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EX-32.2 - SECTION 1350 CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER - ALPHATRADE COMexhibit_32-2.txt
EX-31.1 - RULE 13A-14(A)/15D-14(A) CERTIFICATION OF CHIEF EXECUTIVE OFFICER - ALPHATRADE COMexhibit_31-1.txt
EX-31.2 - RULE 13A-14(A)/15D-14(A) CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER - ALPHATRADE COMexhibit_31-2.txt
EX-32.1 - SECTION 1350 CERTIFICATION OF CHIEF EXECUTIVE OFFICER - ALPHATRADE COMexhibit_32-1.txt

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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, D.C.20549
                             -----------------------

                                    FORM 10-Q

           X      QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES
         -----    EXCHANGE ACT OF 1934

                  For Quarterly period Ended: September 30, 2010; or

         -----    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  EXCHANGE ACT OF 1934

                For the transition period           to
                                          ---------    ----------

                         Commission File Number: 0-25631
                             -----------------------


                                 ALPHATRADE.COM
         ---------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)

         Nevada                                               98-0211652
 ------------------------------                             ------------------
(State or other Jurisdiction of                            (I.R.S. Employer
 Incorporation or Organization)                            Identification No.)

      SUITE 116 - 930 West 1st Street, North Vancouver, B.C. V7P3N4 Canada
          -------------------------------------------------------------
               (Address of principal executive offices) (Zip Code)

                                  (604)986-9866
                            -------------------------
                           (Issuer's telephone number)


        Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15 (d) of the Exchange Act during the past 12 months (or for such
shorter period that a registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days. Yes X No
                                                                  ---  ---

        State the number of shares outstanding of the issuer's common equity:
$0.001 par value, as of November 3, 2010, is 4,043,756,020.

             Transitional Small Business Disclosure Format. Yes    No  X
                                                               ---    ---





                                       1

Report on Form 10-Q For the Quarter Ended September 30, 2010 INDEX Page ---- Part I. Financial Information Item 1. Financial Statements.................................. 3 Balance Sheets.......................................3-4 Statements of Operations ............................5-6 Statement of Stockholders' Equity (Deficit)........... 7 Statements of Cash Flows.............................8-9 Notes to the Financial Statements .................10-14 Item 2. Management's Discussion and Analysis or Plan of Operation ............................15-16 Item 3. Controls and Procedures ..............................17 Part II. Other Information Item 1. Legal Proceedings ................................... 18 Item 2. Changes in Securities ............................... 18 Item 3. Defaults Upon Senior Securities ..................... 18 Item 4. Submission of Matters to a Vote of Security Holders . 18 Item 5. Other Information ....................................18 Item 6. Exhibits and Reports on Form 8-K .................... 18 Signatures........................................... 19 Certifications.....................................20-26 2
PART I - FINANCIAL INFORMATION Item 1. Financial Statements ALPHATRADE.COM Balance Sheets ASSETS ------ September 30, December 31, 2010 2009 ------------- ------------- (Unaudited) (Audited) CURRENT ASSETS Cash $ 173,221 $ 63,897 Accounts receivable, net 39,777 - Marketable securities-available for sale 301,183 552,714 Marketable securities-available for sale related party 1,360 1,256 Prepaid expenses 4,403 1,885 ------------ ------------ Total Current Assets 519,944 619,752 ------------ ------------ PROPERTY AND EQUIPMENT, net 165,750 28,913 ------------ ------------ TOTAL ASSETS $ 685,694 $ 648,665 ============ ============ The accompanying notes are an integral part of these financial statements. 3
ALPHATRADE.COM Balance Sheets LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT) ---------------------------------------------- September 30, December 31, 2010 2009 ------------- ------------- (Unaudited) (Audited) CURRENT LIABILITIES Accounts payable and accrued expenses $ 1,091,642 $ 1,162,451 Related party payables 2,101,272 5,756,567 Deferred revenues 346,779 524,383 Capital lease obligation - Current portion 58,597 - ------------ ------------ Total Current Liabilities 3,598,290 7,443,401 ------------ ------------ LONG TERM LIABILITIES Capital lease obligation 85,815 - ------------ ------------ Total Long Term Liabilities 85,815 - ------------ ------------ TOTAL LIABILITIES 3,684,105 7,443,401 ------------ ------------ STOCKHOLDERS' EQUITY (DEFICIT) Preferred shares: $0.001 par value, 10,000,000 shares authorized: 2,000,000 Class A and 2,000,000 Class B shares issues and outstanding 4,000 4,000 Common shares: $0.001 par value, 5,000,000,000 shares authorized: 4,043,756,020 and 53,756,023 shares issued and outstanding, respectively 4,043,756 53,756 Stock subscription payable 45,080 45,080 Additional paid-in capital 44,865,273 34,606,348 Accumulated other comprehensive income (220,115) (159,098) Accumulated deficit (51,736,405) (41,344,822) ------------ ------------ Total Stockholders' Equity (Deficit) (2,998,411) (6,794,736) ------------ ------------ TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT) $ 685,694 $ 648,665 ============ ============ The accompanying notes are an integral part of these financial statements. 4
ALPHATRADE.COM Statements of Operations and Other Comprehensive Income (Loss) (Unaudited) For the Three Months Ended For the Nine Months Ended September 30, September 30, ------------------------- ------------------------- 2010 2009 2010 2009 ------------ ------------ ------------ ------------ REVENUES Subscription revenue $ 556,765 $ 578,690 $ 1,682,989 $ 1,840,876 Advertising revenue 70,000 462,421 422,545 1,981,720 Other revenue 116,710 73,827 299,551 193,420 ----------- ----------- ----------- ----------- Total Revenues 743,475 1,114,938 2,405,085 4,016,016 ----------- ----------- ----------- ----------- COST OF SALES Financial content 433,014 337,664 1,172,773 1,136,597 Other cost of sales - (838) - 270 ----------- ----------- ----------- ----------- Total Cost of Sales 433,014 336,826 1,172,773 1,136,867 ----------- ----------- ----------- ----------- GROSS PROFIT 310,461 778,112 1,232,312 2,879,149 ----------- ----------- ----------- ----------- OPERATING EXPENSES Management expense - 120,000 - 360,000 Bad debt expense 466 121 (883) 1,031,598 Professional fees 77,531 66,112 286,273 241,993 Research and development 62,735 62,951 217,111 196,795 Marketing expense 68,163 145,433 188,747 309,643 General and administrative 245,691 92,847 482,397 424,604 ----------- ----------- ----------- ----------- Total Operating Expenses 454,586 487,464 1,173,645 2,564,633 ----------- ----------- ----------- ----------- INCOME (LOSS) FROM OPERATIONS (144,125) 290,648 58,667 314,516 ----------- ----------- ----------- ----------- OTHER INCOME (EXPENSE) Realized gains (losses) on sale of marketable securities 671 (4,394) (52,682) (324,224) Gain (Loss) on settlement of debt (10,400,000) - (10,400,000) (240,000) Other income 43,145 - 43,145 - Interest Income (expense) (16,394) (16,675) (40,713) (226,562) ----------- ----------- ----------- ----------- Total Other Income (Expense) (10,372,578) (21,069) (10,450,250) (790,786) ----------- ----------- ----------- ----------- NET INCOME (LOSS) BEFORE INCOME TAXES (10,516,703) 269,579 (10,391,583) (476,270) INCOME TAX EXPENSE - - - - ----------- ----------- ----------- ----------- The accompanying notes are an integral part of these financials statements. 5
ALPHATRADE.COM Statements of Operations and Other Comprehensive Income (Loss) (Unaudited) For the Three Months Ended For the Nine Months Ended September 30, September 30, ------------------------- ------------------------- 2010 2009 2010 2009 ------------ ------------ ------------ ------------ NET INCOME (LOSS) $(10,516,703) $ 269,579 $(10,391,583) $ (476,270) =========== =========== =========== =========== OTHER COMPREHENSIVE INCOME (LOSS) $ 1,436 $ 297,629 $ (61,017) $ (967,122) ----------- ----------- ----------- ----------- TOTAL COMPREHENSIVE INCOME (LOSS) $(10,515,267) $ 567,208 $(10,452,600) $(1,443,392) =========== =========== =========== =========== BASIC EARNINGS (LOSS) PER SHARE $ (0.00) $ 0.00 $ (0.01) $ (0.01) =========== =========== =========== =========== FULLY DILUTED EARNINGS (LOSS) PER SHARE $ (0.00) $ 0.00 $ (0.01) $ (0.01) =========== =========== =========== =========== BASIC WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING 3,960,712,542 54,357,342 1,370,386,059 54,345,620 ============= =========== ============= ========== FULLY DILUTED WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING 3,960,712,542 84,357,342 1,370,386,059 54,345,620 ============= =========== ============= ========== The accompanying notes are an integral part of these financials statements. 6
ALPHATRADE.COM Statements of Stockholders' Equity (Deficit) (Unaudited) Preferred Stock Common Stock Additional Stock Other Total ---------------- --------------------- Paid-In Subscription Comprehensive Accumulated Stockholders' Shares Amount Shares Amount Capital Payable Income Deficit Equity (Deficit) --------- ------ -------------- ---------- ----------- ------------ ------------- ------------- ---------------- Balance, December 31, 2008 4,000,000 $4,000 54,076,023 $ 54,076 $33,921,184 $ 45,080 $ (40,543) $(36,793,464) $ (2,809,667) Common stock issued for services at $0.02 per share - - 400,000 400 7,600 - - - 8,000 Common stock canceled - - (720,000) (720) 720 - - - - Contributed interest - - - - 676,844 - - - 676,844 Net loss for the year ended December 31, 2009 - - - - - - (118,555) (4,551,358) (4,669,913) --------- ------ ------------- ---------- ----------- ----------- ------------ ------------ --------------- Balance, December 31, 2009 4,000,000 4,000 53,756,023 53,756 34,606,348 45,080 (159,098) (41,344,822) (6,794,736) Contributed capital from related parties - - - - 648,925 - - - 648,925 Common stock issued for officer death benefit - - 3,999,999,997 4,000,000 9,600,000 - - - 13,600,000 Common stock surrendered and cancelled - - (10,000,000) (10,000) 10,000 - - - - Net loss for the nine months ended September 30, 2010 - - - - - - (61,017) (10,391,583) (10,452,600) --------- ------ ------------- ---------- ----------- ----------- ------------ ------------ --------------- Balance, September 30, 2010 4,000,000 $4,000 4,043,756,020 $4,043,756 $44,865,273 $ 45,080 $ (220,115) $(51,736,405) $ (2,998,411) ========= ====== ============= ========== =========== =========== ============ ============ =============== The accompanying notes are an integral part of these financials statements. 7
ALPHATRADE.COM Statements of Cash Flows (Unaudited) For the Nine Months Ended September 30, ------------- --------------- 2010 2009 ------------- --------------- CASH FLOWS FROM OPERATING ACTIVITIES Net income (loss) $(10,391,583) $ (476,270) Adjustments to reconcile net income (loss) to net cash used by operating activities: Depreciation expense 22,532 14,377 Loss on sale of investments 52,682 324,224 (Gain) Loss on settlement of debt 10,400,000 240,000 Transfer of investments to settle debt - 500,000 Increase of investments from non-cash receipt of advertising revenues (15,000) (933,481) Common stock issued for services - 8,000 Changes in operating assets and liabilities: Changes in accounts receivable (39,777) 1,170,912 Changes in prepaid expenses (2,518) (2,000) Changes in deferred revenues (177,604) (163,427) Changes in related party payables 201,630 304,333 Changes in accounts payable and accrued expenses (78,809) (1,242,370) ------------ -------------- Net Cash Used in Operating Activities (28,447) (255,702) ------------ -------------- CASH FLOWS FROM INVESTING ACTIVITIES Sale of securities 152,728 174,496 Purchase of fixed assets (14,957) - ------------ -------------- Net Cash Provided by Investing Activities 137,771 174,496 ------------ -------------- CASH FLOWS FROM FINANCING ACTIVITIES Proceeds from bank overdraft - 34,764 ------------ -------------- Net Cash Provided by Financing Activities - 34,764 ------------ -------------- NET INCREASE (DECREASE) IN CASH 109,324 (46,442) CASH AT BEGINNING OF PERIOD 63,897 55,650 ------------ -------------- CASH AT END OF PERIOD $ 173,221 $ 9,208 ============ ============== The accompanying notes are an integral part of these financial statements. 8
ALPHATRADE.COM Statements of Cash Flows (Unaudited) For the Nine Months Ended September 30, ------------- --------------- 2010 2009 ------------- --------------- SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION CASH PAID FOR: Interest $ - $ 29,315 Income Taxes $ - $ - NON CASH INVESTING AND FINANCING ACTIVITIES: Common stock issued for services $ - $ 8,000 Equipment purchased under capital lease obligation $ (144,412) $ - Contributed capital from forgiveness of related party debt $ 648,925 $ - Common stock issued for debt $ 13,600,000 $ - The accompanying notes are an integral part of these financial statements. 9
ALPHATRADE.COM Notes to Financial Statements September 30, 2010 and December 31, 2009 NOTE 1 - CONDENSED FINANCIAL STATEMENTS The accompanying financial statements have been prepared by the Company without audit. In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the financial position, results of operations, and cash flows at September 30, 2010 and 2009, and for all periods presented herein, have been made. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted. It is suggested that these condensed financial statements be read in conjunction with the financial statements and notes thereto included in the Company's December 31, 2009 audited financial statements. The results of operations for the periods ended September 30, 2010 and 2009 are not necessarily indicative of the operating results for the full year. NOTE 2 - GOING CONCERN The Company's financial statements are prepared using generally accepted accounting principles in the United States of America applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has not yet established an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company obtaining adequate capital to fund operating losses until it becomes profitable. If the Company is unable to obtain adequate capital, it could be forced to cease operations. In order to continue as a going concern, the Company will need, among other things, additional capital resources. Management's plan is to obtain such resources for the Company by obtaining capital from management and significant shareholders sufficient to meet its minimal operating expenses and seeking equity and/or debt financing. However management cannot provide any assurances that the Company will be successful in accomplishing any of its plans. The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern. NOTE 3 - RELATED PARTY TRANSACTIONS In June 2010, the Company entered into the Settlement Agreement and Release in Full of All Claims with two related parties. Pursuant to the agreements, a total of $656,925 related to the prior years' management fee were released. In August, 2010, an officer of the Company and her spouse returned 10,000,000 shares of its common stock for surrender and cancellation resulting in a related party payable of $8,000. The shares were cancelled on August 27, 2010. 10
ALPHATRADE.COM Notes to Financial Statements September 30, 2010 and December 31, 2009 NOTE 3 - RELATED PARTY TRANSACTIONS (CONTINUED) Related parties payables consisted of the following: September 30, December 31, 2010 2009 ------------- ------------- Officer bonuses $ - $ 78,000 Officer accrued wages - 581,119 Cash advances 2,101,272 1,897,448 Officer death benefit liability - 3,200,000 ------------ ------------ $ 2,101,272 $ 5,756,567 ============ ============ The Company entered into Promissory Notes with the recipients of the officer death benefit wherein interest accrued at the rate of three percent (3%) per annum until paid. On July 6, 2010 the recipients of the death benefit were issued shares in full and final satisfaction of all amounts due to them. NOTE 4 - OUTSTANDING COMMON STOCK OPTIONS AND STOCK PURCHASE WARRANTS In according with Accounting Standards Codification ("ASC") Topic 718 (FAS123R), the Company estimates the fair value of each stock award at the grant date by using the Black-Scholes option pricing model. There were no grants during the quarter ended September 30, 2010. The general terms of awards such as vesting requirements (usually 1 to 2 years), term of options granted (usually 10 years), and number of shares authorized for grants of options or other equity instruments are determined by the Board of Directors. A summary of the status of the Company's stock options and warrants as of September 30, 2010 and changes during the periods ended December 31, 2009 and September 30, 2010 is presented below: Weighted Weighted Options Average Average and Exercise Grant Date Warrants Price Fair Value ------------ --------- ---------- Outstanding, December 31, 2009 47,105,000 $ 0.30 $ 0.30 Exercisable, December 31, 2009 32,625,000 $ 0.30 $ 0.30 ------------ -------- ---------- Granted - - - Expired - - - Exercised - - - ------------ -------- ---------- Outstanding, September 30, 2010 47,105,000 $ 0.30 $ 0.30 ============ ======== ========== Exercisable, September 30, 2010 32,625,000 $ 0.30 $ 0.30 ============ ======== ========== 11
ALPHATRADE.COM Notes to Financial Statements September 30, 2010 and December 31, 2009 NOTE 5 - SIGNIFICANT ACCOUNTING POLICIES Use of Estimates ---------------- The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Recent Accounting Pronouncements -------------------------------- The Company has evaluated recent accounting pronouncements and their adoption has not had or is not expected to have a material impact on the Company's financial position, or statements. NOTE 6-MARKETABLE SECURITIES FASB ASC 820, Fair Value Measurements and Disclosures establishes three levels of inputs that may be used to measure fair value: quoted prices in active markets for identical assets or liabilities (referred to as Level 1), observable inputs other than Level 1 that are observable for the asset or liability either directly or indirectly (referred to as Level 2), and unobservable inputs to the valuation methodology that are significant to the measurement of fair value of assets or liabilities (referred to as Level 3). The Company has investments in marketable equity securities. Management determines the appropriate classification of the securities at the time they are acquired and evaluates the appropriateness of such classifications at each balance sheet date. The classification of those securities and the related accounting policies are as follows: Available-for-sale securities consist of marketable equity securities not classified as trading or held-to-maturity. Available-for-sale securities are stated at fair value, and unrealized holding gains and losses are reported in Accumulated Other Comprehensive Income of stockholders' equity. The Company determines the cost of securities sold by specific identification method. The following is a summary of the Company's investment in available-for-sale securities as of September 30, 2010, consistent with the fair value hierarchy provisions of ASC 820: Fair Value Measurement at Reporting Date Using Fair Level Level Level Market Value 1 2 3 ------------ -------- -------- -------- Assets: Available-for-sale $ 302,543 $302,543 - - Securities ------------ -------- -------- --------- Total Assets $ 302,543 $302,543 - - ============ ======== ======== ========= 12
ALPHATRADE.COM Notes to Financial Statements September 30, 2010 and December 31, 2009 NOTE 6-MARKETABLE SECURITIES (CONTINUED) Level 1: Quoted prices in active markets for identical assets Level 2: Significant other observable inputs Level 3: Significant unobservable inputs Amortized Gross Gross Fair Cost Unrealized Unrealized Market Basis Gains Loss Value --------- ---------- ----------- -------- Available-for-sale Securities $ 522,658 $ 117,019 $ (337,134) $302,543 Included in marketable securities there are shares of common stock with a fair value of $199,195, which is subject to the Rule 144 hold restriction. For the 3 months and 9 months ended September 30, 2010, there were $671 in realized gains and $52,682 in realized losses resulting from the sales of marketable securities. NOTE 7 - CAPITAL LEASE The Company entered into a lease for computer equipment in June 2010. The term of the lease is for 3 years. Total gross amount of assets recorded under the capital lease as of September 30, 2010 is $144,412. The following is a schedule by years of future minimum lease payment under capital lease as of September 30, 2010. Year ending December 31: Amount -------- 2010 $ 33,359 2011 57,186 2012 57,186 2013 23,832 -------- Total minimum lease payments 171,563 Less: Amount representing interest (27,151) -------- Present value of net minimum lease payments $144,412 ======== NOTE 8 - COMMON STOCK The Articles of Incorporation were amended on June 1, 2010, to increase the authorized number of shares of the Company's $.001 par value common stock from 300,000,000 to 5,000,000,000. On July 6, 2010, the Company issued 3,999,999,997 common shares at $0.0034 per share to satisfy an officer's death benefit liability in the amount of $3,200,000. The Company recorded a loss $10,400,000 on the settlement of the debt for the difference between the value of the shares issued and the amount of the debt. 10,000,000 outstanding common shares were surrendered and cancelled on August 27, 2010. 13
ALPHATRADE.COM Notes to Financial Statements September 30, 2010 and December 31, 2009 NOTE 9 - CONTINGENCY On May 21, 2009, the Company entered into a Release and Settlement Agreement with Professional Bull Riders, Inc. (the "PBR Settlement Agreement"), pursuant to which the Company and PBR agreed to settle all disputes and claims arising from and relating to the Company's sponsorship agreement with the PBR. Pursuant to the PBR Settlement Agreement, the Company agreed to make payments to PBR, for each of its 2009, 2010 and 2011 fiscal years, equal to the lesser of $100,000 or 30% of the Company's net profit for each fiscal year. With considering of the business performance projection and going concern, there is no liability related to this contingency event included in the current period financial results. NOTE 10- SUBSEQUENT EVENTS Management has evaluated subsequent events through the date of this report and determined that there are no additional subsequent events to report. 14
Item 2. Management's Discussion and Analysis of Financial Condition or Plan of Operations The following information should be read in conjunction with the financial statements and notes thereto appearing elsewhere in this Form 10-Q. Forward-looking and Cautionary Statements This report contains certain forward-looking statements. These statements relate to future events or our future financial performance and involve known and unknown risks and uncertainties. These factors may cause our company's, or our industry's actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as "may," "will" "should," "expects," "intends," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "continue," or the negative of these terms or other comparable terminology. Results of Operations. THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 2010 AND 2009 --------------------------------------------------------------- During the three and nine months ended September 30, 2010, total revenues were $743,475 and $2,405,085, respectively. This is a decline of 33% and 40% over the three and nine months ended September 30, 2009, which had revenues of $1,114,938 and $4,016,016, respectively. Subscription revenue for the three and nine month period ended September 30 were $556,765 and $1,682,989 in 2010 and $578,690 and $1,840,876 in 2009. The decrease in our subscriber revenue is a result of the financial market downturn. We are hopeful that as the financial markets strengthen that our subscription revenues will increase. Advertising revenues for the three and nine month period ended September 30 were $70,000 and $422,545 in 2010 and $462,421 and $1,981,720 in 2009. The decrease in our advertising revenues is mainly due to the whole economic and financial market downturn as companies are not investing in advertising as well as the loss of our key marketing officer. Other revenues for the three and nine month period ended September 30 were $116,710 and $299,551 in 2010 and $73,827 and $193,420 in 2009. This dramatic increase of 58% for the quarter and 55% for our first nine months of 2010 is the result of the growth in our web site development and E-Trax departments. In addition, we had $346,779 in deferred revenue to be realized in subsequent quarters. This deferred revenue is derived from our extended advertising, E-Trax and subscription contracts and will be realized in the subsequent quarters based on the terms of the contracts and the service being provided. We believe the market conditions at present will encourage people to save money in every way possible. The cost effective products AlphaTrade offers in both the E-Gate and E-Trax should help us grow the client base for all of our products. Our cost of sales for our financial products is directly related to the price of our financial feeds and content. Some of these costs are fixed monthly fees and others are based on the number of users or subscribers. 15
For the three and nine months ended September 30, 2010, our cost of sales were 58% and 49% of revenues compared to 30% and 28% of revenues for the same periods in 2009. During the three and nine month period ended September 30, our operating expenses decreased to $454,586 and $1,173,64 in 2010 from $487,464 and $2,564,633 in 2009. The decrease is primarily due to 1) a reduction in management fees incurred in 2010, 2) a $1,030,477 write-down of non-cash trade receivables in 2009, 3) lower spending and savings on marketing, professional and general fees and administration expenses. During the three and nine months ended September 30, 2010 we incurred $68,163 and $188,747 in marketing fees compared to $145,433 and $309,643 in 2009. The Company recognized Other Expenses totaling $10,372,583 and $10,450,250 for the three and nine months ended September 30, 2010, respectively, compared to $21,069 and $790,786 during the comparable periods of 2009. The increase was the result of a $10,400,000 loss on the settlement of the debt partially offset by less realized losses on sales of marketable securities, lower interest expenses in 2010 and $240,000 loss on forgiveness of debt incurred in 2009. The interest rate on the Company's debt was reduced in the second half of 2009. We also realized $43,145 of other income from the settlement of a lawsuit. We realized a net loss of $(10,516,703) and $(10,391,583) for the three and nine months ended September 30, 2010 compared to a net (loss) income of $269,579 and ($476,270) for the same periods ended September 30, 2009. Liquidity and Capital Resources. We have consistently been financed through loans from related parties and from raising capital through private equity offerings. We used ($28,447) and ($255,702) of net cash in our operating activities in the nine months ended September 30, 2010 and 2009, respectively. We expect that in the next twelve months the cash generated by our operations will be adequate to cover our operating expenses. There were $137,771 net cash provided by investing activities for the same periods in 2010 and $174,496 net cash was provided from the sale of marketable securities in 2009. It was mainly resulting from $14,957 capital expenditures which were offset by $152,728 sales of securities in 2010. During the first nine months ended September 30, 2010, we incurred a $144,412 capital lease obligation in financing activities compared to $-0- for the same period in 2009. Given the right circumstances, we would entertain a secondary financing if it would ensure our growth could be greatly fast-tracked otherwise we will focus on building our business via revenue growth. Currently, we do not have any definitive plans for a secondary financing. 16
Item 3. Controls and Procedures As of the end of the period covered by this report, we carried out an evaluation, under the supervision and with the participation of management, including our chief executive officer and principal financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934. Based upon that evaluation, our chief executive officer and principal financial officer concluded that our disclosure controls and procedures on September 30, 2010 are effective to ensure the material information required to be disclosed by us in the reports that we file or submit under the Exchange Act to be recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms, and are designed to ensure that information required to be disclosed by us in these reports is accumulated and communicated to our management, as appropriate to allow timely decisions regarding required disclosures. There has been no change in our internal controls or in other factors which could significantly affect internal controls subsequent to the date we carried out our evaluation. 17
PART II - OTHER INFORMATION. Item 1.Legal Proceedings. None. Item 2.Changes in Securities. None. Item 3. Defaults Upon Senior Securities. None. Item 4.Submission of Matters to a Vote of Security Holders. None. Item 5.Other Information. None. Item 6. Exhibits and Reports on Form 8-K. (a) Exhibits Exhibit 31.1 Certification of C.E.O. Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. Exhibit 31.2 Certification of Principal Accounting Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. Exhibit 32.1 Certification of C.E.O. Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 Exhibit 32.2 Certification of Principal Accounting Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (b) Report on Form 8-K None 18
SIGNATURES In accordance with the requirements of the Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. ALPHATRADE.COM Date: November 15, 2010 / s / Gordon J. Muir ----------------------------- Chief Executive Officer Date: November 15, 2010 / s / Katharine Johnston ---------------------------- Principal Accounting Officer 19