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EX-31.2 - CERTIFICATION OF THE CHIEF FINANCIAL OFFICER PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 - AMERICAN SIERRA GOLD CORP.exhibit31-2.htm
EX-31.1 - CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 - AMERICAN SIERRA GOLD CORP.exhibit31-1.htm
EX-32 - CERTIFICATION OF CHIEF EXECUTIVE AND CHIEF FINANCIAL OFFICERS PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 - AMERICAN SIERRA GOLD CORP.exhibit32.htm
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K/A
(Amendment No. 2 )

 
R
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year Ended July 31, 2010

OR

 
£
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File No. 000-52927

AMERICAN SIERRA GOLD CORP.
(Exact Name of Registrant as Specified in Its Charter)

Nevada
 
98-0528416
(State or Other Jurisdiction
 
(I.R.S. Employer Identification
Of Incorporation or Organization)
 
Number)
     
601 Union St Ste 4500
Seattle, WA
 
 
98101
(Address of Principal Executive Offices)
 
(Zip Code)

Registrant’s telephone number, including area code (206) 838-9735

Securities registered pursuant to Section 12(g) of the Act:

Common Stock, par value $0.001 per share
(Title of Class)
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes o No þ
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Yes o No þ

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the issuer was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.                         þ

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer o
  Accelerated filer o
Non-accelerated filer o
(Do not check if a smaller reporting company)
Smaller reporting company þ

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). £ Yes R No

The aggregate market value of the voting Common Stock held by non-affiliates of issuer as of October 29, 2010 is $3,410,092. There are 68,201,843 shares of common voting stock of the Company not held by affiliates. The aggregate market value is based upon the bid price for the common stock of the Company on the OTC Bulletin Board on October 29, 2010.

As of October 29, 2010, 68,201,843 shares of the Company’s $0.001 par value common stock were outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

           No documents are incorporated by reference.

 
 
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TABLE OF CONTENTS

PART I
   
     
ITEM 1.
BUSINESS
3
ITEM 1A.
RISK FACTORS
5
ITEM 1B.
UNRESOLVED STAFF COMMENTS
10
ITEM 2.
PROPERTIES
10
ITEM 3.
LEGAL PROCEEDINGS
10
ITEM 4.
SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
10
     
PART II
   
     
ITEM 5.
MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
11
ITEM 6.
SELECTED FINANCIAL DATA
11
ITEM 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
12
ITEM 7A.
QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK
16
ITEM 8.
FINANCIAL STATEMENTS
16
ITEM 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL  DISCLOSURE
16
ITEM 9A(T).
CONTROLS AND PROCEDURES
16
ITEM 9B.
OTHER INFORMATION
17
     
PART III
   
     
ITEM 10.
DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
17
ITEM 11.
EXECUTIVE COMPENSATION
18
ITEM 12.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
19
ITEM 13.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
21
ITEM 14.
PRINCIPAL ACCOUNTING FEES AND SERVICES
21
     
PART IV
   
     
ITEM 15.
EXHIBITS
22
 
SIGNATURES
23

 
 
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PART I

ITEM 1.  BUSINESS

Description Of Business

As used in this Annual Report on Form 10-K, unless otherwise indicated, the terms “we,” “us,” “our” and “the Company” refer to American Sierra Gold Corp., a Nevada corporation.

Forward-Looking Statements and Associated Risks.  This Annual Report on Form 10-K contains forward-looking statements.  Such forward-looking statements include statements regarding, among other things, (1) discussions about mineral resources and mineralized material, (2) our projected sales and profitability, (3) our growth strategies, (4) anticipated trends in our industry, (5) our future financing plans, (6) our anticipated needs for working capital, (7) our lack of operational experience and (8) the benefits related to ownership of our common stock. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words “may,” “will,” “should,” “expect,” “anticipate,” “estimate,” “believe,” “intend,” or “project” or the negative of these words or other variations on these words or comparable terminology. These statements constitute forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. This information may involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from the future results, performance, or achievements expressed or implied by any forward-looking statements. These statements may be found under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” as well as in this filing generally. Actual events or results may differ materially from those discussed in forward-looking statements as a result of various factors, including, without limitation, the risks outlined under Item 1A below and other risks and matters described in this filing and in our other SEC filings. In light of these risks and uncertainties, there can be no assurance that the forward-looking statements contained in this filing will in fact occur as projected.  We do not undertake any obligation to update any forward-looking statements.

The Company

Overview

We are a precious metal mineral acquisition, exploration and development company, formed in Nevada on January 30, 2007.  At the time of our incorporation, we were incorporated under the name “C.E. Entertainment, Inc.,” and our original business plan was to engage in the sales and marketing of Ukrainian classical music.  On May 19, 2009, we changed our name to American Sierra Gold Corp. by way of a merger with our wholly owned subsidiary, American Sierra Gold Corp., which was formed solely for the purpose of changing our name.  In addition to the name change, we changed our intended business purpose to that of precious metal mineral exploration, development and production.  Further, effective May 19, 2009, we effected a 40 for 1 forward stock split of our issued and outstanding common stock.  As a result, our authorized capital increased from 50,000,000 shares of common stock, $0.001 par value per share, to 2,000,000,000 shares of common stock, $0.001 par value per share.  Unless specifically stated otherwise, all share amounts referenced herein, will refer to post-forward stock split share amounts.

Our primary business focus is to evaluate, acquire, explore and develop gold properties in North America.   We have begun work on one project that consists of six mineral claims in the Adams Ridge area of British Columbia, Canada that the Company recently acquired (the “Adams Ridge Project”). We are in the exploration stage with respect to the Adams Ridge Project. Despite exploration work on the Adams Ridge Project, we have not established that there are any mineral reserves, nor can there be any assurance that we will be able to do so.

Sources of Available Land for Mining and Exploration

There are at least five sources of land available for exploration, development and mining: public lands, private fee lands, unpatented mining claims, patented mining claims, and tribal lands.  The primary sources for acquisition of these lands are the United States government, through the Bureau of Land Management and the United States Forest Service, state and Canadian Provincial governments, tribal governments, and individuals or entities who currently hold title to or lease government and private lands.
 
 Government Regulation and Mining Claims

Mining operations and exploration activities are subject to various federal, state, provincial and local laws and regulations in the United States and in Canada, which govern prospecting, development, mining, production, exports, taxes, labor standards, occupational health, waste disposal, protection of the environment, mine safety, hazardous substances and other matters.

To obtain a Free Miner's Certificate, which is required to hold a mining claim in British Columbia, Section 8(1) of the B.C. Mineral Tenure Act (MTA) stipulates that a corporation must be registered under the British Columbia Business Corporations Act. Section 8(2) of the MTA stipulates that an individual applicant must either be a resident of Canada or be authorized to work in Canada. As the Company is not registered in British Columbia, the claims are held in trust for the Company by Carl Von Einsiedel, trustee of the BC Land Trust. The mineral title claims have been registered with the Government of British Columbia.

We are committed to complying with and are, to our knowledge, in compliance with, all governmental and environmental regulations applicable to the Company and its mineral rights. Permits from a variety of regulatory authorities are required for many aspects of mine operation and reclamation both in the United States and Canada. We cannot predict the extent to which these requirements will affect the Company or its properties if we identify the existence of minerals in commercially exploitable quantities. In addition, future legislation and regulation could cause additional expense, capital expenditure, restrictions and delays in the exploration of our properties. Since we are still in the exploratory stage, we do not have enough information to know which permits will be required, the specific timeframe for obtaining them, or the cost of the permitting and bonding process.
 
 
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In the United States, the Federal government owns public lands that are administered by the Bureau of Land Management or the United States Forest Service. Ownership of the subsurface mineral estate can be acquired by staking a twenty (20) acre mining claim granted under the General Mining Law of 1872, as amended (the “General Mining Law”).  The Federal government still owns the surface estate even though the subsurface can be controlled with a right to extract through claim staking. As we do not currently own mineral rights on U.S. public lands, our operations are not presently subject to administration by the Bureau of Land Management or the United States Forest Service. If we acquire mineral rights located on U.S. public lands in the future, we would then become subject to such administration since the Bureau of Land Management owns and controls the surface estate on U.S. public lands.

Private fee lands are lands that are controlled by fee-simple title by private individuals or corporations.  These lands can be controlled for mining and exploration activities by either leasing or purchasing the surface and subsurface rights from the private owner.  Unpatented mining claims located on public land owned by another entity can be controlled by leasing or purchasing the claims outright from the owners.  Patented mining claims are claims that were staked under the General Mining Law, and through application and approval the owners were granted full private ownership of the surface and subsurface estate by the Federal government.  These lands can be acquired for exploration and mining through lease or purchase from the owners.  Tribal lands are those lands that are under control by sovereign Native American tribes.  Areas that show promise for exploration and mining can be leased or joint ventured with the tribe controlling the land. The Company currently has no mining claims on private fee lands or public land controlled by another entity.

Competition And Mineral Prices

We are a mineral resource exploration company. We compete with other mineral resource exploration companies for financing and for the acquisition of new mineral properties. Given the continual increase in the value of gold, the business of acquiring, developing and/or exploring gold properties is more competitive than ever before.  Our competitors include companies with larger staffs, greater resources and equipment and, as such, those companies may be in a better position to compete for mineral properties.  This competition could result in competitors having mineral properties of greater quality and interest to prospective investors who may finance additional exploration. This competition could adversely impact on our ability to finance further exploration and, if we find mineral reserves, to achieve the financing necessary for us to extract the minerals.

In order to compete with such companies, we need to raise additional capital.  The competitive nature of the business and the risks we are therefore faced with are discussed further in the item entitled “Risk Factors,” below.

Capital Equipment and R&D Expenditures

We are not currently conducting any research and development activities other than those relating to the possible acquisition of new gold and/or silver properties or projects.  As we proceed with our exploration programs, we may need to engage additional contractors and consider the possibility of adding permanent employees, as well as the possible purchase or lease of equipment.

Mining Properties And Projects

As discussed above, we currently have a 100% interest in six mineral claims in the Adams Ridge area of British Columbia, Canada. We are in the exploration stage with respect to the Adams Ridge Project. Despite exploration work on the Adams Ridge Project, we have not established that there are any mineral reserves, nor can there be any assurance that we will be able to do so.

A mineral reserve is defined by the Securities and Exchange Commission in its Industry Guide 7 (which can be viewed over the Internet at http://www.sec.gov/divisions/corpfin/forms/industry.htm#secguide7) as that part of a mineral deposit which could be economically and legally extracted or produced at the time of the reserve determination. The probability of an individual prospect ever having a "reserve" that meets the requirements of the Securities and Exchange Commission's Industry Guide 7 is extremely remote; in all probability our mineral resource property does not contain any 'reserve' and any funds that we spend on exploration will probably be lost.

As the Company is not registered in British Columbia, its claims are held in trust for the Company by Carl Von Einsiedel, trustee of the BC Land Trust. The mineral title claims have been registered with the Government of British Columbia.

Employees

As of October 29, 2010, we had no employees other than our sole director and executive officer. We engage contractors from time to time to consult with us on specific corporate affairs or to perform specific tasks in connection with our acquisition and exploration activities.

Patents/Trade Marks/Licenses/Franchises/Concessions/Royalty Agreements or Labor Contracts

We do not currently own any patents or trademarks.  Also, we are not a party to any license or franchise agreements, concessions, royalty agreements or labor contracts arising from any patents or trademarks.
 
 
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ITEM 1A.  RISK FACTORS

The risks described below are the ones we believe are most important for you to consider.  We have sought to identify what we believe to be the most significant risks to our business, but we cannot predict whether, or to what extent, any of such risks may be realized nor can we guarantee that we have identified all possible risks that might arise. Investors should carefully consider all of such risk factors before making an investment decision with respect to our common stock. If events anticipated by any of the following risks actually occur, our business, operating results or financial condition could suffer and the price of our common stock could decline.

RISKS ASSOCIATED WITH OUR BUSINESS

We Have A Limited Operating History With Significant Losses And Expect Losses To Continue For The Foreseeable Future.

We have yet to establish any history of profitable operations.  We have incurred net losses of $5,345,850 and $42,980 for the fiscal years ended July 31, 2010 and 2009, respectively.  As a result, at July 31, 2010, we had an accumulated deficit of $5,456,980 and a total stockholders’ deficiency of $304,538.  Our revenues have not been sufficient to sustain our operations.  We expect that our revenues will not be sufficient to sustain our operations for the foreseeable future.  Our profitability will require the successful commercialization of our mining properties.  We may not be able to successfully commercialize our mines or ever become profitable.

There Is Doubt About Our Ability To Continue As A Going Concern Due To Recurring Losses From Operations, Accumulated Deficit And Insufficient Cash Resources To Meet Our Business Objectives, All Of Which Means That We May Not Be Able To Continue Operations.

As discussed in Note 2 to our consolidated financial statements for the year ended July 31, 2010, we have generated operating losses since inception, and our cash resources are insufficient to meet our planned business objectives, which together raises doubt about our ability to continue as a going concern.

We May Not Be Able To Secure Additional Financing To Meet Our Future Capital Needs Due To Changes In General Economic Conditions.

We anticipate needing significant capital to conduct further exploration and, if mineral reserves are found , development needed to bring our   Adams Ridge Project into production and/or to continue to seek out appropriate joint venture partners or buyers for certain mining properties.  We may use capital more rapidly than currently anticipated and incur higher operating expenses than currently expected, and we may be required to depend on external financing to satisfy our operating and capital needs.  We may need new or additional financing in the future to conduct our operations or expand our business.  Any sustained weakness in the general economic conditions and/or financial markets in the United States or globally could adversely affect our ability to raise capital on favorable terms or at all.  From time to time we have relied, and may also rely in the future, on access to financial markets as a source of liquidity to satisfy working capital requirements and for general corporate purposes.  We may be unable to secure debt or equity financing on terms acceptable to us, or at all, at the time when we need such funding.  If we do raise funds by issuing additional equity or convertible debt securities, the ownership percentages of existing stockholders would be reduced, and the securities that we issue may have rights, preferences or privileges senior to those of the holders of our common stock or may be issued at a discount to the market price of our common stock which would result in dilution to our existing stockholders.  If we raise additional funds by issuing debt, we may be subject to debt covenants, which could place limitations on our operations including our ability to declare and pay dividends.  Our inability to raise additional funds on a timely basis would make it difficult for us to achieve our business objectives and would have a negative impact on our business, financial condition and results of operations.
 
 
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Our Business And Operating Results Could Be Harmed If We Fail To Manage Our Growth Or Change.

Our business may experience periods of rapid change and/or growth that could place significant demands on our personnel and financial resources.  To manage possible growth and change, we must continue to try to locate skilled geologists, mappers, drillers, engineers, technical personnel and adequate funds in a timely manner.

We May Not Have Access To The Supplies And Materials Needed For Exploration, Which Could Cause Delays Or Suspension Of Our Operations.

Competitive demands for contractors and unforeseen shortages of supplies and/or equipment could result in the disruption of planned exploration activities.  Current demand for exploration drilling services, equipment and supplies is robust and could result in suitable equipment and skilled manpower being unavailable at scheduled times in our exploration programs.  Furthermore, fuel prices are rising.  We will attempt to locate suitable equipment, materials, manpower and fuel if sufficient funds are available.  If we cannot find the equipment and supplies needed for our various exploration programs, we may have to suspend some or all of them until equipment, supplies, funds and/or skilled manpower can be obtained.

An Unsuccessful Material Strategic Transaction Or Relationship Could Result In Operating Difficulties And Other Harmful Consequences To Our Business.

We have evaluated, and expect to continue to evaluate, a wide array of potential strategic transactions and relationships with third parties.  From time to time, we may engage in discussions regarding potential acquisitions or joint ventures.  Currently, we have a joint venture agreement with Trinity Alps Resources, Inc. Subsequent to year ended July 31, 2010, the Company abandoned its mineral property interests and joint venture project with Trinity Alps Resources, Inc.  Any of these transactions could be material to our financial condition and results of operations, and the failure of any of these material relationships and transactions may have a negative financial impact on our business and our results of operations.

Attraction And Retention Of Qualified Personnel Is Necessary To Implement And Conduct Our Mineral Exploration Programs.

Our future success will depend largely upon the continued services of our Board member and executive officer and other key personnel.  Our success will also depend on our ability to continue to attract and retain qualified personnel with mining experience.   Key personnel represent a significant asset for us, and the competition for qualified personnel is intense in the mineral exploration industry.

We may have particular difficulty attracting and retaining key personnel in the initial phases of our exploration programs.  We do not have key-person life insurance coverage on any of our personnel. The loss of one or more of our key people or our inability to attract, retain and motivate other qualified personnel could negatively impact our ability to complete our exploration programs.

RISKS ASSOCIATED WITH OUR INDUSTRY

Environmental Controls Could Curtail Or Delay Exploration And, If Mineral Reserves are Found , Development Of Our Mines And Impose Significant Costs On Us.

We are required to comply with numerous environmental laws and regulations imposed and enforced by foreign, federal, provincial, state and local authorities .  At the federal level, legislation such as the Clean Water Act, the Clean Air Act, the Resource Conservation and Recovery Act, the Comprehensive Environmental Response Compensation Liability Act and the National Environmental Policy Act impose effluent and waste standards, performance standards, air quality and emissions standards and other design or operational requirements for various components of mining and mineral processing, including gold and silver mining and processing.  In addition, insurance companies are now requiring additional cash collateral from mining companies in order for the insurance companies to issue a surety bond.  This addition of cash collateral for a bond could have a significant impact on our ability to bring properties into production.
 
 
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Many states have also adopted regulations that establish design, operation, monitoring, and closing requirements for mining operations.  Under these regulations, mining companies are required to provide a reclamation plan and financial assurance to ensure that the reclamation plan is implemented upon completion of mining operations.  Additionally, Nevada and other states require mining operations to obtain and comply with environmental permits, including permits regarding air emissions and the protection of surface water and groundwater.  Although we believe that the mining properties we currently have an interest in are in compliance with applicable federal and state environmental laws, changes in those laws and regulations may necessitate significant capital outlays or delays, may materially and adversely affect the economics of a given property, or may cause material changes or delays in our intended exploration, and if we find mineral reserves , development and production activities.  Any of these results could force us to curtail or cease our business operations.

Proposed Legislation Affecting The Mining Industry Could Have An Adverse Effect On Us.

During the past several years, the United States Congress considered a number of proposed amendments to the General Mining Law of 1872, which governs mining claims and related activities on federal lands.  For example, a broad based bill to reform the General Mining Law of 1872, the Hardrock Mining and Reclamation Act of 2007 (H.R. 2262) was introduced in the U.S. House of Representatives on May 10, 2007, and was passed by the U.S. House of Representatives on November 1, 2007, and was submitted to the U.S. Senate where no further action was taken.  More recently, on January 27, 2009, the Hardrock Mining and Reclamation Act of 2009 (H.R. 699) was introduced.  If enacted, this act will have several negative impacts on us including but not limited to: requiring royalty payments of 8% of gross income from mining a claim on Federal land, or 4% of claims on Federal land that are subject to an existing permit; and prohibition of certain areas from being open to the location of mining claims, including wilderness study areas, areas of critical environmental concern and related areas.  Subcommittee hearings for the bill were held on July 14, 2009. Because this bill was introduced in a previous session of Congress and no vote was taken by either the U.S. House of Representatives or the U.S. Senate, no more action can occur on it.

The extent of any such changes to the General Mining Law of 1872 that may be enacted is not presently known, and the potential impact on us as a result of future congressional action is difficult to predict.  If enacted, proposed legislation could adversely affect the economics of developing and operating our mining properties, which may consist of unpatented mining claims on federal lands.  Our financial performance could therefore be materially and adversely affected by passage of all or pertinent parts of the proposed legislation, which could force us to curtail or cease our business operations.

Development And Operation Of Mining Projects Involve Numerous Uncertainties.

Mine development projects typically require a number of years and significant expenditures during the development phase before production is possible.

Mining development projects are subject to the completion of successful feasibility studies, issuance of necessary governmental permits and receipt of adequate financing. The economic feasibility of development projects is based on many factors such as:

estimation of reserves;

anticipated metallurgical recoveries;

future gold and silver prices; and

anticipated capital and operating costs of such projects.
 
 
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If mineral reserves are found, our mine development projects may have limited relevant operating history upon which to base estimates of future operating costs and capital requirements.  Estimates of proven and probable reserves and operating costs determined in feasibility studies are based on geologic and engineering analyses.

Any of the following events, among others, could affect the profitability or economic feasibility of a project:

unanticipated changes in grade and tonnage of material to be mined and processed;
 
unanticipated adverse geotechnical conditions;

incorrect data on which engineering assumptions are made;

costs of constructing and operating a mine in a specific environment;

availability and cost of processing and refining facilities;

availability of economic sources of power;

adequacy of water supply;

adequate access to the site;

unanticipated transportation costs;

government regulations (including regulations relating to prices, royalties, duties, taxes, restrictions on production, quotas on exportation of minerals, as well as the costs of protection of the environment and agricultural lands);

fluctuations in metal prices; and

accidents, labor actions and force majeure events.

Any of the above referenced events may necessitate significant capital outlays or delays, may materially and adversely affect the economics of a given property, or may cause material changes or delays in our intended exploration, development and production activities.  Any of these results could force us to curtail or cease our business operations.

Mineral Exploration Is Highly Speculative, Involves Substantial Expenditures, And Is Frequently Non-Productive.

Mineral exploration involves a high degree of risk and exploration projects are frequently unsuccessful.  Few prospects that are explored end up being ultimately developed into producing mines.  To the extent that we continue to be involved in mineral exploration, the long-term success of our operations will be related to the cost and success of our exploration programs.  We cannot assure you that our mineral exploration efforts will be successful.  The risks associated with mineral exploration include:

The identification of potential economic mineralization based on superficial analysis;

the quality of our management and our geological and technical expertise; and

the capital available for exploration and development.
 
 
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Substantial expenditures are required to determine if a project has economically mineable mineralization.  It may take several years to establish proven and probable reserves and to develop and construct mining and processing facilities.  Because of these uncertainties, our current and future exploration programs may not result in the discovery of reserves, the expansion of our existing reserves or the further development of our mines.

The Price Of Gold and Silver are Highly Volatile And A Decrease In The Price Of Gold or Silver Would Have A Material Adverse Effect On Our Business.

The profitability of mining operations is directly related to the market prices of metals.  The market prices of metals fluctuate significantly and are affected by a number of factors beyond our control, including, but not limited to, the rate of inflation, the exchange rate of the dollar to other currencies, interest rates, and global economic and political conditions.  Price fluctuations of metals from the time development of a mine is undertaken to the time production can commence can significantly affect the profitability of a mine.  Accordingly, we may begin to develop one or more of our mining properties at a time when the price of metals makes such exploration economically feasible and, subsequently, incur losses because the price of metals decreases.  Adverse fluctuations of the market prices of metals may force us to curtail or cease our business operations.

Mining Risks And Insurance Could Have An Adverse Effect On Our Profitability.

Our operations are subject to all of the operating hazards and risks normally incident to exploring for and developing mineral properties, such as unusual or unexpected geological formations, environmental pollution, personal injuries, flooding, cave-ins, changes in technology or mining techniques, periodic interruptions because of inclement weather and industrial accidents.  Although maintenance of insurance to ameliorate some of these risks is part of our proposed exploration program associated with those mining properties we have an interest in, such insurance may not be available at economically feasible rates or in the future be adequate to cover the risks and potential liabilities associated with exploring, owning and operating our properties.  Either of these events could cause us to curtail or cease our business operations.

Due To The Uncertain Nature Of Exploration, There Is A Substantial Risk That We May Not Find Economically Exploitable Reserves Of Gold And/Or Silver.

The search for valuable minerals is an extremely risky business. We do not know whether the claims and properties that we have optioned contain commercially exploitable reserves of gold and/or silver.  The likelihood of success must be considered in light of the costs, difficulties, complications, problems and delays encountered in connection with the exploration of mineral properties.  These potential problems include, but are not limited to, additional costs and unanticipated delays and expenses that may exceed current estimates.

Even if we do eventually discover a mineral reserve on one or more of our properties, there can be no assurance that we will be able to develop our the property into a producing mine and extract those resources. Both mineral exploration and development involve a high degree of risk and few properties which are explored are ultimately developed into producing mines.

The commercial viability of an established mineral deposit will depend on a number of factors including, by way of example, the size, grade and other attributes of the mineral deposit, the proximity of the resource to infrastructure such as a smelter, roads and a point for shipping, government regulation and market prices. Most of these factors will be beyond our control, and any of them could increase costs and make extraction of any identified mineral resource unprofitable.

We Face Significant Competition In The Mineral Exploration Industry.

We compete with other mining and exploration companies possessing greater financial resources and technical facilities than we do in connection with the acquisition of exploration properties and leases on prospects and properties and in connection with the recruitment and retention of qualified personnel.  Such competition may result in our being unable to acquire interests in economically viable gold and silver exploration properties or qualified personnel.

Our Applications For Exploration Permits May Be Delayed Or May Be Denied In The Future.

Exploration activities usually require the granting of permits from various governmental agencies.  For exploration drilling on unpatented mineral claims, a drilling plan must be filed with the Bureau of Land Management or the United States Forest Service, which may then take several months or more to grant the requested permit. Similar permits are required in Canada .  Depending on the size, location and scope of the exploration program, additional permits may also be required before exploration activities can be undertaken.  Prehistoric or Indian grave yards, threatened or endangered species, archeological sites or the possibility thereof, difficult access, excessive dust and important nearby water resources may all result in the need for additional permits before exploration activities can commence.  With all permitting processes, there is the risk that unexpected delays and excessive costs may be experienced in obtaining required permits or the refusal to grant required permits may not be granted at all, all of which may cause delays and unanticipated costs in conducting planned exploration activities.  Any such delays or unexpected costs in the permitting process could result in serious adverse consequences to the price of our stock and to the value of your investment.
 
 
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RISKS ASSOCIATED WITH OUR COMMON STOCK

The Market Price Of Our Common Stock Is Highly Volatile, Which Could Hinder Our Ability To Raise Additional Capital.

The market price of our common stock has been and is expected to continue to be highly volatile.  Factors, including regulatory matters, concerns about our financial condition, operating results, litigation, government regulation, developments or disputes relating to agreements, title to our properties or proprietary rights, may have a significant impact on the market price of our stock.  In addition, potential dilutive effects of future sales of shares of common stock by shareholders and by us, and subsequent sale of common stock by the holders of warrants and options could have an adverse effect on the price of our securities, which could hinder our ability to raise additional capital to fully implement our business, operating and development plans.

Penny Stock Regulations Affect Our Stock Price, Which May Make It More Difficult For Investors To Sell Their Stock.

Broker-dealer practices in connection with transactions in “penny stocks” are regulated by certain penny stock rules adopted by the SEC.  Penny stocks generally are equity securities with a price per share of less than $5.00 (other than securities registered on certain national securities exchanges or quoted on the NASDAQ Stock Market, provided that current price and volume information with respect to transactions in such securities is provided by the exchange or system).  The penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt from the rules, to deliver a standardized risk disclosure document that provides information about penny stocks and the risks in the penny stock market.  The broker-dealer must also provide the customer with current bid and offer quotations for the penny stock, the compensation of the broker-dealer and its salesperson in the transaction, and monthly account statements showing the market value of each penny stock held in the customer’s account.  In addition, the penny stock rules generally require that prior to a transaction in a penny stock the broker-dealer make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written agreement to the transaction.  These disclosure requirements may have the effect of reducing the level of trading activity in the secondary market for a stock that becomes subject to the penny stock rules.  Our securities are subject to the penny stock rules, and investors may find it more difficult to sell their securities.

ITEM 1B.  UNRESOLVED STAFF COMMENTS

Not applicable.

ITEM 2.  PROPERTIES

During the fiscal years ended July 31, 2010, and 2009, respectively, we paid monthly rent of $214 for use of our previous U.S. corporate offices in Denver, Colorado.  We currently maintain our corporate offices at 601 Union St, Ste 4500, Seattle, WA 98101 and pay no rent on the space.  This space is sufficient until we commence full operations. Our interests in the Adams Ridge Project are discussed above and in Item 7, below.

ITEM 3.  LEGAL PROCEEDINGS

None.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted to a vote of security holders during the fourth quarter of fiscal year 2010.
 
 
10

 

 
PART II

ITEM 5. 
MARKET FOR COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND SMALL BUSINESS ISSUER PURCHASES OF EQUITY SECURITIES

Our common stock trades on the OTC Bulletin Board under the symbol “AMNP.OB.”  Previously, our common stock was traded under the symbol “CENI.OB.”  The Company began trading on October 12, 2009.   The following table represents the range of the high and the low closing prices, as quoted on the OTC Bulletin Board for each fiscal quarter since the Company began trading on October 12, 2009.  These quotations represent prices between dealers, and may not include retail mark-ups, markdowns or commissions, and may not necessarily represent actual transactions. 

   
HIGH BID
   
LOW BID
 
Fiscal year ended July 31, 2010
           
October 31, 2009
 
$
1.31
   
$
0.92
 
January 31, 2010
 
$
0.76
   
$
0.65
 
April 30, 2010
 
$
0.41
   
$
0.34
 
July 31, 2010
 
$
0.20
   
$
0.16
 


Dividends

We have neither declared nor paid any cash dividends on our capital stock and do not anticipate paying cash dividends in the foreseeable future. Our current policy is to retain any earnings in order to finance the expansion of our operations. Our Board of Directors will determine future declaration and payment of dividends, if any, in light of the then-current conditions they deem relevant.

Securities Authorized for Issuance under Equity Compensation Plans

As of July 31, 2010, we have not granted any stock options or authorized securities for issuance under an equity compensation plan.

Holders

As of November 10, 2009, we had approximately 8 holders of record of common stock and 68,201,843 shares of our common stock were issued and outstanding, with no additional shares reserved for issuance.

Recent Sales Of Unregistered Securities
 
There were no sales of unregistered securities during the fourth quarter of the year ended July 31, 2010.

ITEM 6.  SELECTED FINANCIAL DATA

This information is not required because we are a smaller reporting company.
 
 
11

 

ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Forward Looking Statements

Except for historical information, the following Management’s Discussion and Analysis contains forward-looking statements based upon current expectations that involve certain risks and uncertainties. Such forward-looking statements include statements regarding, among other things, (a) discussions about mineral resources and mineralized material, (b) our projected sales and profitability, (c) our growth strategies, (d) anticipated trends in our industry, (e) our future financing plans, (f) our anticipated needs for working capital, (g) our lack of operational experience and (h) the benefits related to ownership of our common stock.  Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words “may,” “will,” “should,” “expect,” “anticipate,” “estimate,” “believe,” “intend,” or “project” or the negative of these words or other variations on these words or comparable terminology.  This information may involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from the future results, performance, or achievements expressed or implied by any forward-looking statements.  These statements may be found under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Description of Business,” as well as in this Report generally.  Actual events or results may differ materially from those discussed in forward-looking statements as a result of various factors, including, without limitation, the risks outlined under “Risk Factors” and matters described in this Report generally.  In light of these risks and uncertainties, there can be no assurance that the forward-looking statements contained in this Report will in fact occur as projected.

Overview

We are a precious metal mineral acquisition, exploration and development company, formed in Nevada on January 30, 2007.  At the time of our incorporation, we were incorporated under the name “C.E. Entertainment, Inc.,” and our original business plan was to engage in the sales and marketing of Ukrainian classical music.  On May 19, 2009, we changed our name to American Sierra Gold Corp. by way of a merger with our wholly owned subsidiary, American Sierra Gold Corp., which was formed solely for the purpose of changing our name.  In addition to the name change, we changed our intended business purpose to that of precious metal mineral exploration, development and production.  Further, effective May 19, 2009, we effected a 40 for 1 forward stock split of our issued and outstanding common stock.  As a result, our authorized capital increased from 50,000,000 shares of common stock, $0.001 par value per share, to 2,000,000,000 shares of common stock, $0.001 par value per share.  Unless specifically stated otherwise, all share amounts referenced herein, will refer to post-forward stock split share amounts.

Our primary business focus is to acquire, explore and develop gold properties in North America.  Currently, we are developing one project.   The Company has recently acquired six mineral claims in the Adams Ridge area of British Columbia (the “Adams Ridge Project”).

We are in the exploration stage with limited operating history and no revenues from our business activities.

For additional information on our business, please see Part 1, Item 1 “Business Overview” of this Annual Report.

The following is a discussion and analysis of our plan of operation for the year ended July 31, 2010, and the factors that could affect our future financial condition and plan of operation.
 
Going Concern Consideration

Concerns have been raised by our accountants about our ability to continue as a going concern.

While no steps have been taken by the Company, due to the doubt about our ability to continue as a going concern, the Company may in the future explore new business opportunities that the Company believes would be beneficial to its shareholders . Historically, we have been able to raise a limited amount of capital through private placements of our equity stock, but we are uncertain about our continued ability to raise funds privately.  If we are unable to secure adequate capital to continue our acquisition and exploration efforts, our business may fail and our stockholders may lose some or all of their investment.
 
12

 

Results Of Operations

Year Ended July 31, 2010 Compared to Year Ended July 31, 2009

We had a net loss of $5,345,580 for the fiscal year ended July 31, 2010, compared to a net loss of $42,980 for the fiscal year ended July 31, 2009.  The significant change in our results over the two periods is primarily the result of reductions in consulting fees and in transfer agent costs, partially offset by increased legal and audit fees, interest expense and a one-time write-off of website software costs.

The following table summarizes key items of comparison and their related increase (decrease) for the fiscal years ended July 31, 2010 and 2009:

   
Year Ended
       
   
July 31,
   
Increase
 
   
2010
   
2009
   
(Decrease)
 
                   
Revenues
 
$
0
   
$
0
   
$
0
 
                         
Expenses:
                       
General and administrative -
                       
Legal fees
   
165,218
     
18,128
     
147,090
 
Audit fees
   
27,514
     
11,250
     
16,264
 
Transfer agent fees
   
4,514
     
651
     
3,863
 
Consulting fees
   
130,000
     
0
     
130,000
 
Filing fees
   
4,544
     
1,238
     
3,306
 
Insurance
   
18,388
     
-
     
18,388
 
Investor relations
   
88,413
     
-
     
88,413
 
Office rent and miscellaneous
   
16,505
     
2,200
     
14,305
 
Amortization
   
-
     
1,275
     
(1,275
)
Bank fees
   
1,477
     
-
     
1,477
 
Other
   
-
     
4
     
(4
)
                         
Total general and administrative expenses
   
461,453
     
34,746
     
426,707
 
                         
(Loss) from Operations
   
(461,453
)
   
(34,746
)
   
(426,707
)
                         
Other Income (Expense):
                       
(Loss) on write-off of mineral property
   
(4,851,271
)
   
-
     
(4,851,271
)
(Loss) on write-off website software costs
   
-
     
(2,267
     
2,267
 
Investment income (loss)
   
(21,269
)
           
(21,269
)
Interest expense
   
(11,857
)
   
(5,967
     
(5,890
)
                         
Net (Loss)
 
$
(5,345,850
)
 
$
(42,980
)
 
$
(5,302,870
)
 
 
13

 

Impact of Inflation

Since our inception in 2007, inflation has not had a material effect on our revenues.

Liquidity And Capital Resources

Our balance sheet as of July 31, 2010, reflects assets of $55,728.  As we had cash in the amount of $15,326 and a working capital deficit in the amount of $315,111 as of July 31, 2010, we do not have sufficient working capital to enable us to carry out our stated plan of operation for the next twelve months. If our revenues do not meet our expectations, the Company may require up to $250,000 of investor capital in order to continue to operate .
 
We anticipate generating losses and, therefore, may be unable to continue operations in the future. If we require additional capital, we would have to issue debt or equity or enter into a strategic arrangement with a third party.

   
Year Ended
 
   
July 31,
 
   
2010
   
2009
 
             
Net Cash Provided by (Used in) Operating Activities
 
$
(476,127
)
   
(32,512
)
Net Cash Provided by (Used in) Investing Activities
   
(708,598
)
   
(360,573
)
Net Cash Provided by Financing Activities
   
1,172,531
     
415,645
 
Net Increase (Decrease) in Cash
 
$
(12,194
)
   
22,560
 
 
During the past two fiscal years, we had an operating lease commitment for office space with a monthly lease rate of $214 plus additional fees.  We terminated the lease as part of the change in our business plan.   We currently maintain our corporate offices at 601 Union St, Ste 4500, Seattle, WA 98101 and pay no rent on the space.  This space is sufficient until we commence full operations.

For recent accounting pronouncements, please refer to the notes to the financial statements section of this Annual Report.

Operating Activities

Net cash flow used in operating activities during the fiscal year ended July 31, 2010 was $476,127 - a decrease of $443,615 from the $32,512 net cash outflow during the fiscal year ended July 31, 2009.

Investing Activities

The primary driver of cash used in investing activities was capital spending in the acquisition of a mineral property, namely the Urique Property (which is discussed below).

Cash used in investing activities during the fiscal year ended July 31, 2010 was $708,598, which was an increase of $348,025 from $360,573 of cash used in investing activities during the fiscal year ended July 31, 2009.  This increase in the cash used in investing activities was primarily due to the acquisition of the Urique Property.
 
 
14

 

Mineral Property

On April 20, 2009, we entered into a property option agreement with Yale Resources Ltd. (“Yale”), in which we were granted two exclusive options to acquire undivided legal and beneficial interests of up to 100% of ten mining concessions in Sierra Madre, Mexico (the Urique Project).  To exercise the first option, we must do the following:

 
(a)
Make the following payments to Yale:
 
1. 
An intial payment of $300,000 (we have already paid this);
 
2.
$250,000 on or before April 30, 2011; and
 
3.
$250,000 on or before April 30, 2012.

 
(b)
Fund the following expenditures:
 
1. 
$50,000 prior to April 30, 2010; 
 
2.
$500,000 prior to April 30, 2011;
 
3.
$800,000 prior to April 30, 2012; and
 
4. 
$1,000,000 prior to April 30, 2013. 

 
(c)
Make the following additional payments:
 
1.
$50,000 upon successful completion of a National Instrument 43-101 complaint technical report;
 
2.
$50,000 upon the commencement of a drilling program on the property on or prior to August 1, 2009;

 
3.
$50,000 upon successful completion of the first year’s drilling work program;
 
4.
$70,000 on or before April 30, 2011;
 
5.
$70,000 on or before April 30, 2012; and
 
6.
$70,000 on or before April 30, 2013.

Provided we exercise the first option, we can exercise the second option by doing the following:
 
(a)
Issuing to Yale an additional 500,000 shares of common stock;
 
(b)
Completing sufficient drilling in order to calculate a resource estimate on or before the seventh anniversary of the effective date of the property option agreement; and

 
(c)
Paying to Yale $0.75 for every equivalent ounce of silver identified from the resource estimate prepared for the property.

Financing Activities

Financing activities during the fiscal year ended July 31, 2010, provided $1,172,531 to us, an increase of $756,886 from the $415,645 provided by financing activities during the fiscal year ended July 31, 2009.

On October 12, 2009, we entered into a Share Issuance Agreement with Tobermory Holding Ltd. (“Tobermory”) wherein Tobermory has agreed to advance up to $6,000,000 to our Company until December 31, 2011. While we have arranged for advances of up to $6,000,000 from Tobermory, and while we have received advances for $300,000 from the date of the share issuance agreement to November 10, 2009, there can be no assurances that we will receive any further funds from Tobermory.

Purchase Or Sale Of Equipment

We do not expect to purchase or sell any plant or significant equipment.

Revenues

We had no revenues for the financial year ended July 31, 2010.
 
 
15

 

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements.

ITEM 7(A).      QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

We are not required to provide disclosure under this item because we are a smaller reporting company.

ITEM 8.  FINANCIAL STATEMENTS

Our consolidated unaudited financial statements appear beginning at page F-1. It has recently come to the Company’s attention that Etania Audit Group, P.C. was not duly licensed when it issued its audit opinion on the Company’s financial statements for the years ended July 31, 2010 and July 31, 2009 (the “Financial Statements”). Accordingly, the Financial Statements are not considered to be audited. The Company’s new independent accountant, Thomas J. Harris, CPA, has commenced an audit of the Financial Statements. Upon the issuance of an audit opinion on the Financial Statements by Harris, the Company will file an amendment to this Annual Report on Form 10-K containing the report and audited Financial Statements.


ITEM 9. 
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

  On January 21, 2011, the Company dismissed Etania Audit Group, P.C., formerly Davis Accounting Group, P.C., and engaged the accounting firm of Thomas J. Harris, CPA as the Company’s independent public accountant to audit its financial statements. Please see the Company’s disclosure in its report on Form 8-K filed with the SEC on March 1, 2011 for more information about the change in accountants, which disclosure is incorporated herein by reference.

ITEM 9A(T).  CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management evaluated, with the participation of our Chief Executive Officer and Chief Financial Officer, the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of the end of the period covered by this Annual Report on Form 10-K.  Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that our disclosure controls and procedures are effective to ensure that information we are required to disclose in reports that we file or submit under the Securities Exchange Act of 1934 (i) is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms, and (ii) is accumulated and communicated to our management, including our Chief Executive Officer and our Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.  Our disclosure controls and procedures are designed to provide reasonable assurance that such information is accumulated and communicated to our management.  Our disclosure controls and procedures include components of our internal control over financial reporting.  Management’s assessment of the effectiveness of our internal control over financial reporting is expressed at the level of reasonable assurance that the control system, no matter how well designed and operated, can provide only reasonable, but not absolute, assurance that the control system’s objectives will be met.

Management’s Annual Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act.  Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of our financial statements for external reporting purposes in accordance with U.S. generally accepted accounting principles.  It should be noted, however, that because of inherent limitations, any system of internal controls, however well-designed and operated, can provide only reasonable, but not absolute, assurance that financial reporting objectives will be met.  In addition, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions or that the degree of compliance with the policies or procedures may deteriorate.

Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.  Based on the results of its assessment under that framework, management concluded that our internal control over financial reporting was effective as of July 31, 2010.
 
 
16

 

This Annual Report does not include an attestation report of our registered independent auditor regarding internal control over financial reporting. Our internal control over financial reporting was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit us to provide only our management’s report in this Annual Report.

This report shall not be deemed to be filed for purposes of Section 18 of the Exchange Act or otherwise subject to the liabilities of that section.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting during its most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

ITEM 9B.  OTHER INFORMATION

None.

PART III

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE

Directors and Executive Officers

The following table sets forth the names and ages of our current director and executive officer and any directors or executive officers that served with us in the period covered by this Annual Report, and the positions held by each person.  There are no family relationships among our directors and executive officers.

Name
 
Age
 
Position
         
James Vandeberg
 
66
 
Sole Executive Officer and Director
 
Wayne Gruden
 
 
49
 
 
Former Sole Executive Officer and Director
 
Johannes Petersen
 
 
38
 
 
Former Chief Financial Officer and Director


Biographies

James Vandeberg. Mr. Vandeberg has served as the sole director and executive officer of the Company since October 20, 2010 . He has been an attorney practicing in Seattle, Washington since 1996 . He specializes in corporate finance with an emphasis on securities and acquisitions. Prior to practicing in Seattle , he was counsel and secretary to two NYSE listed companies. Mr. Vandeberg is a member and former Director of the American Society of Corporate Secretaries. He graduated from NYU Law School in 1969 where he was a Root-Tilden Scholar and holds a BA degree in accounting. Mr. Vandeberg is a director of Legend Oil and Gas, Ltd. (formerly SIN Holdings, Inc.), REGI US, Inc., IAS Energy, Inc. and ASAP Holdings, Inc., all of which are reporting companies on the OTCBB.

Wayne Gruden.  Mr. Gruden was appointed as a director and our Chief Executive Officer on March 25, 2009, and as Secretary, Chief Financial Officer, and Treasurer on October 20, 2010. He resigned as sole director and executive officer of the Company on Mr. Gruden has over twenty-five years experience investing in capital markets with a strong emphasis on strategic investments. After ten years with Syncrude Canada, Mr. Gruden expanded his investment in property developments in Canada and added large stakes in real estate holdings in Antigua and Mexico.  Mr. Gruden aided in raising capital for various ventures and public companies for 15 years totaling in the tens of millions USD.  Along with developing properties, he owns and operates a successful beachfront restaurant in Antigua.  In 2006, he became a naturalized citizen of Antigua and Barbuda.

Johannes Petersen. On September 29, 2009, Mr. Petersen was appointed as a director and our Chief Financial Officer.  He resigned as a director and our Chief Financial Officer on September 10, 2010. Mr. Petersen holds a BSc in Economics from Universidad del Pacifico (Peru) and an MBA degree from the London Business School (UK).  He brings to the Company experience gained from multiple managerial and directorship positions within diverse private and public companies. Since completing his business school studies, Mr. Petersen gained business development and business planning experience with an emphasis in the resources industry.  He has worked in business planning and development for natural resource projects and has also covered several functions within the financial services industry, ranging from fixed income to currency trading.  Mr. Petersen currently sits on the board of directors of Reflection Oil & Gas Partners Ltd., a private UK company, Tiger Oil & Gas Corporation Ltd, a private UK company of which he was a founder, Hainan Mining Corporation Ltd., a private UK company of which he was a founder, and Century Petroleum Corp. (f/k/a SOM Resources Inc.), a U.S. public company, currently quoted on the Pink Sheets, of which he was a founder and is currently a director. Mr. Petersen formerly worked for Dragon Gold Resources Inc. (n/k/a Edgeline Holdings, Inc.), a U.S. company previously listed on the OTC Bulletin Board and formerly worked in Lima, Peru for the following: Peru Scan Trading SAC, Credibolsa SAB, Banco de Credito del Peru and CONASEV (Peruvian securities regulation agency equivalent to the SEC).

Nominations to the Board of Directors

There were no material changes to the procedures by which security holders may recommend nominees to our Board of Directors.
 
17

 
Audit Committee

Our Board of Directors has not established a separate audit committee within the meaning of Section 3(a)(58)(A) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).  Instead, our entire Board of Directors acts as the audit committee within the meaning of Section 3(a)(58)(B) of the Exchange Act.  In addition, no director on our Board of Directors currently meets the definition of an “audit committee financial expert” within the meaning of Item 407(d)(5) of Regulation S-K. We are currently seeking candidates for outside directors and for a financial expert to serve on a separate audit committee when we establish one.   Due to our small size, limited resources and capital constraints, it has been difficult to recruit such outside directors and financial experts.
 

 
Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Securities and Exchange Act of 1934, as amended, requires our officers and directors and persons who own more than 10% of a registered class of our securities to file reports of change of ownership with the SEC.  Officers, directors and greater than 10% beneficial owners are required by SEC regulation to furnish us with copies of all 16(a) forms they file.
 
Involvement in Certain Legal Proceedings

No director, executive officer, significant employee or control person of the Company has been involved in any legal proceeding listed in Item 401(f) of Regulation S-K in the past five (5) years.

Code of Ethics

Due to our recent change in business strategy and objectives and our small size and limited resources, we have not yet adopted a code of ethics that applies to our principal executive officer and principal accounting officer, but intend to do so this year.

ITEM 11.  EXECUTIVE COMPENSATION

Summary Compensation

Our Board of Directors has not established a separate compensation committee.  Instead, the entire Board of Directors reviews and approves executive compensation policies and practices, reviews, salaries and bonuses for our officers, administers our benefit plans, and considers other matters as may, from time to time, be referred to it. We do not currently have a Compensation Committee Charter.  Our Board continues to emphasize the important link between our performance, which ultimately benefits all shareholders, and the compensation of our executives. Therefore, the primary goal of our executive compensation policy is to closely align the interests of the shareholders with the interests of the executive officers. In order to achieve this goal, we attempt to (i) offer compensation opportunities that attract and retain executives whose abilities and skills are critical to our long-term success and reward them for their efforts in ensuring our success and (ii) encourage executives to manage from the perspective of owners with an equity stake in the Company.

The following table sets forth information regarding all forms of compensation received by the named executive officers during the fiscal years ended July 31, 2010, and July 31, 2009, respectively:

Name and
Principal
Position 
Year
Ended
July 31
 
Salary
($)
   
Bonus
($)
   
Stock
Awards
($)
   
Option
Awards
($)(1)
   
Non-Equity
Incentive Plan
Compensation
($)
   
Non-Qualified
Deferred
Compensation
Earnings
($)
   
All Other
Compensation
($)
   
Total
($)
 
(a)
(b)
 
(c)
   
(d)
   
(e)
   
(f)
   
(g)
   
(h)
   
(i)
   
(j)
 
James Vandeberg
Sole Officer
2010
 
$
0
   
$
0
     
0
   
$
0
   
$
0
   
$
0
   
$
0
   
$
0
 
 
2009
   
n/a
     
n/a
     
n/a
     
n/a
     
n/a
     
n/a
     
n/a
     
n/a
 
                                                                   
Former Executive Officers
                                                         
Johannes Petersen(2)
2010
   
n/a
     
n/a
     
n/a
     
n/a
     
n/a
     
n/a
     
n/a
     
n/a
 
 
2009
   
-0-
     
-0-
     
-0-
     
-0-
     
-0-
     
-0-
     
-0-
     
-0-
 
Wayne Gruden(3)
2010
   
-0-
     
-0-
     
-0-
     
-0-
     
-0-
     
-0-
     
-0-
     
-0-
 
 
2009
   
n/a
     
n/a
     
n/a
     
n/a
     
n/a
     
n/a
     
n/a
     
n/a
 
 

(1)           The amounts in column (f) reflect the dollar amount recognized for financial statement reporting purposes for the years ended June 30, 2010, and 2009 in accordance with SFAS 123(R).

(2)            Mr. Petersen resigned from the position of Chief Financial Officer on September 10, 2010, and from the position of director on March 26, 2009. Mr. Peterson received a consulting fee of $5,000 per month from March 2009 to Septembeer 2010.

(3)           Mr. Gruden resigned as sole executive officer of the Company on October 20, 2010.
 
 
18

 

Outstanding Equity Awards at July 31, 2010 Year-End

Name
 
Number of
Securities
Underlying
Unexercised
Options 
(#)
   
Equity
Incentive Plan
Award:
Number of
Securities
Underlying
Unexercised 
Unearned
Options
Unexercisable
(#)
   
Equity
Incentive
Plan
Awards:
Number of
Securities
Underlying
Unexercised
Unearned
Options 
Excercisable
(#)
   
Option
Exercise
Price 
($)
   
Option
Expiration
Date
   
Number
of
Shares
or Units
of Stock
that
Have
Not
Vested
(#)
   
Market
Value
of
Shares
or
Units of
Stock
that
Have
Not
Vested
($)
   
Equity
Incentive
Plan
Awards:
Number
of
Unearned
Shares,
Units, or
Other
Rights
that Have
Not
Vested
(#)
   
Equity
Incentive
Plan
Awards:
Market
or Payout
Value of
Unearned
Shares,
Units or
Other
Rights
that Have
Not
Vested
($)
 
(a)
 
(b)
   
(c)
   
(d)
   
(e)
   
(f)
   
(g)
   
(h)
   
(i)
   
(j)
 
James Vandeberg
CEO
   
0
     
0
     
0
     
-
     
-
     
0
     
-
     
0
     
-
 
                                                                         
Former Executive Officers
                                                                       
                                                                         
 
J ohannes Petersen
   
0
     
0
     
0
     
-
     
-
     
0
     
-
     
0
     
-
 
                                                                         
Wayne Gruden
   
0
     
0
     
0
     
-
     
-
     
0
     
-
     
0
     
-
 
 
Compensation of Directors

Our director receives reimbursement for reasonable out-of-pocket expenses in attending board of directors meetings and for promoting our business.  From time to time we may engage him to perform services on our behalf.  In such cases, we will compensate him for his services at rates no more favorable than could be obtained from unaffiliated parties. Our director has not received any compensation for the fiscal year ended July 31, 2010.

Option Grants and Exercises

There were no option grants or exercises by any of the executive officers named in the Summary Compensation Table above.

Employment Agreements

We have not entered into employment and/or consultant agreements with our current director and officer.

Compensation Committee Interlocks and Insider Participation

We currently have no compensation committee or other board committee performing equivalent functions. 

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The following table presents certain information regarding the beneficial ownership of all shares of common stock at October 29, 2010, for each executive officer and director of our Company and for each person known to us who owns beneficially more than five percent (5%) of the outstanding shares of our common stock.  The percentage ownership shown in such table is based upon the 68,201,843 common shares issued and outstanding and ownership by these persons of options or warrants exercisable within 60 days of such date.
 
 
19

 
 
Name and Address
Common Shares
Owned
 
Exercisable
Options and
Warrants (1)
 
Total
 
Percentage
 
                 
Wayne Gruden, former executive officer and director
200 S. Virginia, 8th Floor,
Reno, Nevada 89501
 
33,000,000
 
0
   
33,000,000
   
48.39
%
                       
James Vandeberg, executive officer and director
c/o American Sierra Gold Corp.
601 Union St Ste 4500
Seattle, WA 98101
 
0
 
0
   
0
   
-
 
                       
                       
All directors and officers as a group ( 1 person)
   
0
   
 0
   
0
     
-
 

Changes in Control

There are no existing arrangements that may result in a change in control of the Company.

Securities authorized for issuance under equity compensation plans.

There are no existing equity compensation plans.

Equity Compensation Plan Information

The following table sets forth information about our equity compensation plan:

 
Plan category
 
Number Of Securities
To Be Issued Upon
Exercise Of
Outstanding Options,
Warrants And Rights
   
 
Weighted-Average
Exercise Price Of
Outstanding Options,
Warrants And Rights
   
Number Of Securities
Remaining Available
For Future Issuance
Under Equity
Compensation Plans
(Excluding Securities
Reflected In Column
(A))
 
                         
Equity Compensation Plans Approved By Security Holders
   
  0
     
  -
     
  0
 
                         
Equity Compensation Plans Not Approved By Security Holders
   
  0
     
  -
     
  0
 
                         
Total
   
0
     
-
     
0
 
 
 
20

 
 
ITEM 13. 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Related Party Transactions

The Company has not entered into any reportable transaction nor are there any proposed reportable transactions in which any of our directors, executive officers, stockholders or any member of the immediate family of any of the foregoing had or is to have a direct or indirect material interest. The Company has, however, received funds in the form of loans from its former directors and officers as disclosed in Notes 4, 5 and 9 of the Financial Statements attached hereto, which disclosure is incorporated herein by reference.

Director Independence

We do not have a separate compensation, nominating or audit committee, nor do we currently have any members of our Board of Directors who may be deemed independent under Rule 4200 of the National Association of Securities Dealers’ (NASD) listing standards for determining director independence.  We plan to seek out independent directors in the future as we grow pursuant to our current business objectives.

ITEM 14.  PRINCIPAL ACCOUNTING FEES AND SERVICES

Audit Fees. The aggregate fees paid for the annual audit of the Company’s financial statements included in our Annual Report for the year ended July 31, 2010, and the review of our quarterly reports for such years amounted to $4,500. The aggregate fees paid for the annual audit of financial statements included in our Annual Report for the year ended July 31, 2009, and the review of our quarterly reports for such year, amounted to $8,500.

Audit Related Fees. For the fiscal years ended July 31, 2010, and July 31, 2009, we paid $Nil and $Nil , respectively, to Etania Audit Group P.C. (formerly Davis Accounting Group, P.C.) for other audit related fees.

Tax Fees. For the years ended July 31, 2010, and July 31, 2009, we paid $Nil and $Nil, respectively, to Etania Audit Group P.C. for tax fees.

All Other Fees.  For the years ended July 31, 2010, and July 31, 2009, there were no fees billed for services other than services described above.

Our Board of Directors serves as the Audit Committee and has unanimously approved all audit and non-audit services provided by the independent auditors. The independent accountants and management are required to periodically report to the Board of Directors regarding the extent of services provided by the independent accountants, and the fees for the services performed to date.

There have been no non-audit services provided by our independent accountant for the year ended July 31, 2010.
 
 
21

 

PART IV

ITEM 15.  EXHIBITS

(a)(1)(2) Financial Statements: See index to consolidated financial statements and supporting schedules.

(a)(3) Exhibits.
EXHIBIT INDEX
 
Exhibit No.
 
Description
 
Location
         
3.1
 
Articles of Incorporation
 
Incorporated by reference from Form SB-2 filed with the SEC on November 7, 2007.
         
3.2
 
Bylaws
 
Incorporated by reference from Form SB-2 filed with the SEC on November 7, 2007.
         
3.3
 
Articles of Merger
 
Incorporated by reference from Form SB-2 filed with the SEC on November 7, 2007.
         
3.4
 
Certificate of Change Pursuant to Nevada Revised Statutes Section 78.209
 
Incorporated by reference from Form 8-K filed with the SEC on May 25, 2009.
         
10.1
 
Property Option Agreement between the Company and Yale Resources Ltd.
 
Incorporated by reference from Form 8-K filed with the SEC on May 5, 2009.
         
10.1
 
Form of Subscription Agreement
 
Incorporated by reference from Form 8-K filed with the SEC on September 9, 2009.
         
10.2
 
Consulting Agreement with Johannes Petersen
 
Incorporated by reference from Form 8-K filed with the SEC on October 5, 2009.
         
10.3
 
Share Issuance Agreement
 
Incorporated by reference from Form 8-K filed with the SEC on October 13, 2009.
         
10.4
 
Joint Venture Agreement between the Company and Trinity Alps Resources, Inc.
 
Incorporated by reference from Form 10-Q filed with the SEC on December 18, 2009.
         
10.5
 
Amendment No. 1 to Joint Venture Agreement
 
Incorporated by reference from Form 10-Q filed with the SEC on March 22, 2009.
         
10.6
 
Form of Warrant
 
Incorporated by reference from Form 10-Q filed with the SEC on March 22, 2009.
         
10.7
 
Operating Agreement – Gold Run Enterprises, LLC
 
Incorporated by reference from Form 10-Q filed with the SEC on March 22, 2009.
         
10.8
 
Operating Agreement – Bowerman Holdings, LLC
 
Incorporated by reference from Form 10-Q filed with the SEC on March 22, 2009.
         
10.9
 
Form of Subscription Agreement with Tobermory Holding Ltd
 
Incorporated by reference from Form 10-Q filed with the SEC on March 22, 2009.
         
31.1
 
Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
Filed herewith.
         
31.2
 
Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
Filed herewith.
         
32
 
Certification of Chief Executive and Chief Financial Officers pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 
Filed herewith.
 
 
22

 

SIGNATURES

Pursuant to the requirements of Sections 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this Annual Report on Form 10-K to be signed on its behalf by the undersigned, thereto duly authorized.

 
AMERICAN SIERRA GOLD CORP.
       
Date: March 7, 2011
 
By:
/s/ James Vandeberg
   
Name: James Vandeberg
   
Title: Sole Officer
   
(Principal Executive Officer)
       
Date: March 7, 2011
 
By:
James Vandeberg
   
Name: James Vandeberg
   
Title: Sole Officer
 
  
(Principal Accounting and Financial Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

SIGNATURE
 
TITLE
 
DATE
         
/s/ James Vandeberg
     
March 7, 2011
James Vandeberg
 
Principal Executive Officer, Principal Accounting and Financial Officer and sole Director
   
 
 
23

 
 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
INDEX TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009



Report of Registered Independent Auditors                                                                                                                                          F-2

Financial Statements-

   Balance Sheets as of July 31, 2010, and 2009                                                                                                                                      F-3

   Statements of Operations for the Years Ended
     July 31, 2010, and 2009, and Cumulative from Inception                                                                                                                 F-4
 
   Statement of Stockholders' Equity (Defecit) for the Period
      from Inception Through July 31, 2010                                                                                                                                               F-5
 
   Statements of Cash Flows for the Years Ended
      July 31, 2010, and 2009, and Cumulative from Inception                                                                                                                 F-6
 
   Notes to Financial Statements July 31, 2010, and 2009                                                                                                                       F-7
 
 
 
F-1

 
 

REPORT OF REGISTERED INDEPENDENT AUDITORS

[NONE]



 
 
 
F-2

 
 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
(AN EXPLORATION STAGE COMPANY)
BALANCE SHEETS (NOTE 2)
AS OF JULY 31, 2010, AND 2009
(NOT AUDITED)
 
ASSETS
   
July 31,
 
   
2010
(Not Audited)
   
2009
(Not Audited)
 
Current Assets:
           
Cash
 
$
15,326
   
$
27,520
 
Prepaid expenses
   
29,829
     
-
 
                 
   Total current assets
   
45,155
     
27,520
 
                 
Property and Equipment:
               
Mineral properties
   
-
     
350,000
 
JV Investment
   
-
     
-
 
Work in progress - Website software costs
   
10,573
     
10,573
 
                 
Total property and equipment
   
10,573
     
360,573
 
                 
Total Assets
 
$
55,728
   
$
388,093
 
                 
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
                 
Current Liabilities:
               
Accounts payable - Trade
 
$
9,764
   
$
3,711
 
Accrued liabilities
   
34,701
     
13,742
 
Due to related party -  Former officer and stockholder
   
195,801
     
133,301
 
Loans payable
   
120,000
     
160,000
 
                 
   Total current liabilities
   
360,266
     
310,754
 
                 
   Total liabilities
   
360,266
     
310,754
 
                 
Commitments and Contingencies
               
                 
Stockholders' Equity (Deficit):
               
Common stock, par value $0.001 per share;
               
2,000,000,000 shares authorized; 68,201,843 and
               
82,400,000 shares issued and outstanding as of
               
July 31, 2010, and 2009, respectively
   
68,201
     
82,400
 
Additional paid-in capital
   
5,034,241
     
-
 
Discount on common stock
   
-
     
(31,400
)
Common stock subscription
   
50,000
     
137,469
 
(Deficit) accumulated during the exploration stage
   
(5,456,980
)
   
(111,130
)
                 
   Total stockholders' equity (deficit)
   
(304,538
)
   
77,339
 
                 
Total Liabilities and Stockholders' Equity (Deficit)
 
$
55,728
   
$
388,093
 
                 
   
$
(0
)
       
                 
The accompanying notes to financial statements are
an integral part of these balance sheets.
 
 
F-3

 
 
AMERICAN SIERRA GOLD CORP.
 
(FORMERLY C.E. ENTERTAINMENT, INC.)
 
(AN EXPLORATION STAGE COMPANY)
 
STATEMENTS OF OPERATIONS (NOTE 2)
 
FOR THE YEARS ENDED JULY 31, 2010, AND 2009,
 
AND CUMULATIVE FROM INCEPTION (JANUARY 30, 2007)
 
THROUGH JULY 31, 2010
(NOT AUDITED)
 
   
                   
         
Cumulative
 
   
July 31,
   
From
 
   
2010
(Not Audited)
   
2009
(Not Audited)
   
Inception
(Not Audited)
 
                   
Revenues
 
$
-
   
$
-
   
$
-
 
                         
Expenses:
                       
Exploration costs
   
4,880
     
-
     
4,880
 
General and administrative -
                       
        Legal fees
   
165,218
     
18,128
     
206,684
 
        Audit fees
   
27,514
     
11,250
     
50,264
 
Transfer agent fees
   
4,514
     
651
     
17,493
 
Consulting fees
   
130,000
     
-
     
137,500
 
Filing fees
   
4,544
     
1,238
     
8,743
 
Insurance
   
18,388
     
-
     
18,388
 
   Internet web hosting and research
   
-
     
-
     
3,900
 
Investor relations
   
88,413
     
-
     
88,413
 
Office rent & misealleous
   
16,505
     
2,200
     
21,895
 
Amortization
   
-
     
1,275
     
2,833
 
        Organization costs
   
-
     
-
     
1,000
 
        Bank fees
   
1,477
     
-
     
1,477
 
Other
   
-
     
4
     
879
 
                         
Total general and administrative expenses
   
456,573
     
34,746
     
559,469
 
                         
(Loss) from Operations
   
(461,453
)
   
(34,746
)
   
(564,349
)
                         
Other Income (Expense)
                       
(Loss) on write-off of mineral properties
   
(4,851,271
)
   
-
     
(4,851,271
)
(Loss) on write-off website software costs
   
-
     
(2,267
)
   
(2,267
)
Investment income(loss)
   
(21,269
)
   
-
     
(21,269
)
Interest (expense)
   
(11,857
)
   
(5,967
)
   
(17,824
)
                         
Provision for income taxes
   
-
     
-
     
-
 
                         
Net (Loss)
 
$
(5,345,850
)
 
$
(42,980
)
 
$
(5,456,980
)
                         
(Loss) Per Common Share:
                       
(Loss) per common share - Basic and Diluted
 
$
(0.08
)
 
$
(0.00
)
       
                         
Weighted Average Number of Common Shares
                       
Outstanding - Basic and Diluted
   
70,970,653
     
82,400,000
         
                         
                         
The accompanying notes to financial statements are
 
an integral part of these statements.
 

 
 
F-4

 
 

AMERICAN SIERRA GOLD CORP.
 
(FORMERLY C.E. ENTERTAINMENT, INC.)
 
(AN EXPLORATION STAGE COMPANY)
 
STATEMENT OF STOCKHOLDERS' EQUITY (DEFICIT) (NOTE 2)
 
FOR THE PERIOD FROM INCEPTION (JANUARY 30, 2007)
 
THROUGH JULY 31, 2010
(NOT AUDITED)
 
   
                                           
                                 
(Deficit)
       
                     
Additional
         
Accumulated
       
               
Additional
   
Paid-in
         
During the
       
   
Common stock
   
Paid-in
   
Capital -
   
Subscriptions
   
Exploration
       
Description
 
Shares
   
Amount
   
Capital
   
Warrants
   
Received
   
Stage
   
Totals
 
                                           
Balance - January 30, 2007
   
-
   
$
-
   
$
-
   
 -
   
 -
   
$
-
   
$
-
 
Common stock issued to Directors for cash
   
52,000,000
     
52,000
     
(39,000
)
 
 -
   
 -
     
-
     
13,000
 
Common stock issued for cash
   
30,400,000
     
30,400
     
7,600
   
 -
   
 -
     
-
     
38,000
 
Net (loss) for the period
   
-
     
-
     
-
   
 -
   
 -
     
(16,176
)
   
(16,176
)
                                                     
Balance - July 31, 2007
   
82,400,000
     
82,400
     
(31,400
)
   
-
   
 -
     
(16,176
)
   
34,824
 
Net (loss) for the period
   
-
     
-
     
-
     
 -
   
 -
     
(51,974
)
   
(51,974
)
                                                       
Balance - July 31, 2008
   
82,400,000
     
82,400
     
(31,400
)
   
-
   
 -
     
(68,150
)
   
(17,150
)
                                                       
Common stock subscribed
   
-
     
-
     
-
     
 -
     
137,469
     
-
     
137,469
 
Net (loss) for the period
   
-
     
-
     
-
     
 -
     
-
     
(42,980
)
   
(42,980
)
                                                         
Balance - July 31, 2009
   
82,400,000
     
82,400
     
(31,400
)
           
137,469
     
(111,130
)
   
77,339
 
                                                         
Common stock canclelation
   
(19,000,000
)
   
(19,000
)
   
19,000
     
 -
     
 -
     
-
     
-
 
Adjustment for common stock subscribed
   
-
     
-
     
-
     
-
     
31
     
 -
     
31
 
Common stock issued for subcribed shares
   
100,000
     
100
     
74,900
     
 -
     
(75,000
)
   
 -
     
-
 
Common stock issued for subcribed shares
   
83,334
     
83
     
6,266
     
56,151
     
(62,500
)
   
 -
     
-
 
Common stock subcribed
   
-
     
0
     
-
     
-
     
50,000
     
 -
     
50,000
 
Common stock issued for cash
   
250,000
     
250
     
99,750
     
-
     
 -
     
 -
     
100,000
 
Common stock issued for cash
   
348,837
     
348
     
32,358
     
267,294
     
 -
     
 -
     
300,000
 
Commons stock issued for mineral property
   
2,000,000
     
2,000
     
1,658,000
     
1,854,942
     
-
     
-
     
3,514,942
 
Commons stock issued for finder services
   
300,000
     
300
     
248,700
     
 -
     
-
     
-
     
249,000
 
Commons stock issued for cash
   
819,672
     
820
     
51,891
     
447,289
     
-
     
-
     
500,000
 
Common stock issued to pay for mineral property
   
100,000
     
100
     
49,900
     
 -
     
 -
     
 -
     
50,000
 
Common stock issued for cash
   
800,000
     
800
     
92,704
     
106,496
     
 -
     
 -
     
200,000
 
Net (loss) for the period
   
 -
     
 -
     
 -
     
 -
     
 -
     
(5,345,850
)
   
(5,345,850
)
Balance - July 31, 2010
   
68,201,843
   
$
68,201
   
$
2,302,069
   
$
2,732,172
   
$
50,000
   
$
(5,456,980
)
 
$
(304,538
)
                                                         

The accompanying notes to financial statements are
an integral part of these statements.
 
 
F-5

 

AMERICAN SIERRA GOLD CORP.
 
(FORMERLY C.E. ENTERTAINMENT, INC.)
 
(AN EXPLORATION STAGE COMPANY)
 
STATEMENTS OF CASH FLOWS (NOTE 2)
 
FOR THE YEARS ENDED JULY 31, 2010, AND 2009,
 
AND CUMULATIVE FROM INCEPTION (JANUARY 30, 2007)
 
THROUGH JULY 31, 2010
(NOT AUDITED)
 
   
   
         
Cumulative
 
   
July 31,
   
From
 
   
2010
(Not Audited)
   
2009
(Not Audited)
   
Inception
(Not Audited)
 
Operating Activities:
                 
 Net (loss)
 
(5,345,850
 
(42,980
 
 (5,456,980
Adjustments to reconcile net (loss) to net cash
                       
  (used in) operating activities:
                       
Amortization
   
-
     
1,275
     
2,833
 
Loss on write-off of website software costs and mineral properties
   
4,851,271
     
2,267
     
4,853,538
 
Loss on Joint Venture Investment
   
21,269
     
 -
     
21,269
 
  Changes in assets and liabilities-
                   
-
 
Prepaid expenses
   
(29,829
)
   
301
     
(29,829
)
Accounts payable - Trade
   
6,053
     
(3,617
)
   
9,764
 
Accrued liabilities
   
20,959
     
10,242
     
34,701
 
                         
Net Cash (Used in) Operating Activities
   
(476,127
)
   
(32,512
)
   
(564,704
)
                         
Investing Activities:
                       
         Website software costs
   
 -
     
 (10,573
   
(15,673
         Mineral properties
   
 (708,598
   
 (350,000
   
 (1,058,598
                         
Net Cash (Used in) Investing Activities
   
(708,598
)
   
(360,573
)
   
(1,074,271
)
                         
Financing Activities:
                       
Issuance of common stock for cash
   
1,237,500
     
-
     
1,288,500
 
Common stock subscription
   
(87,469
)
   
137,469
     
50,000
 
    Proceeds from related party- Former officer and stockholder
   
62,500
     
118,176
     
195,801
 
Proceeds from loans payable
   
-
     
200,000
     
200,000
 
Payment of principal on loans payable
   
(40,000
)
   
(40,000
)
   
(80,000
)
                         
Net Cash Provided by Financing Activities
   
1,172,531
     
415,645
     
1,654,301
 
                         
Net Increase (decrease) in Cash
   
(12,194
)
   
22,560
     
15,326
 
                         
Cash - Beginning of Period
   
27,520
     
4,960
     
-
 
                         
Cash - End of Period
 
$
15,326
   
$
27,520
   
$
15,326
 
                         
Supplemental Disclosure of Cash Flow Information:
                       
Cash paid during the period for:
                       
                          Interest    -      -      -  
                          Income taxes   $ -      -      -  
                         
                         
On December 8, 2009, the Company issued 2,000,000 shares of common stock and 2,000,000 warrants pursuant to the JV Agreement entered into for a 7% investment in Joint Venture activities. The 2,000,000 shares were valued at $1,660,000. 2,000,000 warrants
 
                         
On December 8, 2009, the Company issued 300,000 shares for finder services associated with the Joint Venture Agreement. The 300,000 shares of common stock were valued at $249,000.
 
                         
On March 22, 2010, the Company issued 100,000 shares of common stock pursuant to the Option Agreement. The 100,000 shares of the common stock were valued at $50,000.
 
                         
During the year-ended July 31, 2010, the company abandoned the mineral property and any costs related to the acquisition of the property have been written off
 
                         
 
 
F-6

 
 
 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009

(1)           Summary of Significant Accounting Policies

    General Organization and Business

American Sierra Gold Corp. (“American Sierra” or the “Company”) is a Nevada corporation in the exploration stage.  The Company was incorporated under the laws of the State of Nevada on January 30, 2007.  The original business plan of the Company was to engage in the marketing and sale of Ukrainian classical music.  Effective May 19, 2009, the Company changed its name from C.E. Entertainment, Inc. to American Sierra Gold Corp. by way of a merger with its wholly owned subsidiary American Sierra Gold Corp., which was formed solely for the purpose of a change in name.  In addition, the Company changed its focus to a business plan involving the acquisition, exploration, development, mining, and production of precious metals, with emphasis on gold and silver.  The accompanying financial statements of American Sierra were prepared from the accounts of the Company under the accrual basis of accounting.

In February 2007, the Company commenced a capital formation activity through a Private Placement Offering (“PPO”), exempt from registration under the Securities Act of 1933, to raise up to $38,000 through the issuance 30,400,000 shares of its common stock (post forward stock split), par value $0.001 per share, at an offering price of $0.00125 per share.  As of March 31, 2007, the Company closed the PPO and received proceeds of $38,000.  The Company also commenced an activity to effect a Registration Statement on Form SB-2 with the Securities and Exchange Commission to register 30,400,000 shares of its outstanding shares of common stock (post forward stock split) on behalf of selling stockholders.  The Registration Statement on Form SB-2 was filed with the SEC on November 7, 2007, and declared effective on November 20, 2007.  The Company will not receive any of the proceeds of this registration activity once the shares of common stock are sold.

    Cash and Cash Equivalents

For purposes of reporting within the statements of cash flows, the Company considers all cash on hand, cash accounts not subject to withdrawal restrictions or penalties, and all highly liquid debt instruments purchased with a maturity of three months or less to be cash and cash equivalents.

    Revenue Recognition

The Company is in the exploration stage and has yet to realize revenues from operations.  Once the Company has commenced operations, it will recognize revenues when delivery of goods or completion of services has occurred provided there is persuasive evidence of an agreement, acceptance has been approved by its customers, the fee is fixed or determinable based on the completion of stated terms and conditions, and collection of any related receivable is probable.
 
 
F-7

 
 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009

    Internal Website Development Costs

Under FASB ASC350-50, Website Development Costs, costs and expenses incurred during the planning and operating stages of the Company's website are expensed as incurred.  Under ASC 350-50, costs incurred in the website application and infrastructure development stages are capitalized by the Company and amortized to expense over the website's estimated useful life or period of benefit.  As of July 31, 2010, and 2009, the Company capitalized $10,573 related to its internal-use website development related to a new website as work in process.  During 2009, the old website development costs and related accumulated amortization were written-off to expense resulting in a loss on disposal in the amount of $2,267.

   Mineral Properties
 
The Company is primarily engaged in the business of the acquisition, exploration, development, mining, and production of precious metals, with emphasis on gold and silver.  Mineral claim and other property acquisition costs are capitalized as incurred.  Such costs are carried as an asset of the Company until it becomes apparent through exploration activities that the cost of such properties will not be realized through mining operations.  Mineral exploration costs are expensed as incurred, and when it becomes apparent that a mineral property can be economically developed as a result of establishing proven or probable reserve, the exploration costs, along with mine development cost, are capitalized.  The costs of acquiring mineral claims, capitalized exploration costs, and mine development costs are recognized for depletion and amortization purposes under the units-of-production method over the estimated life of the probable and proven reserves.  If mineral properties, exploration, or mine development activities are subsequently abandoned or impaired, any capitalized costs are charged to operations in the current period.
 
    Impairment of Long-Lived Assets

The Company evaluates the recoverability of long-lived assets and the related estimated remaining lives at each balance sheet date.  The Company records an impairment or change in useful life whenever events or changes in circumstances indicate that the carrying amount may not be recoverable or the useful life has changed.

During the year, the Company abandoned all it’s mineral property interests as they were no longer economically viable in the opinion of management.
 
 
F-8

 

AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009

    Loss per Common Share

Basic loss per share is computed by dividing the net loss attributable to the common stockholders by the weighted average number of shares of common stock outstanding during the period.  Diluted loss per share is computed similar to basic loss per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive.  There were no dilutive financial instruments issued or outstanding for the years ended July 31, 2010, and 2009.

    Income Taxes

The Company accounts for income taxes pursuant to FASB ASC Topic 740, Income Taxes.  Under ASC 740-10-25, deferred tax assets and liabilities are determined based on temporary differences between the basis of certain assets and liabilities for income tax and financial reporting purposes.  The deferred tax assets and liabilities are classified according to the financial statement classification of the assets and liabilities generating the differences.

The Company maintains a valuation allowance with respect to deferred tax assets.  The Company establishes a valuation allowance based upon the potential likelihood of realizing the deferred tax asset and taking into consideration the Company's financial position and results of operations for the current period.  Future realization of the deferred tax benefit depends on the existence of sufficient taxable income within the carryforward period under the Federal tax laws.

Changes in circumstances, such as the Company generating taxable income, could cause a change in judgment about the realizability of the related deferred tax asset.  Any change in the valuation allowance will be included in income in the year of the change in estimate.

    Fair Value of Financial Instruments

The Company estimates the fair value of financial instruments using the available market information and valuation methods.  Considerable judgment is required in estimating fair value.  Accordingly, the estimates of fair value may not be indicative of the amounts the Company could realize in a current market exchange.  As of July 31, 2010, and 2009, the carrying value of the Company's financial instruments approximated fair value due to the short-term nature and maturity of these instruments.

    Deferred Offering Costs

The Company defers as other assets the direct incremental costs of raising capital until such time as the offering is completed.  At the time of the completion of the offering, the costs are charged against the capital raised.  Should the offering be terminated, deferred offering costs are charged to operations during the period in which the offering is terminated.
 
 
F-9

 
 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009

    Deferred Acquisition Costs

The Company defers as other assets the direct incremental costs of raising capital until such time as the offering is completed.  At the time of the completion of the offering, the costs are charged against the capital raised.  Should the offering be terminated, deferred offering costs are charged to operations during the period in which the offering is terminated.

    Common Stock Registration Expenses

The Company considers incremental costs and expenses related to the registration of equity securities with the SEC, whether by contractual arrangement as of a certain date or by demand, to be unrelated to original issuance transactions.  As such, subsequent registration costs and expenses are reflected in the accompanying financial statements as general and administrative expenses, and are expensed as incurred.

    Estimates

The financial statements are prepared on the basis of accounting principles generally accepted in the United States of America.  The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities as of July 31, 2010, and 2009, and expenses for the years ended July 31, 2010, and 2009, and cumulative from inception.  Actual results could differ from those estimates made by management.

(2)           Exploration Stage Activities and Going Concern

The Company is currently in the exploration stage, and has limited operations.  The original business plan of the Company was to sell and market classical Ukrainian music through an online internet store.  However, the new business plan of the Company is to enter into the precious metals sector with emphasis on gold and silver.  Effective May 19, 2009, the Company changed its name from C.E. Entertainment, Inc. to American Sierra Gold Corp. through a merger with its wholly owned subsidiary, American Sierra Gold Corp., which was formed solely for the purpose of a change in name.
 
 
F-10

 
 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009
 
During the period from January 30, 2007, through July 31, 2010, American Sierra was organized and incorporated, received initial working capital through the issuance of common stock to directors and officers at par value for cash proceeds of $13,000, and completed a capital formation activity to raise up to $38,000 from the sale of 30,400,000 shares of common stock (post forward stock split) through a PPO to various stockholders.  On November 7, 2007, American Sierra filed a Registration Statement on Form SB-2 with the SEC to register 30,400,000 shares of its common stock (post forward stock split) on behalf of selling stockholders.  The Registration Statement was declared effective by the SEC on November 20, 2007.  American Sierra did not receive any of the proceeds of this registration activity.  In July 2009, the Company also commenced a capital formation activity, through a PPO (“PPO #2”), to raise up to $137,500 through the issuance of 183,334 of its common shares (post forward stock split). American Sierra also intends to conduct additional capital formation activities through the issuance of its common stock and debt, and commence operations.  The company will pursue additional mineral property interests on an ongoing basis.

While management of American Sierra believes that it will be successful in its capital formation and planned operating activities, there can be no assurance that the Company will be able to raise additional equity or debt capital, or be successful in the development and sale of its planned product in order to generate sufficient revenues to sustain its operations.

The accompanying financial statements have been prepared in conformity with accounting principals generally accepted in the United States of America, which contemplate continuation of American Sierra as a going concern.  The Company has incurred an operating loss since inception, and its current cash resources are insufficient to meet its planned business objectives.  These and other factors raise substantial doubt about American Sierra‘s ability to continue as a going concern.  The accompanying financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of the Company to continue as a going concern.

 (3)           Change in Management

On September 9, 2008, Mr. George Daschko resigned as the Company’s President and Director.  On the same date, the Company elected Mr. Alexander Hornostai to the office of President and Mr. Dmitriy Ruzhytskiy as a member of the Board of Directors.

Mr. George Daschko also sold his interest in the Company of 24,000,000 shares of common stock (post forward stock split) to Mr. Ruzhytskiy which resulted in a change of beneficial ownership in securities.
 
 
F-11

 
 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009
 
On March 25, 2009, Mr. Alexander Hornostai resigned as President, Secretary, Chief Financial Officer, and Treasurer of the Company.  On the same date, Mr. Wayne Gruden was appointed as President, Secretary, Treasurer, and Director of the Company.

On March 26, 2009, Mr. Alexander Hornostai and Mr.Dmitriy Ruzhytskiy resigned as directors of the Company.

On September 29, 2009, Mr. Johannes Petersen was appointed as a Director and Chief Financial Officer of the Company.

On September 10, 2010, Mr. Johannes Petersen resigned as a Director and Chief Financial officer of the Company. Mr. Wayne Gruden will serve as interim Chief Financial Officer of the Company until a successor is duly appointed.

On October 20, 2010, Mr. James Vandeberg was appointed as a sole officer of the Company.  Additionally, Mr. Wayne Gruden resigned as Director and sole officer of the Company.


(4)           Loan from Former Director and Stockholder

As of July 31, 2010, a loan from an individual who is a former Director, officer, and stockholder of the Company amounted to $27,301 (July 31, 2009 - $27,301).  The loan was provided for working capital purposes, and is unsecured, non-interest bearing, and has no terms for repayment.

As of July 31, 2010, the Company owed to the former officers amounted to $62,500.  The loan was provided for working capital purposes, and is unsecured, non-interest bearing, and has no specific terms of repayment.


(5)           Loan from Related Party – Former Officers

As of July 31, 2010, loans from the Company’s former officer amounted to $106,000 (July 31, 2009 - $106,000).  The loan was provided for working capital purposes, and is unsecured, non-interest bearing, and has no specific terms of repayment.

(6)           Loans Payable

On February 11, 2009, the Company borrowed $75,000 from a third party for working capital purposes.  The loan is unsecured, bears interest at 8 percent per annum, and was due on February 11, 2010.  The loan term has not been extended and is due on demand.

On April 3, 2009, the Company borrowed $125,000 from a third party under a promissory note.  The loan is unsecured, bears interest at 10 percent per annum, and was due and payable on April 3, 2010.  On July 20, 2009, the Company made a principal payment of $40,000 on this loan.  On October 2, 2009, the Company made a principal payment of $25,000 on this loan. On November 9, 2009, the Company made a principal payment of $15,000 on this loan.  The loan term has not been extended and is now due on demand.
 
 
F-12

 

AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009
(7)           Common Stock

On January 30, 2007, the Company issued 52,000,000 shares of common stock (post forward stock split) valued at a price of $0.00025 per share to directors and officers for cash proceeds of $13,000 (See Note 9).

In February 2007, the Company commenced a capital formation activity through a PPO, exempt from registration under the Securities Act of 1933, to raise up to $38,000 through the issuance 30,400,000 shares of its common stock (post forward stock split), par value $0.001 per share, at an offering price of $0.00125 per share.  As of March 31, 2007, the Company fully subscribed the PPO, and received proceeds of $38,000.  The Company accepted subscriptions from 38 foreign, non-affiliated investors.

In addition, on November 7, 2007, the Company filed a Registration Statement on Form SB-2 with the SEC to register 30,400,000 shares of its common stock (post forward stock
split) on behalf of  selling stockholders.  The Registration Statement was declared effective by the SEC on November 20, 2007.  The Company did not receive any of the proceeds of this registration activity.

Effective May 19, 2009, the Company declared a forty (40) for one (1) forward stock split of its authorized, issued, and outstanding common stock.  As a result, the authorized capital of the Company was increased from 50,000,000 shares of common stock with a par value of $0.001 to 2,000,000,000 shares of common stock with a par value of $0.001, and correspondingly its issued and outstanding capital increased from 2,060,000 shares of common stock to 82,400,000 shares of common stock. The accompanying financial statements and related notes thereto have been adjusted accordingly to reflect this forward stock split.

In July 2009, the Company commenced a capital formation activity through a PPO #2, exempt from registration under the Securities Act of 1933, to raise up to $137,500 through the issuance 183,334 shares of its common stock (post forward stock split), par value $0.001 per share, at an offering price of $0.75 per share to two (2) non-U.S. individuals.  Proceeds of $137,469 related to PPO#2 were received before July 31, 2009, as a subscription payment.  On September 1, 2009, the Company issued 100,000 shares of common stock related to the subscription arrangement.  On November 16, 2009, the Company issued 83,334 shares of common stock related to the subscription arrangement.

In September 2009, the Company commenced a capital formation activity through a PPO #3, exempt from registration under the Securities Act of 1933, to raise up to $100,000 through the issuance 250,000 shares of its common stock (post forward stock split), par value $0.001 per share, at an offering price of $0.40 per share.  On October 1, 2009, the Company issued 250,000 shares of common stock (post forward stock split) related to the subscription arrangement.
 
 
F-13

 
 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009
 
In November 2009, the Company canceled 19,000,000 shares of common stock (post forward stock split).

On November 20, 2009, the Company closed a private placement where it issued 348,837 units at $0.86 per share for total proceeds of $300,000.  Each unit consists of one common share (post forward stock split) and one share purchase warrant allowing the holder to purchase a share at a price of $1.51 over a 2 year period.

On December 11, 2009, the Company closed a private placement where it issued 819,672 units at $0.61 per share for total proceeds of $500,000.  Each unit consists of one share of common stock (post forward stock split) and one share purchase warrant allowing the holder to purchase a share at a price of $1.07 over a 2 year period.

As required per the company’s joint venture agreement with respect to Trinity Alps Property (“Trinity Alps Joint Venture”), the Company issued 2,000,000 restricted shares and 2,000,000 warrants with an exercise price of $1.25 over a 5 year period.  This satisfies all equity issuances as required by this agreement. The 2,000,000 shares of common stock were valued at $1,660,000.

On December 8, 2009, the Company issued 300,000 shares of common stock (post forward stock split) in connection with the Trinity Alps Joint Venture. This transaction was valued at $249,000.

On March 22, 2010, the Company issued 100,000 in connection with the Trinity Alps Joint Venture.

On May 26, 2010, the Company closed a private placement whereby they issued 800,000 units for $200,000 dollars.  Each unit consists of one common share and one share purchase warrant.

Warrants

As of July 31, 2010, the Company had warrants outstanding as follows:

Grant Date
 
Number
   
Exercise Price
 
Expiration Date
               
October 20, 2009
    348,837     $ 1.51  
October 20, 2011
December 11, 2009
    819,672     $ 1.07  
December 11, 2011
January 15, 2010
    500,000     $ 1.25  
January 15, 2015
May 26, 2010  
    800,000     $ 0.44  
May 26, 2015
                      Total
    2,468,509            
                                                                                                         
 
 
F-14

 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009
 (8)           Income Taxes

The provision (benefit) for income taxes for the years ended July 31, 2010, and 2009, were as follows (assuming a 15 percent effective tax rate):
 
   
Year Ended July 31,
 
   
2010
   
2009
 
             
Current Tax Provision:
           
Federal-
           
         Taxable income
  $ -     $ -  
                 
              Total current tax provision
  $ -     $ -  
                 
Deferred Tax Provision:
               
Federal-
               
              Loss carryforwards
  $ 801,878     $ 6,447  
                Change in valuation allowance
    (801,878 )     (6,447 )
                 
              Total deferred tax provision
  $ -     $ -  
                 

 
The Company had deferred income tax assets as of July 31, 2010, and 2009, as follows:

   
July 31,
 
   
2010
   
2009
 
             
  Loss carryforwards
  $ 818,547     $ 16,669  
  Less - Valuation allowance
    (818,547 )     (16,669 )
                 
     Total net deferred tax assets
  $ -     $ -  
                 
 
The Company provided a valuation allowance equal to the deferred income tax assets for the years ended July 31, 2010, and 2009, because it is not presently known whether future taxable income will be sufficient to utilize the loss carryforwards.

As of July 31, 2010, and 2009, the Company had approximately $5,456,980, and $111,130, respectively, in tax loss carryforwards that can be utilized in future periods to reduce taxable income, and will begin to expire in the year 2027.
 
 
F-15

 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009
 
(9)           Related Party Transactions

As described in Note 7, in January 2007, the Company issued 52,000,000 shares of common stock (post forward stock split) to directors and officers of the Company for cash proceeds of $13,000.  As described in Note 3, on September 9, 2008, Mr. George Daschko resigned from the positions of President and Director.  Mr. George Daschko also sold his interest in the Company of 24,000,000 shares of common stock (post forward stock split) to the newly appointed Director and officer of the Company.

As described in Note 4, as of July 31, 2010, the Company owed $27,301 (July 31, 2009 - $27,301) to an individual who is a former Director, officer, and stockholder of the Company.

As described in Note 4, as of July 31, 2010, the Company owed to the former officers amounted to $62,500.  The loan was provided for working capital purposes, and is unsecured, non-interest bearing, and has no specific terms of repayment.

As described in Note 5, as of July 31, 2010, a loan for working capital purposes from an officer and stockholder of the Company amounted to $106,000.  The loan is unsecured, non-interest bearing, and has no specific terms of repayment.

On September 29, 2009, the Company entered into a Consulting Agreement (the “Consulting Agreement”) with Mr. Johannes Petersen, whereby Mr. Petersen will serve as a Director and Chief Financial Officer of the Company.  Pursuant to the terms of the Consulting Agreement, the Company will pay Mr. Petersen $5,000 per month, and grant to him 1,000,000 restricted shares of the Company’s common stock as compensation for providing services as a Director.  On October 14, 2009, the Company’s Chief Executive Officer, Mr. Wayne Gruden, issued a private warrant to Mr. Johannes Petersen, providing him the right to acquire 1,000,000 shares of the Company’s common stock (the “Warrant Shares”) currently held by Mr. Gruden, for a three-year period.  Such warrant is being provided to Mr. Petersen in connection with his Consulting Agreement described above.  Simultaneously with issuing Mr. Petersen the warrant, on October 15, 2009, Mr. Gruden also agreed to return for cancellation 19,000,000 shares of the Company’s common stock currently held under his name.  The cancellation of the 19,000,000 shares of common stock was effected subsequent to October 31, 2009. As of July 31, 2010, the Company owed Mr. Johannes Petersen $17,500 for his consulting services.

On November 3, 2009, the Company entered into a Consulting Agreement (the “Consulting Agreement #2”) with Mr. Wayne Gruden, whereby Mr. Gruden serves as a Director and President of the Company.  Pursuant to the terms of the Consulting Agreement #2, the Company will pay Mr. Gruden $40,000 for Director Services from August 1, 2009 to November 30, 2009.  Starting on December 1, 2009, the Company will pay $5,000 per month to Mr. Gruden. As of July 31, 2010, the Company owed Mr. Wayne Gruden $45,000 for his consulting services.
 
 
F-16

 
 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009
(10)           Commitments and Contingencies

During 2009 and 2008, the Company had an operating lease commitment for office space with an unrelated party.  The monthly lease rate was $214 plus miscellaneous fees.  For the years ended July 31, 2009, and 2008, the Company recorded rent expense of $2,200, and $2,449, respectively.  The Company terminated the operating lease commitment as part of the change in its business plan.

On October 1, 2009, the Company entered into an operating lease agreement for office space with an unrelated party.  The quarterly lease rate is $319.  Rent expense for the year ended July 31, 2010, was $1,317.

(11)           Contracts and Agreements

   Mineral Property Option Agreement

On April 30, 2009, the Company entered into a property option agreement (the "Option Agreement") with Yale Resources Ltd., a Canadian public company (“Yale”).  Yale holds a 100 percent interest in ten (10) mining concessions covering approximately 28,830 hectares in southwest Chihuahua State, Mexico.  Yale also holds options to acquire an additional six (6) mining concessions covering approximately 276 hectares in the same area (the total of the mining concessions known as the “Property”).

Pursuant to the terms of the Option Agreement, American Sierra was granted two (2) exclusive and separate rights and options (the “First Option” and the “Second Option”) to acquire undivided legal and beneficial interests of up to 100 percent in the Property free and clear of all liens, charges, and claims of others.

In order to exercise the First Option, which gives the Company an undivided 90 percent interest in the Property, the Company is required to (a) make the following payments to Yale: an initial payment of $300,000 (already paid by the Company); $250,000 on or before April 30, 2011; $250,000 on or before April 30, 2012; $250,000 on or before April 30, 2013; (b) fund the following expenditures: $50,000 prior to April 30, 2010; an additional $500,000 prior to April 30, 2011; an additional $800,000 prior to April 30, 2012; an additional $1,000,000 prior to April 30, 2013; and (c) make the following additional payments: $50,000 upon successful completion of a National Instrument 43-101 compliant technical report; $50,000 upon the commencement of a drilling program on the Property on or prior to August 1, 2009, (payable in stock at the election of the optionor set at the price of the first financing of the Company); $50,000 upon successful completion of the first year’s drilling work program (payable in stock at the election of the optionor set at the price of the first financing of the Company); $70,000 on or before April 30, 2011, (payable in stock at the election of the optionor set at the price of the first financing of the Company); $70,000 on or before April 30, 2012, (payable in stock at the election of the optionor set at the price of the first financing of the Company); and $70,000 on or before April 30, 2013, (payable in stock at the election of the optionor set at the price of the first financing of the Company).

 
F-17

 
 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009
 
Provided the Company exercises the First Option to acquire the 90 percent undivided interest in the Property, the Company may then exercise the Second Option by (a) issuing to Yale an additional 500,000 shares of common stock (post forward stock split); (b) completing sufficient drilling in order to calculate a resource estimate on or before the seventh anniversary of the effective date of the Option Agreement; and (c) paying to Yale $0.75 for every equivalent ounce of silver identified from the resource estimate prepared for the Property.

During the year-ended July 31, 2010, the company abandoned the mineral property and any costs related to the acquisition of the property have been written off.

   Share Issuance Agreement

On October 12, 2009, the Company entered into a Share Issuance Agreement (the “Share Agreement”) with Tobermory Holding Ltd., a corporation organized under the laws of Nevis (“Tobermory”), whereby the Company has provided a subscription arrangement to Tobermory to advance funds and purchase up to $6,000,000 of units of the Company’s securities, with an option to purchase up to an additional $6,000,000 of units, until December 31, 2011.  The completion date of December 31, 2011, may be extended for an additional 12 months at the discretion of either the Company or Tobermory.

Under the Share Agreement, each unit consists of one share of common stock of the Company, and a warrant (the “Purchase Warrant”) to purchase an additional share of common stock of the Company.  The price of each unit is equal to 75 percent of the weighted average closing price of common stock of the Company, as quoted by NASDAQ, or other source agreed to by the parties, for the preceding ten days prior to each subscription advance to purchase units.  The purchase price under each Purchase Warrant to acquire one additional share of common stock shall be 175 percent of the unit price at which the unit containing the Purchase Warrant being exercised was issued.

The Company shall use the proceeds under the Share Agreement for operating expenses, acquisitions, working capital, and general corporate activities.

   Joint Venture Agreement

On October 19, 2009, the Company entered into a Joint Venture Agreement (the “JV Agreement”) with Trinity Alps Resources, Inc. (“Trinity Alps”), whereby the Company will contribute up to a total of $2,000,000 over a period of two years in order to obtain a 75 percent ownership interest in the entities owning and operating certain mineral claims and property for the production of gold covering approximately 950 acres in Northern California.  The Company paid to Trinity Alps the aggregate sum of $125,000, in part, as a signing fee and, in part, for the exclusivity period to negotiate a definitive agreement pursuant to the parties’ non-binding letter of intent, which funds will go toward the ultimate $2,000,000 to be contributed by the Company to obtain its 75 percent interest.  Under the terms of the Venture Agreement, the Company will contribute an additional $150,000 at closing and $150,000 within three months of closing (collectively, the “First Semester Payment”), as well as $300,000 within six months of closing (the “Second Semester Payment”).  Both the First Semester Payment and Second Semester Payment shall be included in the aggregate sum of $2,000,000 to be contributed by the Company no later than two years from closing, to obtain its 75 percent interest.
 
 
F-18

 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009
 
In furtherance of the JV Agreement, the parties intend to form two entities to hold and operate the mineral claims, respectively.  The Company shall receive an immediate 7 percent ownership stake in each of such entities in exchange for its initial contributions, and thereafter, will incrementally increase its ownership interest by 1 percent for each additional $40,000 contributed.  Once such increases reach 40 percent, the Company shall be capped at a 40 percent ownership interest level in each entity until the full $2,000,000 is contributed and earmarked for expenditure with respect to the properties, at which point, the Company’s ownership interest shall automatically increase to 75 percent in each entity.
 
Further, and as an additional inducement for Trinity Alps to enter into the Transaction, the Company shall, at closing, issue to Trinity Alps 2,000,000 shares of the Company’s common stock and warrants to purchase an additional 2,000,000 shares of common stock Such shares and warrants will be held in trust, and issued in increments of 500,000 shares and warrants, respectively, at certain intervals following the closing. 

Additionally, in accordance with the terms of the JV Agreement, the Company will grant Trinity Alps the right to designate such number of individuals to the Company’s Board of Directors as to constitute one-third of the full membership of the Board during the term of the Venture Agreement.  After the completion of the term of the Venture Agreement, the number of individuals designated by Trinity Alps as members of the Board of Directors of the Company may be reduced from one-third to one-fifth of the full membership of the Board.

On December 8, 2009, the Company closed the JV Agreement with Trinity Alps.  At closing, the Company (1) contributed $150,000 to an escrow account for the benefit of Trinity Alps, and (2) issued 2,000,000 shares of the Company’s common stock and warrants to purchase an additional 2,000,000 shares of the common stock to Trinity Alps.

This transaction has been accounted for using the equity method of accounting as the Company is been deemed to have significant influence over the operations of the Joint Venture.  All equity contributions will be offset by losses suffered by the Joint Venture.

During the year-end, the company ended the Joint Venture agreement and has written off any costs associated with the property and Joint Venture.

(12)           Recent Accounting Pronouncements

On May 22, 2009, the FASB issued FASB Statement No. 164, (FASB ASC 958) “Not-for-Profit Entities: Mergers and Acquisitions”.  SFAS No. 164 (FASB ASC 958) is intended to improve the relevance, representational faithfulness, and comparability of the information that a not-for-profit entity provides in its financial reports about a combination with one or more other not-for-profit entities, businesses, or nonprofit activities. To accomplish that, this Statement establishes principles and requirements for how a not-for-profit entity:

a.  
Determines whether a combination is a merger or an acquisition.
b.  
Applies the carryover method in accounting for a merger.

c.  
Applies the acquisition method in accounting for an acquisition, including determining which of the combining entities is the acquirer.
d.  
Determines what information to disclose to enable users of financial statements to evaluate the nature and financial effects of a merger or an acquisition.

This Statement also improves the information a not-for-profit entity provides about goodwill and other intangible assets after an acquisition by amending FASB Statement No. 142, Goodwill and Other Intangible Assets, to make it fully applicable to not-for-profit entities.

SFAS No. 164 (FASB ASC 958) is effective for mergers occurring on or after December 15, 2009, and acquisitions for which the acquisition date  is on or after the beginning of the first annual reporting period beginning on or after December 15, 2009.  Early application is prohibited.  The management of the Company does not expect the adoption of this pronouncement to have material impact on its financial statements.
 
 
F-19

 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009
 
On May 28, 2009, the FASB issued FASB Statement No. 165, (FASB ASC 855) “Subsequent Events”.  SFAS No.  165 (FASB ASC 855) establishes general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. Specifically, Statement 165 (FASB ASC 855) provides:

1.  
The period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements.
2.  
The circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements.

3.  
The disclosures that an entity should make about events or transactions that occurred after the balance sheet date.

In accordance with this Statement, an entity should apply the requirements to interim or annual financial periods ending after June 15, 2009.  The management of the Company does not expect the adoption of this pronouncement to have material impact on its financial

In June 2009, the FASB issued FASB Statement No. 166, (FASB ASC 860) “Accounting for Transfers of Financial Assets- an amendment of FASB Statement No, 140”. SFAS No. 166 (FASB ASC 860) is a revision to SFAS No. 140 “Accounting for Transfers and Servicing of Financial Assets and Extinguishment of Liabilities” and will require more information about transfers of financial assets, including securitization transactions, and where companies have continuing exposure to the risks related to transferred financial assets.  It eliminates the concept of a “qualifying special-purpose entity,” changes the requirements for derecognizing financial assets, and requires additional disclosures.

This statement is effective for financial asset transfers occurring after the beginning of an entity's first fiscal year that begins after November 15, 2009. The management of the Company does not expect the adoption of this pronouncement to have a material impact on its financial statements.

In June 2009, the FASB issued FASB Statement No. 167, (FASB ASC 810) "Amendments to FASB Interpretation No. 46(R)". SFAS No. 167 (FASB ASC 810) amends certain requirements of FASB Interpretation No. 46(R), “Consolidation of Variable Interest Entities” and changes how a company determines when an entity that is insufficiently capitalized or is not controlled through voting (or similar rights) should be consolidated.  The determination of whether a company is required to consolidate an entity is based on, among other things, an entity’s purpose and design and a company’s ability to direct the activities of the entity that most significantly impact the entity’s economic performance.

 
This statement is effective as of the beginning of each reporting entity’s first annual reporting period that begins after November 15, 2009. The management of the Company does not expect the adoption of this pronouncement to have a material impact on its financial statements.

In June 2009, the FASB issued FASB Statement No. 168, (FASB ASC 105) "The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles - a replacement of FASB Statement No. 162".  SFAS No. 168 (FASB ASC 105) establishes the FASB Accounting Standards Codification (the "Codification") to become the single official source of authoritative, nongovernmental U.S. generally accepted accounting principles (“GAAP”).  The Codification did not change GAAP but reorganizes the literature.

SFAS No. 168 (FASB ASC 105) is effective for interim and annual periods ending after September 15, 2009. The management of the Company does not expect the adoption of this pronouncement to have a material impact on its financial statements.
 
 
F-20

 
AMERICAN SIERRA GOLD CORP.
(FORMERLY C.E. ENTERTAINMENT, INC.)
 (AN EXPLORATION STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
JULY 31, 2010, AND 2009
(13)           Subsequent Events

On September 10, 2010, Mr. Johannes Petersen resigned as a Director and Chief Financial officer of the Company. Mr. Wayne Gruden will serve as interim Chief Financial Officer of the Company until a successor is duly appointed.

On October 20, 2010, Mr. James Vandeberg was appointed as a sole officer of the Company.  Additionally, Mr. Wayne Gruden resigned as Director and sole officer of the Company.

Subsequent to year ended July 31, 2010, the Company abandoned it’s mineral property interests and Joint Venture project.

On November 3, 2010, the Company announced acquisition of six new mining claims in the Adams Plateau area of British Columbia.
 

 

 
F-21