Exhibit 99.1

				Orange 21 Inc. 2070 Las Palmas Drive Carlsbad, CA 92009 PH: (760) 804-8420 FX: (760) 804-8442

ORANGE 21 INC. REPORTS FINANCIAL RESULTS FOR THE THREE MONTHS ENDED MARCH 31, 2011 AND ANNOUNCES INVESTOR CONFERENCE CALL

For Immediate Release: May 16, 2011

CARLSBAD, Calif. — Orange 21 Inc. (OTCBB:ORNG) today announced financial results for the quarter ended March 31, 2011.

Consolidated net sales decreased by $1.6 million to $6.7 million for the three months ended March 31, 2011 from $8.3 million for the three months ended March 31, 2010.

The majority of the $1.6 million decrease in net sales was attributable to the sale and deconsolidation of our former Italian manufacturing subsidiary, LEM, S.r.l. (“LEM”), on December 31, 2010.  LEM’s net sales of products manufactured for third parties of approximately $900,000 were included in the Company’s consolidated results for the three months ended March 31, 2010. No such sales were included in the Company’s consolidated results for the three months ended March 31, 2011. In addition, the Company had approximately $400,000 less in sales from closeouts during the three months ended March 31, 2011, compared to the three months ended March 31, 2010, as a result of changes in inventory mix. Domestic net sales represented 93% and 79% of total net sales for the three months ended March 31, 2011 and 2010, respectively, with this increase in percentage being primarily due to the sale and deconsolidation of LEM as of December 31, 2010.  International net sales represented 7% and 21% of total net sales for the three months ended March 31, 2011 and 2010, respectively.

Gross margin increased by 600 basis points to 51% for the three months ended March 31, 2011 compared to 45% for the three months ended March 31, 2010, primarily attributable to the sale and deconsolidation of LEM as of December 31, 2010, and, to a lesser extent, less in sales from closeouts during the three months ended March 31, 2011, when compared to the three months ended March 31, 2010.

We incurred a net loss of $1.6 million for the three months ended March 31, 2011, compared to a net loss of $937,000 for the three months ended March 31, 2010.  The net losses for the three months ended March 31, 2011 and 2010, included $139,000 and $134,000, respectively, in non-cash share-based compensation costs calculated in accordance with FASB authoritative guidance.

“We are encouraged by the positive impact on our gross margin performance due to the sale of LEM combined with the reduction in close-out sales; however, we are disappointed with the approximately 9% quarter-over-quarter decline in sales, excluding the impact of LEM,” said Orange 21 Chairman of the Board of Directors Seth Hamot. “With the new management team in place as of mid-April, we hope to see improvements to the business in the future.”

Carol Montgomery, Orange 21 Chief Executive Officer, said: “The organization anticipates being able to move from managing within a turnaround environment, to one which can focus on growing the business in the future, I am thrilled to team with Michael Marckx. His knowledge of the core consumer and innovative marketing orientation, combined with my experience building sunglass businesses, will bring complimentary skills leading a capable team which is eager to execute and win.”

Orange 21 President Michael Marckx added: “We are optimistic that we can improve our sales execution and implement growth strategies to recapture our market position. Our team is initially focusing on the marketing, product development and sales programs to leverage the core SPY Optic^™ brand.”

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Investor Conference Call

We invite you to join us for an investor conference call on Thursday, May 19, 2011 at 1:30 p.m. PDT. The dial-in number for the call in North America is 1-866-383-7989 and 1-617-597-5328 for international callers. The participant pass code is 95746908. The call will also be webcast live on the Internet and can be accessed by logging on at www.orangetwentyone.com.

The webcast will be archived on the Company’s website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on May 19, 2011. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 81061744.

About Orange 21 Inc.

Orange 21 designs, develops and markets premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands SPY Optic^™, O’Neill^®, Margaritaville^® and Melodies by MJB^®.

Safe Harbor Statement

This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology. Specifically, comments in this press release regarding our ability to maintain or improve our increase in gross margin percentage, our ability to maintain the reduced level of low margin close-out sales, our ability to improve and grow the business, our ability to move from a turnaround environment, improvement of sales execution, implementation of growth strategies to recapture our market position, and the ability to leverage the core SPY Optic^™ brand are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. dollar, Canadian dollar and Euro; changes in commodity prices; our ability to source raw materials and finished goods at favorable prices; risks related to the limited visibility of future orders; our ability to continue to develop, and introduce innovative new products in a timely manner; our ability to forecast future demand; the ability of our key foreign product suppliers to continue to supply to our forecasted demand, our ability to identify and execute successfully cost-control initiatives without adversely impacting sales; the performance of new products and continued acceptance of current products; our execution of strategic initiatives and alliances; uncertainties associated with intellectual property protection for our products; our ability to obtain additional capital, the ability of our new management team to positively impact the business, and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

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ORANGE 21 INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(Thousands, except number of shares and per share amounts)

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ORANGE 21 INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(Thousands, except per share amounts)

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