Attached files
| file | filename |
|---|---|
| EX-31.2 - EX-31.2 - BOSTON BEER CO INC | b84494exv31w2.htm |
| EX-32.2 - EX-32.2 - BOSTON BEER CO INC | b84494exv32w2.htm |
| EX-21.5 - EX-21.5 - BOSTON BEER CO INC | b84494exv21w5.htm |
| EX-31.1 - EX-31.1 - BOSTON BEER CO INC | b84494exv31w1.htm |
| EX-32.1 - EX-32.1 - BOSTON BEER CO INC | b84494exv32w1.htm |
| 10-K - THE BOSTON BEER COMPANY - BOSTON BEER CO INC | b84494e10vk.htm |
Exhibit 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We consent to the incorporation by reference in the Registration Statement No. 333-68531,
pertaining to THE BOSTON BEER COMPANY, INC. EMPLOYEE EQUITY INCENTIVE PLAN; Registration Statement
No. 333-163314, pertaining to THE BOSTON BEER COMPANY, INC. 1996 STOCK OPTION PLAN FOR NON-EMPLOYEE
DIRECTORS; Registration Statement No. 333-163315, pertaining to THE BOSTON BEER COMPANY, INC.
EMPLOYEE EQUITY INCENTIVE PLAN; Registration Statement No. 333-12221, pertaining to THE BOSTON BEER
COMPANY, INC. 1996 STOCK OPTION PLAN FOR NON-EMPLOYEE DIRECTORS; Registration Statement No.
333-85110, pertaining to THE BOSTON BEER COMPANY, INC. 1996 STOCK OPTION PLAN FOR NON-EMPLOYEE
DIRECTORS; Registration Statement No. 333-85112, pertaining to THE BOSTON BEER COMPANY, INC.
EMPLOYEE EQUITY INCENTIVE PLAN; Registration Statement No. 333-121057, pertaining to THE BOSTON
BEER COMPANY, INC. 1996 STOCK OPTION PLAN FOR NON-EMPLOYEE DIRECTORS; Registration Statement No.
333-140250, pertaining to THE BOSTON BEER COMPANY, INC. EMPLOYEE EQUITY INCENTIVE PLAN; and
Registration Statement No. 333-148374, pertaining to THE BOSTON BEER COMPANY, INC. EMPLOYEE EQUITY
INCENTIVE PLAN of The Boston Beer Company, Inc. of our reports dated March 8, 2011, with respect to
the consolidated financial statements of The Boston Beer Company, Inc., and the effectiveness of
internal control over financial reporting of The Boston Beer Company, Inc. included in the Annual
Report (Form 10-K) for the year ended December 25, 2010.
| /s/ Ernst & Young LLP | ||||
Boston, Massachusetts
March 8, 2011
March 8, 2011