CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
consent to the incorporation by reference in the Registration Statements on Form S-8 (Nos. 333-120606, 333-130941, 333-17533, 333-139918, 333-147387, 333-148740, 333-156799, 333-156800, 333-165392 and 333-171978) of ZipRealty, Inc. of our report
dated March 9, 2011 relating to the financial statements, financial statement schedule and the effectiveness of internal control over financial reporting, which appears in this Form 10-K.
/s/ PricewaterhouseCoopers LLP
March 9, 2011