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8-K - CURRENT REPORT DATED 3-8-11 - XcelMobility Inc.g4901.txt

                                                                    EXHIBIT 10.1

                                LETTER OF INTENT

THIS LETTER OF INTENT (the "LOI"), is entered into by and,

BETWEEN:   ADVANCED  MESSAGING  SOLUTIONS,  INC., a Nevada corporation having an
           office at 2377 Gold Meadow  Way,  Suite 100,  Gold River,  California
           U.S.A. 95670

           ("COMPANY")

AND:       SHENZHEN CC POWER  CORPORATION,  a People's Republic of China company
           having an  office at Room 706,  Cyber  Times  Tower B,  Tairan  Road,
           Futian District, Shenzhen, China 518040

           ("CC POWER")

                             BACKGROUND AND PURPOSE

The Company is a publicly  traded  company with the ticker  symbol "ADMS" on the
United States over-the-counter (OTC) bulletin board securities market.

The  Company  wishes to  acquire  CC Power  through a  reverse  acquisition  and
believes CC Power to have a valuable  existing  business  providing mobile phone
and internet  products  through  monthly  subscriptions  to large cellular phone
carriers and OEM partners.

The  Company  and the  stockholders  of CC Power wish to enter into a  voluntary
share exchange  transaction  whereby the Company would acquire all of the issued
and  outstanding  shares  of CC  Power  in  exchange  for  the  issuance  to the
stockholders of CC Power or their nominees of fifty and one half percent (50.5%)
ownership interest in the Company (on a post-Closing basis).

                                    AGREEMENT

NOW,  THEREFORE,  in consideration of the mutual agreements and  representations
contained  herein,  and other good and valuable  consideration,  the receipt and
sufficiency of which is hereby acknowledged, the parties agree as follows:

1.   Except for the  provisions  in  Paragraphs  1 and 9-16,  this  proposal  is
     expressly  intended  to be  non-binding  and  subject  to the  satisfactory
     completion  of due  diligence and the  negotiation  of mutually  acceptable
     definitive  agreements between the Company and CC Power with regard to this
     transaction.
2.   The  Company  and CC Power  agree that they will  enter  into a  definitive
     agreement  containing  substantially  the same terms and  provisions as set
     forth in Paragraphs 3-8 of this LOI within sixty (60) days from the date of
     execution of this LOI (the "DEFINITIVE AGREEMENT").
3.   Upon  the  satisfaction  of the  conditions  set  forth  herein  and in the
     Definitive  Agreement,  the  Company  will  acquire  all of the  issued and
     outstanding  capital  stock of CC Power in exchange for the issuance to the
     stockholders  of CC Power or their legal nominees (the "NEW  STOCKHOLDERS")
     of fifty and one half percent  (50.5%) of the  outstanding  common stock of
     the  Company  (the  "EXCHANGE").  Upon  Closing,  CC Power  shall  become a
     wholly-owned subsidiary of the Company.
4.   The parties  agree that if CC power enters into a corporate  restructuring,
     the terms and conditions of this LOI shall be construed broadly to meet the
     intent of the parties in this LOI. Both parties  acknowledge  that CC Power
     may restructure itself such that all of its issued and outstanding  capital
     stock is owned by a non-PRC entity ("PARENT").  As such, the Exchange shall
     occur  between the  Company,  CC Power,  Parent,  and the  stockholders  of
     Parent.

5. The closing of the Exchange (the "CLOSING") shall occur on or before thirty (30) days from the date on which CC Power completes the audit of its financial statements as required to be filed by the Company upon the Closing in accordance with the Securities Exchange Act of 1934, as amended. 6. After Closing, the Board of Directors of the Company shall comprise of three (3) directors. The New Stockholders shall have the right to nominate two directors to the Board of Directors of the Company. 7. The officers of CC Power shall become the officers of the Company at Closing. 8. The Definitive Agreement shall contain customary representation and warranties, covenants and indemnification provisions. 9. In consideration of the time and effort the Company will incur to pursue this transaction, CC Power agrees that (except for a capital financing by CC Power approved by the Company), from the date of execution of this LOI (or, if sooner, until such time as the parties agree in writing to terminate this LOI) until the Closing, neither CC Power nor its stockholders nor any person or entity acting on their behalf will in any way directly or indirectly (i) solicit, initiate, encourage or facilitate any offer to directly or indirectly purchase CC Power or any of its assets or equity, (ii) enter into any discussions, negotiations or agreements with any person or entity which provide for such purchase, or (iii) provide to any persons other than the Company or its representatives any information or data related to such purchase or afford access to the properties, books or records of CC Power to any such persons. If CC Power, its stockholders or its representatives receive any inquiry or proposal offering to purchase CC Power or any part of its assets or equity, CC Power will promptly notify the Company. 10. No party hereto will make any disclosure or public announcements of the proposed transactions, the LOI or the terms thereof without the prior knowledge of the other parties, which shall not be unreasonably withheld, or except as required by relevant securities laws; provided, however, the Company may issue press releases in the ordinary course of business. 11. Each party agrees and acknowledges that such party and its directors, officers, employees, agents and representatives will disclose business information and information about the proposed transaction in the course of securing financings for the Company and CC Power and that the parties and their representatives may be required to disclose that information under the continuous disclosure requirements of the Securities Exchange Act of 1934. 12. This LOI shall be construed in accordance with, and governed by, the laws of the State of Nevada, and each party separately and unconditionally subjects to the jurisdiction of any court of competent authority in the State of Nevada, and the rules and regulations thereof, for all purposes related to this agreement and/or their respective performance hereunder. 13. The parties shall prepare, execute and file any and all documents necessary to comply with all applicable federal and state securities laws, rules and regulations in any jurisdiction where they are required to do so. 14. If any term or provision hereof shall be held illegal or invalid, this LOI shall be construed and enforced as if such illegal or invalid term or provision had not been contained herein. 15. This LOI may be executed in counterparts, by original or facsimile signature, with the same effect as if the signatures to each such counterpart were upon a single instrument; and each counterpart shall be enforceable against the party actually executing such counterpart. All counterparts shall be deemed an original copy. 16. The delay or failure of a party to enforce at any time any provision of this LOI shall in no way be considered a waiver of any such provision, or any other provision of this LOI. No waiver of, delay or failure to enforce any provision of this LOI shall in any way be considered a continuing waiver or be construed as a subsequent waiver of any such provision, or any other provision of this LOI. 2
DATED EFFECTIVE MARCH 8, 2011 ADVANCED MESSAGING SOLUTIONS, INC. ------------------------------------- (Authorized Signatory) SHENZHEN CC POWER CORPORATION ------------------------------------- (Authorized Signatory) 3