Attached files
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| 8-K - FORM 8-K - LOCAL Corp | a59955e8vk.htm |
Exhibit 99.1
| Local.com Corporate Overview August 2011 We Connect Local Merchants with Online Consumers |
| Safe Harbor Statement; Non-GAAP Financial Measures 2 Certain matters being discussed by Local.com's management today include forward looking statements which are made pursuant to the Safe Harbor provisions of section 21-E of the Securities Exchange Act of 1934. Investors are cautioned that statements which are not strictly historical statements, including statements concerning future expected financial performance, management objectives and plans for future operations, our relationships with strategic or other partners, the release of new products or services or enhancements to existing products or services, our expectations regarding potential acquisitions and the future performance of past acquisitions including our ability to realize expected synergies, trends in the market for our current or planned products or services, and market acceptance of our products or services, constitute forward looking statements. The forward looking statements include, but are not limited to, any statements containing the words "expect", "anticipate", "estimates", "believes", "should", "could", "may", "possibly", and similar expressions and the negatives thereof. These forward looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from the forward looking statements. Those risks and uncertainties are detailed in the company's filings from time to time with the Securities and Exchange Commission. The information contained in the forward looking statements is provided as of the date of such oral statements and the company disclaims any obligation to update such statements. This document includes the non-GAAP financial measure of "Adjusted Net Income/Loss" which we define as net income/loss excluding: provision for income taxes; interest and other income (expense), net; depreciation; amortization; stock based compensation charges, warrant revaluation charges and non-recurring items. Adjusted Net Income/Loss, as defined above, is not a measurement under GAAP. Adjusted Net Income/Loss is reconciled to net loss and loss per share, which we believe are the most comparable GAAP measures, in the company's press release dated August 3, 2011, as furnished on the Company's Form 8-K filed with the Securities and Exchange Commission on August 3, 2011. Management believes that Adjusted Net Income/Loss provides useful information to investors about the company's performance because it eliminates the effects of period-to-period changes in income from interest on the company's cash and marketable securities, expense from the company's financing transactions and the costs associated with income tax expense, capital investments, stock-based compensation expense, warrant revaluation charges, and non-recurring charges which are not directly attributable to the underlying performance of the company's business operations. Management uses Adjusted Net Income/Loss in evaluating the overall performance of the company's business operations. A limitation of non-GAAP Adjusted Net Income/Loss is that it excludes items that often have a material effect on the company's net income and earnings per common share calculated in accordance with GAAP. Therefore, management compensates for this limitation by using Adjusted Net Income/Loss in conjunction with GAAP net loss and loss per share measures. The company believes that Adjusted Net Income/Loss provides investors with an additional tool for evaluating the company's core performance, which management uses in its own evaluation of overall performance, and as a base-line for assessing the future earnings potential of the company. While the GAAP results are more complete, the company prefers to allow investors to have this supplemental metric since, with reconciliation to GAAP (as noted above), it may provide greater insight into the company's financial results. The non-GAAP measures should be viewed as a supplement to, and not as a substitute for, or superior to, GAAP net income or earnings per share. |
| Local.com Corporation Overview Founded in '99 Public (NASDAQ: LOCM) since 2004 Developed local search tech. in 2002 and began transition into local in 2005 Significant revenue and product diversification in past year ~200 employees with HQ Irvine, CA Our Customers Over 25MM consumers across over 100,000 owned/hosted websites Over 100 regional media publishers use our search & ad management solutions Over 35,000 small businesses customers use our advertising & hosting solutions Our Major Partners Google, Yahoo, Supermedia (superpages.com), ATTi (yellowpages.com) Financials (non-GAAP) 5 year 40% CAGR, interrupted in 2011 FY11 Revenue guidance: ~$85MM 3Q11 Revenue guidance: ~$21MM (up 35% QoQ) and <$1.9MM adjusted loss $13MM in cash with no debt1 3 "Over the next five years... 39% ($5.1 billion) of the ad spending on print yellow pages will VANISH as small businesses shift marketing budgets online." "Say Goodbye to Yellow Pages" A Borrell Associates report published July 2008 1. As of June 30, 2011 Our mission is to be the leading digital media company connecting local merchants with online consumers |
| Experienced Team with Strategy Discipline 4 Heath Clarke Chairman & CEO 20+ yrs exp VP eCommerce LanguageForce CEO/Founder AFP (Australia) Michael Plonski CTO 15+ yrs exp SVP/CIO & COO Digital Martha Stewart Living Omnimedia VP, CTO Tribune Information Systems, Tribune Interactive Ken Cragun CFO 20+ yrs exp CFO Modtech SVP MIVA CFO ImproveNet CFO NetCharge.com CPA; Big 4 Exp. Richard Szatkowski SVP, GM O&O, Network 15+ yrs exp SVP, Autobytel SVP/GM, Miva Malcolm Lewis SVP, GM Social Buying 15+ yrs exp Founder, Fablistic SVP/GM, Local.com Sr. Management, Oracle Corporation Mike Sawtell COO 20+ yrs exp Chairman & CEO, DigitalPost Interactive Pres. & COO , Interchange Corp. (now Local.com Corp.) COO & VP of Sales, Informative Research Management, Northrop Grumman Corp. & General Dynamics |
| 4Qs Change, Challenge, Transformation Return to Growth 5 Revenue 3Q09 introduced ad feed product Acquired Octane360 - SEO & web hosting platform 4Q>2Q Yahoo/Bing impact Acquired Rovion rich media ad platform Acquired Krillion shopping data platform Launched Spreebird (daily deals) Acquired Screamin' Media Group (daily deals) Google ad feed begins 3Q10+ phase out feed product as non-core Revenue Diversified between partners Diversified outside search ecosystem Products Expanded range Diversified outside search ecosystem Traffic Record organic growth Technology Platform Expanded Differentiated Team Refined Streamlined |
| Better Differentiation with a Greatly Enhanced Product Suite 6 Regional Media Publishers Local Merchants Consumers Local Premium Subscription ads on Local.com Web Hosting Basic product for ~$15/month LocalConnect Directory Solution Local search tab for newspaper/ tv/radio station websites Exact Match Solutions Three ad products: SEO, display and social media ad packages Deals via Spreebird.com New Exact Match products coming soon ecommerce, mobile etc Outside search ecosystem All products connect local merchants to online consumers Rovion Ad Management Platform Rich media ad management Krillion Shopping Solution Local shopping directory 2010 2011 Local.com Local search engine Krillion.com Local shopping engine Spreebird.com Deal-of-the-day & travel deals |
| Consumer Properties 7 A record 83MM MUVs in 2Q11 Almost 40% of traffic was organic (record level) Balance of traffic via SEM (Google/Yahoo/Bing) All users doing local+commercial searches 100,000 Sites Either owned or hosted on our platform Business search and more on Local.com Daily deals and travel deals on Spreebird.com Local product info on Krillion.com 1,400 regional media websites 100,000 geo-category websites Consumers Provided Local business listings Local product info for 70k products from 60k retailers nationwide Coupons, specials, daily deals and travel deals Events, activities, topics, reviews & more Apps & Mobile Web Coming soon Local shopping info embedded in rich media display ads Engage via mobile web & apps (coming soon) Data published across Consumer Properties |
| Custom rich media display units Premium placement on Local.com Unique call to action Targeted business-specific images Top leader board placement Interactive user experience $199/month Expanding Small Business Product Suite Our Products Connect Local Merchants with Online Consumers Targeted lead generation website High ranking site on Google, Bing, & Yahoo Unique & relevant SEO optimized content Custom lead capture form Google Places, Bing Places, Yahoo Local optimized $149/month Live - May 10 Live - May 20th Social media presence on Facebook & Twitter Custom business social profile design with monthly articles and tips Fully managed social community Facebook applications to grow your community Social share & connect icons for your website $129/month Beta - July 18th 8 |
| 9 Rich media ad management platform RAMP enables regional media publishers/retailers/ agencies & web publishers to provide: Agency quality creative with web-based drag-and- drop interface Digital assets and content libraries Ad creation console for expandable, floating, pre- page interstitial banners & InPerson ad unit Saves time and money No need for flash ad programmers Lower cost, faster turnaround ad production Expanding Regional Media Product Suite LocalConnect Small business directory & variety of widgets SEO friendly increases publisher's site traffic Monetized by Local.com - we share revenues Krillion shopping directory coming soon 100 Publisher Partners Primarily newspaper websites, but also tv, radio stations and cityguides Over 1,400 sites including... WashingtonPost.com; Newsday.com, SanFrancisco.com |
| Spreebird Daily Deals - It's Different 10 Top Ten deal-of-the-day business (by markets) Acquired Screamin' Daily Deals July 2011 Fourteen markets with plans for 20+ by EOY11 Deals is an exciting new local performance ad product Closes the online-offline advertising gap: "Did my online ad drive traffic to my store?" SMBs only pay when we drive a customer to their register Enables us to deploy a direct sales force (first time ever) Develop relationship with local merchants via feet on the street for initial sale We then farm the advertiser relationship, selling our new ad bundles To us, schools are a 'hyperlocal node' because our target demographic typically touches a school twice each day Spreebird partners with a school, which then promotes us Mom gets a great deal from local merchants via Spreebird Spreebird donates back to the school in the name of the merchant Merchant becomes 'community hero', leading to local branding and repeat hyperlocal business from a desirable demographic School Rewards: Each time a soccer-mom saves money on great, hyperlocal Spreebird deals, we donate 10% of our gross profit back to the kids' school in the merchant's name. Hyperlocal node Local merchant Target: Soccer Mom |
| Our Target Demographic Over half of our traffic is the 'Soccer Mom' demographic Aged between 25-45 with one child or more at home Controls significant portion of the household purse strings Typically spends 80% of that money within 20 miles of home 89% of in-store purchasers in key categories have conducted online research** 82% of people visiting local search sites follow-up with offline action (store visit/call)* Soccer mom + local + commercial = ad sponsors Local.com site monetization ~$100+ RPM 11 Search Term Click Bids* Premium Restaurant $0.22 577% San Francisco Restaurant $1.27 577% Credit Union $0.45 116% Seattle Credit Union $0.52 116% Plumber $2.60 275% Plumber Los Angeles $7.14 275% Moving Company $2.35 252% Denver Moving Company $5.93 252% Divorce Attorney $2.03 186% Divorce Attorney Las Vegas $3.77 186% Auto Repair $1.97 157% Dallas Auto Repair $3.09 157% Wedding Florist $0.51 278% Orlando Wedding Florist $1.42 278% Hotel $0.99 138% New York City Hotel $1.37 138% * Bids as of January 6, 2011 ** TMP/Yahoo-comScore study - 2007 Advertisers often pay more for local keywords... |
| Unique Local Technology Portfolio 12 Multiple databases with millions of SMB listings to validate business information We crawl the web and use our proprietary Keyword DNA(tm) + web indexing algorithms to generate all our search results Ingest real-time ad and data feeds from multiple partners Syndicates those feeds to over 100,000 sites A fully featured group- buying distribution platform Personalization engine driving enhanced user experience API, RSS, widget syndication for our regional media network and planned partners Rich media ad management and serving platform Automated creation, production, management and serving of ads Rovion 'in-person' video unit Green screen studios & network Highly scalable geo- category domain acquisition Automated website hosting & mgt. features Content marketplace for the procurement, creation, payment and management of custom local content for SMB websites Pulls real-time product inventory directly from manufacturers, retailers Data aggregation and normalization technologies and know-how Product-based search results 8 patents issued, 9 pending in local/mobile/data/display |
| Financial Performance 13 Rapidly growing company in a rapidly growing market Beneficiary of secular trend towards online ad spend by SMBs Extensive technology platform and differentiated product portfolio Attractive Position in Fast Growing Markets Growing revenue streams with strong growth potential Higher margin products that improve operating leverage over time Experienced executive team focused on execution with strategy discipline Strong Operating Model with Experienced Leadership Team Completing a Business Transformation Adjusted Net Income (Loss) = Net income (loss) before interest, taxes, depreciation, amortization, stock-based compensation, warrant revaluation charges, and non-recurring Items |
| Return to Growth 14 Revenue Projecting 35% revenue growth from 2Q11 to 3Q11 Lower loss - tbd based on performance of new ad feed configuration and recent acquisitions |
| 2Q11 Balance Sheet & Capitalization 15 Key Balance Sheet Items (in thousands) Capitalization (in thousands) June 30, 2011 Cash $13,482 Accounts Receivable 10,981 Total Assets 65,546 Total Debt - Total Liabilities 12,731 Shareholders Equity $52,815 June 30, 2011 Common stock 21,274 Options 1 (Avg. Exercise Price $4.82) 4,258 Warrants 1 (Avg. Exercise Price $7.11) 1,478 Fully Diluted 27,010 Options and warrants represent approximately $31MM in cash Additional Data: In August 2011 the Company closed on a $12 million credit facility; $5 million outstanding as of August 8, 2011. Total authorized shares 65,000,000 common and 10,000,000 preferred In January 2011 the Company completed a public offering of 4.6 million shares at a price of $4.25 per share. Net proceeds of $18.2 million |
| Why Invest in Local.com? 16 Rapidly growing company in a rapidly growing market Beneficiary of secular trend towards online ad spend by SMBs Extensive technology platform and differentiated product portfolio An Attractive Position in Fast Growing Markets Growing revenue streams with considerable future growth potential Proprietary products that improve operating leverage over time Experienced executive team focused on execution with strategy discipline Strong Operating Model with Experienced Leadership Team Four quarters of change, challenge and transformation Not just a search engine - a media business with greater product differentiation Projecting a return to strong growth with greater revenue diversification Completing a Business Transformation |
| 17 Thank You Heath Clarke Chairman & Chief Executive Officer hclarke@local.com Ken Cragun Chief Financial Officer kcragun@local.com 949.784.0800 http://corporate.local.com |
| We Operate in the High Growth Online Advertising Market 18 JiWire; Q1 2011 We compete in several high-growth local ad segments... Local search - 14.2% 2011-2012 Display/rich media - 15.5% 2011-2012 Deal-of-the-day - extreme growth Borrell Associates; 2010 Kelsey Group; March 2011 Deal of the Day/Group Buying |
| Reconciliation: Adjusted Net Income to GAAP Net Income 19 |
| Reconciliation: Adjusted Net Income to GAAP Net Inc - Qtrly 20 |
| P&L Trend - Annual 21 Adjusted Net Income (Loss) = Net income (loss) before interest, taxes, depreciation, amortization, stock-based compensation, warrant revaluation charges, and non-recurring Items |
| P&L Trend - Quarterly 22 Adjusted Net Income (Loss) = Net income (loss) before interest, taxes, depreciation, amortization, stock-based compensation, warrant revaluation charges, and non-recurring Items |