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EX-31.1 - EXHIBIT 31-1 - Troika Media Group, Inc.ex31-1.htm
EX-32.1 - EXHIBIT 32-1 - Troika Media Group, Inc.ex32-1.htm
EX-21.1 - EXHIBIT 21-1 - Troika Media Group, Inc.ex21-1.htm


U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-K
 
x ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended December 31, 2009
 
o TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
Commission File No. 000-26213
 
ROOMLINX, INC.
 
(Exact name of registrant as specified in its charter)
 
Nevada   83-0401552
(State or other jurisdiction of
incorporation or organization) 
 
(I.R.S. Employer
Identification No.)
 
2150 W. 6th Avenue, Unit H, Broomfield, CO 80020
(Address of principal executive offices)
 
(303) 544-1111
(Registrant’s telephone number)
 
Securities registered under Section 12(b) of the Act: None
 
Securities registered under Section 12(g) of the Act:
 
(i) Common Stock, $.001 Par Value; and      (ii) Preferred Stock, $.20 Par Value.
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES o NO x
 
Indicate by check mark if the registrant is not required to file reports pursuant to section 13 or Section 15(d) of the Act. YES o NO x
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  YES x NO o
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this form 10K.  o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule12b-2 of the Exchange Act.
 
     
Large accelerated filer o   Accelerated filer o
     
Non-accelerated filer o   Smaller reporting company x
  
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act.)  YES o NO x
 
The aggregate market value of the registrant’s common shares held by non-affiliates as of June 30, 2009 was $7,331,381 based upon the closing price of these shares as reported on that date.  (For purposes of this calculation only, all of the registrant’s directors and executive officers are deemed affiliates of the registrant.)
 
As of March 24, 2010, the registrant’s issued and outstanding shares were as follows:  387,190,259 shares common stock, 720,000 shares of Class A Preferred Stock, and 1,000 shares of Series C Preferred Stock.
 
 
 

 
 
TABLE OF CONTENTS
PART I
       
         
Item 1.
 
Business
    3
         
Item 1A.
 
Risk Factors
    9
         
Item 1B.
 
Unresolved Staff Comments
    9
         
Item 2.
 
Properties
    9
         
Item 3.
 
Legal Proceedings
    9
         
Item 4.
 
Submission of Matters to a Vote of Security Holders
    9
         
PART II
       
         
Item 5.
 
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
    10
         
Item 6.
 
Selected Financial Data
    14
         
Item 7.
 
Managements Discussion and Analysis of Financial Condition and Results of Operation
    14
         
Item 7A.
 
Quantitative and Qualitative Disclosures About Market Risk
    19
         
Item 8.
 
Financial Statements and Supplementary Data
    21
         
Item 9.
 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
    40
         
Item 9A.
 
Controls and Procedures
    40
         
Item 9B.
 
Other Information
    41
         
PART III
       
         
Item 10.
 
Directors, Executive Officers and Corporate Governance
    42
         
Item 11.
 
Executive Compensation
    44
         
Item 12.
 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
  46 
         
Item 13.
 
Certain Relationships and Related Transactions, and Director Independence
  46 
         
Item 14.
 
Principle Accounting Fees and Services
  49 
         
PART IV
      50 
         
Item 15.
 
Exhibits, Financial Statement Schedules
  50 
         
   
Signatures
  52 
         
   
Exhibit Index
   

 
2

 
 
PART I
 
ITEM 1. DESCRIPTION OF BUSINESS
 
General
 
Business
 
Roomlinx, Inc. (the Company) was formed in 1998, is incorporated under the laws of the state of Nevada, and has its headquarters at 2150 W 6th Avenue, Broomfield, CO 80020.  The company focuses its business on providing in-room media and entertainment solutions along with wired networking solutions and Wireless Fidelity networking solutions, also known as Wi-Fi, for high speed internet access to hotels, resorts, and time share properties.  As of December 31, 2009, our current customer base consisted of approximately 118 hotels and 18,779 guest and meeting rooms.
 
Roomlinx’ wired and wireless networking solution offers easy to use access, providing instant and seamless connections for laptop users from anywhere throughout a property, including guest rooms, meeting rooms, back office and public areas, over a high-speed connection that is up to 300 times faster than a standard dial-up modem. Users on this network have access to home and corporate email accounts and Virtual Private Networks, also known as VPNs. These users have flexible billing options, choosing from any one of free service, flat rate, time-based usage or unlimited. In addition these users can expand the service to include value-added services such as wireless point of sale, maintenance, check-in and internet telephony services.
 
The Roomlinx in-room media and entertainment product (Interactive TV) provides premium applications for internet-based business and entertainment media to venues serving the visitor-based market such as hotels, resorts, and time share properties.  The media and entertainment offering includes a broad range of content and features to satisfy guests while maximizing revenue opportunities for the hotelier.  The solution includes movies, international and US television programming, music and news; games, local travel and concierge information; and business productivity tools that include desktop applications, conferencing and printing applications.
 
The Company generates revenue through:
 
 
1.
Ongoing connectivity service and support contracts
 
2.
Delivery of content and advertising
 
3.
Delivery of business and entertainment applications
 
4.
E-commerce
 
5.
The customization of its software for the in-room media product
 
The highlights and business developments for the year ended December 31, 2009 include the following:
 
v
Total revenues increased over 11% and gross profit increased over 90%
 
v
Roomlinx stock returned to the OTC Bulletin Board
 
v
The conversion of $2,350,000 principal amount of Roomlinx Convertible Debentures into common stock which had the following positive effects:
 
The elimination of the majority of all Roomlinx debt
 
The elimination of future interest payments on the Convertible Debentures
 
The elimination of the derivative’s effect on Roomlinx financial statements
 
v
Approved as only In-Room Entertainment provider for IBM’s hotel in a box.
 
 
3

 
 
v
Winner of the Global Technium Challenge
 
v
Installed first Mexico Resort
 
v
Increased our channel sales agents from 5 in 2008 to 23 by the end of 2009.
 
v
100% of the Customers that installed our Interactive TV product in 2009 has either signed a contract or is in discussions to install additional properties.
 
v
Completed the PMS (Property Management System) interface with one of the largest hotel companies in the world
 
v
Received approval to interface with the PMS of another one of the largest hotel companies in the world
 
v
Received approval to install into Intercontinental Hotels Group’s hotel brands which include: Holiday Inn, Holiday Inn Express, Crowne Plaza, Intercontinental, Indigo, Staybridge, and Candlewood.
 
v
Rolled out version 2.0 of the Roomlinx Interactive TV product  to all current hotel customers including these additional features:
 
Multiple languages
 
Web based  TV Guide
 
v
Eliminated overseas call center partner and brought call center in-house
 
v
Certified by Micros Inc.  for PMS integration
 
v
Certified an IP over COAX solution; giving Roomlinx the ability to use existing COAX cabling to provide its Interactive TV product.  This eliminates hotel disruption and the cost of running new Cat6 cabling.
 
Recent Financial Developments
 
On March 31, 2009, the Company’s board of directors approved the conversion of 1,000 shares of Series C Preferred Stock into 100,000,000 shares of Common Stock per the July 31, 2008 securities purchase agreement and issued 6,102,151 shares of common stock with a fair value of $91,532 for the payment of Series C Preferred Stock Dividends.
 
On May 14, 2009, Roomlinx’ stock was returned to the OTC Bulletin Board.  On December 27, 2005, Roomlinx stock was removed from listing from the OTC Bulletin Board as a result of their failure to timely file their Form 10-QSB for the quarter ended September 30, 2005.  Since such date, Roomlinx stock has traded only on the “Pink Sheets”.  The Form 10-QSB for September 30, 2005 was filed on September 21, 2006 and the remaining sequential filings were caught up and filed as of October 29, 2008.  The Company’s SEC filings have been current since that date.
 
On June 5, 2009, the Company, entered into a $5,000,000 Revolving Credit, Security and Warrant Purchase Agreement (the “Credit Agreement”) with Cenfin LLC, a Delaware limited liability company.  On March 11, 2010, the terms of the agreement were amended to increase the credit limit to $25,000,000.
 
During 2009, an aggregate value of $2,350,000 in convertible debentures was converted to an aggregate of 117,500,000 shares of Roomlinx common stock, at a conversion price of $0.02 per share, pursuant to the clauses outlined in the convertible debenture agreements of June 11 and June 13, 2007.
 
 
4

 
 
During 2009 the board of directors approved and the Company issued an aggregate of 5,520,914 shares of common stock with an aggregate fair value of $140,017 as interest, pursuant to the clauses outlined in the convertible debenture agreements of June 11 and June 13, 2007.
 
During 2009, the board of directors approved the grant of an aggregate of 10,800,000 Incentive Stock Options and an aggregate of 1,400,000 Non-Qualified Stock Options.  Such options were issued at various exercise prices, vest at various rates, and expire 7 years from the grant dates as defined in the footnotes of the Company’s December 31, 2009 financial statements.
 
During 2009, 17,600,000 warrants were granted pursuant to the clauses in securities purchase agreements.  The warrants were issued at various prices, vest at various rates, and expire at various times as defined in the footnotes of the Company’s December 31, 2009 financial statements.  Subsequent to year-end, 5,625,000 of these warrants were canceled.
 
Our Services
 
Currently we offer the following services to our customers:
 
v
site-specific determination of needs and requirements;
v
design and installation of the wireless or wired network;
v
customized development, design and installation of a media and entertainment system;
v
IP-based delivery of on-demand high-definition and standard-definition programming including Hollywood, Adult, and specialty content;
v
delivery of television programming via satellite (Direct TV or Dish Networks);
v
delivery of an electronic television programming guide (EPG) viewed via the television;
v
full maintenance and support of the network and Interactive TV product;
v
technical support to assist guests and hotel staff 24 hours a day, 7 days a week, 365 days a year;
v
hotel staff and management training;
v
marketing assistance and continuous network and system monitoring to ensure high quality of service;
v
advertising sales and advertising sales support.
 
The main services we currently offer are the installation and servicing of wired and wireless networks and the development and installation of our Interactive TV product for hotels.
 
Our strategy is to focus our resources on delivering a wide range of communication, information, advertising, and E-commerce services to the hospitality industry. In addition, we plan to aggressively penetrate the hotel, resort, and timeshare verticals through direct sales, channel sales agents, and acquisitions. The networks that we install can supply the hotel with all of the internet requirements to the hotel’s back office, guest rooms, restaurants, lobbies, convention center and meeting rooms over the internal local area network (LAN). Users access the Internet without any modification to their computer and can walk freely about the premises while still being connected to the network.
 
When we commence service to a new hotel property, we install hardware in the hotel and integrate that hardware into the hotel’s billing server. We give the client hotel property two options in acquiring our high-speed Internet services: the hotel can buy the system and pay us a monthly service fee to maintain technical support (usually on a per room per month basis), or the hotel can lease-to-own the system with a third party and pay us a monthly service fee. We also obtain fee income by enabling “meeting rooms” for our hotel customers.
 
 
5

 
 
We generally have the first right of refusal to provide all wireless services to the hotel as well as to provide value added services over the installed network. We believe that we will continue to increase sales and gross profits by offering Interactive TV product to our current wired and wireless internet customer base.  Roomlinx’ goal is to be the sole source solution for in-room technology, redefining how the hotel guests access traditional free-to-guest television, contemporary web content, premium, pre-release, and high-definition material, along with business tools and information specific to the property and their stay. We currently deliver this via our user-friendly, streamlined interface displayed on a sleek, flat-panel HD LCD television and powered by our Roomlinx media console.  We believe we have truly converged the television and personal computer into one offing in hotel rooms.
 
We believe that the potential market for our services is largely underserved, providing us with opportunities for additional growth. Subject to capital constraints, we intend to leverage the “Roomlinx” brand and distribution to offer a wider portfolio of products and services.
 
We seek to deepen penetration within our installed customer base and expand the breadth of our overall customer base by distinguishing our current and future offerings with value-added solutions through increased marketing activities.
 
Our Strategy
 
Our short term strategies include the following:
 
v
We are seeking to grow the number of rooms installed with our Interactive TV product
v
We are seeking to make our Interactive TV product our core competency and focus on quality service and highly-profitable opportunities;
v
We are seeking to grow the number of rooms under management. We can improve our margins through the recurring revenues that we receive from rooms under management;
v
We are seeking to attain preferred vendor status or become a brand standard with premier hotel chains. Our hotel customers include many of the country’s most highly regarded hotel chains. If we are successful in attaining preferred vendor status or becoming a brand standard, we will be able to expand our services to cover the applicable chain’s site map;
v
We are seeking to leverage our core competency by expanding the markets we serve beyond hospitality to the home market; beyond North America into Central America and the Caribbean.
v
We hope to expand the IP-based services that we offer to include:
  
voice over the Internet (VoIP) availability;
●  
IP-based television programming;
●  
Grow our IP-based advertising through the LCD television and laptop;
●  
Grow our IP-based E-Commerce through the LCD television and laptop;
●  
Managed technical services, to provide special technical services to users.
●  
Grow our custom software development revenues
●  
Through acquisition or organic growth we plan to:
  
Control and offer Free-To-Guest TV Programming (Direct TV or Dish Networks) to hotels, resorts, and timeshare properties
■  
Increase our high speed internet base of customers
■  
Offer additional synergistic technologies or services that allow us to sell more of our Interactive TV product
 
Our longer term strategies include the following:
 
v
We hope to be able to offer our Interactive TV product to the consumer market;
v
Expansion into the European and Asian hotel industries; and,
v
We have begun to consider other infrastructure and value added services to include in our media and entertainment product.
 
Ultimately, we hope to position ourselves as our customers’ central in-room communications, entertainment and media provider. However, we cannot assure our investors that we will be successful in attaining these goals or that we will not pursue other strategies when opportunities arise. Among other things, capital constraints and competition, among other factors, may preclude us from attaining our goals.
 
 
6

 
 
Sales and Marketing
 
Sales
 
As of March 17, 2010, our direct sales force consisted of 3 persons and our channel sales program consisted of 1 master sales agent and 23 sales agents. While we will always require a small in-house team of direct sales representatives, we believe that if we are to grow the scale of our operations, it will be necessary for us to develop a channel sales program utilizing sales agents and re-sellers. As a result, our direct sales are supplemented by strategic alliances with communication marketing companies and communication providers. These organizations already have preferred access to customers, which may give us an advantage in the marketplace. These sales representatives are paid on a commission basis. We provide sales training and packaged marketing materials to our independent representatives in order to obtain optimum installation contracts.
 
There are four succinct areas of outsource marketing in the hospitality sector that we concentrate our sales efforts on:
 
v
Hospitality Consultants - This group sells consulting services to hotel ownership and management groups.  For the most part, they have strong relationships with the aforementioned groups to provide consulting expertise.
v
Independent Communication Sales Representatives, and Representative Organizations – this group sells communication products into the hotel industry.  Because they sell multiple lines of communication services to hotels, they have direct contact with the Information Systems director. These services save money for the hotels as well as providing them with additional income to the hotel, and as such they have good access to the decision-maker in this market.
v
Wholesale Equipment Suppliers, Equipment Installers in the Hospitality Market - This group sells and installs central phone systems - also know as PBX systems - voice mail systems, property management systems and software related services directly into the hotel market. Since these services are directly related to both the income and marketing sides of the hospitality area, we believe that their access to this clientele is very good.
v
The Hotel Interconnect Individual or Companies - This group handles the installation and the maintenance for the independent communications sales representative and interconnect companies.
 
Typically, at least one and often all four of the above groups interact with the hotel industry on a daily basis. This provides us with a valuable source of sales and marketing personnel with direct contact into the industry.
 
Marketing
 
We typically deploy a marketing mix consisting of grass roots marketing by joining industry specific affiliations such as HTNG (Hotel Technology Next Generation) and AHLA (American Hotel and Lodging Association) direct mail, internet direct response, print ads in periodicals aimed at hospitality industry, and tradeshow sponsorship and support.
 
Operations
 
We have built a foundation on which to achieve growth with minimal fixed expenditures. We have achieved this by building the infrastructure and quality controls to outsource the following functions: system integration, bandwidth provisioning, system deployment, and technical support and service.
 
For our high speed wired and wireless offering we act as a service provider that aggregates the products and services required to install wireless high-speed networks and deploys them through a delivery infrastructure that combines in-house technical and RF (radio frequency) experts with select system integrators in the customer’s area. After installation we seek to manage the network under a long-term contract.
 
 
7

 
 
For our Media and Entertainment offerings we control the development of the product in-house allowing us to have ultimate control of response time and customer requests for product customization and version updates.  For installation and support we utilize both certified partners and in-house personnel.  We use In-house personnel for project management and pro-active monitoring of our technical components in the field.
 
Competition
 
Wired and Wireless High-Speed Internet Offering
 
The market for our services has leveled off. Our competitors may use the same products and services in competition with us. With time and capital, it would be possible for competitors to replicate our services and offer similar services at a lower price. We expect that we will compete primarily on the basis of the functionality, breadth, quality and price of our services. Our current and potential competitors include:
 
- Other wireless high-speed internet access providers, such as I-Bahn, Guest-Tek, ATT&T, and LodgeNet;
 
- Other internal information technology departments of large companies.
 
Many of our existing and potential competitors may have greater financial, technical, marketing and distribution resources than we do. Additionally, many of these companies may have greater name recognition and more established relationships with our target customers.
 
Media and Entertainment Offering (Interactive TV)
 
The market for our services is in its infancy.  Due to technological advances we believe many of the larger companies will not be able to react quickly in duplicating our offering.  Current competition consists of players offering portions of our offering, such as video on demand and internet access; these competitors include:
 
- LodgeNet, SuiteLinq, KoolKonnect, NXTV, Tangerine Global,
 
Research and Development
 
We seek to continually enhance the features and performance of our existing products and services. In addition, we are continuing to evaluate new products to meet our customers’ expectations of ongoing innovation and enhancements.
 
Our ability to meet our customers’ expectations depends on a number of factors, including our ability to identify and respond to emerging technological trends in our target markets, develop and maintain competitive products, enhance our existing products by adding features and functionality that differentiate them from those of our competitors and offering products on a timely basis and at competitive prices. Consequently, we have made, and we intend to continue to make, investments in research and development.
 
Employees
 
As of March 17, 2010 we had a total of 32 full-time personnel and 1 part-time personnel. None of our employees are covered by a collective bargaining agreement. We believe that our relations with our employees are good.
 
 
8

 
 
ITEM 1A. RISK FACTORS
 
Not Applicable
 
ITEM 1B. Unresolved Staff Comments
 
None
 
ITEM 2. PROPERTY
 
We lease our principal offices, which are located at 2150 West 6th Avenue, Unit H, Broomfield, CO 80020, consisting of approximately 6,400 square feet.
 
ITEM 3. LEGAL PROCEEDINGS
 
No material legal proceedings to which the Company (or any officer or director of the Company, or any affiliate or owner of record or beneficially of more than five percent of the Common Stock, to management’s knowledge) is party to or to which the property of the Company is subject is pending, and no such material proceeding is known by management of the Company to be contemplated.
 
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
None

 
9

 
 
PART II
 
ITEM 5. MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
 
 
Our common stock trades on the OTC-Bulletin Board under the symbol “RMLX”. Our Class A Preferred Stock trades on the OTC-Bulletin Board under the symbol “RMLXP”. For the periods indicated, the following table sets forth the high and low bid quotations for our Common Stock and Class A Preferred Stock as reported by the National Quotation Bureau, Inc. The quotations represent inter-dealer quotations without retail mark-up, mark-down or commission and may not necessarily represent actual transactions.
 
SYMBOL
TIME PERIOD
 
LOW
   
HIGH
 
RMLX
January 1, - March 31, 2008
  $ 0.02     $ 0.03  
 
April 1, - June 30, 2008
  $ 0.02     $ 0.03  
 
July 1, - September 30, 2008
  $ 0.01     $ 0.03  
 
October 1, - December 31, 2008
  $ 0.01     $ 0.02  
 
January 1, - March 31, 2009
  $ 0.01     $ 0.02  
 
April 1, - June 30, 2009
  $ 0.01     $ 0.04  
 
July 1, - September 30, 2009
  $ 0.02     $ 0.03  
 
October 1, - December 31, 2009
  $ 0.02     $ 0.03  
RMLXP
January 1 – March 31, 2008
  $ 0.08     $ 0.08  
 
April 1 – June 30, 2008
  $ 0.09     $ 0.12  
 
July 1 – September 30, 2008
  $ 0.12     $ 0.13  
 
October 1, - December 31, 2008
  $ 0.02     $ 0.10  
 
January 1, - March 31, 2009
  $ 0.04     $ 0.04  
 
April 1, - June 30, 2009
  $ 0.04     $ 0.05  
 
July 1, - September 30, 2009
  $ 0.05     $ 0.05  
 
October 1, - December 31, 2009
  $ 0.05     $ 0.05  
 
The closing bid for our Common Stock on the OTC-Bulletin Board on March 24, 2010 was $0.025. As of March 24, 2010, 387,190,259 shares of Common Stock were issued and outstanding which were held of record by 279 persons. As of March 24, 2010, 720,000 shares of Class A Preferred Stock were issued and outstanding which were held of record by 2 persons.
 
The Company has not paid any cash dividends on its stock. During the year ended December 31, 2009, the Company paid dividends of $91,532 on its Series C Preferred Stock through the issuance of 6,102,151 shares of common stock. The Series C Preferred Stock was converted into 100,000,000 shares of Common Stock on March 31, 2009.  There are no restrictions currently in effect which preclude the Company from declaring dividends. However, dividends may not be paid on the common stock while there are accrued but unpaid dividends on the Class A Preferred Stock, which bears a 9% cumulative dividend. As of December 31, 2009 accrued but unpaid Class A Preferred Stock dividends aggregated $146,280. It is the current intention of the Company to retain any earnings in the foreseeable future to finance the growth and development of its business and not pay dividends on the common stock.
 
 
10

 
 
RECENT SALES OF UNREGISTERED SECURITIES
 
On April 14, 2008, we issued to Creative Hospitality Associates (“CHA”) a Warrant pursuant to a sales agent agreement with CHA (the “Agreement”).
 
The Warrant is initially exercisable for Series B Preferred Stock.  At such time as we have a sufficient number of shares of Common Stock authorized to permit the exercise of the Warrant for Common Stock (the “Triggering Event”), As of March 5, 2009 the Warrant will be exercisable for Common Stock and not Series B Preferred Stock.  The maximum number of shares of Common Stock for which the Warrant is ultimately exercisable for is 15,000,000 and the ultimate exercise price per share of Common Stock for which the Warrant is exercisable is $0.02 per share, each of which is subject to adjustment and the conditions contained in the Warrant.  The Warrant becomes ultimately exercisable for such 15,000,000 shares of Common Stock pursuant to a vesting schedule as set forth in the Warrant that provides that the Warrant becomes ultimately exercisable for 500,000 shares of Common Stock with each 1,000 rooms in a hotel or other property that CHA or its affiliate introduces to us and in which our Media and Entertainment System is installed.
 
The foregoing issuances was a private issuance and exempt from registration under Section 4(2) of the Securities Act.
 
On July 31, 2008 we entered into a Securities Purchase Agreement (the “Purchase Agreement”) with an Investor Group, and certain affiliated trusts (collectively, the “Investors”), pursuant to which we simultaneously sold and issued to the Investors an aggregate of $2,500,000 of Series C Preferred Stock (“Series C Stock”).  In connection with the Purchase Agreement, the Registrant also issued Warrants to the Investors for the purchase of additional shares of Series C Stock or Common Stock and entered into a Registration Rights Agreement with the Investors.
 
Each share of Series C Stock is convertible into such number of shares of Common Stock as is determined by dividing $2,500 by the initial conversion price of $0.025 per share (or 100,000 shares of Common Stock for each share of Series C Stock converted). However, the Series C Stock is not convertible into Common Stock until such time as the Company has a sufficient number of shares of Common Stock authorized to permit the conversion of all of the Series C Stock into Common Stock. As of March 5, 2009 the Series C Stock will automatically convert into Common Stock.
 
The Series C Stock accrues dividends at an annual rate of 6% per year, payable quarterly, either in cash or, at the Registrant’s election, shares of the Registrant’s capital stock through March 5, 2009.  There are no redemption rights associated with the Series C Stock.  Each holder of Series C stock is entitled to voting rights on an “as converted” to Common Stock basis together with the holders of Common Stock.
 
Pursuant to the Purchase Agreement, the Investors also received (i) Series C-1 Warrants to purchase an aggregate of 200 shares of Series C Stock, at an initial exercise price of $4,000 per share of Series C Stock, and (ii) Series C-2 Warrants to purchase an aggregate of 200 shares of Series C Stock, at an initial exercise price of $6,000 per share of Series C Stock.  The Warrants are immediately exercisable and expire on the third anniversary of their date of issuance.  As of March 5, 2009 the Company has a sufficient number of shares of Common Stock authorized to permit the conversion of all Series C Stock into Common Stock, each Warrant will no longer be exercisable for shares of Series C Stock but instead will be exercisable for the number of shares of Common Stock into which the Series C Stock that the Warrant could have been exercised for prior thereto would have been convertible into, at an initial exercise price of $.04 per share of Common Stock under the Series C-1 Warrants and at initial exercise price of $.06 per share of Common Stock under the Series C-2 Warrants.  The initial exercise prices are subject to adjustment as set forth in the Warrants, forms of which are attached hereto as Exhibits 3.2 and 3.3 and are incorporated herein by reference.
 
 
11

 
 
In connection with the Purchase Agreement, the Registrant entered into a Registration Rights Agreement (a copy of which is attached hereto as Exhibit 10.2 and incorporated herein by reference). Pursuant to the Registration Rights Agreement, the Registrant is obligated to register for resale under the Securities Act the shares of Common Stock issuable upon conversion of the Series C Stock and exercise of the Warrants beginning by April 30, 2009.  However, the initial obligation to register such shares by April 30, 2009 was waived by the Investors.
 
On August 19, 2008, the Company granted under our Long-Term Incentive Plan, an aggregate of 500,000 Non-Qualified Stock Options (“NQOs”).  The NQOs were granted to Christopher Blisard with respect to his service as a member of the Board of Directors during 2009 and vest on December 31, 2009.  The options were issued at an exercise price of $0.012 per share, representing the closing price of the Company’s common stock on such date.
 
On January 2, 2009, the Board approved issuance of and the Company issued 1,417,707 shares of our common stock, valued at $0.025 per share for accrued interest of $35,443 for the period October 1 through December 31, 2008, pursuant to the clauses outlined in the convertible debenture agreements of June 11, 2007.
 
On February 23, 2009, the Registrant’s Board of Directors approved the grant of an aggregate of 350,000 Incentive Stock Options and an aggregate of 200,000 Non-Qualified Stock Options.  Such options were issued at an exercise price of $0.01 per share and vest one-third (1/3) on each of the first three anniversaries of the grant date.
 
On February 23, 2009, the Registrant’s Board of Directors approved the grant of an aggregate of 1,200,000 Non-Qualified Stock Options.  Such options were issued at an exercise price of $0.01 per share and vest in 12 equal installments over 12 months.
 
On January 2, 2009, the Board approved and issued 1,417,707 shares of our common stock with a fair value of $35,443, as interest for the fourth quarter of 2008, pursuant to the clauses outlined in the convertible debenture agreements of June 11, 2007.
 
On February 23, 2009, the Company’s Board of Directors approved the grant of an aggregate of 350,000 Incentive Stock Options and an aggregate of 200,000 Non-Qualified Stock Options.  Such options were issued at an exercise price of $0.01 per share and vest one-third (1/3) on each of the first three anniversaries of the grant date; the options expire 7 years from the date of issuance or upon termination of employment with the company.  100,000 of the qualified options terminated prior to the end of the quarter due to termination of employment.
 
On February 23, 2009, the Registrant’s Board of Directors approved the grant of an aggregate of 1,200,000 Non-Qualified Stock Options.  Such options were issued at an exercise price of $0.01 per share and vest in 12 equal installments over 12 months; the options expire 7 years from the date of issuance or upon termination of employment with the company.
 
On March 31, 2009 the Company’s board of directors approved the conversion of 1,000 shares of Series C Preferred Stock into 100,000,000 shares of Common Stock per the July 31, 2008 securities purchase agreement.
 
On March 31, 2009 the Company’s board of directors approved and issued 6,102,151 shares of common stock with a fair value of $91,532 for the payment of Series C Preferred Stock Dividends.
 
On March 31, 2009 the Company’s board of directors approved the conversion of 1,000 shares of Series C Preferred Stock into 100,000,000 shares of Common Stock per the July 31, 2008 securities purchase agreement.
 
 
12

 
 
On April 1, 2009, the Board of Directors approved and issued 1,390,685 shares of our common stock with a fair value of $34,767, as interest for the first quarter of 2009, pursuant to the clauses outlined in the convertible debenture agreements of June 11 and June 13, 2007.
 
On May 14, 2009 $100,000 in convertible debentures was converted to 5,000,000 shares of common stock pursuant to the clauses outlined in the convertible debenture agreements of June 11 and June 13, 2007. This conversion had a fair value of $197,376.
 
On June 5, 2009 the Company’s Board of Directors approved a grant of 10,000,000 Incentive Stock Options to an officer and board member, pursuant to his employment agreement dated June 5, 2009.  Such options were issued at an exercise price of $0.033 per share and vest one-half (1/2) on each of the first two anniversaries of the grant date; the options expire 7 years from the date of issuance or upon termination of employment with the company.
 
On June 14, 2009, 8,500,000 warrants were granted pursuant to the clauses outlined in the securities purchase agreement dated June 5, 2009.  Such warrants were issued at an exercise price of $0.02 per share and vest immediately; the warrants expire 3 years from the date of issuance.
 
On July 1, 2009, the Board of Directors approved and issued 1,294,815 shares of our common stock with a fair value of $34,364, as interest for the second quarter of 2009, pursuant to the clauses outlined in the convertible debenture agreements of June 11 and June 13, 2007.
 
On July 9, 2009, the Company’s Board of Directors approved the grant of an aggregate of 450,000 Incentive Stock Options.  Such options were issued at an exercise price of $0.025 per share and vest one-third (1/3) on each of the first three anniversaries of the grant date; the options expire 7 years from the date of issuance or upon termination of employment with the company.  100,000 of the qualified options terminated prior to the end of the quarter due to termination of employment.
 
On July 9, 2009, Heller Capital Investments converted $100,000 principal amount of Roomlinx Convertible Debentures into 5,000,000 shares of Roomlinx common stock pursuant to the terms of the Convertible Debentures.
 
On July 31, 2009, Roomlinx cancelled the Agreement with CHA effectively canceling the 15,000,000 unvested warrants issued in connection with the April 14, 2008 Agreement.
 
On September 9, 2009, LAM Opportunity Fund LTD converted $280,200 principal amount of Roomlinx Convertible Debentures into 14,010,000 shares of Roomlinx common stock pursuant to the terms of the Convertible Debentures.
 
On September 9, 2009, the Company entered into a Debt Conversion Agreement (the “Conversion Agreement”) with Lewis Opportunity Fund, L.P., the holder of a majority of the then outstanding principal amount of Convertible Debentures issued by the Company on June 12, 2007 (the “Debentures”).  Pursuant to the Conversion Agreement, all then outstanding Debentures (in an aggregate principal amount of $1,869,800) were converted into an aggregate of 93,490,000 shares of Roomlinx common stock at a conversion price of $0.02 per share, the conversion price specified in the Debentures.
 
On November 24, 2009, 6,000,000 warrants were granted to Marilyn Crawford pursuant to the clauses outlined in the advisory board agreement dated November 24, 2009.  Such warrants were issued at an exercise price of $0.023 per share; 3,000,000 warrant shares will vest at the rate of 125,000 per month, on the last day of the month, starting on December 31, 2009 and continuing, unless earlier terminated, for a period of 24 months.  The remaining 3,000,000 warrant shares shall vest at the rate of 500,000 shares for each $250,000 in revenue for which the Consultant is responsible as set forth in the Advisory Board Agreement; the warrants were scheduled to expire 3 years from the date of issuance.  On February 17, 2010, Roomlinx cancelled the advisory board contract with Marilyn Crawford effectively canceling the 5,625,000 unvested warrants issued in connection with the November 24, 2009 agreement.
 
 
13

 
 
On December 17, 2009, 3,100,000 warrants were granted pursuant to the clauses outlined in the securities purchase agreement dated June 5, 2009.  Such warrants were issued at an exercise price of $0.02 per share and vest immediately; the warrants expire 3 years from the date of issuance.
 
On February 17, 2010, Roomlinx cancelled the Advisory Board Agreement with Marilyn Crawford effectively canceling the 5,625,000 unvested warrants issued in connection with the November 24, 2009 Agreement.
 
ITEM 6. SELECTED FINANCIAL DATA
 
Not required.
 
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
GENERAL
 
Roomlinx, Inc., a Nevada corporation (“We,” “Us” or the “Company”), provides three core products and services:
 
1. Wired networking solutions and wireless fidelity networking solutions, also known as Wi-Fi, for high speed internet access to hotels, resorts, and timeshare locations. The Company installs and creates services that address the productivity and communications needs of hotel guests, convention center exhibitors and corporate apartment customers. We specialize in providing advanced Wi-Fi wireless services such as the wireless standards known as 802.11a/b/g.
 
Hotel customers sign long-term service agreements, where we provide the maintenance for the networks, as well as the right to provide value added services over the network.
 
We derive revenues from the installation of the wired and wireless networks we provide to hotels, resorts, and timeshare properties. We derive additional revenue from the maintenance of these networks. Customers typically pay a one-time fee for the installation of the network and then pay monthly maintenance fees for the upkeep and support of the network. During 2008 we made a fundamental change in our business model pertaining to our on-site support. We are no longer including on-site support in the base price for maintenance; these services are either billed for at the time of service or the base price is increased.
 
2. In-room media and entertainment product and services for hotels, resorts, and time share properties.  The Company develops software and integrates hardware to facilitate the distribution of entertainment, business applications, national and local advertising, and on demand content.  The content consists of high definition and standard definition adult, Hollywood, and specialty programming, music, internet based television programming, digital global newspapers, global radio and television stations, business applications (allowing the guest to use Microsoft Office programs), and hotel-specific services and advice.
 
The Company provides proprietary software an LCD television (optional), a media console (consisting of a DVD player, CD burner, and numerous input jacks for the hotel guest), a proprietary wireless keyboard with built-in mouse, and a proprietary remote control.
 
The Company installs and supports these components.
 
Hotel customers sign long-term service agreements, where we provide the maintenance for the networks, as well as the right to provide value added services over the network.
 
 
14

 
 
We derive our revenues primarily from selling our proprietary hardware and software to hotels, resorts and time share locations as well as delivering content and providing security and support of the media and entertainment product.  We derive additional revenue from the rental of movies, printing service, advertising and sale of products through our system.  We began marketing this product in September 2007.  Since June 2007, we have invested significant capital to develop our software, integrate our hardware, and develop significant product and content partnerships.
 
3. High definition and standard definition television programming for hotels, resorts, and time share properties.  The Company installs and provides services that address the entertainment and information needs of hotel guests and resort guests. We specialize in providing advanced high definition equipment for delivering digital television programming such as ESPN, HBO, Starz, and other specialty and local channels.
 
We derive revenues from the installation of the programming equipment we provide to hotels, resorts, and timeshare properties. We derive additional revenue from the television programming fees we provide to hotels, resorts, and timeshare properties. Customers typically pay a one-time fee for the installation of the equipment and then pay monthly programming fees for delivery of a specific TV channel line up.
 
We have incurred operating losses since our inception.  We will need to increase our installation and maintenance revenues and improve our gross margins to become profitable and sustain profitability on a quarterly and annual basis.  There is no assurance that we will be successful in our efforts.
 
We have successfully completed the installation of multiple properties, and have signed contracts to install additional properties.
 
Management’s Discussion and Analysis (MD&A) is designed to provide the reader of the financial statements with a narrative discussion of our results of operations; financial position; liquidity and capital resources; critical accounting policies and significant estimates; and the impact of recently issued accounting standards.  Our MD&A is presented in five sections:
 
●  
Critical Accounting Policies
●  
Results of Operations
●  
Recent Accounting Pronouncements
●  
Financial Condition
●  
Forward-Looking Statements
 
This discussion should be read in conjunction with our consolidated financial statements and accompanying notes included in this report, as well as our reports on Form 8-K and other SEC filings.
 
CRITICAL ACCOUNTING POLICIES AND ESTIMATES
 
Management’s Discussion and Analysis of Financial Condition and Results of Operations discuss our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and the related disclosures of contingent assets and liabilities. On an on-going basis, management evaluates its estimates and judgments, including those related to revenue recognition, allowance for doubtful accounts and property and equipment valuation. Management bases its estimates and judgments on historical experience and on various other factors that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions and conditions.
 
 
15

 
 
Management believes the following critical accounting policies, among others, affect its more significant judgments and estimates used in the preparation of its consolidated financial statements.
 
Our wired and wireless network sales and installation revenue primarily consists of wired and wireless network equipment and installation fees associated with the network and is recognized as revenue when the installation is completed and the customer has accepted such installation.
 
Our service, maintenance and usage revenue, which primarily consists of monthly maintenance fees related to the upkeep of the network, is recognized on a monthly basis as services are provided.
 
Media and Entertainment product revenue primarily consists of media and entertainment equipment purchases, installation of that equipment, software and content license fees, and maintenance fees related to the upkeep of the system.  Revenue on the equipment and installations is recognized when the installation is complete and the customer has accepted such installation.  Revenue on the service and maintenance is recognized as invoiced per the individual contracts.
 
Television programming revenue primarily consists of equipment purchases, installation of the equipment, and television programming fees. Revenue on the equipment and installations is recognized when the installation is complete and the customer has accepted such installation.  Revenue on the programming fees are recognized as invoiced per the individual contracts.
 
We estimate the collectability of our trade receivables. A considerable amount of judgment is required in assessing the ultimate realization of these receivables, including analysis of historical collection rates and the current credit-worthiness of significant customers.
 
Work in progress represents the cost of hardware, software, and labor which has been incurred by us for installation at our customers’ facilities, but has not been accepted by the customer.
 
We capitalize and subsequently depreciate our property and equipment over the estimated useful life of the asset. In assessing the recoverability of our long-lived assets, including goodwill, we must make certain assumptions regarding the useful life and contribution to the estimated future cash flows. If such assumptions change in the future, we may be required to record impairment charges for these assets not previously recorded.
 
Since inception, we have accumulated substantial net operating loss carry forwards for tax purposes.  There are statutory limitations on our ability to realize any future benefit from these potential tax assets and we are uncertain as to whether we will ever utilize the tax loss carry forwards.  Accordingly, we have recorded a valuation allowance to offset the deferred tax asset.
 
The Company follows ASC 718-10, “Share-Based Payment,” which requires us to provide compensation costs for our stock option plans determined in accordance with the fair value based method prescribed in ASC 718-10.  We estimate the fair value of each stock option at the grant date by using the Black-Scholes option-pricing model and provide for expense recognition over the service period, if any, of the stock option.
 
In connection with the sale of debt or equity instruments, we may sell options or warrants to purchase our common stock. In certain circumstances, these options or warrants may be classified as derivative liabilities, rather than as equity. Additionally, the debt or equity instruments may contain embedded derivative instruments, such as conversion options, which in certain circumstances may be required to be bifurcated from the associated host instrument and accounted for separately as a derivative instrument liability.
 
 
16

 
 
The identification of, and accounting for, derivative instruments is complex. Our derivative instrument liabilities are re-valued at the end of each reporting period, with changes in the fair value of the derivative liability recorded as charges or credits to income, in the period in which the changes occur. For options, warrants and bifurcated conversion options that are accounted for as derivative instrument liabilities, we determine the fair value of these instruments using the Cox-Ross-Rubinstein binomial option pricing model. That model requires assumptions related to the remaining term of the instruments and risk-free rates of return, our current common stock price and expected dividend yield, and the expected volatility of our common stock price over the life of the instruments.  The identification of, and accounting for, derivative instruments and the assumptions used to value them can significantly affect our financial statements.
 
RESULTS OF OPERATIONS
 
YEAR ENDED DECEMBER 31, 2009 COMPARED TO YEAR ENDED DECEMBER 31, 2008
 
Our revenues for the year ended December 31, 2009 were $2,440,857, an increase of $244,145 or 11% over our $2,196,712 in revenues for the year ended December 31, 2008.  This increase is due to the sales and recurring revenue generated by our new media and entertainment products and services.  This is a strong validation of our shift in efforts towards maximizing revenues resulting from this new product offering.
 
Our cost of goods sold for the year ended December 31, 2009 was $1,564,141 a decrease of $171,832 or 10% over our $1,735,973 cost of goods sold for the year ended December 31, 2008.  These results are primarily attributable to the lower costs of our recurring revenue stream related to our media and entertainment products.   Also, in July 2009, we brought our call center in house; this eliminated the high cost of outsourcing as well as enabled us to use our workforce more efficiently.
 
Our gross profit for the year ended December 31, 2009 was $876,716, an increase of $415,977 or 90% over the $460,739 gross profit for the year ended December 31, 2008.  These results are primarily due to the increased sales during the year and the higher gross profit margins of our recurring revenue stream related to our media and entertainment products and services. Another contributing factor is our increase in gross profit margins on the sales of our high speed internet access equipment and service upgrades.
 
Our operating expenses for the year ended December 31, 2009 were $2,045,353 compared to $2,267,962 for the year ended December 31, 2008, a decrease of 10%.  We created a new department in 2009 to handle our internal operations; this operations department had expenses of $495,005 which consisted primarily of personnel related costs and travel costs.  We reduced our costs in our product development department to $289,711 during the year ended December 31, 2009 from $587,377 in 2008.  This decrease was primarily due to the fact that we have completed the design and development of our media and entertainment product causing a reduction in personnel costs and a reduction in design and development costs of our media and entertainment products.  Sales and marketing, general and administrative, and depreciation expenses decreased to $1,260,637 during the year from $1,680,585 in 2008.  This decrease is primarily attributable to the reduction of bad debt expense of approximately $60,000, the reduction of professional services of approximately $80,000, and a decrease in stock compensation expense of approximately $315,000.
 
Our operating loss decreased to $1,168,637 during the year ended December 31, 2009 compared to $1,807,223 during the year ended December 31, 2008; this is an improvement of $638,586 or 35%.  Our cost reduction efforts along with a decrease in stock compensation and our increased sales and higher gross profit margins relating to our media and entertainment product and services are primary factors in these results.
 
For the year ended December 31, 2009, our non-operating income increased to $70,826 compared to $45,388 during the year ended December 31, 2008.  This increase is primarily due to an increase in interest income to $68,017 in 2009 from $41,455 in 2008; the majority of the interest income pertains to the equipment leases to our customers.  During 2008 there was $3,275 recorded as income from discharge of indebtedness, there was no corresponding income during 2009.
 
 
17

 
 
Our non-operating expenses for the year ended December 31, 2009 increased to $280,602 from $187,314 during the year ended December 31, 2008.  Our interest expense for the year ended December 31, 2009 was $274,476 compared to $153,477 for the year ended December 31, 2008, an increase of 78%.  This increase primarily due to the one time interest expense of $112,188 incurred as part of the conversion agreement on the convertible debentures.  Due to our conversion of the convertible debentures we will no longer incur a 6% per annum interest expense going forward.  The company also started accruing interest on the line of credit in 2009. Financing expenses for the year ended December 31, 2009 decreased to $99, incurred for the capital lease, compared to $15,000, incurred for the debenture offering, for the year ended December 31, 2008.  Our foreign currency loss improved to $6,027 for the year ended December 31, 2009 as compared to $18,837 for the year ended December 31, 2008, this decrease is due to the fluctuations in the value of the foreign currency.
 
During 2008 and 2009, the Company was subject to the non-cash effects of derivatives.  During the year ended December 31, 2009, there was a derivative expense of $1,409,356 compared to a derivative gain of $143,404 for the year ended December 31, 2008. Due to our conversion of the convertible debentures we will no longer incur the non-cash derivative gains or expenses.
 
For the year ended December 31, 2009, we reported a net loss of $2,787,769, compared to a net loss of $1,805,745 for the year ended December 31, 2008.  An increase in non-cash derivative expense of $1,552,760 and an increase in interest expense of $120,999, offset by our cost reduction efforts along with a decrease in stock compensation and our increased sales and higher gross profit margins relating to our media and entertainment product and services are primary factors in these results.
 
FINANCIAL CONDITION
 
LIQUIDITY & CAPITAL RESOURCES
 
As of December 31, 2009 we had $656,080 in cash and cash equivalents, which amount, in addition to the financing obtained to fund our interactive TV installations, is sufficient to fund operating activities, new product installations, and to continue investing in our new media and entertainment product through 2010.  Working capital at December 31, 2009 was $923,565.
 
Operating Activities
 
Net cash used by operating activities was $1,411,823 for the year ended December 31, 2009 as compared to $1,082,777 used for the year ended December 31, 2008. The change was primarily due to the effect of derivative expense, stock compensation expense, and changes in operating assets.  During 2009, our net receivables increased by $200,076 or 77%, our inventory decreased by $8,139 or 3%, our prepaid and other current assets increased by $4,317 or 14%, our accounts payable and accrued expenses decreased by $96,375 or 22%, our deferred revenue decreased by $271,624 or 58% and our accrued interest decreased by $32,006 or 90%.
 
Investing Activities
 
Net cash used by investing activities was $332,767 for the year ended December 31, 2009 as compared to $378,673 in investing activity for the year ended December 31, 2008.  During 2009 $200,345 was recorded in leases receivable investments for our media and entertainment product installations, with payments on the lease receivables of $47,740, compared to leases recorded of $274,160 and no payments in 2008.  During 2009 there was $180,162 in purchases of property and equipment also for media and entertainment product installations, compared to $104,513 in 2008.
 
 
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Financing Activities
 
Net cash provided by financing activities was $459,455 for the year ended December 31, 2009, primarily attributable to draw downs on our line of credit for media and entertainment product installations; as compared to the $2,487,500 of proceeds from financing activities for the year ended December 31, 2008, which was primarily attributable to the $2,500,000 equity raise in July 2008, offset by a note principal payment of $12,500.
 
Contractual Obligations
 
We have operating and capital lease commitments. The following table summarizes these commitments at December 31, 2009:
 
   
 
Total
   
Less
than 1
year
   
1-3
years
   
3-5
years
 
 Operating lease obligations
  $ 250,849       56,796       113,592       80,461  
 Capital lease obligations
    29,999       13,208       16,791       -  
 Total
  $ 280,848       70,004       130,383       80,461  
 
FORWARD-LOOKING STATEMENTS
 
This Form 10-K contains or incorporates by reference “forward-looking statements,” as that term is used in federal securities laws, about our financial condition, results of operations and business.  These statements include, among others:
 
- statements concerning the benefits that we expect will result from our business activities and results of exploration that we contemplate or have completed, such as increased revenues; and
 
- statements of our expectations, beliefs, future plans and strategies, anticipated developments and other matters that are not historical facts.
 
These statements may be made expressly in this document or may be incorporated by reference to other documents that we will file with the SEC.  You can find many of these statements by looking for words such as “believes,” “expects,” “anticipates,” “estimates” or similar expressions used in this report or incorporated by reference in this report.
 
These forward-looking statements are subject to numerous assumptions, risks and uncertainties that may cause our actual results to be materially different from any future results expressed or implied in those statements.  Because the statements are subject to risks and uncertainties, actual results may differ materially from those expressed or implied.  We caution you not to put undue reliance on these statements, which speak only as of the date of this report.  Further, the information contained in this document or incorporated herein by reference is a statement of our present intention and is based on present facts and assumptions, and may change at any time and without notice, based on changes in such facts or assumptions.
 
Item 7A. Quantitative and Qualitative Disclosures about Market Risk
 
We are exposed to risk from potential changes in the U.S./Canadian currency exchange rates as they relate to our services and purchases for our Canadian customers.
 
Foreign exchange gain / (loss)
 
Foreign transactions resulted in a loss of $6,027 for the year ended December 31, 2009 compared to a loss of $18,837 for the year ended December 31, 2008. The amount of gain (loss) will vary based upon the volume of foreign currency denominated transactions and fluctuations in the value of the Canadian dollar vis-à-vis the US dollar.
 
 
19

 
 
Translation of Financial Results
 
Because we translate a portion of our financial results from Canadian dollars to U.S. dollars, fluctuations in the value of the Canadian dollar have a direct affect on our reported consolidated results.  We do not hedge against the possible impact of this risk.  A ten percent adverse change in the foreign currency exchange rate would not have a significant impact on our consolidated results of operations or financial position.

 
20

 
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
(STARK WINTER SCHENKEIN LOGO)
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 
Shareholders and Board of Directors
Roomlinx, Inc.
 
We have audited the accompanying consolidated balance sheets of Roomlinx, Inc. as of December 31, 2009 and 2008, and the related consolidated statements of operations, stockholders’ equity (deficit), and cash flows for the years then ended.  These financial statements are the responsibility of the Company’s management.  Our responsibility is to express an opinion on these financial statements based on our audits.
 
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
 
In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Roomlinx, Inc. as of December 31, 2009 and 2008, and the results of its consolidated operations, and its consolidated cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.
 
/s/ Stark Winter Schenkein & Co. LLP
 
Denver, Colorado
March 24, 2010
 
 
21

 
 
Roomlinx, Inc.
CONSOLIDATED BALANCE SHEETS
December 31,
 
   
2009
   
2008
 
ASSETS
           
             
Current assets:
           
Cash and cash equivalents
  $ 656,080     $ 1,941,215  
Accounts receivable, net
    458,614       258,538  
Lease receivable, current portion
    85,145       48,578  
Prepaid and other current assets
    34,296       29,979  
Inventory
    240,755       248,894  
Total current assets
    1,474,890       2,527,204  
                 
Property and equipment, net
    267,378       123,886  
Lease receivable, non-current
    341,620       225,582  
Total assets
  $ 2,083,888     $ 2,876,672  
                 
LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT)
               
                 
Current liabilities:
               
Accounts payable and accrued expenses
  $ 337,796     $ 434,171  
Accrued interest
    3,437       35,443  
Capital lease, current portion
    9,615       -  
Deferred revenue
    200,477       472,101  
Total current liabilities
    551,325       941,715  
                 
Convertible debentures
    -       1,970,810  
Capital lease, non-current
    15,840       -  
Line of credit
    464,000       -  
Total liabilities
    1,031,165       2,912,525  
                 
Stockholders equity (deficit):
               
Preferred stock - $0.20 par value, 5,000,000 shares authorized:
               
Class A - 720,000 shares authorized, issued and outstanding
    144,000       144,000  
Series B - 2,000,000 shares authorized; none issued and outstanding
    -       -  
Series C - 1,400 shares authorized; 0 and 1,000 issued and outstanding respectively
    -       200  
Common stock - $0.001 par value, 1,500,000,000 shares authorized:
               
387,190,252 and 158,483,483 shares issued and outstanding, respectively
    387,190       158,483  
Additional paid-in capital
    26,786,371       23,109,501  
Accumulated (deficit)
    (26,264,838 )     (23,448,037 )
Total stockholders equity (deficit)
    1,052,723       (35,853 )
Total liabilities and stockholders equity (deficit)
  $ 2,083,888     $ 2,876,672  
 
The accompanying notes are an integral part of these consolidated financial statements.
 
 
22

 
 
Roomlinx, Inc.
CONSOLIDATED STATEMENTS OF OPERATIONS
For the Years Ended December 31, 2009 and 2008
 
   
2009
   
2008
 
             
Revenues
           
System sales and installation
  $ 316,590     $ 712,609  
Service, maintenance and usage
    873,488       1,150,368  
Media and entertainment
    1,250,779       333,735  
      2,440,857       2,196,712  
                 
Cost of good sold
               
System sales and installation
    151,448       460,911  
Service, maintenance and usage
    546,763       962,510  
Media and entertainment
    865,930       312,552  
      1,564,141       1,735,973  
Gross profit
    876,716       460,739  
                 
Operating expenses
               
Operations
    495,005       -  
Product development
    289,711       587,377  
Sales and marketing
    399,442       343,726  
General and administrative
    794,525       1,306,410  
Depreciation
    66,670       30,449  
      2,045,353       2,267,962  
Operating loss
    (1,168,637 )     (1,807,223 )
                 
Other income (expense)
               
Interest expense
    (274,476 )     (153,477 )
Financing expense
    (99 )     (15,000 )
Derivative income (expense)
    (1,409,356 )     143,404  
Foreign currency (loss)
    (6,027 )     (18,837 )
Interest income
    68,017       41,455  
Other income
    2,809       658  
Income from discharge of indebtedness
    -       3,275  
      (1,619,132 )     1,478  
                 
Loss before income taxes
    (2,787,769 )     (1,805,745 )
                 
Provision for income taxes
    -       -  
                 
 Net loss
    (2,787,769 )     (1,805,745 )
                 
Series C Preferred dividend
    29,032       62,500  
                 
Net loss available to common shareholders
  $ (2,816,801 )   $ (1,868,245 )
                 
Net loss per common share:
               
Basic and diluted
  $ (0.01 )   $ (0.01 )
                 
Weighted average shares outstanding:
               
Basic and diluted
    282,964,412       154,253,528  
                 
 
The accompanying notes are an integral part of these consolidated financial statements.
 
 
23

 
 
Roomlinx, Inc.
CONSOLIDATED STATEMENTS OF CASH FLOWS
For the Years Ended December 31, 2009 and 2008
 
   
2009
   
2008
 
             
 Cash flows from operating activities:
           
 Net loss
  $ (2,787,769 )   $ (1,805,745 )
                 
 Adjustments to reconcile net (loss) to net cash
               
 (used by) operating activities:
               
 Depreciation
    66,670       30,449  
 Income from discharge of indebtedness
    -       (3,275 )
 Derivative (income) expense
    1,409,356       (143,404 )
 Derivative carrying value increase
    31,196       12,862  
 Common stock, warrants, and options issued as compensation
    272,825       587,094  
 Non-cash interest expense
    129,668       141,098  
 Provision for uncollectible accounts
    (8,405 )     -  
 Changes in operating assets and liabilities:
               
 Accounts receivable
    (191,680 )     100,256  
 Inventory
    8,139       (248,512 )
 Prepaid and other current assets
    (4,317 )     7,742  
 Accounts payable and accrued expenses
    (33,875 )     5,164  
 Deferred revenue
    (271,625 )     233,977  
 Accrued interest
    (32,006 )     (483 )
 Total adjustments
    1,375,946       722,968  
                 
 Net cash (used in) operating activities
    (1,411,823 )     (1,082,777 )
                 
Cash flows from investing activities:
               
 Lease receivable
    (200,345 )     (274,160 )
 Payments received on lease receivable
    47,740       -  
 Purchase of property and equipment
    (180,162 )     (104,513 )
                 
Net cash (used in) investing activities
    (332,767 )     (378,673 )
                 
Cash flows from financing activities:
               
Cash proceeds from sale of Series C Preferred Stock
    -       2,500,000  
Principal payments on convertible debenture
    (4,545 )     -  
Proceeds from line of credit
    464,000       -  
Principal payments on officer and stockholder notes payable
    -       (12,500 )
                 
Net cash provided by financing activities
    459,455       2,487,500  
                 
Net increase (decrease) in cash and equivalents
    (1,285,135 )     1,026,050  
                 
Cash and equivalents at beginning of year
    1,941,215       915,165  
                 
Cash and equivalents at end of year
  $ 656,080     $ 1,941,215  
                 
Supplemental Cash Flow Information
               
Cash paid for interest
  $ 126,356     $ -  
Cash paid for income taxes
  $ -     $ -  
                 
Non-cash investing and financing activities:
               
Accrued expenses converted to stock
  $ -     $ 30,000  
Accounts payable and accrued expenses forgiven
  $ -     $ 3,275  
Series C Preferred Stock Dividend
  $ 29,032     $ 62,500  
Cashless option exercise
  $ -     $ 2,571  
 Purchase of property and equipment in exchange for capital lease
  $ 30,000     $ -  
Conversion of Series C Preferred Stock to common stock
  $ 100,000     $ -  
Common stock issued for debentures
  $ 3,411,362     $ -  
 Issuance of common stock for accrued Series C Preferred stock dividend
  $ 91,532     $ -  
                 
 
The accompanying notes are an integral part of these consolidated financial statements.
 
 
24

 
 
Roomlinx, Inc.
CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS EQUITY (DEFICIT)
For the Years Ended December 31, 2009 and 2008
 
   
Preferred Stock A
   
Preferred Stock C
   
Common Stock
   
Additional
         
Total
 
   
Number of
         
Number of
         
Number of
         
Paid - in
   
Accumulated
   
Stockholders
 
   
Shares
   
Amount
   
Shares
   
Amount
   
Shares
   
Amount
   
Capital
   
(Deficit)
   
Equity (Deficit)
 
 Balances,  January 1, 2008
    720,000     $ 144,000       -     $ -       149,068,107     $ 149,068     $ 19,860,924     $ (21,579,792 )   $ (1,425,800 )
                                                                         
Issuance of Series C Preferred Stock
    -       -       1,000       200       -       -       2,499,800       -       2,500,000  
Shares issued for interest at $0.02 per share
    -       -       -       -       5,643,947       5,644       135,454       -       141,098  
Shares issued for settlement of accrued expenses
    -       -       -       -       1,200,000       1,200       28,800       -       30,000  
Options exercised at $.001 per share
    -       -       -       -       2,571,429       2,571       (2,571 )     -       -  
Warrants granted at $0.04 per share
    -       -       -       -       -       -       280,317       -       280,317  
Warrants granted at $0.06 per share
    -       -       -       -       -       -       258,138       -       258,138  
Share-based compensation
    -       -       -       -       -       -       48,639       -       48,639  
Series C Dividend Accrual
    -       -       -       -       -       -       -       (62,500 )     (62,500 )
 Net loss
    -       -       -       -       -       -       -       (1,805,745 )     (1,805,745 )
 Balances,  December 31, 2008
    720,000     $ 144,000       1,000     $ 200       158,483,483     $ 158,483     $ 23,109,501     $ (23,448,037 )   $ (35,853 )
                                                                         
Series C Stock Conversion
    -       -       (1,000 )     (200 )     100,000,000       100,000       (99,800 )     -       -  
Series C Dividend Payment
    -       -       -       -       6,102,151       6,102       85,430       -       91,532  
Shares issued for interest at $0.02 per share
    -       -       -       -       5,104,618       5,105       124,563       -       129,668  
Warrants issued for services at $0.02 per share
    -       -       -       -       -       -       147,551       -       147,551  
Debentures Converted to Common Stock
    -       -       -       -       117,500,000       117,500       3,293,862       -       3,411,362  
Share-based compensation
    -       -       -       -       -       -       125,264       -       125,264  
Series C Dividend Accrual
    -       -       -       -       -       -       -       (29,032 )     (29,032 )
 Net loss
    -       -       -       -       -       -       -       (2,787,769 )     (2,787,769 )
 Balances,  December 31, 2009
    720,000     $ 144,000       -     $ -       387,190,252     $ 387,190     $ 26,786,371     $ (26,264,838 )   $ 1,052,723  
                                                                         
 
The accompanying notes are an integral part of these consolidated financial statements.
 
 
25

 
 
Roomlinx, Inc.
Notes to Consolidated Financial Statements
December 31, 2009 and 2008
 
1.     Overview and Summary of Significant Accounting Policies
 
Description of Business:    Roomlinx, Inc. (the “Company”) is incorporated under the laws of the state of Nevada.  The Company sells, installs, and services in-room media and entertainment solutions for hotels, resorts, and time share properties.  The Company develops software and integrates hardware to facilitate the distribution of Hollywood, adult, and specialty content, business applications, national and local advertising, and concierge services.  The Company also sells, installs and services hardware for wired networking solutions and wireless fidelity networking solutions, also known as Wi-Fi, for high-speed internet access to hotels, resorts, and time share locations. The Company installs and creates services that address the productivity and communications needs of hotel, resort and time share guests. The Company utilizes third party contractors to install such hardware and software.
 
Basis of Consolidation:    The consolidated financial statements include the accounts of the Company and its wholly owned subsidiary, SuiteSpeed, Inc.  All significant intercompany accounts and transactions have been eliminated in consolidation.
 
Cash and Cash Equivalents:    The Company considers cash in banks, deposits in transit, and highly-liquid debt instruments purchased with original maturities of three months or less to be cash and cash equivalents.
 
The Company maintains cash balances that may exceed federally insured limits.  The Company believes that the financial strength of the depositing institution mitigates the underlying risk of loss.  These concentrations of credit risk have not had a significant impact on the Company’s financial position or results of operations.
 
Inventory:    Inventory, principally large order quantity items which are required for the Company’s media and entertainment installations, is stated at the lower of cost (first-in, first-out) basis or market.  The Company maintains only the inventory necessary for contemplated installations and its inventory is recorded net of any reserve for excess and obsolescence.
 
Work in Progress:    Work in progress represents the cost of equipment and third party installation related to installations which were not completed prior to year-end.
 
At December 31, inventory was comprised of the following:
 
   
2009
   
2008
 
             
Raw materials
  $   238,661     $   74,930  
Work in process
    2,094       173,964  
     Total
  $ 240,755     $ 248,894  
 
Property and Equipment:    All items of property and equipment are carried at cost not in excess of their estimated net realizable value. Normal maintenance and repairs are charged to operations, while expenditures for major maintenance and betterments are capitalized. Gains or losses on disposition are recognized in operations.
 
 
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Depreciation:    Depreciation of property and equipment is computed using straight-line methods over the estimated economic lives, as follows:
 
Leasehold improvements
4 years
Office furniture and equipment
5 to 7 years
Computer hardware and software
3 to 5 years
 
Stock Option Plans:    Effective January 1, 2006, the Company implemented ASC 718 Compensation – Stock Compensation, which requires us to provide compensation costs for our stock option plans determined in accordance with the fair value based method prescribed in ASC 718.  We estimate the fair value of each stock option at the grant date by using the Black-Scholes option-pricing model and provide for expense recognition over the service period, if any, of the stock option.
 
Per Share Amounts:    The Company computes earnings per share under Accounting Standards Codification subtopic 260-10, Earnings Per Share (ASC 260-10”). Net earnings (loss) per common share is computed by dividing net income (loss) by the weighted average number of shares of common stock and dilutive common stock equivalents outstanding during the period. Dilutive common stock equivalents consist of shares issuable upon conversion of convertible preferred shares and the exercise of the Company’s stock options and warrants
 
Income Taxes:    The Company accounts for income taxes under ASC 740, “Income Taxes”. Temporary differences are differences between the tax basis of assets and liabilities and their reported amounts in the financial statements that will result in taxable or deductible amounts in future years. Under this method, deferred tax assets and liabilities are determined based on differences between financial reporting and tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. A valuation allowance is recorded when the ultimate realization of a deferred tax asset is considered to be unlikely.
 
Use of Estimates:    The preparation of the Company’s consolidated financial statements in conformity with generally accepted accounting principles requires the Company’s management to make estimates and assumptions that affect the amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
 
Revenue Recognition:    Revenue is recognized when all applicable recognition criteria have been met, which generally include (a) persuasive evidence of an existing arrangement; (b) fixed or determinable price; (c) delivery has occurred or service has been rendered; and (d) collectability of the sales price is reasonably assured.
 
The Company derives its revenue from fees earned in connection with the sale and installation of Wi-Fi wireless networking solutions, media and entertainment products, and the service, maintenance, and usage of those products.  Sales and installation revenue is recognized upon delivery, installation and customer acceptance.  Revenue from installations in progress is deferred until the installation is complete.  Service and maintenance contract revenue is recognized ratably over the contractual period.  Usage fees are recognized under specific customer contracts as services are rendered.
 
Deferred Revenue:    Deferred revenue is primarily comprised of advanced billings and customer deposits for installations, service and usage.
 
Fair Value of Financial Instruments:    ASC 825, “Financial Instruments,” requires disclosure of fair value information about financial instruments. Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of December 31, 2009.
 
The respective carrying values of certain on-balance-sheet financial instruments approximate their fair values. These financial instruments include cash and cash equivalents, accounts receivable, leases receivable, prepaid and other current assets, inventory, accounts payable and accrued expenses, capital leases, deferred revenue and line of credit. Fair values were assumed to approximate carrying values for these financial instruments since they are either short term in nature and their carrying amounts approximate fair value, they are receivable or payable on demand, or they bear appropriate interest rates.
 
 
27

 
 
Concentration of Credit Risk:    The Company’s operating cash balances are maintained in financial institutions and periodically exceed federally insured limits. The Company believes that the financial strength of these institutions mitigates the underlying risk of loss.  To date, these concentrations of credit risk have not had a significant impact on the Company’s financial position or results of operations.
 
Accounts Receivable:    Accounts receivables are uncollateralized customer obligations due under normal trade terms requiring payment within 30 days from the invoice date. Accounts receivable are stated at the amount billed to the customer. Interest at a rate of 18% per annum is billed on the 15th of the month on delinquent customers. Accounts receivable in excess of 30 days old are considered delinquent.  Outstanding customer invoices are periodically assessed for collectability.
 
The carrying amount of accounts receivable is reduced by a valuation allowance that reflects the Company’s best estimate of the amounts that may not be collected. This estimate is based on an assessment of current creditworthiness and payment history.  Our review of the outstanding balances as of December 31, 2009 and 2008 indicated that a valuation allowance was required.  The gross accounts receivable balance was reduced by $35,377 and $43,782, respectively.
 
At December 31, 2009, two customers represented 33% of the accounts receivable balance.  At December 31, 2008, one customer represented 12% of the accounts receivable balance.
 
Leases Receivable:    In order to promote the new Media and Entertainment Product, Roomlinx has agreed to provide lease financing for certain of its installations by offering financing lease terms to certain customers.
 
The installation fees and reimbursements of installation equipment and associated costs which the Company receives are recognized upon the completion and customer acceptance of each installation project and are recorded in full at the completion of the installation.  Recorded revenues are matched with the associated costs for each installation project and are offset by the costs related to that installation.
 
The Company may provide lease financing to cover the installation costs for certain of its customers.  In these instances, a lease receivable is created for the customer at a predetermined rate of interest and term and booked upon the acceptance by the customer of the installation project.  The customer then makes monthly payments on the lease.  The principle portion of the lease payment reduces the lease payable, and the interest portion of the payment is recognized as interest income in the month of the payment.
 
The equipment remains the property of Roomlinx during the term of the lease and at the end of the lease the customer is eligible to purchase the equipment at a bargain rate (usually one dollar).
 
Foreign Operations:    The Company operates in the United States of America, Mexico, and Canada.  As with all types of international business operations, currency fluctuations, exchange controls, restrictions on foreign investment, changes to tax regimes, and political action could impact the Company’s financial condition or results of operations.
 
Foreign Currency Translation:    The US Dollar is the functional currency of the Company. Assets and liabilities denominated in foreign currencies are re-measured into US Dollars and the resulting gains and (losses) are included in the consolidated statement of operations as a component of other income (expense).
 
Advertising Costs:    Advertising costs are expensed as incurred.  During 2009 and 2008, advertising costs were $64,794 and $50,602, respectively.
 
Segments:    The Company applies ASC 280, “Segment Reporting,” and considers its business activities to constitute a single segment.
 
Derivative financial instruments:  We do not use derivative instruments to hedge exposures to cash flow, market, or foreign currency risks.
 
 
28

 
 
We review the terms of convertible debt instruments we issue to determine whether there are embedded derivative instruments, including the embedded conversion option, that are required to be bifurcated and accounted for separately as a derivative financial instrument. In circumstances where the convertible instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument. Also, in connection with the sale of convertible debt, we may issue freestanding options or warrants that may, depending on their terms, be accounted for as derivative instrument liabilities, rather than as equity. We may also issue options or warrants to non-employees in connection with consulting or other services they provide.
 
When the ability to physical or net-share settle the conversion option or the exercise of the freestanding options or warrants is deemed to be not within the control of the company or if the conversion option, options or warrants are not indexed only to the underlying common stock, the embedded conversion option or freestanding options or warrants may be required to be accounted for as a derivative financial instrument liability.
 
Derivative financial instruments are initially measured at their fair value. For derivative financial instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported as charges or credits to income. For option-based derivative financial instruments, we use the Cox-Ross-Rubinstein binomial model to value the derivative instruments.  To the extent that the initial fair values of the freestanding and/or bifurcated derivative instrument liabilities exceed the total proceeds received, an immediate charge to income is recognized, in order to initially record the derivative instrument liabilities at their fair value.
 
The discount from the face value of the convertible debt instruments resulting from allocating some or all of the proceeds to derivative instruments, together with the stated interest on the instrument, is amortized over the life of the instrument through periodic charges to income, using the effective interest method.
 
Certain instruments, including convertible debt and freestanding options or warrants issued, may be subject to registration rights agreements, which may impose penalties for failure to register the underlying common stock by a defined date.  Any such penalties are accounted for in accordance with Codification ASC 450-10 and are accrued when they are deemed probable.
 
The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is re-assessed periodically, including at the end of each reporting period. If re-classification is required, the fair value of the derivative instrument, as of the determination date, is re-classified. Any previous charges or credits to income for changes in the fair value of the derivative instrument are not reversed. Derivative instrument liabilities are classified in the balance sheet as current or non-current based on whether or not net-cash settlement of the derivative instrument could be required within 12 months of the balance sheet date.
 
Recent Pronouncements:  The Company evaluates the pronouncements of various authoritative accounting organizations, primarily the Financial Accounting Standards Board (“FASB”), the SEC, and the Emerging Issues Task Force (“EITF”) to determine the impact of new pronouncements on US GAAP and the impact on the Company.  The Company adopted the following new accounting standards during 2009:
 
In June 2009, the FASB released the final version of its new Accounting Standards Codification (the “Codification”) as the single authoritative source for US GAAP. The Codification replaces all previous US GAAP accounting standards as described in ASC 105 (SFAS 168 - The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles).  While not intended to change US GAAP, the Codification significantly changes the way in which the accounting literature is organized.  It is structured by accounting topic to help accountants and auditors more quickly identify the guidance that applies to a specific accounting issue. However, because the Codification completely replaces existing standards, it will affect the way US GAAP is referenced by companies in their financial statements and accounting policies. The Codification is effective for financial statements that cover interim and annual periods ending after September 15, 2009. The adoption of the Codification did not have a material impact on our financial statements.
 
 
29

 
 
In May 2009, the FASB established general standards of accounting for and the disclosures of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. The guidance was amended in February, 2010.  Although there is new terminology, the standard is based on the same principles as those that currently exist in the auditing standards. The standard, which includes a new required disclosure of the date through which an entity has evaluated subsequent events, is effective for interim or annual periods ending after June 15, 2009. We perform an evaluation of subsequent events until the issuance date of our document with the SEC so the adoption of the new requirements had no impact on our financial statements.
 
Various standard setting bodies have issued accounting pronouncements that have not yet been adopted by the Company.  A brief discussion of the pronouncement is presented in the following paragraphs.  The Company is currently evaluating the potential future impact on its financial statements from the implementation of these new standards.
 
Accounting Standards Update (ASU) 2010-06 amends existing disclosure requirements about fair value measurements by adding required disclosures about items transferring into and out of levels 1 and 2 in the fair value hierarchy; adding separate disclosures about purchase, sales, issuances, and settlements relative to level 3 measurements; and clarifying, among other things, the existing fair value disclosures about the level of disaggregation. This ASU will be effective for the first quarter of 2010.
 
Accounting Standards Update (ASU) 2009-17 revises the consolidation guidance for variable-interest entities. The modifications include the elimination of the exemption for qualifying special purpose entities, a new approach for determining who should consolidate a variable-interest entity, and changes to when it is necessary to reassess who should consolidate a variable-interest entity. This standard will be effective January 1, 2010.
 
There were various other updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries.  None of the updates are expected to a have a material impact on the Company’s consolidated financial position, results of operations or cash flows.
 
2.      Property and Equipment
 
At December 31, 2009 and 2008, property and equipment consisted of the following:
 
   
2009
   
2008
 
             
Computer equipment and software
  $ 634,325     $ 444,783  
     Leasehold improvements, office furniture and equipment
    54,367       39,017  
     Subtotal
    688,692       483,800  
                 
Accumulated depreciation
    (421,314 )     (359,914 )
     Total
  $ 267,378     $ 123,886  
 
Depreciation expense for the years ended December 31, 2009 and 2008 was $66,670 and $30,449, respectively.
 
 
30

 
 
3.     Line of Credit
 
On June 5, 2009, the Company, entered into a Revolving Credit, Security and Warrant Purchase Agreement (the “Credit Agreement”) with Cenfin LLC, a Delaware limited liability company (“Cenfin”), pursuant to which Cenfin agreed to make revolving loans to Roomlinx from time to time in a maximum outstanding amount of $5,000,000 and pursuant to which, upon the making of each such Revolving Loan, Roomlinx will issue to Cenfin a Revolving Credit Note evidencing such Revolving Loan and a Warrant to purchase a number of shares of Roomlinx Common Stock equal to 50% of the principal amount funded in respect of such Revolving Loan divided by $.02 per share. Each Revolving Credit Note will bear interest at a rate of 9% per annum and mature on the fifth anniversary of its issuance. Each Warrant will be exercisable for a three year period from its issuance at an initial exercise price of $.02 per share. At December 31, 2009 $464,000 was borrowed against this line, and will be repaid in 2014.  The line of credit is subject to certain financial and non-financial covenants for which the company is in compliance as of December 31, 2009.
 
4.     Officer and Stockholder Notes Payable
 
From November 2004 through January 2005, the Company received proceeds of $320,000 in exchange for 10% promissory notes maturing six months from the date of issuance.  During 2005, the Company repaid $40,000 of the notes.  The Company was not able to retire the remaining balance of the promissory notes as scheduled and was in default of the repayment terms.  During 2007, interest and penalties of $104,553 and principal of $137,397 were forgiven, and the notes were settled for $142,603, of which $12,500 was paid on September 4, 2008.
 
5.     Convertible Debentures
 
On June 11, 2007 and June 13, 2007, the Company sold an aggregate of $2,350,000 principal amount of Convertible Debentures due May 2012 (the “Convertible Debentures”) to a number of investors pursuant to a Securities Purchase Agreement (the “June Purchase Agreement”).  $2,300,000 of the debentures were purchased with cash and $50,000 was converted from a note payable.
 
The Convertible Debentures are initially convertible into Series B Preferred Stock, which Series B Preferred Stock will not be convertible into Common Stock until such time as the Company has sufficient number of shares of Common Stock authorized to permit the conversion of the Convertible Debentures into Common Stock, at which time the Convertible Debentures will automatically be convertible into Common Stock and not Series B Preferred Stock.  The conversion price into shares of Common Stock of the Convertible Debentures is $0.02 per share, subject to certain standard anti-dilution adjustments.  In the event that the Convertible Debentures are not repaid when due, the conversion price will be reduced to $0.01 per share.  Because this potential reduction in the conversion price effectively indexes the return to the investors to a factor other than the underlying value of our common stock, the embedded conversion option has been bifurcated and accounted for separately as a derivative instrument liability.
 
Pursuant to the June Purchase Agreement, each purchaser also received an option, exercisable for a six month period from the Closing under the Purchase Agreement, to purchase additional Convertible Debentures (“Additional Convertible Debentures”) in an amount up to 50% of the original amount of Convertible Debentures purchased.  This option has also been accounted for as a derivative instrument liability.  All such options have expired unexercised.
 
The Convertible Debentures bear interest at an annual rate of 6%, payable quarterly, either in cash or, at the Company’s election, in shares of our capital stock at two and one-half cents ($.025) per share of common stock or a 10% discounted stock price from the average market price for the 20 business days preceding the interest payment date, whichever is greater.  All interest to date has been settled in shares of common stock.
 
On May 14 2009, $100,000 of the debentures were converted into 5 million shares of Common Stock at a conversion price of $0.02 per share, the conversion price specified in the Debentures.
 
On July 7, 2009, $100,000 of the debentures were converted into 5 million shares of Common Stock at a conversion price of $0.02 per share, the conversion price specified in the Debentures.
 
 
31

 
 
On September 9, 2009 $280,200 of the debentures were converted into 14,010,000 shares of common stock at a conversion price of $0.02 per share, the conversion price specified in the Debentures.
 
On September 9, 2009, the Company eliminated the majority of its outstanding debt and all convertible debentures by entering into a Debt Conversion Agreement (the “Conversion Agreement”) with Lewis Opportunity Fund, L.P., the holder of a majority of the then outstanding principal amount of Convertible Debentures issued by the Company on June 12, 2007 (the “Debentures”).  Pursuant to the Conversion Agreement, all then outstanding Debentures (in an aggregate principal amount of $1,869,800) were converted into an aggregate of 93,490,000 shares of Roomlinx common stock at a conversion price of $0.02 per share, the conversion price specified in the Debentures.  Pursuant to the Conversion Agreement, the Company has agreed to pay to the converting Debenture holders an aggregate of $112,188, an amount equal to interest that would have accrued on the converted principal amount of Debentures over a one (1) year period if the Debentures would not have been converted.
 
6.    Derivative Financial Instruments
 
As discussed above, the embedded conversion option in our Convertible Debentures and options issued to the investors to acquire additional debentures have been accounted for as derivative instrument liabilities.
 
We use the Cox-Ross-Rubinstein binomial model to value warrants, and the embedded conversion option components of any bifurcated embedded derivative instruments that are recorded as derivative liabilities. See Note 5 related to embedded derivative instruments that have been bifurcated from our Convertible Debentures and the options to acquire additional Convertible Debentures held by the investors.  The options and conversion options can be exercised by the holders at any time.  The options held by the investors to acquire additional Convertible Debentures expired in December 2007.
 
In valuing the embedded conversion option components of the bifurcated embedded derivative instruments and the options, at the time they were issued and at December 31, 2009, we used the market price of our common stock on the date of valuation, an expected dividend yield of 0%, an estimated volatility of 250% based on a review of our historical volatility and the remaining period to the expiration date of the option or repayment date of the convertible debt instrument.  The risk-free rate of return used was 1.11%, based on constant maturity rates published by the U.S. Federal Reserve, applicable to the remaining life of the options.
 
At December 31, 2009, there were no derivative liabilities outstanding.
 
7.     Commitments and Contingencies
 
Operating Leases:    The Company leases its office facility under operating lease agreements having expiration dates through 2014.  Future minimum lease payments for each of the years through lease expiration are as follows:
 
Year
 
Amount
 
2010
  $   56,796  
2011
    56,796  
2012
    56,796  
2013
    56,796  
2014
    23,665  
    $ 250,849  
 
 
32

 
 
Capital Lease Obligations:    In June 2009, Roomlinx entered into a capital lease agreement with Key Equipment Finance for software.  The lease expires in 2012 when there is a $1 buyout option.  Future minimum lease payments for each of the years through lease expiration are as follows:
 
   
2010
   
2011
   
2012
 
Remaining Principle Payments
  $ 9,615     $ 10,362     $ 5,473  
                         
Remaining Interest Payments
    1,583       837       120  
                         
Total Minimum Payments Due
  $ 13,208     $ 11,198     $ 5,593  
 
8.     Income Taxes
 
At December 31, 2009, the Company has tax loss carry forwards approximating $8,900,000 that expire at various dates through 2029. The principal difference between the net loss for book purposes and the net loss for income tax purposes relates to expenses that are not deductible for tax purposes, including reorganization costs, impairment of goodwill, stock issued for services and amortization of debt discount.
 
The tax effects of temporary differences that give rise to significant portions of the deferred tax assets and deferred tax liabilities at December 31, 2009, are presented below:
 
       
Deferred tax assets:
     
Net operating loss carryforwards
  $ 3,302,816  
Less valuation allowance
    (3,302,816 )
Net deferred tax asset
  $    -  
         
 At this time, the Company is unable to determine if it will be able to benefit from its deferred tax asset. There are limitations on the utilization of net operating loss carry forwards, including a requirement that losses be offset against future taxable income, if any. In addition, there are limitations imposed by certain transactions which are deemed to be ownership changes. Accordingly, a valuation allowance has been established for the entire deferred tax asset. The increase in the valuation allowance was approximately $957,712 during 2009.
 
A reconciliation of the tax provision for 2009 and 2008 at statutory rates is comprised of the following components:
 
   
2009
   
2008
 
Tax at statutory rates
  $ (957,712 )   $ (635,814 )
Valuation allowance
    957,712       635,814  
Tax provision
  $ -     $ -  
 
 
9.     Stockholders’ Equity (Deficit)
 
Preferred Stock:    The Company has authorized 5,000,000 preferred shares with a $0.20 par value.  There are three designations of the class of preferred shares: Class A, Series B, and Series C Preferred Stock.  The Class A preferred stock is entitled to receive cumulative annual dividends at the rate of 9%, payable in either cash or additional shares of Class A Preferred Stock, at the option of the Company.  The Series B Preferred Stock is not entitled to any dividends.  The Series C stock accrues dividends at an annual rate of 6% per year, payable quarterly, either in cash or, at the Company’s election, shares of common stock.  As of December 31, 2009, there were 720,000 shares of Class A Preferred Stock, no shares of Series B Preferred Stock, and no shares of Series C Preferred Stock issued and outstanding.  Class A dividends accrued and unpaid as of December 31, 2009, were $146,280; these dividends have not been declared by the board so they are not included in accrued expenses.  Series C dividends accrued and unpaid as of December 31, 2009, were $0.
 
 
33

 
 
On July 28, 2008, the Company’s board of directors approved the designation of 1,400 shares of Series C Preferred Stock.  The Series C preferred stock accrues dividends at an annual rate of 6% per year, payable quarterly, either in cash or, at the Company’s election, shares of common stock through March 5, 2009.  There are no redemption rights associated with the Series C Stock.  Each holder of Series C stock is entitled to voting rights on an “as converted” to common stock basis together with the holders of common stock.
 
On July 31, 2008 we entered into a Securities Purchase Agreement (the “Purchase Agreement”) with an investor group, and certain affiliated trusts (collectively, the “Investors”), pursuant to which we simultaneously sold and issued to the Investors an aggregate of $2,500,000 of Series C Preferred Stock (“Series C Stock”).  In connection with the Purchase Agreement, we also issued 40,000,000 warrants to the Investors for the purchase of additional shares of Series C Stock or Common Stock and entered into a Registration Rights Agreement with the Investors.
 
Each share of Series C Stock is convertible into such number of shares of Common Stock as is determined by dividing $2,500 by the initial conversion price of $0.025 per share (or 100,000 shares of Common Stock for each share of Series C Stock converted). As of March 5, 2009, the Company had a sufficient number of shares of Common Stock authorized to permit the conversion of all of the Series C Stock into Common Stock, therefore the Series C Stock automatically converted into Common Stock.
 
In connection with the Purchase Agreement, we entered into a Registration Rights Agreement. Pursuant to the Registration Rights Agreement, the Company was obligated to register for resale under the Securities Act the shares of Common Stock issuable upon conversion of the Series C Stock and exercise of the Warrants beginning by April 30, 2009.  However, the initial obligation to register such shares by April 30, 2009 was waived by the Investors.
 
On March 31, 2009 the Company’s board of directors approved the conversion of 1,000 shares of Series C Preferred Stock into 100,000,000 shares of Common Stock per the July 31, 2008 Securities Purchase Agreement.
 
Common Stock:    As of December 31, 2009 the Company has authorized 1,500,000,000 shares of $0.001 par value common stock.  As of December 31, 2009, there were 387,190,259 shares of common stock issued and outstanding.
 
On January 1, 2008, the Board approved issuance of 1,437,048 shares of our common stock, valued at $0.025 per share for accrued interest of $35,926 for the fourth quarter of 2007, pursuant to the clauses outlined in the convertible debenture agreements of June 11, 2007.
 
On April 1, 2008, the board of directors approved issuance of 1,386,890 shares of our common stock, valued at $0.025 per share for accrued interest of $34,672 for the first quarter of 2008, pursuant to the clauses outlined in the convertible debenture agreements of June 11, 2007.
 
On July 1, 2008, the Board approved issuance of 1,402,302 shares of our common stock, valued at $0.025 per share for accrued interest of $35,057 for the period April 1 through June 30, 2008, pursuant to the clauses outlined in the convertible debenture agreements of June 11, 2007.
 
On July 15, 2008 Aaron Dobrinsky exercised 4,000,000 options at $0.01 per share on a cashless basis resulting in the net issuance of 2,571,429 shares of common stock.
 
On August 19, 2008, the Company issued 1,200,000 shares as Board of Director compensation for the year ended December 31, 2007. 800,000 of the shares were issued to Peter Bordes and 400,000 of the shares were issued to Herbert Hunt.  The shares were valued at $0.025 per share for a fair market value of $30,000.  This compensation was accrued for in 2007.
 
 
34

 
 
On October 1, 2008, the Board approved issuance of 1,417,707 shares of our common stock, valued at $0.025 per share for accrued interest of $35,443 for the period July 1 through September 30, 2008, pursuant to the clauses outlined in the convertible debenture agreements of June 11, 2007.
 
On January 2, 2009, the board of directors approved and issued 1,417,707 shares of our common stock with a fair value of $35,443, as interest for the fourth quarter of 2008, pursuant to the clauses outlined in the convertible debenture agreements of June 11 and June 13, 2007.
 
On March 5, 2009, the stockholders approved an amendment and restatement of the Company’s Articles of Incorporation to increase the number of authorized shares of the Company’s Common Stock from 245,000,000 to 1,500,000,000.
 
On March 31, 2009, the Company’s board of directors approved the conversion of 1,000 shares of Series C Preferred Stock into 100,000,000 shares of Common Stock per the July 31, 2008 securities purchase agreement.
 
On March 31, 2009, the Company’s board of directors approved and issued 6,102,151 shares of common stock with a fair value of $91,532 for the payment of Series C Preferred Stock Dividends.
 
On April 1, 2009, the board of directors approved and issued 1,390,685 shares of our common stock with a fair value of $34,767, as interest for the first quarter of 2009, pursuant to the clauses outlined in the convertible debenture agreements of June 11 and June 13, 2007.
 
On May 14, 2009, $100,000 in convertible debentures was converted to 5,000,000 shares of common stock pursuant to the clauses outlined in the convertible debenture agreements of June 11 and June 13, 2007. This conversion had a fair value of $197,376.
 
On July 1, 2009, the board of directors approved and issued 1,294,815 shares of our common stock with a fair value of $34,364, as interest for the second quarter of 2009, pursuant to the clauses outlined in the convertible debenture agreements of June 11 and June 13, 2007.
 
On July 9, 2009, Heller Capital Investments converted $100,000 principal amount of Roomlinx Convertible Debentures into 5,000,000 shares of Roomlinx common stock pursuant to the terms of the Convertible Debentures.
 
On September 9, 2009, LAM Opportunity Fund LTD converted $280,200 principal amount of Roomlinx Convertible Debentures into 14,010,000 shares of Roomlinx common stock pursuant to the terms of the Convertible Debentures.
 
On September 9, 2009, Roomlinx entered into a Debt Conversion Agreement with respect to the conversion of all remaining outstanding Roomlinx Convertible Debentures pursuant to which an aggregate of 93,490,000 shares of Roomlinx common stock were issued.
 
On October 1, 2009, the board of directors approved and issued 1,001,412 shares of our common stock with a fair value of $25,093, as interest for the third quarter of 2009, pursuant to the clauses outlined in the convertible debenture agreements of June 11 and June 13, 2007.
 
Warrants:   
 
On April 14, 2008, we issued to Creative Hospitality Associates (“CHA”) a Warrant pursuant to a sales agent Agreement with CHA (the “Agreement”).
 
 
35

 
 
The Warrant is initially exercisable for Series B Preferred Stock.  At such time as we have a sufficient number of shares of Common Stock authorized to permit the exercise of the Warrant for Common Stock (the “Triggering Event”), As of March 5, 2009 the Warrant will automatically be exercisable for Common Stock and not Series B Preferred Stock.  The maximum number of shares of Common Stock for which the Warrant is ultimately exercisable for is 15,000,000 and the ultimate exercise price per share of Common Stock for which the Warrant is exercisable is $0.02 per share, each of which is subject to adjustment and the conditions contained in the Warrant.  The Warrant becomes ultimately exercisable for such 15,000,000 shares of Common Stock pursuant to a vesting schedule as set forth in the Warrant that provides that the Warrant becomes ultimately exercisable for 500,000 shares of Common Stock with each 1,000 rooms in a hotel or other property that CHA or its affiliate introduces to us and in which our Media and Entertainment System is installed. On July 31, 2009, Roomlinx cancelled the Agreement with CHA effectively canceling the 15,000,000 unvested warrants issued in connection with the April 14, 2008 Agreement.
 
On July 31, 2008, the Company issued (i) Series C-1 Warrants to purchase an aggregate of 200 shares of Series C Stock, at an initial exercise price of $4,000 per share of Series C Stock, and (ii) Series C-2 Warrants to purchase an aggregate of 200 shares of Series C Stock, at an initial exercise price of $6,000 per share of Series C Stock.  The Warrants are immediately exercisable and expire on the third anniversary of their date of issuance.  At such time as the Company has a sufficient number of shares of Common Stock authorized to permit the conversion of all Series C Stock into Common Stock, As of March 5, 2009 each Warrant will no longer be exercisable for shares of Series C Stock but instead will be exercisable for the number of shares of Common Stock into which the Series C Stock that the Warrant could have been exercised for prior thereto would have been convertible into, at an initial exercise price of $.04 per share of Common Stock under the Series C-1 Warrants and at initial exercise price of $.06 per share of Common Stock under the Series C-2 Warrants.
 
On June 14, 2009, 8,500,000 warrants were granted pursuant to the clauses outlined in the securities purchase agreement dated June 5, 2009.  Such warrants were issued at an exercise price of $0.02 per share and vest immediately; the warrants expire 3 years from the date of issuance.
 
On November 24, 2009, 6,000,000 warrants were granted to Marilyn Crawford pursuant to the clauses outlined in the advisory board agreement dated November 24, 2009.  Such warrants were issued at an exercise price of $0.023 per share; 3,000,000 warrant shares will vest at the rate of 125,000 per month, on the last day of the month, starting on December 31, 2009 and continuing, unless earlier terminated, for a period of 24 months.  The remaining 3,000,000 warrant shares shall vest at the rate of 500,000 shares for each $250,000 in revenue for which the Consultant is responsible as set forth in the Advisory Board Agreement; the warrants were scheduled to expire 3 years from the date of issuance.  On February 17, 2010, Roomlinx cancelled the Advisory Board Agreement, effectively canceling the 5,625,000 unvested warrants issued in connection with the November 24, 2009 Agreement.
 
On December 17, 2009, 3,100,000 warrants were granted pursuant to the clauses outlined in the Credit Agreement dated June 5, 2009.  Such warrants were issued at an exercise price of $0.02 per share and vest immediately; the warrants expire 3 years from the date of issuance.
 
On December 31, 2009, the Company had the following outstanding warrants:
 
Exercise Price
   
Number of
Shares
   
Remaining
Contractual
Life (in
years)
 
Exercise Price
times Number of
Shares
   
Weighted
Average
Exercise
Price
   
Aggregate
Intrinsic
Value
 
                                             
$ 0.0200       3,100,000       2.96     $ 62,000             $ -  
$ 0.0230       6,000,000       2.90     $ 138,000             $ -  
$ 0.0200       8,500,000       2.47     $ 170,000             $ -  
$ 0.0600       20,000,000       1.55     $ 1,200,000             $ -  
$ 0.0400       20,000,000       1.55     $ 800,000             $ -  
$ 0.0300       7,000,000       2.45     $ 210,000             $ -  
$ 0.0200       1,000,000       2.45     $ 20,000             $ -  
$ 0.0200       1,962,500       2.45     $ 39,250             $ -  
$ 0.0300       3,900,000       1.99     $ 117,000             $ -  
$ 0.0750       10,963,333       0.17     $ 822,250             $ -  
          82,425,833             $ 3,578,500     $ 0.043     $ -  
 
 
36

 
 
                             Warrants
 
Number of
Shares
   
Weighted
Average
Exercise Price
   
Remaining
Contractual
Life (in
years)
   
Aggregate
Intrinsic
Value
 
Outstanding at January 1, 2008
    24,825,833     0.049                  
                                 
Issued
    55,000,000       0.042                  
                                 
Exercised
    -       -                  
                                 
Expired/Cancelled
    -       -                  
Outstanding at January 1, 2009
    79,825,833     $ 0.044                  
                                 
Issued
    17,600,000       0.020                  
                                 
Exercised
    -       -                  
                                 
Expired/Cancelled
    (15,000,000 )     0.020               -  
                                 
Outstanding at December 31, 2009
    82,425,833     $ 0.046       1.810       -  
                                 
Exercisable at December 31, 2009
    76,550,833     $ 0.045       1.810       -  
 
The Company recorded deferred compensation expense of $89,750 in connection with warrants granted during the quarter ended December 31, 2009. The fair value of the warrant grants was estimated on the date of grant utilizing the Black-Scholes option pricing model with the following weighted average assumptions for grants: expected life of warrants of 3 years, expected volatility of 111%, risk-free interest rate of 1.22% and no dividend yield. The weighted average fair value at the date of grant for warrants granted during the quarter ended December 31, 2009, averaged $0.015 per warrant.
 
The Company recorded compensation expense of $538,455 in connection with the warrants granted during the year ended December 31, 2008.
 
The fair value of the warrants granted during the quarter ended September 30, 2008, was estimated on the date of grant utilizing the Black-Scholes option pricing model with the following weighted average assumptions for grants: expected life of warrants of 3 years, expected volatility of 140%, risk-free interest rate of 2.8% and no dividend yield. The weighted average fair value at the date of grant for warrants granted during the quarter ended September 30, 2008, approximated $0.013 per warrant.
 
The fair value of the warrants granted during the quarter ended June 30, 2008, was estimated on the date of grant utilizing the Black-Scholes option pricing model with the following weighted average assumptions for grants: expected life of warrants of 5 years, expected volatility of 144%, risk-free interest rate of 4% and no dividend yield. The weighted average fair value at the date of grant for warrants granted during the quarter ended June 30, 2008, approximated $0.018 per warrant.
 
 
37

 
 
Options:    The Company adopted a long term incentive stock option plan (the “Stock Option Plan”). The Stock Option Plan provides for the issuance of 120,000,000 shares of common stock upon exercise of options which may be granted pursuant to the Stock Option Plan. As of December 31, 2009, options to purchase 18,066,667 shares were vested. The options vest as determined by the Board of Directors and are exercisable for a period of no more than 10 years.
 
On May 15, 2008, the board of directors approved the grant to employees and consultants, under the Registrant’s Long-Term Incentive Plan, of an aggregate of 100,000 Incentive Stock Options and an aggregate of 100,000 Non-Qualified Stock Options.  Such options were issued at an exercise price of $0.017 per share, vest one-third (1/3) on each of the first three anniversaries of the employment date, and expire 7 years from the date of grant.
 
On July 15, 2008 Aaron Dobrinsky exercised 4,000,000 options at $0.01 per share on a cashless basis resulting in the net issuance of 2,571,429 shares of common stock.
 
On July 21, 2008, the board of directors approved the grant of an aggregate of 400,000 Incentive Stock Options and an aggregate of 600,000 Non-Qualified Stock Options.  Such options were issued at an exercise price of $0.02 per share, vest one-third (1/3) on each of the first three anniversaries of the employment date, and expire 7 years from the date of grant.
 
On August 19, 2008, the board of directors approved the grant of an aggregate of 300,000 Incentive Stock Options.  Such options were issued at an exercise price of $0.012 per share, vest one-third (1/3) on each of the first three anniversaries of the grant date, and expire 7 years form the date of grant.
 
On August 19, 2008, the Company granted an aggregate of 500,000 Non-Qualified Stock Options (“NQOs”).  The NQOs were granted to Christopher Blisard with respect to his service as a member of the Board of Directors during 2008 and 2009 and vest on December 31, 2009.  The options were issued at an exercise price of $0.012 per share, representing the closing price of the Company’s common stock on such date, and they expire 7 years from the date of grant.
 
On October 31, 2008, the Company’s board of directors approved the grant of an aggregate of 200,000 Incentive Stock Options and an aggregate of 100,000 Non-Qualified Stock Options.  Such options were issued at an exercise price of $0.017 per share, vest one-third (1/3) on each of the first three anniversaries of the employment date and expire 7 years from the date of grant.
 
On February 23, 2009, the Company’s board of directors approved the grant of an aggregate of 350,000 Incentive Stock Options and an aggregate of 200,000 Non-Qualified Stock Options.  Such options were issued at an exercise price of $0.01 per share and vest one-third (1/3) on each of the first three anniversaries of the grant date; the options expire 7 years from the date of issuance or upon termination of employment with the company.  100,000 of the qualified options terminated prior to the end of the quarter due to termination of employment.
 
On February 23, 2009, the Company’s board of directors approved the grant of an aggregate of 1,200,000 Non-Qualified Stock Options.  Such options were issued at an exercise price of $0.01 per share and vest in 12 equal installments over 12 months; the options expire 7 years from the date of issuance or upon termination of employment with the Company.
 
On March 5, 2009, the Stockholders approved an amendment to the Company’s Long Term Incentive Plan to increase the number of shares of Common Stock available for issuance there under from 25,000,000 to 120,000,000.
 
On June 5, 2009, the Company’s board of directors approved a grant of 10,000,000 Incentive Stock Options to an officer and board member, pursuant to his employment agreement dated June 5, 2009.  Such options were issued at an exercise price of $0.033 per share and vest one-half (1/2) on each of the first two anniversaries of the grant date; the options expire 7 years from the date of issuance or upon termination of employment with the Company.
 
 
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On July 9, 2009, the Company’s board of directors approved the grant of an aggregate of 450,000 Incentive Stock Options.  Such options were issued at an exercise price of $0.025 per share and vest one-third (1/3) on each of the first three anniversaries of the grant date; the options expire 7 years from the date of issuance or upon termination of employment with the company.  100,000 of the qualified options terminated prior to the end of the year due to termination of employment.
 
On December 31, 2009, the Company had the following outstanding options:
 
Exercise
Price
   
Number
of Shares
   
Remaining
Contractual
Life (in
years)
   
Exercise
Price times
Number of
Shares
   
Weighted
Average
Exercise
Price
   
Aggregate
Intrinsic
Value
 
$ 0.0250       350,000       6.53     $ 8,750             $ -  
$ 0.0330       10,000,000       6.43     $ 330,000             $ -  
$ 0.0100       1,450,000       6.15     $ 14,500             $ 11,600  
$ 0.0100       200,000       6.15     $ 2,000             $ 1,600  
$ 0.0170       200,000       5.84     $ 3,400             $ 200  
$ 0.0120       800,000       5.64     $ 9,600             $ 4,800  
$ 0.0200       600,000       5.56     $ 12,000             $ -  
$ 0.0150       950,000       4.86     $ 14,250             $ 2,850  
$ 0.0250       1,000,000       4.34     $ 25,000             $    
$ 0.0200       13,500,000       3.89     $ 270,000             $ -  
$ 0.0260       1,000,000       2.61     $ 26,000             $ -  
$ 0.1000       500,000       0.07     $ 50,000             $ -  
          30,550,000             $ 765,500     $ 0.0251     $ 21,050  
 
 
                            Options
 
Number of
Shares
   
Weighted
Average
Exercise Price
   
Remaining
Contractual
Life (in
years)
   
Aggregate
Intrinsic
Value
 
                                 
Outstanding at January 1, 2008
    23,750,000     $ 0.022                  
                                 
Issued
    2,300,000       0.017                  
                                 
Exercised
    (4,000,000 )     0.010                  
                                 
Expired/Cancelled
    (1,900,000 )     0.040                  
                                 
Outstanding at January 1, 2009
    20,150,000     $ 0.022                  
                                 
Issued
    12,200,000       0.029                  
                                 
Exercised
    -       -                  
                                 
Expired/Cancelled
    (1,800,000 )     0.017                  
                       <