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EX-31.1 - OmniaLuo, Inc.v222446_ex31-1.htm
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EX-32.1 - OmniaLuo, Inc.v222446_ex32-1.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 10-Q
 
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended March 31, 2011
 
OR

o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ________________ to _________________
 
Commission File Number 000-52040
 
OMNIALUO, INC.
(Name of Small Business Issuer in Its Charter)

State of Delaware
88-1581799
(State of Incorporation)
(IRS Employer I.D. Number)

Room 101, Building E6
Huaqiaocheng East Industrial Park
Nashan District
Shenzhen 518053
The People’s Republic of China
(Address of principal executive offices)
 
(+86) 755 - 8245 - 1808
(Registrant’s telephone number, including area code)
 
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes x     No o

Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Date File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to submit and post such files). Yes No x
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filero
Accelerated filero
Non-accelerated filer o  (Do not check if a smaller reporting company)
Smaller reporting companyx

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    
Yes No x

The number of shares outstanding of the issuer’s common stock, $0.01 par value per share, as of May 16, 2011, was 22,840,000.
 


 
 
 

 

OMNIALUO, INC.

INDEX
 
TABLE OF CONTENTS
 
       
Page
   
Forward-Looking Statements
  3
         
Part I.
 
Financial Information
  4
Item 1.
 
Financial Statements
  4
   
(a) Condensed Consolidated Statements of Income and Comprehensive Income for the Three Months Ended March 31, 2011 and 2010 (Unaudited)
  6
    (b) Condensed Consolidated Balance Sheets as of March 31, 2011 (Unaudited) and December 31, 2010   7
   
(c) Condensed Consolidated Statements of Cash Flows for the Three Months Ended March 31, 2011 and 2010 (Unaudited)
  8
   
(d) Notes to Condensed Consolidated Financial Statements for the Three Months Ended March 31, 2011 and 2010 (Unaudited)
  9
         
Item 2.
 
Management’s Discussion and Analysis of Financial Condition and Results of Operations
  22
Item 3.
 
Quantitative and Qualitative Disclosures about Market Risk
  25
Item 4
 
Controls and Procedures
  25
         
Part II
 
Other Information
  25
Item 1.
 
Legal Proceedings
  25
Item 1A
 
Risk Factors
  26
Item 2.
 
Unregistered Sales of Equity Securities and Use of Proceeds
  26
Item 3.
 
Defaults Upon Senior Securities
  26
Item 4.
 
Reserved
  26
Item 5.
 
Other Information
  26
Item 6.
 
Exhibits
  26
Signatures
 
 
  27
         
Exhibits
 
 
   
         
Certifications
 
 
   
 
 
2

 
 
OMNIALUO, INC.

FORWARD-LOOKING STATEMENTS

The discussions of the business and activities of OmniaLuo, Inc. (together with its direct and indirect subsidiaries, “we,” “us,” “our” or “the Company”) set forth in this Form 10-Q and in other past and future reports and announcements by the Company may contain forward-looking statements and assumptions regarding future activities and results of operations of the Company.  You can identify these statements by the fact that they do not relate strictly to historical or current facts. Forward-looking statements involve risks and uncertainties. Forward-looking statements include statements regarding, among other things, (a) our projected sales, profitability, and cash flows, (b) our growth strategies, (c) anticipated trends in our industry, (d) our future financing plans and (e) our anticipated needs for working capital. They are generally identifiable by use of the words "may," "will," "should," "anticipate," "estimate," "plans," “potential," "projects," "continuing," "ongoing," "expects," "management believes," "we believe," "we intend" or the negative of these words or other variations on these words or comparable terminology. These statements may be found under "Management's Discussion and Analysis of Financial Condition and Results of Operations” as well as in this Form 10-Q generally. In particular, these include statements relating to future actions, prospective products or product approvals, future performance or results of current and anticipated products, sales efforts, expenses, the outcome of contingencies such as legal proceedings, and financial results.
 
Any or all of our forward-looking statements in this report may turn out to be inaccurate. They can be affected by inaccurate assumptions we might make or by known or unknown risks or uncertainties. Consequently, no forward-looking statement can be guaranteed. Actual future results may vary materially as a result of various factors, including, without limitation, the risks outlined under "Risk Factors" and matters described in the most recent Form 10-K filed by the Company. In light of these risks and uncertainties, there can be no assurance that the forward-looking statements contained in this filing will in fact occur. You should not place undue reliance on these forward-looking statements.

We undertake no obligation to update forward-looking statements to reflect subsequent events, changed circumstances, or the occurrence of unanticipated events.

 
3

 
 
PART I. FINANCIAL INFORMATION

Item 1. Financial Statements
OmniaLuo, Inc.

Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010
(Stated in US dollars)
 
 
4

 
 
OmniaLuo, Inc.
Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010
Index to Condensed Consolidated Financial Statements
 
   
Pages
 
       
Condensed Consolidated Statements of Income and Comprehensive Income
    6  
         
Condensed Consolidated Balance Sheets
    7  
         
Condensed Consolidated Statements of Cash Flows
    8  
         
Notes to Condensed Consolidated Financial Statements
    9 - 21  
 
 
5

 
 
OmniaLuo, Inc.
Condensed Consolidated Statements of Income and Comprehensive Income
For the three months ended March 31, 2011 and 2010
(Stated in US Dollars)
 
   
Three months ended
March 31,
(Unaudited)
 
   
2011
   
2010
 
             
Revenues
  $ 2,314,471     $ 1,895,214  
Cost of revenues
    (854,659 )     (799,407 )
                 
Gross profit
    1,459,812       1,095,807  
                 
Expenses
               
General and administrative expenses
    544,696       434,445  
Depreciation
    72,459       72,755  
Selling and marketing expenses
    567,340       440,595  
                 
      1,184,495       947,795  
                 
Income from operations
    275,317       148,012  
Interest income
    13,442       846  
Other income
    10,721       3,359  
Finance costs
    (9,964 )     (54,148 )
                 
Income before income taxes
    289,516       98,069  
Income taxes - Note 4
    (35,974 )     (20,473 )
                 
Net income
  $ 253,542     $ 77,596  
                 
Other comprehensive income
               
Foreign currency translation adjustments
    41,068       55  
                 
Comprehensive income
  $ 294,610     $ 77,651  
                 
Earnings per ordinary share - Note 5
               
-  Basic and diluted
  $ 0.01     $ 0.00  
                 
Weighted average number of shares outstanding
               
-  Basic and diluted
    22,840,000       22,840,000  
 
See the accompanying notes to condensed consolidated financial statements.
 
 
6

 
 
OmniaLuo, Inc.
Condensed Consolidated Balance Sheets
As of March 31, 2011 and December 31, 2010
(Stated in US Dollars)

   
As of
   
As of
 
   
March 31,
2011
   
December 31,
2010
 
   
(Unaudited)
       
ASSETS
           
Current assets
           
Short-term investments - Note 3
  $ 458,010     $ -  
Cash and cash equivalents
    377,944       1,629,530  
Trade receivables, net - Note 6
    2,050,125       1,511,102  
Inventories, net - Note 7
    3,758,099       4,063,135  
Other receivables and deposits - Note 8
    4,304,068       3,862,525  
Restricted cash
    -       455,100  
Deferred tax asset
    28,155       44,054  
                 
Total current assets
    10,976,401       11,565,446  
Property and equipment, net - Note 9
    544,356       594,545  
                 
TOTAL ASSETS
  $ 11,520,757     $ 12,159,991  
                 
                 
                 
LIABILITIES
               
Current liabilities
               
Short-term secured bank loan - Note 11
  $ -     $ 986,050  
Current maturities of long-term secured bank loan - Note 12
    366,408       280,645  
Trade payables
    1,425,890       1,387,804  
Loan from a stockholder - Note 13
    8,002       8,005  
Other payables, deposits received and accrued expenses - Note 14
    2,767,453       2,750,464  
Income tax payable
    19,908       -  
                 
Total current liabilities
    4,587,661       5,412,968  
Long-term secured bank loan - Note 12
    824,418       932,955  
                 
TOTAL LIABILITIES
    5,412,079       6,345,923  
                 
COMMITMENTS AND CONTINGENCIES - Note 16
               
                 
STOCKHOLDERS’ EQUITY
               
Common stock: par value $0.01 per share
               
Authorized 40,000,000 shares; issued and outstanding 22,840,000 shares
    228,400       228,400  
Preferred stock: par value $0.01 per share
               
Authorized 10,000,000 shares; none issued and outstanding
    -       -  
Additional paid-in capital
    9,280,977       9,280,977  
Statutory reserve
    568,115       568,115  
Accumulated other comprehensive income
    1,076,066       1,034,998  
Accumulated deficit
    (5,044,880 )     (5,298,422 )
                 
TOTAL STOCKHOLDERS’ EQUITY
    6,108,678       5,814,068  
                 
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY
  $ 11,520,757     $ 12,159,991  

See the accompanying notes to condensed consolidated financial statements.
 
 
7

 
 
OmniaLuo, Inc.
Condensed Consolidated Statements of Cash Flows
For the three months ended March 31, 2011 and 2010
(Stated in US Dollars)
 
   
Three months ended
March 31,
(Unaudited)
 
   
2011
   
2010
 
Cash flows from operating activities
           
Net income
  $ 253,542     $ 77,596  
Adjustments to reconcile net income to net cash used in operating activities:
               
  Depreciation
    72,459       72,755  
  Income taxes
    16,130       20,473  
  Loss on disposal of property and equipment
    -       373  
  Share-based compensation
    -       23,757  
Changes in operating assets and liabilities:
               
  Trade receivables
    (527,661 )     102,184  
  Inventories
    329,954       (160,226 )
  Other receivables and deposits
    (415,507 )     77,363  
  Trade payables
    29,118       256,876  
  Other payables, deposits received and accrued expenses
    2,539       (819,964 )
  Income tax payable
    19,844       -  
                 
Net cash flows used in operating activities
    (219,582 )     (348,813 )
                 
Cash flows from investing activities
               
Acquisition of property and equipment
    (18,642 )     (10,356 )
Acquisition of short term investments
    (456,540 )     -  
Proceeds from disposal of property and equipment
    -       56  
                 
Net cash flows used in investing activities
    (475,182 )     (10,300 )
                 
Cash flows from financing activities
               
(Repayment of) proceeds from bank loans
    (1,019,606 )     1,415,173  
Decrease (increase) in restricted cash
    456,540       (439,950 )
Loan from a stockholder
    -       172  
                 
Net cash flows (used in) provided by financing activities
    (563,066 )     975,395  
                 
Effect of foreign currency translation on cash and cash equivalents
    6,244       243  
                 
Net (decrease) increase in cash and cash equivalents
    (1,251,586 )     616,525  
                 
Cash and cash equivalents - beginning of period
    1,629,530       869,495  
                 
Cash and cash equivalents - end of period
  $ 377,944     $ 1,486,020  
                 
Supplemental disclosure for cash flow information
               
Interest paid
  $ 28,734     $ 13,238  
Income taxes paid
  $ -     $ -  
 
See the accompanying notes to condensed consolidated financial statements.
 
 
8

 
 
OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)


1.           Corporate information

 
(a)
OmniaLuo, Inc. (the “Company”) was incorporated in the State of Delaware on March 7, 2001 under the name of Wentworth II, Inc. for the purpose of pursuing a business combination.  On November 16, 2007, the Company changed its name to OmniaLuo, Inc.

The Company’s common stock began trading on the Over-the-Counter Bulletin Board under the ticker symbol “OLOU” on January 10, 2008.

 
(b)
On October 9, 2007, the Company entered into a share exchange agreement with Omnia Luo Group Limited (“Omnia BVI”), the shareholders of Omnia BVI and certain of the then Company’s principal stockholders.  Pursuant to the share exchange agreement, the Company agreed to issue to the shareholders of Omnia BVI 16,800,000 shares of the Company’s common stock in exchange for all of the then issued and outstanding shares of Omnia BVI.

The aforesaid share exchange transaction was completed on October 9, 2007 and thereafter Omnia BVI became a wholly-owned subsidiary of the Company and the former shareholders of Omnia BVI became the majority stockholders of the Company.  This transaction constituted a reverse takeover transaction (the “RTO”).

Concurrent with the consummation of the RTO, the Company issued 4,920,000 shares of its common stock and five-year warrants to purchase an aggregate of 4,920,000 shares of the Company’s common stock at $1.5625 per share for an aggregate purchase price of $6.15 million, to a total of 38 investors in a private placement (the “2007 Private Placement”).  In connection with this private placement, the Company issued five-year warrants to purchase 492,000 shares of the Company’s common stock at $1.5625 per share to Keating Securities, LLC (“Keating Securities”), as a financial advisory fee in partial consideration of their services in connection with the private placement.  Prior to the consummation of the RTO and the 2007 Private Placement, the Company was deemed to have been an affiliate of Keating Securities by reason of the ownership of shares of the Company’s common stock by principals and executives of Keating Securities.  The warrants issued to the investors and Keating Securities have been classified in equity and were outstanding as of March 31, 2011.

Omnia BVI is a business company organized under the laws of the British Virgin Islands (the “BVI”) on August 11, 2006.  It has conducted no business and is a holding company whose only asset is a 100% equity interest in Shenzhen Oriental Fashion Co., Ltd. (“Oriental Fashion”).  Oriental Fashion was established on September 19, 2006 in the People’s Republic of China (the “PRC”).

 
9

 
 
OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)
 
1.           Corporate information (Cont’d)

 
(c)
Pursuant to preferred stock purchase and shareholders agreements dated as of December 15, 2006 and December 20, 2006, Omnia BVI had issued an aggregate of 2,147 convertible preferred shares (the “BVI Preferred Shares”) and detachable warrants to purchase up to $365,940 in its ordinary shares, based on the offering price in the next financing of Omnia BVI (the “BVI Warrants”), to a private venture capital investment fund (the “Lead Investor”) and several individual investors for a total cash investment of $729,980.

 
By agreements dated as of October 9, 2007: (i) among Omnia BVI, the Lead Investor, Ms. Zheng Luo (the principal stockholder and chief executive officer of the Company) and another of the Company’s stockholders, and (ii) among Omnia BVI, Ms. Zheng Luo and each of the other holders of BVI Preferred Shares and Warrants, effective upon the closing of the RTO, each BVI Preferred Shares was converted into a specified number of ordinary shares of Omnia BVI, with each such ordinary share of Omnia BVI then being exchanged for 319.8294 shares of the Company’s common stock and each BVI Warrant was exchanged for warrants to purchase the Company’s common stock, exercisable at any time during a two-year period commencing on December 17, 2007, at a per share price of $1.25.  292,752 warrants were issued in exchange for the BVI Warrants and have expired.

 
The Company’s common stock issuable under the aforementioned agreements were included in the 16,800,000 shares of the Company’s common stock issued in relation to the RTO as detailed in note 1(b) to the condensed consolidated financial statements.
 
2.           Description of business

Following the RTO, the Company commenced to be engaged in the design, marketing, distribution and sales of women’s apparel under the brand names of “OMNIALUO” and “OMNIALO” (collectively referred to herein as the “OMNIALUO Brands”) through a network of over 115 retail stores across the PRC as of March 31, 2011.  The Company offers a complete line of business casual women’s wear, including bottoms, tops and outerwear, as well as accessories.

There are currently three different types of retail stores that carry the OMNIALUO Brands : (i) Company-owned stores, which stores are owned exclusively by the Company and carry only the OMNIALUO Brands, (ii) co-owned stores, which stores are owned jointly by the Company and a third party, and carry the OMNIALUO Brands exclusively, and (iii) independent distributor stores, which stores are owned exclusively by third parties and carry the OMNIALUO Brands exclusively.
 
 
10

 
 
OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)
 
3.            Summary of significant accounting policies

Basis of presentation

The accompanying condensed consolidated financial statements of the Company and its subsidiaries have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim consolidated financial information.  Accordingly, they do not include all the information and notes necessary for comprehensive consolidated financial statements.

In the opinion of the management of the Company, all adjustments, which are of a normal recurring nature, necessary for a fair statement of the results for the three-month period have been made.  Results for the interim periods presented are not necessarily indicative of the results that might be expected for the entire fiscal year.  These condensed consolidated financial statements should be read in conjunction with the Company’s consolidated financial statements for the year ended December 31, 2010 and the notes thereto included in the Company’s Form 10K as filed with the Securities and Exchange Commission on March 31, 2011.

Principles of consolidation

The condensed consolidated financial statements include the accounts of the Company and its subsidiaries.  All significant inter-company accounts and transactions have been eliminated in consolidation.

Use of estimates

In preparing financial statements in conformity with U.S. GAAP, management makes estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the dates of the financial statements, as well as the reported amounts of revenues and expenses during the reporting periods.  These accounts and estimates include, but are not limited to, the valuation of trade and other receivables, inventories and deferred income taxes, provision for warranty and the estimation on useful lives of property and equipment.  Management makes these estimates using the best information available at the time the estimates are made; however, actual results could differ materially from those estimates.

Concentrations of credit risk

Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of cash and cash equivalents, short-term investments and trade receivables.  As of March 31, 2011, the Company’s cash and cash equivalents and short-term investments were held by major financial institutions located in the PRC and Hong Kong, which management believes are of high credit quality.  With respect to trade receivables, the Company extends credit based on an evaluation of the customer’s financial condition.  The Company generally does not require collateral for trade receivables and maintains an allowance for doubtful accounts of trade receivables.

During the three months ended March 31, 2011, there was no customer whose revenue contributed 10% or more to the Company’s total revenue.  In addition, as of March 31, 2011, there were two suppliers whose trade deposits represented approximately 38% and 27% of the Company’s total trade deposits paid to suppliers.

 
11

 

OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)
 
3.            Summary of significant accounting policies (Cont’d)

Concentrations of credit risk (cont’d)

During the three months ended March 31, 2010, there was a customer whose revenue represented approximately 31% of the Company’s total revenue.  In addition, as of March 31, 2010, there were three suppliers whose trade deposits represented approximately 44%, 34% and 12% of the Company’s total trade deposits paid to suppliers.

Short-term investments

Short-term investments represented the Company’s investment in structured product offered by a PRC financial institution.  The Company could not call the redemption of the investment from the financial institution and will receive the redemption price based on the rate of return as announced by the financial institution.

The investment as of March 31, 2011 has a maturity period of approximately 11 days.

Stock-based compensation

The Company adopted the fair value method of accounting for share-based compensation.  Under the fair value method, compensation cost related to employee stock options or similar equity instruments which are equity-classified awards, is measured at the grant date based on the value of the award and is recognized over the requisite service period, which is usually the vesting period.  The cost of a liability-classified award is measured based on its current fair value.

Fair value of share options granted is determined using the Black-Scholes model.  Under this model, certain assumptions, including the risk-free interest rate, the expected life of the options, the estimated fair value of the Company’s common stock and the expected volatility, are required to determine the fair value of the options. If different assumptions had been used, the fair value of the options would have been different from the amount the Company computed and recorded, which would have resulted in either an increase or decrease in the compensation expense.

Fair value of financial instruments

ASC 820 requires the disclosure of the estimated fair value of financial instruments including those financial instruments for which fair value option was not elected. Except for the bank loan disclosed below, the carrying amounts of other financial assets and liabilities approximate their fair values due to short maturities :-
 
   
As of March 31, 2011
   
As of December 31, 2010
 
   
(Unaudited)
             
   
Carrying
           Carrying        
     amount      Fair value    
amount
     Fair value  
Long-term secured bank loan
  $ 1,190,826     $ 1,183,823     $ 1,213,600     $ 1,206,614  

The fair value of bank loan is calculated using the Company’s current incremental borrowing rates for similar types of borrowing arrangements.

 
12

 
 
OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)
 
3.           Summary of significant accounting policies (Cont’d)

Basic and diluted earnings per share

Basic earnings per share is computed using the weighted average number of shares outstanding during the periods presented.  The weighted average number of shares of the Company represents the average number of common stock outstanding during the reporting periods.

Diluted earnings per share are computed using the sum of weighted average number of shares outstanding and dilutive potential shares outstanding during the periods presented.  During the three months ended March 31, 2011 and 2010, there were no dilutive potential shares.

Recently issued accounting pronouncements

In January 2010, the FASB issued ASU 2010-06 “Fair Value Measurements and Disclosures (Topic 820): Improving Disclosures about Fair Value Measurements” that expands the required disclosures about fair value measurements.  This guidance provides for new disclosures requiring the Company to (i) disclose separately the amounts of significant transfers in and out of Level 1 and Level 2 fair value measurements and describe the reasons for the transfers and (ii) present separately information about purchases, sales, issuances and settlements in the reconciliation of Level 3 fair value measurements.  This guidance also provides clarification of existing disclosures requiring the Company to (i) determine each class of assets and liabilities based on the nature and risks of the investments rather than by major security type and (ii) for each class of assets and liabilities, disclose the valuation techniques and inputs used to measure fair value for both Level 2 and Level 3 fair value measurements.  ASU 2010-06 is effective for interim and annual reporting periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances, and settlements in the roll forward of activity in Level 3 fair value measurements.  Those disclosures are effective for fiscal years beginning after December 15, 2010, and for interim periods within those fiscal years.  Early application is permitted. The adoption of ASU 2010-06 has no material impact on the Company’s financial statements.

In April, 2010, the FASB issued ASU 2010-13 “Compensation-Stock Compensation (Topic 718) - Effect of Denominating the Exercise Price of a Share-Based Payment Award in the Currency of the Market in Which the Underlying Equity Security Trades - a consensus of the FASB Emerging Issues Task Force”.  ASU 2010-13 provides amendments to Topic 718 to clarify that an employee share-based payment award with an exercise price denominated in the currency of a market in which a substantial portion of the entity's equity securities trades should not be considered to contain a condition that is not a market, performance, or service condition. Therefore, an entity would not classify such an award as a liability if it otherwise qualifies as equity.  The amendments in this update do not expand the recurring disclosures required by Topic 718.  Disclosures currently required under Topic 718 are applicable to a share-based payment award, including the nature and the term of share-based payment arrangements.  The amendments in this update are effective for fiscal year, and interim periods within those fiscal years, beginning on or after December 15, 2010.  The adoption of ASU 2010-13 has no material impact on the Company’s financial statements.

 
13

 

OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)
 
3.           Summary of significant accounting policies (Cont’d)

Recently issued accounting pronouncements (cont’d)

In July 2010, the FASB issued ASU 2010-20 “Receivables (Topic 310): Disclosures about the Credit Quality of Financing Receivables and the Allowance for Credit Losses”.  The objective of ASU 2010-20 is to provide financial statement users with greater transparency about an entity’s allowance for credit losses and the credit quality of its financing receivables.  Under ASU 2010-20, an entity is required to provide disclosures so that financial statement users can evaluate the nature of the credit risk inherent in the entity’s portfolio of financing receivables, how that risk is analyzed and assessed to arrive at the allowance for credit losses, and the changes and reasons for those changes in the allowance for credit losses. ASU 2010-20 is applicable to all entities, both public and non-public and is effective for interim and annual reporting periods beginning on or after December 15, 2010.  Comparative disclosure for earlier reporting periods that ended before initial adoption is encouraged but not required.  However, comparative disclosures are required to be disclosed for those reporting periods ending after initial adoption.  The adoption of ASU 2010-20 has no material impact on the Company’s financial statements.
 
4.           Income taxes

United States

The Company is subject to the United States of America Tax law at tax rate of 34%.  It has no assessable profit for the three months ended March 31, 2011 and 2010, respectively.  The Company has not recognized a deferred tax liability for the undistributed earnings of its non-U.S. subsidiaries as of March 31, 2011 and December 31, 2010 respectively, because the Company currently does not expect those unremitted earnings to reverse and become taxable to the Company in the foreseeable future.  A deferred tax liability will be recognized when the Company no longer plans to permanently reinvest undistributed earnings.  Calculation of related unrecognized deferred tax liability is not practicable.

BVI

Omnia BVI was incorporated in the BVI and, under the current laws of the BVI, is not subject to income tax.

PRC

Oriental Fashion is subject to the PRC Enterprise Income Tax (“EIT”).  As Oriental Fashion was a wholly-foreign owned enterprise engaged in manufacture industry which was duly approved by the PRC tax authority, it was entitled to two years’ exemption, from the first profit making calendar year of operations after offset of accumulated taxable losses, followed by 50% tax reduction for the immediate next three calendar years.  This tax holiday commenced in the fiscal financial year 2007.  Oriental Fashion was subject to EIT rate of 12% and 11% during the three months ended March 31, 2011 and 2010 respectively.

ASC 740 requires recognition and measurement of uncertain income tax positions using a “more-likely-than-not” approach.  The management evaluated the Company’s tax positions and considered that no additional provision for uncertainty in income taxes was necessary as of March 31, 2011.
 
 
14

 
 
OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)
 
5.            Earnings per share - basic and diluted

The basic earnings per share is calculated using the net income and the weighted average number of shares outstanding during the reporting periods.  All shares and per share data reflects the recapitalization as if it occurred as of the beginning of the first period presented.

5,412,000 warrants issued to investors and Keating Securities, and options to purchase 1,369,840 shares of the Company’s common stock granted to the Company’s director and employees outstanding as of March 31, 2011 and 2010 have not been included in the computation of diluted earnings per share for the three months then March 31, 2011 and 2010 respectively because to do so would have an anti-dilutive effect.  Accordingly, the basic and diluted earnings per share for the three months ended March 31, 2011 and 2010 are the same.
 
6.            Trade receivables

   
As of
   
As of
 
   
March 31,
   
December 31,
 
      2011       2010  
   
(Unaudited)
         
Trade receivables
  $ 2,868,867     $ 2,324,642  
Allowance for doubtful account
    (818,742 )     (813,540 )
    $ 2,050,125     $ 1,511,102  

An analysis of the allowance for doubtful accounts for the three months ended March 31, 2011 and 2010 is as follows:

   
Three months ended
March 31,
(Unaudited)
 
   
2011
   
2010
 
Balance at beginning of period
  $ 813,540     $ 754,290  
Translation adjustments
    5,202       -  
Balance at end of period
  $ 818,742     $ 754,290  
 
7.            Inventories

   
As of
   
As of
 
   
March 31,
   
December 31,
 
   
2011
   
2010
 
   
(Unaudited)
       
Raw materials
  $ 481,674     $ 570,487  
Work in progress
    753,391       502,620  
Finished goods
    2,916,362       3,380,858  
      4,151,427       4,453,965  
Allowance for obsolete inventories
    (393,328 )     (390,830 )
    $ 3,758,099     $ 4,063,135  
 
 
15

 
 
OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)
 
8.           Other receivables and deposits
 
   
As of
   
As of
 
   
March 31,
   
December 31,
 
   
2011
   
2010
 
   
(Unaudited)
       
Other receivables, rental, utilities and other deposits
  $ 405,436     $ 448,561  
Allowance for doubtful accounts
    (82,417 )     (81,893 )
      323,019       366,668  
Trade deposits to suppliers
    3,981,049       3,495,857  
    $ 4,304,068     $ 3,862,525  
 
9.           Property and equipment, net
 
   
As of
   
As of
 
   
March 31,
   
December 31,
 
   
2011
   
2010
 
   
(Unaudited)
       
Office equipment and computers
  $ 964,613     $ 939,901  
Machinery
    17,317       17,207  
Leasehold improvements
    564,545       560,958  
Motor vehicles
    19,313       19,190  
      1,565,788       1,537,256  
Accumulated depreciation
    (1,021,432 )     (942,711 )
Property and equipment, net
  $ 544,356     $ 594,545  
 
10.         Trademarks

Oriental Fashion currently owns four trademarks, namely “Omnialuo”, “Omnialo”, “歐柏蘭羅” and “歐柏蘭奴” which were registered in the PRC.  These trademarks were transferred to the subsidiary from a major stockholder of the Company for nil consideration during 2006.

11.         Short-term secured bank loan

The bank loan denominated in Renminbi was fully repaid during the period.  It carried interest at 0.531% per month.

The bank loan as of December 31, 2010 was guaranteed by (i) Ms. Zheng Luo, who did not receive any compensation for acting as guarantor; (ii) the Company’s bank deposit of $455,100 and (iii) bank deposits of three unrelated parties in the amount of $1,365,300.

The Company’s restricted cash was also pledged to the bank to secure the bank loans granted to the aforementioned unrelated parties.  The restricted cash was released by the bank after the Company and the unrelated parties had fully repaid their borrowings.
 
 
16

 
 
OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)

12.          Loan-term secured bank loan

The bank loan is denominated in Renminbi and has a 2-year term.  It carries interest at 0.495% per month and is guaranteed by (i) Ms. Zheng Luo, who did not receive any compensation for acting as guarantor; (ii) a third party, who received $19,072 from the Company for acting as guarantor and (iii) the property owned by Ms. Zheng Luo.

The long-term secured bank loan as of March 31, 2011 will be repayable in :-

Fiscal year ending on March 31,
       
2012
  $
366,408
 
2013
   
824,418
 
    $
1,190,826
 
 
13.          Loan from a stockholder

The loan is interest-free, unsecured and repayable on demand.  The stockholder advanced $Nil and $172 to the Company during the three months ended March 31, 2011 and 2010, respectively.
 
14.          Other payables, deposits received and accrued expenses
 
   
As of
   
As of
 
   
March 31,
   
December 31,
 
   
2011
   
2010
 
   
(Unaudited)
       
Other payables and accruals
  $ 614,053     $ 613,255  
Amounts due to partners of co-owned stores
    270,925       287,921  
Receipt in advance from customers
    549,594       714,066  
Deposits received
    376,360       368,811  
Business tax and value-added taxes payable
    956,521       766,411  
    $ 2,767,453     $ 2,750,464  
 
15.          Stock option plan

On April 23, 2008, the board of directors adopted the 2008 Equity Incentive Plan (the “Plan”).  The purposes of the Plan are to attract and retain the best available personnel for positions of substantial responsibility, to provide additional incentive to employees, directors and consultants, and to promote the success of the Company’s business.  The maximum aggregate number of shares that may be issued under the Plan is 5,000,000 shares.

Pursuant to the Plan, on January 6, 2009, the Company granted options to purchase 735,200 and 137,040 shares of common stock with an exercise price of $0.60 and $1.25 per share, respectively, to a director and several employees of the Company.  In accordance with the vesting provisions of the grants, 50% of the options were vested on the date of grant and 12.5% will vest thereafter on each of the following March 31, June 30, September 30 and December 31, until fully vested.  The options granted expire in ten years after the date of grant or are exercisable for 36 months after the optionee ceases to be a service provider to the Company.
 
 
17

 

OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)

15.          Stock option plan (Cont’d)

Pursuant to the Plan, on January 20, 2009, the Company granted options to purchase 497,600 shares of common stock with an exercise price of $0.60 per share to a director and several employees of the Company.  In accordance with the vesting provisions of the grants, 50% of the options will vest on the first anniversary date of the date of grant and 12.5% will vest thereafter on each of the following March 31, June 30, September 30 and December 31, until fully vested.  The options granted expire in ten years after the date of grant or are exercisable for 36 months after the optionee ceases to be a service provider to the Company.

A summary of share option plan activity for the three months ended March 31, 2011 is presented below :-
 
         
Average
         
         
exercise
 
Remaining
 
Aggregate
 
   
Number of
   
price
 
contractual
 
intrinsic
 
   
shares
   
per share
 
term
 
value
 
                     
Outstanding as of January 1, 2011
    1,369,840     $ 0.67          
Granted
    -       -          
Exercised/Forfeited/Cancelled
    -       -          
                         
Outstanding as of March 31, 2011
    1,369,840     $ 0.67  
8 years
  $ -  
                           
Exercisable as of March 31, 2011
    1,369,840     $ 0.67  
8 years
  $ -  

Aggregate intrinsic value represents the value of the Company’s closing stock price on March 31, 2011 of $0.10 in excess of the exercise price multiplied by the number of options outstanding or exercisable.

The weighted average grant-date fair value of options granted on January 6, 2009 and January 20, 2009 was $0.27 and $0.32 per share respectively. The non-cash share-based compensation expenses were fully amortized in the fiscal year 2010.  The Company recorded non-cash share-based compensation expense of $Nil and $23,757 for the three months ended March 31, 2011 and 2010, respectively, in respect of share options granted on January 6, 2009 and January 20, 2009, which was allocated to general and administrative expenses.

The fair value of the above option awards granted on January 6, 2009 and January 20, 2009 was estimated on the date of grant using the Black-Scholes Option Valuation Model that uses the following assumptions.

Expected volatility
    119.66 %
Expected dividends
 
Nil
 
Expected life
 
1.5 years - 2 years
 
Risk-free interest rate
    1 %
 
 
18

 
 
OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)

16.         Commitments and contingencies

Operating lease arrangements

The Company leases office premises and showrooms under various non-cancelable operating lease agreements that expire at various dates through years 2011 to 2015.  The minimum future commitments payable under these agreements as of March 31, 2011 was $122,211 which fall due within one year.

Rental expenses under operating leases were $112,070 and $118,217 for the three months ended March 31, 2011 and 2010 respectively.

Contingencies

In accordance with the PRC tax regulations, the Company’s sales are subject to value added tax (“VAT”) at 17% upon the issuance of VAT invoices to its customers.  When preparing these financial statements, the Company recognized revenue when goods were delivered, and made full tax provision in accordance with relevant national and local laws and regulations of the PRC.

The Company follows the practice of reporting its revenue for PRC tax purposes when invoices are issued.  In the local statutory financial statements prepared under the PRC GAAP, the Company recognized revenue on an “invoice basis” instead of when goods are delivered. Accordingly, despite the fact that the Company has made full tax provision in these condensed consolidated financial statements, the Company may be subject to a penalty for the deferred reporting of tax obligations.  The exact amount of penalty cannot be estimated with any reasonable degree of certainty.  The management considers it is very unlikely that the tax penalty will be imposed.

17.         Defined contribution plan

Pursuant to the relevant PRC regulations, the Company is required to make contributions to a defined contribution retirement scheme organized by a state-sponsored social insurance plan in respect of the retirement benefits for the Company’s employees.  The only obligation of the Company with respect to the retirement scheme is to make the required contributions under the plan.  No forfeited contribution is available to reduce the contribution payable in future years.  The defined contribution plan contributions were charged to the condensed consolidated statements of income.  The Company contributed $18,075 and $12,161 during the three months ended March 31, 2011 and 2010, respectively.
 
 
19

 

OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)

18.         Related party transactions

Apart from the transactions and information as disclosed in notes 11, 12 and 13 to the condensed consolidated financial statements and below, the Company did not have other material transactions with its related parties during the three months ended March 31, 2011 and 2010, respectively.
 
     
Three months ended
March 31,
 
     
(Unaudited)
 
     
2011
     
2010
 
Rent paid to director, Luo Zheng
  $
25,110
    $
-
 

The rent was determined by the Company and Ms. Luo with reference to market rent of similar property.

19.         Segment information

The Company uses the “management approach” in determining reportable operating segments.  The management approach considers the internal organization and reporting used by the Company’s chief operating decision maker for making operating decisions and assessing performance as the source for determining the Company’s reportable segments.  Management, including the chief operating decision maker, reviews the operating results of retail sales (including Company-owned and co-owned stores) and sales to distributors and as such, the Company has determined that it has two operating segments as defined by ASC Topic 280 “Segment Reporting”.

   
Retail sales
   
Sales to distributors
   
Total
 
   
Three months ended
March 31,
(Unaudited)
   
Three months ended
March 31,
(Unaudited)
   
Three months ended
March 31,
(Unaudited)
 
   
2011
   
2010
   
2011
   
2010
   
2011
   
2010
 
Revenues
  $ 1,147,315     $ 779,330     $ 1,167,156     $ 1,115,884     $ 2,314,471     $ 1,895,214  
Segment income (loss)
  $ 661     $ (220,548 )   $ 295,996     $ 404,340     $ 296,657     $ 183,792  

   
As of
March 31,
2011
   
As of
December 31,
2010
   
As of 
March 31,
2011
   
As of
December 31,
2010
   
As of 
March, 31
2011
   
As of
December 31,
2010
 
   
(Unaudited)
         
(Unaudited)
         
(Unaudited)
       
Segment assets
  $ 5,699,541     $ 4,651,091     $ 5,798,105     $ 7,493,125     $ 11,497,646     $ 12,144,216  
 
 
20

 
 
OmniaLuo, Inc.
Notes to Condensed Consolidated Financial Statements
For the three months ended March 31, 2011 and 2010 (Unaudited)
(Stated in US Dollars)

19.         Segment information (Cont’d)

A reconciliation is provided for unallocated amounts relating to corporate operations which is not included in the segment information :

   
Three months ended
March 31,
(Unaudited)
 
   
2011
   
2010
 
             
Total consolidated revenue
  $ 2,314,471     $ 1,895,214  
                 
Total income for reportable segments
  $ 296,657     $ 183,792  
Unallocated amounts relating to operations:
               
General and administrative expenses
    (7,141 )     (61,966 )
Stock-based compensation
    -       (23,757 )
Income before income taxes
  $ 289,516     $ 98,069  

   
As of
   
As of
 
   
March 31,
   
December 31,
 
   
2011
   
2010
 
   
(Unaudited)
       
Assets
           
             
Total assets for reportable segments
  $ 11,497,646     $ 12,144,216  
Cash and cash equivalents
    23,111       15,775  
    $ 11,520,757     $ 12,159,991  

All of the Company’s long-lived assets and customers are located in the PRC.  Accordingly, no geographic information is presented.

20.         Subsequent events

The Company has evaluated all events or transactions that occurred through the date the condensed consolidated financial statements were issued, and has determined that there were no material recognizable nor subsequent events or transactions which would require recognition or disclosure in the condensed consolidated financial statements.
 
 
21

 
 
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
The following discussion and analysis of the condensed consolidated financial condition and results of operations should be read in conjunction with the condensed consolidated financial statements and notes in Item I above and with the audited consolidated financial statements and notes, and with the information under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our most recent Annual Report on Form 10-K. This discussion and analysis contains forward-looking statements that involve risks, uncertainties and assumptions. Our actual results could differ materially from the results described in or implied by these forward-looking statements as a result of various factors, including those discussed in this report and under the heading “Risk Factors” in our most recent Annual Report on Form 10-K.

Except as otherwise specifically stated or unless the context otherwise requires, the "Company", "we," "us," "our," and the "Registrant" refer to, collectively, (i) Omnialuo, Inc. (formerly Wentworth II, Inc.), (ii) Omnialuo BVI, a wholly-owned subsidiary of Omnialuo, Inc. organized under the laws of the British Virgin Islands, and (iii) Oriental Fashion, a wholly-owned subsidiary of Omnialuo BVI organized under the laws of the People’s Republic of China (the “PRC).
 
Overview

OmniaLuo, Inc. is a holding company that conducts all of its business operations through its direct wholly-owned subsidiary, Omnia BVI, established in August 2006, and its indirect wholly-owned subsidiary, Omnia BVI’s Chinese subsidiary, Shenzhen Oriental Fashion Co., Ltd., (“Oriental Fashion”), established in September 2006. Oriental Fashion designs, develops, markets and distributes women’s apparel under the brand names of OMNIALO and OMNIALUO through its network of retail stores across the People’s Republic of China (“PRC” or “China”), which consisted of 115 stores as of March 31, 2011, and 112 stores as of March 31, 2010, in 29 provinces throughout China. Until our acquisition of Omnia BVI on October 9, 2007, our operations were very limited.

Principal Products
 
We offer a complete line of business casual women’s wear including bottoms, tops and outerwear as well as accessories. All apparel is marketed under the OMNIALUO brands through a network of retail stores across China. Our main product line is “fashionable business casual,” which is suitable for both business and casual environments. Fashionable business casual is clothing that can be worn to work as well as outside the office environment. In recent years, fashionable business casual has gained significant market share in the fashion industry. We also have a smaller “business casual” product line.
 
Apparel under the OMNIALUO brands is made of high quality materials, and many pieces contain intricate and delicate craftwork. The designs are made to accentuate a woman’s figure while providing a unique cut and stitching to the material, which provide a slimming look. The majority of materials used are composed of tatting and knitwear. Tatting and knitwear are soft fabrics and allow women’s skin to “breathe” thus providing comfort in addition to style.

Customers

Since 2009, our target customers have been “white-collar”, “pink-collar” and “golden-collar” professional urban working females between the ages of 28 to 45. Before 2009, we targeted professional urban working females between the ages of 25 to 35. The annual income of our targeted customers ranges from $3,700 to $45,000. We increased the ages of our target customers by offering premium and mature styles of apparel. We believe professional urban working females in this age group has the most purchasing power and our strategy of focusing on this female segment is intended to capitalize on this consumption pattern.
 
In China, professional women are generally divided into three categories, “white-collar”, “pink-collar” and “golden-collar”. “Pink-collar” workers usually work in high-paying industries such as finance, consulting, legal services, or assume senior positions in government agencies. Our business casual collections as well as our fashionable business casual collection appeal to pink-collar women. “White collar” workers usually work in junior or middle positions in an office environment. This includes positions such as secretaries, administrators, operators, IT staff, accounting staff and junior saleswomen. Usually, there is no strict dress code for “white-collar” professionals in the office. “White-collar” professionals can wear “relaxed” business style apparel instead of business suits in their workplaces. In this sense, our fashionable business casual can be worn by “white-collar” females both in and out of the work environment. Currently, “golden-collar” generally refers to the class of professionals with annual incomes from $30,000 to $45,000. They typically hold executive positions in corporations or operate their own businesses. “Golden-collar” females usually tend to wear luxury brands.
 
 
22

 
 
Distribution Network and Methods
 
Our products are sold in the following types of stores: (i) Company-owned stores, which are owned exclusively by the Company, (ii) co-owned stores, which are owned jointly by the Company and a third party, and (iii) independent distributor stores, which are owned exclusively by third parties. All three types of stores carry the OMNIALUO brands exclusively. We refer to Company-owned stores and co-owned stores collectively as retail stores. All three types of stores are located throughout China. We also run special, limited-time outlet sales in major malls to sell excess inventories at the end of each season. We currently do not have franchisees or franchised stores. As of March 31, 2011 and March 31, 2010, we had a total of 115 and 112 stores, respectively, each consisting of 26 and 27 company-owned stores, respectively, 9 and 8 co-owned stores, respectively, and 80 and 77 independent distributor stores, respectively.
 
Factors Relevant to Evaluating Our Business and Financial Performance

We design, develop, and market a diversified selection of women’s wear with a focus on fashionable business casual style. We target moderate to premium priced women’s wear. In evaluating our performance, management reviews certain key performance indicators, including:

Gross margin - Gross margin measures our ability to control direct costs associated with the manufacturing and selling of our products. Gross margin is the difference between the net sales and cost of sales, which is comprised of direct inventory costs for merchandise sold, including all costs to transport merchandise from third-party suppliers to our distribution center.

Operating income - Operating income is a measure of our earning power from ongoing operations and is measured as our earnings before interest and income taxes.

Results of Operations for the three months ended March 31, 2011 and 2010
 
As of March 31, 2011, we operated or had distribution relationships with 115 stores, comprising 26 Company-owned stores, 9 co-owned stores, and 80 independent distributor stores, as compared to 112 stores for the same period of 2010, comprising 27 Company-owned stores, 8 co-owned stores and 77 independent distributor stores.  Sales revenue for the three months ended March 31, 2011 was $2,314,471, compared with $1,895,214 for the three months ended March 31, 2010, reflecting an increase of $419,257 or 22.12%. The increase was primarily attributable to (1) the improvement of sales technique and quality and effectiveness of both of our employees and independent distributions through frequent corporate-sponsored trainings provided in 2011; (2) the higher prices that OMNIALUO-branded products are able to command because of the improved quality and styles of our products as a result of critical selection of fabrics with novel prints and creative design, and our unique styles that differentiate OMNIALUO branded products from other brands ; (3) an increasing demand for luxury brands.

Our total revenue for the three months ended March 31, 2011 was $2,314,471, representing an increase of 22.12% from our total revenue of $1,895,214 for the same period of 2010, while our cost of revenue for the three months ended March 31, 2011 was 854,659, representing an increase of 6.91% from our cost of revenue for the same period of 2010. 

Revenue from sales to independent distributors for the three months ended March 31, 2011 was $1,167,156 (50.43% of the total sales revenue for the period), almost the same as revenue from sales to distributors for the three months ended March 31, 2010 of $1,115,884 (58.88% of the total sales revenue for the period).  The decrease in sales to independent distributors as a percentage of total sales for the three months ended March 31, 2011 as compared to that for the same period of 2010 was because that almost half of our independent distributor stores are located in the regions in Central China, Western China and Northern China and the sales of our Spring & Summer collection were affected by the longer cold climate compared with the same period of 2010. As a result, sales to independent distributors as a percentage to total sales dropped.

Revenue from retail sales for the three months ended March 31, 2011, including from Company-owned and co-owned stores, was $1,147,315, (49.57% of the total sales revenue for the period), representing 47.22% increase over retail sales for the three months ended March 31, 2010 of $779,330 (41.12% of the total sales revenue for the period).  The increase was mainly due to the improvement of sales skills by continuous internal training provided to our sales representatives and the new image upgrade of Company-owned stores and co-owned stores which stimulated the growth of retail store sales.
 
Overall gross profit for the three months ended March 31, 2011 was $1,459,812 (representing an overall gross profit margin of 63.07%), compared with overall gross profit of $1,095,807 (representing an overall gross profit margin of 57.82%) for the three months ended March 31, 2010. The primary reasons for the increase of the overall gross profit include:

(1)  
The demand for luxury garments is increasing in the Chinese fashion consumer market, as consumers are conscious of the status symbolized by high quality and high priced merchandise;
 
 
23

 
 
(2)  
The quality of our products and the strength of brand have been improving as a result of our continued efforts, which is enabling us to command higher price; and

(3)  
We have made great efforts in creating novel designs and utilizing and processing fabrics and other materials, the combination of which helps us to creat our unique style different from other brands, which also enhances the strength of our brand.
 
General and administrative expenses, which include rental expenses for headquarters, salary expenses for management and headquarters staff, and travel and entertainment expenses for the three months ended March 31, 2011 were $544,696 (23.53% of the total sales revenues), compared with $434,445 for the three months ended March 31, 2010 (22.92% of the total sales revenues), the increase was mainly due to the growth of payroll as a result of hiring new staff in the first quarter 2011 as well as the grant of 2010 annual performance-based bonus to our employees in January 2011.

Selling and marketing expenses, which include all costs associated with sales, marketing and distribution functions, were $567,340 for the three months ended March 31, 2011 (24.51% of the total sales revenues), compared with $440,595 for the three months ended March 31, 2010 (23.25% of the total sales revenues), a slight increase compared with the same period of 2010.  The primary reasons for the increase include:

(1)  
In the first quarter in 2011, the Company put more efforts in brand promotion, such efforts include attending 2011 China International Clothing & Accessories Fair in March 2011, which increased our exhibition and promotion expenses;

(2)  
We hired more sales staff to increase all revenue as part of the effort to expand our business; and

(3)  
Store decoration cost went up when we upgraded and renovated our existing stores, as part of our effort to enhance our brand image.
 
Income from operations for the three months ended March 31, 2011 was $275,317 (11.90% of the total sales revenues), compared with income from operations for the three months ended March 31, 2010 of $148,012 (7.81% of the total sales revenues), representing an increase of 86.01%.  The increase was primarily due to our increase in sales in the first quarter of 2011.

Net income for the three months ended March 31, 2011 was $253,542, compared with $77,596 for the three months ended March 31, 2010, representing an increase of $175,946 (or 226.75%). The increase was primarily due to our increase in sales and gross margin in the first quarter of 2011, which was offset by the slight increase in expenses, which increased to 51.18% as a percentage of total revenue for the three months ended March 31, 2011, from 50.01% as a percentage of total revenue for the same period of 2010.

Liquidity and Capital Resources

As of March 31, 2011, the Company’s net cash position was $377,944, compared with $1,629,530 as of December 31, 2010. Its working capital was $6,388,740, compared with $6,152,478 as of December 31, 2010.

As of March 31, 2011, inventories were $3,758,099, a decrease of $305,036 (or 7.51%), compared with $4,063,135 as of December 31, 2010.
 
As of March 31, 2011, trade receivables were $2,050,125, which was an increase of $539,023 (or 35.67%), compared with trade receivables of $1,511,102 as of December 31, 2010. The increase was primarily attributable to the increase of our sales.
 
As of March 31, 2011, other receivables and deposits were $4,304,068, which was an increase of $441,543 (or 11.43%) compared with $3,862,525 as of December 31, 2010. The increase was primarily attributable to the trade deposits on increasing purchase orders to accommodate the expansion of the business.

Net cash used in operating activities for the three months ended March 31, 2011 was $219,582, compared with net cash used in operating activities of $348,813 for the three months ended March 31, 2010, a decrease of $129,231 (or 37.05%). The decrease was primarily due to the net income for the three month ended March 31, 2011.
 
The Company’s investing activities to date have consisted mainly of the purchase of property and equipment and short-term investments. For the three months ended March 31, 2011 and 2010, the net cash used in investing activities was $475,182 and $10,300, respectively, an increase of $464,882 (or 4513.42%). Under the inflation in China, the Company used part of deposits to invest on short-term financing product against depreciation.
 
 
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Net cash used in financing activities for the three months ended March 31, 2011 was $563,066, compared with $975,395 of net cash provided by financing activities for the three months ended March 31, 2010, the cash outflow was mainly due to the repayment of the principal of short-term bank loan, which matured on January 26, 2011.

The Company had a long-term secured bank loan of $1,190,826 as of March 31, 2011, while there was no short-term secured bank loan as of this period. The long-term secured bank loan is denominated in Renminbi and has a 2-year term. It carries interest at 0.495% per month and is guaranteed by (i) Ms. Zheng Luo, who did not receive any compensation for acting as guarantor; (ii) a third party, who received $19,072 from the Company for acting as guarantor and (iii) the property owned by Ms. Zheng Luo.
  
We believe that our currently available working capital should be adequate to sustain our operations at our current levels. Thereafter, based on our current operating plan and our available cash and cash equivalents, we expect that we will need to obtain additional financing in the future through the sale of equity securities, private placements, and loans to fund our cash needs and continue our presently planned operations. However, depending on our future needs and changes and trends in the capital markets affecting our shares and the Company, we may determine to seek additional equity or debt financing in the private or public markets. Additional financing, whether through public or private equity or debt financing, arrangements with stockholders or other sources to fund operations, may not be available, or if available, may be on terms unacceptable to us.
 
Critical Accounting Policies
 
Our critical accounting policies are set out in Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2010 that we filed with the Securities and Exchange Commission on March 31, 2011. During the three months ended March 31, 2011, there was no change to our critical accounting policies.

Recent Accounting Pronouncements
 
Please refer to Note 3 to the March 31, 2011 Condensed Consolidated Financial Statements.

Item 3   QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

Not applicable.

Item 4  CONTROLS AND PROCEDURES
 
Disclosure Controls and Procedures

Our management, with the participation of our chief executive officer and chief financial officer, Ms. Zheng Luo and Mr. David Wang, respectively, evaluated the effectiveness of our disclosure controls and procedures. The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, means controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports, such as this report, that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure. Management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures. Based on that evaluation, our management concluded that as of March 31, 2011, and as of the date that the evaluation of the effectiveness of our disclosure controls and procedures was completed, our disclosure controls and procedures were effective to satisfy the objectives for which they are intended.

Changes in Internal Controls over Financial Reporting

During the three months ended March 31, 2011, there were no changes in our internal control over financial reporting identified in connection with the evaluation performed during the fiscal year covered by this report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II – OTHER INFORMATION

Item 1.
LEGAL PROCEEDINGS
 
None.
 
 
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Item1A. 
RISK FACTORS
 
Not applicable.
 
Item2.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
 
None.
 
Item 3.
DEFAULTS UPON SENIOR SECURITIES

None.
  
Item 4.
RESERVED


Item 5.
OTHER INFORMATION

None.

Item 6.
EXHIBITS

Exhibit
No.
 
Description
31.1  
Certification of Principal Executive Officer filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     
31.2  
Certification of Principal Financial Officer filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     
32.1  
Certification of Principal Executive Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
     
32.2  
Certification of Principal Financial Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 
 
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OMNIALUO, INC.
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
OMNIALUO, INC.
(Registrant)
 
       
Date: May 16, 2011
 
/s/ Zheng Luo
 
   
Zheng Luo
 
   
President & Chief Executive Officer
 
   
(Principal Executive Officer)
 
 
       
Date: May 16, 2011
 
/s/ David Wang
 
   
David Wang
 
   
Chief Financial Officer
 
   
(Principal Financial and Accounting Officer)
 
 
 
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