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FOR IMMEDIATE RELEASE
30 DC, INC. COMPLETES 6TH AND MOST SUCCESSFUL "CHALLENGE" COURSE
RE-LAUNCHES TWO POPULAR COACHING PROGRAMS
PREVIEWS IMPACT OF MERGER EXPENSES ON FISCAL YEAR 2010
NEW YORK, NY, OCTOBER 25, 2010 - 30 DC, Inc., a subsidiary of Infinity Capital
Group, ( OTCQB: ICGP), a developer, manager and acquirer of web-based sales and
marketing platforms, today announced it had completed the sixth and most
successful of its 30 Day Challenge series. The Challenge series is an on-line
e-commerce training program for Internet business entrepreneurs. Over 90,000
participants recently took part in the Challenge, which ran from July 1, 2010 to
October 10, 2010, up from 74,000 in 2009, making it the Company's largest ever
to date.
As previously announced, on September 13, 2010, Infinity Capital Group completed
a reverse merger with 30DC, Inc., after which 30DC, Inc. became the public
reporting company. Infinity Capital Group is in the process of changing its
corporate name from Infinity Capital Group Inc., to 30DC, Inc.
30DC also announced the re-launch of two popular subscription-based coaching
programs, "Challenge Plus" and "Immediate Edge". These paid-for programs are
more intensively focused on the advanced Internet entrepreneur and will be
revenue drivers for 30DC. Many participants in 30DC's subscription programs
participated at one time in a 30 Day Challenge series, and as such, the Company
views the 30 Day Challenge series as an important source of potential new
subscribers for its more advanced programs.
"Challenge Plus" is approximately $28 per month and features step-by-step
lessons on product creation and market leadership. It also keeps participants
up-to-date with the latest developments in the online business world and offers
participants the opportunity for monthly Q&A with market leaders.
The flagship training course, "Immediate Edge", is a $97 per month subscription
program. Like "Challenge Plus," it offers counsel in product creation and
marketing strategies, as well as advanced traffic and conversion techniques.
"Immediate Edge" also provides tools on business building and marketing services
offered exclusively to Immediate Edge members
Following completion of the 6th "Challenge" course and the re-launch of
"Challenge Plus" and "Immediate Edge", Ed Dale, Chairman and CEO of 30DC,
commented, "We are thrilled with the level of participation in our recent
programs. This year, we completely remodeled the Challenge program to a seven
module approach which participants could complete in 30 minutes a day. The
schedule included a full week off between modules and resulted in more people
actually completing the full challenge than ever before."
Mr. Dale continued, "To reach an expanded audience, 30DC will soon launch a
beginner's course, with 544 videos and transcripts, making it among the largest
online courses for people creating an online business. As the number of
participants in our programs continue to grow, and as our graduates continue on
to greater success in their business ventures, we believe that word-of-mouth and
viral communication will generate additional interest in 30DC. We believe that
this built-in referral base gives us a competitive advantage in our market. It
demonstrates how the 30 Day Challenge is truly a Web 2.0 phenomenon built
completely through viral marketing and word-of-mouth without traditional
spending on marketing or public relations. One of our strategic goals is to
expand this self reinforcing cycle of growth whereby providing quality
programming, service and counsel, word-of-mouth continues to bring us more and
more interest and program participants. For five years, this has been the
critical element behind our growth and we see no reason that these trends will
not continue."
Separately, 30DC announced that its reverse merger with Infinity Capital Group,
Inc. ("Infinity") in September 2010 included a number of transaction and
non-recurring compensation related expenses being incurred by 30DC as a result
of and prior to its merger with Infinity. These expenses will impact the
Company's third quarter and fourth quarter financial results for the fiscal year
ended June 30, 2010. These results are anticipated to be reported on or about
November 15, 2010. 30DC's financial results will also be impacted by certain
on-going expenses such as legal fees and accounting fees required of all
companies as they make the transition from privately held to publicly traded
companies. While it is too soon to outline the precise numbers associated with
the impact, it is anticipated that the Company will report a net loss for the
fiscal year ending June 30, 2010.
ABOUT 30 DC, INC
30DC Inc. was created in 2005 by Edward Dale to build, acquire and manage
international web-based sales and marketing companies. 30DC's core business
units are the 30 Day Challenge and the Immediate Edge. The 30 Day Challenge,
with more than 90,000 active online participants, offers a free online
e-commerce training program year round along with an online education
subscription service and periodic premium live seminars that are targeted to
experienced Internet business operators. Immediate Edge is an online education
program subscription service offering high-end internet marketing instruction
and strategies for experienced online commerce practitioners.
For additional information, investors should visit http://www.30dcinc.com
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FORWARD LOOKING STATEMENTS
This press release contains "forward-looking statements" within the meaning of
various provisions of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, commonly identified by such terms as "believes",
"looking ahead", "anticipates", "estimates" and other terms with similar
meaning. Specifically, statements about the Company's plans for accelerated
growth, improved profitability, future business partners, M&A activity, new
service offerings and pursuit of new markets are forward looking statements.
Although the company believes that the assumptions upon which its
forward-looking statements are based are reasonable, it can give no assurance
that these assumptions will prove to be correct. Such forward-looking statements
should not be construed as fact. The information contained in such statements is
beyond the ability of the Company to control, and in many cases the Company
cannot predict what factors would cause results to differ materially from those
indicated in such statements. All forward-looking statements in the press
release are expressly qualified by these cautionary statements and by reference
to the underlying assumptions.
CONTACT:
Clinton Carey, COO
30DC, Inc.
917-497-6462
Email: Clinton@30dcinc.com
John McNamara
Cameron Associates
212-554-5485
john@cameronassoc.com
