our costs during the three months ended September 30, 2011.

The gross profit margin percentage of frozen pasta decreased to 45.9% for the three months ended September 30, 2011 from 46.6% for the three months ended September 30, 2010. The price of raw material used in producing pasta such as flour experienced rise. Although we were able to pass some of our increasing cost to consumers, we could not raise our sales price as fast as our costs during the three months ended September 30, 2011.
 
The gross profit margin percentage of ice cream decreased to 40.5% for the three months ended September 30, 2011 from 47.0% for the three months ended September 30, 2010. We sold more lower-priced ice cream, which has lower profit margin in the three months ended September 30, 2011. The price of raw material used in producing ice cream such as sugar and beans experienced continuous rise. Although we were able to pass some of our increasing cost to consumers, we could not raise its sales price as fast as our costs during the years ended June 30, 2011.
 
The gross profit margin percentage of glutinous rice grain increased to 49.3% for the three months ended September 30, 2011 from 8.0% for the three months ended September 30, 2010. As described in the above, we were unable to raise glutinous rice sale price due to the fixed price one-year sale contracts in 2010. Starting from January 2011, we renewed our sales contracts and were able to raise sales prices of our glutinous rice and glutinous rice grain significantly based on favorable market.

The gross profit margin percentage of sesame increased to 30.9% the three months ended September 30, 2011 from 18.9% for the three months ended September 30, 2010. In Calendar Year 2010, we signed a sales contract of our self-cultivated agricultural crops such as sesame and peanuts early calendar year and delivered crops soon after being harvested. After signing the contract, we were not allowed to adjust our sales prices within a year notwithstanding the favorable market. In Calendar Year 2011, we resigned a new contract and were able to raise sales prices significantly based on favorable market.
 

 
23

 
 
The gross profit margin percentage of peanuts increased to 30.3% respectively for the three months ended September 30, 2011 from 14.4% for the three months ended September 30, 2010. In Calendar Year 2010, we signed a sales contract of our self-cultivated agricultural crops such as sesame and peanuts early calendar year and delivered crops soon after being harvested. After signing the contract, we were not allowed to adjust our sales prices within a year notwithstanding the favorable market. In Calendar Year 2011, we resigned a new contract and were able to raise sales prices significantly based on favorable market.
 
Selling expenses. Selling expenses were $416,383 and $245,660 for the three months ended September 30, 2011 and 2010, respectively. Selling expenses consisted of the following:
 
   
For the three
months Ended
   
For the three
months Ended
   
Percentage
 
   
September 30, 2011
   
September 30, 2010
   
Increase/(Decrease)
 
Shipping and handling
 
$
202,826
   
$
159,182
     
27.4
%
Compensations and related benefits
   
120,302
     
24,807
     
385.0
%
Advertising and promotion
   
42,974
     
12,558
     
79.3
%
Depreciation
   
6,377
     
7,932
     
(19.6)
%
Rent
   
21,950
     
2,563
     
756.3
%
Office expense
   
5,982
     
12,181
     
(50.9)
%
Others
   
15,972
     
26,437
     
39.6
%
Total
 
$
416,383
   
$
245,660
     
69.5
%
                         
selling expense as % of revenues
   
5.2
%
   
3.3
%
       
 
 
o
Shipping and handling increased by $43,644 or 27.4% due to the increase in our sales volume of our frozen products, which demands more shipping and handling services. As our shipping volume continued to rise, we tended to use larger trucks, which cost less per cubic. Hence, we were able to keep our shipping cost percentage increase less than the sales percentage increase.
     
 
o
Compensation and related benefits increased by $95,495 or 385.0%, which was mainly attributed to the increase in the number of salespersons and change of salesperson compensation policy in November 2010. The total number of salespersons continued to increase from seven as of September 30, 2010 to sixty-two of September 30, 2011. In addition, starting from November 2010, in order to encourage salespersons to further explore the market, we awarded salespersons commission on top of their base salary based on their position and contribution to the Company.
     
 
o
Advertising and promotion expense increased by $30,416 or 242.2%, which was attributed to the increased sales efforts in exploring the market and addition of a new two-year advertising contract with local personage.
     
 
o
Depreciation expense decreased by $1,555 or 19.6% because certain fixed assets such as refrigerators have approached their expiration date and no longer need to record depreciation in the three months ended September 30, 2011.
     
 
o
Rent expense increased by $19,387 or 756.3% as we started renting refrigerator warehouses in different cities in order to facilitate frozen food sales to our customers.
     
 
o
Office expense decreased by $6,199 or 50.9% because we implemented a policy to award bonuses to staff who saved on office supplies in the year.
     
 
o
Other includes entertainment, vehicles expense and utilities. These variable expenses usually vary from period to period.
 
 
 
24

 
 
General and administrative expenses. General and administrative expenses amounted to $306,473 for the three months ended September 30, 2011, as compared to $212,456 for the same period in 2010, an increase of $94,016 or 44.3%. General and administrative expenses consisted of the following:

   
For the three
months Ended
   
For the three
months Ended
   
Percentage
 
   
September 30, 2011
   
September 30, 2010
   
Increase/decrease
 
Compensation and related benefits
 
$
48,110
   
$
54,246
     
(11.3
%)
Depreciation
   
66,813
     
68,258
     
(2.1
%)
Office expense
   
20,062
     
12,895
     
55.6
%
Amortization of capital lease
   
            1,117
     
            1,059
     
5.5
%
Professional service
   
82,120
     
-
     
N/A
 
Others
   
88,251
     
75,998
     
6.1
%
Total
 
$
306,473
   
$
212,456
     
38.7
%
                         
General and administrative expense as % of revenue
   
  3.8
   
  2.8
%
       

 
o
Compensation and related benefits decreased by $6,136 or 11.3% as we reclassified salaries of certain warehouse mangers and equipment maintain and inspection managers to cost of goods in order to better reflect the nature of these expense.
     
 
o
Depreciation expense decreased by $1,445 or 2.1% due to certain depreciation being reclassified into cost of goods sold in 2011 based on the usage of the equipments.
     
 
o
Office expense increased by $7,167 or 55.6% due to moderate expansion of our administration team
     
 
o
Professional service fee mainly included the audit and legal fees associated with US SEC filings because we acquired subsidiaries in China in February 2011.
     
 
o
Other general and administrative expenses increased by $12,253 or 16.1%. It mainly includes utilities, repairs, telecommunication, conference expense and certain low-value material. These expenses usually increased as we grew.
 
Income from operations. For the three months ended September 30, 2011, income from operations was $2,199,702, as compared to $1,617,352 for the three months ended September 30, 2010, an increase of $582,350 or 36.0%.
 
Other income (expenses). For the three months ended September 30, 2011, other expense amounted to $115,094 as compared to other expenses of $82,065 for the same period in 2010. For the three months ended September 30, 2011 and 2010, other income (expense) included:
 
 
o
Interest expense increased by $44,802 or 46.3%. During the three months ended September 30, 2011, we incurred more interest mainly attributed to more bank loans. As of September 30, 2011, the Company had bank loan balance of $10,481,427 as compared to approximately $8,616,955 at September 30, 2010.
     
 
o
Non-operational income increased by $47,481 or 321.9%. Non-operational income consists of government subsidy to the Company as a financial support to agricultural enterprise. The amount varies period by period at the local government’s discretion.
 
 
 
25

 
 
Income tax expense. The Company enjoyed an income tax exemption as an agricultural related business.
 
Net income. As a result of the factors described above, our net income for the three months ended September 30, 2011 was $2,084,608, or $ 0.19 per share (basic and diluted). For the three months ended September 30, 2010, we had net income of $1,535,287 or $0.17 per share (basic and diluted).
 
Foreign currency translation gain. The functional currency of our subsidiaries operating in the PRC is the Chinese Yuan or Renminbi (“RMB”). The financial statements of our subsidiaries are translated to U.S. dollars using period end rates of exchange for assets and liabilities, and average rates of exchange (for the period) for revenues, costs, and expenses. Net gains and losses resulting from foreign exchange transactions are included in the consolidated statements of operations. As a result of these translations, which are a non-cash adjustment, we reported a foreign currency translation gain of $305,607 for the three months ended September 30, 2011 as compared to $265,884 for the same period in 2010. The significant variance in foreign currency translation gain is caused by accelerating appreciation of RMB against US dollar during the three months ended September 30, 2011 as compared to the same period in 2010.  This non-cash gain had the effect of increasing our reported comprehensive income.
 
Comprehensive income. For the three months ended September 30, 2011, comprehensive income of $2,390,215 is derived from the sum of our net income of $2,084,608 plus foreign currency translation gains of $305,607.
 
LIQUIDITY AND CAPITAL RESOURCES
 
As of September 30, 2011, our balance of cash and cash equivalents was $847,527. As of June 30, 2011, our balance of cash and cash equivalents was $668,199. This balance did not significantly change in spite of increased net income of $2,084,608 because we are paying off the labor and other farming-related fees owed to farmers in the first half year.
 
We currently generate our cash flow mainly through operations and financing which we believe will be sufficient to sustain our current level operations for at least the next twelve months.
 
In summary, our cash flows were:
 
Net cash used in operating activities increased in the three months ended September 30, 2011 by $1,453,508to $1,551,119 from net cash used in operating activities of $97,611 for the three months ended September 30, 2010. These changes were mainly brought about by changes as follows: an increase in cash used in inventory of $6,425,378. This was off-set by an increase in net income of $549,321 or an increase of 35.8% over the prior period ended September 30, 2011, an increase in cash used in accounts receivable of $1,766,472, a increase in cash provided by accounts payable of $1,420,487, an increase in cash provided by advances from customers of $712,874.

Net cash used in investing activity increased by $317,526 in the three months ended September 30, 2011 as compared to the same period ended in 2010 which is mainly due to increase in cash used in acquisition of property and equipments.
 
Net cash provided by financing activities increased by $361,918 to $2,065,377 in the three months ended September 30, 2011 compared to $1,703,459 provided by financing activities at the same period ended in 2010. This was mainly due to increase in proceeds from short-term loan payable.
 
Working capital at September 30, 2011 increased by $376,421 or 8.4% to $4,868,420 from $4,491,999 at September 30, 2010, primarily due to an increase in short-term loans. We are in the process of renewing the short-term loans in order to sustain our current level operations.

Item 3.  Quantitative and Qualitative Disclosures about Market Risks

Not required for smaller reporting companies.
 
Item 4.  Controls and Procedures
 
Disclosure Controls and Procedures
 
As required by Rule 13a-15 under the Exchange Act, our management evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of September 30, 2011.
 
Disclosure controls and procedures refer to controls and other procedures designed to ensure that information required to be disclosed in the reports we file or submit under the Securities Exchange Act is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required disclosure. In designing and evaluating our disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives, and management is required to apply its judgment in evaluating and implementing possible controls and procedures.
 
 
 
26

 
 
Management conducted its evaluation of disclosure controls and procedures under the supervision of our chief executive officer and our chief financial officer. Based on that evaluation, our management concluded that our disclosure controls and procedures were not effective as of September 30, 2011, due to the material weaknesses identified below:

  
We do not have accounting personnel with sufficient knowledge, experience and training in U.S. GAAP standards.
  
We do not have sufficient written policies and procedures for accounting and financial reporting with respect to the requirements and application of U.S.GAAP.
  
We do not have a function audit committee and lack of a majority of outside directors on the Company's board of directors, resulting in ineffective oversight in the establishment and monitoring of required internal controls and procedures.

The above material weaknesses could result in us being unable to fully identify and resolve certain accounting and disclosure issues that could lead to a failure to maintain effective controls over preparation, review, and approval of certain significant account reconciliation from Chinese GAAP to U.S. GAAP and disclosure requirements of the Securities and Exchange.
 
Management is in the process of evaluating the control deficiency identified above and will take the necessary remediation initiatives as early as possible.
 
Changes in Internal Controls over Financial Reporting
 
There were no changes in our internal control over financial reporting that occurred during the last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
PART II - OTHER INFORMATION
 
Item 1.
Legal Proceedings.
 
We are currently not involved in any litigation that we believe could have a material adverse effect on our financial condition or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of our company or any of our subsidiaries, threatened against or affecting our company, our common stock, any of our subsidiaries or of our companies or our subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.

Item 1A.
Risk Factors

Not applicable because we are a smaller reporting company.
 
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds

None.

Item 3.
Defaults Upon Senior Securities.
 
None.
 
Item 4.
(Removed and Reserved)
 
Item 5.
Other Information.
 
None.
 
Item 6.
Exhibits.
(a)              Exhibits
 
31.1  Certification of the Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
   
32.1* Certification of the Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 
   
101.INS **
 
XBRL Instance Document
101.SCH **
 
XBRL Taxonomy Schema
101.CAL **
 
XBRL Taxonomy Calculation Linkbase
101.DEF **
 
XBRL Taxonomy Definition Linkbase
101.LAB **
 
XBRL Taxonomy Label Linkbase
101.PRE **
 
XBRL Taxonomy Presentation Linkbase
 
* The certification attached as Exhibit 32.1 accompanying this Quarterly Report on Form 10-Q is not deemed filed with the Securities and Exchange Commission and is not to be incorporated by reference into any filing of China New Greenfood Company Ltd. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date of this Quarterly Report on Form 10-Q, irrespective of any general incorporation language contained in such filing.
 
** Furnished herewith. XBRL (Extensible Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.
 
 
 
27

 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
  
 
CHINA NEW GREENFOOD COMPANY LTD.
     
Date: November 14, 2011
By:
/s/ Zhou Taiping
   
Zhou Taiping
Chief Executive Officer and Principal Accounting Officer
 
 
 
 
 
 
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