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EX-31.A - AMERICAN FIRST FINANCIAL INCamericanst10q93010x31_11011.htm
EX-32.A - AMERICAN FIRST FINANCIAL INCamericanst10q93010x32_11011.htm

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
———————
FORM 10-Q
———————

X
 QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
 
 ACT OF 1934
For the quarterly period ended: September 30, 2010
or
   
 
 TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
 
 ACT OF 1934
For the transition period from:

Commission File Number: 000-53578
———————
AMERICAN FIRST FINANCIAL, INC.
(Exact name of registrant as specified in its charter)
———————

Florida
59-3707569
(State or other jurisdiction
(Federal
of incorporation or organization)
Identification No.)
 
12900 Vonn Road Suite B102 Largo, FL 33774
(Address of Principal Executive Office) (Zip Code)
 
Phone 727-595-0975     Email: americanfirst09@yahoo.com

(Former name, former address and former fiscal year, if changed since last report)
———————
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 
 Yes
X
 No
         
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any,
every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405
of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit
and post such files).
 
 Yes
X
 No
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.
   
Large accelerated filer
     
Accelerated filer
   
Non-accelerated filer
 
 (Do not check if a smaller
 
Smaller reporting company
X
 
   
 reporting company)
       
   
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
   
 Yes
X
 No
   
Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date. The number of shares of the issuer’s common stock, par value $.05 per share, outstanding as of December 31, 2010 was 22,882,205
 
APPLICABLE ONLY TO REGISTRANTS INVOLVED IN BANKRUPTCY
PROCEEDINGS DURING THE PRECEDING FIVE YEARS:
 
Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Section 12, 13 or 15(d) of the Securities Exchange Act of 1934 subsequent to the distribution of securities under a plan confirmed by a court.
 
 
 Yes
X
 No
 

 
 

 

PART I – FINANCIAL INFORMATION
 
 
Item 1.   Financial Statements.
 

American First Financial, Inc.
As of September 30, 2010 (unaudited) and March 31, 2010 (audited)
and for the three and six months ended September 30, 2010 and 2009

Contents:

Financial Statements:
   
Balance Sheet
  3
Statements of Operations
  4
Statements of Cash Flows
  5
Notes to Financial Statements
  6
 
  
 


 
- 2 -

 

 
American First Financial, Inc.
 
Balance Sheet
 
   
             
   
September 30,
   
March 31,
 
   
2010
   
2010
 
   
(unaudited)
   
(audited)
 
Assets
           
Current assets
           
Cash
  $ 828     $ 1,343  
                 
Total current assets
    828       1,343  
                 
Property & equipment, net of accumulated
               
depreciation of  $9,005 and $8,171, respectively
    2,668       3,502  
                 
Loans to shareholders
    -       -  
Investment in property
    -       -  
Intangibles
    10,000       10,000  
                 
Total Assets
  $ 13,496     $ 14,845  
                 
Liabilities and Stockholders' Equity
               
Current liabilities
               
Accounts payable and accrued expenses
  $ 11,200     $ 9,200  
Shareholder loans
    58,782       55,028  
Notes payable, current
    -       -  
Demand notes payable
    -       -  
Total current liabilities
    69,982       64,228  
                 
Notes payable
    -       -  
                 
Total liabilities
    69,982       64,228  
                 
Stockholders' Equity
               
Common Stock, $.05 par value,  50,000,000 shares
               
   authorized; 22,882,205 and 22,882,205 shares
               
   issued and outstanding, respectively
    1,144,110       1,144,110  
Additional paid-in capital
    93,592       94,842  
Subscription receivable
    (40,000 )     (40,000 )
Accumulated Deficit
    (1,254,188 )     (1,248,335 )
Total stockholders' equity
    (56,486 )     (49,383 )
                 
Total Liabilities and Stockholders' Equity
  $ 13,496     $ 14,845  
                 
                 
The notes are an integral part of these financial statements.
 
 
- 3 -

 
American First Financial, Inc.
Statement of Operations
(Unaudited)
 
   
For the Three Months Ended
   
For the Six Months Ended
 
   
September 30,
   
September 30,
 
   
2010
   
2009
   
2010
   
2009
 
                         
                         
Origination Fees
    -     $ 8,022     $ 1,531     $ 10,329  
                                 
Commissions and closing costs
    -       4,538       -       5,827  
                                 
Gross Margin
    -       3,484       1,531       4,502  
                                 
Operating expenses:
                               
Selling
    -       -       150       -  
General and administrative
    1,414       2,020       3,850       7,394  
Professional expenses
    1,000       250       2,200       1,000  
Compensation
    800       -       1,600       -  
Depreciation
    417       417       834       834  
Interest expenses
    -       -       -       160  
Loss on sale of property
    -       -       -       27,963  
Total operating expenses
    3,631       2,687       8,634       37,351  
                                 
Net income  (loss)
  $ (3,631 )   $ 797     $ (7,103 )   $ (32,849 )
                                 
                                 
Earnings (loss) per share,
                               
primary and dilutive
    -     $ -     $ -     $ -  
                                 
Weighted average shares outstanding
                               
primary and dilutive
    22,882,205       22,882,205       22,882,205       22,155,975  
 
The notes are an integral part of these financial statements.

 
- 4 -

 


American First Financial, Inc.
Statement of Cash Flows
(Unaudited)
                 
   
For the Six Months Ended
 
   
September 30,
 
     
2010
     
2009
 
                 
                 
Cash Flows from Operating Activities:
               
Net (loss) income
 
$
             (7,103)
   
$
           (32,849
Adjustment to reconcile Net Income to net
               
  cash provided by operations:
               
     Depreciation
   
                  834
     
                  834
 
     Loss on sale of property
   
                    -
     
             27,963
 
Changes in assets and liabilities:
               
   Accounts payable and accrued expenses
   
               2,000
     
                    -
 
Net Cash (Used) Provided by Operating Activities
   
             (4,269
   
             (4,052
                 
Cash Flows from Investing Activities:
               
   Proceeds from sale of property
   
                    -
     
             32,037
 
Net Cash (Used) by Investing Activities
   
                    -
     
             32,037
 
                 
Cash Flows from Financing Activities:
               
   Proceeds from issuance of common stock
   
                    -
     
             22,500
 
   Net (loans to) repayment of stockholder loans
   
               3,754
     
           (49,400
Net Cash (Used) Provided by Financing Activities
   
               3,754
     
           (26,900
                 
                 
Net decrease in Cash
   
                (515
   
               1,085
 
                 
Cash at beginning of period
   
               1,343
     
               1,037
 
                 
Cash at end of period
 
$
                  828
   
$
               2,122
 
                 
     
                    -
         
Supplemental cash flow information:
               
Interest paid
 
$
                    -
   
$
                  160
 
Taxes paid
 
$
                    -
   
$
                    -
 
                 
                 
 
The notes are an integral part of these financial statements.

 
- 5 -

 

American First Financial, Inc.
Notes to the Financial Statements
As of September 30, 2010


Note 1    Organization, Business Operations and Summary of Significant Accounting Policies

Organization and Business Operations
American First Financial, Inc. (“AFF”) is a Florida corporation formed in March, 2001. AFF only acts as a broker agent for mortgage loans. We close loans as an originator, primarily with a line of credit of a lender (Global Lending Group). We do not hold notes for any period of time. There is no credit risk. At the time of a loan closing the note and mortgage become the property of Global Lending Group, or one of their Investors that may have closed and funded the loan directly. As a result, AFF has no legal recourse on any loans.
 
Summary of Significant Accounting Policies

Basis of Presentation
The Company prepares its financial statements in conformity with generally accepted accounting principles in the United States of America. These principles require management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Management believes that these estimates are reasonable and have been discussed with the Board of Directors; however, actual results could differ from those estimates.

In the opinion of management, all adjustments consisting of normal recurring adjustments necessary for a fair statement of (a) the result of operations for the three and six months ended September 30, 2010 and 2009; (b) the financial position at September 30, 2010, and (c) cash flows for the three and six months ended September 30, 2010 and 2009 have been made.

Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Fair Value Information
The carrying amounts of the Company’s assets and liabilities, which qualify as financial instruments under the FASB Accounting Standards Codification Section No. 825, “Financial Instruments,” (820-10-50) approximates their fair value represented in the accompanying balance sheets. The carrying amounts of current assets and current liabilities approximate their fair value due to the relatively short period of time between the origination of these instruments and their expected realization. The carrying values of the note payable to stockholder  approximates fair value based on borrowing rates currently available to the Company for instruments with similar terms and remaining maturities.

Cash and Cash Equivalents
The majority of cash is maintained with a major financial institution in the United States.  Deposits with this bank may exceed the amount of insurance provided on such deposits.  Generally, these deposits may be redeemed on demand and, therefore, bear minimal risk.  The Company considers all highly liquid investments purchased with an original maturity of six months or less to be cash equivalents.

Revenue Recognition
AFF receives origination fees for the origination of loans and recognizes these when the earnings process has been completed and documented through filings with local governmental agencies, generally at closing.

Mortgages, Loan Loss Reserves and Capitalization
AFF does not hold mortgages for investment and thereby does not calculate loan loss reserves and is not subject to any minimum capital requirements by the State or any regulatory agency.  AFF utilizes the licenses of Global Lending Group, a related party (see Related Party note), for closing and funding any loans that need funding until their sale.  These loans are the property of Global Lending Group at closing and as such, are not reflected on the financial statements of AFF.

 
- 6 -

 

American First Financial, Inc.
Notes to the Financial Statements
As of September 30, 2010


Property and equipment
Property and Equipment is stated at cost.  Depreciation is computed by the straight-line method over estimated useful lives.   The carrying amount of all long-lived assets is evaluated periodically to determine if adjustment to the depreciation and amortization period or the unamortized balance is warranted. Based upon its most recent analysis, the Company believes that no impairment of property and equipment exists at the balance sheet dates presented.

Advertising
The costs of advertising are expensed as incurred.  Advertising expenses were $0 and $0 for the six months ended September 30, 2010 and 2009, respectively.  Advertising expenses are included in the Company’s selling operating expenses.

Income Taxes
Effective January 1, 2007, the Company adopted the provisions of the Accounting Codification Standards, Topic No. 740 “Income Taxes” (ASC 740) which requires use of the liability method. Deferred tax assets and liabilities are recorded based on the differences between the tax bases of assets and liabilities and their carrying amounts for financial reporting purpose, referred to as temporary differences. Deferred tax assets and liabilities at the end of each period are determined using the currently enacted tax rates applied to taxable income in the periods in which the deferred tax assets and liabilities are expected to be settled or realized.

Earnings (Loss) Per Share
The Company follows Accounting Codification Standards, Topic No. 260.  Basic earnings (loss) per share calculations are determined by dividing net income (loss) by the weighted average number of shares outstanding during the year. Diluted earnings (loss) per share calculations are determined by dividing net income (loss) by the weighted average number of shares. There are no share equivalents and, thus, anti-dilution issues are not applicable.

Subsequent Events
These interim financial statements were approved by management and were issued on  January 10, 2011. Subsequent events have been evaluated through this date.

Recently Issued Accounting Pronouncements
We have reviewed the FASB issued Accounting Standards Update (“ASU”) accounting pronouncements and interpretations thereof that have effectiveness dates during the periods reported and in future periods. The Company has carefully considered the new pronouncements that alter previous generally accepted accounting principles and does not believe that any new or modified principles will have a material impact on the corporation’s reported financial position or operations in the near term.  The applicability of any standard is subject to the formal review of our financial management and certain standards are under consideration.  
 
 
Note 2    Going Concern

The accompanying unaudited financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which assumes the realization of assets and satisfaction of liabilities in the normal course of business, for the Company to continue as a going concern.

As shown in the accompanying financial statements, AFF incurred operating loss for the nine month periods ended September 30, 2010 and 2009. The Company has accumulated deficit and a working capital deficit at September 30, 2010 (unaudited) and March 31, 2010 (audited).   AFF has limited financial resources with which to satisfy any future cash requirements and until such time as AFF is able to raise additional capital or generate positive cash flow from operations, these conditions raise substantial doubt about the Company’s ability to continue as a going concern. AFF’s ability to achieve and maintain profitability and positive cash flow is dependent upon AFF's ability to generate mortgages and thereby origination fees at a rate sufficient to meet obligations and costs. Management plans to fund its future operations by obtaining additional financing and continuing to grow the mortgage origination base. However, there is no assurance that AFF will be able to grow the business or to obtain additional financing from investors or private lenders and, if available, such financing may not be on commercial terms acceptable to AFF or its shareholders.  The key factors that are not within the Company's control and that may have a direct bearing on operating results include, but are not limited to, acceptance of the Company's business plan, the ability to raise capital in the future, the ability to expand its customer base, and the ability to hire key employees to provide services.  There may be other risks and circumstances that management may be unable to predict.

 
- 7 -

 

American First Financial, Inc.
Notes to the Financial Statements
As of September 30, 2010


The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of the Company to continue as a going concern.
 
 
Note 3    Property and Equipment

Property and equipment, as of September 30, 2010 and March 31, 2009 consist of:

   
September 30,
2010
   
March 31,
2010
 
                 
Equipment
  $ 11,673     $ 11,673  
Less accumulated depreciation
    9,005       8,171  
    $ 2,668     $ 3,502  

Depreciation of property and equipment was $417 and $834 for the three and six months periods ended September 30, 2010 and 2009, respectively.


Note 4   Sale of Property

In 2005, the Company acquired a single family residence located in South Carolina upon a borrower’s default on a note AFF had sold to an affiliate with recourse.  AFF took back the note and the property when the borrower defaulted.  The property was recorded at the property’s net realizable fair value, which considered the property market value less expected costs to sell, at the time it was acquired.  The asset had a carrying value of $60,000 and was sold for net proceeds, after commission and closing costs, of $32,037 resulting in recognizing a loss of $27,963.

The Company does not have any further exposure to loans with recourse, as it has discontinued the practice, due to the economic uncertainty and the inability to finance such defaults.


Note 5    Income Taxes

The Company has not recognized any deferred tax assets in association with net operating losses and capital losses incurred from marketable equity securities transactions, due to tax limitations and uncertainties concerning its ability to generate taxable income in future periods.  The tax benefit for the periods presented is offset by a valuation allowance (100%) established against deferred tax assets arising from the securities capital losses and other temporary differences, the realization of which could not be considered more likely than not.  In future periods, tax benefits and related deferred tax assets will be recognized when management considers realization of such amounts to be more likely than not.  

As of March 31, 2010, the Company has unused net long-term capital losses of approximately $405,000 and unused Net Operating Loss carry-forwards of approximately $49,000 which begins to expire in 2028.   Differences in financial statement accumulated deficit and taxable losses resulting in Net Operating Losses are due to permanent non-deductible stock transactions.


Note 6    Equity

Common Stock
Common Stock includes 50,000,000 shares authorized at a par value of $0.05.  The holders of Common Stock and the equivalent Preferred Stock, voting together, shall appoint the members of the Board of the Directors.  Each share of Common Stock is entitled to one vote. There are currently 22,882,205 shares of common stock outstanding. There are no outstanding shares of preferred stock.

 
- 8 -

 

American First Financial, Inc.
Notes to the Financial Statements
As of September 30, 2010


Note 7    Earnings per Share

Due to the net operating loss, all options and conversions are considered anti-dilutive and therefore only basic calculation is provided.  Basic weighted average per share excludes items that would have been included in the fully-diluted weighted average shares.  Shares that would be included would be, if exercised, options held by Officers and Directors (2,300,000 common share equivalents).


Note 8    Related Party Transactions

On April 1, 2009, the major shareholder assumed responsibility for paying off the director loan and accrued interest in the amount of $77,314.  This amount was reclassified to shareholder loans.

At September 30, 2010, the Company has a subscription receivable due from and a shareholder loan payable to the major shareholder.  Interest on the net amount due to the shareholder is immaterial and was not recorded.

Through an agreement, in exchange for shares that were given to Global Lending Group, AFF utilizes the licenses of Global Lending Group for loan origination and funding.  At funding the loans become the property of Global Lending Group.   There is no recourse to loans brokered for Global Lending Group and AFF acts solely as a mortgage broker on loans originated.

All of the revenue recorded during the periods shown was received from a related party, Global Lending Group, a minor shareholder. Most of the commissions paid were paid to our President as the main mortgage broker. Minor amounts were paid to outside brokers.

The amounts and terms of the above transactions may not necessarily be indicative of the amounts and terms that would have been incurred had comparable transactions been entered into with independent third parties.


Note 9    Equity

On April 30, 2009, the Company sold 300,000 shares of common stock for $1,500.  On August 31, 2009, the Company sold 1,500,000 shares of common stock for $21,000.
 
In 2006 the Company issued option awards under the employee incentive stock option plan (“EISOP”) to Officers and Directors.   Options granted under the EISOP, in prior years, were issued for past performance and therefore vest immediately at the date the options were granted.  A total 2,300,000 options were issued with a strike price of $.05 expiring in ten years from issue date (expires June 2016).


Note 10    Commitments and Contingencies
 
The Company has limited needs for office space and currently uses facilities available through the majority shareholder.   At such time, the activities are limited and there is no charge for rent.  The Company has not entered into any lease arrangement plan.  AFF has no known future commitments.  Rent expense was $600 and $600 for the six month periods ended September 30, 2010 and 2009, respectively.

From time to time the Company may be a party to litigation matters involving claims against the Company.  The Company does not believe any possible unasserted claims that may exist would have a materially adverse effect on the Company’s financial position or results of operations.

 
- 9 -

 



Item 2.    Management’s Discussion and Analysis of Financial Condition and Results of Operations.
 
The following discussion of our results of operations, consolidated financial condition and capital resources and liquidity should be read in conjunction with our Financial Statements and the related notes included in this report.
 
Forward-Looking Statements
 
The following discussion of our financial condition and results of operations should be read in conjunction with the financial statements and the related notes. This report contains certain forward-looking statements and our future operating results could differ materially from those discussed herein. Certain statements contained in this discussion, including, without limitation, statements containing the words "believes", "anticipates," "expects" and the like, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. We disclaim any obligation to update any such factors or to announce publicly the results of any revisions of the forward-looking statements contained herein to reflect future events or developments.
 
General
 
American First Financial, Inc. (“AFF”) is a Florida corporation formed in March, 2001. As part of our recent financial statements our auditor has expressed an opinion that based on our financial condition at the time “there is substantial doubt about the company’s ability to continue as a going concern”. Our total assets at September 30, 2010 were $13,496 and our liabilities were $69,982. We show a net loss through six months of our current fiscal year of $7,103. AFF’S operations are primarily the acceptance of loan submissions from mortgage brokers and then finding a lender that will accept them. AFF presents broker loan submissions to Global Lending Group, Inc. (shareholder with 500,000 AFF common shares), or directly to the lender contacts of Global, for underwriting, closing, and funding of those loans. AFF is totally dependent on Global for any and all revenues. We send them one hundred percent of our loan referrals. Global is not obligated to fund any of the loans we send them. However, a Global rejection of a loan is rare. For the current fiscal year and at least the two previous ones, Global has funded one hundred percent of the loans sent to them for the full amounts requested. Compensation on a loan may consist of percentage points charged to the borrower, percentage points paid by Global and processing fees, all of which are negotiated prior to the processing of the loan. After the loan closing, AFF receives the gross amount of all compensation associated with the loan and then pays the originating broker a referral fee equal to 2% of the loan amount. AFF then keeps all other compensation. Global is a licensed mortgage lender. Global has national approvals to originate and sell loans including direct FHA and VA and agreements to sell loans to major Fannie Mae and Freddie Mac lenders. Global is licensed in the states of Florida, Tennessee, California, and Michigan. In addition, the states of  Alabama, Alaska, Colorado, Indiana, Montana, Nevada, Ohio, Oregon, South Carolina and Wyoming have no licensing requirements for a  lender and Global is exempt from licensing in Arkansas and Georgia to do non-owner (investment) loans. AFF does not have a designated market area. As a branch of Global Lending, AFF is capable of doing a loan in any of the states mentioned above. As an example: we might get a loan from Alabama this week and never get another one. Currently, AFF is concentrating marketing efforts in the state of Florida because the average loan value is larger than a lot of other states. Also there is a lot of investment and second home loans that can be done in Florida compared to other states and we still have good loan products for those loans.
 
Overall economic conditions have certainly contributed to the decline in income for AFF. However, we do not monitor statistics such as unemployment rates, foreclosures, building permits, price of homes and bankruptcy filings because we believe that none of our operations would be changed by monitoring any of them. As an example: the price of homes in Florida has dropped an average of 45% in the last two years. Knowing that statistic means nothing to us and would not change anything we do other than to make us think of employee layoffs which is an automatic result of declining business. The majority of loans we do (sub-prime and non-conforming) are not affected by these statistics other than as a part of a general business decline. The largest factor contributing to the decline in the mortgage business is the deletion of mortgage products. We do not consider any of those market conditions pertinent to our forward business plan which is creating more originations by acquisitions of small mortgage brokers.
 

 
- 10 -

 

AFF operates under a “Net Branch Agreement” with Global Lending Group, Inc. that allows AFF to take loan originations from mortgage brokers and submit those loans to Global for underwriting and funding. Under that agreement AFF is allowed to act as a branch of Global’s but, is allowed to keep all fees or profits of any kind from the closing of a loan. We have operated as a branch of Global’s since the signing of the agreement and intend to continue to do so. The agreement can only be cancelled by AFF. The agreement allows us to use Global’s licensing and therefore we need no licenses of our own. There are no legal ramifications for AFF acting as a branch of Global’s except as required by the agreement. One hundred percent of our loan business is done through Global. Global owns approximately 2% of the outstanding shares of AFF common stock. The main reason that AFF was able to negotiate such a favorable agreement with Global, is that AFF’S principle Mr. Stirling started the principle of Global in the mortgage business and they have remained good friends.
 
We market for loans to mortgage brokers around the country by way of faxing out a product list once a month and belonging to an Internet mortgage referral service called “Lender Lab”. Brokers looking for a particular loan product can go to their website, put in the loan details and receive a list of the mortgage companies that would do that loan. This service is free to AFF. Loans are given to Global for underwriting and approval. When approved they are closed and funded in Global’s name. AFF assumes no risk. All loans are closed and funded through Global, with their funds or lines of credit or directly by their lender Investors. AFF has not directly purchased any loans within the last three years and does not intend to do so in the future.
 
AFF markets loan products to mortgage brokers and small lenders who are too small, or do not have the required net worth to get approval to submit loans directly to the major lenders. The list of loan products consists of non-conforming and conforming loans. A non-conforming loan is a loan that fails to meet Fannie Mae or Freddie Mac criteria for funding. Reasons include the loan amount is higher than the conforming loan limits of Fannie Mae or Freddie Mac, lack of sufficient credit, the unorthodox nature of the use of funds, or the collateral backing it.
 
AFF can offer non-conforming loans (loans that are credit worthy but, don’t meet other Fannie Mae or Freddie Mac requirements such as loan size, property type, or debt ratios above 45%),  on primary, secondary and investment properties. Credit score requirements for non-conforming and conforming loans are the same, above 600. The current maximum loan to value (LTV) for non-conforming loans is 80%. It is 95% for conforming loans. In addition, we will offer sub-prime loans to borrowers who would be considered poor credit risks, with credit scores below 600, a recent bankruptcy or loan default experience. On these types of loans most lenders won’t go above a seventy percent loan to value. This is an area that AFF is most competitive do to the lender contacts or Investors that Global Lending Group has, AFF can offer up to eighty percent loan to value. Collateral requirements for all of the above mentioned loans is real property. AFF does not consider it important to keep exact records of the type or number of loans we do. We do not have the summary information on the number of loans or the individual loan by loan information. To get this information we would have to go back through the closed loan files for a given period but, we know from the type of marketing we do that approximately seventy percent of the loans we do are sub-prime, twenty percent non-conforming and the rest conforming loans. Global Lending has allocated at least $1,000,000 a month from its lines of credit for AFF loans if funded by Global. If the loans are funded directly by Global Investors, the funds are unlimited. AFF does not have any foreclosure or debt collecting or responsibilities. Any such efforts would be undertaken by Global. Also AFF has no recourse provisions or responsibilities attached to any loans that they process through Global.
 
Summary
 
AFF intends to attract investor dollars and grow the mortgage business through acquisitions to the point of positive cash flow. We currently do not have cash for acquisitions but, intend to use only stock for acquisitions. Management believes that there are numerous small mortgage brokers around the country that will welcome a chance to be acquired by a company they can send all of their sub-prime and non-conforming loans. Any acquired broker will also have the availability of conforming, FHA and VA loan products as well due to a branch agreement that AFF has with a lender named Global Lending Group, Inc.  Management also believes that there will be a number of new loan products introduced in the next twelve months such as “stated income” loans coming back for self employed borrowers, which will significantly increase business. The stock that an acquired broker will receive, will just be “added benefit”. Acquisitions like this are not a new idea. Most of the large mortgage lenders in the country have grown in just this manner.
 

 
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Results of Operations
 
For the Three Months Ended September 30, 2010            
   
2010
   
2009
 
             
Origination Fees
  $ -     $ 8,022  
Commissions and closing costs
    -       4,538  
Gross Margin
    -       3,484  
Operating expenses:
    3,631       2,687  
Net income  (loss)
  $ (3,631 )   $ 797  
                 
                 
For the Six Months Ended September 30, 2010     2010       2009  
                 
Origination Fees
  $ 1,531     $ 10,329  
Commissions and closing costs
    -       5,827  
Gross Margin
    1,531       4,502  
Operating expenses:
    8,634       37,351  
Net income  (loss)
  $ (7,103 )   $ (32,849 )
                 

Revenues
 
For the three and six months and nine months ended September 30, 2010 and 2009 revenues were $0, $8,022, $1,531 and $10,329, respectively.  Revenue decreased in the current quarter due to general economic conditions and a further deterioration in the mortgage market.  Gross margin decreased in the current quarter due to a lack of volume.  The recent trends in the mortgage business are towards lower numbers in all areas including number of loans, size of loans, gross margins and commissions thereby drastically reducing income for the above mentioned periods and for the foreseeable future.  The number and type of available mortgage products has been greatly reduced. Also, the credit requirements for borrowers have been vastly increased. Going forward, it has been determined that the best way for AFF to increase volume and income is through acquisitions of other originators. The current funding dollar commitment to AFF (up to $1,000,000 a month), is more than adequate for a considerable increase in loan closings and Global is capable of increasing funding sources as needed.
 
Operating Expenses
 
Operating expenses were incurred in the amount of $3,631, $2,687, $8,634 and $37,351 for the three and six months periods ended September 30, 2010 and 2009, respectively. The overall, change was due to a decrease in general and administrative expenses, particularly professional expenses and other administrative task areas.
 
Net Loss
 
The Company incurred  net operating losses and a gain for the three and six months period ended September 30, 2010 and 2009 in the amount of $(3,631), $797, $(7,103) and $(32,849). The change in the year earnings is directly related to the decrease in sales.
 

 
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Liquidity and Capital Resources

The following summary data is presented for the period ended September 30, 2010 (unaudited) and for the year ended March 31, 2009 (audited):

   
September 30, 2010
   
March 31, 2010
 
   
(unaudited)
   
(audited)
 
             
Current assets
  $ 828     $ 1,343  
Total Assets
    13,496       14,845  
                 
Total current liabilities
    69,982       64,228  
Total liabilities
    69,982       64,228  
Total stockholders' equity
    (56,486 )     (49,383 )
                 
Working Capital
    (69,154 )     (62,885 )
Net Cash (Used) Provided by Operating Activities
    (4,269 )     (19,041 )

The current economic conditions have negatively affected our business model. There is an abundance of demand for refinancing, however the credit markets do not offer the supply of loan products with which to fund these requests, therefore mortgage financing has decreased, as has our closings on mortgages. Additionally, there has been a decrease in the overall number of housing sales and real estate values further reducing the number of transactions requiring mortgage financing and the amounts of those mortgages.
 
Cash used in operations had significantly decreased, primarily for the reduction of expenses incurred in administrative operations, including legal and professional fees related to the public filings. These requirements have decreased significantly and we anticipate being able to fund any amounts needed in the next twelve months.
 
As reflected in the unaudited financial statements, as of September 30, 2010, we have an accumulated deficit of $1,254,188 and negative working capital of $69,154.  For the six month period ended September 30, 2010 and 2009 we incurred negative cash used in operations in the amount of $4,269 and $4,052, respectively.  These issues raise substantial doubt about its ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company's ability to maintain profitability and or attain funding through additional share sale or debt.  The unaudited and restated financial statements do not include any adjustments that might be necessary if the Company cannot continue as a going concern.
 
We were financing our operations primarily through operating activities. Those activities have not always been adequate for the cash requirements of the business.   From time to time it is necessary for the company to increase cash through the sale of stock through private investors or through temporary loans from and by the majority shareholder.  We believe we can currently satisfy our cash requirements for the next twelve months with our current cash and expected revenues from operations. We cannot assure investors that adequate revenues will be generated. Even without sufficient revenues, due to the current economic conditions, in the next twelve months, we anticipate that proceeds received from securities sales and or, the attainment of proceeds from temporary debt financing will enable AFF to continue with operations.
 
In an effort to sustain our liquidity, during the year ended March 31, 2010, we liquidated our investment of property located in South Carolina.  Due to market conditions, we liquidated this property at below estimated market value, however, management considered the liquidation to be necessary for the purposes of cash flow.  The sale resulted in approximately $32,000 of operating cash after closing expenses.

At September 30, 2010 the Company had minimal cash to meet current obligations.  The Company may rely upon the issuance of common stock and additional capital contributions from shareholders to fund any operating shortfall.

Off-Balance Sheet Arrangements
 
We have no off balance sheet arrangements.
 

 
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Significant Accounting Policies and Recent Accounting Developments
 
For additional information regarding significant accounting policies and other recent accounting pronouncements, see Note 1 to our Interim Financial Statements and Note 1 to our Audited Financial Statements.
 
 
 
 
Item 3.
Quantitative and Qualitative Disclosures About Market Risk.
 
Not required for smaller reporting company.
 
                      
Item 4.
Controls and Procedures.
 
(a)   Management’s Conclusions Regarding Effectiveness of Disclosure Controls and Procedures.

The management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting. The Company’s internal control over financial reporting is a process designed under the supervision of the Company’s Chief Executive Officer to provide reasonable assurance regarding the reliability of financial reporting and the preparation of the Company’s financial statements for external purposes in accordance with U.S. generally accepted accounting principles.

With respect to the period ending September 30, 2010, under the supervision and with the participation of our management, we conducted an evaluation of the effectiveness of the design and operations of our disclosure controls and procedures,  as defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Securities Exchange Act of 1934 and based on the criteria for effective internal control described in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

Based upon our evaluation regarding the period ending September 30, 2010, the Company’s management, including its Chief Executive Officer has concluded that its disclosure controls and procedures were not effective due to the Company’s limited internal resources and lack of ability to have multiple levels of transaction review.  Through the use of external consultants and the review process, management believes that the financial statements and other information presented herewith are materially correct.

The Company’s disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives.  However, the Company’s management, including its Chief Executive Officer does not expect that its disclosure controls and procedures will prevent all error and all fraud.  A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met.  Further, the design of a control system must reflect the fact that there are resource constraints, and the benefit of controls must be considered relative to their costs.  Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected.

(b)    Changes in Internal Controls.

There have been no changes in the Company’s internal control over financial reporting during the period ended September 30, 2010 that have materially affected, or are reasonably likely to materially affect, the Company’s internal controls over financial reporting.                                    
 

 
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PART II – OTHER INFORMATION
 
Item 1.
Legal Proceedings.
 
None for period.
 
 
Item 1A.
Risk Factors.
 
Not required for smaller reporting company.
 
 
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds.
 
There was none for the period.
 
 
Item 3.
Defaults Upon Senior Securities.
 
There was none for the period.
 
 
Item 4.
Submission of Matters to a Vote of Security Holders.
 
There was none for the period
 
 
Item 5.
Other Information.
 

Item 6.
Exhibits.
 
Exhibit No. Description  
     
31(a) Rule 13a-14(a) Certification – Chief Executive and Chief Financial Officer  
     
32(a) Section 1350 Certification – Chief Executive and Chief Financial Officer  
     

 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: January 14, 2011
         
American First Financial, Inc.
   
  
     
 
By:  
/s/  J. R. Stirling
   
J. R. Stirling, President
 
 
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