UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

May 4, 2011

Date of Report (Date of earliest event reported)

RDA HOLDING CO.

(Exact name of registrant as specified in its charter)

(646) 293-6000

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o            Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o            Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o            Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o            Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 5.02 Departure of Directors or Principal Officers; Election of Directors Appointment of Principal Officers

On May 4, 2011, the board of directors (the “Board”) of RDA Holding Co. (the “Company”), the parent company of The Reader’s Digest Association, Inc. (“Reader’s Digest”), approved an increase in compensation for Thomas Williams, President and Chief Executive Officer of the Company and Reader’s Digest.

As approved by the Board, and in recognition of Mr. Williams being appointed as President and Chief Executive Officer of the Company and Reader’s Digest on April 25, 2011, Mr. Williams’ annual base salary has been increased from $600,000 to $800,000, effective retroactively to April 25, 2011.  Mr. Williams’ annual performance incentive target has also been increased from $600,000 to $800,000.  Mr. Williams is also entitled to participate in the Company’s benefit plans and programs available to senior management.

2

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

3