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8-K - Latitude Solutions, Inc.lsi8kdejoria.txt

                                  EXHIBIT 99.1

LATITUDE  SOLUTIONS,  INC. ANNOUNCES ADDITION OF INDEPENDENT  DIRECTOR JOHN PAUL
DEJORIA TO BOARD OF DIRECTORS

Boca Raton,  Florida-- (October 26, 2011) - Latitude  Solutions,  Inc. ("LSI" or
the  "Company"),  trading symbol OTC:  LATI.QB  announced  today the addition of
international  business  executive  and  philanthropist  John Paul DeJoria as an
independent  director.  Latitude  Solutions,  Inc.'s Chairman & CEO, Harvey Kaye
stated  "The  addition of John Paul  DeJoria to the Board of Latitude  Solutions
brings the experience of a world renowned  entrepreneur and  philanthropist  who
has created highly successful international companies such as John Paul Mitchell
Systems  and  Petron   Tequila.   Mr.   DeJoria  adds  enormous   experience  in
transitioning  companies to full domestic and international  operations and also
brings unique experience in marketing,  corporate  positioning and operations to
our Company."

John Paul DeJoria stated, "Latitude's Electro PrecipitationTM,  Integrated Water
SystemsTM technology is the enabling technology to provide sustainable solutions
to allow for the remediation of huge amounts of industrial waters,  particularly
Oil/Gas hydrofracking waters as well as mining and food processing  contaminated
waters,  thereby  preserving vast amounts of water for human needs. I am pleased
to be a part of this forward looking, environmentally conscious company."

About Latitude Solutions, Inc.

Latitude  Solutions,  Inc.  is a holding  company  for four  subsidiaries  which
provide products,  processes and solutions for contaminated water  applications.
The Company's proprietary clean water Electro PrecipitationTM,  Integrated Water
SystemsTM  technologies  reside in its wholly owned  subsidiary,  Latitude Clean
Technology  Group,   Inc.  The  marketing,   operation  and  deployment  of  its
technologies  are  conducted  through  its other three  operating  subsidiaries.
Latitude Energy Services,  LLC provides marketing,  operation and service of the
Company's clean water technologies to the oil and gas industry.

Latitude  Industrial  Water Solutions,  Inc.  markets services the Mining,  Food
Processing,  Agriculture, Livestock management, Public Utilities Water Usage and
others industrial applications and Latitude Maritime Solutions, Inc.'s principal
area  of  focus  is  the  marketing  and   implementation   of  LSI's  propriety
technologies  for the maritime  industry.  LSI has offices and/or  operations in
Boca Raton, Florida; Colorado Springs, Colorado; New York and Brightwaters,  New
York,  Chicago,  Illinois  and Searcy,  Arkansas.  The  Company's  products  and
solutions can be viewed on www.latitudesolutions.net.

This press release may contain  certain  forward-looking  statements  within the
meaning of Section 27A of the  Securities  Act of 1933, as amended,  and Section
21E of the Securities Exchange Act of 1934, as amended.  Investors are cautioned
that such forward-looking statements involve risks and uncertainties,  including
without limitation,  acceptance of the Company's  products,  increased levels of
competition  for the  Company,  new  products  and  technological  changes,  the
Company's  dependence on  third-party  suppliers,  and other risks detailed from
time to time in the Company's  periodic  reports filed with the  Securities  and
Exchange