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8-K - FORM 8-K - Pinnacle Foods Finance LLCd8k.htm
Pinnacle Foods
Barclays Capital 2011 High Yield Bond
and Syndicated Loan Conference
March 24, 2011
Exhibit
99.1


2
Forward-Looking Statements and GAAP Reconciliation
Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate
indications of the times at, or by which, such performance or results will be achieved or whether such performance or results will
ever be achieved.  Forward-looking information is based on information available at the time and management’s good faith belief
with respect to future events, and is subject to risks and uncertainties that could cause actual performance or results to differ
materially from those expressed in the statements.
Forward-looking statements speak only as of the date the statements are made.  Pinnacle Foods Finance LLC (“Pinnacle Foods,”
“Pinnacle”
or the “Company”) assumes no obligation to update forward-looking statements to reflect actual results, changes in
assumptions or changes in other factors affecting forward-looking information except to the extent required by applicable securities
laws.  If the Company does update one or more forward-looking statements, no inference should be drawn that the Company will
make additional updates with respect thereto or with respect to other forward-looking statements.
SEC
rules
regulate
the
use
of
“non-GAAP
financial
measures”
in
public
disclosures,
such
as
free
cash
flow,
“EBITDA”
“Adjusted
EBITDA”
and “Consolidated EBITDA”, that are derived on the basis of methodologies other than in accordance with generally
accepted accounting principles, or “GAAP.”
These rules govern the manner in which non-GAAP financial measures may be publicly
presented and prohibit in all filings with the SEC, among other things:
exclusion of charges or liabilities that require, or will require, cash settlement or would have required cash settlement, absent an
ability to settle in another manner, from a non-GAAP financial measure; and
adjustment of a non-GAAP financial measure to eliminate or smooth items identified as non-recurring, infrequent or unusual, when
the nature of the charge or gain is such that it has occurred in
the past two years or is reasonably likely to recur within the next two
years.
We have included non-GAAP financial measures in this presentation, including free cash flow, EBITDA, Adjusted EBITDA and
Consolidated EBITDA, that may not comply with the SEC rules governing the presentation of non-GAAP financial measures.  In
addition, the Company’s measurements of Consolidated EBITDA are based on definitions of EBITDA included in certain of the
Company’s debt agreements and, as a result, may not be comparable to those of other companies. Also, free cash flow may not be
comparable to similarly titled amounts presented by other companies.


3
The Marketplace was Challenging in 2010…
“In short, revenue growth is being compressed for food
manufacturers because a protracted lack of growth for
their retailer partners is creating a more adversarial,
discount oriented dynamic.”
UBS -
June 3, 2010
“Current industry volume growth is so bleak already that
it’s hard for us to see the possibility of a significant further
deterioration.”
Barclays Capital -
October 21, 2010
“We see risk that food company’s margins retrace recent
gains given the sluggish topline growth and heightened
competitive backdrop.”
Goldman Sachs -
October 17, 2010


4
In a Tough Environment, Pinnacle Delivered Solid
Results in 2010
*   Product Contribution = Gross Margin less consumer marketing and brokerage
**After adjusting actual results for adjustments per Senior Credit Facility and Bond Indentures


5
Key Performance Drivers
Brand strength
Pinnacle brands hold #1 or #2 market position in 8 of 12 major category segments in which
they compete
Limited private label penetration
Enhanced innovation capabilities driving improved pipeline
New agency partners


Category Segments
Major Brands
Market Position
IRI Market
Share
Frozen Vegetables
#1
26.7
Shelf-Stable Pickles, Peppers and Relish
#1
18.7
Baking Mixes and Frostings
#2
17.1
Frozen Complete Bagged Meals
#2
17.4
Table Syrups
#2
18.5
Frozen Prepared Seafood
#2
19.2
Frozen Waffles, Pancakes and French Toast
#2
15.1
Frozen Breakfast Entrées / Savory
Handhelds
#2
7.9
Canned Meat
#3
10.5
Bagels
#3
7.4
Single-Serve Frozen Dinners and Entrées
#4
8.8
Frozen Pizza-for-One
#4
10.1
Source: IRI -
52 week end Dec. 26, 2010 -
Total US Food
Iconic, Leading Brand Equities
Pinnacle holds the #1 or #2 market position in 8 of the 12 major
category segments
Categories with above average private label penetration
6


Enhanced Innovation Capabilities Driving Improved Pipeline
New Consumers
Health & Wellness
Premium / Experience
New Segment
7


8
Improved Marketing/Alignment with New Agency Partners
Agency
Key Clients
BBDO (Creative Advertising)
Starbucks, GE, Fed Ex, Mars, Diageo, Gillette
TBWA (Creative Advertising)
Apple, Absolute, Adidas, Visa, McDonalds, P+G
Zenith Optimedia (Media Buying)
HP, Lexus, Nestle, Verizon, Darden, P+G
8


Key Performance Drivers
Brand strength
Pinnacle brands hold #1 or #2 market position in 8 of 12 major category segments in which
they compete
Limited private label penetration
Enhanced innovation capabilities driving improved pipeline
New agency partners
Portfolio diversification
Participation in a broad set of categories
Scale where needed –
5
largest frozen food company
th
9


10
Snacks 4%
4%
Private Label 7%
4%
5%
5%
20%
Canada 3%
Other 5%
5%
6%
9%
10%
Other 5%
Foodservice 7%
Participation in a Broad Set of Categories
___________________________
LTM as of 12/26/10.
Duncan Hines Grocery Division
Birds Eye Frozen Division
Specialty Foods Division


11
$5,342
16.8
$1,712
5.4
$1,508
4.7
$1,450
4.6
$1,288
4.0
$1,231
3.9
$913
2.9
$801
2.5
$618
1.9
$553
1.7
$ Share
Source: IRI -
52 week end Dec. 26, 2010 -
Total US Food
Pinnacle Ranks Fifth in Frozen
$ Sales ($MM)


12
Key Performance Drivers
Brand strength
Pinnacle brands hold #1 or #2 market position in 8 of 12 major category segments in which they compete
Limited private label penetration
Enhanced innovation capabilities driving improved pipeline
New agency partners
Portfolio diversification
Participation in a broad set of categories
Scale
where
needed
5
largest
frozen
food
company
Nimble, responsive organization
Experienced senior team
Management alignment to value creation
Speed
Birds
Eye
integration
th



14
Birds Eye integration has been well executed
Supply Chain integrated by 6/30/10 -
“one order/one invoice”
Supply Chain integrated by 6/30/10 -
“one order/one invoice”
Full business integration by 9/30/2010
Full business integration by 9/30/2010
Hired/on-boarded 130 open positions
Hired/on-boarded 130 open positions
Upgraded management capabilities
Upgraded management capabilities
Achieved  $25MM of synergies in 2010
Achieved  $25MM of synergies in 2010
Actions in place to deliver an additional $25MM of synergies in 2011
Actions in place to deliver an additional $25MM of synergies in 2011


15
Key Performance Drivers
Brand strength
Pinnacle brands hold #1 or #2 market position in 8 of 12 major category segments in which they compete
Limited private label penetration
Enhanced innovation capabilities driving improved pipeline
New agency partners
Portfolio diversification
Participation in a broad set of categories
Scale
where
needed
5
largest
frozen
food
company
Nimble, responsive organization
Experienced senior team
Management alignment to value creation
Speed
Birds
Eye
integration
Dependable financial model
Solid 2010 financial results
Refinanced debt; extending maturity and lowering debt service cost
Accelerating productivity / pricing actions
th


Financial Performance


17
2010 Year in Review
Strong
results
with
Adjusted
EBITDA
up
+14%
y-o-y
to
$447
million
(1)
Generated $202 million of free cash flow in FY 2010
Gross Margin +240 bps from favorable product mix,  Birds Eye acquisition synergies,
productivity initiatives and favorable commodity prices as a result of good 2009 crop
season
(2)
.
Net
Leverage
has
declined
from
6.0x
at
the
time
of
the
Birds
Eye
transaction
to
5.7x
as
of
December 2010
Net Sales decline of -4.7% in 2010 was driven by the Company’s continued efforts to
deemphasize Private Label and Foodservice offerings, its announced discontinuation of Birds
Eye's Steamfresh Meals and Swanson Classics in the U.S., and a tough trading environment
North American Retail sales (ex. Exited Businesses) declined 1.2% 2010 vs. 2009
Refinanced debt…extending maturity and lowering debt service cost
Leverage neutral transaction with reduction in overall cost of capital
Replaced Term Loan C with $442MM Term Loan D and $400MM 8.25% Senior Notes
Term Loan D applicable margin 150bps lower than Term Loan C
Enhanced current debt maturity profile (New Senior Notes due September 2017)
___________________________
1.
Before variable product contribution from exited businesses of $2.8mm and estimated synergies yet to be realized associated with the Birds Eye Acquisition of $25mm.
2.
After adjusting actual results for adjustments per Senior Credit Facility and Bond Indentures


18
2010 Financial Summary
___________________________
1.
Pro forma for Birds Eye acquisition.
Actual
Actual
($s in millions)
2009
(1)
2010
$
%
Net Sales
2,548
$    
2,437
$    
(111)
$      
-4.4%
North American Retail (ex. exited businesses)
2,036
         
2,012
         
(24)
             
-1.2%
COPS
1,935
      
1,835
      
100
         
5.2%
% Net Sales
75.9%
75.3%
Gross Profit
613
         
602
        
(11)
          
-1.8%
% Net Sales
24.1%
24.7%
Advertising and Consumer
84
          
59
          
25
           
29.8%
% Net Sales
3.3%
2.4%
SG&A and other
273
         
278
        
(5)
           
-1.8%
% Net Sales
10.7%
11.4%
EBIT
256
         
265
        
9
            
3.5%
% Net Sales
10.0%
10.9%
Depreciation & Amortization
83
          
78
          
(5)
           
-6.0%
Reported EBITDA
339
         
343
        
4
            
1.2%
% Net Sales
13.3%
14.1%
Adjusted EBITDA
391
$       
447
$       
56
           
14.3%
% Net Sales
15.3%
18.3%
Variance to Prior Year


19
2010 Consolidated EBITDA Reconciliation
___________________________
1.
Pro forma for Birds Eye acquisition.
Actual
Actual
($s in millions)
2009
(1)
2010
Reported EBITDA
339
$    
343
$    
Adjustments per Senior Credit Facility and Bond Indentures
Non-cash items
8
         
72
       
Non-recurring items
40
       
27
       
Other adjustment items
4
         
5
         
Subtotal - Adjusted EBITDA
391
     
447
     
Variable product contribution from exited businesses
24
       
3
         
Net cost savings to be realized as a result of initiatives taken
12
       
Estimated synergies associated with the Birds Eye acquisition
45
       
25
       
Consolidated EBITDA (per Senior Credit Facility and Bond Indentures)
472
$    
475
$    


20
Refinanced Debt; Extending Maturity and Lowering
Debt Service Costs
Debt Maturities Post Refinancing
Debt Maturities Pre Refinancing
~$400mm
Reduction
___________________________
Note: Excludes maturity of Revolving Credit Facility which was undrawn as of December 26, 2010.


21
December 2010 Debt Structure
($s in millions)
December 2010
Revolving Credit Facility
$        ----
Term Loan B
1,199.4
Term Loan D
368.2
9.25% Senior Notes
625.0
8.25% Senior Notes
400.0
10.625% Senior Subordinated Notes
199.0
Other Debt
15.8
Total Debt
2,807.4
Cash
(115.3)
Total Net Debt
2,692.1
Total Leverage Ratio (per Senior Credit Facility and
Bond Indentures)
5.7


22
Accelerating Productivity Initiatives
Targeting
the
high
end
of
our
range
of
3.5%
-
-
4.0%
of
cost
of
products
sold
Productivity
and
pricing
actions
offsetting
inflation
Full
line
of
sight
on
2011
input
costs
Structured,
multi-functional
team
and
process
in
place
Multi-year
capital
investment
to
accelerate
productivity
including
2011
footprint
consolidation
___________________________
1.
Excluding Birds Eye
Procurement
Procurement
Procurement
Manufacturing
Manufacturing
Manufacturing
Logistics
Logistics
Logistics
2009 (1)
2010
2011 Target


23
Announced Pricing Partially Offsetting Inflation
Category
Effective Date
Baking Mixes / Frosting
1/03/11
Syrups
3/07/11
Canned Fruit
3/07/11
Waffles
3/28/11
Bagels
3/28/11
Vegetables
5/2/11
Seafood
5/2/11
Hungry-Man
(classic fried chicken)
5/2/11


Food for Thought:
Solid 2010 Financial Results in
a Challenging Environment
Successful Integration of
Birds Eye Acquisition
Re-energized Innovation
Pipeline
Accelerating Productivity
Refinanced Debt; Extending
Maturity and Lowering Debt
Service Costs


25
Key Investment Highlights
Successful History
of Brand
Renovation and
Product
Innovation
Proven
Management
Team
Continued
Solid  Financial
Performance
Delivering
$50mm in
Synergies
Proven Brand
Equities
Birds Eye
Integration
Successfully
Completed
High Recurring
Cash Flow