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EX-99.01 - UNITRIN, INC. PRESS RELEASE DATED JUNE 30, 2010 - KEMPER Corprrd280245_32359.htm

Washington, D.C. 20549
Form 8-K
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):  06/30/2010
Unitrin, Inc.
(Exact name of registrant as specified in its charter)
Commission File Number:  0-18298
(State or other jurisdiction of
(IRS Employer
Identification No.)
One East Wacker Drive, Chicago, IL 60601
(Address of principal executive offices, including zip code)
(Registrant’s telephone number, including area code)
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[  ]   Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[  ]   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[  ]   Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[  ]   Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 8.01.    Other Events
On June 30, 2010, Unitrin, Inc. ("Unitrin") issued a press release announcing that it has purchased all rights to the "Kemper" name previously owned by Lumbermens Mutual Casualty Company and its affiliates. These rights include registered trademarks, logos and internet domain names incorporating the Kemper name. Terms of the transaction were not disclosed. Additional information is included in the press release, which is attached hereto as Exhibit 99.01 and incorporated by reference herein.

This report may contain information that includes or is based upon forward-looking statements within the meaning of the Federal securities laws. Forward-looking statements give expectations or forecasts of future events, and can be identified by the fact that they relate to future actions, performance or results rather than strictly to historical or current facts. Any or all forward-looking statements may turn out to be wrong, and accordingly, readers are cautioned not to place undue reliance on such statements. Forward-looking statements involve a number of risks and uncertainties that are difficult to predict, and are not guarantees of future performance. Among the general factors that could cause actual results to differ materially from estimated results are those listed in the Company's reports filed by the Company with the Securities and Exchange Commission (the "SEC"). No assurances can be given that the results contemplated in any forward-looking statements will be achieved at all or in any particular timetable, and the Company assumes no obligation to publicly correct or update any forward-looking statements as a result of any subsequent developments. However, readers are advised to consult any further disclosures the Company makes on related subjects in its SEC filings.



Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Unitrin, Inc.
Date: June 30, 2010
/s/    Richard Roeske

Richard Roeske
Vice President


Exhibit No.


Unitrin, Inc. press release dated June 30, 2010