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Creating a Future with
Creating a Future with
Cleaner Coal
Cleaner Coal
Investor Presentation
JMP Securities 10
th
Annual
Research Conference
May 9, 2011
NASDAQ:ADES
Exhibit  99.1


Disclaimer
-2-
Please note that this presentation contains forward-looking statements within the meaning of Section 21E of the Securities
Exchange Act of 1934, which provides a "safe harbor" for such statements in certain circumstances.  The forward-looking
statements include, but will not necessarily be limited to, statements or expectations regarding the growth in markets for
our products and services; amount and timing of future tax credits, revenues, operating income, cash flows, legal expenses
and other financial measures; timelines for our projects; scope, timing and impact of current and anticipated regulations
and legislation; future supply and demand; resolution of the Norit arbitration and indemnity obligations and its effects;
and related matters.  These statements are based on current expectations, estimates, projections, beliefs and assumptions
of our management.  Such statements involve significant risks and uncertainties.  Actual events or results could differ
materially from those discussed in the forward-looking statements as a result of various factors, including but not limited
to, our inability to satisfactorily resolve the Norit arbitration and related indemnity obligations; adverse outcomes in future
legal proceedings; lack of working capital to timely fulfill our obligations; changes in laws and regulations, government
funding, prices, economic conditions and market demand; timing of regulations and any legal challenges to them; impact
of competition; availability, cost of and demand for alternative energy sources and other technologies; technical, start-up
and operational difficulties; inability to commercialize our technologies on favorable terms; additional risks related to ADA
Carbon Solutions including lack of continued funding and failure to raise additional financing, demand of payment on loans
and other obligations, inability to obtain permits, our lack of control and further dilution of our interest, changes in the
costs and timing of full commercial operations; additional risks related to Clean Coal Solutions, LLC including failure of its
leased facilities to continue to produce coal which qualifies for IRS Section 45 tax credits, termination of the leases for such
facilities, decreases in the production of refined coal by the lessee, seasonality and failure to build new facilities to meet
the recently extended Section 45 tax credit placed-in-service date; our inability to come to terms with additional industry
partners in our DOE CO2 capture technology project; availability of raw materials and equipment for our businesses; loss of
key personnel; and other factors discussed in greater detail in our filings with the Securities and Exchange Commission
(SEC).  You are cautioned not to place undue reliance on such statements and to consult our SEC filings for additional risks
and uncertainties that may apply to our business and the ownership of our securities.  Our forward-looking statements are
presented as of the date made, and we disclaim any duty to update such statements unless required by law to do so.


Leader in Clean Coal Technology
Investment Overview
Primary Market: 1,100+ coal-fired utility boilers in the U.S.
Coal provides 50% of electricity in the U.S.
Existing & proposed regulations for mercury emissions
Multiple sources of near & long-term revenues & income
Refined coal
Emission control equipment
License to Arch Coal
CO
2
capture technology
2010 revenues up 11% to $22.3 million
Adjusted net income of $5.1 mm or $0.69 per share
(See slide 16)
7.6 mm shares outstanding
-3-


On March 16, 2011 EPA’s Mercury and Air Toxics Standards draft was issued
(“Air Toxics Rule”) requiring reduction of Hazardous Air Pollutants (“HAPs”)
from new and existing electricity generating units in the U.S.
Rule scheduled to become final November 2011
Compliance required in 36 months
ADA provides low-cost control technology for all three groups of  HAPs
covered by the Air Toxics Rule
Mercury:  80-90% reduction in mercury
Activated Carbon Injection (“ACI”) Equipment
Refined Coal through JV Clean Coal Solutions
Enhanced Coal, licensed for production to Arch Coal
Activated Carbon through JV ADA Carbon Solutions
Acid gases, HCl and SO
2
Dry Sorbent Injection (DSI) systems
EPA has finalized similar rules for Cement Kilns and Industrial Boilers
-4-
Emission Control:
Near-Term Market Drivers


ADA’s Emissions Solutions
for the Existing Fleet
Supply emission control technologies based upon minimal
capital cost for new equipment
Doesn’t require 10-20 years of extended plant life to justify large
equipment costs
Low CAPEX alternatives trade variable operating expenses for
fixed capital costs
Allows continued operation of the plants to take advantage of additional
economic life
Provides continuous revenues for ADA vs. one time equipment sales
Examples for a 250 MW Plant:
ACI:  $1 mm capital; $1-$2 mm annual use of AC
Sorbent injection for acid gases:  $1-3 mm capital equipment; $2-$4 mm
annual use of alkali sorbent
Refined Coal:  Controls mercury at no cost to utility
Enhanced Coal:  No capital equipment; $2-$4 mm per year in increased
fuel costs to the power producer
-5-


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ACI System
for Mercury
ADA’s Low CAPEX Approach to Emissions
Control Technology
Emission Control Equipment
(NO
x
, SO
2
, Particulate)


Refined Coal Reduces Mercury
Clean Coal Solutions:  ADA JV with NexGen Refined Coal LLC
CyClean
patented
technology
enhances
combustion
of
PRB
coals in cyclone boilers and reduces mercury and NOx
emissions
Two systems installed at two power plants June, 2010
producing 6+ mm tons of Refined Coal per year
Received $9 mm in prepaid rent from monetizer
Generated >$16 mm in revenues to ADA in first 3 Quarters of
Operation
Expected to produce ~$1.00/share in earnings per year for ADA for the
next nine years (based on 7.5 mm shares)
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Refined Coal Growth Opportunity
New Air Toxics Rule creating additional demand for Refined Coal.
Opportunity
to
increase
revenues
&
operating
income
with
equipment
installed
in
2011
Top ten prospects provide potential for over 30 mm tons per year
of Refined Coal @
$6.33 per ton
Currently fabricating 10 additional Refined Coal facilities
First 5 facilities scheduled for on-site tests in June through August treating a total of
15 mm tons per year
JV has $10 mm line of credit to finance new units
Advance payments for pre-paid rent are expected once the facilities are operational
-8-


Refined Coal Growth Opportunity
CURRENT PROJECTIONS
(based on 2 existing facilities @ 6 million tons)
POTENTIAL OPPORTUNITY
(based on 20 million tons)
$ in millions              Estimated revenues                Estimated
operating income
-9-


-10-
Mercury Control:
License to Arch Coal
Designed to enable Arch’s PRB coals to burn
with lower emissions of mercury and other
metals
$2.00-4.00/ton in benefits to customer
Royalty agreement –
payments to ADA of up
to $1.00/ton based on premium of Enhanced
Coal sales
Air Toxics Rule could create a market for
>100 mm tons/yr of Enhanced PRB
Full-scale tests proving effectiveness


Emission Control:
Equipment Sales
Installed/installing 47 ACI systems at coal-fired power
plants
Over 30% market share; plants total > 20 GW
Remain active in the bid and proposal process
-11-
Plant burns PRB coal or lignite
Plant burns bituminous coal


Emission Control:
Growth Expected in ACI
Equipment
-12-
Final U.S. EPA Utility MACT due Nov 2011
Expect ACI orders from utilities beginning 2011; utilities have
three years to become compliant once the Utility MACT is final
E
E
E
E
E
E


Control of Acid Gases
HCl, SO
2
, SO
3
Air Toxics Rule identifies HCI
and SO
2
as surrogates for acid
gases
ADA provides dry sorbent
injection (DSI) systems as a low-
cost option to wet scrubbers
Equipment costs $2-3 mm for
average size plants
EPA predicts over 200 systems
will be needed by 2015
-13-


CO
2
Capture
Developing solid sorbent capture technology to capture
CO
2
from flue gas in conventional coal-fired boilers
DOE and industry funding:
Phase I -
$3.8 mm R&D program awarded in Nov. 2008 to
develop technology; successful field tests at 1 KW pilot plant
Phase II -
$19 mm, 51-month contract awarded Oct. 2010 to
scale-up technology to 1 MW; key step toward
commercialization
Advantages over competing technologies:
For customer: lower cost and less parasitic energy
For ADA: continuous revenues from sale of proprietary chemical
sorbents
-14-


Norit Arbitration
Arbitration Panel issued Interim Award to Norit in April
$37.9 mm for breach of non-solicitation provision of Market Development Agreement
relating to two contracts
Running Royalty on net AC sales -
10.5% for 3 years, 7% for 5 years, excludes sales made
under above contracts
Further proceedings to be held on timing for payment of obligations and
award of any legal fees
Hearings scheduled for later in May and into June/July
Final award expected within next few months
ADA evaluating options including court protection
Allows the Company to continue to operate its business
Provides time to negotiate or otherwise attempt to restructure its debts
Management believes that given ADA’s options, resolution of the Norit
arbitration and indemnity obligations and payment thereof will not prevent
ADA from meeting its obligations to customers and vendors or operating its
business.
-15-


Financial Summary:
Recent Financial Results
2010 Financial Highlights:
Total revenues up 11% to $22.3 mm
Gross margin of 61% of total revenues vs. 31% of total
revenues in FY’09
Net loss of $15.5 mm, or $2.09 per share, vs. FY’09 loss of
$8.8 mm, or $1.26 per share
Net income of $5.1 mm, or $0.69 per share, excluding
$24.0 mm in non-routine legal expenses and an $8.2 mm
loss relating to the equity interest in ADA-CS, net of tax on
these items of $11.6 mm
Revenue CAGR of 21%, 2003 –
2010
-16-


Financial Summary:
Outlook
Legal expenses expected to decline to significantly lower
levels in Q4’11 assuming satisfactory resolution of Norit
matters
Existing Refined Coal facilities expected to generate
~$1.00 per share in pre-tax cash flow and operating
income after deduction of NexGen’s share through 2019
Possibility to more than triple that amount with
additional Refined Coal facilities and extension of tax
credits
Emission Control:
Pending Federal MACT rules should substantially expand ADA’s existing
market for ACI systems –
expected timeframe 2011
Arch agreement expected to generate payments of up to
$1.00/ton of premium on Enhanced Coal beginning in late 2011
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Other Data
Earnings call scheduled for May 12 with Form 10-Q
expected to be filed on May 13
As of 05/04/11:
Market cap: $79.8 mm
7.6 mm shares outstanding
50%+ held by institutions
~11% held by insiders and employees
Analyst coverage:   JMP Securities, Johnson Rice, Lazard Capital
Markets, Pritchard Capital Partners, Wedbush Securities
-18-


A Leader in Clean Coal Technology
©
Copyright 2011 ADA-ES, Inc.  All rights reserved.
NASDAQ:ADES