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| 8-K - FRANKLIN FINANCIAL SERVICES CORP /PA/ | v195709_8k.htm |
EXHIBIT
99.1
[FRANKLIN
FINANCIAL LETTERHEAD]
Dear
Shareholder:
We are pleased to provide you with the
enclosed prospectus describing the Franklin Financial Services Corporation
Dividend Reinvestment and Stock Purchase Plan, as amended on August 26, 2010
(the “Plan”). The Plan provides shareholders with a convenient and
economical way to purchase additional shares of the Company's common stock by
reinvesting cash dividends paid on their shares or through optional cash
payments.
Effective September 30, 2010, the
Company amended the Plan to: (i) authorize for issuance an additional one
million (1,000,000) shares of common stock on the terms and conditions of the
Plan; (ii) modify the minimum and maximum amounts that may be invested pursuant
to the voluntary cash payment option under the Plan; (iii) provide for
the investment of voluntary cash payments on as
frequently as a weekly basis; (iv) permit participants to make voluntary
cash payments via ACH transfer; and (v) modify the formula for determining the
purchase price with respect to shares purchased under the Plan directly from the
Company, rather than on the open market.
Participation is
voluntary. If you do not choose to participate in the Plan, you will
continue to receive cash dividends, as declared, in the usual manner.
Shareholders currently enrolled in the Plan will automatically be enrolled in
the amended Plan without further action on their part. Cash dividends
will continue to be reinvested according to your previous
instructions. Eligible non-participants may enroll in the Plan, and
current Plan participants may change their investment options, at any time by
completing an enclosed authorization form and returning it to Franklin
Financial.
Any registered owner of one or more
shares may participate in the Plan. Additionally, if you are a
“beneficial owner,” you may participate by either having shares transferred into
your own name, or by making arrangements with your broker, bank or other nominee
to participate in the Plan on your behalf.
If you choose to participate, you may
reinvest all or a portion of the dividends from the shares you own and/or make
voluntary cash contributions toward the purchase of additional shares. In order
to participate, please complete the enclosed authorization form and return it in
the provided return envelope to:
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Franklin
Financial Services Corporation
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Shareholder
Relations
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P.O.
Box 6010
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Chambersburg,
PA 17201
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Before electing to participate in the
Plan, we urge you to carefully read the enclosed prospectus. It
contains important information regarding participation in the Plan and should be
retained for future use.
Reinvestment of cash dividends in
accordance with the Plan will commence with the fourth quarter 2010
dividend.
If you would like your participation in
the Plan to begin with the fourth quarter 2010 dividend, we request that you
return your completed authorization form no later than October 31,
2010. If you choose not to participate in the Plan at this time you
may participate in the future if you desire.
Additionally, I would like to remind
you that shareholders can also purchase Franklin Financial common stock
independently of the Plan by contacting company market makers, brokerage firms,
or through an Internet account. Franklin Financial Services
Corporation’s common stock is quoted on the Over-the-Counter Bulletin Board
under the symbol “FRAF.”
Thank you for your continued interest
in Franklin Financial Services Corporation.
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Sincerely,
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William
E. Snell, Jr.
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President
and Chief Executive Officer
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