IMAGENETIX INC /NV/ - FORM 10-Q

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EX-32.2 - IMAGENETIX INC /NV/	v211767_ex32-2.htm
EX-32.1 - IMAGENETIX INC /NV/	v211767_ex32-1.htm
EX-31.2 - IMAGENETIX INC /NV/	v211767_ex31-2.htm
EX-31.1 - IMAGENETIX INC /NV/	v211767_ex31-1.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

x Quarterly Report Pursuant To Section 13 Or 15(d) Of The Securities Exchange Act Of 1934

For quarterly period ended December 31, 2010

¨ Transition Report Pursuant To Section 13 Or 15(d) Of The Securities Exchange Act Of 1934

For the transition period from _____ to _____

COMMISSION FILE NUMBER 033-24138-D

IMAGENETIX, INC.

(Exact name of registrant as specified in its charter)

NEVADA		87-0463772
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

10845 Rancho Bernardo Road, Suite 105

San Diego, California 92127

(Address of principal executive offices)

Registrant’s telephone number (including area code) (858) 674-8455

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ¨ No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.

Large accelerated filer ¨

Accelerated filer ¨

Non-accelerated filer ¨

Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x

State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date:

Common Stock, $.001 par value	11,811,288

(Class)	Outstanding at February 18, 2011

Imagenetix, Inc.

INDEX

			Page

PART I. FINANCIAL INFORMATION

	Item 1.	Financial Statements:

		Condensed Consolidated Balance Sheets as of December 31, 2010 (unaudited) and March 31, 2010	3

		Condensed Consolidated Statements of Operations for the three and nine months ended December 31, 2010 and 2009 (unaudited)	4

		Condensed Consolidated Statements of Cash Flows for the nine months ended December 31, 2010 and 2009 (unaudited)	5

		Notes to Unaudited Condensed Consolidated Financial Statements	6

	Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	13

	Item 3.	Quantitative and Qualitative Disclosures About Market Risk	*

	Item 4T.	Controls and Procedures	20

PART II. OTHER INFORMATION

	Item 1.	Legal Proceedings	20
	Item 1A.	Risk Factors	20
	Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	*
	Item 3.	Defaults Upon Senior Securities	*
	Item 4.	Reserved	*
	Item 5.	Other Information	*
	Item 6.	Exhibits	23

SIGNATURES			24

No information provided due to inapplicability of the item.

PART I – FINANCIAL INFORMATION

Item 1. Financial Statements

Imagenetix, Inc.

Condensed Consolidated Balance Sheets

	December 31,			March 31,
	2010			2010
	(Unaudited)
ASSETS

Current assets:
Cash and cash equivalents	$	170,729		$	981,510
Accounts receivable, net		959,212			1,049,047
Inventories, net		988,224			1,350,041
Prepaid expenses and other current assets		282,155			150,690
Deferred tax asset		2,034,300			932,800
Total current assets		4,434,620			4,464,088

Property and equipment, net		66,660			89,137
Long-term prepaid expenses		9,000			18,000
Other assets		116,980			124,598
Total Assets	$	4,627,260		$	4,695,823

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
Secured note payable to a bank	$	1,025,000		$	-
Convertible notes		294,335			-
Accounts payable		709,713			996,827
Accrued liabilities		67,201			82,392
Customer deposits		22,075			25,374
Contract payable		74,474			85,972
Total current liabilities		2,192,798			1,190,565

Stockholders' equity
Preferred stock, $.001 par value; 5,000,000 shares authorized: none outstanding		-			-
Common stock, $.001 par value; 50,000,000 shares authorized: 11,811,288 and 11,010,788 issued and outstanding at December 31 and March 31, 2010, respectively		11,810			11,010
Capital in excess of par value		13,465,098			12,801,171
Accumulated deficit		(11,042,446	)		(9,306,923	)
Total stockholders' equity		2,434,462			3,505,258
Total Liabilities and Stockholders' Equity	$	4,627,260		$	4,695,823

See accompanying notes to unaudited condensed consolidated financial statements.

Imagenetix, Inc.

Condensed Consolidated Statements of Operations

(Unaudited)

	Three Months Ended						Nine Months Ended
	December 31,			December 31,			December 31,			December 31,
	2010			2009			2010			2009

Net sales	$	1,696,394		$	1,765,049		$	6,001,380		$	5,367,958

Cost of sales		1,279,231			878,224			3,460,732			2,972,876

Gross profit		417,163			886,825			2,540,648			2,395,082

Operating expenses:
Selling, general and administrative		1,816,058			573,214			3,287,866			1,956,139
Payroll expense		272,163			325,386			834,375			848,925
Consulting expense		353,169			433,761			1,105,722			1,008,667
Operating expenses		2,441,390			1,332,361			5,227,963			3,813,731
Operating loss		(2,024,227	)		(445,536	)		(2,687,315	)		(1,418,649	)
Other income (expense):
Other income		5			3,477			1,177			5,675
Gain on settlement		-			-			-			1,250,000
Interest expense		(43,643	)		-			(158,085	)		(2,405	)
Other income (expense):		(43,638	)		3,477			(156,908	)		1,253,270
Loss before income taxes		(2,067,865	)		(442,059	)		(2,844,223	)		(165,379	)

Income tax provision		(865,900	)		(147,900	)		(1,108,700	)		(9,100	)

Net loss	$	(1,201,965	)	$	(294,159	)	$	(1,735,523	)	$	(156,279	)

Basic and diluted net loss per share	$	(0.10	)	$	(0.03	)	$	(0.15	)	$	(0.01	)

Basic and diluted weighted average common shares outstanding		11,811,288			11,010,788			11,645,175			11,010,788

See accompanying notes to unaudited condensed consolidated financial statements.

Imagenetix, Inc.

Consolidated Statements of Cash Flows

(Unaudited)

	Nine Months Ended December 31,
	2010			2009
Operating activities:
Net loss	$	(1,735,523	)	$	(156,279	)
Adjustments to reconcile net loss to cash provided by (used in) operating activities:
Amortization and depreciation		39,057			39,855
Provision for doubtful accounts		(25,000	)		11,000
Provision for returns and discounts		59,000			-
Provision for inventory obsolescence		(40,202	)		(41,142	)
Non cash expense related to debt discount on notes		5,440			-
Non cash expense related to issuance of warrants and granting of stock options		253,398			134,378
Changes in assets and liabilities:
(Increase) decrease in accounts receivable		55,835			(253,498	)
(Increase) decrease in inventories		402,019			411,426
(Increase) decrease in other assets		(154,265	)		(48,500	)
(Increase) decrease in deferred taxes		(1,076,900	)		(9,100	)
Increase (decrease) in accounts payable		(287,114	)		262,264
Increase (decrease) in accrued liabilities		(15,191	)		(8,586	)
Increase (decrease) in customer deposits		(3,299	)		(30,539	)
Increase (decrease) in income taxes payable		-			(69,803	)
Net cash provided by (used in) operating activities		(2,522,745	)		241,476
Investing activities:
Purchases of property and equipment		(1,762	)		-
Net cash used in investing activities		(1,762	)		-
Financing activities:
Payments on contracts payable		(102,599	)		(50,975	)
Proceeds from contracts payable		91,101			114,391
Payments on patent license financed		-			(2,980	)
Proceeds from bridge loans, convertible notes and bank financings		1,735,000			-
Payments on bridge loans		(410,000	)		-
Proceeds from exericse of warrants		224			-
Proceeds from sale of common stock		400,000			-
Net cash provided by financing activities		1,713,726			60,436
Net increase (decrease) in cash and cash equivalents		(810,781	)		301,912
Cash and cash equivalents, beginning of period		981,510			1,225,723
Cash and cash equivalents, end of period	$	170,729		$	1,527,635

Supplemental Disclosure of Cash Flow Information:
Cash paid during the period for:
Interest	$	75,848		$	2,405
Income taxes	$	-		$	69,803
Non Cash Investing and Financing Activities:
Debt discount on convertible notes	$	11,105		$	-

See accompanying notes to unaudited condensed consolidated financial statements.

IMAGENETIX, INC.

Notes to the Unaudited Condensed Consolidated Financial Statements

1.	BASIS OF PRESENTATION

The consolidated financial statements of Imagenetix, Inc. ("Imagenetix") presented herein have been prepared pursuant to the rules of the Securities and Exchange Commission for quarterly reports on Form 10-Q and do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America. These statements should be read in conjunction with our audited consolidated financial statements and notes thereto included in Form 10-K for the year ended March 31, 2010.

In the opinion of management, the interim consolidated financial statements reflect all adjustments of a normal recurring nature necessary for a fair statement of the results for interim periods. Operating results for the three and nine month periods are not necessarily indicative of the results that may be expected for the year.

Earnings Per Share

We follow the Financial Accounting Standards Board Accounting Standards Codification ("ASC") No. 260. Under ASC No. 260, basic earnings per share is calculated as earnings available to common stockholders divided by the weighted average number of common shares outstanding. Diluted earnings per share is calculated as net income divided by the diluted weighted average number of common shares. The diluted weighted average number of common shares is calculated using the treasury stock method for common stock issuable pursuant to outstanding stock options and common stock warrants and were antidilutive for the periods ended December 31, 2010. See Note 8 for a discussion of commitments to issue additional shares of common stock and warrants.

Stock Based Compensation

We account for stock based compensation under ASC Nos. 718 and 505. ASC Nos. 718 and 505 require all share-based payments to employees, including grants of employee stock options, to be recognized in the financial statements based on their fair values.

We have selected the Black-Scholes method of valuation for share-based compensation. The charge is recognized in non-cash compensation, which is included in stock-based compensation expense, on a straight-line basis over the remaining service period based on the options’ original estimate of fair value.

We apply ASC Nos. 718 and 505 in valuing options granted to consultants and estimate the fair value of such options using the Black-Scholes option-pricing model. The fair value is recorded as consulting expense as services are provided. Options granted to consultants for which vesting is contingent based on future performance are measured at their then current fair value at each period end, until vested.

Research and Development

We incur expenses to further develop our products and formulas, commission entities to perform clinical trials and evaluate potential products to expand our portfolio. In addition, we recently received a new patent for a drug candidate which, if successful, will address periodontal diseases. We have started the initial new drug process and have completed several animal studies. During the three and nine months ended December 31, 2010 we incurred research and development expenses of $2,325 and $21,816, respectively, compared to $14,188 and $65,083 for the corresponding periods of the previous fiscal year.

IMAGENETIX, INC.

Notes to the Unaudited Condensed Consolidated Financial Statements (Continued)

2.	NEW ACCOUNTING STANDARDS

In February 2010, the FASB issued a standards update on improving disclosures about subsequent events so that SEC filers no longer are required to disclose the date through which subsequent events have been evaluated in originally issued and revised financial statements. This update to the standards is effective for this interim report. The adoption of this update to the standards did not impact our financial statements as it only impacts the footnote disclosures. We have included the applicable disclosure in Note 10- Subsequent Events.

A variety of proposed or otherwise potential accounting standards are currently under study by standard-setting organizations and various regulatory agencies. Because of the tentative and preliminary nature of these proposed standards, management has not determined whether implementation of such proposed standards would be material to the Company’s consolidated financial statements.

3.	ACCOUNTS RECEIVABLE

Accounts receivable are carried at the expected realizable value. Accounts receivable consisted of the following:

	December 31,			March 31,
	2010			2010

Accounts receivable - trade	$	1,129,212		$	1,185,047
Allowance for doubtful accounts		(25,000	)		(50,000	)
Allowance for returns and discounts		(145,000	)		(86,000	)

Accounts receivable, net	$	959,212		$	1,049,047

At December 31, 2010, we had three customers which accounted for 41%, 32% and 13%, respectfully, of our accounts receivable balances. At March 31, 2010, we had three customers which accounted for 48%, 21% and 10%, respectfully, of our accounts receivable balances.

For the nine months ended December 31, 2010, we had two significant customers which accounted for 64% and 11%, respectfully, of sales. For the nine months ended December 31, 2009, we had three significant customers which accounted for 32%, 18%, and 15%, respectfully, of sales.

4.	INVENTORIES

Inventories consist of the following:

IMAGENETIX, INC.

Notes to the Unaudited Condensed Consolidated Financial Statements (Continued)

	December 31,		March 31,
	2010		2010

Raw materials	$	396,091	$	1,032,817
Finished products		506,314		216,099
Boxes, labels, tubes & bottles		195,622		251,130
		1,098,027		1,500,046
Less reserve for obsolescence		109,803		150,005
	$	988,224	$	1,350,041

5.	OTHER ASSETS

The following is a summary of intangible assets which are included in “Other Assets” on the face of the balance sheet:

	December 31,		March 31,
	2010		2010

Trademarks	$	13,032	$	13,032
Patent		172,965		172,965
Deferred tax asset		31,800		24,600
		217,797		210,597

Less accumulated amortization		100,817		85,999

	$	116,980	$	124,598

6.	SECURED NOTE PAYABLE TO A BANK

In June 2010, we entered into an asset based line of credit with a bank. The terms of the agreement enable us to borrow up to 65% of our accounts receivables and up to $300,000 of our inventory subject to certain limitations. The maximum amount we can borrow is $1,500,000 of which $1,025,000 was outstanding at December 31, 2010. The interest rate on the outstanding balance is the greater of the prime rate plus 1.75% or 5% plus a monthly maintenance fee of 0.25% and an annual facility fee of 1% of the maximum borrowing amount. The bank has been given a secured position in the assets of the company. At December 31, 2010, we were not in compliance with a covenant requiring us to have net income of at least $50,000 on a rolling three month basis starting October 2010. As a result of this non-compliance, the bank may cease making further loans under this line of credit, call the balance, or exercise its security interest in the assets of the Company. We anticipate the bank will issue a waiver concerning this non-compliance.

IMAGENETIX, INC.

Notes to the Unaudited Condensed Consolidated Financial Statements (Continued)

7.	CONVERTIBLE NOTES

Overview. In May 2010 and September 2010, we sold an aggregate of $710,000 of 7% convertible notes to a group of 6 individual investors. The notes issued in May 2010 aggregating to $410,000 were repaid by the Company in June 2010 under a call provision which included a 7% premium payment to the note holders. The convertible notes entitle the note holder, unless a call provision is exercised by the Company before the initial maturity date of the note, to convert the principal into our common stock. Interest on the notes is payable quarterly in cash or at the earlier of maturity, conversion to common stock, or on the exercise of the call provision previous to maturity by the Company.

Number of Shares Notes May Be Converted Into. The notes can be converted into a number of our common shares at a conversion price equal to $0.50 per share.

Warrants. Concurrent with the issuance of the convertible notes, we issued to the note holders warrants to purchase shares of our common stock. These warrants are exercisable for five years from the date of issuance at an exercise price of $0.50 per share. At the option of the note holder, at the conclusion of the initial six month term, the convertible notes may be renewed for additional six month terms. Should the note be extended, an additional like warrant will be issued to the note holder.

The following table presents the status, as of December 31and March 31, 2010, of our convertible debentures:

	As of
	December 31, 2010			March 31, 2010

Convertible debentures issued	$	300,000		$	-
Less debt discount		(5,665	)		-

		294,335			-
Less current portion		(294,335	)		-

Long term portion	$	-		$	-

Maturity dates of outstanding convertible debentures

March 2011	$	300,000		$	-

8.	EQUITY TRANSACTIONS

In May 2010, we issued 800,000 shares of restricted common stock to two institutional investors for an aggregated amount of $400,000, or $0.50 per share.

During the three and nine months ended December 31, 2010, we recorded non-cash interest of $9,622 and $76,797 as a result of notes we entered into during the periods. We also recorded non-cash compensation of $26,895 and $149,145 and non-cash selling, general and administrative expense of $9,152 and $27,456 for stock options and warrants issued to employees and consultants. For the three and nine months ended December 31, 2009, we recorded non-cash compensation of $38,332 and $80,497 and non-cash selling, general and administrative expense of $53,881 and $53,881 for stock options and warrants issued to employees

IMAGENETIX, INC.

Notes to the Unaudited Condensed Consolidated Financial Statements (Continued)

and consultants. The significant assumptions used in the Black Sholes model to estimate the expenses for the issuance of stock options and warrants are as follows:

	Three months ended December 31,		Nine months ended December 31,
	2010	2009	2010	2009

Expected term of options and warrants	-	5 years	5 years	5 years
Expected volatility	-	78%	78% to 79%	73%-78%
Expeceted dividends	-	None	None	None
Risk-free interest rate	-	2.16% to 2.25%	1.28% to 2.01%	2.16%-2.95%
Forteitures	-	0%	0%	0%

A summary of the options outstanding follows:

	For the Nine Months Ended
	December 31, 2010
				Weighted
				Average
				Exercise
Options	Shares			Price
Outstanding at beginning of year		1,589,000		$	1.26
Granted		895,000			0.38
Cancelled		(594,000	)		2.04
Exercised		-			-
Outstanding at end of the period		1,890,000		$	0.60

Exercisable at end of the the period		1,442,500		$	0.67

Weighted average fair value of options granted during the period		895,000		$	0.24

As of December 31, 2010, the unamortized portion of stock compensation expense on all existing stock options was $71,720.

IMAGENETIX, INC.

Notes to the Unaudited Condensed Consolidated Financial Statements (Continued)

A summary of other warrants outstanding follows:

	For the Nine Months Ended
	December 31, 2010
				Weighted
				Average
				Exercise
Warrants	Shares			Price
Outstanding at beginning of year		3,960,707		$	1.15
Granted		501,341			0.47
Cancelled		(3,310,207	)		1.19
Exercised		(500	)		0.45
Outstanding at end of the period		1,151,341		$	0.74

Exercisable at end of the the period		1,151,341		$	0.74

Weighted average fair value of warrants granted during the period		501,341		$	0.28

9.	INCOME TAXES

We have adopted ASC 740 which prescribes a comprehensive model of how a company should recognize, measure, present, and disclose in its financial statements uncertain tax positions that the company has taken or expects to take on a tax return. ASC 740 states that a tax benefit from an uncertain position may be recognized if it is "more likely than not" that the position is sustainable, based upon its technical merits. The tax benefit of a qualifying position is the largest amount of tax benefit that is greater than 50 percent likely of being realized upon ultimate settlement with a taxing authority having full knowledge of all relevant information.

Upon adoption of ASC 740, there was no impact to our consolidated financial statements. We estimate that the unrecognized tax benefit will not change significantly within the next twelve months. We will continue to classify income tax penalties and interest as part of selling, general and administrative expense in our statements of operations. Accrued interest on uncertain tax positions is not significant. There are no penalties accrued as of December 31, 2010. The following table summarizes the open tax years for each major jurisdiction:

Jurisdiction		Open Tax Years
Federal		2007 – 2009
California		2007 – 2009

As we have had significant net operating loss carry forwards, even if certain of our tax positions were disallowed, it is not foreseen that we would have to pay any taxes in the near future. Consequently, we do not calculate the impact of interest or penalties on amounts that might be disallowed.

IMAGENETIX, INC.

Notes to the Unaudited Condensed Consolidated Financial Statements (Continued)

10.	FAIR VALUE OF FINANCIAL INSTRUMENTS

In January 2010, the Financial Accounting Standards Board (FASB) issued authoritative guidance for fair value measurements, which requires additional disclosures and clarifications to existing disclosures. This authoritative guidance requires a reporting entity to disclose separately the amounts of significant transfers in and out of Level 1 and Level 2 investments and describe the reasons for these transfers. This authoritative guidance also requires enhanced disclosure of activity in Level 3 investments. The new disclosures and clarifications of existing disclosures became effective for Imagenetix in the first quarter of fiscal year 2011 and had no impact on our consolidated financial position, results of operations or cash flows.

11.	SUBSEQUENT EVENTS

In accordance with FASB ASC Topic 855- Subsequent Events, general standards are established for the accounting and disclosures of events that occurred after the balance sheet date but before financial statements are issued or are available to be issued. For the three months ended December 31, 2010, we evaluated, for potential recognition and disclosure, events that occurred through the date of the filing of our Quarterly Report on form 10Q for the three and nine months ended December 31, 2010, and determined no adjustment or additional disclosure is needed.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

THE FOLLOWING DISCUSSION INCLUDES FORWARD-LOOKING STATEMENTS WITH RESPECT TO OUR FUTURE FINANCIAL PERFORMANCE. ACTUAL RESULTS MAY DIFFER MATERIALLY FROM THOSE CURRENTLY ANTICIPATED AND FROM HISTORICAL RESULTS DEPENDING UPON A VARIETY OF FACTORS, INCLUDING THOSE DESCRIBED BELOW UNDER THE SUB-HEADING, "RISK FACTORS." SEE ALSO OUR ANNUAL REPORT ON FORM 10-K FOR THE YEAR ENDED MARCH 31, 2010.

Overview

We develop, formulate and market over-the-counter, natural-based nutritional supplements and skin care products. Our products are proprietary, often supported by scientific studies which we request and are offered through multiple channels of distribution, including direct marketing companies, also known as network marketing or multi-level marketing companies, and chain store retailers. Our primary product is Celadrin® a product formulation which we sell to the mass market through retailers and on a private label basis to wholesale customers.

A key part of our marketing strategy is to provide to our wholesale customers a "turnkey" approach to the marketing and distribution of our products. This turnkey approach provides these customers with all the services necessary to market our products, including developing specific product formulations, providing supporting scientific studies regarding the effectiveness of the product and arranging for the manufacture and marketing of the product.

We sell Celadrin® and BioGuard®, our own branded products, directly to the mass markets through retailers. We also develop and sell products and formulations to businesses and organizations that market these products through multiple channels of distribution, including direct marketing companies, mass marketing companies, medical, health and nutritional professionals, medical newsletters and direct response radio and television. We also offer Celadrin® products through wholesale customers that in turn offer their products containing Celadrin® to mass market retailers.

Management's discussion and analysis or plan of operation is based upon the Company's financial statements. These statements have been prepared in accordance with accounting principles generally accepted in the United States of America. These principles require management to make certain estimates, judgments and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates based on historical experience and various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

Critical Accounting Policies and Estimates

We have identified four accounting principles that we believe are key to an understanding of our financial statements. These important accounting policies require management's most difficult, subjective judgments.

1. Accounts receivable

Accounts receivable are carried at the expected net realizable value. The allowance for doubtful accounts is based on management’s assessment of the collectability of specific customer accounts and the aging of the accounts receivable. In addition, based on historical information, management estimates the amount of returned or damaged product and customers’ advertising allowances that may be deducted from outstanding accounts receivable. If there were a deterioration of a major customer’s creditworthiness, or actual defaults or allowances were higher than historical experience, our estimates of the recoverability of amounts due to us could be overstated, which could have a negative impact on operations.

2. Inventory

Inventory is carried at the lower of cost or market. Cost is determined by the first-in first-out method. At each period end, management adjusts the inventory allowance based on estimates. These estimates take into account

spoilage, yields, obsolescence and overstocked inventory amounts.

3. Revenue Recognition

We recognize revenue in accordance with the SEC’s Staff Accounting Bulletin No. 104, “Revenue Recognition in Financial Statements” (SAB104) and ASC 605. SAB 104 requires that four basic criteria be met before revenue can be recognized: 1) there is evidence that an arrangement exists; 2) delivery has occurred; 3) the fee is fixed or determinable; and 4) collectability is reasonably assured. ASC 605 states that revenue from sales transactions where the buyer has the right to return the product shall be recognized at the time of sale only if (1) the seller’s price to the buyer is substantially fixed or determinable at the date of sale; (2) the buyer has paid the seller, or the buyer is obligated to pay the seller and the obligation is not contingent on resale of the product; (3) the buyer’s obligation to the seller would not be changed in the event of theft or physical destruction or damage of the product; (4) the buyer acquiring the product for resale has economic substance apart from that provided by the seller; (5) the seller does not have significant obligations for future performance to directly bring about resale of the product by the buyer; and (6) the amount of future returns can be reasonably estimated. We recognize revenue upon determination that all criteria for revenue recognition have been met. The criteria are usually met at the time title passes to the customer, which usually occurs upon shipment. Revenue from shipments where title passes upon delivery is deferred until the shipment has been delivered.

We account for payments made to customers in accordance with ASC 605, which states that cash consideration (including a sales incentive) given by a vendor to a customer is presumed to be a reduction of the selling prices of the vendor’s products or services and, therefore, should be characterized as a reduction of revenue when recognized in the vendor’s income statement, rather than a sales and marketing expense. We have various agreements with customers that provide for discounts and rebates. These agreements are classified as a reduction of revenue. Certain other costs associated with customers that meet the requirements of ASC 605 are recorded as sales and marketing expense.

We guarantee customer satisfaction. Our policy requires the customer to return the unused product to the retailer from whom they originally purchased it. We pay the retailer for the returned product plus a handling cost. We periodically assess the adequacy of this policy and record a reserve as necessary. At December 31, 2010, we had established a reserve of $145,000 to allow for potential customer returns, advertising and discounts.

We review gross revenue for estimated returns of private label contract manufacturing products and direct-to-consumer products. The estimated returns are based upon the trailing six months of private label contract manufacturing gross sales and our historical experience for both private label contract manufacturing and direct-to-consumer product returns. However, the estimate for product returns does not reflect the impact of a large product recall resulting from product nonconformance or other factors as such events are not predictable nor is the related economic impact estimable. For the three months ended December 31, 2010, there were no returns that would suggest a liability needed to be recorded.

As part of the services we provide to our private label contract manufacturing customers, we may perform, but are not required to perform, certain research and development activities related to the development or improvement of their products. While our customers typically do not pay directly for this service, the cost of this service is included as a component of the price we charge to manufacture and deliver their products.

4. Income Taxes

Deferred income taxes are provided using the liability method whereby deferred tax assets are recognized for deductible temporary differences and operating loss and tax credit carry forwards and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effects of the changes in tax laws and rates on the date of enactment.

When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. The benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other portions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with the tax positions taken that exceed the amount measured as described above is reflected as a liability for unrecognized tax benefits in the accompanying balance sheet along with any associated interest and penalties that would be payable to the taxing authorities upon examination.

Selected Financial Information

Results of Operations

Three Months Ended December 31, 2010 Compared to Three Months Ended December 31, 2009

	Three Months Ended						Increase
	12/31/2010			12/31/2009			(Decrease)			%

Statements of Operations:
Net sales	$	1,696,000		$	1,765,000		$	(69,000	)		-3.9	%
Cost of goods sold		1,279,000			878,000			401,000			45.7	%
% of net sales		75.4	%		49.7	%		25.7	%		51.6	%
Gross profit		417,000			887,000			(470,000	)		-53.0	%
% of net sales		24.6	%		50.3	%		-25.7	%		-51.1	%
Operating expenses
Selling, general and administrative		1,816,000			573,000			1,243,000			216.9	%
Payroll expense		272,000			325,000			(53,000	)		-16.3	%
Consulting expense		353,000			434,000			(81,000	)		-18.7	%
Total operating expenses		2,441,000			1,332,000			1,109,000			83.3	%
Interest expense		(44,000	)		-			(44,000	)	NM
Other income		-			3,000			(3,000	)		-100.0	%
Income tax provision		(866,000	)		(148,000	)		718,000			-485.1	%
Net loss		(1,202,000	)		(294,000	)		(908,000	)		308.8	%
Net loss per share basic		(0.10	)		(0.03	)		(0.07	)		233.3	%
Net loss per share diluted		(0.10	)		(0.03	)		(0.07	)		233.3	%

Net Sales

Net sales for the quarter ended December 31, 2010 decreased $69,000, a 3.9% decrease, to $1,696,000 compared to $1,765,000 for the quarter ended December 31, 2009. The primary reason for the sales decrease are increases in sales of our own branded products, Celadrinâ and BioGuardâ, to the mass market offset by decreases in wholesale and distributor sales as follows:

Breakdown of net sales

	Three Months Ended December 31,
	2010					2009					Increase
	$		%			$		%			(Decrease)

Wholesale	$	160,000		9	%	$	297,000		17	%	$	(137,000	)
Mass market		1,510,000		89	%		1,159,000		66	%		351,000
Distibutors		26,000		2	%		309,000		18	%		(283,000	)
	$	1,696,000		100	%	$	1,765,000		100	%	$	(69,000	)

With the expansion to all Costco stores of both Celadrin® and BioGuard®, the initial shipment of Celadrin® to 800 Walmart stores and expansion of BioGuard® to all RiteAid stores, we anticipate mass market sales to continue to be our leading revenue generator.

Cost of Goods Sold

Cost of goods sold as a percentage of net sales increased to 75% for the quarter ended December 31, 2010 compared to 50% for the quarter ended December 31, 2009. This increase was the result of promotional advertising campaigns in the form of manufacturer rebates at both Costco and RiteAid stores. We anticipate this percentage to decrease as a result of continued mass market penetration and a reduction in the promotional programs.

Selling, General and Administrative

Selling, general and administrative expenses increased $1,243,000, a 217% increase, to $1,816,000 for the quarter ended December 31, 2010 compared to $573,000 for the quarter ended December 31, 2009. This increase was primarily due to an increase in print and television advertising and in store demonstrations of our products totaling approximately $1,273,000. We anticipate future decreases in selling, general and administrative expenses as we stabilize our advertising campaign for Celadrin® and BioGuard®.

Payroll Expense

Payroll expense decreased to $272,000 for the quarter ended December 31, 2010, a decrease of 16% or $53,000, compared to $325,000 for the quarter ended December 31, 2009. This decrease was a result of non-cash compensation decreases related to employee stock options for the current fiscal period compared to the previous year fiscal period.

Consulting Expenses

Consulting expenses decreased to $353,000 for the quarter ended December 31, 2010, a decrease of 19% or $81,000, compared to $434,000 for the quarter ended December 31, 2009. This decrease was a result of a reduction in marketing consulting services offset by an increase in legal expenses.

Interest Expense

Interest expense of $44,000 was recognized during the quarter ended December 31, 2010 compared to $0 for the quarter ended December 31, 2009. This increase was the result of non-cash interest of $15,000 coupled with cash payments of $29,000 related to the issuance of bridge loans and an asset based line of credit with a bank.

Provision for Income Taxes

An income tax benefit of $866,000 was recognized during the current quarter compared to a benefit from taxes of $148,000 recognized during the quarter ended December 31, 2009.

Nine months Ended December 31, 2010 Compared to Nine months Ended December 31, 2009

	Nine Months Ended						Increase
	12/31/2010			12/31/09			(Decrease)			%

Statements of Operations:
Net sales	$	6,001,000		$	5,368,000		$	633,000			11.8	%
Cost of goods sold		3,460,000			2,973,000			487,000			16.4	%
% of net sales		57.7	%		55.4	%		2.3	%		4.1	%
Gross profit		2,541,000			2,395,000			146,000			6.1	%
% of net sales		42.3	%		44.6	%		-2.3	%		-5.1	%
Operating expenses
Selling, general and administrative		3,288,000			1,956,000			1,332,000			68.1	%
Payroll expense		834,000			849,000			(15,000	)		-1.8	%
Consulting expense		1,106,000			1,009,000			97,000			9.6	%
Total operating expenses		5,228,000			3,814,000			1,414,000			37.1	%
Interest expense		(158,000	)		(2,000	)		(156,000	)		7800.0	%
Settlement income		-			1,250,000			(1,250,000	)		-100.0	%
Other income		1,000			6,000			(5,000	)		-83.3	%
Income tax provision		(1,108,000	)		(9,000	)		(1,099,000	)		12211.1	%
Net loss		(1,736,000	)		(156,000	)		(1,580,000	)		1012.8	%
Net loss per share basic		(0.15	)		(0.01	)		(0.14	)		1400.0	%
Net loss per share diluted		(0.15	)		(0.01	)		(0.14	)		1400.0	%

Net Sales

Net sales for the nine months ended December 31, 2010 increased $633,000, a 12% increase, to $6,001,000 compared to $5,368,000 for the nine months ended December 31, 2009. The primary reasons for the sales increase are an increase in sales of our own branded product, Celadrinâ and BioGuardâ, to the mass market offset by a decrease in wholesale sales as follows:

Breakdown of net sales

	Nine Months Ended December 31,
	2010					2009					Increase
	$		%			$		%			(Decrease)

Wholesale	$	699,000		12	%	$	2,156,000		40	%	$	(1,457,000	)
Mass market		4,532,000		76	%		2,122,000		40	%		2,410,000
Distibutors		770,000		13	%		1,090,000		20	%		(320,000	)
	$	6,001,000		100	%	$	5,368,000		100	%	$	633,000

With the expansion to all Costco stores of both Celadrin® and BioGuard®, the initial shipment of Celadrin® to 800 Walmart stores and the expansion of BioGuard® to all RiteAid stores, we anticipate mass market sales to continue to be our leading revenue generator.

Cost of Goods Sold

Cost of goods sold as a percentage of net sales increased to 58% for the nine months ended December 31, 2010 compared to 55% for the nine months ended December 31, 2009. This increase was the result of advertising allowances and promotions on our mass market sales. We anticipate this percentage to stabilize as the increase in our mass market sales allows for a continuing economy of scale to be recognized on both product costs and advertising allowances.

Selling, General and Administrative

Selling, general and administrative expenses increased $1,332,000, a 68% increase, to $3,288,000 for the nine months ended December 31, 2010 compared to $1,956,000 for the nine months ended December 31, 2009. This increase was primarily due to an increase in advertising expenses. We anticipate future decreases in Selling, general and administrative expenses as we stabilize our advertising campaign for Celadrin® and BioGuard®.

Payroll Expense

Payroll expense decreased to $834,000 for the nine months ended December 31, 2010, a decrease of 2% or $15,000, compared to $849,000 for the nine months ended December 31, 2009. This decrease was a result of non-cash compensation decreases related to employee stock options for the current fiscal period compared to the previous year fiscal period.

Consulting Expenses

Consulting expenses increased to $1,106,000 for the nine months ended December 31, 2010, an increase of 10% or $97,000, compared to $1,009,000 for the nine months ended December 31, 2009. This increase was a result of increased legal expenses offset by marketing related consulting expenses.

Interest Expense

Interest expense of $158,000 was recognized during the nine months ended December 31, 2010 compared to $2,000 for the nine months ended December 31, 2009. This increase was the result of non-cash interest coupled with cash payments related to the issuance of bridge loans and an asset based line of credit with a bank.

Provision for Income Taxes

An income tax benefit of $1,108,000 was recognized during the current nine months compared to an income tax benefit of $9,000 recognized during the nine months ended December 31, 2009.

Capital Resources

Working Capital

					Increase
	12/31/2010		3/31/2010		(Decrease)

Current assets	$	4,434,620	$	4,464,088	$	(29,468	)
Current liabilities		2,192,798		1,190,565		1,002,233
Working capital	$	2,241,822	$	3,273,523	$	(1,031,701	)

Long-term debt	$	-	$	-	$	-

Stockholders' equity	$	2,434,462	$	3,505,258	$	(1,070,796	)

Statements of Cash Flows Select Information

	Nine Months Ended					Increase
	12/31/2010			12/31/2009		(Decrease)
Net cash provided by (used in):
Operating activities	$	(2,522,745	)	$	241,476	$	(2,764,221	)
Investing activities	$	(1,762	)	$	-	$	(1,762	)
Financing activities	$	1,713,726		$	60,436	$	1,653,290

Balance Sheet Select Information

					Increase
	12/31/2010		3/31/2010		(Decrease)

Cash and cash equivalients	$	170,729	$	981,510	$	(810,781	)

Accounts receivable, net	$	959,212	$	1,049,047	$	(89,835	)

Inventories, net	$	988,224	$	1,350,041	$	(361,817	)

Notes payable	$	1,319,335	$	-	$	1,319,335

Liquidity

We have historically financed our operations internally and through debt and equity financings. At December 31, 2010, we had cash holdings of $170,729, a decrease of $810,781 compared to March 31, 2010. Our net working capital position at December 31, 2010, was $2,241,822 compared to $3,273,523 as of March 31, 2010. We have initiated a direct mass market strategy with our own products, Celadrin® and BioGuard. We continue to develop our drug candidate which, if the drug is successfully commercialized, will address periodontal diseases. We have started the initial new drug process and have completed several animal studies. A significant portion of our working capital may be needed to implement the mass market advertising campaign, increase inventory to accommodate an increase in orders, finance an increase in receivables as a result of increased sales activity and fund new drug development trials.

During the nine months ended December 31, 2010, we sold common stock for cash aggregating $400,000 to two institutional investors. In June 2010, we entered into an asset based line of credit with a bank for up to $1,500,000 to finance accounts receivable, inventory and advertising. At December 31, 2010, the line of credit had a balance of $1,025,000. The bank has been given a secured position in the assets of the company. At December 31, 2010, we were not in compliance with a covenant requiring us to have at least $50,000 rolling three month profits starting in October 2010. In September 2010, we also issued $300,000 of convertible notes with an initial six month maturity date renewable for additional periods at the option of the note holder or convertible into our common stock at a conversion rate of $0.50 per share. We believe that our cash position plus potential debt or equity financings will be sufficient to fund our operating activities for at least the next 12 months.

New Accounting Standards

See Note 2- Recent Accounting Pronouncements- to our condensed consolidated financial statements included in Item 1 of this Form 10-Q for discussion of recent accounting pronouncements.

ITEM 4T. CONTROLS AND PROCEDURES.

Our Chief Executive Officer and our Chief Financial Officer conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Securities Exchange Act Rules 13a-15(e) and 15d-15(e)) as of December 31, 2010. Based on their evaluation, they concluded that our disclosure controls and procedures were effective and designed to give reasonable assurance that the information required to be disclosed by us in reports that we file or submit under the Exchange Act was made known to them by others and was recorded, processed, summarized and reported within the time periods specified in SEC rules and forms. There was no change in our internal controls that occurred during the period covered by this Quarterly Report on Form 10-Q that has materially affected, or is reasonably likely to affect, our internal controls over financial reporting.

PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

TriPharma Arbitration

On April 30, 2010, TriPharma, Inc., a customer of Imagenetix, filed a legal action in the United States Southern District Court of California, case number 10CV0933IEG, related to an Exclusive Marketing and Supply Agreement, as amended on June 19, 2008. TriPharma asserts that Imagenetix breached the terms of the Agreement and seeks injunctive relief and unspecified damages. The Company denies the allegations and believes the claims to be frivolous and totally devoid of merit. The Company has retained litigation counsel and intends to vigorously defend the claims. The amount, if any, of ultimate liability with respect to the foregoing cannot be determined. Despite the inherent uncertainties of litigation, the Company at this time does not believe that TriPharma's claim will have a material adverse impact on its financial condition, results of operations, or cash flows.

ITEM 1A. RISK FACTORS.

Risk Factors

You should consider the following discussion of risks as well as other information regarding our common stock. The risks and uncertainties described below are not the only ones. Additional risks and uncertainties not presently known to us or that we currently deem immaterial also may impair our business operations. If any of the following risks actually occur, our business could be harmed.

There Is Only One Supplier for Celadrin®. If We Are Unable to Purchase Celadrin® from This Supplier, Our Business Would Be Harmed.

There is only one supplier for Celadrin®, which we use in approximately 61% of our products and which represented approximately 72% of our sales for the year ended March 31, 2010. We will rely upon Celadrin® to expand our product lines and revenue in the future. If our Celadrin® supplier goes out of business or elects for any reason not to supply us with Celadrin®, we would have to find another Celadrin® supplier or suffer a significant reduction in our revenue.

We Rely upon a Limited Number of Customers the Loss of Which Would Reduce Our Revenue and Any Earnings.

Our largest customers accounted for 64% and 11% of our net sales for the nine months ended December 31, 2010 and 42% and 15% for the year ended March 31, 2010. During the previous fiscal year, we entered into a buyout agreement with our largest customer at that time which resulted in no significant revenue from that customer in future periods. We have several other customers with increased revenue during the three months ended December 31, 2010 which offset the loss of this significant customer. If not replaced by other large customers, the loss of any significantly large customer could reduce our revenue and adversely affect our cash flow and earnings, if any.

We Rely upon Other Outside Suppliers to Produce Our Products Which Could Delay Our Product Deliveries.

All of our products are produced by outside manufacturers who process ingredients provided to them by our suppliers and with whom we have contracts. Our profit margins and our ability to deliver products on a timely basis are dependent upon these manufacturers and suppliers. Should any of these manufacturers or suppliers fail to provide us with product, we would be required to obtain new manufacturers and suppliers, which would be costly and time consuming and could delay our product deliveries.

Product Liability Claims Against Us Could Be Costly.

Some of our nutritional supplements contain newly-introduced ingredients or combinations of ingredients, and we have little long-term health information about individuals consuming those ingredients. If any of these products were thought or proved to be harmful, we could be subject to litigation. Although we carry product liability insurance in the face amount of $1,000,000 per occurrence and $2,000,000 in the aggregate and require our suppliers and manufacturers to include us as insured parties on their product liability insurance policies, our coverage may not be adequate to protect us from potential product liability claims and costs of defense.

We Are Subject to Intense Competition from Other Nutritional Supplement Marketers Which Could Reduce Our Revenue and Profit Margins.

Competition in the nutritional supplement market is intense. We compete with numerous companies that have longer operating histories, more products and greater name recognition and financial resources than we do. In order to compete, we could be forced to lower our product prices, which would reduce our revenue and profit margins.

We Are Highly Regulated, Which Increases Our Costs of Doing Business.

We are subject to laws and regulations which cover:

•

the formulation, manufacturing, packaging, labeling, distribution, importation, sale and storage of our products;

•

the health and safety of food and drugs;

•

trade practice and direct selling laws; and

•

product claims and advertising by us; or for which we may be held responsible.

Compliance with these laws and regulations is time consuming and expensive. Moreover, new regulations could be adopted that would severely restrict the products we sell or our ability to continue our business. We are unable to predict the nature of any future laws, regulations, interpretations or applications, nor can we predict what effect additional governmental regulations or administrative orders, when and if promulgated, would have on our business in the future. These future changes could, however, require the reformulation or elimination of certain products; imposition of additional record keeping and documentation requirements; imposition of new federal reporting and application requirements; modified methods of importing, manufacturing, storing or distributing certain products; and expanded or different labeling and substantiation requirements for certain products and ingredients. Any or all of these requirements could harm our business.

There Are Limitations on the Liability of Our Officers and Directors Which May Restrict Our Stockholders from Bringing Claims.

Our Bylaws substantially limit the liability of our officers and directors to us and our stockholders for negligence and breach of fiduciary or other duties to us. This limitation may prevent stockholders from bringing claims against our officers and directors in the future.

Shares of Our Common Stock Which Are Eligible for Sale by Our Stockholders May Decrease the Price of Our Common Stock.

We have 11,811,288 common shares outstanding which are freely tradable or saleable under Rule 144. We also have outstanding common stock warrants, convertible notes and stock options exercisable into up to 3,641,341 shares of common stock which could become free trading if exercised. If our stockholders sell substantial amounts of our common stock, the market price of our common stock could decrease.

There is a Limited but Potentially Volatile Trading Market in Our Common Stock, Which May Adversely Affect Our Stock Price.

Our common stock trades on the Electronic Bulletin Board. The Bulletin Board tends to be highly illiquid, in part because there is no national quotation system by which potential investors can track the market price of shares except through information received or generated by a limited number of broker-dealers that make a market in particular stocks. There is a greater chance of market volatility for securities that trade on the Bulletin Board as opposed to a national exchange or quotation system. This volatility may be caused by a variety of factors, including:

•

The lack of readily available price quotations;

•

The absence of consistent administrative supervision of "bid" and "ask" quotations;

•

Lower trading volume; and

•

Market conditions.

There could be wide fluctuations in the market price of our common stock. These fluctuations may have an extremely negative effect on the market price of our securities and may prevent an investor from obtaining a market price equal to his purchase price when he attempts to sell our securities in the open market. In these situations, the investor may be required to either sell our securities at a market price which is lower than his purchase price, or to hold our securities for a longer period of time than he planned.

Because Our Common Stock May Be Classified as "Penny Stock," Trading in it Could Be Limited, and Our Stock Price Could Decline.

In the future, our common stock may fall under the definition of "penny stock" if our net tangible assets decline below $2,500,000. In such event, trading in our common stock would be limited because broker-dealers will be required to provide their customers with disclosure documents prior to allowing them to participate in transactions involving our common stock. These disclosure requirements are burdensome to broker-dealers and may discourage them from allowing their customers to participate in transactions involving our common stock.

"Penny stocks" are equity securities with a market price below $5.00 per share, other than a security that is registered on a national exchange or included for quotation on the NASDAQ system, unless, as in our case, the issuer has net tangible assets of more than $2,000,000 and has been in continuous operation for greater than three years. Issuers who have been in operation for less than three years must have net tangible assets of at least $5,000,000.

Rules promulgated by the Securities and Exchange Commission under Section 15(g) of the Exchange Act require broker-dealers engaging in transactions in penny stocks, to first provide to their customers a series of disclosures and documents, including:

•

A standardized risk disclosure document identifying the risks inherent in investment in penny stocks;

•

All compensation received by the broker-dealer in connection with the transaction;

•

Current quotation prices and other relevant market data; and

•

Monthly account statements reflecting the fair market value of the securities. In addition, these rules require that a broker-dealer obtain financial and other information from a customer, determine that transactions in penny stocks are suitable for such customer and deliver a written statement to such customer setting forth the basis for this determination.

ITEM 6. EXHIBITS.

Exhibit No.		Title

31.1		302 Certification of William P. Spencer, Chief Executive Officer

31.2		302 Certification of Lowell W. Giffhorn, Chief Financial Officer

32.1		906 Certification of William P. Spencer, Chief Executive Officer

32.2		906 Certification of Lowell W. Giffhorn, Chief Financial Officer

SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	IMAGENETIX, INC.
	a Nevada corporation

Date: February 18, 2011		By:	/s/ WILLIAM P. SPENCER
			William P. Spencer
			Chief Executive Officer

			(Principal Executive Officer and duly authorized
			to sign on behalf of the Registrant)

IMAGENETIX INC /NV/ - FORM 10-Q - February 18, 2011

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