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8-K - CURRENT REPORT - XpresSpa Group, Inc.d8k.htm
EX-99.2 - PRESS RELEASE - XpresSpa Group, Inc.dex992.htm
Rodman & Renshaw
Annual Global Investment Conference
September 13, 2010
Investor Presentation
Exhibit 99.1


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Page 2
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Safe Harbor Statement
This presentation contains certain statements that may be deemed to be “forward-looking statements” within
the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended. 
All statements, other than statements of historical facts, that address activities, events or developments that
the Company expects, projects, believes or anticipates will or may occur in the future, including, without
limitation, the outlook for general industry conditions, future operating results, capital expenditures,
expansion and growth opportunities, financing activities and other such matters, are forward-looking
statements. 
Although the Company believes that its expectations stated in this presentation are based on reasonable
assumptions, actual results may differ from those projected in the forward-looking statements. For a more
detailed discussion of risk factors, please refer to the Company’s Registration Statement on Form S-1 and its
periodic reports filed with the United States Securities and Exchange Commission (“SEC”).
Vringo expressly disclaims any obligations or undertaking to update or revise any forward-looking statements
contained herein to reflect any change in Vringo’s expectations with respect thereto or any change in events,
conditions or circumstances on which any statement is based.


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Page 3
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Vringo: Synonym for Video Ringtones
We provide a comprehensive platform of video ringtones for mobile phones
Software allows users to create, download and share mobile entertainment content
WAP and Web sites encompass robust content integration and distribution systems
200+ Vringo-enabled handsets (Windows, BlackBerry, Android, Symbian, J2ME)
Library of over 5,000 video ringtones
23
patents
pending
for
software
platform
and
mobile
applications
(one
patent
issued)
Present on major app stores (Nokia’s Ovi; coming to Verizon’s Android App Store)
Pre-linked on Sony Ericsson handsets (SE Walkman)
Founded in 2006
35 Employees
Headquarters located in New York
Sales office in Oxford (UK)
R&D based out of Israel
Strong early stage investors
Angel round of $2.4 M in 2006
Warburg Pincus
invested $12 M in 2007
Bridge round of $3.0 M in Dec. 2009
IPO in June 2010 raised $11 M with Maxim, Ladenburg, and Chardan


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Page 4 -
Established and Well
Seasoned Management
Strong management team and BOD with experience in the
U.S. financial markets
Track record of creating, running, investing and exiting
successful technology companies
Nascent and Fast Growing
Markets
Only 17.6 M viewed mobile video in the US in Q4 2009
(1)
4.6 B global mobile subscribers
(2)
534 M global mobile video subscribers by 2014
(3)(5)
$25 B mobile application market by 2014
(4)(6)
$29 B mobile content market by 2012
(3)
Strong Platform for Growth
Scalable business model
Major contracts signed with international mobile carriers
and content providers
Largest video ringtone library in the world (over 5,000 titles)
Investment Highlights
(1)
Nielsen/New York Times
(2)
United Nations estimate
(3)
Multimedia Intelligence
(4) Juniper Research
(5) Not a projection for Vringo subscribers
(6) Not a projection for Vringo market size


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Page 5 -
Deal with Everything Everywhere Ltd.; UK’s largest mobile company to
launch Vringo together in the UK market
Everything Everywhere operates both Orange (UK) and T-Mobile (UK) with
combined total of over 30 M subscribers, and is owned by France Telecom
and Deutsche Telekom
First will launch with Orange (UK)
subscribers in Q4
Working hard to ensure top notch content
for this critical launch
STAY TUNED--NEWS TO FOLLOW


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Page 6 -
Importance of Orange Launch
First major launch in the strategic European market
UK is a vibrant and active mobile content and application
market
Vringo has until now focused on proving its business
model in smaller, less developed markets
Terms: Orange branded service, revenue split, zero rating
for data, promotion of service on Orange properties
STAY TUNED--NEWS TO FOLLOW


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Page 7
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Starting in North America---with Verizon and Android
Vringo
has been approved to launch on the Verizon
Android App Store in Q4
Verizon has sold the most Android phones
in North America
Verizon has 90 M subscribers and has a culture of app
promotion and usage among subscribers
Android has now overtaken iPhone
in North American
unit shipments according to Gartner  Aug 12, 2010  Business Week
STAY TUNED--NEWS TO FOLLOW


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Page 8
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Time for T-Pain……
Vringo
launching new
application for iPhone
and
Android with T-Pain in Q4
T-Pain’s earlier iPhone
app “I
am T-Pain”
became one of
the most popular music apps
of all time selling 1.5 M
copies
STAY TUNED--NEWS TO FOLLOW


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Page 9
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“One of Israel’s leading venture  capitalists”
(Washington Post)
Founder of Israel Seed Partners, managing
$260 M in 4 funds-exits include:
Shopping.com
(acquired by eBay Inc.)
for $640 M
Answers Corp. (NasdaqCM: ANSW)
Native Networks (acquired by Alcatel
(NYSE: ALA))
Compugen
(Nasdaq: CGEN)
Xacct
Technologies (acquired by Amdocs
Ltd. (NYSE: DOX))
Business Layers (acquired by CA, Inc.
(NasdaqGS: CA))
Cyota
(acquired by RSA/CA NasdaqGS:
CA)
Manager of several startups  with exits
including:
MERET (acquired by Amoco/BP)
Accent (Nasdaq: ACNTF)
Seasoned Management & Governance
Jon Medved
Founder & CEO, Board member
David Goldfarb
CTO
Formerly
Degel
Software
David Corre
VP Finance
Formerly
Siemens
Dov
Frohlich
COO
Formerly
NMS Communications
Haim
Cohen-Mintz
VP Europe
Formerly
Neustar
Josh Wolff
VP Services & Solutions
Formerly
NMS Communications
Andrew Perlman
President and Board member
Formerly
EMI Music


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Page 10
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Was Founder, Chairman and CEO of
the Beanstalk Group, the world’s
largest independent licensing
agency, now part of the Omnicom
Group. Served leading Brands such
as:
AT&T
IBM
Harley Davidson
Unilever
Ford Motor Company
Vringo
Board of Directors
Seth (“Yossi”) Siegel
Chairman of the Board
Several time LIMA and Clio award
winner
Marketing and brand commentary
appears in the NY Times, BrandWeek, 
Wall Street Journal, etc.
Ralph Simon
Board Member
Chairman Emeritus
Founder MEF -
Americas
Founder and CEO
Relegance, sold to AOL
Edo Segal
Board Member
Jon Medved
CEO and Board member
Formerly
Founder and GP Israel Seed
Phil Serlin
Board Member
Chairman, Audit Committee
CFO BiolineRX
Formerly Coopers, SEC
Gary Ginsberg
Board Member
Executive VP, Time Warner,
Formerly NewsCorp
Board
Andrew Perlman
President and Board member
Formerly
SVP, EMI Music


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Page 11
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Mobile video has arrived
Mobile video data usage is expected to grow at a 131% CAGR from 2009 -
2014
(1)
534 M global mobile video subscribers by 2014
(2)
Five-fold increase since 2008
$16 B in revenues projected in the US
(2)
Mobile social networking is growing exponentially
Facebook
and Twitter at the forefront of the phenomenon
Growing mobile social networking and user-generated content revenue
$1.8 B in 2008 to $11.8 B in 2013
(3)
Approximately 1 out of every 8 people world-wide has used a digital social network
(4)
User generated content continues to grow
YouTube revolution
Advances in technology that facilitate the creation of user-generated content
Rise of smart phones
Global Smartphone shipments experienced 50% growth YOY  in Q1 2010
(5)
Increased bandwidth enables rich media transfer across many devices
Apps everywhere…with Android growing % of market share by 150% in Q4 2009
(6)
Global 3G penetration expected to exceed 20% by the end of 2010
(4)
Vringo
in Middle of Rapidly Growing Markets and Trends
(1)
Cisco Visual Networking Index:  Global Mobile Data Traffic Forecast Update, 2009-2014, 2/10
(2)
Pyramid Research
(3)
Juniper Research
(4)
Morgan Stanley’s Internet Trends, 04/10; comScore  Global, 12/09
(5)
Strategy Analytics
(6)
Comscore


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Page 12
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Ring Tone Market-Ready for Vringo’s
Innovation
Ringtone business was created in 1997
Further developed in 2002 with the creation of truetone
and mastertone
Ringback
tone was created in 2004
$4.7 B ringback
tone market by 2012
(1)
3x growth from 2008
More
than
one-third
of
mobile
users
download
ringtones
from
various
sources
(1)
40% of such users frequently change their ringtones
Ringtone business has seen little innovation since 2004
Market ready for next evolution of products and services
(1)
Ipsos
MediaCT


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Page 13
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1.
Justin logs onto
Vringo.com
on his
PC/mobile or browses
through his Vringo
application for a new clip
3. Vringo
server is updated
immediately
4.
Justin’s new Vringo
is
automatically sent to
all of Justin’s buddies
5.
New Vringo
is cached on
handsets, ready to be played
whenever Justin calls
Justin
HTTP
TCP/IP
Vringo
server
Vringo
clients
Vringo.com
Vringo
Mobile App
HTTP
2.
Justin picks out a
Rolling Stones clip and
makes it his phone’s
ringtone
Getting a New Vringo
Onto a Phone


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Page 14
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Special
Features
Supported
by
Vringo
Technology
VringForward™
Mobile Video Voting
Rewards
Context-Appropriate
Advertising
Decide what ringtone
friends see when you
call them
Get video ringtones as
rewards for voting on
contest shows
Receive relevant
commercial messages
(post-, pre-roll, post-
call)
Brought to you by
Your Favorite Brand
Thanks for
voting! Get
an exclusive
video clip at:
http://URL
Vote!!!


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Page 15 -
Future of Mobile Personalization
audio
ring
tone
audio
ring back
tone
video
ringtone
Audio
ringtone
market
today
Phone
capabilities
Vringo’s
market
video
ringback/
ring
forward
Better user
experience
New
revenue
opportunities
social
personal-
ization
tools


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Page 16 -
Four Product Platform Components
Mobile application
Channels -
automatic content delivery
Custom store fronts
Studio -
online ringtone editor
Customer store front
Viral marketing engine
300+ handsets
Java, Blackberry, Windows Mobile,
Android, Symbian
Opportunity exists to sell premium
content bundles based on the core
application
World’s first Web-based
video ringtone editor
Can be customized for
partners (e.g., Marvel)
Video ringtones have a
shorter shelf life
Customers can
subscribe to automatic
content refreshes
Customizable
web/mobile store front
TV networks, retailers,
political campaigns, live
events
Opportunity exists to
set up advertising-
supported storefronts –
“free”
to consumers
Indicative
example


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Page 17
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World’s Largest Video Ringtone Library
5,000+ video clips


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Page 18
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Signed Revenue Deals: Initial Basis for Growth
Markets in which we have launched or will launch our service have
several
hundred
million
mobile
subscribers
(1)
Currently in discussions with several other carriers pursuing
additional agreements over the next 12 -
24 months
(1)
Source: United Nations


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Page 19 -
Simple, Scalable Business Model
Target: $6 -
$12 per user per year for
Net Vringo ARPU
Premium: $1-3 per clip
Monthly user subscription
User
Vringo
Operator
$1.0 -
$3.0
No data
traffic
charges
$0.3*-$1.5
$0.6 -
$2.0
X
Operator penetration
Target
Modeling assumptions
4-6%
Current audio RBT
1-2%**
~15%
* Effective revenue of $0.15 per subscriber -
net of uncollected
subscription fees
** Penetration of addressable market within 1 year of new
market launch


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Page 20
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5 Launches So Far…
Name of Operator/Partner
Launch Date
Operator
Subscribers (M)
Growth Potential
MTS Group/Vivacell
(Armenia)
July 2009
2
Part of MTS Group which has 100 M subs
Maxis
(Malaysia)
October 2009
11.4
Largest operator in Malaysia
Avea
(Turkey)
November 2009
12.1
Third largest operator in Turkey; subsequently
replaced by agreement with Retromedya
Etisalat
(UAE)
March 2010
7.3
Group includes 16 countries, 94 M global subs
RTL
(Belgium)
May 2010
11
Launching via TV ads, etc. on all 3 major carriers
Verizon
(US)
Pending: 4Q 10
> 92
Initial launch for Blackberry & Android phones
Everything Everywhere Ltd.
(Orange (UK) / T-Mobile (UK))
Pending: 4Q 10
> 30
UK’s biggest communications company
jointly-owned by Deutsche and France Telecom
2 Pending Launches will Grow Addressable Market by 3X


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Page 21
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Promising Results: Carrier #1
Since service launch with mid-tier carrier, user acquisitions have grown 
3x per quarter and transactions have expanded at 4x per quarter
70% conversion to paid subs after free trial period
Opt-out rates of less than 5%


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Page 22
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User Growth: Carrier #2
Since launch in 2009, new registrations have grown steadily
Over 40 K registrations in 6 months
Carrier reports Vringo
is among its fastest growing paid services


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Page 23 -
Marketing the Service: Sample Collateral


Consistently Winning Industry Awards
Best mobile service for social community
and user generated content
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October 2007
Best use of phone functionality
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December 2007
Always On Top 100 Media winner
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January 2008
Best mobile social networking service, 2
place
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January 2008
Finalist
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March 2008
Best mobile community/fan content
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November 2008
Winner Red Herring 100
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April 2009
Best ringtone innovation
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June 2008
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Page 24
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nd


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Page 25 -
Major Outlet Media Coverage
“offers an eyeful…has to be seen to be
believed”
“Vringo has something that others lack…the
caller has the power”
“the next level ringtone…this company’s fun
and unusual product is just getting better
and better”
“every call thus becomes an opportunity to
share content and to establish
identity…Vringo has a head start over
competitors”
“the service aims to tap consumer’s
obsession with creating their own content”
“the next big thing in ringtones…soon
everyone could have a Vringo, a
personalized video ringtone”
“Next big thing in the ringtone wave”


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Growing our business in the countries where we have launched
Continue to grow organically in each, driving subscription revenue
Adding new customer acquisition techniques, such as:
Voting, USSD, advertising
Add additional carriers in the territory
Rolling out new countries and partners
Continuous development of a rich pipeline
Add 2-3 territories/partners per quarter
Migration to wealthier markets
Bring new monetization models into play
Advertising-based Vringo will become important
App stores and content bundles
Leverage carrier relationships for new services
Three Drivers of Growth


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Page 27
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Multiple Waves of Growth Via New Operators
TWO
discussions
THREE
signed
FOUR
engaged
FIVE
upside
5
One country of
a multi-country
operator
Operators
Geographical
Focus
6
Other countries
in the same
group/other
operators in
same country
11
Leading
South Asian
operator
aggregator
(Hungama)
10
EU, NA, and
APAC operators
~ 20
44 M
150 M
440 M
200  M
~ 800 M
The rest
4.6 B
mobile
subscribers
+
+
+
=
Operator
Subscriber
Base
Driving to Quarterly  
Breakeven by end 2011
+
+
+
ONE
deployment


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Page 28
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2Q 2010 Operational Summary
Successfully
completed
U.S.
initial
public
offering
raising
$11M
in
gross
proceeds.
Issued
2,392,000
units
(1
share
common,
2
warrants)
at
IPO
offering
price of $4.60 per unit.
Units separated July 27 into common (VRNG) and warrants (VRNG-W)
Second quarter revenues of $44,000 compared to $0 in the second quarter of
2009
Finished quarter with $9.7 million of cash on hand
Number of commercial subscribers increased to 66,000
61% sequential increase from previous quarter
Signed partnership with T-Pain for new app anticipated to launch in 4Q 2010
Announced intent to offer Vringo
on Verizon Android App Store


Recent Vringo
News
Issuance of first patent --
U.S. Patent No. 7,761,816
(Application
No.
11/544,938)
--
7/20/10
Launch broadcast marketing campaign with RTL Belgium
(division of Bertelsmann) with new exclusive content from
Nouvelle Star, Twilight, Desperate Housewives
(www.myvringo.be)
Retromedya
agreement to expand Vringo’s
billing coverage
in the Turkish mobile market making Vringo
available to
substantially all 64 million Turkish mobile subscribers
FusionSports
Marketing Group exclusive content from
clients including: Ray Lewis; Derrick Johnson; Donnie Avery;
Rashard
Lewis; Doc Patton; Kenny “The Jet”
Smith;
Marshevet
Myers
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Page 29
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Page 30
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Deal with Everything Everywhere Ltd.; UK’s largest mobile company to
launch Vringo
together in the UK market
Everything Everywhere operates both Orange (UK) and T-Mobile (UK) with
combined total of over 30 M subscribers, and is owned by France Telecom
and Deutsche Telekom
First will launch with Orange (UK)
subscribers in Q4
Working hard to ensure top notch content
for this critical launch
Vringo-Orange
Announcement
Breakthrough
in
Europe


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Page 31 -
Importance of Orange Launch
First major launch in the strategic European market
UK is a vibrant and active mobile content and
application market
Vringo has until now focused on proving its business
model in smaller, less developed markets
Terms: Orange branded service, revenue split, zero
rating for data, promotion of service on Orange
properties


Starting in North America---with Verizon and Android
Vringo
has been approved to launch on the Verizon
Android App Store in Q4
Verizon has sold the most Android phones
in North America
Verizon has 90 M subscribers and has a culture of app
promotion and usage among subscribers
Android
has
now
overtaken
iPhone
in
North
American
unit shipments according to Gartner  Aug 12, 2010  Business Week
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Page 32
-


Time for T-Pain……
Vringo
launching new
application for iPhone
and
Android with T-Pain in Q4
T-Pain’s earlier iPhone
app “I
am T-Pain”
became one of
the most popular music apps
of all time selling 1.5 M
copies
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Page 33
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Page 34 -
Strong Financial Position to Finance Growth
Cash and cash equivalents
9,692
744
Total current assets
9,847
3,518
Total assets
10,105
3,789
Total current liabilities
2,320
3,649
Total long-term liabilities
5,168
4550
Total stockholders’
equity
2,617
(16,378)
Total liabilities and stockholders’
equity
10,105
3,789
June 30,
2010
December 31,
2009
($ 000)
(Unaudited)
(Audited)


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Page 35 -
Company Snapshot
Stock Exchange/Ticker:
NYSE Amex: VRNG
VRNG Recent Price (9/8/10):
$1.25
Shares Outstanding: (6/30/10)
5.1 M
Market Cap:
$6.4 M
2Q10 Revenue / Sequential growth rate:
$44 K / 47%
In-the-money warrants (6/30/10)
482,346
Out-of-the-money warrants (6/30/10)
7.7 M
2Q 10 Net Income (Loss):
($4.6 M)
Granted stock options
3.1 M
Total Liabilities (6/30/10):
$7.5 M
Director and Officer Ownership:
8.7%
Warrant Exchange/Ticker:
NYSE Amex: VRNG-W
VRNG-W Recent Price (9/8/10):
$0.25
VRNG-W exercise price & expiration
$5.06; 6/21/15


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Page 36 -
Investment Highlights
Established and Well
Seasoned Management
Strong management team and BOD with experience in the
U.S. financial markets
Track record of creating, running, investing and exiting
successful technology companies
Nascent and Fast Growing
Markets
Only 17.6 M viewed mobile video in the US in Q4 2009
(1)
4.6 B global mobile subscribers
(2)
534 M global mobile video subscribers by 2014
(3)
$25 B mobile application market by 2014
(4)
$29 B mobile content market by 2012
(3)
Strong Platform for Growth
Scalable business model
Major contracts signed with international mobile carriers
and content providers
Largest video ringtone library in the world (over 5,000 titles)
(1)
Neilsen/New York Times
(2)
United Nations
(3)
Multimedia Intelligence
(4)
Juniper Research


Rodman & Renshaw
Annual Global Investment
Conference
September 13, 2010
Investor Presentation