UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): August 2, 2010 (July 29, 2010)

STATE AUTO FINANCIAL CORPORATION

(Exact name of registrant as specified in its charter)

Registrant’s telephone number, including area code: (614) 464-5000

Not Applicable

(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

Section 2. Financial Information

On July 29, 2010, State Auto Financial Corporation (the “Company”) issued a press release disclosing the Company’s results of operations for the three- and six-month periods ended June 30, 2010 (the “Release”). The full text of the Release is furnished as Exhibit 99.1 to this Current Report on Form 8-K.

The Release included a non-GAAP financial measure, net income (loss) from operations per diluted share. Net income (loss) from operations differs from GAAP net income (loss) only by the exclusion of realized capital gains (losses), net of applicable taxes, on investment activity for the periods being reported. For the three-month periods ended June 30, 2010 and 2009, GAAP net income (loss) was $(0.66) per diluted share and $(0.08) per diluted share, respectively, while net income (loss) from operations was $(0.66) per diluted share and $(0.12) per diluted share for these same respective periods. For the three-month period ended June 30, 2010, realized capital gains (losses), net of applicable taxes, did not effect the GAAP net income (loss) per diluted share, while for the three-month period ended June 30, 2009, realized capital gains (losses), net of applicable taxes, decreased the GAAP net loss per diluted share by $.04.

Management uses net income (loss) from operations because it believes this calculation better indicates the Company’s operating performance than GAAP net income (loss) because net income (loss) from operations excludes the sometimes volatile realized capital gains (losses), net of applicable taxes, that can produce inconsistent results. Net income (loss) from operations provides a more consistent measure on which to predict future earnings of the Company.

Section 7. Regulation FD

The Company’s management conducted a conference call on July 29, 2010, at approximately 10:00 a.m., EDT, to review the Company’s financial results for the three- and six-month periods ended June 30, 2010, and to respond to questions from interested investors and financial analysts. A transcript of the conference call is furnished as Exhibit 99.2 to this Current Report on Form 8-K.

Section 9. Financial Statements and Exhibits

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

EXHIBIT INDEX