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EX-31.1 - ITEX CORPv199451_ex31-1.htm
EX-31.2 - ITEX CORPv199451_ex31-2.htm
EX-32.1 - ITEX CORPv199451_ex32-1.htm
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C.  20549

FORM 10 - K

(Mark One)
x
Annual report under Section 13 or 15(d) of the Securities Exchange Act of 1934
 
For the fiscal year ended July 31, 2010.
 
or

¨
Transition report under Section 13 or 15(d) of the Securities Exchange Act of 1934
 
For the transition period from ____________________ to

Commission File Number 0-18275
 
ITEX CORPORATION
(Name of small business issuer in its charter)

Nevada
 
93-0922994
(State or other jurisdiction of
 
(IRS Employer
incorporation or organization)
 
Identification No.)

3326 160th Avenue SE, Suite 100, Bellevue, WA 98008-6418
(Address of principal executive offices)

 
(425) 463-4000
 
(Issuer’s telephone number including area code)
 
Securities registered under Section 12 (b) of the Exchange Act    None 
     
Securities registered pursuant to Section 12 (g) of the Exchange Act
 
Common Stock
   
$0.01 par value

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act
Yes o  No þ

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act
Yes o  No þ

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes þ  No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes ¨  No ¨
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K
Yes þ  No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer o
 
Accelerated filer o
Non-accelerated filer   o
 
Smaller Reporting Company þ

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes o  No þ

The aggregate market value of the voting common stock held by non-affiliates of the Company as of July 31, 2010 was approximately $12,664,426 based upon 2,666,195 shares held by such persons and the closing bid price of $4.75 as reported by the OTC Bulletin Board for that date.  Shares of common stock held by each officer and director and by each person who owns 10.0% or more of the outstanding common stock have been excluded because these people may be deemed to be affiliates.  This determination of affiliate status is not necessarily a conclusive determination for any other purpose.

As of October 1, 2010, we had 3,605,320 shares of common stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE:

Portions of the definitive Proxy Statement to be furnished to shareholders in connection with the Annual Meeting of Shareholders are incorporated by reference into Part III.
 
 

 


 
ITEX CORPORATION

FORM 10-K

For The Fiscal Year Ended July 31, 2010

 

 
       
Page
PART I
       
ITEM 1.
 
Business
 
1
ITEM 1A.
 
Risk Factors
 
9
ITEM 1B.
 
Unresolved Staff Comments
 
16
ITEM 2.
 
Properties
 
16
ITEM 3.
 
Legal Proceedings
 
17
         
PART II
       
ITEM 5.
 
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
 
17
ITEM 7.
 
Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
18
ITEM 8.
 
Financial Statements and Supplementary Data
 
40
ITEM 9.
 
Changes In and Disagreements With Accountants on Accounting and Financial Disclosure
 
68
ITEM 9A.
 
Controls and Procedures
 
68
ITEM 9B.
 
Other Information
 
69
         
PART III
       
ITEM 10.
 
Directors, Executive Officers and Corporate Governance
 
69
ITEM 11.
 
Executive Compensation
 
69
ITEM 12.
 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
 
69
ITEM 13.
 
Certain Relationships and Related Transactions, and Director Independence
 
70
ITEM 14.
 
Principal Accountant Fees and Services
 
70
         
PART IV
       
ITEM 15.
 
Exhibits and Financial Statement Schedules
 
70
         
   
Signatures
 
72
 
 
ii

 
 
PART I

Special Note Regarding Forward-Looking Statements

In addition to current and historical information, this Annual Report on Form 10-K contains forward-looking statements.  These statements relate to our future operations, prospects, potential products, services, developments, business strategies or our future financial performance. Forward-looking statements reflect our expectations and assumptions only as of the date of this report and are subject to risks and uncertainties.  Actual events or results may differ materially. We have included a discussion of certain risks and uncertainties that could cause actual results and events to differ materially from our forward-looking statements in the section entitled “Risk Factors” (refer to Part I Item 1A).  We undertake no obligation to update or revise publicly any forward-looking statement after the date of this report, whether as a result of new information, future events or otherwise.

ITEM 1.
BUSINESS

Overview

ITEX, The Membership Trading CommunitySM, is a leading marketplace for cashless business transactions across North America (“the Marketplace”).  We service our member businesses through our independent licensed brokers and franchise network, (individually, “broker” and together, the “Broker Network”) in the United States and Canada, as well as through certain corporate-owned offices.  Our business services and payment systems enable member businesses (our “members”) to trade goods and services without exchanging cash.  These products and services are instead exchanged for ITEX dollars which can only be redeemed in the Marketplace (“ITEX dollars”).  We administer the Marketplace and act as a third-party record-keeper for our members’ transactions.  We generate revenue by charging members percentage-based transaction fees, association fees, and other fees assessed in United States dollars and Canadian dollars where applicable (collectively and as reported on our financial statements, “USD” or “Cash”).

We maintain our executive offices at 3326 160th Avenue SE, Suite 100, Bellevue, Washington 98008-6418.  Our telephone number is 425-463-4000.  We routinely post important information on our website under the Investor Relations tab. Our website address is www.itex.com.  There we also make available, free of charge, our SEC reports including our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and any amendments to those reports, as soon as reasonably practicable after we file such material electronically with, or furnish it to, the SEC.  These reports are also available from the SEC website at www.sec.gov.  The information found on our website is not part of this or any other report we file with or furnish to the SEC.

Marketplace Transactions

The Marketplace provides a forum for our members to purchase from and sell their products and services to other members using “ITEX dollars” instead of USD.  An ITEX dollar is an accounting unit used to record the value of transactions as determined by the members in the Marketplace.  ITEX dollars are not intended to constitute legal tender, securities, or commodities and have no readily determinable correlation to USD.  ITEX dollars may only be used in the manner and for the purpose set forth in our Member Agreement and the rules of the Marketplace.  As described below, we issue, on a case by case basis, ITEX dollar credit lines to certain members.  Members with positive ITEX dollar account balances or those within their ITEX dollar credit line may use available ITEX dollars to purchase products or services from other members and may sell their products or services to other members.  Those members with negative ITEX dollar account balances are obligated to sell their products or services to other Marketplace members in order to offset their negative account balance.

 
1

 

We assist members in marketing their products and services through our Broker Network, newsletters, e-mail, on our website at www.itex.com and through other promotional means.  Transactions are generally conducted by members directly but can be facilitated by our brokers.

Businesses use our Marketplace to attract new customers, increase sales and market share, and to utilize unproductive assets, surplus inventory, or excess capacity.  The Marketplace is especially useful to businesses where the variable costs of products or services are low, such as hospitality, media, medical care and other service related businesses.  For example, a hotel that has not filled its rooms by the end of the day has lost potential revenue but still has nearly the same overhead associated with owning and maintaining its facility.  Selling these unused rooms for ITEX dollars is beneficial for both the traveler (buyer) and the hotel (seller).  The traveler receives a hotel room without spending USD and the hotel fills an empty room, with the ability to use the ITEX dollars earned to purchase other products or services in the Marketplace.

In order to facilitate transactions, we may grant ITEX dollar credit lines to certain members.  When considering an ITEX dollar credit line, we assess the financial stability of the member and the demand by others for the member’s product or service.  Members without a line of credit may only use their ITEX dollars received from selling their product or service to purchase other products or services in the Marketplace.

For tax purposes, the Internal Revenue Service considers ITEX dollar sales to be equivalent to USD sales and ITEX dollar expenses to be equivalent to USD expenses.  ITEX is obliged under the Tax Equity and Fiscal Responsibility Act of 1982 (TEFRA) to send Forms 1099-B to each of our members and to the Internal Revenue Service (“IRS”), which we do electronically.  The Form 1099-B reflects the member’s total ITEX dollar sales for the calendar year less the amount of any returns.  The IRS requires all Form 1099-B recipients to report their ITEX dollars received (sales) as gross income on their tax returns.  Expenditures of ITEX dollars may be reported as deductions in tax returns if they qualify as a deductible business expense or as other deductions that are permitted by the Internal Revenue Code.

Broker Network

Brokers are independent contractors with respect to the Company.  Combined, our corporate staff, brokers and their staff, and outside contractors total more than 400 individuals supporting the Marketplace.  Because we depend on a high rate of repeat business, the quality of broker interactions with members is an important element of our business strategy.  We develop strong, cooperative relationships with our Broker Network by providing training, marketing materials and programs, internet and computer-related support, incentive programs, and investments in customer relationship management technology.

Our brokers provide Marketplace members with information about products and services that are available locally, nationally and in Canada.  Our franchise agreement does not grant exclusive contractual rights to operate in a geographical area.  Brokers are responsible for enrolling new Marketplace members, training them in Marketplace policies and procedures, facilitating their transactions and assuring payment in USD of transaction fees, association fees and other fees to us.  Members of the Marketplace have a direct contractual relationship with us.  In turn, brokers receive a commission in USD for a percentage of revenue collected from the members serviced by those brokers.

 
2

 

Our franchise agreements and independent licensed broker contracts generally provide for a five-year term unless we terminate the contract for cause as defined in the agreement.  These agreements provide for subsequent five-year renewal terms as long as the franchisee or broker is not in breach of the agreement and is in compliance with our performance requirements, policies, and procedures then in place.

Since 2003, we have offered the sale of ITEX franchises to qualified individuals and entities.  In addition, we have sought to renew individual broker contracts under our most current franchise agreement which we periodically amend as current events and circumstances deem necessary.  Through our franchisees, we distribute our services by licensing our business ideas and concepts while retaining legal ownership of those concepts and ideas, including our name, logos, trademarks and member relationships.  Our franchise agreement grants a limited license and right to use and operate a recognizable ITEX outlet to the franchisee by utilizing our business system, technology and proprietary marks.  The franchise agreement allows us to oversee the obligations and responsibilities of the franchisee.  Under federal and state franchise and business opportunity laws, franchisees are entitled to additional protections including the provision that many of the substantive aspects of the business relationship (e.g., termination, transfer, cancellation, and non-renewal) will be governed by state law.  Refer to “Government Regulation” for more information.

Sources of Revenue

For each calendar year, we divide our operations into 13 four-week billing and commission cycles always ending on a Thursday (“operating cycle”).  For financial statement purposes, our fiscal year is from August 1 to July 31 (“year”, “2010” for August 1, 2009 to July 31, 2010, “2009” for August 1, 2008 to July 31, 2009).  We report our results as of the last day of each calendar month (“accounting cycle”).

Our main sources of revenue are transaction and association fees.  We charge both the buyer and the seller a transaction fee based on the ITEX dollar value of that Marketplace transaction.  We also charge members of the Marketplace an association fee every operating cycle in accordance with our members’ individual agreements.  Additionally, we may charge various auxiliary fees to members, such as annual membership dues, late fees, insufficient fund fees and other fees.  The fees we charge members are in USD and partially in ITEX dollars.  We bill members for all fees at the end of each operating cycle.  We track all financial activity in our internally developed database.  Members have the option of paying USD fees automatically by credit card, by electronic funds transfer or by check.  In the years ended July 31, 2010 and 2009, members made approximately 91% and 87%, respectively, of their payments through electronic funds transfer or by credit cards using our Preferred Member Autopay System (“Autopay System”).  If paying through our Autopay System, generally, the USD transaction fee is 6.0% of the ITEX dollar amount of the member’s purchases and sales during the operating cycle.  If paying by check, generally, the USD transaction fee is 7.5% of the ITEX dollar amount of that member’s purchases and sales during the operating cycle.  Additionally, regardless of a member’s transaction activity, each operating cycle we charge most members an association fee of $20 USD ($260 USD annually) and $10 ITEX dollars ($130 ITEX dollars annually).  Transaction and association fees composed 92% and 95% of our total revenue in 2010 and 2009, respectively.

We prepare our financial statements on an accrual basis in accordance with United States Generally Accepted Accounting Principles (GAAP).  Refer to Note 1 ― Summary of Significant Accounting Policies included in the Notes to Consolidated Financial Statements”, Item 8 – Financial Statements for a description of our accounting policies.  As discussed in our critical accounting policies,  we recognize at fair value of the goods or services received when those goods or services have readily determinable fair values.  We recognize ITEX dollars as required by the Internal Revenue Service for income tax reporting purposes.  We account for ITEX dollar transactions and USD fee assessments in statements to members and brokers.  The majority of the ITEX dollars we earn are distributed back to the Broker Network as revenue share and sales incentives.  Additionally, we use ITEX dollars we earn to fund the ITEX co-op advertising program utilized by both members and brokers.  We expend a small amount of ITEX dollars for certain ITEX operating expenses.

 
3

 

Business Strategy

Our goal is to expand our market share of the cashless transaction industry, principally in North America.  We believe we can successfully increase the number of members participating in our Marketplace and our revenues if we provide members:

 
o
A system that enables members to execute and track transactions in the Marketplace.  We have internally developed an industry exclusive, comprehensive, customer relationship management and payment processing software called Trade Exchange Account Manager “TEAM.”  This web based software solution provides members, brokers and our management team with enhanced information systems and marketing tools.  We continue to upgrade and enhance our technologically advanced multi-channel payment system that provides efficient internet access to ITEX members and our Broker Network.  These upgrades and enhancements in computer and communications technology provide brokers and members with additional tools and more effective computer applications to more easily engage in “real-time” transactions.

 
o
A community where members can meet and feel comfortable with other members.  Our website has a casual, community approach conveying to Marketplace members the variety of businesses that comprise the Marketplace and the benefits that come with their participation.  The member business profile section of our website allows business owners to provide personal pictures, tell the Marketplace more about themselves and communicate with other member businesses via blogs.  We believe that seeing the photograph of a business owner and sharing selected personal information will differentiate member businesses and encourage others to conduct transactions with them in the Marketplace.

 
o
More regions in which to trade by increasing the size and effectiveness of our Broker Network.  To attract new franchisees and increase the trade regions covered by the Marketplace, we have a franchise portion of our website, www.itex.com.  We identified target markets, provided added detail about our company and business model, and allowed potential franchisees to calculate sample financial forecasts.

 
o
Excellent customer service by the Broker Network and our corporate office.  We provide training and support for new and existing brokers and refine our franchisee and broker operating manuals and related support materials.  Additionally, we hold an annual convention and several regional meetings where we discuss and attempt to find solutions for current issues and proactively plan for future enhancements and benefits to our Trading Community.  Our national sales manager works with brokers to implement various strategies and methods for obtaining new members.

 
o
Develop a web based Software as a Service (Web Services) model.  This model is targeted at mid to large sized businesses to enable them in creating reward communities or expand their existing relationship within their customer base, using the ITEX proprietary exchange platform.

 
4

 

In 2009, we launched our new subscription-based service offerings initiative which resulted in two executed web services agreements – providing new revenue streams for the Company in addition to expanding trading opportunities for our members. Under the agreements, for a one-time platform subscription fee and a monthly transaction processing fee, ITEX hosts the web interface, client relationship management platform and is responsible for all transactional processing. We also provide a proprietary processing technology that enables members of any of our web services clients to seamlessly accept the digital currency of another web services client.

Members

The Marketplace has approximately 24,000 members in the United States and Canada.  The majority of members are businesses with fewer than 10 employees.  Members may choose to participate in the Marketplace for a number of reasons including to:

 
·
Attract new customers
 
·
Increase sales and market share
 
·
Add new channels of distribution
 
·
Utilize unproductive assets, surplus inventory or excess capacity

Members earn ITEX dollars which they have the opportunity to spend on products and services offered by other ITEX members.  The following is a representative example of a transaction:

A dentist wants to remodel her office.  Through the Marketplace, she hires a contractor who agrees to perform the remodeling work for $1,500 ITEX dollars.  The dentist has ITEX dollars in her account to spend because she had previously provided dental work to the owner of a vacation resort, a restaurant owner and a lawyer, all members of the Marketplace, in exchange for ITEX dollars.  These other members originally acquired ITEX dollars by providing products or services for other Marketplace members.

Sales, Marketing and Transactions

Sales

The primary function of new member enrollment is to grow the Marketplace member base and generate additional revenue.  We provide standardized marketing and support materials, advertising, ongoing training, and promotion to assist our Broker Network in expanding the member base.  Our brokers contact prospective members to market the benefits of joining the Marketplace.  In addition, brokers obtain new members by attending various meetings and networking events in their areas and through the referrals of existing Marketplace members.  We offer a Member Referral Program that provides incentive awards and discounted fees to existing members that refer new qualified members to the Marketplace.

Marketing

Our marketing strategy is to promote our Membership Trading Community brand and attract new members to the Marketplace while instructing them how to effectively use the Marketplace to grow their business.  Our marketing efforts include a program of support and education for our members and brokers in addition to continual upgrades and features of our website, www.itex.com.  New tools for brokers to customize and use in their sales efforts include pre-designed advertisements, brochures and sales presentations to give ITEX a consistent look and message.  To promote the Marketplace, we market products and services of existing members through our website, directories, newsletters, e-mail, and other means.  In addition, we utilize national and web-based advertising campaigns.

 
5

 
 
Transactions

Our brokers focus on maximizing transaction volume and maximizing the ITEX dollar amount per transaction.  Brokers facilitate transactions between members by identifying their needs and making them aware of products and services available in the Marketplace that could fulfill those needs.  Brokers actively market products and services available to and from the members they service on our ITEX website and pursue potential member businesses by introducing them to the Marketplace.

Systems and Technologies

The Marketplace is handled by TEAM, our internally developed, proprietary, online system that is based on Microsoft® technologies.  We designed TEAM to facilitate the activities of all parties involved in the Marketplace, from our corporate management and accounting personnel to brokers and Marketplace members.  The system extends well beyond record keeping and transaction processing.  The major features of the system are as follows:

 
·
Account Information Manager (“AIM”) Online - provides our brokers and corporate staff with customer relationship management features including notes, transaction histories, calendaring and scheduling capabilities as well as Marketplace management features.
 
 
·
Trade Flash - an online classified ad section where members can list products and services they are offering for ITEX dollars as well as locate products and services they are seeking to purchase with ITEX dollars.
 
 
·
Member Directory - a categorized listing of ITEX members that allows members to advertise their business.
 
 
·
Reporting – brokers, corporate management and accounting personnel are provided with a number of reports allowing for a comprehensive analysis of various aspects of the Marketplace.

We take a number of measures to ensure the security of our hardware and software systems and member information.  We continue to enhance our systems for data management and protection, intrusion detection and prevention, our network architecture, and to expand our disaster recovery processing capacity.  Our technologies are co-hosted in Washington and Idaho and we perform full back-ups daily.  We continue to improve the speed and reliability of our information systems and transaction tools for all of TEAM’s users by continually updating hardware and enhancing our software with new, internally developed programs and functionalities.

Industry Overview

General

Our industry was developed when various trade exchanges (“Exchanges”) established a non USD-based index of valuation for credits and debits called “trade dollars.”  For us, the index of valuation is the ITEX dollar and our trade exchange is our Marketplace.  There are several hundred single office Exchanges in the United States and Canada.

 
6

 

Competition

We have two primary competitors: Exchanges and internet distribution channels.  We believe that we are the Exchange leader in the United States and Canada based on reported USD revenues, participating member businesses, the number of payments processed, regions served, and completed transactions of a single, non-USD currency.  After ITEX, the next largest Exchange is International Monetary Systems, Ltd.

Internet distribution channel competitors include eBay, Travelocity, Priceline, and Overstock.com.  Similar to our Marketplace, these companies provide distribution channels to move excess or surplus inventory.  The greater the number of avenues to move excess inventory, the more competitive it is to attract businesses to trade their inventory in our Marketplace.  We also compete with these companies through price and brand name awareness.

We compete primarily on a service basis, including the number of products and services available in the Marketplace and the liquidity of ITEX dollars.  We expect to encounter competition in our efforts to expand our Marketplace.  In addition to existing Exchanges, new, smaller competitors can launch new Exchanges at a relatively low cost since technological and financial barriers to entry are relatively low.  However, we believe participation from a significant number of members is necessary to offer a quality Exchange.  We also know there is a steep learning curve to manage an Exchange as well as a potentially significant investment in software.  Ultimately, we believe these elements create a difficult barrier to entry for new competitors and may require significant ramp-up times to make a competitive Exchange successful.  Regardless, our competitors could include companies with longer operating histories, greater market presence and name recognition, larger customer bases and greater financial, technical and marketing resources than we have.  Such companies could be strong competitors if they decided to develop a focused business effort in our industry.

In general, customer demands for wider availability of products and services, stronger customer service, better computer servicing technology and the acceptance of the internet as a medium for communication and business have resulted in a more competitive industry.  We believe that in order to capture greater market share, local Exchanges will need to expand into larger regional or national organizations that possess the ability to offer a wider selection of products and services, service a more diverse and dispersed member clientele and have greater access to growth capital and management expertise.

We believe we will remain in a good competitive position as long as we continue to maintain the quality of our services and our relationships with our Broker Network and our member base.  Our ability to compete successfully will depend on our ability to continually enhance and improve our existing products and services, to adapt products and services to the needs of our brokers, members and potential members, to successfully develop and market new products and services, and to continually improve our operating efficiencies.  However, we cannot assure you that we will be able to compete successfully, that competitors will not develop competing technologies, products or strategic alliances and affiliations that make our brand, products and services less marketable or less useful or desirable.  Furthermore, we may not be able to successfully enhance our products and services or develop new products or services to meet our members’ needs.  Increased competition, price or other circumstances, could result in erosion of our market share and may require price reductions and increased spending on marketing and product development to remain competitive.

7

 
Government Regulation

Along with our brokers, we are subject to various federal, state and local laws, regulations and administrative practices affecting our businesses.  These include the requirement to obtain business licenses, withhold taxes, remit matching contributions for our employees’ social security accounts, and other such legal requirements, regulations and administrative practices required of businesses in general.  We are a third party record-keeper under the Tax Equity and Fiscal Responsibility Act (“TEFRA”) and we are required to account for and report annually to the IRS the total ITEX dollar sales transactions of each member in our Marketplace.

It is the legal responsibility of our brokers to pay and withhold all applicable federal and state income taxes (including estimated taxes), Social Security, Medicare and all applicable federal and state self-employment taxes, and in general to comply with all applicable federal, state, and local laws, statutes, codes, rules, regulations and standards, including but not limited to the Americans with Disabilities Act.  Except for our corporate owned offices, our brokers are independent contractors, and we do not own, control or operate the businesses comprising our Broker Network.  However, a number of federal and state laws and regulations are implicated by virtue of our relationship with our Broker Network.  For example, state regulators may seek to hold us responsible for unrecognized tax liabilities or the actions of, or failures to act by, our brokers or their employees.  See Item 1A ─ Risk Factors ─ We may be held responsible by members, third parties, regulators or courts for the actions of, or failures to act by, our Brokers or their employees, which exposes us to possible adverse judgments,  other liabilities and negative publicity. Furthermore, although we have prohibited the listing of illegal goods and services in the Marketplace and implemented other protective measures, we may be unable to prevent our members from selling unlawful or stolen goods or unlawful services, or selling goods or services in an unlawful manner.  It is possible that government regulators and law enforcement officials, could allege that our services aid and abet certain violations of certain laws.  See Item 1A ─ Risk Factors ─ Use of our services for illegal purposes could damage our reputation and harm our business.

We store personal and financial information for members of the Marketplace and in connection with our subscription-based client service offerings.  Federal and state law requires us to safeguard our members’ and clients’ personal and financial information, including credit card information. See Item 1A ─ Risk Factors ─ Failure to comply with laws and regulations that protect our members’ personal and financial information could result in liability and harm our reputation.  In addition, under federal (Federal Trade Commission Act) and state franchise and business opportunity laws, franchisees are entitled to certain protections including mandatory disclosures and the provision that many of the substantive aspects of the business relationship (i.e., termination, transfer, cancellation, and non-renewal) will be governed by state law.  An adverse finding in one or more of these business relationship aspects could govern the enforceability of our agreements or permit the recovery of damages and penalties which could have a material adverse effect on our financial condition.

With respect to our online technologies, there are currently relatively few laws or regulations directly applicable to access to, or commerce on, the internet other than those relating to data security.  However, it is possible that a number of additional laws and regulations may be adopted with respect to the internet, covering issues such as taxes, user privacy, information security, pricing and characteristics and quality of products and services.  We cannot predict the impact, if any, that future internet-related regulation or regulatory changes might have on our business.

 
8

 

Proprietary Rights

We rely on a combination of copyright and trademark laws, trade secrets, software security measures, franchise and license agreements and nondisclosure agreements to protect our proprietary technology and software products.  We have registered service marks for the word mark ITEX®, as well “ITEX” used in connection with our logo design.  We intend to file additional service mark word and design applications for ITEX.  We seek to police the use of our marks and to oppose any infringement.  We have registered the internet domain name “ITEX.com” and other related domain names.

We cannot be certain that others will not develop substantially equivalent or superseding proprietary technology or be certain that equivalent products or services will not be marketed in competition with our products thereby substantially reducing the value our proprietary rights.  Furthermore, there can be no assurance that any confidentiality agreements between us and our employees or any license agreements with our brokers will provide meaningful protection of our proprietary information in the event of any unauthorized use or disclosure of such proprietary information.

Employees

As of July 31, 2010, we had 35 full-time, contract and temporary employees – 22 in our corporate headquarters and 11 in our corporate owned offices.  From time to time, we utilize independent consultants or contractors for technology support, marketing, sales and support, and accounting or administrative functions.  Our employees are not represented by any collective bargaining unit and we have never experienced a work stoppage.  We believe relations with our employees are good.

ITEM 1A.
RISK FACTORS

This Annual Report on Form 10-K contains statements that are forward-looking such as estimates, projections, statements relating to our business plans, objectives and expected operating results.  These statements are based on current expectations and assumptions that are subject to risks and uncertainties.  All statements that express expectations and projections with respect to future matters may be affected by changes in our strategic direction, as well as developments beyond our control.  We cannot assure you that our expectations will necessarily come to pass.  Actual results could differ materially because of issues and uncertainties such as those listed below, in the section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations”, Part II Item 7 and elsewhere in this report.  These factors, among others, may adversely impact and impair our business and should be considered in evaluating our financial outlook.

Our revenue growth and success is tied to the operations of our independent Broker Network, and as a result the loss of our brokers or the financial performance of our brokers can negatively impact our business

We service our member businesses primarily through our independent licensed broker and franchise network (individually, “broker”, together, the “Broker Network”) as well as through certain corporate-owned offices, and our financial success primarily depends on our brokers and the manner in which they operate and develop their offices.  We depend on the ability of our brokers to enroll new members, train them in the use of the Marketplace, grow our transactional volume by facilitating business among members, manage member relationships, provide members with information about ITEX products and services, and assure the payment of our  fees.  Brokers are independently owned and operated and have a contractual relationship with ITEX, typically for a renewable five-year term.  Our inability to renew a significant portion of these agreements on terms satisfactory to our broker and us could have a material adverse effect on our business, financial condition and results of operations.  Further, our brokers may not be successful in increasing the level of revenues generated compared to prior years, or even sustaining their own business activities, which depends on many factors, including the success of their marketing activities, control of expense levels, the employment and management of personnel, and being able to secure adequate financing to operate their businesses.  There can be no assurance that our brokers will be successful in adding members or increasing the volume of transactions through the Marketplace, or that if they do not renew their agreements or terminate operations we will be able to attract new brokers at rates sufficient to maintain a stable or growing revenue base.  If our brokers are unsuccessful in generating revenue, enrolling new members to equalize the attrition of members leaving the Marketplace, or if a significant number of brokers become financially distressed and terminate operations, our revenues could be reduced and our business operating results and financial condition may be materially adversely affected.

 
9

 

Future revenue growth remains uncertain and our operating results and profitability may decline

Although we seek to increase revenues through organic growth and the development of new revenue streams, we cannot assure you that our revenues will continue to increase in future quarters or future years.  We may be unable to continue to add revenue through acquisitions, either because of the absence of acquisition candidates, lack of financing, or unacceptable terms.  Other than extrapolating from historical data based on the size of the Marketplace, it is difficult for us to project the level of our revenues or earnings accurately.  We have approximately 28% recurring revenues.  We do not have an order backlog, and approximately 64% of our net revenues each quarter come from transactions during that quarter.  Our operating results in one or more future quarters may fall below the expectations of investors.

We cannot assure you that we can continue to be operated profitably, which depends on many factors, including the success of our development and expansion efforts, the control of expense levels and the success of our business activities.  We invest in marketing, broker and member support, technology and further development of our operating infrastructure. Some of this investment may entail long-term commitments. As a result, we may be unable to adjust our spending rapidly enough to compensate for any unexpected revenue shortfall, which may harm our profitability.  Growth rates for the barter industry are difficult to ascertain.  Despite our efforts to expand our revenues, we may not be successful.  We experience a certain amount of attrition from members leaving the Marketplace.  If new member enrollments do not continue or are insufficient to offset attrition, we will increasingly need to focus on keeping existing members active and increasing their activity level in order to maintain or grow our business.  We cannot assure you that this strategy would be successful to offset declining revenues or profits.

Our brokers could take actions that could harm our business, our reputation and adversely affect the ITEX Marketplace

Our agreements with our brokers require that they understand and comply with all laws and regulations applicable to their businesses, and operate in compliance with our Marketplace Rules.  Brokers are independently owned and operated and are not our employees, partners, or affiliates.  We set forth operational standards and guidelines; however, we have limited control over how our broker businesses are run.  Our brokers have individual business strategies and objectives, and may not operate their offices in a manner consistent with our philosophy and standards.  We cannot assure that our brokers will avoid actions that adversely affect the reputation of ITEX or the Marketplace.  Improper activity stemming from one broker can generate negative publicity which could adversely affect our entire Broker Network and the Marketplace.  Our image and reputation and the image and reputation of other brokers may suffer materially, and system-wide sales could significantly decline if our brokers do not operate their businesses according to our standards.  While we ultimately can take action to terminate brokers and franchisees that do not comply with the standards contained in our agreements, and even though we may implement compliance and monitoring functions, we may not be able to identify problems and take action quickly enough and, as a result, our image and reputation may suffer, causing our revenues or profitability to decline.  Further, the success and growth of our Broker Network depends on our maintaining a satisfactory working relationship with our existing brokers and attracting new brokers to our network.  Lawsuits and other disputes with our brokers could discourage our brokers from expanding their business or lead to negative publicity, which could discourage new brokers from entering our network or existing brokers from renewing their agreements, and could have a material adverse effect on our business, financial condition and results of operations.

 
10

 

We may be held responsible by members, third parties, regulators or courts for the actions of, or failures to act by, our brokers or their employees, which exposes us to possible adverse judgments,  other liabilities and negative publicity

From time to time we are subject to claims for the conduct of our brokers in situations where a broker has caused injury to a member as a result of a transaction in the Marketplace.  Third parties, regulators or courts may seek to hold us responsible for the actions or failures to act by our brokers or their employees.  Failure to comply with laws and regulations by our brokers, or litigation involving potential liability for broker activities could be costly and time consuming for us, divert management attention, result in increased costs of doing business, lead to adverse judgments, expose us to possible fines and negative publicity, or otherwise harm our business.

Failure to deal effectively with member disputes could result in costly litigation, damage our reputation and harm our business

ITEX faces risks with respect to transactional disputes between members of the Marketplace.   From time to time we receive complaints from members who may not have received the goods or services that they had purchased, concerning the quality of the goods or services, or who believe they have been defrauded by other members or ITEX brokers. We also receive complaints from sellers because a buyer has changed his or her mind and decided not to honor the contract to purchase the item.  While ITEX does, in some cases, as part of its transaction dispute resolution process reverse transactions, reduce or eliminate credit lines, suspend accounts, or take other measures with members who fail to fulfill their payment or delivery obligations to other members, the determination as to whether a transaction is reversed or how to resolve a specific dispute is made by ITEX in its sole discretion.  Measures we may take to resolve transactional disputes or combat risks of fraud have the potential to damage relations with our members or brokers or decrease transactional activity in the Marketplace by restricting the activities of certain members. Furthermore, negative publicity and member sentiment generated as a result of member complaints or fraudulent or deceptive conduct by members of our Marketplace could damage our reputation, or reduce our ability to attract new members or retain our current members.

We occasionally receive communications from members requesting reimbursement or threatening or commencing legal action against us if no reimbursement is made.  In addition, because we service our member businesses through our Broker Network, we are subject to claims and could potentially be found liable for the conduct of our brokers in a situation where that broker has caused injury to a member.  Litigation involving disputes between members and liability for broker actions could be costly and time consuming for us, divert management attention, result in increased costs of doing business, lead to adverse judgments, or otherwise harm our business. In addition, affected members may complain to regulatory agencies that could take action against us, including imposing fines or seeking injunctions.

 
11

 

Use of our services for illegal purposes could damage our reputation and harm our business

Our members, typically small businesses, actively market products and services through the  Marketplace and our website.  The law relating to the liability of providers of online services for the activities of users or members of their service is often the subject of litigation.  We may be unable to prevent our members from selling unlawful or stolen goods or unlawful services, or selling goods or services in an unlawful manner, and we could be subject to allegations of civil or criminal liability for unlawful activities carried out by users through our services.  It is possible that third parties, including government regulators and law enforcement officials, could allege that our services aid and abet certain violations of certain laws, for example, laws regarding the sale of counterfeit items, the fencing of stolen goods, selective distribution channel laws, and the sale of items outside of the U.S. that are regulated by U.S. export controls.

Although we have prohibited the listing of illegal goods and services and implemented other protective measures, we may be required to spend substantial resources to take additional protective measures or discontinue certain service offerings, any of which could harm our business.  Any costs incurred as a result of potential liability relating to the alleged or actual sale of unlawful goods or services could harm our business. In addition, negative media publicity relating to the listing or sale of unlawful goods and stolen goods using our services could damage our reputation, diminish the value of our brand names, and make members reluctant to use our services.

ITEX’s trade dollar currency is also susceptible to potentially illegal or improper uses.  Recent changes in law have increased the penalties for intermediaries providing payment services for certain illegal activities.  Despite measures taken by ITEX as administrator and as a third-party record-keeper to detect and lessen the risk of this kind of conduct, illegal activities could still be funded using ITEX dollars. Any resulting claims or liabilities could harm our business.

Our business is subject to online security risks, including security breaches and identity theft

We host confidential information as part of our client relationship management and transactional processing platform.  Our security measures may not detect or prevent security breaches that could harm our business.  Currently, a significant number of our members authorize us to bill their credit card accounts directly for fees charged by us.  We take a number of measures to ensure the security of our hardware and software systems and member and client information.  Advances in computer capabilities, new discoveries in the field of cryptography or other developments may result in the technology used by us to protect transaction data being breached or compromised.  Other large Internet companies have been the subject of sophisticated and highly targeted attacks on portions of their sites.  In addition, any party who is able to illicitly obtain a members’ password could access the members’ transaction data.  An increasing number of websites have reported breaches of their security.  Any compromise of our security could harm our reputation and, therefore, our business, and could result in a violation of applicable privacy and other laws.  In addition, a party that is able to circumvent our security measures could misappropriate proprietary information, cause interruption in our operations, damage our computers or those of our users, or otherwise damage our reputation and business. Under credit card rules and our contracts with our card processors, if there is a breach of credit card information that we store, we could be liable to the credit card issuing banks for their cost of issuing new cards and related expenses.  In addition, if we fail to follow credit card industry security standards, even if there is no compromise of customer information, we could incur significant fines or lose our ability to give customers the option of using credit cards to pay their fees.  If we were unable to accept credit cards, our business would be seriously damaged.

 
12

 

We continue to enhance our systems for data management and protection, and intrusion detection and prevention. However, our servers may be vulnerable to computer viruses, physical or electronic break-ins, and similar disruptions.  We may need to expend significant resources to protect against security breaches or to address problems caused by breaches.  Security breaches, including any breach by us or by parties with which we have commercial relationships that result in the unauthorized release of our members’ personal information, could damage our reputation and expose us to a risk of loss or litigation and possible liability.  Our insurance policies carry coverage limits which may not be adequate to reimburse us for losses caused by security breaches.

Unplanned system interruptions or system failures could harm our business and reputation

Any interruption in the availability of our transactional processing services due to hardware and operating system failures will reduce our revenues and profits.  Our revenue depends on members using our processing services.  Any unscheduled interruption in our services results in an immediate, and possibly substantial, loss of revenues.  Frequent or persistent interruptions in our services could cause current or potential members and our subscription-based clients to believe that our systems are unreliable, leading them to switch to our competitors or to avoid our websites or services, and could permanently harm our reputation.  In addition, we have entered into an agreement with a subscription-based service client that requires certain minimum performance standards, including standards regarding the availability and response time of our services.  If we fail to meet these standards, our customers could terminate their relationships with us and we could be subject to contractual monetary penalties.  Furthermore, any system failures could result in damage to our members’, clients’ or brokers’ businesses. These persons could seek compensation from us for their losses. Even if unsuccessful, this type of claim likely would be time-consuming and costly for us to address.

Although our systems have been designed around industry-standard architectures to reduce downtime in the event of outages or catastrophic occurrences, they remain vulnerable to damage or interruption from earthquakes, floods, fires, power loss, telecommunication failures, terrorist attacks, computer viruses, computer denial-of-service attacks, and similar events or disruptions.  Some of our systems are not fully redundant, and our disaster recovery planning may not be sufficient for all eventualities. Our systems are also subject to break-ins, sabotage, and intentional acts of vandalism.  Despite any precautions we may take, the occurrence of a natural disaster, a decision by any of our third-party hosting providers to close a facility we use without adequate notice for financial or other reasons, or other unanticipated problems at our hosting facilities could cause system interruptions, delays, and loss of critical data, and result in lengthy interruptions in our services.  Our business interruption insurance may not be sufficient to compensate us for losses that may result from interruptions in our service as a result of system failures.

Failure to comply with laws and regulations that protect our members’ personal and financial information could result in liability and harm our reputation

We store personal and financial information for members of the ITEX Marketplace and in connection with our subscription-based client service offerings.  Privacy concerns relating to the disclosure and safeguarding of personal and financial information have drawn increased attention from federal and state governments.  Federal and state law requires us to safeguard our members’ and clients’ financial information, including credit card information.  Although we have established security procedures to protect against identity theft and the theft of this personal and financial information, breaches of our privacy may occur. To the extent the measures we have implemented are breached or if there is an inappropriate disclosure of confidential or personal information or data, we may become subject to litigation or administrative sanctions, which could result in significant fines, penalties or damages and harm to our brand and reputation.  Even if we were not held liable, a security breach or inappropriate disclosure of confidential or personal information or data could harm our reputation.  In addition, we may be required to invest additional resources to protect us against damages caused by these actual or perceived disruptions or security breaches in the future.  Changes in these federal and state regulatory requirements could result in more stringent requirements and could result in a need to change our business practices.  Establishing systems and processes to achieve compliance with these new requirements may increase our costs and could have a material adverse effect on our business, financial condition and results of operations.

 
13

 

We have claims and lawsuits against us that may result in adverse outcomes

From time to time we are subject to a variety of claims and lawsuits. Adverse outcomes in one or more of these claims may result in significant monetary damages that could adversely affect our ability to conduct our business. Although management currently believes resolving all of these matters, individually or in the aggregate, will not have a material adverse impact on our financial statements, the litigation and other claims are subject to inherent uncertainties and management’s view of these matters may change in the future. A material adverse impact on our financial statements also could occur for the period in which the effect of an unfavorable final outcome becomes probable and reasonably estimable.

If we lose the services of our chief executive officer, our business could suffer

Our performance depends substantially on the continued services of our Chief Executive Officer, Steven White.  Mr. White also currently fills the executive positions of Interim Chief Financial Officer and Chief Accounting Officer.  Our board places heavy reliance on Mr. White’s experience and management skills.  We have not entered into a formal employment agreement with Mr. White, other than an agreement to receive a payment in connection with a “change of control,” as defined in the agreement.    We do not carry key man life insurance to insure the business in the event of Mr. White’s death.  If we were to lose the services of Mr. White, we could face substantial difficulty in hiring a qualified successor or successors, and could experience a loss in performance while any successor obtains the necessary training and experience.  In addition, in connection with a management transition we may need to attract, train, retain and motivate additional financial, technical, managerial, marketing or support personnel.  We face the risk that if we are unable to attract and integrate new personnel, or retain and motivate existing personnel, our business, financial condition and results of operations will be adversely affected.

Alliances, mergers and acquisitions could result in operating difficulties, dilution and other harmful consequences

We have acquired four businesses since 2005.  We expect to continue to evaluate and consider other potential strategic transactions, including business combinations, acquisitions and dispositions of businesses, technologies, services, products and other assets and strategic investments.  At any given time we may be engaged in discussions or negotiations with respect to one or more of these types of transactions.  Any of these transactions could be material to our financial condition and results of operations.  The process of integrating an acquired company, business or technology may create unforeseen operating difficulties and expenditures and is risky.  The areas where we may face difficulties include:
 
 
Diversion of management time, as well as a shift of focus from operating the businesses to challenges related to integration and administration;
 
 
Challenges associated with integrating employees from the acquired company into the acquiring organization.  These may include declining employee morale and retention issues resulting from changes in, or acceleration of, compensation, or changes in management, reporting relationships, future prospects, or the direction of the business;
 
 
14

 

 
The need to integrate each company’s accounting, management, information, human resource and other administrative systems to permit effective management, and the lack of control if such integration is delayed or not implemented;
 
 
The need to implement controls, procedures and policies appropriate for a public company at companies that prior to acquisition had lacked such controls, procedures and policies;
 
 
The need to transition operations, members, and customers onto our existing platforms; and
 
 
Liability for activities of the acquired company before the acquisition, including violations of laws, rules and regulations, commercial disputes, tax liabilities and other known and unknown liabilities.
 
The expected benefit of any of these strategic relationships may not materialize and the cost of these efforts may negatively impact our financial results.  Future alliances, mergers or acquisitions or dispositions could result in potentially dilutive issuances of our equity securities, the expenditure of our cash or the incurrence of debt, contingent liabilities or amortization expenses, or write-offs of goodwill, any of which could adversely affect our results of operations and dilute the economic and voting rights of our stockholders.  Future acquisitions may require us to obtain additional equity or debt financing, which may not be available on favorable terms or at all.

We may need additional financing; current funds may be insufficient to finance our plans for growth or our operations

Although we believe that our financial condition is stable and that our cash balances and operating cash flows provide adequate resources to fund our ongoing operating requirements, we have limited funds and may have contractual obligations in the future.  Our existing working capital may not be sufficient to allow us to execute our business plan as fast as we would like or may not be sufficient to take full advantage of all available strategic opportunities.  We believe our current core operations reflect a scalable business strategy, which will allow our business model to be executed with limited outside financing.  However, we also may expand our operations, enter into a strategic transaction, or acquire competitors or other business to business enterprises.  We have a line of credit with our primary banking institution, which will provide additional reserve capacity for general corporate and working capital purposes, and if necessary, enable us to make certain expenditures related to the growth and expansion of our business model.  However, if adequate capital were not available or were not available on acceptable terms at a time when we needed it, our ability to execute our business plans, develop or enhance our services, make acquisitions or respond to competitive pressures would be significantly impaired.  Further, we cannot assure you that we will be able to implement various financing alternatives or otherwise obtain required working capital if needed or desired.

We are dependent on the value of foreign currency.

We transact business in Canadian dollars as well as U.S. dollars.  Revenues denominated in Canadian dollars comprised 7.0% and 6.6% in the years ended July 31, 2010 and 2009, respectively.  While foreign currency exchange fluctuations are not believed to materially adversely affect our operations at this time, changes in the relation of the Canadian dollar to the U.S. dollar could continue to affect our revenues, cost of sales, operating margins and result in exchange losses.

 
15

 

If we fail to maintain an effective system of internal controls, we may not be able to detect fraud or report our financial results accurately, which could result in a loss of investor confidence in our financial reports and have an adverse effect on our stock price

Effective internal controls are necessary for us to provide reliable financial reports and to detect and prevent fraud.  We periodically assess our system of internal controls to review their effectiveness and identify potential areas of improvement.  These assessments may conclude that enhancements, modifications or changes to our system of internal controls are necessary.  For example, in the third quarter of fiscal 2010, an ITEX broker sold a large number of computers which he was unable to fulfill, resulting in a number of transaction reversals.  We determined that we did not have an adequate process level control in place to prevent the recording of serial orders that in the aggregate are large or unusual and which may not be fulfilled.  Performing assessments of internal controls, implementing necessary changes, and maintaining an effective internal controls process is expensive and requires considerable management attention.  Internal control systems are designed in part upon assumptions about the likelihood of future events, and all such systems, however well designed and operated, can provide only reasonable, and not absolute, assurance that the objectives of the system are met.  We face the risk that the design of our controls and procedures may prove to be inadequate or that our controls and procedures may be circumvented, thereby causing delays in detection of errors or inaccuracies in data and information.  It is possible that any lapses in the effective operations of controls and procedures could materially affect earnings, that we could suffer losses, that we could be subject to costly litigation, that investors could lose confidence in our reported financial information and our reputation, and that our operating results could be harmed, which could have a negative effect on the trading price of our common stock.

Pursuant to Section 404 of the Sarbanes-Oxley Act of 2002, we must certify the effectiveness of our internal controls over financial reporting annually.  If we are unable to assert that our internal control over financial reporting is effective for a particular year (or if our auditors are unable to attest that we have maintained, in all material respects, effective internal controls), we could lose investor confidence in the accuracy and completeness of our financial reports.  That could adversely affect our competitive position in our business, and the market price for our common stock.
 
ITEM 1B.
UNRESOLVED STAFF COMMENTS

None

ITEM 2.
PROPERTIES

Our corporate and administrative headquarters offices are located in Bellevue, Washington.  We lease properties in the following locations that are utilized by our sales and marketing, and general and administrative personnel:

 
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Area leased
   
Monthly
   
Location 
 
(sq. feet)
   
rent
 
Lease expiration 
                   
Bellevue, Washington
   
7,035
   
$
12,898
 
April 30, 2015
Solon, Ohio (1)
   
1,250
     
1,403
 
May 31, 2011
Oakbrook Terrace, Illinois (1)(2)
   
5,086
     
9,324
 
October 31, 2011
 
(1)
This facility is utilized for a corporate owned office.

(2)
We entered into this lease as part of the acquisition of Intagio media assets (refer to “Overview” included in “Management’s Discussion and Analysis of Financial Condition and Results of Operations”, Part II Item 7.)

We believe that our current facilities are adequate and suitable for their current use, and that all of the leased space and all property maintained within are adequately insured.  For additional information regarding our obligations under leases, refer to Note 8 ― “Commitments” included in the “Notes to Consolidated Financial Statements”, Item 8 – Financial Statements.
 
ITEM 3.
LEGAL PROCEEDINGS

For information regarding legal proceedings, refer to Note 10Legal Proceedings included in the Notes to Consolidated Financial Statements”, Item 8 – Financial Statements.

PART II

ITEM 5.
MARKET FOR COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.

Market Information

Our common stock trades on the OTC Bulletin Board under the symbol “ITEX.OB” The range of high and low bid prices for our common stock for each quarter during the two most recent years is as follows:

Fiscal Year Ended July 31,
 
2010
   
2009
 
   
High
   
Low
   
High
   
Low
 
First Quarter
  $ 3.75     $ 1.25     $ 4.25     $ 1.75  
Second Quarter
  $ 4.15     $ 2.25     $ 2.75     $ 1.10  
Third Quarter
  $ 4.55     $ 1.90     $ 3.00     $ 1.10  
Fourth Quarter
  $ 4.75     $ 3.67     $ 3.50     $ 1.25  

This table reflects the range of high and low bid prices for our common stock during the indicated periods, as published by the OTC Bulletin Board.  The quotations merely reflect the prices at which transactions were proposed and do not necessarily represent actual transactions.  Prices do not include retail markup, markdown or commissions.

 
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There were 619 holders of record of our common stock as of July 31, 2010.  Most shares of our common stock are held by brokers and other institutions on behalf of shareholders.

During the fourth quarter, the board declared and paid the Company’s first cash dividend in the amount of 2.5 cents per share.  In subsequent quarters, the Company intends to pay dividends of 2.5 cents per share, or 10 cents per share annually.

Purchases of Equity Securities by the Issuer and Affiliated Purchasers

The following table provides information about our purchases or any affiliated purchaser during the three-months ended July 31, 2010 of equity securities that are registered by us pursuant to Section 12 of the Exchange Act.

   
(a)
   
(b)
   
(c)
   
(d)
 
Period
 
Total Number of
Shares Purchased
   
Average Price Paid
per Share
   
Total Number of Shares
Purchased as Part of
Publicly Announced Plans
or Programs
   
Maximum Number (or
Approximate Dollar
Value) of Shares that
May Yet Be Purchased
Under the Plans or
Programs (2)
 
5/01/10 - 5/31/10
    276     $ 7.50 (1)     -       -  
6/01/10 – 6/30/10
    -       -       -       -  
7/01/10 - 7/31/10
    -       -       -     $ 1,981,000  

(1)
Represents fractional shares purchased in connection with the 1-for-5 reverse stock split completed on May 3, 2010.

(2)
Amounts shown in this column reflect amounts remaining under the $2.0 million stock repurchase program, authorized by the Board of Directors and announced on March 9, 2010.  The program authorizes the repurchase of shares in open market purchases or privately negotiated transactions, has no expiration date and may be modified or discontinued by the Board of Directors at any time.

ITEM 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion is provided as a supplement to the accompanying consolidated financial statements and notes (refer to Item 8 – Financial Statements) and is intended to help provide information we believe is relevant to an assessment and understanding of our results of operations and financial condition.  In addition to our consolidated financial statements and notes, it should be read in conjunction the section entitled “Risk Factors” (refer to Part I Item 1A) and the cautionary statement regarding forward-looking information on page 1.

 
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OVERVIEW

ITEX, The Membership Trading CommunitySM, is a leading exchange for cashless business transactions across North America (the “Marketplace”).  We service our member businesses through our independent licensed brokers and franchise network (individually, “broker” and together, the “Broker Network”) in the United States and Canada.  Our business services and payment systems enable approximately 24 thousand member businesses (our “members”) to trade goods and services without exchanging cash.  These products and services are instead exchanged for ITEX dollars which can only be redeemed in the Marketplace (“ITEX dollars”).  We administer the Marketplace and act as a third-party record-keeper for our members’ transactions.  We generate revenue by charging members percentage-based transaction fees, association fees, and other fees assessed in United States dollars and Canadian dollars where applicable (collectively and as reported on our financial statements, “USD” or “Cash”).

For each calendar year, we divide our operations into 13 four-week billing and commission cycles always ending on a Thursday (“operating cycle”).  For financial statement purposes, our fiscal year is from August 1 to July 31 (“year”, “2010” for August 1, 2009 to July 31, 2010, “2009” for August 1, 2008 to July 31, 2009).  Our fourth quarter is the three-month period from May 1, 2010 to July 31, 2010 (“fourth quarter”).  We report our results as of the last day of each calendar month (“accounting cycle”). The timing of billing and collection activities after the end of the billing cycle does not correspond with the end of the accounting period, therefore this timing difference results in the fluctuations of the balances of cash, accounts receivable, commissions payable and accrued commissions on the consolidated balance sheet and consolidated statement of cash flows.

Each operating cycle we generally charge our members association fees of $20 USD ($260 USD annually) and $10 ITEX dollars ($130 ITEX dollars annually).  We also charge transaction fees in USD from both the buyer and seller computed as a percentage of the ITEX dollar value of the transaction.

The following summarizes our operational and financial highlights for the year and our outlook (in thousands except per share data):

·
Comparative Results.  For the year ended July 31, 2010, as compared to the year ended July 31, 2009, our revenue increased by $423, or 3%, from $16,502 to $16,925 and our income from operations increased by $647, or 63%, from $1,027 to $1,674.

·
Revenue Sources.  Our increase in revenues for the year ended July 31, 2010 was attributable to our relatively new media and web services revenue streams.  In August 2008, we acquired certain assets of a media services company, and launched ITEX Media Services.  In 2009, we began offering subscription-based rights to our proprietary online broker and client relationship management platform.  Under two web services agreements, ITEX hosts the web interface, client relationship management platform and is responsible for all transactional processing.  Revenues from media and web services represented 5% and 1% of our total revenues for the years ended 2010 and 2009, respectively.

Revenue from our core business was down less than 2% for the year ended July 31, 2010  when compared to the corresponding 2009 period.  Our primary customers are small businesses with less than ten employees.  We believe this segment of the business community is more vulnerable than larger companies in a difficult economic environment, with strained or insufficient cash flow being a major impediment to growth.  As the economy gains momentum we may see our member businesses improve, however we cannot predict increases in our Marketplace transaction volume.

 
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·
Corporate-owned Offices.  The ITEX system is currently approximately 96% broker managed and 4% corporate operated.  As a general operating philosophy, we depend on the ability of our brokers to enroll new members, train them in the use of the Marketplace, grow our transactional volume by facilitating business among members, manage member relationships, provide members with information about ITEX products and services, and assure the payment of our dues and fees.  Our broker model requires less capital investment and lower operating expenses than if we operated all of the offices in our network directly.  From time to time, we complement our Broker Network with a few corporate-owned locations, acquired either as a result of business acquisitions or as a result of ensuring the orderly transition of broker locations.  Part of our strategy when we acquire exchange members, is to incubate the asset with corporate staff, flush out non-performing members, synchronize fee plans, and then distribute members to existing franchisees or spin off members to new franchises.  The result is a wider member base, managed by new franchisees, and a member list asset that continues to be owned by ITEX.

During the year ended July 31, 2010, we reflected a gain of $99 due to the sale of a San Francisco corporate-owned office, absorbed a loss of $3 from the disposition of fixed assets and a loss of $255 from a default on a note receivable by a broker acquired as a result of a previous office sale.  In January 2010, we exercised our step-in rights and are currently managing this location as a corporate-owned office.  We expect to sell the management rights to this office within the next year, which will generate a gain to be reflected in a subsequent reporting period.
 
·
Revenue Growth.  Although we seek to increase revenues through organic growth and the development of new revenue sources, the primary driver of revenue growth in recent years has been through our business acquisitions.  However, acquisitions are intermittent and cannot be relied upon as a future source of revenue growth, either because of the absence of acquisition candidates, lack of financing, or unacceptable terms.  We have approximately 28% recurring revenues from association fees.  Approximately two-thirds of our net revenues each quarter come from transactions during that quarter.  At a minimum, the expansion of our membership base will increase our recurring revenues. We continue to seek to increase our revenue by:
 
 
·
enhancing our internet applications and web services;
 
·
marketing the benefits of participation in the Marketplace;
 
·
minimizing the barriers to join the Marketplace; and
 
·
adding new brokers.

We believe one barrier to joining the ITEX Marketplace has been the assessment by brokers of an initial enrollment fee to prospective members.  To minimize this barrier, ITEX began phasing in free online enrollment registrations in 2007.  Over time, the free registration of new members has become more generally accepted by the Broker Network, although not all enrollment fees have been eliminated.

In fiscal 2010, our national advertising campaign emphasized the benefits of participation in the ITEX Marketplace.  We were able to utilize advertising credits obtained in a business acquisition in August 2008 for the ad placements.  We anticipate continuing our advertising efforts throughout 2011.

Adding new brokers is an important component of our overall growth plans, and we are increasing our franchise recruiting efforts.  One recruitment program which has achieved some success is our Broker Mentor program, in which existing brokers recruit prospective brokers and provide ongoing training to the prospective broker until certain performance thresholds are met.  Upon meeting the performance thresholds, the prospective broker is offered a franchise for a reduced fee of $5 from our standard franchise fee of $20.  The mentoring broker receives a 5% commission override on the cash collected per cycle by the new broker.  We added four new brokers in 2010 as a result of this initiative.

 
20

 

We continually enhance our internet applications and web services to make our online services more user friendly for prospects, members, and brokers, and  to create confidence in the Marketplace.  We are in the process of upgrading our payment processing and team software with .NET technologies, scheduled for completion late next year.  We reworked and launched our new user interface for www.itex.com in June 2010, with more tools and better search functionality for our members and brokers.  In addition, we have expanded our production and co-location facilities.  We seek to support our Broker Network in various ways to add to their productivity and efficiency, including encouraging the use of current technology products and services.  In a recent initiative, we provided new desktop computers, software and monitors to brokers who meet established eligibility requirements, as well as to our corporate offices, replacing models that were several years old.  Our company PC infrastructure was standardized on Dell™ products and Microsoft™ software in late 2004.  We purchased approximately 158 computer systems, standardized on Dell desktops and notebooks, with software that included Microsoft Windows 7 and Office 2010.  We expensed $129 during the fiscal year 2010 for these computer equipment and software upgrades.

·
Geographical expansion. We have acquired four businesses since 2005.  The acquisitions have contributed to our member counts and revenue and allowed us to expand the breadth of our network by opening offices in several geographic areas in which the ITEX presence was previously weak or nonexistent. In addition we removed competitors from our industry, strengthening our brand.   Part of our strategy when we acquire exchange members is to distribute members to existing franchisees or spin off to new franchises. The result is a wider member base, managed by new franchisees. We continue to evaluate and consider other potential strategic transactions, if and when such opportunities arise.

·
Financial Position.  Our financial condition and balance sheet remained strong at July  31, 2010, with cash and cash equivalents of $5,169 compared to $2,557 at the same period in 2009.  We paid off our business acquisition debt during 2009, and eliminated the associated interest expense.  Our net cash flows provided by operating activities were $2,536 for the year ended July 31, 2010, compared to $2,875 for the corresponding period the previous year.  The decrease is primarily due to the receipt of $350 in 2009 for a five-year web services license. We intend to continue to strengthen our business model, which has the ability to generate consistent, strong cash flows with low capital expenditure requirements.  We seek to maintain an ample liquidity cushion, while returning cash to our shareholders.  On May 11, 2010, the board declared ITEX’s first ever cash dividend in the amount of 2.5 cents per share, which was paid on June 30, 2010.    We expect cash will be sufficient for comparable dividends to be paid on a quarterly basis, an expenditure of about $90 per quarter. We also initiated a $2,000 stock repurchase plan during the year.

 
21

 

RESULTS OF OPERATIONS (in thousands except per share amounts unless otherwise indicated)
 
Condensed Results

   
Year Ended July 31,
 
   
2010
   
2009
 
             
Revenue
  $ 16,925     $ 16,502  
                 
Cost of marketplace revenue
  $ 10,777     $ 10,481  
Operating expenses
    4,474       4,994  
Income from operations
    1,674       1,027  
                 
Other income
    (117 )     1  
Income before income taxes
    1,557       1,028  
                 
Income tax expense (benefit)
    611       421  
Net income
  $ 946     $ 607  
                 
Net income per common share:
               
Basic
  $ 0.26     $ 0.17  
Diluted
  $ 0.26     $ 0.17  
                 
Average common and equivalent share:
               
Basic
    3,572       3,564  
Diluted
    3,577       3,565  

Year ended July 31, 2010 and 2009.  Marketplace and other revenue for the year ended July 31, 2010, increased $423 or 3% to $16,925 from $16,502 during the prior year.  We attribute this increase primarily to a $661 increase in our Other revenue. During 2010 we reflected a full year of revenue from web services compared to just two quarters of web services revenue in 2009.  In addition, we increased the level of services provided under one of our web services agreements which resulted in increased revenue.

Association revenue increased $116 or 3% to $4,741 from $4,625. The association revenue increase was due to more members in the ITEX Marketplace. Transaction revenue decreased $221 or 2% to $10,873 from $11,094. The transaction revenue decrease was due to lower transaction volume in the Marketplace in 2010 when compared to 2009.

Income before income taxes for the year ended July 31, 2010 was $1,557, an increase of $529 or 51% from income before income taxes in 2009 of $1,028.  We attribute this increase primarily to the $423 increase in revenues, which after cost of marketplace revenue expenses resulted in a $127 increase in income before taxes.  In addition, there was a $357 decrease in SG&A expenses in 2010 and a decrease in depreciation and amortization expense of $118.

Earnings per share increased by $0.09 to $0.26 per share for the year ended July 31, 2010, from $0.17 per share for the year ended July 31, 2009.

Web Services

We expanded our investment in information technology personnel and network infrastructure in support of our new subscription-based service offerings.  In February 2009, we began offering third-party subscription rights to our proprietary online broker and client relationship management platform to companies whose business model will be enhanced by using a digital currency.   Our fees include a one-time subscription fee in addition to a percentage of the gross merchandise value (GMV) of transactional activity hosted by the platform. As of July 31, 2010 we have a total of $264 of deferred revenue derived from web services reflected on our balance sheet, of which $77 is included in current liabilities – deferred revenue and $187 is included in other long-term liabilities.

 
22

 
 
Selected Quarterly Financial Results

Year ended July 31, 2010
 
First
Quarter
   
Second
Quarter
   
Third
Quarter
   
Fourth
Quarter
   
Total
 
                               
Revenue
  $ 3,924     $ 4,537     $ 4,158     $ 4,306     $ 16,925  
                                         
Income from operations
  $ 340     $ 526     $ 421     $ 387     $ 1,674  
                                         
Net cash flows from operating activities
  $ 433     $ 462     $ 548     $ 1,093     $ 2,536  
                                         
Total stockholders' equity
  $ 14,271     $ 14,460     $ 14,722     $ 14,869     $ 14,869  

Year ended July 31, 2009
 
First
Quarter
   
Second
Quarter
   
Third
Quarter
   
Fourth
Quarter
   
Total
 
                               
Revenue
  $ 3,899     $ 4,365     $ 3,981     $ 4,257     $ 16,502  
                                         
Income from operations
  $ 22     $ 235     $ 344     $ 426     $ 1,027  
                                         
Net cash flows from operating activities
  $ 706     $ 481     $ 348     $ 1,340     $ 2,875  
                                         
Total stockholders' equity
  $ 13,381     $ 13,538     $ 13,756     $ 13,981     $ 13,981  
 
23

 
Revenue, Costs and Expenses

The following table summarizes our selected consolidated financial information for the years ended July 31, 2010 and 2009, with amounts expressed as a percentage of total revenues:

   
Years Ended July 31,
 
   
2010
   
2009
 
   
Amount
   
Percent of
Revenue
   
Amount
   
Percent of
Revenue
 
                         
Revenue:
                       
Marketplace revenue and other revenue
  $ 16,925       100 %   $ 16,502       100 %
                                 
Costs and expenses:
                               
Cost of Marketplace revenue
    10,777       64 %     10,481       64 %
Salaries, wages and employee benefits
    1,850       11 %     1,895       11 %
Selling, general and administrative
    1,980       12 %     2,337       14 %
Depreciation and amortization
    644       4 %     762       5 %
      15,251       91 %     15,475       94 %
                                 
Income from operations
    1,674       10 %     1,027       6 %
Other income, net
    (117 )     -1 %     1       0 %
                                 
Income before income taxes
    1,557       9 %     1,028       6 %
                                 
Income tax expense (benefit)
    611       4 %     421       3 %
                                 
Net income
  $ 946       5 %   $ 607       3 %
 
Revenue
 
Revenue consists of Marketplace transaction fees, association fees and other revenue net of revenue adjustments for both broker offices and corporate-owned offices.  Revenue also includes ITEX dollar revenue.  The following are the components of revenue that are included in the consolidated statements of income:

   
Year Ended July 31,
 
   
2010
   
Percent
change
from 2009
   
2009
 
Broker offices:
                 
Association fees
  $ 4,485       4 %   $ 4,300  
Transaction fees
    10,278       0 %     10,269  
Other revenue
    1,149       135 %     488  
                         
Corporate owned offices:
                       
Association fees
    256       -21 %     325  
Transaction fees
    595       -28 %     825  
Other revenue
    23       -26 %     31  
                         
Revenue
  $ 16,786       3 %   $ 16,238  
                         
ITEX dollar revenue
  $ 139       -47 %   $ 264  
                         
Total revenue
  $ 16,925       3 %   $ 16,502  

 
24

 

Year ended July 31, 2010 and 2009.  Revenue increased by $423 or 3% for the year ended July 31, 2010 compared to 2009.  We attribute this increase primarily to a $653 net increase in our 2010 other revenue which is primarily composed of web services revenue. In addition, broker office association fees increased 4% to $4,485, from $4,300, as a result of more members in the Marketplace. Transaction fees from broker offices were relatively similar for the comparable periods. Corporate-owned offices association fee and transaction fee revenue decreased as one of the corporate owned offices was sold in October 2009.

The increase in other revenue is primarily related to continued progress in our web services revenue initiatives which began on February 12, 2009, when we granted a media services company a limited, non-exclusive right to use ITEX’s proprietary online broker and client relationship management platform, including billing functionality, data analysis and other offerings, as well as ITEX’s related hosting services. This was followed by a second subscription-based agreement in May 2009.  Our fees include a one-time subscription fee in addition to support services provided and a percentage of the gross merchandise value (GMV) of transactional activity hosted by the platform. The revenue generated from platform subscription, support and consulting fees resulting from these arrangements amounted to $715 and $112 for the years ended July 31, 2010 and 2009, respectively.

ITEX Dollar Revenue

As described in notes to our consolidated financial statements, we receive ITEX dollars from members’ transaction and association fees, and, to a lesser extent, from other member fees.  ITEX dollars earned from members are later used by us as a method of payment in revenue sharing and incentive arrangements with our Broker Network, including co-op advertising, as well as for certain general corporate expenses. ITEX dollars are only usable in our Marketplace.

We take extensive measures to maintain the integrity of our role in the Marketplace economy, and to protect against the misuse or misappropriation of ITEX dollars.  For example:
 
 
·
All ITEX dollar purchases for corporate purposes are approved by senior management.
 
 
·
We do not sell or purchase ITEX dollars for USD.

We spend ITEX dollars in the Marketplace for our corporate needs. As discussed in Note 1 to our consolidated financial statements, we record ITEX dollar revenue in the amounts equal to expenses we incurred and paid for in ITEX dollars, resulting in a net effect of $0 on the operating and net income line. We recorded $139 and $264 as ITEX dollar revenue for the years ended July 31, 2010 and 2009, respectively.

The corresponding ITEX dollar expenses in the year ending July 31, 2010 were for printing, outside services and miscellaneous expenses.  We will continue to utilize ITEX dollars for our corporate purposes in future periods.
 
Cost of Marketplace revenue
 
Cost of Marketplace revenue consists of commissions paid to brokers, salaries and employee benefits of our corporate owned offices, payment of processing fees and other expenses directly correlated to Marketplace revenue.  The following are the main components of cost of Marketplace revenue that are included in the consolidated statements of income:

 
25

 

   
Year Ended July 31,
 
   
2010
   
Percent
change
from 2009
   
2009
 
Association fee commissions
  $ 1,672       5 %   $ 1,599  
Transaction fee commissions
    7,705       0 %     7,736  
                         
Corporate owned office salaries, wages, employee benefits, and independent contractor expenses
    835       2 %     820  
Other Marketplace expenses
    459       57 %     292  
Media costs - Ad Credits
    106       212 %     34  
                         
    $ 10,777       3 %   $ 10,481  
                         
Costs of Marketplace revenue as a percentage of total revenue
    64 %             64 %
 
Year ended July 31, 2010 and 2009.  Costs of Marketplace revenue for the year ended  2010, as compared to the year ended 2009, increased by $296, or 3%. The overall increase in costs of revenue for association and transaction fee commissions corresponds to the sale of a corporate owned office in Ocotober 2009.  Costs of Marketplace revenue as a percentage of total revenue remained at 64% for the years ended 2010 and 2009, respectively.

Transaction fee commissions decreased by $31, or 0% for the year ended 2010, as compared to  2009.  Transaction fee commissions will generally increase or decrease at a similar percentage as the increase or decrease in transaction revenue.

Association fee commissions increased by $73, or 5% for the year ended  2010 as compared to 2009. The increase in commissions was in line with the corresponding 4% increase in association revenue for the same period.

Corporate-owned office costs consist of compensation and operating expenses.  Our corporate- owned office costs increased by $15 or 2% for the year ended 2010, as compared to the year ended 2009. The net increase is due to the hiring of additional employees to staff the corporate offices, which offset somewhat the sale of our San Francisco corporate-owned office in October of 2009.

Other Marketplace expenses consist of miscellaneous Marketplace related expenses such as nationwide and local marketing expenditures and credit card processing fees, along with other commissions not associated with association or transaction revenue.  Other Marketplace expenses increased by $167, or 57% for the year ended 2010 as compared to 2009. The primary increase is due to $129 of expense during 2010 for computer equipment and software upgrades that were awarded to brokers that met established eligibility requirements.

Media costs–Ad credits consist of the cost of media ad credits utilized that have been sold to ITEX members. Media costs–Ad credits increased by $72, or 212% for the year ended 2010 as compared to 2009. The primary increase is due to increased utilization of the ad credits for ITEX members and moving $36 into ad credit suppliers member account during 2010.
 
26

 
The following shows the commissions and corporate owned office costs separately as a percent of their related revenue:
   
Year Ended July 31,
 
   
2010
   
% of
Related
Revenue
 
2009
   
% of
Related
Revenue
 
Association fee commissions
  $ 1,672       37
%  
$ 1,599       37 %
Transaction fee commissions
  $ 7,705       75
%
$ 7,736       75 %
Corporate owned office salaries, wages, employee benefits, and independent contractor expenses
  $ 835       92
%
$ 820       69 %

Corporate-owned office salaries, wages and employee benefits increased from 69% of corporate- owned store revenue in the period ending July 31, 2009, to 92% for the period ending July 31, 2010.  The increase in percentage of related revenue is primarily due to a decrease in revenue from corporate-owned stores in the 2010 year as we sold the San Francisco corporate owned store in the first quarter of the 2010 year. We also added headcount in 2010 in order to manage the web services related revenue, which is reflected in the increased expense.

Corporate Salaries, Wages and Employee Benefits

Corporate salaries, wages and employee benefits include expenses for employee salaries and wages, payroll taxes, 401(k); payroll related insurance, healthcare benefits, recruiting costs, temporary services and other personnel-related items. Comparative results are as follows:

   
Year Ended July 31,
 
   
2010
   
Percent
change
from 2009
 
2009
 
Corporate salaries, wages and employee benefits
  $ 1,850       -2
%  
$ 1,895  
Percentage of revenue
    11 %           11 %
 
Year ended July 31, 2010 and 2009. Corporate salaries, wages and employee benefits expenses decreased by $45 or 2% for the year ended 2010, as compared to the year ended 2009. The decrease in compensation-related costs for the year is primarily due to $31 in recruiting fees incurred only in 2009, a $26 decrease in stock-based compensation and a reduction of $61 in 401(k) matching expenses. These decreases were offset somewhat by increases of $76 in wages and $45 less of salary costs allocated to cost of revenue.

Selling, General and Administrative Expenses

Selling, general and administrative expenses include consulting, legal and professional services, as well as expenses for rent and utilities, marketing, insurance, bad debts, sales tax and other taxes, and other costs. Comparative results are as follows:

 
27

 
 
   
Year Ended July 31,
 
   
2010
   
Percent
change
from 2009
 
2009
 
Selling, general and administrative expenses
  $ 1,980       -15
%  
$ 2,337  
Percentage of revenue
    12 %           14 %

Year ended July 31, 2010 and 2009. Selling, general and administrative expenses decreased by $357 or 15% for the year ended 2010 as compared to the year ended 2009. The decrease is due primarily to a $187 decrease in investor relations and financial advisory expenses. In the last three months of fiscal 2008 and the first three months of fiscal 2009, we retained an investment bank along with an investor relations firm. Both of those agreements ended in 2009.  In addition, $91 more of SG&A was transferred to Costs of Marketplace than in 2009 for supplies, and other office expenses were $119 less primarily due to $95 less ITEX dollars being utilized for corporate purposes in 2010 as compared to 2009. Some of the decrease for 2010 was offset by a $38 increase in legal expenses.

Depreciation and Amortization

Depreciation and amortization expenses include depreciation on our fixed assets and amortization of our intangible assets. Comparative results are as follows:
   
Year Ended July 31,
 
   
2010
   
Percent
change
from 2009
 
2009
 
Depreciation and amortization
  $ 644       -15
%  
$ 762  
Percentage of revenue
    4 %           5 %

Year ended July 31, 2010 and 2009.  Depreciation and amortization decreased by $118, or 15% for the year ended 2010 as compared to the year ended 2009. The primary reason for the decrease is that a non- compete agreement was fully amortized in 2009 and there was no corresponding amortization for this asset in 2010. In addition, there were no material additions of property and equipment or intangible assets in 2010 which resulted in a decreased amount of depreciation and amortization as assets became fully depreciated.

Other Income (expense)

Other income (expense) includes interest received on notes receivable and promissory notes, offsetting interest expense on notes payable and certain one-time gains and losses.  It includes interest expense for the 2009 year from our two notes payable to Intagio resulting primarily from business acquisitions originated in August 2007 and August 2008. Both notes have been paid in full as of July 31, 2010. The interest income is derived primarily from our notes receivable for corporate office sales:

 
28

 

   
Year Ended July 31,
 
   
2010
   
Percent
change
from 2009
   
2009
 
Interest income
  $ 42       -36 %   $ 66  
Interest expense
  $ -             $ (35 )
   Interest income, net
  $ 42             $ 31  
                         
Gain/(Loss) on sale of assets
  $ 96       -420 %   $ (30 )
Default on Seattle Note
  $ (255 )           $ -  
   Other income / (expense)
  $ (117 )           $ 1  
                         
Other income/(expense), as a percentage of revenue
    -1 %             0 %

Year ended July 31, 2010 and 2009.  Other income (expense) decreased by $118 for the year ended 2010 as compared to the year ended 2009. Other income (expense) for the year ended 2010 includes a gain on a sale of $99 due to the sale of the San Francisco corporate owned office in October 2009. Also included is a loss of $3 on the disposition of fixed assets and a $255 loss representing the principal amount due on a note originating from the November 2003 sale of the Seattle corporate-owned office to a broker. The original amount of the Note was $450. In January of 2010, we exercised our step-in rights and are currently managing the Seattle office as a corporate-owned office.   The note balance was declared to be in default resulting in the recognition of the $255 loss.

We expect to sell the management rights to this office within the next year, which will most likely result in a new note receivable along with generating a gain on sale of assets.

The interest income is derived primarily from our notes receivable for corporate office sales. During 2004, we sold five corporate-owned offices to our brokers. During fiscal 2008, we sold to certain brokers three regional offices obtained from Intagio in August 2007 and in October 2009, we sold the San Francisco, CA corporate-owned office. As a result of the San Francisco office sale, a new corporate office notes receivable was originated in the amount of $175. The notes receivable are repaid in installments. The installment payments for the various notes receivable end between 2010 and 2017. Interest income declines as the notes receivable are being repaid by the borrowers.

Recoverability of Deferred Tax Assets

Deferred tax assets on our balance sheet primarily include federal and state net operating loss carry forwards (collectively “NOLs”) which are expected to result in future tax benefits.  Realization of these NOLs assumes that we will be able to generate sufficient future taxable income to realize these assets.  Deferred tax assets also include temporary differences between the financial reporting basis and the income tax basis of our assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled.  In 2010 and 2009, respectively, we utilized $1,940 and $1,419 of our available NOLs.  As of July 31, 2010, we have approximately $14,195 of NOLs available to offset future taxable income.

We periodically assess the realizability of our available NOLs to determine whether we believe we will generate enough future taxable income to utilize substantially all of the available NOLs.  As of July 31, 2010 and 2009, we have no valuation allowance on available federal or state NOLs.

 
29

 

FINANCIAL CONDITION (in thousands)
 
Our total assets were $17,638 and $16,661 at July 31, 2010 and 2009, respectively, representing an increase of $977 or 6%.  This increase resulted primarily due to generating positive cash flows from operations.  Our cash and cash equivalents totaled $5,169 and $2,557 as of July 31, 2010 and 2009, respectively, representing an increase of $2,612, or 102%.  Our cash flow activity is described in more detail below (see “Liquidity and Capital Resources”).
 
Accounts receivable balances, net of allowances of $349 and $351, were $859 and $895 as of July 31, 2010 and 2009 respectively, representing a decrease of $36 or 4%, primarily due to timing of our cycle close in comparable years.
 
   
July 31, 2010
   
% of Gross
Accounts
Receivable
   
July 31, 2009
   
% of Gross
Accounts
Receivable
 
Gross accounts receivable
  $ 1,208       100 %   $ 1,246       100 %
Less: allowance
    349       29 %     351       28 %
Net accounts receivable
  $ 859       71 %   $ 895       72 %
 
Our total current liabilities were $2,579 and $2,420 at July 31, 2010 and 2009, respectively, representing an increase of $159 or 7%.  The increase is due primarily to an increase in accrued expenses of $184 for the year, primarily composed of increased accrued media costs and an increase in our tax liability accrual.

As a result of our continued profitability, our stockholders’ equity increased by $888 or 6% to $14,869 at July 31, 2010, compared to $13,981 at July 31, 2009.
 
LIQUIDITY AND CAPITAL RESOURCES (in thousands)
 
Our principal sources of liquidity are our cash provided by operating activities, cash and cash equivalents on hand.  Net cash provided by operating activities was $2,536 and $2,875 for the years ended July 31, 2010 and 2009, respectively.   Our cash and cash equivalents balance as of July 31, 2010 totaled $5,169.  Additionally, we have a revolving credit agreement for a $2,500 line of credit facility from our primary banking institution, U.S. Bank (“line of credit”).  This line is effective through November 30, 2010. We anticipate renewing the line at the same level for another year. We have no outstanding balance on our line of credit as of July 31, 2010.

The following table presents a summary of our cash flows for the years ended 2010 and 2009 respectively (in thousands):

   
Year Ended July 31,
 
   
2010
   
2009
 
Net cash provided by operating activities
  $ 2,536     $ 2,875  
Net cash provided by (used in) investing activities
    186       (120 )
Net cash used in financing activities
    (110 )     (1,259 )
Increase (decrease) in cash and cash equivalents
  $ 2,612     $ 1,496  
 
 
30

 

We have financed our operational needs over the last two years through cash flow generated from operations. During 2010, we increased our cash position by $2,612 to $5,169. In 2010 we used a portion of operational cash flow provided by operating activities for routine operating expenses and a dividend payment to common stockholders. In Fiscal Year 2011, we plan to continue upgrades and improvements to our ITEX corporate platform for new software and hardware.

Our working capital as of July 31, 2010, includes advertising credits, originally obtained in our business acquisition in August 2008, in the amount of $157, which represent unsold prepaid credits for future media print and broadcast placements. We initially recorded the total advertising credits at fair value based on the estimated future selling price less reasonable costs of disposal. As of July 31, 2010, the total carrying value of our advertising credits was $278. The future operating cash flows may be negatively affected and our original estimate of the net realizable value of the advertising credits will be decreased if we are not able to resell the advertising credits to our customers.

As part of our contemplated future expansion activities and our evaluation of strategic alternatives and opportunities, we may seek to acquire certain competitors or other business to business enterprises, or consider partnering or other collaboration agreements, or a merger or other strategic transaction. We expect that our current working capital would be adequate for this purpose. However, we may seek to finance a portion of the acquisition cost subject to the consent of any secured creditors. We maintain a $2,500 line of credit facility from our primary banking institution, U.S. Bank. The line of credit was established to provide additional reserve capacity for general corporate and working capital purposes and, if necessary, to enable us to make future expenditures related to the growth and expansion of our business model. We believe that our financial condition is stable and that our cash balances, other liquid assets, and cash flows from operating activities provide adequate resources to fund ongoing operating requirements.

Inflation has not had a material impact on our business during the last two fiscal years. Inflation affecting the U.S. dollar is not expected to have a material effect on our operations in the foreseeable future.

The following summarizes our cash flows by quarter for 2010 and 2009:

Year ended July 31, 2010
 
First
Quarter
   
Second
Quarter
   
Third
Quarter
   
Fourth
Quarter
   
Total
 
                               
Net cash provided by operating activities
  $ 433     $ 462     $ 548     $ 1,093     $ 2,536  
Net cash provided by (used in) investing activities
    108       67       35       (24 )     186  
Net cash used in financing activities
    -       -       (17 )     (93 )     (110 )
    $ 541     $ 529     $ 566     $ 976     $ 2,612  

Year ended July 31, 2009
 
First
Quarter
   
Second
Quarter
   
Third
Quarter
   
Fourth
Quarter
   
Total
 
                               
Net cash provided by (used in) operating activities
  $ 706     $ 481     $ 348     $ 1,340     $ 2,875  
Net cash provided by (used in) investing activities
    (158 )     45       (30 )     23       (120 )
Net cash used in financing activities
    (327 )     (601 )     (331 )     -       (1,259 )
    $ 221     $ (75 )   $ (13 )   $ 1,363     $ 1,496  
 
 
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Operating Activities

For the year ended July 31, 2010, net cash provided by operating activities was $2,536 compared to $2,875 in the year ended July 31, 2009, a decrease of $339, or 12%.  The decrease is primarily due to the cash receipt of $350 in 2009 for a five-year web services license.

The difference between our net income and our net cash provided by operating activities was attributable to non-cash expenses included in net income, and changes in the operating assets and liabilities, as presented below (in thousands):

   
Year ended July 31,
 
   
2010
   
2009
 
             
Net income
  $ 946     $ 607  
Add: non-cash  expenses
    1,372       1,275  
Add: changes in operating assets and liabilities
    218       993  
Net cash provided by operating activities
  $ 2,536     $ 2,875  

Non-cash expenses are associated with the amortization of intangible assets, depreciation and amortization of property and equipment, stock-based compensation expense, the changes in the deferred portion of the provision for income taxes, loss recorded of the default of the Seattle note and gain on the sale of the San Francisco office.
 
Changes in operating assets and liabilities primarily reflect changes in working capital components of the balance sheet apart from cash and cash equivalents. Net cash provided by operating activities also reflects changes in some non-current components of the balance sheet, such as long-term deferred rent and non-current prepaid expenses and deposits. During the year ended July 31, 2009, we granted subscription rights to two customers under our web services program to our proprietary online broker and client relationship management software for a total consideration of $375 as well as for other recurring fees. The consideration received is amortized into revenue over a contractual term of five years. The deferral of this cash consideration provided an increase in cash flows in 2009 resulting from changes in the operating assets and liabilities.

As discussed earlier in the overview section of our Management’s Discussion and Analysis of Financial Condition and Results of Operations, for each calendar year, we divide our operations into 13 four-week billing and commission cycles always ending on a Thursday, while we report our financial results as of the last day of each calendar month. The timing of billing and collection activities after the end of the billing cycle does not correspond with the end of the accounting period, therefore this timing difference results in the fluctuations of the balances of cash, accounts receivable, commissions payable and accrued commissions and therefore in periodic fluctuations in cash flows resulting from changes in operating assets and liabilities.

The total cash we received exclusively from our Marketplace members, excluding corporate owned office sales, media sales, and revenue from our subscription-based arrangement for client management platform, and net of credit card returns, electronic fund transfer returns, and return checks is as follows (in thousands):

 
32

 
 
   
Year Ended July 31,
 
   
2010
   
Percent of
total
   
2009
   
Percent of
total
 
Credit cards, net
  $ 9,820       64 %   $ 9,631       61 %
Electronic fund transfers, net
    4,074       27 %     3,964       25 %
Checks and cash, net
    1,444       9 %     2,116       13 %
                                 
Cash received from Marketplace members, net
  $ 15,338       100 %   $ 15,711       100 %

Investing Activities
 
For the year ended July 31, 2010, net cash provided by investing activities was $186 compared with $120 used in investing activities in the year ended July 31, 2009, an increase in cash provided by in investing activities of $306, or 255%. In the year ended July 31, 2010, the net cash provided by investing activities was primarily driven by payments on notes receivable. In addition, we received $50 from the sale of the San Francisco corporate office. We used $67 for the purchase of property and equipment. In the year ended July 31, 2009, the net cash used in investing activities was primarily related to $68 cash consideration paid for the August 2008 acquisition from Intagio, $150 final settlement of contingent consideration from the August 2007 acquisition and $124 purchases of property and equipment.

Financing Activities

Our net cash used in financing activities consists of contractual and discretionary debt repayments and discretionary repurchases of our common stock in order to provide more value for our remaining shareholders.  The following summarizes our financing activities:

Year ended July 31, 2010
 
First
Quarter
   
Second
Quarter
   
Third
Quarter
   
Fourth
Quarter
   
Total
 
                               
Cash dividend paid to common stockholders
  $ -     $ -     $ -     $ (91 )   $ (91 )
Discretionary repurchase of common stock
    -       -       (17 )     (2 )     (19 )
    $ -     $ -     $ (17 )   $ (93 )   $ (110 )

Year ended July 31, 2009
 
First
Quarter
   
Second
Quarter
   
Third
Quarter
   
Fourth
Quarter
   
Total
 
                               
Contractual debt repayments
  $ (327 )   $ (147 )   $ (99 )   $ -     $ (573 )
Discretionary accelerated debt repayments
    -       (454 )     (202 )     -       (656 )
Discretionary repurchase of common stock
    -       -       (30 )     -       (30 )
    $ (327 )   $ (601 )   $ (331 )   $ -     $ (1,259 )
 
We repurchased 5 and 10 shares of ITEX stock in 2010 and 2009, respectively.

 
33

 

Commitments and Contingencies
 
We utilize leased facilities in the normal course of our business.  As of July 31, 2010, the future minimum commitments under these operating leases are as follows:
 
   
Executive office
   
Corp owned office
   
Corp owned office
   
Total
 
Location:
                   
Bellevue, WA
   
Chicago, IL
   
Solon, Ohio
       
Expiration date:
 
April 30, 2015
   
October 31, 2011
   
May 31, 2011
   
                                  
 
                         
Lease commitments
for the year ending
July 31,
                       
2011
  $ 155     $ 112     $ 14     $ 281  
2012
    159       29       -       188  
2013
    163       -       -       163  
2014
    166       -       -       166  
2015
    126       -       -       126  
Total
  $ 769     $ 141     $ 14     $ 924  

The lease expense, inclusive of utilities included in our lease payments, for our executive office space and corporate owned offices for the years ended July 31, 2010 and 2009 was $299 and $320, respectively.

We have not leased any equipment in 2010 or 2009.  We have purchase commitments for telecommunications and data communications.  As of July 31, 2010, the future minimum commitments under these purchase commitments are as follows:

   
Telecommunications and
data communications
 
Purchase commitments for the
year ending July 31,
          
2011
  $ 25  
2012
    8  
Total
  $ 33  

OTHER MATTERS

Critical Accounting Policies and Estimates

We have identified the policies below as critical to our understanding of the results or our business operations.  We discuss the impact and any associated risks related to these policies on our business operations throughout Management’s Discussion and Analysis of Financial Condition and Results of Operations where such policies affect our reported and expected financial results.

 
34

 

In the ordinary course of business, we have made a number of estimates and assumptions in preparing our financial statements in conformity with accounting principles generally accepted in the United States of America. Actual results could differ significantly from those estimates and assumptions. The following critical accounting policies are those that are most important to the portrayal of our consolidated financial statements. These policies require our most difficult, subjective, and complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain. For a summary of all of our significant accounting policies, including the critical accounting policies discussed below, refer to Note 1 ― “Summary of Significant Accounting Policies” included in the “Notes to Consolidated Financial Statements”, Item 8 – Financial Statements.

Revenue Recognition

We generate our revenue by charging members percentage-based transaction fees, association fees, and other fees assessed in United States dollars and Canadian dollars where applicable (collectively and as reported on our financial statements “USD” or “Cash”). We recognize revenue when persuasive evidence of an arrangement exists, the transaction has occurred or a cycle period has ended, the charges are fixed and determinable and no major uncertainty exists with respect to collectability.

Our largest sources of revenue are transaction fees and association fees. We charge members of the Marketplace an association fee every operating cycle in accordance with our members’ individual agreements. We also charge both the buyer and the seller a transaction fee based on the ITEX dollar value of that Marketplace transaction. Additionally, we may charge various auxiliary fees to members, such as annual membership dues, late fees, and insufficient fund fees. The total fees we charge to members are in USD and partially in ITEX dollars (see below, “Accounting for ITEX Dollar Activity”). We bill members for all fees at the end of each operating cycle. We track all financial activity in our internally developed database. Members have the option of paying USD fees automatically by credit card, by electronic funds transfer or by check. In the years ended July 31, 2010 and 2009, members made approximately 91% and 87%, respectively, of their payments through electronic funds transfer or by credit cards using our Preferred Member Autopay System (“Autopay System”). If paying through our Autopay System, generally, the USD transaction fee is 6% of the ITEX dollar amount of the member’s purchases and sales during the operating cycle. If paying by check, generally, the USD transaction fee is 7.5% of the ITEX dollar amount of that member’s purchases and sales during the operating cycle. Additionally, regardless of a member’s transaction activity, each operating cycle we charge most members an association fee of $20 USD ($260 USD annually) and $10 ITEX dollars ($130 ITEX dollars annually). Transaction and association fees composed 92% and 95% of our total revenue in 2010 and 2009, respectively.

In each accounting cycle, we recognize as revenue all transaction fees, association fees and applicable other fees that occurred during that month regardless of which operating cycle the fees occurred.  We defer annual dues, which are prepaid, and recognize this revenue over the periods they apply.

Our Web services contracts include multiple deliverable components, in which we recognize revenue from the platform subscription fee on a straight-line basis over the contract term. The Company recognizes revenue from recurring transaction processing, support and consulting fees as delivery has occurred or services have been rendered.

As discussed below, we generally do not record revenues or expenses in our financial statements for ITEX dollars we receive from or expend to members or brokers, but we do record revenues and expenses for ITEX dollars we spend on various products or services where the value of those ITEX dollars is readily determinable (see below, “Accounting for ITEX Dollar Activity”).  Comparative results are as follows (in thousands):

 
35

 
 
ITEX Dollar Summary
 
Year Ended July 31,
 
   
2010
   
2009
 
Fees received from the Marketplace
  $ 4,757     $ 4,715  
Expenditures to and for the Marketplace
    (4,753 )     (4,709 )
Increase (decrease)
  $ 4     $ 6  

Gross versus Net Revenue Recognition

In the normal course of business, we act as administrator of transactions between Marketplace members.  We pay commissions to our brokers after the close of each operating cycle based on member transaction and association fees collected in USD.  We report revenue based on the gross amount billed to the ultimate customer, the Marketplace member.  When revenues are recorded on a gross basis, any commissions or other payments to brokers are recorded as costs or expenses so that the net amount (gross revenues less expenses) is reflected on our Statements of Income.

Determining whether revenue should be reported as gross or net is first based on an assessment of whether we are acting as the principal or acting as an agent in the transaction.  In determining whether we serve as principal or agent, we follow the related guidance.  Pursuant to such guidance, we serve as the principal in transactions in which we have substantial risks and rewards of ownership.  The determination of whether we are acting as a principal or an agent in a transaction involves judgment and is based on an evaluation of the terms of an arrangement.  In our case, we administer the Marketplace, act as a third-party record-keeper for our members’ transactions, bill Marketplace members directly pursuant to contractual agreements with them for which we establish the terms, collect all revenue, and assess the collectability of our accounts receivable monthly.  Our revenues remain the property of ITEX.

The Media Revenue portion of our business, which is included in other fee revenue, is accounted for on a net revenue basis. We report as revenue the net portion remaining after the cost of media sales is deducted.

Accounting for ITEX Dollar Activities

Primarily, we receive ITEX dollars from members’ transaction and association fees, but we also receive ITEX dollars, to a much lesser extent, from other member fees.  We expend ITEX dollars for revenue sharing transaction fees and association fees with our Broker Network, and for general Marketplace costs.  Our policy is to record transactions at the fair value of products or services received when those values are readily determinable

Our accounting policy follows the accounting standards codification which indicates that transactions in which non-monetary assets are exchanged for barter credits should be recorded at fair value of the assets (or services) involved.  The fair value of the assets received (in this case ITEX dollars) should be used to measure the cost if it is more clearly evident than the fair value of the asset surrendered or service provided.  Our position is that the fair value of the non-monetary asset exchanged is more clearly evident than the fair value of the ITEX dollar received.  In addition, there is no cost basis to us for ITEX dollars.  Our conclusion may change if we could convert ITEX dollars into USD in the near term, as evidenced by a historical practice of converting ITEX dollars into USD shortly after receipt, or if quoted market prices in USD existed for the ITEX dollar.

We expend ITEX dollars primarily on the following items:
 
 
·
Co-op advertising with Marketplace members;

 
36

 

 
·
Revenue sharing with brokers for transaction fees and association fees;
 
·
Incentives to brokers for registering new members in the Marketplace.

We believe that fair value should not be regarded as determinable within reasonable limits if major uncertainties exist about the realizability of the value that would be assigned to the asset received in a non-monetary transaction at fair value.  If neither the fair value of the non-monetary asset (or service) transferred or received in the exchange is determinable within reasonable limits, the recorded amount of the non-monetary asset transferred from the enterprise may be the only measure of the transaction. When our ITEX dollar transactions during the periods presented in the accompanying financial statements lacked readily determinable fair values they were recorded at the cost basis of the trade dollars surrendered, which was zero.  However, we have reflected in our financial statements those items that meet non-monetary recognition by having readily determinable fair values.  Our consolidated statements of income include ITEX dollar expenses for corporate expenses for certain products or services we purchased at prices comparable to what we would have expended had we paid in USD.

While the accounting policies described above are used for financial reporting purposes, the Internal Revenue Service requires, for purposes of taxation, that we recognize revenues, expenses, assets, and liabilities for all transactions in which we either receive or spend ITEX dollars using the ratio of one U.S. dollar per ITEX dollar.  For this reason, we track our ITEX dollar activity in statements to members and brokers and in other ways necessary for the operation of the Marketplace and our overall business.

Valuation of Notes Receivable

We determine a present value of our notes receivable using a monthly average treasury note rate with approximately the same term as the note to approximate a market value interest rate when we determine that a negotiated interest rate does not properly reflect the risk associated with the notes.  We calculate the effective rate on the note given the market rate and the payment streams and record the note accordingly.  We periodically review our notes for possible impairment whenever events or changes in circumstances indicate that the carrying value has been impaired and may not be recoverable.  Factors we consider important that could trigger an impairment review include the following:
 
 
·
Significant underperformance relative to expected historical or projected future operating results;
 
·
Change in management of the franchisee or independent licensed broker responsible for the note.

We look primarily to the undiscounted future cash flows to determine whether or not the note receivable is at risk of being uncollectible or unrecoverable.

Valuation Allowance on Deferred Tax Assets

We account for income taxes using an asset and liability approach as required. This approach results in the recognition of deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the book carrying amounts and the tax basis of assets and liabilities.  We assess a valuation allowance on our deferred tax assets if it is more likely than not that a portion of our available deferred tax assets will not be realized.  We record our deferred tax assets net of valuation allowances.

We also account for uncertainty in income taxes in accordance with related guidance.  Under the related provisions, we recognize the tax benefits of tax positions only if it is more likely than not that the tax positions will be sustained, upon examination by the applicable taxing authorities, based on the technical merits of the positions.   We also record any potential interest and penalties associated with our tax positions.  We have opted to record interest and penalties as a component of income tax expense.

 
37

 

Deferred tax assets on our balance sheet primarily include Federal and State net operating loss carry forwards (collectively “NOLs”) which are expected to result in future tax benefits.  Realization of these NOLs assumes that we will be able to generate sufficient future taxable income to realize these assets.  Deferred tax assets also include temporary differences between the financial reporting basis and the income tax basis of its assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled.

In assessing the recoverability of deferred tax assets, we periodically assess whether it is more likely that some portion or all of the deferred tax assets will not be realized.  The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible.  We consider the scheduled reversal of deferred tax liabilities and projections for future taxable income over the periods in which the deferred tax assets are deductible.

On July 31, 2010, we had NOLs of approximately $14,195 available to offset future taxable income.  When circumstances warrant, we re-assess the realizability of our available NOLs for future periods.  When this occurs, if we determine that the realizability of our NOLs has changed, we record the impact of that change as a component of our consolidated statements of income in that period.

The deferred tax assets recorded at July 31, 2010 represent our current estimate of all deferred tax benefits to be utilized in the current year and future periods beyond 2010.

Goodwill

Goodwill represents the excess of the purchase price over the fair value of identifiable assets acquired, including domains and other definite-lived intangible assets, and liabilities assumed in business combinations accounted for under the purchase method.

Goodwill acquired in a purchase business combination is determined to have an indefinite useful life and is not amortized, but instead tested for impairment at least annually. A two-phase approach is used for testing goodwill for impairment. The first phase is a screen for potential impairment, while the second phase (if necessary) measures the amount of impairment, if any. Goodwill is written down and charged to operating results in any period in which the recorded value of goodwill exceeds its fair value. We analyzed goodwill as of  July 31, 2010, and we did not identify any impairment.

Business Combinations
 
The Company accounts for business combinations using the purchase method of accounting. The total consideration paid in an acquisition is allocated to the fair value of the acquired company’s identifiable assets and liabilities. Any excess of the purchase price over the estimated fair values of the net assets acquired is recorded as goodwill. The consolidated financial statements reflect the results of operations of an acquired business from the completion date of an acquisition. The costs to acquire a business, including transaction costs, are allocated to the fair value of net assets acquired for any business combinations occurring prior to August 1, 2009. Subsequent to August 1, 2009, all costs to acquire a business will be expensed.

 
38

 

The Company identifies and records separately the intangible assets acquired apart from goodwill based on the specific criteria for separate recognition established per the accounting standards codification, namely:
 
 
the asset arises from contractual or other legal rights; or
 
 
the asset is capable of being separated from the acquired entity and sold, transferred, licensed, rented or exchanged.

Software for Internal Use

We have developed extensive software to manage and track the ITEX dollar activity in the Marketplace to calculate USD and ITEX dollar fees accordingly.  We account for qualifying costs incurred in the development of software for internal use in accordance with the financial guidance.  In accordance with this guidance, costs incurred in the planning and post-implementation stages are expensed as incurred, while costs relating to application development are capitalized.  Qualifying software development costs, including software in development meeting certain criteria , are included as an element of property and equipment in the consolidated balance sheets.

Share-based Payments

The Company accounts for share-based compensation to its employees and directors and measures of the amount of compensation expense for all stock-based awards at fair value on the date of grant and recognition of compensation expense over the service period for awards expected to vest. Restricted stock awards issued to employees and directors are measured based on the fair market values of the underlying stock on the dates of grant.  

Recent Accounting Pronouncements

Effective August 1, 2009, the Company adopted the FASB guidance on Determination of the Useful Life of Intangible Assets, which amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset. The Company will apply these rules prospectively to intangible assets acquired subsequent to the adoption date.  The adoption of these revised provisions had no impact on the Company’s Consolidated Financial Statements.

Effective August 1, 2009, the Company adopted FASB guidance on Business Combinations, which establishes principles and requirements for how an acquirer recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, any noncontrolling interest in an acquiree and the goodwill acquired.  The Company will apply this guidance to any business combinations subsequent to adoption. The adoption of this provision had no impact on the Company’s Consolidated Financial Statements.

In May 2009, the FASB issued guidance within on Subsequent Events, which was further updated in February 2010. This guidance establishes general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. It sets forth (i) the period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements, (ii) the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements and (iii) the disclosures that an entity should make about events or transactions that occurred after the balance sheet date. The guidance is effective for interim or annual financial periods ending after June 15, 2009 and was adopted with no material effect on our Consolidated Financial Statements.

 
39

 

In January 2010, the FASB issued an update on Accounting for Distributions to Shareholders with Components of Stock and Cash. This Update clarifies that the stock portion of a distribution to shareholders that allows them to elect to receive cash or stock with a potential limitation on the total amount of cash that all shareholders can elect to receive in the aggregate is considered a share issuance that is reflected in EPS prospectively and is not a stock dividend for purposes of applying Equity and Earnings Per Share. The amendments in this Update are effective for interim and annual periods ending on or after December 15, 2009 with retrospective application. We adopted this guidance on February 1, 2010 and it had no material impact on our Consolidated Financial Statements. 

ITEM 8.
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The following financial statements of ITEX Corporation are included in Item 8:

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets
Consolidated Statements of Income
Consolidated Statement of Stockholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

 
40

 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders
ITEX Corporation
Bellevue, Washington

We have audited the accompanying consolidated balance sheets of ITEX Corporation as of July 31, 2010 and 2009, and the related consolidated statements of income, stockholders' equity and cash flows for the years then ended.  These consolidated financial statements are the responsibility of the Company's management.  Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.  Accordingly, we express no such opinion.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall consolidated financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of ITEX Corporation as of July 31, 2010 and 2009, and the consolidated results of their operations and their cash flows for each of the years then ended in conformity with accounting principles generally accepted in the United States of America.
 
/s/ Ehrhardt Keefe Steiner & Hottman PC
 
Ehrhardt Keefe Steiner & Hottman PC

Denver, Colorado
October 20, 2010

 
41

 

ITEX CORPORATION
CONSOLIDATED BALANCE SHEETS
(In thousands)

   
July 31, 2010
   
July 31, 2009
 
ASSETS
           
Current assets:
           
Cash and cash equivalents
  $ 5,169     $ 2,557  
Accounts receivable, net of allowance of $349 and $351
    859       895  
Prepaid expenses
    118       82  
Loans and advances
    55       57  
Prepaid Advertising Credits, net of long term portion
    157       157  
Deferred tax asset
    1,018       739  
Notes receivable - corporate office sales
    125       242  
Other current assets
    24       19  
Total current assets
    7,525       4,748  
                 
Property and equipment, net of accumulated depreciation of $380 and $280
    169       247  
Goodwill
    3,282       3,318  
Deferred tax asset, net of current portion
    5,000       5,798  
Intangible assets, net of amortization of $2,205 and $1,703
    994       1,572  
Notes receivable - corporate office sales, net of current portion
    480       624  
Other long-term assets
    188       354  
Total assets
    17,638       16,661  
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
               
Current liabilities:
               
Accounts and other expenses payable
    124       98  
Commissions payable to brokers
    661       691  
Accrued commissions to brokers
    789       828  
Accrued expenses
    705       521  
Deferred revenue
    133       144  
Advance payments
    167       138  
Total current liabilities
    2,579       2,420  
                 
Long-term liabilities:
               
Other long-term liabilities
    190       260  
Total Liabilities
    2,769       2,680  
                 
Commitments and contingencies
               
                 
Stockholders’ equity:
               
Common stock, $0.01 par value; 9,000 shares authorized; 3,576 shares and 3,571 shares issued and outstanding, respectively
    36       36  
Additional paid-in capital
    29,138       29,105  
Accumulated deficit
    (14,305 )     (15,160 )
Total stockholders' equity
    14,869       13,981  
                 
Total liabilities and stockholders’ equity
  $ 17,638     $ 16,661  

The accompanying notes are an integral part of these Consolidated Financial Statements.

 
42

 

ITEX CORPORATION
CONSOLIDATED STATEMENTS OF INCOME
(In thousands except per share amounts)

   
Year ended July 31,
 
   
2010
   
2009
 
Revenue:
           
Marketplace and other revenue
  $ 16,925     $ 16,502  
                 
Costs and expenses:
               
Cost of Marketplace revenue
    10,777       10,481  
Corporate salaries, wages and employee benefits
    1,850       1,895  
Selling, general and administrative
    1,980       2,337  
Depreciation and amortization
    644       762  
      15,251       15,475  
                 
Income from operations
    1,674       1,027  
                 
Other income/(expense):
               
Interest, net
    42       31  
Other expense, net
    (159 )     (30 )
      (117 )     1  
                 
Income before income taxes
    1,557       1,028  
                 
Income tax expense
    611       421  
                 
Net income
  $ 946     $ 607  
                 
Net income per common share:
               
Basic
  $ 0.26     $ 0.17  
Diluted
  $ 0.26     $ 0.17  
                 
Weighted average shares outstanding:
               
Basic
    3,572       3,564  
Diluted
    3,577       3,565  
 
The accompanying notes are an integral part of these Consolidated Financial Statements.

 
43

 

ITEX CORPORATION
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(In thousands)

   
Common Stock
   
Additional paid
   
Accumulated
       
   
Shares
   
Amount
   
in capital
   
deficit
   
Total
 
Balance, July 31, 2008
    3,563     $ 35     $ 29,051     $ (15,767 )   $ 13,319  
                                         
Common Stock awards issued
    18       1       (1 )             0  
                                         
Common Stock repurchased and retired
    (10 )             (30 )             (30 )
                                         
Stock based compensation expense
                    85               85  
                                         
Net Income
                            607       607  
                                         
Balance, July 31, 2009
    3,571     $ 36     $ 29,105     $ (15,160 )   $ 13,981  
                                         
Common Stock awards issued
    10                               0  
                                         
Common Stock repurchased and retired
    (5 )             (19 )             (19 )
                                         
Stock based compensation expense
                    52               52  
                                         
Dividend payment
                            (91 )     (91 )
                                         
Net Income
                            946       946  
                                         
Balance, July 31, 2010
    3,576     $ 36     $ 29,138     $ (14,305 )   $ 14,869  

The accompanying notes are an integral part of these Consolidated Financial Statements.

 
44

 

ITEX CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

   
Year ended July 31,
 
   
2010
   
2009
 
CASH FLOWS FROM OPERATING ACTIVITIES:
           
Net income
  $ 946     $ 607  
Items to reconcile to net cash provided by operating activities:
               
Depreciation and amortization
    644       762  
Loss os disposal of equipment
    3       1  
Share-based compensation
    52       161  
Decrease in allowance for uncollectible receivables
    (2 )     (10 )
Decrease in deferred income taxes
    519       343  
Recognition of imputed interest
    -       (12 )
Write off of Investment
    -       30  
Loss on Note - Seattle
    255       -  
Gain on Sale - SF Office
    (99 )     -  
Changes in operating assets and liabilities:
               
Accounts receivable, net
    24       517  
Prepaid expenses and Media credits
    129       80  
Other assets
    (24 )     64  
Accounts and other expenses payable
    26       (226 )
Commissions payable to brokers
    (30 )     25  
Accrued commissions to brokers
    (39 )     115  
Accrued expenses
    184       76  
Deferred revenue and other long-term liabilites
    (81 )     69  
Long-term liabilities
    -       252  
Advance payments
    29       21  
Net cash provided by operating activities
    2,536       2,875  
                 
CASH FLOWS FROM INVESTING ACTIVITIES:
               
Business acquisitions
    -       (68 )
Sale of business
    50       -  
Payments received from notes receivable - corporate office sales
    195       236  
Payments received from loans
    20       20  
Advances on loans
    (12 )     (34 )
BXI earnout
    -       (150 )
Purchase of property and equipment
    (67 )     (124 )
Net cash provided by (used in) investing activities
    186       (120 )
                 
CASH FLOWS FROM FINANCING ACTIVITIES:
               
Repayments on third party indebtedness
    -       (1,229 )
Cash dividend paid to Common Stockholders
    (91 )     -  
Reacquired shares from non-affiliated parties
    (19 )     (30 )
Net cash used in financing activities
    (110 )     (1,259 )
                 
Net increase in cash and cash equivalents
    2,612       1,496  
Cash and cash equivalents at beginning of period
    2,557       1,061  
Cash and cash equivalents at end of period
  $ 5,169     $ 2,557  
                 
Supplemental cash flow information:
               
Cash paid for interest
  $ -     $ 35  
Cash paid for taxes
    51       31  
                 
Non-cash activities:
               
San Francisco Office note receivable
  $ 175     $ -  
Cash credits on AR balances transferred in San Francisco office sale
    14       -  
Reduction of goodwill related to the San Francisco office sale
    36       -  
Reduction of intangibles related to the San Francisco office sale
    76       -  

The accompanying notes are an integral part of these Consolidated Financial Statements.

 
45

 

ITEX CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except per share amounts unless otherwise indicated)

NOTE 1 - DESCRIPTION OF OUR COMPANY AND SUMMARY OF OUR SIGNIFICANT ACCOUNTING POLICIES
 
Description of our Company

ITEX Corporation (“ITEX”, “Company”, “we” or “us”) was incorporated in October 1985 in the State of Nevada.  Through our independent licensed broker and franchise network, corporate and corporate owned offices (individually, “broker,” and together the “Broker Network”) in the United States and Canada, we operate a leading exchange for cashless business transactions (the “Marketplace”) where products and services are exchanged for “currency” only usable in the Marketplace (“ITEX dollars”).  We administer the Marketplace and act as a third-party record-keeper for our members’ transactions.  A summary of significant accounting policies applied in the preparation of the accompanying consolidated financial statements follows:

Principles of Consolidation

The consolidated financial statements include the accounts of ITEX Corporation and its wholly owned subsidiary, BXI Exchange, Inc.  All inter-company accounts and transactions have been eliminated in consolidation.

Use of Estimates
 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions affecting the amounts reported in the consolidated financial statements and accompanying notes.  Changes in these estimates and assumptions may have a material impact on the Company’s financial statements and notes.  Examples of estimates and assumptions include estimating:
 
 
·
certain provisions such as allowances for accounts receivable
 
·
any impairment of long-lived assets
 
·
useful lives of property and equipment
 
·
the value and expected useful life of intangible assets
 
·
the value of assets and liabilities acquired through business combinations
 
·
tax provisions and valuation allowances
 
·
accrued commissions and other accrual expenses
 
·
litigation matters described herein
 
·
stock unit based payments
 
Actual results may vary from estimates and assumptions that were used in preparing the financial statements.

Operating and Accounting Cycles

For each calendar year, we divide our operations into 13 four-week billing and commission cycles always ending on a Thursday (“operating cycle”).  For financial statement purposes, our fiscal year is from August 1 to July 31 (“year”, “2010” for August 1, 2009 to July 31, 2010, “2009” for August 1, 2008 to July 31, 2009).  We report our results as of the last day of each calendar month (“accounting cycle”).

 
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Business Combinations
 
The Company accounts for business combinations using the purchase method of accounting. The total consideration paid in an acquisition is allocated to the fair value of the acquired company’s identifiable assets and liabilities. Any excess of the purchase price over the estimated fair values of the net assets acquired is recorded as goodwill. The consolidated financial statements reflect the results of operations of an acquired business from the completion date of an acquisition. The costs to acquire a business, including transaction costs, are allocated to the fair value of net assets acquired for any business combinations occurring prior to August 1, 2009. Subsequent to August 1, 2009, all costs to acquire a business will be expensed.
 
The Company identifies and records separately the intangible assets acquired apart from goodwill based on the specific criteria for separate recognition established per the accounting standards codification, namely:

 
the asset arises from contractual or other legal rights; or

 
the asset is capable of being separated from the acquired entity and sold, transferred, licensed, rented or exchanged.

Concentrations of Credit Risk

At July 31, 2010, we maintained our cash balances at a U.S. Bank branch in Portland, Oregon, a Royal Bank of Canada branch in Vancouver, Canada, and a Bank of Montreal branch in Toronto, Canada.  The balances are insured by the Federal Deposit Insurance Corporation up to $250 U.S. dollars and by the Canadian Deposit Insurance Corporation up to $100 Canadian dollars.  Our cash balances have exceeded these insurable limits periodically throughout 2010 and 2009.  At July 31, 2010 such balances exceeded these limits by $4,621.

Accounts and Notes Receivable

We assess the collectability of accounts receivable monthly based on past collection history and current events and circumstances.  Accordingly, we adjust the allowance on accounts receivable to reflect net receivables that we ultimately expect to collect.

We review all notes receivable for possible impairment on an annual basis or whenever events or changes in circumstances indicate that the carrying value has been impaired and may not be recoverable.  Factors considered important that could trigger an impairment review include significant underperformance relative to expected historical or projected future operating results and a change in management of the franchisee or independent licensed broker responsible for the note.

Advertising Credits

As a result of a business acquisition in August 2008, the Company obtained advertising credits, which represent prepaid credits for future media print and broadcast placements, and it recorded a portion of these advertising credits that are expected to be utilized in the next year as a current asset and the balance are recorded as Other assets – long term. The Company originally recorded the cost of the advertising credits at the fair value at the time of business combination using a net realizable value approach. Under this approach, the value is determined based on the estimated future selling price less reasonable costs of disposal.

 
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The Company began using the advertising credits for resale to its customers, primarily for ITEX dollars.  In addition to ITEX dollars, the Company also receives its cash transaction fee on sales of the advertising credits for ITEX dollars. The asset is relieved and the expense is recorded as the advertising credits are sold by the Company to its customers or as the Company utilizes such credits in its operations.   The Company recognized $106 and $34 expense on sale of advertising credits in the years ended 2010 and 2009, respectively. Additionally the Company used approximately $102 and $34 of advertising credits for its own advertising needs in the years ended 2010 and 2009, respectively.

Loans and Advances

At our discretion, we occasionally allow members who complete large transactions to pay the related transaction fee over time, typically three operating cycles.  Additionally, we occasionally make cash loans and advances to brokers for special purposes. The aggregate total owed to us on July 31, 2010 is $55.  Interest rates range from 8% - 13% charged on the outstanding balances. The maximum individual balance owed is $17.  Payoff dates for the loans are scheduled within one year.

Property and Equipment

We report property and equipment at cost less accumulated depreciation recorded on a straight line basis over useful lives ranging from three to seven years.  Included in property and equipment are additions and improvements that add to productive capacity or extend useful life of the assets.  Property and equipment also includes internally developed software (refer to “Software for Internal Use”).  When we sell or retire property or equipment, we remove the cost and related accumulated depreciation from the balance sheet and record the resulting gain or loss in the income statement.  We record an expense for the costs of repair and maintenance as incurred.

Software for Internal Use

We have developed extensive software to manage and track the ITEX dollar activity in the Marketplace to calculate USD and ITEX dollar fees accordingly.  We account for qualifying costs incurred in the development of software for internal use in accordance with the financial guidance.  Costs incurred in the planning and post-implementation stages are expensed as incurred, while costs relating to application development are capitalized.  Qualifying software development costs, including software in development meeting certain criteria, are included as an element of property and equipment in the consolidated balance sheets.

Goodwill

Goodwill represents the excess of the purchase price over the fair value of identifiable assets acquired, including domains and other definite-lived intangible assets, and liabilities assumed in business combinations accounted for under the purchase method.

Goodwill acquired in a purchase business combination is determined to have an indefinite useful life and is not amortized, but instead tested for impairment at least annually. A two-phase approach is used for testing goodwill for impairment. The first phase is a screen for potential impairment, while the second phase (if necessary) measures the amount of impairment, if any. Goodwill is written down and charged to operating results in any period in which the recorded value of goodwill exceeds its fair value. We analyzed goodwill as of July 31, 2010 and we did not identify any impairment.

 
48

 

Intangible Assets with Definite Lives

Intangible assets acquired in business combinations are estimated to have definite lives and are comprised of membership lists, noncompetition agreements and trade names. The Company amortizes costs of acquired intangible assets using the straight-line method over the contractual life of one to three years for noncompetition agreements, the estimated life of six to ten years for membership lists and the estimated life of ten years for trade names.

The carrying value of intangible assets with definite lives is reviewed on a regular basis for the existence of facts that may indicate that the assets are impaired. An asset is considered impaired when the estimated undiscounted future cash flows expected to result from its use and disposition are less than the amount of its carrying value. If the carrying value of an asset is deemed not recoverable, it is adjusted downward to the estimated fair value.

Long-Lived Assets

We review our long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recovered.  We look primarily at the market values of the assets when available, or, alternatively, the undiscounted future cash flows in our assessment of whether or not they have been impaired.  If impairment is deemed to have occurred, we then measure the impairment by looking to the excess of the carrying value over the discounted future cash flows or market value, as appropriate.  In our most recent review conducted as of July 31, 2010, we determined no impairment was appropriate.

Commissions Payable to Brokers and Accrued Commissions to Brokers

We compute commissions to brokers as a percentage of cash collections of revenues from association fees, transactions fees, and other fees.  We pay most commissions in two tranches with approximately 50% paid one week after the end of the operating cycle and the remainder paid two weeks later.  Commissions payable to brokers on our balance sheet as of July 31, 2010 represents commissions payable from the operating cycle ending July 29, 2010.  In 2009, the closest operating cycle ended July 30, 2009.  Accrued commissions to brokers on our balance sheets are the estimated commissions on the net accounts receivable balance and unpaid commissions on cash already collected as of the financial statement date.

Deferred Revenue

We bill annual dues to certain members acquired as part of the acquisition of BXI.  We defer this revenue and recognize it over the annual period to which it applies.   During 2009, we signed two Web Services agreements. These agreements provide for a one-time platform subscription fee payable to Itex upon signing of the contract. We amortize the subscription fee portion of the contract on a ratable basis over the life of the contract, typically five years. As of July 31, 2010 we have a total of $263 of deferred revenue derived from Web services reflected on our Balance Sheet, of which $76 is in Current liabilities–Deferred revenue and $187 is reflected in Other long-term liabilities.

Advance Payments

In some cases, members pre-pay transaction and/or association fees or receive USD credits on their accounts for previously paid fees associated with transactions that are subsequently reversed.  We defer these payments and recognize revenue when these fees are earned.

 
49

 

Fair Value of Financial Instruments

All of our financial instruments are recognized in our balance sheet.  The carrying amount of our financial instruments including cash, accounts receivable, loans and advances, notes receivable, accounts payable, commissions payable and accrued commissions and other accruals approximate their fair values at July 31, 2010 due to the short-term nature of these instruments.  All of these instruments have terms of less than one year.

The fair value of notes payable is based on rates currently available to us for debt of similar terms and remaining maturities.  There are no quoted market prices for the debt or similar debt, though we believe the fair value approximates the carrying amounts on our balance sheets due to the short-term nature of these instruments.  We have no debt which is classified as long-term as of July 31, 2010 and 2009.

Revenue Recognition

We generate our revenue by charging members percentage-based transaction fees, association fees, and other fees assessed in United States dollars and Canadian dollars where applicable (collectively and as reported on our financial statements “USD” or “Cash”).  We recognize revenue when persuasive evidence of an arrangement exists, the transaction has occurred or a cycle period has ended, the charges are fixed and determinable and no major uncertainty exists with respect to collectability.

Our largest sources of revenue are transaction fees and association fees.  We charge members of the Marketplace an association fee every operating cycle in accordance with our members’ individual agreements.  We also charge both the buyer and the seller a transaction fee based on the ITEX dollar value of that Marketplace transaction.  Additionally, we may charge various auxiliary fees to members, such as annual membership dues, late fees, and insufficient fund fees.  The total fees we charge to members are in USD and partially in ITEX dollars (see below, “Accounting for ITEX Dollar Activities”).   We bill members for all fees at the end of each operating cycle.  We track all financial activity in our internally developed database.  Members have the option of paying USD fees automatically by credit card, by electronic funds transfer or by check.  In the years ended July 31, 2010 and 2009, members made approximately 91% and 87%, respectively, of their payments through electronic funds transfer or by credit cards using our Preferred Member Autopay System (“Autopay System”).  If paying through our Autopay System, generally, the USD transaction fee is 6% of the ITEX dollar amount of the member’s purchases and sales during the operating cycle.  If paying by check, generally, the USD transaction fee is 7.5% of the ITEX dollar amount of that member’s purchases and sales during the operating cycle.  Additionally, regardless of a member’s transaction activity, each operating cycle we charge most members an association fee of $20 USD ($260 USD annually) and $10 ITEX dollars ($130 ITEX dollars annually).  Transaction and association fees composed 92% and 95% of our total revenue in 2010 and 2009, respectively.

In each accounting cycle, the Company recognizes as revenue all USD transaction fees, association fees and applicable other fees that occurred during that month regardless of which operating cycle the fees occurred.  Annual dues, billed in advance of the applicable service periods, are deferred and recognized into revenue on a straight-line basis over the term of one year.

For transaction and association fees charged to members, the Company shares a portion of its revenue with the brokers in its Broker Network in the form of commissions based on a percentage of cash collections from members.  For those fees, revenues are recorded on a gross basis. Commissions to brokers are recorded as cost of revenue in the period corresponding to the revenue stream on which these commissions are based.

 
50

 

The Company records an allowance for uncollectible accounts based upon its assessment of various factors. The Company considers historical experience, the age of the accounts receivable balances, the credit quality of its customers, current economic conditions and other factors that may affect customers’ ability to pay to determine the level of allowance required.

On February 12,  2009, the Company signed a Web services agreement granting a media services company a limited, non-exclusive right to use ITEX’s proprietary online broker and client relationship management platform, including billing functionality, data analysis and other offerings, as well as ITEX’s related hosting services. The agreement provides for a one-time consideration of $350 paid to ITEX, as a platform subscription fee as well as periodic transaction processing, support and consulting fees.

On May 8,  2009, the Company signed a Web services  agreement granting to  ITEX Latin America,Inc. (ILA), a limited, non-exclusive right to use ITEX’s proprietary online broker and client relationship management platform, including billing functionality, data analysis and other offerings, as well as ITEX’s related hosting services, for a term of five years. The agreement provides for a one-time platform subscription fee to be paid over a period of five years and recurring transaction processing fees based on gross merchandise volume, or GMV, which is the total value of all transactional activity hosted by the platform, as well as for certain other periodic service and consulting fees. In addition to this cash consideration, ITEX received certain equity interest in the customer, making up approximately 5% interest in ILA. The company reflects a $0 value of the equity investment component of this agreement in its consolidated financial statemetns due to the limited history of ILA and given that the company is located outside the United States.

Web services contracts include multiple deliverable components. The Company recognizes revenue from the platform subscription fee on a straight-line basis over the contract term. The Company recognizes revenue from recurring transaction processing, support and consulting fees as delivery has occurred or services have been rendered.

Gross versus Net Revenue Recognition

In the normal course of our core business, we act as administrator to execute transactions between Marketplace members.  We pay commissions to our brokers after the close of each operating cycle based on member transaction and association fees collected in USD.  We report revenue based on the gross amount billed to our ultimate customer, the Marketplace member.  When revenues are recorded on a gross basis, any commissions or other payments to brokers are recorded as costs or expenses so that the net amount (gross revenues less expenses) is reflected in Operating Income.

For the Media Revenue portion of our business which is included in other fee revenue, we account for revenue on a net revenue basis. We report as revenue the net portion remaining after the cost of media sales is deducted.

Accounting for ITEX Dollar Activities

Primarily, we receive ITEX dollars from members’ transaction and association fees, but we also receive ITEX dollars, to a much lesser extent, from other member fees.  We expend ITEX dollars for revenue sharing transaction fees and association fees with our Broker Network, and for general Marketplace costs.  Our policy is to record transactions at the fair value of products or services received when those values are readily determinable.

 
51

 

Our accounting policy follows the accounting standards codification which indicates that transactions in which non-monetary assets are exchanged for barter credits should be recorded at fair value of the assets (or services) involved.  The fair value of the assets received (in this case ITEX dollars) should be used to measure the cost if it is more clearly evident than the fair value of the asset surrendered or service provided.  Our position is that the fair value of the non-monetary asset exchanged is more clearly evident than the fair value of the ITEX dollar received.  In addition, there is no cost basis to us for ITEX dollars.  Our conclusion may change if we could convert ITEX dollars into USD in the near term, as evidenced by a historical practice of converting ITEX dollars into USD shortly after receipt, or if quoted market prices in USD existed for the ITEX dollar.

We expend ITEX dollars primarily on the following items:
 
 
·
Co-op advertising with Marketplace members;
 
·
Revenue sharing with brokers for transaction fees and association fees;
 
·
Incentives to brokers for registering new members in the Marketplace.

We believe that fair value should not be regarded as determinable within reasonable limits if major uncertainties exist about the realizability of the value that would be assigned to the asset received in a non-monetary transaction at fair value.  If neither the fair value of the non-monetary asset (or service) transferred or received in the exchange is determinable within reasonable limits, the recorded amount of the non-monetary asset transferred from the enterprise may be the only measure of the transaction.  When our ITEX dollar transactions during the periods presented in the accompanying financial statements lacked readily determinable fair values they were recorded at the cost basis of the trade dollars surrendered, which was zero.  However, we have reflected in our financial statements those items that meet non-monetary recognition by having readily determinable fair values.  Our consolidated statements of income include ITEX dollar expenses for corporate expenses for certain products or services we purchased at prices comparable to what we would have expended had we paid in USD.

While the accounting policies described above are used for financial reporting purposes, the Internal Revenue Service requires, for purposes of taxation, that we recognize revenues, expenses, assets, and liabilities for all transactions in which we either receive or spend ITEX dollars using the ratio of one U.S.  dollar per ITEX dollar.  For this reason, we track our ITEX dollar activity in statements to members and brokers and in other ways necessary for the operation of the Marketplace and our overall business.

Advertising Expenses

We expense all advertising costs as incurred. Advertising expense was $102 and $64 for the years ending July 31, 2010 and 2009, respectively.

Share-based Payments

The Company accounts for share-based compensation to its employees and directors and measures of the amount of compensation expense for all stock-based awards at fair value on the date of grant and recognition of compensation expense over the service period for awards expected to vest.  Restricted stock awards issued to employees and directors are measured based on the fair market values of the underlying stock on the dates of grant.   

Operating Leases
 
We account for our executive office lease and other property leases in accordance with related guidance. Accordingly, because our executive office lease has scheduled rent escalation clauses, we record minimum rental payments on a straight-line basis over the term of the lease. We record the appropriate deferred rent liability or asset and amortize that deferred rent over the term of the lease as an adjustment to rent expense.
  
 
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Accounting for Income Taxes

We account for income taxes using an asset and liability approach as required.  Such approach results in the recognition of deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the book carrying amounts and the tax basis of assets and liabilities.  We assess a valuation allowance on our deferred tax assets if it is more likely than not that a portion of our available deferred tax assets will not be realized.  We record our deferred tax assets net of valuation allowances.

We also account for uncertainty in income taxes in that we recognize the tax benefits of tax positions only if it is more likely than not that the tax positions will be sustained, upon examination by the applicable taxing authorities, based on the technical merits of the positions.   As required, we record potential interest and penalties associated with our tax positions.  We have opted to record interest and penalties, if any, as a component of income tax expense.

Contingencies

In the normal course of our business we are periodically involved in litigation or claims.  We record litigation or claim-related expenses upon evaluation of among other factors, the degree of probability of an unfavorable outcome and the ability to make a reasonable estimate of the amount of loss.  We accrue for settlements when the outcome is probable and the amount or range of the settlement can be reasonably estimated.  In addition to our judgments and use of estimates, there are inherent uncertainties surrounding litigation and claims that could result in actual settlement amounts that differ materially from estimates.  We expense our legal costs associated with these matters when incurred.

Income Per Share

We prepare our financial statements on the face of the income statement for both basic and diluted earnings per share.  Basic earnings per share excludes potential dilution and is computed by dividing income available to common stockholders by the weighted-average number of common shares outstanding for the period.  Diluted earnings per share reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the entity.  As of July 31, 2010, we had no contracts to issue common stock, other than warrants outstanding to purchase up to 20 shares of common stock.

NOTE 2 – RECENT ACCOUNTING PRONOUNCEMENTS

Effective August 1, 2009, the Company adopted the FASB guidance on Determination of the Useful Life of Intangible Assets, which amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset.  The Company will apply these rules prospectively to intangible assets acquired subsequent to the adoption date.  The adoption of these revised provisions had no impact on the Company’s Consolidated Financial Statements.

Effective August 1, 2009, the Company adopted FASB guidance on Business Combinations, which establishes principles and requirements for how an acquirer recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, any noncontrolling interest in an acquiree and the goodwill acquired.  The Company will apply this guidance to any business combinations subsequent to adoption.  The adoption of this provision had no impact on the Company’s Consolidated Financial Statements.

 
53

 
 
In May 2009, the FASB issued guidance within on Subsequent Events, which was further updated in February 2010.  This guidance establishes general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued.  It sets forth (i) the period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements, (ii) the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements and (iii) the disclosures that an entity should make about events or transactions that occurred after the balance sheet date.  The guidance is effective for interim or annual financial periods ending after June 15, 2009 and was adopted with no material effect on our Consolidated Financial Statements.

In January 2010, the FASB issued an update on Accounting for Distributions to Shareholders with Components of Stock and Cash.  This Update clarifies that the stock portion of a distribution to shareholders that allows them to elect to receive cash or stock with a potential limitation on the total amount of cash that all shareholders can elect to receive in the aggregate is considered a share issuance that is reflected in EPS prospectively and is not a stock dividend for purposes of applying Equity and Earnings Per Share.  The amendments in this Update are effective for interim and annual periods ending on or after December 15, 2009 with retrospective application.  We adopted this guidance on February 1, 2010 and it had no material impact on our Consolidated Financial Statements.

In January 2010, the FASB issued guidance on fair value measurements and disclosure.  This guidance amends the fair value measurements and disclosures by improving the disclosure of fair value measurements.  The adoption of the codification did not result in any change in our significant accounting policies.

In August 2009, the FASB issued guidance on measuring liabilities at fair value.  This guidance amends the fair value measurements and disclosures by providing additional guidance clarifying the measurement of liabilities at fair value.  The adoption of the accounting guidance did not have a significant impact on our consolidated financial statements.

NOTE 3 – CASH AND CASH EQUIVALENTS, ACCOUNTS RECEIVABLE, COMMISSIONS PAYABLE TO BROKERS AND ACCRUED COMMISSIONS TO BROKERS

The timing differences between our operating cycles and our accounting cycles cause fluctuations in the comparative balances of cash and cash equivalents, accounts receivable, commissions payable to brokers and accrued commissions to brokers presented on the consolidated balance sheets.  Depending on the length of time between the end of the operating cycle and the end of the accounting cycle, members’ payments on accounts receivable balances may vary.  The longer the time, the greater amount of USD collections causes an increase in the reported cash and cash equivalents balance and a decrease in the net accounts receivable balance.  The difference between our operating cycle ending date and the reporting date for July 31, 2010 was two business days as our cycle end date was on July 29, 2010.  In 2009, our operating cycle ending date was July 30, 2009 or one business day different that the accounting cycle end date of July 31, 2009.

We compute commissions to brokers as a percentage of USD collections of our revenues from association fees, transactions fees, and other fees.  Commissions payable to brokers include amounts owed for the most recently ended operating cycle.  We pay commissions in two tranches with approximately 50% paid approximately one week after the end of the operating cycle and the remainder paid approximately two weeks later.  Commissions accrued are the estimated commissions on the net accounts receivable balance and USD collections on accounts receivable since the most recently ended operating cycle.

 
54

 
 
Our payments for salaries and wages to our employees occur on the same bi-weekly schedule as our commission payments to brokers.
 
NOTE 4 – NOTES RECEIVABLE - CORPORATE OFFICE SALES

Notes receivables have been originated by the sales of corporate-owned offices to brokers.

In October, 2009 we sold the San Francisco, CA corporate-owned office.  As a result of San Francisco office sale, a new corporate office notes receivable was originated in the amount of $175.  In January of 2010, we had a default on a note originating from the November 2003 sale of the Seattle corporate-owned office to a broker.  The original amount of the Note was $450.  At the time of default the  principal balance on the note was $255.  We exercised our step-in rights and are currently managing the Seattle office as a corporate-owned office

The aggregate total owed to us on July 31, 2010 is $605.  Individual balances owed range from $12 to $256.  Payoff dates for the loans are scheduled between 2010 and 2017.

Original Principal
Balance on Notes
   
Principal Additions
in 2010
   
Balance Receivable
at
July 31, 2010
   
Current Portion
   
Long-Term
Portion
 
$ 2,695     $ 189     $ 605     $ 125     $ 480  

The activity for corporate office receivables was as follows:

Balance at July 31, 2008
  $ 1,090  
Interest income at stated rates
    41  
Imputed interest income
    12  
Payments received
    (277 )
Balance at July 31, 2009
  $ 866  
Principal additions
  $ 189  
Defaults on notes
  $ (255 )
Interest income at stated rates
    45  
Imputed interest income
    -  
Payments received
    (240 )
Balance at July 31, 2010
  $ 605  
 
 
55

 
 
NOTE 5 - PROPERTY AND EQUIPMENT

The following table summarizes property and equipment:

   
July 31, 2010
 
Fixed Asset Type
 
Estimated
Useful Life
 
Cost
   
Accumulated
Depreciation
   
Net Book
Value
 
Computers
 
3 years
  $ 284     $ (151 )   $ 133  
Software
 
3 years
    86       (68 )     18  
Equipment
 
7 years
    62       (56 )     6  
Furniture
 
7 years
    65       (53 )     12  
Leasehold Improvements
 
3.3 years
    52       (52 )     -  
        $ 549     $ (380 )   $ 169  
 
   
July 31, 2009
 
Fixed Asset Type
 
Estimated
Useful Life
 
Cost
   
Accumulated
Depreciation
   
Net Book
Value
 
Computers
 
3 years
  $ 267     $ (119 )   $ 148  
Software
 
3 years
    79       (50 )     29  
Equipment
 
7 years
    64       (39 )     25  
Furniture
 
7 years
    65       (32 )     33  
Leasehold Improvements
 
3.3 years
    52       (40 )     12  
        $ 527     $ (280 )   $ 247  

We depreciate property and equipment using the straight-line method over the assets’ estimated useful lives.  Depreciation expense for property and equipment was $130 and $121 for the years ending July 31, 2010 and 2009, respectively.

In the second quarter of 2007, we relocated our principal executive offices.  Prior to our relocation, we made $52 in improvements to our new location.  We amortize these leasehold improvements using the straight-line method over the term of the lease.  Amortization expense for leasehold improvements was $12 and $16 for the years ending July 31, 2010 and 2009, respectively.
 
NOTE 6 – INTANGIBLE ASSETS

We acquired a membership list as part of our acquisition of BXI in the fourth quarter of 2005.  We acquired an additional membership list from a franchisee in the fourth quarter of 2007.  In connection with our asset acquisition from Intagio in the first quarter of 2008 and ATX The Barter Company in the third quarter of 2008, we acquired additional membership lists and non-compete agreements.  We subsequently sold part of the membership list acquired from Intagio.  Changes in the carrying amount of the intangible assets are summarized as follows:

 
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Membership
Lists
   
Non-Compete
Agreement
   
Trade Name
Amortization
   
Total Intagible
Assets
 
Balance as of July 31, 2008
  $ 1,918     $ 175     $ -     $ 2,093  
                                 
Additions from the Intagio acquisition
    80       4       20       104  
Amortization
    (487 )     (136 )     (2 )     (625 )
Balance as of July 31, 2009
  $ 1,511     $ 43     $ 18     $ 1,572  
                                 
Amount allocated to sale of San Francisco Corporate owned office
    (76 )                     (76 )
Amortization
    (473 )     (27 )     (2 )     (502 )
Balance as of July 31, 2010
  $ 962     $ 16     $ 16     $ 994  
 
The Company recorded goodwill in connection with business combinations completed in fiscal years from 2005 to 2009.  The acquisitions made in 2005 and in 2008 included contingent consideration recorded as additions to goodwill in subsequent periods, as the final settlement amounts became determinable.

In October 2009, ITEX sold assets originally acquired in the 2007 Intagio acquisition.  As part of the sale, ITEX allocated a pro rata portion of Membership list and Goodwill to the sale in the amount of $76 and $36, respectively.  The pro rata percentage amount for Goodwill was calculated using the relative fair value of the San Francisco corporate-owned office to the estimated fair value of the ITEX network as a whole.  The pro rata percentage amount of unamortized Membership list was calculated using the amount of the San Francisco corporate-owned office member transaction volume over the total transaction volume of the retained members acquired in the 2007 Intagio transaction.
 
The following schedule outlines the expected intangible related amortization expense over the respective lives:
 
Year ending July 31,
 
Membership List
Amoritization
   
Non-Compete
Agreement
Amoritization
   
Trade Name
Amortization
   
Total Amortization
 
                         
2011
    447       16       2       465  
2012
    219       -       2       221  
2013
    218       -       2       220  
2014
    45       -       2       47  
2015
    8               2       10  
Thereafter
    25       -       6       31  
Total
  $ 962     $ 16     $ 16     $ 994  
 
 
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NOTE 7 - NOTES PAYABLE AND LINE OF CREDIT

The Company has a revolving credit agreement to establish a $2.5 million line of credit facility with its primary banking institution, US Bank, effective through November 30, 2010.  The Company anticipates renewing the line of credit at the same level for another year.  The line of credit facility was originally established on December 2, 2004.   There were no borrowings made under this line of credit in the year ended July 31, 2010 and 2009 and there was no outstanding balance as of July 31, 2010 and 2009.  The Company may utilize this credit facility for short-term needs in the future.
 
NOTE 8 - COMMITMENTS

The Company leases office space under operating leases.  Lease commitments include leases for the Company’s corporate headquarters in Bellevue, Washington, and branch offices in Chicago, Illinois and Cleveland, Ohio.  These leases expire between May 2011 and April 2015.  The rent for the Company’s office in Cleveland, Ohio, was paid in part in ITEX dollars until June 1, 2009.

 As of July 31, 2010, the future minimum commitments under these operating leases are as follows:

   
Executive office
   
Corp owned office
   
Corp owned office
   
Total
 
Location:
 
Bellevue, WA
   
Chicago, IL
   
Solon, Ohio
       
Expiration date:
 
April 30, 2015
   
October 31, 2011
   
May 31, 2011
       
                         
Lease commitments 
for the year ending 
July 31,
                       
2011
  $ 155     $ 112     $ 14     $ 281  
2012
    159       29       -       188  
2013
    163       -       -       163  
2014
    166       -       -       166  
2015
    126       -       -       126  
                                 
Total
  $ 769     $ 141     $ 14     $ 924  

The lease expense for our executive office space and corporate-owned offices for the years ended July 31, 2010 and 2009 was $299 and $320, respectively.

We have not leased any equipment in 2010 or 2009.

We have purchase commitments for telecommunications and data communications.  As of July 31, 2010, the future minimum commitments under these purchase commitments are as follows:

   
Telecommunications
and data
communications
 
       
Purchase commitments for the
year ending July 31,
     
2011
  $ 25  
2012
    8  
         
Total
  $ 33  
 
 
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NOTE 9 – ITEX DOLLAR ACTIVITY

Primarily, we receive ITEX dollars from members’ transaction and association fees, but we also receive ITEX dollars, to a much lesser extent, from other member fees.  ITEX dollars earned from members are later used by the Company as a method of payment in revenue sharing and incentive arrangements with its Broker Network, co-op advertising with Marketplace members, as well as for certain general corporate expenses.
 
We expend ITEX dollars for revenue sharing transaction fees and association fees with our Broker Network, and for general Marketplace costs.  We record transactions at the fair value of products or services received when those values are readily determinable.  Most of our ITEX dollar transactions during the periods presented in these financial statements lacked readily determinable fair values and were recorded at the cost basis of the trade dollars surrendered, which we have determined to be zero.

We take extensive measures to maintain the integrity of our role in the Marketplace economy, and to protect against the misuse or misappropriation of ITEX dollars.  For example:

 
·
All ITEX dollar purchases for corporate purposes are approved by senior management.
 
 
·
We do not sell or purchase ITEX dollars for USD.

We spend ITEX dollars in the Marketplace for our corporate needs.  As discussed in Note 1 to our consolidated financial statements, we record ITEX dollar revenue in the amounts equal to expenses we incurred and paid for in ITEX dollars, resulting in a net effect of $0 on both operating and net income.  We recorded $139 and $264 as ITEX dollar revenue for the years ended July 31, 2010 and 2009, respectively.

The corresponding ITEX dollar expenses in the year ending July 31, 2010 were for printing,  outside services and miscellaneous expenses.  We will continue to utilize ITEX dollars for our corporate purposes in future periods.

We do not include any ITEX dollar amounts on our Consolidated Balance Sheets or Consolidated Statement of Stockholders’ Equity and we do not include any ITEX dollar activities on our Consolidated Statement of Cash Flows.

We include these ITEX dollar activities on our Consolidated Statements of Income.  The following ITEX dollar activity is included in our Consolidated Statements of Income for the years ending July 31, 2010 and 2009 (in thousands):

   
Year ended July 31,
 
   
2010
   
2009
 
Revenue:
           
Marketplace and other revenue
  $ 139     $ 264  
                 
Costs and expenses:
               
                 
Corporate salaries, wages and employee benefits
    1       3  
Selling, general and administrative
    138       261  
                 
      139       264  
                 
Income from operations
  $ -     $ -  
 
 
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NOTE 10 — LEGAL PROCEEDINGS

In June 2003, a former broker filed a complaint against us for wrongful termination of his brokerage agreement and breach of contract in connection with the termination of plaintiff's brokerage in 1999 (Bruce Kamm v.  ITEX Corporation, Supreme Court of the State of New York County of New York, Index No.: 602031/2003).  Plaintiff sought damages against us in the amount of $5,000 and a preliminary injunction enjoining us from selling a New York office, previously managed by plaintiff, to any person, company or entity.  In July 2003, the Court denied plaintiff's motion for a preliminary injunction.  Plaintiff failed to prosecute the action, and, in May 2004, the Court administratively dismissed the action.  During September 2005, the Court granted a motion from plaintiff to vacate the dismissal of his action and for leave to amend the complaint.  On or about October 12, 2005, we were served with an amended complaint stating claims of breach of contract, wrongful termination of the brokerage agreement and breach of covenant of good faith and fair dealing and seeking damages in the amount of $30,000 plus attorneys' fees.  In November 2005, we filed a motion to dismiss the action for lack of subject matter jurisdiction pursuant to a forum selection clause in the contract between the parties requiring litigation be filed in Oregon.  Our motion to dismiss was granted on December 12, 2005.  In June 2006, plaintiff re-filed in the Circuit Court of the State of Oregon, (Bruce Kamm and Invision LTD v.  ITEX Corporation,  Case No.  0606-05949), stating claims of breach of contract and breach of covenant of good faith and fair dealing and seeking damages in the amount of $30,000 plus attorneys’ fees.  A trial date has been set in April 2011.  We believe the termination of plaintiff's brokerage was for proper cause.

We will vigorously defend against the lawsuit discussed above.  While it is not feasible to predict the exact outcome of the proceedings, in our opinion, it is not likely that the foregoing proceeding would ultimately result in any liability that would have a material adverse effect on our results of operations, cash flows or financial position.  We have not established any reserves for any potential liability relating to the foregoing litigation matter.  However, litigation is subject to inherent uncertainties and unfavorable rulings could occur.  If so, it could have a material adverse impact on our Consolidated Financial Statements in future periods.

From time to time we are subject to claims and litigation incurred in the ordinary course of business.  In our opinion, the outcome of other pending legal proceedings, separately and in the aggregate, will not have a material adverse effect on our business operations, results of operations, cash flows or financial condition.
 
NOTE 11 – SHARE-BASED PAYMENTS

In March 2004 the Company adopted the ITEX Corporation 2004 Equity Incentive Plan (the "2004 Plan"), for which 800 shares of common stock have been authorized for issuance.  The 2004 Plan provides for the grant of incentive and nonqualified stock options, restricted stock, and stock bonuses to the Company's employees, directors, officers or consultants.

0 and 39 shares remained available for future grants under the 2004 Plan for the years ended July 31, 2010 and 2009, respectively.
 
In October 2009, the Company issued 39 restricted shares to the Company’s CEO, valued at the grant date stock price of $3.40 per share, with a vesting period of 3 years from the date of grant.  The grant is to be amortized to compensation expense over the respective requisite service period of three years.
 
 
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In December 2008, 18 shares of restricted common stock, valued at the grant date stock price of $2.125, were issued to the Company’s three directors as compensation for their services for the calendar year ending December, 31, 2009.  Those shares vested over the calendar year ending December 31, 2009 in twelve equal monthly installments.  The fair value of these shares as of the grant date was $38.
 
We account for share-based compensation in accordance with the related guidance.  Under the fair value recognition provisions, we estimate share-based compensation cost at the grant date based on the fair value of the award.  We recognize that expense ratably over the requisite service period of the award.
 
The following table summarizes the components of stock based compensation including warrants issued to a non-employee:
 
   
Year ended July 31,
 
   
2010
   
2009
 
             
Employee Compensation
  $ 36     $ 62  
Board Compensation
    16       58  
Warrants issued to Investor Relations Firm
    -       41  
Totals
  $ 52     $ 161  

The following table summarizes the granted, forfeited and vested shares of the 2004 Plan:
 
   
Number of Shares/Options
 
   
Available
   
Shares Granted
   
Options Granted
 
                   
Balance at July 31, 2008
    57       343       -  
Granted
    (18 )     18       -  
Forfeited
                    -  
                         
Balance, July 31, 2009
    39       361       -  
Granted
    (39 )     39       -  
Forfeited
                    -  
                         
Balance, July 31, 2010
    -       400       -  
                         
Vesting as of July 31, 2010:
                       
Shares Vested
            371       -  
Shares Unvested
            29       -  
Balance at July 31, 2010
            400       -  
 
During 2008, we retained an outside company for investment advisory and financial communications assistance.  As partial compensation, we granted the company 20 warrants with a seven year life.  We calculated the fair value of these warrants using the Black-Scholes model with the following assumptions:
 
 
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Assumptions
 
Contractual life (in years)
    7  
Annualized volatility
    73.09 %
Dividend rate
    0 %
Average risk free interest rate
    2.93 %
         
 
We determined the fair value of these warrants was $66.  We defer the fair value of the warrant issued and amortized the expense over the contractual service period of thirteen months.

The stock-based compensation expense, including the warrant issued to a non-employee, charged against the results of operations was as follows:

   
Year ended July 31,
 
   
2010
   
2009
 
             
Stock-based compensation expense included in:
           
Corporate salaries, wages and employee benefits
  $ 36     $ 62  
Selling, general and administrative
    16       99  
                 
Total stock-based compensation expense
    52       161  

At July 31, 2010, 29 shares of common stock granted under the 2004 Plan remained unvested.  At July 31, 2010, the Company had $97 of unrecognized compensation expense, expected to be recognized over a weighted-average period of approximately 27 months.

The following is a summary of the warrants outstanding at July 31, 2010:
 
   
Number of
Warrants
   
Exercise Price
 
Year of
Expiration
               
Warrants
    20     $ 4.75  
2015
 
NOTE 12 - STOCKHOLDERS’ EQUITY

On May 3, 2010, the Company completed a 1 for 5 reverse stock split of its outstanding common stock, par value $0.01 per share, pursuant to an amendment to its Articles of Incorporation.    All common stock equity transactions and per share amounts have been adjusted to reflect the reverse stock split for all periods presented.

On March 9, 2010, the Company announced a $2,000 stock repurchase program, authorized by the Board of Directors.  The program authorizes the repurchase of shares in open market purchases or privately negotiated transactions, has no expiration date and may be modified or discontinued by the Board of Directors at any time.  A total of 5 shares were purchased for $19 in the year ended July 31, 2010.

The Company has 5,000 shares of preferred stock authorized at $0.01 par value.  No shares were issued or outstanding as of July 31, 2010 or 2009.

 
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In addition to our common stock activity described in Note 11 – Share-Based Payments, to reduce the number of shares of our common stock outstanding, we repurchased a total of 5 and 10 shares of ITEX common stock for $19 and $30 in 2010 and 2009, respectively.
 
NOTE 13 - INCOME TAXES

Deferred tax assets on our balance sheet primarily include Federal and State net operating loss carry forwards (collectively “NOLs”) which are expected to result in future tax benefits.  Realization of these NOLs assumes that we will be able to generate sufficient future taxable income to realize these assets.  Deferred tax assets also include temporary differences between the financial reporting basis and the income tax basis of its assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled.

In assessing the recoverability of deferred tax assets, we consider whether it is more likely that some portion or all of the deferred tax assets will not be realized.  The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences are expected to be deductible.  We consider the scheduled reversal of deferred tax liabilities, projected future taxable income and projections for future taxable income over the periods in which the deferred tax assets are expected to be deductible.

On July 31, 2010, we had NOLs of approximately $14,195 available to offset future taxable income.  These are composed of approximately $12,290 from ITEX operating losses and approximately $1,905 from BXI operating losses.  The future utilization is recorded as a deferred tax asset given that management believes it is more likely than not that we will generate future taxable income.  We periodically assess the realizability of our available NOLs to determine whether we believe we will generate enough future taxable income to utilize some portion or all of the available NOLs.  During the fourth quarter of 2010, we performed an assessment of our available NOLs because of an additional year of increased profitability.  In that assessment, we concluded that it was more likely than not that additional NOLs would result in realizable deferred tax assets.  As of July 31, 2010 and 2009, we have no valuation allowance on available Federal NOLs.

The deferred tax assets recorded represent our estimate of all deferred tax benefits to be utilized in the current year and future periods beyond 2010.  The following table reflects the reconciliation of the company’s income tax expense:

   
Year Ended July 31,
 
   
2010
   
2009
 
             
Pre-tax financial income
  $ 1,557     $ 1,027  
Federal tax expense computed at the statutory rate of 34%
    529       349  
State tax expense
    61       54  
                 
Permanent and other differences
    21       18  
                 
Net tax expense
  $ 611     $ 421  
 
 
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Our income tax expense is composed of the following:

   
Year Ended July 31,
 
   
2010
   
2009
 
             
Deferred tax expense
  $ (519 )   $ (343 )
Current federal tax expense
    (49 )     (21 )
Current state tax expense
    (43 )     (57 )
                 
Income tax expense
  $ (611 )   $ (421 )

The tax effects of temporary differences that give rise to significant portions of deferred tax assets and liabilities at July 31, 2010 and 2009 are presented below:

   
July 31,
 
   
2010
   
2009
 
Deferred Tax Assets:
           
Tax deductible BXI goodwill
  $ 425     $ 522  
Net operating loss carryforwards
    5,172       5,899  
Reserve for uncollectible receivables
    135       125  
Other temporary differences
    386       167  
    $ 6,118     $ 6,713  
Deferred Tax Liabilities:
               
Membership lists not deductible for tax
  $ 81     $ 169  
Media Intangibles
    4       1  
Unearned stock compensation
    15       6  
    $ 100     $ 176  
                 
Net deferred tax asset
  $ 6,018     $ 6,537  
                 
The following components are included in net deferred tax assets in the accompanying balance sheets:
 
                 
Current Deferred Tax Assets
               
Current deferred tax asset
  $ 1,033     $ 745  
Current deferred tax liability
    (15 )     (6 )
Net current deferred tax asset
  $ 1,018     $ 739  
                 
Non-Current Deferred Tax Assets
               
Non-current deferred tax asset
  $ 5,085     $ 5,968  
Non-current deferred tax liability
    (85 )     (170 )
Net non-current deferred tax asset
  $ 5,000     $ 5,798  
 
ITEX Federal NOLs of approximately $14,195 expire, if unused, from 2018 to 2023.  BXI Federal NOLs of approximately $1,905 expire, if unused, from 2020 to 2024 and are subject to an annual limitation of approximately $172.  This limitation is equal to the long-term federal tax exempt rate multiplied by the total purchase price of BXI.  Additionally, ITEX has state NOLs for California totaling approximately $4,282 which, if unused, expire from 2012 to 2015.  Additionally, the Company has AMT credits of $141 and research and development credits of %5 available to offset future taxes payable.

 
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In accordance with the accounting guidance surrounding the uncertainty in Income Taxes we have recorded unrecognized tax liabilities of $279 as follows:

   
Year Ended July 31,
 
   
2010
 
       
Balance at July 31, 2009
  $ 236  
Increases as a result of tax positions taken during 2009
    -  
Increases as a result of tax positions taken in prior years
    43  
         
Balance at July 31, 2010
  $ 279  

We file income tax returns in the United States as well as various United States state jurisdictions.  The tax years that remain subject to examination are 2007 through 2010 in the United States.  We also have available NOLs dating from 1998 which, when used, could be subject to examination by taxing authorities.  We do not believe there will be any material changes in our unrecognized tax positions over the next twelve months.

As of July 31, 2010, accrued expenses for uncertain tax positions related primarily to state jurisdictions on our consolidated balance sheet of $279 included $76 for interest and penalties associated with unrecognized tax benefits.
 
NOTE 14 – 401(k) SAVINGS PLAN

Effective January 1, 2006, we established a 401(k) plan offered to all of our full-time employees.  Eligible employees may contribute, through payroll deductions, up to the statutory limits.  This plan was terminated on December 31, 2009.  Prior to the termination, we matched each dollar a participant contributes with a maximum contribution of six percent (6.0%) of a participant’s eligible compensation.  We contributed approximately $21 and $82 to the plan during 2010 and 2009, respectively.
 
NOTE 15 – GOODWILL

As a result of our acquisition of BXI in 2005, we recorded $1,689 in goodwill.  In 2008, we recorded an additional $1,513 in goodwill as a result of our asset purchase from Intagio which included $47 in acquisition costs.  We subsequently reduced goodwill by $231 for sales of certain assets to existing franchisees.  Pursuant to the terms of the BXI Agreement of Merger dated June 30, 2005, to the extent we and our subsidiaries (including BXI) achieve certain revenue targets during the first twelve full quarters following the signing of the Merger Agreement, a maximum of $450 additional payments payable based on earnings over these quarters (“BXI earnout”).

As of July 31, 2008, we completed all earnout payments on the BXI earnout.  Total BXI earnout payments we have made since the acquisition were $301.  On August 1, 2008, we entered into a new agreement with Intagio to purchase certain assets of a media services business.  At Closing, we paid Intagio the purchase price for the August 1, 2008 transaction as well as a prepayment of $150 to satisfy, in full, our maximum post-closing obligation to Intagio for the Intagio earnout.  After this payment, we have no further earnout obligations to Intagio.

 
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In October 2009, ITEX sold assets originally acquired in the 2007 Intagio acquisition.  As part of the sale, ITEX allocated a pro rata portion of membership list and goodwill to the sale in the amount of $76 and $36, respectively.  The pro rata percentage amount for goodwill was calculated using the relative fair value of the San Francisco corporate-owned office to the estimated fair value of the ITEX network as a whole.  The pro rata percentage amount of unamortized membership list was calculated using the amount of the San Francisco corporate-owned office member transaction volume over the total transaction volume of the retained members acquired in the 2007 Intagio transaction.

Changes to goodwill were as follows:

   
Year Ended July 31,
 
   
2010
   
2009
 
Beginning balance
  $ 3,318     $ 3,168  
Sale of SF Corporate owned office in Q1 2010
    (36 )     -  
BXI earnout payment
    -       150  
Ending balance
  $ 3,282     $ 3,318  

NOTE 16 – SELECTED QUARTERLY FINANCIAL RESULTS (unaudited)
 
Year ended July 31, 2010
 
First Quarter
   
Second 
Quarter
   
Third 
Quarter
   
Fourth 
Quarter
   
Total
 
                               
Revenues
  $ 3,924     $ 4,537     $ 4,158     $ 4,306     $ 16,925  
Operating costs and expenses
    3,584       4,011       3,737       3,919       15,251  
Operating income
    340       526       421       387       1,674  
Other income - net
    110       (247 )     10       10       (117 )
Income before taxes
    450       279       431       397       1,557  
Income tax expense
    173       107       162       169       611  
Net income
  $ 277     $ 172     $ 269     $ 228     $ 946  
                                         
Net income per common share
                                       
Basic
  $ 0.08     $ 0.05     $ 0.08     $ 0.06     $ 0.26  
Diluted
  $ 0.08     $ 0.05     $ 0.08     $ 0.06     $ 0.26  
                                         
Weighted Average Shares outstanding:
                                       
2010 basic
    3,571       3,575       3,575       3,575          
2010 diluted
    3,571       3,578       3,581       3,583          
                                         
Year ended July 31, 2009
 
First Quarter
   
Second
Quarter
   
Third
Quarter
   
Fourth
Quarter
   
Total
 
                                         
Revenues
  $ 3,899     $ 4,365     $ 3,981     $ 4,257     $ 16,502  
Operating costs and expenses
    3,877       4,130       3,637       3,831       15,475  
Operating income
    22       235       344       426       1,027  
Other income - net
    (2 )     7       12       (16 )     1  
Income before taxes
    20       242       356       410       1,028  
Income tax expense (benefit)
    (25 )     108       132       206       421  
Net income
  $ 45     $ 134     $ 224     $ 204     $ 607  
                                         
Net income per common share
                                       
Basic
  $ 0.01     $ 0.04     $ 0.06     $ 0.06     $ 0.17  
Diluted
  $ 0.01     $ 0.04     $ 0.06     $ 0.06     $ 0.17  
                                         
Weighted Average Shares outstanding:
                                       
2009 basic
    3,544       3,551       3,558       3,564          
2009 diluted
    3,563       3,572       3,580       3,565          
 
 
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NOTE 17 – RELATED PARTY TRANSACTIONS

We have periodically engaged related parties for consulting and contract services.  In aggregate, related party transactions did not exceed $92 in the years ended July 31, 2010 or 2009.
 
NOTE 18 – SUBSEQUENT EVENTS

On August 11, 2010, the Board of Directors of ITEX Corporation declared a cash dividend in the amount of $0.025 per share, payable on September 20, 2010 to stockholders of record as of the close of business on September 10, 2010.
 
 
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Item 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.
 
Item 9A(T).
CONTROLS AND PROCEDURES

(a) Disclosure controls and procedures.

Under the supervision and with the participation of our management, including the Chief Executive Officer, who is also the Interim Chief Financial Officer, we have evaluated the effectiveness of our disclosure controls and procedures as required by Exchange Act Rule 13a-15(b) as of the end of the period covered by this report.  Based on that evaluation, our CEO and Interim CFO concluded that our disclosure controls and procedures were effective as of July 31, 2010. 

(b) Management’s Report on Internal Control over Financial Reporting.

Our management is responsible for establishing and maintaining adequate internal control over financial reporting for the Company.  Internal control over financial reporting is a process to provide reasonable assurance regarding the reliability of our financial reporting for external purposes in accordance with accounting principles generally accepted in the United States of America.  Internal control over financial reporting includes maintaining records that in reasonable detail accurately and fairly reflect our transactions; providing reasonable assurance that transactions are recorded as necessary for preparation of our financial statements; providing reasonable assurance that receipts and expenditures of company assets are made in accordance with management authorization; and providing reasonable assurance that unauthorized acquisition, use, or disposition of company assets that could have a material effect on our financial statements would be prevented or detected on a timely basis.  Because of its inherent limitations, internal control over financial reporting is not intended to provide absolute assurance that a misstatement of our financial statements would be prevented or detected.

During the third quarter of fiscal 2010, we determined that we did not have an adequate process level control in place to prevent the recording of serial orders in our broker network that in the aggregate are large or unusual and which may not ultimately be fulfilled.  This control deficiency did not result in any material adjustments to the financial statements during the current year.  Management discussed the deficiency and related corrective actions with the Audit Committee and our independent registered public accounting firm.  We believe we fully remediated the deficiency during the fourth quarter of 2010 by implementing appropriate corrective measures and adopting additional monthly and quarterly transaction reviews and control activities, which reduced to a remote likelihood the possibility of a misstatement on our financial statements that would not be prevented or detected..  These reviews and control activities include  the timely review and monitoring of: (i) large transactions for possible fulfillment issues; (ii) for large transactions conducted in the ITEX Marketplace, the review of sales agreements and documents showing proof of ownership or the right to sell the product or service; and (iii) freezing member and/or broker accounts associated with any suspicious activity. 

Management conducted an assessment of the effectiveness of our internal control over financial reporting based on the framework published by the Committee of Sponsoring Organizations of the Treadway Commission, referred to as the Internal Control—Integrated Framework.  Based on its assessment, management concluded that  the Company’s internal control over financial reporting was effective as of July 31, 2010.

 
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This Annual Report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting.  Management’s report was not subject to attestation by our registered public accounting firm pursuant to rules of the Securities and Exchange Commission that exempt non-accelerated filers from including auditor attestation reports.

(c) Changes in internal control over financial reporting.
 
Other than actions we have taken to remedy the weakness identified above, there have been no changes in our internal controls over financial reporting during our most recent quarter that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.

Item 9B.
OTHER INFORMATION

Not applicable.
 
PART III
 
Item 10.
DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information with respect to our Directors and executive officers may be found under the captions “Election of Directors,” “Nominees for Election as Directors of ITEX Corporation,” “Business Experience,” “Director Qualifications and Skills,” and “Executive Officers” of our Proxy Statement for the Annual Meeting of Shareholders (the “Proxy Statement”).  Information about our audit committee financial expert, audit committee and other committees of the Board may be found under the caption “Corporate Governance,” “Meetings and Committees of the Board,” and “Director Qualifications and Nominations” in the Proxy Statement.  This information is incorporated herein by reference.

The information in the Proxy Statement set forth under the caption “Section 16(a) Beneficial Ownership Reporting Compliance” is also incorporated herein by reference.

We have adopted the ITEX Code of Ethics (the “Code of Ethics”), a code of ethics that applies to our executive officers, including financial officers, and other finance organization employees.  The Code of Ethics is publicly available on our website at www.itex.com under the Investor Relations tab.  If we make any substantive amendments to the Code of Ethics or grant any waiver, including any implicit waiver, from a provision of the code to our executive officers, we will disclose the nature of such amendment or waiver on that website or in a report on Form 8-K.
 
Item 11.
EXECUTIVE COMPENSATION

The information in the Proxy Statement set forth under the captions “Executive Compensation” and “Compensation of Directors” is incorporated herein by reference.
 
Item 12.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information in the Proxy Statement set forth under the captions “Securities Authorized for Issuance under Equity Compensation Plans” and “Security Ownership of Certain Beneficial Owners and Management” is incorporated herein by reference.
 
 
69

 
 
Item 13.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information in the Proxy Statement set forth under the captions “Corporate Governance,” “Meetings and Committees of the Board,” “Director Qualifications and Nominations” and “Transactions with Related Persons” is incorporated herein by reference.
 
Item 14.
PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information concerning principal accountant fees and services appears in the proxy statement under the heading “Audit Related Matters,” and “Auditor Fees”  and is incorporated herein by reference.
 
Item 15.
EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

EXHIBIT INDEX

   
Incorporated by Reference
 
       
Exhibit
No.
Exhibit Description
Form
SEC
File
No.
Exhibit
Filing Date
Filed
Herewith
             
2.1
Asset Purchase Agreement dated as of August 1, 2008, between ITEX Corporation and The Intagio Group, Inc.
8-K
000-18275
2.1
8/06/08
 
             
3.1
Amended and Restated Articles of Incorporation of ITEX Corporation
10-KSB
000-18275
3.1
11/13/03
 
             
3.2
Amended and Restated Bylaws of ITEX Corporation
8-K
000-18275
3.2
12/19/08
 
             
10.1
Form of Indemnification Agreement
10-KSB
000-18275
10.9
11/13/03
 
             
10.2
ITEX Corporation 2004 Equity Incentive Plan
14A
000-18275
Appendix B
2/13/04
 
             
10.3
Form of Restricted Stock Agreement
8-K
000-18275
10.1
7/10/06
 
             
10.4
Lease dated as of October 21, 2009
8-K
000-18275
10.1
11/20/09
 
             
10.5
Revolving Credit Agreement and Note, dated as of November 4, 2009
8-K
000-18275
10.1
11/12/09
 
 
 
70

 
   
   
Incorporated by Reference
 
Exhibit
No.
Exhibit Description
Form
SEC
File
No.
Exhibit
Filing Date
Filed
Herewith
             
10.6
Change in Control Agreement dated as of February 28, 2008 between Steven White and ITEX Corporation
10-Q
000-18275
10.15
3/03/08
 
             
10.7
Form of Employee Change in Control Agreement
10-Q
000-18275
10.16
3/03/08
 
             
10.8
Form of Senior Subordinated Secured Promissory Note of ITEX Corporation to The Intagio Group, Inc.
8-K
000-18275
10.1
8/06/08
 
             
10.9
Form of Security Agreement between ITEX and The Intagio Group, Inc.
8-K
000-18275
10.2
8/06/08
 
             
21
The only subsidiary of ITEX Corporation is BXI Exchange, Inc., a Delaware corporation
         
             
31.1
Certifications of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
       
P
             
31.2
Certifications of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
       
P
             
32.1
Certifications of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
       
P
 
 
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SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

   
ITEX CORPORATION
     
Date: October 20, 2010
By:
/s/ Steven White
   
Steven White, Chief Executive Officer
   
Interim Chief Financial Officer
     
Date: October 20, 2010
By:
/s/ Steven White
   
Steven White, Principal Accounting Officer
     
In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities an on the dates indicated.
     
Date: October 20, 2010
 
By:
  /s/ Steven White
     
Steven White, Chairman of the Board
       
Date: October 20, 2010
 
By:
  /s/ John Wade
     
John Wade, Director
       
Date: October 20, 2010
 
By:
  /s/ Eric Best
     
Eric Best, Director
 
 
72