Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of Earliest Event Reported): May 2, 2011
Apollo Group, Inc.
(Exact name of registrant as specified in its charter)
Arizona   0-25232   86-0419443
(State or other jurisdiction
of incorporation)
File Number)
  (I.R.S. Employer
Identification No.)
4025 S. Riverpoint Parkway, Phoenix,    
Arizona   85040
(Address of principal executive
  (Zip Code)
Registrant’s telephone number, including area code:   (480) 966-5394
Former name or former address, if changed since last report
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o   Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o   Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o   Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))



Section 8 — Other Events
Item 8.01   Other Events.
On May 2, 2011, Apollo Group, Inc. (the “Company”) announced that Joseph L. D’Amico, the Company’s President and Chief Operating Officer, had adopted a prearranged stock trading plan in accordance with Rule 10b5-1 under the Securities Exchange Act of 1934, as amended, and the Company’s policies with respect to insider sales. The plan is limited to shares which may be acquired upon the exercise of stock options which expire in July 2011.
Rule 10b5-1 permits officers and directors of public companies to adopt predetermined plans for selling specified amounts of stock. Once a plan is established, the insider retains no discretion over sales under the plan and the prearranged trades are executed through a broker in accordance with the plan. The transactions under the plan will be disclosed publicly through Form 4 filings with the Securities and Exchange Commission.



Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
  Apollo Group, Inc.
May 2, 2011  By:   /s/ Brian L. Swartz    
    Name:   Brian L. Swartz   
    Title:   Senior Vice President and Chief
Financial Officer