Attached files
| file | filename |
|---|---|
| 8-K - MACE SECURITY INTERNATIONAL, INC. 8-K - MACE SECURITY INTERNATIONAL INC | a6797028.htm |
| EX-99.1 - EXHIBIT 99.1 - MACE SECURITY INTERNATIONAL INC | a6797028ex991.htm |
Exhibit 99.2
2011 Stockholders Meeting New York City presented by Dennis Raefield, CEO July 14, 2011
Past review Mace was a troubled company with many issues from the past We have worked through them all
Past review INS chargesStatus: settled 2008Cost/Loss: ~$3MNadel Ponzi Scheme InvestmentStatus: partial withdrawal 2008Cost/Loss: ~$2.2M
Past review Ex-CEO Severance ArbitrationStatus: concluded 2010Cost/Loss: ~$5.9MEPA Vermont chargesStatus: settled 2010Cost/Loss: ~$1MSale of Linkstar Digital Media Status: divested 2011Cost/Loss: ~$9.5M
Past review Sale of Car Washes (12 sold) Status: ongoing- 3 left, 1 in contract Cost/Loss: ~$1.8MSale of IVS non security video distributor Status: close to sale Cost/Loss: ~breakeven
Past review Balance Sheet write-down's and expenses to settle all these past issues:Total-$23.4M Ongoing Operational Losses Mace has not made money since 2004
So where are we now? Three operating divisions-all securityMace Personal Defense-profitable Mace Security Products-small loss Mace Central Station- profitable 3 car washes held as discontinued operations- running at breakeven One car wash under contract-$2.1M One TX warehouse for sale- $2.2M
So where are we now? Total external debt: $1.3M: consisting of 1st mortgages, operating leases, and International LOC’s$2.075M debt with Merlin Partners Cash on hand before rights offering ~$1.8M Estimate to be raised from Rights Offering: $9-13M
2010 Financial Performance Mace Security International, Inc. Security Segment Revenue Summary by Quarter 6,000 5,000 4,000 3,000 2,000 1,000 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11
2010 Financial Performance Mace Security International, Inc. Gross Margin Summary by Last 4 Quarters in thousands (000’s omitted) 31.4% 31.2% 31.0% 30.8% 30.6% 30.4% 30.2% 30.0% 29.8% 29.6% 29.4% 4 Quarters Ending 3/31/10 4 Quarters Ending 3/31/11 Security Gross Margin
2010 Financial Performance Mace Security International, Inc. 14,000, SG&A Expense Summary by Previous 4 Quarters in thousands (000's omitted) 10,000 12,000 4,000 6,000 8,000 SG&A Expense ‐ 2,000 , 3/31/10 3/31/11 Quarters Ending Quarters Ending
2010 Financial Performance Mace Security International, Inc. Operating Loss Summary by Last 4 Quarters in thousands (000's omitted) 16,000 18,000 20,000 8 000 10,000 12,000 14,000 Revenues Operating Loss Adj Operating Loss 2,000 4,000 6,000 8,000 ‐ 4 Quarters Ending 3/31/10 4 Quarters Ending 3/31/11
2010 Financial Performance 2010 Financial Performance Mace Security International, Inc. 180 200 Headcount Reduction 120 140 160 60 80 100 Series1 ‐ 20 40 6/30/2008 12/31/2008 12/31/2009 12/31/2010 3/31/2011
And where are we going? Moving towards a single company structureProtecting You Your Family Your Business Law Enforcement
A broad marketing focus covering all aspects of future trends TraditionalSocial media Email Blasts Rebranding Repackaging The Mace brand has been underdeveloped- new focus
Currently: 5200 fans
Targeted Email Marketing
Experience a brighter world with MACE Personal Defense Electronic Security Central Station Monitoring. www.mace.com www.macepro.com www.macecs.com
Flip & Grip The original Mace Brand pepper spray Pepper Gel Maximum strength long-range formula sticks on contact Pepper Gun Delivers a targeted stream of pepper spray up to 20 feet! www.mace.com
MaceXpo & ISC West 2011
Postcard Mailers Corporate Media Kit Brochure
Mace Security Products Catalog
COMPACT SLIM STANDARD MEGA Mace Pepper Spray Mace Pepper Spray Premium Mace Pepper Spray Premium UV Mace Pepper Spray Premium UV+ Leather Plus Pepper Gard No products Key Case Keyguard Premium Baton Pen Defender Fogger Pepper Gun Hot Pink Sport Foam Gel Gel Foam Triple-Action Triple-Action Fogger
New www.mace.com website 2H 2011
Central Station Oriented Products Focus on products that generate RMR for our Central Station 2H 2011
Central Station or Self-Monitored Home Security Solutions Medical Alarm Series for PERs PSTN or GPRS/GSM CommunicationsEmergency Call with 2-Way VoiceWrist and Neck Panic Alarm PendantsPortable Talking Pendant 100m range Wireless Alarm & Video Series IP WiFi and GPRS/GSM CommunicationsWeb Browser for Monitoring & Control Wireless PIR & IP Cameras for alarm verificationFull line of wireless sensors and accessories 2H 2011
Central Station Monitored Security Solutions Outdoor Motion Viewer The Outdoor MotionViewer combines a passive infrared motion sensor, a digital video camera, and infrared illuminators into a single wireless battery powered security device. This rugged device is ideal to secure outdoor assets and remote facilities. Launched- over 600 monitored
MaceBuddi Central Station Monitored Personal GPS Tracker & Emergency Locator Find & Track Anytime Anywhere Geo-Fencing Boundary Alert Travel Speed or Non Motion Alert Emergency Panic Call Alert Simplest solution 2H 2011
MaceTracker Central Station Monitored Personal GPS Tracker & Emergency Locator Find & Track Anytime Anywhere Geo-Fencing Boundary Alert Travel Speed or Non Motion Alert Emergency Panic Call Alert 4 Speed Dial Numbers 21-Contact list numbersProgrammed via the web- no accidental deletions Undergoing testing
MaceApp Central Station Monitored Personal GPS Tracker & Emergency Locator Find & Track Anytime Anywhere Geo-Fencing Boundary Alert Travel Speed or Non Motion Alert works on iPhone, Android, and Blackberry phones Resides as an app, no new hardware Lowest cost solution Undergoing testing
Consumer products for www.mace.com Focus on products that are DIY and simple to install 2H 2011
Personal Security Devices for mace.com DIY consumers 2H 2011 Mini Video Event Recorder DVR with built-in Camera and PIRAutomatic video recording on motionUSB for video clip playback on PCCharger or Battery operation 3G Wireless Video Alarm Camera Arm and Disarm like an Alarm System Camera with PIR Motion DetectionNotifies you via SMS, MMS, or E-mailRemotely control from mobile phone Vehicle Video & GPS Recorder Front & Rear Facing Video Cameras G-Shock Sensor & GPS Record Continuous or on Shock USB for video clip playback on PC with Google maps
Launched Q2 2011Two Camera Models launched Wireless NVR & LCD Q3- 2011
Summary Mace has survived a deep recession and a myriad of prior issuesWe have shed non-core and underperforming assets We will be re-financed shortlyOur vision for the future is clear: RMR and personal security and safetyWatch us grow…
Mace Security International OTCQB: mace Thank you for attending