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EX-21 - BOLDFACE GROUP, INC.v205052_ex21.htm
EX-31.1 - BOLDFACE GROUP, INC.v205052_ex31-1.htm
EX-32.1 - BOLDFACE GROUP, INC.v205052_ex32-1.htm

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549

FORM 10-K
(Mark One)
 
x
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended:  September 30, 2010
 
 
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _______ to _______

Commission File Number:  333-148722

MAX CASH MEDIA, INC.
(Exact name of registrant as specified in its charter)

Nevada
 
02-0811868
(State or other jurisdiction of incorporation)
 
(I.R.S. Employer Identification No.)

50 Brompton Road, Apt. 1X
Great Neck, NY  11021
(Address of principal executive offices)

(646) 303-6840
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Exchange Act:  None
 
Securities registered pursuant to Section 12(g) of the Exchange Act:  None
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes ¨   No x
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Exchange Act.  Yes x   No ¨
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes x   No ¨
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes ¨   No ¨
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  x
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a smaller reporting company.  See the definitions of the “large accelerated filer,” “accelerate filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large Accelerated Filer ¨
Accelerated Filer ¨
Non-Accelerated Filer ¨
Smaller reporting company x
(Do not check if a smaller reporting company)
 
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes x   No ¨
 
As of December 10, 2010 there were 6,370,000 shares of the registrant’s common stock, par value $0.001, issued and outstanding.  Of these, 1,370,000 shares were held by non-affiliates of the registrant.  The aggregate market value of the voting and non-voting common equity held by non-affiliates was $0 as the registrant’s stock did not then and does not presently trade.
 
DOCUMENTS INCORPORATED BY REFERENCE
List hereunder the following documents if incorporated by reference and the Part of the Form 10-K (e.g., Part I, Part II, etc.) into which the document is incorporated:  (1) Any annual report to security holders; (2) Any proxy or information statement; and (3) Any prospectus filed pursuant to Rule 424(b) or (c) of the Securities Act of 1933.  The listed documents should be clearly described for identification purposes.  Not Applicable.

 
 

 

TABLE OF CONTENTS
 
Item Number and Caption
 
Page
       
Forward-Looking Statements
 
3
     
PART I
 
4
     
1.
Business
 
4
1A.
Risk Factors
 
4
1B.
Unresolved Staff Comments
 
5
2.
Properties
 
5
3.
Legal Proceedings
 
5
4.
[Removed and Reserved]
   
     
PART II
 
5
     
5.
Market For Registrant’s Common Equity, Related Stockholder Matters And Issuer Purchases Of Equity Securities
 
5
6.
Selected Financial Data
 
6
7
Management's Discission and Analysis of Financial Condition and Results of Operations  
6
7A.
Quantitative and Qualitative Disclosures About Market Risk
 
10
8.
Financial Statements and Supplemental Data
 
10
9.
Changes In And Disagreements With Accountants On Accounting And Financial Disclosure
 
10
9A.
Controls And Procedures
 
10
9B.
Other Information
 
11
     
PART III
 
12
     
10.
Directors, Executive Officers, and Corporate Governance
 
12
11.
Executive Compensation
 
14
12.
Security Ownership Of Certain Beneficial Owners And Management And Related Stockholder Matters
 
15
13.
Certain Relationships And Related Transactions, and Director Independence
 
16
14.
Principal Accountant Fees And Services
 
17
     
PART IV
 
18
     
15.
Exhibits And Financial Statement Schedules
 
18

 
 
2

 

FORWARD-LOOKING STATEMENTS

Except for historical information, this report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).  Such forward-looking statements involve risks and uncertainties, including, among other things, statements regarding our business strategy, future revenues and anticipated costs and expenses.  Such forward-looking statements include, among others, those statements including the words “expects,” “anticipates,” “intends,” “believes” and similar language.  Our actual results may differ significantly from those projected in the forward-looking statements.  Factors that might cause or contribute to such differences include, but are not limited to, those discussed in the sections “Business,” “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”  You should carefully review the risks described in this Annual Report and in other documents we file from time to time with the Securities and Exchange Commission (the “SEC”).  You are cautioned not to place undue reliance on the forward-looking statements, which speak only as of the date of this report.  We undertake no obligation to publicly release any revisions to the forward-looking statements or reflect events or circumstances after the date of this document.

Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements.

All references in this Form 10-K to the “Company,” “MXCS,” “we,” “us” or “our” are to Max Cash Media, Inc.

 
3

 

PART I

ITEM 1. 
BUSINESS

General

We were incorporated in the State of Nevada on July 9, 2007, with the intention of acquiring and marketing intellectual properties within the entertainment industry.  We conducted minimal operations in this line of business and have since decided to discontinue operations in this area.  We are presently inactive, but we are looking at ventures of merit for corporate participation as means of enhancing shareholder value.  This may involve sales of our equity or debt securities in merger or acquisition transactions.

Patents, Trademarks and Licenses

We do not presently own any patents, trademarks, copyrights or other forms of intellectual property.

Research and Development

We have not performed any research and development since our inception.

Employees

As of December 10, 2010, we have two employees, who devote minimal time to Company matters.

Loans

On July 29, 2009, the Company issued a convertible promissory note in the amount of $50,000 bearing interest at a rate of 9% per annum.  Subject to prior conversion, interest and principal are due on the note on January 28, 2011.  The terms of conversion have not been determined but will be mutually determined by us and the holder.

On May 10, 2010, the Company issued a promissory note in the amount of $65,000 due November 9, 2011 and bearing interest at a rate of 10% per annum.

Change of Control

Not Applicable.

ITEM 1A.
RISK FACTORS

Not Applicable.

 
4

 

ITEM 1B.
UNRESOLVED STAFF COMMENTS

Not Applicable.

ITEM 2.
PROPERTIES

Our principal executive office is located at 50 Brompton Road, Apt. 1X, Great Neck, NY 11021.  The office is provided to us on a rent free basis by our Chief Executive Officer, Noah Levinson.

ITEM 3.
LEGAL PROCEEDINGS

In the ordinary course of our business, we may from time to time become subject to routine litigation or administrative proceedings which are incidental to our business.  Currently we are not aware of any litigation pending or threatened by or against our Company.

PART II

ITEM 5.
MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information

Our common stock has been approved to be quoted on the OTC Bulletin Board under the symbol “MXCS.OB”.  However, to date there has been no trading market for our common stock.

The market price of our common stock is subject to significant fluctuations in response to variations in our quarterly operating results, general trends in the market, and other factors, over many of which we have little or no control.  In addition, broad market fluctuations, as well as general economic, business and political conditions, may adversely affect the market for our common stock, regardless of our actual or projected performance.

As of December 10, 2009, we had 10 shareholders of record of our common stock.

Dividends

Since inception we have not paid any dividends on our common stock.  We currently do not anticipate paying any cash dividends in the foreseeable future on our common stock.  Although we intend to retain our earnings, if any, to finance the exploration and growth of our business, our Board of Directors will have the discretion to declare and pay dividends in the future.
 
Payment of dividends in the future will depend upon our earnings, capital requirements, financial condition and other factors, which our Board of Directors may deem relevant.

Recent Sales of Unregistered Equity Securities
 
During the fiscal year ended September 30, 2010, we issued no equity securities.
 
 
5

 

Purchases of Equity Securities by the Issuer and Affiliated Purchasers

None.

ITEM 6.
SELECTED FINANCIAL DATA

Not applicable.

ITEM 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Much of the discussion in this Item is “forward looking.”  Actual operations and results may materially differ from present plans and projections due to changes in economic conditions, new business opportunities, changed business conditions, and other developments.  Other factors that could cause results to differ materially are described in our filings with the SEC.

The following are factors that could cause actual results or events to differ materially from those anticipated, and include, but are not limited to, general economic, financial and business conditions, changes in and compliance with governmental laws and regulations, including various state and federal environmental regulations, our ability to obtain additional financing from outside investors and/or bank and mezzanine lenders; and our ability to generate sufficient revenues to cover operating losses and position us to achieve positive cash flow.

Readers are cautioned not to place undue reliance on the forward-looking statements contained herein, which speak only as of the date hereof.  We believe the information contained in this Form 10-K to be accurate as of the date hereof.  Changes may occur after that date.  We will not update that information except as required by law in the normal course of our public disclosure practices.

Additionally, the following discussion regarding our financial condition and results of operations should be read in conjunction with the financial statements and related notes contained in Item 8 of Part II of this Form 10-K.
 
Plan of Operation

We were formed to engage in the acquisition and marketing of intellectual properties within the entertainment business.  We conducted minimal operations in this line of business and have since decided to discontinue operations in this area.  We are presently inactive, but we are looking at ventures of merit for corporate participation as means of enhancing shareholder value.  This may involve sales of our equity or debt securities in merger or acquisition transactions.

 
6

 

We have minimal operating costs and expenses at the present time due to our limited business activities.  We anticipate that our operational and general and administrative expenses for the next 12 months will total approximately $50,000.  We do not currently engage in any product research and development and have no plans to do so in the foreseeable future.  We do not anticipate the purchase or sale of any significant equipment.  We also do not expect any significant additions to the number of employees.  The foregoing represents our best estimate of our cash needs based on current planning and business conditions.  The exact allocation, purposes and timing of any monies raised in subsequent private financings may vary significantly depending upon the exact amount of funds raised and our progress with the execution of our business plan.  We anticipate that depending on market conditions and our plan of operations, we may incur operating losses in the foreseeable future.  Therefore, our auditors have raised substantial doubt about our ability to continue as a going concern.
 
Results of Operations
 
We have conducted no material operations during the year ended September 30, 2010 and do not have any present operations.

Revenues

We have had no revenues since our inception.

Expenses

We incurred operating expenses of $83,800 for the fiscal year ended September 30, 2010, compared to operating expenses of $39,941 for the fiscal year ended September 30, 2009.  The increase in operating expenses for the fiscal year ended September 30, 2010 was mainly due to increased professional fees related to the preparation and filing of our periodic reports with the Securities and Exchange Commission.  Expenses for the fiscal year ended September 30, 2010 were comprised of $70,093 in professional fees and $13,707 in general and administrative expenses.

The operating expenses for the period from July 9, 2007 (date of inception) through September 30, 2010 amounted to $269,099 primarily due to the factors discussed above, offset by net interest income of $886 and net interest expense of $7,824.  We have not generated any operating revenues since inception.  We anticipate that we will not generate any operating revenues until we are able to raise additional capital for funding our operations.

The main components of our operating expenses during the fiscal year ended September 30, 2010 and 2009, and for the period from July 9, 2007 (date of inception) through September 30, 2010 were as follows:

   
Fiscal Year 
Ended
September 30,
2010
   
Fiscal Year 
Ended
September 30,
2009
   
For the Period
from 
July 9, 2007
(inception)
through
September 30,
2010
 
Professional fees
  $ 70,093     $ 29,326     $ 225,927  
General and administrative expenses
  $ 13,707     $ 10,615     $ 43,172  

 
7

 

Net Loss

We incurred net loss in the amount of $90,826 for the fiscal ended September 30, 2010, as compared to net loss of $40,718 for the fiscal ended September 30, 2009.  Net loss for the period from July 9, 2007 (date of inception) through September 30, 2010 was $276,037.

We believe that we will need additional funding to satisfy our cash requirements for the next twelve months.  Completion of our plan of operation is subject to attaining adequate revenue.  We cannot assure investors that additional financing will be available.  In the absence of additional financing, we may be unable to proceed with our plan of operations.

Interest income was $21 for the fiscal year ended September 30, 2010, as compared to interest income of $0 for the fiscal year ended September 30, 2009.  The increase in interest income for the fiscal year ended September 30, 2010 was mainly due to higher average cash balances held in bank deposits.  Interest expense was $7,047 during the fiscal year ended September 30, 2010, as compared to $777 during the fiscal year ended September 30, 2009.  Interest expense during the fiscal year ended September 30, 2010 consisted mainly of interest on a convertible note in the principal amount of $50,000 issued by the Company in July 2009 and a promissory note in the amount of $65,000 issued by the Company in May 2010.  Net interest expense for the period from July 9, 2007 (date of inception) through September 30, 2010 amounted to $6,938.

Liquidity and Capital Resources

The report of our auditors on our audited financial statements for the fiscal year ended September 30, 2010 contains a going concern qualification as we have suffered losses since our inception.  We have minimal assets and have achieved no operative revenues since our inception.  As of September 30, 2010 and 2009, we had cash of $11,410 and $22,545 and current liabilities of $67,054 and $4,963, respectively.  Unless and until we commence material operations and achieve material revenues, we will remain dependent on financings to continue our operations.

Since our inception, we have been financed primarily by loans and sales of our common stock.  From July 9, 2007 (inception) through September 30, 2010, we raised $137,000 from sales of shares of common stock.  In July 2009, we issued a convertible promissory note in the principal amount of $50,000, and in May 2010, we issued a promissory note in the amount of $65,000.  The total net funds raised from financing activities of $252,000 since inception through September 30, 2010 have been used principally as follows: (a) $225,927 in professional fees in connection with the filing of a registration statement and our financial reporting requirements and (b) $43,172 in general and administrative expenses.  At September 30, 2010, we had available cash balances of $11,410 which are held in the interest bearing bank accounts.

As reflected in the accompanying financial statements, we are in the development stage with no operations, used cash in operations of $240,590 from inception, and have a net loss since inception of $276,037. This raises substantial doubt about our ability to continue as a going concern. Our ability to continue as a going concern is dependent on our ability to raise additional capital and implement our business plan. The financial statements do not include any adjustments that might be necessary if we are unable to continue as a going concern.

 
8

 

We anticipate that our operational and general and administrative expenses for the next 12 months will total approximately $50,000. We do not currently engage in any product research and development and have no plans to do so in the foreseeable future.  We do not anticipate the purchase or sale of any significant equipment. We also do not expect any significant additions to the number of employees. The foregoing represents our best estimate of our cash needs based on current planning and business conditions. The exact allocation, purposes and timing of any monies raised in subsequent private financings may vary significantly depending upon the exact amount of funds raised and our progress with the execution of our business plan. We anticipate that depending on market conditions and our plan of operations, we may incur operating losses in the foreseeable future. Therefore, our auditors have raised substantial doubt about our ability to continue as a going concern.

We presently do not have any available credit, bank financing or other external sources of liquidity. Due to our brief history and historical operating losses, our operations have not been a source of liquidity. We believe that, at our current level of operation, we do not have sufficient cash to meet our expenses for the next twelve months.  We expect that we will need to obtain additional capital in order to meet our operational needs, execute our business plan, build our operations and become profitable. In order to obtain capital, we may need to sell additional shares of our common stock or debt securities, or borrow funds from private lenders or banking institutions. We have not made any decisions with respect to any such financing.  There can be no assurance that we will be successful in obtaining additional funding in amounts or on terms acceptable to us, if at all.  If we are unable to raise additional funding as necessary, we may have to suspend our operations temporarily or cease operations entirely.

Critical Accounting Policies

Our financial statements and related public financial information are based on the application of accounting principles generally accepted in the United States (“GAAP”). GAAP requires the use of estimates; assumptions, judgments and subjective interpretations of accounting principles that have an impact on the assets, liabilities, revenues and expense amounts reported. These estimates can also affect supplemental information contained in our external disclosures including information regarding contingencies, risk and financial condition. We believe our use of estimates and underlying accounting assumptions adhere to GAAP and are consistently and conservatively applied. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ materially from these estimates under different assumptions or conditions. We continue to monitor significant estimates made during the preparation of our financial statements.
 
Our significant accounting policies are summarized in Note 1 of our financial statements. While all these significant accounting policies impact our financial condition and results of operations, we view certain of these policies as critical. Policies determined to be critical are those policies that have the most significant impact on our financial statements and require management to use a greater degree of judgment and estimates. Actual results may differ from those estimates. Our management believes that given current facts and circumstances, it is unlikely that applying any other reasonable judgments or estimate methodologies would cause effect on our results of operations, financial position or liquidity for the periods presented in this report.

 
9

 
 
Off Balance Sheet Transactions

None.

Contractual Obligations

Not applicable.

ITEM 7A.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

ITEM 8.
FINANCIAL STATEMENTS AND SUPPLEMENTAL DATA

Our audited financial statements are included beginning immediately following the signature page to this report.  See Item 15 for a list of the financial statements included herein.

ITEM 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

Not applicable.

ITEM 9A.
CONTROLS AND PROCEDURES

Evaluation of Our Disclosure Controls

Under the supervision and with the participation of our senior management, including our chief executive officer and chief financial officer, we conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), as of the end of the period covered by this annual report (the “Evaluation Date”).  Based on this evaluation, our chief executive officer and chief financial officer concluded as of the Evaluation Date that our disclosure controls and procedures were effective such that the information relating to us required to be disclosed in our SEC reports (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms, and (ii) is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate to allow timely decisions regarding required disclosure.

 
10

 

Management’s Annual Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting.  Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with accounting principles generally accepted in the United States.  Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Therefore, even those systems determined to be effective can provide only reasonable assurance of achieving their control objectives.  With the participation of our chief executive and financial officer, our management conducted an evaluation of the effectiveness of our internal control over financial reporting as of September 30, 2010 based on the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) in Internal Control – Integrated Framework.  Based upon such evaluation, our management concluded that we did maintain effective internal control over financial reporting as of September 30, 2010 based on the COSO framework criteria.

This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting.  Management’s report was not subject to attestation by our registered public accounting firm pursuant to rules of the SEC that permit us to provide only management’s report in this annual report.

Officers’ Certifications

Appearing as exhibits to this Annual Report are “Certifications” of our principal executive officer and principal financial officer.  The Certifications are required pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (the “Section 302 Certifications”).  This section of the Annual Report contains information concerning the Controls Evaluation referred to in the Section 302 Certification.  This information should be read in conjunction with the Section 302 Certifications for a more complete understanding of the topics presented.

Changes in Internal Control Over Financial Reporting

There have been no changes in our internal control over financial reporting that occurred during the year ended September 30, 2010 that have materially affected or are reasonably likely to materially affect our internal control over financial reporting.

ITEM 9B.
OTHER INFORMATION

Not Applicable.

 
11

 

PART III

ITEM 10.
DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Executive Officers, Directors and Key Employees

Directors serve until the next annual meeting of the stockholders, until their successors are elected or appointed and qualified, or until their prior resignation or removal.  Officers serve for such terms as determined by our Board of Directors.  Each officer holds office until such officer’s successor is elected or appointed and qualified or until such officer’s earlier resignation or removal.  No family relationships exist between any of our present directors and officers.

The following table sets forth certain information, as of December 10, 2010, with respect to our officers and directors:

Name
 
Positions Held
 
Age
 
Date of Election
or Appointment
as Director
             
Noah Levinson
 
Chief Executive and Financial Officer,
President, Treasurer and Director
 
38
 
July 9, 2007
             
Irv Pyun
  
Secretary and Director
  
54
  
July 9, 2007

Noah Levinson

Noah Levinson has been Senior Loan Consultant/Production Coordinator at Kazmi National Finance Company since December 2008.  He was Vice President and Operations Manager for Refinance.com, a privately held mortgage bank in New York, from January 2003 to November 2008.  Previous to the mortgage business, Mr. Levinson worked extensively in the entertainment industry.  His first job out of college was at EMI Records doing dance music promotion.  Mr. Levinson then served as a personal assistant to actor Danny DeVito in Los Angeles, and cultivated many relationships in the field.  After two years in California and following several consulting positions, Mr. Levinson created his own boutique public relations firm, Citiwide Media Inc., and handled events for such clients as New Line Cinema, Sundance Channel, and the Raul Julia Ending Hunger Fund.

Irv Pyun

Irv Pyun has been owner and CEO of Benefit Solutions Group, Inc., an employee benefits brokerage/consulting firm in Raleigh, NC, since 1995.  Mr. Pyun attended Brown University and has over 27 years of experience evaluating group insurance plans.  He was an officer and manager of the Group Underwriting Department with The Prudential Insurance Company of America and was responsible for underwriting group accounts ranging from 100 to 20,000 employees.  He is familiar with various funding mechanisms for all types of benefit plans whether they are fully insured, partially self-insured, or self-insured.  As an independent brokerage consultant, he has been advising employers on their employee benefit programs for more than 22 years, and served as Chairman of the Select Committee on Health Care for the City of Raleigh.

 
12

 

Employment Agreements

We do not have any employment agreement or arrangement with any of our employees.

Term of Office

Our directors are appointed for a one-year term to hold office until the next annual general meeting of our shareholders or until removed from office in accordance with our bylaws. Our officers are appointed by our Board of Directors and hold office until removed by the board. 
 
Audit Committee

We do not have a standing audit committee, an audit committee financial expert, or any committee or person performing a similar function.  We currently have limited working capital and no revenues.  Management does not believe that it would be in our best interests at this time to retain independent directors to sit on an audit committee.  If we are able to raise sufficient financing in the future, then we will likely seek out and retain independent directors and form an audit committee, a compensation committee and other applicable committees.

Board of Directors

Neither of our directors is an independent director.  There are no agreements with respect to the election of directors. We have not compensated our directors for service on our Board of Directors, any committee thereof, or reimbursed for expenses incurred for attendance at meetings of our Board of Directors and/or any committee of our Board of Directors.  Our Board of Directors may designate from among its members an executive committee and one or more other committees but has not done so to date.  We do not have a nominating committee or a nominating committee charter.  Further, we do not have a policy with regard to the consideration of any director candidates recommended by security holders.  To date this has not been a problem as no security holders have made any such recommendations.  Our directors perform all functions that would otherwise be performed by committees.  Given the present size of our board it is not practical for us to have committees.  If we are able to grow our business and increase our operations we intend to expand the size of our board and allocate responsibilities accordingly.

Corporate Governance

We are a shell corporation which has yet to achieve operating revenues.  Noah Levinson serves as our Chief Executive and Financial Officer, President, Treasurer and Director, and Irv Pyun serves as our Secretary and Director.  We believe that our present management structure is appropriate for a company of our size and state of development.

 
13

 

Our Board of Directors is actively involved in our risk oversight function and collectively undertakes our risk oversight function.  This review of our risk tolerances includes, but is not limited to, financial, legal and operational risks and other risks concerning our reputation and ethical standards.

Given our size, we do not have a nominating committee or a diversity policy.  Our entire Board of Directors monitors and assesses the need for and qualifications of additional directors.  We may adopt a diversity policy in the future in connection with our anticipated growth.

Compliance with Section 16(a) of the Exchange Act
 
Our common stock is not registered pursuant to Section 12 of the Exchange Act.  Accordingly, our officers, directors and principal shareholders are not subject to the beneficial ownership reporting requirements of Section 16(a) of the Exchange Act.

Code of Ethics

The company has adopted a Code of Ethics applicable to its Chief Executive Officer and Chief Financial Officer. This Code of Ethics is filed herewith as an exhibit.

A copy of our Code of Ethics will be provided to any person requesting same without charge.  To request a copy of our Code of Ethics, please make written request to our President c/o Max Cash Media, Inc. at 50 Brompton Road, Apt. 1X, Great Neck, NY 11021.

ITEM 11.
EXECUTIVE COMPENSATION

The following table sets forth information concerning the total compensation paid or accrued by us during the two fiscal years ended September 30, 2010 and 2009 to (i) all individuals that served as our principal executive officer or acted in a similar capacity for us at any time during the fiscal year ended September 30, 2010; (ii) all individuals that served as our principal financial officer or acted in a similar capacity for us at any time during the fiscal year ended September 30, 2010; and (iii) all individuals that served as executive officers of ours at any time during the fiscal year ended September 30, 2010 that received annual compensation during the fiscal year ended September 30, 2010 in excess of $100,000.

 
14

 

Summary Compensation Table

Name and Principal
Position
 
Year
 
Salary 
($)
   
Bonus
($)
   
Stock
Awards
($)
   
Option
Awards
($)
   
Non-
Equity
Incentive
Plan
Compen-
sation ($)
   
Change in
Pension
Value
and
Non-
qualified
Deferred
Compen-
sation
Earnings
($)
   
All
Other
Compen-
sation ($)
   
Total
($)
 
(a)
 
(b)
 
(c)
   
(d)
   
(e)
   
(f)
   
(g)
   
(h)
   
(i)
   
(j)
 
                                                     
Noah Levinson,
 
2010
    0       0       0       0       0       0       0       0  
Chief Executive Officer & Director
 
2009
    0       0       0       0       0       0       0       0  
                                                                     
Irv Pyun,
 
2010
    0       0       0       0       0       0       0       0  
Secretary & Director
 
2009
    0       0       0       0       0       0       0       0  

We have not issued any stock options or maintained any stock option or other incentive plans since our inception. We have no plans in place and have never maintained any plans that provide for the payment of retirement benefits or benefits that will be paid primarily following retirement including, but not limited to, tax qualified deferred benefit plans, supplemental executive retirement plans, tax-qualified deferred contribution plans and nonqualified deferred contribution plans. Similarly, we have no contracts, agreements, plans or arrangements, whether written or unwritten, that provide for payments to the named executive officers or any other persons following, or in connection with the resignation, retirement or other termination of a named executive officer, or a change in control of us or a change in a named executive officer’s responsibilities following a change in control.

Compensation of Directors

None of our directors receives any compensation for serving as such, for serving on committees of the board of directors or for special assignments. During the fiscal year ended September 30, 2010, there were no other arrangements between us and our directors that resulted in our making payments to any of our directors for any services provided to us by them as directors.

ITEM 12.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The following table sets forth information with respect to the beneficial ownership of our common stock known by us as of December 10, 2010 by:

 
·
each person or entity known by us to be the beneficial owner of more than 5% of our common stock;

 
·
each of our directors;

 
15

 

 
·
each of our executive officers; and

 
·
all of our directors and executive officers as a group.

The percentages in the table have been calculated on the basis of treating as outstanding for a particular person, all shares of our common stock outstanding on such date and all shares of our common stock issuable to such holder in the event of exercise of outstanding options, warrants, rights or conversion privileges owned by such person at said date which are exercisable within 60 days of December 10, 2010.  Except as otherwise indicated, the persons listed below have sole voting and investment power with respect to all shares of our common stock owned by them, except to the extent such power may be shared with a spouse.

Name and Address of
Beneficial Owner
 
Title of Class
 
Amount and
Nature 
of Beneficial 
Ownership(1)
 
Percentage
of 
Class(2)
 
               
Noah Levinson (3)
 
Common Stock, par value $0.001 per share
 
5,000,000 shares (Direct)
    78.5 %

(1)
As used herein, the term beneficial ownership with respect to a security is defined by Rule 13d-3 under the Exchange Act as consisting of sole or shared voting power (including the power to vote or direct the vote) and/or sole or shared investment power (including the power to dispose or direct the disposition of) with respect to the security through any contract, arrangement, understanding, relationship or otherwise, including a right to acquire such power(s) during the next 60 days.  Unless otherwise noted, beneficial ownership consists of sole ownership, voting and investment rights.

(2)
There were 6,370,000 shares of common stock issued and outstanding on December 10, 2010.

(3)
The address for Mr. Levinson is 50 Brompton Road, Apt. 1X, Great Neck, NY 11021.

Securities Authorized for Issuance under Equity Compensation Plans

We have not adopted any equity compensation plans since our inception.

ITEM 13.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
 
We currently use an office space provided by Noah Levinson, our Chief Executive Officer, at no cost to us.  Management has agreed to continue this arrangement until we complete an acquisition or merger.
Neither Noah Levinson nor Irv Pyun, our directors, is an independent director as each also serves as an officer.
 
 
16

 

ITEM 14.
PRINCIPAL ACCOUNTANT FEES AND SERVICES

Audit Fees.

The aggregate fees billed to us by our principal accountant for services rendered during the fiscal years ended September 30, 2010 and 2009 are set forth in the table below:

Fee Category
 
Fiscal year ended
September 30, 2010
   
Fiscal year ended
September 30, 2009
 
             
Audit fees (1)
  $ 13,088     $ 9,079  
                 
Audit-related fees (2)
    0       0  
                 
Tax fees (3)
    0       0  
                 
All other fees (4)
    0       0  
                 
Total fees
  $ 13,088     $ 9,079  

(1) Audit fees consist of fees billed for professional services rendered by our principal accountant for the audit of our annual financial statements, review of our interim financial statements included in our quarterly reports on Form 10-Q and services that are normally provided in connection with statutory and regulatory filings or engagements.

(2) Audit-related fees consist of fees billed for assurance and related services by our principal accountant that are reasonably related to the performance of the audit or review of our financial statements and are not reported under “Audit fees.”

(3) Tax fees consist of fees billed for professional services rendered by our principal accountant relating to tax compliance, tax advice and tax planning.

(4) All other fees consist of fees billed for all other products and services rendered by our principal accountant.

Audit Committee’s Pre-Approval Practice.

We do not have an audit committee.  Our Board of Directors performs the function of an audit committee.  Section 10A(i) of the Exchange Act prohibits our auditors from performing audit services for us as well as any services not considered to be audit services unless such services are pre-approved by our audit committee or, in cases where no such committee exists, by our Board of Directors (in lieu of an audit committee) or unless the services meet certain de minimis standards.

 
17

 
 
PART IV

ITEM 15.
EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

Financial Statements
 
Page
 
       
Report of Independent Registered Public Accounting Firm
  F-2  
       
Balance Sheets as of September 30, 2010 and 2009
  F-3  
       
Statements of Operations for the years ended September 30, 2010 and 2009, and for the period from July 9, 2007 (Inception) to September 30, 2010
  F-4  
 
     
Statements of Changes in Stockholders’ Equity/(Deficiency) for the period from July 9, 2007 (Inception) to September 30, 2010
  F-5  
       
Statements of Cash Flows for the years ended September 30, 2010 and 2009, and for the period from July 9, 2007 (Inception) to September 30, 2010
  F-6  
       
Notes to Financial Statements
  F-7 – F-11  

Financial Statement Schedules

All financial statement schedules are omitted because they are not applicable or the required information is shown in the financial statements or notes thereto.

Exhibits

In reviewing the agreements included as exhibits to this Form 10-K, please remember that they are included to provide you with information regarding their terms and are not intended to provide any other factual or disclosure information about the Company or the other parties to the agreements. The agreements may contain representations and warranties by each of the parties to the applicable agreement. These representations and warranties have been made solely for the benefit of the parties to the applicable agreement and:

 
should not in all instances be treated as categorical statements of fact, but rather as a way of allocating the risk to one of the parties if those statements prove to be inaccurate;

 
have been qualified by disclosures that were made to the other party in connection with the negotiation of the applicable agreement, which disclosures are not necessarily reflected in the agreement;

 
may apply standards of materiality in a way that is different from what may be viewed as material to you or other investors; and

 
18

 

 
were made only as of the date of the applicable agreement or such other date or dates as may be specified in the agreement and are subject to more recent developments.

Accordingly, these representations and warranties may not describe the actual state of affairs as of the date they were made or at any other time. Additional information about the Company may be found elsewhere in this Form 10-K and the Company’s other public filings, which are available without charge through the SEC’s website at http://www.sec.gov.

The following exhibits are included as part of this report:

Exhibit
No.
 
SEC Report
Reference No.
 
Description
         
3.1
 
3.1
 
Articles of Incorporation of Registrant (1)
         
3.2
 
3.2
 
By-Laws of Registrant (2)
         
4.1
 
4.1
 
9% Convertible Promissory Note dated July 29, 2009 (4)
         
4.2
 
*
 
10% Promissory Note dated May 10, 2010
         
10.1
 
10.1
 
Securities Purchase Agreement, dated July 28, 2009, between Registrant and Paramount Strategy Corporation (4)
         
14
 
14
 
Code of Ethics (3)
         
21
 
*
 
List of Subsidiaries
         
31.1
 
*
 
Certification of Principal Executive Officer and Financial Officer pursuant to Section 302 of the Sarbanes Oxley Act of 2002
         
32.1
 
*
 
Certification of Chief Executive Officer and Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 

* Filed herewith.

(1)
Filed with the Securities and Exchange Commission on January 17, 2008 as an exhibit, numbered as indicated above, to the Registrant’s Registration Statement on Form SB-2 (file no. 333-148722) (the “Form SB-2”), which exhibit is incorporated herein by reference.

(2)
Filed with the Securities and Exchange Commission on January 17, 2008 as an exhibit, numbered as indicated above, to the Form SB-2, which exhibit is incorporated herein by reference.

 
19

 

(3)
Filed with the Securities and Exchange Commission on December 31, 2008 as an exhibit, numbered as indicated above, to the Registrant’s Annual Report on Form 10-K for the year ended September 30, 2008, which exhibit is incorporated herein by reference.

(4)
Filed with the Securities and Exchange Commission on December 29, 2009 as an exhibit, numbered as indicated above, to the Registrant’s Annual Report on Form 10-K for the year ended September 30, 2009, which exhibit is incorporated herein by reference.
 
 
20

 

SIGNATURES

Pursuant to the requirements of Sections 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 
MAX CASH MEDIA, INC.
     
Dated:  December 10, 2010
By:
/s/Noah Levinson
   
Noah Levinson
   
Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following person on behalf of the registrant and in the capacities indicated on December 10, 2010.

 
/s/Noah Levinson
 
Noah Levinson
 
Principal Executive Officer, Principal Financial
 
Officer and Director
   
 
/s/Irv Pyun
 
Irv Pyun
 
Director
 
 
21

 

PART IV – FINANCIAL INFORMATION
 
ITEM 15. FINANCIAL STATEMENTS

MAX CASH MEDIA, INC.
(A DEVELOPMENT STAGE COMPANY)

Report of Independent Registered Public Accounting Firm
 
F-2
     
Balance Sheets as of September 30, 2010 and 2009
 
F-3
     
Statements of Operations for the years ended September 30, 2010 and 2009, and for the period from July 9, 2007 (Inception) to September 30, 2010
 
F-4
     
Statements of Changes in Stockholders’ Equity/(Deficiency) for the period from July 9, 2007 (Inception) to September 30, 2010
 
F-5
     
Statements of Cash Flows for the years ended September 30, 2010 and 2009, and for the period from July 9, 2007 (Inception) to September 30, 2010
 
F-6
     
Notes to Financial Statements
 
F-7 - 11

 
F-1

 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


To the Board of Directors of:
Max Cash Media, Inc.
(A Development Stage Company)

We have audited the accompanying balance sheets of Max Cash Media, Inc. (the “Company”) (A Development Stage Company) as for September 30, 2010 and 2009 and the related statements of operations, changes in stockholders’ equity/(deficiency) and cash flows for the two years then ended and for the period from July 9, 2007 (Inception) to September 30, 2010.  These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly in all material respects, the financial position of Max Cash Media, Inc. (A Development Stage Company) as of September 30, 2010 and 2009 and the results of its operations and its cash flows for the two years then ended and for the period from July 9, 2007 (Inception) to September 30, 2010 in conformity with accounting principles generally accepted in the United States of America.

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern.  As discussed in Note 8 to the financial statements, the Company is in the development stage with a net loss of $276,037 and used cash in operations of $240,590 since inception. In addition, the Company has a stockholders' deficiency of $120,644 and a working capital deficiency of $55,644 as of September 30, 2010.  These factors raise substantial doubt about the Company's ability to continue as a going concern.  Management's plans concerning these matters are also described in Note 8.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.
 

WEBB & COMPANY, P.A.
Certified Public Accountants


Boynton Beach, Florida
November 19, 2010

 
F-2

 

Max Cash Media, Inc.
(A Development Stage Company)
Balance Sheets

   
September 30,
   
September 30,
 
   
2010
   
2009
 
             
ASSETS
           
             
Current Assets
           
Cash
  $ 11,410     $ 22,545  
Total Assets
  $ 11,410     $ 22,545  
                 
LIABILITIES AND STOCKHOLDERS' DEFICIENCY
               
                 
Current Liabilities
               
Accounts Payable
  $ 9,230     $ 4,186  
Accrued Interest Payable
    7,824       777  
Convertible Note Payable
    50,000       -  
Current  Liabilities
    67,054       4,963  
                 
Long Term Liabilities
               
Note Payable
    65,000       50,000  
Total Liabilities
    132,054       54,963  
                 
                 
Commitments and Contingencies
    -       -  
                 
Stockholders' Deficiency
               
Preferred stock, $0.001 par value; 10,000,000 shares authorized, none issued  and outstanding
    -       -  
Common stock, $0.001 par value; 100,000,000 shares authorized, 6,370,000 shares issued and outstanding, respectively
    6,370       6,370  
Additional paid-in capital
    149,023       146,423  
Deficit accumulated during the development stage
    (276,037 )     (185,211 )
Total Stockholder's Deficiency
    (120,644 )     (32,418 )
                 
Total Liabilities and Stockholders' Deficiency
  $ 11,410     $ 22,545  

See accompanying notes to financial statements

 
F-3

 
 
Max Cash Media, Inc.
(A Development Stage Company)
Statements of Operations

   
For the Years Ended
   
For the period 
from 
July 9, 2007
(Inception) to 
 
   
September 30, 
2010
   
September 30, 
2009
   
September 30, 
2010
 
Operating Expenses
                 
Professional fees
  $ 70,093     $ 29,326     $ 225,927  
General and administrative
    13,707       10,615       43,172  
Total Operating Expenses
    83,800       39,941       269,099  
                         
Loss from Operations
    (83,800 )     (39,941 )     (269,099 )
                         
Other Income / (Expense)
                       
Interest Income
    21       -       886  
Interest Expense
    (7,047 )     (777 )     (7,824 )
                         
Total Other Income / (Expense) - net
    (7,026 )     (777 )     (6,938 )
                         
LOSS FROM OPERATIONS BEFORE INCOME TAXES
    (90,826 )     (40,718 )     (276,037 )
                         
Provision for Income Taxes
    -       -       -  
                         
NET LOSS
  $ (90,826 )   $ (40,718 )   $ (276,037 )
                         
Net Loss Per Share  - Basic and Diluted
  $ (0.01 )   $ (0.01 )        
                         
Weighted average number of shares outstanding during the year/period - Basic and Diluted
    6,370,000       6,370,000          

See accompanying notes to financial statements

 
F-4

 

Max Cash Media, Inc.
(A Development Stage Company)
Statement of Changes in Stockholders' Equity/(Deficiency)
For the period from July 9, 2007 (Inception) to September 30, 2010
 
                                 
Deficit
             
                                 
accumulated
         
Total
 
         
 
   
Additional
   
during the
         
Stockholders'
 
   
Preferred Stock
   
Common stock
   
paid-in
   
development
   
Subscription
   
Equity/
 
   
Shares
   
Amount
   
Shares
   
Amount
   
capital
   
stage
   
Receivable
   
(Deficiency)
 
                                                 
Balance July 9, 2007
    -     $ -       -     $ -     $ -     $ -     $ -     $ -  
                                                                 
Common stock issued for services to founder ($0.001)
    -       -       5,000,000       5,000       -       -       -       5,000  
                                                                 
Common stock issued for cash ($0.10/ per share)
    -       -       255,000       255       25,245       -       (25,500 )     -  
                                                                 
In kind contribution of services
    -       -       -       -       593       -       -       593  
                                                                 
Net loss for the period July 9, 2007 (Inception) to September 30, 2007
    -       -       -       -       -       (16,593 )     -       (16,593 )
                                                                 
Balance, September 30, 2007
    -       -       5,255,000       5,255       25,838       (16,593 )     (25,500 )     (11,000 )
                                                                 
Common stock issued for cash ($0.10/ per share)
    -       -       1,115,000       1,115       110,385       -       -       111,500  
                                                                 
Cash received for subscription receivable
    -       -       -       -       -       -       25,500       25,500  
                                                                 
In kind contribution of services
    -       -       -       -       2,600       -       -       2,600  
                                                                 
Net loss for the year ended September 30, 2008
    -       -       -       -       -       (127,900 )     -       (127,900 )
                                                                 
Balance, September 30, 2008
    -       -       6,370,000       6,370       138,823       (144,493 )     -       700  
                                                                 
In kind contribution of services
    -       -       -       -       2,600       -       -       2,600  
                                                                 
Forgiveness of a third party account payable
    -       -       -       -       5,000       -       -       5,000  
                                                                 
Net loss for the year ended September 30, 2009
    -       -       -       -       -       (40,718 )     -       (40,718 )
                                                                 
Balance, September 30, 2009
    -       -       6,370,000       6,370       146,423       (185,211 )     -       (32,418 )
                                                                 
In kind contribution of services
    -       -       -       -       2,600       -       -       2,600  
                                                                 
Net loss for the year ended September 30, 2010
    -       -       -       -       -       (90,826 )     -       (90,826 )
                                                                 
Balance, September 30, 2010
    -     $ -       6,370,000     $ 6,370     $ 149,023     $ (276,037 )   $ -     $ (120,644 )
 
 
See accompanying notes to financial statements

 
F-5

 

Max Cash Media, Inc.
(A Development Stage Company)
Statements of Cash Flows

   
For the Years Ended
   
For the Period 
from 
July 9, 2007
(Inception) to 
 
   
September 30, 
2010
   
September 30, 
2009
   
September 30, 
2010
 
Cash Flows Used in Operating Activities:
                 
Net Loss
  $ (90,826 )   $ (40,718 )   $ (276,037 )
Adjustments to reconcile net loss to net cash used in operations
                       
In-kind contribution of services
    2,600       2,600       8,393  
Shares issued to founder for services
    -       -       5,000  
Changes in operating assets and liabilities:
                       
Increase in prepaid expenses
    -       4,167       -  
Increase in accounts payable and accrued expenses
    5,044       2,686       14,230  
Increase in accrued interest payable
    7,047       777       7,824  
Net Cash Used In Operating Activities
    (76,135 )     (30,488 )     (240,590 )
                         
Cash Flows From Financing Activities:
                       
Proceeds from note payable
    65,000       4,585       69,585  
Repayment of loan payable
    -       (4,585 )     (4,585 )
Proceeds from loan payable- Related party
    -       -       1,100  
Repayment of loan payable - Related party
    -       -       (1,100 )
Proceeds from convertible note payable
    -       50,000       50,000  
Proceeds from issuance of common stock
    -       -       137,000  
Net Cash Provided by Financing Activities
    65,000       50,000       252,000  
                         
Net Increase/(Decrease) in Cash
    (11,135 )     19,512       11,410  
                         
Cash at Beginning of Period
    22,545       3,033       -  
                         
Cash at End of Period
  $ 11,410     $ 22,545     $ 11,410  
                         
Supplemental disclosure of cash flow information:
                       
                         
Cash paid for interest
  $ -     $ -     $ -  
Cash paid for taxes
  $ -     $ 120     $ 120  
                         
Supplemental disclosure of non-cash investing and financing activities:
                       
                         
Forgiveness of Related Accounts Payable
  $ -     $ 5,000     $ 5,000  

See accompanying notes to financial statements

 
F-6

 
 
MAX CASH MEDIA, INC.
(A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2010 AND 2009

NOTE 1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND ORGANIZATION

(A) Organization

Max Cash Media, Inc. (a development stage company) (the "Company") was incorporated under the laws of the State of Nevada on July 9, 2007.  Max Cash Media, Inc. will acquire and market intellectual properties in the entertainment industry.

Activities during the development stage include developing the business plan and raising capital.

(B) Use of Estimates

In preparing financial statements in conformity with accounting principles generally accepted in the United States of America, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and revenues and expenses during the reported period.  Actual results could differ from those estimates.

(C) Cash and Cash Equivalents

The Company considers all highly liquid temporary cash investments with an original maturity of three months or less to be cash equivalents.  At September 30, 2010 and September 30, 2009, the Company had no cash equivalents.

(D) Loss Per Share

Basic and diluted net loss per common share is computed based upon the weighted average common shares outstanding as defined by FASB Accounting Standards Codification Topic 260, “Earnings Per Share.”  As of September 30, 2010 and 2009 there were no common share equivalents outstanding.

 
F-7

 

MAX CASH MEDIA, INC.
(A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2010 AND 2009

(E) Income Taxes

The Company accounts for income taxes under FASB Codification Topic 740-10-25 (“ASC 740-10-25”).  Under ASC 740-10-25, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  Under ASC 740-10-25, the effect on deferred tax assets and liabilities from a change in tax rates is recognized in income in the period that includes the enactment date.

   
2010
   
2009
 
             
Expected income tax expense at the statutory rate of 38.55%
  $ (35,017 )   $ (15,699 )
Tax effect of expenses that are not deductible for income tax purposes (net of other amounts deductible for tax purposes)
    1,006       2,931  
Tax effect of differences in the timing of deductibility of items for income tax purposes
    -       -  
Change in valuation allowance
    34,011       12,768  
                 
Provision for income taxes
  $ -     $ -  
                 
The components of deferred income taxes are as follows:
               
   
2010
   
2009
 
Deferred income tax asset:
               
Net operating loss carryforwards
  $ 100,755     $ 66,744  
Valuation allowance
    (100,755 )     (66,744 )
Deferred income taxes
  $ -     $ -  

As of September 30, 2010, the Company has a net operating loss carryforward of approximately $257,600 available to offset future taxable income through 2030. The valuation allowance at September 30, 2010 was $100,755. The valuation allowance at September 30, 2009 was $66,744. The net change in the valuation allowance for the period ended September 30, 2010 was a increase of $34,011.

(F) Business Segments

The Company operates in one segment and therefore segment information is not presented.

 
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MAX CASH MEDIA, INC.
(A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2010 AND 2009

(G) Revenue Recognition

The Company will recognize revenue on arrangements in accordance with FASB ASC No. 605, “Revenue Recognition”.  In all cases, revenue is recognized only when the price is fixed and determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.

(H) Reclassification

Certain amounts from prior period have been reclassified to conform to the current period presentation.

(I) Fair Value of Financial Statements

The carrying amounts reported in the balance sheet for accounts payable, accrued expenses, convertible note payable and note payable approximate fair value based on the short-term maturity of these instruments.

NOTE 2
STOCKHOLDERS’ EQUITY

(A) Common Stock Issued for Cash

During October 2007, the Company issued 1,115,000 shares of common stock for $111,500 ($0.10/share).

During October 2007, the Company collected $25,500 ($0.10/share) for the sale of 255,000 shares of common stock made during the period from July 9, 2007 (inception) through September 30, 2007.

(B) In-Kind Contribution

During the year ended September 30, 2009, a related party forgave accounts payable in the amount of $5,000 for services provided.  The payable was reclassified to additional paid in capital as an in kind contribution of services (See Notes 3, 6 and 7).

For the year ended September 30, 2010, a shareholder of the Company contributed services having a fair value of $2,600 (See Note 7).

For the year ended September 30, 2009, a shareholder of the Company contributed services having a fair value of $2,600 (See Note 7).

For the year ended September 30, 2008, a shareholder of the Company contributed services having a fair value of $2,600 (See Note 7).

For the year ended September 30, 2007 a shareholder of the Company contributed services having a fair value of $593. (See Note 7)

 
F-9

 
 
MAX CASH MEDIA, INC.
(A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2010 AND 2009
 
(C) Stock Issued for Services

On July 9, 2007, the Company issued 5,000,000 shares of common stock to its founder, having a fair value of $5,000 ($0.001/share) in exchange for services provided (See Note 7).

NOTE 3
FORGIVENESS OF A PAYABLE

During the year ended September 30, 2009, a related party forgave accounts payable in the amount of $5,000 for services provided.  The payable was reclassified to additional paid in capital as an in kind contribution of services (See Notes 2(B), 6 and 7).

NOTE 4
LOAN PAYABLE

On May 10, 2010, the Company issued a promissory note in the amount of $65,000 due November 9, 2011 and bearing interest at a rate of 10% per annum.

During 2009, the Company owed $4,585 to an unrelated third party for expenses paid on behalf of the Company.  The loan was repaid in full during August 2009.

For the year ended September 30, 2007, the Company received $1,100 from a principal stockholder. Pursuant to the terms of the loan, the loan is non interest bearing, unsecured and due on demand.  The loan was repaid on October 23, 2007 (See Note 7).

NOTE 5
CONVERTIBLE NOTE PAYABLE

On July 29, 2009, the Company issued a convertible promissory note in the amount of $50,000 due January 28, 2011 and bearing interest at a rate of 9% per annum.  All debt can be converted into shares at a conversion price to be mutually determined by the Company and the holder of the note.

NOTE 6
COMMITMENTS

On October 15, 2007, the Company entered into a consulting agreement with a related party to receive administrative and other miscellaneous services.  The Company is required to pay $7,500 a month.  The agreement was to remain in effect unless either party desired to cancel the agreement.   This agreement has been terminated as of July 31, 2008.  In addition, the payment due for the month of July has been reduced to $5,000 by mutual agreement of both parties.  Effective December 31, 2008, the amount of $5,000 was forgiven (See Notes 2(B), 3 and 7).

 
F-10

 

MAX CASH MEDIA, INC.
(A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2010 AND 2009

NOTE 7
RELATED PARTY TRANSACTIONS

For the year ended September 30, 2010, a shareholder of the Company contributed services having a fair value of $2,600 (See Note 2(B)).

For the year ended September 30, 2009, a shareholder of the Company contributed services having a fair value of $2,600 (See Note 2(B)).

For the year ended September 30, 2008 a shareholder of the Company contributed services having a fair value of $2,600 (See Note 2(B)).

During the year ended September 30, 2009, a related party forgave accounts payable in the amount of $5,000 for services provided.  The payable was reclassified to additional paid in capital as an in kind contribution of services (See Notes 2(B), 3 and 6).

For the year ended September 30, 2007, the Company received $1,100 from a principal stockholder. Pursuant to the terms of the loan, the loan is non interest bearing, unsecured and due on demand.  The loan was repaid on October 23, 2007 (See Note 4).

For the year ended September 30, 2007, a shareholder of the Company contributed services having a fair value of $593 (See Note 2(B)).

On July 9, 2007, the Company issued 5,000,000 shares of common stock to its founder having a fair value of $5,000 ($0.001/share) in exchange for services provided (See Note 2B)).

NOTE 8
GOING CONCERN

 
As reflected in the accompanying financial statements, the Company is in the development stage and has accumulated losses of $276,037 and a negative cash flow from operations of $240,590 since inception.  In addition, the Company has a stockholders’ deficiency of $120,644 and working capital deficiency of $55,644 as of September 30, 2010.  This raises substantial doubt about its ability to continue as a going concern.  The ability of the Company to continue as a going concern is dependent on the Company’s ability to raise additional capital and implement its business plan.  The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.
 
Management believes that actions presently being taken to obtain additional funding and implement its strategic plans provide the opportunity for the Company to continue as a going concern.
 
F-11