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EX-32.1 - EXHIBIT 32.1 - VLOV INC.v233015_ex32-1.htm
EX-31.2 - EXHIBIT 31.2 - VLOV INC.v233015_ex31-2.htm
EX-31.1 - EXHIBIT 31.1 - VLOV INC.v233015_ex31-1.htm
EX-32.2 - EXHIBIT 32.2 - VLOV INC.v233015_ex32-2.htm
EX-10.16 - EXHIBIT 10.16 - VLOV INC.v233015_ex10-16.htm

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q
 (Mark One)
x
Quarterly Report Pursuant To Section 13 Or 15(d) Of The Securities Exchange Act Of 1934

For the quarterly period ended:  June 30, 2011

Or
 
¨
Transition Report Pursuant To Section 13 Or 15(d) Of The Securities Exchange Act Of 1934

For the transition period from ______________ to _______________

Commission File Number:  000-53155
 
VLOV INC.
 
(Exact name of registrant as specified in its charter)

Nevada
20-8658254
(State or other jurisdiction of incorporation of origination)
(I.R.S. Employer Identification Number)

11/F., 157 Taidong Road
Xiamen Guanyin Shan International Commercial Operation
Centre, A3-2
Siming District
Xiamen, Fujian Province
People’s Republic of China
N/A
(Address of principal executive offices)
(Zip code)

(86592) 2345999
(Registrant’s telephone number, including area code)
 
(Former name, former address and former fiscal year, if changed since last report)
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  x  No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  ¨  No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer   ¨
Accelerated filer  ¨
   
Non-accelerated filer  ¨
Smaller reporting company  x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes  ¨  No  x

APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each issuer’s classes of common stock, as of the latest practicable date: 18,627,869 shares issued and outstanding as of August 18, 2011.

 
 

 

TABLE OF CONTENTS
 
TO QUARTERLY REPORT ON FORM 10-Q
FOR THE QUARTER ENDED JUNE 30, 2011

       
Page
PART I
 
FINANCIAL INFORMATION
   
Item 1.
 
Financial Statements (unaudited)
  4
   
Consolidated Balance Sheets as of June 30, 2011 (unaudited) and December 31, 2010
  4
   
Consolidated Statements of Income and Comprehensive Income for the three and six months ended June 30, 2011 and 2010 (unaudited)
  5
   
Consolidated Statements of Cash Flows for the three and six months ended June 30, 2011 and 2010 (unaudited)
  7
   
Notes to the Consolidated Financial Statements
  8
Item 2.
 
Management's Discussion and Analysis of Financial Condition and Results of Operations
  24
Item 3.
 
Quantitative and Qualitative Disclosures about Market Risk
  31
Item 4.
 
Controls and Procedures
  31
         
PART II
 
OTHER INFORMATION
   
Item 1.
 
Legal Proceedings
  32
Item 1A.
 
Risk Factors
  32
Item 2.
 
Unregistered Sales of Equity Securities and Use of Proceeds
  32
Item 3.
 
Defaults Upon Senior Securities
  32
Item 4.
 
Reserved
  32
Item 5.
 
Other Information
  32
Item 6.
 
Exhibits
  32
Signatures
      34
 
 
2

 

CAUTION REGARDING FORWARD-LOOKING INFORMATION

All statements contained in this Quarterly Report on Form 10-Q (“Form 10-Q”) for VLOV Inc., other than statements of historical facts, that address future activities, events or developments are forward-looking statements, including, but not limited to, statements containing the words “believe,” “anticipate,” “expect” and words of similar import. These statements are based on certain assumptions and analyses made by us in light of our experience and our assessment of historical trends, current conditions and expected future developments as well as other factors we believe are appropriate under the circumstances. However, whether actual results will conform to the expectations and predictions of management is subject to a number of risks and uncertainties that may cause actual results to differ materially.

Such risks include, among others, the following: national and local general economic and market conditions; our ability to sustain, manage or forecast our growth; raw material costs and availability; new product development and introduction; existing government regulations and changes in, or the failure to comply with, government regulations; adverse publicity; competition; the loss of significant customers or suppliers; fluctuations and difficulty in forecasting operating results; changes in business strategy or development plans; business disruptions; the ability to attract and retain qualified personnel; the ability to protect technology; and other factors referenced in this and previous filings.

Consequently, all of the forward-looking statements made in this Form 10-Q are qualified by these cautionary statements and there can be no assurance that the actual results anticipated by management will be realized or, even if substantially realized, that they will have the expected consequences to or effects on our business operations.

 
3

 

PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

VLOV, INC.
CONSOLIDATED BALANCE SHEETS
(Amounts in thousands)
 
   
June 30, 2011
   
December 31,
 
   
(unaudited)
   
2010
 
             
ASSETS
           
Current Assets:
           
Cash and cash equivalents
  $ 15,674     $ 12,013  
Time deposits
    -       3,020  
Accounts and other receivables
    16,711       21,222  
Trade deposits
    4,389       4,806  
Inventories
    5,968       654  
Prepaid expenses
    -       110  
Total current assets
    42,742       41,825  
Payment for distributor acquisition
    6,684       -  
Property, plant and equipment, net
    46       947  
Land use rights
    -       261  
TOTAL ASSETS
  $ 49,472     $ 43,033  
                 
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
Current Liabilities:
               
Accounts payable
  $ 2,139     $ 3,254  
Accrued expenses and other payables
    1,437       1,446  
Amount due to a director/officers
    791       162  
Derivative liability - common stock warrants
    733       1,312  
Short-term bank loans
    -       607  
Income taxes payable
    1,141       2,259  
Total current liabilities
    6,241       9,040  
                 
Stockholders’ Equity:
               
Common stock, $0.00001 par value, 100,000,000 shares authorized, 18,605,969 and 18,444,169 shares issued and outstanding as of June 30, 2011 and December 31, 2010, respectively
    1       1  
Preferred stock, $0.00001 par value, 100,000,000 shares authorized, 896,959 and 1,048,759 shares issued and outstanding as of June 30, 2011 and December 31, 2010, respectively (liquidation preference $2,565,301 and $2,999,451)
    1,276       1,492  
Additional paid-in capital
    9,267       8,873  
Statutory reserve
    913       913  
Retained earnings
    29,392       21,159  
Accumulated other comprehensive income
    2,382       1,555  
Total stockholders' equity
    43,231       33,993  
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY
  $ 49,472     $ 43,033  

See accompanying notes to consolidated financial statements

 
4

 

VLOV, INC.
CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME
(Unaudited; amounts in thousands - except for share and per share data)

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2011
   
2010
   
2011
   
2010
 
                         
Net sales
  $ 20,588     $ 17,946     $ 41,761     $ 36,013  
Cost of sales
    11,332       11,109       23,189       22,254  
Gross profit
    9,256       6,837       18,572       13,759  
                                 
Operating expenses:
                               
Selling expenses
    3,897       2,556       6,100       4,039  
General and administrative expenses
    992       1,071       2,331       1,901  
      4,889       3,627       8,431       5,940  
                                 
Income from operations
    4,367       3,210       10,141       7,819  
                                 
Other income (expenses):
                               
Change in fair value of derivative liability
    357       2,166       579       (175 )
Interest income
    22       18       57       44  
Interest expense
            (16 )     (8 )     (37 )
      379       2,168       628       (168 )
                                 
Income before provision for income taxes
    4,746       5,378       10,769       7,651  
Provision for income taxes
    984       911       2,536       2,107  
                                 
Net income
    3,762       4,467       8,233       5,544  
                                 
Other comprehensive income:
                               
Foreign currency translation adjustment
    623       101       827       102  
                                 
Comprehensive income
  $ 4,385     $ 4,568     $ 9,060     $ 5,646  
                                 
Allocation of net income for calculating basic earnings per share:
                               
Net income attributable to common shareholders
    3,589       3,911       7,854       4,800  
Net income attributable to preferred shareholders
    173       556       379       744  
Net income
  $ 3,762     $ 4,467     $ 8,233     $ 5,544  
                                 
Basic earnings per share- common
  $ 0.19     $ 0.23     $ 0.42     $ 0.28  
                                 
Diluted earnings per share
  $ 0.19     $ 0.22     $ 0.42     $ 0.28  
                                 
Weighted average number of common shares and participating preferred shares outstanding:
                               
                                 
Basic
    18,591,582       17,042,685       18,560,703       16,856,357  
                                 
Diluted
    19,502,487       20,070,771       19,497,336       20,070,619  

See accompanying notes to consolidated financial statements

 
5

 

VLOV, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(Amounts in thousands – except for share and per share data)
 
   
Common stock
   
Preferred stock
   
Additional
paid-in
   
Statutory
   
Accumulated
other
comprehensive
   
Retained
   
Total
 
   
Shares
   
Amount
   
Shares
   
Amount
   
capital
   
reserve
   
income
   
earnings
   
equity
 
                                                       
Balance at January 1, 2011
    18,444,169     $ 1       1,048,759     $ 1,492     $ 8,873     $ 913     $ 1,555     $ 21,159     $ 33,993  
                                                                         
Net income
                                                            8,233       8,233  
Foreign Currency Translation Adjustment
                                                    827       -       827  
Conversion of Preferred Stock to Common Stock
    151,800       -       (151,800 )     (216     216                               -  
Issuance of shares to director / officer
    10,000       -                       117                               117  
Stock compensation expense
                                    61                               61  
Balance at June 30, 2011
    18,605,969     $ 1       896,959     $ 1,276     $ 9,267     $ 913     $ 2,382     $ 29,392     $ 43,231  

See accompanying notes to consolidated financial statements

 
6

 

VLOV, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited; amounts in thousands)

   
Six Months Ended June 30,
 
   
2011
   
2010
 
             
Cash flows from operating activities:
           
Net income
  $ 8,233     $ 5,544  
Adjustments to reconcile net income to net cash  provided by operating activities:
               
Depreciation and amortization
    24       35  
Loss on disposal of property, plant and equipment
    15       -  
Stock compensation expense
    61       -  
Change in fair value of derivative liability
    (579 )     175  
(Increase) decrease in assets:
               
Accounts receivable
    4,876       (4,099 )
Trade deposits
    507       1,710  
Inventories
    (5,240 )     (669 )
Prepaid expenses
    180       231  
Increase (decrease) in liabilities:
               
Accounts payable
    (1,166 )     322  
Accrued expenses and other payables
    5       321  
Income and other tax payables
    (1,144 )     (522 )
Net cash provided by operating activities
    5,772       3,048  
                 
Cash flows from investing activities:
               
Purchases of property, plant and equipment
    (46 )     (7 )
Acquisition of a business
    (6,684 )     -  
Disposals of property, plant and equipment
    1,179       -  
Amount due from a director
    736       -  
Time deposits
    3,020       (3,020 )
Net cash used in investing activities
    (1,795 )     (3,027 )
                 
Cash flows from financing activities:
               
Amount due from a director
    -       2,428  
Proceeds from debt financing
    -       315  
Payments of short-term debt
    (612 )     (440 )
Warrants exercised
    -       22  
Net cash provided by (used in) financing activities
    (612 )     2,325  
                 
Effect of exchange rate changes
    296       55  
Net increase in cash and cash equivalents
    3,661       2,401  
Cash and cash equivalents, beginning of period
    12,013       11,036  
Cash and cash equivalents, end of period
  $ 15,674     $ 13,437  
                 
Supplemental disclosure of cash flow information:
               
Interest paid
  $ 8     $ 37  
Income taxes paid
  $ 3,333     $ 2,288  
 
See accompanying notes to consolidated financial statements

 
7

 

VLOV, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 2011
(unaudited)

(1) 
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

(a) 
Description of business and organization

VLOV, Inc. (the “Company”) was incorporated on October 30, 2006 in the State of Nevada, under the name “Sino Charter, Inc.” The Company changed its name to “VLOV, Inc.” on March 20, 2009 in connection with the stock exchange transaction described below.

On February 13, 2009, the Company completed a stock exchange transaction with the stockholders of Peng Xiang Peng Fei Investments Limited (“PXPF”), whereby 14,560,000 restricted shares of common stock were issued to the stockholders of PXPF in exchange for 100% of the common stock of PXPF (the “Share Exchange”). The completion of the Share Exchange resulted in a change of control.

The Share Exchange has been accounted for as a reverse acquisition and recapitalization of the Company whereby PXPF is deemed to be the accounting acquirer (legal acquiree) and the Company is the accounting acquiree (legal acquirer). At the time of the Share Exchange, the Company had no assets or liabilities, and the 1,454,421 shares of its common stock outstanding immediately prior to the Share Exchange have been accounted for at their par value at the time of the Share Exchange.

The Company is the designer of “V·LOV” brand men’s apparel and related products, which are distributed in the People’s Republic of China (“PRC” or “China”). Through December 31, 2010, all of the Company’s business operations were conducted by a variable interest entity (“VIE”), Jinjiang Yinglin Jinduren Fashion Limited (“Yinglin Jinduren”), which is controlled by the Company’s wholly-owned subsidiary, Dong Rong Capital Investment Limited (“HK Dong Rong”), through a series of contractual arrangements.

In January 2011, however, the Company began transferring its business operations to Dong Rong (China) Co., Ltd. (“China Dong Rong”), which is wholly-owned by HK Dong Rong, including all trademarks, sales contracts and design, marketing, sales and purchasing-related assets under Yinglin Jinduren. As of June 30, 2011, all transfers other than trademarks were completed, and all business operations were carried out by China Dong Rong as of such date. In addition, as the Company’s manufacturing activities were discontinued since the third quarter 2010, such related assets were not transferred. Instead, during the first quarter of 2011, manufacturing equipment, the building that housed such equipment and the land use right for the land on which the building sits were sold to an unrelated third-party. Sales were completed, and all proceeds from such sales paid to Yinglin Jinduren during the first quarter of 2011, with the funds being subsequently transferred to China Dong Rong.
 
As a result of the foregoing, the accompanying unaudited consolidated financial statements reflect the activities of the Company and each of the following entities:

Name
 
Background
 
Ownership
 
PXPF
 
·
A British Virgin Islands limited liability company
  100%  
   
·
Incorporated on April 30, 2008
     
HK Dong Rong
 
·
A Hong Kong limited liability company
  100%  
   
·
Incorporated on January 5, 2005 originally under the name “Korea Jinduren International Dress Limited”
     
   
·
Acquired by PXPF from the majority shareholders of PXPF on September 22, 2008
     
China Dong Rong
 
·
A PRC limited liability company and deemed a wholly foreign owned enterprise (“WFOE”)
  100%  
   
·
Incorporated on November 19, 2009
     
   
·
Registered capital of $8 million fully funded
     
Yinglin Jinduren
 
·
·
A PRC limited liability company
Incorporated on January 19, 2002
 
VIE by contractual
arrangements (1)
 
   
·
Registered capital of RMB 10,000,000 ($1,237,000) fully paid by the majority shareholders of PXPF, Qingqing Wu and Zhifan Wu.
     
   
·
65.91% of equity interests held by Qingqing Wu, the Company’s Chief Executive Officer and Chairman of the Board of Directors, and 34.09% by his brother Zhifan Wu
     
 
8

 

 
(1)
On December 28, 2005, HK Dong Rong (then known as Korea Jinduren International Dress Limited) entered into certain exclusive agreements with Yinglin Jinduren and its equity owners. Pursuant to these agreements, HK Dong Rong provides exclusive consulting services to Yinglin Jinduren in return for a consulting services fee which is equal to Yinglin Jinduren’s net profits. Prior to the Share Exchange, however, certain dividends were declared and paid from Yinglin Jinduren’s net income to the equity owners of Yinglin Jinduren. In addition, Yinglin Jinduren’s equity owners have pledged their equity interests in Yinglin Jinduren to HK Dong Rong, irrevocably granted HK Dong Rong an exclusive option to purchase all or part of the equity interests in Yinglin Jinduren and agreed to entrust all the rights to exercise their voting power to the person(s) appointed by HK Dong Rong.

Through these contractual arrangements, HK Dong Rong has the ability to control Yinglin Jinduren’s daily operations and financial affairs, appoint its senior executives and approve all matters requiring shareholder approval. As part of these contractual arrangements, HK Dong Rong and Yinglin Jinduren entered into an operating agreement which, amongst other matters, precludes Yinglin Jinduren from borrowing money, selling or acquiring assets, including intellectual property rights, providing guarantees to third parties or assigning any business agreements, without the prior written consent of HK Dong Rong. HK Dong Rong also agreed that, if any guarantee for Yinglin Jinduren’s performance of any contract or loan was required, HK Dong Rong would provide such guarantee to Yinglin Jinduren.

As a result of these contractual arrangements, HK Dong Rong is entitled to receive the expected residual returns of Yinglin Jinduren. Additionally, although Yinglin Jinduren has been profitable, in the event that Yinglin Jinduren were to incur losses, HK Dong Rong would be obligated to absorb a majority of the risk of loss from Yinglin Jinduren’s activities as a result of its inability to receive payment for its accumulated consulting fees that are equal to Yinglin Jinduren’s net income.

The Company believes that the equity investors in Yinglin Jinduren do not have the characteristics of a controlling financial interest, and that the Company is the primary beneficiary of the operations and residual returns of Yinglin Jinduren and, in the event of losses, would be required to absorb a majority of such losses. Accordingly, the Company consolidates Yinglin Jinduren’s results, assets and liabilities in the accompanying financial statements. Due to the contractual arrangements, the net income and interest allocable to the non-controlling interest is zero.

The Company’s consolidated assets do not include any collateral for Yinglin Jinduren’s obligations. The creditors of Yinglin Jinduren do not have recourse to the general credit of the Company.

Once the transfer of trademarks from Yinglin Jinduren to China Dong Rong is completed, the Company intends to exit from the contractual arrangements with, and to dissolve, Yinglin Jinduren. Until then, however, the Company will operate its business through China Dong Rong (as it currently does) while continuing to control Yinglin Jinduren through the contractual arrangements.

(b) 
Basis of presentation and consolidation

The accompanying unaudited consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States of America.

The consolidated financial statements include the financial statements of the Company, its subsidiaries and the variable interest entity (VIE), Yinglin Jinduren. Yinglin Jinduren is considered a VIE because the Company is deemed to be its primary beneficiary by virtue of the contractual arrangements between HK Dong Rong and Yinglin Jinduren. Because the Company and Yinglin Jinduren are under common control, the initial measurement of the assets and liabilities of Yinglin Jinduren for the purpose of consolidation by the Company is at book value. All significant inter-company transactions and balances between the Company, its subsidiaries and the VIE are eliminated upon consolidation. As of June 30, 2011, Yinglin Jinduren had no operations.
 
In the opinion of management, the accompanying unaudited consolidated financial statements of the Company contain all adjustments, consisting of normal recurring adjustments, considered necessary for a fair presentation of the consolidated balance sheets as of June 30, 2011 and December 31, 2010, the consolidated statements of operations and comprehensive income for the three and six months ended June 30, 2011 and 2010, and the consolidated statements of cash flows for the six months ended June 30, 2011 and 2010. The accompanying unaudited consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the instructions to Rule 10-01 of Regulation S-X of the Securities and Exchange Commission (the “SEC”). Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements. The results of operations for the three and six months ended June 30, 2011 are not necessarily indicative of the results of operations to be expected for the full fiscal year. These financial statements should be read in conjunction with the Company’s Annual Report on Form 10-K for the year ended December 31, 2010. 

 
9

 

(c)
Use of Estimates

The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires the Company’s management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements. The reported amounts of revenues and expenses during the reporting period may be affected by the estimates and assumptions that the management is required to make. Estimates that are critical to the accompanying consolidated financial statements relate primarily to returns, sales allowances and customer chargebacks, and the identification and valuation of derivative instruments. Estimates and assumptions are reviewed periodically and the effects of revisions are reflected in the period that they are determined to be necessary. Actual results could differ from these estimates.

(d)
Revenue Recognition

All of the Company’s products are manufactured on its behalf by third-parties, based on orders for the Company’s products received from customers. The Company is responsible for product design, product specification, pricing to the customer, the choice of third-party manufacturer, product quality and credit risk associated with the customer receivable. As such, the Company acts as a principal and records revenues on a gross basis.

The Company recognizes revenue when (a) the price to the customer is fixed or determinable, (b) persuasive evidence of an arrangement exists, (c) delivery has occurred and (d) collectability of the resulting receivable is reasonably assured. Revenue from the sales of goods is recognized on the transfer of significant risks and rewards of ownership, which generally coincides with the time when the goods are delivered and the title has passed to the customer. Revenue excludes value-added tax and is stated after deduction of trade discounts and allowances.

(e)
Cash and Cash Equivalents

For purposes of the statement of cash flows, the Company considers all highly liquid instruments with original maturities of three months or less to be cash equivalents. Cash and cash equivalents comprise cash at bank and on hand and demand deposits with banks.

(f)
Time Deposits

The Company, at times, invests excess funds in time deposits with original maturity dates beyond three months. The Company held its held-to-maturity securities to maturity, and carried such investments at amortized cost. The carrying value of time deposits approximated the fair value of securities at December 31, 2010.

(g)
Accounts receivable

Accounts receivable, including associated value added taxes, are unsecured, and are stated at the amount the Company expects to collect. The Company may maintain allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. The Company evaluates the collectability of its accounts receivable based on a combination of factors, including customer credit-worthiness and historical collection experience. Management reviews the receivable aging and adjusts the allowance based on historical experience, financial condition of the customer and other relevant current economic factors. Interest is not normally charged on accounts receivables. As of June 30, 2011 and December 31, 2010, there were no accounts receivable aged greater than 90 days, and management has determined no allowance for uncollectible amounts is necessary.

(h)
Depreciation and Amortization

Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Depreciation of property, plant and equipment is computed using the straight-line method based on the following estimated useful lives:

Buildings
30 years
Furniture, fixtures and equipment
5 years
 Motor vehicles
5 years
Office equipment
3 to 5 years
Plant and machinery
5 to 15 years

(i)
Inventories

Inventories are stated at the lower of cost or market value, determined by the weighted average method.

 
10

 

(j)
Trade deposits

The Company places trade deposits with new third-party manufacturers in order to secure its ability to order production. The trade deposits are recorded at the amount paid to the manufacturers. Trade deposits are applied against the manufacturers’ invoices for inventory purchases. Inventory is recorded when received or title transfers to the Company.

(k)
Foreign Currency Translation

The Company has the PRC’s currency, Renminbi (“RMB”), as its functional currency. The accompanying unaudited consolidated financial statements of the Company are translated from RMB into U.S. Dollars (“US$”). Accordingly, all assets and liabilities are translated at the exchange rates prevailing at the balance sheet dates, all income and expenditure items are translated at the average rates for each of the periods and equity accounts, except for retained earnings, are translated at the rate at the transaction date. Retained earnings reflect the cumulative net income (loss) translated at the average rates for the respective periods since inception, less dividends translated at the rate at the transaction date.
  
RMB is not a fully convertible currency. All foreign exchange transactions involving RMB must take place either through the People's Bank of China (the “PBOC”) or other institutions authorized to buy and sell foreign exchange. The exchange rates adopted for the foreign exchange transactions are the rates of exchange quoted by the PBOC, which are determined largely by supply and demand. The rates of exchange quoted by the PBOC on June 30, 2011 and December 31, 2010 were US$1.00 to RMB 6.46 and RMB 6.59, respectively. The average translation rates of US$1.00 to RMB 6.49 and RMB 6.82 were applied to the income statement accounts for the three months ended June 30, 2011 and 2010, respectively and US$1.00 to RMB 6.53 and RMB 6.82 were applied to the income statement accounts for the six months ended June 30, 2011 and 2010, respectively.
 
Translation adjustments are recorded as other comprehensive income in the consolidated statement of stockholders equity and comprehensive income and as a separate component of stockholders equity.

Commencing from July 21, 2005, China adopted a managed floating exchange rate regime based on market demand and supply with reference to a basket of currencies. Since then, the PBOC administers and regulates the exchange rate of US$ against RMB taking into account the demand and supply of RMB, as well as domestic and foreign economic and financial conditions.

(l)
Land Use Rights

All land in the PRC is state-owned and cannot be sold to any individual or company. However, the government can grant the user a “land use right” to use the land.

At December 31, 2010, land use right was stated at cost less accumulated amortization and impairment losses. Amortization was calculated on the straight-line method over the estimated useful life of 50 years.

In February 2011, the Company entered into an agreement with an unrelated third-party to sell the building that housed its discontinued manufacturing activities and its land use right for the land on which the building occupies for approximately $989,000. 100% of the purchase price was received on or before March 31, 2011.

(m)
Long-Lived Assets

The Company estimates the future undiscounted cash flows to be derived from an asset to assess whether or not a potential impairment exists when events or circumstances indicate the carrying value of a long-lived asset may be impaired. If the carrying value exceeds the Company’s estimate of future undiscounted cash flows, the Company then calculates the impairment as the excess of the carrying value of the asset over the Company’s estimate of its fair market value.

(n)
Comprehensive Income

The Company’s only component of other comprehensive income is foreign currency translation gains and losses. The foreign currency translation gains for the three months and six months ended June 30, 2011 were US$623,000 and US$827,000 respectively. The foreign currency translation losses for the three months and six months ended June 30, 2010 were US$101,000 and US$102,000 respectively. Accumulated other comprehensive income is recorded as a separate component of stockholders’ equity.

 
11

 

(o)
Income Taxes

The Company accounts for income taxes under the liability method. Deferred income taxes are recognized for the estimated tax consequences in future years, as differences between the tax bases of assets and liabilities and their financial reporting amounts at each year-end, based on enacted tax laws and statutory rates applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances are established to reduce deferred tax assets to the amount expected to be realized when, in management’s opinion, it is more likely than not that some portion of the deferred tax assets will not be realized. The provision for income taxes represents current taxes payable net of the change during the period in deferred tax assets and liabilities.

According to the PRC Tax Administration and Collection Law, the statute of limitations is three years if the underpayment of taxes is due to computational or other errors made by the taxpayer or the withholding agent. The statute of limitations extends to five years under special circumstances. In the case of transfer pricing issues, the statute of limitations is ten years. There is no statute of limitations in the case of tax evasion. Accordingly, the income tax returns of the Company’s PRC operating subsidiaries for the years ended December 31, 2008 through 2010 are open to examination by the PRC state and local tax authorities. The Company records interest and penalties as other expense on the consolidated income and other comprehensive income statements. During the three and six months ended June 30, 2011 and the year ended December 31, 2010, the Company did not recognize any amount in interest and penalties.

(p)
Advertising Costs

Advertising costs are expensed and reflected in selling expenses on the consolidated statements of income and comprehensive income in the period in which the advertisements are first run. Advertising expense for the three months ended June 30, 2011 and 2010 were approximately US$1.43 million and US$1.37 million, respectively, and approximately US$2.84 million and US$2.74 million for the six months ended June 30, 2011 and 2010, respectively. Advertising costs include advertising subsidy expense which is accrued based on the terms in effect with distributors and paid when all attaching conditions have been completed.

Advertising subsidy expense is costs that the Company reimburses to a distributor primarily for display structures and large-scaled outdoor advertisings if the distributor makes a certain amount of purchases from the Company. The reimbursement amounts and purchase level requirements vary contractually with each distributor.

(q)
Shipping and Handling Costs

Shipping and handling costs are expensed as incurred and included in cost of sales.

(r)
Research and Development Costs

The Company charges all product design and development costs to expense when incurred and are reflected in general and administrative expenses on the consolidated statements of income and comprehensive income. Such costs aggregated approximately US$0.58 million and US$0.46 million for the three months ended June 30, 2011 and 2010, respectively, and approximately US$1.21 million and US$0.97 million for the six months ended June 30, 2011 and 2010, respectively.

(s)
Derivative Financial Instruments

The Company does not use derivative instruments to hedge exposures to cash flow, market, or foreign currency risks.

The Company reviews the terms of convertible debt or convertible preferred stock that it issues to determine whether there are embedded derivative instruments, including the embedded conversion option, that are required to be bifurcated and accounted for separately as a derivative financial instrument. Also, in connection with the sale of convertible debt or equity instruments, the Company may issue freestanding warrants that may, depending on their terms, be accounted for as derivative instrument liabilities, rather than as equity.

Derivative financial instruments are initially measured at their fair value. For derivative financial instruments that are accounted for as liabilities, each such derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported as charges or credits to income. For option-based derivative financial instruments, the Company uses a binomial option pricing model to value the derivative instruments.

(t)
Fair Value of Financial Instruments

The carrying amounts of the Company’s financial instruments, which principally include cash and cash equivalents, time deposits, accounts receivable and accounts payable, approximate their fair values due to the relatively short maturity of such instruments.

The carrying amount of the Company’s short-term borrowings approximates their fair value based upon current rates and terms available to the Company for similar debt.

Warrants that are recorded as derivative instrument liabilities are carried at their fair value, with changes in the fair value reported as charges or credits to income each period.

 
12

 

(u) 
Earnings Per Share

Basic net income per share is computed by dividing net income attributable to common shareholders by the weighted average number of shares of common stock outstanding during the period. Diluted earnings per share is calculated by dividing net income by the weighted-average number of common shares used in the basic earnings per share calculation plus the number of common shares that would be issued assuming exercise or conversion of all potentially dilutive common stock equivalents outstanding. Equity instruments are excluded from the calculation of diluted earnings per share if the effect of including such instruments is anti-dilutive.

(v)
Recent Accounting Pronouncements

In January 2011, the Financial Accounting Standards Board (the “FASB”) issued Accounting Standards Updates (“ASU”) No. 2011-01 – Receivables (Topic 310): Deferral of the Effective Date of Disclosures about Troubled Debt Restructurings in Update No. 2010-20. The amendments in this update temporarily delay the effective date of the disclosures about troubled debt restructurings in ASU No. 2010-20, Receivables (Topic 310): Disclosures about the Credit Quality of Financing Receivables and the Allowance for Credit Losses, for public entities. The delay is intended to allow the FASB time to complete its deliberations on what constitutes a troubled debt restructuring. The effective date of the new disclosures about troubled debt restructurings for public entities and the guidance for determining what constitutes a troubled debt restructuring will then be coordinated. This deferral will have no material impact on the Company’s consolidated financial statements.

In January 2011, the FASB issued ASU No. 2011-02 – Receivables (Topic 310): A Creditor’s Determination of Whether a Restructuring Is a Troubled Debt Restructuring. The amendments in this update provide additional guidance to assist creditors in determining whether a restructuring of a receivable meets the criteria to be considered a troubled debt restructuring. For public companies, a new guidance is effective for interim and annual periods beginning on or after June 15, 2011, and applies retrospectively to restructurings occurring on or after the beginning of the fiscal year of adoption within those annual periods. Early application is permitted. The adoption of the provisions in ASU 2011-02 will have no material impact on the Company’s consolidated financial statements.

In May 2011, the FASB issued ASU No. 2011-04 Fair Value Measurement (Topic 820): Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRSs. The amendments in this update intend to converge requirements for how to measure fair value and for disclosing information about fair value measurements in U.S. GAAP with International Financial Reporting Standards. For public entities, this ASU is effective for interim and annual reports beginning after December 15, 2011. The adoption of the provisions in ASU 2011-04 will have no material impact on the Company’s consolidated financial statements.

In June 2011, the FASB issued ASU No. 2011-05 Comprehensive Income (Topic 220): Presentation of Comprehensive Income. The amendments in this update require (i) that all non-owner changes in stockholder’s equity be presented either in a single continuous statement of comprehensive income or in two separate but consecutive statements (the current option to present components of other comprehensive income (“OCI”) as part of the statement of changes in stockholders’ equity is eliminated); and (ii) presentation of reclassification adjustments form OCI to net income on the face of the financial statements. For public entities, the amendments in this ASU are effective for years and interim periods within those years, beginning after December 15, 2011. The amendments in this update should be applied retrospectively. Early adoption is permitted. The adoption of the provisions in ASU 2011-05 will have no material impact on the Company’s consolidated financial statements.

Other accounting standards that have been issued or proposed by the FASB or other standards-setting bodies that do not require adoption until a future date are not expected to have a material impact on the Company’s consolidated financial statements upon adoption.

(2)
TIME DEPOSITS

Time deposits (in thousands):

   
December 31,
 
   
2010
 
       
Time deposits
  $ 3,020  
         
    $ 3,020  

Time deposits represent amounts deposited with Xiamen International Bank and that matured on March 31, 2011.

 
13

 

(3)
INVENTORIES

Inventories consist of the following (in thousands):

   
June 30,
   
December 31,
 
   
2011
   
2010
 
   
(unaudited)
       
Finished goods
    5,968       654  
                 
    $ 5,968     $ 654  

(4)
TRADE DEPOSITS

Trade deposits (in thousands):

   
June 30,
   
December 31,
 
   
2011
   
2010
 
   
(unaudited)
       
Trade deposits
    4,389       4,806  
                 
    $ 4,389     $ 4,806  

Trade deposits consist of deposits made to third-party manufacturers in order for them to manufacture on behalf of the Company. As of June 30, 2011 and December 31, 2010, the Company had trade deposits with 20 and 24 manufacturers, respectively. 57.6% of the balance as of June 30, 2011 was made to 4 manufacturers, while 57.3% of the balance as of December 31, 2010 was made to 4 manufacturers.

(5)
PAYMENT FOR DISTRIBUTOR ACQUISITION

Payment for acquisition of a distributor’s business (in thousands):

   
June 30,
   
December 31,
 
   
2011
   
2010
 
   
(unaudited)
       
Payment for distributor acquisition
    6,684       -  
                 
    $ 6,684     $ -  
 
In May 2011, the Company entered into an agreement with its Fujian distributor to acquire the distributor’s retail distribution network of 13 stores for $6,684,000 (RMB 44,100,000). The Company believes that operating certain points of sale directly can facilitate the promotion of its brand and brand image, and can benefit at the same time from the higher margins for retail sales. The Company believes that the Fujian distributor’s retail network is ideal as the Company is headquartered in, and operates from, the same province. The Company completed this acquisition on June 30, 2011, and is in the process of determining the allocation of the purchase price. The accompanying unaudited consolidated financial statements include the operating results of the business from the date of acquisition. Pro forma results of operations for the acquisition completed during the six months ended June 30, 2011 have not been presented because the effects of the acquisition were not material to the Company’s financial results.

(6)           PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment is summarized as follows (in thousands):

   
June 30,
   
December 31,
 
   
2011
   
2010
 
   
(unaudited)
       
Buildings
  $ -     $ 946  
Furniture, fixtures and equipment
    -       86  
Motor vehicles
    55       202  
Office equipment
    36       34  
Plant and machinery
    -       214  
                 
Total property, plant and equipment
    91       1,482  
Less: accumulated depreciation
    (45     (535
                 
Property, plant and equipment, net
  $ 46     $ 947  


 
14

 

Depreciation expense was $7 and $15 for the three months ended June 30, 2011 and 2010, respectively and $24 and $30 for the six months ended June 30, 2011 and 2010, respectively.

During the six months ended June 30, 2011, the Company disposed of its manufacturing equipment that had a net book value of $145 on December 31, 2010 for $154, resulting in a gain of $9.

During the six months ended June 30, 2011, the Company disposed of the building that housed its discontinued manufacturing activities and the land use right for the land on which the building sits, which collectively had a net book value of $1,013, for $989, resulting in a loss of $24.

(7)           LAND USE RIGHTS

The Company’s land use right is summarized as follows (in thousands):

   
December 31,
 
   
2010
 
       
Land use right
  $ 325  
Less: accumulated amortization
    (64 )
Land use right, net
  $ 261  

Amortization expense was $0 and $2 for the three months ended June 30, 2011 and 2010, respectively and $0 and $5 for the six months ended June 30, 2011 and 2010, respectively.

During the six months ended June 30, 2011, the Company disposed of its land use right in connection with the sale of its building (See Note 6).

(8)
ACCRUED EXPENSES AND OTHER PAYABLES

Accrued expenses and other payables are summarized as follows (in thousands):

   
June 30,
   
December 31,
 
   
2011
   
2010
 
   
(unaudited)
       
Accrued salaries and wages
  $ 40     $ 36  
Accrued expenses
    1,197       1,215  
Advertising subsidies payables
    200       195  
    $ 1,437     $ 1,446  

(9)
RELATED PARTY TRANSACTIONS

Related party transactions are summarized as follows (in thousands):

   
June 30,
   
December 31,
 
   
2011
   
2010
 
   
(unaudited)
       
Mr. Qingqing Wu (1)
  $ 769     $ 45  
Mr. Bennet Tchaikovsky (2)
    12       68  
Ms. Ying (Teresa) Zhang (2)
    10       49  
    $ 791     $ 162  
 
(1)
The amount due to this director is unsecured, interest-free and repayable on demand.
(2)
Represents cash and share compensation owed.

Mr. Qingqing Wu currently has four trademarks registered in his name that were intended to be transferred to Yinglin Jinduren for no consideration prior to the closing of the Share Exchange on February 13, 2009. As such transfers could not be timely effected, Mr. Wu entered into trademark license contracts with Yinglin Jinduren on February 12, 2009, pursuant to which he perpetually granted Yinglin Jinduren the rights to use these trademarks for no consideration. Mr. Wu is also in the process of transferring the trademarks to Yinglin Jinduren for no consideration as originally intended, although such transfers have not been completed. To date, Yinglin Jinduren has not utilized these trademarks, and the Company considers the value of these trademarks to be de minimis. Upon completion of the transfer to Yinglin Jinduren, the trademarks will be transferred to China Dong Rong.

 
15

 

(10) 
SALE OF PREFERRED STOCK, COMMON STOCK AND WARRANTS

On October 27, 2009, the Company entered into a securities purchase agreement (the “Purchase Agreement”) with several accredited investors (collectively the “Purchasers”) pursuant to which the Company agreed to sell to the Purchasers shares of the Company’s series A convertible preferred stock (the “Preferred Shares”) at $2.86 per share and to issue warrants to purchase shares of the Company’s common stock (the "Preferred Shares Financing"). At the initial closing on October 27, 2009, the Company issued 1,446,105 Preferred Shares and Warrants to purchase 723,052 shares of common stock for gross proceeds of approximately $4.1 million. At the final closing on November 17, 2009, the Company issued an additional 1,350,616 Preferred Shares and Warrants to purchase 675,308 shares of common stock for gross proceeds of approximately $3.9 million.

The designation, rights, preferences and other terms and provisions of the Preferred Shares are set forth in the Certificate of Designation filed with the Nevada Secretary of State on October 23, 2009 (the “Certificate”). The Preferred Shares are convertible into common stock at $2.86 per share (subject to certain adjustments) at any time at the holder’s option, and will automatically convert when the Company’s common stock is qualified for listing on either the Nasdaq Capital Market or the NYSE Amex Equities. The Preferred Shares are entitled to participate in any dividends declared and paid on the Company’s common stock on an as-converted basis. Holders of the Preferred Shares are also entitled to notice of any stockholders’ meeting and vote together with common stock holders on an as-converted basis. Additionally, as long as any Preferred Shares are outstanding, the Company cannot, without the affirmative vote of the holders of a majority of the then outstanding Preferred Shares, (a) alter or change adversely the powers, preferences, or rights given to the Preferred Shares or alter or amend the Certificate, (b) authorize or create any class of stock ranking as to dividends, redemption or distribution of assets upon a Liquidation (as defined in Section 5 of the Certificate) senior to or otherwise pari passu with the Preferred Shares, (c) amend its charter documents in any manner that adversely affects any rights of the holders of Preferred Shares, (d) increase the number of authorized shares of Preferred Shares, or (e) enter into any agreement with respect to any of the foregoing.

Each warrant entitles its holder to purchase one share of common stock at an exercise price of $3.43 per share (subject to certain adjustments) for a period of three years. The Company is also entitled to redeem the warrants for the then applicable exercise price (currently $3.43) if the volume-weighted average price of the common stock for 20 consecutive days exceeds 200% of the then applicable exercise price.
  
The conversion price of the Preferred Shares and the exercise price of the warrants are subject to anti-dilution adjustments in the event that the Company issues additional equity, equity linked securities or securities convertible into common stock at a purchase price less than the then applicable conversion or exercise price (other than shares issued to the Company’s officers, directors, employees or consultants pursuant to any stock or option plan duly adopted by a majority of the Company’s non-employee directors, or issued upon the conversion or exercise of any securities outstanding as of the closing date of the Preferred Shares Financing, or for acquisitions or strategic transactions approved by a majority of the Company’s directors). The conversion and exercises prices are also subject to customary adjustments for stock dividends, stock splits, reverse stock splits or other similar transactions.

In connection with the Purchase Agreement, certain of the Company’s shareholders entered into a lock-up agreement (the “Lock-up Agreement”) whereby they agreed not to offer, sell, or other dispose of (a) 50% of their common stock holdings for nine months from the initial closing of the Preferred Shares Financing, and (b) the remaining 50% of their common stock holdings for twelve months from the initial closing.
 
In connection with the Preferred Shares Financing, the Company agreed to place $150,000 of its gross proceeds and Warrants to purchase up to 300,000 shares of common stock in an escrow account to be expended for investor relations, pursuant to the terms of an escrow agreement.

Gilford Securities, Incorporated acted as the placement agent in connection with the Preferred Shares Financing.

On December 1, 2009, the Company entered into a second securities purchase agreement (the “Second Purchase Agreement”) with several accredited investors, including some of the Purchasers (the “Common Shares Purchasers”) pursuant to which the Company issued to the Common Shares Purchasers 653,534 shares of common stock at $2.86 per share and warrants to purchase 326,767 shares of Common Stock, for gross proceeds of approximately $1.87 million (the “Common Shares Financing”). The terms of the warrants issued in connection with the Second Purchase Agreement are identical to the warrants issued in connection with the Purchase Agreement.

The Company is required to file a registration statement to register the common stock underlying the Preferred Shares and Warrants from the Preferred Shares Financing, and the common stock issued in and underlying the warrants from the Common Shares Financing, for resale on or before December 17, 2009, and have it declared effective within 90 days thereafter (or 150 days if the registration statement receives a full review). If the registration statement is not timely filed or declared effective, the Company is subject to liquidated damages of 1% of the gross proceeds from both financings per month, up to 10%, and pro-rated for partial periods. The registration statement was filed on December 17, 2009, and was declared effective on March 30, 2011. Accordingly, as of December 31, 2010, the Company accrued the full amount of the liquidated damages or $987,000.

 
16

 

Because the warrants contain provisions that would reduce their exercise price in the event that the Company issues additional equity, equity linked securities or securities convertible into common stock at a purchase price less than the then applicable conversion or exercise price, and because the Warrants are denominated in a currency that is different from the Company’s functional currency, they have been accounted for as derivative instrument liabilities (see Note 11).

The Preferred Shares are not subject to redemption (except on liquidation), are entitled to participate in any dividends declared and paid on the Company’s common stock on an as-converted basis, and the holders of the Preferred Shares are entitled to vote together with common stock holders on an as-converted basis. The Preferred Shares, excluding the embedded conversion option, are considered to be an equity instrument and accordingly, the embedded conversion option has not been separated and accounted for as a derivative instrument liability. However, the Company has recognized a beneficial conversion feature related to the Preferred Shares, to the extent that the conversion feature, based on the proceeds allocated to the Preferred Shares, was in-the-money at the time they were issued. Such beneficial conversion feature amounted to approximately $1.973 million and $2.030 million related to the initial closing and the final closing of the Preferred Shares Financing, respectively. Because the Preferred Shares do not have a stated redemption date and may be converted by the holder at any time, the discount recognized by the allocation of proceeds to the beneficial conversion feature has been immediately amortized through retained earnings as a deemed dividend to the holders of the Preferred Shares.

(11) 
DERIVATIVE FINANCIAL INSTRUMENTS

(Amounts in thousands except share data.)

On October 27, November 17 and December 1, 2009, the Company issued 723,052, 675,308 and 326,767 common stock purchase warrants (the “Warrants”) in connection with the Preferred Shares Financing and the Common Shares Financing, respectively. Each Warrant entitles its holder to purchase one share of common stock of the Company at an exercise price of $3.43 per share (subject to certain adjustments) for a period of three years. The Company is entitled to redeem the Warrants for the then applicable exercise price (currently $3.43) if the volume-weighted average price of our common stock for 20 consecutive days exceeds 200% of the then applicable exercise price.

The Company uses a binomial option pricing model to value these Warrants. In valuing the Warrants at the time they were issued and at June 30, 2011, the Company used the market price of its common stock on the date of valuation, an expected dividend yield of 0% and the remaining period to the expiration date of the Warrants. All Warrants can be exercised by the holder at any time.

Because of the limited historical trading period of the Company’s common stock, the expected volatility of its common stock over the remaining life of the Warrants, which has been estimated at 65%, is based on a review of the volatility of entities considered by management as comparable. The risk-free rates of return used ranged from 0.28% to 0.30%, based on constant maturity rates published by the U.S. Federal Reserve, applicable to the remaining life of the Warrants.

At June 30, 2011, the following derivative liabilities related to common stock warrants were outstanding (in thousands except price per share and number of warrants):

Issue Date
 
Expiration Date
 
# of
Warrants
   
Exercise
Price Per
Share
   
Value -
December 31,
2010
   
Value -
June 30,
2011
 
                             
October 27, 2009
 
October 27, 2012
    723,052     $ 3.43     $ 547     $ 311  
                                     
November 17 2009
 
November 17, 2012
    667,058       3.43       512       288  
                                     
December 1, 2009
 
December 1, 2012
    326,767       3.43       253       144  
                                     
          1,716,877             $ 1,312     $ 733  
 
During the three months ended June 30, 2011 and 2010, the Company recognized gains of $357 and $2,166, respectively. During the six months ended June 30, 2011 and 2010, the Company recognized a gain of $579 and a loss of $175 from the change in fair value of the warrant liability, respectively.

Assets and liabilities measured at fair value are classified in their entirety based on the lowest level of input that is significant to their fair value measurement. The Company’s derivative financial instruments which are required to be measured at fair value on a recurring basis are measured at fair value using Level 3 inputs. Level 3 inputs are unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

 
17

 

The following represents a reconciliation of the changes in fair value of financial instruments measured at fair value using Level 3 inputs during the six months ended June 30, 2011 and 2010:

   
Warrants (in
thousands)
 
       
Balance – January 1, 2010
  $ 3,684  
Issued
    -  
Exercised
    (18 )
Fair value adjustments
    174  
Balance- June 30, 2010
    3,840  
Issued
    -  
Exercised
    (3 )
Fair value adjustments
    (2,525 )
Balance- December 31, 2010
    1,312  
Issued
    -  
Exercised
    -  
Fair value adjustments
    (579 )
Balance June 30, 2011
    733  
 
Estimating the fair values of derivative financial instruments requires the development of significant and subjective estimates that may, and are likely to, change over the duration of the instrument with related changes in internal and external market factors. In addition, valuation techniques are sensitive to changes in the trading market price of our common stock, which may exhibit significant volatility. Because derivative financial instruments are initially and subsequently carried at fair values, our income will reflect the volatility in these estimate and assumption changes.

(12)           SHORT-TERM BORROWINGS

The carrying amounts of the Company’s borrowings are as follows (in thousands):

   
December 31 ,2010
 
   
Amount
   
Interest
Rate
 
             
Bank loan
  $ 607       8.153 %

As of December 31, 2010, the short-term borrowing was secured by a personal guarantee from Mr. Qingqing Wu, the Company’s CEO and chairman of the board of directors.
 
(13)
COMMON STOCK

The following amounts are in thousands except for share data (shares, par value and price per share):

The Company is authorized to issue 100,000,000 shares of common stock, $0.00001 par value. The Company had 1,454,421 common shares outstanding prior to the Share Exchange with PXPF, and, as described in Note 1, issued 14,560,000 common shares to the shareholders of PXPF in connection with the Share Exchange. For accounting purposes, the shares issued to the shareholders of PXPF are assumed to have been outstanding on January 1, 2008, and the 1,454,421 shares held by the existing shareholders of the Company prior to the Share Exchange on February 13, 2009 are assumed to have been issued on that date in exchange for the net assets of the Company.

On December 1, 2009, the Company sold 653,536 shares of common stock to certain accredited investors.

During the year ended December 31, 2010, 8,250 warrants were exercised and 1,747,962 shares of convertible preferred stock were converted into 8,250 and 1,747,962 shares of common stock, respectively.

During the six months ended June 30, 2011, 151,800 shares of convertible preferred stock were converted into 151,800 shares of common stock.

On March 10, 2010, the Company’s board of directors agreed to issue 10,000 restricted shares of common stock annually to a director in quarterly installments of 2,500 shares beginning with the quarter ending June 30, 2010. The trading value of the granted shares on March 10, 2010 was $6.00 per share for a total value of $60. $11 and $0 were recognized as compensation expense for the three months ended June 30, 2011 and 2010, respectively. $16 and $0 were recognized as compensation expense for the six months ended June 30, 2011 and 2010, respectively.

 
18

 

On April 27, 2010, the Company’s board of directors agreed to issue 20,000 shares of common stock to its chief financial officer (“CFO”) during the term of a one-year agreement, which would vest as follows: 3,562 shares on June 30, 2010, 5,041 shares on September 30, 2010, 5,041 shares on December 31, 2010, 4,932 shares on March 31, 2011 and 1,424 shares on April 26, 2011. The trading value of the granted shares on April 27, 2010 was $5.00 per share for a total value of $100. $20 and $18 were recognized as compensation expense for the three months ended June 30, 2011 and 2010, respectively. $45 and $18 were recognized as compensation expense for the six months ended June 30, 2011 and 2010, respectively. As of June 30, 2011, the agreement with the CFO had not been renewed. The Company has accrued for the CFO’s stock compensation based on an assumption that the CFO’s annual stock compensation will be $80 per year.

A summary of the status of the Company’s non-vested shares as of June 30, 2011, and changes during the year ended December 31, 2010, is presented below:
 
         
Weighted-Average
 
         
Grant Date
 
Non-vested shares
 
Shares
   
Fair Value
 
Non-vested at January 1, 2010
    -       -  
Granted
    30,000     $ 5.33  
Vested
    6,062     $ 5.33  
Forfeited
    -       -  
Non-vested at June 30, 2010
    23,938     $ 5.33  
Granted
    -     $ -  
Vested
    15,082     $ 5.33  
Forfeited
    -       -  
Non-vested at December 31, 2010
    8,856     $ 5.33  
Granted
    10,000     $ 1.57  
Vested
    8,856     $ 5.33  
Forfeited
    -       -  
Non-vested at June 30, 2011
    6,667     $ 1.57  

As of June 30, 2011, there was $0 of total unrecognized compensation cost related to non-vested share-based compensation arrangements granted by the board of directors. The total fair value of shares vested during the three months ended June 30, 2011 and 2010 were $31 and $18, respectively. The total fair value of shares vested during the six months ended June 30, 2011 and 2010 were $61 and $18, respectively.

At June 30, 2011, 18,605,969 shares of common stock were issued and outstanding.

(14)
PREFERRED STOCK

The following amounts are in thousands except for share data (shares, par value and price per share):

The Company is authorized to issue 100,000,000 shares of preferred stock, $0.00001 par value, of which 2,800,000 shares have been designated as series A convertible preferred stock (the “Preferred Share”).
 
On October 27 and November 17, 2009, the Company sold 1,446,105 and 1,350,616 Preferred Shares to certain accredited investors in connection with the Preferred Shares Financing, respectively. Each Preferred Share is convertible into one share of common stock, at a conversion price of $2.86 per share (subject to certain adjustments) at any time at the holder’s option, and will automatically convert if the common stock is qualified for listing on either the NASDAQ Capital Market or the NYSE Amex Equities. The designation, rights, preferences and other terms and provisions of the Preferred Shares are set forth in the Certificate of Designation filed with the Nevada Secretary of State on October 23, 2009. Each Preferred Share is entitled to participate in any dividends declared and paid on the common stock on an as-converted basis. Holders of the Preferred Shares are also entitled to notice of any stockholders’ meeting and vote together with common stock holders on an as-converted basis. Each Preferred Share has a liquidation preference of $2.86 per share, plus any accrued but unpaid dividends. During the year ended December 31, 2010, 1,747,962 Preferred Shares were converted, and at December 31, 2010, 1,048,759 Preferred Shares were outstanding, with an aggregate liquidation preference of $2,999. During the six months ended June 30, 2011, 151,800 Preferred Shares were converted and at June 30, 2011, 896,958 Preferred Shares were outstanding, with an aggregate liquidation preference of $2,565.

 
19

 

(15)
EARNINGS PER SHARE
 
The following tables set forth the computation of basic and diluted earnings per share (in thousands except for share amounts):

(a)           Basic

“Basic earnings per share - common” is calculated by dividing the net income attributable to common shareholders of the Company by the weighted average number of common shares. Using the two class method pursuant to ASC 260-10-45, the Company allocated its net income to preferred and common shareholders during the three and six months ended June 30, 2011 and 2010, based on the number of common shares outstanding during the periods shown (taking into account the number of preferred shares converted into common shares at the end of such periods on a 1-for-1 basis), and participating preferred shares outstanding during the periods shown.

 
 
Three Months Ended June 30,
   
Six Months Ended June 30,
 
  
 
2011
   
2010
   
2011
   
2010
 
Income attributable to common shareholders of the Company
    3,589       3,911       7,854       4,800  
Income attributable to preferred shareholders of the Company
    173       556       379       744  
Net income
  $ 3,762     $ 4,467     $ 8,233     $ 5,544  
Weighted average number of common shares outstanding
    18,591,582       17,042,685       18,560,703       16,856,357  

(b)
Diluted

Diluted earnings per share is calculated by adjusting the weighted average number of common shares outstanding to assume conversion of all dilutive potential common shares. The Company has two categories of dilutive potential common shares: the Preferred Shares issued in October and November 2009 in connection with the Preferred Shares Financing, and the Warrants issued in connection with both the Preferred Shares Financing and the Common Shares Financing in December 2009. The Warrants are assumed to have been converted into common shares and the calculation is done to determine the number of shares that could have been acquired at fair value (determined as the average annual market share price of the Company’s common stock) based on the monetary value of the subscription rights attached to outstanding Warrants. The Preferred Shares that were outstanding at the end of the respective periods are assumed to have been converted into common shares on a 1-for-1 basis. Since the Preferred Shares are included in the diluted calculation, net income (attributable to both common and preferred shareholders) is used. The number of shares calculated as above is compared with the number of shares that would have been issued assuming the exercise of the Warrants.

  
 
Three Months Ended June 30,
   
Six Months Ended June 30,
 
  
 
2011
   
2010
   
2011
   
2010
 
Net income
  $ 3,762     $ 4,467     $ 8,233     $ 5,544  
Weighted average number of common shares outstanding
    18,591,582       17,042,685       18,560,703       16,856,357  
                                 
Adjustment for: 
                               
Preferred stock
    910,905       2,424,543       936,633       2,614,527  
Warrants
            603,543               599,735  
      19,502,487       20,070,771       19,497,336       20,070,619  

Warrants are excluded from the calculation of diluted earnings per share for the three and six months ended June 30, 2011, as the warrant strike price of $3.43 is greater than the share price $1.70 at June 30, 2011.

(16)
INCOME TAXES

The provisions for income tax expense were as follows (in thousands):

   
Six Months Ended June 30,
 
  
 
2011
   
2010
 
   
(unaudited)
   
(unaudited)
 
PRC enterprise income tax - current
  $ 2,536     $ 2,107  

As of June 30, 2011 and December 31, 2010, the Company did not have any significant temporary differences and carry forwards that may result in deferred tax.

The Company is mainly subject to income taxes in the PRC and the provision for the PRC corporate income tax was calculated based on the statutory tax rate of 33% on the assessable income arose in or before year 2007. Pursuant to the PRC Enterprise Income Tax Law (the “Income Tax Law”) passed by the Tenth National People’s Congress on March 16, 2007, the PRC income tax rates for domestic and foreign enterprises are unified at 25% effective from January 1, 2008. The enactment of the Income Tax Law is not expected to have any significant financial effect on the amounts accrued in the consolidated balance sheet in respect of taxation payable and deferred taxation.

 
20

 

The following table reconciles the U.S. statutory rates to the Company's effective tax rate for six months ended June 30, 2011 and 2010: 

   
For Six Months Ended June 30,
 
   
2011
   
2010
 
   
(Unaudited)
   
(Unaudited)
 
U.S. statutory rates
   
34
%
   
34
%
Foreign income not recognized in U.S.
   
(34
)
   
(34
)
China income tax rate
   
25
     
25
 
Effective tax rate
   
25
%
   
25
%

The following table reconciles the theoretical tax expense calculated at the statutory rates to the Company’s effective tax expense for the six months ended June 30, 2011 and 2010 respectively.

Reconciliation of effective tax expense (in thousands):

   
For Six Months Ended June 30,
 
   
2011
   
2010
 
   
(Unaudited)
   
(Unaudited)
 
Theoretical tax expense calculated at PRC statutory enterprise income tax rate of 25%
 
$
2,707
   
$
1,990
 
Tax effect of non-deductible expenses
   
(171
   
117
 
Effective tax expense
 
$
2,536
   
$
2,107
 
 
Non-deductible expenses for the six months ended June 30, 2011 and 2010 primarily consisted of expenses incurred outside of the PRC which are not deductible in computing the income tax for the PRC.

(17)           STATUTORY RESERVES

Under PRC regulations, Yinglin Jinduren may pay dividends only out of its accumulated profits, if any, determined in accordance with PRC GAAP. In addition, it is required to set aside at least 10% of its after-tax net profits each year, if any, to fund the statutory reserves until the balance of the reserves reaches 50% of its registered capital. The statutory reserves are not distributable in the form of cash dividends to the Company but can be used to make up prior year cumulative losses. As of June 30, 2011, the registered capital was RMB 10,000,000 ($1,517,036), and the statutory reserves have been fully funded.
 
Like Yinglin Jinduren, China Dong Rong is also required to set aside at least 10% of its annual after-tax net profit, if any, to fund government-mandated statutory reserves until the balance of such reserves reaches 50% of its registered capital, or $4 million (based on its registered capital of $8 million). The funds in the statutory reserves can only be used for certain purposes, such as to increase its registered capital or to eliminate its future losses as determined under PRC generally acceptable accounting principles GAAP. As of June 30, 2011, the statutory reserves have not yet been funded as China Dong Rong only commenced operations in December 2010.

(18)           LEASE COMMITMENTS

The Company leases certain premises under long-term, non-cancelable leases and year-to-year leases. These leases are accounted for as operating leases. Rent expense amounted to $56,000 and $18,000 for the three months ended June 30, 2011 and 2010, respectively. Rent expense amounted to $67,000 and $35,000 for the six months ended June 30, 2011 and 2010, respectively.

Future minimum payments under long-term, non-cancelable leases as of June 30, 2011, are as follows (in thousands):

   
Future
minimum
payments
 
Six Months Ending December 31:
     
2011 (1)
 
$
38
 
Year Ending December 31:
       
2012 (1)
   
56
 
2013 (1)
   
-
 
   
$
94
 
 
 
21

 
 
(1) The Company’s lease commitments as of June 30, 2011, do not include the 13 retail store leases that the Company acquired from its Fujian distributor, which leases were assumed by the Company effective July 1, 2011. Once they have been evaluated, such leases will result in additional lease commitments.

(19)           BUSINESS AND CREDIT CONCENTRATIONS

The Company operates in the fashion apparel industry and generates all of its sales in the PRC. The fashion apparel industry is impacted by the general economy. Changes in the marketplace would significantly affect management’s estimates and the Company’s performance.

The Company had distribution agreements in effect with 11 distributors at June 30, 2011, and with 12 distributors at June 30, 2010. The Company had the following concentrations of business with each distributor (customer) constituting greater than 10% of the Company’s sales:

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2011
   
2010
   
2011
   
2010
 
Distributors
                       
Distributor A
   
20.21
%
   
16.94
%
   
19.67
%
   
15.89
%
Distributor B
   
11.06
%
   
12.25
%
   
10.76
%
   
12.99
%
Distributor C
   
11.49
%
   
12.27
%
   
11.18
%
   
13.01
%

The Company’s concentrations of accounts receivable by distributors (customers) constituting greater than 10% of the Company's accounts receivable were as follows:
 
   
June 30,
 
   
2011
   
2010
 
Distributors
           
Distributor A
   
12.33
%
   
12.97
%
Distributor B
   
*
     
12.44
%
Distributor C
   
*
     
11.20
%
Distributor D
   
26.82
%
   
18.58
%
 
The Company had the following concentrations of business with each vendor constituting greater than 10% of the Company’s purchases:

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2011
   
2010
   
2011
   
2010
 
Vendors
                       
Vendor A
   
14.94
%
   
12.53
%
   
*
     
14.39
%
Vendor B
   
21.43
%
   
10.32
%
   
12.44
%
   
11.75
%
Vendor C
   
*
     
*
     
12.24
%
   
*
 
Vendor D
   
13.05
   
*
     
*
     
10.13
%

The Company has the following concentrations of business with each creditor constituting greater than 10% of the Company’s trade payables:

   
June 30,
 
   
2011
   
2010
 
Creditors
           
Creditor A
   
13.13
   
*
 
Creditor B
   
*
     
21.61
%
Creditor C
   
36.85
%
   
*
 
Creditor D
   
*
     
12.35
%
Creditor E
   
*
     
13.71
%
Creditor F
   
10.04
%
   
*
 
Creditor G
   
17.30
%
   
*
 
Creditor H
   
15.44
%
   
*
 

* The concentration is less than 10%

The above concentrations make the Company vulnerable to a near-term severe impact should the relationships be terminated.
 
 
22

 
 
(20)           BENEFIT PLAN

Pursuant to relevant PRC regulations, Yinglin Jinduren and China Dong Rong participate in a local municipal government retirement benefits scheme (the “Scheme”), whereby each of them is required to contribute a certain percentage of the basic salaries of its employees to the Scheme to fund their retirement benefits. Contributions under the Scheme are charged to the income statement as incurred. Contributions to the Scheme were US$9,000 and US$36,000 for the three months ended June 30, 2011 and 2010 respectively, and US$18,000 and US$65,000 for the six months ended June 30, 2011 and 2010, respectively.
 
 
23

 
 
Item 2.       Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following management’s discussion and analysis should be read in conjunction with our consolidated financial statements and the notes thereto that are included elsewhere in this report. In addition to historical information, the following discussion contains certain forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements relate to our future plans, objectives, expectations and intentions. These statements may be identified by the use of words such as “may, “will,” “could,” “expect,, “anticipate,” “intend,” “believe, “estimate,” “plan,” “predict” and similar terms or terminology, or the negative of such terms or other comparable terminology. Although we believe the expectations expressed in these forward-looking statements are based on reasonable assumptions within the bound of our knowledge of our business, our actual results could differ materially from those discussed in these statements. Factors that could contribute to such differences include, but are not limited to, those discussed in the “Risk Factors” section of our annual report on Form 10-K for the year ended December 31, 2010 and filed with the SEC on March 31, 2011. We undertake no obligation to update publicly any forward-looking statements for any reason even if new information becomes available or other events occur in the future.

 Our financial statements are prepared in U.S. Dollars and in accordance with accounting principles generally accepted in the United States. See “Foreign Currency Translation” below for information concerning the exchanges rates at which Renminbi were translated into U.S. Dollars at various pertinent dates and for pertinent periods.

Overview

We design and distribute men’s apparel and related products targeted at 18-45 years old Chinese men under the “V·LOV” brand. We currently carry three product lines represented by different label colors: (1) the purple label for business; (2) the black label for business casual; and (3) the white label for casual.

We sell our products to our independent distributors, each of whom is granted rights to market and sell our products in a defined market or territory. Our distributors sell our products at points of sales, or POS, that they establish within their territories and operate either directly or through third-party retail operators. As of June 30, 2011, our products were sold at 556 POS, including counters, concessions and stand-alone stores and store-in-stores.

We maintain and exercise control over advertising and marketing activities from our headquarters in Fujian Province, China, where we set the tone for integrity, consistency and direction of the V·LOV brand image throughout China. Additionally, we set guidelines for our distributors as to how our products are to be advertised and displayed.

Our goal is to provide stylish, fashion-forward clothing, to our target customer. We pride ourselves on our brand image and our ability to convey a successful and exclusive lifestyle brand. Given our significantly increased marketing efforts in the past year, our distributors have shifted their POS from counters and concessions to stand-alone store and store-in-store locations. Ultimately, our goal is for our distributors to move towards operating stand-alone stores and store-in-stores as we believe that this will further enhance our brand value amongst our target consumer base.

To better showcase our goals, we have recently decided to operate a limited number of POS directly. We believe that the level of control that we would have from directly operating these stores would facilitate the promotion of our brand and brand image. At the same time, we can also benefit from the higher margin from retail sales at the POS that we operate.  Accordingly, in May 2011, we entered into an agreement with our Fujian distributor to acquire its retail network of 13 stores, including 2 stand-alone stores and 11 store-in-stores, for approximately $6.68 million. As we are headquartered in and operate from Fujian Province, this distributor’s retail network is geographically ideal for our plan. We completed the acquisition on June 30, 2011, and currently operate all 13 locations directly.

All our manufacturing activities are carried out by third-party manufacturers. After we design and create samples, they are presented to our distributors at our biannual previews for their selection and purchase based on what they believe will sell most effectively in their POS. After our distributors place their purchase orders with us, the manufacturers make and deliver the products to our distributors.

During 2010, all of our business operations were carried out by Yinglin Jinduren, which we control through contractual arrangements between Yinglin Jinduren and our wholly-owned subsidiary HK Dong Rong. Since January 1, 2011, we have been in the process of transferring all of our business operations, comprising of trademarks, design, marketing, sales and purchasing activities, to our wholly-owned subsidiary China Dong Rong. Transfers of all sales contracts and design, marketing, sales and purchasing-related assets were completed in the first quarter 2011, and all of our business activities are currently conducted by China Dong Rong.

Once we complete the transfer of trademarks from Yinglin Jinduren to China Dong Rong, which has not been completed as of the date of this report, we intend to exit from the contractual arrangements with, and to dissolve, Yinglin Jinduren. Until then, however, we will operate our business through China Dong Rong (as we currently do) while continuing to control Yinglin Jinduren through the contractual arrangements.
 
 
24

 
 
Critical Accounting Policies

Our management’s discussion and analysis of our financial condition and results of operations are based on our unaudited consolidated financial statements included with this report that have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements as well as the reported net sales and expenses during the reporting periods. On an ongoing basis, we evaluate our estimates and assumptions. We base our estimates on historical experience and on various other factors that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.
 
Our significant accounting policies are described in Note 1 to our unaudited consolidated financial statements. Our critical accounting policies are those where we have made the most difficult, subjective or complex judgments in making estimates, and/or where these estimates can significantly impact our financial results under different assumptions and conditions. Our critical accounting policies are:
 
Basis of presentation and consolidation

As discussed above and in Note 1 to our unaudited consolidated financial statements, we transferred our operations from Yinglin Jinduren to China Dong Rong during the first quarter of March 31, 2011. Previously, our operations were conducted by Yinglin Jinduren, in which the equity interests are held by Mr. Qingqing Wu, our chief executive officer, and his brother Mr. Zhifan Wu. Through contractual arrangements, we control the daily operations of Yinglin Jinduren, as well as all matters requiring shareholder approval. We received a fee equal to Yinglin Jinduren’s net income and, in the event it were to incur losses, would be expected to absorb those losses through our inability to collect the accumulated net income due to us. As a result, we are considered to be the primary beneficiary of Yinglin Jinduren’s operations and accordingly consolidated its assets, liabilities and results of operations in our consolidated financial statements. All operations are now conducted by China Dong Rong.

Revenue Recognition

All of our products are manufactured on our behalf by third parties, based on orders for our products received from our distributors (our customers). We are responsible for product design, product specification, pricing to the customer, the choice of third party manufacturer, product quality and credit risk associated with the customer receivable. As such, we act as a principal, not as an agent, and records revenues on a gross basis.

We recognize revenues in accordance with FASB ASC 605-10-S99-1 when (a) the price to the customer is fixed or determinable, (b) persuasive evidence of an arrangement exists, (c) delivery has occurred and (d) collectability of the resulting receivable is reasonably assured. Revenue from the sales of goods is recognized on the transfer of significant risks and rewards of ownership, which generally coincides with the time when the goods are delivered to the carrier designated by the customer and title passes to the customer.
 
Accounts receivable

Accounts receivable, which are unsecured, are stated at the amount we expect to collect. We continuously monitor collections and payments from our customers (our distributors) and maintain a provision for estimated credit losses based upon historical experience and any specific customer collection issues that have been identified. Historically, our credit losses have not been significant and within our expectations. However, we cannot guarantee that we will continue to experience the same credit loss rates that have been experienced in the past.

Our accounts receivable aging was as follows for the periods described below (amounts in thousands):

From date of Invoice to Customer
 
June 30,
2011
   
December 31,
2010
 
0-30 days
   
4,027
     
10,158
 
31-60 days
   
12,650
     
11,028
 
61-90 days
   
-
     
-
 
Allowance for Doubtful Accounts
   
-
     
-
 
Total Accounts receivable
 
16,677
   
 $
21,186
 

On average, we collect our receivables within 90 days. Our ability to collect is attributed to the steps that we take prior to extending credit to our distributors as discussed above. If we are having difficulty collecting from a distributor, we take the following steps: cease existing shipments to the distributor, visit the distributor to request payment on past due invoice, and if necessary, take legal recourse. If all of these steps are unsuccessful, management would then determine whether or not the receivable should be written off. Of $16,677 in receivables as of June 30, 2011, $11,276 had been collected as of August 8, 2011.

Other receivables were $34 and $36 as of June 30, 2011 and December 31, 2010, respectively.
 
 
25

 
 
Income Taxes

We are subject to income taxes, primarily in the PRC. We believe we have adequately provided for all taxes due but amounts asserted by tax authorities could be greater or less than the amounts we have accrued. We are not aware of any PRC corporate income tax matters through June 30, 2011 and do not anticipate adjustments as a result of any tax audits within the next twelve months.

Derivative instruments

In connection with the sale of debt or equity instruments, we may sell warrants to purchase our common stock. In certain circumstances, these warrants may be classified as derivative liabilities, rather than as equity. Additionally, the debt or equity instruments may contain embedded derivative instruments, such as conversion options, which in certain circumstances may be required to be bifurcated from the associated host instrument and accounted for separately as a derivative instrument liability.

The identification of, and accounting for, derivative instruments is complex. Our derivative instrument liabilities are re-valued at the end of each reporting period, with changes in the fair value of the derivative liability recorded as charges or credits to income in the period in which the changes occur. At June 30, 2011, the warrants that we issued in 2009 in connection with sales of our series A convertible preferred stock and our common stock are accounted for as derivative instrument liabilities. We determine the fair value of these instruments using a binomial option pricing model. That model requires the use of a number of assumptions, including our expected dividend yield and the expected volatility of our common stock price over the life of the instruments. Because of the limited trading history for our common stock, we have estimated the future volatility of our common stock price based on the historical experience of other entities considered comparable to us. The identification of, and accounting for, derivative instruments and the assumptions used to value them can significantly affect our financial statements.
   
Foreign Currency Translation

Our functional currency is the PRC’s currency, Renminbi (“RMB”) and translated from RMB into U.S. Dollars (“US$”). Accordingly, all assets and liabilities are translated at the exchange rates prevailing at the balance sheet dates, all income and expenditure items are translated at the average rates for each of the periods and equity accounts, except for retained earnings, are translated at the rate at the transaction date. Retained earnings reflect the cumulative net income (loss) translated at the average rates for the respective periods since inception, less dividends translated at the rate at the transaction date.
 
RMB is not a fully convertible currency. All foreign exchange transactions involving RMB must take place either through the People's Bank of China (the “PBOC”) or other institutions authorized to buy and sell foreign exchange. The exchange rates adopted for the foreign exchange transactions are the rates of exchange quoted by the PBOC, which are determined largely by supply and demand. The rates of exchange quoted by the PBOC on June 30, 2011 and December 31, 2010 were US$1.00 to RMB 6.46 and RMB 6.59, respectively. The average translation rates of US$1.00 to RMB 6.49 and RMB 6.82 were applied to the income statement accounts for the three months ended June 30, 2011 and 2010, respectively and US$1.00 to RMB 6.53 and RMB 6.82 were applied to the income statement accounts for the six months ended June 30, 2011 and 2010, respectively.
 
Translation adjustments are recorded as other comprehensive income in the consolidated statement of stockholders equity and comprehensive income and as a separate component of stockholders equity.

Commencing from July 21, 2005, China adopted a managed floating exchange rate regime based on market demand and supply with reference to a basket of currencies. Since then, the PBOC administers and regulates the exchange rate of US$ against RMB taking into account the demand and supply of RMB, as well as domestic and foreign economic and financial conditions.

Results of Operations

Comparison of Three and Six Months ended June 30, 2011 and 2010

    
Three Month Periods Ended June 30,
   
Six Month Periods Ended June 30,
 
   
2011
   
2010
   
2011
   
2010
 
   
Amount
   
% of total
net sales
   
Amount
   
% of total
net sales
   
Amount
   
% of total
net sales
   
Amount
   
% of total
net sales
 
   
(Amounts in thousands, in U.S. Dollars,
except for percentages)
   
(Amounts in thousands, in U.S. Dollars,
except for percentages)
 
Net Sales
  $ 20,588       100.00 %   $ 17,946       100.00 %   $    41,761       100.00 %   $ 36,013       100.00 %
Gross Profit
    9,256       44.96 %     6,837       38.10 %     18,572       44.47 %     13,759       38.21 %
Operating Expense
    4,889       23.75 %     3,627       20.21 %     8,431       20.19 %     5,940       16.49 %
Income From Operations
    4,367       21.21 %     3,210       17.89 %     10,141       24.48 %     7,819       21.71 %
Other Expenses / (Income)
    379       1.84 %     (2,168 )     (12.08 )%     628       1.50 %     168       0.47 %
Income tax expenses
    984       4.78 %     911       5.08 %     2,533       6.07 %     2,107       5.85 %
                                                                 
Net Income
  $ 3,762       18.27 %   $ 4,467       24.89 %   $    8,233       19.71 %   $ 5,544       15.39 %
 
 
26

 
 
Net Sales (amounts in thousands, in U.S. Dollars, except for percentages)
 
Net sales for the three months ended June 30, 2011 were $20,588, an increase of 14.72% from $17,946 for the same period in 2010, while net sales for the six months ended June 30, 2011 were $41,761, an increase of 15.96% from $36,013 for the same period of 2010. Net sales for the three and six months ended June 30, 2011 and 2010 were generated from the sales of our apparel products to our distributors, who retailed them at their POS throughout northern, central and southern China. The increase in our net sales was primarily attributable to increases in sales to our distributors in Beijing, Zhejiang and Fujian and an increase in the average unit prices of 140% and 229% during the three and six months ended June 30, 2011, respectively, over the comparable period.

We have continued to upscale our product offerings to our distributors and have been working with our distributors to sell our products primarily via stand-alone stores and store-in-stores which we believe strengthen our brand image with consumers, rather than through counters and concessions.

The following table sets forth the geographical breakdown of our total sales revenue for the periods indicated:

   
Three Month Periods Ended June 30,
   
Six Month Periods Ended June 30,
 
   
2011
   
2010
         
2011
   
2010
       
                           
Growth
                           
Growth
 
                           
(Decline)
                           
(Decline)
 
                           
in 2011
                           
in 2011
 
                           
compared
                           
compared
 
         
% of net
         
% of net
   
with
         
% of net
         
% of net
   
with
 
   
Amount
   
sales
   
Amount
   
sales
   
2010
   
Amount
   
sales
   
Amount
   
sales
   
2010
 
   
(Amounts in thousands, in U.S. Dollars,
   
(Amounts in thousands, in U.S. Dollars,
 
   
except for percentages)
   
except for percentages)
 
                                                                                 
Beijing
  $ 1,869       9.08 %   $ 984       5.48 %     89.94 %   $ 3,692       8.84 %   $ 1,936       5.38 %     90.70 %
Zhejiang
    4,162       20.22 %     3,040       16.94 %     36.91 %     8,215       19.67 %     5,723       15.89 %     43.54 %
Shandong
    2,365       11.49 %     2,202       12.27 %     7.40 %     4,670       11.18 %     4,684       13.01 %     (0.30 )%
Jiangxi
    1,772       8.61 %     1,749       9.75 %     1.32 %     3,500       8.38 %     2,947       8.18 %     18.76 %
Yunnan
    1,678       8.15 %     1,480       8.25 %     13.38 %     3,314       7.94 %     2,910       8.08 %     13.88 %
Shanxi
    1,032       5.01 %     1,264       7.04 %     (18.35 )%     2,040       4.88 %     2,485       6.90 %     (17.91 )%
Liaoning
    1,629       7.91 %     1,483       8.26 %     9.84 %     3,217       7.70 %     3,269       9.08 %     (1.59 )%
Hubei
    2,277       11.06 %     2,198       12.25 %     3.59 %     4,495       10.76 %     4,676       12.98 %     (3.87 )%
Henan
    970       4.71 %     1,135       6.32 %     (14.54 )%     1,917       4.59 %     2,440       6.78 %     (21.43 )%
Guangxi
    1,395       6.78 %     1,176       6.55 %     18.62 %     2,755       6.60 %     2,426       6.74 %     13.56 %
Sichuan
    771       3.74 %     900       5.02 %     (14.33 )%     1,520       3.64 %     1,770       4.91 %     (14.12 )%
Fujian
    688       3.24 %     335       1.87 %     99.40 %     2,426       5.81 %     747       2.07 %     224.77 %
Total Net Sales
  $ 20,588       100.00 %   $ 17,946       100.00 %     14.72 %   $ 41,761       100.00 %   $ 36,013       100.00 %     15.96 %
 
 
27

 
 
Cost of Sales and Gross Profit Margin (amounts in thousands, in U.S. Dollars, except for percentages)
 
The following table sets forth the components of our cost of sales and gross profit both in absolute amount and as a percentage of total net sales. 
 
   
Three Month Periods Ended June 30,
   
Six Month Periods Ended June 30,
 
   
2011
   
2010
   
2011
   
2010
 
   
Amount
   
% of net sales
   
Amount
   
% of net sales
   
Amount
   
% of net sales
   
Amount
   
% of net sales
 
   
(Amounts in thousands, in U.S. Dollars, except
for percentages)
   
(Amounts in thousands, in U.S. Dollars, except
for percentages)
 
Net Sales
  $ 20,588       100.00 %   $ 17,946       100.00 %   $ 41,761       100.00 %   $ 36,013       100.00 %
O.E.M. Finished Goods
    11,332       55.04 %     10,490       58.45 %     23,189       55.53 %     21,371       59.34 %
Raw Materials
              %     331       1.84 %               %     483       1.34 %
Labor
              %     215       1.20 %               %     282       0.78 %
Overhead and Other Expenses
              %     73       0.41 %               %     118       0.33 %
                                                                 
Total Cost of Sales
    11,332       55.04 %     11,109       61.90 %     23,189       55.53 %     22,254       61.79 %
                                                                 
Gross Profit
  $ 9,256       44.96 %   $ 6,837       38.10 %   $ 18,572       44.47 %   $ 13,759       38.21 %

All of our products are manufactured by third parties, based on orders for our products that we receive from our distributors. Historically, we have outsourced to two types of manufacturers: (1) sub-contractors, which require us to provide them with the raw materials for our products, and (2) O.E.M. manufacturers, that supply their own raw materials. Beginning in 2009, we have shifted almost all of our outsourcing entirely to O.E.M. manufacturers. We did not use sub-contractors for manufacturing during the three months ended June 30, 2011 and such type of manufacturing accounted for less than 2% of net sales for the three months ended June 30, 2010.

Total cost of sales for the three and six months ended June 30, 2011 was $11,332 and $23,189, respectively, an increase of 2.01% from $11,109 for the same three-month period in 2010 and an increase of 4.20% from $22,254 for the same six-month period in 2010, primarily due to the increase in net sales. As a percentage of total net sales, our cost of sales was 55.04% and 55.53% for the three and six months ended June 30, 2011 respectively, down from 61.90% and 61.79% from the same three-month and six-month periods in 2010, respectively. Consequently, gross margin as a percentage of total net sales increased to 44.96% and 44.47% for the three and six months ended June 30, 2011, respectively, from 38.10% and 38.21% in the same periods in 2010, respectively. Our gross margin increased mainly due to average unit price increases of 140% and 229% during the three and six months ended June 30, 2011 over the comparable 2010 periods as well as outsourcing 100% of our manufacturing to O.E.M. manufacturers. 
 
The following tables set forth our total net sales, cost of sales, gross profit and gross margin of the geographic market segments for the periods indicated.

   
Three Months Ended June 30,
 
   
2011
   
2010
 
   
Net Sales
   
Cost of sales
   
Gross profit
   
Gross
margin
   
Net Sales
   
Cost of
sales
   
Gross
profit
   
Gross
margin
 
   
(Amounts in thousands, in U.S. Dollars, except for percentages)
 
       
Beijing
  $ 1,869     $ 1,041     $ 828       44.30 %   $ 984     $ 609     $ 375       38.11 %
Zhejiang
    4,162       2,318       1,844       44.31 %     3,040       1,883       1,157       38.06 %
Shandong
    2,365       1,317       1,048       44.31 %     2,202       1,363       839       38.10 %
Jiangxi
    1,772       987       785       44.30 %     1,749       1,084       665       38.02 %
Yunnan
    1,678       935       743       44.28 %     1,480       916       564       38.11 %
Shaanxi
    1,032       575       457       44.28 %     1,264       782       482       38.13 %
Liaoning
    1,629       908       721       44.26 %     1,483       917       566       38.17 %
Hubei
    2,277       1,269       1,008       44.27 %     2,198       1,361       837       38.08 %
Henan
    970       540       430       44.33 %     1,135       702       433       38.15 %
Guangxi
    1,395       777       618       44.30 %     1,176       728       448       38.10 %
Sichuan
    771       429       342       44.36 %     900       557       343       38.11 %
Fujian
    668       236       432       64.67 %     335       207       128       38.21 %
Total
  $ 20,588     $ 11,332     $ 9,256       44.96 %   $ 17,946     $ 11,109     $ 6,837       38.10 %
 
 
28

 
 
   
Six Months Ended June 30,
 
   
2011
   
2010
 
   
Net Sales
   
Cost of
sales
   
Gross
profit
   
Gross
margin
   
Net Sales
   
Cost of
sales
   
Gross
profit
   
Gross
margin
 
   
(Amounts in thousands, in U.S. Dollars, except for percentages)
 
       
Beijing
  $ 3,692     $ 2,062     $ 1,630       44.15 %   $ 1,936     $ 1,196     $ 740       38.22 %
Zhejiang
    8,215       4,589       3,626       44.14 %     5,722       3,535       2,187       38.22 %
Shandong
    4,670       2,609       2,061       44.13 %     4,684       2,894       1,790       38.22 %
Jiangxi
    3,500       1,955       1,545       44.14 %     2,947       1,823       1,124       38.14 %
Yunnan
    3,314       1,851       1,463       44.15 %     2,910       1,798       1,112       38.21 %
Shaanxi
    2,040       1,139       901       44.17 %     2,485       1,536       949       38.19 %
Liaoning
    3,217       1,797       1,420       44.14 %     3,269       2,019       1,250       38.24 %
Hubei
    4,495       2,511       1,984       44.14 %     4,676       2,889       1,787       38.22 %
Henan
    1,917       1,071       846       44.13 %     2,440       1,507       933       38.24 %
Guangxi
    2,755       1,539       1,216       44.14 %     2,426       1,499       927       38.21 %
Sichuan
    1,520       849       671       44.14 %     1,770       1,094       676       38.19 %
Fujian
    2,426       1,217       1,209       49.84 %     748       464       284       37.97 %
Total
  $ 41,761     $ 23,189     $ 18,572       44.47 %   $ 36,013     $ 22,254     $ 13,759       38.21 %

Selling, General and Administrative Expenses (amounts in thousands, in U.S. Dollars, except for percentages)

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2011
   
2010
   
2011
   
2010
 
   
$
   
% of
Total
Net Sales
   
$
   
% of
Total
Net Sales
   
$
   
% of
Total
Net Sales
   
$
   
% of
Total
Net Sales
 
   
(Amounts in thousands, in U.S. Dollars, 
except for percentages)
   
(Amounts in thousands, in U.S. Dollars, 
except for percentages)
 
Gross Profit
  $ 9,256       44.96 %   $ 6,837       38.10 %   $ 18,572       44.47 %   $ 13,759       38.21 %
Operating Expenses:
                                                               
Selling Expenses
    3,897       18.93 %     2,556       14.24 %     6,100       14.61 %     4,039       11.22 %
General and Administrative Expenses
    924       4.82 %     1,071       5.97 %     2,331       5.58 %     1,901       5.28 %
Total
    4,889       23.75 %     3,627       20.2 %     8,431       20.19 %     5,940       16.49 %
Income from Operations
  $ 4,367       21.21 %   $ 3,210       17.89 %   $ 10,141       24.28 %   $ 7,819       21.71 %
 
Selling expenses for the three months ended June 30, 2011 increased by 52.46% to $3,897 as compared to the same period in 2010, and increased by 51.03% to $6,100 for the six months ended June 30, 2011 as compared to for the same periods in 2010. The increase was mainly due to an increase in advertising expenses related to our marketing efforts in Beijing, Fujian and Zhejiang We expect that our selling expenses will continue to increase as we continue our marketing efforts to support our existing distribution network and penetrating potential new markets in these regions. As we completed the acquisition of our Fujian distributor’s retail network on June 30, 2011, we believe that our selling expenses will also increase as a percentage of total revenue and in absolute dollars.
  
 
29

 
 
General and administrative expenses decreased by 7.38% from $1,071 for the three months ended June 30, 2010 to $992 for the same period in 2011, and increased by 22.62% from $1,901 for the six months ended June 30, 2010 to $2,331 for the same period in 2011. The higher general and administrative expenses for the three months ended June 30, 2010 resulted from $292 of registration liquidated penalties accrued during the period. The full amount of the penalties, which arose in connection with our preferred and common share financings in the fourth quarter of 2009, had been accrued for as of December 31, 2010.   For the six months ended June 20, 2011, the increase was mainly due to the hiring of an outside consulting firm to assist us with brand marketing and positioning for our designs. As we completed the acquisition of the retail network of one of our distributors on of June 30, 2011, we believe that our general and administrative expenses will also increase as a percentage of total revenue and in absolute dollars.

 
Change in Fair Value of Derivative Liability (amounts in thousands, in U.S. Dollars)
 
We issued common stock purchase warrants to the investors in our financings completed in October, November and December 2009. These warrants are accounted for at fair value as derivative instruments and are marked-to-market each period, with changes in the fair value charged or credited to income each period and do not impact cash flow as these are non-cash charges. For the three months ended June 30, 2011 and 2010, we recorded gains of $357 and $2,166 respectively. For the six months ended June 30, 2011 and 2010, we recorded a gain of $579 and a loss of $175, respectively. In future periods, we may experience significant gains or losses, as the value of these warrants fluctuates in response to changes in our stock price.

Interest Income (amounts in thousands, in U.S. Dollars)

Interest income for the three and six months ended June 30, 2011 amounted to $22 and $57, respectively, compared to $18 and $44 for the same three-month and six-month periods in 2010.
 
Interest Expense (amounts in thousands, in U.S. Dollars)
 
Interest expense for the three and six months ended June 30, 2011 amounted to $0 and $8, respectively, compared to $16 and $37 for the same three-month and six-month periods in 2010.

Income Tax Expenses (amounts in thousands, in U.S. Dollars, except for percentages)

For the three months ended June 30, 2011 and 2010, we were subject to income tax rates of 16.8% and 16.9%, respectively. For the six months ended June 30, 2011 and 2010, we were subject to income tax rates of 25.1% and 27.5%, respectively. Income tax expense for the three and six months ended June 30, 2011 amounted to $984 and $2,536, respectively, compared to $911 and $2,107 for the same three-month and six-month periods in 2010. The increase in income tax expense was attributable to the increase in income from operations.

Liquidity and Capital Resources

Six Months Ended June 30, 2011 and 2010 (amounts in thousands, in U.S. Dollars, except for percentages)

Net cash provided by operating activities increased from $3,048 for the six months ended June 30, 2010 to $5,772 for the six months ended June 30, 2011, an increase of $2,724. This increase was mainly attributable to higher net income and an increase in our collection of accounts receivable offset by an increase in our inventories.

Net cash used in investing activities was $1,795 during the six months ended June 30, 2011, compared with $3,027 net cash used in investing activities in the same period of 2010. This increase was mainly due to the sale of the building that housed our discontinued manufacturing activities and the land use right for the land on which the building occupies for $1,143, and the maturity of our time deposit of $3,020. The increase was offset by cash used to acquire a business of $6,684 during the six months ended June 30, 2011.
 
Net cash used in financing activities was $612 during the six months ended June 30, 2011 as the result of a repayment of a short term bank loan, compared with net cash provided by financing activities of $2,325 in the same period of 2010 primarily as a result of a repayment by a director of $2,428 on March 29, 2010 offset by payments of a short term bank loan during the six months ended June 30, 2010.

As of June 30, 2011, we had cash and cash equivalents of $15,674, total current assets of $42,742 and current liabilities of $6,321. Our cash balance as of August 9, 2011 was $12,837. Included in total current liabilities of $6,241 as of June 30, 2011, is $987 of registration liquidated penalties in connection with our equity financings in the fourth quarter of 2009 which we plan to pay as soon as it is practicable to do so.

Contractual Obligations and Off-Balance Sheet Arrangements

Contractual Obligations

We have certain fixed contractual obligations and commitments that include future estimated payments. Changes in our business needs, cancellation provisions, changing interest rates, and other factors may result in actual payments differing from the estimates. We cannot provide certainty regarding the timing and amounts of payments.  
 
 
30

 
 
The following table summarizes our contractual obligations as of June 30, 2011, and the effect that these obligations are expected to have on our liquidity and cash flows in future periods.

   
  
Payments Due by Period
  
  
  
Total
  
  
Through
December
31, 2011
  
  
December 31,
2011
and Thereafter
  
  
  
(in thousands of dollars)
  
Contractual Obligations :
  
               
Operating Leases (1)
   
94
     
38
     
56
 
                         
Total Contractual Obligations:
 
$
94
   
$
38
   
$
56
 
 
 
(1)
Our lease commitments as of June 30, 2011, do not include the 13 retail store leases that we assumed from our Fujian distributor, which leases we assumed effective July 1, 2011. Once these leases have been evaluated, they will result in additional lease commitments.

Operating lease amounts include minimum lease payments under our non-cancelable operating leases for office facilities, as well as limited computer and office equipment that we utilize under certain lease arrangements.

Off-Balance Sheet Arrangements

Under the operating agreement between our subsidiary HK Dong Rong and our variable interest entity Yinglin Jinduren, it was agreed that, if any guarantee for the performance of Yinglin Jinduren for any contract or loan was required, HK Dong Rong would agree to provide such guarantee. To date, no such guarantees have been provided. We have not entered into any other financial guarantees or other commitments to guarantee the payment obligations of any third parties. We do not use off-balance sheet derivative financial instruments to hedge or partially hedge interest rate exposure nor do we maintain any other off-balance sheet arrangements for the purpose of credit enhancement, hedging transactions, or other financial or investment purposes. We have not entered into any derivative contracts that are indexed to our shares and classified as shareholder’s equity or that are not reflected in our consolidated financial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity. We do not have any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.
 
Item 3.       Quantitative and Qualitative Disclosures About Market Risk

We are a “smaller reporting company” as defined by Regulation S-K and as such, are not required to provide this information.

Item 4.       Controls and Procedures

As of June 30, 2011, we carried out an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our internal control over financial reporting was not effective at the reasonable assurance level.

Although the Company has a part-time chief financial officer who is a certified public accountant and uses outside consultants to assist in the preparation of its financial statements, the current on-site accounting staff is relatively inexperienced, and requires substantial training so as to meet with the higher demands necessary to fulfill the requirements of U.S. GAAP-based reporting and SEC rules and regulations. As a result, the ability of our financial control environment to mitigate a material misstatement from being prevented or detected remained lacking as of the evaluation date. The Company looks to take such other steps as necessary to address the weakness in its accounting staff, the effectiveness of which will not be known until the Company performs a test in connection with management’s tests of internal control over financial reporting to be undertaken as of December 31, 2011.

As discussed in the Company’s annual report on Form 10-K for the year ended December 31, 2010, the Company is taking the following remediation measures for its material weaknesses in internal control over financial reporting: (1) recruit sufficient on-site qualified accounting personnel; (2) set up an internal audit department and assign more resources to enhance the internal audit function, especially in the supervision of complex, non-routine transactions; (3) involve both internal accounting and operations personnel and outside contractors with technical accounting expertise, as needed, early in the evaluation of complex, non-routine transactions to obtain additional guidance as to the application of U.S. GAAP to such transactions; and (4) improve the interaction among our management, audit committee, and other external advisors. As of June 30, 2011, the Company had not completed any of these remediation measures.
 
 
31

 
 
Changes in Internal Control over Financial Reporting

There was no change in our internal control over financial reporting during the quarter ended June 30, 2011 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

Item 1.       Legal Proceedings.

None

Item 1A.    Risk Factors.

As of and for the three months ended June 30, 2011, there were no material changes in our risk factors from those disclosed in Part I, Item 1A, of our annual report on Form 10-K as of and for the year ended December 31, 2010.

Item 2.       Unregistered Sales of Equity Securities and Use of Proceeds.

During the three months ended June 30, 2011, the Company issued an aggregate of 39,800 shares of common stock to certain of the investors in the Company’s financing completed in November 2009 (the “Financing”), when these investors converted an aggregate of 39,800 shares of the Company’s series A convertible preferred stock issued to them in connection with the Financing. The shares of common stock were issued in accordance with and in reliance upon the exemption from securities registration afforded by Rule 506 of Regulation D under the Securities Act.

Item 3.       Defaults upon Senior Securities.

None.

Item 4.       Reserved.

Item 5.       Other Information.

On May 26, 2011, China Dong Rong entered into an Acquisition of Distributorship Agreement (the “Agreement”) with the Company's Fujian distributor, Xiamen Lianyu Commerce Co., Ltd. ("Lianyu"), to acquire Lianyu's retail distribution network of 13 stores in exchange for a payment of RMB 44,100,000 (approximately $6,684,000) (hereinafter the “Acquisition”). The Acquisition was completed on June 30, 2011. Pursuant to the Agreement, Lianyu's exclusive rights to distribute the Company's products in Fujian Province terminated as of July 1, 2011.The Company, its subsidiaries (including China Dong Rong) and controlled entities, as well as their respective officers and directors, do not have any relationship with, nor are they related to or affiliated with Lianyu or its officers and directors.

The foregoing description of the material terms of the Agreement is qualified in its entirety by reference to the full text of the Agreement, an English translation of which is included with this quarterly report on Form 10-Q as Exhibit 10.16.

Item 6.       Exhibits.

EXHIBIT INDEX

Exhibit
   
Number
 
Description
     
2.1 
 
Share Exchange Agreement (1)
3.1 
 
Articles of Incorporation (2)
3.2
 
Amendment to Articles of Incorporation (for 1-for-100 reverse stock split), filed with the Nevada Secretary of State on January 12, 2009 (9)
3.3
 
Articles of Merger filed on March 4, 2009 and effective March 20, 2009 (3)
3.4
 
Certificate of Correction filed on March 6, 2009 (3)
3.5
 
Certificate of Designation of Preferences, Rights and Limitations of Series A Convertible Preferred Stock, filed with the Nevada Secretary of State on October 23, 2009 (4)
3.6
 
Bylaws (2)
3.7
 
Amendment to the Bylaws (1)
4.1
 
Specimen Common Stock Certificate (2)
4.2
 
Specimen Series A Convertible Preferred Stock Certificate (4)
4.3
 
Form of Common Stock Purchase Warrant for the Preferred Shares Financing (4)
4.4
 
Form of Common Stock Purchase Warrant for the Common Shares Financing (5)
 
 
32

 

4.5
 
Form of Common Stock Purchase Warrant issued to American Capital Ventures, Inc. (15)
10.1
 
Consulting Services Agreement (1)
10.2
 
Operating Agreement (1)
10.3
 
Equity Pledge Agreement (1)
10.4
 
Option Agreement (1)
10.5
 
Voting Rights Proxy Agreement (1)
10.6
 
Form of Securities Purchase Agreement for the Preferred Shares Financing (4)
10.7
 
Form of Escrow Agreement for the Preferred Shares Financing (4)
10.8
 
Form of Securities Purchase Agreement for the Common Shares Financing (5)
10.9
 
Supplemental Agreement dated February 18, 2009 (7)
10.10
 
Form of Director Offer Letter entered into with Ying Zhang and Jianwei Shen (10)
10.11
 
Bridge Loan and Financing Agreement dated June 11, 2008 (14)
10.12
 
Form of Securities Purchase Agreement dated February 13, 2009 (11)
10.13
 
Form of Securities Purchase Agreement dated February 12, 2009 (11)
10.14
 
Loanout Agreement with Worldwide Officers, Inc. dated April 27, 2010 (12)
10.15
 
Director Offer Letter with Jianhui Wang dated June 1, 2010 (13)
10.16
 
Acquisition of Distributorship Agreement between China Dong Rong and Xiamen Lianyu Commerce Co., Ltd. dated May 26, 2011 *
14.1
 
Code of Ethics (6)
21.1
 
List of Subsidiaries (11)
31.1
 
Section 302 Certification by the Corporation’s Chief Executive Officer *
31.2
 
Section 302 Certification by the Corporation’s Chief Financial Officer *
32.1
 
Section 906 Certification by the Corporation’s Chief Executive Officer *
32.2
 
Section 906 Certification by the Corporation’s Chief Financial Officer *
99.1
 
Trademark License Contract for serial number 3871951 dated February 12, 2009 (11)
99.2
 
Trademark License Contract for serial number 3884844 dated February 12, 2009 (11)
99.3
 
Trademark License Contract for serial number 3884845 dated February 12, 2009 (11)
99.4
 
Trademark License Contract for serial number 4247545 dated February 12, 2009 (11)
99.5
 
Regional Distributorship Agreement between Yinglin Jinduren and C-002 of Mingzhu 100 Market dated May 25, 2009 (15)
99.6
 
Regional Distributorship Agreement between Yinglin Jinduren and Jinyang Commerce Co., Ltd. dated May 25, 2009 (15)
99.7
 
Regional Distributorship Agreement between Yinglin Jinduren and Jinduren Store, Tianqiao District, Jinan dated May 25, 2009 (15)
99.8
 
Regional Distributorship Agreement between Yinglin Jinduren and Clothwork Apparel, Wanma Plaza dated May 25, 2009 (15)
99.9
 
Land Use Right and Building Transfer Agreement between Yinglin Jinduren and Zhimeng Wu dated February 20, 2011 (16)
99.10
 
Property Transfer Agreement between Yinglin Jinduren and Zhimeng Wu dated January 25, 2011 (16)
99.11
 
Purchase Agreements between Yinglin Jinduren and its major suppliers for 2010 (16)
99.12
 
Purchase Agreements between China Dong Rong and its major suppliers for 2011 (16)

*
Filed herewith.

(1)
 
Filed on February 13, 2009 as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.
(2)
 
Filed on February 9, 2007 as an exhibit to our Registration Statement on Form SB-2, and incorporated herein by reference.
(3)
 
Filed on March 20, 2009 as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.
(4)
 
Filed on October 30, 2009 as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.
(5)
 
Filed on December 2, 2009 as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.
(6)
 
Filed on March 7, 2008 as an exhibit to our Annual Report on Form 10-K, and incorporated herein by reference.
(7)
 
Filed on February 20, 2009 as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.
(8)
 
Filed on April 15, 2009, as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.
(9)
 
Filed on December 17, 2009, as an exhibit to our Registration Statement on Form S-1, and incorporated herein by reference.
(10)
 
Filed on March 16, 2010, as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.
(11)
 
Filed on April 15, 2010, as an exhibit to our Annual Report on Form 10-K, and incorporated herein by reference.
(12)
 
Filed on May 3, 2010, as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.
(13)
 
Filed on June 3, 2010, as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.
(14)
 
Filed on August 27, 2010, as an exhibit to our Amendment to Registration Statement on Form S-1/A, and incorporated herein by reference.
(15)
 
Filed on October 27, 2010, as an exhibit to our Amendment No. 3 to Registration Statement on Form S-1/A, and incorporated herein by reference.
(16)
 
Filed on March 31, 2011, as an exhibit to our Annual Report on Form 10-K, and incorporated herein by reference.
 
 
33

 

SIGNATURES

In accordance with the requirements of the Exchange Act, the Registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
  
 
VLOV INC.
(Registrant)
     
Date: August 22, 2011
By:  
/s/ Qingqing Wu
 
   
Qingqing Wu
 
   
Chief Executive Officer
 
 
Date: August 22, 2011
By:
/s/ Bennet P. Tchaikovsky
 
   
Bennet P. Tchaikovsky
 
   
Chief Financial Officer
 
 
 
34